Explore every episode of Nonprofit Nation with Julia Campbell
Dive into the complete episode list for Nonprofit Nation with Julia Campbell. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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16 Feb 2022
Navigating Conversations on Sexual Harassment in Our Sector with Liz LeClair
00:36:42
According to a survey done by AFP and the Chronicle of Philanthropy, one in four women have experienced sexual harassment in their nonprofit work; 7% of men reported being sexually harassed on the job; and in 65% of the cases reported in the survey, the perpetrator of the harassment was a donor. What can we do as a sector to change the culture?
My guest this week is proud feminist and fundraiser Liz LeClair. She brings more than 15 years of experience to her role as the Director of Major Gifts at the QEII Foundation in Halifax, Nova Scotia. Liz is a director with Certified Fundraising Executive (CFRE), and is the current Chair of the AFP Women’s Impact Initiative.
In 2019, Liz published an op-ed with CBC on her experience being sexually harassed by a donor. She is a co-founder of the National Day of Conversation, a day dedicated to raising awareness on sexual harassment of fundraisers.
In this episode, Liz shares her personal story of sexual harassment as a fundraiser, and how she is working to bring these issues out from the darkness and bring them into the conversation.
Here are some of the topics we discussed:
Her story of sexual harassment in the workplace and her advice for others in this situation
The real reason nonprofits have trouble attracting a more diverse group of volunteers
How we can be more outspoken advocates and actively demonstrate solidarity and support a movement towards equity and racial justice within the sector
How to start having these difficult conversations with each other, and at our places of work
A Liz quotable: “When you tell me to be nice you are asking me to give up my agency, my power, my opinion. White women, when you are okay calling out misogyny and sexism, but will not (or refuse to) call out racism in our sector you are a part of the problem.”
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it! About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
The use of smart tech by nonprofits exploded during the pandemic. Smart tech is becoming integrated into internal workflows, fundraising, communications, finance operations, and service delivery efforts, freeing up staff to focus on deeper societal changes that need to be made. The hope is that smart tech may also enable us to turn the page on an era of frantic busyness and scarcity mindsets to one in which we have the time to think and plan — and even dream.
I sat down with Beth Kanter and Allison Fine to talk about their new book, and what it means to stay human-centered in an automated world.
Allison Fine is among the nation’s preeminent writers and strategists on the use of technology for social good. She is the author of the award winning Momentum: Igniting Social Change in the Connected Age, and Matterness: Fearless Leadership for a Social World. She speaks to social change makers around the world, regularly keynotes conferences, is a founding board member of Civic Hall, and is a member of the national board of Women of Reform Judaism.
Beth Kanter is an internationally recognized thought leader in digital transformation and well-being in the nonprofit workplace, a trainer & facilitator, and a sought-after keynote speaker. She is the co-author of the award-winning Happy Healthy Nonprofit: Impact without Burnout. Named one of the most influential women in technology by Fast Company, she has over three decades of experience in designing and delivering training programs for nonprofits and foundations.
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How Much Should Nonprofits Spend On Advertising? with Samin Pogoff
00:28:24
The answer is... 42. (Listen to find out what that means, and thanks for all the fish.)
In all seriousness, the question is not should our nonprofit have a budget for advertising. In 2022, the more important question is - just how much should we spend, and how do we determine this? Which channels are most effective for nonprofits? These questions are especially important as social platforms like Facebook/Instagram/LinkedIn continue to reduce organic reach across the board.
Samin Pogoff is here to help. A creative storyteller at heart and a data analyst by training, Samin helps mission-oriented businesses and organizations increase their impact through data-driven strategy. Since starting at Whole Whale, she has helped clients like NYC Health and Hospitals, MediaJustice, Scratch Foundation, Mid-America Transplant, Compassion and Choices, Counseling in Schools, and Lung Cancer Foundation of America develop insight from their data and improve their digital strategy. Before joining the nonprofit digital marketing agency Whole Whale, Samin worked as a documentary film editor and producer with works screening at The Tribeca Film Festival and on HBO, VICE News Tonight, BBC World Services, and The History Channel.
Here are some of the topics we discussed:
Insights from the recent Nonprofit Advertising Benchmark Study
What nonprofits get wrong when thinking about and budgeting for advertising
How to create a budget for advertising that won't break the bank but will help you get results
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
How to Level Up Your Nonprofit On LinkedIn with Angela Pitter
00:30:32
There’s no better place to connect with businesses and donor prospects than on LinkedIn. With 800+ million members, LinkedIn is not the largest of the social networks, but with a specific business focus, it’s an audience worth noticing.
While LinkedIn might initially seem to be useful only for B2B marketing and sales, there are many ways nonprofits can utilize LinkedIn. LinkedIn can provide your organization with networking and marketing benefits, no matter the size. Nonprofits can find corporate sponsors, attract major donors, share knowledge and learn from others.
My guest this week is Angela Pitter, a LinkedIn and digital marketing expert and the Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. She’s known for building comprehensive solutions that expand and strengthen customer engagements. Services at LiveWire Collaborative include: Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads and Email Marketing.
Angela is a highly sought-after speaker who was recently featured on Chronicle’s, WCVB TV social media segment, has spoken at the Massachusetts Conference for Women, CWE Women’s Business Leaders Conference and Needham Business Association to name a few. Here are some of the topics we discussed:
Why LinkedIn is such a powerful tool for nonprofits
Ways we can level up our presence and our profiles
The difference between Company Pages, Groups, and Personal Profiles
How nonprofits can do donor prospecting on LinkedIn without being spammy
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
How to Run a Wildly Successful Capital Campaign with Amy Eisenstein
00:34:58
Capital campaigns are usually organized as big, multi year fundraising efforts, designed to get an organization to the next level of programming and service. But it doesn't always have to be about a new building or a renovation.
Capital campaigns can be about technology and rebranding - whatever needs to be done to build the capacity of an organization to jump to another level of service. You'll know success if at the end of the campaign, your community and your organization looks and feels different than when you started.
My guest this week is Amy Eisenstein, ACFRE. Amy has been a development professional and fundraising consultant for more than 20 years. She is also the CEO of the Capital Campaign Toolkit. Recognized as a leading expert in her field, she helps small and large nonprofits alike raise millions of dollars through major gift and capital campaigns.
Here are some of the topics we discussed:
How to know when or if it's time to run a capital campaign
How to decide what to raise money for during a capital campaign
What needs to be in place before starting a campaign
The very first thing you need to do when starting out
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.
According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.
It's not enough to lump Instagram into your overall "digital marketing strategy" or "social media plan". Instagram has distinct features that make it work - best practices, strengths, weaknesses, and features like Stories and Reels that people love.
Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.
In this quickie episode, I give you 5 simple tips for getting your nonprofit discovered on Instagram.
Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it's become one to watch in terms of driving donations.
According to Pew Research, 40% of US adults say they use Instagram - and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.
Nonprofits small and large are using it to share their stories, showcase impact, and directly engage with their stakeholders. But did you know that nonprofits can also use Instagram to build their email subscribers?
Even if you have been on Instagram for years now, or if you are a complete novice, there are a few tried-and-true ways to gain more followers and to get discovered by even more of your community members.
In this quickie episode, I give you 4 ways that you can grow your nonprofit email list using Instagram.
The Future of Fundraising Events with Claire Axelrad
00:36:26
Love them or hate them, fundraising events are here to stay. But in the age of COVID, your events may look a bit different. Virtual, in-person, hybrid - how will your nonprofit know which one to choose? And how to balance health and safety considerations with our very human longing to get back together in person?
In the latest episode of Nonprofit Nation, I ask fundraising visionary Claire Axelrad, J.D., CFRE, how to manage a fundraising program through times of uncertainty, how to use digital fundraising, and how to change the minds of a board that REALLY wants to continue with an in-person 400 guest gala.
Claire has one of the top-rated fundraising blogs on the planet, and 30 years of frontline development work helping organizations raise millions in support. Her award-winning blog showcases her practical approach, which earned her the AFP “Outstanding Fundraising Professional of the Year” award. After leaving the nonprofit trenches, Claire began her coaching practice and founded the online “Clairification School” – often referred to as the best bargain in fundraising.
Here are some of the topics we discussed:
The pros and the cons of nonprofit fundraising events
How to make the shift to hybrid and/or virtual fundraising events
How to help reluctant staff and board members embrace new ideas for events
Trends in the fundraising event space and pitfalls to avoid
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
In the latest episode of Nonprofit Nation, I talk with board management consultants Christal M. Cherry and Renee Rubin Ross about how we can best move our nonprofit boards towards racial equity.
Christal M. Cherry is a trained fundraiser with more than 22 years of nonprofit experience serving on executive teams, as a liaison with boards, and a confidant to the CEO/Executive Director. Christal has a passion to help transform board members into impactful leaders, and touts fundraising as her ministry - the place where she feels she can make the biggest difference. Christal’s mantra: Fundraising is not an F word. Christal founded and leads The Board Pro, a company that equips board members with the tools they need to effectively govern and help nonprofits to fulfill their missions, scale, and become change agents in their communities.
Dr. Renee Rubin Ross is a recognized leader on board and organizational development and strategy and the founder of The Ross Collective, a consulting firm that designs and leads inclusive, participatory processes for social sector boards and staff. Committed to racial equity in the nonprofit sector, Dr. Ross guides leaders and organizations in strategic plans and governance processes that deepen social change, racial justice, stakeholder engagement, and community strength. In addition to her consulting work, Dr. Ross is the Director of the Cal State University East Bay Nonprofit Management Certificate program and teaches Board Development and Grant Writing for the program.
Here are some of the topics we discussed:
Their new service for boards, called Planting the Seeds of Change: A Journey towards Race-Equity Culture
The challenges facing nonprofit boards right now
How to initiate tough conversations at your organization around racial equity
Where to get started if you are interested in learning more about DEI work
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About the host: Named as a top thought leader by Forbes and BizTech Magazine,
How to Work with a Marketing Agency or Consultant with Chris Barlow
00:31:16
Nonprofits of all sizes are strapped for capacity, and often staff isn't trained in marketing, advertising, or social media. When you lack internal marketing skills, it may make sense to hire a third party to help, whether that be a large agency or a solo consultant. Sometimes this can be more cost effective and less risky than bringing in a new full-time employee - but going outside the org requires more intentionality and oversight to ensure results.
In this episode of Nonprofit Nation, Chris Barlow and I talk about the ins and outs of hiring marketing help, how to keep agencies and consultants accountable, and where to start.
As a teen, Chris believed he’d work in a cause-focused mission or career, but when he had to just “get a job” after college, he surprisingly discovered a passion for business. After over a decade in corporate sales, he realized that while he enjoyed it, he couldn’t see himself retiring in it.
So in 2015 he founded an agency, Beeline, and volunteered with a local nonprofit to help them with their digital marketing. This unexpectedly led him back to realizing the dream he had growing up - that of doing something to serve people and a greater purpose.
Beeline focuses on helping nonprofits expand their mission and grow their donor base through digital marketing, but Chris' favorite skill and privilege is putting his two youngest boys down for a nap every day.
Here are some of the topics we discussed:
How do we know when it's time to hire some outside help
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Spring is in the air – hopefully coming soon to Boston – and it’s time to put a fresh coat of paint on those dusty social media accounts!
So much has changed in the digital landscape in just the past few months, all of which makes tightening up and improving your nonprofit social media profiles even more important.
Even if you post regularly, keep up with the trends, and get lots of engagement (good for you!), you may still want to take a close look at those profiles.
Photos, videos, info, URLs, calls-to-action, About sections, bios, hashtags, and more – I’m sure they can all use a little sprucing up!
Here are my tips on doing a spring cleaning for your nonprofit social media accounts, focusing on
Facebook
Twitter
Instagram
LinkedIn, and
YouTube
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Julia's happy clients include Mastercard, GoFundMe, Facebook, Meals on Wheels America, the Make-A-Wish Foundation, and the Boys & Girls Clubs of America.
How to Fundraise In A Pandemic (or Any Other Crisis) with Pamela Grow
00:33:34
This episode is sponsored by the Donor Participation Project Conference! Join me and dozens of others for a different kind of fundraising event. Register at www.joindpp.org/conference
In 2020 a tsunami in the form of a global pandemic hit us all. Too many nonprofits were left scrambling, trying to pick up the pieces. Wondering how they were going to replace the $600k their spring gala typically raises. Often left afraid to fundraise, disempowered by well-meaning boards and directors.
We’re still dealing with the changing landscape of fundraising and our sector. But the good news is, donors stepped up. Big time. And thanks to the disruptions of the past two years, we know what works in the midst of crisis!
In the latest episode of Nonprofit Nation, I ask Pamela Grow how we can best fundraise and ask for support in the midst of a crisis, and how to make this fundraising sustainable in the long term.
Pamela Grow is the publisher of The Grow Report, a must-read weekly email for small shop fundraisers, the author of Simple Development Systems: Successful Fundraising for the One-Person Shop, and founder of The Fundraising Calendar.
Her Basics & More classes have trained nearly 10,000 nonprofits all over the world. Pam was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.
But with all the software, tools, apps and intelligence available to us, why has fundraising performance stagnated? Has technology actually gotten in the way of building a personal connection with our supporters?
In the latest episode of Nonprofit Nation, Steven Shattuck tell us why robots make bad fundraisers - and how we can apply time-tested principles of philanthropy to the modern technology available, with the goal of keeping the donors we already have, inspiring new donors to give, and maintaining the sanity of our team members.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Long-Term Planning in a Short-Term World with Cherian Koshy
00:37:40
Long-term planning - right now??? If this concept seems foreign or unattainable to your nonprofit, especially with what we've gone through in the past two years, then listen up.
Enter Cherian Koshy, Certified Fund Raising Executive (CFRE), Chartered Advisor in Philanthropy (CAP), & AFP Master Trainer. He spent over 25 years in nonprofits, mostly as a fundraiser. Cherian is a nonprofit investment consultant and principal at Endowment Partners, an investment management firm that solely focuses on nonprofits, foundations, and endowments.
He currently serves on the global board of the Association of Fundraising Professionals and is the Chair of the Iowa Commission on Volunteer Service (Volunteer Iowa) as well as eight other boards and commissions.
Here are some of the topics we discussed:
The importance of investments and long term planning
Charitable giving and emergency situations: striking the balance between urgent need and long-term solutions
How nonprofits can deal with risk & uncertainty
The concept of the "Ulysses Pact" to ensure foundations and fundraising staff are still around to help future generations through their emergencies.
Common obstacles to long-term planning and ways to overcome them
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
How to Start & Grow Your Monthly Donor Program with Erica Waasdorp
00:36:36
45% of worldwide donors are enrolled in a monthly giving program. In addition, online monthly giving revenue grew by 40% in the past year as recurring donation options become increasingly popular with online donors.
I sit down with monthly giving guru Erica Waasdorp, an expert in helping nonprofits of all sizes create and grow vibrant and successful monthly donor programs.
Erica lives and breathes direct response and fundraising and considers herself a "Philanthropy-holic". Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best.
Erica started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.
Here are some of the topics we discussed:
Why monthly giving is so powerful right now
How even the smallest nonprofits can set up a monthly giving program
How to use social media to promote and grow your program
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Cause marketing, as defined by cause marketing expert Joe Waters, is a partnership between a nonprofit and a for-profit for mutual profit. Joe is my guest this week, and he sheds light on the many definitions and facets of cause marketing as well as specific ways that nonprofits can build their cause marketing program and create partnerships that prospects can’t wait to get involved in.
Joe helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Nonprofit organizations live daily in working to outpace need. Yet, the nonprofit fundraising landscape is one that hasn’t changed much in the last several decades. What if our dreams are bigger than simply hitting revenue goals?
To better help the sector dream big and escape the status quo, Jon McCoy and Becky Endicott started the We Are For Good professional development empire. They're on a mission to reimagine the nonprofit professional development space, to flip the donor pyramid upside down, and to rename our industry in their spare time.
After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders, We Are For Good launched in 2020 through their podcast of the same name. The podcast debuted as the #1 nonprofit podcast on Apple iTunes and hosts some of the industry’s most respected thought leaders as guests.
Here are some of the topics we discussed:
The biggest changes in the nonprofit sector in the last two years
How they record and release new podcast episodes three times per week (wow!)
How we can get people to care and to embrace our ideas
What nonprofits get wrong when it comes to professional development - and how We Are For Good aims to change that
Connect with We Are For Good: LinkedIn - @Weareforgood Instagram - @Weareforgood Twitter - @weareforgood_ Facebook - @Weareforgood Pinterest - @Weareforgood YouTube - @Weareforgood https://www.weareforgood.com/
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
This episode audio is taken from a free live webinar that I did, called How Nonprofits Can Adapt Their Storytelling in the Time of Social Distancing. Enjoy!
You'll learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
✅ I'll also be taking questions and giving you more details about my program Storytelling That Sticks.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Nonprofits, no matter their size or mission, are working to change hearts and minds around important issues every single day.
Whether you are trying to get new members for your performing arts center, to entice people to adopt dogs and cats, or to create advocacy actions around climate change – you are in the business of persuasion.
To persuade is “to move by argument, entreaty, or expostulation to a belief, position, or course of action.”
In his writings on how to become a great public speaker, the Greek philosopher Aristotle (384-322 B.C.) described three “modes of persuasion”.
These modes – Ethos, Pathos, and Logos – are the essential elements required to convince your audience of your viewpoint.
In order to collect, craft, and share stories that will move people from passive to passionate, let’s explore how Aristotle’s 3 modes of persuasion can be used to improve our nonprofit storytelling.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.
Brands and businesses are getting their stories out there – stories about their origins, their values, their customers.
So why are most nonprofits so bad at storytelling?
I think the reason is that many nonprofit staff and volunteers are uncomfortable talking about themselves. They feel icky asking for support, asking for help, patting themselves on the back and sharing the great work they are doing every day.
This needs to change.
Here are 5 stories that your nonprofit should be telling everywhere you do fundraising and marketing – including social media.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Why Nonprofits Should Care About Crypto with Pat Duffy
00:35:46
On top of all the other fundraising strategies nonprofits have to master, you may be thinking that the additional hassle of figuring out cryptocurrency donations may not be worth it.
However, 220,000,000+ people use cryptocurrency today. And half of millennials prefer crypto investing to stocks. And in a recent study, Fidelity Charitable found crypto owners to be more charitable than the typical investor, but 46% of these donors noted it was difficult to find nonprofits that accept cryptocurrency donations.
With so many ways for nonprofits to accept cryptocurrency donations, you don’t need to turn away donors who wish to donate their Bitcoin, Ethereum, or other coins. It’s a new technology that is constantly evolving, and it’s understandable if you have some apprehension or confusion about how it all works. However, with so many tools available it is easier than ever to get started.
Pat Duffy created The Giving Block with Co-Founder Alex Wilson in 2018, developing the leading solutions that charities, universities and other nonprofits use to fundraise cryptocurrencies. They quickly established themselves as the leading crypto fundraising experts through the explosive growth of their programs at Save the Children and United Way Worldwide. Over the last four years, The Giving Block has turned cryptocurrency into the fastest growing donation method, founding the industry’s giving pledge, giving days and crowdfunding platform.
Here are some of the topics we discussed:
How can a nonprofit get started accepting crypto donations
Bitcoin currently being the most popular among cryptocurrencies, how can nonprofits ask for Bitcoin donations
What is Blockchain-based NFTs and how can nonprofits use NFTs
What are the trends on the next coming years
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
The data we have is flawed. My guest this week, Meenakshi ‘Meena’ Das, writes: “For far too long, we have ignored collecting critical data points, missed creating healthy dialogues around that data, and we have added our biases to all of it — all of it — to perform research operations and take crucial decisions from it.”
What is "good data" and how can we collect it? How can we build inclusive and equitable research and analysis into our programs - to help accomplish our missions and to become more financially sustainable?
Meenakshi (Meena) Das (she/her/hers) is Founder & Philanthropy Analytics Consultant at NamasteData.
She specializes in designing survey-based research tools and analyzing engagement to help organizations find the strategic value of their data. Meena spends her time outside work as a mentor to immigrants and as pro bono research advisor to small shops.
Her two recent favorite projects are working on making data-based research tools more DEIA (Diversity, Equity, Inclusion, and Accessibility) compliant and designing the second season of her podcast “Being and Unbeing an Immigrant” where she wants to bring together the families of immigrants left behind in the home country.
Here are some of the topics we discussed:
Newsletter for changemakers of the nonprofit industry to learn & share about equity-led data, research, & analytics
What “inclusive and equitable research and analytics” means and has to do with nonprofit leaders
What kind of data should we be collecting and how can this make us better fundraisers
Making data-based research tools more grounded in DEIA (Diversity, Equity, Inclusion, and Accessibility)
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Email still remains the best way to communicate with a large group of people at scale – when implemented in a thoughtful, strategic fashion. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness. Did you know that the average nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam? Yikes.
Enter email marketing master Liz Wilcox. She is an email ninja sent here to help get your emails delivered, opened, and read -and how to build a community anxious to hear from you!
In this episode, you’ll learn Liz’s best tips on:
How to build your list without using ads;
How much email to send and what to write;
How to write a subject line that gets your emails opened;
Increasing deliverability and click-through rates to make an even bigger impact.
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.
In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.
She’s best known for her 1000+ users membership, 20 Minute Newsletter technique, and the Email Staircase framework she’s taught to tens of thousands of creatives, freelancers, e-commerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run and is a walking 90s pop culture encyclopedia.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Nonprofits often struggle with how to write emails, newsletters, and other copy that can connect with donors. The key? To incorporate vulnerability, warmth, authenticity, and even some silliness and disregard for proper grammar and style. And who best to teach us this style than someone who was in the trenches for years - with extraordinary results!
For 11 years, Julie Edwards was immersed in the world of animal welfare as Director of Development and Marketing, then Executive Director, of a regional selective admission facility. Throughout her tenure, she learned from the best in the field and used this knowledge to take the organization to the next level including overseeing the expansion of public clinical services to $1+ million in annual revenue. Julie built the organization's development and marketing communications programs from the "ground up" taking annual gifts from less than $200K to more than $1 million.
Here are some of the topics we discussed:
Why donor relations matter now more than ever
The essential elements of a donor relations program that actually works
How small nonprofits can split their time on donor retention AND donor acquisition
Tips to retain more donors and to make them feel acknowledged and happy
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
"Your career has real value and potential, even if you didn’t start out with a fixed idea of what you wanted to end up doing, then pursue it in a series of obvious, tried and tested steps."
For the past twenty years, Russ Finkelstein has worked to change how individuals view their current and future work and how institutions support their staff, members, fellows and alums in developing their leadership and making decisions.
As a founding team member at organizations like Idealist.org, ClearlyNext, Fund the People, and Title8, Russ has helped visionary leaders realize sustainable programs, have greater impact and live better lives outside of work.
Russ was chosen by LinkedIn as one of 6 LGBTQ+ creators feature during Pride Month.
Here are some of the topics we discussed:
His stated purpose in helping outliers find their way in work in life;
How he envisions the future of work;
The so-called "great resignation"
Imposter syndrome and how to be vulnerable and show up in an authentic way personally and professionally
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
If you’ve got a Strategic Planning document on a shelf somewhere that was written after an enormous number of meetings but never cracked again, you are in good company. Many nonprofits spend time, resources, and precious bandwidth creating a Strategic Plan - never to look at it again. Yikes.
In an ideal world, a Strategic Plan covers the why and how of your existence, and encompasses broad strategic goals and strategies that you want to accomplish in the near future. It defines what an organization should do within the next two to five years - and how to get there.
But before your nonprofit ventures into the nonprofit strategic planning process, there are several considerations you need to take into account.
Carol Hamilton is an organization effectiveness consultant who helps nonprofits become more strategic and innovative for greater mission impact. She facilitates strategic planning, helps organization’s prepare for executive transitions and provides training.
Carol trains frequently on leadership, strategy and innovation topics and is the host of the Mission: Impact podcast. She graduated from Swarthmore College and has her Masters in Organization Development from American University.
Here are some of the topics we discussed:
Common mistakes nonprofits make when making a strategic plan
How to know if you have a successful strategic plan
What are some of the elements that go into a successful process
How long is the process and how often to revisit
How can we do strategic planning in uncertain times? How can we plan 3-5 years into the future?
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
Want to know the secrets of getting legacies right in order to secure more gifts? In this episode, I talk with Ligia Peña, CFRE, an internationally-recognized expert in gifts in wills/legacies. We cover all the nuts and bolts of legacy programs for nonprofits, how to build and market these programs, and how to do all of it even at the smallest nonprofit.
Ligia is President of Globetrotting Fundraiser where she specializes in helping nonprofits develop strategic, data-driven gifts in wills programs. Prior to consulting, Ligia was the Global Legacy Manager at Greenpeace International where she oversaw the organization’s global legacy strategy in 14 countries. She is also a Ph.D. candidate at the University of Kent where she’s researching national legacy marketing campaigns as a tool to change society’s behavior towards gifts in wills.
As an AFP Master Trainer, Ligia has trained countless fundraisers around the globe. She's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofit professionals to think about gifts in wills differently by daring to be creative and innovative.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
How has philanthropy changed in the last two years? Where is it going? What do nonprofits need to know about the ever-changing landscape?
In this episode, I talk with one of my favorite authors and thought leaders, Rhodri Davies. Rhodri is a widely-respected expert and commentator on philanthropy and civil society issues. He joins me to discuss what the media is getting wrong in the coverage of charities, how to maintain the spirit of collaboration created during the pandemic, and what’s next for philanthropy and the third sector.
Rhodri is Director of Philanthropy Matters, a new think tank focused on philanthropy issues, and the host of the Philanthropisms podcast. He is also a Pears Research Fellow in the Centre for Philanthropy at the University of Kent, and the Philanthropy Expert in Residence at the Pears Foundation.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Over the past two years, the pandemic has left nonprofit professionals feeling disoriented: the lighting-speed shift to digital marketing also meant navigating the digital space without a roadmap.
To make sense of the space and understand the trends, Community Boost Consulting launched the Nonprofit Acceleration Report, where they surveyed 400+ nonprofits to learn the trends that are shaping the future of nonprofit marketing. In this episode, we will dig into the report to unpack these learnings so that you can better prioritize and invest in the best digital strategies to increase your ROI and scale impact.
Cameron Ripley (he/him) is the CEO of Community Boost, a digital marketing agency that exists to empower social ventures changing the world. Just in the past year, the Community Boost team has directly served over 350 nonprofits and generated over $20 million in online donations. Trusted by the Equal Justice Initiative, Cancer Research Institute, charity:water, KIVA and many other great causes, Community Boost has been committed to helping the social sector scale online revenue and impact since 2012. Cameron is also the founder of the Nonprofit Marketing Summit, which has helped inspire and educate over 40,000 nonprofit leaders since its launch in 2020.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
She wrote her book, Storytelling in the Digital Age: A Guide for Nonprofits, as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published in 2020 as a call-to-arms for mission-driven organizations to use the power of social media to build movements. Julia’s online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking and raise more money online.
You know what a difference your organization can make, but your team struggles to accurately and consistently measure the impact. You know that the work you do is layered and complex - and worry about the additional challenges that have been popping up due to the pandemic. You care deeply about making a real difference, but wonder about the impact you’re making in relation to the effort you’re putting in.
Sheela N. Mahajan, the founder of the Nonprofit Science Institute and Host of the Nonprofit Science Podcast. The Nonprofit Science Institute is on a mission to challenge nonprofits to think differently - namely, like scientists - and they are leading the effort in bringing scientific thinking to the nonprofit field.
Sheela coined the term "nonprofit science" to describe the application of scientific knowledge, theories, and methodologies to the function and strategy of nonprofit organizations. In this episode, she gives us tips on how to leverage the power of science for better storytelling and movement building.
Do me a favor? Rate, Review, & Follow on Apple Podcasts (or your podcast player of choice) - it helps this podcast get seen by more people that would enjoy it!
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your organization’s size, your marketing ecosystem lives on a maturity spectrum—and where you stand today tells a story of where you’ll end up tomorrow.
In this episode, I talk with one of my favorite marketers, Rachel Clemens. She breaks down exactly how to measure your marketing maturity, and how to move from one stage of marketing maturity to the next. She will also walk us through The Mighty GPS™, a new self-assessment to measure your marketing maturity, from Mighty Citizen.
As Chief Marketing Officer, Rachel spends her days promoting Mighty Citizen's services and thought leadership. She’s been a contributor for SGEngage, NTEN, and the Association of Fundraising Professionals. With a background in messaging, branding, and design, Rachel has been a national speaker for conferences across the country.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Happy Black Philanthropy Month! Black Philanthropy Month is about celebrating not only Black organizations but also Black donors, Black foundations, and Black dollars. It's also about allies recognizing their critical role in supporting this movement.
Black-led nonprofits receive substantially less investment than organizations that do the same work but have white leadership. The revenue of Black-led organizations is 24% smaller than their white-led counterparts, and their unrestricted net assets are 76% smaller.
In the latest episode of Nonprofit Nation, Julia sat down with Floyd Jones to talk about the growing movement of black philanthropy and funding, and why this movement is critical to racial equity.
Floyd Jones serves as the Community & Partnerships Lead at Givebutter, the #1 rated fundraising platform on G2, powering $300M+ in donations for more than a million changemakers worldwide. Floyd leads the Community Team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events.
Throughout his career, Floyd has worked tirelessly building social impact communities around the world. Collectively Floyd has raised over $1M for grassroots organizations and his work has been featured in ESPN, Wired magazine, NIKE, Whole Foods, NBA2k, and more.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
You Made “The Ask” - Now What? with Elizabeth Abel
00:34:06
Making “the ask” is a pivotal moment in the donor journey, as it is a direct request for philanthropic support.
But what comes AFTER you make the ask? How do you manage a donor’s response to a gift request, no matter what they say?
In the latest episode of Nonprofit Nation, Julia sat down with Elizabeth Abel to learn the top 5 donor response scenarios and how to respond in each circumstance.
Elizabeth is a thought leader in philanthropy and expert in fundraising. She has led capital campaigns and development initiatives that have collectively raised half a billion dollars for education, healthcare, arts and culture, and advocacy organizations.
Currently a Senior Vice President at CCS Fundraising, Elizabeth partners with institutions to plan and implement large-scale fundraising campaigns with revenue goals ranging from $5 million to more than $1 billion. In this role, she provides counsel on strategic planning, major gifts fundraising, and board engagement. Elizabeth has directed campaign planning studies, served in interim development roles, and managed annual campaigns and special fundraising events.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How to Use Grant Writing as A Tool for Change with Catherine Ashton
00:37:45
The words we use matter. The stories we tell have an impact. Yet, our grants are often full of old, recycled language and buzzword descriptors that are more than just boring — they’re harmful. Grant writers play a critical role in branding the organization and crafting the ways in which it is presented to funders, and thus they are critical in integrating social justice into fundraising programs - and the overall culture and work of their organization.
This podcast episode explores how grant writers at all stages of their career can ground their grant writing practices in race, equity, and social justice. Catherine Ashton discusses how the ways in which we talk, teach, and practice nonprofit work can uphold harmful systems of oppression - or we can use our writing to further anti-racist, community-centric principles.
Catherine Ashton (she/her) is on a mission to change the way nonprofits raise money. As the founder of Giant Squid Group LLC, Catherine works with nonprofits to land donors, win grants, and fund their works. She is a sought-after coach, speaker, and strategist locally and nationally, and specializes in helping organizations marry best practices and mission-aligned innovation to drive systems-level change. Connect with Catherine
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
COURSE PROMISE: Students will walk away with a Digital Fundraising Campaign Blueprint to plan, launch, and execute a wildly successful and profitable digital fundraising campaign. This Blueprint can be adapted and used over and over again, to raise money, build their following, and engage their donor base! Win-win!
Hello my nonprofit friend! I think I know what you're thinking: 🤔
Do I really need another course/webinar/training thing? Is this something that is going to truly help me save time, get noticed, and grow my donor base?
Is this a bunch of fluff about social media, or donate buttons, or is it actionable - for my small nonprofit?
I GET IT - and I'm here to answer your questions!
You struggle with getting people to convert from social media fans and followers to DONORS.
You can't seem to get your email list to donate at the rate that you want.
You want a step-by-step guide to getting people to take the action and DONATE ALREADY - using your website, email, and social media channels.
Also, you are an amazing human. You want to do all of this in an ethical, non-spammy or icky way.
THIS is the solution for people like you.
Do you want a live training experience that gives you access to me, access to an incredible community of nonprofit marketers and fundraisers, walks you STEP-BY-STEP through the process, and leaves you feeling calm, refreshed, motivated?
(If you get it but you need to convince your boss, let me know and I am more than happy to jump on the phone with her! 😉 I got you boo.)
In just five weeks I’ll walk you through my battle-tested and proven digital fundraising framework, PLAN:
P - Preparation and planning
L - Launch with a bang
A - Amplify the campaign
N- Nurture new digital donors
Best of all you’ll get access to a group of nonprofit fundraisers like yourself, the ability to ask all of your burning questions directly to me, and lifetime access to the materials, slides, and recordings.
Join now, and don’t waste another moment on social media - start leveraging the power and potential of these tools to raise money for your cause! I can show you how.
How to Activate Your Nonprofit Board with Mickey Desai
00:31:29
Does your nonprofit board participate in fundraising? Are they active in ensuring the financial sustainability of your organization, by donating, opening doors, and sharing the great work that you do with their networks?
If you said no, then you aren’t alone. Ensuring that new and existing board members fully understand their core obligations will help them pave the way for your cause in a sound, legal manner.
Mickey Desai works with nonprofit boards to simplify board management and amplify their impact in their communities. After years of working with various causes, he has a solid understanding of what capable governance looks like for nonprofits. In this episode, Mickey walks us through the core responsibilities of nonprofit boards, as well as providing advice on how to activate and energize your own board.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
What’s Next for Nonprofit Galas and Auctions? with Sherry Truhlar
00:33:40
It's no secret that charities of all sizes have had to rethink their gala, auction, and fundraising event strategy in light of the COVID-19 pandemic. How can we continue to set an event strategy - virtual or in-person - in light of COVID-19? What's changed, and how can we adapt?
My guest this week is an expert on events, auctions, and galas. Sherry Truhlar is President of Red Apple Auctions, a boutique auction firm focused on nonprofit galas. Since leaving her corporate marketing job, she’s worked as a cheeky auctioneer onstage and a trusted resource offstage for anyone seeking to improve the profitability of a fundraising gala. Though her public work has taken her to nearly every state and placed her alongside A-list celebrities, the bulk of her time is spent educating thousands of gala planners via her free Benefit Auction Ideas videos and newsletter.
What we cover in this episode:
Setting a gala strategy in light of COVID-19 - how has it changed?
How to get guests to attend your auction
Tips about audio systems for fundraising auctions
How to get volunteers to procure auction items, including experiences
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
[SOLO] Questions about my new course? Here are the answers!
00:07:24
Since The Digital Fundraising Formula opened the doors last week, I’m proud to say there have been some really awesome people who have joined! Seriously, I am blown away by who is joining, and who wants to raise more money online using my proven system.
And of course, I’ve also had a LOT of questions. (Which you know I love!) I thought I’d take a couple minutes to give you some answers.
Here are some As to your Qs:
Q: I’ve been burned by online courses so basically I’m skeptical of everything and need to know: How can I trust you?
A: First off, I GET IT! I’ve been burned too. Everybody and their sister has an online course they’re trying to sell me lately. I’m sure you know exactly what I’m talking about here.
But the good news? You don’t have to take a gamble. You don’t have to cross your fingers and hope this will work for you.
I give you a total guarantee so you can try it out and see if you like it — risk-free.
Q: I’m allergic to technology and always feel overwhelmed by digital stuff. Is The Digital Fundraising Formula right for me?
A: I have many superpowers, and one of them is breaking things down into bite-sized pieces and making it easy to digest.
You don’t need ANY previous technology skills to plan a successful fundraising campaign online. I walk through exactly how to plan, launch, and execute a wildly successful campaign. And we do it together!
Don’t know how to tell the difference between a Facebook Fundraiser and an Instagram donate sticker? Or even what the heck that last sentence means and why its important?
Fear not. I’ve got you covered!
I’m here to guide you and save you a boatload of money and TIME when you enroll in The Digital Fundraising Formula… even if you’ve never launched a digital fundraising campaign in your whole life.
I truly care for all my members and only bring you things I know are going to help your nonprofit journey.
You are meant to be in this program if you want to take charge of digital fundraising and make your website, email list, and social media channels work for YOU!
How to Maximize Fundraising Using AI with Michael Gorriarán
00:33:42
As we emerge from COVID, it is easy to anticipate that giving patterns will change, again. Simultaneously, new generations of potential donors are accumulating wealth, and they expect to be engaged as “individuals,” not “donor segments.”
How does a fundraiser navigate these trends?
Artificial Intelligence (A.I.) and Behavioral Economics Modeling can successfully address these challenges. Careful observation of donor behavior through A.I. modeling services can provide more accurate insights into donor sentiment. Today’s professional fundraisers can use these insights to individually optimize giving at the scale of direct response fundraising, enabling nonprofit organizations to know precisely how much to ask of each donor, at each moment in time, over a lifetime of giving.
In this podcast episode, my guest Michael Gorriarán will provide insights on the imperative for A.I. services in fundraising, including how it works, what to expect, and how to implement it with integrity.
You will learn about:
The opportunity for A.I. in fundraising
How to implement A.I. in a way that is free of bias, secure, and respects donor privacy
Case studies from peer experiences with A.I. in fundraising optimization
Michael Gorriarán is President of Arjuna Solutions, an artificial intelligence services provider serving consumer-facing businesses. The firm applies behavioral economics modeling techniques through its patented A.I. services to ensure businesses optimize pricing and revenue realization.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
It is becoming increasingly apparent to employers that internal communications are essential to overall success. Organizations and their missions can be profoundly impacted by effective communication practices and engaged employees.
Cierra Selby believes effective internal communication perspectives and practices are essential to organizational success. Her experience spans over 10 years in marketing and communication across a variety of missions, including poverty, financial literacy, voter engagement, local government, health research, and arts & culture.
Having conducted extensive research on corporate internal communication strategies, Cierra has developed best practices for mission-driven organizations. She is determined to make these best practices accessible to organizations seeking to improve their efficiency and cultures.
What we discussed:
How your organization’s culture can benefit from effective internal communication practices.
The perspectives and habits aligned with embarking on a successful internal communications journey with your organization.
What you can do this week to improve your organization's internal communications.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Build A Strong Leadership Team with Joan Garry
00:35:26
Joan Garry’s Nonprofit Leadership Lab opens it’s doors for one last day this year - October 3! Get your invite here https://jcsocialmarketing.com/lab/
Joan Garry is the go-to resource for hundreds of thousands of nonprofit leaders worldwide. Through her blog, podcast and book, Joan Garry’s Guide to Nonprofit Leadership, she has become the ‘Dear Abby’ of the nonprofit sector, advocating for the success of nonprofits, large and small.
As a columnist for the Chronicle of Philanthropy, contributor to Harvard Business Review and Forbes Magazine, among others, Joan is a preeminent media spokesperson and thought leader on the role of the nonprofit sector in our society and is a sought after voice on issues facing the sector today.
Joan is also the founder of the Nonprofit Leadership Lab, often called the Netflix for small nonprofits, the monthly subscription they can’t live without, it is an the online educational and community portal she leads for board and staff leaders of small nonprofits.
What we discussed
There is a right way and a wrong way to build a Leadership Team.
Tips for EDs to build a strong Leadership Team
How to empower staff
Tips for year-end and how to manage all the moving parts
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
There are more than 1.5 million tax-exempt organizations in the United States (National Center for Charitable Statistics), and recent estimates indicate that about 12.3 million people work in the nonprofit sector. It is estimated that three-quarters of American nonprofits have budgets under $1 million but there are many that are even smaller.
In this episode, I sit down with Erik Hanberg, author of four books for very small nonprofits, to find out how small nonprofits can fundraise, where they should focus their limited time and resources, and how to get it all done with a tiny staff (maybe of 1 person).
Erik Hanberg has spent 20 years working with nonprofits. In addition to serving as the director of two nonprofits, he has served as an Interim ED twice and worked for nonprofits in marketing and fundraising. He has also served on boards and committees for more than a dozen organizations, often in leadership roles, and several times during a capital campaign.
He is the author of four books for nonprofits, focusing on nonprofit management, fundraising, social media, and board governance, which have collectively sold tens of thousands of copies. They’ve been praised as essential reads for nonprofits by Forbes.com, LinkedIn for Nonprofits, Kirkus Reviews, and thousands of executive directors and board members.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Some nonprofits start planning as early as June, but it's never too late to plan and to improve your end-of-year (EOY) campaign. If you want some fresh ideas for your EOY campaign, this episode will give you five key actions to help ensure success.
Loree Lipstein is a passionate and innovative leader with more than a decade of experience in the nonprofit field who brings limitless energy and fierce dedication to all her partnerships. Loree’s vision for Thread Strategies grew from her experience observing many nonprofits with innovative ideas struggle to maximize their impact because of funding obstacles.
HollyRichardson loves the written word and enjoys applying her academic background in literature and sociolinguistics to writing for development.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Do you remember that first in-person event or conference that you had to cancel in 2020? I remember it SO clearly. 😥
I honestly didn't know if we would gather again in person, in large groups.
Would everything be virtual?
Would we be forced to just watch endless webinars on Zoom?
More importantly - how can we make virtual professional development better? And not just in terms of educational content, but the actual experience itself?
Tim Sarrantonio is on a mission to change the way we learn and the way we create educational experiences for nonprofits. As the Director of Corporate Brand for Neon One, Tim speaks and writes on everything involving generosity, technology, and the trends in the social good sector.
In this special episode of Nonprofit Nation, we explore the ways that nonprofit professional development has changed in the wake of the pandemic and why we have both chosen to invest in virtual conference experiences.
Tim is one of my closest friends and colleagues, and his passion for turning the status quo on it's head and truly helping nonprofits learn and network is unmatched! I recommend you subscribe to his LinkedIn Newsletter, Connected Fundraising Weekly. He lives in Niskayuna with his lovely wife, three lovely daughters, and two perfectly fine cats.
Visit https://neonone.com/, The Best Software For Nonprofits: Designed for Growth and Built for Good.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Changing the way we use, develop, and fund technology for social change is possible, and it starts with you.
My guests in this special bonus podcast episode are Amy Sample Ward and Afua Bruce, authors of The Tech That Comes Next: How Changemakers, Philanthropists, and Technologists Can Build an Equitable World . This important book outlines a vision of a more equitable and just world along with practical steps to creating it, appropriately leveraging technology along the way.
AMY SAMPLE WARD (they/them), believes that technology should be accessible and accountable to everyone, especially communities historically and systemically excluded from the digital world. They are the CEO of NTEN, a nonprofit creating a world where missions and movements are more successful through the skillful and equitable use of technology. Amy’s second book, Social Change Anytime Everywhere, was a Terry McAdam Book Award finalist.
AFUA BRUCE (she/hers) is a leading public interest technologist who has spent her career working at the intersection of technology, policy, and society. Her career has spanned the government, non-profit, private, and academic sectors, as she has held senior science and technology positions at DataKind, the White House, the FBI, and IBM. Afua has a bachelor’s degree in computer engineering, as well as an MBA.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
When you hear the term "lead generation " what comes to your mind? Complicated marketing funnels built by multi-million dollar businesses? Not so!
The purpose of lead generation is to stimulate people's interest and build a feeling of community around your cause. And what nonprofit couldn't benefit from a little more buzz?
In this episode, we break down all things lead generation - what it is, why it's important to nonprofits, and how small nonprofits can manage a campaign.
My guest this week is Dana Snyder, Facebook and Instagram Ads whiz. As the Founder of Positive Equation, her mission is to teach nonprofits how to transform their online experiences through digital marketing strategies and use of new technology. Dana frequently speaks on innovative ways for nonprofits to increase their online fundraising efforts with guests on her podcast, Missions to Movements.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Fundraisers are scared of more than Halloween right now, with stock market downturns, inflation, rising interest rates, and an election on the horizon.
Amidst all of this unpredictability, what can fundraisers do to ensure that we reach our goals and fuel our missions? On this episode of Nonprofit Nation, I sit down with the legendary Tammy Zonker. Recognized as one of America's Top 20 Fundraising Experts, Tammy is an inspiring international speaker and trainer in the discipline of transformational philanthropy. She has trained, coached and led nonprofit teams to raise more than half-billion dollars including a single gift of $27.1M.
Tammy moved to Detroit in 2008 motivated to fund raise in the most challenging economy in the U.S. and she turned those experiences into fundraising strategies, tools and processes for creating breakthrough fundraising results in any economy.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to get engagement and to grow your audience.
That’s why I curated a fantastic group of thought leaders, speakers, and trainers to show you what’s on trend, what’s coming up, and how to get results using TikTok, Instagram, Facebook, and more.
Join me at the Nonprofit Social Media Summit - two days of learning, networking, and inspiration. I'm bringing together social media experts and nonprofit leaders in marketing and community building to help drill into the actionable ways that social media can lead to explosive growth.
Hear from some of the foremost leaders in nonprofit social media marketing and digital fundraising
Learn from nonprofit professionals just like you, with a diverse set of voices drawn from around the sector
Enjoy hands-on learning and interactive experiences that take virtual learning to new heights
Get immediately useful tips and tricks to take your online community building to the next level
Get ready for two days of actionable information as well as ground-breaking insights - we’re really proud of the speakers, panels, and activities we’ve put together. Sign up here.
Now let’s get to my 5 tips for nonprofit social media managers heading into year-end.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
First, the bad news. 34% of nonprofits lost fundraising staff in 2021.
Fundraisers only stay on the job for an average of 16 months.
85% of fundraisers expect to change jobs within the next two years - with more than one-third expecting to leave fundraising altogether.
I don't find this surprising, sadly.
Many of my clients are fulfilling all the non-program tasks, including:
Marketing
Social Media
Outreach
Public relations
Donor relations
Events
And oh yes - fundraising!
Usually all of this is lumped into one impossible job description - ending with the dreaded:
"Other duties as assigned."
Now for the good news! There is a better way to structure your development positions and to prevent fundraisers (and other staff) from jumping ship.
In this Nonprofit Nation episode, Chad Barger, CFRE of Productive Fundraising walks us through his simple but effective framework to attract and retain fundraising talent, even in a hybrid and very disrupted work environment.
Chad is both a self-confessed productivity nerd and a sought-after nonprofit fundraising speaker, trainer and coach specializing in teaching small charities to raise funds more efficiently and effectively. He is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching and training solutions for small, but mighty, nonprofit organizations.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Secrets of Compelling Grant Writing That Gets Funded with Rachel Waterman
00:36:18
Requesting grant dollars can be quite intimidating, especially when you’re new to the grant seeking process. When it comes to nonprofit grant writing, there’s not a formulaic approach or “one-size-fits-all”. Rather, you need to customize your approach for each funder you pursue.
Rachel Waterman is here to help! Rachel is the CEO and Founder of GDS Grants. She is a GPA approved trainer and presenter on various topics related to grant writing, research & management, but her favorite "things" are data collection/outcome measures and systems for scale and efficiency. She helped develop the grant management software GEMS Grant Easy Management Software.
In this episode, you’ll learn Rachel’s best tips to:
Best identify which funders to pursue
Determine what to include in your grant proposal - and what you can leave out
Persuade funders that you are worthy of a grant
Manage grant-writing with the other responsibilities on your plate
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Strengthening the Capacity of Black Fundraisers with Kia Croom
00:34:10
In the report The Lived Experience of Fundraisers of Colorproduced by Cause Effective, two-thirds of the respondents mentioned facing obstacles in their development careers due to their race.
More than half of those surveyed acknowledged they might be reluctant to recommend that people of color they know enter into the fundraising profession, “because fundraising involves external relationships where bias might be present” and “fundraising reflects and magnifies the racial hierarchies of our culture.”
On this episode of Nonprofit Nation, I sit down with Kia Croom, a fund development executive with 20 years of experience. Kia launched the Black Fundraisers’ podcast to celebrate, inspire and equip Black fund development professionals to excel and positively impact Black communities.
Some of my favorite episodes have featured Johnnetta Cole, the first Black woman president of Spelman College and later Bennett College, social entrepreneur Trabian Shorters, and fundraising executive Dianna Campbell.
Kia also spearheads an initiative called Fundraising in Black - a series of fundraising capacity-building courses targeted to Black and Brown fundraising professionals.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
The Right Way to Tell a Fundraising Story with Vanessa Chase Lockshin
00:31:50
Believe it or not, there's a right way to tell a fundraising story. And by fundraising story, I mean a story that you're using to raise money for your non-profit.
A fundraising story needs the right story structure to connect with the audience, demonstrate need, and invite the audience to get involved by making a donation.
Individual donors can give with shocking levels of generosity when they’re deeply moved by stories. That’s just what your organization needs in order to grow!
But chances are, you didn’t get your job because you’re already a storytelling expert. In fact, you may struggle to find stories you think your donors would find interesting.
You might not be at all confident that you can write them well. The good news? You can change all that.
My guest this week is Vanessa Chase Lockshin, a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa is an award-winning entrepreneur, avid reader, and resident of Victoria, Canada. Connect with Vanessa:
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
4 Simple Frameworks to Prioritize Your Audiences with Farra Trompeter
00:34:38
Effective nonprofit communication planning begins with knowing who your audiences are. Seems simple, right?
Sure: you can write out a long list of various groups that your organization is communicating with or wants to reach in the future… but where do you go from there?
As Big Duck’s Co-Director, Farra Trompeter (she/her) ensures that Big Duck is a healthy, thriving company. Big Duck, a worker-owned cooperative, helps nonprofits use comms to achieve their mission by building strong brands, strong campaigns, and strong teams. Much of their work centers on creating strategies and tactics that are rooted in understanding who your audiences are, what they need to read, hear, or experience about an organization or its work in order to engage.
Farra has led dozens of organizations through major brand overhauls, fundraising campaigns, and much more since joining Big Duck in 2007. She’s a frequent speaker around the country, training nonprofit staff and board members on branding, communications planning, and engaging donors at all giving levels.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Today is #GivingTuesday! GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past ten years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity year-round.
In 2021, an estimated $2.7 Billion were donated in twenty-four hours in the U.S. alone, a 9% increase over the prior year and a 37% increase from pre-pandemic levels.
84% of those aware report that GivingTuesday inspired them to be more giving. A 2019 Horizon Media study reported that 52% said that they want to donate on this day because it allows them to be a part of a bigger group of people doing good.
As they write on their website, "GivingTuesday is an opportunity for people around the world to use their individual power of generosity to remain connected and support their communities. It’s not just one day – this is a global social movement that’s working every day to fuel more generosity in service to building a more just and equitable world."
In this episode, I go over several ways to promote your Giving Tuesday campaign and drive more donations.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
[SOLO] How to Turn Giving Tuesday Donors Into Long-Term Supporters
00:12:59
How did Giving Tuesday go for you? I have seen nonprofits spend so much time this year working on their campaigns, creating buzz and excitement, thinking of ways to bring in new donors and get supporters excited before year-end.
But what happens after the donation comes in?
What’s the plan to keep these new donors and bring them into the fold long term, after November 29th?
Let’s talk about donor psychology. We know what donors want.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Tap Into Your Unique Strengths and Flourish with Rachel Fry
00:35:00
Strengths can be considered any personal behaviors, passions, experiences, resources, positive relationships, and values that are energizing and authentic.
The good news is that we all have the ability to tap into that part of ourselves - breaking through barriers and using our own natural strengths and skills.
If we are given the right tools and support we can take major steps toward reaching our own higher potential, whether that be in our professional or personal lives.
To show us how to tap into our unique strengths, I invited Rachel Fry to come on the podcast. Rachel is a certified Positive Psychology Coach MEd, a certified International Coaching Federation coach, and the founder of the coaching practice Free To Flourish.
Her background is in teaching and working in the field of environmental science, and coaching soccer, as well as scuba diving. She helps motivated individuals who are ready to make professional changes into work that aligns with their purpose and deep interests.
She’s also a podcaster, if you like podcasts and hearing other peoples' stories, you can check out the Passion Stories podcast to hear how people across the environmental, creative, social impact, and wellness industries went after their career dreams and carved out their own professional path.
Visit Free to Flourish to know some psychological tools that will help with your creativity, boost your mood, increase confidence, and support your overall emotional and mental well-being. Check our their LinkedIn page as well at https://www.linkedin.com/company/free-to-flourish/
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Overcome Your Money Blocks to Raise More Money with Jarrett Ransom
00:33:00
Prosperity consciousness might sound woo-woo to some, but in this conversation with Jarrett Ransom, AKA: Nonprofit Nerd, she shares how identifying your personal money blocks will help you excel as a professional fundraiser.
Known as the Nonprofit Nerd, Jarrett has experience working in the trenches of the nonprofit community for nearly 20 years. From start-ups to multi-million dollar charitable organizations, she wears many hats and under her leadership and guidance, her teams across the nation raise millions of dollars every year to support and sustain their mission.
As CEO of The Rayvan Group, LLC, she consults with tax-exempt businesses to see the future of their organization. Not just their immediate needs, but down the road extending 3, 5, 10 years and beyond.
Additionally, Jarrett serves as co-host of The Nonprofit Show - the daily live video broadcast where the National Nonprofit community comes together for problem-solving, innovation, and reflection. She brings her dynamic energy and enthusiasm to the daily show featuring nonprofit thought leaders and topics from around the globe.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Engaging Millennials to Raise Big Money with Alyssa Wright
00:34:08
Pretty much every stereotype you have read about Millennials is false. Many are skilled, up-and-coming professionals in their 30's & 40's with deeper pockets and vaster networks than you might think. Plus, they are the inheritors of $42 trillion by 2030.
In this episode, get to know the Millennial generation, understand what inspires and motivates them to get involved in mission making, and start to ensure effective inter-generational collaboration at your organization with Alyssa Wright.
Having spent time as a human rights activist in Eastern Europe and Africa, Alyssa brings over a decade of experience in international philanthropy to Wright Collective. With a background in community organizing and the arts, Alyssa leads the Collective with skill, creativity, and passion. As an accomplished facilitator, consultant, and coach, she builds new revenue streams, shifts cultural perspectives, and inspires people to believe that change is possible no matter what.
She has helped hundreds of both domestic and global social change organizations successfully launch major gifts programs, capital campaigns, and create sustainable funding models resulting in over $60,000,000 of resource flow. Her experience and wit has also allowed her to become a sought-after speaker on philanthropy and fund development as well as a regular contributor to ForbesWomen, Global Giving, and Network for Good. Alyssa is a powerful Millennial voice in the social change movement.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Did you know that email conversion rates are 4x higher than social media?
When it comes to marketing and fundraising, email has consistently been a reliable tool for nonprofits. To this end, you need to be continuously be working to improve your email effectiveness. Email marketing and fundraising guru Jess Campbell has some tips for you!
Jessis the founder of Out in the Boons, a small shop helping nonprofits raise more money online and in-person. She has been a nonprofit fundraiser for 18 years and has raised over $17M+ working from New York to California in organizations big and small. She is also the founder of The Raise More Together Summit which to date has educated more than 3,000 nonprofit leaders and fundraisers.
In this episode, we discuss:
Why nonprofits should shift their focus on email rather than social media
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
What started with an Instagram post in early 2020 has grown to a collective of hundreds.
Since immigrating to Canada from Nigeria, Itse Hesse struggled with the lack of safe spaces for Black women to connect with and support each other. She officially founded the Black Girl Collective (BGC) in July 2020. What began on a whim as an Instagram account grew into a vibrant and inclusive community of Black women and non-binary people.
In this episode, I talk to Itse about why and how she founded BGC and what she has learned along the way about building a thriving community, online and off. Connect with Itse:
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
What's Next for Nonprofits and Social Media? Part 1
00:23:11
Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there!
In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.
Look for Part 2 - Where Should You Be On Social Media? - and Part 3 - What Does Success on Social Media Mean in 2023? wherever you are listening to this episode!
In Part 1, I start by addressing the elephant in the room, the big question on everyone's mind: Does social media matter anymore?
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Donor retention is the rate at which donors maintain their relationship with your organization and continue to donate over time. While the overall number of donors is climbing, repeat donor rates keep falling. What can we do to keep more of the donors we worked so hard to attract?
Madeleine St. John works with clients to develop communication strategy and content that centers the donor experience. Today's donors crave engagement – which means today's nonprofits have a special opportunity to intimately invite donors into their mission as partners and participants.
In this episode, you’ll learn Madeleine’s best tips to:
Keep your donors warm between campaigns or events
Leverage a welcome series and other automations for stewarding or nurturing new donors and other segments
Use your website content, layout, and a frictionless donation process as a critical element of the donor experience
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Before we begin, I wanted to let you know that I’ll be opening the doors to my signature training program, Social Media for Social Good Academy, in just a few weeks. I only run this program once each year, so don’t miss out. Get on the waitlist at socialgoodacademy.com and I’ll send you all the details when it’s up and running. Sound good? See you there!
In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.
Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 3 - What Does Success on Social Media Mean in 2023? wherever you are listening to this episode!
In Part 2, I’ll share the steps that your nonprofit can take to make sense of the trends, and how to decide which ones to jump on, and which ones to ignore (for the time-being anyway).
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Maybe you've heard of chatbots, the Lensa app (for all those futuristic selfies filling up your feed), or even played around with ChatGBT. AI is one of the fastest growing technologies of our time, and nonprofits need to start paying attention.
My guest this week is Joshua Peskay, 3CPO (CIO, CISO & CPO) at RoundTable Technology. Joshua has spent the better part of three decades helping nonprofit organizations make better use of technology in support of their missions. In addition to leading RoundTable’s security team and providing vCIO services to numerous organizations, Joshua is a national leader in helping improve cybersecurity in the nonprofit sector.
We discuss:
The benefits of AI for nonprofits
How to use this powerful tech to grow our audience
Pitfalls to avoid when using AI
Josh's favorite AI tools
Where to start, especially if you are a small shop
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
In this special three-part series I’ll review the current social media landscape as we enter 2023, important trends to consider, and the steps nonprofits can take to thrive, not just survive, in this culture of constant change.
Look for Part 1 - What’s Next for Nonprofits and Social Media? - and Part 2 - Where Should You Be On Social Media? wherever you are listening to this episode!
In Part 3, we will answer the burning question - how will I know if we are successful on social media? What does it really take?
I also give you the five core competencies of effective nonprofit social media managers.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Planned Giving Primer for Small Nonprofits with Tony Martignetti
00:32:34
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
Does your nonprofit have a planned giving program? Are you interested in learning more but don't know where to start? Planned giving can be a great way for your nonprofit to weather the storm of recessions and uncertain economic periods.
My guest this week is Tony Martignetti, host of the Planned Giving Accelerator and the award-winning must listen to nonprofit podcast, Tony Martignetti Nonprofit Radio.
In this episode, we discuss the common obstacles that keep small shops from starting a planned giving program, and simple ways to start a plan and strategy for your nonprofit.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Get Better Fundraising Results with Steven Screen
00:32:12
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
Are you having trouble growing your fundraising program and expanding your donor base? If your nonprofit's growth has flattened out, it’s most likely a result of a belief - or several - rather than a tactic or a strategy.
I was thrilled to be able to talk to one of the world's most sought-after fundraising expert, Steven Screen, about this common fundraising problem.
Steven is Co-Founder of The Better Fundraising Company and lead author of its must-read industry blog. With over 25 years' fundraising experience, he gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and always driven by the data.
Topics we cover:
The beliefs that prevent us from fundraising effectively
Why donor fatigue is a myth
How to communicate to donors in the best way possible
Why getting complaints is actually a GOOD thing - and how to reframe them
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Drive Donor Engagement Using Video with Raffi DerSimonian
00:31:24
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
You only have five seconds to captivate your audience. Video can help you stand out against the myriad of peers and competing messages. And best of all, 57% of people who watch nonprofit videos go on to make a donation (Source: Google).
So - how can small nonprofits use video to compel audiences to take action? How can video help build and cement emotional connections and increase donor engagement?
My guest today is Raffi DerSimonian. Raffi is a firm believer in the emotive power of visual storytelling, and has developed a range of strategies throughout his career to help organizations and institutions tell their unique story. He’s worked with some incredible organizations, including HBS, Clark University, Trinity College, Lafayette, Muhlenberg, Tufts, Seven Hills Foundation, Worcester State University, Maine College of Art & Design and others.
In this episode, we will explore the art of visual storytelling as it relates to creating emotional connections and driving measurable engagement. Check out Raffi's free Nonprofit Video Resource Guide as you create and market your videos.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Shifting the Power to the People You Exist For with Vic Hancock Fell
00:34:54
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
We have a responsibility to ensure that we recognize and respect the power of the people we exist for.
Vic Hancock Fell co-founded a small international development charity when she was fresh out of university, age 21. She didn't feel it or know it at the time, but looking back 14 years later, she describes this as what she calls “peak White Saviour.”
Most recently, through the context of her work at UK based Raising Futures Kenya, as a White/Western led INGO, she has been more active in advocating for responsibility to acknowledge and minimize White power in this space both as individuals and as organizations.
In this episode, we take a look at the concept of "shift the power" and why it is so important for us as socially purposed organizations, especially those working in global solidarity.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How This Nonprofit Retains 46% of Their Donors with Amy Gibson
00:33:58
Support for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit that empowers kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/nonprofit-nation .
What if you could double your donor retention rate? Even as a small shop nonprofit?
That's exactly what Amy Gibson did, and she's on the podcast to spill her secrets.
Amy is a Muncie native and went to Ball State University. Directly out of college she started working at a telecommunications company that had 13 regional sales offices nationwide.
She worked her way up in the company from the Sales Assistant to the Executive Assistant to the President doing everything from training new sales assistants to running events and everything in between. (Sounds kind of like many of our nonprofit career trajectories!)
Amy is now the wildly successful Director of Resource Development at the Boys & Girls Clubs of Muncie - a position she took in February of 2020.
Since Amy implemented Bloomerang and started tracking donor retention they have gone from an average of 26% to 46%. By being able to see their donor retention they were able to create a sense of importance around doing programs to increase donor retention resulting in overall revenue.
We talk about the ways in which she loves on her donors, how she uses software to automate what she can, and her favorite and most challenging parts of being a Director of Resource Development.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age. Take Julia’s free nonprofit masterclass, 3 Must-Have Elements of Social Media That Co
How Gift-Giving Can Make You A Better Fundraiser with Patrick Kucharson
00:36:04
Gift-giving makes you a better fundraiser? YUP. And I'll tell you why! We know that giving more than you receive is a satisfying way to live. And Patrick Kucharson helps people on both sides do just that - be better givers AND receivers, through his free email newsletter, Better Gift Coach.
Patrick runs one of my favorite weekly email newsletters Better Gift Coach, a weekly 1-minute shortcut to always having great gift ideas well in advance. Each week, he curates and shares a story of the best gift someone has ever received, and he analyzes the story to provide guidance on how others can replicate it.
I wanted to have Patrick on the podcast because I know that his work can help fundraisers, marketers, mission-driven individuals, and anyone trying to make an impact and affect people.
In this episode, we discuss:
Patrick's nonprofit background at Jumpstart in Cleveland
Storytelling techniques - both in the collecting, crafting, and the telling is a master storyteller - both as a teller and a collector. We can all learn from his simple strategies.
Where to find compelling stories that will resonate with your audience
The GivingTuesday story he shared that caught my eye
What to consider when giving a charitable gift on behalf of another person
Creating a great giving and receiving experience
Listen to the end, because Patrick drops some major thoughts on he continues to write his newsletter week after week and how he manages to sustain his creativity.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Set Your Time Free and Love Your Work with Jenny Blake
00:46:26
You’ve been told that time is precious. So why don’t we treat it like the invaluable, nonrenewable resource it is?
I was thrilled to have Jenny Blake on my podcast - not just because I love her books, her podcast, her newsletter - but mostly, her philosophy on time, on work, and on managing it all.
Jenny is an award-winning author and podcaster who loves helping people move from friction to flow through smarter systems. Her latest book, Free Time: Lose the Busywork, Love Your Business, is an operating manual for heart-based business owners and anyone who wants to create better systems in their work and expand their revenue with easy and joy.
Jenny doesn't subscribe to the hustle more, always-on, wake up at 5 AM and meditate/work out/journal culture. She writes:
“Time isn’t money. Time is life force. And yours is precious! I’m obsessed with finding smarter strategies and systems for freeing our mind, time, and team to do more of our best work—and be truly present during our time off.”
The philosophy and the framework she teaches in this book have truly changed the way I manage my time - and the way I even THINK about time as a heart-based business owner.
Listen in to our conversation, and you'll learn not just how to be more "productive" but how to be more intentional in the way you spend your most precious resource - your time!
In this episode, we discuss the common obstacles that keep so many of us stuck, burned out, drained, and spinning our wheels - and Jenny’s thoughtful and intentional solutions.
If you are “beset by the Burdensome B’s” as Jenny calls them - “bored, bottlenecked, burned out, or buried by bureaucracy,” then this episode is for you.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Nonprofit Program Evaluation Made Simple with Chari Smith
00:38:12
Are you overwhelmed by the thought of conducting a program evaluation for your nonprofit organization? Don’t know how to structure it, or even where to start?
There are many ways to do program evaluation, making it difficult to know which model is best or which format to follow.
Help is here. My guest this week is Chari Smith, founder of Evaluation into Action to help nonprofit professionals create realistic and meaningful program evaluation processes. Chari believes evaluation should be accessible, practical and usable, and she’s on the podcast to discuss her book, Nonprofit Program Evaluation Made Simple. Get your Data. Show your Impact. Improve your Programs. This book outlines a clear approach, filled with real world stories as well as examples of evaluation plans, surveys, and reports.
Some of the topics we discuss include how to create a logic model, measure impact, building a culture of evaluation, survey design basics, clear reporting techniques, and more.
Upcoming event: Survey Design Made Simple
Tuesday, April 18, 9 – 11am PST
Registration information is here. Use the discount code is ‘getyourdata’
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Make Your Ideas Irresistible with Tamsen Webster
00:50:46
Nonprofits often struggle with making themselves heard and understood. We have fantastic ideas to share with the world - but why is it so hard to get seen and get noticed?
My guest this week is best-selling author and TED speaker Tamsen Webster. She explains, "Your idea has a story, because your idea is a story—and your audience needs to hear that story before they’ll act."
Part strategist, part storyteller, part English-to-English translator, Tamsen helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. Most recently, Tamsen was named to the Thinkers50 Radar thinkers to watch class of 2022. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.
In this episode, we discuss the common obstacles that keep nonprofits from communicating effectively, why storytelling needs to change, and how to get your idea across in a way that will inspire people to take action.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Often in the nonprofit sphere, small shops need fundraising support but can’t find the right talent and don't know where to look. On the other hand, experienced fundraisers want to explore consulting, but don’t know how to grow their business.
Enter Cindy Wagman - she's got both angles covered!
Cindy is the President and Founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. She is the host of the top-rated The Small Nonprofit podcast, and best-selling author of Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul. In 2022 Cindy started coaching other nonprofit-serving consultants and is the co-host of the Confessions with Jess and Cindy podcast.
In this episode, we talk all things nonprofit consulting, what nonprofits should look for when hiring a fundraising consultant, and how Cindy coaches other consultants to help them build impactful and profitable businesses.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Meta Verified, Twitter Blue, Snapchat Plus - it seems as if all the big, formerly free, social media platforms are now offering pay-to-play services.
What does it mean? What are the implications for the social media landscape?
What are the pros and cons - for nonprofits, but also for us as social media consumers?
In this special bonus episode, I walk you through the 3 most critical changes to the social media landscape in the past year, the pros and cons of Meta Verified for Facebook and Instagram, and how data privacy laws continue to affect social media reach and visibility.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
We know that stories are the lifeblood of a vibrant nonprofit communications strategy. They play a critical role in marketing, fundraising, donor relations, and internal comms. A compelling nonprofit story will inspire lifelong supporters.
However, there is a problem with a lot of nonprofit storytelling.
Traditional marketing teaching tells us to know our audience's pain points, exploit them, and then offer a solution. This can be particularly manipulative in nonprofit marketing since we're working on some of the world's toughest problems. Those we serve are experiencing tremendous pain and often working to overcome insurmountable challenges.
This is where trauma-informed storytelling comes in. On today's episode, my guest Maria Bryan shows us the ways that our sector must tell stories that dignify, respect, and protect the health and well-being of those we serve.
Maria is a nonprofit marketing and messaging strategist who helps nonprofit leaders tell impactful stories that do no harm by speaking about trauma-informed marketing. She has over 15 years in marketing communications in the public sector, a master’s degree in public administration, and a bachelor’s degree in journalism.
In this episode, we discuss the importance of storytelling for nonprofits, how to become a trauma-informed marketer and fundraiser, and how to take care of yourself in this often grueling and exhausting work.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They become the trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success. In the age where attention is currency, subject matter experts within organizations are uniquely positioned to build and grow influence.
Shereese Floyd gives nonprofits new ways to think about and consider thought leadership as a strategy to influence fundraising and organizational impact.
In this episode, we talk about:
The top three benefits of thought leadership
Steps to implementation
Common mistakes to avoid
How to use thought leadership for business development and fundraising
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
The 2023 Nonprofit Communications Trends Report is now available, and in its 13th edition, it’s become the go-to resource for nonprofit marketers and comms professionals to determine what’s next, and how to get better results in their marketing programs.
Kivi Leroux Miller is the Founder and CEO of Nonprofit Marketing Guide, the publisher of the Nonprofit Communications Trends Report. Kivi is an expert in nonprofit marketing, a popular and sought-after keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications.
In this episode, we discuss:
Five themes we think need addressing NOW
Why nonprofits use social media and how they use video
Updated data on email list management and other email best practices
Communication teams size and growth as well as salaries and how to plan for future growth
Why nonprofit communications staff are looking for new jobs
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
She wrote: “It is so interesting to me that white, iNGO fundraisers are centered in this conversation. As a black fundraiser and content gatherer for more than 16 years, I believe our viewpoint is not often a part of the conversation. And, I know that some of us have different perspectives.”
I appreciated that response, and I wanted to give this listener a chance to share a different perspective about fundraising for iNGOs, one not focused on “white guilt” and “white saviorism”.
Vila-Sheree Watson is a multifaceted leader, fundraiser, and content creator, known for her dynamic and soulful approach to creativity and social justice. Born in the South and raised in Oakland, California, Watson's upbringing was deeply influenced by the vibrant arts and culture scene that surrounded her. From a young age, she was drawn to the power of words and storytelling and found solace and inspiration in poetry, art, and music.
In this episode, Vila-Sheree generously shares their perspective on the importance of including diverse viewpoints in the conversation around iNGO fundraising and storytelling.
We discuss the negative impact of focusing too much on "white guilt" and "white saviorism" and the need to move towards authentic storytelling.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Build a Brand Ambassador Program with Nick Lynch
00:36:48
This episode is sponsored by my friends at Keela, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
Brand Ambassador programs mean more than telling people to post your stuff on social media. Today's topic centers around how to build a brand ambassador program at your nonprofit, how to work effectively with influencers, how to measure success, and how even small nonprofits can build these kinds of relationships.
My guest this week is Nick Lynch. From his own personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations and has spent his professional career building solutions for brands to better identify and target their audiences online.
When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. He created Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Data Literacy for Small Nonprofits with Sarah Epting
00:37:46
This episode is sponsored by my friends at Keela, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
Becoming data literate and even data-driven isn't impossible for small nonprofits. In this episode, I sit down with Sarah Epting to talk all things data. Specifically:
What is data literacy and why is it especially important for nonprofits?
How can small shops start on their data literacy journey?
What do nonprofits often get wrong when collecting data?
What data should we collect? And how do we use this data effectively so it doesn’t just sit in a spreadsheet?
With 10 years of nonprofit management and 5 years of specialized Salesforce Administrator experience, Sarah leverages unprecedented knowledge of the hurdles nonprofits often face. She founded Technopath to address the gaps in the industry, leveraging her Salesforce expertise to help nonprofits further their mission.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Real Talk About Social Media Management and Mental Health with Kirsty Marrins
00:37:30
This episode is sponsored by my friends at Keela, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
Taking care of our mental health should not be something that falls down the list of priorities, especially when working in the ‘always on’ culture of comms. So how do we make sure we are taking steps to protect ourselves and others?
In this episode, I talk with Kirsty Marrins about ways in which charities can look after the mental health and wellbeing of themselves, their co-workers, and volunteer or intern content creators and social media moderators.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How to Set Boundaries and Banish Burnout with Rachel Bearbower
00:34:50
This episode is sponsored by my friends at Keela, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
As a former small shop Executive Director, Rachel Bearbower of Small Shop Strategies understands how tough it is to do everything on your own. The stress, frustration and being underfunded can be overwhelming. How can we set boundaries and banish burnout in our jobs and in our personal lives?
In this episode, we discuss:
Rachel's ideas for building resilience in our organizations and in ourselves, especially after the collective trauma we all experienced (the pandemic)
The 4 things most successful nonprofit organizations and successful EDs have in common
Some of her favorite time-saving tips - how to work smarter and not harder
Her best advice for small shop fundraisers and EDs trying to make it all work
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How to Leverage SEO for More Visibility with Katherine Ong
00:45:24
Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil
My guest this week is Katherine Watier Ong, owner ofWO Strategies LLC, a boutique organic traffic consultancy. Katherine is the brains behind many successful marketing campaigns, including:
The time she had three websites crash due to too much traffic. In one case, Katherine's campaign drove 1.2 million (up from 300K) to EWG.org in one month.
Creating the strategy and leading the team helped New Yorkers get their healthcare questions answered via social media for theNYStateofHealth.NY.gov that resulted in 40K New Yorkers signing up for health insurance during week one – more than any other state exchange.
Conducting an organic traffic assessment, training, and internal staff hiring and recruiting for Cancer.gov that lead to nearly 100% traffic growth YOY.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
This episode is sponsored by my friends at Keela, a comprehensive fundraising and donor management software that will help you expand your reach, increase fundraising revenue, and foster a dedicated community of supporters.
Several of my clients are currently using Keela and have continued to be impressed with how easy it is to use, how affordable it is and most importantly, the results that they see and the impact they are able to create.
The power and potential of smart technology and artificial intelligence (AI) for fundraisers hasn’t been more apparent, but there are many misconceptions around it. Will the bots replace the humans? How can we use this revolutionary technology for good and not evil?
My guest this week is Nejeed Kassam, CEO and Founder of Keela, a donor management and fundraising platform designed to help nonprofits raise more.
We discuss:
How generative AI and other smart technology tools are changing the fundraising world - for good
How nonprofits can make a case to leverage these tools in their organization
What kind of data nonprofits should collect and how to use it
How to become a data-driven organization to create even more impact
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Julia’s online courses, webinars, and keynote talks have helped hundreds of nonprofits make the shift to digital thinking and how to do effective marketing in the digital age.
How to Make Your Marketing More Inclusive with Michelle Ngome
00:38:20
Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil
Are you keeping up with the times?
If your marketing team has been working hard to improve your diversity, equity, and inclusion (DEI) efforts, but things aren’t happening as fast as you like, then this episode is for you.
My guest is inclusive marketing consultant, author, and nonprofit founder Michelle Ngome. She is the founder of Line 25 Consulting, an agency specializing in inclusive marketing strategies for organizations. Michelle understands what drives powerful connections and is committed to helping others raise their game through the delicate art of networking. She is the author of Network, Navigate & Nurture: The Equation to Strategic Networking, a practical guide to networking success.
Michelle is dedicated to creating and sharing opportunities with others. In 2019, she founded the African-American Marketing Association, a 501c3 nonprofit, creating a platform that empowers Black marketers all over the United States. Michelle has interviewed thought leaders on her podcast, Networking with Michelle and Marketing For The Culture and she has been featured across various reputable media outlets such as (Forbes, PR News, Entrepreneurs, WSJ) where she is often seen offering insightful ideas and opinions on diversity in marketing.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Are you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instil
Taylor Shanklin is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels. Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She hosts the Talking Shizzle podcast.
Will Novelli is a creative, talented and highly motivated individual with extensive experience in Graphic Design, Project Management, Brand Strategy and Digital Project Coordination. Currently Will assists with the Talking Shizzle podcast, and he is dedicated to helping others out in the marketing and branding space. Areas of strength; leadership, communication, organization, and interpersonal skills in providing and delivering the best customer services and project coordination possible. Will was also recently promoted to Sr. Client Happiness Manager at Barlele and enjoys spreading happiness to the world.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
BONUS: Are You Ready For The New Google Analytics? with George Weiner
00:43:28
Google Analytics 4 (GA4) is Google's next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing data.
GA4 is much more than just a new “version” of Google Analytics. It’s a completely new platform – built from the ground up to collect, process, and report on data differently than before. Migrating to GA4 is a complex and integral process that requires strategic planning and expert implementation.
George Weiner is here to help!
George is the Founder and CEO of Whole Whale, a digital agency that leverages data and tech to increase the impact of nonprofits and for-benefit companies. In nearly a decade of operations, Whole Whale has worked with over 100 nonprofit and social-impact organizations, spent over $6 million in Google Ad Grants dollars, and supported an additional 150,000+ organizations through free online content and trainings.
He is also the co-founder of Power Poetry, the largest teen poetry platform in the U.S, a safe, creative, free home to over 500k poets.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more by clicking here.
Every interaction with donors should be meaningful and intentional, but without proactive planning it's easy for things to slip through the cracks.
In this episode, I’m joined by nik castle, Demand Generation Manager at Instil, a modern, purpose-built platform that helps nonprofits cultivate deeper, more holistic relationships with their community.
We review Instil’s framework for donor cultivation-Connect, Interact, Nurture. The idea is simple: with an intentional and proactive approach, every single interaction with a supporter can set you up for the next one.
nik details concrete steps for implementing marketing and fundraising best practices for creating long-term donor loyalty and “one to many empathy”.
With professional roots in data analytics, nik castle leverages seven years of experience as the technical arm of the marketing teams they have worked on to support a revolution in data management for nonprofit development teams. In her current role at Instil, nik is dedicated to helping scale authentic relationship building with supporters through one-to-many empathy that’s facilitated—not limited—by data and technology. Outside of work, nik is deeply invested in studying and practicing both individual and organizational psychology, as well as serving their art collective as a community organizer and tending to her garden and three pets, Angelina, Jinx, and Tessie.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How to Create Human-Centered Digital Content in a ChatGPT World with Bailey Lewis
00:37:00
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!
People who care about digital content that resonates on a human level are needed now more than ever. It's time to rethink how we approach digital content so that we can make the communications and interactions we all encounter every day less robotic, chaotic, and caustic—both to receive and to create.
My guest this week is on a mission to create more human-centered digital content. Bailey Lewis is a content strategist who runs the Words First Course & Community. She created Words First to transform the way that professionals and their organizations communicate with other humans online (only the least human and most prevalent medium of all!).
We discuss:
What makes so many digital experiences chaotic and unusable—for both the audiences trying to engage with them and the teams building them
How to flip the content creation process to “words first”
How to identify and shift where processes are keeping that from happening
How to apply user experience content strategy principles for digital communications that resonate on a human level.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Much Ado About Threads Part 1 - What The Heck Is Threads?
00:10:57
Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.
Should Nonprofits Be On Threads - Meta’s Twitter Alternative?
The internet is buzzing about Meta’s newest platform, Threads by Instagram. If you’ve never heard of this new app, or if you are simply wondering “What's the point?”, then you are in the right place.
In Part 1 of my new three-part series all about the newest social network Threads, I’ll be giving a brief explanation of the emergence of the new social media platform, an overview of its key features and functionality, and some of the benefits - and drawbacks - for nonprofits and for individuals alike.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!
Nonprofit organizations need their professionals to perform at peak levels, inspire others, maintain relationships with community members, and achieve "reach goals."
Grueling hours, unrealistic expectations, and lack of operational supports lead to high burnout and churn among those working in the nonprofit world.
The good news is that there is a lot that nonprofit leaders can do to better support their employees. And, there's plenty that nonprofit professionals, themselves, can do to maintain their own well-being, resilience, and happiness on the job.
Lauren Brownstein helps nonprofit organizations, philanthropists, and grant makers achieve their goals through PITCH, LLC, her fundraising and philanthropy consulting practice. She is the author of Be Well, Do Good: Self-Care and Renewal for Nonprofit Professionals and Other Do-Gooders, a Barnes & Noble Bestseller. Lauren has raised millions of dollars for workforce development programs, museums, student support organizations, women’s causes, community centers, international groups, associations, and more. She was a certified foster parent before adopting a child from the foster care system.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Why You Need A Video-Driven Website with Aron Murch
00:36:38
Aron Murch is the Co-Owner and CIO of 2H Media. Aron helps non-profits improve their visibility by building video-driven websites that reduce confusion and encourage engagement.
Leveraging close to 20 years of marketing experience, Aron oversees and implements crucial strategic projects for non-profits.
Aron ran his first fundraiser when he was 12 years old and has never lost his passion for making an impact. Connect with Aron
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How to Attract Sponsorships for Your Nonprofit with Mariah Monique
00:37:28
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!
Do you struggle with figuring out what is attractive to potential sponsors and how to position your organization for sponsorships?
My guest this week is Mariah Monique, the Founder of The Sponsorship Catalyst, LLC. Mariah has evaluated hundreds of sponsorship proposals and decks, contributed to the decision-making process for fund allocation, negotiated requests, and built a brand reputation and awareness through sponsorships and relationship management.
In this episode, we discuss:
The importance of clarity when pitching to event sponsors
How nonprofits can leverage their network to find their next sponsor
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Much Ado About Threads Part 2 - Building a Community on Threads
00:09:25
Before we get into this special bonus episode, I want to tell you about my new live training, How to Create a Content Marketing Strategy + Calendar for Your Nonprofit. In this one-hour deep dive, I’ll show you how to create and execute an effective content marketing strategy for your nonprofit, complete with marketing calendar. To join me, go to nonprofitcontentcalendar.com and sign up. All registrants get the recording, slides, and bonus materials.
How can nonprofits get started on Threads?
Since I recorded Part 1, new data indicates the app has already achieved one-fifth of the weekly active user base of Twitter worldwide and 86 times the weekly active user base of the largest Twitter rival in the U.S, Truth Social, which had a weekly active user base of 1 million as of last week.
The app has now achieved over 150 million downloads according to app intelligence firm data.ai.
What this means for nonprofits is hard to say, but it’s definitely worth exploring the new app as part of your overall content strategy - something I am teaching in my new live training on July 31st.
So how do you get started? That's what I cover in this special bonus episode.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How to Work with Influencers with Ash Collins of Best Friends Animal Society
00:39:06
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, Building a Sustainable Future: A Guide to Healthy Fundraising. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!
Influencer marketing has a wide variety of benefits for nonprofits, but it’s a relatively new space for many of us. We may not know who exactly to approach as an "influencer" - or what to say and how to work with them.
In this episode, Ash Collins, Influencer Relations Specialist at Best Friends Animal Society, will be sharing the benefits of creating an Influencer Program and the collaborations that she has been part of during her role.
In this episode, we discuss:
How to work with influencers
How to find influencers
How to track success
The future of influencer marketing
How to get younger generations into fundraising
Ash Collins (she/her/hers) is the Influencer Relations Specialist at Best Friends Animal Society, a national animal welfare organization. She manages relationships and marketing collaborations with social media influencers to help end the killing of cats and dogs in America's shelters. She has been in animal welfare for over 7 years and is skilled in influencer relations, social media, digital marketing, relationship development, and crypto/NFT relationships. When she is not working hard to Save Them All, she can be found reading with her cats, hiking with her husband and their dog, or sewing in her craft room.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
Reaching Your Audience Online Is About To Get Even Harder with Elyse Wallnutt
00:32:58
Marketing has never been more challenging than it is now: As technology has matured, so have the layers between you and your audience become murkier. Your outreach is likely dependent on third parties in ways you may not realize.
Economic forecasts and audience demand for privacy seem daunting. And though innovation is desperately needed, it never feels like the right time to ask for more investment dollars.
Data privacy has become such a concern for consumers that they’re demanding more control. Because of this, tech giants and regulatory bodies are making huge shifts in audience targeting capabilities – you’re likely already seeing the impact.
In this episode, data privacy expert Elyse Wallnutt will share how your consumer demand for privacy is impacting nonprofit acquisition and how to pivot your digital strategy to focus on data autonomy and audience trust.
About Elysse
Elyse Wallnutt is a senior marketing and tech leader with 16+ years of experience driving results at the intersection of revenue, advocacy, brand, and policy objectives.
She delivered $39M+ in net new revenue for organizations over the past five years. She built the digital activation campaign for the clean future plan that powered the majority of President Biden's Inflation Reduction Act. And she has grown acquisition programs to more than 9x their former size.
She launched Agility Lab Consulting in 2022 to support business leaders in reaching their audiences through smart strategies that stay ahead of shifts in technology, algorithms, consumer interest, and rising demand for privacy.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
The Problem With "Doing More With Less" - Building Sustainable Fundraising Programs with Wendy Mercurio
00:36:16
This episode is sponsored by Qgiv, a comprehensive fundraising platform trusted by over 20,000 fundraisers. The Qgiv team understands that fundraising isn’t always an easy job. To help, they recently surveyed fundraising professionals and donors to create a soon to be released report, The Sustainable Giving Report. This report explores how the economy, staffing issues, declining donor numbers, and more have impacted nonprofit teams. To learn how you can build more sustainable fundraising revenue and advocate for data-backed change, click here to be notified when the report is released and receive your copy!
You might have heard the phrase, “Do more with less,” once or twice before, and if you work in the nonprofit sector, you’ve likely heard that phrase dozens of times. It’s a fundraising professional’s mantra!
When you’re in “survival mode” it can be hard to make time to fine-tune your fundraising campaigns and raise more money—not just for your mission, but for the administrative costs associated with your organization.
This pressure (that often feels like a rice cooker ready to burst) can impact your job satisfaction and lead to high turnover rates within your organization, affecting your overall wellbeing as a change maker and your nonprofit’s bottom line.
In this episode, we discuss the hard topics:
Are donors still willing to financially support their favorite causes despite inflation?
What can be done to address the increased pressures fundraising professionals are facing?
Are fundraisers being given the tools they need to meet their goals?
How can nonprofits retain their fundraising staff and build more scalable programs?
About Wendy
Wendy Mercurio is the Content and Education Specialist at Qgiv. As a former Development Officer and Development Director, Wendy draws upon her nonprofit experience to create informative and inspiring content for the Qgiv audience and beyond. Wendy’s professional efforts have focused on fundraising events, corporate relations, donor acquisition, and donor relations. In her spare time, Wendy can be found spending time with her pup, Alfie, cooking up a new recipe and spending time on the lake she lives by.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
How to Get More Email Engagement (Based On Data) with Abby Jarvis
00:36:54
Having an effective email program is an important part of building an engaged community. 48% of donors prefer to receive updates and appeals via email.
But accurate data about nonprofit email performance has historically been hard to come by—especially for small to midsize nonprofits—and that makes it hard to gauge your own campaigns’ performance.
My guest on this episode is Abby Jarvis, Senior Content Marketing Manager for Neon One. To get the extensive data for this report, they evaluated 37,472 email campaigns sent by their clients and identified key email benchmarks broken down by organization size. They include data for small and large nonprofits as well as the average of all emails sent. In the report, you will find data on average list sizes, open rates, and click-through rates for all three of our size cohorts, along with data-backed insights your team can actually use.
In this episode, Abby and I discuss:
Tips for improving your email campaigns’ performance
Words and phrases that boost engagement
An analysis of the most engaging email of 2022
Practical strategies for creating compelling emails
Abby Jarvis is a writer and speaker at Neon One. Her 10 years in the nonprofit technology industry have been dedicated to understanding how and why donors support their favorite causes, studying donor trends and behavior, and sharing practical tactics nonprofits can use to build successful fundraising programs.
About Julia Campbell, the host of the Nonprofit Nation podcast:
Named as a top thought leader by Forbes and BizTech Magazine, Julia Campbell (she/hers) is an author, coach, and speaker on a mission to make the digital world a better place.
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