Dive into the complete episode list for No Hacks. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Rows per page:
50
1–50 of 152
Pub. Date
Title
Duration
08 Feb 2022
Optimizing the Customer Journey With Jeremy Epperson
00:38:48
Jeremy Epperson is the Chief Growth Officer of Conversion Advocates. He has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups and brands like Disney, Square, Twilio, SurveyMonkey and more. In this episode, we talked about optimizing the touchpoints in your customer journey. Jeremy shares his four-phase customer journey model and ways to understand your customer sentiment.
He also answered questions from the community:
Sina Fak: What role does Customer, Business, and Market Intelligence play in optimizing the customer buying journey?
Rishi Rawat: What’s one thing you’ve reversed your thinking on?
LeAnn Reyes: What is the biggest fail you’ve ever experienced, and how did you overcome it?
Luka Nikolic: You mainly work with startups and fast moving organizations, but do you have any advice for CROs working in large, established organizations? How can they demonstrate the value of journey mapping and get executive buy-in and funding for doing more customer research if the brand they work for is already a market leader?
Oliver Palmer is an Experimentation Practitioner and Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation.
In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:
David Mannheim: Why are heat maps seen as so prolific within the industry? Are you assuming the client side of the industry (retailers etc) need further education?
Juan Mendoza: Should the practice of optimization in businesses reflect scientific practice?
Slobodan Manic: Do you think it's possible to start and grow a career in experimentation without working on a larger team at some point? Asking because he had such roles before going solo?
Rishi Rawat, product page optimization specialist at Frictionless Commerce - although you may know him as The Product Page Guy.
In this episode, we talked about his hot take on user research. Why you don’t always need them in CRO and what to do instead. Rishi also answered questions from the community:
Simbar Dube: I think his optimization framework focuses on product pages only and it doesn’t include research right? Suppose there are conversion roadblocks happening on other pages, without research, how will he identify them? And since his framework is only built for PDPs, does it mean that they ignore conversion roadblocks on other pages?
Trina Moitra: I am a big fan of Rishi's unique take on Shopify product pages. My question to him would be - "What is a framework that copywriters can use to channel their creative intuition into work that would resonate with the intended audience?"
Samyak Tripathi: How to design the copy and strategy to make them highly interested in your product by providing value in the Ad itself
Dragos Balasoiu: If you could NEVER work in e-commerce again, what would you do?
Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.
In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.
Dianne also answered questions from the community:
Mari Paseva: How do you fit branding into the Product-Message-fit equation?
Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?
Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?
Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it’s time to play, how to schedule projects so life still fits in?
Turning Conversations into Content Snippets With Zineb Layachi
00:26:56
Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets?
Zineb also answered questions from the community:
Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?
Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?
Melissa Curran: If you could create content for anyone in the world, who would it be?
Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO.
Amrdeep also answered questions from the community:
Charles Meaden: How do you spot when the algorithm gets it wrong?
Alun Lucas: How do you think AI can be used to help optimise the performance of online forms?
Nneka Otika: What path can someone take to break into CRO? It seems like a close-knit industry. What transferable skill does someone need to work in CRO? - I know AI and machine learning crunch data which is useful in CRO. Will their application in the industry increase in coming years? If yes, in what ways?
Shiva Manjunath: How important is localization to your optimization program? What are some things to avoid while localizing your test results?
Email Marketing in a Privacy-oriented World With Adam Kitchen
00:25:25
Adam Kitchen is the co-founder of Magnet Monster, an email and SMS marketing agency for e-commerce brands. They’ve helped over 100+ businesses achieve $15mm email-sourced revenue. In this episode, we’re going to go deep into the future of email. Given the latest privacy led developments, is it still one of the best channels to invest in?
Adam also answered questions from the community:
Christian Hoppe: I would love to hear his personal story of how he got into email marketing. How many years ahead does he think email will still stay the most relevant owned channel?
Jason Greenwood: How soon will retailers need to think about their brand in the Metaverse?
Otebele Kobiruo: As someone who has been around the email marketing ecosystem and as a business owner, will you say email marketing will be around for the next 5 years at least?
Why Web Performance Monitoring Matters With Matt Zeunart
00:31:38
Matt Zeunert is the founder of DebugBear, a front-end performance monitoring tool. In this episode, we’ll talk about why front-end performance matters, why you need to monitor it, why you should approach it the same way you approach something like conversion rate, and finally, how DebugBear can help you with all of this.
Thomas Audunhus is the Chief Product Officer at Servebolt, a managed hosting company for LAMP-stack applications. In this episode, we’ll talk about the common web performance misconceptions and how to make and keep your WordPress/WooCommerce sites fast.
Everything You Need to Know about GA4 with Julian Juenemann
00:33:57
Julian Juenemann is the founder and chief instructor of Measure School, a platform that teaches marketers the data-driven way of online marketing. In this episode, we talked about why Google is phasing out Universal Analytics, the specifics of Google Analytics 4 and how to start planning your transition today.
Optimizing Customer Experience with Will Laurenson
00:46:30
Will Laurenson is a Conversion Rate Optimisation expert who works with eCommerce businesses to improve their conversion rates, average order values, and generate higher lifetime customer values. In this episode, we talked about why you should prioritize your customer experience. We also covered how to use reviews strategically and whether discounting really helps increase conversions.
--- If you enjoyed the episode don't forget to rate and review it!
Alun Lucas is the managing director at Zuko Analytics. In this episode, we talked about web forms. Are they always necessary? Alun shares his insights on why there are still bad forms online and how to make web forms better for the site and for the user.
How To Get Your Optimization Efforts Better With Ben Labay
00:32:37
Ben Labay is the managing director at Speero by CXL. In this episode, we talked about how to get your optimization efforts better. Ben also shares Speero’s Experimentation Program Maturity Audit and the four pillars of their experimentation program.
The Marketing Attribution Fantasy with Juan Mendoza
00:38:46
Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.
Ognjen Bošković is growth lead at CXL, located in Belgrade, Serbia. As No Hacks Marketing guest Juliana Jackson said it - "Ognjen is one of the very few who understand growth marketing."
Carbon Neutral Websites with Marcus Tandler and Katharina Meraner (Ryte)
00:27:04
This week we have Marcus Tandler and Katharina Meraner from Ryte joining the podcast. We talked about Ryte - The #1 Platform for Website User Experience, carbon neutral websites, and what you can do TODAY to minimize the impact internet has on the environment.
This week we are talking to the website optimization legend - Craig Sullivan. Learn about experience plumbing, why decades of designing and building websites were not enough to avoid making the same stupid mistakes over and over, and how to make sure your website is something you can be proud of.
Annie Maguire is a Conversion Copywriter, who has worked with Fortune 500 companies such as Loreal, UnderArmour, Guinness and more. In this episode, we talked about how to develop a website user experience that generates leads.
4 Google Analytics Alternatives if You're Not a GA4 Fan
00:22:38
Sometime April, 2022. Google announced that they will begin to sunset universal analytics in 2023. And that means everyone will have to use GA4. Why are they doing this? And are there better alternatives to GA four? In this episode, we will tell you our top analytics alternatives that are also privacy focused.
Don’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
--- If you enjoyed the episode don't forget to rate and review it!
Jeremy Epperson is the Chief Growth Officer at ConversionAdvocates. He’s a 15 year CRO veteran and a renowned speaker. In this episode, we talked about how to do a proper market research, the common research mistakes and how does this help with the customer journey.
Sandeep Shah is the director of product and presale at Webtrends Optimize. In this episode, we talked about why we think web developers should work closely with marketing and optimization teams. Learn more about the skills required, the differences between CRO and production developers and how to integrate experimentation into product development.
Everything You Need To Know About Website Migrations With Steve Wiideman
00:39:51
Steve Wiideman is an SEO veteran since 1998 and the president of Wiideman Consulting Group. In this episode, we talked about website migrations Everything you need to know and what you need to do before, during, and after a website migration.
Pancho Mendiola is the Chief Flow Charts Officer at SomosMerchants, CEO at e-commerce consulting company VamosOnward, and host of the Convert on Shopify podcast. In this episode, we talked about Shopify e-commerce sales models in B2B, B2C and subscriptions.
Personalisation Isn’t Dead With Kate Cook and Darshana Patel
00:27:54
Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that personalisation is far from being dead, it’s misunderstood.
About Lumery:
The Lumery is a Marketing & Technology Consultancy bringing clarity to complex. We partner with leading brands across almost every vertical to solve complex business problems through the end-to-end use and understanding of marketing & technology.
We’re a group of the most passionate, specialised humans, setting the benchmark of how you get value from Marketing & Technology. That’s our differentiation – we are constantly striving to find the best way to solve big hairy business problems and that permeates throughout our whole organisation.
Do This Instead of Random Testing With Andra Baragan
00:36:33
Andra Baragan, conversion rate optimization specialist and founder of Ontrack Digital CRO agency. In this episode, we talk about optimizing your optimization efforts. Is random testing better than no testing? Andra shared what you should be doing instead.
Nick Jordan is the CEO and founder of ContentDistribution, a remote-based content-focused agency. In this episode, we talked about great content - the difference between an empty template and a thriving website. Nick also explained why he thinks everything you know about SEO is a lie.
How to Prioritize the Right SEO Efforts With Maeva Cifuentes
00:32:26
Maeva Cifuentes is the CEO of Flying Cat, an SEO-driven content marketing agency for B2B SaaS companies specializing in martech, salestech and HR tech. In this episode, we’ll talk about how to invest your budget wisely for 2023. SEO as we know is a complicated channel. It’s hard to know where to best place your resources. Maeva shares her framework to help prioritize the right SEO efforts and ignore the rest.
We are back with another Helen and Simon episode! In this one, we learn about some of the hottest things in the world of CRO today from our exceptional guests - Helen Wilmott, UX director at dentsu international and Simon Clark, head of CRO and UX at Evolved Search.
Tune in to learn about page teardowns, copy testing, copying your competitors, and more!
In this episode, we’re covering a topic that is both very relevant in today’s economic climate and about as evergreen as anything, especially in the world of e-commerce. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than our guest - Valentin Radu, CEO of Omniconvert.
Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.
He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.
UA to GA4 Migrations with Julius Fedorovicius (Analytics Mania)
00:41:14
The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW.
In this episode, you’ll hear all you need to know about migrating from UA to GA4 from the expert: Julius Fedorovicius - founder of analyticsmania.com, Google Tag Manager, and Google Analytics enthusiast.
Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more.
In this episode, we talk about Privacy. As marketers, we know we need to comply and tick off privacy checklists. But is compliance enough? We know marketing needs privacy but does privacy also need marketing?
Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.
He’s with us today to talk about demand generation, so if you’re into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.
Web Accessibility with Abi Hough and Charles Meaden
00:50:26
In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well.
Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests:
Abi Hough - Director ar UU3 Limited, an optimization agency
Charles Meaden - founder of Digital Nation, a digital marketing agency
Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.
If you want to learn about:
What is the worst way to create urgency in an e-commerce website
The restaurant tactic for creating urgency and how it translates to e-commerce
Top three tactics for creating urgency for e-commerce websites
Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.
Moving From Dark to Fair Patterns With Marie Potel-Saville
00:24:59
Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.
Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.
In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.
This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.
Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.
Maximising Traffic Through Retention Strategies with Adam Kitchen
00:21:58
Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email. Links in the episode:
Attention Tax with Rishi Rawat and Lorenzo Carreri
00:28:58
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.
In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.
Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.
Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd
00:28:55
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.
In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.
This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.
Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.
The Case of Hypersegmentation in Email with Kasey Luck
00:29:37
Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence.
We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead. Links mentioned in the episode:
Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.
Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more.
If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)
Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
00:29:49
Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below. Links in the episode:
Why Industry Benchmarks are Bullsh*t with Natalie Thomas
00:22:46
Welcome to No Hacks Show, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good.
Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small.
In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:
comparing your conversion rate to your benchmarks from the past
comparing the change in a metric over time to your competitors
the questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forward
And much more!
If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)
Welcome to No Hacks Show, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is:
Founder at Made with Intent - the customer intent platform
Author (currently writing) of The Person in Personalisation
In this episode, we discussed:
Disney parks!
What personalisation is, and what it isn’t
How smaller brands can start doing it
The future of personalisation
AI! It's 2023, after all
And much more!
If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)
Episode links:
https://www.linkedin.com/in/davidleemannheim/
https://www.madewithintent.ai/
--- If you enjoyed the episode don't forget to rate and review it!
Jason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world and why DTC brands need them.
Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.
In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers?
Joe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible.
In this episode, we talked about the role of communities in marketing. How he grew The Marketing Meetup and what can brands learn from this journey.
Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business.
Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic.
Check out the episode to learn all you need about e-commerce loyalty programs, including, but not limited to:
Different types of loyalty programs
Who should (and shouldn't) have a loyalty program
Difference between off-the-shelf solutions and custom-made ones
Designing an Efficient Onboarding Email Series with Vassilena Valchanova
00:40:39
Welcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series.
Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on.
Check out the episode to learn about when you should start planning an onboarding series, the best tools for creating an onboard series, how to plan an onboarding series and how to measure the success of one.
Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:
A digital marketing professional wondering how this new form of computing will change your job
A marketing manager or director looking for ways to leverage these new tools in your organization
Or a marketing agency owner wondering what is going to happen to your business model
This episode is for you!
Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.
Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.
This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.
https://experimentationelite.com/
--- If you enjoyed the episode don't forget to rate and review it!
Building a Brand Using the Power of Great Content with David Tao
00:25:00
Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space.
Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content.
From A to B: Memes, Podcasts, and Personal Branding with Shiva Manjunath
00:25:11
Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath.
Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more!
Tune in and don't forget to also check out Shiva's podcast!
What AI Can and Can't Do in Digital Marketing With ChatGPT
00:22:57
On today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up.
We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed.
Our AI expert demystified common misconceptions about AI in the industry, from job takeovers to overly complex systems, and highlighted the importance of the human touch in an algorithm-driven landscape.
We also tackled the big questions on ethics and privacy, emphasizing transparency, consent, and respect for customer boundaries as AI continues to evolve. Tune in to hear how the future of digital marketing can be both incredibly efficient and warmly personal, thanks to the smart use of AI tools.
Yes, AI did write this description :)
--- If you enjoyed the episode don't forget to rate and review it!
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
This is another episode done as part of our partnership with Experimentation Elite.
For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today.
My guest today is Michael Aagaard, a regular keynote speaker, CRO pro with 15 years of experience, author of the Landing Page Optimization CXL course, and one of the most passionate and enthusiastic people in the CRO industry!
We discussed his upcoming Experimentation Elite session, the role psychology and emotions plan in conversion rate optimization, and Michael's vast experience with public speaking. Tune in, enjoy the episode, then please consider rating and reviewing the podcast, subscribing if you haven't already, as well as sharing the episode with others who might find it useful.
Breaking Out of the CRO Pigeonhole with Jonny Longden
00:34:04
Welcome to nohacks.show!
In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.
00:00 Introduction and Background
02:08 The Evolution of CRO and Experimentation
06:27 Scientific Method in Business and Experimentation Elite Event
11:02 Challenges in Building Experimentation Programs
16:25 Experimentation in Small Businesses and Beyond Tools
Moderating Experimentation Elite with Joe Doveton and David Mannheim
00:31:28
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
This is another episode done as part of our partnership with Experimentation Elite.
In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO).
The discussion pivots around the upcoming Experimentation Elite event in London, where both guests are set to moderate. They share their unique perspectives on the evolution of CRO, the role of personalization in the digital landscape, and the future of online retail experiences.
David discusses his journey as an author and the development of his analytical platform, Made With Intent, which aims to understand user intent for e-commerce sites.
Joe provides insights into the challenges faced by companies at the early stages of their optimization journey and emphasizes the importance of CRO as a long-term commitment rather than a short-term fix.
[00:00:00] - Introducing the guests - Joe Doveton and David Mannheim [00:01:33] - Joe Doveton on Experimentation Elite event [00:06:14] - David Mannheim discusses his experience as a book author and his platform, Made With Intent [00:10:17] - Joe Doveton's insights on early-stage CRO challenges [00:14:37] - Discussion on the current trends and excitement in the CRO industry [00:19:12] - Impact of third-party cookie removal on personalization [00:21:49] - David Mannheim on 'Stages not Pages' in optimization [00:25:42] - Preview of sessions at the Experimentation Elite event
--- If you enjoyed the episode don't forget to rate and review it!
Learning from Failed Experiments with Daphne Tideman
00:26:14
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement.
Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work.
The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes.
Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes.
Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains.
00:00:33 Introduction 00:01:23 Daphne's Journey into Growth 00:03:06 The Concept of Growth Mindset 00:07:02 Specializing in Eco-Friendly and Wellness Brands 00:09:05 The Role of Niching in Growth Consulting 00:10:11 Experiences as a GrowthMentor 00:12:09 Building a Growth Mindset in Companies 00:16:46 Utilizing Growth Experiments Effectively 00:18:14 Preparing for and Learning from Experiments 00:20:48 The Challenges and Rewards of Growth Consultancy 00:22:49 Running and Growth: Drawing Parallels
--- If you enjoyed the episode don't forget to rate and review it!
Customer Journey Optimization: Understanding Friction and Momentum with André Vieira
00:34:45
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
In this episode, we're thrilled to have André Vieira, the founder of Looptimize and an acclaimed expert in customer journey optimization. André delves into the complexities of creating seamless online experiences, shedding light on the nuances of customer behavior and engagement. He discusses the importance of understanding user intent, the different types of friction that can hinder customer journeys, and the transformative power of momentum in enhancing user experience.
Through this 30-minute masterclass, André will teach you how to optimize digital experiences for maximum engagement and conversion. Whether you're a seasoned professional or just starting in the digital space, this episode is a treasure trove of knowledge and strategies for elevating online customer experiences. Join us as we navigate the intricacies of customer journey optimization and learn how to craft more effective and enjoyable online interactions.
0:00:00 - Introduction to André Vieira and Topic Overview 0:01:09 - André's Journey in Customer Journey Optimization 0:02:10 - The Importance of Integrating Customer Experience and Customer Journeys 0:03:04 - Understanding the Smaller Manifestations of Intent in Optimization 0:04:17 - The Role of Tools in Optimizing Customer Journeys 0:05:18 - Breaking Down the Types of Friction in Customer Journeys 0:11:02 - The Friction Pyramid: A Methodical Approach to Identifying Friction 0:14:39 - Key Journey Moments and Their Impact on Optimization 0:17:24 - Integrating Offline Experiences into the Journey 0:21:47 - Practical Steps for Reducing Friction and Building Momentum 0:29:16 - Closing Thoughts and Episode Wrap-up
--- If you enjoyed the episode don't forget to rate and review it!
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
In this episode we dive into the practical world of digital analytics with Mikko Piippo, the co-founder of Hopkins, a digital marketing agency based in Helsinki, Finland. Mikko shared valuable insights into digital marketing and analytics in the real world, contrasting it with the often-idealized versions presented at conferences.
Highlights of the episode include:
Mikko's unique perspective on digital analytics, emphasizes practical, low-cost tools and strategies suitable for websites with limited traffic.
An engaging discussion on the CRAP (Collect data, Report data, Avoid analysis, Postpone action) vs. CARE (Collect data, Analyze data, Recommend actions, Experiment) models, offering a two-step analytics maturity framework that organizations can adopt.
Insights into the challenges and opportunities presented by new analytics tools like GA4, and the importance of JavaScript in analytics.
A comparison of different analytics tools like GA4, Piwik Pro, and Matomo, including their suitability for various business sizes and needs, especially in the context of privacy and data storage within the European Union.
Whether you're a digital marketing professional, a student, or someone interested in the practical aspects of web analytics, this episode is packed with actionable advice and thought-provoking discussions.
[00:00:00] Introduction to Mikko Piippo and the real-world digital analytics [00:06:27] Discussion on CRAP vs. CARE models in web analytics [00:10:42] The value of analysis and experimentation in digital analytics [00:14:22] Future trends in digital analytics: Automation and AI [00:18:12] Challenges in web analytics for low-traffic sites [00:21:05] Comparison of analytics tools: PeeWeekPro and Matomo vs. GA4 [00:25:08] Using analytics beyond just a glorified stat counter
--- If you enjoyed the episode don't forget to rate and review it!
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion.
Episode Highlights:
Redefining Marketing Norms for Taboo Products: Tracy dives deep into the challenges and innovative strategies involved in marketing products that are often stigmatized or overlooked. She shares her experiences with sexual wellness and death-related products, revealing how marketers navigate sensitive topics and cultural nuances.
Empathetic and Inclusive Marketing: Learn about the importance of empathetic decision-making in marketing. Tracy highlights how understanding diverse customer segments can lead to more effective and inclusive marketing strategies, especially for products that cater to a wide range of individuals.
Navigating Advertising Challenges: The episode sheds light on the unique hurdles faced while advertising taboo products, from dealing with ad platform restrictions to creatively showcasing products within legal and cultural boundaries.
Strategic Content and Education: Discover how education and strategic content can be powerful tools in overcoming marketing challenges. Tracy discusses the role of informative content in guiding potential customers through their purchase journey, especially when dealing with sensitive or stigmatized products.
Transparent and Compliant Marketing Practices: Tracy emphasizes the importance of compliance and transparency in marketing, particularly in sectors with stringent advertising guidelines.
Tracy's Vision for the Future: The episode concludes with Tracy sharing her aspirations to specialize in sexual wellness and pleasure products, underscoring her commitment to sex positivity and inclusive marketing.
Why You Should Listen:
Whether you're a digital marketing professional, a business leader, or someone intrigued by the unique challenges of marketing taboo products, this episode offers a wealth of knowledge, insightful strategies, and real-world examples. Join us for an episode that not only educates but also inspires new ways to think about marketing in sensitive sectors.
Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!
In this episode, we delve into the fascinating world of Iqbal Ali, a multifaceted creative force in the fields of UX design, development, data, and optimization. With over 20 years of experience, Iqbal brings a unique blend of expertise to the table, as he discusses his journey from a frustrated employee to a successful self-published comic book creator and a seasoned CRO consultant.
Key highlights of the episode include:
The Genesis of Creative Expression: Discover how Iqbal turned his work frustrations into a creative outlet, leading to the birth of his first comic book, 'Strange Skies.'
Bridging Comics and CRO: Iqbal shares insights into his popular CRO Tales comic series on LinkedIn, explaining the metaphor behind its space-themed protagonist and how it resonates with his professional experiences.
The Art of Storytelling in Data: Dive deep into how Iqbal applies his storytelling skills from comics to data visualization and CRO, offering a fresh perspective on communicating complex information.
Networks and Nerd Outs: Learn about Iqbal's experiences at Comic Con and Experimentation Elite, drawing parallels between these events and the importance of community engagement.
Treachery of Data and More: Get a glimpse into Iqbal's YouTube series 'Treachery of Data' and how he uses different platforms to share his expertise and passion.
This episode is a must-listen for anyone interested in the intersection of creativity, data, and user experience. Iqbal's journey is not just a testament to his talent but also an inspiring story of how diverse interests can harmoniously coexist and enrich professional life.
--- If you enjoyed the episode don't forget to rate and review it!
Battle of Cultures in Experimentation with André Morys
00:27:17
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I welcome André Morys, CEO and founder of konversionKRAFT and a renowned authority in behavioral economics, neuromarketing, and optimization. We discussed the fascinating world of experimentation culture in business optimization, contrasting it with traditional decision-making approaches.
André offers insightful commentary on the shift from a top-down management style to a data-driven, bottom-up approach, emphasizing the need for organizational change and the challenges of combating entrenched hierarchical structures with data and experimentation. He shares his expertise on how to implement successful cultural shifts in organizations, stressing the importance of executive buy-in and the need to understand and adapt to existing corporate cultures.
We also talked about hippos! Both kinds.
This episode is a must-listen for anyone interested in understanding the dynamics of experimentation culture in modern business environments and the strategies needed for successful implementation.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom💡Ideas for a fun conversation about 2024 e-commerce trends. We reminisced about the early days of internet marketing, influenced by seminal works like Steve Krug's "Don't Make Me Think." Linda then shared her insights on the evolution of e-commerce UX and the adaptability of modern platforms like Shopify.
The discussion pivots to the future, with Linda highlighting the significance of AI and personalization in e-commerce. She emphasized the balance between technology and human touch, cautioning against over-reliance on AI. Linda also introduced her new project, Ecom Ideas, aimed at inspiring e-commerce professionals with fresh strategies and tools.
Tune in, and don't forget to rate and review the episode!
--- If you enjoyed the episode don't forget to rate and review it!
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I chat with Kevin Anderson, the mind behind the Experimental Mind newsletter and Experimentation Jobs website, and a Product Manager of Experimentation at Vista. We delve into Kevin's unique perspective on the interconnected world of experimentation. Kevin starts by reflecting on his journey, emphasizing the importance of connections and how his projects facilitate this in the experimentation community.
He then shares valuable insights from his newsletter, discussing the persistent relevance of fundamental principles in the industry and the evolving landscape of experimentation. Kevin highlights the human aspect in curation and content creation, even in the age of AI, stressing the importance of personal touch in automated environments.
As the conversation progresses, we move on to the origins and impact of Kevin's Experimentation Jobs platform, designed to connect professionals with opportunities in the field.
Avoiding the Early Growth Startup Mistakes with Foti Panagiotakopoulos
00:33:07
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sharing insights on the importance of a growth mindset from day one, the balance between speed and quality, and the critical role of customer feedback in finding product-market fit.
Discover how to embed growth into your startup's DNA and why early engagement with your market can make or break your venture.
Conversion Strategy for High-ticket Products and Services with Loredana Principessa
00:25:01
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I sit down with Loredana Principessa, the strategic mind behind MAR-CO, CRO agency specializing in conversion for high-ticket products and services. With a focus on real estate, investment, and e-commerce, Loredana dives into the intricacies of tailoring conversion strategies to meet the unique needs of clients making significant financial decisions.
She highlights the importance of understanding customer journeys, the role of emotional engagement in conversions, and how a holistic approach to digital marketing—including leveraging insights from running (yes, it's another runner at nohacks.show!) and mental clarity—can drive success.
Her journey from digital marketing professional to founding MAR-CO showcases the blend of expertise, passion, and strategic thinking required to excel in today's digital landscape. Join us as Loredana shares valuable insights and experiences that illuminate the path for businesses looking to optimize their online presence and conversion rates.
Solid and Safe Experimentation Environments with Ton Wesseling
00:27:41
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, Ton Wesseling, founder of Online Dialogue and a pivotal figure in the field of conversion rate optimization (CRO), delves into the cultural and organizational elements that foster a thriving environment for optimization experts in the Netherlands.
Ton explains how these factors contribute to a culture that embraces experimentation and learning from mistakes. He shares his journey from building websites at university to falling in love with data and optimization, highlighting the evolution of CRO and the importance of diversity, safe spaces, and the growth mindset in driving innovation.
The episode also touches on the impact of AI in experimentation and the transformative power of sharing knowledge within the digital optimization community.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, Talia Wolf, founder and CEO of GetUplift and a leading authority on emotional targeting and conversion optimization, takes us through the psychological underpinnings that drive consumer behavior online.
Talia unpacks the essence of creating meaningful connections with customers by understanding the emotional journey that influences their purchasing decisions. She shares invaluable insights from her vast experience, demonstrating how businesses can leverage emotional intelligence to significantly enhance their conversion rates and foster deep, lasting customer relationships.
From the foundational story of GetUplift to the strategies that have cemented its success, Talia illustrates the power of empathy in marketing. She discusses the importance of emotional targeting not just in messaging and content, but as a core aspect of product development, customer service, and overall business strategy.
The conversation also explores the challenges and triumphs of embedding emotional intelligence into various facets of business operations. Talia provides actionable advice for businesses aiming to differentiate themselves in a crowded market by truly understanding and catering to the emotional needs of their customers.
Experimentation Elite Awards with Judges Dinah Alam and Joe Doveton
00:25:20
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode we take a deep dive into the world of online experimentation and conversion rate optimization (CRO), spotlighting the Experimentation Elite Awards. We welcome two expert judges - Dinah Alam and Joe Dovedon, to discuss the intricacies of selecting the industry's best.
The episode covers the evolution of the awards, the selection process, and the impact on the CRO community. It also offers insights into the significance of these awards in recognizing innovation and excellence in the field, alongside personal anecdotes and experiences from Dinah and Joe. This episode not only highlights the importance of experimentation in digital marketing but also celebrates the community's achievements and advancements.
Find out more about the awards at: https://experimentationelite.com/awards/
--- If you enjoyed the episode don't forget to rate and review it!
Handling Form Errors and Validation with Alun Lucas
00:36:53
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I talked to Alun Lucas, a repeat guest with unique expertise in web form optimization, who delves into the art and science of enhancing online experiences through better form design. Alun shared his journey from advertising to becoming a web form specialist at Zuko, a company dedicated to revolutionizing how web forms work by focusing on user-friendly error messages and validation techniques.
With a rich background in tech and a passion for user experience, Alun explored the evolution of web forms, the importance of clear and helpful error messaging, and the role of inline validation in boosting user satisfaction and conversion rates.
A must-listen for anyone interested in making their forms more efficient and user-friendly.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights.
Els shared her expert perspective on avoiding common research pitfalls and emphasized the importance of evidence-based decision-making. The conversation also touched on the "seven deadly sins of user research," offering a comprehensive understanding of the challenges and best practices in user testing.
Through engaging anecdotes and a wealth of experience, Els shared valuable lessons on conducting meaningful research that truly enhances user experience.
This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in Birmingham, UK
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
Today's episode delves into the seemingly counterintuitive topic of "not testing" with Karl Gilis. Karl shared hilarious and insightful tales from the front lines of user testing, including a memorable mix-up during a test for Microsoft.
Karl passionately critiques common website elements like sliders, advocating for simplicity and user focus over flashy design. We then moved on to the misuse of A/B testing and the importance of understanding why customers choose your brand, emphasizing the need for intentional design and marketing that serves the user's needs over the company's ego.
--- If you enjoyed the episode don't forget to rate and review it!
E-commerce Optimization Pillars with Digital Expat Carlos Trujillo
00:23:03
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert.
His story is a testament to the power of continuous learning and specialization. Carlos's insights into the evolution of e-commerce optimization and the importance of focusing beyond just conversion rates are enlightening. He discusses the significance of expanding customer value, encouraging repeat purchases, and optimizing merchandising for e-commerce growth.
This episode is packed with valuable lessons on the strategic application of CRO, the role of education in professional development, and the impact of dedication and curiosity on achieving career goals. Join us as Carlos unfolds his journey, offers advice for aspiring CRO specialists, and shares how an hour a day of learning changed his life and career trajectory.
Centers of Enablers in Experimentation with Ruben de Boer
00:29:56
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation.
We kick off with something a bit more personal—Ruben's love for football. He shares how the strategies and teamwork in football offer valuable lessons for the world of optimization and experimentation. This interesting parallel sets the stage for a deeper exploration of his professional domain.
The conversation then shifts to the core topic of centers of excellence (CoEs) within organizations. Ruben explains the differences between centralized, decentralized, and CoE models for running CRO operations. His insights provide clarity on how these models impact the cultivation of an experimentation culture within companies.
You will learn about the significance of making experimentation approachable and educational, the benefits of fostering a supportive environment for innovation, and the pivotal role of autonomy and efficacy in the success of experimentation strategies. Ruben emphasizes the collective journey toward nurturing a robust culture of experimentation across all levels of an organization.
Ruben's perspective and practical advice offer valuable guidance for those looking to leverage experimentation and optimization as key tools for digital success. Whether you're deeply embedded in the field or just starting out, this episode presents an opportunity to understand the critical elements of building and sustaining an experimentation-centric organizational culture through the lens of a seasoned expert.
Psychology Behind User Engagement and Community Building with Guido Jansen
00:34:12
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the role of in-person events in fostering connections, and the psychology behind user engagement.
Guido opens up about his journey from the early days of the internet, navigating through the 'glory days' with a Pentium 386, to leading communities for Joomla, Magento, and Spryker. He highlights the essential role of memory in understanding data and stresses the invaluable aspects of the community that competitors cannot replicate: the peer-to-peer support, the ecosystem of developers, and the shared experiences that come with being part of a community.
Moreover, Guido touches on the evolution of online forums, the importance of face-to-face interactions in building lasting relationships within communities, and how companies can foster a sense of belonging and trust amongst their members. He also delves into the psychological aspects of community engagement, discussing cognitive biases such as social proof and authority, and their impact on digital platforms.
Guido's insights extend beyond the digital realm, advocating for the power of in-person connections made at events and conferences, and how these experiences contribute to the success and growth of online communities. Join us as Guido shares his wealth of knowledge, humorous anecdotes, and the psychology behind creating engaging, thriving online spaces. Whether you're a community manager, a developer, or just passionate about digital engagement, this episode offers valuable lessons on the power of community and connection in the digital age.
00:00:00 - Getting to Know Guido Jansen 00:01:23 - The Unique Hiring Criteria for CRO 00:02:05 - The Essence of Online Communities 00:04:26 - The Impact of In-Person Events on Community Building 00:07:12 - The Evolution and Future of Online Communities 00:12:41 - Turning Lurkers into Active Community Members 00:16:53 - Building Trust and Fostering Empathy in Communities 00:22:47 - Leveraging Cognitive Biases for Community Engagement 00:33:25 - Conclusion and Where to Find Guido Next
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation.
Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets.
Adding a dose of humor to the mix, Nils entertains with a scenario about hiring an animal for his team, choosing a chameleon for its adaptability and versatility, echoing the essential skills needed in the dynamic field of CRO and digital experimentation.
This episode promises a mix of laughs and learning as Nils unpacks the significance of keeping detailed experiment records. It's not just for the sake of accountability but as a foundation for ongoing innovation.
Test and Learn Community Mentorship Summit with Kelly Wortham and Matt Gershoff
00:21:29
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship.
The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips traditional roles by putting mentees in the spotlight and allowing them to receive live guidance from industry giants.
Kelly and Matt share their passion for fostering growth and learning within the digital optimization space. Kelly introduces us to the vibrant TLC community, a thriving network of over 1,500 members from beginners to seasoned industry leaders, all committed to sharing knowledge and best practices without any commercial interference.
Matt discusses Conductrics's unique approach to experimentation and optimization, emphasizing the importance of service and empathy in technology solutions. He explains how their philosophy aligns with TLC's mission, making them a proud sponsor of the TLC Mentorship Summit.
--- If you enjoyed the episode don't forget to rate and review it!
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.
In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey.
Jon also discusses the importance of addressing post-purchase experiences—a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase.
Analytics, AI, and Music with Analytics Wizard Josh Silverbauer
00:28:25
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides.
He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for users at different levels of expertise. His perspective highlights the critical need for specialization in navigating the intricate landscape of modern web analytics.
Additionally, Josh talks about the evolving role of AI in analytics, predicting its potential to revolutionize our interactions with data through conversational interfaces and automated insights. He envisions a future where AI tools not only predict user behaviors but also interact dynamically with data to optimize web experiences.
--- If you enjoyed the episode don't forget to rate and review it!
Do You Need an Experimentation Therapist? with Chris Gibbins
00:27:18
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career.
This conversation unfolds around the concept of an "experimentation therapist," a term coined unexpectedly by one of Chris's clients. Chris explains how this unique role involves addressing the human elements and challenges within organizational structures to foster a culture of effective experimentation. He discusses the psychological and interpersonal skills necessary to navigate and reshape the way companies approach experimentation and optimization.
Chris also sheds light on the common obstacles businesses face in digital optimization and how shifting focus from solutions to identifying core problems can dramatically enhance the outcomes of experimentation practices.
Elite Experiments at Experimentation Elite with Jonas Alves
00:22:04
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK.
This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience.
He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market.
Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains that the essence of pricing isn't just about the actual cost but how you present that cost to the consumers.
The conversation also covers the concept of "anchoring" in pricing strategies—setting a reference price point that customers use to gauge the value of other options. Deborah provides actionable advice on how businesses can apply this to optimize their pricing tables, suggesting that presenting prices from high to low can significantly influence customer choices by making lower-priced options appear more attractive after seeing the high price first.
Lastly, Deborah introduces us to her digital platform, GuestTheTest, a resource for experimenters and A/B testers looking for inspiration and validation for their test ideas. This platform offers hundreds of A/B testing case studies and analysis to anyone interested in enhancing their marketing strategies through tested and proven methodologies.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions.
In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing what speed you can run at, knowing your heart rate that you can sustain this for a longer period, and also having some trust that the process works."
Join us as Omar shares his insights on optimizing email campaigns and marketing automation to achieve extraordinary results with seemingly unconventional methods.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade common traps that can lead to unreliable results.
May discusses her accidental journey into the world of product growth and analytics and how her experiences shaped her approach at Zalora.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty.
Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained different types of loyalty—transactional, emotional, and habitual—and how businesses can cultivate these to enhance consumer engagement and satisfaction.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm thrilled to welcome Oreoluwa Akinnawo, a conversion optimization expert from PrismFly, to discuss his upcoming participation at the Women in Experimentation Summit on June 6th. Ore shares how a LinkedIn post inspired him to apply for the summit and then goes into his career journey, highlighting the significant support he's received from women in the field and his desire to contribute back to the community.
Our conversation explores the challenges of dealing with "HIPPOs" — high-level stakeholders who often have the final say in decision-making processes. Ore provides insights into effective strategies for aligning experimentation proposals with stakeholders' goals, ensuring a collaborative approach.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her evolving perspective on A/B testing and experimentation, and the importance of the Women in Experimentation Summit.
We get into the significance of data dictionaries for marketing teams, detailing how they simplify tracking and analyzing key metrics. Gerda explains how a well-documented data dictionary can enhance experimentation programs, making them more efficient and effective. Additionally, she discusses the challenges and rewards of speaking at the summit, highlighting the event's meticulous organization and diverse speaker lineup.
Gerda also reflects on her experiences with conversion rate optimization over the past seven years, discussing the pros and cons of sliders, the evolving role of CRO professionals, and the critical importance of collaboration with company leaders. She shares her thoughts on the future of CRO, envisioning a shift towards freelance and small agency roles to meet the dynamic needs of businesses.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of copy in conversions, the challenges faced by women in a traditionally male-dominated industry, and the significance of the Women in Experimentation Summit.
We discuss why copy isn't always the root cause of conversion issues and explore the broader factors that impact performance, such as UX problems and targeting the wrong audience. Eden emphasizes the importance of starting with copy when designing landing pages to ensure a seamless integration with the overall design and user experience. She also provides practical advice on how to effectively use tools like ChatGPT while maintaining a human touch in copywriting.
An Experimenter’s Guide to the Galaxy with Bhavik Patel
00:28:46
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate about experimentation and CRO.
We discuss Bhav's workshop, "An Experimenter's Guide to the Galaxy," where he will cover everything from hypothesis generation to post-experiment analysis. Don't miss this chance to gain valuable insights and practical advice from one of the industry's leading voices.
Join us as Bhav discusses the unique blend of newcomers and seasoned practitioners at Experimentation Elite, and what makes it so special. He also goes into the evolution of CRO and experimentation, comparing the generalist approach of the past to today's more specialized landscape. Bhav then highlights the importance of building a strong network and shares tips on how to navigate the industry, whether you're a seasoned expert or just starting out.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.
In this episode, we have Erin Weigel, a UX expert, principal designer, and senior design manager joining us to share her unique journey from managing a toy store to becoming a leader in the field of experimentation and design. Erin reveals how her playful and inquisitive nature led her to groundbreaking design strategies, and why she believes experimentation is at the core of learning and innovation.
Erin also gives us a sneak peek into her upcoming book and the workshop she'll be hosting at Experimentation Elite on June 11th. She goes into the importance of understanding statistical concepts, designing effective experiments, and making data-driven decisions. With over 15 years of experience, Erin’s insights are both educational and entertaining, making complex topics accessible and fun.
Listen in as Erin discusses her favorite toy for budding experimenters, shares stories from her time at Booking.com, and as we come up with a fascinating new show idea. Plus, don’t miss her tips on how to stay motivated and the challenges she faced while writing her book.
AI Cookbook: Practical applications for UX, CRO & Experimentation with Craig Sullivan and Iqbal Ali
00:36:31
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.
In this one I welcome back Craig Sullivan and Iqbal Ali to discuss generative AI and its applications in experimentation and CRO.
Craig and Iqbal explain how generative AI can revolutionize the way we approach product design and user experience. They emphasize the importance of starting with small steps and experimenting with AI tools to enhance human creativity and problem-solving.
Craig highlights the need to jump in and start experimenting, and shares his thoughts on maintaining human connection in an AI-driven world. Iqbal provides his perspective on the right and wrong ways to integrate AI into experimentation workflows, stressing the significance of keeping the human element at the forefront.
If you work in CRO, UX, or experimentation and want to learn how AI can elevate your work, this episode is a must-listen. Plus, get a sneak peek into their upcoming workshop at Experimentation Elite and how you can get involved.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.
Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.
The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.
Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.
The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.
Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.
Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization.
We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers practical advice for businesses of all sizes.
If you want to learn about the "real CRO" this episode i for you. It will help you understand how to improve your online experiences through effective CRO strategies.
Research and Experimentation with Vulnerable Populations with Georgia Sugarman
00:16:48
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable populations.
Georgia also discusses how being trauma-informed and incorporating creativity can enhance research outcomes.
Don't forget to sign up for the Women in Experimentation Summit on June 6th, where Georgia will be opening the event with her talk on "Do No Harm: Research and Experimentation with Vulnerable Populations."
Welcome to nohacks.show, a weekly podcast in which smart people talk to you about better online experiences.
Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation.
Tune in to hear Carolyn discuss:
The concept and inspiration behind the "Hybrid One Reader" strategy.
Practical applications and success stories from Boxcar Agency.
Non-obvious tips for becoming a better copywriter.
The importance of focusing on user experience and logical arguments in copywriting.
Whether you’re a marketer, copywriter, or business owner, this episode is packed with insights on creating effective, conversion-oriented marketing strategies. Don't miss out!
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.
Key highlights of this episode include:
The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media campaigns.
Common mistakes in landing page design and how to avoid them.
The differences between standard web design and conversion-focused design.
Essential principles of conversion design, such as trust and credibility, social proof, and objection handling.
Insights into the challenges and successes of growing a CRO agency over 12 years.
The exciting recent milestone of ConversionWise's acquisition and the future plans for the agency.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!
Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.
In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback.
Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.
Juliana's insights and inspirational stories offer valuable lessons for anyone looking to stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.
Enhance your understanding of No Hacks with My Podcast Data
At My Podcast Data, we strive to provide in-depth, data-driven insights into the world of podcasts. Whether you're an avid listener, a podcast creator, or a researcher, the detailed statistics and analyses we offer can help you better understand the performance and trends of No Hacks. From episode frequency and shared links to RSS feed health, our goal is to empower you with the knowledge you need to stay informed and make the most of your podcasting experience. Explore more shows and discover the data that drives the podcast industry.
