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Outdoor Adventure Lifestyle Podcast (Rick Saez)

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Pub. DateTitleDuration
15 Aug 2017023: Mike Wallenfels- How his career transitioned from A16 Outdoor Buyer to Small Biz Incubator00:51:31
Hydro Flask VP of Sales Mike Wallenfels tells us about his first jobs in the outdoor biz, how Mountain Hardwear got started and some of the other interesting startup projects he is involved with.
 
 
 
Please rate and review HERE
 

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

31 Jan 2023Bass Fishing, Podcasting, and Building an Outdoor Community with Pro Angler Angie Scott [EP 366]00:47:52

Today I’m talking with Pro Angler and Podcaster Angie Scott. Angie is the creator of The Woman Angler & Adventurer podcast. And it's become more than just a podcast. It's a growing community of like-minded women supporting each other through Angie’s Facebook group. It's turning into a movement and the industry IS taking notice!

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Show Notes

How were you introduced to Fishing?

I started fishing before I can even remember honestly. Minnesota is where I grew up and it's just a culture, it seems like, of outdoors people up there.

And so, my dad had a little aluminum fishing boat and a 40-horsepower motor. He still has that same exact boat and motor to this day, which is pretty unheard of. But, he's mechanical and is able to fix most things when something goes wrong with that motor. But, yeah, so, just grew up doing that.

When did you begin fishing competitively?

So I started that back in 2018. I moved to Nashville back in 1999 and had kind of gotten away from it. I moved down to Nashville and I went to college and then got a job in the music business and that really ended up taking up a lot of my time and kind of pulled me away from, getting out there and fishing. 

What were you doing in the music business?

So I went to a school in Tennessee that has a really good music business program called Middle Tennessee State University. And I was on the business side. They have a production side. If you're wanting to get into like producing records and things like that, then they also have a business side, and that was really where my interests were.

I really had no agenda as far as what I wanted to do in the business. I just knew I wanted to be in the music business.

So did that come from family or how, where'd that come from?

Yeah, a little bit. So I had an older brother, six years older than me, and that's my only sibling, and he was just really into music growing up.

So I got this job at Creative Artist Agency and ends up, they're the biggest talent agency in the country. The world maybe.

I did that for 16 years. And I had an interior office for the majority of that time, and that was tough on somebody who really loves the outdoors.

I just getting to the point where I'm like, you know, do I really wanna wake up at 65 and have sat behind a desk my whole life? I love going to concerts and meeting cool people, but I don't really wanna do this for the rest of my life. And so that's when I kind of started thinking, what could I do outdoors-oriented? That was when I started working on my captain's license, and started the podcast.

What inspired the storytelling part of it?

I mean, what better way to inspire somebody else to get involved? Then to hear somebody who's out there doing it every day and how they do it, do it. I just think it's a great way to inspire people.

And also be able to preserve their stories exactly for future generations. is another great, great benefit to it.

Do you focus mainly on warm-water fishing?

I try to cover everything. So I've had a lot of fly anglers on, salt water, I just had a lady on that fishes out of South Carolina offshore quite a bit. so I try to cover everything. I kind of just by default end up covering a lot of bass and freshwater because that's what I do now. But also, you know, when I'm down in Florida, I end up having a lot of. Florida anglers.

Every now and then I get a West Coast angler on the show. I'd love to get more, more of those. and also Colorado, that region of fly fishing.

So tell everybody about the woman angler. You offer a ton of resources. How'd you, how'd you develop that format? Or did it [00:20:40] just evolve as you kept adding, offering?

Yeah, it pretty much just evolved.  At the time when I had a six-month break in between careers, I had a lot more time on my hands to be able to offer more things. but now that I work full-time for Freedom Boat Club and fish Tournaments and put out episodes every week, that's kind of been my bandwidth. We've done a few events like we did, a Cape Cod striper fishing event, and then we've got a women's kayak fishing meetup coming up here on January 8th down here outside of Fort Myers that I'm co-hosting with Captain Debbie Hansen, who's down in this area. And that's gonna be a super fun event. But as far as that goes, I'm kind of limited on time to how much of that type of stuff I can do.

Do you have any suggestions or advice for folks that want to get into competitive fishing?

Yeah. See if there's a Team Trial that you can join and start that way. Start as an angler you don't have to jump in as a boat captain. Most tournament formats you have a pro that's in control of the boat. Then as an angler you know, if you're super confident with your boat skills, though, by all means, jump in as a boat captain There are advantages and disadvantages to both. I kind of jumped in as a boater a little faster than I think most people would because I have my captain's license

Do you have a favorite piece of outdoor gear that costs under a hundred dollars?

I love my Costa sunglasses and they just had a new, new model come out recently this fall called the Jose Pros.

Do you have any favorite books?

There's a book out that's pretty legendary. You may have heard of it, called The Four Agreements. And then, kind of on those same lines, there's another book I've been listening to. I think it's Awaken the Sleeping Giant. But my favorite book is a book called You Are A Badass by Jen Sincero. 

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Website: That Woman Angler

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

16 Apr 2019158: Replay with Mary Iannotti Outdoor Digital Marketing Deva00:40:14

In this episode Mary Iannotti aka the digital marketing deva drops some terrific learnings on us from her project with the Colorado Sierra Club. There is something in here for everyone. Be sure to check the show notes for links to some of her great resources too.

 
 
Please give us a rating and review HERE
 
 
Show Notes
 

First Exposure to the Outdoors

I've been a recreation junkie all my life. I started out by playing in the woods in the hood. I'd go out and we'd ride our bikes in the woods, hike around and we'd go and explore the forts that my brother and his friends put up and climb the trees and do all that kind of fun stuff. And then I got into team sports. I played field hockey and I played ultimate Frisbee for a really long time and when I was in college I took my first backpacking trip. I hung out with friends that really love to hike and they turned me on to this place called Letchworth State Park in New York.

We'd escaped to Letchworth on the weekends and explore. It's a beautiful park. It's got waterfalls and a really cool gorge like a mini grand canyon. I think it was like those days that I hung out in Letchworth that really solidified the fact that I wanted to be in the outdoors as much as possible. I sort of got this wanderlust where, you know, I thought about it back in college, like I really want to bust out, go to the West because the outdoors there is incredible and it's just so beautiful and that really changed kind of my life.

Things we talked about

https://digitalmarketingdeva.com/cro-strategies/

Letchworth State Park

Sierra Club Colorado

Bears Ears

Insight Timer

Kristin Carpenter Ogden- Channel Mastery Podcast

Copywriter Club podcast Rob Marsh and Kira Hug

Advice, tips

I would say create relationships with people, go to events, reach out, get to know people. I think a big thing is just being really helpful and share what you know and don't be afraid to share what you know. I've had a few one-on-one convos with people where I just reach out. I reached out to a nonprofit not too long ago and I said, hey, let's just sit down and I'm going to share with you what worked with the Sierra Club Colorado and turn you onto some really cool practices. When I was doing my niche research, I sat down with a few climbing gyms and that was really good. I mean we had some conversations and I just shared what I knew and things come back to you. It may take a little while, but people remember you and it comes back.

Other Outdoor Activities

Rock Climbing

Skiing

Snowboarding

Hiking

Favorite Books

Scientific Advertising by Claude Hopkins
Don’t Make Me Think By Steve Krug
You Are a Badass by Jen Sincero

Best Gear Purchase under $100

Point five purple, Black Diamond Camelot

Connect with Mary

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

02 Apr 2019155: Willow Belden-NPR host turned Outdoor Podcaster00:33:00

Willow produces the Out There Podcast and tells us all about the show, how she got into podcasting and her experience as an NPR host on Wyoming Public radio.

 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

Growing up I lived in New York City, which is not exactly outdoors-y right. But my family had this little cabin up in Maine. My grandfather had bought land on a lake up there were way back when it was dirt cheap and then they built this cabin. So I often spent most of the summer up there and we would kayak and swim and just kind of spend all day outside. I remember entire summers where I never wore shoes, except maybe if my mom made me. If we had to go to the grocery store or something. But that was always sort of my happy place

Things we talked about

Out There Podcast

Northwoods Outfitters

NPR

Wyoming Public Radio

The Colorado Trail

Common Outdoor Ground

Outdoor Activities

Hiking

Backpacking

Mtn Biking

Climbing

Skiing

Advice, tips

I think a lot of us are hesitant to take a leap and try new things if we don't feel like we already have the skills to do them. I certainly was that way where it's like, wow, I don't already know how to do this so I obviously I can't do it. I think honestly hiking the Colorado trail was something where I didn't know how to do it, but I did a bunch of research and I figured it out and it worked. And because that worked, then I think that gave me the courage to launch Out There cause I was like, well, all right, I don't know how to do this either, but we're going to give it a try and figure it out and see.

So I think it's important to just remember that it's okay to be a beginner at things and that if you want something enough, you can do the research you need and you can talk to the people who know how to do it and make it happen. I don't want to make it seem like anything you want to do as possible, but it is important to remember that you don't have to already know how to do everything in order to get started with something in order to thrive at it.

Favorite Books and Podcast

Wild by Cheryl Strayed

60 Meters to Anywhere by Brendan Leonard

Favorite Piece of Gear under $100

Dirty Girl Gaiters

Connect with Willow

Out There Podcast

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

23 Feb 2021Streamline your entire wholesale channel with EnvoyB2B [EP 264]00:37:05

Envoy B2B is a wholesale content and eCommerce platform for your entire team. Their tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. The technology you need to empower your sales reps and support your retail channel.

 
 
Please give us a rating and review HERE

Show Notes

Tell us about your background Jon?

I'm going to go a little further back than normal. It started off as a paper, boy, I have that fun part of my history. And from there to music. So there's a lot of variety in my past that I think that has been pretty helpful in what I'm doing now. I did some advertising for a stint there for a few years then software development. This brings me to Envoy, which is what I've been really doing for about a decade now. I think in all of those roles, it's been like, I'm this team guy, when I think back and look at why and how that happened?

As a paperboy I was rolling papers with my family, getting them all involved, getting my mom eventually to drive me around. And I was that team person, in music, the same thing. I was the recorder. The tour planner, the marketer on my space back in that day advertising, the same kind of thing.

I got hired at a TV station, so this was back when there was a lot of, there still are, accounts selling TV ads, and they wanted to augment their TV experience with selling digital media. So I helped them do that but had to bridge the gap between the old school and the new school together there.

So the team thing going on. That's good for development. And CEO right now I really just consider myself our team's champion, I help us get done what we want to get done.

Mike tell us about your background.

Probably something very similar.  I got started by working for my family. My dad was a professional baseball player, came back to New Orleans after his career ended, and started a small local sporting goods store. And rather than daycare, he put his kids to work and so I spent a lot of time choosing sizes on ordering, things like that when I was a little kid. And I went away to college, got a job, and then realized I felt passionate about specialty retail and my family had pivoted from generalized sporting goods to outdoor sporting goods, forced to do that by the large chains moving into our city.

We decided to start focusing on things like Patagonia and North Face, which were emerging companies in the mid-eighties. And I left my real job and came back to work for my family. I was the third generation involved in the business. My generation was all about email and websites.

I helped the company get involved very early in e-commerce then subsequently was the very first outdoor store to sell products on Amazon. So during that process of learning a lot about e-commerce and starting up like drop shipping and all these kinds of things. I was involved in various organizations with the outdoor industry. With, people like Backcountry and focused on some of the standards that would be used to exchange POS and catalog information and stuff.

My experience with Amazon taught me one thing. It was basically where we were going to go in the next decade, which was mostly online informed shopping. People were going to do almost all their shopping online. And without any local presence, it was increasingly cutting off local stores from any type of visibility.

Locally was founded focused on that one consumer behavior. It became obvious by the late two-thousands shopper behavior was moving mostly to online discovery. Things like open table and, ticketmaster.com and, Airbnb, that was the inevitable future of retail. People would do most of their shopping online and for lucky local stores, they would be able to get some referrals from maybe their vendors or something locally.

And now we do all sorts of stuff. Since we founded the company in 2000 and launched in 2014.

What brought Envoy and Locally together?

Jon: It was through research that we were doing for product development. To make our platform a little more retailer-centric. Something that we do at Envoy as a part of our product development process has always been a research component, a really big research component. We're not really inventing things and putting them out there and saying, Hey, do you like it? We do all the research upfront, figure out what people want. It sounds simple, but it's hard to do a really good job of research. And part of what led us to locally was we asked retailers, "what do you want, what are you having issues with?" One of the things that came back really strong all the time was we're having trouble replenishing easily.

Essentially there are open spots on my store shelf too often. And what can we do about that? One of the things we started looking at was how can we get their on-hand information inside of our brand B2B portals, so that the rep can be that proactive champion to say, "Hey, I can see you're about to be out of this."

Here's an opportunity to get the product now before you do run out. In that search, we found Locally and they were doing it already essentially, and they're really good at it. So it made a ton of sense to partner up. With all the progress and, like Mike has been saying just the amazing job they've been doing and innovating this area already. Our solutions came together really well.

Mike: same kind of thing. One of the things on our side, Is that it's awesome to spend so much of our time trying to connect people to a local place to buy merchandise. But just like John said, if the local store isn't aware of what they should have or has holes in their stock that's just a big mess. So we worked with John at the very beginning to conceptualize. What if we could do a better job? Somebody like Amazon or, a big online merchant, they're using systems that can automate, find missing products, fill them in, they're just doing a much more sophisticated job. Our vision was: Hey, we don't want to build a B2B order management system. How do we give what we have to help our retailers be better?

Jon, tell us about Envoy

We're a wholesale B2B commerce platform. We play primarily in the footwear, apparel, and accessory space. Most of our clients are pretty established brands. We do have a focus on the outdoor space. That's been an interest of ours since the beginning. So brands use our platform to provide, great service to their retailers and support their reps with the tools they need.

Largely we get used for our selling tools for reps to show the line, build assortments with their accounts or let their accounts do that on their own. All the way through, pre-book ordering and replenishment. And then you've got to think content too.

That's a big part of the picture now is this destination for showing the coming line, but also is sustaining that current line. So it's not only content it's commerce as well, a big part of it. I would say more and more though, what we're doing is just helping brands get the right products in the right stores now. That's kinda the big motive.

And try to do that without a solution. It's inefficient, it's almost impossible to do it at the pace you need to do it at to keep up with the trends and capitalize on what's happening. That's really our focus more and more. To get down to it, we help brands get the right products in the right stores. It's ordering tools. It's assortment tools, its line planning tools, its content tools, but more and more, what we're excited about is this data-centric approach, intelligence tools that are the future for onboarding. That makes the most sense.

Mike, give us the background on Locally

Our whole mission is to basically transform online marketing tactics that are used by large e-commerce merchants for the acquisition of customers, engagements, transactions, we've duplicated virtually all of that on behalf of any size local retailer.

Our specialty is driving consumers to in-store pickup and curbside. Same day delivery and shipments to store. And we use all the normal tactics. We, we do a good job of winning SEO tactics. We integrate with brand sites, retailer sites, Shopify. Our mission is to drive engagement for shoppers with their local store.

Then to create a path for the shopper to, go all the way through to, buying the item in the store. It makes everything so efficient.

What the major retail spaces that you support?

Jon: I think you go a little bit wider than outdoor for us, not another industry, but more of a category that we're specific in would be footwear in general. That's a big segment for us. All footwear brands are more or less becoming head to toe though. So I guess it's just apparel in general as well. And there are some outliers too, we do some business within the toy area. And like kids' games and like that kind of thing. And then also golf is a growing category.

Mike: We're at the epicenter in outdoor and sporting goods. We have fly fishing brands and scuba brands and a lot of snow brands. We're like Jon we're very prevalent in running shoes and also comfort shoes. We've got some foothold in electronics and baby and hardware. So it's fairly wide. Consumer behavior is similar across almost every retail space.

It's the synergies between Envoy and Locally that feel like where the real value is. Give us the basic value props of your integration.

Jon: The first thing is to get an understanding of what we do together, for retailers that approve, we bring their on-hand inventory into Envoy, into the brand's B2B portal. This is the B2B portal where reps are using this to sustain their accounts. So it's a very helpful bit of information to have. Oh, these accounts are low on stock. That's the perfect thing for a rep. And to do that is really simple, but it hasn't happened until now.

It's one of those simple things that are the bedrock for some other really cool things that locally brought to the table. I mentioned we help brands get the right product in the right store. It's this functionality that does that. With Locally, we really have what we're calling "consumer product demand intelligence". What we mean is we can show brands which of their products are hot in different DMA's or market areas. And then cross-reference that with their product that the retailers are actually carrying.

Simply put, we can empower a brand to say, Hey retailer. You're not carrying these top five products that are in demand around your store and you should carry those. And in doing so, all these cool things happen. Now there are a lot more visible to that retailer as a pickup point for same-day delivery or shop online, pickup in-store, or any of those kinds of experiences when a consumer is on that brand's DTC site. For example now, instead of having to have it shipped to your door, there's an opportunity because they're on trend with what's hot in their area to get that product that same day, or just go in and pick it up. It's this kind of leveraging market data or consumers' interests and saying, okay, retailers in that same area here's an indication of what consumers around you like and what you should consider carrying these products.

It's a really powerful data point to give to reps and a really powerful set of data to put in front of retailers when they log into the platform. Honestly, for them just being able to see an Envoy B2B and say okay, What products of this brand are hot in my area? That's gold. 

Mike: There are so many different types of retailers that as we have built this system, there's going to be, obviously there are early adopters that are gonna, come in and go, Oh, I'm going to use any additional market intelligence I could possibly get. The standard at this point is just national market intelligence that's 60 to 90 days old. And we don't really think that's tremendously relevant for somebody who's trying to stock their shelves today.

The forward-looking vision of the way this would work is that retailers get to the point where some type of automation is occurring that keeps their shelves filled with stock. Perhaps it's a roof rack and it keeps all the right parts in stock. The system is somehow aware of emergent trends. It's looking at the vendors available to sell inventory in the warehouse, mashing that together with DMA-specific and business intelligence. And, the goal is a collaboration between the brand and the retailer, rather than everybody doing it for themselves.

We've done things where everybody does it for themselves and the cavalierness of every industry, not just the outdoor industry. The problem is that you're not really competing in that world anymore. Consumers are online 24 seven doing product research, and you need information in order to be able to be competitive. And you give them information, from around the country, the world basically. And it allows them to be more efficient.

And the thing here is that while there's always going to be early resistance for the truly independent retailer, the reality is that the larger format brick and mortar retailers are already using these types of technologies. They're not sitting here scratching their head about filling in their shelves. If you go to an REI, they do a really good job of keeping the pegs filled. They do a really good job of keeping all the sizes in stock. And smaller retailers now have access to very powerful tools to optimize their inventory based on what consumers near them are doing online. 

Jon: I wanted to say something quick about competition, you mentioned how you keep up with the competition.

I think there are two things that are really simple that I would say at least for brands, retailers, and suppliers . . . Community, that's just one right now. Your community is everything and secondarily, Availability. And to that, what we're talking about with Locally, you've got to share what you need from a retailer's perspective and the tools are there.

Mike has said it's not the time to be scared of them. It's the time to embrace them. You're not losing your independence by embracing technology. It's what you need to compete right now. And specifically availability, that's what it comes down to. Make sure that as a retailer, you are easily showing what's available in your store.

It's that simple, consumers are looking for it. If they can't find you, they can't come in and get it. And same from the perspective of a brand. Availability, share with your retailers. Really it's just, it's all about forging this kind of data-centric relationship moving forward. That's the future, it's that simple.

Look at how a ton of these communities just took it to the next level over the past, several quarters of challenge. The community will engage with the new kinds of technologies that you bring to the table. They're ready for it. And they want it. And in fact, they understand now more than ever, why it might be valuable to them. So it's time.

This isn't going away. This is here and it's a great piece of technology that represents a ton of opportunity for both the brands and the retailers. Now's the time.

Mike:  Yeah, and one of the things John, that that I think about, and I talk about all the time is, today, none of us think twice about how we're going to go see a movie. Even though movies have been a little bit, not as popular lately. But none of us think twice about checking a movie time online, maybe buying our ticket, maybe even our seat, like figuring out what movie theater to go to. Could you imagine if somebody says, Oh, now we're just going to go back to getting our movie times out of the newspaper.

This was a good experience, Walmart crushing it with curbside pickup, and the thing is, is it giving consumers more control over how they shop is, it has never been about that and it never goes backward.

Who was most excited about this. Was it the rep? Was it the brand? Was it the retailer?

Mike: I think that sales reps were the very first group to realize, Hey, this is literally creating foot traffic in stores that are, trying to create foot traffic. And they realized that just giving consumers addresses of locations is really not enough to get them to go down to the store. We just don't, especially now don't operate that way. But the reality is that we weren't operating that way for a long time. It was already really broken.

The initial brand response typically under COVID and really even leading up to it was, Hey, this is a tremendous opportunity for us to sell direct to consumers. Who'd have figured out, that by and large brands, aren't very good at selling to consumers without wholesale networks that generate all of the enthusiasm and Goodwill for a brand? And then they're able to take advantage of the extended inventory assortment and, new types of logistics. If you haven't built your brand at all, it's very difficult to go to market with a consumer-facing brand and build all of your enthusiasm and Goodwill right out of the gate.

Even big brands that are, we think of as, ubiquitous these days, like Yeti. Really spends a lot of effort on how do we get people to go to local stores, despite the fact that they ship coolers. So what they want to do in the end is make sure the customer buys their products somewhere.

Consumer Lifetime Value, not just this one sale needs to be on my quarterly income statement in this one, vertical business unit. That makes a lot less sense these days. It's repeat customers that are the holy grail.

Jon: brands really need to see this as the retailers out there are creating that amazing experience and helping the brand. As you said, Mike efficiently and in an exciting way, bring their product to market. It's this part that needs to close. We need to close that loop and say, okay, thank you retailers for helping us do that. Now I'm going to help you stay replenished and I'm gonna help you stay on trend with what's selling around you.

Because you've done such a great job building that excitement up and being that local pickup area or that same-day delivery area. Now we're going to close the loop with you and help you with even more sales. Funnel some of that excitement back to you.

What's the number one thing brands can do to support retailers?

Jon: Here's some stuff that I'm seeing given the current conditions that we're in and whatnot. I think brands need to acknowledge that, They did it, they made it, they're currently making it through this. And it wasn't a trade show package, it wasn't a new virtual reality experience, it wasn't a bunch of these things that get thrown at you. It was you and your retailers doubling down on your relationship and working together. I think that's the picture of the future. A more data centric approach with your retailer or from a brand perspective your retailer, from a retailer's perspective your brand. That's what we're learning out of all of this that you don't need to look too far.

You already have it. It's already available and you can do it with the right partners.

Mike: I would say that the best thing that a brand really could do at this point is to take a more global and holistic view of how they partner, local retail is a thing that still represents almost 90% of total retail sales. And it's a critical part of every brand's solution. Making sure that you're truly partnering with local retailers and using tools that empowered them rather than creating these various silos that treat local retail as a competitor is I think a really smart tactic for every brand.

Links

Envoyb2b

Locally

Follow up with Jon

Follow up with Mike

 
 
Snippets

06:45 - 07:34   Research

32:16 - 32:59    How Brands can help retailers- Jon Faber

33:59 - 34:33    How Brands can help retailers- Mike Massey

08 Dec 2022Outdoor Biz Uncut- Retail Strategy Group and their Retail Playbook [003]00:36:08

Today I’m joined by Liza Amlani and Raj Dhiman from the Retail Strategy Group. Liza is the Principal of Retail Strategy Group and Raj is the Chief Rainmaker and Co-Founder at Retail Strategy Group. We got together at The Running Event in Austin Texas to review their Retail Playbook.

 
 
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I'd love to hear your feedback about the show! You can contact me here: email: rick@theoutdoorbizpodcast.com or leave me a message on Speakpipe!  

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Show Notes

Retail Strategy Group

The Merchant Life

About Us

Liza Amlani

Liza Amlani is the go-to expert in retail merchandising, product creation, and accelerating speed to market. She is the Principal of Retail Strategy Group: a consulting practice helping brands and retailers dramatically improve profitability and increase organizational effectiveness.

Raj Dhiman

Raj Dhiman Ph.D. is the Chief Rainmaker and Co-Founder at Retail Strategy Group. He is an expert in tech sales having sold software for over seven years. He is a respected sales coach and has elevated the performance of hundreds of sales professionals.

Retail Strategy Group Insights

Follow up with Retail Strategy Group

Email: hello@retailstrategygroup.com

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

01 Aug 2017020: Jim Moss- how tax law drove him to Outdoor Recreation and Adventure Law00:48:21
This episode is with Jim Moss. Jim has been helping outdoor recreation, adventure travel, race and event companies and manufacturers navigate legal issues for years.  Jim tells us how he got into outdoor recreation law, we talk about his recent book, his involvement with Boy Scouts, risk management in recreation and much more.
 

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

18 Apr 2023How a Life Altering Skiing Accident Becomes a Resource for Hope and Re-Juvenation with Roy Tuscany [EP 377]00:31:45

Hey everyone, welcome back to the outdoor biz podcast. 

I have an inspiring conversation for you today with an incredible human being, leader, and visionary. High Fives Foundation Founder Roy Tuscany. We talk about his go-all-in attitude, talent for big air, his skiing accident, and the High Fives Foundation

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Presented to by:
 
Show Notes:

So when did you first put on a pair of skis?

In third grade, my mom gave me a choice that I had to do something in the winter. And at the time I was probably about 46 pounds soaking wet. I was barely four feet tall. I was the littlest kid in my grade, and I grew up in this kind of rural area of Vermont where the two choices were either hockey or learn to ski at the Bolton Night Ski Program. And the folks that played hockey at that time were the kids that were on the opposite side of the spectrum, the ones that like could buy beer in third grade, they had like a full beard, you know?

And I just knew that like the game of “Let's see how hard we can hit little Roy into the boards” wouldn't be that much fun to me. Little did I know, unfortunately, skiing would have some pretty devastating injuries throughout my life. They're probably more devastating than getting crushed into the boards.

Where did you get your talent for Big Air?

Back in the day, I was on a freestyle team and they had this jump that was set up behind a bar. And, we used to get literally paid by the patrons at the bar to keep jumping from like three until the sun went down. We basically would just put on our own little big air shows at Sugar Bush, Vermont. And that's how I got into it.

Why did you choose mechanical engineering at UVM?

My dad is a civil wastewater engineer. So my dad designed sewer systems and it just never really appealed to me that you would be designing something that when you went to go test it, you would be smelling well . . . yeah, you can guess it that. And I knew I wanted to be creative. I knew I had a mind that could start with an end result and work all the way back to the beginning to figure out all the steps needed to. So it just hit me that let's try some type of engineering that you don't have to smell poop.

After graduation, you landed a job as a freestyle skiing coach at Sugar Bowl, that must have felt great!
 
You know the wild thing, the head coach at that time, Eric Des Laurier hired me. The guy I wanted to be my whole life from Bolton Valley. He was the head coach there and gave me the job through John Egan. Yeah, I got paid to go skiing every day, that was awesome.
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

And then you had your accident in Mammoth, which changed everything.

So April 29th, 2006, after coaching for two years at the Sugar Bowl Academy, I was down at Mammoth for the annual coaches retreat. And, ended up going 130 feet on a hundred-foot jump, came down from 30 feet in the air, and then the result an impact into the snow fractured my

T 12 vertebrae in my spine and I was paralyzed from there and got life flighted to Renown which is a medical center in Reno, Nevada.

Then somehow found the perseverance to push through all the work it took to get you where you are today.

I mean, for two straight years that's all I did. But it was because the academy I was working from and the place I'm from in Vermont, they came together and they rallied around and raised all this money. All I had to do was focus on myself. To me, I had an obligation to every single person that donated to my recovery fund to be obligated o show up. And I think if there's anything people could learn, is that if you just show up, you're already beating 90% of the population, right? That means you only gotta be better than 10% now. And gosh, like how great is that if like all you have to do is show up and now all you gotta beat is 10%. Like let's go!

Tell us about the High Fives Foundation

In 2009, we kicked off the foundation with the idea of helping one individual every year that would sustain a life-changing injury in winter sports. And now, 14 years later, we have supported over 600 plus individuals and veterans with grants that have totaled over 7 million dollars that are focused in getting people back to sports and getting through the recovery process. And we've evolved from one individual getting hurt in the outdoor sports to now evolving to the idea to focus on preventing life changing injuries, but providing resources and hope because they do happen in the outdoor sports.

Do you have any suggestions or advice for folks that might want to launch something like High Fives, a foundation or something they're passionate about?

I would say, you've gotta be able to tie it back to something. I always tell people the one reason I was as successful, and there's many, but one really drives back to the idea of these nineties commercials I remember for Hair Club for men, and the guy would end the commercial being like, I'm not only our first client, I'm also the president. Right? And we can use that same pitch. I'm technically Athlete Zero for the foundation. Right. The first person the foundation ever helped. Before the foundation was anything. And because of that I can speak with a massive amount of passion. But then through my education, through just all the things I've done leading up to that, I'm also able to bring in a lot of structure. And a lot of ways to stay organized and ways to become more successful just by showing up

What's your favorite piece of outdoor gear? Under a hundred dollars?

I would actually say they're these like after surf pants from the brand Rvka, just, they are like, I think they're like 70 bucks or something like that. After I go surfing, I just always put these pants on and I've actually kind of transitioned into wearing them every day, every once in a while, right? Because. I just feel happy in 'em.

Do you have a couple of books?

I am like in love with this book right now. I've listened to it three times and I think I've bought it in the last day for like 14 different people. It's the new book by Ryan Holliday. Discipline is Destiny.

Where can people find you if they'd like to follow up?

High Fives Foundation.org

Instagram

Twitter

Facebook

15 May 2018102: Adam Buchanan- Adam talks about outdoor influencer marketing, the importance of trust and much more.00:36:35

Adam talks about his 67 camper re-build project, his passion for the outdoors, some of his experiences with Backcountry.com, Cabelas, Wasatch Touring, and tells us about his business and how you can work with him.

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Show Notes

Adam talks about his 67 camper re-build project, his passion for the outdoors, some of his experiences with Backcountry.com, Cabelas, Wasatch Touring, and tells us about his business and how you can work with him.

First Exposure to the Outdoors

I grew up in New Mexico. We were pretty active outdoor family, I did a lot of skiing, hiking. I actually used to compete in competitive skiing. Leading up to the 2000 Olympics there were a lot of scouts, a lot of competitions and there was some kind of discussion around that, but I was like, you know, I just kinda want to get back into it for fun and not compete. And my big thing was always wanting to get into mountain climbing and climbing Mount Everest one day. That was like my senior year. So my senior trip, I drove myself to Mount Rainier with 11 other strangers and did Mount Rainier and it was a lot of fun and learned a lot and then got married and just start having kids and things and I thought, I don't know if the crazy high altitude peaks or for me.

Things we talked about

Adam Buchanan

Wasatch Touring

Backcountry.com

The Marketing Trust Podcast

Mark Schaefer- Known

camofire.com

Leave No Trace

Conservation Alliance

Advice, tips

I talk to a lot of college students and a lot of people come and they're like, how do I get started? What do I do? And the advice that I always come back to is, get your hands dirty as quick as possible. This isn't fancy, this isn't glamorous. You know, a lot of people think like, Oh, you going to go into public speaking and you get to work with influencers and how fun is your life and what they don't see is how at 1:00 AM I'm in a live chat with customers on a facebook page or out at 4:00 AM or you know at Fox and friends in New York City, for a PR thing or an interview. You know, trying to capture all the listening data on twitter and just the coordination and all the planning. So I always tell people, you know, get your hands dirty as quick as possible.

Try to get hands on work and if you can't get anyone to work with you, if a brand won't hire you or whatever, just go start your own thing. Go pick a passion that you feel really passionate about and add your voice to the industry. You see people like, oh my gosh Katie Boue, you've had her on your podcast. Katie is the best example of someone who just kept pushing and going and just built her own brand and now you know, brands love working with her and she works with OIA and now she's a huge advocate for the industry and the outdoors as well. That's an example of someone who just kept pushing and pushing and didn't wait for someone to say, well just come and find me and I'll be over here, but just I'll be ready to come out. She just kept pushing it. So that's what I tell people is put in the hours. Put in the work.

Other Outdoor Activities

Camping

Hiking

Rock Climbing

Skiing

Biking

Four Wheeling

Favorite Books

Essentialism by Greg McKeown

Red Gold Fish by Graeme Newell

Best Gear Purchase under $100

MSR Hyperflow water filter

ENZO Rings

Connect with Adam 

adam@adamcbuchanan.com

Adam Buchanan

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
07 Feb 2023Darrel Larson, International Director of Sawyer Outdoor Products is committed to bringing clean water to the world. [EP 367]00:47:14

Welcome to episode 367 of The Outdoor Biz Podcast, brought to you this week by Thrive Market. Today I’m joined by Darrel Larson, International Director of Sawyer Products. Darrell is also the founder of Give Clean Water, a non-profit dedicated to providing clean drinking water around the world.

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You can contact me here: email: rick@theoutdoorbizpodcast.com
or leave me a message on Speakpipe!

Brought to you by:

Thrive Market

Show Notes

What was your first exposure to the outdoors?

[00:00:40] When I was growing up as a kid, my dad loved fishing. And it turns out my dad when he got outta high school, he actually graduated from Oceanside High as well.

So my dad gets outta high school and he takes a job as a Forest Service ranger up in Lassen Park. Oh, wow. And so my very first recollections when I was growing up as a kid were sitting around, my dad, would take pictures and turn 'em into slides and we had like a slide projector kinda a deal.

And it's all these pictures of my dad up there fishing for like big brown trout and all the stuff that they were doing their off time. So, so from very early on I kind of got exposed to the outdoors and, beautiful places like Lassen National Park.

How were you inspired to focus on clean water?

[00:04:15] Before I was introduced to Sawyer filters, I got training in bio-sand filters, and that was just like, I don't know, it just resonated with me cuz I began to see what a big, giant problem it was around the world.

And so that just kind of caught my attention. I was like, man, this is something we can solve in our lifetime. And so kind of got it, start there with that house building organization, and then from there, kind of moved on and, became acquainted with Sawyer filters and got involved with starting my own nonprofit that work in the country of Fiji.

How did you connect with Sawyer?

[00:05:10] So when I found Sawyer, we had just gotten a lot of our bio-sand filter molds, and I got training in it, got certified in it, and we were gonna bring these filters over to  Fiji.

And a couple of weeks before, I was going on this trip, and one of my friends said, Hey, did you see these new filters? It just came out, this company called Sawyer, and this was in 2008. And, so I was like, oh, those look really interesting. So I called Sawyer and I asked them if they would send me a couple, cuz I want to test these out.

Talk a little bit about Give Clean Water. You started that organization, right?

[00:10:00]  Yeah, so I founded it in 2008. We were really looking at finding a country where could we go where there was a big water need. Of course, they were everywhere. A billion people need clean water. But I wanted to go somewhere where I had some boots-on-the-ground contacts. And a friend of mine grew up in Fiji and he's like, Hey man, you should come to Fiji and, and bring these filters over there.

So I was like, okay. So we went over and checked it out. I was like dreaming big. these filters could change the world. What if you could change the world? What if you could change a country? Yeah. Fiji's not that big of a country. Less than 900,000 people live in the country, which is like two-thirds of the size of San Diego. So I'm thinking, man, if you could [00:11:20] hit every single village there, what would that look like to change the country and change their lives, et cetera? So that was our beginning.

Sawyer

[00:21:00] Our biggest category is gonna be our repellent. Our Permethrin is, [00:21:20] is the golden standard for spraying on your clothes and your gear. And then our Picaridin is big, that's our topical repellent. It's a derivative of, the pepper plant and, it offers the [00:22:00] same protection as Deet, but it's just not harsh. Our newest filter is the [00:25:30] tap filter. These things just pop right on the end of a common tap. You can, you can even put 'em on a hose bib outside or whatever, but they're just awesome for getting [00:26:20] rid of bacteria for emergencies and then around the world because most of the places where you have the luxury of tap water, you can't drink it.[00:26:30].

What other outdoor activities do you participate in?

[00:28:10] I love hiking. I still love camping and like to play golf. I like to surf and, love biking. So pretty much any of [00:28:20] that stuff. And, then just as something that I just love to do in general, and I actually do it a lot on our trips, is I love photography.

Do you have any [00:30:50] suggestions or advice for folks wanting to get into the outdoor biz or grow their career if they're already in the industry?

I just find that authenticity and generosity are things that [00:31:50] I love and it's what I really love about Sawyer. And so, I mean, if somebody was looking to get in the business in that kind of way, I don't [00:32:00] know, you want to go in and have a great product for one, but, but those other things I think are kinda the X factors.

Do you have any daily routines [00:33:40] you use to keep your sanity, meditate, exercise?

Yeah, I, have quiet time every morning. I'm definitely, definitely a person of faith and, so I, every morning that's kind of [00:33:50] sacred time for me.

I like to wake up early, spend, 30 minutes or so just in kind of a quiet time reading and, doing those kinds of disciplines, and then, I [00:34:00] love to read all kinds of stuff. but I love fitness. I think for me, that that's like [00:34:10] eating good, and, and having a, a well-balanced diet and, making that kind of a lifestyle.

Do you have any favorite books or books [00:36:20] you give as gifts?

When Helping Hurts Seve Corbett, Brian Fikkert, et al.

Figuring Foreigners Out, A Practical Guide Craig Storti

What's your, favorite piece of outdoor gear under a hundred dollars?

Oh man. it's gonna sound like a total sales pitch or whatever. . I would've said this even before I was working at Sawyer. So, my best thing under a hundred bucks, my first go-to, I mean, you could get [00:41:30] a squeeze filter, a bottle of Permethrin, a bottle of Picaridin, and Sunscreen for all under a hundred bucks.

Follow up with Darrel and Sawyer

Sawyer Instagram

Darrel Instagram

Darrel Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

20 Oct 2020How OMBRAZ Sunglasses Launched from a broken pair of Aviators [EP 240]00:48:22

OMBRAZ launched a new sunglass line after a pair of outdoor aviators snapped on a camel safari in the Thar Desert.

 
 
Please give us a rating and review HERE
 
Show Notes

Sponsors

Coalatree

Wolfgang Man & Beast

Things we talked about

OMBRAZ

Indiegogo campaign (gotta watch the video)

Thar Desert

University of Redlands

Pono Ranch

Juki Industrial Sewing Machines

Advice

Jensen- read Shoe Dog, and read Let my People go Surfing. Shoe Dog is Nike's account of how Phil Knight started Nike and Let my People Go Surfing has kinda been our North star and it's how we operate. It's Patagonia's philosophy on business. I would also say build up a strong mentor base of people who have been successful and done similar things or create had success in their life. Because you don't have to steer the ship yourself. You just find smart people who you respect and that you know and want to help you and you can pick and choose their advice to help navigate those uncharted waters. That's been extremely, extremely beneficial for us. And we're super thankful to our mentors who have helped us pave the way for success and put out fires and deal with that adversity. That's inevitable in owning and starting your own business.

Nikolai- don't be afraid to do everything yourself at first. I think it's really important to learn all of every aspect of your business so that you can understand what works the best and how did you everything. Then find the most talented best people who are passionate and, and excited about what you're doing and are better than you at that, to help you execute.

Connect with Ombraz

 
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
 
Snippets
- 1:16 Jensen's Intro to Outdoors
- 3:09 Nikolai's Intro to Outdoors
- 28:34 Doing good for the World
- 45:10 Jensen's Advice
- 46:56 Nikolai's Advice
24 Aug 2017026: Veronica Cox- Outdoor Adventures and brand building through connecting consumers.00:36:41
We talk about how she got started in the outdoor biz, her outdoor career and her thoughts on building brands and connecting consumers to brands via passion.
 
 
 
Please rate and review HERE
 

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

22 Nov 2022Replay EP 333 Colin True ALL IN ON Outdoor Podcasts [EP 356]00:48:04

Colin True has held a variety of roles in the Outdoor Biz. and is the founder of Rock Fight LLC and writer and producer of the Layers Podcast by Polartec. He is ALL IN ON Podcasts. We talk about the value of podcasting for brands and retailers, Colin walks us through the Layers Podcast, and plenty more! 

Brought to you this month by The Running Event
 
 
 
Love the show? Subscribe, rate, review, and share!
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
16 Jan 2018068: Soraya Shattuck- The Adventure Travel Conservation Fund doing good work around the world.00:22:01

Soraya tells us about the recently formed Adventure Travel Conservation Fund and the great work they’re doing and her introduction to Adventure Travel thru her families Safari business.

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Show Notes

Soraya tells us about the recently formed Adventure Travel Conservation Fund and the great work they’re doing and her introduction to Adventure Travel thru her families Safari business.

First Exposure to the Adventure Travel

I grew up in Kenya and my parents actually ran a safari operation out of Nairobi so we would spend a lot of our weekends out on safari. I guess it depends on how you define adventure travel, you know doing extreme sports or traveling to Patagonia to climb or going to India backpacking. Your budgets like four dollars a day so I got to help people have their adventures. It was fun because in addition to being able to travel and having a lot of those experiences I got to see the other side of it which was the planning and what's involved and how you really craft that experience that's once-in-a-lifetime for a lot of people.

Things we talked about

The Adventure Travel Conservation Fund

The Adventure Travel Trade Association

REI Adventures

Ex Officio

Eagle Creek

Back Roads

Shannon Stowell

Steve Barker

Advice, tips

I think this is maybe a more general answer to the question, I think what's been really cool to see over maybe the last decade or so is people are really sort of creating jobs for themselves based on what they want to do. It may not have been something that was necessarily stated or that your parents thought was an actual career or something like that, but if you find your passions, align them and say what "what do I want to do, how could this look, how can I get there and who can I meet that can help me craft this and turn it into something". I think is really powerful and I feel like there has been a trend in sort of this generation coming up. Looking for jobs to really find more than just the money and everything like that but more about what do I really want to do, what jobs that line up with their passions. I think then finding finding mentors and people who can sort of guide you and help you answer some of those challenging questions is gonna be super important.

Other Outdoor Activities

Rock Climbing and mountaineering

Skiing and snowboarding

Sailing and kayaking

Favorite Books

The Hot Zone by Richard Preston

Surviving the Extremes by Kenneth Kamler

Best Gear Purchase under $100

Crocs

Connect with Soraya 

email

LinkedIn

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered

12 Dec 2017058: Jay Getzel- Jay Getzel, President of Outdoor brand Mountainsmith networked his way to the top.00:33:46

Jay has been with Mountainsmith for over 8 years with stints at CAMP USA, Timberland and Kelty prior to that. He has an impressive career and we talk about how the Mountainsmith team has delivered consistent success as one of the smaller outdoor gear brands, the current state of outdoor retail and plenty more. Enjoy!

 
 
Please give us a rating and review HERE
 

Show Notes

Jay has been with Mountainsmith for over 8 years with stints at CAMP USA, Timberland and Kelty prior to that. He has an impressive career and we talk about how the Mountainsmith team has delivered consistent success as one of the smaller outdoor gear brands, the current state of outdoor retail and plenty more. Enjoy!

First Exposure to the Outdoors

My first exposure in the outdoors dates back to growing up on the East Coast. I'm from New Jersey and my dad was always a huge proponent of taking my brother and I out for adventures dating back to being little kids. Heading into scouts and stuff like that I'd say my earliest memories of outdoor trips were a split between camping up in the Poconos which was an annual excursion for my dad my brother and I, then also with the scouts they turned us on to an area down in South Jersey a lot of folks refer to as the Pine Barrens. If you're familiar with Jersey at all it's a place where the Jersey Devil lives. The Jersey Devil is a mythical creature that the hockey team is named after. He lives down in the Pine Barrens. The Pine Barrens is this really cool interconnected network of cedar creeks and there's a lot of Outfitters down in the area down there that will put you in with a canoe and pick you up a day later. It's a place where families and scouts and and folks that just want to go out and spend a little bit of River time camping and paddling.

Things we talked about

Mountainsmith

Eastern Mountain Sports

Kelty

Timberland

Camp USA

American Alpine Club

Big City Mountaineers

Continental Divide Trail Coalition

Advice, tips

I mentioned it earlier the fact that none of the jobs that I've found and grown into over the course of my career were ones that were not necessarily posted on the Outdoor Industry Association website or on snooze or SGP or what have you. They all came via word-of-mouth and networking. I think that's the most important thing that being in a sales and marketing role in the outdoor industry affords you the chance to meet folks at all different levels, whether that be at the brand level at the sales representative level at the vendor level or at the retail level and nationally and even globally. I think having that network especially on the sales rep side means that you've got these folks that have tentacles spread out through all different brands across geographic regions and thereby affords you the chance that once you develop these strong relationships with folks know who you are and know what your skills is. Generally speaking people like to work with people that they like to hang out with. Mountainsmith has a little bit of that. The people we want to work with are the same people that we want to be sitting around the campfire somewhere with drinking a beer at 10 o'clock at night. That's the kind of person that you tend to gravitate towards when you're out after hours at the Outdoor Retailer show and it's those people that, if you build those deep relationships with when an opportunity comes across their table they know that you'd be a good fit for you're gonna get a phone call. I think it's really really important is to be yourself and to make sure that those bonds that you create are lasting ones. I mean some of the friends that I've made 17-18 years ago in the outdoor industry are my best friends now and I know would have my back if an opportunity where to present itself. They could further my career. People tend to want to work together and help each other out and I think that's the great thing about our space, we are very collaborative. There definitely seems to be a bit of a insular nature to us, probably to a fault. I think a lot of folks in the outdoor industry tend to look at people that haven't worked in the outdoor space and say, I think I'm guilty of it too, you see a resume come across your desk like oh my god that guy's never worked in retail, wait a minute that girl never worked retail she can't possibly know what we do. I think the other industry has definitely opened up. 18-20 years ago if you didn't have at least some outdoor industry experience in your resume you immediately went into pile B. I think that as our industry grows up and the interconnectedness of our digital world grows up without a doubt people are starting to realize that a marketing manager from another consumer goods industry can easily segue over to the outdoor space, or a salesperson can easily segue to the outdoor space. I think anotherskillset that is really important is that skill sets are transferable across industries and building a good network of people that you would trust to throw your resume on the top of a pile is certainly an asset to you as you as you try to grow your career.

Other Outdoor Activities

Backpacking

Hiking, Camping

Skiing, Trail Running

Favorite Books

Contagious by Jonah Berger

Tribes by Seth Godin

Best Gear Purchase under $100

Mountainsmith Lumbar Pack

Apps, Tools, Podcasts

LinkedIn

Facebook

Instagram

Twitter

Connect with Jay

Jay 

jay@mountainsmith.com

Instagram

Facebook

Mountainsmith

mountainsmith.com

Instagram

Facebook

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 

Please rate and review us  HERE  Thank you!

[DISPLAY_ULTIMATE_PLUS]

10 Oct 2017040: Paul Petersen- Paul tells about his early days with PSIA and Bear Valley Cross Country and Adventure Company00:33:53

This episode is with Paul Petersen. Paul was one of the early members of PSIA, the Professional Ski Instructors of America and currently operates the Bear Valley Cross Country and Adventure Company with his wife Dianne. If you ever find yourself on highway 4 near ebbetts pass be sure and stop in.

 
 
Please give us a rating and review HERE
 

Show Notes

This episode is with Paul Petersen. Paul was one of the early members of PSIA, the Professional Ski Instructors of America and currently operates the Bear Valley Cross Country and Adventure Company with his wife Dianne. If you ever find yourself on highway 4 near ebbetts pass be sure and stop in.

First Exposure to the Outdoors

My folks were from Scandinavia, my dad was from the North mother was from Denmark. They were both skiers so we would go ski when I was about three years old. That's probably my first exposure to getting outdoors and playing in the mountains. As time marched on they had me in Cub Scouts and Boy Scouts. Our Boy Scout troop was very active, we did 80 mile canoe trips and 60 mile backpack trips. That led to interest in rock climbing and things of that nature and and then I also sort of fell into cycling and as I became young man my parents supported me in that so I was well rounded.

Things we talked about

PSIA

Fisher

Rossingnol

Bear Valley XC Ski and Adventure Company

Columbia College

Climate Change

Advice, tips

The outdoor industry has all sorts of different career pathways. I've had my ski school director here who went on to run Ski Areas and he took on Rossignol and was the CEO and president then he went back to k2. Wherever you start whether it's working in a ski shop or repping for a company there are definitely opportunities that come up. Another buddy of mine Casey Sheehan, we did all sorts of cross-country skiing together and he's run a couple of small companies like Kelty and Patagonia. Now he's run a small brand up there called Keen. He also launched all conditions gear and he's just regular guy with door interests like us. But you stay smart about it and play your opportunities and don't be afraid to move around a little bit. There's some pretty good careers that come out of this industry and a lot of different ways to play it. You've got cycling and bike shops, you've got ski shops at resorts, you've got city shops. My brother worked for REI. All these well managed companies will bring you up and train you and put you kind of wherever you want to be. Just jump in and follow your passions.

Other Outdoor Activities

Cycling, paddling, snorkeling , surfing

Favorite Books

The Emerald Mile by Kevin Fedarko (audio book)

Let my people go surfing by Yvon Chouinard (audio book)

Fatu Hiva by Thor Hyerdahl

The Millionaire Next Door by Thomas Stanley and William Danko (audio book)

Best Gear Purchase under $100

Lucie Lanterns

Bike lights

Connect with Paul

Bear Valley Cross Country

http://www.bearvalleyxc.com/

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

12 Feb 2019148: Philip Curry- A lifetime of challenging the status quo in adventure watersports designs00:24:36

Philip curry has been challenging the status quo in watersports his entire career. Turning his love for paddling into not one but two watersports brands. Lotus Designs which he sold to Patagonia and Astral which has now expanded into footwear.

We talk about his experience building these  two unique brands and much, much more in this wide ranging conversation.

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I grew up in the mountains outside of Chattanooga, so my backyard was the outdoor. There was a creek back there, a beautiful little mountain creek. Probably from the age of five I discovered that creek and it really opened the world of nature to me. So I'd say that was it. It's always kinda been since then a place to play, feel free and put my mind at ease.

Things we talked about

Astral Designs

Allanbys

Lotus Designs

Sutton Bacon

Steve Meineke

Bruce Furrer

Joe Pulliam

North Carolina Zen Center

Advice, tips

The critical thing about business is understanding your target customer and understanding who is going to buy your product or your service that you're offering. So that means I think being a member of some community of climbers or paddlers or backpackers or whatever it is, you really have to be a part of it. If you're not, it's really hard to fake it. It seems like the industry sees right through that pretty quickly. Right, right. That's number one, understand the community you're building products or services for.

Beyond that, I think it's just a hell of a lot of work. I don't want anybody to think that either the business or being in business is anything other than that hard work. It just as a mental exercise that's nonstop, there's just no way around it.

Other Outdoor Activities

Running, Mountain Biking, Kayaking, Snowboarding

Favorite Books

The Power of Now by Eckhart Tolle

Crazy Horse by The Edward Clown Family

Favorite

Darn Tough Socks

GSI Outdoors Ultralight Java drip

Connect with Philip

Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
25 Apr 2024Adventure Travel Stories, Sustainability, and Opportunities with ATTA's Shannon Stowell [EP 440]01:03:11

In this episode of The Outdoor Biz Podcast, we wrap up our series on adventure travel with Shannon Stowell. Shannon leads the ATTA as CEO after re-starting the organization in 2004 pursuing the vision that it could be a powerful force for good in the tourism industry.

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Show Notes

00:00 ATTA Started small, took over, expanded worldwide later.

06:30 Networking, events, and travel fill our days.

16:13 High level consulting for destination events, like Panama.

18:40 Developing international adventure travel guide standards for sustainability.

24:36 Sustainability is crucial for adventure travel, combatting overuse.

30:59 An Iraq trip to an ancient monastery was impactful.

37:11 Rick was on a trip with Cindy from Changes in Latitude. Our Guide, Ecka, led a fantastic trek along the Caucasus Mtns near the Russian border.

39:31 Adventure Travel helps in preserving local heritage and pride through cultural expression.

48:45 Industry is evolving towards sustainability, responsible practices emphasized.

52:46 Friends made a tough decision about an event in Jordan.

55:44 Big crowd, positive feedback, hope for Jordan.

01:02:26 Outdoor Biz Podcast: Subscribe, rate, spread word.

ATTA Partners

ATTA Event Calendar

Follow up with Shannon:

Linkedin

ATTA website

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

15 Feb 2018077: John Salzinger from MPOWERD talks about LUCI lights and bringing outdoor lighting to the world00:30:56

LUCI lights have been mentioned as the favorite outdoor gear purchase under $100 by a number of guests on the show. John tells us how the idea came about for the lights and some great work they do helping provide lights to disaster stricken areas after earthquakes and hurricanes.

 
 
 
Please give us a rating and review HERE
 

Show Notes

LUCI lights have been mentioned as the favorite outdoor gear purchase under $100 by a number of guests on the show. John tells us how the idea came about for the lights and some great work they do helping provide lights to disaster stricken areas after earthquakes and hurricanes.

MOWERD’s First Exposure to the Outdoors

 Yeah it happened right away. You know NGO’s and Amazon were the first two. So the business model was sort of initially established in my mind right away that it wouldn't be able to just sell into one or the other. You know you have to build a diverse portfolio and especially if you're going to compete globally. The outdoor industry it just lends itself to Lantern's. It's a natural so it's very easy. Emergency preparedness was also easy, lifestyle has become pretty interesting because a lot of people see the wow factor of it and find sort of elegant design. We started our first International distribution in any meaningful way in Japan. And Japan has a proclivity to High design in their retail markets. And so we've sort of tested the product in Japan that did well there. So the U.S. was relatively easy in terms of acceptance. Now we've moved into sort of a health and wellness. You know like a Luci candle you know whether it's waterproof can go a bath or a tent and it's totally safe and colored lights that go in pool. Paul McCartney I know has our lights in his pool. That's always fun when when it Beatle has your lights, then you know you're doing OK. You made it. Right?

Things we talked about

Save the Children

International Medical Corps.

The Humane Society

Advice, tips

 I think it's important to know your market. I mean the outdoor business is an interesting one. There's a show called outdoor retailer we were just at. And actually we won the editor's pick for the best product at the entire show. Yeah it's kind of wild considering you're going up against the North Face, Osprey, these amazing Patagonia amazing brands you know. Its interesting to walk shows like that. Talking to people understanding the market but then also you know there's the outside looking in there's also the inside looking out go camping, see what you're missing. You know solve your own problems.

I always felt like that's sort of the best best way to do it. And then lastly you know be open, listen. learn to listen to others. You may think you have all the answers. 80 percent of the time you're probably wrong. If you're open to listening and especially to the market. Then there's a lot of things that are sort of counterintuitive that actually make sense. So once you built a solution especially if it's good. Keep your ear to the ground.  Be humble.

Other Outdoor Activities

Basketball

Favorite Books

Girl on a Train by A J Waines

Kite Runner by Khaled Hosseini

Best Gear Purchase under $100

The Luci Pro Mobile 

Connect with John

Linkedin

MPOWERD.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered
 

 

08 Aug 2023Around the Crown Outdoor 10K with Founder Brian Mister [EP 396]00:48:21

Welcome to Episode 396 of The Outdoor Biz Podcast and my conversation with Around the Crown 10K Founder Brian Mister. Have you ever been stuck in traffic on the highway and thought to yourself, “I could run faster than this”? This idea is exactly how Around the Crown 10K got its start. Brian is here to tell us all about it.

 
 
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Brought to you by The Running Event

Things we talked about

Around the Crown 10K

Pretty Bird Hot Chicken, Salt Lake City

First role in The Outdoor Industry, sort of

Aravaipa Running

Black Canyon Run

Charlotte, NC

Cooper River Bridge around Charleston

Peachtree Road Race in Atlanta

Charlotte Marathon

Atlanta Track Club

Charlotte Regional Visitors Authority

Crab mallets

Noda Five K

Noda Brewing Company

Advice for someone wanting to start a race or get into running?

I think starting early. I mean if you feel the passion that you want to be in it, get your hands dirty and get in the industry however you can. If you stay focused on what you're doing, it'll all fall into place for you.

Work your way into it. Suppose it's race directing, entrepreneurship, and starting your own business, the same advice. Do it. Just shoot your shot and see what happens.

Other Outdoor Activities

We Love camping, and the kids are into it.

I've been building a treehouse for my kids.

Gravel Biking

Mountain Biking

Favorite Books

Right now, I'm reading  Running With Purpose. It’s by the CEO of Brooks, Jim Weber

Chip and Joanna Gaines have some pretty hilarious books on parenting and fixing up houses and just kind of different, different ways to live life.

Best Gear Purchase under $100

The thing that I really love that I have to have when I go running is a hat. And we get our hats from BOCO, which stands for Boulder, Colorado.

Here's number two for me. And this is in the camping world. I always like to have one thing with me that's my luxury piece. Maybe I'm bringing a nice chair with me or something cause I'm car camping. But the go-to for me recently has been no matter like what type of camping I'm doing, I got one of those inflatable Sea to Summit pillows.

Connect with Brian

brian@aroundthecrown10k.com

Instagram is @aroundthecrown10K

my personal one is @bmister06

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

29 Nov 2022Gear Junkie’s Adam Ruggiero talks about coffee, playing fetch, and you’ll love his favorite outdoor product under $100! [EP 357]01:27:44

Welcome to episode 357 of the Outdoor Biz Podcast and my conversation with Adam Ruggiero from Gear Junkie. We wander all over the place . . . from how he got connected with Gear Junkie to the piece of gear he feels we haven’t quite gotten dialed in yet. Brought to you this month by The Running Event.

 
 
Love the show? Subscribe, rate, review, and share!
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
08 Jun 2017004: Jeff Sermak- An Outdoor Sales Manager's fish stories00:32:20
Jeff Sermak is the National Sales Manager at Eagle Creek and on the Outreach Committee at the Conservation Alliance. He is doing great work at Eagle Creek and has a funny fish story for you.

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

23 Apr 2024Off-Road Adventure with Bob Wohlers, talking Overlanding, Vehicle Diagnostics, and Off-Roading Growth [EP 439]01:07:42

Welcome to Episode 439 of the Outdoor Biz Podcast. Today, I’m talking with Bob Wohlers of Off-Road Safety Academy; Bob is, first and foremost, an outdoor adventurer. Simply put, he's a "surf and turf" kind of guy. Regarding the "surf" aspect, for 32 years Bob created curricula and invented training methodologies for PADI, the Professional Association of Diving Instructors. For the "turf" aspect, Bob has been an avid off-roader his entire life. He knows the "zen" and "fine art" of safe and environmentally responsible off-road driving."

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You can contact me here: rick@theoutdoorbizpodcast.com

Show Notes

00:00 Transitioned from teaching to recreational scuba, then worked on curriculum and elearning for PADI's team.

07:18 Drove on unfinished highway in Baja while taking naps, went diving in Sea of Cortez, got into off roading and bought own off road vehicle.

10:33 Enthusiastic about off-roading courses, found value in learning and eager to improve skills.

17:40 The speaker discusses the importance of managing injuries and illnesses in the field, highlighting the necessity of a wilderness first aid kit and an AED (automated external defibrillator) for tours and training courses. They stress the significance of being prepared for medical emergencies to ensure the safety of participants.

24:08 Three rangers died in a tragic accident, one of whom was driving without 4-wheel drive knowledge, leading to a rollover in Mohave National Preserve. The vehicle was displayed at the park headquarters as a reminder of the dangers of four-wheeling.

30:02 Overlanding tours require 4WD vehicles for camping at various sites each night before sundown. The tours prioritize getting to camp early for dinner, and there are always interesting activities.

36:05 It's essential for permitted outfitters to adhere to guidelines in backcountry tours to preserve the environment and maintain their permits, as not doing so could result in significant repercussions and damage their reputation in the industry.

36:38 Bob is deeply committed to promoting environmental ethics and sustainability through his work as a master tread trainer for Tread Lightly. He emphasizes responsible off-roading and leaving campsites cleaner than they were found.

43:30 Hybrid vehicles provide extended range with both battery and internal combustion engines. Toyota is showing interest in hydrogen engines, such as their new v eight hydrogen engine, using hydrogen as an alternative to traditional fuels like gasoline or diesel. This approach aims to create an electric vehicle that runs on hydrogen directly, rather than converting it to electricity.

48:34 Praising Starlink tours with OBD 2 connector for diagnosing check engine light, but limited by the type of connector.

57:14 Not all Jeeps are great on the highway; consider your specific needs and usage before purchasing a vehicle.

58:16 Desire to shift focus to off-road safety training and build a professional association for training instructors in the industry, inspired by witnessing the success of a similar association in scuba diving.

Thanks for listening and visiting our website. Don't forget to subscribe and spread the word!

Learn More

You can follow Bob on LinkedIn and at Off-Road Safety Academy.

Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too.

Keywords

#check engine light, #off-road training, #overlanding, #personal locator beacon, #environmental responsibility, #sustainability, #rock crawling, #overland tours, #East Mohave track, #off-road gear, #navigation tools, #GPS, #Starlink Gen 3, #Off Road Safety Academy, #Off Road Training Association (ORDA), #wilderness first aid, #VW dune buggy, #Chevy Blazer

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

10 Aug 2021Ibex GM Bonie Shupe tells us about the great new things happening with outdoor brand Ibex [EP 288]00:27:56

Ibex GM Bonie Shupe tells about her Independent design work, traveling with the family bluegrass band, the great new things happening with ibex, and running to fish.

 
 
Please give us a rating and review HERE

Show Notes

How were you introduced to the outdoors?

I grew up traveling around in a family bluegrass band, and so we spent a lot of our time traveling all over the United States and camping at different bluegrass festivals. And my first experience in the outdoors that I remember is trying to catch fireflies because it was so foreign to me. I grew up in Utah and we were traveling back in the south. And so the fireflies were really, probably the first outdoor experience that I remember. But the one thing that we did do every year, that's probably my first outdoor adventure was backpacking in the wind river and camping.

Do you play an instrument?

Yeah, I grew up playing the fiddle, playing the fiddle, and clog dancing is what my parents had in store for me. And I also play the bass and the drums.

How did you get into design?

I've always been a visual designer and I've always been really interested in apparel. I think I just followed my passion to get here. The idea of combining fashion and function has always been something that's really helped me become where I become an outdoor apparel designer.

And you've had your own studio for a long time, too. What inspired you to go that route?

I started independently right out of the gate. I had done graphic design in the outdoor space for a long time before basically following my passion for fashion. And because I was doing graphic design before, I decided that I really needed to follow my passion too. Design outdoor, and activewear for the outdoor industry.

Then I went back to school and once I finished school, I just followed my connections and ended up getting to design apparel in the outdoor space. I've always really enjoyed working for myself and having my own creative schedule. 

How did you get involved with Ibex?

I was a huge fan of Ibex for a lot of years. So as an apparel designer, one of my biggest ambitions is to combine fashion and function, to reduce consumption. And when you create apparel that can easily slide from the outdoor space into cities and travel, you're really able to create these multifunctional pieces and reduce consumption overall.

And I think of IBEX as City to Slope before it was cool. They were always creating that. I was just a huge fan and they were always innovating wools. So they're like the original wool innovators. And I remember IBEX as being like the first to innovate wool seamless. They did wool air, they did clima-wool, they did wool denim, right before they went out of business there was the Pursuit Jacket that was a hundred percent Merino wool rain jacket. But even when they started, I have this boiled wool jacket that is so warm and yet, so uniquely set stylish that it's one of my favorite pieces. I like I'm really obsessed with wool.

And I think there's this underbelly crowd of wool enthusiasts who love IBEX because they were wool innovators and I'm one of them.

What, what are some of the learnings you've had in resurrecting the brand, does anything stand out?

I would say that balancing small batch, no waste production with demand is a huge thing that I'm working through. I really believe that every garment of Ibex needs to find a good home and I don't want to make so many products that we have to put them on sale. That's not, it's not a sustainable way to run a brand. And so that balance, finding that balance between demand and small batch production and making sure that everything is just beautiful and top quality has been hard to get to. So we've really been focusing on inventory planning.

What has been the toughest challenge of rebuilding relationships?

I've had to clear the air.

There are customers who loved IBEX and they didn't want to see a change. They were burned when IBEX pulled out of their wholsale partners. And I'm working on rekindling and building those relationships and then even re reconnecting with suppliers has been a huge challenge when Ibex went out of business, all those connections where we're pretty much dropped at the time.

And so it's been like reaching out and saying, Hey, we're back in business. And everyone's just been a little wary, but I feel like slowly but surely I think people who have worked with the brand have found us to be authentic and really wanting to build IVEX back to where it was.

Do you have a favorite style from the current lineup?

I wear the Woolies Tech Top pretty much every day. And then with a pair of Joggers, that's my go-to.

What outdoor activities do you get to participate in?

I really enjoy endurance and being strong in general. I try to keep a really good base so that I can do whatever I want during the year. I think in my friend group, I'm known as the solid buddy. So when my friends get wild ideas, they know that they can count on me to be a member of their team on anything they do.

I do a little bit of everything. I'm that Jack of all trades master of none.

I think the latest thing that I've been doing that I just absolutely love is because I live in Netherland and I have a bunch of trailheads with lakes. So I bring my fishing rod and I like to run to fish.

Do you have any suggestions or advice for folks wanting to get into the outdoor industry?

I would say that you need to let your passion be your guide. This is an industry that you don't get into to make money. You get into it because it's rewarding. It's an industry that you want to be in. So think about what part of the outdoor industry you love, what really drives you as a person, and then if you follow that, I think the rest will follow.

If you were able to hang a huge banner at the entrance to one of the outdoor shows, what would it say?

"Buy less, buy better"

I want that to serve as that mantra for Ibex, but it's also a recommendation for the entire show. I think that's what the outdoor industry should be built on, the idea of fewer higher-quality things.

Do you have any favorite books or books you give as gifts?

Still Life with Woodpecker by Tom Robbins

Getting to Yes: Negotiating Agreement without Giving In by Willian L. Ury and Bruce Patton

What is your favorite piece of outdoor gear?

A long-sleeve Merino and Merino socks

Get 10% OFF Ibex Apparel use code outdoorbiz10, that's outdoorbiz, then the number ten.

Follow up with Ibex

Ibex insiders Facebook group

ibex.com

Instagram

Facebook

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.


01:43 - 02:31 Intro to Outdoors

20:55 - 21:25 Advice

22:03 - 22:34 Banner

16 Mar 2021Streamline your entire outdoor wholesale channel with EnvoyB2B part 2 [EP 267]00:35:14

Envoy B2B is a wholesale content and eCommerce platform for your entire team. Their tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. The technology you need to empower your sales reps and support your retail channel. Locally helps thousands of stores present their selection to nearby shoppers using eCommerce tactics and we provide users with novel last-mile fulfillment options like in-store pickup and same-day delivery.

 
 
Please give us a rating and review HERE
 
Show notes

So let's go back to January 2020. What was going on in your world back then? I'm sure we were all ready for a kick-ass year and had big plans, right?

Jon: Yeah, let's see I think in terms of Envoy and myself, we had a team including myself, at OR. I think it was right in January. And I remember that being quite a good show for us, actually. I think we came back with a ton of opportunities in terms of new brands we were talking to. One of the things that's kind of interesting is I think there was a prevalence around this conversation of what is this show good at anymore? What should this show be? What is its purpose? Is this a marketing event? Is it replaceable? Is anybody writing business here? Those kinds of things. I remember being in a lot of those kinds of conversations and I think there was even a bunch of op-eds like almost immediately after it, that was one of the big industry conversations going on. And along with that, I think there were a lot of climate action initiatives at that OR as well. We were in a very positive place for 2020 for sure.

Mike:  Same thing. We had just come back from the ISPO. We had a ton of meetings. Like Jon, we walked out of the show optimistic that we were gonna crush our budget, even though it was the first of the year.

I was thinking, Oh man, this is great, we got so many people who are talking about our mission and it was very exciting and the team was excited. Then I remember by the end of the month I remember spending time at home. My wife works from home and she's in the medical field and by the end of January, I remember being in her office, jumping up and down and going, this is really bad. This is really bad. And her trying to talk me off the walls and she was like, you don't know anything about medicine, just shut up. And I'm like, you watch, this is the bad one. And while I did think it was gonna be a lot worse than it is. I mean, in hindsight it was bad. It was terrible, but my sense at the end of January was that this was going to be a run and cover event, it was going to be bad.

Jon: It was until probably Aprilish or around there where it became pretty understood that the market was going to change. Everything was going to change. We started thinking again about, okay, well, what are the things that we need to do to Envoy to become more helpful to our clients? I think fortunately in the B2B space and I would imagine you too Mike, a lot of what we had just became more relevant and more useful. We didn't really have to invent a lot of new things. It was more, okay, well now there's this gap, right? In terms of, we're not going to be meeting in person. So how do we connect? And a lot of brands woke up to the idea. And the messaging that we have been throwing out for years now, which is, well, there's this destination for that. It doesn't replace it, but it is a useful tool to rally connections with your retailers around. So there wasn't this, okay we've got to build a bunch of stuff real quick to be helpful to our brands and retailers. It was more shining a light on here are some ways to use what we've got that will really help you guys out.

Mike: we had been working on solutions that, fortunately, applied to the situation, rather nicely. Between sorting out opportunities with potential partners, onboarding retailers, and brands. And things like that, we were excited to be able to bridge the gap between COVID shopping behavior. And what's really curious now is that we're a year, almost a year past this thing getting started. And a lot of those shopping behaviors have kind of stuck and a lot of the optimizations that Jon's worked on, that we worked on at Locally, other ones that our partners have worked on, those would become kind of the norm for consumers.

Jon: I think the other thing that I think around what's kind of happened. There was this kind of question, these questions circulating around the show in January about what is it good for? And what's the purpose of this? And I think come March. I guess the next OR, when it just got canceled, I guess it was April we all got an opportunity to try that out and answer that question and be like, well, what is it good for? And I think that's where we're at, which is okay, well, it certainly has its place, and I can get into some of the things we're hearing from retailers that suggest that.

But I think we're at this point of well, what do we bring back that we've learned from our time away from trade shows and what do we want them to be and what are they not going to be good at? And what are we going to do with these relationships that have actually gotten stronger upon being more direct and more personal? Between brands and retailers rather than rallying around something that is fun and very community-driven, but maybe actually isn't the most personal experience. I think we've got retailers through surveying is they want personal experiences and that's very easily confused with, well, then we need to go to a trade show. But that's not what it is really. Those aren't personal experiences, the personal experiences they're talking about are the ones that the rep offers by walking in the front door you don't get that at a trade show.

So a lot of the travel is not coming back. And I think this is kind of one of those really interesting nexuses of like things happening right now. And I think as a digital B2B company and Mike, I honestly don't know where you sit on this. I expect that we're in a similar spot, but people expect us to embrace this idea of everything's going digital. We all have to go digital right now. And that really isn't what the research is showing us. They're saying, what I want is personal contact from sales reps. You look at a word cloud of what they want or what they miss right now, based on the market changes and things going virtual, they want. It looks like touch, It looks like see, it looks like feel, it looks like rep. Those are the things that they're interested in. What didn't come up was virtual.

An interesting thing that I heard from a retailer recently was basically brands are over-correcting, they're over-correcting and putting all of this emphasis into, 'well, we have to make our entire sell in digital. And part of that is bringing our buyers into this immersive digital experience. And some are going really much further into this augmented space. Essentially this retailer was saying, well, you're putting me inside of a video game. So this person actually got kind of disenfranchised for the brand, it's actually working against the brand. So I think the premise of our research and what we're saying is actually the brands that are going to do well in this next phase of wholesale are the ones that double down on their rep relationships and personalization. To use that as the bridge to continue, what I think has been reinforced through COVID, is retailers want personal contact. And that's the secret ingredient. And then you look into what ongoing Locally are doing in terms of the level of personalization that we can help a rep provide and that's the angle. It's not a replacement. It's an augmentation and really staying tuned to what retailers want, not what you think you need to do as a brand to connect with them in terms of digital investments.

Mike: we didn't have to take any dramatic steps, but, we were also dealing with lots of existing clients and potentially, incoming new clients that that had a lot of needs coming out of the gate. And it was really cool to watch. And along the lines of, what John was saying, it's really cool to watch the brands that saw the opportunity or the retailers saw the opportunity as being every man for themselves. Versus the ones that reached out and said, okay, well we're all in this together. Brands and retailers have to work together more than ever to ensure that everybody remains healthy or this won't really work. The ones who really just grasped this as an opportunity for me, and I'm gonna do all these things actually, it was counterintuitive. They were the ones that had the hardest time gaining traction. Whereas a lot of the brands, especially the ones that John and I collaborate with those brands were really reaching out and making sure that they weren't siloing the opportunity and keeping it all to themselves. They were making sure that handoffs were occurring to local stores and keeping those healthy. And suddenly we looked up at the end of six months and we're like, Oh, my God, we were expecting half of the retail base to go away. And it was exactly that there was like no one went away. So I think that was really great. And relationships were strengthened and I think that's something we hit on in the last podcast was those that doubled down on their existing partnerships and specifically talking about brand retail or retail and a partner. That's what got everybody through. And now we have a decision to make, what parts of that are we going to augment and keep, or rather cause the converse, what parts of what wasn't working and what we weren't doing do we actually just want to let die on the vine, and what parts of it do we want to reincorporate back into our new model, which is working. And those are tough questions. And inside of all of that, there's this thing happening out there with trade shows, which is, 80% of their revenue of that evaporated and they're looking for ways to exist still. And are they the ones that are going to invent the future? Those that didn't have the model to get through what occurred? I just don't think so. I think they've got a great product and offering, but I don't count on them to make the next big step for us all.

Let's dig a little deeper into that, the current state of trade shows. It's definitely in flux. Everybody seems to think that there are some timing issues and, travel issues and all kinds of things. What are your guys' thoughts on those?

Mike: I still think that the larger format trade shows will add value in the sense of bringing the community together of an industry. The broader community. I don't know that the big format trade shows are going to be able to put themselves back into the box of actually taking orders on the floor of trade shows. I just don't see that being a thing anymore. But I do think that there's a reason for community. And then the other thing that is occurring that I think is really powerful is this micro trade show format, whether it's the Grassroots show or whether it's Trek holding like a Trek only trade show or regional rep shows. Or The Big Gear Show like Kenji's offering. I think all of those will gain relevance because they're better curated. They're going to be kind of like microbrewery of trade shows. Whereas very large format, you just get lost in those. And it's very difficult to make personal connections. 

Jon: What I hear you saying is a continuation of what we were talking about a little bit earlier. Which is the larger format trade shows, and I think everyone was arriving at the point in January. What's important about this as a community is getting together and doing something as a community. But I don't think that is personal. Those aren't personal experiences. And if what we're saying is what retailers want moving forward is largely personal experiences to help them do their buying, what I love about what you said, Mike is, basically that's happening at these smaller shows. That's the personal experience. That's where that personal buying experience is happening.

Mike: What I spend my day talking about is really simple. About a year ago throughout this whole process, it really dawned on me. What we do as a company, we operate in this B to B to C space, where you've got business to business to consumer, but where really the only thing that matters in this space is the consumer. We can all talk about how we do things and how we love the consumer and if the consumer walked away from that . . . it's over. What matters and what's coming from Locally and what's coming with Envoy is, how do we keep the consumer engaged in a way that delights them? And how do we do that in an environment where it's hard to get to us. How do we get people in the store? How do we make sure that when that person walks in the store, they walk out with a product? That they walk out with the product that they happen to be looking at live. What we're looking at is how do we deliver, personalized marketing that drives the consumer to the local retail store. And why is that a win to the brand and the retailer instead of just a win to the brand or the retailer. It's only a win if the consumer is delighted by the overall experience.

And when you look out there and you look at the most admired brands and retailers in the world today, you think of Apple or maybe a Lulu lemon or something like that. They have completely hybridized the notion of what a brand and retailer want in return. Both brands and retailers need to look at that and say, consumers, are delighted by this experience.

There are opportunities here, that having the right thing in stock, just in time inventory, auto-replenishment all these kinds of things are going to bring in the next decade to retailers. And I think it's going to be a paradigm shift from, the big model e-commerce merchants that basically have unlimited investor money. 

Jon: Yeah, I think you're right. I mean, every boardroom, every entrepreneur that started a brand, every CEO at a mid-market brand, every boardroom at the enterprise brand needs to hear that last minute of Mike right there. And now post COVID, retailers even get it more than they did before. They're like, Oh man. Yes. This idea of shop-online, pickup in-store, same day pickup, or any of that? Yes. I'm open to it. Everybody's open to it. Brands just need to step into this place and say, we're going to be your partner on it.

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Snippets

30:28 - 30:59 Mike Massey- Delight the consumer 

14:43 - 15:38 Mike Massey- The current state of trade shows

16:16 - 16:56 Jon Faber- The current state of trade shows

06 Oct 2020How Guiding & Outdoor Degrees prepare you for an Outdoor Job with Kai Roche [EP 238]00:48:04

Life Coach and Outdoor Guide Kai Roche talks about Guiding, Outdoor Degrees, Wilderness Therapy, and more from Puerto Rico.

Show notes

Things we talked about

Sojourn Consulting

Second Nature

Evoke

Villa San Carlos

Aguadilla, Puerto Rico

Favorite Gear under $100

Leatherman Surge

Connect with Kai

 
 
 
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
31 Oct 2017046: Michael Lanza- Award winning Outdoor author and publisher of The Big Outside00:35:51

Michael Lanza is the author of the National Outdoor Book Award-winning book, Before They’re Gone and his blog The Big Outside. In this wide ranging conversation we talk about outdoor gear innovation, climate change, public lands and a whole lor more.

 
 
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Show Notes

Michael Lanza is the author of the National Outdoor Book Award-winning book, Before They’re Gone and his blog The Big Outside. In this wide ranging conversation we talk about outdoor gear innovation, climate change, public lands and a whole lor more.

First Exposure to the Outdoors

Interestingly unlike a lot of folks you and I probably know and unlike my kids like who are lucky to grow up the in outdoors, my family didn't really do that stuff. I grew up in central Massachusetts with four siblings. My family would take fun vacations too, we'd go to Cape Cod and hang out at the beach and I loved it. Then it was in college when some friends said hey let's go for a hike. We were in New England in summertime and I don't remember what little mountain we hiked but some little rocky topped peak somewhere in Hampshire. I was just kind of blown away, I mean it wasn't a big mountain or anything but I just remember the winds blowing you could see so far and it just struck me that the this is what I'm doing from now on and I was you know it was like hook line and sinker.

Things we talked about

Backpacker Magazine

The Big Outside

Before They're Gone, by Michael Lanza

Glacier National Park

Conservation Voters for Idaho

Advice, tips

Yeah you know I guess what I did when I decided to make that shift was just do it. I mean that sounds easier than it is of course. In reality when I did it I was unmarried and younger and childless and I could just live real cheaply for a while. Pare down your life if that's what it's going to take, or if you're in a different place in life save up some money to make the transition. Look at your skills and the companies that are out there and how you might be able to apply those. Research what companies are looking for, certainly not all those companies design gear right they do a lot of other things too.

Other Outdoor Activities

Running, Mtn and Road Biking, kayaking, rafting, climbing

Favorite Books

The Bully Pulpit by Doris Kearns Goodwin  Audio book

Before They're Gone, by Michael Lanza

Best Gear Purchase under $100

Light weight pack from Gregory, Osprey, Hyperlight

Light jacket- Black Diamond Alpine Start Jacket-MensBlack Diamond Alpine Start Jacket-Womens

Apps, Tools, Podcasts, Routines

I actually get up do a little work and then I have some breakfast. I spend about 20-25 minutes just doing some stretching and yoga. It feels good, it kind of calms me mentally and I do a little bit before bed, five minutes or so because it's so relaxing. I think it helps me sleep tremendously. Most days of the week I either hit the gym which I'm gonna do today or I'll hit my local trails and go for a run mountain bike ride or out on my road bike to maintain that fitness level. You know stay fit enough to enjoy the things that I like to do.

I think a lot of people listening to show can appreciate its way you stay sane right? There's nothing better than heading out for an hour or even just 20 minutes.  You come back and everything's right in your world.

Connect with Michael

The Big Outside on Facebook and Instagram

Twitter is Michael A Lanza

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

19 Mar 2024Rachel Gross Unpacks the Evolution of Outdoor Gear and the American Outdoor Identity [EP 431]00:36:01

This week I'm talking with Rachel Gross, an environmental and cultural historian of the modern U. S. and an assistant professor of history at the University of Colorado Denver. Among many accolades and experiences, Rachel was a Carson Fellow at the Rachel Carson Center in Munich and, for her doctoral research, wrote about the history of outdoor clothing and gear in the U.S. from the Civil War to the present. Her book is: Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America

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If you write as much as I do, it’s nice to have a little backup with spelling and grammar, and I use Grammarly. Grammarly is a cloud-based typing assistant. It reviews spelling, punctuation, clarity, engagement, and delivery mistakes, detects plagiarism, and suggests replacements for the identified errors. It also allows users to customize their style, tone, and context-specific language.

Their instant grammar checker corrects all grammar errors and enhances your writing.

To try it out, go to ricksaez dot com slash grammarcheck and get signed up today. You can thank me later. That's Ricksaez dot com slash grammar check.

Show Notes

00:00 Shifted from outdoor pursuits to writing about them professionally.

04:46 Global scholars gather at Munich's Rachel Carson Center.

09:58 Early guidebooks promoted self-reliance in the outdoors, discouraging buying equipment and emphasizing the Woodcraft ethic of creating makeshift arrangements from natural materials.

11:15 Early white guidebook authors claim close Native American ties to validate their information sources. They emphasize their relationship with Native Americans as a way of asserting the authenticity of their knowledge. Their focus on white settlers' connections to the Native American past is reflected in the stories of native peoples being displaced from national parks in the early 20th century, which are recurrent themes in their publications.

15:35 Book delves into paradox of outdoor consumerism, exploring its history and impact on American attitudes towards nature.

18:23 Consumer identity linked to fancy cooking gadgets. Participation.

22:06 Outdoor industry leads in photography and sustainability.

24:56 Experts doubt Patagonia's sincerity in anti-consumerism ad.

29:14 "Ski Style" by Annie Gilbert Coleman is a recommended book that explores the culture and evolution of skiing in the 20th century. It provides insights into how skiing has become associated with specific social classes, economic accessibility, and the development of ski resorts and attire. The book encourages readers to critically evaluate the origins and evolution of this popular recreational activity.

32:21 Encouraging introspection on consumerism's values and influence. Reflecting on personal choices and societal impact.

33:46 Researcher finds value in personal stories for understanding.

Learn More

To learn more about Rachel and her work, visit her website at: https://rachel-gross.com/

You can also visit Rachel on these social sites:

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If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too.

Keywords

#outdoor gear, #history of camping, #outdoor industry, #research, #cultural history, #environmental history, #environmental sustainability, #consumerism, #American outdoor identity, #consumer behavior, #product design, #sustainability initiatives

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

19 Mar 2019153: Todd Finney-from Skateboarder to Outdoor Product Designer and Founder00:40:14

Great conversation with with Todd Finney today, Todd tells us how he got into skateboarding and surfing his first experience on a cutting room floor, we spend a bit of time talking what it was like to start the brand Clive and much much more.

 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

When I was a kid I lived in a shitty part of Orange County and back then it was still orange groves. So we were outside all the time. And after my first school football game, when I got basically left out of the game, I decided I wasn't into the team sports thing. So I started skateboarding, building skateboard ramps and skating pools that were near my house. That was the golden era of skateboarding, it was really fun.

And then I moved to San Diego when I was 13. Up to that point we had done campground camping and we had a camper, we'd go to Mexico. Had a lot of fun with the family and motorcycles and hiking and all that stuff. And then I started surfing and I lived right by del Mar Skate ranch. It's maybe not traditional outdoors but I was outdoors a lot.

Things we talked about

Wolfgang Man & Beast

Eagle Creek

Skateboarding magazine

Powder magazine

Airwalk

Tipping Point by Malcolm Gladwell

ISPO

Clive

Tim Swart

Rob Machado

Todd Richards

Quicksilver

Nixon

Skullcandy

Steve Barker

Beaver Theodosakis

Jeremy Andrus

Joe Markham

Rocky Mountain Search and Rescue Dogs

Canines With A Cause

Outdoor Activities

Mountain bike

Snowboard

Skateboard

Overlanding

Advice, tips

I think about what Mike Rowe said. Mike Rowe from dirty jobs said, just because you're passionate about something doesn't mean you don't suck at it. So there's follow your passion, but if you suck at it, don't follow it for a career. Find another passion. If you happen to have passion and you're good at it, then you can do something with it, which is great. The crossroads I see people come to and I've mentored some people over the years. The crossroads I always see them come to is the marketing versus product. Are they going to be a marketer or are they going to be a product developer? And those two paths lead lead to different places. Both can lead to owning a company, but both can lead to very different careers. That's one of the crossroads I see people come to.

I guess my main thing is, of course as a guy who didn't go to college, maybe I'm limited on how far I'm ever going to go, but I don't think so.

I always say I like to go 90 degrees to the opposite direction of everybody else and just end up way over there. And people say wait, why is that guy over there? That's my approach. I don't know if that's approach for everybody. People make a lot of money making kind of regular products and stuff, but you know, the traditional path isn't for everyone.

Favorite Books

The Book of Mormon

Atlas Shrugged

The Communist Manifesto

Strengths Finder

Favorite Piece of Gear under $100

Luci Lights

Black Diamond Headlamp

Connect with Todd

LinkedIn

todd@theideahamster.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

27 Jun 2023Experience the Off-Grid Adventure Lifestyle with XGRiD Campers, find the right rig for your journey. [EP 390]00:27:24

Welcome to Episode 390 of The Outdoor Biz Podcast featuring XGRiD Campers, founded by Loren Walker, an avid camper, RV’er, and outdoor enthusiast. Shredding a traditional trailer on one of Loren’s adventures sparked the inspiration for XGRiD campers. After a bit of research and connecting with makers of the world’s toughest off-road campers, Loren left his corporate job and XGRiD Campers came to life. With stores in Las Vegas and Knoxville XGRiD Campers is dedicated to helping backcountry adventurers find the Right Rig for their Journey.

 
 
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Show Notes

You had a 23-year career in corporate strategy, branding, and partnership, developing software and platform technologies. Give us the Twitter version of what you did there.

Yeah, definitely not too sexy, but it was a good career, really in software, technology channel, sales partnerships, and strategic planning for some big companies. And it was a good opportunity for me, but fast forward to Covid, and things changed. So we decided to go a different direction and kick off with XGRiD Campers. This is much more fun,

How'd you get into the software thing? Were you just a software guy?

One thing left, another more on the, on the sales side, corporate sales side. And then kinda evolved from there, so that was really it. Did a lot of partnership development and ran some sales teams and things like that.

And so, how'd you get into the outdoors? I guess for years, your job kept you basically a weekend outdoor enthusiast.

Yeah, that's what it was. I grew up actually near Yosemite, up in the mountains there.

And, so, always backpacked and hiked and did a lot of fly fishing and that sort of thing. I was definitely an outdoors guy. But what we ended up doing as a family, after I had kids, we started to get into RVing. We had done our camping, and we got into RVs. We ended up buying a 27-foot traditional RV.

And that type of trailer was not best suited for the types of adventures and experiences that we wanted to have. So started to research and looked at the off-road, and at the time, overlanding really wasn't a common term. But now we know the over landing camper market and found that there were some neat products coming to market.

This is back in two thousand, 15, 16 type thing. And so that caught my interest, and that's what started us off on this journey.

Where'd you grow up?

I grew up near Coarsegold, up near Yosemite. So on the western side of the Sierra Nevada, we spent quite a bit of time up through the mountains up there.

I guess the catalyst to leave the corporate job was just to switch gears from a work perspective. How was that?

Yeah, so what happened is we had this idea to start an off-road, overland camping business years ago, but we couldn't do it cuz I had a job.

And so it was one of those things that were on the back of our minds, a business plan was written and got dusty and everything. But, come COVID in June of 2020, I found myself with some free time after some downsizing from the organization I was with. And decided that was the right time to kick it off.

So we had done enough research on the market, had built some relationships with some of the partners, and we kicked off XGRiD Campers. I say we and my wife and I got it going in June of 2020 as the pandemic and things were starting to open back up. Lucky for us, there was a little bit of a tailwind right then. There was a high demand for the products.

We had zero access to the products at the time because of supply chain issues, but it allowed us to start building the brand and start getting some pre-orders in, and so that's what we did. We decided to venture off and start this.

So when we started this venture, What was important to us was to really have a narrow focus on the types of products we wanted to carry. And provide a different type of experience for buyers or researchers, I'll say, that are in the market to potentially buy an off-road camper. It's a different type of product. There's a different knowledge base; there's different technology with them. And a lot of the shops that work in the more traditional landscape, this is a little bit foreign to 'em. And so we went into it saying, Hey, we're gonna focus on this niche. We don't sell traditional RVs, and we just source some of the best products now from across the globe.

Yeah, you gotta be able to get yourself out of a jam. These are basically some of the skills that you need. If you have a flat back there, if something breaks, it's all on you to fix it.

Yeah, exactly. And you need to know you have to understand first what you're going for with a camper, if you're out looking for an off-road camper, really what you're looking to do. So a lot of the time what we do with our customers is we sit down with them, and we talk about their lifestyle. We're actually working with them and figuring out where they wanna go. How long are they going out?

What's the family situation? We're really trying to be their consultant or maybe their trail guide, if you will, right on that journey to try to find the right rig.

That makes sense. We'll get back to that customer thing in a minute. I read somewhere that there was a trip in Southern Utah that pushed you over the edge. What happened on that trip?

So that's when we had one of our traditional trailers and found some really cool spots to go fishing with the family. Got back on a small trail, and frankly, the trailer wasn't capable of doing what was needed for that trail. After getting hung up on some rocks and, bottoming out a little bit and breaking up some stabilizer jacks, scraping up the edges and the side of the camper going around trees, we just decided that we needed to find a different type of trailer to get back into the places that we wanted to go to.

I saw some of the brands you carry; it's pretty awesome. Let's go to the brand thing. What are the criteria for you choosing brands?

All the stuff that we carry has independent suspensions. And so what we do is we look a lot at how it's built, right? So we start with the suspension, we start with the frame design, and then we go up from there, and, a lot of stuff we're looking at, we're trying to stay away from wood. Some traditional trailers they'll use wood in the wall panels. Or sometimes even in the body itself, sometimes within just the cabinetry and that sort of thing.

So a lot of stuff we carry is zero wood. Wow. But really, what we're looking for is how it's built. It's gotta be built in a way that can take very rugged terrain.

And do you get to test most of the products that you choose to sell for most of the campers?

Oh, it's been fun. Yeah, we have a rental line, and so we bring in a camper, a new one, and use it as a demo for a little bit and typically move it over to the rental. We get out there and get to test them, and we have four partners, Australian Offroad Track Trailers out of Australia, then Lifestyle Campers out of Australia. And then also Expedition Trailers outta Salt Lake City, that we are the only dealership in the US, we are the exclusive dealership for those. And so we work really closely with them, as well as our other partners, to help look at what the market needs for the US. What makes sense here? And they've been very supportive of us to provide feedback and continue to build upon them as well.

So someone wants to rent one, they have to come pick it up? Do you deliver it to anybody?

They'd have to pick it up. We started with deliveries a while back, but we've paused on that now. Most people come to our Vegas office, and they'll do the orientation with us here.

We spend about an hour showing 'em how to use a camper. They have to have the right tow vehicle, which we, of course, check on that beforehand. We give 'em some training, and then, when they head out, some people take it out for a one or two-day trip just to test it out, see how they like it if they're in the market to buy. But a lot of people just use it as an opportunity to take a family vacation. You take them out for a week or two and go explore. There are a ton of places to go camping in the West. And we can give 'em some suggestions too if they're not really familiar with it.

So what types of customers rent these or buy them? Is it people that are just like you and me, ready to get away, done with the corporate life? Or is a lot of folks that just want something to do on the weekends? I bet it's a broad variety.

Gosh, it's so broad. We have millennials that are buying and going out and exploring, and we have retirees that maybe have Been living in a fifth wheel or a big class A that are looking to be more remote. And so, really, the demographic of the buyer is all over the place.

But what they share in common is this desire to be off-grid and be away from the campgrounds and be away from the RV parks, but they still want some amenities and some comfort with the rig.

We have customer groups that we call 'em Weekend Boon Dockers; they go out for the weekend or go out for a couple of days and then come back, maybe stay in a campground, which is great. You have the overland enthusiasts, which are out there taking longer trails, longer trips, maybe exploring parts of the country.

And then we have full-timers too. We have full-timers that live in these rigs full time, maybe, homeschool kids or work remotely. And so what we're trying to do is really understand which of these categories you fit in so that we can make sure to recommend an outfit and the camper the right way for you.

And there are all kinds of options these days. There's everything from popups, the old school popups, to some of these new things like Taxa. How do you figure out what works for them? You must go through a lot of questions. Yeah. It's getting into that lifestyle goal.

Oh yeah. If you wanna be more remote and you wanna get down narrow trails, we gotta go small light. Obviously, we're looking at the tow vehicle and what the tow vehicle can handle. If you want the comfort of having a bathroom inside or an indoor kitchen, Maybe a hybrid or a caravan is the way to go. Are you comfortable being outside for doing your business, that sort of thing, and having a composting toilet or maybe a dry flush type toilet? That's important. And then really the types of trails you're going down. Are you staying on fire roads, which is great, or do you wanna be able to go explore and have the trailer be able to keep up with anywhere that you can go? That makes a difference.

And so yeah, we're sitting down, we're talking about that a lot. Size, weight, amenities, and capabilities there. All play a factor as we go through that journey and select a trailer.

How frequently does someone come in, and what they want? They're not gonna be able to tow. So it's driven by their vehicle. Does that happen a lot?

It happens a fair amount. Although I would say most of the consumers in this space they're doing a lot of research. Okay. They really are; most people are very well-researched and educated.

They're spending time on YouTube. A lot of times, by the time they come to us, they've selected a couple of campers, and they want clarifications or they want information that they can't get online. Once in a while, you do have a customer that says, Hey, I want to tow this, and we'll caution them or steer 'em in a different direction.

So how is XGRiD different from other RV dealerships? Sounds like the service level is off the charts.

It's fun. So what we do is we offer an indoor showroom. We're not a traditional lot. We keep limited inventory on hand. A lot of our stuff is pre-order. And so it's more of an experience of coming in, having more of a discussion about the lifestyle, understanding what we're trying to do, and then pairing it up. So it's more of a process like that because we're not trying to sell a lot of inventory off the floor. We're not pushing certain items, but we sit down, have a consultative conversation with the customer, and then build it from there. We're a small business, There are only five people in the Las Vegas office, and we have about five people now in our new location in Knoxville, Tennessee. It's an owner-operated business in both locations. Both of us are partners and are heavily invested in the day-to-day operations. And so when customers come in, they're working with us directly. And it makes for a nice experience. The main thing, I think, is being able to sit down and talk about the different capabilities and options out there and really get into the weeds and details for someone who wants that, for people that don't; great.

Is there a wild customer story where someone came back from their trip, and you just looked at 'em as they're pulling up, looked at the trailer, and said, what the heck happened? What did you do?

We've had a handful. We had a really gracious client; he took one of our rentals out on the Mojave Trail. And, it was actually, it was an Opus OP 4, which has a really good suspension and great frame and beat it up pretty well. Definitely came back with some bruises and everything. But the funny part about it actually is he actually bent the frame on his truck. So the fact that he bent the frame on his truck, but the actual camper came back and others some scrapes and bruises, it was actually sound. So that actually made me happy that my camper was okay. So it's terrible for him, but it just shows you that you can, in many cases, I don't recommend this for a rental, but once you have your own rig, you can get out there and beat it up if you need to.

So you have shops in Las Vegas and Knoxville. Why those two locations?

Las Vegas started cuz it was just time and opportunity. And that's where partners that we're working with, they needed a representation here.

So that worked out well for us at the time. So we’ve been doing that for a couple of years now. And, what was important for us looking for a second location is helping these partners we're importing, particularly from Australia, to get them distributed through the US.

So we looked for another location out east, and that way, we could support them really across the entire country. Knoxville it's just a great community. It's an outdoor community, very in tune with the same culture as our business.

Other than Covid, or maybe since Covid, have there been a couple of challenges in the last two or three years that you guys had to overcome? Supply chain?

Yeah, certainly, during Covid supply chain and high demand and then low inventory, was it. Now for that, though, we do have some inventory. The stuff that we import from Australia still takes a little while, but that's okay. People are comfortable with that. I think right now, the biggest challenge, especially on the consumer level, is understanding the products that are out there. There are a lot of products that are coming to market. A lot of the traditional RV manufacturers are looking to get into the off-road or land space. And so they, they look to make enhancements that might, on the surface, appear, feel like they're designed to be off-road, but maybe they're not. And helping the customer navigate this landscape of all the different options and what's really good and what's not, and really what fits their price point is sometimes the most challenging part.

Do you also carry a handful of some of the more traditional outdoor products? Do you guys go to shows like Outdoor Retailer to buy other accessory-type things? Not only for the trailer itself but also for some of the camping stuff.

Yeah, a lot of our outfitting we do for the trailers gear and accessories for the trailers; our Knoxville, Tennessee shop does have a full retail and outfit and shop too. So rooftop tents, awnings, coolers, power systems, and batteries.

It's really geared around the overlanding market. We don't do anything really with suspensions and truck mods and things like that. It's really around the accessories and components that work with a lot of the campers we sell.

Do you get outdoors much yourself? Do you have time to get outside and go camping?

Yeah, we try to take a trip once in a while. We love doing client events.

We try to do three to four client events a year. So, customers that have purchased from us, we get together on a trail meetup, and so that's a lot of fun. But then, between the expos and the different events throughout the year, to get some quiet time ourselves. But definitely places to go explore, and it makes it a lot of fun because it's work, but it's also what we enjoy.

Do you have any suggestions or advice for someone wanting to get into the biz? Whether it's just the general overlanding biz or the rental biz specifically?

I think if you're looking to be in the business, in some way, I'd say, find your niche, find what you want to do. I think there's a lot of noise. And do something different. Find that new problem to solve, and then go after that, and you have to commit to it. We see a lot of similar products out there, and hopefully, they last, but many don't. So I think those that thrive have found a new angle, a new problem, solved something different, and are committed to making it work. It takes a lot of work to do this stuff. There's a lot of investment with it and commitment to it. But the people are great. The industry's fantastic. It's a lot of fun. And so you get out there and certainly get the rewards of that too.

Do you have a favorite piece of outdoor gear under a hundred dollars that you like to have on board at all times?

Yeah. It's something I don't sell, but it's been with me for a long time since I was backpacking as a kid. I carry my same shovel, and I've got a collapsible shovel that has never left my side and have used it for everything, and it's in my rig all the time.

Do you have a couple of favorite books? Do you read a lot?

I used to, and I think probably what I've gotten into more than anything is just professional type stuff and developmental type stuff or strategy and business strategy and things like that. I would probably say this goes back a while back to my former days in sales, but I think for someone that is in sales or starting to do that, The Accidental Salesperson, I think had a big impact on me. I read that years ago, and, it impacted me, I think also right now, reflecting, again, going back 20 years probably The E-Myth was a book I read a long time ago. The Entrepreneurial Myth and, now that I have my own business creating the infrastructure and processes for the business to operate on its own, that was something, at the time, I read didn't quite fully comprehend the impact of that. But now, being a business owner, it has stuck with me.

As we wrap up, is there anything else you'd like to say to or ask of our listeners?

Get out there and explore. I think what's fun about this space is you can do a lot, and sometimes people are intimidated by the offroad over-landing space because they watch videos all the time of all the crazy stuff, and even when customers come in, and they're a little bit timid maybe about, I don't do this. And that's okay, whatever you have, if it's a two-wheel drive sedan, just go outside, just explore, go travel where you can. Take your time to build up to things. If you wanna get more adventurous, jump into different outdoor groups and Facebook groups. Go talk to people, go to these events, and you'll start learning a lot. Everyone wants to help people out. and it's a fantastic community, get into it. If you're not, continue to advance yourself if you are, and just enjoy it.

And where can people follow up with you if they'd like to follow up?

So XGRiD Campers.com is our website. Go to XGRiD Campers.com; both locations are listed there. Come visit us in Las Vegas and also in Knoxville, Tennessee, or follow us on Instagram, Facebook.

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

03 Dec 2024How Adventure Travel Shapes Eagle Creek's Direction: Insights from CEO Travis Campbell [EP 481]00:41:13

Today, on episode 481 of the Outdoor Adventure Lifestyle Podcast, I’m talking Adventure Travel Gear, Trends, and more with Eagle Creek CEO Travis Campbell

Show Notes

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Brought to you this week by Wolfgang Man and Beast

 

Why Eagle Creek’s Comeback Is the Ultimate Adventure Story


Hook:

“How an Undervalued Icon Made the Adventure Gear Comeback of the Decade”


What Happened:

I still remember my first Eagle Creek backpack. I’d just scraped together enough money from a summer job and felt like I’d made it. That bag saw every trip, every mishap, and every ‘adventure’ (some more “oops” than wow). So, when I heard Eagle Creek was on the brink of being shut down, my heart sank.

Enter Travis Campbell. In a world where big brands often lose touch with their roots, Travis—an outdoor enthusiast turned CEO—made a bold move. He stepped in, took the reins, and brought Eagle Creek back to life. Why? Because, like me, he understood what Eagle Creek means to adventure lovers: gear that doesn’t just last but travels with purpose.


Principle:

Here’s the thing: in the world of adventure travel, there’s no room for compromises. Whether it’s a zipper that breaks mid-trip or gear that fails when you need it most, adventurers need brands that understand the stakes. And that’s what makes Eagle Creek’s story so inspiring. Travis didn’t just rescue a brand; he reignited its soul—crafting durable, sustainable, adventure-first gear that lives up to its legacy.


Transition:

But here’s the catch: in today’s saturated travel gear market, finding gear that’s both reliable and sustainable feels harder than ever. Most travelers are stuck buying one-size-fits-all products that aren’t made to withstand the rigors of real adventure.


That’s Why:

That’s why this episode of the Outdoor Adventure Lifestyle Podcast is a must-listen. Travis shares how Eagle Creek is reimagining travel gear with sustainability, repairability, and adventure at the forefront. It’s not just a comeback story; it’s a masterclass in how brands can honor their roots while evolving for the future.


Call to Action:

Struggling to find gear that can keep up with your adventures? Listen to this episode to discover how Eagle Creek’s transformation is setting a new standard for adventure travel gear. Don’t let the wrong gear ruin your next adventure—click here to tune in now!

02 Aug 2018122: Angel Castellanos- The Travel Ambassador telling adventure stories and more00:32:31

Angel Castellanos, The Travel Ambassador on the show today. You’ve seen him on the New York Times Travel show, the Travel & Adventure Show, ABC, and more.

We talk about how he got inspired to travel, all the places he’s been and how he became The Travel Ambassador.

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Travel

It really came from my parents. They were avid travelers. I come from a family of travelers and I had my very first passport before I could even speak, read or write. And they always stoked that wanderlust in me when I was a kid. We'd get these postcards from foreign destinations and I always loved history, art and culture. So when I eventually did take my first memorable international journey, I realized that there was much more in the world than just my little league team.

Things we talked about

Angel's Travel Lounge

Distant Lands

Le Travel Store

Rick Steves

Arthur Frommer

Patricia Schultz- The Thousand Places to See Before You Die

Alex Cook

Tim Richards

Jeff Sheets

Steve and Nona Barker

Skip Yowell

The Tournament of Roses Foundation

The Kind Traveler

Advice, tips

I think people have to have a really solid business plan to figure out what their benchmarks and milestones are, what value they're going to offer to their clients. Whether they're the end consumer or brands. But I think patience, being humble and listening goes a way. I've been surrounded by a lot of industry greats my whole life and I've been able to really learn from them and a lot of it has been on the job learning. I think relationships are super, super key. If you're not valuing and cultivating those relationships in a very active way, then you know, that can certainly work for you in many ways. And lastly, I just think being yourself. I love travel and I love the outdoors and I love what travel does for people and what it has done for me. So to me that has been my main business model. I think if you're a gear head, then make a business model around being a gear head. If you like booking travel, you know, if you get joy out of that, do that. I think people really need to find whatever it is that they get joy out of and go after that.

Favorite Books/Apps

Samsara Meditation App

David McCullough

Levison Wood

Walking the Bible by Bruce Feiler

Gary Vaynerchuk

The Ultimate Journey for Two by Mike and Anne Howard

Best Gear Purchase under $100

Eagle Creek Pac It System

Light my Fire products

Connect with Angel

Angel's Travel Lounge

Twitter

Instagram

Facebook

YouTube

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
01 Oct 2024Sustainability and Adventure: Mike Banker’s Journey from Environmental Rhetoric to Documentary Filmmaking [EP 463]00:47:55

Welcome to episode 463 of the Outdoor Adventure Lifestyle Podcast with Mike Banker. Mike Banker is the Chief Growth Officer at Fisher Creative, a media production studio known for capturing epic content from Earth’s most iconic, and adventurous places. Mike is a multi-faceted writer, communicator, and media production jack-of-all-trades.

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You can contact me here: rick@theoutdoorbizpodcast.com

Brought to you this week by Grammarly and Roam Generation PR

Show Notes

Have you ever wondered what it takes to turn your love for storytelling and the outdoors into a career in the creative industry?

This episode explores how our guest transitioned from shooting amateur films on VHS tapes to crafting compelling stories in the world’s most remote wildernesses. Whether you’re dreaming of combining your passions or looking for insights into environmental filmmaking, this conversation will speak directly to your journey.

By tuning in, you’ll discover:

  • How to combine your passions for the outdoors and creative storytelling into a successful career.
  • Firsthand accounts of filming in Ukraine and capturing adventure documentaries.
  • Practical tips on navigating the business side of outdoor filmmaking while maintaining an environmental ethos.

Don’t miss out—hit play now to uncover the secrets to blending your love of the outdoors with filmmaking!

Follow up with Mike:

mike@fishercreative.com

Next Steps

If you enjoy interviews devoted to the outdoor and adventure, find us at the Outdoor Adveneture Lifestyle podcast. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our show with them, too. And be sure to Subscribe to our newsletter

Keywords

#SustainabilityEfforts, #Conservation, #WhitewaterTrips, #FilmingInChina, #MoraKnife, #AWalkInTheParkBook, #GrandCanyonAdventure, #NuclearWarAScenarioBook,  #BoulderOutdoorSurvivalSchool, #UkraineDocumentary, #FisherCreative, #ExpeditionEverest, #NationalGeographic, #EnvironmentalDocumentaries, #InPursuitOfPassive, #NetZeroHouseFilm

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

19 Sep 2023Adventure Racing: Where Physical Puzzles and Outdoor Thrills Collide [EP 402]00:47:15

Welcome to episode 402 of The Outdoor Biz Podcast, brought to you this week by Lowa. This week Lowa Ambassador Max Seigal and his race partner Russell Henry share their 1st Adventure Race experience with us as they took 1st place in the recent Expedition Colorado Race put on by Warrior Adventure Racing. The race involved kayaking, mountain biking and running at elevations between 13,000 and 10,000 feet . . . Max and Russell were wearing Lowa’s recently released Trail Running models from their All Terrain Running Collection. The ATR collection represents another milestone in Lowa’s nearly 100 years of product development. Now . . . it’s time to run.

 

 
 
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Show Notes

00:02:2000:02:27
The Wandering Biologist: "So after college, I actually sorted all the jobs that I was looking for based on location first..."— Max Seigal

00:03:1000:03:14
Outdoor Adventures: "I grew up on the West Coast of British Columbia with Aaron...and my dad owned an outdoor store, Ocean River Sports and started a Kayak company, "— Russell Henry

00:05:2600:05:35
The Power of Nature: "Once you put me in the mountains or and these really beautiful and remote places. It's you just you can't describe that feeling you get. It's amazing."— Max Seigal

00:06:4500:07:07
The Thrill of Paddling White Water: "I find spending time on rivers and paddling white water to be such a full-bodied experience. It's just with, like, you're fully immersed in it... It's the contrast of the whole thing of getting ready for the river beforehand, then you do the crazy thing and you're in there and you're scared and it's thundering, and it's like wet and cooled. And then afterwards, you get off the river, and now it's baking hot, and you take your dry suit off and your love and life, and you're there with your best friends."— Russell Henry

00:08:3300:08:47
The Love for Individual Sports: "Once you're done with your high school sports days, it's like you gotta figure something else out and that's when I really started falling in love with just getting out and, you know, running and hiking and camping and mountain all these sort of individual sports that I still really love."— Max Seigal

00:09:2300:09:41
Trail Running Shoes: "And this new lineup of, their ATRs is is just released this year. It's kind of their more trail running approach. And I've been really excited for this for a long time because, you know, you can only do so much in a hiking shoe of running shoes. Now you're like, you get the trifecta. You can get out and do it all."— Max Seigal

00:11:2600:11:40
Adventure Racing: "Adventure racing, it's kind of, funny sport in that You're basically out in the woods for set amount of time on a really big scavenger hunt."— Russell Henry

00:12:48:04
The Power of Pushing Limits: "Just keep going. Like, I think people think it's amazing that we can do this kind of race or that adventure racers do this stuff. But really, if you're an enough person outdoorsy, just like you'll you can just As long as you don't sit down too often, you just your body will keep going if you keep feeling it and and you can do some amazing things."— Russell Henry

00:18:0100:18:11
Foot Care Regime for Races: "They sand all the calluses off their feet, basically leading up to the race, and then they're moisturizing and moisturizing with salt through the night. basically trying to make their feet as soft as they can."— Russell Henry

00:27:0600:27:12
Struggling with Overeating during a Race: "I think I ate too much food. I'm like, so tired. My stomach hurts."— Max Seigal

00:28:5600:29:03
Altitude Troubles: I just, like, started feeling the altitude so heavily and was not in a good place."— Russell Henry

00:29:4900:29:53
Sleep Deprivation and Altitude Sickness: 'I was a total wreck and then eventually got back on my bike'"— Russell Henry

00:32:1100:32:12
The Challenges of Sleep Deprivation in Endurance Races: "I did not sleep at all."— Max Seigal

00:32:3700:33:01
Sleeping through the pain: "I guess this is over. And we're kinda done. But, Russ, I think if I can sit up and sleep, like, maybe I can get an hour of sleep sitting up and Let's see if that works. So we set our alarms for, like, another hour and a half, and he sat up and somehow he, like, slept for an hour. And woke up, and he's like, alright. I guess we're gonna keep going. And so -- Wow."— Max Seigal

00:37:0000:37:24
Adventuring with Friends: "We just wanted to do something together. We wanted to meet up and go on an adventure. And my new Max was a crusher in the mountains, so I think if I can't remember me or him found the race, but then we just said this is perfect. Let's like because also when we were working together on the ship, week on this polar tourism ship together. Last thing, Max was helping me train for an adventure race that I did in May. So I was running in the gym with him, and he we were doing things together. So it was kinda cool to then get to do one with him."— Russell Henry

00:37:3500:37:42
Scheduling: "The issue is we both live very busy and kind of, opposite lives right now in terms of scheduling."— Max Seigal

00:38:3000:39:15
Top Adventure Racing Events to Aim For: I think having [Expedition Oregon] as a goal to try to do well in would be really cool."— Russell Henry

00:39:4900:40:02
Adventure Racing: "There's so many little adventure racing intricacies of, like, things we've talked about, like, foot care and how do you hydrate and how often do you sleep and how do you sleep and all these little things that you learn."— Russell Henry

00:44:4800:44:59
The Power of Teammate Bonding: "Honestly, to me, the most important thing is having that teammate or your teammates that kind of inspire you, but also that you just have great banter with and kind of love to hang out with...I was just like, what's with my buddy? I was like, here we are. Just chit chatting and walking and biking and having a good time. And, like, that to me made it just so much more fun..."— Max Seigal

00:47:2100:47:34
Adventure Race: "Honestly, it was like, one of the best weeks of my life, you know, just you're discovering things about yourself. You're discovering, like, how hard you can push yourself? How hard you can go without sleep? how long you can bike and run in the mountains. And, you know, chemistry with a person, like, for that much time, it's just so much discovery, and it's a really good feeling to finish up and be like, wow. I just learned a lot about myself."— Max Seigal

Suggestions or advice for someone wanting to do their first adventure race or get into adventure racing

Max: I'd say go for it. Adventure race. This was my first one. Russell had done a couple and he's like, dude, let's try this. I had no idea what to expect, but honestly, it was like one of the best weeks of my life.

Russell: Just look it up. And I think once you look it up, you see that there's actually lots of races around. You can sign up for something small to start. You can do something small to see if you like it.

Favorite piece of Outdoor Gear under $100

Max- the most important things I think are like a good pair of shoes that you can run a lot of miles in and then not get blisters that fit your feet.

Russell- outdoor research sun shirt men's, women's

Follow up:

with Max: www.maxwilderness.com

with Russell: instagram.com/russellfrederickhenry/

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Love the show? Subscribe, Rate, Review, and Share!

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

12 Apr 2018093: Sara Ray Lewis from Outdoor Retailer Rock Creek Outfitters00:26:38

Sara tells us about her Science background, how she got into the outdoors and how a vegetarian became the best organic grocery meat buyer in Knoxville.

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

We weren't the wealthiest family so when we went on vacation we'd go for a week to the state park and I loved it. I've got an older brother so we were just partners in crime for a week, riding our bikes, swimming in the lake and going hiking it. It was how our family recreated. My mom super adventurous, I'm thankful for that and I definitely attribute my outdoor love to my parents. I'm super thankful for that.

Things we talked about

Rock Creek Outfitters

Three Rivers Market

Blackdome

Breast Cancer Support Services

Southeastern Climbers Coalition

Access Fund

StumpJump 50K Trail Race

Triple Crown Bouldering Series

Advice, tips

Yeah, start small. Start start on the sales floor. You've got to have that baseline of knowledge before I think you can really rise up. You learn how to sell the things that you love and learn how sell things you don't really like too. In a small businesses especially, like us, we hire from within. So if we see somebody on our salesforce doing great, they're going to be a manager and they'll eventually get into merchandising or buying. That's the organic process.

I think it's cool to see how some universities around the country are now even offering outdoor business degrees, industry related degrees related to recreation. Or even design for outdoor which half the sourcing is based on its ecologic friendliness. It's funny you know, I'm an elbow greaser though whatever you want to do, just get your hands dirty, work hard and it all pays off. Just put in the effort.

Other Outdoor Activities

Stand Up Paddle Boarding

Running

Snowboarding

Favorite Books

Outlander by Diana Gabaldon

Guns Germs and Steel by Jared Diamond

Best Gear Purchase under $100

Smartwool socks

Connect with Sara 

sara@rockcreek.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
07 Nov 2017049: Malcom Daly- Malcom recently joined the management team at iconic Outdoor Shop Neptune Mountaineering.00:52:25

In this conversation Malcom tells us about the recent change in ownership and the cool new things going at Neptune Mountaineering. They are making some exciting updates to this iconic Mountain Shop while keeping the original vibe and commitment to service alive. Malcom's message to you . . . Shop Local! 

 
 
Please give us a rating and review HERE
 

Show Notes

In this conversation Malcom tells us about the recent change in ownership and the cool new things going at Neptune Mountaineering. They are making some exciting updates to this iconic Mountain Shop while keeping the original vibe and commitment to service alive. Malcom's message to you . . . Shop Local!

First Exposure to the Outdoors

My Dad worked for the State Department which at the time meant he was a CIA spy. They were running money over to the Chinese nationalists but whatever, he got tired of that and settled down. He landed in Central Connecticut where there are these awesome trees hemlock trees that grow up and they're the perfect climbing trees, they couldn't invent a better tree for climbing. So I lived in the trees when I was a kid. We didn't have TV or if we did we were allowed to watch like McHale's Navy every Tuesday or something. We got into lots of trouble and we were the original free range kids. One of our favorite things to do was climb into the trees or in the apple apple orchards and steal apples and that's what we lived on, apples. Hemlocks get huge and we'd climb up and hang on pretend we're in the crow's nest. I used to climb around on those and there was this cliff in the neighborhood. We would rake the leaves and my dad is an environmentalist always hated burning leaves. So we would throw them off the cliff you know just to let them decompose, that became our crash pad. It was big springy and bouncy. We'd we'd climb around on those cliffs until we fell and hit the leaves, and then we'd bounce off and do it again. We had a lot of fun. My dad was also a sailor in the summer and so we spent a lot of time on the sailboat. So I got really familiar with knots and ropes and rigging. When they packed me into a traveling summer camp in 1969 I went to the Tetons. My climbing lesson it turns out was with Pete Lev. He was my first climbing instructor. I've actually been hanging out with him a little bit and we've reconnected. I was probably climbing five eight, you know here's this 14 year old and I knew all the knots and stuff and was climbing 5.8. People ask me you know how long have I been climbing and I'm like I never stopped, I grew up climbing.

Things we talked about

Neptune Mountaineering

Camp Jule

Gary Neptune

Advice, tips

I think two things one get off your damn phones and two is, it matters where you shop. I don't care whether you live in Des Moines Iowa or Boulder Colorado we're not going to survive as a society unless we support the communities in which we live. Shop local, whether you're buying coffee or buying groceries.

Other Outdoor Activities

walking his dog

climbing at the gym once in awhile

Favorite Books

Girl with the Dragon Tattoo by Steig Larsson

The Beast in the Garden by David Baron

Best Gear Purchase under $100

petzl e-lite headlamp

Connect with 

Instagram- maldaly

email- malcomdaly@gmail.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
30 Aug 2018130: Breanne Kiefner- Root Adventures offers Custom Adventure Travel Trips00:35:00

Great info and motivation in this conversation with Breanne Kiefner from Root Adventures. Breanne tells us how Root Adventures came to life some of the challenges she faced and the custom adventures Root delivers.

 
 
 
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Show Notes

First Exposure to the Outdoors

I've always loved exercise and fitness and being outside, but it was not necessarily a big part of my family life. Then when I was about 24, my then boyfriend now husband and I decided to sell everything we own and backpack through Latin America. I don't know what gave us the strength to do it, but we did it and are so much better for it.

Things we talked about

Root Adventures

"A traveler sees what he sees, a Tourist sees what he came to see"

Wayfinder

Grand Lake Lodge

Rocky Mountain National Park

Google Ad Words

Women and Balance- Facebook, website, trip with Breanne

Advice, tips

Do It. One of the biggest things that you hear people talk about is mindset. It's all about the mindset. And I actually disagree. I think it's all about doing it, motivation. You're never going to be motivated, you just don't want to send that email, send that email and move onto the next thing. I'm just gonna do it, just put one foot in front of the other. It's just like hiking a mountain. You're never going to see the top until you're there. So take that next step and don't wait until your motivation is there because it will never work. It comes and goes.

Other Outdoor Activities

Skiing

Hiking

Favorite Books/Apps

Tales of a Female Nomad by Rita Golden Geldman

Best Gear Purchase under $100

Eye Mask/ Ear Plugs

Connect with Breanne

https://www.rootadventures.com/contact/

Twitter

Instagram

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
31 Oct 2023The Power of Purposeful Projects: Elisabeth Brentano on Conservation, Outdoor and Adventure Travel [EP 408]00:43:16

Hey everyone, welcome back to the Outdoor Biz Podcast and Episode 408 with Elisabeth Brentano, brought to you this week by Four Wheel Campers. Elisabeth is a writer, photographer, and producer based in Southern California. Her wanderlust has taken her worldwide to capture travel and environmental stories. And as much as she loves shooting natural wonders in far-flung places, these days, she prefers road-tripping through the last remaining patches of the Wild West.   Her love for travel and nature shines through in her work for tourism bureaus, environmental nonprofits, and publishers, and she’s also worked with global brands like Adobe, Marriott, and Samsung. Her goal is to push her clients to invest in more purposeful projects, and she is always looking for ways to incorporate sustainability and conservation practices into her commercial work.

Brought to you this week by Four Wheel Campers

You're also invited to the Four Wheel Campers Open House! November 4th! Climb into over 15 different camper models, get all of your camper questions answered, and see why FWC is such a favorite for so many outdoor enthusiasts!

Here's a link register: FWC Factory Fall Open House Event — (Rain or Shine) - Four Wheel Campers

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Show Notes

[00:00:40] Elizabeth Brentano: Writer, photographer, producer, sustainability advocate.

[00:05:23] Switching from TV to blogging for success.

[00:06:37] Betrayed by boss, but blessing in disguise.

[00:12:12] Kind people went crazy, air travel changed.

[00:14:56] Tourism industry embraces responsible recreation, non-profits.

[00:16:48] Pitched project to gear company, discussed ROI.

[00:22:26] Asked to join ambassador team, enthusiastic partnership.

[00:25:02] Organizing media for promotional events, documenting with photos, blogs, and sharing.

[00:26:43] Dan and Melanie help organize events together.

[00:30:20] Improving outdoor experience with customizable truck campers.

[00:33:11] Installing wildlife-friendly fencing, removing barbed wire fencing for Pronghorn and deer safety. Possible additional fire pits and previous erosion control and trash pickup efforts. March deadline.

[00:37:15] Budget-friendly water filter for backpackers, highly recommended.

[00:40:54] Consider impact; support brands doing real work.

Follow up with Elisabeth:

Email 

Website

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

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08 Aug 2017021: Outdoor Enthusiast David Deioma- Financial Analyst to Ski Instructor to Mudroom Backpacks00:48:21
Hey guys, this episode is with David Deioma. David recently launched mudroom backpacks. We talk about how he got the inspiration for mudroom and the challenges starting and operation a new brand. His outdoor career and how he’s has bounced between the outdoor biz and a career in finance.
 

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

30 Jul 2024The Andes, Amazon, and Galapagos: Purposeful Adventure Experiences with Jorge Perez [EP 454]00:53:09

In this episode, we have the pleasure of hosting Jorge Perez, a conservationist and tourism entrepreneur from Quito, Ecuador. Join us as Jorge shares his insights on the unique mestizo culture and the influence of Spaniards, the alluring experience of cattle drives, and the concept of time in Andean cosmovision. Listen in as he discusses purposeful travel, disconnecting from technology, and the importance of understanding our relationship with the Earth. Jorge also unveils a fascinating program for deepening family connections through adventure and offers valuable tips on packing for diverse climates and environments in Ecuador. Stay tuned for an inspiring conversation on conservation, tourism with a purpose, and creating memorable experiences in the great outdoors.

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Brought to you this week by Tee Public

Show Notes

00:00 Ecuador's beauty, diversity, and unique geography.

05:17 Tourism focused on conservation and local opportunities.

07:33 Building trails, strong relationship with national park.

11:17 Challenges promoting a unique place Ecuador

13:31 Disconnect from home, reconnect with new experiences.

18:47 Tech detox brings freedom, family interaction, learning.

21:38 Preserving Ecuadorian cowboy culture and environmental conservation.

22:57 Mestizo culture, status, and handling fighting bulls.

27:36 Moments are fleeting, but love endures.

30:54 Creating activities to recover the beauty of travel.

36:04 Contact us for experiential family adventure programs.

39:43 Importance of context in facing planetary challenges.

41:04 Promotes conservation through sustainable tourism initiatives.

45:55 Proper gear is key to weather conditions and activities.

48:29 Responsible tourism benefits locals, cultures, and conservation.

41:44 One of Jorge's favorite books: Factfulness

48:18 One of Jorge's pieces of outdoor gear: Swiss Army Knife 

Learn More

Tierra Del Volcan Web Page

Contact us

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Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter

Keywords

#Ecuador, #mestizo culture, #Spanish influence, #horses, #cattle drives, #Andean community, #purposeful travel, #Amazon, #Galapagos, #Andes, #environmental preservation, #horse encounters, #personal growth, #"Factfulness" book, #conservation, #sustainability, #tourism with purpose, #Quito, #Cotopaxi National Park

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

06 Apr 2021OOFOS President Steve Gallo on Pivoting and Adapting for Outdoor Success [EP 270]00:15:59

You may remember Steve from Episode 206. Our first conversation was about OOFOS and their terrific product, this time we talk about how the pandemic impacted their business, the cool activations they did to aid their community, and how they pivoted to deliver a successful year.

 
 
Please give us a rating and review HERE

Show Notes

Steve's Introduction to the Outdoors

Growing up North of Boston, my dad was really into the outdoors. We spent a lot of time in New Hampshire and he actually climbed all the 4,000 footers in the Appalachian trail in New Hampshire. Yeah, it's funny, you know, you and I talked about this earlier, he kept one of those journals on all of his hikes up to the different 4,000 footers and who we went with, and what, what transpired. I actually haven't done all of them. I want to finish them all. But he did all of them, some even twice. The other family member that did all of them was our golden retriever who is in the book too. My dad actually got the 4,000 footer patch. So it's a lot of great memories.

Things we talked about

OOFOS

re-inc: In 2019 USWNT champions Megan Rapinoe, Tobin Heath, Meghan Klingenberg, and Christen Press founded re—inc with the mission of inspiring more people to boldly reimagine the status quo. What started as a collection of reinvented streetwear quickly grew into a constellation of products and experiences that offer a new normal. We're in the midst of building a redefined world for conscious living and a new path forward for changemakers. Our gender-fluid fashion, creative goods, and membership experiences invite you to reimagine with us. We believe in relentless and continuous reinvention. It fuels us. We hope that you join us on the journey.

Recovery Footwear

Nichols College

Steve's OR Banner

"Do yourself a favor and try a pair of OOFOS. Get a carabiner and hang them on your backpack."

Steve's Other Outdoor Activities

Hiking, Mtn Biking, Working Out, lifting weights, Cross Country skiing

Steve's Advice

If you're passionate about it, go for it. I mean, and if you can combine, I tell my kids this all the time, if you can combine something you truly love to do, and you're good at it as well. That's a magic formula, you know? And you know, life's too short not to do what you love.

Steve's Favorite Books and Podcasts

Mindset by Carol Dweck

Start with Why by Simon Sinek

Four Agreements by Don Miguel Ruiz

Steve's Favorite Outdoor Gear under $100

Foam Roller

REI Socks

Connect with Steve

Steve Gallo- Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Snippets

01:36 - 01:59 Making People Feel Better

03:52 - 04:19 Helping Specialty Retailers

04:57 - 05:08 Things turned out pretty well

28 May 2024Outdoor Retail and Brand Connections: SKU Candy founder Jon Neff Explains their Platform and Service [EP 445]00:46:27

Welcome to episode 445 of The Outdoor Biz Podcast, today I’m talking with Jon Neff founder of SKU Candy. Jon is a passionate and experienced entrepreneur and the Sku Candy mission is to be the premier buying and selling wholesale marketplace in the Outdoor, Lifestyle, Surf, and Sporting Goods Categories.

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You can contact me here: rick@theoutdoorbizpodcast.com

Show Notes

09:25 Promotes positive interactions with shop owners.

11:28 Challenges of trade show marketing.

13:12 Creating a trustworthy brand message and distribution.

16:38 Brands cater to emerging businesses and offer help to grow.

20:27 Growth and challenges led to a successful platform.

24:13 Brands expanding into retail, LISS makes surfboard racks.

26:19 Pale Blue Earth offers rechargeable batteries to reduce pollution from disposable ones. They have a 1,000 charge cycle and a limited lifetime guarantee. Use code OD Biz Blue 15 for 15% off at paleblueearth.com.

31:22 Experienced person continues to get gear questions.

35:28 Encouragement to join the growing surfing industry due to diversification.

37:48 Developing new platform, "we call it V2'.

39:26 Brands and buyers seek new, unique, and innovative offerings for competitive advantage.

41:34 Favorite piece of outdoor gear under a hundred dollars: Outdoor Elements Fire Biner and a new brand, Fire Maple, from Asia, which won ISPO awards and offers the X2.

Favorite Books Jack Mars and Simion Sinek

40:42 Thanks for listening to the Outdoor Biz Podcast with Rick Saez. Visit our website for more info and subscribe.

Thanks for listening, and don't forget to subscribe and spread the word!

Learn More

You can follow up with Jon on Linkedin and by email: jon@skucandy.com 

Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter

Keywords

#trade shows, #adventure products, #SKU Candy, #outdoor industry, #environmental issues, #technology in outdoor gear, #retail distribution, #direct-to-consumer, #REI Path Ahead Ventures, #alkaline batteries, #e-commerce challenges, #digital marketing, #sustainability practices, #1% for the planet, #sustainable materials, #wholesale marketplace, #Grand Trunk, #The Running Event, #Cotopaxi, #FireBeener, #Fire Maple

Podcast produced using DescriptCastMagic
Podcast hosted by 
Libsyn use code 'outdoorbizpod' for 20% OFF
Show Notes powered by 
Castmagic
Website powered by 
Wordpress

Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

18 Jul 2023Stories and Adventures that will inspire and move you with Mountain Life Media founder Todd Lawson [EP 393]00:33:32

Welcome to the Outdoor Biz Episode 393 with Todd Lawson. Todd Lawson believes in passion, diversity, and the search for freedom outside. He’s an avid world traveler, husband, brother, father, son, writer, photographer, creator, storyteller, mountain athlete, humanitarian, adventure-seeker, and lover of life and all its wonderful ways. Todd is the publisher, producer, and photo editor at Mountain Life Media, Founder and CEO of RISE Outdoor Innovation Inc., and Co-Founder of the Rise and Sean Foundation. His first book, Inside the Belly of an Elephant, launches October 03, 2023. He lives in Whistler, British Columbia.

 
 
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Show Notes

What was the adventure or outdoor experience that sparked you to work in the Outdoor Biz?

Wow, that's a good banger to start with. I guess for me, it was probably when I did my first travel, and I got my first taste of a real culture shock.

I flew from Darwin, Australia to East Timor, and that was back when it wasn't its own country as part of Indonesia. And then that just kind of hit me hard, and it was just like so awesome and so amazingly invigorating all at the same time and a bit scary. And it was just like, I was like, you know, 21 years old and, but that planted the seed of travel, which has been with me for the rest of, you know, for the rest of my life so far.

 
And photography and storytelling, how did those come into your life?
Yeah, so I was kind of at a crux in my life where I wanted to change what I was doing. I used to be a golf professional. Actually, I was a member of the Canadian Professional Golf Association. It was great because it was kind of one of those sports that you don't really, or careers that you don't really associate with the outdoors necessarily, but it kind of totally is. You're out there outside all the time. It kind of wasn't doing enough for my soul. Always when I traveled, I took photographs, you know, I had a little point and shoot, and then someone was looking at my photos, and they're like, oh, your, your photos are pretty good. They're like, way better than the normal stuff that we see from someone's travels or whatever. I was like, oh, thanks. And it kind of got the wheels spinning. So I enrolled in this program in Victoria, BC. It was called the Western Academy of Photography. It was like one of those 10-month intensive courses, and I was single at the time, and it was like, I'm a Pisces and apparently were creative. And before then, I didn't really have, there was no creative outlet for me, aside from maybe golf or whatever. But then when I got into photography, that was just like, it, I was bit, I was in, I was shooting every single day and just like shooting, and that's when we were like, this is back in early 2000, still Darkroom days. The dark room was open till midnight. We could go in there and just make our own prints and stuff. It was pretty cool. So I just let it go.
 
Your bio says you believe in passion, diversity, and the search for freedom outside. I'm most curious about freedom outside. Tell us what inspires you about freedom outside.

The freedom really comes from my brother, cuz he was such a, he wasn't your typical traveler. Like he was the kind of guy that would get in the rickshaw and tell Robert to sit down, and he was gonna take the rickshaw for a while, and then he would take the dude out for lunch. So he was that kind of guy, and he was just, he really like, as cliche as it sounds, he really did live like full on. He lived each moment like it was his last almost, and he was just like one of those full-on guys. So that came over into me.

You are a busy guy, tell us about RISE Outdoor Innovation Inc.

That is another labor of love. Um, so one day, I was. On an annual paddle trip, a bunch of us, 20 plus, maybe 30 of us that year, uh, on a paddle trip down the Thompson River here. So we carry all our camping gear and have a great old time. And you know how it goes, you're camping with your spouse, got the chores to do, and it was my chore to take down camp that day. So I had to deflate the mattresses, you kneel on it, and then you lay on it, and you fold it up, and then you roll it again, and you do that, and then you find the stuff sack.

If you can find the stuff sack and put it in there, then take the tent down. It was kind of raining, and I was a little bit hungover to be honest. And you know, you're kind of swallowed in all these like mountains of fabric trying to stuff things in StuffSack. And I was like; there's gotta be another way.

This idea was in my mind to create a better mouse trap. And this idea wouldn't go away, so I started to act on it. I'm trying to bring the world the first rapid inflatable and inflatable outdoor sleep system with an integrated mattress. So everything is just taking away the hassle of setting up and taking down a tent. Because it takes approximately 18 to 30 minutes, depending on how well you even know your gear. To get the tent out, blow up the mattress, and get everything ready. Yeah. And I hope to, you know, it's based on avalanche airbag technology.

Oh, interesting. So I'm gonna trademark the term 'push-button-pitch'. So you push a button, and it's gonna inflate in a few seconds, minute, I dunno. So I'm deep in the prototyping stage right now, bootstrapping my own brand, trying to build the brand, just trying to build some community.

 
Let's talk about the Rise and Sean Foundation. I love the outdoor field trips concept. What's Rise and Sean?
Sean was my brother's name. So when Christina and I came back from our first major trip to Latin America, There was an incredible outpouring of help from people who help you daily. And there's no way in hell that you could, you know, pay everyone back or do something in return. So because my brother loved to travel and he loved kids. He didn't have kids, but he loved kids, and he loved to like goof around with them when he was traveling. So we're like, what can we do that would be educational but travel based? What we started back then was called the Sean Lawson Young Travelers Foundation, which is a bit of a mouthful.
 
So what we do is we take kids from developing nations on extended Outdoor, Educationally based field trips where we take between 10 and 30 kids. We take teachers sometimes, principals, cooks, and bus drivers and take them off on an adventure and a road trip within their own country so they can see what it is like to travel and learn from travel. What travel does to your mind, your heart, and your soul. We've done three of them now. They're, they're always such a, like, mind-blowing success from, from the minds of these kids.
 
Every kid has a, has a dream, right? Every kid should reserve the right to dream, have that dream, and be able to Dream. We just want to kind of fund and facilitate that and give them that spark to let 'em know that, you know, there is life beyond your village.
 
And Mountain Life Media, you produce and publish a lot of content. How did that get started?
I couldn't be more grateful for what that's provided to my life, just in general. But what we do, our whole motto and our tagline is connecting with people from all walks of life to the magic of the mountains. And mountain Life was started 20 years ago by my business partner Glenn Harris.

It's been pretty cool to see what we've grown. We've been able to do this in the media landscape in Canada mainly. And, you know, in print, we've got a really successful formula in the sense that we have a regional model where we concentrate our entire distribution, editorial, stories, and photography into a hundred-kilometer region zone or radius. And it's free. It's been pretty cool to see what we've been able to do in the media landscape in Canada, mainly. We've grown, and we've prospered, and we've thrived, and we've gone through the ups and the downs and all that stuff.

But Our mountain lifers, as we call 'em, the people that pick up mountain life every time, we're very lucky to have a 99% pickup rate. So because the magazine is free, we recycle any mags, and we just hold back 1% for marketing and mailouts and stuff like that. So, the demand is there, and it's always been there, and the demand has been there for 20 years.

 
How about future Adventures? What exciting places are you going?

The thing that was the biggest pain in the ass about this trip was the logistics. We had to ship our bikes from Vancouver to Dublin we actually shipped them on the plane, and that was pretty cool. It was expensive, but they were like right there when we arrived kind of thing. So then when we came back, our end point on this journey was Portugal and Lisbon. So, again, we had to go through that same nightmare. It's more expensive to ship things from Ireland to North America, so that was a more expensive bet. But they are almost in a container ship, and they'll be here in hopefully sometime in July. They take a long time. But as, yeah, so as for the next trip, we're like, well, we're never doing that again. The nice thing about being in North America is that you can point your wheels south and pretty much go as far as you want.

 
Do you have any suggestions and/or advice for folks wanting to get into creative work?

My motto in life is, go for it. So I would just say, look for an internship somewhere that you can be exposed to something every single day. The beautiful thing about photography and digital photography now is that you can shoot as much as you want. There's no like paying for film and developing like it was back in our day; it was like 20 bucks a roll or whatever. So you spend a lot of time editing behind the computer. I would just say find someone you want to mentor you and just like ask questions. Ask questions, ask as many questions as you can, and just act, just do. Just go out there and do it.

 
If you were able to hang a huge banner at the front of one of the tradeshows, what would it say?
Live it up. That's our mountain life tagline. Don't take life too seriously. Do what you wanna do. Do it well, share it with friends, and have a cold one after that.
 
Do you have any daily routines you have to keep your sanity and health, like meditation, exercise, walking the dog, etc?

It's my 20 20 20 routine in the morning. So I'll do 20 minutes of body weight exercises. Twenty minutes of yoga and 20 minutes of meditation. And then I also do 20 minutes of reading, so that happens before I even check my smartphone. I try to do that, it's not every day, but that's what I try. Like you said, that kind of keeps me focused, gets me ready and keeps me in shape, and keeps everything going.

 
Do you have any favorite books or books you give as gifts?

My favorite book of all time is called Jupiter's Travels. That's a book written by Ted Simon. He wasn't the first to ride his motorcycle around the world, but he was probably the first to write a really good, serious book on it. And that was a big motivation. In my life and, to continue on with these, these big motorcycle epics cuz he went around the world.

 
What is your favorite outdoor gear purchase under $100?

I have two. One of them is like a Stanley one-click mug. So you just click the button and drink hot, cold beverages. It's just like that thing has been with me for so many places.

And the second one is a duct-tape-wrapped Bic lighter. If I'm going away on a trip with six guys, six people, or ten people or whatever, I'll buy 10 Bic lighters. And I'll pop 'em all in a bunch of duct tape. So that if you ever need duct tape, you can have it. And you also have the lighter, which also helps you not lose your lighter so much. Cause it's kinda got that grip on it,

 
Is there anything else you want to say or ask of our audience?
I would love your support in checking out my book, Inside the Belly of an Elephant. If you're into the outdoors and outdoor life, check out Mountain Life Media, mountainlifemedia.ca, and @MountainLifeMedia on all the socials.

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

09 Jan 2024Navigating Agency Success, Personal Growth, and Outdoor Pursuits with Kyle Duford [EP 421]00:52:11

We’re kicking off the year with a great conversation! Today, I’m speaking with The Brand Leader's Kyle Duford.  Kyle is an author, brander, speaker, and former writer for Outside, Men’s Health, and Men’s Journal. He’s got a quiver full of accomplishments, so we’re going to get into it. . .

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Show Notes

Questions we Discussed

  • Let's begin with Husband and dad first. Was your dad your role model?
  • You have a bachelor of Life, Graphic Design, and Creative Writing . . . I didn't see those options at my College.
  • What was your first job out of college?
  • Your work experience looks like it involved a lot of creativity and fun. Is there an experience that rises to the top of that list?
  • Which do you feel had the most influence in honing your advertising and branding chops?
  • How did you get involved with The Brand Leader?
  • Over your four years with The Brand Leader, are there a couple of accomplishments you are most proud of?
  • As an advertising and branding pro, do you know how tradeshows can return that excitement and energy from their earlier days?
  • Tell us about your book Twice Found. What inspired you to write a book?
  • Are there any new projects in the pipeline you can talk about?
  • What outdoor activities do you participate in?
  • Do you have any suggestions and/or advice for folks wanting to get into the outdoor advertising and branding biz?
  • What is your favorite outdoor gear purchase under $100 Peak Design iPhone case
  • Is there anything else you want to say or ask of our listeners
  • where can people find you if they’d like to follow up (email, Twitter, Instagram, etc)

Learn More

To learn more about Kyle and his work with The Brand Leader, visit their website at: https://thebrandleader.com/

You can also visit Kyle on these social sites:

Instagram

Linkedin

Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too.

Keywords

#KyleDuford #BrandLeaders #Advertising #Leadership #RickSaez #TheOutdoorBizPodcast #PodcastInterview #OWAA

Podcast produced using Descript
Podcast hosted by 
Libsyn use code 'outdoorbizpod' for 20% OFF
Show Notes powered by 
Castmagic
Website powered by 
Wordpress

Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 

 

09 Nov 2017048: Colin Moynihan- Colin Moynihan President and Team captain with Outdoor Shop Uncle Dan’s Outfitters00:29:41

This episode is with Colin Moynihan President with Uncle Dan’s Outfitters. Colin tells about the recent change in ownership at Uncle Dan's, thoughts on the state of outdoor retail today and his experience at the Skip Yowell Future Leaders Academy.

 
 
Please give us a rating and review HERE
 

Show Notes

This episode is with Colin Moynihan President with Uncle Dan’s Outfitters. Colin tells about the recent change in ownership at Uncle Dan's, thoughts on the state of outdoor retail today and his experience at the Skip Yowell Future Leaders Academy.

First Exposure to the Outdoors

I was born and raised in New Hampshire just south of the White Mountains so I was fortunate to have the outdoors all around. Early memories are of small amazing hikes that are accessible over some of the lakes there and there's one mountain called rattlesnake mountain that is a pretty good hike for little kids. When you get to the top you feel like you're at the top of a mountain that's about four times the size nice. The lakes they're just amazing and it's always been engrained in my mind as one of my first outdoor memories. The other I think that burns in my mind is just a little snapshot of the local mountain we used to ski, it's called gunstock about 15 minutes from home. I just remember the first time, I was probably about five and sitting on the back of a hayride type vehicle with my skis getting pulled up to the mountain. I don't remember actually skiing but I remember the atmosphere and the feeling and that's another that's always sort of stuck with me.

Things we talked about

Skip Yowell Future Leadership Academy

Sports and Marine Paraphernalia

Camping World

Uncle Dan's Outfitters

Marcus Lemonis

The Profit-CNBC

Chase Jarvis

Creative Live

Big City Mountaineers

Flying Scarfs

Advice, tips

I think number one is is really cliche but the idea of following your heart and making sure that you end up doing everyday something that you love to do is really important to me. I see a lot of people that I love that haven't necessarily found that and I feel fortunate. But I also always push myself and challenge myself to go for that over you know maybe security sometimes. I would just say work hard you know, don't expect things to fall into your lap. If you're persistent and passionate and work hard and you're open to changes I think the great things will follow I really do. We have a lot of people on our team who I think are like that and I think they have big futures ahead of them if they keep keep grinding and working hard and loving what they do.

Other Outdoor Activities

Skiing, Paddleboarding, Kayaking

Favorite Books

4 Hour Work Week by Tim Ferriss

Rich Dad Poor Dad by Robert Kiyosaki

Best Gear Purchase under $100

Anker Chargers

Apps, Tools, Podcasts

Instagram-

Connect with Colin

colinmoynihan@gmail.com

colinmoynihan@uncledans.net

Instagram-  colin.moynihan

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

23 Aug 2018128: Angela Hook- Angela packs this episode full of great tips about launching a new Outdoor brand00:46:51

So much goodness in this wide ranging conversation with Angela Hook from Stunt Puppy. If you're new to the Outdoor Biz or have a great idea you want to turn into a brand this a must listen episode. Angela brings it big time!

 
 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

Growing up in New Zealand, you really only have two choices. You have to embrace it or you have to just kind of become a recluse because you literally cannot avoid the outdoors within New Zealand, which is where I come from. But it's a different kind of doors, it's right on your doorstep. Like literally, even our big cities are kind of in the wilderness. There's just nobody there. We all grew up, being out and about and climbing trees. Well that was how I grew up in New Zealand and I think maybe romantically it's still like that. So it was pretty unavoidable that we would have an affinity with simply being outside.

Things we talked about

Stunt Puppy

Aspiring Avalanche Dogs

Tai Poutini

Alan McConnon, Mainland Cheese

Advice, tips

I think adaptable is probably the ket, but that goes across absolutely anything. You need to be kind of open to the things that will go wrong, that will teach you how to do it right. And I'm not very good at not being in control, like I'm very type A kind of personality. I think that stands you in a really good stage for developing a career  anywhere because it will give you drive and it will give you the determination. But to develop your type B, which has that openness, adaptability, collaborate, you know, you don't have to do it all yourself. Ask for help because there are so many people who will help you. And the outdoor industry is a very, well my experience of it, has been a very generous industry with its advice. So be open, be collaborative, ask for help.

Other Outdoor Activities

Hike

Ski

Stand Up Paddle

Favorite Books/Apps

Every Bastard Says No by

The Art of Racing in the Rain by Garth Stein

The Tao of Pooh by Benjamin Hof

The Te of Piglet by Benjamin Hof

Best Gear Purchase under $100

Gandhi Dog Leash

Connect with Angela

https://www.stuntpuppy.com/pages/contact-us

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
22 Oct 2020CU Boulder's new area of study the Outdoor Recreation Economy Specialization [EP 241]00:49:35

Joel Hartter Director of the Masters of the Environment graduate program at CU Boulder talks about leading the new Outdoor Recreation Economy Program.

 
 
Please give us a rating and review HERE
 
Show Notes

Outdoor Recreation Economy: www.colorado.edu/menv

3 Faculty positions (full-time, 10 month) in Outdoor Industry Business & Leadership, Public Lands Policy, and Economic Development: https://www.colorado.edu/menv/2020/09/24/menv-hiring-new-instructors. Close November 1, 2020

Introduction to the Outdoors

I have been in the outdoors pretty much since I can remember. We always heard about what my parents did for their honeymoon and they did the atypical honeymoon. They went backpacking and camping on Isle Royal in Northern Michigan. You don't often hear about that as a honeymoon destination. I have three brothers and because we're a family of six, we didn't fit nicely into one motel room and my parents were didn't want to buy another motel room. So we went camping. We grew up outside of Detroit and my parents always believed that the Canadian side of the upper Huron was prettier. So we grew up camping and going all around Michigan and camping everywhere we could, my parents made it a priority.

Advice

I'll give this generally to students and folks who want to present themselves professionally and move up in their careers. I think there are three great things that were told to me that I think I want to pass on. Cause I think they're really, they're really important.

One- be a global citizen, try to have international experience and international awareness, and understand what people are doing outside of not only your own locality but outside of the US, I think that's really important too.

Two- I wish I would have heard this earlier in my career is understand business or take a business class, understand some business fundamentals, no matter if you're starting a nonprofit or working in the outdoor industry where we all have passion. Understanding how business operates is really, really, really, really significant.

And the Third thing I will say is this, that having a job, moving up, yes, it is about people you know and people in the connections you make, and you have to have skills behind it. I think that the folks that come to our program are so excited and enthusiastic and just want to dig in immediately, but enthusiasm will get your foot in the door, but really have skills and expertise behind that. And I think that it is really important and we try to impart to our students. They may lead with enthusiasm and they have to have something to back it up with.

Outdoor Activities

Trail Running

Favorite Piece of Outdoor Gear

Nathan Trail Running Vest

Banner over Trade Show Entrance

"Make your passion, your profession"

Crafty Mama Face Masks by Rachel Hartter

Connect with Joel

 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
 
Snippets
 
1:38 - 2:26 Intro to Outdoors 
13:07 - 14:44 How'd you get to Boulder 
18:42 - 19:50 Outdoor Rec Economy 
42:10 - 43:05 Advice 
10 Nov 2020Kirk Ohly- His super power is connecting outdoor people. [EP 245]00:58:37
Kirk is a master at connecting people, connecting brands, people with brands, and so on. We talk about his experience attending numerous outdoor shows, what he’s up to these days, and plenty more . . .
 
 
 
Please give us a rating and review HERE
 

Show Notes

Sponsors

Eastern Mountain Sports

Tee Public

Things we talked about

Straub Collaborative

Outdoor Retailer

Junto

Super Pacific USA

Speedy Moto

Weekly Outdoor Group: Outdoor F.R.I.E.N.D.S.

Camber Outdoors

Trew Gear

Paiute Palace

Advice

I've mentioned that I came to the outdoor business later in my career. Most of your guests will talk about either being a rep or working in a local outdoor gear shop. I think that's a really good first step. I think you're gonna learn about the industry. You're going to meet people. If you pay attention, the reps are gonna talk to you, and then conversations happen. And then that gets parlayed into the next step. That to me is a really good way. Something else when talking about the OR shows as a first-timer or something, someone young in the industry, I think going to the sessions is going to set you apart. And I think going to the different talks is going to set you apart. As we mentioned, it's so easy to just show up for the happy hours and you're going to have great conversations, but going to some of the talks and the breakout sessions, you're really gonna see who's leading the industry. Who's going to be a good mentor who can answer good questions, et cetera, et cetera. 

Show Banner

"Welcome back friends"

"Show me your oldest reusable cup, mug, or bottle, and the first beer is on me."

Favorite Gear

Hammock

Connect with Kirk

 
 
Please subscribe on Apple Podcasts, Spotify, or anywhere you get your podcasts
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
 
Snippets
7:19 - 8:46 Introduction to Outdoors
44:56 - 46:56 Advice
53:32 - 54:01 Gear
 
 
Please rate and review us  HERE  Thank you!

[DISPLAY_ULTIMATE_PLUS]

15 Nov 2022Postcard Travel, Building Empathy and Educating Adventure Travelers Through Storytelling [EP 355]00:24:09

Amit Jaipuria joins me from Postcard Travel. Amit and his team are Inspiring a New Generation of Mindful Travelers Through Storytelling. At Postcard, they believe responsible travel starts with building empathy and educating travelers about the people and places they visit. They invite travel writers, hotels, travel designers, industry groups, and tourism boards to come together and showcase local stories of their people, history, culture, food, nature, and wildlife. They share these stories with a global community of travelers and invite them to book with their partners.

 
 
Love the show? Subscribe, rate, review, and share!
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
01 Oct 2019180: Seungah and John from MPOWERD on provide lighting after natural disasters.00:31:13

Seungah Jeong and John Salzinger tell us about working together, how they help provide lighting after natural disasters, unique partnerships they have and a lot more.

 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

Seungah: My first introduction to the Outdoor Biz was the OR Show. I remember the first show I attended, we just had one small table and, were in some back section of OR. But it was still so much fun because everyone who came by was really engaged with what we're doing. Now we're thrilled to be in a much bigger space behind Yeti, which is a nice place.

Things we talked about

MPOWERD

Luci Light

Kickboxing

Katadyn

Osprey

The North Face

No Evil Foods

Hello Kitty

Cliff

Amazon

Advice

We just have to look for challenges that people face and come up with honest solutions. The cool thing about the outdoor industry is that people are always looking for the next newest, coolest, latest solution that is also environmentally correct, which is nice. So I do think there's a lot out there that still can be improved upon. Go camping, go rafting, go skiing, et Cetera, and see what bumps you come across and see if you can figure out a way for people to avoid those.

VOTE!

Favorite Books/Podcasts

Sapiens by Yuval Noah Harari

Milan Kundera

Striking Thoughts by Bruce Lee

Favorite Piece of Gear under $100

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Luci Light

Connect with Seungah and John

Seungah Linkedin

John Linkedin

19 Oct 2021Beautiful And Functional Gloves For Every Outdoor Activity: Drew Eakins And His Journey With Hestra Gloves [EP 298]00:39:25

If you’re going to hit the great outdoors, you may need a good pair of gloves, and we have just the thing for you. Hestra Gloves produces some of the best outdoors use gloves on the market today. In this episode, Rick Saez interviews Hestra’s Marketing Manager, Drew Eakins. They talk about Hestra’s family lineage, their design, development, and production attention to detail, quality, and they geek out a bit on Seth Godin. Learn more about Hestra and their amazing gloves by tuning in. 

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 

Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/

Snippets

01:36 - 02:04 How were you introduced to the Outdoors? [EP 298]

04:44 - 05:15 Tell us about Seth Godin [EP 298]

34:00 - 34:25 Advice for folks wanting to get into the Outdoor Industry [EP 298]

19 Dec 2023Reimagining Workplaces: Tiffany Smith's Insights on Diversity and Inclusion in the Outdoors [EP 416]00:42:27

Welcome to episode 416 of The Outdoor Biz Podcast, brought to you this week by Thrive Market.

See why over 1 million members love Thrive – shop 6,000+ products curated by our experts. Organic? Non-GMO? Vegan, paleo, keto? Gluten-free? You name it, Thrive Market caters to it.

Today, I’m talking with Tiffany Smith, CEO of Camber Outdoors. Tiffany and Camber Outdoors are dedicated to empowering the Outdoor Recreation Economy industry to build workplaces where people from all communities, backgrounds, identities, faiths, and world views can thrive.

Brought to you this week by Thrive Market

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Love the show? Subscribe, rate, review, and share!

Sign up for my Newsletter HERE

I’d love to hear your feedback about the show!

You can contact me here: rick@theoutdoorbizpodcast.com

 

Show Notes

- You have years of experience in the non-profit world, how were you inspired to pursue that path?

One of my mentors, Dr. Bob Long, used to work for the Kellogg Foundation in Battle Creek. There was this opportunity [00:02:40] that came up with the Urban League, and he thought I should go for it. And, a few other leaders at the Urban League also thought I should go for it, so I did.

I [00:02:50] put together, a unique proposal. They were looking for someone to do fundraising for them, and I wasn't really even quite sure, What that really looked like, but I was great in sales, and I [00:03:00] was excellent in marketing. And so when Dr. Long began to explain to me a little bit more about the role and what it looks like, I was like, you know what, I can do this.

And I'll put my name in a hat. [00:03:10] I created a proposal for the Urban League around what I could do for them in reference to being their fundraising consultant. And, They hired [00:03:20] me, trusted me, to do that. And within the first year, I raised over a million dollars for that. At that moment, I [00:03:30] knew that the passion that I had to be able to mark the passion around sales and around engagement with relationships could merge with [00:03:40] my passion for community and mission work. And so it was like the perfect marriage for me getting into the non-profit world.

- What led you to Camber?

Oh, man, I was finishing up with the Leukemia and Lymphoma Society [00:05:40]. Great organization. And I had been working there, as their regional director.

And, you reach a point in your [00:05:50] career, I believe, where you outgrow certain areas, right? That's true. and, sometimes, we heed it, and we take the nudge, and other times we don't. [00:06:00] And I was feeling that nudge. It was right around when everything happened with George Floyd. And so, like everyone else in the world, you're rethinking everything you're [00:06:10] thinking.

Your job, your family structure, your work life balance, what does that look like? And so that was in that moment for me. And I said, I think it's time for me to up [00:06:20] level and identify, an organization where the impact goes beyond my last name. I always say this because I mean it with [00:06:30] everything within me.

It's really important that my legacy doesn't stop with the Smiths. And when Camber approached me [00:06:40], they had this unique position for c

Chief Development Officer. the first of its kind for that organization, [00:06:50] and the workaround being able to transform workspaces to be more inclusive was extremely attractive to me to be able to come [00:07:00] in, not just to impact the individual lives in the workspaces and to.

Help companies build more competitive [00:07:10] opportunities, but to understand that the work that is being done has the potential to impact an entire industry. [00:07:20] That was powerful to me.

- Walk us through Cambers Roadmap to Workplace Inclusion, Equity, and Diversity

Camber's roadmap to workplace inclusion, equity, and diversity. We align and partner with [00:13:30] corporations, small businesses, and nonprofits to help and support their needs around workplace, DEI.

And once they become a partner with Camber, we have the [00:13:40] Camber Survey System, which, next year is going to receive National recognition from the American Evaluation Association. It's [00:13:50] going to be a case study. We partnered with Claremont Graduate Center years ago to develop a very robust survey around DEI in workspaces [00:14:00], and in doing so, the work that we're doing and how we are sharing our information with our partners and how we're aligning our [00:14:10] programming.

To support the survey, the American Advising Association has recognized that we've identified a different pathway for [00:14:20] evaluation and research across industries across the board. And so we're going to be recognized next year for that. And we're really [00:14:30] looking forward to it because we've seen a lot of progress with our partners.

And so, the campus survey system is a 2 part survey. We have a workplace component and an [00:14:40] employee component. The workplace component is where we have a leadership to complete the survey. The 2nd. Part of the survey is where the employees complete the exact [00:14:50] same survey, and they share with us their lived experiences versus the vision of the leadership.

That's good. And upon that, [00:15:00] we then, collect the data. And we identify the areas that the corporations are doing amazing at, and then also the [00:15:10] opportunities, where we see that they need to really change, to modify if they truly want to become and build an environment that's inclusive for [00:15:20] everyone.

Based upon that data, we then tailor our programming to align with the needs of that particular partner. And we have programming in [00:15:30] place that helps them to move the needle in any area that the survey has shown that they need help or support in, and that the partners then are [00:15:40] able to streamline all of the programming across their entire organization.

So every single employee has access to all of our programs, resources, and tools [00:15:50] when they become a Camber partner. And based upon that movement and that application of programming, along with our other flagship programming, we're seeing change [00:16:00] happen.

- Your profile lists you as the primary revenue facilitator (I love that description). What are some of the ways you facilitate revenue?

From my long history of being [00:20:50] in development in the nonprofit space, 17 plus years, there is a unique way that I like to think about generating revenue. and now in my role as CEO, it's,[00:21:00] I guess I would say I am the relationship facilitator.

But to be honest, that has always been my model when thinking about revenue is [00:21:10] being able to uniquely identify whether I'm talking about an individual, a foundational corporation, identify alignment with mission around a [00:21:20] common ground or a common cause. And then building it based upon the timing, the alignment, around mission and around [00:21:30] impact. And it becomes not so much me having to ask or beg for money, but just a natural next step in [00:21:40] the relationship that we formed together around this. And go, and I still stick with that. I stick with building [00:21:50] authentic relationships with partners willing to be married to Camber and not to Tiffany, That they're married to the mission of Camber, that they're married to the work we're doing. That they can [00:22:00] see the impact and value that in a way that leads them to contribute or want to be a part of the change, and so my job is [00:22:10] to. Showcase us in a way that the people that are aligned with us, I like to say that is a part of our team, our group, quote [00:22:20] unquote, our people that I highlight us in a way that they're attracted to us, not because we're flashy or we have these striking stats, but [00:22:30] because the impact that they're seeing moves them to action.

Yeah. And the things that you're doing also fit in with their ethos and their being and all their [00:22:40] things. So they're going to line up to it, quick, more quickly than others. And they will want to stick around because it's what they're all about.

- Who are some of your key partners?

Of course, every single partner means everything to us. But strong support from REI, which has been strong for us throughout the years, [00:23:30] Winnebago Industries, Brooks Running, People for Bikes, the VF Foundation, Keen, SRAM, I can go on and on.

Yeah, a lot of the brand partners. Yeti Coolers [00:23:40], We really span across the outdoors and not in a traditional scope of outdoor industry companies, but more of a wider scope around [00:23:50] outdoor health and wellness and environment. And we have a partner, Helen of Troy, who came on board this year. So we're really expanding [00:24:00] on how we impact and the companies that we impact, and we're grateful for every single partner

- You've held roles with The Leukemia & Lymphoma Society, Girl Scouts, and National Urban League, which of those experiences do you draw on most in your role at Camber?

Oh man, that's a good [00:25:10] question. I would say that every single role has prepared me for this position. When I think about [00:25:20] Urban League, I think about that as my foundational piece, right? learning the non-profit world, learning how to make a profit in the nonprofit world, right?[00:25:30]

Those pieces that, beyond the mission and sustainability for nonprofits, are financial, right? And then with the Girl Scouts, it was so much of spreading my wings a little bit. [00:25:40] They hired me to, cover a region. And so I had to move for an impact quickly with a city where I had zero contacts, [00:25:50] right?

So it allowed me to quickly engage and know how to emerge myself in an organization and a community quickly to [00:26:00] have impact. And then when I think about LLS, I was able to take a regional or local type concept and grow it to [00:26:10] impact our national brand at LLS. I had a concept or idea around development that was working in my particular region.

I [00:26:20] have some relationships with some celebrity NFL players, and I was able to merge those two worlds together to have a larger impact on a national model [00:26:30] that they're still doing. So all of these people, I think, have really helped and supported me to be able to work in the industry and in [00:26:40] this space, especially as CEO because I pull it from the mall all the time.

- Are there any initiatives you wish you had more time for?

Yeah [00:27:10] There's never a shortage of things on our list. I'm sure one of the main things that are on our list and that we'll be doing more of this year is we did a pilot called Conversations with Camber [00:27:20], and we did it based upon, when I became CEO, and my entire team, we did, what we called coffee with camber.

And so [00:27:30] every single person on my team, along with myself, talked with all of our partners who were willing to speak with us. We were just checking in, and [00:27:40] we were just seeing what we should be doing more of. And it was a founding idea, and I wanted to do it that way, Rick, because I wanted to hear from [00:27:50] every level of leadership.

The old way of DEI says, let's look at the executives only, let's have a conversation in a room, and then tell [00:28:00] everyone else. I would like to forge it, let's have everybody in the room and have a real conversation. Yeah, fantastic. And they [00:28:10] told us that they wanted to convene together and get together and learn more about some practical ways of how to implement DI in their workspaces.

And so we [00:28:20] created Conversations with Camber, which is currently online right now. No, cool. We've had three conversations with over 600 plus [00:28:30] people wanting to participate. And we understood it was important for us to have for camber to have an [00:28:40] opportunity to get. Leaders together, whether they're a Camber partner or not, if they're in this space and want to learn more around DEI or want to implement different [00:28:50] strategies, we wanted to build a community of leaders that can come together and share what it looks like day to day on how to implement the change that feels like it's [00:29:00] impossible to do.

And so that's what comes with Camber. And because of the success that we've seen in a short period of time, we're looking next year to do some more online programming, but we're [00:29:10] going to take it live. We're going to go live with Camber and do some more convenings live. And so that's my hope.

My hope is that we receive enough funding and support to [00:29:20] be able. To take conversations with Camber live on the road, to hit different regions. And so we are looking forward to be able to do more of that

- Many people might be intimidated to use their voice to advocate for diversity, equity, and inclusion and may not do anything because they think their voice doesn't matter. Tell us how their voice makes a difference.

Let me say this, Rick. your voice is as powerful [00:30:30] as you believe it to be. And because when you believe in something, and it moves from [00:30:40] thought to actual speech, and then speech turns into behavior, right?

You have a thought about something, and you speak up, and then [00:30:50] You say something, and you become so passionate about it, it moves you to action. So no matter to me, no matter [00:31:00] where you are, what level of power or influence you may have, your voice absolutely [00:31:10] matters. And I think people have the fear of not knowing.

What to say or how to say or not wanting to say the wrong thing is the [00:31:20] greatest hindrance to your belief system in the core of who you are. And the moment that you have doubt in your voice, then no, you shouldn't be [00:31:30] speaking. But your voice has so much weight because you're one person who can share a multitude of [00:31:40] words, too many to have a ripple effect.

We just have to have the courage to believe that what we're saying is powerful enough

- How can businesses and individuals get involved with Camber?

Great [00:34:40] question. it's super simple. you can go to our website, camberoutdoors.org. And I reach out there. you can reach out to me on LinkedIn. [00:34:50] Tiffany Smith, you can find me. Don't worry. it's not a ton of Tiffany Smiths,

Probably not. [00:35:00] Also, you can find us on social media @camberoutdoors as well on all platforms. You can send us a DM. You can find us there. We'll [00:35:10] definitely reach out to myself and the team. A great group of individuals who are really inspired about change are happy to support and come alongside and be your [00:35:20] partner and all these things that you guys are doing.

Meetups, for lack of a better term, and things around that are all posted there. Yes. Yes. Things are online, on our [00:35:30] website, on social media. Also, I would definitely say we have a newsletter called The Inclusion Insider where we share, once a month, just what's happening, and what's going on. [00:35:40] I share a little blog every month. And also you can go on our website and just simply, hit the subscribe button.

- Tell us about your favorite outdoor activity.

Oh, Fun question. Fun question. Okay. I, for the first time ever, [00:36:00] Rick, I went horseback riding about a year or so ago.

I Fell in love with it. Oh, my goodness. Oh, my goodness. [00:36:10] The part that I fell in love with the most, Rick, with this is that I like to know what's happening next. I like to feel, and so having to really release, [00:36:20] control and really trust the force in a way was the most liberating thing.

I don't get to do that as often as I'd like, but on a day-to-day basis, I'm either, for the most part, going to probably hit the pavement with a quick job or [00:36:40] run.

- Do you have any suggestions and/or advice for folks wanting to work on diversity, equity, and inclusion in their workplace?

My advice is don't be afraid to start where you are. A lot of times, organizations have these lofty, huge goals to [00:37:30] try to change something that has been in place for centuries, right? And I try to encourage all of our partners that it's okay to start at [00:37:40] whatever level that you may find yourself on.

The key is to just begin. The second thing that I would say is that I wouldn't recreate the wheel. I would identify [00:37:50] organizations or individuals that are part of this work, and I would. Find the perfect fit for you. We would love to service everyone, but we [00:38:00] possibly can't. And so we want to partner with companies that align with us, that align with how we do this work, the way that we do this work, and that aligns with our company values.

And right. [00:38:10] And so we put together a, a consulting guide for people that are looking for different partners in that way, because we understood on the service so many, And so the other part I would say is that [00:38:20] when you do align with someone as a partner, which I think will be key is you align with someone that has proof of impact.[00:38:30]

It's one thing to say something, and it's one thing to dream of the work, but it's another thing to do the work and have the results to show. Yep. [00:38:40] I'm proud to say that at Camber, we're beyond the dream phase and into the impact phase. And so we're happy to offer any [00:38:50] thought leadership to those who are interested.

And we're also happy. To support you in any other organization that needs a guide as you're vetting [00:39:00] other opportunities. Again, our impact focus is the industry. It's not just our bottom line. So yeah. Leverage your experience.

- What is your favorite outdoor gear purchase under $100?

My water bottle, that's good, yeah, that's come [00:39:20] up a few times. Actually, that's good. Yeah, like I said, my go-to is to jog. I am training, I always wanted to run a marathon, and I'm not quite committed. [00:39:30] to a full marathon, but I said I can at least start training for a 5k. So, I'm currently training for a 5k. And yeah, the water bottle right now is my go to.

- What are a couple of your favorite books?

I'm currently reading Great CEOs Are Lazy. [00:40:00] Yeah. It's how exceptional CEOs do more in less time. And so being like such a nimble nonprofit, you don't have to think of, [00:40:10] I have to learn from the best quick. And so I wanted to learn from successful CEOs and behaviors and patterns on their actions to be more efficient, especially [00:40:20] when we have limited resources as a nonprofit but a huge impact.

And so that's been a great read for me because it's not just talking about the day-to-day work, but also [00:40:30] the work-life balance if that's even a thing. You need to be able to create and innovate in a seamless way.

- Is there anything else you want to say or ask of our listeners? 

I would say, to [00:41:30] our, to the listeners, that are on with us, just, thank you just, to those that are Camber supporters and stakeholders, we have an amazing board of directors, a board chair, [00:41:40] Reggie, has just really been just an amazing, a contribution to us.

So, thank you to everyone who has supported Camber outdoors over the years. And I will also say, [00:41:50] be on the lookout. We have a lot of exciting new things. And, as I said before, national recognition will not just change the scope of Camber, but [00:42:00] change the scope of the industry.

So stay tuned for more to come. Lots to come.

Follow up with Camber

Camber Website

Camber: Linkedin

Camber Programs

Instagram

Facebook

X(Twitter)

Follow up with Tiffany: tiffany.smith@camberoutdoors.org

Tiffany: Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

08 Oct 2019181: Mason Gravely talks about his passion for cycling and the Adventure Sports Podcast00:30:15

Mason talks about his many outdoor adventures, the Camp Crate project, how he got involved in podcasting and more.

 
 
Please give us a rating and review HERE
 

Mason talks about his many outdoor adventures, the Camp Crate project, how he got involved in podcasting and more.

Show Notes

First Exposure to the Outdoors

 In college. I was born and raised in Florida and what people may not know a lot about Florida is it there's a huge hunting culture. Deer hunting, Wild hogs called Razorbacks, turkeys, lots of turkeys, just all kinds of hunting. I'm telling you man, tons of people do it, at least where I'm from. So I grew up doing that and fishing as well. Then in college, I just started getting into the more of the sporting side.

I decided to do a big bike trip between sophomore and junior year. A big bike tour across the country and just fell in love from there and kept doing it every summer. And just like the roads across the country, your career takes a lot of strange winding, exciting turns.

Things we talked about

The Adventure Sports Podcast

Camp Crate

Ep. 439: From Alcoholic to an Alaska Adventure Revisited - Robert Shearon

Other Outdoor Activities

Backpacking, Bike Packing, Kayaking

Advice

You gotta be flexible and this is not everyone's story. Some people are going to have a great opportunity quickly, just happened to have a knack for it. But in my experience, I've had to be flexible, very flexible and extremely patient. And work very hard.

Favorite Books/Podcasts

John Brent by Theodore Winthrop

Favorite Piece of Gear under $100

Coleman Camp Stove

Connect with Mason

mason@adventuresportspodcast.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

12 Nov 2024Colleen Miniuk on Personal Growth and Women's Outdoor Adventure Photo Workshops [EP 475]01:09:13

Today on episode 475, I'm talking with Photographer and Writer Colleen Miniuk. Colleen has recently finished her adventure memoir, “So Said the River.” Her first appearance on the show was in Oct 23 on episode 239.

Show Notes

Beyond Hurricane Helene:

Fuel Goods' Journey to Reconnect and Rebuild

Together We Rise T-Shirts


How to Stand Out as a Photographer by Being YOU

Hey . . . 

🎣 Hook: Think successful photography is all about mastering the technical side? Think again!   


The Old Way vs. The Right Way

For too long, photographers have been caught up in the technical side of the craft—perfect lighting, flawless settings, the latest gear. But guess what? That’s not what makes photos memorable. So often, photographers chase after “iconic” scenes they’ve seen before, trying to replicate what’s already out there. This approach can leave you frustrated, exhausted, and unfulfilled because…

  • You lose the uniqueness of your voice — it gets buried under what everyone else is doing.
  • Your photos start to feel flat—sure, they’re technically “perfect,” but something’s missing.
  • The creative joy fades as you chase perfection over authentic expression.

Colleen and I get it, though. It’s easy to feel like you’re just one in a crowd. You may even feel like your voice doesn’t matter because of all the “rules” out there.


Why This Episode Is Just for You

In this episode, Colleen opens up about her journey from technical perfectionist to true artist. And her number-one piece of advice? “Be you.” Dive into what it means to find your voice and create work that feels truly personal and fulfilling.

Here’s a snapshot of what you’ll learn:

  1. How to see the world through your unique lens – Learn why chasing iconic shots actually limits you, and how to break free from the pressure to fit into a “photographer” mold.
  2. Creating meaning over meeting expectations – Colleen shares how she discovered her true purpose by following her own values instead of traditional definitions of “success.”
  3. Letting go of “perfect” – Tips on shifting from technical perfectionism to creating work that’s truly resonant and meaningful for you.

Why Being You Works Better

When you create from your own experiences and unique perspective, you:

  • Connect deeply with your audience—People can tell when work is personal and authentic.
  • Feel more fulfilled—Every shot becomes a story, not just a technical exercise.
  • Stand out naturally—Your work is distinct because it’s you. No one else has your story or your way of seeing the world.

Last Thought to Take With You

The world has plenty of perfectly captured, “ideal” shots. What it needs is your unique vision. Start embracing the weird, wild, and wonderful perspectives you bring—because that’s what will truly set you apart.

Collen Miniuk Photography and Writing 

Colleen Photo Workshops

Books

Galleries

Instagram

Facebook

LinkedIn

Outdoor Adventure Lifestyle Podcast

 Facebook   Twitter   Instagram

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You can contact me here:  rick@theoutdoorbizpodcast.com

14 Mar 2018008 Waypoint- Adventure Travel Mar 201800:13:18
 
 
 
Please give us a rating and review HERE
 

This episode of Waypoint from the Outdoor Biz Podcast is our monthly update on trends and analysis in the The Adventure Travel space. Today I’m speaking with Gabe Artalejo Director of Sales- Key Accounts at Eagle Creek. Gabe tells us how retailers are embracing Adventure Travel at retail and we talk about other ways they are getting involved in this hot category.

Connect with Gabe on Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered

 
04 Dec 2018142: Mary Iannotti- How her inspiration to save Bears Ears led to an outdoor project with Colorado Sierra Club00:43:55

I caught up with Mary Iannotti from digital marketing deva the other day. She drops some terrific learnings on us from her project that was geared towards saving public lands. There is something in here for everyone. Be sure to check the show notes for links to some of her great resources.

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I've been a recreation junkie all my life. I started out by playing in the woods in the hood. I'd go out and we'd ride our bikes in the woods, hike around and we'd go and explore the forts that my brother and his friends put up and climb the trees and do all that kind of fun stuff. And then I got into team sports. I played field hockey and I played ultimate Frisbee for a really long time and when I was in college I took my first backpacking trip. I hung out with friends that really love to hike and they turned me on to this place called Letchworth State Park in New York.

We'd escaped to Letchworth on the weekends and explore. It's a beautiful park. It's got waterfalls and a really cool gorge like a mini grand canyon. I think it was like those days that I hung out in Letchworth that really solidified the fact that I wanted to be in the outdoors as much as possible. I sort of got this wanderlust where, you know, I thought about it back in college, like I really want to bust out, go to the West because the outdoors there is incredible and it's just so beautiful and that really changed kind of my life.

Things we talked about

digitalmarketingdeva.com

Letchworth State Park

Sierra Club Colorado

Bears Ears

Insight Timer

Kristin Carpenter Ogden- Channel Mastery Podcast

Copywriter Club podcast Rob Marsh and Kira Hug

Advice, tips

I would say create relationships with people, go to events, reach out, get to know people. I think a big thing is just being really helpful and share what you know and don't be afraid to share what you know. I've had a few one-on-one convos with people where I just reach out. I reached out to a nonprofit not too long ago and I said, hey, let's just sit down and I'm going to share with you what worked with the Sierra Club Colorado and turn you onto some really cool practices. When I was doing my niche research, I sat down with a few climbing gyms and that was really good. I mean we had some conversations and I just shared what I knew and things come back to you. It may take a little while, but people remember you and it comes back.

Other Outdoor Activities

Rock Climbing

Skiing

Snowboarding

Hiking

Favorite Books

Scientific Advertising by Claude Hopkins
Don’t Make Me Think By Steve Krug
You Are a Badass by Jen Sincero

Best Gear Purchase under $100

Point five purple, Black Diamond Camelot

Connect with Mary

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

21 Nov 2023Exploring Endurance: Uncovering the Outdoor Trails and Adventures of Rebecca Rush [EP 411]00:32:17

Welcome to episode 411 of The Outdoor Biz Podcast, brought to you this week by toughcutie, Premium quality merino wool hiking socks made by women for women in the USA. This week American endurance professional athlete, seven-time World Champion, author, entrepreneur, Emmy Award winner, and motivational speaker Rebecca Rusch joins me. We learn about her very first bike, how she finds all her adventures, where her drive and determination come from, and plenty more.

Facebook Twitter Instagram

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I’d love to hear your feedback about the show!

You can contact me here: rick@theoutdoorbizpodcast.com

Show Notes

00:39 Rebecca Rush discusses her adventures and inspirations.

04:37 Enjoyed outdoors from a young age, shaping career around sport with no master plan.

09:25 A personal adventure on the Ho Chi Minh Trail.

10:05 Evolution of career and industry, with creativity and changes.

14:56 Long-distance activities engage the mind and promote reflection and improvement.

17:38 I was surprised by positive feedback, as it inspired others from my book.

20:19 Unaware of the devastation in Vietnam, Dad's words led to realization, and career pivot for more impact.

23:26 Rebecca wants to explore famous routes like the Ho Chi Minh Trail and Silk Roads but is also interested in untouched areas in Idaho for bike-packing expeditions.

27:12 Rebecca’s advice: Start small, use resources, and consider your skill level. Find guided trails for safety and convenience.

Links

Rebecca Rush Socials

IG, FB, LNKN, TWT, YouTube,

Website

Be Good Foundation

Shop Rebecca Rusc Collections

Discount code: ODBIZ15

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

17 May 2022National Wildlife Federation’s Aaron Kindle, protecting America’s outdoor experience with cherished landscapes and wildlife that has helped define and shape our national character and identity for generations. [EP 329]00:35:47

Welcome to Episode 329 of The Outdoor Biz Podcast with Aaron Kindle, Director of Sporting Advocacy with the National Wildlife Federation. Aaron is a lifelong Westerner, originally from Wyoming, who possesses a deep appreciation for the West, its people, and its wild country. 

 
 
Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
11 Jul 2023Stephen Baird and TrackFly are making the dynamic outdoor supply chain accessible to ALL businesses. [EP 392]00:42:47

Episode 392 of The Outdoor Biz Podcast and my conversation with Stephen Baird, Founder and CEO of TrackFly. The evolution of the supply chain has been exclusive to the largest corporations. At TrackFly, they are making the dynamic supply chain accessible to ALL businesses. We live in an age where high technology goes with us everywhere, in our pockets. Yet, for small to medium retailers, the tools to access the digital supply chain are still far out of reach. Forcing them to jump from system to system just to access basic information needed to make their business successful. There is a better way. TrackFly is building the tools to break down those walls and introduce a fully integrated trade network and empowering brands to SEE their products like never before and retailers to SELL like never before.

 
 
Love the show? Subscribe, rate, review, and share!
 
Sign up for my Newsletter HERE.
 
I'd love to hear your feedback about the show!
 
You can contact me here: email: rick@theoutdoorbizpodcast.com
 
Or leave me a message on Speakpipe!

Brought to you by

Show Notes

Is there a relatively close place in your county or state where you can get your Fish on, so to speak?

There absolutely is. And is any good fly? Fisher Fisherman knows. I won't tell you all the special ones I know about. One of the things I've really gotten into recently is just getting into the high alpine lakes and streams. Kind of chasing more of the bit harder-to-find species, from grayling to brook trout to cutthroat. And that has just been something I've absolutely gotten hooked on because you can't get away to a quick fishery like the Pearla River here in Utah.

Who took you fly fishing for the first time?

It was the old man himself, my dad. It's something he always did growing up. Um, you know, it was something that he just always was passionate about. And I remember being, and I think, I was probably seven or eight years old. And just begging to go with him to the river.

How has TrackFly expanded beyond its initial industries?

TrackFly has formed a partnership with the fly fishing industry and plans to expand into the cycling industry, ski and snow sports, and outdoor retailers.

What kind of companies has TrackFly collaborated in these industries? 

TrackFly has started collaborating with well-known companies in the cycling, ski, snow sports, and outdoor retail industries.

What is TrackFly view on the importance of independent retailers?

TrackFly believes that independent retailers are in a great position to benefit from their technology and emphasizes the importance of servicing these retailers.

How does TrackFly view the resurgence of physical stores in retail?

TrackFly sees physical stores as the backbone of retail and believes there is a resurgence in their importance.

What is TrackFly's mission and focus?

TrackFly is excited about the progress and mission of its technology platform for optimizing the movement of goods.

How does TrackFly address data privacy concerns?

Trackfly prioritizes protecting the retailer's life savings and confidential information. They have been successful in addressing data privacy concerns.

How does TrackFly help retailers in the fly fishing industry?

TrackFly helps retailers navigate the supply chain and ensure they have the right products for customers in the fly fishing industry.

What kind of retailers does TrackFly work with?

TrackFly works with both single-door and multi-door retailers, specifically focusing on independent specialty retailers.

What is the core value of TrackFly and its approach to business?

One of the core values of TrackFly is inclusion, allowing every retailer, including small businesses, to participate and have access to the same technological capabilities as big retailers.

Tell us about your favorite local place to fish; how about somewhere not in UT?

One of my favorite places is actually the coastal rivers up on the Olympic Peninsula. If you've been up there, I mean, just fishing in a rainforest, it's beautiful. It's green, it's lush, and one of my favorite species to fish for is steelhead. The steelhead that comes into those rivers is just so fun, and it's a bit more challenging. You know, you've really gotta hunt them down and work hard for it. But if you can hook into a coastal river, steelhead right up there in the Olympic Peninsula, you'll never wanna leave.

Do you have any suggestions and/or advice for folks wanting to get into fly fishing as an activity?

The best advice I could give is to find somebody, find somebody, you know, that's done it. If you don't have somebody, find a local guide. I can't speak enough to how great there are just so many wonderful fly fishing guides. They're all over the place, and you'll be able to go out with them; they'll be able to tell you about different gear. They'll be able to tell you about different methods and whatnot. And they're just; they're just amazing people.

How about working in the fly fishing business?

The one thing I would say that I've seen, that I've been so impressed with in the fly fishing industry, is the power of relationships. Building out those partnerships with reps, with brands. And building out that ability to really lean on and rely on each other. Some of the most successful retailers I've been able to work with and speak to over the last several months, you talk to them about the relationships that they have, not just with their consumers, but with their brand partners, right, with their reps. And when you can lean on each other and have that level of connection and partnership, it just makes it much better to make those decisions.

And then the second thing I would say is the relationship you have with your customer. Building a community that is what gets those customers into your door. Because you have that community aspect because you have that knowledge and that experience.

What is your favorite fly fishing gear purchase under $100?

There's a really cool little product that I came across about a year or two years ago, It was kind of right during the pandemic, actually. It's from South Fork Products. They're actually based outside of Boise, Idaho. It's a small little magnetic fly catch. It has the tacky rubber material on it that you can hook a fly into. But it has got this incredibly strong magnet. My fingers are not great at holding these small flies. And I'll tell you what, I can’t count the number of times I've dropped one, and this magnet has just caught it.

How about some of your favorite books?

Let My People Go Surfing, Yvon Chouinard

Gary Paulson's Hatchet

Is there anything else you want to say or ask of our listeners?

Anyone that reaches out can go to our website at www.trackfly.com; let us know that you heard about Track Fly on the Outdoor Biz podcast here with Rick, and we would love to throw something special your way.

Where can people find you if they’d like to follow up (email, Twitter, Instagram, etc)?

Our website is the best www.trackfly.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

29 Jan 2019146: Ammi Borenstein: Ammi and I talk about K2, and his work on the Higg Index Outdoor Brand & Retail Module00:49:06

Ammi tells us about his experience working with K2 and Outdoor Research and the work he’s doing to help brands navigate the Higg Index Brand & Retail Module.

 
 
 
Please give us a rating and review HERE
 
 

 

Show Notes

First Exposure to the Outdoors

I grew up in New England in a family that really wasn't much of an outdoor family, but the little bit of exposure I had to the outdoors told me that I just absolutely loved it. So right after college I bought a one way ticket to Seattle and I have yet to buy the other half back.

Yeah I moved out here and quickly evolved to spending as much time as I could up in the mountains. I did a bunch of hiking, backpacking, mountaineering rock climbing and a fair amount of paddling. And back then a weekday ticket at a place like crystal mountain was about $12 and instead of the hundred dollars said it is now. There was a huge amount of opportunity to get out and have some fun. And my version of slopeside accommodations was camping out in the crystal mountain parking lot.

Things we talked about

K2 Sports

Outdoor Research

Dana Design

REI

YKK

Seattle Central College

School of Apparel Design and Development

Higg Index

Linkedin article

Outdoor Industry Association

REI Product Sustainability Standards

SNEWS article

MEC

Advice, tips

We all started somewhere. So based on my experience, my number one piece of advice for people looking to get in the outdoor industry is focus. Because you hear a lot of people say, oh I love the outdoor industry, I want to be a part of the outdoor industry. How do I get into the outdoor industry? But when you really break it down, there are a lot of vastly different roles. I mean, you and I have had different roles over the years, yours has been more sales oriented and mine has been focused on product. There's marketing, there's finance, there's logistics, sourcing, distribution, retail. And so I tell people, focus on the part of the industry you like and are experienced in. Like if it's product great, that opens up one whole set of traIning and direction and opportunities that you can take. If it's marketing, well that's a really a whole different path that might be at the same company, but it's a different skill set. So I really tell people, it's a great industry. It's super exciting. It's tons of fun, focus, focus, focus, focus, and that just gives you many, many more opportunities across many, many more companies.

Other Outdoor Activities

Backpacking

Paddling

Favorite Books

The Good Rain by Timothy Egan

Best Gear Purchase under $100

durable fleece gloves

headlamp

clif bar

Connect with Ammi

Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

15 Jun 2021The Big Gear Show with Outdoor Pros Sutton Bacon and Kenji Haroutunian EP 28000:34:41

Sutton and Kenji tell us how the idea for the show came to life and some of the coolness we’ll see in Park City this summer.

 
 
Please give us a rating and review HERE
 
Show Notes

The Big Gear Show

Darren Bush

Kenji Consults

Nantahala Outdoor Center

Outdoor Industry Association

Lance Camisasca

Outdoor Retailer

The Outdoor Press Camp

Paddlesports Retailer

Rutabaga Paddlesports

A16

John Mead

Park City

Grassroots Outdoor Alliance

Connect with Kenji and Sutton

kenji@thebiggearshow.com

sutton@thebiggearshow.com

info@thebiggearshow.com

Facebook

Instagram

Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
Snippets
04:11 - 04:26 More curated, More focused events
09:31 - 09:12 Inspiration for an Outdoor Show Outdoors
11:27 - 11:47  The Demo is Awesome
28 Sep 2017037: Katie Boue- outdoor advocate, climber, former van-dweller, and avid road tripper.00:30:41

Katie likes to create – content, communities, and campaigns. Her preferred space for creation is within the outdoor industry and she has some great tips for all of us content creators.

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

My parents have always really been adventurous, not necessarily outdoors all the time but they're super adventurous people. The only cruise I've ever been on was to Alaska when I was a kid. My dad used to drag me to Yosemite when I was like oh man I want to hang out with the neighborhood kids and ride our razor scooters. I'm from Miami so it was a very different exposure to the outdoors. There's so many people in the outdoor industry that I feel have these great stories of how they grew up you know with the mountains in their backyards. I still don't even know how to ski properly so I'm definitely very grateful for having come into this space kind of later in life.  I was in college and started climbing at this gym Tallahassee Rock Gym in flat Florida but we went on a trip to go climbing and I mean that changed everything.

Things we talked about

Morning Fresh

Outdoor Advocate Network

OIA

Conservation Alliance

Advice, tips

I think that there's this overarching theme and and these actions that anyone can take. The first one you have to be part of this digital community it really is such a strong active community yet it's so important to be a part of it. Add your voice, it's amazing how many people I talk to you that are my generation or even older and they just won't do it, they just don't embrace it. Tt's like man come on you got to get with the program. I mean I get it whenever a new platform pops up or there's an update, I don't want to go change everything. SO what do is find what you enjoy. I also think that everyone can start checking out their analytics. It's super easy to just jump in and learn so much. You can learn when your audience is online most and cater your posting to that. You can learn who your audience is like where these people come from what cities they are from with a gender breakdown and age breakdown. It's so informative and I think it'll really shape the way that you produce content. Whether you're selling a product, a hard good or you're selling content, an idea or service, local or national building a community is so important. And it happens so organically on social, so there's like no excuse not to write.

Other Outdoor Activities

Favorite Books

old guide books

Best Gear Purchase under $100

National Parks Pass

Apps, Tools, Podcasts

hootsuite- iPhone  iPad

Hotels Tonight- iPhone  iPad

Yelp- iPhone  iPad

Connect with Katie

@katieboue on all the socials

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

17 Oct 2023Embracing the Zero Drop: Brian Beckstead Shares the Outdoor Journey of Altra Footwear [EP 406]00:36:18

Hey everyone, welcome back to The Outdoor Biz podcast and Episode 406. Today, I’m talking with Brian Beckstead, Co-founder of Altra Footwear. After 11 years in the run and outdoor specialty retail space, Brian worked to create Altra Footwear with Golden Harper. He built a sales team as VP of Sales, pioneering the early years of Altra before becoming President. He then worked to finalize and transition of Altra from ICON Health and Fitness to the VF Corporation. Brian currently focuses on Strategic Projects and PR. He is an avid outdoorsman who enjoys problem-solving and strategizing, usually in the mountains trail running or fly fishing where he says . . . ideas thrive!

 
 
Love the show? Subscribe, rate, review, and share!
 
Sign up for my Newsletter HERE.
 
I'd love to hear your feedback about the show!
 
You can contact me here: email: rick@theoutdoorbizpodcast.com
 
Or leave me a message on Speakpipe!
 
Brought to you this week by The Running Event
 

Show Notes

[00:02:15] Initially reluctant, Brian joined the track team in junior high and ended up enjoying it.

[00:06:20] Brian started working at The Running Store at 16, now in the industry for 25 years.

[00:08:26] Two shoe nerds experiment by putting a shoe in a toaster oven and turning it into a flat shoe. we'd always kind of been a little bit In the barefoot movement. we always like to finish our runs doing strides, you know, sprints barefoot on grass

[00:10:12] Since we took out the drop in the shoe, we needed a name for this. And so we coined the term somehow it came up with, we coined the term zero drop. That was our, that was our concept. And so that was something that, uh, with the ultra brand we still use to this day is zero drop

[19:55:09] I had the CEO of ICON, our ownership group, pulled me in one day and he said, Hey, Brian, you know, we really want to take ultra to the moon.

We want you guys to be as big as you possibly can. And he said, we are, uh, we're looking at some investment groups, uh, for Altra. And I was like, what investment groups are you selling us? Like, well, not necessarily. Like we're going to be meeting with some people over the next two weeks. And I ended up meeting with VF a week later, not even knowing that my company was up for sale as founder and president of the president at the time.

So it was a bit of a shock. We were not prepared for that acquisition

[00:14:29] We all had different roles, but we helped each other in every aspect of the business. Golden focused on research and development, Jeremy on website marketing, and I ran the sell side. Golden and I collaborated on designing shoes and I tested them in trail races.

[00:21:38] REI is our biggest account, specializing in Altras. Our focus is on run specialty and full service running stores. We also branch out online but primarily wholesale.

[00:24:16] Angel investor Joe Morton and the narrator's father were influential mentors. Morton took a risk and had a positive influence, while the narrator's dad helped in desperate times.

[00:29:31] I have a daily meditation practice that brings mental clarity and emotional balance, derived from departing a strict religion. It's the most beneficial part of my routine.

Favorite Books: One of my favorites is Thinking Fast and Slow by Daniel Kahneman. It's an absolute gem just in terms of the way the brain works. So I find that those types of things very fascinating. I read all sorts of stuff. I'm just reading one right now, Boliviar of Simon Boliviar, who's just amazing, kind of like George Washington of South America.

[00:32:14] Favorite Piece of Outdoor Gear: The Katadyn BeFree 0.6L Water Filter is a convenient way to carry and drink water directly from natural sources like rivers and lakes while fishing or trail running. It is durable, affordable, comes in different sizes, and has an effective filtering system.

[00:34:52] Brian is active on social media and, open to feedback, loves the outdoor exercise industry.

Follow Brian

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

14 Nov 2023Driving Outdoor Gear Carry: Suweeka's Cutting-Edge Bike Carry Solutions [EP 410]00:55:15

Welcome to Episode 410 of the Outdoor Biz Podcast. Brought to you this week by Four Wheel Campers. Today I’m talking with Kirk Ohly and Spencer T Houser about their new project Suweeka, a modular, vehicle rack system – engineered to support the lifestyle of active and passionate people in original and innovative ways.

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Show Notes

First Bikes

Spencer

Takara BMX Bike

First 10 speed

Kirk

Moxie - Monoshock

First 10-speed

Favorite Books
He headed up the iPod & iPhone team and also started the NEST brand.
a husband and wife team that moved from Vermont to Anquila and followed up on their crazy idea to open a beachside restaurant. It's a great read, and it didn't dawn on me until we started Suweeka that it's a great take on starting a business.
 

Favorite outdoor gear purchase under $100

This hasn't changed from my last appearance, A hammock from Eagles Nest Outfitters. I think we have six of them right now
 
Also, a special mention for @Belmont Blankets. They are the kind of blanket our parents carried, and we didn't understand why. They are cozy and bombproof, and now my kids fight over who gets to share mine with me.
 
Dometic water jug and rechargeable faucet
 
Knipex tools
 

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

16 May 2023Race Director Ian Burnett and the 2023 Outdoor Iron Horse Bicycle Classic [EP 381]00:22:20

Hey everyone welcome to Episode 381 of The Outdoor Biz Podcast. The Iron Horse Bicycle Classic is hosting the 51st edition of this annual event Memorial Day weekend May 26, 27 and 28 2023! Today I’m talking with Event Director Ian Burnett. Brought to you by The Big Gear Show

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Show Notes

How'd you get into the outdoor life and more specifically, mountain biking?

I was lucky enough to be born and raised here in Durango. so yeah, I was able to surround myself with bike racing and outdoors and getting to enjoy that. And that's kind of just what this community's all about is bike riding, but also just outdoor activities and really getting to be outside.

So, I grew up doing that and, race mountain bikes all growing up and then ended up racing professionally on the road for a couple of years and then have, kind of slowly. gotten into coaching and, race support stuff. And, this will be my second year doing the directing for the Iron Horse. So, yeah, it's a pretty special race and then it's a pretty special thing that I get to do, for a living.

You're the second generation to, to be affiliated with The Iron Horse. Do I have that right?

It’s kind of had a couple directors throughout the years. the longest-running being, Ed Zink and Gaige Sippy. Ed was the founder and had run it, for many, many years. And then Gaige did another 18-year stint. Then there was a couple of other single-year, couple-year people throughout there. This will be my fifth year being part of the organization and then, my second year doing the full director role.

So for some of our listeners who might not know, tell us about the Iron Horse Classic. How it started, what it is, etc.

It’s our 51st year. The competition of it really started with two brothers, the Mayer brothers, one was a train engineer and the other one was a bike rider. And they bet each other candy bar on who could get to Silverton the quickest, Durango to Silverton. And, so they set that up one day, raced each other, and from there, Ed Zink, our founder, kind of was like, wait, that sounds like a pretty cool idea to, you know, race the train to Silverton every year. And Durango wasn't in the tourism world as much. It was definitely coming out of that mining era still. And so tourism and trying to find something to bring people to town was a big thing for Memorial Day weekend. And, so it's kind of grown from that.

So we can't leave everybody hanging, that first one, who won the biker or the, or the train? The biker. He was very strategic in how he planned it and he pulled it off and, and he actually came back for the 50th last year and rode it.

So what kind of people attend, obviously bicyclists, but I'm sure now it's kind of a full-on event, so I'm sure there are tourists as well right?

Yeah, we bring in a ton of people. Our largest category is our tour stuff that's really going back to racing the train. All the people that race each other and do the race categories, you know, they race each other more than anything. And then the tour stuff is really the accomplishment of number one, getting to Silverton over two mountain passes, and then, if you can make it within the three and a half hours it takes the train to do it over those 50 miles. So, that, that's our bread and our butter and really what we've relied on and what is historic about this event.

What are some of the other events?

We really kind of, started to get back to try and embrace that festival atmosphere after Covid, which really put a dent in our festival side of it.

We brought it back pretty quickly, just the race. But now that we kind of have that clear, vision, we're back to hosting more of that festival side. We're doing, a fun race for packet pickup, there's a bike parade that's part of a brewery. Friday night they launch a Face Pint Ale, which is an Iron Horse specific beer.

So yeah, we just, we have kind of have our fingers in as much as we can to really give back to the community and support the people that support us.

What kind of train was the original? Was it steam-powered or coal-fired?

We're a coal-fired steam train here. They just converted them to some other, products so it's not so damaging to the environment. It's mainly our fire risk they've had. So they're running oil ones a lot, which are, they look the same as the steam. They're still a steam train. It's a state steam train. It's, really the big one for Durango. It's a narrow gauge steam train. So it's the only one the country still running that's on the narrow gauge. it was kind of standard way back when. That's kind of what really draws, The train enthusiasts on that side.

What do you think has driven the growth over the years? Obviously the growth in mountain biking, but is there anything else? Becoming a tourist destination, is that really putting you on the map?

Yeah, that's definitely a big part of it. And, you know, it's had some strong leadership. It's really helped keep it fresh. And just not being stuck, you know, here's the way we do it, and that's the only thing we do, and to be able to kind of have those other fun things.

So I bet you've had some repeat attendees. What do you think keeps 'em coming back?

I think a lot of it's just the community and the excitement of being able to come to Durango. We've started to really keep track of that. We've got two people that have done it 32 times, two people that have done it 29 times, and two people that have done it 28 times. There are some pretty diehard people out there, and I think it's just really, the community, the fun weekend. That achievement of being able to make the ride. Right. You know, if it's a beautiful day, it's a pretty special place to be on a Memorial Day weekend.

Have you had some bad weather?

Yeah, and this year was a big one, the weather's been on, on and off, but, we've had so much snow we've gotta watch out for avalanches or things like that.

That's gonna be our big one really for both the train and the cyclists. The train I think is gonna do okay, but yeah, it is very much a possibility that they could have interruptions due to snow sliding

Does planning the following year's event keep you busy the entire season? Once the race ends and everything's done, do you take it all down, or do you immediately kick back in for next year?

We get pretty close. I'm trying to make it a little more that way. We've definitely relied on our community and our locals. I want to kind of branch out and kind of keep the word out about the event. You know, do more things like this and telling our story to the community through podcasts and other things. And just keep the excitement high

What other outdoor activities do you participate in?

We were lucky enough to have a lot of snow this year, so I got to get out and cross-country ski. Rafting, kind of just getting out to the southwest and be able to, you know, jump on the water, do those kinds of things. pretty open-ended.

Do you have any suggestions or advice for folks wanting to get into the outdoor industry?

Yeah, I think, a lot of it comes down to kind of what we were talking about of just like your inspiration and finding that clear vision of what you want your product or your, brand or event to be, and kind of what that represents, as an actual product and, and what people see the company as. And it's the ability to give back or support things or help innovate things.

I think that's the biggest thing that we try to do, is just kind of, look at all those things and, and make it better and try to make the community of events and bike racing better. Continuous improvement.

In all the years you've been doing this now, what do you think on the business side of it has been your biggest learning? What do you think's been the biggest eye-opener for you and the most things you had to learn to make it happen?

Yeah. I mean the process is the process. Knowing your community and what its tolerances are. What they want so you're not at a negative with your community off the start. But I think the most I've learned is really just kind of what your marketing is and what your story is.

So much of bike racing these days or events is getting people to come to them and really depends on you telling the story that. They should come because it's, it's a good story and a good feeling and a good, event. I think that that's the biggest thing I've learned is what story you're telling, what you want it to be.

What's your favorite piece of outdoor gear under a hundred dollars?

For cycling it's a lot of cycling computers have been the fun one. Really getting to explore new things. Having that accessibility to throw your computer on your bike and go explore a new route. Cuz you have that access now and you can wander, but you can also get to explore some new things that you've dug out through the maps and those things. I think that's some of the fun things.

How about one of your favorite books?

David Sedaris, that's kind of one of my, you know, big ones. Me and my wife read him quite a bit and he just came with a new book, so that's been kind of top of mind recently. Happy Go Lucky.  And really trying to just stay engaged with the cycling world too, in that same kind of footnote of magazines, you know, all the media. We have, a new media source that just came out through town, so yeah, it's a, it's an amazingly changing world.

As we wrap up, is there anything else you'd like to say or ask of our listeners?

Yeah, I think just, we're excited to be continuing on past the 50th and looking forward to just kind of having that continued growth and trying new things and offering, you know, the new newest things in bike racing, whether that's gravel or who knows what's gonna be next, you know, so it's a cool, changing world, and we like to change with it and kind of be a part of that.

So, be excited to see anyone come out and enjoy the four corners for Memorial Day weekend. It's a beautiful place.

Follow up with Ian and the Iron Horse Bicycle Classic?

ironhorsebicycleclassic.com

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

23 Nov 2021Upholding The Grit And Ruggedness Of The Old West With Seager Outdoor Clothing Founders Elliott Shaw, Case Anderson, And Mattson Smith. [EP 304]00:41:31

Seager Clothing wants to be synonymous with grit and ruggedness. Seager’s founders, Elliott ShawCase Anderson, and Mattson Smith, created a brand based on their love for the outdoors and toughened by the challenges they faced in building their business. In this episode, Rick Saez talks to Seager’s founders about the great outdoors. We learn how they got into outdoor activities, how their friendship gave birth to Seager, and their experiences growing their business. Tune in for more outdoor adventures and business ideas with Rick and his guests.

Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

9:56 - 10:07 How did Seager get started? [EP 304]

12:27 - 12:32 Why start with clothing? [EP 304]

17:19 - 17:27 You made up the name? [EP 304]

19 Dec 2024EP 486 Ricks Riffs Happy Holidays00:00:56

Thank you. Whether you've been tuning in every week, catching up on past episodes, or just discovered us this year, your support means the world. Because of you, we've shared some incredible stories, introduced you to inspiring guests, and hopefully sparked a little extra wanderlust in you.

Show Notes

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22 May 2018104: Bill Dawson- A life and career dedicated to The Outdoor Biz00:46:13

Bill has made a great career for himself in both the Outdoor and Fly Fishing Spaces. He tells us about his work with REI getting their Adventure Travel Program off the ground, his transition into fly fishing with Sage, how he parlayed his entrepreneurial spirit into a successful repping business on the East Coast.

Bill has made a great career for himself in both the Outdoor and Fly Fishing Spaces. He tells us about his work with REI getting their Adventure Travel Program off the ground, his transition into fly fishing with Sage, how he parlayed his entrepreneurial spirit into a successful repping business on the East Coast.

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

My Dad started us off early and so I grew up hunting and fishing and camping with him and actually went to the Orvis fly fishing school in 1969. And that's when you stayed in the motor coach in across the street from the bamboo factory and went out in the pond factory and learned how to cast and whatnot.

So we did that, got a little fishing in and interestingly enough I did that with a cast on my leg so I didn't get to wade in any of the streams and do that portion of the school.

But then I got into skiing. That was back in the early days in Pennsylvania and I can still remember to this day my dad coming back from a European business trip and handing me a brand new pair of leather buckle boots. And up to that point you had tie boots and you had a little tool that you could pull tight on the laces and get them tight enough.

Things we talked about

W Dawsons Inc

Orvis

REI

Mountain Travel

Sage

Rio

Reddington

Patagonia

Umpqua

Kamchatka

Highland High School Lacrosse

Project Healing Waters

Fishermans Conservation Association

National Wild Turkey Federation

Trout Unlimited

Advice, tips

I've certainly heard it on your podcast numerous times and, and I'm a product of that, but you know, following that passion. Like I mentioned, you know, trying to join your application with your vocation. I do believe that and it certainly came to fruition with me and I've heard it from many others on your podcast, so it is something to make sure and tuck in your pocket and understand that over the long haul, if you have a passion for it, you're probably going to be successful at it in some way, shape or form.

Some other things I would pass on, and these from my coaching days and I would be remiss in not mentioning. My son will laugh because I always told the kids that it's a game of inches. Every little inch counts. You miss a goal by an inch. You missed the ground ball by an inch. So it truly is a game of inches. I think that plays into the game of life and the game of career as well. You really do have to pay attention to the details there and make sure that you're not missing any of those inches along the way. And finally I always told them that we're not going to use the phrase practice makes perfect because I have no aspirations of being perfect. But practice does make permanent. So practice, practice, practice.

Other Outdoor Activities

Waterfowl Hunting

Deer Hunting

Favorite Books

Michael Connolly and the Bosh series

The Reacher series

James Patterson

Alex Cross

John Grisham

Best Gear Purchase under $100

Buff

Thermacell Hand Warmer

Connect with Bill 

bill@wdawsons.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
27 Jul 2024Novice to Nomad: John Ensley's Sailing School and Outdoor Digital Nomad Lifestyle [EP 453]00:32:51

John Ensley chases the sun from the Pacific Northwest in summer to Baja California Mexico in winter, as one part professional sailing instructor and one part running a virtual financial planning business. As founder of Cruise and Learn Sailing International and loves sharing his knowledge, experience and passion for sailing. John feels strongly that it isn’t just about sailing skills and certifications, it’s really about designing an amazing lifestyle and living the life of your dreams.

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Brought to you this week by Tee Public

Show Notes

04:27 John went on a trip to Mexico, sailed down the beautiful Pacific coast, and managed to stay connected for work while enjoying the journey.

09:02 Their process: Complete bookwork online and then practice on the boat. Subscription option for affordable monthly payments.

10:41 Variety of courses came from teaching sailing for 8-9 years.

13:14 So that's the second reason that people pursue certifications is so that they can go charter in different places. And then thirdly is insurance

17:28 Select a sailing school that aligns with your specific goals and preferences, ensuring that you have an immersive and educational experience on the water. It's important to have a conversation with the school to understand their philosophy, instructors, boats, and operations. Consider your goals, whether it's day sailing on local lakes, buying a boat, or chartering internationally, and find a school that matches your needs and personality. Remember that the cheapest or most expensive option may not always be the best, so focus on finding the right fit and value for your sailing experience.

22:47 I'm really into blending work, play, and technology. I even came up with a 3G dongle back in 2009, and cellular technology has been a big part of my journey.

24:40 A friend from my sailing class is now teaching in Puerto Rico, living on a boat.

26:45 Sailing requires training for advanced navigation and skills.

28:43 Johns favorite outdoor gear under $100, a poncho liner. And his must-read books, The Four Hour Work Week, Bank on Yourself, and the Shannara series

Learn More

So the very best way is to visit our website, cruiseandlearnsailing.com. There are a couple of links where you can set up a free 30-minute video consultation with us. You can also just reach out with an inquiry form or email.

Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter

Keywords

Sailing #Cruise and Learn Sailing International #US Coast Guard master credential #Sailing instructor #Big Lake Youth Camp #Sailing school #Mexico #Tim Ferris #The 4 Hour Workweek #Entrepreneurship #La Paz, Mexico #Puget Sound #San Juan Islands #Sailing trips #NauticEd #Immersive experience #Sailing certification #Navigation

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

25 May 2021TAC Rentals let's you live the adventure van life for a week or weekend then hand the keys back! [EP 277]00:46:03

Travis and I talk about his inspiration to help more of you have great outdoor adventures. He tells us about his complete packages that allow you to live the van life for a week or weekend then hand the keys and gear back to him to be cleaned and prepped for the next adventurous folks.

 
 
Please give us a rating and review HERE

Show Notes

Intro to the Outdoors

I grew up here in Colorado. I was born and raised in Colorado Springs. And so kind of did everything you might expect a young Colorado kid to do growing up. I was out camping with my family and biking and fishing and hunting and just kind of were what we did.

Fountain Valley School

Crestone Needle

Have Fun, Do Good

Our program sets aside $5 for each day a customer rents a vehicle and puts it in our donation bucket.  That means every day you are out camping in the woods or skiing you are contributing back to the outdoors you are enjoying.  That is Adventure with Impact.

We select projects and partners that align with our mission and fund them one at a time.

Carbon Offset Fleet

We have partnered with Colorado Carbon Fund to offset the carbon from our vehicles using regenerative farming practices locally to reduce our air pollution here.

Electric Vehicle Discount

Got an EV already? Great, send a photo of you with your vehicle and we will email you with the 20% promo code to be used when booking a trip.

Outdoor Biz Listener Discount

Get 15% off rental using code OUTDOORBIZ15 which will be good for any trips booked before June 1 (trip can happen later on)

TAC Rentals

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YouTube

Contact TAC

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Snippets
00:03:01 - 00:03:31 How Travis Got into the Outdoors
00:05:25 - 00:05:39 What does TAC Rentals do?
00:38:11 - 00:38:44 Advice to get into the Adventure Business

17 Sep 2019178: Shelby Stanger- We talk Journalism, Podcasting, Adventure and more . . .00:39:32
Shelby Stanger tells us how she got into journalism, her outdoor biz experience with brands like Vans and plenty more.
 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I grew up in San Diego and I grew up surfing. So my first experience with the outdoors was really through the water. And every summer my mom sent me to this amazing summer camp called Mission Bay Aquatic Center. My father had passed away suddenly when I was 11 and so after that my mom was, you know, a single mom. She taught at San Diego state and this camp was discounted if you were an employee of San Diego state. It's an incredible camp. In the morning you sail, you Waterski Kayak or you surf and then in the afternoon you do all those activities. So I was really lucky. I grew up around the water. I think in the water it was a place where I figured out a lot of answers I could never figure out on land.

Things we talked about

Shelby Stanger

Wild Ideas Worth Living

Mission Bay Aquatic Center

La Jolla Village News

Surf Diva

Vans Warped Tour

Outside Magazine

shopeatsurf.com

Outdoor Outreach

Box Union

Creative Mornings

Advice

I just gave a talk at this place called creative mornings about how to turn your wonder, your idea, your wild idea into action. I think the biggest thing is if you want to have a career in the outdoor business, you've got to go work for someone or intern somewhere. It's like, just start and that's what all adventurers say. Like sailors, there are sailors who untie the dock lines and there are sailors who just stay on the dock and fixing their boat and we want to be the guy who just unties dock lines and goes. You got to get out there. Yeah. Just start.

Other Outdoor Activities

Hike, Run, Surf, Yoga

Favorite Books/Podcasts

Tim Ferriss Show

All the Wiser Podcast

The War of Art by Steven Pressfield

Big Magic by Elizabeth Gilbert

Deep by James Nester

Favorite Piece of Gear under $100

Foam Surfboard

Connect with Shelby

Shelby Stanger

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

27 Feb 2024Adventure Trailblazing with Mari Bodensteiner and The Space Trailers Story [EP 428]00:28:52

Welcome to Episode 428 of the Outdoor Biz Podcast with Mari Bodensteiner and Space Trailers. Mari grew up on the backwaters of the upper Mississippi. She is an avid hiker and amateur angler. Before her career in marketing, she taught English and Rhetoric at several universities across the country. Additionally, she contracted with the State Department to develop international educational programs in Southeast Asia and Eastern Europe. She currently works to grow the SPACE Trailers brand and is most inspired by the passionate consumers that she gets to interact with each day.

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You can contact me here: rick@theoutdoorbizpodcast.com

 

Show Notes

  • 00:00 The individual discusses their transition from teaching to a marketing role, emphasizing the influence of lifelong learning from education on shaping their career path. They note a connection between teaching rhetoric at the university level and their current role as a marketing director, highlighting how the communication principles they taught, such as ethos, pathos, and logos, directly translates to marketing messaging.
  • 04:15 Chris and Rich have collaborated for over 30 years in manufacturing and entrepreneurship. They have a strong background in manufacturing and have successfully built numerous companies together. They recently acquired a company called space trailers from two eccentric brothers in Minnesota, and are now working with their family in this dynamic.
  • 07:37 Families are enjoying the convenience and excitement of cross country road trips with compact trailers, freeing up extra space in their jam-packed vehicles for bikes and kayaks. There has been a surge in the shipping of these trailers, which are compact and lightweight, and can be stored vertically for easy delivery. This increase in demand for trailers is attributed to the transition back to a hybrid workplace or less flexibility in work arrangements.
  • 10:03 Choose between a high rider and a low rider based on preference, considering the hitch height for vehicles like vans and Jeeps. In 2023, a new high rider XL was introduced, offering 20% more space, higher sides, a heavier axle, and additional wells for carrying more gear. This new trailer received positive feedback for its increased capacity, prompting requests for even higher sides.
  • 15:21 At trade shows, we actively engage with consumers by encouraging them to visit our booth, share their experiences, and connect with us on social media. We also refer them to relevant consumer-driven social media groups for quick answers to their questions and concerns.
  • 17:21 Enjoys outdoor activities like hiking, swimming, and angling. Described the pleasant location on the Mississippi River and the bluffs, and mentioned the lack of snow and mild winter weather. Shared an experience of doing a polar plunge in Northern Wisconsin over the new year due to the absence of ice, usually used for fishing.
  • 21:05 Customers express a strong affection for the brand, noting its unique appeal in the form of the substantial number of follow-up pictures they send. They derive a sense of pride and ownership from assembling the product, particularly appreciating the feature of the removable canopy. The process of putting it on for the first time and being able to take it off and on as needed evokes a feeling of accomplishment for them. Moreover, they find joy in sharing their experiences of traveling with the product, often showcasing the initial location they take it to. This not only offers a rewarding experience for the customers but also adds a layer of fun and connection for the brand.
  • 25:43 The text emphasizes the importance of community-building for achieving success, drawing on Malcolm Gladwell's ideas about talent and success. It highlights the shift from solely focusing on talent to recognizing the significance of community, both internally among coworkers and externally through networking with other brands and brand partnerships. This approach extends to engaging with consumers and emphasizes that success is not just about making sales but also about nurturing a strong community within the business.
  • 26:29 Encourages connecting and sharing ideas through social media, website, or email, emphasizing the presence of a person behind digital interactions. Expresses a strong desire to connect and engage with marketers, consumers, and developers to share and grow ideas.
  • 17:44 Do you have any suggestions and/or advice for folks with a product idea to get it into production? Yeah, I think there are so many great ideas out there and to build something is easy, but then to reproduce it again and again and again.So we, we've got a really strong build process and making sure every trailer is exactly the same and. And being able to put those processes in place, um, that's, you know, the, the ideas and the building are the fun part, but making sure that like process and documentation and kind of quality control in a sense are there.
  • 21:29 What is your favorite outdoor gear purchase under $100?I really love Minus 33 Socks, and then compression socks, the CEP, I think it's CEP compression socks.
  • 23:22 How about some of your favorite books? Never Split the Difference by Chris Voss

Learn More

To learn more about Mari and Space Trailers, visit their website at: https://spacetrailers.com/

You can also visit Space Trailers on these social sites:

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Next Steps

If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We welcome likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too.

Keywords

#Space Trailers, #Red Wing, Minnesota, #trailers, #customization, #outdoor activities, #fishing, #marketing, #family business, #manufacturing, #community, #customer engagement, #product development, #outdoor industry, #outdoor gear, #swimming, #cold water, #Great Lakes, #Alcatraz swim, #base layers, #Smartwool socks, #compression socks, #off-road, #ATV hauling

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Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

31 Aug 2017029: Stephen Barnes- Getting back to outdoor basics at Sierra Deisgns00:35:05

Sierra Designs exec Stephen Barnes tells us how he got exposed to the outdoor industry and his experience as a product leader and independent sales rep.

 
 
Please give us a rating and review HERE
 

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

15 Feb 2022Revolutionizing the Outdoor Merino Wool Industry with Andy Wynne from Nuyarn Merino [EP 316]00:51:46

This week Andy Wynne, TMC CEO and developer of Nuyarn joins us on the podcast. Nuyarn Merino has revolutionized the merino wool industry with its manufacturing technology and has vastly improved the benefits of Merino wool in terms of comfort, performance, and sustainability.

 
 
Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
16 Nov 2021Outdoor Living: A Modern-Day Nomad With Professional Rock Climber, Jonathan Siegrist [EP 303]00:32:59

Living in Boulder, Colorado, a place that almost seemed to be one with nature, it would be difficult not to be interested in the outdoors. In this episode, Rick Saez is joined by Professional Rock Climber Jonathan Siegrist. Jonathan shares how his family influenced him to love the outdoors. He takes us to his journey of making a living out of his passion for outdoor activities, especially mountain biking and rock climbing, and why he decided to live by himself outdoors through a camper van. Join in this conversation as Jonathan tells us his incredible journey of turning passion into living. Tune in to discover how you could make your life brighter too with the outdoors!  

Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Snippets

4:07 - 4:22 being a kid, I kind of wanted to like go fast and jump off things. [EP 303]

14:39 - 14:54 I bet I've spent like no joke, six or seven months in it of the last year. So. I've put a lot of wear and tear on it. [EP 303]

15:48 - 16:05 it doesn't matter if you're a climber or a fisherman or a mountain biker, or you're just like a guy or a girl who wants to go hiking or sightseeing or whatever.  [EP 303]

06 Mar 2018082: Dan Funk- Eagle Creek Dan Funk tells us about his funky adventure bus and his new Retail Merchandising role00:23:23

Dan and I talk about his lifelong experience in the outdoors, what its like to manage brand ambassadors and he also tells us about his cool VW Bus. Follow him on Instagram at funky bus and check it out.

 
 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I grew up in a family that really loved the outdoors. My dad was in the Navy and we basically explored every area that we lived from Florida, California, Hawaii, to Washington D.C.

My parents would take us out exploring these different cities and the surrounding areas like national parks, nearby cities, you name it.There’s photos of me in Yosemite Valley from before I could even walk. We mostly did car camping since we are a family of four kids. It was definitely a little bit of a mess. More fun though. And then as a kid I joined the Boy Scouts and continued that outdoor obsession through my childhood and into my adult life.

Things we talked about

Shaper Studios

Boardworks

La Jolla Kayak

Eagle Creek

South by Southwest

Advice, tips

If you’re just trying to get into the outdoor biz, I’d say the first thing is to hone in on what you’re passionate about in the outdoors, whether that’s surfing, or hiking, or camping, etc. Then also try to hone in on something that you’re passionate about on the business side of things, like product design, marketing or sales. If you can combine those two passions, then I’d say you’re golden.

Additionally, if you don’t have the business experience yet, try pursuing some in person volunteering opportunities to help build that experience. Volunteering can not only help you gain experience, but can also set you apart from other candidates and gives you an idea of what a job in the industry is like.

And don’t forget to Boogie!

Other Outdoor Activities

Surfing

Backpacking

Rock Climbing

Scuba Diving

Playing with our little girl

Favorite Books

On the Road by by Jack Kerouac

Dharma Bums by Jack Kerouac

Best Gear Purchase under $100

Ukelele

Eagle Creek Pack it Sets

Connect with Dan 

Linkedin

Funky Life

Funky Bus

 Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered
 
07 Dec 2017057: Aryn Schlichting- Aryn from Mountain Careers believes you can have it all, a life and an Outdoor career in the Mountains00:20:48

Aryn has been in HR and Recruiting for over 10 years in Vail, Colorado.  She recently launched Mountain Careers and believes you can have it all; an amazing career balanced with a mountain lifestyle. With positions from accounting to nursing Mountain Careers is the website to visit for careers in the best ski towns. If you’ve always dreamed of living in a mountain town you won’t want to miss this episode.

Show Notes

Aryn has been in HR and Recruiting for over 10 years in Vail, Colorado.  She recently launched Mountain Careers and believes you can have it all; an amazing career balanced with a mountain lifestyle. With positions from accounting to nursing Mountain Careers is the website to visit for careers in the best ski towns. If you’ve always dreamed of living in a mountain town you won’t want to miss this episode.

First Exposure to the Outdoors

My first exposure to the outdoors was probably skiing. I grew up in the Midwest in Chicago and every weekend there were programs we could sign up for to go skiing. We would take buses and go skiing about two hours outside of Chicago for the weekends.

Things we talked about

Mountain Careers

Vail workforce Center

Vail Valley

Vail Chamber of Commerce

Advice, tips

Yes the thing I talk about is for people to really think about what they want to do. Figuring out what you want to do is not easy and I think a lot of people actually move to the mountains because they don't know what to do. They love the mountains, they want to be there and the career comes second. That's okay but you know I find that at a certain point people want more meaning in their work so answering that question, what do I want to do and finding those answers is important.

I always suggest people start volunteering because that might give you different experiences and get you outside of your comfort zone. Visit Co-working spaces and show up to some of their events to learn different skills. Start networking, asking to have coffee with people who might be in a career field that you are looking to be in are some of the things that I'm recommending to people. I'll talk through their problems and I often think to myself your problem is you don't really know what you want to do. A lot of people say you know what, I don't really care what I do I just want to live in the mountains. That a common phrase phrase. A lot of times if they live in the mountains and they're looking for a career change but they don't know what what they want to do it's because there are limited opportunities. I want I say that they're limited but the more you seek them out and take those connections and show up at networking events and tell people hey I'm looking for a career and put yourself out there I think doors just start opening. We're a professional community just like the Front Range it's just it's smaller, so you just still have to show up make those things happen.

Other Outdoor Activities

Camping

Nordic Skiing

Trail Running

Best Gear Purchase under $100

Patagonia Vest

Connect with Aryn

mountaincareers.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
 
Please give us a rating and review HERE
29 May 2018106: Katie Hawkins- The Skip Yowell Future Leadership Academy, Sierra Nevada College and outdoor tales00:31:21

Katie tells us about her experience with the Skip Yowell Future Leadership Academy, iconic brands like Gregory, Black Diamond and Marmot and one of her favorite books, I love this one . . .  I’ll give you a hint . . . its a Dr Seuss book!

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I grew up in the Pacific northwest and the suburb of Seattle. One thing about growing up in the northwest is it's absolutely amazing and being able to walk outside and see towering pine trees, views of Mount Rainier and so on, it's unbelievable. It's amazing and worth the hype. My family was very much into camping and traveling around the state of Washington. We would go fishing every summer for three weeks in a little coastal community called Sekiu, Washington in the Straight of Juan de Fuca near Canada. Those are my earliest memories, like three years old, up until 15 every August going king salmon fishing. That's really what inspired me, you know, curiosity of being out on the trail but also early mornings and going out with my dad and my brother fishing.

Things we talked about

Marmot

Gregory

Black Diamond

Skip Yowell Future Leadership Academy

Sierra Nevada College

Ice Axe Expeditions

Pacific Crest Trail Association

Advice, tips

I think the thing is you just got to kind of lean into some opportunities. One thing that I've done in the past is, you know, approach brands and said, you know, can I do some work for you, some freelance work and just to kind of get my foot in the door, and if they have opportunities to volunteer and come help. If they're having a sample sale or whatever. You just need to get some sort of network or connection and build on that. That's something that I think can be, it can be daunting to kind of put yourself out there. But I think that's where some of this happens is just making those connections and then giving your time and showing what you can do.

I also think we need to be open to people that come from different industries. Because right now retail is shifting and we need people that have different skillsets. That digital skill set to be able to really propel people's businesses. I think that's something that we're going to have to welcome people from tech you know.

Other Outdoor Activities

Backpacking

Trail Running

Mountain Biking

Stand Up Paddle Boarding

Favorite Books

Oh The Places You'll Go by Dr. Seuss

Backcountry Skiing California, Eastern Sierra by Dan Mingori and Nate Greenberg

Best Gear Purchase under $100

Tahoe Regional Park Pass

Connect with Katie 

Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
11 Nov 2021Hosting Outdoor Events From The Comfort Of Your 4-Wheel Camper With Chris Hollingsworth [EP 302]00:45:24

There is a reason behind every event. No one hosts an event just for money. An outdoor event is supposed to be a place where you can connect with nature, with the people you love. If you want to host an athletic event, raise awareness for a cause, or build corporate kinship, partner with Chris Hollingsworth, the owner of Seven Seas Industries. Join your host Rick Saez as he talks to Chris on how they deliver on that while traveling and living in their 4 Wheel Camper Rig. Get started in the event industry by volunteering today and being part of something special.

Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 

Snippets

05:46-06:03 We put on events 

18:10-18:25 4 Wheel Camper Custom Designs 

19:31-19:43 They began in 1972 19:31-19:43

 

26 Sep 2017036: Jennifer Pringle- How a graduate from Texas wth no outdoor experience became a multi sport outdoor enthusiast.00:45:08

Jennifer tells us a great story about how she discovered the outdoors, moved to California and has become a multi sport outdoor enthusiast.

 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

You know I'm from Texas and to be really honest I didn't do much in the outdoors. Our vacations consisted of going to see grandma and going to see my dad. It's a little bit embarrassing to say but I moved to San Francisco after graduating from the University of Texas at Austin. You know it's hot in Texas,  it's it's pretty sweltering but when I moved to San Francisco the day after I graduated college. I got there and just fell into a group of friends honestly if I back up I had like a personal awakening in San Francisco. I wasn't this this kid whose dad or mom took us outdoors. We went to the state fair that's about as far outside as we went. I just fell into a group of friends and both recreationally and politically I was awakened when I moved to San Francisco. From an outdoor perspective I found my religion I guess. That experience of 22 to 26 you know 27 being out there just really shifted how I defined myself. I met a group and they camped and they skied we mountain biked, rollerblade oh wow we just did everything outside. Getting my heart rate up it just made me feel good about me and good about my friends.

Things we talked about

Levi Strauss

Outward Bound

OIA

The Higg Index

Advice, tips

Two things I'm gonna say is stay connected to business objectives. Marketing is a part of the business you need to make sure that marketing is clearly linked to your business objectives. Then understanding your audience and making sure you're pinpoint specific on who you're trying to reach and listen to them and do research on them. Really understand your audience. Then when you do your marketing plan make it integrated. Make sure you're hitting your audience at many different angles. It's all about how many times you reach them and how often. You've got to get them in different ways.

Get engaged and get involved. If you care about something be it the outdoors or about child advocacy, whatever it is it will make your life more full by getting engaged and making a difference. There is no better time than now and we would love you to get engaged in the work of OIA.

If you have a great story shows collaboration to do really important work to move our industry forward I want to hear about it. I would love to get an email from folks. I also encourage you to go into our website and look at all the other stories, we have about 40 of them. We want to tell the story of the outdoor collaborator.

Other Outdoor Activities

running, hiking, biking and snow boarding

 

Favorite Books

Kite Runner by Khaled Hosseini

Mountain Vision by Jeff Evans

Best Gear Purchase under $100

Osprey Porter  

Connect with Jennifer

jpringle@outdoorindustry.org 

Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

15 Sep 2024Outdoor Adventure Lifestyle Podcast announcement00:01:09

We are pivoting the podcast to bring you an even more thrilling and immersive outdoor adventure experience. Say hello to the 'Outdoor Adventure Lifestyle Podcast!' The show helping outdoor enthusiasts land your ideal outdoor adventure gig, grow your outdoor career and find more time for adventures.’

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Sign up for my Newsletter HERE

I’d love to hear your feedback about the show!

You can contact me here: rick@theoutdoorbizpodcast.com

04 Feb 2025Ripples of Change: Kayaker Haley Stuart's Advocacy for Rivers and Indigenous Communities [EP 493]01:06:28

 In episode 493 of the Outdoor Adventure Lifestyle Podcast, I'm talking with Haley Stuart, filmmaker, environmentalist, and whitewater instructor. Haley joins us to discuss her work protecting rivers, collaborating with communities across the Americas, and raising awareness about mega hydroelectric impacts. Her journey inspires meaningful action for lasting environmental change.

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I’d love to hear your feedback about the show!

You can contact me here:  rick@theoutdoorbizpodcast.com

Show Notes

What if I told you that rivers could teach us more about life than a self-help book ever could?

What Happened:

When Haley Stewart first dipped her paddle into a river, she wasn’t chasing adrenaline—she was running headfirst into her fears. Growing up in suburban New York, she didn’t even know kayaking was a sport. It wasn’t until she attended a kayaking-focused high school (yes, those exist!) that she realized rivers weren’t just a setting for adventures—they were life itself, rushing and relentless, filled with twists, turns, and lessons.

At first, the sport terrified her. But over time, the pull of the water and the tight-knit community of paddlers won her over. What started as a hesitant curiosity turned into an unshakable passion. Traveling the world, Haley discovered the hard truth: many of the rivers she loved were under threat—from dams, mining, and neglect. She couldn’t sit by and watch them disappear.

That’s when everything changed.

She met indigenous communities who lived alongside these rivers, fighting daily battles to protect what had sustained them for generations. Haley realized something profound: saving rivers wasn’t just about ecology—it was about people, too. And through her work, she’s helping amplify their voices, blending storytelling, conservation, and sheer grit to make an impact.


Principle:

The heart of Haley’s story? Real change starts when we listen. Listen to the rivers, the people who live near them, and the truth about what’s really happening in the world’s wildest places. Many of us dream of adventure, but few think about what happens when those landscapes are lost.

It’s not enough to explore the outdoors—we need to protect it.


Transition:

Too often, we underestimate the power of our choices—what we support, what we fight for, or even where we decide to paddle. We think, "Someone else will handle it," or "What difference can I make?" But here’s the truth: you matter more than you think.

Haley’s work reminds us that our adventures and the decisions we make along the way can transform the fate of entire ecosystems and the communities they sustain.


That’s Why:

That’s why this week’s episode of the Outdoor Adventure Lifestyle Podcast is a must-listen. Haley’s journey from nervous kayaker to river conservationist will inspire you to think differently about the waterways we all rely on—and how you can play a role in preserving them.


Call to Action:

Are you ready to discover the adventure, responsibility, and heart that comes with loving rivers? Tune in to hear Haley’s story. Don’t just explore the outdoors—help protect it for the next generation.

Amazonian Rivers Initiative

Rios to Rivers

Tuichi River

Paddle Tribal Waters & Kayakimün

👉 Click here to listen now!

The Women Behind Still River, Silent Jungle

TEDx talk by Hayley: Dammed if We Do: A Closer Look at the Dangers of Mega Hydro

Amazonian River Allies Bolivia (ARA Bolivia)

Follow up wth Hayley here: hayley.stuart@riostorivers.org

Are you ready to discover the adventure, responsibility, and heart that comes with loving rivers? Tune in to hear Haley’s story. Don’t just explore the outdoors—help protect it for the next generation.

👉 Click here to listen now!

Follow up wth Hayley here: hayley.stuart@riostorivers.org

 

05 Jun 2018108: Richard Edwards- How Ecotourism and Slow Travel can provide a more engaged adventure experience00:51:28
Richard has done a lot of great work promoting ecotourism and tells us how that work really got moving at A Conde Nast Travel event. He talks about G Adventures, Planeterra, The Adventure Travel Conservation Fund and a whole lot more
 
 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Adventure Travel

I was born and raised in the Pacific northwest and you're pretty much outside all the time. That's why people move here. That's why my parents moved here. We were fishing and camping from day one. So I grew up doing that and the interest I would say in those activities did ebb and flow over the years until maybe 16 when a friend of my dad's convinced me that he needed to help me build a raft to go rafting the rivers with him. So we used fiberglass tape on PVC and made a frame for that raft and took it down the class fours. So we made it through alive but maybe not probably not the smartest.

We continued to take it out. It was solid. It wasn't pretty but solid. Yeah. That was, that was fun stuff. So I guess I guess when you're talking about adventure travel, like what I'm involved in now where you pay for a package and have it guided and things like that, that would have been pretty early on. I went to Costa Rica the first time when I was only 18 or 19.

Not too long after that. I bought the first real gift I ever bought for my mom, aside from flowers and things like that. And that was a few days in Tortuguero out on the Caribbean coast of Costa Rica to see the sea turtles hatch. And we were lucky enough to have that moment happen. It was amazing. And that'll get the fever go on.

Things we talked about

Organization of American States and Costa Rica

Conde Nast Traveller

Bruce Poon Tip

Planeterra

Adventure Travel Conservation Fund

Advice, tips

Figure out what they can offer the industry and figure out who might need that kind of help and contact them. The employment ads for adventure travel are always pretty robust. There are always several opportunities on the adventure travel trade association website for young people that are looking. Without too much experience a couple of years maybe, or if you have experience in marketing or writing I really do feel like that's pretty simple.

When I'm looking at hiring somebody, I'm really looking at the quality of the previous work. I don't care so much what the subject matter of that work is. The point is that someone put the time and the heart and the passion in and you can feel that the work done. They accomplished the goal that they were looking to accomplish. I've regularly hired people from other industries to come into adventure travel that had the right skills because it's not hard to believe someone when they say they love to travel.

Other Outdoor Activities

Snorkeling

Kyaking

Mtn Biking

Favorite Books

Now Discover Your Strengths by Marcus Buckingham and Donal O. Clifton

Blue Latitudes by Tony Horwitz

Best Gear Purchase under $100

As a guy who is around water a lot . . . my collection of floating key chains

Connect with Richard 

Facebook

Instagram

Twitter

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
13 Aug 2019173: Sarah Smith tells us how easy it is to find your next outdoor campsite with The Dyrt00:29:04

I caught up with Sarah Smith from The Dyrt recently and on this episode we talk about how she and her husband got the inspiration to create The Dyrt, their tremendous growth and some of the interesting gamification techniques they use to engage consumers.

 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I grew up in northern Minnesota and if I say that enough, you'll hear the accent come out. But I grew up with fishing. My dad hunted and we did lots of camping as a kid. My dad was actually a teacher, so in the summer is we would spend time driving around lake superior smelting. They're little tiny fish that almost look like minnows and I just have vague memories of it. I think we did this at night and we'd be standing on a little stream and the smelt would go up river and you'd hold out a little net and catch the smelt. Then we'd go cook them up, just fry them up. And I remember thinking, Oh, I want to go to Disney World or do something more exciting than this. And now looking back at it, you know, it was pretty special way to grow up.

Things we talked about

The Dyrt

Primus Stoves

Gregory Packs

Episode Sponsor

Tribe Alpha

Advice

I would say people ask me often, what was the hardest part of doing The Dyrt, especially someone was not necessarily your typical tech startup entrepreneur right? I think my advice is just to do something. tThat was the hardest part to go from nothing to actually taking some action to start doing something, was really hard. But if you believe that you can make a difference and you have an idea, that's good. And it's a problem that needs to be solved, just follow that.

Entrepreneurs, we come in all shapes and sizes and different sorts and there's no one size fits all. So, you know, I don't look like any other tech startup founder in Portland for sure. So just go with your gut and give it a try.

Other Outdoor Activities

Hiking

Snowshoeing

Yoga

Favorite Books/Podcasts

Riding the Iron Rooster by Paul Theroux

A Short history of Nearly Everything by Bill Bryson

Favorite Piece of Gear under $100

Luci Light

Connect with Sarah

LinkedIn

Twitter

Instagram

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

03 Nov 2020Outdoor Writer Christine Peterson- looking for peace in wild things and wild places. [EP 243]00:39:40

Christine Peterson Christine has been covering outdoors for the Casper (Wyo.) Star-Tribune and other publications for almost a decade. She makes her home in Wyoming with her husband and young daughter where they spend every available moment looking for the peace of wild things and wild places.

 
 
Please give us a rating and review HERE
 

Show Notes

Sponsors

Eastern Mountain Sports

Tee Public

Things we talked about

Casper Wyoming

Casper Wyoming Star-Tribune

Mentors

Outdoor Writers Association of America (OWAA)

Colleen Miniuk - Photographer and Author

Matt Miller- editor of the Cool Green Science blog

Kris Millgate

Michael Furman

Mark Freeman

Christine's clients

Cool Green Science blog

Bugle, Rocky mountain foundations magazine

Trout Unlimited

Backcountry Journal

Advice

It's a tough one and, and you'll read about it and read about how it is. The media landscape is changing so much, but I also think that it's very possible, And this is going to be the sort of same cliched advice that you would give in most professions, but just get started. And that's something that I think just getting going is the biggest hurdle. The nice part about right now is that there is a media landscape where you can write things and put them out and have people read them.

Like, start writing regular Facebook posts. Have a blog like Colleen, who we talked about a little bit earlier. She writes a weekly advice column on photography called dear bubbles, it's very popular. And she just started doing it right. And put it out on our network and people come to rely on it. I think that's something that people can do and they can do today. They could listen to this and then think, okay, darn it. I'm going to start posting pictures regularly, or I'm going to start writing these articles, and I'm gonna do it regularly and I'm gonna offer it up and then I'm gonna see where it goes.

And then my only request is that when somebody starts, when publications approach you and want you to write for them, you being their listeners, don't do it for free.

Show Banner

"nature and everyone in it has a story if you listen"

Favorite Gear

Coleman two-burner stove

Favorite Books

Fishing Through the Apocalypse, by Matt Miller

My Place Among Men, by Kris Millgate

The Feather Thief by Kirk Wallace Johnson

Connect with Christine

 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
 
Please subscribe on Apple Podcasts, Spotify, or anywhere you get your podcasts
 
Snippets
6:05- 6:50 Become an Outdoor Writer
28:30 - 30:10 Books
35:08 - 36:34 Gear
22:22 - 24:09 Advice
04 Sep 2018131: Jen Taylor- Talks about her outdoor life and career of Going Big!00:51:21
Jen Taylor brings so much energy and enthusiasm to the table, love it and thank you! We talk about her outdoor life, career, the great path to success she and the Mtn Khaki's team have achieved and a whole lot more.
 
 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I grew up in Indiana, so I'm a  Corn Fed Indiana Hoosier. I was just a free range kid. We were cut loose until the dinner bell rang. We had woods and creeks and we just roamed as kids.

I don't even remember actually the first time I went camping. It might've been when I was in college. We just were outside all the time. There wasn't anything formal or structured about it. It's just the way we were.

Things we talked about

Mountain Khakis

Jorgensen

Eddie Bauer

Denver Zoo

Mountain Sprouts

MOG Fest

Rick Taggart

Thea Chase

Camber Outdoors  (Outdoor Industry Women's Coalition)

Advice, tips

You're going to have a lot of long nights. But don't listen to the critics because everybody's got a story and everybody's got a reason not to do something. There is a lot of valuable insight and information to glean off of people. But the first person that tells you you're an idiot or you're high, whatever they tell you, look him in the face and say, you bet I am and I'm on the right path. Then watch me run. Because there's something about that fuel that can really throw gas to the flame and it works.

You've also got a couple paths to go down. You've got choices when you start a business and as you think about how you're going to finance that business and finance your growth, you know, there's the startup phase, there's the teenager growth phase, high growth and, and then there's the long range sustainability plan. How do you set up your plan? Do you take on investors, do you maintain majority ownership? How are you going to honor your mission? Consider how you set it up so that fundamentally your mission is their fight and is honored.

I always believed that you run a business like a nonprofit and run a nonprofit like a business. And I had to learn the hard way. I've got kind of a bleeding heart in a way and I had to learn that. I'd give everything away if I could and then there's no mission to be accomplished or work to be done if your company's not running in the black and you're not solvent. Because without that platform there is no work to be done. So you gotta focus on the fundamentals first and keep your head in the game.

Other Outdoor Activities

Everything! Go BIG!

Favorite Books/Apps

Hummingbirds Daughter by Luis Alberto Urrea

Angle of Repose by Wallace Stegner

Best Gear Purchase under $100

Chaco Flips

Connect with Jen

LinkedIn

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
10 Dec 2024Grandpa, a Cane Pole, and a Catfish Bigger Than Me [EP 483]00:55:43

This week on episode 483 of the Outdoor Adventure Lifestyle Podcast, I'm talking with Anietra Hamper. Anietra Hamper is a trusted journalist having spent a successful career in television news working as an anchor and investigative reporter. Now, she is an award-winning outdoor and travel writer, book author, keynote speaker, and owner of ThreeWordPress.

Show Notes

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Love the show? Subscribe,  rate, review, and share!

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I’d love to hear your feedback about the show!

You can contact me here:  rick@theoutdoorbizpodcast.com

Brought to you this week by Wolfgang Man and Beast

Show Notes

Ever wonder how a childhood dream leads to catching a fish bigger than your entire body? Spoiler alert: it involves nightcrawlers, pigtails, and a life lesson you’ll never forget.


What Happened:

Let me take you back to where it all began: a little girl with red bows in her pigtails and a cane pole in her hand, standing on the shore of St. Mary’s Lake. "My grandpa—a master outdoorsman—taught me the essentials of fishing: respect for nature, the thrill of the catch, and the joy of releasing what you don’t plan to eat."

“Dig those nightcrawlers, and I’ll take you fishing,” he’d say. So, there I was, unbothered by the dirt or the worms, just focused on earning my spot on the lake. Fishing wasn’t just a pastime; it was a gateway to appreciating the dew on the grass, the calls of morning geese, and the quiet magic of nature.

Fast forward a few decades and countless fishing trips later, I found myself in a tiny Spanish village, Mecaninza. My goal? To catch the legendary wells catfish—monsters of the deep that grow to ridiculous sizes. That day, I hooked a fish so enormous I could’ve crawled inside like a sleeping bag. Holding it, I couldn’t help but cry. Not for the sheer size of the catch but because, in that moment, I felt Grandpa’s lessons come full circle.


Principle:

Here’s the truth: the seeds of our passions are often planted early, and they grow with us in ways we can’t always predict. For me, it was Grandpa’s insistence on finding joy beyond the catch—the sound of frogs, the way sunlight dances on water, the respect for what we take from the earth.

Whether you’re an adventurer at heart or just finding your way into nature, the journey is about more than the destination. It’s about the stories that shape us, the lessons that stick, and the memories we carry forward.


Transition:

But here’s the thing: so many of us feel disconnected from this kind of life. Between work, deadlines, and everyday chaos, reconnecting with nature feels… impossible. Maybe you’ve never had a “Grandpa” moment to inspire you. Or maybe you’re stuck thinking outdoor adventures are only for the pros.

That’s why we dove into this topic on the podcast—so you can see how anyone, from novice hikers to world-class anglers, can find their outdoor spark.


Call to Action:

Feeling stuck indoors and missing out on nature’s magic? Stop waiting for “someday” to start exploring. Listen to our latest episode with Anitra Hamper and discover how one passion can change everything. 🎣

👉 Click here to tune in now.

Let’s turn your “someday” into today.

 

08 Feb 2018075: Rachid Dahnoun- Great stories and tips about building an Outdoor Photo career00:31:14

Rachid tells us about how he turned a love for painting into a prolific outdoor photo career and some of the cool places he gets to shoot.

 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I actually went to finish high school up by in Mount Shasta area at a boarding school. I was really big into painting and drawing in high school so I got accepted with that portfolio into this new College of Art and then from there is where I actually had my first experience in the darkroom. In a lot of ways it was a blessing in disguise I'd say because that was where I first came out to California. Tt was my first time living in the mountains and then ultimately led to my first backpacking trip. So there there was a silver lining there for sure. I've always been outdoors, I grew up skateboarding my whole life in South Carolina and being outside. On Hilton Head Island on the beach at the ocean . . . I've always loved being outdoors. But once I was in Northern California that was when I really had my first experience hiking in the mountains.

Things we talked about

Trinity Alps

Mt. Shasta

Lake Tahoe

Kirkwood

Aurora Photos

Advice, tips

Find a niche that you're you're really excited about, especially within the outdoor industry. If you want to work on the high level of any of those different disciplines you really need to have focused in, you may get less jobs initially but it will translate into larger paying more high volume work in the long term. The thing is that is really tough right now, the landscape it's just changing and that's across all disciplines, not just the outdoor business but all businesses. The kind of Content we're making, how much we're making where it's going, how it's being ingested is evolving. Media, internet campaigns, marketing campaigns have changed drastically and editorial is a completely different landscape than what it used to be. It takes a much smaller role so I think it's really important to be aware of what's going on.

Other Outdoor Activities

Hike, Snowboard, Mtn Biking

Favorite Books

The Peregrine by J. A. Baker

Best Gear Purchase under $100

Black Diamond Headlamp

Apps, Tools, Podcasts

Sunseeker  iPhone   iPad

Star Walk  iPhone  iPad

Connect with Rachid

email

website

instagram

facebook

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered

 
27 Oct 202010Adventures founder Richard Campbell, starting an Adventure Booking Agency [EP 242]00:31:19

10Adventures founder Richard Campbell explains how they share the best human-powered adventures on earth.

 
 
Please give us a rating and review HERE
 
Show Notes

Chamonix

French Alps

Austrian Alps

Swiss Alps

Himalayas

Lake Louise

The Canadian Rockies

Richard's favorite trip is the GR Five in the French Alps

Advice

Yeah, so I think it's more general advice, you know, I'm new to the adventure biz. Um, but working with people who do what they say they're going to do. And so no matter, you know, what your role is, whether or not you're in marketing or in business operations are a guide. If you're really reliable and to meet your commitments, that's always somebody people love having around.

Connect with 10Adventures

 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
 
Snippets
 
5:22 - 6:30 How I Launched 10Adventures
7:22- 8:27 Favorite Trip
26:25 - 26:55  Advice to get into the outdoor adventure biz
26:06 - 27:57 Favorite piece of Gear

Please subscribe on Apple Podcasts, Spotify, Stitcher or anywhere you get your podcasts

22 Jan 2019145: Nate Hansen- Off the couch marathoning and running the Arizona Trail00:41:12

Nate and I talk about the unique way he got into running marathons and his upcoming adventure thru running the Arizona Trail. Thanks to Jason Lawrence from Vssl for connecting us.

 
 
 
Please give us a rating and review HERE

Show Notes

First Exposure to the Outdoors

(edited for publication)

I think that when we talk about the outdoors now we have a sense of what that means to us, like camping and hiking and whatnot. My exposure to the outdoors was through my childhood playing outside. I didn't have video games. I think in college I got like a Sega Genesis and played it for about a month, played hockey until I got calluses on my thumbs and then was done. But I grew up outside playing, kick the can German spotlight. My mother was a Phys Ed teacher so she got a lot of exercise. My father got into running and biking and then doing triathlons. At the age of 14 I remember going on this thing called the RagBrai. I don't know if anyone's heard of this. It's this bike ride across Iowa and it takes about a week. The Des Moines Register Register's annual great bike ride across Iowa. The whole idea is you dip your tire in the Missouri River on a Saturday and then the next week you dip your tire in the Mississippi. So you've traversed the entire state.

Things we talked about

Running River School

Running for Running River

RAGBRAI

Hike House

Arizona Trail

Arizona Trail Association

Merrell

Solomon

Jumper Threads

Vssl

Grayl

Altra

Snow Mountain River

Advice, tips

One thing I've noticed about these endurance events, and maybe I'm wrong, but I'd love to see more people doing these things for causes. I know there's a lot of Susan G Komen breast cancer walks and there's a lot of great things that are done for great causes, I would love to see more of it. I want to invite more people to do things like this. But when they do attach a cost to it and just raise some awareness for whatever you believe in because that takes some courage to do.

Other Outdoor Activities

Hiking

Mtn Biking

Favorite Books

The Book of Disquiet by Fernando Pessoa

Best Gear Purchase under $100

tatoo: ILYTFAB- love you to forever and back

tatoo: Drink Water, Pace Yourself, Good Luck

Connect with Nate

runningforrunningriver@gmail.com

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

22 Sep 2020Award Winning Outdoor Photographer and Writer Lisa Ballard drops great advice for those looking to break into Outdoor Media [236]00:39:03

Today's guest is Emmy Winning Television Producer and Host Lisa Ballard. She is an award-winning Outdoor writer, photographer, and champion skier… She also paddles, casts a fly rod and shoots straight. We talk about her career, how she became a writer and she has great advice for anyone looking to begin a career writing and photographing in the Outdoor space.

 
 
Please give us a rating and review HERE

Show Notes

Today's guest is Emmy Winning Television Producer and Host Lisa Ballard. She is an award-winning Outdoor writer, photographer, and champion skier… She also paddles, casts a fly rod and shoots straight. We talk about her career, how she became a writer and she has great advice for anyone looking to begin a career writing and photographing in the Outdoor space.

Show Notes

Introduction to the Outdoors

I was born into it I think. I grew up in Lake Placid, New York, and the Adirondacks Saranac Lake. My dad was really into doing stuff outdoors, like skiing in particular, but you know, we hiked and we went fishing now and again, and we were just doing what all other families are doing? We'd go out on the lakes paddling or we'd water ski. I went to summer camp and, it was just our lifestyle and it's a lifestyle I've embraced my whole life.

Things we talked about

Dartmouth College Outings Club

US Ski Team

ESPN

The Travel Channel

Ski New England

Wildlife Journal -PBS

Outdoor Writers Association of America

OWAA Conferences

OWAA Scholarships & Fellowships

Birds and Blooms

Wyoming Wildlife

Colorado Outdoors

New Hampshire Wildlife Journal

US Ski Hall of Fame

Mountain Health Co-Op

Trade Show Banner

Get outdoors!

Advice for folks wanting to get into the outdoor biz or into, or photography

So a lot of people do it through a university degree, which is fine. If you had that opportunity, great, I did not. I got into it by being outdoors. But the key is no matter how you do it, and especially if you do it by the route that I took, which was literally on the job training. You really have to pick your mentors and really learn what you want to do. You might like to take pictures, let's take photography. You might like to take photos, get some good gear, take some training from somebody that you really like, what they do photographically Same with writing. You might think you write well, but read a lot of other people's writing and really try to get your work critiqued. There's nothing better than a writing critique or a photo critique in a workshop because you learn so much and you can't do it in isolation. I work as a freelancer and I spent many hours in the outdoors and also in my office by myself, but that time with colleagues and other people, whether it's in a workshop that I'm leading or a workshop I'm giving or at an OWAA conference or another conference. That's really valuable time because you can't do it in a vacuum, even though a lot of times you are by yourself. So that's my biggest piece of advice is really look at what other people are doing. And, and especially those people that are successful and that are similar. As a writer or as a photographer, you still have to learn the basics. You still have to know how to write with good grammar, and then you can take your poetic license. 

It's unlikely that you're going to get published in national geographic your first time out, or outdoor life or whatever. You want to try to get stuff locally or regionally. They're not going to pay as well, so don't give up your day job yet. But as it grows, you'll find your path. It's just like anything, you have to build your portfolio. I think I've learned the most by really trying to understand what successful people are doing and, and understanding the craft, from that basic level.

Rick Saez is a participant in various brand affiliate programs including the Amazon Services LLC Associates Program, Shareasale, Sovrn, Kit.co, and CJ Affiliates. Affiliate advertising programs are designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com and other brand and product sites.

Favorite Books

The Hobbit and Lord of the Rings by J R Tolkien 

Books as Gifts

Hiking the White Mountains by Lisa Densmore

Gasparilla by Lisa Ballard, an early chapter book for kids

Favorite piece of Outdoor Gear under $100

Headlamp

Connect with Lisa

Facebook: lisa.a.densmore
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
16 Jun 2020America Outdoors with Aaron Bannon- leading the industry in Outdoor public policy, innovation, and promoting outdoor recreational activities. [EP 222]00:44:08

America Outdoors Executive Director Aaron Bannon is a Casper Wyoming native, spent two years in the Peace Corps and ten years in conservation advocacy before settling in Lander Wyoming to work with the National Outdoor Leadership School (NOLS)

 

 
 
Please give us a rating and review HERE
 
Show Notes

America Outdoors Executive Director Aaron Bannon is a Casper Wyoming native, spent two years in the Peace Corps and ten years in conservation advocacy before settling in Lander Wyoming to work with the National Outdoor Leadership School (NOLS)

My guest today is a Casper, Wyoming native. He spent two years in the Peace Corps and 10 years in conservation advocacy before settling in Lander, Wyoming to work with the National Outdoor Leadership School, America Outdoors executive Aaron Bannon.

 
Yeah, I've been in Lander for about 13 years. So a good chunk of life. Yeah. Yeah. Nice. It's a beautiful spot. A lot of people will hit it, like on their way to Grand Tetons or Yellowstone or something like that. But for those who hang out, uh, yeah, there's, it's kind of a climbing Mecca. So you'd find a lot of climbers who make their home here. There's a, you know, a lot of unique formations up in sinks Canyon and the wind river age that are a consistent draw. A lot of history there too.

How'd you get introduced to the outdoors must have been as a kid, right, growing up?

My dad would take us camping every year up in the Big Horn Mountains, which are just a couple of hours North of Casper. There was this annual camping trip. We'd always go to the same spot. I wanted to do a little bit more and I can recall in high school a couple of total junk show backpacking trips that I tried to do with my friends. We took cast iron pots, just ridiculous. But we knew enough to figure it out and certainly enough to still enjoy it.
You spent some time with the Peace Corps too. Where, where were you in the world during that time?
I was in Russia. It was an interesting time, right? It was from 1996 to 1998. And the Berlin wall had just recently fell. The iron curtain had just recently dissolved and I think we were only the second group, maybe the third group of peace Corps volunteers that Russia was even accepting. That program is over now. They don't feel like they need to be treated like a developing country basically. But lucky me, I got to go there when I did. I was teaching English in a small town of 150 people. Basically I taught all the grade levels and it was fairly remote.

You spent some time in DC and in San Francisco as a conference conservation consultant, how those experiences impacted your career?

I had no idea how helpful all that time would be to what I'm doing now. I was doing media work in DC and got to understand the news cycle, let's say you know what you need to do if you want to try to impact or change it. What a press release needs to look like and stuff for media. And training folks who are going to be in front of the camera. I was like a junior media officer. I don't mean to inflate what I was doing, but I learned a lot.
But I always wanted to work on campaigns. Conservation campaigns and as I carried into San Francisco, I was even doing it here in Wyoming. I started to get a sense of what it takes to sort of set the goal, strive for it and overcome, let's say more well-funded adversaries, uh, and, uh, and, and find, find those opportunities. And it's always about sort of grassroots organizing, working with partners. There's a lot of egos that people bring to it which is always challenging. It's all about trying to get the right voice, with the right concern, to the point of decision, whoever that is, right. Whoever you decide your target is, be it a governor or senator, or a company. In the case of that San Francisco role with we're doing a lot of market space campaigns and trying to influence people's shares. And that would be enough to a lot of times to change their corporate behavior.

What are you guys working on these days with America Outdoors?

Work has been all about just trying to protect the operational capabilities of our membership, which is all our guides and outfitters. We're not a huge association. There's three of us right now at America Outdoors. Let's say three paid staff that the membership engages with regularly and is incredibly helpful in everything. So we've been at a level of just trying to interpret what's coming down and how we can help folks sustain their businesses. There are tons of guides and outfitters who've been shut down are not going to operate at all this summer. Then there are other people who will work and try to pull it off. I would say probably 80 to 90% of our membership is going to try to pull it off in one fashion or another. A number of them are gonna try to do it and probably do it at a loss because they recognize the importance of connecting people with the outdoors.

How are you guys navigating the Covid environment specifically? Let's talk about America Outdoors first.

It's been a direct hit for sure. We're a lobbying organization in the eyes of the federal government. So some of the relief packages that have come through we have not been eligible for. The Payroll Protection Program doesn't work for lobbying organizations. And like I said, we're three people now, we were for a month and a half ago. I took a pay cut. We had to reduce a staff member from full time to quarter time. We had to lay off someone else with the hopes that we could bring them back if we have a high and successful membership renewal. Right now we're in the middle of the membership renewal. So yeah, it's been as hard on us
At the same time, we've still tried to perform. We've been pushing a ton of content out to our guides and outfitters really and to the entire industry. We've tried to break down those lines and make everything we have available to people. Whether it's working with them through the Payroll Protection Program, or whether it's, helping them understand their insurance, liability waivers, or trying to get leaders in the various public lands management agencies to connect with our membership and think about what the closures looked like or what reopening looks like.
I think there are a couple of folks who are going to have a really good year if they've got like a livery, right. If they're renting gear you can use to go kayak somewhere, you know? The river didn't shut down, those guys are gonna do okay. Maybe do really well. On the other hand, I mean, you look at grand Canyon. I think they just opened up last weekend, but not to boaters. So those guides and outfitters who were running commercial trips down Grand Canyon are waiting until I think Friday is when they get to start going. So they've already lost like six weeks out of their eighteen to twenty week season, something like that.

Have you heard from guides and outfitters about how they're changing their day to day operations?

Yeah, I would say they're rising to the occasion. I think for operators who have dispersed operations doing a lot of different kinds of trips across the country and have a lot of different bases, they've sort of not been able to pull that off because you know, every agency, every site, every forest has a different protocol, every County. And sometimes the forest is saying you have to comply with all the counties that overlap.
So I think the guides and outfitters that we're doing at best are setting expectations for people too. So when people show up, they know what they're getting, they're sort of constraining their operation in a way that they can manage it. You know, shuttles are real pickle trying to turn people around in a 15 passenger van and still respect social distancing or whatever. So they're either fogging their buses after every trip or let's say like having people wear face masks. Maybe setting up partitions between the seats. Going to all these lengths and just trying to actively clean and maybe push some of their operation outside. Maybe the registration desk is moved from the retail shop to the front porch or something. And also like posting all these protocols, that's a key part of it.

There are some significant changes in the world ahead of us. What have you seen or heard in the last few weeks that are inspiring to you?

You know Rick, it feels like we're just moving from one big societal wake-up call to the next doesn't it? Cause we certainly not through the coronavirus. Like we are in the middle of it. I expect a second wave. I don't know when that's going to come, but with all those folks close together and all those protests sites.
George Floyd's death and everything that's come from that, the global movement for equality has been remarkable to watch. And for me in this position has been a wake-up call that we have been probably slow to evolve as an industry, you know? It's a predominantly white industry, at least the parts that I see. Certainly, you don't have to go that far South to see that there's plenty of people who love the outdoors who are black or Brown. And I think it's kind of presumptuous to categorize like towards this white space, but when you go to an America Outdoors conference that's what it looks like. So I think we have our work cut out for us to be relevant from now on

You mentioned you were out outside with your kids recently. What other activities do you participate in these days?

I have a six-year-old and a 10-year-old. So you know, we visit the state parks, Wyoming State Parks has put up a number of yurts all across their system. There's a really nice Canyon just outside of Lander called Sinks Canyon. We were going up there and spent a few days. It's literally a 20-minute drive, which is nice. And you're really in it, we found a walk-in yurt that's really close to the river. It's the Little Porosia River that runs through there. And we went on hikes, went looking for wildflowers. And do you know about that Forrest Fen poem, you know what I'm talking about? Forrest Fen is a guy out of Santa Fe who wrote a poem, he had cancer I think. I thought it was like 98. It could have been, it could have been the early oughts. He's like a rare goods collector and he hit a treasure in the Rockies somewhere. So we were looking for it. I wanted to sort of get the kids excited, so nothing like a treasure hunt. And he had landed here. He flew into Lander like back in 2003 and people would conjecture that he may have even possibly buried his treasure up Sinks, Canyon. So I was said, let's go find it. I’m curious where they found it, they haven't said where they found it. It was like off the Yellowstone River, just outside of the park in Northern Montana. But we'll see.

Do you have any suggestions or advice for folks that might want to get into the outdoor adventure biz?

Yeah. let's think about folks who have been in an urban environment for a long time and are trying to find a connection. Because I think the paths are a little bit more clear for folks who've had had that. So you know, if you want to be a guide and outfitter, you sorta gotta be a grunt for a while. You gotta get into the ground level. You gotta paddle the supply boat for awhile. But you don't need stuff, you know? Stuff is fun and it's easy to collect and I have more stuff than I need, but I think what you really need is that, you know, a desire for adventure. Look at a map, find that outdoor space that's nearby and go explore it. I remember a time I was living in DC and I got a pair of pants for Christmas that were lined, I think they were these thin polyester pants that had sort of this mesh lining. I was like, Oh, look, these are winter camping pants. I drove into the Shenandoah and went camping because I had these pants. Well, the pants didn't do anything. They were not the equipment that I needed. But it was still just like being inadequately supplied and surviving. Your first time is always a disaster.

Do you have a favorite piece of outdoor gear under a hundred dollars?

Yea, this is a little bit of metaphorical, I guess, but it's going to be like a Brunton compass. It's a company that manufactured these things for years, just out of Riverton, Wyoming, 30 minutes North of here. Get a quality compass, figure out how to use it, get a map, like USGS map at $8 a pop or a few of them. So you got a few quads, then you can figure out where you're going. That's my favorite piece of equipment.
If you could have a huge banner to hang at the entrance to the outdoor retailer show, what would it say?
I've been to the Outdoor Retailer show. The America Outdoors doesn't usually have booth there, which is funny, but yeah, good question. Um, gosh, it's like, “we are still here” is almost what I think the banner should say. And I really hope that's the case. I'll tell you what, we've done a number of surveys of the guides and outfitters, just to see how things were going. And when this first sort of kicked off people were saying that if things were shut down for three months or more that they would be out of work, 35% of guides and outfitters were saying that. 60% of guides and outfitters were saying that if they were shut down for six months or more that their businesses wouldn't survive. So, this has all been about survival, right?

So as we wrap up, is there anything else you want to say or ask our listeners?

I just want to appreciate everybody who tunes into your show and tries to find ways to get outdoors and find good gear. It's a great thing that you're doing. I think we both understand that gear is a means to an end. It's great to have good stuff. But it's not necessary to have a great experience. So whatever it takes to facilitate people's ability to find some time in nature. Chill out, get your head together, get your boat in the water, whatever it takes it's invaluable.
If people want to follow up with you, what's the best way?
 

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 
Please rate and review us  HERE  Thank you!

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10 Oct 2024EP 466 Ricks Riffs #2: Finding Your Niche in Outdoor Adventure Podcasting00:10:36

Tips on Finding your Niche and Starting Your Podcast in Outdoor Adventure Podcasting

Don’t Miss EP 467 next week with climate scientist, writer, and backcountry skier, Anneka Williams.

Anneka talks about her work as a climate scientist, writer and also has some great tips on how we can imorpove sustainability and conservation in our daily lives.

Anneka Williams

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You can contact me here: rick@theoutdoorbizpodcast.com

08 Sep 2020Mark Tsigounis launches the Hibear Outdoor Adventure Flask [EP 234]00:23:34

Mark Tsigounis and I talk about where he got the idea for an Adventure Flask, it's functionality, and how the Hibear Adventure Flask came to life.

The Swiss Army Knife of Insulated Bottles: Unmatched versatility to pack less & do more. Back their Kickstarter Project HERE

It’s been a couple of years since we caught up at Outdoor Retailer right?

Yeah, it was Summer OR 2019. That was my first outdoor retailer show, and completely eyeopening. If anybody's in the industry and you haven't gone yet, you need to go it's amazing. 

It's pretty phenomenal. And you were just kind of walking around, you had a sample, just getting feedback and stuff. How did that go? Obviously you got a lot of positive feedback, so here you are.

Yeah, I mean, I felt like I was almost like pirating the show. I didn't have a booth. I kinda like went rogue. I plopped down next to the cafe downstairs and was just trying to show what we had created to as many people as possible.

 

How did you get introduced to the outdoors? You did a lot of stuff in the Navy I'm sure. But what was your first outdoor experience like?

Well, I grew up in New Jersey and I don't think most people think of New Jersey as being an outdoor hub. Most people think of, you know, exit 10 Elizabeth and all the refineries out there, or the second city to New York. But North Jersey is actually a pretty beautiful place and we have 80 miles of the Appalachian Trail that run through there. So my dad used to bring me out there and when you're a young kid, it's hard to wrap your head around the fact that this trail actually goes from Georgia to Maine. And I said . . . wait, so you're telling me if I keep going North, I'm going to go all the way up almost to Canada? So I think that always resonated with me.

 

What made you want to hike the trail? 

I think that too much time in a desk job when you're a free-spirited individual, you have these ideas that were planted in your mind start to grow roots. And I think that's just, just something I couldn't get out of my head. I think it was in 2014 that my desk job just started wearing on me and it was just time for a change. And that was kind of like a rebirth. So I wanted to leave my desk job. I had worked in finance for 12 years at that point

That'll do it. You have an impressive adventure background. Was that the inspiration was to hang up the desk job and go play, or did you grow up doing some of those things with the family?

Yeah, I grew up, spending a lot of time on the Jersey shore. My dad brought me camping a few times, but I never really loved it. I loved video games. I used to always play manhunt in the neighborhood and I’d ride my bike everywhere for sure.

 

Where did the idea for an adventure flask come from?

When you're a through hiker on the Appalachian trail, you're used to carrying everything on your back. And you learn that the stuff that does more are the things that you value a lot more than the other things, like multipurpose stuff. I spent some time in Africa where I got an insulated bottle. So when it's 115 degrees outside, it's pretty amazing that you can have ice cold water all day. And I had no idea that this thing existed. And back then I had an Amazon business for a little bit and the writing was on the wall that I needed to start my own brand.

I lived by coffee, right? I was just always working and led by coffee. Originally it was a French press and then we were thought, well, this is kind of boring. An insulated French press idea led to let's do something a lot cooler. So we came up with this idea. This concept of one flask with seven interchangeable tops. We did a bunch of 3D printing and we'd get all these parts. We had about 140 parts delivered to us. And we thought this is totally not going work, for a lot of different reasons. I mean, can you imagine just having this mechanism in your backpack and how much space that would actually take up? It's just not rational. So we took the summer and really thought about what it is, what we were trying to do with the seven interchangeable tops.

We took the best of the best of all of that and integrated them into one, just beautifully designed flask. And I think there was this aha moment as I'm walking down the beach with my father. My father says, you know, I think it would be really cool if you took that top and you just turned it upside down and then you could do like coffee with it. And I was like, dad, that's absolutely brilliant. So that was the focal point in which we designed everything else around once we figured it out that one design feature transformed into the Swiss Army Knife of flasks. I mean, it's a cocktail shaker, it's a coffee maker. It keeps your water cold. It's really cool.

 

Take us through how the product actually came to life. All of that, you had to do a number of iterations, I guess, right? 3D printing and whatnot. What was that process like?

After we more or less figured out what the design was going to look like and we had our rendering, and I think a lot of creators, might stop and think, okay, we need to go out and fund this on Kickstarter. And I think that was the case was in the early days, right.

 

You're right. A lot of folks spend a lot of money on the first round of samples that end up being the 10th round of samples. When they could have saved a ton if they had done more design and more 3D printing work like you did. That's smart.

Yeah, exactly. So a lot of those iterations have taken us a long time to try and figure out. You're obsessing over every quarter of a millimeter on this and stuff that the end-user will never ever know. But at the end of the day, you just want that to just be part of their experience and the fact that you have noticed it makes that design better.

 

How did you get that done?

It's just a combination of different companies. Shapeways is a decent company where you can just upload your solid work files and they'll send you the parts. But 3D printing is a little bit different, more difficult in terms of getting everything to work together. Working with a manufacturer that has prototyping abilities before you move into sampling is really nice.

Yeah. You got to get all that right before you get to that step, otherwise you just spending money. How did you find your factories? Did you go on Alibaba or what was that process like?

It was like a combination of everything. It was like the mish-mash of sourcing agents. Going into town and talking to manufacturers that that would help find another type of sourcing agent. I went on Alibaba. We had come up with this portfolio of different manufacturers and ended up going with the one that I actually found on Alibaba for a number of different reasons. And number one is, is that they had the most amount of experience. They had the largest factory and the pricing was about the middle of the road.

Now, if I had to do it over, I would definitely use our quality assurance company to help do the sourcing as well. Simply because they have a lot more boots on the ground. They're a lot more familiar with the different areas where manufacturing gets done.

 

And they probably have a really tight process of QC and production once it's done. So you mentioned going into town, did you go into Reno? Where did you go look, are there people in Reno that do this?

Yeah, there's a company in Reno.

 

I really love how the whole thing functions and works together. Did you come up with the ideas yourself? Obviously, your dad came up with the idea of flipping it over and doing coffee, but was there a bunch of family and friends or, where did the ideas come from?

Yeah, it definitely culminated out of the French press. In terms of coming together with all the people, I don't have a solid-works background. I'm not in the industry, I'm not an industrial engineer. My background's in finance. So we have an industrial design firm called Tech Collective out of Slovenia and they just do amazing, beautiful work. To the point where we collaborated for about a year and a half on this new design just trying to work through all that functionality. At the end of the day, all of our efforts have been validated this year when we were awarded a red dot award in product design.

 

Congratulations. That's exciting.

How about mentors? Who has been some of your mentors in the development of High bear?

So we're attached to an incubator that's a startup in Reno. It's a portfolio of coaches and mentors that are experts in their own silo that I can just lean on for expertise trying to expedite the process of getting high bear from ideation to market.

 

You must be outside all the time. Tell us about a couple of your favorite activities outdoors.

Yeah, Part of the reason that I live in North Lake Tahoe is the trail running around here is absolutely amazing. There is a race once a year called the Castle Peak 100K and it's like the greatest hits album of trail running in Truckee. It goes through Prosser, it goes through obviously castle peak, and then there's a section called the Palisades where there's rope set up. So it's a course and you're almost mountain climbing over that shale rock or the decomposing granite. If anybody is into running it's probably one of the best-kept secrets in running around.

 

We'll link to that in the show notes for all your runners out there, go do it. Do you have any suggestions or advice for folks either wanting to get into the outdoor adventure biz or start a company as you did?

I would say that if young folks are trying to get into the industry, they should, number one, read your book because it's the best way to get a sampling of so many different experts from all different walks of life on the outdoor industry.

From my perspective, I came in as an enthusiast with a business background. But if I was a younger person trying to get in, I would certainly say just be a guide. Start out as a whitewater rafting or climbing guide or whatever it is that is your passion and get into it that way, you know, have some fun with it.

 

That's good. And just so everybody knows that book is Trails To The Top and it's available on Amazon. I appreciate that. Thank you.

That's why I asked that question because I think learning from those that have come before you is so important. Anything you can do to learn from all those folks that have already been there or are going through, it's a great way to go.

What is your favorite outdoor gear purchase under a hundred dollars?

I would recommend everybody have an all-day adventure flask as part of their everyday carry.

 

If you could have a huge banner at the entrance to the OR show, what would it say?

I would really like to say hug someone today on the outside, but it's definitely not appropriate for the times right now. So I would say just be generous today, do something for someone, and expect nothing. Because something like that has as a multiplier effect and it's infectious.

 

As we wrap up, is there anything else you want to say or ask of our listeners?

Yeah just stay curious, fight the good fight and keep creating. It's a very divisive world right now and, we all just need to be part of the solution. The second thing is to invite somebody for tea. In the last few months we've been conditioned to isolate ourselves and we need to an excuse to break out.

 

Where can people find you if they want to follow up?

email: mark@highbearoutdoors.com

Facebook, Instagram, and Twitter

 

find the All Day Adventure Flask on hibearoutdoors.com

We're coming to Kickstarter in early September and we're really, really excited about that. Our page is beautiful.

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

18 Jan 2018069: Dan Blanchard- A log raft escapade at 5 years old inspired a lifetime of adventure.00:31:23

Dan tells us about the cool adventures offered by UnCruise Adventures and some great locations to add to your adventure bucket list.

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Please give us a rating and review HERE
 

Show Notes

Dan tells us about the cool adventures offered by UnCruise and some great locations to add to your adventure bucket list.

First Exposure to the Outdoors

Mine starts in a different way, when I was four years old my family bought a tugboat here in Puget Sound which we lived on summers and I was granted a log raft on the Snohomish River. So my first personal adventure experience was when I was five my dad let me and a buddy go on a about a 1,000 foot leash up the river where we broke the leash and went down the river. Fortunately this was the tidal part of the river so there were no rapids. But you know at that the Gilligan's Island show was a big thing and we had on this wood raft we had an antenna, a steering wheel that did nothing and of course we were scared to death but we were singing the Gilligan's Island going down this river.

Things we talked about

UnCruise Adventures

Pacific Northwest

The Amazon

Costa Rica

Panama

The Gulf Coast

Alaska

Sea of Cortez

Columbia

The Arctic

Advice, tips

The first thing of course is have the desire. I always like the folks that come up through the guide ranks. They understand the guiding side and the importance of what we do. Then there's a whole other level of understanding business which most of us that are passionate about what we do have no idea about. This takes a while, generally adventure people aren't necessarily business folks first, they're adventure people first. So I would suggest to anybody that has started their world in adventuring and guiding and this kind of thing to start a small business first. Most of these adventure jobs are seasonal so maybe you start doing yoga retreats in Alaska on your own during the offseason and get that experience. Maybe it's just a few weeks a year at a time rather than you know taking the deep plunge where you don't have any income and you're trying to make a year-round business survive.

Other Outdoor Activities

Backcountry skiing

kayaking

hiking

Favorite Books

Salmon in the Trees by Amy Gulick

The Alexander Archipelago by Gustav Tjgaard

Sailing around the World by Josh Slocum

anything by Jack London

Best Gear Purchase under $100

micro spikes

Connect with Dan 

facebook

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered

27 Sep 2022100% of Houdini’s outdoor fabrics used this season are recycled, recyclable, renewable, biodegradable or Bluesign certified!00:45:19

Today on episode 348 of The Outdoor Biz Podcast Houdini Sportswear Head of Brand Engagement & DTC Sales Niclas Bornling tells us how an odd band of scientists, artists, designers, and adventurers, are pushing the boundaries of how outdoor clothing is made.

 
 
Love the show? Subscribe, rate, review, and share!
 
Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.
24 Dec 2019192: REPLAY 177 Colorado Teardrops Adventure Trailers00:39:43

In this episode, Dean Wiltshire of Colorado Teardrops tells us how he transformed his boat building chops into beautiful teardrop trailers and built a nice business in Colorado.

 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I live in Colorado. So, it makes it easy. California. Growing up in California, we'd take these great vacations in northern California, things like that. We'd go to various, reservoirs, renting cabins and along the Russian River, that and catching fish. Then we moved out here to Colorado in the late eighties. Our sky is so blue here in the summertime, our mountains are so vibrant, the sunset, you know, that Bronco sunset, we see it almost every night. You know the deep blues, the bright oranges, it's a fabulous place to exist.

Things we talked about

Colorado Tear Drops

Dinosaur National Monument

Yellowstone Lake

Glacier National Park

Overland Expo

GoPro Mountain Games

Myers-Briggs

Advice

Test, test test. Look up things like lean product management, it is all about throwing something out there, see if it gets some traction. If it doesn't get some traction, understand why, how can you modify it to get traction? So when we started our business, for example, we started with a rental business. Why? So that we could get a lot of opinions on our product before we started making them for sale. So test, test, test, optimize, test, optimize, test, test, which is what we've been doing for years.

Start smaller, it doesn't cost a lot to pop up a website and say, Hey, I'm selling this and just measure your traffic. But test, see what kind of hits you get and keep tweaking, tweaking it until you start to get hits. And of course, that's in the virtual world. Nothing better than face to face with people. Now as your testing, you can't ask leading questions. You have to ask open-ended questions, like did you think, you know? And you have to be okay with somebody insulting your product or your ideas. So you got to keep smiling, let it happen because you're learning, they're giving you something better than money.

Other Outdoor Activities

I'm a fly fisherman. I'm a skier, a mountain bike, a hiker.

Favorite Books/Podcasts

How I built this

Freakonomics

Favorite Piece of Gear under $100

Firepit

Everest Stove

Connect with Dean

dean@coloradoteardops.com

Instagram

Facebook

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

15 Jan 2019144: Ted Eynon- Outdoor Living, Christmas Trees, Apple Orchards and Boutique Skis00:36:50
Fun conversation with Ted Eynon from Meier Skis. We talk about his youth working on the family Christmas Tree Farm and Apple Orchards and how he came to own Meier Skis. He drops a great book on us too!
 
 
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

That really started early. I just grew up in a family that was a skiing family. I grew up outside of Boston and New England and my folks had a place up in Franconia, New Hampshire up in northern New Hampshire. Where Cannon Mountain was at the time and a small mountain next to Cannon called Midtarsal. Dad was a ski instructor and we were one of those skiing families that were up every weekend, every holiday and a good many snow days where I played hooky from school. In the summer we were a backpacking family, so we'd go up in the White Mountains typically four or five days. We climbed most of the fourteeners in New Hampshire. So I'd say I just kinda grew up into it. And those activities became lifelong activities.

My first outdoor job was probably working on my family's Christmas tree plantation which was a hobby of my Dad's. He had apple orchards and a Christmas tree plantation. So he had me out there working during my formative years.

Things we talked about

Meier Skis

Matt Cudmore

University of New Hampshire

Colorado State Forest Service

Beetle Kill Pine

Paul Wilson

Wish of a Lifetime

Swim Across America

American Alpine Club

Advice, tips

There is a tremendous amount of opportunity, right? And especially here in Colorado, I mean Colorado has certainly become the epi center for active outdoor lifestyle businesses. I mean there's larger organizations that are now moving here to denver. And of course with OR moving out of Salt Lake here to Denver, I mean OR and the convention center is a mile and a half from, from Meier Skis. So we've got great proximity to the show and we do tours during the day and so forth. So there's a lot of opportunity.

I wouldn't say there's a lot of high pay opportunity right out of the gate. That's always a challenge. I mean, we have people constantly wanting to come work in meijer and if they're already used to making 80, 100, 150 grand, that's going to be a tough step for them.

So are you willing to sacrifice some income for the lifestyle you want from a work standpoint, I guess is one thing. And for others, I think sometimes they're too specific on what role they want in a company. I think a lot of times they should just say yes. If that's the industry they want to be in and they find a company, just say yes. Then get to know the industry, get to know the company and work your way into the role that ultimately suits you.

Other Outdoor Activities

Ride Motorcycles

walk the dog

Favorite Books

Flight of the Buffalo by James A. Belasco and Ralph C. Stayer

Best Gear Purchase under $100

Map and Compass

Leatherman

Connect with Ted

Meier Skis

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

28 Oct 2021Jack Ballard’s Vision For Lowering Health Care Costs And Supporting Rural Outdoor Schools [EP 300]00:27:28

Jack Ballard might be the only person to run for Congress with his bird dog as an integral part of his campaign. Of course, there are many other important elements to his platform, such as education, healthcare, jobs and wages, the impact of drought on ag lands, wildfire mitigation, and more. Jack is the consummate outdoorsman, a nationally renowned outdoor writer and photographer who literally wrote the book (two actually) on elk hunting and now he's planning to use his background as a communicator, former farmer/rancher, outdoorsman, and educator to find workable solutions in Congress for all of us. On today’s podcast, he joins Rick Saez as he dives deep into his platform and the changes he wishes to see in the world. 

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

 

Love the show? Subscribe, rate, review, and share! https://ricksaez.com/listen/

19 Feb 2019149: Trevor Graves- from Pro Snowboard Photographer to Design, his Adventure career on the snow00:36:25
 
 
Please give us a rating and review HERE
 

Show Notes

First Exposure to the Outdoors

I made my first snowboard and shop class, in 1980 maybe. Cool. And I think I bought wooden skis and kind of put them on my skateboard trucks and went down the hill. I mean, you're building an industry at that point. It just wasn't what we have today, it wasn't crowds at the ski lifts. And then I really think my first outdoor job, I was the first snowboard instructor at Toggenburg Ski area in Syracuse, New York. It's a tiny little hill, 400 vertical. So they embrace snowboarding early.

Things we talked about

Nemo Design

International Snowboard Magazine

Snowboarder Magazine

Smith's sport optic

Nike 6.0

Ikon Pass

Mammoth Ski Resort

Alterra Mountain Co.

Epic Pass

Chill Foundation

Boarding for Breast Cancer

Advice, tips

Congratulations on your choice to participate and be a professional in the outdoor space. I think that the one thing I find helps is finding a leader, somebody to mentor you. Nowadays you can follow them on social feeds, and you'd be surprised if you genuinely and authentically kind of asked them for help. If they've got time, they will pay it back and they will pay it forward by giving you the insights that you desire. So I've had over the years, different strategies that have gotten through for me. One is job shadowing. So you're not asking a whole ton of my time but come in for an afternoon and job shadow. I take those opportunities at our shop. Hey, here's what design does and here's copywriting. And you kind of see what an agencies like and you may not like this kind of culture or you may.

So I always try to open up opportunities there. And then another strategy I thought was pretty effective is, it's kind of similar to this podcast formula, a young student will ask questions that are pretty direct and then I can give them direct feedback.

Just stay curious, be energetic, be part of the solution. And I think that most people will receive you with that same reflective energy.

Other Outdoor Activities

Snowboarding

Riding motorcycles

Wake Surfing

Favorite Books

Radical Candor by Kim Scott

Favorite Outdoor Gear Under $100

Goal Zero charger for the phone

Hiking apps

Mizu Water Bottle

Connect with Trevor

Linkedin

Welcome to a podcast dedicated to outdoor enthusiasts looking to elevate their outdoor careers while embracing the freedom and joy of outdoor adventure. We dive deep into outdoor recreation, adventure travel, and outdoor activities, helping you find the best outdoor jobs that fit your ideal outdoor life. Whether you're seeking career growth or just more time to get outdoors, we've got you covered.

Please rate and review us  HERE  Thank you!

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