#152 In this episode, Pat sits down with Sean Momsen. 

Momsen is a co-owner and head of new business development and marketing at Evology Manufacturing. 

Evology specializes in rapid turn-arounds of detailed prototypes across a range of industries. They are using cutting-edge technologies to deliver products faster than the competition. 

In this episode you’ll learn: 

✅ How Evology is using speed to create a competitive moat

✅ Momsen’s  approach to developing content that converts

✅ The social channel that is working well for them (it may not be what you think)

✅ How he would invest an additional $100,000

Connect with Evology on any of the socials at Evology Mfg. Or check out their website: https://www.evologymfg.com

Want to connect with Sean directly? Check him out on LinkedIn: https://www.linkedin.com/in/seanmomsen/

Connect with Pat at: pmcgovern@ascedia.com

Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#71 Howdy y’all. On this episode of OAP we’re talkin’ web design and UX/UI with Jacob Burr. Jacob is the head of creative over at Ascedia.  

In today’s day and age, you need a website. It’s your number one marketing tool. And the best salesman you have. And yet…

There are still too many businesses out there that don’t give their site enough love and attention. In this episode we talk about we cover: 

🔥 The key steps to creating a high-functioning and effective site

🔥 What are wireframes

🔥 How to lead a client from wireframe to finished project

🔥 Understanding the visual direction phase 

🔥 The importance of understanding your customer 

🔥 What is User Testing and why it’s important

🔥 And why the set-it-and-forget model is a good way to waste your money

No matter what space you’re in, you will be able to get some solid gold nuggets out of this one. So, grab your pint and enjoy. 

Want to connect with Jacob: Reach out to him here: https://www.linkedin.com/in/jacob-burr/

Thank you, Jacob, for being on the show!

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Jacob’s Pint: Scooter’s Coffee

🍺Kurt’s Pint: Guinness

🍺Pat’s Pint: Mobcraft Brewing, Glad To Meet You, English Style Ale

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker. 

Do you need more insights into marketing? Take a look at the full lineup.

#138 You want some red meat on marketing in the B2B space? We got it!

Meg Watt joins the podcast to talk about her role at AlarMax. 

For those not familiar with the brand, AlarMax is a leading national U.S. distributor of Security, AV, and Low-Voltage products. They have been around for over 30 years and have 25+ branch locations across the U.S. 

It doesn’t get more hardcore B2B, does it?

Here’s just some of what we cover in this episode:

✅ How she scored early wins and gained traction at AlarMax

✅ The importance of changing plans 

✅ The role of the website and how she organized the site

✅ Her approach to building trust inside and outside of the organization

Meg is a smart marketer and an avid reader, knocking off over 250 books a year! Check her out at LitBuzz

Connect with Pat at: pmcgovern@ascedia.com 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#74 We are going deep into the marketing paint with Ryann Greve. Ryann has a resume you would kill for. Check it: Discover Card, Harley-Davidson, Case IH Agriculture, CMO at the agency Bader Rutter, and Aurora Health Care. But it doesn’t stop there. No.No. 

Ryann is now an Agile Transformation Consultant at Agile Sherpas. And is also the Founder and Chief Strategist of Airlin Consulting. Whoa, right? 

We talk about her background and how the marketing game has changed. Then we pivot to t Agile Marketing – what is it and, more importantly, why now is the perfect time to implement the practices throughout your organization. 

And with all this experience, there’s a common connection point. Ryann has sought to be a force of change wherever she goes. 

There’s so much in this episode, you may need a second listen or a second pint. Perhaps both! 

Connect with Ryann here: https://www.linkedin.com/in/ryanngreve/

Here are some more links to check out: 

AgileSherpas

Agile Marketing Manifesto

Aarlin Consulting

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Ryann’s Pint: Water

🍺Kurt’s Pint: Water, Coffee and Amorphic Brewing 

🍺Pat’s Pint: New Glarus, Spotted Cow

Please like and leave a comment. We need it – it’s the fuel that powers this supertanker. 

Do you need more insights into marketing? Take a look at the full lineup. 

#127 In this special podcast the whole family will enjoy…Pat sits down with Morgan Burns – the Founder, CEO, Fractional CMO, and Chief Bad Ass for Purple Unicorn. 

Purple Unicorn is a respected branding agency that provides: 

✅ Brand Development 

✅ Brand Activation 

✅ Brand Growth

And in this episode we cover 

✅  How Morgan got into marketing with a degree in Spanish and Film 

✅  Why she made the jump and started her agency

✅  Why brand is the focus for every piece of your organization

✅  Key questions that need to be answered to build your brand 

✅  How she is using AI in her work (super interesting)

✅  How she knows when she crushes a project 

If branding is your jam…then spend some time listening to Morgan. 

Connect with Morgan on LinkedIn here: https://www.linkedin.com/in/morganlburns/

Or head on over to Purple Unicorn: https://purpleunicorn.agency/

If you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com

And if you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#123 Dan Abel is a beer guy. But that wasn’t always the case. 

Shortly after graduating from UW-Madison, Dan packed up his gear and headed west. His goal: make it in the music business. 

That dream didn’t quite pan out. But the lessons learned from being a part of LA’s music scene would stick with him. 

He would go on to work at Creative Artists Agency. Then YouTube. And then Abel became Director of Global Marketing at Reverb. 

And while at Reverb, he hit on the idea for Pilot Project – a first-of-its-kind brewery incubator. A place that would help brewers launch their business.

It’s a great story. And Dan is a great storyteller. So come along for the ride and here the full story!

Check on Dan on LinkedIn at: ​​https://www.linkedin.com/in/danielabel/

Or visit the website: https://www.pilotprojectbrewing.com/milwaukee

If you’re in the Milwaukee area make sure to stop by Pilot Project. It’s awesome!!

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Dan’s Drink: EH Taylor, Small Batch

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#119 Eric Hazen is the Director of Digital Experience and Marketing at Ferris State University. And in this episode, he sits down with Pat to go over the good, bad, and the ugly with higher ed.  Plus, what his team is doing to win in a very competitive space. 

Here’s just some of what’s covered:

✅ Eric’s take on the state-of-the-state of higher ed 

✅ The role of the website and how this channel is living the brand promise 

✅ How Eric and his team approach content for the web

✅ The type of stories that convert 

✅ Why higher ed teams will need to develop personalities 

✅ How his team is using AI in their day-to-day work 

If you like the conversation with Eric (and we think you will) and want more insights on higher ed, check out Episode 5 with Doug Clark.

If you want to connect with Eric he spends most of his time on LinkedIn. Reach out to him here: https://www.linkedin.com/in/eric-hazen/

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Eric’s Pint: Vernors

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#105 Shut the front door – Jay Baer is on the pod. Now, it’s true, we love all our guests on Over A Pint. And we’ve had some great ones for sure. 

But, Jay Friggin’ Baer…c’mon that’s a whole new level of WOW! 

Let me share with you the CV of this guy: 

➤ Author of 7 books 

➤ Founder of 5 multi-million dollar companies

➤ Consultant and advisor to over 700 brands 

➤ Hall of Fame keynote speaker

➤ Tequila aficionado

➤ 250,000 + followers between TikTok and Insta

➤ A genuinely nice guy

Bananas, right? 

In this episode, we cover the full range of topics specifically his latest book: The Time To Win: How To Exceed Customers’ Need For Speed. 

The book is based on proprietary research Jay did in trying to understand “the critical correlation between speed and customer satisfaction, loyalty, purchase propensity, and more.”

Not only is the book interesting and loaded with insights – it’s just 69 pages long. Because…well…who has the time. 

Do yourself a favor and get the book and the key insights found in the book. There’s zero chance you will regret it.

If you need more Jay in your life because who doesn’t -- you’ll find him here at: JayBaer.com

And if you would like to take a look at the research used in the book, here’s your link: https://www.thetimetowin.com/

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Jay’s Pint: Bells Brewery, Hopslam, Double IPA 

🍺 Pat’s Pint: New Glarus Brewing, Staghorn Octoberfest

Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! We need it. 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#147 Remso Martinez is the CEO of Marketer On The Run, a digital agency that delivers personalized service with a proven track record for growing businesses, start-ups, nonprofits, and everyone in between. Check 'em out. 

Remso, got on our radar with this article: What Marketers Job Seeking in 2025 Need to Know.

And that's the focus of this pod -- the steps can you take to get hired in marketing. 

If you’re out there looking – this may be helpful. Have a listen. 

Connect with Remso on LinkedIn: https://www.linkedin.com/in/remso-w-martinez-a1a8aa177/

Connect with Pat at: pmcgovern@ascedia.com

Before you go, please do us a favor. Take a minute and leave us a review. It's the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#126 Pat sits down with Mitch Duckler – Founder and Managing Partner of FullSurge – a brand and marketing strategy consulting firm. 

FullSurge has done work with some of the biggest brands on the planet. 

• Deloitte

• The Home Depot

• US Cellular

• Abbott

• GE

And that’s just some of the brands!

Duckler is also the author of a new book: The Future Ready Brand: How the World's Most Influential CMOs are Navigating Societal Forces and Emerging.

This book is a gem. 

Duckler delivers insights from conversations with over 40 global CMOs, from Fortune 1,000 companies exploring the strategies brands need to navigate disruptive technologies and societal trends. 

In this episode Pat and Mitch cover: 

✅  How branding has changed 

✅  The role of Gen Z and what marketers need to know to connect and engage with them

✅  The impact of AI on marketing and how CMOs view AI 

✅  The rise of influencer marketing and the importance of this channel in the future

You want to know where the puck is going...listen to this episode and then read the book!

Connect with Mitch at FullSurge here: https://www.fullsurge.com/connect

Or on LinkedIn: https://www.linkedin.com/in/mitchduckler/

Connect with Pat at: pmcgovern@ascedia.com

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#65 If you were born in the 60’s. Grew up in the 70’s. And came of age in the 80’s Stake is the newsletter for you. 

And on this episode, we connect with the founder and co-writer of Stake, Maureen Norman.

Newsletters are a big deal these days so we wanted to go deep into this topic and Maureen delivers the goods. 

Here’s what to listen for: 

• Why she started the newsletter
• How she pitched the business
• The metrics about Stake size, open rates, etc…
• How she and her team manage to publish five days a week
• How she markets the newsletter
• Her learnings along the way

Maureen is awesome because she is open and honest. And above all, I love how she keeps pushing. And her product is worth subscribing to. Check it out here. 

Looking for more Maureen go to LinkedIn. Or head to the socials: StakeYourDay. 

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Maureen’s Pint: Smirnoff, Vodka & Soda Raspberry Rose

🍺Kurt’s Pint: Tenants, Lager

🍺Pat’s Pint: Good City, Biergarten Pretzel Ale

Maureen isn’t the only amazing guest we’ve had on the show. We’ve got a heapin’ helpful of great guests. Take a look at the full lineup. 

#90 Nick Argires is a chef, he’s a photographer, he’s a cinematographer, and he’s also the Founder of Chow Content and Communications.

And in this special episode, the boys get a chance to have a pint and hear Nick’s story that began as a chef. In fact, he was a fine dining chef for ten years before making the move into marketing.  

You’ll hear: 

✅How Nick made the move from chef to marketer 

✅His take on storytelling and how to connect with an audience

✅Annual planning and how to measure marketing effectiveness

✅Why he started his agency and some of the lessons learned along the way

✅The need to be firm on your messaging and flexible on your marketing channels 

To connect with Nick reach out to him here: https://www.chowcontent.com/ or nickargires.com

Need some more Kurt and Pat in your life? Yeah, ya do…

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Nick’s Pint: Spotted Cow, New Glarus Brewing 

🍺 Kurt’s Pint: Offshore IPA, 3 Sheeps Brewing 

🍺 Pat’s Pint: Yankee IPA, Wisconsin Brewing 

Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!

Want more marketing insights? Take a look at our full lineup. 

#68 Get comfy and grab a couple of cold ones. Chad Dern is in the house. His resume is what many of us dream about. Hell, just one of these companies would be awesome. 

🍺 8 years at Leo Burnett

🍺 8 years at Miller/Coors 

🍺 7 years as Brand Director at Northwestern Mutual 

🍺 And now VP of Marketing at Steinhafels 

The boys sit with this Yoda of marketing to learn. Here’s what you want to listen for: 

👉 What it was like to be at Miller/Coors

👉 His experience at Northwestern Mutual 

👉 What it was like to market a home furniture business during COVID

👉 The Steinhafels rollout in Chicago

👉 His frameworks for marketing success

Chad is so good. Make sure to take notes. 

Thank you, Chad for being on the pod.

 If you wanna say hello to Chad – here ya go: https://www.linkedin.com/in/chaddern/

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: KurtL@celticinc.com or on LI: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: pmcgovern@ascedia.com or on LI: https://www.linkedin.com/in/pmcgovern1/

🍺Chad’s Pint: Miller/Coors Brewing, Miller Lite

🍺Kurt’s Pint: Raised Grain Brewing, Black Walnut Imperial Stout

🍺Pat’s Pint: Mobcraft Brewing, 86 on 94

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker. 

Want more insights into marketing? Take a look at the full lineup.

#57 Dave Perry is lighting up this episode!

Dave is not only entertaining. He has got game. 

For over a decade, he has been working in the social media space. Building teams. Kicking ass and taking names. 

And he shares with us how he has been doing that – which is cool for sure. But it gets even better -- Dave was one of the team members that worked on Popeye’s Chicken Sandwich Campaign. 

Y’all remember that little campaign? That friggin thing was ginormous! How big? 

Ad Age called it the biggest marketing success of 2019!

The biggest marketing success in 2019! Holy s%$t!!

And Dave gives us a peek behind the curtain on this monster campaign. Totally worth the listen. 

Want to talk to Dave some more. Go here: https://www.linkedin.com/in/davidcperry/

And go here: http://dcp.social/

Check out Dave’s musical side: 

Fear of Water

RA

Connect with the two hosts: 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺 Dave’s Pint: Lone River, Ranch Water Hard Seltzer

🍺 Kurt’s Pint: Roadhouse Brewing, Mountain IPA

🍺 Pat’s Pint: Yuengling, Lager

Liking what you are hearing and want more. Head over here. This is the full lineup of high-octane shows for you. 

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk!!

#85 Oh this one is so good. Kevin Keane joins the crew to talk about the behavioral science of marketing. Kevin and his team of engineers, neuroscientists, behavioral scientists, and data marketers, together create meaningful, game-changing strategies for his clients. And that's just the start. 

Enjoy your pint with the insights Kevin shares. 

Reach out to Kevin at: https://www.linkedin.com/in/kevinekeane/

Want more Kurt and Pat? Yeah, ya do: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Kevin’s Pint: Guinness and Cool Beer Brewing 

🍺 Kurt’s Pint: Central Waters, Coffee Stout

🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup. 

#96 The OAP boys had the privilege of sitting down with Burt Levy. And wow did Burt deliver a boatload of wisdom. 

It’s the kind of wisdom that only someone who has been in the game a long time can deliver. 

We touch on: 

✅How to network 

✅How to treat others in the workplace

✅Understanding that your brand is not going to be for everyone

Reach out to Burt at: burt@kumopartners.com 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Burt’s Pint: Blue Moon

🍺 Kurt’s Pint: Indeed Brewing 

🍺 Pat’s Pint: Leinenkugel’s Summer Shandy

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup. 

#101 All the way from the great state of West Virginia, it’s the return of Jim Matuga.  In 2021, Jim made his first Over a Pint guest appearance, and we knew immediately at that time he needed to come back.  It may have taken a few years to twist his arm, but mission accomplished!

To say Jim has serious game is an understatement. Let’s laundry list just some of them: 

• President & Founder of Inneraction Media
• Author of Marketing Matters
• Host of the popular national podcast Positively West Virginia
• Columnist for The State Journal in West Virginia
• Head Coach for Miracle League Baseball for 20+ years

This time around we’re talking artificial intelligence (AI) and digging into Jim’s latest proprietary and successful business venture – StoryMaker.  Most small businesses struggle with finding the right words to authentically connect with audiences. 

Developed with the small biz owner, entrepreneur & non-profit in mind, StoryMaker creates the right words, on-the-fly, for social media, 30-second pitches, emails, blog posts and unlimited brand messages – all with a couple clicks of a mouse.  Jim’s one of the good guys, and we’re already chomping at the bit to bring him back a third time!

Jim’s Pint:  A virtual spirit

Pat’s Pint: Tucktoberfest from https://tuckerbrewing.com/

Kurt’s Pint: Hilly Haze from https://www.amb.beer/

#120 Liz Gross is a force!

She is an award-winning speaker, author, and strategist. She has delivered top-rated talks at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, and the Council for the Advancement and Support of Education. 

Impressive, right? On top of that, she has also built a kick-ass agency Campus Sonar. This agency specializes in social listening in higher ed. And they do this at scale. 

Last year, Campus Sonar analyzed more than 13,000 online mentions about how individuals think and feel about the value of higher education. It’s like a 24/7 focus group – all in real-time. Super impressive. 

Given our love of higher ed marketing here on the pod, we had to have her on. 

And In this episode, we cover: 

✅ Her path into marketing 

✅ The state of higher ed – the 3,000-foot level

✅ The state of marketing in higher ed

✅ Campus Sonar what they do – and how they are helping colleges and universities

✅ How her agency is using AI

✅ How she finds new business for the agency

You're going to love it. 

To get in touch with Liz at Campus Sonar: https://www.campussonar.com/

You can find her on LinkedIn: https://www.linkedin.com/in/lizgross/

Or on X at: @lizgross144

If you want more about the higher ed space. Episode #119 with Eric Hazen is awesome. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Liz’s Pint: 40 oz of pure water

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#106 Today we talk to Connie Kwok. 

Connie and Pat met over 20 years ago when she was just starting out.  And once she left the agency, her career took off like a rocket. 

Connie has worked on the agency and client side for some of the biggest brands on the planet and in so many different verticals – it’s sick!

And because that wasn’t cool enough she left the “traditional brand world” and jumped into the world of BitCoin and Blockchain. 

Here’s what to listen for in this episode: 

➤ Connie’s playbook when she comes into a new company. What it’s like working with these big “heritage” brands and why the brand story is important in creating a digital strategy. 

➤ Why a brand story is so important when it comes to developing a digital strategy. 

➤ How she goes about building her teams – and her one key question when she is meeting new team members. 

Connie was awesome – you’ll love hearing her story.

If you liked this one, take a listen to the episode last week with Jay Baer.

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Connie’s Pint: New Glarus Brewing, Spotted Cow

🍺 Pat’s Pint: Point Brewing, Snow Pilot 

Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! We need it. 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#141 Ryan Chuckel is the founder of the specialty agency, Gunpowder. A hugely successful marketing and communications agency focused on the active lifestyle category. 

His agency just celebrated its ninth anniversary – and for anyone in the agency space, you know that’s about 112 in dog years.

In this episode, Pat and Ryan talk about his earlier years—his successes, why he started Gunpowder, and how he and the team got into the active lifestyle category. 

Chuckel goes into great detail about the fun and the challenges he encountered building his agency. 

This pod is great for entrepreneurs and for those doing a tour of duty in the agency space. 

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanchuckel/

Connect with Pat at: pmcgovern@ascedia.com 

Looking for more pods on branding? Check out: Branding Insights with Morgan Burns

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#133 Gini Dietrich runs a successful PR agency, she is a prolific content creator, author, and the force behind an incredible blog Spin Sucks. She is also the person behind the PESO™ model of communication. If you want to do comms right in 2024 – you need to understand this model. 

In this episode, Pat and Gini discuss: 

✅ The state of PR in 2024

✅ The PESO™ model

✅ Running an agency

✅ How she goes about creating so much great content

Connect with Gini here: https://www.linkedin.com/in/ginidietrich/

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at our full lineup.

George Webb Restaurants have been a part of Wisconsin forever. Well, okay. Just since 1948, but you have to admit that’s a pretty good record.  At Over a Pint, we say it’s a mandatory tip of the cap to any brand that’s been around for 75 years as that’s one hell of a run!

On this episode, Kurt and Pat sit down with Ryan Stamm, Vice President of George Webb Corporation, to get the score on what it takes to survive (and thrive) in the restaurant biz. 

We find out it’s not easy for a local favorite to keep pace with the chain eatery giants who seem to have endless dollars to spend.  Ryan talks about what makes George Webb such a unique brand round these parts, the challenge to market with limited dollars, and all of the other hurdles thrown at local businesses these days like soaring prices, supply chain issues and continued competition. 

But here’s the deal, George Webb Restaurants are more than just another place to put your fanny down and order up some bacon and eggs (oh but they are so good as is their chili). 

George Webb is an iconic brand … in fact, George Webb Restaurants and Wisconsin naturally go together, like bacon and eggs or burgers and fries. Maybe it’s thanks to the fresh, local products that you’ll find on their menu. Or, maybe it’s the outrageous baseball predictions (go Crew!) Or, it could be the friendly vibe at the front counter where everyone’s a neighbor (except when the Packers lose, and everyone is grumbling. But at least we’re all grumbling together).

You probably have your own reasons (and memories) for thinking of Webb’s as a Wisconsin tradition.  Whatever your reason, check out this episode as it’s so Milwaukee delicious. 

Happy 75^th anniversary George Webb!

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Ryan’s Pint: Pabst Blue Ribbon and George Webb Soup

🍺 Kurt’s Pint: Company Brewing, Lordy Lordy IPA

🍺 Pat’s Pint: Athletic Brewing

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

#76 Hey everybody, put your digital media away. In this episode, the boyz are talking out-of-home advertising with Ali Broback. 

Who’s Ali? Glad you asked. 

Ali is the chief Client Officer at ODN (Outdoor Nation). Outdoor advertising is such an interesting channel, and in our conversation, we go deep in the paint on the channel: 

Here’s what you want to listen for: 

→ What does outdoor advertising look like in 2023

→ What separates ODN from other outdoor vendors

→ How outdoor works in 2023 – it’s not just top of the funnel anymore

→ How outdoor can work with other channels to get results

→ How to micro-target using outdoor

→ The biggest mistake clients make with outdoor (You’re going to love the avocado story)

And this is just the start. Hurry and get this episode into your earholes! 

Connect with Ali on LinkedIn: https://www.linkedin.com/in/alibroback/

If you like this you might want to check out Episode 10 with Scott Goodstein. Scott talks about using outdoor to effectively target audiences. 

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Ali’s Pint: Utepils, Skolsch

🍺Kurt’s Pint: 3 Sheeps, Chaos Pattern

🍺Pat’s Pint: New Glarus, Spotted Cow

Please like and leave a comment. We need it – it’s the fuel that powers this supertanker. 

Do you need more insights into marketing? Take a look at the full lineup. 

#139 Susan Baier runs the show at Audience Audit, Inc. – a marketing firm helping small to mid-size advertising agencies stand out. 

Earlier this year Audience Audit and the Agency Management Institute conducted and presented findings from The Agency Edge research series. This is the 10th year they have been running this study. 

This custom research is designed to help marketing agencies better understand their clients, their prospects, and even their employees.

In this podcast, we go deep into the research findings. 

If you’re in the ad game you need to have a listen. 

Connect with Susan: Fun With Research, or on LinkedIn, or at Audience Audit. 

Want to take a look at the years of research go here: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/

Connect with Pat at: pmcgovern@ascedia.com 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#102 Today we are sitting down with Kevin Hardman to talk about marketing places. We go deep into the brand Milwaukee and how we can take a good brand and make it great!

If you love talking about Milwaukee, check out our interview with Joshua Albrecht, VP of Marketing & Communications for Visit Milwaukee.

Kevin is on LinkedIn all the time. So reach out to him at: https://www.linkedin.com/in/kevin-hardman/

And make sure you reach out to Kurt and Pat here: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Kevin’s Pint: Potosi NA

🍺Kurt’s Pint: Gathering Place, Black IPA

🍺Pat’s Pint: New Glarus Brewing, Spotted Cow

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#62 If you live in southeast Wisconsin ya probably know Martha Carrigan. She is the co-founder of Big Shoes Network.

For those unfamiliar with BSN, it’s a job board that focuses solely on the marcomm space. 

Job boards are an interesting business. It’s also an area that has gotten super competitive over the last 3-5 years. Look at some of the players out there: 

• Indeed
• Glassdoor
• ZipRecruiter
• Google Jobs
• LinkedIn

But somehow, BSN has been able to thrive in this space. How?  

Well just listen up because Martha is going to give the inside story!

To connect with Martha…she’s an amazing person: martha@bigshoesnetwork.com

Want to connect with us – we are a little less than amazing but still cool: 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Martha’s Pint: Sprecher Brewing, Orange Dream 

🍺Kurt’s Pint: Good City Brewing, Biergarten Pretzel Ale

🍺Pat’s Pint: Lakefront Brewing, Hazy Rabbit

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk.

#116 Emily was working in the Twin Cities when she made her decision. 

She cashed in her chips took her boyfriend with her and moved back home to Spooner, Wisconsin. For those not familiar…it’s way up north!

Gall gets a job heading up marketing for a large not-for-profit but after two years of trying to do it all…she decides to go it alone. 

And that’s where our story gets interesting. 

She starts freelancing and within three months she has amassed 45 clients!!! 

Fast-forward six years and Gall and her partner Kassie Dalsveen have built North of Eight – a successful design and marketing firm in the wilds of northern Wisconsin. 

How does all this happen? 

It’s all in the podcast.

Treat yourself to a pint and listen to Emily’s story. 

If you’re looking to connect with Emily you can reach out to her on LinkedIn at https://www.linkedin.com/in/emily-gall-n8/

Do you need the services of North of Eight? Vist the website: https://www.northofeightdesign.com/

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Emily’s Pint: Roundman Brewing, Red Right Hand

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#150 Welcome back. Glad you’re here. We have something special for y’all. John Leornardo from Palermo’s Pizza. 

If you’re not familiar with Palermo’s – they are one of the biggest frozen pizza brands in the country. And John is at the marketing helm. 

In this episode, we cover: 

✅The current state of the frozen pizza business

✅What are the two biggest days for frozen pizza? 

✅What are the opportunities for Palermo’s 

✅His approach to sponsoring professional sporting teams

✅What channel is he investing in to drive sales 

Grab a pint and a slice and enjoy this one!!

Connect with John at: https://www.linkedin.com/in/john-leonardo-3423975/

Connect with Pat at: pmcgovern@ascedia.com

Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#69 Holy cow…we’ve got a treat for y’all today. Marc Bennett joins us. Marc is over at a Johnsonville. For those of you not familiar with that brand. It’s awesome. And if you’re sausage obsessed like Pat and Kurt – well you’re going to love this episode. 

But this isn’t JUST about sausage. Here’s what you want to listen for: 

👉 How Marc got started and his insights to getting ahead in marketing

👉 Two key traits you need to have to get ahead

👉 His take on the agency world 

👉 What it’s like at Johnsonville 

👉 Key differences between life on the agency and on the client side

Wanna say hello to Marc – here ya go: https://www.linkedin.com/in/marcebennett/

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Marc’s Pint: Black Stack Brewing, Citra…But Make It Pop

🍺Kurt’s Pint: Roadhouse Brewing, Wilson IPA

🍺Pat’s Pint: Modelo, Negra

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker. We need it. 

Want more insights into marketing? Take a look at the full lineup.

#121 When Andy Massignan arrived at Ariens, (a leader in lawn care and snow removal product) he asked the question: Who is our best customer? 

The answer he got just didn’t seem right. 

And so began the process of finding out: Who is the Ariens customer? 

In this episode of Over A Pint, Pat and Andy sit down to discuss the steps he went through to find the answer. 

But that's just the start. You'll hear a lot more including: 

✅ His role as Director of Product Portfolio Strategy

✅ Blending short-term opportunities vs. longer-term challenges

✅ The importance of your website in marketing

✅ Uncertainty scenario planning 

✅ The tools he uses daily 

If you want to better strategic thinker, this is the episode for you. 

Make sure to reach out to Andy at: https://www.linkedin.com/in/andymassignan/

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Andy’s Pint: Old Fashioned – Bourbon sweet with olives

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#86 Oh damn, do we have one for y’all today. The crew gets the chance to talk to the president of Wisconsin Brewing, Paul Verdu. But, that’s just the starting point. 

Paul Verdu is a beer guy. And when we say, beer guy check this out. 

🍺 VP Brand Marketing, Constellation Brands

🍺 President, SABMiller 

🍺 Interim President, St. Archer Brewing Company

🍺 Vice President Sales and Marketing, Tenth and Blake Beer Company

When we say, this guy knows beer. He friggin’ knows beer. He has worked in and South Africa, Canada, and, of course, the good ole USA.  Kurt and Pat couldn’t wait to sit down with Paul to hear his story. 

And holy sh*t does he deliver. 

One of the best parts is hearing his take on building underdog brands! Hint it’s all about the emotional appeal. And how to deal with “wicked problems.” 

Grab a couple of pints – you’re going to need ‘em. 

Check out Lake Louie Brewing. 

Reach out to Paul at: https://www.linkedin.com/in/paul-verdu-0a9b0b2/

Want more Kurt and Pat? Yeah, ya do: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Paul’s Pint: Warp Speed, Lake Louie Brewing

🍺 Kurt’s Pint: Badger Club Amber, Lake Louie Brewing

🍺 Pat’s Pint: Yankee IPA, Lake Louie Brewing

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#151 Let’s be honest with each other, ok. Because if we don’t have honesty…well…what do we have? 

For many SEO is a bit like black magic. It works…we’re just not sure how. 

If you fall into this camp…Tyler Einberger is about to illuminate your world. 

In this episode, we spend a lot of time talking about SEO. The key elements of SEO, the impact of AI on this channel, and where SEO is going next. 

All of that is 24K gold. 

But there’s more. 

Tyler is also the COO of Momentic – a specialized digital consultancy and SEO agency. So we get into what is like running an agency in 2025. The ups, the downs and the surprises. 

And when you’re running your own business – there are always surprises!

Grab a pint and get this episode in your ears!

Connect with Tyler on LinkedIn here: https://www.linkedin.com/in/tyler-einberger/

If you’re local make sure to check out MKE DMC. This great organization is helping digital marketers get better at their craft. Find out more about MKE DMC here.

Connect with Pat at: pmcgovern@ascedia.com

Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#84 Hey, hey we’re back and coming out of vacation mode with some fire. This episode is with Forrest Doolen. 

For starters, how awesome is it to be doing marketing for Make-A-Wish Wisconsin?

Second, Forrest might have the best name ever on our podcast!!

This is a great sit down with Forrest and we go deep into: 

✅ What it’s like to work in the nonprofit space

✅ How Forrest and team do what they do

✅ What it was like during the pandemic

✅ The connection between Make-A-Wish and the community 

✅ The biggest myth around Make-A-Wish

✅ And the marketing challenges he faces

If you want to connect with Forrest. Reach out to him here: https://www.linkedin.com/in/forrestdoolen/

Want more Kurt and Pat? Yeah, ya do: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Forrest’s Pint: Sprecher Brewing Abbey Tripple

🍺 Kurt’s Pint: Company Brewing, Lordy Lordy IPA

🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#92 We’ve all seen the shows, Million Dollar Listing, Million Dollar Beach House, Selling Sunset, Selling the OC, the list goes on. Hey, real estate is having a minute right now!

And the OAP crew wanted in. So, on this episode, Kurt and Pat sit down with Essam Elsafy – a top agent serving Milwaukee’s north shore to find out: what goes into marketing real estate?

We cover:

✅ What’s going on with the housing market

✅ What makes a good realtor

✅ What’s the most important thing you can do to become a successful realtor

✅ How to make connections and how to serve others

✅ Successful marketing tactics

Hey, if you’re looking for some advice on real estate, or want to talk more with Essam, use this link: https://essamteam.com/our-team/essam-elsafy/

Need some more Kurt and Pat in your life? Yeah ya do…

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Essam’s Pint: Corona

🍺 Kurt’s Pint: Three Sheeps, Offshore 

🍺 Pat’s Pint: Mobcraft, Too Legit To Wit

Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!

Want more marketing insights? Take a look at our full lineup.

#87 In this solo episode, Pat talks to Mikey Henninger and this one gets real good!

Here’s the backstory: Mikey was a sales guy and killing it in the space. But it wasn’t enough. Because Mikey had a dream…well maybe the better way to put it is an obsession. And that obsession went from a side project/hobby to starting a new business. 

Mikey went all in and started Basement Brewed Fantasy Football. And in this episode, we sit down to have an open conversation about what it’s like to start your own business. And the steps he is taking to scale this thing. 

Buckle up because this is a wild ride. 

Plus Mikey is providing our listeners with a special promo offer. Sign up and type in:

OVERAPINT (that's all one word) to get $10 off!! Thanks, Mikey!!

Connect with Mikey here: https://www.linkedin.com/in/mikeyhenninger/

And here: https://twitter.com/BBFFMikey

Want more Kurt and Pat? Yeah, ya do: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Mikey’s Pint: Enlightened Brewing, Cream City Brix

🍺 Pat’s Pint: Low pHunk Sour Ale, MobCraft

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#61 Sheryl Dubitsky has one helluva resume. Throughout her career, Sheryl has worked with:

• Steuben Glass
• Hamilton Jewelers
• Waterford
• Bed, Bath & Beyond

C’mon that’s just bananas! I mean having just one of those brands would be awesome. But all four – that is off the hook interesting. And we had to have her on the pod. 

In this episode, Sheryl gives us: 

• Her background and how she got into the space
• Her approach and insights into the branding process
• Her insights in working with smaller vs. bigger brands
• What she learned from launching multiple new product lines
• Her take on where branding is going 
• And why she thinks it’s easier to launch a brand vs. launching a brand

We love talking branding and Sheryl delivers. So if you like nerding out on this topic…get ready to dig in!

To connect with Sheryl reach out to her here: https://www.linkedin.com/in/sheryldubitsky/

Her email: skdubitsky@gmail.com 

Want to connect with us, reach out: 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Sheryl’s Pint: Cape May Brewing, Coastal Evacuation 

🍺Kurt’s Pint: Good City Brewing, Biergarten Pretzel Ale

🍺Pat’s Pint: Good City Brewing, Biergarten Pretzel Ale

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk.

#67 Buckle up the Keppler bros Frank and George are with us! These two… are the force behind a very cool brand: Brew City Brand/Good Land Supply Company. 

This is the company responsible for all kinds of great t-shirts, hoodies, pens, you name it. This is no small operation. They have worked with Miller Coors and Disney just to name two. 

So given all this, Kurt and I wanted to get these guys on because 1.) they are a good hang. And 2.) how you market this kind of company.

We got it…and a lot more including how much this space has changed. And how logo wear is every bit as important as any other channel in a company’s overall marketing mix. Plus their launch story is awesome. 

Wanna get in touch with go here: https://brewcityonline.com/

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: Kurtl@celticinc.co

✅ Pat at: pmcgovern@ascedia.com

🍺George’s Pint: Lakefront Brewing, Pumpkin Lage

🍺Frank’s Pint: Central Standard, Door County Cherry Vodka

🍺Kurt’s Pint: Company Brewing, Lordy, Lordy Hazy IPA

🍺Pat’s Pint: New Glarus, Spotted Cow

Need more red meat? Take a look at the full lineup.

#79 Ya know marketing isn’t all about selling more products or making people aware of your service. 

Sometimes marketing is meant for the greater good. 

On this episode of OAP, Kurt and Pat sit down with Julie Kraft and Erika Edmiston. Two dedicated women working hard to Keep Wyoming Wild & Beautiful! 

Trying to keep invasive species at bay is not an easy task.  And why exactly is that important to all of us?  Simply put, invasive species harm the environment and wildlife by taking over habitats and resources from native species.  This can result in changes to food chains and ecosystems, making it harder for native plants and animals to survive. 

We find out how Erika, Julie, and the entire WWPC team go about their jobs – whether it’s actually in the weeds out in the field battling invasive head-on, through education, and even marketing their message to audiences (oh yeah, we cover marketing and brand on this one as well).  While our guests may live, work and play in the Cowboy State, this episode is relevant to wherever you call home.

Come and have a listen … who knows, this episode just might encourage you to learn more about invasive species and how you can help in your own backyard.

To find out more about WWPC go here:

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Erika’s Pint: Roadhouse Brewing, Mountain Style IPA

🍺 Julie’s Pint: Tea

🍺 Kurt’s Pint: 3 Sheeps Brewing

🍺 Pat’s Pint: Miller High Life

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#125 Is there a marketing job out there that could be better than trying to place animals in loving homes?

The answer is no…there isn’t!

And that’s just what Addie Erdmann does. She is the Director of Marketing and Development for the Eau Claire County Humane Association (ECCHA). 

She helps put pets in homes! 🩷🩷🩷

A bit about the association. 

-> It has been around since 1972

-> They just moved into a new facility 

-> At full capacity they can hold over 200 animals. ~41 dogs, and ~100, plus foster animals

-> There are 12 paid staff members and about 450 active volunteers!!

Addie has her hands full between the marketing and the development (fundraising) for ECCHA. She is a team of one. 

In this episode, we find out how she does it all. The tactics she uses. Events that are working for the association. Plus, the channel that has been killing it for fundraising!

Plus, plus Addie has a great story involving a 100-plus-pound Sulcata tortoise named, Tiny Admiral! You don’t want to miss that one!

✅ Connect with Addie here: https://www.chasinghoneyconsulting.com/

✅ Looking to adopt a pet. Reach out to the ECCHA here: https://eccha.org/adopt/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Addie’s Pint: Leinenkugel’s Summer Shandy

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#131 Alex Suscha is on a mission…a mission to stop fake news. And he is doing it through Sourcer, AI. A platform he built to analyze online news and provide readers with a reputability rating and a political bias slant for each story. 

Seems pretty cool, right – especially during a presidential election year. 

Oh yeah, and Alex is 18 years old!

Join, Pat as he sits down with Alex to talk about: 

✅ How this product works

✅ How Alex came up with the idea 

✅ And how he is marketing Sourcer, AI 

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at our full lineup.

#94 Grab your favorite pint glass and belly up to this little piece of gold. Kurt and Pat sit down with Tim Fitzpatrick. Tim is an entrepreneur and founder of Rialto Marketing – an agency that provides marketing consulting and fractional CMO services for B2B companies. 

We cover:

👉 What is a fractional CMO and the role they play

👉 The six key things a CMO should focus on 

👉 What companies are getting wrong about marketing 

👉 How to find your target market 

👉 The steps to develop messaging that will break through the clutter 

Tim knows his s&*t and you’ll get a TON of value from listening. 

Reach out to Tim and get his help. The best place to reach him is here: https://www.rialtomarketing.com/

And if your business is struggling or you feel you should be getting a bigger piece of the pie, check out Tim’s Revenue Roadblock Scorecard. This will help you better understand what’s causing the slowdown. Takes only a few minutes to complete. 

And if you’re looking for a bit more Kurt and Pat in your life…

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Tim’s Pint: Avery Brewing, Ellie’s Brown 

🍺 Kurt’s Pint: Lake Louie Brewing, Rational Haze and Zuni Brewing 

🍺 Pat’s Pint: Wisconsin Brewing Company, Yankee IPA

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#144 Jonathan Baker is the head of M&A at Punctuation – the leading authority on positioning, reinventing, and selling firms in the creative and digital space. 

In this episode, we talk about the selling process. We cover: 

✅ How long does a typical sale take 

✅ How Jonathan and his team go about valuing an agency

✅ What owners need to do to prepare for the selling journey

✅ What type of agency typically is valued the highest 

✅ Why Punctuation is the right agency to partner with to sell your agency

After you have a listen and want to connect with Jonathan – reach out to him on here and get on their email list. 

Connect with Pat at: pmcgovern@ascedia.com 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#66 We’re back. And starting it off for us is Tony Gnau. Tony is an award-winning videographer, owner and CEO of T60 productions. And, most recently, an Amazon best-selling author of Lights, Camera Impact Storytelling, Branding, and Production Tips for Engaging Corporate Videos. 

This is a great episode because Tony delivers so much hands-on advice and practical tips. If you are interested in creating video that delivers results…then get your air buds in and have a listen. 

Get in touch with Tony here: https://www.t60productions.com/ or here: https://www.linkedin.com/in/tonygnau/

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Tony’s Pint: Refreshing Water

🍺Kurt’s Pint: Modelo Negra 

🍺Pat’s Pint: Mobcraft, Vanilla Wafer Porter

Hungry for more amazing content?  Take a look at the full lineup.

#111 Today Pat sits down with Amy Woods – CEO and Founder of Content 10x – based in Manchester, UK. 

There are plenty of businesses creating content to help drive business, but are they getting as much as they can from their content efforts? 

Probably not…and that’s where Amy and her agency come in. 

They specialize in getting as much as possible from your content. Here’s what we cover: 

✅ How repurposing can breathe new life into existing pieces like blog posts and podcasts

✅ Her onboarding process and how Amy and her team work with new clients

✅ The key metrics she looks at to determine success with her efforts

Plus, Amy talks about how she got into the agency space. And what it’s like running her own shop. 

Reach out to Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/. Make sure you mention listening to her on Over A Pint. 

Or head over to Content 10x and connect with her there. 

If you like hearing about agency life – you’re in the right place. Check out some of our great past episodes with James Pellizzi, or Angi Krueger. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Amy’s Pint: English Tea

🍺 Pat’s Pint: Coffee and sparkling water

Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#103 Brian Baker sits down with Kurt and Pat to talk about being a CEO at Sentry, the advantages of being a company-owned corporation, and his take on effective marketing. 

Looking for other great CEO podcasts check out episode #87 with Mickey Henninger, episode #81 with Kris Harrington, or #21 with Tammy Lee.

 🍺Brian’s Pint: Lakefront Brewery, Riverwest Stein

🍺Kurt’s Pint: Lake Louie Brewing, Badger Club

🍺Pat’s Pint: Lakefront Brewery, East Side Dark, NA

 Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#149 Mark Moll knows a thing or two about the ad biz. And he should – he has been in the game for almost 30 years. 

In that time, Moll has worked with some of the best agencies in the country: 

• Arnold

• Deutsch–LA

• Leo Burnett

• CP+B

• Marc USA

• Bernstein-Rein

Just to name a few. 

As a creative lead/writer, Moll has worked on almost every type of product you can think of: Dollar Shave Club, Domino’s Pizza (the turn-around campaign), Sprint, healthcare, a ton of pro-bono work, and even the NFL!

During this episode, Moll goes into detail about his experience. A provides a behind the scenes look at the iconic Dominos campaign. 

He also shares his thoughts on how brands need to think about engaging customers in a social media first world. Really good stuff. 

If you’re in the ad game…this is must listen to episode. 

Check out Mark’s website: https://markmoll.com/

Connect with Pat at: pmcgovern@ascedia.com

Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#137 At one point in his career Hank Kohl raced motorcycles. That lasted until he found himself in a hospital bed with a broken back. So long to racing. 

He threw himself into engineering and fast-forward Kohl now runs MPE, Inc – a company that develops and designs capital equipment for the medical device space. 

What they are doing at MPE is impressive and is so needed!

As the U.S. ages, it's critical to maintain the quality of care and affordable costs for healthcare. And MPE is helping by getting more devices into the market faster and cheaper. 

In this episode, you learn: 

✅ What MPE does  

✅ The process they go through to bring a medical device to market

✅ The importance of vertical integration and speed to market

✅ The state of manufacturing here in Wisconsin 

✅ Kohl's take on the importance of marketing 

To learn more or to connect with MPE, Inc. go to: https://mpe-inc.com/

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at the full lineup.

#80 S’up. In this episode, the boys sit down with Josh Albrecht. Marketing a city like Milwaukee is a super interesting job and Josh breaks it down for us. 

Here’s what you want to listen for: 

✅ What’s a typical day in the life of Josh

✅ How the Visit Milwaukee team goes about marketing groups and conventions

✅ How Milwaukee stands out on the global stage

✅ Why strong tourism is important to the city and region

✅ How Visit Milwaukee works with local leaders and local businesses

✅ The importance of a destination’s website

✅ How they come up with content ideas for travelers

Come and have a listen you’ll get a lot from it. 

Here’s where you can find out more about Josh: https://www.linkedin.com/in/joshua-albrecht-2019/

Visit Milwaukee here: https://www.visitmilwaukee.org/

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Josh’s Pint: Miller High Life 

🍺 Kurt’s Pint: Mobcraft, Bat Shit Crazy

🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#55 Dave Gee is in the house. And bringing fire to the pod. 

Dave is an impressive guy. Check it: 

✅Serial entrepreneur 

✅Co-Director of the University of Wisconsin - Whitewater Launch Pad program that teaches entrepreneurship to students

✅Ad agency owner

✅CEO & Founder of startupguides.co

✅Amazon best-selling author

And that’s just scratching the surface. 

Dave gives us his insights into higher education and entrepreneurship. And how the entrepreneurial mindset might just save higher education. 

Here are some things to be listening for: 

✅ The current state of higher education 

✅ Why higher ed institutions need to fully embrace online or else

✅ How Dave goes about starting businesses and the framework he uses

✅ How Dave teaches entrepreneurship and the “bug list”

✅ What it takes to make it as an entrepreneur

✅ The coming 2025 demographic cliff and what it means for higher ed

There’s so much great content in this one, you may need two pints!

Connect with Dave at dave@startupguides.co or on Linkedin at: https://www.linkedin.com/in/davidrgee/

Connect with the hosts:

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Dave’s Pint: Mobcraft and Dusterbeck’s Brewery Company, Nutty Bill’s

🍺Kurt’s Pint: Asheville Brewing Company, Perfect Day IPA

🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber 

Liking what you are hearing? Please, do us a solid and leave a comment for us. Believe me, it will help!

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk!!

#82 Welcome and grab a pint of your favorite. Today Kurt and Pat sit down with Milt Hwang. Milt is a deep source of knowledge on the MarTech landscape, digital transformation, and a little thing called AI. These are spaces we all need to know more about. And if you need to get up to speed on this...you’re in luck because school is in session and Professor Hwang is about to start class. 

Want more of Milt? Reach out here: https://www.linkedin.com/in/milthwang/ or here https://www.missionmartech.com/

Other Important Links: 

Scott Brinker the Godfather of the MarTech space: https://www.linkedin.com/in/sjbrinker/

MarTech Map

Marketing AI Institute

Ethan Mollick One Useful Thing

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Milt’s Pint: Lakefront Brewing, River West Stein 

🍺 Kurt’s Pint: Stone Creek Coffee

🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA 

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup. 

#59 Marketing pretzels have to be one of the best jobs out there, right? And these aren’t just your standard pretzels. 

These are authentic German soft pretzels. They’re incredible. And on this pod, we are talking to Allie Halloran. Allie is the force behind the marketing for Milwaukee Pretzel Company. 

Here’s what to listen for: 

• How she got into the business
• The deck that landed her the job at Milwaukee Pretzel
• The competitive space
• The importance of the website in the marketing mix
• Tactics and channels are working
• How they are dealing with the nacho cheese shortage – yeah even nacho cheese is being impacted by supply chain issues!!

Allie is awesome and provides a ton of great insights. Even more impressive because she is a team of one. 

With the holidays coming and coming fast consider Milwaukee Pretzel as a gift. Head on over to the site. Sign up for the newsletter. When you do, you’ll get some nice discounts on your future orders. 

Oh, one more plug for their product. When you place an order, make sure to include the Sprecher Spicy Brown Mustard. Chef kiss for that product. You’ll love it. 

Want to talk to Kurt or Pat? Reach out: 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺 In this episode all three of us were enjoying a Good City Pretzel Ale. Whoa! So good!

Liking what you are hearing and want more. Head over here. This is the full lineup of high-octane shows for you. 

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk.

#97 What does it take to market a minor-league baseball team? This is your chance to find out how it’s done. Joining the OAP crew is Bryan Giese – Marketing and Communications for the Lake County DockHounds. 

He covers:

✅How he broke into the business

✅The team he built and how it works throughout the season 

✅Where they are allocating the marketing budget 

✅How they capture feedback and build that into their marketing

You should reach out to Bryan at: https://www.linkedin.com/in/bryan-giese/ or at bryan@lakecountry-live.com. And make sure to check out the DockHounds at www.dockhounds.com. 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Bryan’s Pint: Lake Louie, Walk Off Lager

🍺 Kurt’s Pint: Lake Louie, Badger Club

🍺 Pat’s Pint: Lake Louie, Yankee IPA

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup. 

#78 Look who we have “in studio” with us today: Andy Crestodina. For those of you that don’t Andy –  y’all are missing out. 

Andy is the CMO and co-founder of Orbit Media Studios—an award-winning, Chicago-based web design and development agency. 

Andy is a prolific writer, speaker, and thought leader on the subject of content marketing. He has over 42,000 followers on LinkedIn. Plus, Andy is a genuinely nice guy. 

We loved our time with him and walked away with a head full of knowledge. Here’s what to you’ll want to listen for: 

🔥How he got into content marketing and how his approach can still work today

🔥How he produces massive amounts of content

🔥The importance of staying close to the customer – Andy calls it Sales and Service 

🔥His take on repurposing content

🔥The difference between content marketing and advertising – the pros and cons 

🔥His take and insights on AI 

🔥How to add more humanity to your marketing 

What makes Andy soooo good, is his willingness to share his knowledge with others. As he points out, he spends a lot of time educating others on the craft of marketing. And we are all better off because of him. Thanks, for being on the pod, Andy!

Read Andy’s book: Content Chemistry 6th Edition. 

Follow him on LinkedIn at https://www.linkedin.com/in/andycrestodina/

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Andy’s Pint: Great Lakes Brewing, Edmund Fitzgerald

🍺 Kurt’s Pint: Modelo 

🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#136 Chet Tambe is the CEO of Avion Technology a digital agency located in the north suburbs of Chicago. Chet joins Pat to discuss:

✅ How he started Avion Technology

✅ The current landscape for digital agencies 

✅ Their Product Incubation work 

✅ How he goes about networking 

✅ How they are using AI in their day-to-day

✅ How Chet divides up his day to stay productive and on top of trends 

Connect with Chet at: https://www.linkedin.com/in/chet-tambe-8b6637162/

Or to learn more about Avion Technology go here: https://www.aviontechnology.net/

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at our full lineup.

#117 Friend of the pod, Brian Piper is back! 

Brian is a content master. And on this episode, Brian goes deep into content marketing with a specific focus on higher education. 

Higher ed, is a vertical having some challenges right now and we explore this space and steps marketers can do to improve their content. Here’s what to listen for: 

✅How he thinks about content for higher ed

✅The role of the website 

✅What success looks like

✅How he and his team are using AI 

✅Steps you can take to amp up your content marketing game

If you’re looking to connect with Brian reach out to him at LinkedIn: https://www.linkedin.com/in/brianwpiper/ 

Or on his website: https://brianwpiper.com/

If you liked this episode and need more Brian in your life, check him out in episode 70 of the show.

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Brian’s Pint: Southern Tiers, Pumpking Ale

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

Please do us a favor – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#88 With that lead…there’s really not much more to say, right? After all it’s the Milwaukee Bucks!!

Mallory has a great story and she shares it with the Over A Pint crew. 

• We hear how she broke into sports marketing via cold emailing

• How she kept proving herself

• How she built her connections 

• What is a “typical” day as a Marketing Director for the Bucks

• She shares how to get into the space

• And how she totally smoked Khris Middelton in a game of HORSE

Want more Mallory? Reach out to her at: https://www.linkedin.com/in/mallorysteinberg/

Want more Kurt and Pat? Yeah, ya do: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Mallory’s Pint: Michelob Ultra, Milwaukee Bucks Branded Can 

🍺 Kurt’s Pint: Modelo Negra

🍺 Pat’s Pint: Yankee IPA

Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#148 Favorite of the pod, Dave Coughlin returns. But this time it's something a little different. Pat and Dave riff on the Sonos debacle and the steps the company can take to pull themselves out of the downward spiral. 

They also hit on the Starbucks turnaround. Plus, Nike under Elliot Hill. 

Enjoy the listen. 

Catch the past episode with Dave when he gives a case study on the turnaround at Sentry Equipment. 

Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-coughlin-0870598/

Connect with Pat at: pmcgovern@ascedia.com

Before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#89 Glenn Kleiman rides waves. He has been in the right place at the right time and when the right wave came along…he went for it. 

Check it. 

He starts in journalism and works his way up the ranks. His career takes him to Milwaukee where he becomes the managing editor at TMJ 4 running the day-to-day operations in the TV newsroom. Wave #1

But the news business is changing. Plus it’s a grind. Glenn sees something on the horizon – video production. Wave #2

Given his experience in TV news and the popularity of video…he leaves TMJ 4 and starts his own business Channel 1 – focusing on video storytelling. 

But the biggest wave is still to come. 

Flash forward a couple of years. And more and more clients begin asking Glenn for help creating something new. This thing called websites. 

Boom!!

Glenn jumps on that wave and starts Full House – one of the first digital marketing agencies! And that wave lasted for over 20 years!

That’s not the full story. For that, you need to download the episode and listen. And you won’t be disappointed. 

Glenn’s story is chock a block with insights and lessons. There’s the history angle. The start-up business angle. The building a team angle. And the knowing when it’s time to move on angle. 

Given his strong journalism background – Glenn is a great storyteller and won’t disappoint. 

To connect with Glenn reach out to him here: https://www.linkedin.com/in/glenn-kleiman-76507b4/

Need some more Kurt and Pat in your life? 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Glen’s Pint: Miller Lite

🍺 Kurt’s Pint: Colectivo Coffee

🍺 Pat’s Pint: Modelo

Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#64 On this pod, innovator, president, and co-founder of MobCraft, Henry Schwartz. This is a good one…like two pints good. 

Henry’s story blew us away. He talks to us about how he started backpacking across the world while still a kid. And how this experience helped to make him a better marketer. 

He shares his story about designing and selling skateboards on the playground. And then how he went on to buy a skateboarding shop at age 16!!

He talks about the idea for MobCraft and his time on Shark Tank. Yeah, Mark Cuban actually spit out some of his beer onto the floor of the stage! Classic Cuban. 

The stories are great, his business insights are awesome and as far as the brews MobCraft is brewing up these days … they are out-of-this-world delicious!

One common thread that runs through Henry’s career: Find out what your customers are willing to spend money on and build more of that! Simple, right? 

BTW folks, if you haven’t already, order your MobCraft Beer Calendar ASAP as supplies are down to the final few.  These things absolutely rock as a gift for your loved one, super bar stool bud … or hell, YOURSELF!

And finally, ALL ROADS LEAD TO MOBCRAFT on DEC 10 for the much anticipated Stout Fest!  Bust out your ugliest sweater and join MobCraft Beer for a celebration of Stouts!

This is the perfect episode to get you into the holiday spirit. So enjoy. And enjoy the pod with a MobCraft brew. 

Want to connect with us – we are a little less than amazing but still cool: 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Henry’s Pint: MobCraft, Crush

🍺Kurt’s Pint: MobCraft, Bat Shit Crazy

🍺Pat’s Pint: MobCraft, Bat Shit Crazy

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk.

#63 On this episode we have a sit down with Karley Cunningham. Karley is a big bold thinker. And is also the ShEO of Big Bold Brand a strategic marketing agency located in Vancouver, British Columbia. 

Karley is a no-bullshit leader with a distinct point of view on branding and marketing. In this episode, we cover her beginnings as a pro athlete. Her transition into marketing. And that is where the story gets really good. 

We cover: 

✅Why branding is not marketing

✅A big reason why most organizations don’t see the full benefit of branding

✅ Karley’s SureFire Method for helping brands win

Karley answers the big question: Does this fluffy stuff really work? Spoiler alert – yeah it does. 

If you’re interested in learning more about Karley’s process, she is sharing a FREE guide to her SureFire Guide. 

Thanks, Karley for being on the pod and sharing your story. You’re awesome!

Want more of Karley? Reach out to her on LinkedIn: https://www.linkedin.com/in/karleycunningham/

Want more Kurt and Pat? 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Karley’s Pint: Okanagan, Pear Cider

🍺Kurt’s Pint: 3-Sheeps Brewing, Cashmere Hammer

🍺Pat’s Pint: Lakefront Brewing, La Gosa Rita

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk.

#104 Holy cow was this a good sit down. Kurt and Pat had the chance to talk to Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee’s ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here’s what we cover:

✅ Her start in the marketing game 

✅ Her 24-year run at Core Creative 

✅ Making the leap from agency to client side of the business

✅ What’s a day in the life of a CMO like

✅ What metrics she’s tracking 

✅ What’s her superpower

✅ The TV show that changed her life

Here’s how you can connect with Angi – she is going to be looking for help soon:  https://www.linkedin.com/in/kruegerangi/

🍺Angi’s Pint: Leinenkugel’s Summer Shandy

🍺Kurt’s Pint: Three Sheeps Brewing, Offshore IPA

🍺Pat’s Pint: Lakefront Brewing, Riverwest Stein

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#81 If Kris Harrington wasn’t kicking so much ass as a CEO, she would make an amazing CMO. She gets marketing and understands the role it can play.

Kurt and Pat were pumped to spend some time with her – and you’re going to love this one as well.

So get your cup out cuz Kris is going to be filling it with a boatload of wisdom. 

Here’s what you want to listen for: 

✅ How Kris got her start

✅ More about GenAlpha what it does and how the team is helping manufacturers 

✅ Her unique take on marketing

✅ Her approach to content and the importance it plays for GenAlpha

✅ How they measure the impact of their marketing 

✅ And the power of being authentic 

Kris is awesome. You’re going to love what she has to say. 

Want more of Kris? Reach out to her on LinkedIn here: https://www.linkedin.com/in/kristinaharrington/

Check her out on this episode of Wisconsin Foodie here it’s awesome: https://www.youtube.com/watch?v=3R8CizwDPjk&t=4s

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Kris’ Pint: Stone Creek Coffee, Whiskey Old Fashioned

🍺 Kurt’s Pint: Stone Creek Coffee

🍺 Pat’s Pint: Leinenkugel’s Summer Shandy 

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#58 Stu Heinecke is an amazing dude with an amazing career. Check this for impressive: 

• Best-selling author
• Wall Street Journal cartoonist 
• Father of contact marketing 
• Entrepreneur

Damn! Most of us would be happy to accomplish just one of those. But all four. C’mon that’s just insane. 

Stu joined us to talk about his latest book: How To Grow Your Business Like A Weed. 

This book is exceptional because Stu blends both high-level strategic insights with practical how-to tips. 

This book is crammed-packed with tips and tactics that you can implement today and become better at marketing. And we talk about all of this. 

But the best part about Stu – he is a genuinely nice and warm guy. We were so happy to have him spend some time with us! Stu…thanks a bunch! You’re the best

Connect with Stu: https://stuheinecke.com/ or at LinkedIn: https://www.linkedin.com/in/stuheinecke/

Want to talk to Kurt or Pat? Reach out: 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺 Stu’s Pint: Green Tea

🍺 Kurt’s Pint: Central Waters Brewing, Pale Ale 

🍺 Pat’s Pint: New Glarus Brewing, Spotted Cow 

Liking what you are hearing and want more. Head over here. This is the full lineup of high-octane shows for you. 

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk!!

#56 You ready for this one? Cuz we are serving up a podcast with a Scoville Rating of 20,000. 

In the v-studio: The Hein Family, Marc, Richard, Jason, and Jeremy. 

We couldn’t wait to get this crew in front of a mic to hear their story.  Let’s face it marketing a salsa brand can’t be easy. And yet…they are finding success. 

How are they doing it? 

Have a listen and find out. Want to find out more about their salsa, check it out here. I’ve had the Papa’s Original. Awesome. 

If you want to talk to Marc directly, we gotchu. Here's his number: 630.414.7633. 

Connect with the hosts:

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

Looking to find out m

🍺Marc’s Pint: New Glarus Brewing, Spotted Cow

🍺Jeremy’s Pint: Odell Brewing, Peach Stand Rambler

🍺Kurt’s Pint: Modello 

🍺Pat’s Pint: Lakefront Brewery, Hazy Rabbit, IPA

Need some more protein in your diet? We got it for you. Head on over and fill your ear holes with plenty of Over A Pint episodes. 

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk!!

BTW did you know that Scoville ratings go as high as 16,000,000? WTF. That is literally a flaming pile of Napalm. True fact! 

#112 Marketing is getting very interesting in the manufacturing space. That’s due to a new generation of young, smart marketers getting into the business. 

One of them is Lindsey Muchka. 

Lindsey is currently heading up marketing at Dorner Manufacturing. Dorner specializes in conveyor solutions. 

Within manufacturing – conveyor solutions are a critical product. If the conveyor isn’t working profits take a hit. 

On this episode, Pat talks to Lindsey about: 

✅ How she got started in marketing in the manufacturing space

✅ Her role at Dorner and what she does as the Director of Marketing to move the needle

✅ How she staffs her department 

✅ How she splits her marketing efforts education vs brand awareness 

✅ The role of the website in the marketing mix

✅ Her take the role of trade shows – are they worth the time and effort

If you want to reach out to Lindsey here’s her LinkedIn page. 

If marketing in manufacturing is your jam. Check out the episode with Dean Stier. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Lindsey’s  Pint: She was drinking water – but will be having a margarita later!

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#109 Kweku TeAngelo Cargile is on a mission. 

As the National Executive Director at The BrandLab, Cargile wants to bring more diversity into the fields of marketing and advertising. And it’s easy to see why – this space has a certain look and feel to it – especially here in Milwaukee. 

In this episode, Kweku TeAngelo shares the story of his journey. What The BrandLab does and how you can help out. 

Kweku TeAngelo is also great at networking. And he shares his approach to creating opportunities to expand his network and connect with more people. Listen in cuz it’s pure gold! 

To get in touch with Kweku TeAngelo and to learn more about how you can help, reach out to him on LinkedIn: https://www.linkedin.com/in/kweku-teangelo/

Or email him at ktcargile@thebrandlab.org

If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Kweku TeAngelo’s Pint: Green Juice Smoothie

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

Hey, before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#134 Four years ago, Sentry Equipment needed help with its marketing. Enter Dave Coughlin. 

Dave is the Director of Marketing at Sentry. In this episode, he provides a complete breakdown of the strategy and tactics he put into place – and the results achieved to help turn around this manufacturing brand.  

Get set…this is a great one!

Connect with Dave here: https://www.linkedin.com/in/dave-coughlin-0870598/

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at our full lineup.

#77 Y’all are in for a treat. We got the amazing Gretchen Jameson on the pod and whoa what a force! And what a career!!

From a high school teacher to starting her own business. To Sr. Vice President of Strategy at Concordia University-Wisconsin. To Chief Learning Office at the Kacmarcik Center For Human Performance. To Vice President at RippleWorx and Founder & Principal at G3-Strategy!

And the common thread that ties all of this together for Gretchen – is her focus on helping people find and cultivate the best version of themselves. 

You’re going to love this episode because we cover so much. Here’s what to listen for:

✔ Her thoughts on branding 

✔ Career changes and when knowing when it’s time to move on 

✔ The absolute changes needed in higher education 

✔ Her insights on how she helped to launch the Kacmarcik Center For Human Performance 

✔ Her insights on how she launched her own business – twice

✔ Her secrets to getting the most out of her day

Along with all of that, there are two things really blew us away about Gretchen. One is her ability to blend strategy and tactics in order to drive results. Two, her ease of moving from sector to sector. 

She makes it look easy…but this woman works her ass off!

Connect with Gretchen reach out here:https://www.linkedin.com/in/gretchenjameson/

G 3-Strategy: https://www.gthreestrategy.com/

RippleWorx: https://www.rippleworx.com/

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Gretchen’s Pint: Water

🍺 Kurt’s Pint: Bofferding

🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker!

Want more insights into marketing? Take a look at our full lineup.

#60 The Feeding America Eastern Wisconsin team joins us on the pod. We were excited to talk to this crew. 

First off, a bit about FAEW – this is the largest food bank in the state of Wisconsin – serving 35 counties. They are part of a national entity…but this branch is purely focused on helping out the residents within those 35 counties in Wisconsin. 

Joining us from Feeding American Eastern Wisconsin 

Scott Marshall VP of Development and Communication 

Jessecca Miller Events Manager

Cornelius Holt Philanthropy Manager

In this episode, we touch on: 

• What Feeding America Eastern Wisconsin is all about 
• What are the trends impacting the non-for-profit space
• How FAEW is thinking outside the box for new fundraising tactics
• How they build their own brand within a highly competitive non-profit world
• The opportunities for collaboration with other organizations  
• What were the big surprises coming from the for-profit world
• How they are marketing 
• The channels they are using to get their message out 
• The difference between a food bank and a food pantry

This was a great interview with a great group. Thank you: Scott, Jessecca, and Cornelius for taking a few minutes to share your story with us and our audience. 

Hey, if you like this one, we have a lot more. Head over here and load up. 

Want to connect with us, reach out: 

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Scott’s Pint: New Glarus Brewing, Kid Kolsch

🍺Jesscca’s Pint: Lakefront Brewing, Oktoberfest

🍺Cornelius’ Pint: Lakefront Brewing, Pumpkin Lager

🍺Kurt’s Pint: Central Waters, Coffee Stout

🍺Pat’s Pint: Good City Brewing, Biergarten Pretzel Ale

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk.

#130 Holy cow we made it this far. For all of you who have been listening to this along the way – thank you! We have another great episode for you today. 

In this episode, Pat McGovern sits down with Managing Director of PVAI Consulting Michael DeNunzio.

Michael will take you on a wild ride from developing the first digital marketing program for the advertising agency Foote Cone and Belding back in the early ‘90s. To launching a new AI training program: Mastering AI Skills For Marketers on Maven. 

He talks about the early years of the World Wide Web – what that was like. The ups and the downs. 

Pat and Michael also dig into AI and the impact it will have – especially in the marketing community.

Get this episode in your ears as soon as you can! You’ll love it. 

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

Michael’s Pint: Miller Lite

Pat’s Pint: Miller High Life

#145 Terra Fletcher is a fractional CMO, author, and keynote speaker. Her marketing space is manufacturing. This episode works in two parts. 

The first, how Tara was able to leave her 9 to 5 job and start Fletcher Consulting. For those interested in leaving your current job in 2025 and forging your own path, Fletcher has got some great advice. 

The second half deals with marketing in the manufacturing space. Fletcher has worked with ten-plus companies going through major changes and looking for help with their marketing. 

Here’s what we cover: 

✅ What marketing in the manufacturing space looks like today

✅ Why marketing can be an accelerant for your business

✅ Her playbook for working with new companies 

✅ Thoughts on manufacturing websites 

✅ Getting early wins for clients 

Connect with Terra on LinkedIn here: https://www.linkedin.com/in/terralfletcher/

Go to her website: fletcherconsulting.com

Buy her book: Flex Your Marketing 

Connect with Pat at: pmcgovern@ascedia.com 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#142 Lynn Clark has been in the travel and hospitality space her entire career. But it wasn’t until 2016 that Clark took the plunge and decided to buy out an existing travel agency. 

Everything was going great until a little thing called COVID showed up and threw the entire travel industry into a tailspin. 

This episode deals with how she overcame those challenges but it also explores what's it's like being a travel agent. 

Here's what you'll learn: 

✅ What a travel agent does 

✅ How they get paid 

✅ The steps Clark took to survive the COVID pandemic 

✅ Insights into the business world you won’t find in any book or classroom

✅ The tactics she uses to market her business

This is a great episode for those in travel and entrepreneurs. 

Connect with Lynn at the following: https://tljourneys.com/ or her email infot@tljourneys.com, or call 262.567.6658. 

If you’re interested in getting into the travel space to earn some additional dollars in a fun way, check out her website: https://travelindustry101.com/

Lynn’s agency is on all the major social channels just search tljourneys. 

Connect with Pat at: pmcgovern@ascedia.com 

Looking for more pods on travel? Check out: Travel Trends with Lindsey Roeschke

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#122 Chris Vaughan is a philosopher by training. After obtaining a PhD, his goal was to become a professor of philosophy – but, as is so often the case with guests on this pod, marketing got in the way. 

Instead of going the professor route, Chris took a role as a marketing consultant. This was at the time when something new was just beginning – a little thing called the Internet. 

He was a natural as a consultant. Within no time he became a partner. He meets his wife at the firm. He has it all…or at least pretty close to it. And just then, while on top, Chris and his wife quit the firm. 

As he explains it, he felt there was a better way to do consulting. He felt they could do more, provide more value, and charge less. That's Jerry Maguire kind of talk. 

So he took all his knowledge and years of experience and launched Sequence Consulting.

Now, twenty-plus years later Sequence Consulting has become the premier firm in the U.S. helping nonprofit associations achieve their goals. 

Throughout those twenty-plus years, Sequence has worked with some of the biggest brands in the association space. Brands like the American Dental Association, the American Bar Association, and AARP just to name a few.  

In this episode, Pat sits down with Chris to talk about

✅ What are nonprofit associations and what do they do (this is super interesting)

✅ What’s the state of associations in 2024 – and are they still relevant

✅ The biggest challenge facing many associations 

✅ How Sequence Consulting is helping associations 

Chris is passionate about this space so connect with him to learn more about his work and Sequence Consulting You can find him on LinkedIn at: https://www.linkedin.com/in/chrisvaughanphd/

Or visit Sequence Consulting and check out the case studies on the site. 

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Chris’ Pint: Goldfinger Brewing, Golden Pils 

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#129 For those who depend on bringing new clients to your business (and let’s face it most of you listening to this pod do…) this is the episode for you. 

Pat goes deep with Tom Martin. 

Who is Tom and why should you even care? 

Tom is a first-rate ad man. He has worked in shops. He has even run his own. 

Tom also knows new business. His best-selling book The Invisible Sale is a must-read for ANYONE who wants to find, engage, and close business in 2024. 

But to put Tom in just a new business box…is not the full story. Tom is also:

A prolific writer. 

A content creator. 

A business owner. 

An in-demand speaker. 

Oh yeah, and a nice guy!

This is a two-pint episode. The first--just for fun. The second to take notes. 

Reach out to Tom here or here.

And if you want to connect with Pat, reach out to him at: pmcgovern@ascedia.com

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

Tom’s Pint: He was enjoying sparkling water…but Tom is a bourbon man through and through.

Pat’s Pint: Summer Shandy

#128 Pat sits down with his friend, Bill Wagner. 

Bill has done a lot in his career. Agency owner, head of marketing, and CEO for Penta Technologies. 

While CEO Bill was responsible for growing the company and then selling it. In this episode you’ll learn:  

✅ How he started in marketing

✅ How he was able to make the leap from CMO to CEO

✅ Bill's take on having the CEO title 

✅ His approach to marketing as the top dog in the company

✅ Plus, his experience in trying to sell a company

And bunches more. Grab a pint of your favorite beverage and enjoy the pod. 

You can reach out to Bill here: https://www.linkedin.com/in/williamgwagner/

And if you want to connect with Pat, reach out to him here at: pmcgovern@ascedia.com

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

Bill’s Pint: Mikerphone Brewing, Audio Dynamite

Pat's Pint: Lakefront Brewing, Riverwest Stein, NA

#107 James is the captain of the advertising agency Pellizzi & Co. He sits down with Pat to talk about:

•  The ad world here in Milwaukee
• His against-the-grain approach to hiring talent 
• How Pellizzi & Co. stands out in a crowded field 
• How the Bucks are going to do this season

If you’re in the ad agency world – you’re gonna want to check out this episode. Grab a pint and enjoy! Reach out to James here: https://www.linkedin.com/in/jamesapellizzi/

And if you liked this one, listen to the episode with Jay Baer.

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 James’ Pint: Heinken

🍺 Pat’s Pint: Wisconsin Brewing, Yankee IPA 

Oh…one more thing – do us a solid and leave a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#70 Hey marketers no matter what space you are in, content is going to be a big part of your overall strategy. Additionally, as traditional channels become less and less effective you need ways to connect and engage with your audience. That’s content marketing. 

And in this episode of OAP, the boys take a sit down with the guy that co-wrote the book on the topic, Mr. Brian Piper. Here’s what we cover: 

🍺 How to start figuring out the content game 

🍺 Why it’s critical to develop a customer feedback loop

🍺 Where is content going

🍺 Brian even shares some amazing case studies from the book on companies that are killing it in the content space 

Plus, you get to hear about Brian’s path to becoming a marketer – which is awesome. And it starts being born on a rabbit farm in Dog Patch Arkansas! Not making it up. 

Brian also shares how he got the chance to co-author Epic Content Marketing (make sure to pick up a copy)!

Please reach out to Brian here: https://www.linkedin.com/in/brianwpiper/ or here https://www.brianwpiper.com/

Thank you, Brian for being on the show!

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Brian’s Pint: Ommegang, Witte Ale

🍺Kurt’s Pint: Collective Coffee

🍺Pat’s Pint: New Glarus, Spotted Cow 

Don’t forget to like and leave a comment. That’s the energy that powers this supertanker. 

Want more insights into marketing? Take a look at the full lineup.

#93 We are in election season. Yeah, it’s here again. And as we head into a new cycle we wanted to find out more about political advertising. So, we picked a killer in the space. Adam Parikh is the President of Gigawatt and Sway Digital both high-powered digital agencies.   

Adam has worked on a bunch of high-profile campaigns at the local, state, and national levels. He has touched them all. And on this episode, Adam takes us behind the curtain to show us how it all works. 

If you’re a political junkie or just interested in hearing more about this space is like – well you’re in for a treat. Come aboard and enjoy!

Want to connect with Adam – reach out here https://gigawatt.media/ or here: https://swayvoters.com/

And if you’re looking for a bit more Kurt and Pat in your life? 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍷 Adam’s Glass: Domaine Carneros, Sparkling Wine

🍺 Kurt’s Pint: City Lights Brewing, Hazy IPA

🍺 Pat’s Pint: Modelo

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#53 Good friend to the pod – David Kelly joins us. Not only is David a warm guy, and a great storyteller, but he’s also a 40 + year veteran in the agency world! Uh…for those of you that don’t advertising – not many get this far!

It was great to sit down with David and dig into his career and his insights. 

In this episode here’s what to be listening for: 

✅ How media has changed and…

✅ …how the role of the media buyer has changed

✅ The impact of the internet and how it changed media departments across the world

✅ How media can teach you a lot about negotiation 

✅ The key trait you need to survive in media

Plus, David shares some great war stories. 

Like learning more about agency life…we gotchu. Check’em:

Episode 34 with Cristiano Alburitel

Episode 27 with Kevin Brown 

Episode 35 with Andrew Dauska

Connect with the hosts:

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺David’s Pint: Labatt’s Blue – Non-Alcoholic

🍺Kurt’s Pint: Milwaukee Brewing Hazy IPA

🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber 

#110 It wasn’t all that long ago that many were talking about the end of email. Wow, have times changed. Today it’s one, if not the, most important marketing tool in your toolbox. 

But here’s the question…

Are you getting all you can from your list? 

In this episode, Pat sits down with Jessica Best. 

Jessica is an email strategist and the owner of BetterAve – an agency helping companies supercharge their email marketing. 

And this woman knows what she is talking about. Here’s what to listen for: 

✅ The current state of email marketing

✅ The 3 big differences between B2B and B2C email campaigns

✅ Jessica’s discovery process to enhance your email marketing efforts

✅ What’s one of the best-performing emails?

✅ The can-dos and should-dos for creative

✅ The key metrics you should be tracking

✅ And the importance of your website in the email campaign…

There’s so much good stuff in this one…it’s sick! So get your pint. Get your notebook. Have a listen and make sure to take notes. When you’re done you’ll be a better marketer. 

If you want to get more from your email efforts…make sure to reach out to Jessica. Connect with her on LinkedIn: https://www.linkedin.com/in/jessicalbest/

Or check out her website: https://better-ave.com/

If you liked this episode, check out the episode with Rob Ebert. Rob goes deep into strategies and tactics to help you improve your social media efforts. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Jessica’s Pint: Brick River Cider Company, Peach

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#118 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 

Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. 

In this episode, we discuss: 

✅ How she structured and wrote the book 

✅ How she used the principles to market her book 

✅ How to use the principles to become a better storyteller

✅ How the book has helped to build business for her agency

✅ What is autonomy bias and how to use it to light up your sales 

There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. 

Connect with Nancy and find out more about her book, her agency, and the work she has done for others. Reach out to her here: https://www.linkedin.com/in/nancyharhut/

Or here: HBT Marketing 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#140 Bill Blank is the Director of Global Marketing Communications for Badger Meter – a 120-year-old organization that provides water flow measurement and quality monitoring solutions. 

Let’s be honest –  not the sexist vertical in the world. 

But the work Blank and his team have pulled off is impressive. 

In this sit down we go deep in the paint on how Blank and the Badger Meter team pulled off the spectacular launch of BlueEdge. 

It’s a rebrand…but it’s so much more. If you love to geek out on branding stories…you’ll love this one. 

Connect with Bill on LinkedIn: https://www.linkedin.com/in/billblank1/

Connect with Pat at: pmcgovern@ascedia.com 

Looking for more pods on branding? Check out: Branding Insights with Morgan Burns

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#115 At one point early in his career, Scott Kauffman was working in sales for Cutco – the high end cutlery brand. 

If you think selling is hard…try selling cutlery!

For many, that would be as far as they go in the sales game. Not Kauffman. 

He stuck with it and joined BD Pros. And that’s when he quit after his first day!!

As Kauffman tells it, “It was incredibly scary and I quit after my first day!” But his manager talked him back and today, Kauffman is the VP of Business Development at BD Pros. 

This is not your typical type of agency. 

They are a business development agency. What does that mean? 

They bring together sales, marketing and business development operations all in one offering for their clients. 

Not only are they handling branding and messaging…they are also helping take leads and turn those leads into sales. 

How do they do it. What’s the process. How they onboard clients and build sales and marketing plans that deliver results. It’s all in this episode. So enjoy it with a pint of your favorite. 

Looking to connect with Scott or learn more about BD Pros go to https://bdpros.com/

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Scott’s Pint: Miller Lite

🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA

Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#114 In 2008, Celia Faye Meisel graduated from college with her master’s degree in music. You may remember that wasn’t a good time to be starting out. 

Meisel had a couple of options: 

1. Give up music and work in corporate America. 

2. Start her own business. 

She took door number 2. 

Meisel started her own music business and quickly figured out how to get leads, and then turn those leads into clients. How to market. Even, how to develop the processes and procedures required to keep a business operating. 

And soon, her business was taking off. She had paying clients!!

Fast-forward several years and people are now reaching out to her for help and advice on how to grow their business. That’s when Meisel drops music and launches her next business helping entrepreneurs and teams to reach their goals.

And since that time, there has been no looking back. 

Her work has been so effective she has helped generate over $13 million in high-ticket program sales. 

Bananas!

And on this podcast, you’ll hear more about her entire story, her approach, and how she divides up her day, and how she stands out in a super crowded space. 

Pour yourself a tall one and enjoy!

Looking to connect with Ceila. Reach out to her on LinkedIn: https://www.linkedin.com/in/celia-faye-meisel/

Or visit her website: https://celiafayemeisel.com/

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Celia’s  Pint: Q Tonic Ginger Beer 

🍺 Pat’s Pint: Lakefront Brewery, Extended Play NA

Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#54 A good friend Julie Pekarek, takes a few minutes out of her day to spend some time with the likes of us. And we are so glad she did…because Julie P. is a badass. Throughout our time together we dive deep into the healthcare space – a complex and quickly changing area. 

Here’s what you’ll want to listen for in this show: 

✅ An overview of the healthcare space

✅ The importance of understanding your customers

✅ The Director of Strategy role 

✅ The Product Management role

✅ How to keep a team focused on the right things

✅ The difference between an idea and a product someone will buy

There’s more meat in this pod than a can of Dinty Moore Beef Stew. Thanks, Julie P. for your time. You’re awesome. 

Connect with the hosts:

✅ Kurt at: Kurtl@celticinc.com

✅ Pat at: pmcgovern@ascedia.com

🍺Julie’s Pint: A pint of water

🍺Kurt’s Pint: Wisconsin Brewing, Yankee USA IPA

🍺Pat’s Pint: Wisconsin Brewing Badger Club Amber 

Liking what you are hearing? Please, do us a solid and leave a comment for us. Believe me, it will help!

Looking to be on the show? Reach out to us and let us know!

Want us to plug your beer or beverage on the show? Let’s talk!!

#73 Three, two, one, and blast off. We are back and this episode is a deep dive with connector and creator Jamar Jones. 

Not familiar…spend about five minutes on LinkedIn and you will be. The man is amazing. Let’s break it down for you: 

Jamar is the owner of Foureva Media – a branding and media agency helping companies to with recruitment, company culture, and amplifying brands.

He is a national speaker who discusses how to connect with diverse communities with style and the topic of my book.

He is the author of the book Change Your Circle; Change Your Life.

He is the creator of the Lead the Movement Business Conference that we hosted and held at a sports arena, Fiserv Forum.

And he ]was a hip-hop artist for 11 years of my life performing for thousands. He and did two tours opening up for major artists like T.I., Snoop Dogg, Common, Bone Thugs, and many more. 

He has worked with Marcus Lemonis LLC, Shay Rowbottom, Jarrett Bush the Motivator, VaynerX, Northwestern Mutual, Versiti Inc., BMW Manufacturing Co., LLC and many more!

Get us in your ears for this one…ya won’t be disappointed. 

Connect with Jamar here: https://www.linkedin.com/in/relatablejamar/

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Jamar’s Pint: Celsius Energy Drink  

🍺Kurt’s Pint: Lordy, Lordy, Company Brewing 

🍺Pat’s Pint: Florida Man, Cigar City Brewing 

Please leave a like and leave comment. We need it – it’s the fuel that powers this supertanker. 

Do you need more insights into marketing? Take a look at the full lineup.

#108 Rob Ebert is a Senior Vice President of Social Content and Strategy at BVK. And in this  episode, he sits down with Pat to go deep into how to win in social media marketing. 

Here’s what they cover: 

• The current state of social media – paid v. organic

• Being authentic on social – what does this mean and how to pull it off

• How to make the most out of short-form video

• How AI is impacting the space 

• What are the forgotten social channels

• And so, so much more…

Rob has spent years in this space and it comes across. So, if you want to get more out of social media efforts this year, grab a pint and have a listen. 

Need more Rob Ebert in your life? Check out his first episode here. Or connect with him on LinkedIn here.

You might also like this episode with the amazing Jay Baer.

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Rob’s Pint: Athletic Brewing, Run Wild 

🍺 Pat’s Pint: New Glarus Brewing, Two Women 

Before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#95 Join us as we have a gab session with the president of Granular Marketing, Steve Kroll. We discuss how Steve got into the space. What Granular does and how it stands out as an agency. We even touch on where things are going in the paid performance space. Grab a pint and belly up!

Reach out to Steve at: www.granularmarketing.com. Also, check out the webinar Planning for the Holidays: https://granularmarketing.com/webinar-tis-the-season-to-be-ppc-planning-for-the-holidays/

And if you’re looking for a bit more Kurt and Pat in your life…

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Steve’s Pint: Athletic Brewing

🍺 Kurt’s Pint: Modelo

🍺 Pat’s Pint: Leinenkugel’s Summer Shandy

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#113 We love some good conversation dealing with travel, and that’s what Lindsey Roeschke delivers. 

Lindsey is a seasoned consumer analyst with years of expertise in the travel & hospitality industry. In this pod we talk about: 

✅The current state of travel. 

✅The big learnings the travel industry took away from the pandemic.

✅How the different generations look at travel. 

✅Current trends in the space such as set-jetting, adventure and b-leisure. 

✅The role of advisors in travel. 

If you want to reach out to Lindsey, connect with her on LinkedIn. 

Looking for more on the travel space…then you’ll hear how the team from Nebraska tourism turned that state into a travel powerhouse. 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Lindsey’s  Pint: Bandage Brewing, Amber

🍺 Pat’s Pint: Guinness Zero

Favor time – before you go, take a minute to leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#146 Nancy Harhut has written one of the best books for marketers — EVER published. Period. End of story. 

Her book: Using Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is a complete and thorough guide to key behavioral principles marketers can use to influence and motivate customers to action. 

This is a rebroadcast episode and we discuss: 

✅How she structured and wrote the book 

✅How she used the principles to market her book 

✅How to use the principles to become a better storyteller

✅How the book has helped to build business for her agency

✅What is autonomy bias and how to use it to light up your sales 

There’s so much fire in this episode we are recommending you listen to it in a fireproof suit. 

Connect with Nancy and find out more about her book, her agency, the work she has done for others, just reach out to her here: https://www.linkedin.com/in/nancyharhut/

Or here: HBT Marketing 

✅ Get in touch with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#72 Hey everybody, say hello to Amelia Forczak. This woman is impressive. And what a story she has.   

Amelia is a New York Times bestselling ghostwriter and the Founder of Pithy Wordsmithery. Dig this…over the past 10 years, Amelia and her team have been killing it with 11 nonfiction books, including five bestsellers. That’s crazy, I know!!

She also has served as a content strategist or editor for many other successful books and bestsellers.

We had to have her on the pod to talk about all things writing, marketing, and growing her business!

Such an interesting discussion. Sit back and enjoy the convo. Ya won’t be disappointed. 

Reach out to Amelia here: https://www.linkedin.com/in/ameliaforczak/

Amelia, you were awesome. Thanks for being on the pod!

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Amelia’s Pint: More Brewing, Dry Hops Stays On 

🍺Kurt’s Pint: Gathering Place Brewing, Gruss Gott

🍺Pat’s Pint: Noon Whistle, Hop Water

Please leave a like and leave a comment. We need it – it’s the fuel that powers this supertanker. 

Do you need more insights into marketing? Take a look at the full lineup.

#132 David Aldridge is the VP of Marketing for Visit Virginia’s Blue Ridge. David is also a return guest, check out episode 37. 

In this episode, David and Pat talk about: 

✅ The state of destination marketing post-pandemic at VVBR. 

✅ What are the current challenges facing destination marketers.

✅ What channels are working. What’s not.

✅ How AI is reshaping marketing at VVBR.

Connect with Davide here: https://www.linkedin.com/in/davidmaldridge/

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at our full lineup.

#124 Friend of the pod, Martha Carrigan is back behind the mic talking about finding a job in marketing. But this isn’t for those fresh out of school. 

This episode puts the focus on the group of marketers ages 45+ looking for their next gig. 

This group has been heads down in their job for the past 15-plus years. They’ve been busy raising their family. And suddenly they need to look for something new. 

It’s tough. 

The struggle is real. 

And sadly, many are not equipped to deal with the change. 

Well, Martha Carrigan, President and CEO of Big Shoes Network breaks it all down for us. 

She gives us her outlook on the job market based on recent trends. Plus invaluable tips, hacks and best practices to help you along. 

If you are looking or you know someone looking for work, get this pod in their hands. 

And subscribe to the Big Shoes Network newsletter right here: 

Or connect with Martha directly on LinkedIn: https://www.linkedin.com/in/marthacarrigan/

✅ Connect with Pat at: pmcgovern@ascedia.com

🍺 Martha’s Pint: Kopps 

🍺 Pat’s Pint: Lakefront Brewery, Riverwest Stein, NA

If you like this pod, do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker! 

Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#98 On this episode the OAP crew sit down with Dr. Peter Gonzalez (Dr. Pete). Dr. Pete runs a successful chiropractic practice, North Point Chiropractic. So how did he and his team do it? 

We get into it. 

✅ How Dr. Pete approaches marketing 

✅ What has been working to help build his practice

✅ How he goes about networking to build business and connect with others

✅ Plus, we even work in some tips to help improve your posture

Not only are you going to learn more about marketing – you’ll for sure be sitting up straighter in your chair. 

You should reach out to Dr. Pete at: North Point Chiropractic or on the socials at @northpointchiro. You may want to check out one of his events; they're free.  

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Dr. Pete’s Pint: Raised Grain Brewing, Orange Juicy

🍺 Kurt’s Pint: 3 Sheeps, Offshore

🍺 Pat’s Pint: Lakefront Brewing, East Side Dark, NA

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup. 

#91 Erin Marcus is the Founder and CEO of Conquer Your Business. CYB develops business and branding strategies that build multiple six and seven-figure businesses. The key word in that sentence is strategies…not tactics. 

Not only is Erin whip-smart…she has a great sense of humor. And that’s one powerful cocktail SMART + SENSE OF HUMOR = Badass!

In this pod, Erin goes deep into: 

✅How to think about marketing 

✅The difference between marketing and sales 

✅How she decided to get out of the corporate game and start CYB

✅Her approach to branding

✅Why it’s essential to understand your business is not about you…it’s about your customers

✅Why authenticity is critical for growing a business

✅Where Erin spends her time on her business

And all of that is in the first five minutes!!

Reach out and connect with Erin here: www.conqueryourbusiness.com and check out the business growth profiler!!

Need some more Kurt and Pat in your life? Yeah ya do…

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺 Erin’s Pint: Coffee

🍺 Kurt’s Pint: Third Space, Heavenly Haze 

🍺 Pat’s Pint: Leinenkugel’s Summer Shandy

Don’t forget we can use your help. Please take a minute and leave us a comment. That’s the energy that powers this supertanker!

Want more marketing insights? Take a look at our full lineup. 

#75 Buckle up because this pod is off the hook. The boys have a sit down with Polar Explorer: Eric Larsen. Here are just some of Eric’s accomplishments: 

• One World Expedition: Along with teammate Lonnie Dupre, Eric completed the first-ever summer expedition to the North Pole. 

• Antarctica: Successfully led an expedition to the South Pole, covering nearly 600 miles in 41 days. 

• Save the Poles: Completed an unprecedented journey to the top, bottom and roof of the world. During a continuous 365-day period, Eric mounted expeditions to the North and South Poles and the summit of Mt. Everest – the only person to have completed this feat in a one-year time span.

• Last North Expedition: With partner Ryan Waters, in a race against the clock, Eric crossed the Arctic Ocean from Northern Ellesmere Island in northern Canada to the geographic North Pole.

Hey, Eric…leave something for the rest of us!

The adventures crossing melting ice, summiting mountains, and dealing with avalanches and polar bears are amazing…but Eric also gets into the business and marketing side of things.

Here are some key insights: 

• Persistence – eventually it pays off
• Authenticity – person or brand, be true to who you are
• Value – creating value for your audience is always a mandate

Eric also discusses his battle with colon cancer, which is truly inspiring.

Want to catch Eric live? He is going to be back home in Wisconsin on May 10th at the Ozaukee Pavilion at the County Fair Grounds in Cedarburg for an event that benefits the Riveredge Nature Center. For more info go here – trust us, you’ll want to be there!

Connect with Eric on LinkedIn: https://www.linkedin.com/in/elexplore/

Read his book: On Thin Ice

Want more Kurt or Pat? Yeah, you do!

✅ Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Eric’s Favs: New Glarus and Pabst Blue Ribbon 

🍺Kurt’s Pint: 3 Sheeps Brewing, Offshore West Coast IPA

🍺Pat’s Pint: Lakefront Brewery, La Gosa Rita

Please like and leave a comment. We need it – it’s the fuel that powers this supertanker. 

Do you need more insights into marketing? Take a look at the full lineup.

#100 Boom! How the heck did we get to 100 so fast? Seems like we just started, and now here we are! 

Well, y’all are in for a treat. For this special episode, Kurt and Pat sit down with Jean O’Toole. Jean is the Director of Marketing and Communications at Alverno College. 

We get into Jean’s background, focusing on how she goes about marketing a college in these tough times. If you have been keeping up with the higher education space…you know the struggle is real. 

What makes Jean’s story so good is her diverse background. And we get into all of it. 

✅How she begged her way into marketing.  

✅Her time at the New York Beef Council. 

✅What it’s like working for the New York Beef Council. 

✅How influencers helped to bring back the beef business.  

✅How she made the switch from beef to higher ed.  

✅What it’s like marketing a small, private college. 

✅What her first 90 days were like. 

And a lot more…

You can reach out to Jean at  https://www.linkedin.com/in/jeanotooleprofile/.

And make sure you reach out to Kurt and Pat here: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Jean’s Pint: Snapple

🍺Kurt’s Pint: Third Space Brewing, Heavenly Haze

🍺Pat’s Pint: Modelo

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.

#143 Abigail Carlson is a senior marketing communications leader with deep experience in the manufacturing space. Her passion includes strategic planning and employee engagement. 

In this episode, we talk about the overall manufacturing environment, how she forges better relationships between sales and marketing, the real power for organizations to stay authentic and to their core values, and a whole bunch more. 

You can connect with Abigail Connect here: https://www.linkedin.com/in/abigailcarlson/

Connect with Pat at: pmcgovern@ascedia.com 

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

#135 Kirk Enright has done a lot of things throughout his career: Copywriter, a producer, consultant, and founder. 

In this episode, Pat talks to Kirk about his latest project CMO copilot. An AI-driven, market tool, that allows marketers, to create customer personas in minutes. 

Not only that – it also provides strategies and tactics for generating content to engage your prospects. 

You’ll find out: 

✅ How he built the CMO copilot platform 

✅ How his work as a producer prepared him for entrepreneur life

✅ What he has learned from running a business

✅ And why everyone in the workforce should have an entrepreneurial mindset 

Connect with Kirk at: https://www.linkedin.com/in/kirkenright/details/experience/

To learn more about CMO copilot go here: https://www.cmocopilot.com/

Connect with Pat, here: pmcgovern@ascedia.com

If you like this pod, please take a minute and leave a review.  Your reviews are the green energy that powers this supertanker! 

Thanks, for doing it – you’re the best!

Want more marketing insights? Take a look at our full lineup.

#99 Natasha Misra is in a super competitive, male-dominated space – personal injury law. So how the heck is Natasha breaking through and growing her practice? That’s what we unpack in this episode of Over A Pint. 

Here’s what to listen for: 

✅How she started her business. 

✅How she figured out her brand. 

✅How she went about fulfilling the branding. 

✅Her approach to networking. 

✅When it comes to marketing – why patience matters.

✅Plus what a day in the life of a personal injury lawyer is like.

Natasha drops so many insights in this episode, you’re going to love it. 

Make sure to reach out to Natasha at  https://www.natashamisralaw.com/.

And make sure you reach out to Kurt and Pat here: 

✅ Connect with Kurt at: https://www.linkedin.com/in/kurtlingel/

✅ Connect with Pat at: https://www.linkedin.com/in/pmcgovern1/

🍺Natasha’s Pint: Leinenkugel’s Summer Shandy

🍺Kurt’s Pint: Roadhouse Brewing, Wilson IPA

🍺Pat’s Pint: Miller High Life

Before you go, could you do us a fav… please take a minute and leave us a comment. That’s the energy that powers this supertanker! Thanks, you’re the best!

Want more marketing insights? Take a look at our full lineup.