Now Go Create (Claire Bridges)
Explore every episode of Now Go Create
| Pub. Date | Title | Duration | |||||
|---|---|---|---|---|---|---|---|
| 26 Feb 2025 | Ep 07: SCAMPER: The Swiss Army knife of creativity tools | 00:23:56 | |||||
In this toolkit episode, host Claire Bridges introduces SCAMPER, a versatile creativity technique designed to help individuals and teams generate innovative ideas. The episode explores the seven principles of Scamper: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Through practical examples, using the humble pizza as an example of how you can use SCAMPER to innovate just about anything, along with real-world marketing and business examples. Claire demonstrates how to apply each principle to overcome creative challenges and make brainstorming easier and more productive. The conversation emphasizes the importance of separating idea generation from evaluation and practicing regularly to hone your skills. Here are the highlights:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Produced by winteraudio.co.uk | |||||||
| 05 Mar 2025 | Ep 08: How to be more creative according to neuroscience | 00:59:25 | |||||
In this fascinating conversation, Claire Bridges and Dr. Ben Martynoga explore the intricate relationship between the brain and creativity and what you can do to ‘hack’ your brain to be more creative. They discuss how being in nature can enhance creativity and mental health and the finite nature of attention, the impact of deadlines on creative processes, and the importance of understanding hunches and intuition. They also delve into the inner critic's role in creativity, how awe experiences impact creativity, and the significance of embracing mundane tasks for creative insights. Finally, they debunk the left brain vs. right brain myths and emphasize the complexity of creativity as a collaborative process within the brain. Ben shares insights emphasising the importance of understanding brain chemistry to foster creativity in everyday life. Here are the highlights:
About Ben Martynoga: Ben Martynoga is a biologist and science writer. After a decade in the lab exploring the insides of brain cells, he swapped his white coat for a pen. Since then he has written about everything from the latest tech innovations to re-wilding, running, stress, creativity, microbes and the history of science. Always aiming to make scientific research as clear and relevant as possible, he publishes and edits books, articles, blogs, videos and podcasts. He loves talking about science - and why it matters - with children and adults alike at science festivals, in classrooms or anywhere else. His writing appears in The Guardian, New Statesman, The i, the Financial Times and beyond. He lives, works, wanders and wonders (often all at once) in the Lake District. Connect with Ben: LinkedIn: https://uk.linkedin.com/in/ben-martynoga-61689898 X - @mountainogre https://www.worldofbooks.com/en-gb/collections/author-books-by-ben-martynoga About Claire Bridges:
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 12 Feb 2025 | Ep 05: Lost your creative mojo? Find it on a creative safari. | 00:25:37 | | ||||
Are you feeling creatively stuck or overwhelmed by the constant hum of technology? Join us as we embark on a "Creative Safari”. A unique journey designed to spark your creativity and connect you with new ideas. In this episode, Claire introduces the concept of a Creative Safari, an invitation to step away from your desk, immerse yourself in new environments, and embrace the power of incubation to solve problems and generate fresh insights. With practical tips and inspiring anecdotes, Claire guides you on how to thoughtfully explore your surroundings, find unexpected inspiration, and integrate these experiences into your creative process. It's time to put on your comfy shoes, switch your phone to silent, and let’s get creatively inspired. Tune in and discover how embracing a little wandering can lead to wondering big and breakthroughs in your creative endeavours. Get your free how-to podsheet to go with this episode here. Here are the highlights: 00:04 Get creative away from screens: try a safari. 05:34 A creative safari is a walk with creative purpose to inspire ideas. Grey walls = grey ideas. 06:29 Took grads to London's Leake Street Arches Graffiti walls for inspiration; murals change daily there as work is created and then painted over. 13:04 Gather firsthand experience for creative inspiration. 15:38 Empathy exercises from design thinking can help customer understanding. 16:58 A reflective activity for uncovering insights using visuals. 21:31 Creative safari: wander, observe, incubate, boost creativity. 24:01 Try a meditation exercise: mindfulness through using all your senses. About Claire Bridges
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Email claire@nowgocreate.co.uk Produced by winteraudio.co.uk | |||||||
| 19 Feb 2025 | Ep 06: Stupid goals, big dreams: A creative career journey | 00:33:07 | |||||
Claire Bridges sits down with Lauren Spearman, a changemaker and creative force who has defied traditional definitions of creativity to build an impressive career. Her roles include sales, social media, creative direction and as an ‘accidental’ content creator where her unfiltered marketing career advice on TikTok has gained her over 50,000 followers. Lauren shares candid insights about navigating her career challenges, and how to build trust in creative teams. This episode raises the idea of creative gatekeepers, and offers inspiration and wisdom for anyone looking to develop their creative confidence, regardless of their job title. Here are the highlights: 00:00 Introduction 05:28 Creativity can have many different definitions 08:16 How perceptions shape creativity 15:20 Challenging creative ‘gatekeeping’ 16:35 Content creation in social media vs traditional campaigns 19:21 What's the value in taking your time? 23:18 Creativity under pressure when working with brands 27:56 Using creativity to help your job searching strategies 29:36 Setting yourself audacious ambitious goals About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 About Lauren Spearman: Recently named as a changemaker by Marketing Week, Lauren is a Social Media Consultant and Content Creator, perhaps best known for her content creation work advocating for improved hiring practices and salary transparency in the marketing industry.Her career has definitely not been a straight line. Following almost a decade in advertising sales she joined Benefit Cosmetics as Digital Manager leading influencer marketing for the brand before moving to MADE as Head of Consumer Comms. A short unfulfilling short stint in-house for an insurance brand followed and she left to look for another role. Lauren’s career path took an unexpected turn when she documented her challenges navigating the job market and she grew a community of over 50,000 followers. Lauren has generously been sharing her experience, offering thousands of marketers – of all different levels – her insights, learning experiences and highlighting the negative underbelly of recruitment, while simultaneously offering encouragement and guidance. Lauren has turned a negative experience into something positive and now focuses on her career content as well as her consultancy projects at brands including Habitat and Yoto. Connect with Lauren: TikTok @spearmanlauren Linkedin: https://www.linkedin.com/in/laurenspearman/ 28 Jan 2025 | Ep 02: How to be creative on demand with Max Dickins | 00:47:14 | | ||||
Claire sits down with improv performer Max Dickens, scriptwriter and the author of "Billy No Mates" and director at Hoopla, the UK's first improv theatre school. Max believes that being good at improv can make you better at almost everything, and it’s particularly good for creative thinking. Max shares his insights on how improv fosters a more collaborative mindset and offers practical ways to enhance spontaneity. Claire and Max practice the famous improv exercise ‘Yes, and’ together explore practical strategies to improve brainstorming sessions, handle difficult team dynamics, and engage in successful creative collaborations. Whether you're looking to upskill your creative processes or simply want to unlock your innovative potential, this episode is packed with advice and inspiring stories. Here are the highlights: 05:29 How structuring the creative process can help you to brainstorm. 09:08 Collaboration in relaxed, open spaces can help you structure creative processes. 13:40 Active listening builds trust in a phone-distracted world. 21:48 People "learn by doing" and feedback is more effective than over-planning. 25:56 Focus on really understanding a problem deeply before jumping to solutions. 32:42 Why it's important to clarify your purpose and manage your expectations. 35:40 Claire and Max practice the famous improv exercise ‘Yes, and’ to help build on your creative ideas. 44:11 How to ask questions to broaden your perspective and generate ideas and solutions. About Claire Bridges
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011. About Max Dickins Max is the Director of the UK’s first dedicated improv theatre and school, Hoopla! In his other life, he is the author of three books, most recently the best-selling Billy No Mates. He loves applying what he’s learned writing for the page - and performing on the stage - to the business world and has worked previously with Tyra Banks, Richard Branson and - less good, admittedly - the candidates on BBC1’s The Apprentice. Connect with Max: Website: https://www.maxdickins.com/ LinkedIn: https://www.linkedin.com/in/max-dickins-improv/ Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Connect with Max: Website: https://www.maxdickins.com/ | |||||||
| 29 Jan 2025 | Ep 03: Why brainstorms fail and how to fix them | 00:52:16 | |||||
Does the word ‘brainstorm’ fill you with dread? In this conversation your host Claire Bridges is joined by a special guest, strategist and facilitator Anahita Milligan, to explore the art of hosting effective creative sessions. Having run thousands of brainstorms between them, together they delve into common pitfalls, explore alternatives like ‘question storming’, discuss why brainstorming can be torturous for introverts, and what to do instead. Join us as we break down the barriers to collaboration, debunk myths, and equip you with tools to make your creative sessions more effective. Here are the highlights: 03:11 In-person brainstorming is prompting requests for staff to return to offices. Alex Osborne coined "brainstorming" in the 1950s. 06:26 Discusses brainstorming experiences, challenges, and pros and cons, including virtual adaptations like MURAL. 10:44 Choose brainstorm participants wisely. 15:48 Facilitators can manage dominant participants by using body language and employing silent brainstorming techniques. 18:05 Encourage individual idea generation before group brainstorming. 20:53 Emphasise collaboration by listening and responding well 26:09 Nurture ideas gently; reframe negativity into possibility. 28:26 Trust and psychological safety are crucial for creativity. 36:26 Invite outsiders to a question storm for fresh, unbiased perspectives. 38:42 Experience the thing you're brainstorming firsthand to understand it. 47:13 Blend styles for balanced, effective group facilitation. 50:13 A ‘pitchers and catchers’ analogy about creative collaboration and throwing ideas around. About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011 Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Connect with: Anahita Milligan Anahita is the Insight, Strategy & Creative Trainer at Now Go Create. She has been running our strategy, creative and brainstorming training course for over a decade. In her previous career as ex-Head of Strategy at the award-winning planning agency Manning Gotlieb, she ran hundreds of brainstorming sessions and client workshops, winning awards for her work. She shares her experience in how to best solve problems and become an expert in thinking tools and group idea generating tools. She is qualified in creative problem solving and loves unravelling a problem! Anahita is experienced in working with young adults with special needs, and is passionate about making creativity accessible to all. Connect with Anahita: https://www.linkedin.com/in/anahita-milligan-0377b02b/ Produced by | |||||||
| 26 Mar 2025 | Ep 11: How to form tiny creative habits | 00:31:23 | |||||
Can tiny habits unlock your creative potential? In this episode of the Now Go Create podcast, Claire Bridges poses this thought-provoking question while diving into the transformative power of tiny creative habits and behaviour design. Joined by Gemma Moroney, co-founder of PR agency Shook, Claire unravels how small, consistent actions can compound into more creative output over time. Together, they share science-backed strategies and personal stories that illustrate the profound impact this approach can have, offering listeners practical insights to kick-start their own tiny habits. Listen to discover how small changes might just be the key to your next big creative breakthrough. Here are the highlights:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram: https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 About Gemma Moroney: Gemma Moroney learnt all the tools of the trade at H&K before landing at Frank, where she realised what being creative really meant. After five years at Mischief leading award-winning work for LEGO, Dulux and the National Trust, she set up the creative, consumer-focused comms agency SHOOK with her creative partner of nearly twenty years Damon Statt. The agency uses creativity backed by behaviour design, which Gemma studied with Stanford’s BJ Fogg thanks to a WACL Future Leaders Bursary. They make ideas that shake the world for globally known, and locally loved brands, and won a Creative Moment Agency of the Year award 2024. They’ve also been named one of PRovoke’s top 50 agencies in EMEA 2025. The agency has three shared ‘tiny habits’ it does every day to keep its creative work buzzing. Connect with Gemma: | |||||||
| 12 Mar 2025 | Ep 09: Swipe with glee! How to borrow ideas from unexpected places | 00:20:39 | |||||
Stuck staring at a blinking cursor waiting for inspiration to strike? We've all been there! In this toolkit episode, your host Claire Bridges shares one of her favourite creative problem-solving techniques to help you get unstuck fast. The Related Worlds approach opens up exciting new possibilities by looking for solutions in unexpected places - we can get stuck in a rut of thinking and need to seek solutions in a different context. because somewhere, someone has solved your problem challenge to yours. Using examples from one of the best ads of all time to Formula 1 pit stops to Velcro's nature-inspired origins, Claire shows us how this versatile tool can help unlock fresh perspectives and innovative solutions for even the most stubborn business challenges by making the familiar, unfamiliar. Let’s get started! Here are the highlights:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Produced by winteraudio.co.uk | |||||||
| 05 Feb 2025 | Ep 04: How to write a pop hit: behind the songs with Dyo | 00:26:46 | |||||
Ever wonder what goes on behind the scenes of creating hit records? The immensely talented singer and songwriter, Dyo joins Claire Bridgers to talk about the creativity behind music. You might know Dyo from her empowering anthem "Sexual," or from her collaborations like the Grammy-nominated soundtrack of "The Color Purple". Dyo offers us a fascinating glimpse into the work that goes on behind the music. Join us as we listen to her thoughts on writer's block, the importance of persistence, and the art of collaboration. Plus, she shares inspiring stories about overcoming self-doubt and trusting the creative process. So, if you're ready to uncover the secrets of a chart-topping artist and learn how you can apply these lessons to your own creative projects, this episode is for you. Here are the highlights: 04:33 Dyo shares how songwriting is like therapy for her. 06:12 Less pressure in writing songs for others: creative expression without personal vulnerability. 12:18 There's excitement for new songs, but over time tastes and trends change. 14:56 How mood affects songwriting and why forcing creativity isn't inspiring. 19:27 Find a compatible team for successful collaboration. 20:35 Say "yes" to unexpected opportunities and navigate any self-doubt. Check out Dyo’s Firestarter playlist created for Now Go Create: https://open.spotify.com/playlist/0u7RKJ3fz7MKAQcGJpWRco?si=0_hHW7VdRYSRYT6gbFSJiQ&pi=e-ss7yHiSMTras About Claire Bridges
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 About Dyo: Dyo, is a Nigerian-British singer and songwriter. She began her music career in 2009 and gained popularity after writing songs for and with, several prominent musicians, including Wiley, Iggy Azalea, Flo and Jess Glynne amongst many others. Her single Sexual earned her an Ivor Novello award nomination for Best Contemporary Song and Dyo’s vocals feature on The Color Purple movie soundtrack, nominated for a Grammy in 2024. Her music is known for its blend of Afrobeat, R&B, and pop influences, and she is admired for her soulful vocals and relatable lyrics. Connect with Dyo: Spotify: https://open.spotify.com/artist/4H1PNuHElBLVok0lnYMrRb 16 Apr 2025 | Ep 14: Reflections: Connecting the dots micro episode | 00:13:10 | | ||||
In this short special reflections episode just 13 minutes long, your host Claire Bridges takes you through her highlights and thought-provoking moments from her inspiring conversations with creative professionals who have opened up about the chaos, doubts, and triumphs behind their craft. From embracing spontaneity with Grammy-nominated songwriter Dyo, to understanding the brain's hidden pathways with neuroscientist Dr Ben Martynoga, tune in to reflect on how these stories remind us there's no one-size-fits-all approach to creativity and the impact it can have on ourselves, on business and on the planet. Here are the highlights:
From our guests:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram: https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Produced by winteraudio.co.uk | |||||||
| 02 Apr 2025 | Ep 12: Behind the lens with Tom Oldham | 01:00:28 | |||||
What if the key to unlocking fresh ideas lies in shifting your perspective? In today's episode, we're stepping behind the lens with award-winning portrait photographer Tom Oldham. Join your host Claire Bridges as she talks to Tom about his journey, from photographing music royalty including Rick Rubin, Alicia Keys, Nick Cave and the Gallaghers, to his brand work and personal projects that fuel his curiosity. Discover Tom's insights on dealing with constraints, why rapport is his secret weapon and why altering your ‘lens’ can be a game-changer. Tune in to explore the highs and lows of his 30 year career, and hear about life through his lens. Here are the highlights:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram: https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 About Tom Oldham: Tom Oldham is a London based portrait photographer working globally on commercial briefs, as well as shooting editorially and for purpose driven, socially conscious NGOs and charities. Alongside this, Tom shoots personal projects and is a multiple award winner. In 2024, Tom shot a project around the UK election entitled The Hopefuls, where he photographed portraits and interviewed a vast array of politicians hoping to get elected. Tom is also the founder of Creative Corners, a scheme which gathers in photobooks and donates libraries to state school photography courses, of which he has collated 20 so far with more to come. If you have books to donate please find details below. Connect with Tom: https://www.creativecorners.uk/ Produced by winteraudio.co.uk | |||||||
| 19 Dec 2024 | The Now Go Create Podcast is here! | 00:01:27 | |||||
In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The brand new Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with unleashing creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. Each week, Claire will explore all things creative in business with actionable advice and practical tools that you can use right away. Plus, you'll get a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. She’ll also be chatting with some of the smartest creative thinkers out there to get the inside scoop from award-winning songwriters, brand marketers, improv performers, and a neuroscientist, to name just a few, to find out what makes us creative and what we can learn. Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Make sure you tune in and follow the show to unleash your creative potential. About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone is creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 people around the world. About Now Go Create Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum calls a ‘21st century skills’ gap. Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour. Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day-to-day. Find out more about our creative thinking training courses at www.nowgocreate.co.uk Connect with Claire Email:claire@nowgocreate.co.uk Website: www.nowgocreate.co.uk LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/ Instagram: https://www.instagram.com/nowgocreate/ Buy Claire’s book In Your Creative Element... | |||||||
| 23 Apr 2025 | Ep 15: Experiments in AI with Craig Fenton | 00:49:18 | |||||
We can’t talk about creativity without talking about AI as the technology moves apace. In this episode of Now Go Create, and the first in a series on the topic, Claire chats with Craig Fenton, former Google exec, now founder of Fenton Innovation, about how he’s getting hands-on with AI in unexpected ways. From building an AI lawyer to help a friend to creating a virtual team of agents for his own startup, Craig shares his AI learning journey. He’s publicly sharing his experimentation and talks to why prompt engineering isn’t always as straightforward as it sounds, and how AI can become a surprisingly helpful creative partner. Whether you’re deep into tech or just AI-curious, this one’s about experimentation, tinkering and learning as you go. Craig’s approach is curious, practical and a great reminder that creativity and innovation often follow when you’re prepared to start without knowing exactly where it is you’re going. Tune in and find out how to confidently upskill in AI tools. Here are the highlights:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram: https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Produced by winteraudio.co.uk About Craig: Craig Fenton is a business leader, entrepreneur, and investor with a 20-year career at the forefront of technology, media, and innovation. He is the Founder & CEO of Fenton Innovation, a company specializing in AI automation solutions for businesses. Previously, Craig was the COO of Google... | |||||||
| 28 Jan 2025 | Ep 01: Confessions of a creative director: lessons from imposter syndrome, burnout and midlife crisis | 00:31:29 | |||||
Welcome to the debut episode of Now Go Create, where we uncover the fascinating realms of creativity and mindset. Your host Claire Bridges, founder of the UK's leading creativity training consultancy and best-selling author, is interviewed by Claire Winter to explore what's coming up in the series. The two Claires talk about everything from creative inspiration and where ideas come from, to the intricate neuroscience and psychology of creativity. They talk about Claire’s journey from PR to Creative Director to becoming a trainer, and the challenges along the way. In this series you'll be introduced to creative techniques, learn about overcoming creative blocks, and hear the personal highs and lows over three decades of a creative career. Here are the highlights: 01:33 Let's demystify creativity, together. 05:38 When Claire became Creative Director in charge of 120 people, she really started to explore how creativity is a skill that can be learned and honed, and not something you ‘have or have not’. 08:35 Creativity involves many different elements including grit, determination, resilience, and imagination. 11:03 Trust is essential for creativity and without it, teams will feel inhibited and collaboration is unlikely. 14:06 How to embrace the creative process as an experiment that you can't fail. 19:23 Why you need clarity in innovation processes. 21:32 Creativity tools provide structure to support diverse thinking. 25:53 Exploring creativity through mindset and neuroscience. About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose aim is to democratise creativity and make it accessible to all. Claire worked as a PR agency Managing Director and Creative Director with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram:https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Email claire@nowgocreate.co.uk Produced by winteraudio.co.uk | |||||||
| 19 Mar 2025 | Ep 10: Planes, trains & velcro: how nature inspires innovation | 00:49:30 | |||||
What if the answers to our creative challenges have been right in front of us all along - in nature? From bike helmets inspired by woodpeckers to ants teaching us about communication strategies, the natural world offers an endless source of creative inspiration. In today's episode, your host Claire Bridges speaks to Andrew Howley, Chief Editor of Ask Nature, about the game-changing field of biomimicry - using nature's time-tested strategies to solve human problems. Tune in as Andrew reveals how anyone can tap into nature's 3.8 billion years of R&D to spark innovation and creative problem-solving. Here are the highlights:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram: https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 About Andrew Howley: Andrew has a lifelong passion for nature, deep history, and storytelling. He has spent his career working to connect scientists, researchers, and conservationists with the public through communication, understanding, and inspiration. Following over a decade working for National Geographic as Director of Science and Exploration online, he has had a variety of roles championing and uncovering engaging stories and put them to work for clients in science and the arts. He has had a lifetime of adventure accompanying explorers all over the world helping to elevate the voices of indigenous people and cultures and making science accessible. Andrew is Chief Editor for Ask Nature - a project of the Biomimicry Institute, a nonprofit organization dedicated to promoting the practice of looking to nature for inspiration to solve design problems in a regenerative way. Connect with Andrew: Website: https://asknature.org LinkedIn: https://www.linkedin.com/in/andrew-howley-496246a/ Produced by | |||||||
| 09 Apr 2025 | Ep 13: Tackling creative burnout: out of ideas, not talent | 00:26:16 | |||||
Are you feeling creatively drained, staring at a blank screen, willing ideas to come, wondering what happened to your well of creativity? You're not alone. Join your host Claire Bridges as she tackles the pervasive issue of burnout that affects countless creative professionals. With personal insights and expert research, we're exploring the crippling effects of burnout on creativity and more importantly, how to manage and overcome them. Tune in to discover practical strategies for taking stock, replenishing your energy, regaining your confidence, and reconnecting to your creativity. Listen now to reclaim your creative spark. Here are the highlights:
About Claire Bridges: Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011. Connect with Claire: Website: https://nowgocreate.co.uk/ Instagram: https://www.instagram.com/nowgocreate/ Facebook: https://www.facebook.com/NowGoCreate LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14 Useful links: https://mentalhealth-uk.org/burnout/ https://www.marketingweek.com/2025-marketing-pay-revealed/ https://womeninpr.org.uk/what-we-do/burnout/ CALM (Campaign Against Living Miserably) can be contacted on 0800 585858 or via the CALM website https://www.thecalmzone.net/ Read: Burnout: The Secret to Solving the Stress Cycle by Emily and Amelia Nagoski Produced by winteraudio.co.uk | |||||||