Nicky at Night (Nicky)

SOOO A CRAZY THING HAPPENED...And a HUGEEE thank you so Spotify again :')JOIN THE DISCORD:Follow me on IG:#grammys #beyonce #chappellroan #podcast

Hiii! WELCOME to my first ever video on my solo channel! It seriously means so much to me to see any of y'all follow me here from IG & TT. When thinking of my first video there was only one name that popped to mind-- Chappel Roan. In just 4 month, this girl went from barely cracking 1m monthly listeners, to the fastest growing popstar in the world. Performing coachella, outselling festival headliners, and even getting her album to Billboard's Global Top 10. Her story is such a beautiful example of a slow rise to success. Sometimes, the universe has some sort of greater plan out there for you. It is preparing you for your moment even when you don't know what that moment is yet. This is exactly what happened with Chappell in 2020 and now you see how everything is coming together the way it was always meant to ❤️ Go Sub to the YT Channel:

https://www.youtube.com/@nicky.reardon

Welcome back to Nicky at Night!! This week we are taking a deep dive into the VERY shady world of influencer brand trips-- discussing the marketing behind them to determine if they really are "good" strategies Follow the Pod on YOUTUBE Follow me on IG: Timestamps: 0:00 - Intro 3:46 - Origin of the Brand Trip 11:56 - How much $ do they actually cost? 16:40 - The Controversy & Ethics 27:30 - The Trophy Effect 30:13 - Are Brand Trips ACTUALLY Good Marketing?? #brandtrip #creatoreconomy #socialmediamarketing

Welcome back to Nicky at Night!!!This was an episode I recorded like a week before the TikTok ban that was lost in Capcut limbo that i finally got around to editing!We are diving in to one of my favorite movies of the past year, The Substance. This entire film is proglonged commentary on society that I found absolutely FASCINATING so I wanted to dissect it all with you :)JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 Follow me on IG:https://www.instagram.com/nicky.reardon/#podcast #thesubstance #moviereview

HAPPY NEW YEAR!!!! Welcome to our first episode of Nicky at Night in 2025 :) This week we are giving 25 predictions for 2025

Follow me on IG:

#popculturepodcast #2025predcitions #musicpodcast

WELCOME BACK TO NICKY AT NIGHT

Sorry for the delay! I had the flu last week but we are back

This week I wanted to dive into this concept of escapism I have seen taking over our society.

JOIN THE DISCORD

Follow me on IG

#videoessay #podcast #overconsumption

WELCOME BACK TO NICKY AT NIGHT!!! I am SO sorry for the extreme delay. My mother was here visiting me for 2 weeks, and then Halloween festivities, but we are BACK with the weekly uploads I want to give a HUGEEE shoutout to Mina Le who's video entirely inspired this one. I was so fascinated by her thesis that I wanted to review some of the information with my own POV. PLEASE please go give her a sub and check out her original video Follow the Pod on Youtube Follow me on Instagram Timestamps: 0:00 - Intro 4:16 - The Rise of boring Neutrals 9:55 - The Rise of Modernism 12:03 - The Rise of Suburbia 30:04 - How Big Tech Killed Creativity 35:21 - Fashion & Beauty 41:37 - Closing Arguments

WELCOME BACK TO NICKY AT NIGHT!!! I am sososo sorry for the huge delay on episodes. My car broke down the first week of the year, then we had to evacuate for LA fires, and I've just been catching up on everything. Good news is we will have some double upload weeks coming over the next few weeks! Expect lots of Nicky at Night Content coming soon hehehe Follow me on IG: JOIN THE DISCORD:

#Doechii #musicpodcast #femalerap #musicreview #podcast

SURPRISE DOUBLE UPLOAD WEEKWanted to share my thoughts and give a review of the Brat Remix Album. What was your favorite song off the remix? Comment your top 5 im dying to hear :)

Follow me on IG:

Subscribe to the Youtube!!!

0:00 - Intro

5:52 - Everything is Romantic

10:42 - I think about it all the time

16:64 - I might say something stupid

19:21 - So I

23:16 - Sympathy is a Knife

28:35 - Closing thesis

#charlixcx #arianagrande #musicreview

Welcome to Part 2 of our series on Brat and Charli XCX! In part 1 of this series, we discussed the lore of Charli and the Brat album. The problems she face in the music industry, and how this 16 year long journey amounted to where she is today. But Charli's career did NOT always look like this. Brat is her 6th studio album. So what changed? And what made brat so successful? My theory was the story behind this album, and how masterfully it was told. The music marketing of this album is unlike anything I have ever seen. You can't go 10 minutes online anywhere without seeing "brat summer" at least once. We are now even seeing how this has permeated the mainstream, and even begin to have influence over politics. In today's episode we discuss the genius music marketing of brat-- and why this rollout is one of the best I have ever seen.

Welcome back to Nicky at Night!!!This week we have our first ever guest episode with none other than Sulinna Ong, the Global Head of Editorial Music at Spotify.Her team oversees ALL of the music & playlisting at Spotify. Curating every New Music Friday, Today's Top Hits, Rap Caviar, etc. Overseeing the largest source of music discovery on the largest music streaming platform in the world.Sulinna is one of the most brilliant people I have ever met, and any time I discuss music, art and culture with her I always learn something new. I hope you all enjoy this episode as much as I did :)

#musicindustry #musicmarketing #aspiringartist

Welcome back to Nicky at Night! (trying out "Nicky at Night" as a name of the show... still dont know how I feel about it HAHA) This week we dive into the lore of Sabrina Carpenter, and her 10+ year long journey to getting to where she is today. From legal issues with her management, to a 10 year long contract, to the Olivia drama, Emails I Can't Send-- and now Short n Sweet

PLEASE PLEASE PLEASE give the podcast a 5 star rating and I will love you endlessle

WELCOME BACK TO NICKY AT NIGHT!!This week we are diving deeper into a video I made a while ago about the music industry and different kinds of artists.In my mind, I classify people into one of three ways.WritersVocalistsPerformersThis week, we are analyzing the "Performer" archetypeJOIN THE DISCORD:Follow me on IG:#musicindustry #ladygaga #dojacat #tatemcrae #aspiringartist #musicreview

WELCOME BACK TO THE SHOW! Huge shoutouts to CharliChats whose video inspired this one!!! Please go check out her video Check out her video here: https://www.youtube.com/watch?v=Orl0iJ9IhmU&t=177s Follow the Podcast on Youtube:

Follow me on IG: https://www.instagram.com/nicky.reardon/ #emmachamberlain #creatoreconomy #popcultureanalysis

White Lotus Season 3 was just SOOOO good I had to do a reviewI know it's a week after, but I hope you all still enjoyed! :)JOIN THE DISCORD:Follow me on IG:#whitelotus #whitelotusseason3 #thewhitelotus #popculturepodcast

WELCOME BACK TO NICKY AT NIGHT!!! This week we are doing a deep dive on the career of the iconic, the legendary, one of my favorite youtubers of all time-- THE Trisha Paytas JOIN THE DISCORD: Follow me on IG:

#trishapaytas #popculturepodcast

WELCOME BACK TO NICKY AT NIGHT!!! I hope yall had a wonderful holiday and are about to have an amazing New Year. 2024 was undoubtedly one of the greatest years of pop music we have ever had. I wanted to go back and look at some of the biggest albums of the year in retrospect, review the data, and discuss what I liked or disliked about each release. There was also SO much amazing music I didn't get to cover in this video. I wanted to keep it focused towards some of the biggest artists and biggest releases-- but I would love to find a way to do a video sometime soon on some of the most underrated music & artists that deserve more love! JOIN THE DISCORD:

Follow me on IG :)

#popmusic #beyonce #chappellroan #charlixcx #billieeilish

Follow the YouTube Channel:

https://www.youtube.com/watch?v=zbsZE_q-2xY

Follow me on Instagram: https://www.instagram.com/nicky.reardon/

0:00 - Intro 4:32 - Taste 8:18 - Good Graces 9:39 - Sharpest Tool 12:03 - Coincidence 16:09 - Bed Chem 19:07 - Dumb & Poetic 21:31 - Slim Pickins 23:35 - Juno 27:08 - Lie To Girls 28:46 - Don't Smile 30:53 - Closing Arguments #sabrinacarpetner #shortnsweet #musicreview #albumreaction

Sorry for the late episode this week! Been dealing with some IRL things but it feels GOOD to be back :)

Follow the Pod on YOUTUBE

Follow me on Instagram

#katyperry #musicmarketing #musicreview

How does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever.Not only that-- some of these people SKYROCKETED to the top of the charts.But why? What did they do differently from everyone else? How did this artists grow and what can new artists learn from their success?In this week's episode we discuss exactly that question

How does one grow as a new artist in 2025?It really seems like the game has changed these days. From the rise of Chappell Roan, Doechii, Sabrina Carpenter, Role Model, and so many more. We have more artists breaking through than ever.Not only that-- some of these people SKYROCKETED to the top of the charts.But why? What did they do differently from everyone else? How did this artists grow and what can new artists learn from their success?In this week's episode we discuss exactly that question

**Follow my friend Kalesha on IG**

JOIN THE DISCORD:

Follow me on IG:

#musicmarketing #musicindustry #aspiringartist #sabrinacarpenter #musicpodcast

Welcome back to Nicky at Night!!! This week we are going full video essay mode on this topic idea I have been thinking about for a LONG time on "The Death of Nuance". How EVERYTHING in our society has become so extreme, argumentative, and hyper-individualistic. Without any thought or consideration for other people or the context around them JOIN THE DISCORD: Follow me on IG: #videoessay #medialiteracy #commentary

WELCOME BACK TO NICKY AT NIGHT!!!This week wanted to do a more deep dive on this trend I have seen in politics lately. This idea of the "relatable billionaire", and these tech CEOs somehow becoming this symbol of aspiration.It's so fascinating to me how public displays of wealth have become such a symbol of aspiration-- yet one of the biggest reasons why everything is SO expensive right now is exactly because of the actions of these same people who are being idolized.It is truly this paradox that makes no sense to me, and I cannot comprehend why someone would ever think the top priority of a billionaire is to lower your grocery prices...JOIN THE DISCORD:Follow me on IG:#videoessay #democrats #politics

JOIN THE ⁠DISCORD:

WELCOME BACK TO NICKY AT NIGHT!!! It's been a while since I did an "Untold Lore of" episode, and I thought it would be fun to do one on an actor this time! I got the idea for this episode after seeing Rachel Zegler alllllll over my fyp lately with clips of her and Kit Conner in the Romeo & Juliet Broadway production. People were LOVING it and only saying the nicest things, which reminded me of this same time last year when people were HATING on her for that 1 tiny remark about the Snow White movie. It just shows how public perception is so fickle, and that there is this death of nuance on the internet Follow me on IG:

#rachelzegler

WELCOME BACK TO NICKY AT NIGHT Sorry for the slight delay from our normal monday upload, but happy to be here This week is a video response to Mina Le's video "The Death of Personal Style". One of my FAVORITE videos from one of my favorite creators JOIN THE DISCORD: Follow me on IG: #minale #videoessay #fashionindustry

Welcome back!!! This week we are doing a deep dive on the marketing and rebrand of Addison Rae Follow the Pod on Youtube:

https://www.youtube.com/channel/UCof5APIJ8OHOJbiVGU3wouA

Follow me on IG: https://www.instagram.com/nicky.reardon/ #addisonrae #musicmarketing #musicreview 0:00 - Intro 2:41 - Thesis 6:28 - Origin Story 13:51 - AR EP 20:53 - The Rebrand Begins 25:21 - Diet Pepsi 35:46 - What is next for Addison?

HI BEAUTIFUL!!! Welcome back :) This week we take a deep dive into the movie "It Ends With Us" and how a string of Marketing and PR nightmares from Blake Lively was not only EXTREMELY tone deaf... but completely distracted from the conversations that should be had around this film Follow the Pod on SPOTIFY: https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1 Follow the Pod on APPLE: https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077 Follow me on IG: https://www.instagram.com/nicky.reardon/ #itendswithus #blakelively #itendswithusmovie #justinbaldoni

**JOIN THE ⁠DISCORD:**

WELCOME BACK TO NICKY AT NIGHT!! This week we are doing our first ever movie review on my favorite movie of all time-- 500 Days of Summer There are very few pieces of media that genuinely shift the way I view the world down to my core. This is absolutely one of them. #500daysofsummer #moviereview #romcom

Today we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question.Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyone's opinion one way or another, but to add some clarity for exactly how this monetization structure works for Artists, DSPs, Songwriters, Producers, Labels/Publishers, and anyone else involved when it comes to music streaming.JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4 Follow the Pod on SPOTIFY:https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1Follow the Pod on APPLE:https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077Follow me on IG:https://www.instagram.com/nicky.reardon/#musicindustry #musicmarketing #aspiringartistToday we are answering the question that EVERYONE has been asking..."How much does Spotify actually pay artists?"I sat down with Sam Duboff, the Global Head of Spotify for Artists to answer that exact question.Prior to this interview, I did a lot of research on the business of streaming as a whole, and how the music industry collects revenue. My goal with this video is not to push anyone's opinion one way or another, but to add some clarity for exactly how this monetization structure works for Artists, DSPs, Songwriters, Producers, Labels/Publishers, and anyone else involved when it comes to music streaming.JOIN THE DISCORD:Follow me on IG:#musicindustry #musicmarketing #aspiringartist

Charli XCX has become one of the biggest forces in the music industry. In a year of album releases from artists the likes of Taylor Swift, Beyonce, Ariana Grande-- it seems like all anyone can talk about it "Brat Summer" But her career did NOT start out this way. Charli has been working at this for 16 years, and only now is she finally starting to hit a new career peak. In this week's episode we take a look at the lore of Charli XCX. How she got to where the is today, her struggles in the music industry, and the creation of the Brat album. This is part one of a two part series inspired by ViDEOGiRL on YouTube . In part 2 (coming next week) we will do a deep dive on the marketing of Brat, and why this was one of the most impressive album rollouts in recent memory. And thank you all SOO much for your patience. I took a 2 week break as I went home to go visit my family, but I am ECSTATIC to be back. You all were beyond kind about the Chappell Roan video and I can't wait to continue uploading weekly

WELCOME BACK TO NICKY AT NIGHT! This we are diving into this concept of the "influencer to popstar pipeline" and analyzing the strategies behind the ones who did it successfully, as well as discussing why so many people fail **JOIN THE DISCORD**

Follow me on Instagram

0:00 - Intro

3:35 - Thesis

5:17 - The First Influencer

8:35 - Importance of Artistry

12:58 - The Myspace Era

16:17 - The Youtube Era

29:36 - The Vine Era

32:42 - The Tiktok Era

40:05 - Creating a World

#troyesivan #addisonrae #madisonbeer #musicreview