Own Your Impact (Macy Robison)
Explore every episode of Own Your Impact
| Pub. Date | Title | Duration | |
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| 16 Apr 2025 | Building on Solid Ground: Why You Need a Digital Home Base You Actually Own | 00:19:54 | |
Your social content disappears in a day, but content on your central platform appreciates in value over time. Stop building equity for someone else and start creating digital assets that truly belong to you. In this episode, I share the cautionary tale of "Elena," a coach who woke up one morning to find her Facebook group of 15,000 members completely gone—five years of work, connections, and content vanished without explanation.
⚡ Own, Don't Rent – When you build exclusively on borrowed platforms, you're building equity for someone else. A central platform you control becomes an appreciating asset rather than a temporary benefit vulnerable to algorithm changes and platform policies. ⚡ Three Essential Components – Every effective central platform needs foundational assets (domain name, website, email list, content management system), audience connection systems, and an original content hub where your voice lives permanently.
If you found value in this episode, please subscribe to ensure you don't miss future episodes, and leave a review to help other thought leaders discover this content. Your support helps me reach more experts who are ready to amplify their authentic voice and create meaningful impact. Thanks for tuning in to Own Your Impact! | |||
| 09 Apr 2025 | Welcome to Own Your Impact! | 00:02:11 | |
In this trailer episode, consultant and strategist Macy Robison introduces the "Own Your Impact" podcast and the Resonant Thought Leadership System—a comprehensive approach designed to help experts transform their knowledge into platforms of purpose and influence. If you're tired of creating endless content without seeing meaningful results, this podcast will show you why your ideas don't need more luck or volume—they need a system. Subscribe to "Own Your Impact" to learn how to turn your expertise into lasting influence and impact. Connect with Macy:
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| 18 Apr 2025 | Aligned Commercialization: Building a Business That Energizes | 00:23:25 | |
Your business model should energize you, not drain you. When your approach to making money aligns with your natural strengths, thought leadership becomes sustainable.
⚡ Resonance Extends to Revenue – Your business model should feel as authentic as your content. When your monetization approach fights against your natural working style or expression mode, you'll burn out even if you're making money. ⚡ The Resonant Business Model Matrix – Identify which business models naturally align with your strengths by mapping your preferred delivery mode (one-to-many, one-to-few, or one-to-one) against your ideal creator involvement (direct, hybrid, or leveraged).
If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in to Own Your Impact!
We're shifting gears to explore the 10 Thought Leader Archetypes that emerge from the Resonant Thought Leadership System. Discovering your archetype can jumpstart your journey to building an aligned, impactful thought leadership business. Join me to find which archetype resonates most with your natural strengths and expression style! | |||
| 15 Apr 2025 | Why Your Brilliant Ideas Aren't Being Heard (And the System That Changes Everything) | 00:10:07 | |
Why Your Brilliant Ideas Aren't Being Heard (And the System That Changes Everything) In a world where over 7 million blog posts are published daily, why do some voices rise above while others—despite their brilliance—fade into obscurity? If I could sit down with every expert, leader, and change maker struggling to gain traction with their ideas, this is the conversation we would have. And it might challenge everything you've been taught about building influence. In this inaugural episode of Own Your Impact, I introduce the Resonant Thought Leadership System—a comprehensive framework that transforms how experts share their expertise. I reveal why the frantic cycle of content creation—the "more posts, more newsletters, more videos" approach—leads to burnout rather than breakthrough, and present a systematic alternative that the most successful thought leaders use instead. I walk through all five components of the system (Core Resonance, Content, Central Platform, Connection, and Commercialization) and explain how they work together to create a self-reinforcing ecosystem that amplifies your ideas without burning you out. This episode provides the big-picture overview that will frame our deeper explorations in future episodes. Whether you're just beginning to share your expertise or looking to scale an existing platform, this episode offers a refreshing alternative to the exhausting volume-based approach that dominates our digital landscape.
⚡️ Your Ideas Don't Need More Volume, They Need a System – The most influential voices aren't the loudest or most prolific—they're the most systematic. Stop exhausting yourself with constant content creation and focus instead on building a self-reinforcing ecosystem for your ideas. ⚡️Resonance Precedes Reach – Like in physics where resonant frequencies cause objects to vibrate in harmony without direct contact, your authentic voice activates response in others who are attuned to your unique frequency. When you communicate from this place of alignment, your impact extends far beyond your immediate reach. ⚡️ The Five Components Create Compound Returns – The Resonant Thought Leadership System integrates Core Resonance, Content (Transformational IP), Central Platform, Connection (Strategic Amplification), and Commercialization (Intentional Business Models) to create a positive feedback loop where each component strengthens the others over time. RESOURCES MENTIONED IN THIS EPISODE: MORE FROM MACY:
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| 15 Apr 2025 | Finding Your Authentic Voice: The Physics of Personal Resonance | 00:17:43 | |
Like an opera singer who can be heard over a full orchestra without a microphone, your authentic voice naturally cuts through the noise when you find your unique core resonant frequency. In this episode, I dive deep into the foundation of all effective thought leadership: Core Resonance. Drawing from my background in music education, I share a transformative experience witnessing opera singers project without amplification that forever changed my understanding of influence and impact.
⚡ Your Mess Becomes Your Medicine – Your personal challenges and hero's journey contain wisdom others desperately need. When you share from lived experience, your teaching creates deeper connection than theoretical knowledge alone. ⚡ Expression Mode Alignment – Identifying how you naturally communicate best (speaking, writing, facilitating, etc.) creates a constraint for creativity that amplifies your impact rather than limiting it.
Connect With Macy:
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| 15 Apr 2025 | Beyond Frameworks: The Four Essential Components of Transformational IP | 00:20:03 | |
Random content builds awareness, but structured intellectual property builds authority. The most powerful IP isn't created—it's excavated from your lived experience and structured to serve others. In this episode, I make a confession: for years, I believed the secret to successful thought leadership was having a slick proprietary framework with clever acronyms and beautiful diagrams. I was only partially right.
⚡ You Don't Need All Four Components – Most successful thought leaders have at least two of the four components. Mel Robbins excels with primarily Principles and Practices, while Donald Miller integrates all four elements into StoryBrand. ⚡ Content Strategy Must Align With Core Resonance – Having great IP isn't enough; your approach to sharing it must amplify your natural expression mode, as demonstrated in Whitney Johnson's platform transformation.
CONNECT WITH MACY:
SUBSCRIBE AND REVIEW: | |||
| 17 Apr 2025 | Strategic Connection: Building Relationships That Authentically Amplify Your Message | 00:20:02 | |
Most thought leaders waste time on exhaustive networking when what they really need is strategic connection. The right relationships with the right people can exponentially extend your reach without draining your energy. In this episode, I reveal why traditional networking advice often leads to burnout rather than breakthrough, and introduce the fourth component of the Resonant Thought Leadership System: Connection. I explain how your connection strategy acts like an amplifier that extends your voice beyond your immediate reach to audiences you couldn't access on your own.
If you loved this episode, please take a moment to subscribe and leave a review wherever you listen to podcasts! Your support helps me reach more thought leaders who are ready to make an impact with their ideas. 🎙 Thanks for tuning in! In our next episode, we'll explore the final component of the Resonant Thought Leadership System: Commercialization. Learn how to create intentional business models that align with your core resonance, generate sustainable revenue, and deliver maximum value to those you serve. | |||