More Than Social Podcast (Lisa Anne)
Explore every episode of More Than Social Podcast
Dive into the complete episode list for More Than Social Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 20 Apr 2023 | 082: The Beginner's Guide to Email Marketing: 10 Tactics You Need to Know | 00:18:39 | |
Learn the beginner's guide to email marketing and the 10 tactics you need to know. Do you need help to make your email campaigns effective? Email marketing can be a powerful tool for businesses to connect with their audience, but it requires a solid foundation to succeed. In this episode, we'll explore the key elements of a successful email marketing campaign. The foundations of a successful email marketing campaign Learn the essential components of a great email marketing campaign, including clear goals, relevant content, and a solid call to action. Choosing the best email marketing tool that works for you Explore the different email marketing tools available and how to choose the right one for your business based on your needs and budget. I also give you a few of my favourite recommendations. Creating a list of subscribers Discover effective strategies for building your email subscriber list, including lead magnets and opt-in forms. Creating compelling emails Learn how to craft emails that engage and convert subscribers, with tips on subject lines, copy, and visuals. Testing and tracking your results Understand the importance of continually testing and measuring your email campaigns to improve your results. ... and FIVE more! This episode is jammed packed with information for you! We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 04 Apr 2024 | 132: Copy my 2024 Email Marketing Strategy | 00:20:03 | |
Are you actively building your email list but unsure how to maximize it? In this episode of the More Than Social podcast, we explore the world of email marketing and share valuable insights and strategies to help you leverage your email list effectively for business growth. Email marketing is important—not just growing your email list but using it as a powerful asset within your business. As entrepreneurs, we must move beyond simply accumulating emails and focus on building connections with subscribers to convert them into paying clients. Effective email marketing is about growing your list, nurturing relationships, providing value, and converting subscribers into loyal customers. By implementing the strategies and tips shared in this episode, you can elevate your email marketing game and see significant success in your business. We talk about:
Resources
Connect with me
| |||
| 20 Jul 2023 | 095: #1 Way to Generate Leads off Threads | 00:10:31 | |
Learn the number one way to generate leads off Threads. Have you heard of Threads yet? In this episode, I'm explaining my go-to ways to leverage the platform and how I have been using it to generate leads right back into my business. I cover: Understanding 'Threads': An overview of what 'Threads' is, its purpose and how to use it. Refreshing new app experience: Exploring the refreshing and innovative features offered by the app. Finding and downloading the app: I will guide you on how to locate and download the 'Threads' app. Embracing authenticity: Highlighting the app's ability to enable users to express their true selves. Personal strategy for using Threads: Sharing the individual approach or plan implemented while using 'Threads.' Cross-promoting Threads posts: Utilizing other platforms to promote content created on 'Threads.' Benefits of lead magnets for lead generation: Explaining the preference for using lead magnets as a means of generating leads. We talk about:
Resources mentioned in this episode
Connect with me
| |||
| 16 Dec 2021 | 009: Productivity Hack: How to Balance Business and Family with Nicole Boudreau | 00:24:11 | |
How do you become a more confident business owner? Is it really possible to balance your business with your family? Is there a secret to productivity? This is what we're talking about in this episode! My guest, Nicole Boudreau, is a Certified Integrative Nutrition Health Coach and Holistic Nutritionist. She helps busy females find their confidence by eliminating stress and confusion around eating healthy. She is also a mom of five and runs two online businesses! Nicole believes that health is not one size fits all. There are no right or wrong answers. It’s finding what works best for YOU and your lifestyle. Listen in as we talk about:
Resources mentioned in this episode:
Connect with Nicole
Connect with me
| |||
| 30 Mar 2023 | 079: 8 Tips for Optimizing Your Sales Page and Maximizing Conversions | 00:16:04 | |
Learn 8 tips for optimizing your sales page and maximizing conversions. Do you need help creating content that actually converts? In this episode, we cover how to create content that resonates with your target audience and drives conversions. We start by discussing the importance of understanding your client and what motivates them, the importance of paying attention to the language your audience uses and using headlines to grab their attention. But creating content that converts isn't just about getting attention - it's about pulling on your audience's emotions. I give you my best tips for doing just that and ways to make your content more consumable. When it comes to sales pages, structuring them correctly is key, especially with what we've learned over the last few episodes. This week, we take it one step further and discuss some common mistakes to avoid, and I provide tips for creating a page that converts. And last but not least, we talk about designing your call-to-action buttons with intention and the importance of focusing on your converting offers instead of constantly reinventing the wheel. This episode is a must-listen if you're ready to take your content to the next level and start seeing actual results. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 12 May 2022 | 033: Why Build your Email List Over Social Media Following | 00:17:04 | |
Do you have a social media and email marketing strategy? If you're only using one of the two, I highly recommend listening to what I'm teaching in this conversation. A lot of people focus on getting more followers on social media, but the truth is your email list is much more valuable. Let me tell you why in this episode. Let's dive in and learn:
Resources mentioned in this episode:
Connect with me
| |||
| 31 Mar 2022 | 027: Steps of a Lead Generation Funnel | 00:12:11 | |
We've talked about freebies and generating leads, but what happens once they're on your email list? In this three-part series, I'm breaking down the steps of lead generation. In this first part, you will get a short introduction to lead generation. Then we will move on to creating a lead generation funnel in part 2. Lastly, part 3 will teach you how to actually set up a lead generation funnel. Let's dive in and learn:
Connect with me
| |||
| 06 Jun 2024 | 141: Creating Book Funnels for Business Growth with Chris Benetti from Smart Author Media | 00:32:49 | |
Have you ever wondered how a simple book can catapult your online business to new heights? In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth. We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells. We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing. Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris’ mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach. We talk about:
Resources
Connect with Chris
Connect with me
| |||
| 06 Apr 2023 | 080: How to Grow an Email List From Scratch: The Ultimate Guide for Business Owners and Marketers | 00:19:05 | |
Learn how to grow an email list from scratch and why it's so important. If you're a business owner, entrepreneur or marketer who's struggling to generate leads or convert website visitors, then you know the importance of building an email list. In this episode, we discuss why we default to 'wearing all the hats' and how focusing on growing an email list before social media can make a significant difference. We talk about balancing all your ideas and debunking the myth that it's "hard to build an email list." I also explain why email lists are so crucial for the growth of your business and how you might not be growing your email list the right way. To help you get started, I share four strategies to help you grow your email list and two ways to turn your social media followers into email subscribers. We also cover an opt-in page and the differences between podcasting and social media. You will also learn how to keep your strategies and ideas organized and how to segment your list. If you're ready to grow your email list and take your business to the next level, then this episode is for you. Tune in to learn how to grow an email list from scratch and why it's so important! We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 08 Sep 2022 | 050: Guide to Setting Up Automated Webinars | 00:14:19 | |
Learn my guide to setting up automated webinars. In this episode, I'm teaching you how to set up automated webinars that will help you increase your sales and grow your business while you sleep, travel, hang out with your friends and family, or while you work on other aspects of your business. You will learn how to set up automated webinars that will help you increase your client base and sales online to grow your business. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 02 Dec 2021 | 002: The Best Strategies to Boost Engagement with Lisa Anne | 00:15:14 | |
Why do we as entrepreneurs spend so much time on social media? Why do we get sucked into these platforms and really stress over making sure that we post every single day? There's a reason, and it all has to do with boosting your engagement and increasing your reach with every post. You want to make sure you're always talking to your ideal client, that you're showing up for them and that you're giving them the tools and resources they need from you. Plus, the more active and engaged you are, the more people notice you and feel connected to you. What's more -- when you're intentional about your growth and engagement, having warm to hot leads becomes easier, and your program or service launches sell out with much more ease. Listen in as we talk about:
Connect with me
| |||
| 11 Apr 2024 | 133: Break Industry Norms & Make More Money with Cindy Kumar | 00:39:40 | |
In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique journey and approach to business, offering valuable insights for entrepreneurs across any industry. The accounting industry, often stereotyped as dull, has seen a vibrant shake-up thanks to visionaries like Cindy. As the CEO of Elevated Accounting, Cindy challenges the conventional image of an accountant and demonstrates the immense potential for growth and innovation within the sector. By focusing on creating passive income through online courses, hosting in-person events, and leveraging social media for client acquisition, Cindy has managed to transform her business landscape. Remarkably, 80 percent of her clients now come through Instagram, showcasing the power of creative marketing strategies in even the most "boring" industries. One of the standout strategies Cindy implemented is her active use of Instagram to connect with potential clients. This approach has proven incredibly effective, allowing her to grow her email list from 200 to over 1200. Cindy’s story highlights the importance of social media in today's business world, encouraging entrepreneurs to explore and capitalize on these platforms, regardless of their industry. Cindy's success also extends to educational content. Recognizing the gap in market knowledge regarding accounting and taxes, she developed online courses aimed at bridging this divide. Her courses focus not just on the dry mechanics of accounting but also on how entrepreneurs can save money, make intelligent financial decisions, and grow their businesses. This initiative has helped countless business owners and contributed significantly to Cindy's professional growth and revenue. Breaking free from industry norms and exploring innovative strategies can lead to incredible success. Cindy Kumar's story is an inspiring reminder that with creativity, dedication, and the right approach, any business can stand out and thrive, no matter how "boring" the industry might seem. We talk about:
Resources
Connect with Cindy
Connect with me
| |||
| 01 Aug 2024 | 149: Steal My Step-by-Step Email Nurture Framework | 00:09:29 | |
Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results and how to improve them. Imagine this: you've meticulously crafted your latest offer, spent hours perfecting your launch email, sent it out, and… crickets. It’s not just frustrating—it’s costing you valuable opportunities. Today, we’ll guide you through a step-by-step strategy to transform your cold email list into a warm, engaged community ready to buy. We’ll focus on building genuine relationships that convert rather than just sending out sales pitches into the void. Tune in to discover how consistent nurturing and targeted strategies can turn your email marketing into a powerful tool for converting leads and boosting your business growth. We talk about:
Resources
Connect with me
| |||
| 27 Oct 2022 | 057: High Ticket Selling: When is the Right Time to Make the Leap? With Chris Kenney | 00:32:47 | |
When is the right time to make the leap into high ticket selling? If you want to up-level your business, raise your rates, and stop undercharging and over-delivering, but you feel like you've been holding yourself back, this episode is for you. Chris Kenney, a master sales coach, million-dollar business owner, and sought-after wealth mentor is joining me for this conversation. He teaches undercovered superstars how to break their money rules, rapidly accelerate their income, and live with uncommon freedom & choice. When he's not coaching his clients, you can find him speaking on stages around the world, sharing his 7-Figure Sales Secrets with brilliant, talented entrepreneurs, so they can step into their legacy work by shedding the chains of money, shame and underearning. Chris offers private coaching, group coaching, and online programs designed to support overwhelmed coaches and consultants position, package, and sell high-ticket offers, so they can have more freedom, more money, and the ultimate lifestyle. We talk about:
Resources mentioned in this episode:
Connect with Chris
Connect with me
| |||
| 01 Sep 2022 | 049: Webinar Benchmarks Every Entrepreneur Should Know | 00:10:01 | |
Learn the webinar benchmarks every entrepreneur should know. When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats. In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 02 Dec 2021 | 001: Who Are You Talking to in the Digital Space? with Lisa Anne | 00:14:38 | |
I think we can agree that the online world is saturated with content! So, do you know who you're talking to in the online space? Whether your community is brand new, or has been around for a while, it's crucial to know who you're talking to with every post, story or digital ad, otherwise it gets lost in a sea of content. In this very first episode, we dive into understanding who you're actually talking to, what value you're delivering to them, and why they should care. If you aren't yet sure who that person is, I give you my best tips and tricks that I've learned along the way to make your journey a lot easier! We talk about:
Connect with me
| |||
| 28 Dec 2023 | 118: 3 Ways Entrepreneurs Can Make 2024 Their Most Powerful Year | 00:21:55 | |
I'm sharing what's up and coming in the future of digital marketing in 2024. In this episode of the More Than Social Podcast, I share my reflections and experiences from 2023, along with my plans and expectations for 2024. I talk about life as a new mother and share key business lessons, notably the importance of delegation, processes, and team selection for business growth. I also get into my personal journey of struggling with work-life balance and the significant changes I've made to my business to improve for the new year. Lastly, I share my vision for 2024 and encourage you to also start planning for the coming year, set bigger goals, and make a significant impact in your own community. "Out of sight, out of mind" in our live launches, promotions, and business: We can sometimes get forgotten in the sea of promotions and marketing. How are you standing out? What are you prioritizing to make sure your offers, promotions and launches are seen, heard and convert? Do you do a self-evaluation?: There is massive importance in introspection and self-assessment in one's professional journey, and I encourage you to evaluate your performance, goals, and strategies regularly. Knowing the many hats we wear each day: Acknowledge the diverse roles and responsibilities you have in your daily lives and how to manage them effectively. Juggling being a new mom this year: I share my personal challenge of balancing motherhood with other responsibilities and how this impacts our professional and personal lives. The power behind the Skeleton Key Mastermind: I joined the "Skeleton Key Mastermind" and share how it had the most transformative impact on me as a person and within my business. True delegation and the huge shifts I saw in my team: We cover the benefits of effective delegation, sharing how it can lead to significant improvements or changes within a team, enhancing productivity and morale. Being picky with your team: You have to be selective when picking team members because this can significantly impact the team's overall success and dynamics. How will you define success in 2024?: This question prompts reflection on personal or professional goals, urging you to consider your own goals for success in the upcoming year. My big goals for 2024: I share with you my biggest goals for 2024 in hopes of inspiring you to dream big too. What actions will you take to achieve your goals in 2024?: Think about the steps and strategies required to accomplish your goals and the need for action behind your ambition to turn it into a reality. We talk about:
Connect with me
| |||
| 08 Dec 2022 | 063: The Truth About Social Media Marketing: Why Email Beats Out All Other Channels | 00:11:52 | |
Learn the truth about social media marketing and why email beats out all other channels -- every single time. Its true social media marketing is important for business growth and online presence, but what if I told you there was a better way? What if you could take your followers and engage them on a completely different level? Hello, email marketing. As you'll know by now, if you regularly listen to the More Than Social podcast, I love email marketing. It's by far my favourite marketing tool for connecting with my community. Email marketing is a great way to connect with your potential and current clients and all of your leads, and it's even more amazing to build that genuine relationship and start to position yourself as the expert you are. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 16 Dec 2021 | 010: How to Create Reels with Lisa Anne | 00:16:39 | |
How do creators make reels look so effortless? What about transitions, trends and call to actions? There are so many ways to show up in the digital space; let's talk about one of my favourites. In this conversation, I take you through the ins and outs of creating reels -- from start to finish! I know it can feel overwhelming, but by the end of this episode, you'll know how to create reels like a pro. Listen in as we talk about:
Connect with me
| |||
| 20 Jan 2022 | 015: Instantly Attract Your Dream Client On Social Media with Lisa Anne | 00:14:30 | |
How do you attract those dream clients online? How do you make your online conversations go from talking to everyone to talking to your dream clients? This is what we're covering in today's episode: how you can instantly attract your dream clients online. And the truth is? It's not as complicated as you may think. Listen in as we talk about:
Connect with me
| |||
| 05 Jan 2023 | 067: The Top 5 Online Marketing Trends To Watch For in 2023 | 00:15:25 | |
Learn the top 5 online marketing trends to watch for in 2023. With ever-changing technology, how do we stay on top of trends at the beginning of each new year? How do we incorporate the latest and greatest into our marketing plans and overall digital marketing strategies? Better yet, which ones are worth our time and energy, and which aren't? In this episode, I share with you my top 5 online marketing trends and predictions to watch for in 2023 and beyond. The landscape of digital marketing is changing - are you transforming with it? We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 07 Apr 2022 | 028: How to Generate Leads with Webinars | 00:17:03 | |
Do you focus your marketing efforts more on the front-end of social media or the backend? Do your social media posts lead your followers to your newsletter, or are you hoping that seeing an Instagram post will be enough to convert them? In this episode, we're talking about how to generate leads with webinars. Webinars are a great way to share your expertise with potential clients. If they know you and like what you teach, the odds are they will buy from you. Let's dive in and learn:
Resources: Connect with me
| |||
| 05 May 2022 | 032: Types of Software your Online Business Needs | 00:15:40 | |
Do you automate your business using softwares? In this episode, I discuss the different types of software to help your online business succeed. These tools will help you run your business online, increase productivity and scale your business. You might be asking if you really need these softwares, and the truth is, no matter what kind of business you have, certain types of software help your business work effectively for you. Let's dive in and learn:
Resources mentioned in this episode:
Connect with me
| |||
| 06 Jan 2022 | 013: The Secret of Generating Higher Quality Leads Online with Lisa Anne | 00:12:54 | |
This week on the podcast, I'm answering the most asked question that I got asked last year: "How do you generate high-quality leads through social media?" I've had so many conversations around this topic over the last six and a half years. My answer? It might surprise you: Thoughtful and effective lead magnets. Listen in as we talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 05 Oct 2023 | 106: Team, Clients, Success: How She Navigated it All to 6 Figures | 00:30:02 | |
Are you trying to navigate your way to 6 figures and beyond? In this episode, Simona Costantini joins me to talk about client retention and growth, building a team, and defining what success means to you. We cover: Tips for getting your first clients and lead generation sources: We discuss strategies and techniques for acquiring your initial clients and identifying effective lead-generation channels. How she's getting referrals from clients: Learn how Simona has successfully leveraged client relationships to generate referrals and expand her business network. Managing an increasing workload while keeping a top-notch level of customer experience: Discover strategies for handling a growing workload while maintaining high-quality customer service and satisfaction. The importance of understanding your core life values: We'll explore the significance of aligning your business decisions with your core life values to ensure long-term fulfillment and success. Key aspects of growing your team: We cover the essential factors to consider when expanding your team and scaling your business. The money mindset behind hiring a team: Gain insights into the mindset necessary for making informed decisions when investing in and managing a team. Managing your work-life balance: Learn techniques and best practices for maintaining a healthy work-life balance while growing and managing your business effectively. We talk about:
Resources mentioned in this episode:
Connect with Simona
Connect with me
| |||
| 15 Aug 2024 | 151: Create Your First High Converting Webinar in 4 Easy Steps | 00:19:27 | |
Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer. Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend setting up your marketing in a way that pre-qualifies people. Push away those who aren't a good fit and pull in those who are truly aligned with your business goals. Webinars, masterclasses, and coaching sessions—whatever term you prefer—are far from being outdated. They continue to deliver outstanding results for my clients and me. So why fix something that's not broken? Let's tweak, optimize, and push for even better outcomes. If there's one piece of advice I can offer, it's this: Don't wing it. There's a strategy to running a successful webinar, and the most crucial part is choosing a compelling topic. Dive into this episode to learn more about how exactly to do this. We talk about:
Resources
Connect with me
| |||
| 30 May 2024 | 140: How Saying "NO" Changed My Life and Business | 00:13:57 | |
In the hustle and bustle of entrepreneurship, the word "no" often gets overshadowed by the constant pressure to say yes to every opportunity that comes our way. However, what if I told you that saying "no" could be the key to unlocking your full business potential? In this episode, we explore the transformative power of setting boundaries and embracing the word "no." Through my journey, I've learned that saying "no" was not about shutting doors but wisely choosing which ones to open. By setting boundaries and prioritizing self-care, I reclaimed my time and sanity and made better leadership decisions. My transformation shows how saying "no" can lead to saying "yes" to opportunities that align with your goals and values. One of the most important lessons I share is the importance of setting boundaries for self-care and business growth. By learning to say "no" to projects and clients that do not respect my time or expertise, I attracted a loyal client base and saw her business thrive. I encourage you to embrace the strength of saying "no" and watch your business soar. By setting boundaries, saving time and energy, and staying true to their visions, entrepreneurs can empower themselves to open new doors and reach new heights of success. Saying "no" is not a weakness but a strength that can lead to transformative growth and fulfillment in business. We talk about:
Resources
Connect with me
| |||
| 10 Mar 2022 | 024: Top 10 Freebies that Generate Leads | 00:13:39 | |
Do you use freebies in your business to generate leads? Odds are you might have a free download to help build your email list, but did you know there are so many different kinds of lead magnets you can create? In this episode, we're talking about the 10 freebies I recommend when it comes to generating high quality leads. Let's dive in and learn:
Check out these past episodes!
Connect with me
| |||
| 25 May 2023 | 087: Unlocking the Power of LinkedIn: Expert Strategies for Marketing and Sales with Judi Fox | 00:33:09 | |
Learn how to unlock the power of LinkedIn, expert strategies, and the sales tactics you need with my guest Judi Fox. Judi takes us through the following: Client Acquisition on LinkedIn: Explore how Judi used LinkedIn in the early stages to connect with potential clients and how it contributed to her professional growth. Mastering Relationship Building: Discover the proven strategies to help you build meaningful and mutually beneficial relationships on LinkedIn, expanding your network and opening doors to opportunities and collaborations. Long-Form Content Magic: Learn the art of creating compelling long-form content (like newsletters) on LinkedIn and unlock the potential for increased engagement, thought leadership, and visibility in your industry. Beyond Your Followers: Learn how to extend your reach on LinkedIn, allowing you to connect with a broader audience and amplify your impact on the platform. Unveiling LinkedIn Networking: Explore the intricacies of networking on LinkedIn and gain valuable insights on navigating the platform to forge meaningful professional connections. Content-Length and Video Insights: We talk about the optimal length for your LinkedIn posts and videos and best practices for capturing your audience's attention. The Art of Cold Messaging: Do cold messages still hold value on LinkedIn? Learn how to approach and engage with potential connections. Demystifying LinkedIn Misconceptions: Debunk some of the biggest misconceptions surrounding LinkedIn. Customizing Your Newsfeed: Learn how to personalize your LinkedIn newsfeed to curate content that aligns with your interests, industry, and professional goals. Hot LinkedIn Trends: Explore the latest trends making waves on LinkedIn, and gain valuable insights to stay ahead of the curve in this dynamic online space. Judi Fox is listed as a Top 10 LinkedIn Coach in Yahoo Finance. She is featured in Inc Magazine, Vidsummit, Social Media Marketing World, Agorapulse, and on several Top 100 Marketing Podcasts. With over 18 years of experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days. We talk about:
Resources mentioned in this episode:
Connect with Judi
Connect with me
| |||
| 11 May 2023 | 085: How to Get More TikTok Followers Fast - The Secret Strategy Revealed! with Mike Draper | 00:34:48 | |
Learn how to get more TikTok followers fast using Mike Draper's secret strategy. In this episode, we sit down with Mike Draper, a TikTok influencer with over 500K followers, to discuss the best practices for using TikTok as a powerful tool for business growth. He shares a bit about his journey of becoming a successful TikTok influencer and how he leverages his platform to connect with his audience and grow his brand. We talk about the business perspective of TikTok and how to show up on the platform in a way that attracts potential customers and clients. Mike shares his insights on the type of content that performs well on TikTok and how to tailor your content to your audience's interests. Mike Draper, the former SWAT police officer and Air Force vet turned viral content creator, is quickly gaining the world's attention and taking the online business world by storm. From corporations and C-Suite to entrepreneurs and independents, Mike’s brilliant MBA mind is taking true social strategy to the masses and helping everyone go viral. With a background in real estate and mortgages, numbers are his forte. Mixing that with his research, study of the social craft and trial and error of building a social channel for singles and dating life with hilarious wholesome dad content, as a dad to amazing Ellie, age 7, he’s built over 700k organic followers and cracked the code on how to make content in any industry go viral. It’s not luck, it’s a strategy, and Mike can prove it. If you want to win, this TikTok king has the path for you. And don’t let social humour fool you; this man is all business brilliance and will show you how personality, persistence and his proven systems are the keys to winning and monetizing on social media. If you're looking to take your business to the next level with TikTok, then this episode is a must-listen! We talk about:
Resources mentioned in this episode:
Connect with Mike
Connect with me
| |||
| 15 Dec 2022 | 064: How to Organize Your Bookkeeping for a More Productive Year With Jami Monte | 00:34:57 | |
How do you organize your bookkeeping for a more productive year? Contrary to what entrepreneurs may believe about bookkeeping, you don't have to wait until the end of the year to get organized. We can do many things throughout the year to set ourselves up for success, and my guest Jami Monte is a wealth of knowledge in getting entrepreneurs on track. Jami is a Chartered Professional Accountant (CPA) and the founder of Bookkeeping Bootcamp. She helps self-employed people crush their bookkeeping, maximize profits, and stop stressing about tax season. She has over 10 years of experience in the finance realm across multiple industries and specializes in working with coaches, consultants and creatives. We talk about:
Resources mentioned in this episode:
Connect with Jami
Connect with me
| |||
| 09 Jun 2022 | 037: Should you spend money on paid ads? | 00:07:23 | |
How do you decide if you should spend money on paid ads? I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy. In fact, every business should have a full marketing strategy that includes both organic and paid advertising. Let's dive in and learn:
Resources mentioned in this episode:
Connect with me
| |||
| 23 Nov 2023 | 113: Tests to Make to SkyRocket Ad Results | 00:19:26 | |
In this episode of the More Than Social podcast, I discuss the importance of A/B testing in maximizing Facebook and Instagram ad results. We get into the concept of A/B testing, and how it involves comparing two versions of an ad to determine which is more effective. I further break down how to set up an A/B test, interpret results, and refine the tests based on data. Introduction to A/B Testing and Optimization Techniques An overview of A/B testing, exploring its significance in marketing and the optimization techniques involved. The Importance of A/B Testing Highlighting the crucial role A/B testing plays in marketing strategies and its impact on decision-making. Setting Up Your A/B Test Guidance on the initial steps and considerations when configuring an A/B test for optimal results. Steps to Set Up A/B Tests Detailed instructions and procedures for implementing A/B tests effectively to gather meaningful data. Launching and Running Your Ads Insights into the process of launching and actively running A/B tests, ensuring a smooth execution of your advertising campaigns. Interpreting Your Results A breakdown of how to interpret the outcomes of your A/B tests, extracting valuable insights for future strategies. Understanding Your Stats Exploration of key statistical metrics and their significance in understanding the performance of A/B tests. Tips for Successful A/B Testing Practical tips and best practices to enhance the success of your A/B testing endeavours and achieve more impactful results. We talk about:
Connect with me
| |||
| 07 Mar 2024 | 128: Why Your Ads Get Clicks but Not Leads | 00:20:44 | |
Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales. In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge. Reason #1: Choosing the Right Type of Ad One common mistake is using the wrong type of ad when seeking lead generation. Reason #2: Consistency in Messaging Consistency is key when it comes to running effective ads for your business. Ensure your messaging across all platforms, including your ads, website, and social media content, remains consistent and tailor-made for your target audience. Reason #3: Targeting the Right Audience Precise targeting is essential for generating high-quality leads. With Facebook's algorithm changes, being specific about who you want your ads to reach is important. Don't fall into the trap of casting a wide net and hoping for the best. Reason #4: Optimizing Landing Pages and Funnels Where you send your ad traffic can significantly impact lead generation. While websites can be distracting and may lead to lost opportunities, funnels provide a clear, step-by-step journey for your prospects. Reason #5: Form Optimization Finding the right balance between collecting essential information and avoiding overwhelming your audience is crucial when designing forms. Asking for too much information can deter potential leads from completing the form. Keep it simple. Running ads for your business can be a powerful tool for lead generation. However, getting clicks and views is insufficient to grow your client base. By understanding the importance of choosing the right ad type, maintaining consistent messaging, targeting the right audience, optimizing landing pages and funnels, and refining your form optimization, you can enhance your ad campaigns and turn those clicks into valuable leads. If you're ready to take your ad game to the next level and implement proven lead generation systems, consider applying for our Spotlight Theory program. Visit spotlighttheory.lisaanne.ca to learn more and take your business to new heights. We talk about:
Resources
Connect with me
| |||
| 10 Feb 2022 | 019: How to set goals and overcome the opinions of others with Morgan Stock | 00:29:34 | |
There's something about talking about goal setting that really fires me up. It helps keep us accountable and always working towards what we want to achieve. Would you agree? This is what we're talking about in today's episode. In fact, today's special guest today is someone who always crushes her own goals and now helps other entrepreneurs and do the same. Morgan Stock is an accountability coach who helps kick entrepreneurs into focus through mindset, through growth strategies and a productivity game plan with a little bit of a tough love approach. Let's dive in and learn:
Resources mentioned in this episode:
Connect with Morgan
Connect with me
| |||
| 28 Sep 2023 | 105: Why You Should STOP Creating New Email Copy | 00:10:38 | |
Learn why you should stop creating new email copy. We discuss the differences between email newsletters and sequences, clarifying their roles in your strategy. Then, we highlight common entrepreneurial pitfalls in email marketing and emphasize the significance of open rates and click-through rates for campaign effectiveness. I cover: Distinguishing the Difference: Email Newsletters vs. Email Sequences First, we talk about the fundamental distinctions between email newsletters and email sequences, shedding light on their unique roles in your marketing strategy. Email Marketing Pitfalls to Avoid Discover the biggest mistakes entrepreneurs make in email marketing, pinpointing areas where improvement is crucial to success. Leveraging Data for Email Content Excellence Explore using your email data effectively to shape and enhance your email content creation. Deciphering Open Rates We talk about open rates, explaining their significance and how they impact your email campaigns. Click Rates and User Engagement We learn about click-through rates, highlighting their role in measuring user engagement and interaction with your emails. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 24 Aug 2023 | 100: Part 1: Navigating Podcasting for Your Personal Brand in 2023 | 00:21:26 | |
Learn how to navigate podcasting for your personal brand in 2023. I am so excited to share episode 100 of the More Than Social podcast with you this week! Bryan and I want to share our podcast production process with you in honour of the show, celebrating 100 episodes and the consistency and creativity it takes to produce weekly episodes. In this episode, we dive deep into the world of podcasting and teach you some fantastic tips and tricks to make your show shine. Episode Highlights: Knowing Your Audience: We kick things off by discussing the importance of understanding your audience and tailoring your content to their preferences. After all, your listeners are the heart and soul of your show! Spark Ideas with ChatGPT: Discover how ChatGPT can be your creative partner in generating unique and engaging episode ideas that will keep your listeners coming back for more. YouTube and Spotify Exploration: Learn how to research your podcast topic by delving into platforms like YouTube and Spotify. Find out how to find valuable insights and trends that will give your episodes that extra edge. Unleash YouTube Plugins: Uncover the power of YouTube plugins that can aid you in crafting well-structured content. We'll share top-notch tools to streamline your content planning process and save you precious time. Crafting an Episode Outline: Crafting a winning podcast starts with a solid outline. We'll guide you through the process of creating an effective outline that keeps your episode on track and your listeners engaged. Recording Like a Pro: Whether you're a solo host or featuring guests, recording techniques matter. We talk about recording tips that will enhance the quality of your podcast and make it stand out. Prepping Your Guests: Inviting guests to your podcast? Learn the ropes of preparing your guests for a smooth and dynamic episode. From pre-show communication to setting expectations, we've got you covered. Scripts and Natural Delivery: Striking a balance between using scripts and sounding natural can be a challenge. Tune in to discover insider secrets on maintaining a conversational flow while staying on point. Whether you're looking to start your own podcast or take yours to the next level, this episode is packed with insights to help you take your podcasting game to the next level. Get ready to captivate your audience, fine-tune your recording skills, and create content that leaves a lasting impact. We talk about:
Connect with me
| |||
| 30 Jun 2022 | 040: Why you need a complete digital marketing strategy | 00:19:05 | |
Why do you need a complete marketing strategy? As an entrepreneur, you may not have considered the importance of having a marketing strategy that spans past word of mouth and posting organically on social media. In this episode, we're covering the value of building a complete marketing strategy and how it will scale your business. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 24 Mar 2022 | 026: What Does Abundance Mean? with Blake Miles | 00:26:36 | |
What does abundance mean? What does it mean to live truly abundantly? Sometimes we overuse the word abundance and forget why we desire that feeling in the first place. In this episode, Blake Miles joins me to talk about deep, genuine abundance and how you can create more of it in your life. Blake is an abundance coach who helps people fast track themselves to the life they truly desire by helping them divide overwhelming goals and dreams into small, manageable, scheduled steps. Let's dive in and learn:
Resources mentioned in this episode
Connect with Blake
Connect with me
| |||
| 14 Jul 2022 | 042: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy | 00:16:20 | |
Learn 4 simple tips for creating an opt-in page that converts like crazy. When people land on your opt-in page, you obviously want them to sign up for your masterclass, freebie, or free training. But what happens when you hear crickets and your content just isn't converting? There are four small tweaks you can make that will increase your conversion rates drastically, and I share them with you in this episode. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 25 Jan 2024 | 122: Mastering Your Entrepreneurial Mindset with Adale Boudreau | 00:56:30 | |
Adale Boudreau, a master coach with CCF (Certified Coaches Federation), discusses her life journey and coaching career this week on the More than Social podcast. We discuss the importance of inner work, self-belief, awareness, and the ability to manage fear in achieving personal and professional success. We also reveal our collaboration to combine our coaching and marketing expertise to support business coaches holistically. The episode ends with Adale's empowering advice for listeners to believe in their ability to create the life they want and continue through challenges without ever quitting. Adale is a successful entrepreneur who transformed a struggling Weight Loss Distributorship into a million-dollar business in just 2 years, earning The President's Award. She's a Certified Master Coach and Co-owner of the Certified Coaches Federation. Adale has a passion for helping new coaches discover their niche, believe in themselves, support them and hold them accountable for growing their business. She knows that through developing a growth mindset and recognizing that we aren’t our mind, we have a mind. We have the power to be, do and excel at anything and everything we want in life! Struggling with mindset throughout entrepreneurship Discusses the challenges of maintaining a positive mindset during the journey of entrepreneurship. Tips for mindset on days that you're having a really bad day Offers advice for managing mindset on particularly difficult days. How your mind can impact your everyday thoughts Examine the influence of your thoughts on your mindset and the impact it has on your daily actions and attitudes. Exploring her work with other coaches Explores her experiences collaborating with other coaches and working with them to unlock their truest potential. Tips and suggestions for mastering confidence Provides tips and strategies for building and mastering confidence. The value in others pouring into you Highlights the importance and benefits of receiving support and inspiration from others, and I share a personal story as to how. The life script Introduces the concept of the 'life script' and its role in personal development. Be true to you because no one else is you. Emphasizes the importance of authenticity and being true to oneself, always. We talk about:
Resources mentioned in this episode:
Connect with Adale
Connect with me
| |||
| 04 Jan 2024 | 119: 12 Entrepreneurs, 12 Nuggets of Inspiration | 00:20:37 | |
From one entrepreneur to another, want the most powerful advice you need as you start off 2024? In this episode of the More Than Social Podcast, I share the top advice I learned from entrepreneurs I interviewed on my podcast in 2023. This year, I want you to tackle self-doubts and feelings of not feeling enough right off the bat. The advice shared by these top entrepreneurs includes making data a strong business ally, trusting yourself, taking time to pause before making important decisions, getting clarity with your goals, carrying a positive mindset, pursuing tasks that bring happiness, building connections with like-minded people, enjoying the journey of entrepreneurship, learning to say 'no', and mastering the art of selling. I believe in you, and it's important to celebrate your achievements while enjoying the entrepreneurship journey and learning from the past. Make data your best friend: Embracing data in decision-making can lead to more informed and effective choices. Trust yourself: It's important to rely on your instincts and confidence in your abilities. Pause, then take action: There is so much value in taking a moment to reflect before acting, ensuring more thoughtful and deliberate decisions. Value clarity: In business, projects, tasks, communication and relationships. Valuing clarity before acting is a skill to hone in on. Carry a positive mindset: Maintaining a positive outlook can influence your life and the lives of those around you in a significant way. Do what makes you smile: Pursue activities and paths that bring you joy, satisfaction, fun challenges and excitement. You get to create what you want, how you want when you want. Find your people: It's so important to surround yourself with supportive and like-minded individuals; it's a key to elevating your business, life, and relationships. Enjoy the journey: Appreciate the process and experiences along the way, not just the end goal. Be patient: Things don't always work out or happen exactly when and how we want them to. Find patience in achieving goals and dealing with life's challenges. Only take advice that feels good to you: Be selective with the advice you accept, ensuring it aligns with your values and perspectives. Learn how to say no: There is so much power in saying no, and it's often one of the hardest things we can learn. It's okay to decline requests or opportunities that don't serve your best interests. Spend the time to learn how to sell the right way: Investing your time and energy in learning effective and ethical sales techniques that will skyrocket your business. We talk about:
Resources:
Connect with me
| |||
| 02 Dec 2021 | 003: What to Write for Social Media Captions with Lisa Anne | 00:13:25 | |
Are you stuck on what to write for social media captions? Picture this: you have a million great content ideas, but when you sit down to write them, the words just don't flow like you wish they would. Maybe it's that you don't know what to talk about, you feel awkward bragging about yourself, or you think no one will care anyway. If these thoughts have crossed your mind, then this episode is for you! In this episode, I give you my best tips about what to write for your social media captions, and break down three types of social media posts that will yield you excellent engagement. Listen in as we talk about:
Connect with me
| |||
| 05 Sep 2024 | 154: 7 Ways to Avoid Burnout and Overwhelm on Social Media | 00:15:29 | |
Are you overwhelmed by the demands of maintaining an online presence as an entrepreneur? You're not alone. The constant pressure to keep up with online trends, engage with audiences, and produce content can take a toll on anyone. In Episode 154 of the "More Than Social Podcast," I share insights and strategies for managing and overcoming online overwhelm. Most people are struggling and facing challenges, and I'm sure more would admit they hate social media. Personally, I have a love-hate relationship with social media. It’s great for business—it allows us to connect globally and build a business online. I'm thankful for the connections I’ve made, but yes, there is constant pressure to post constantly, follow new trends, and adapt to algorithm changes. If you’re overwhelmed by all the advice out there, simplify. Identify what aligns with your strengths and focus there. Avoid shiny object syndrome and trust the process. Validate and adapt regularly based on feedback and stay consistent. I truly appreciate you listening to these episodes. If you feel overwhelmed by the online world, connect with me on social media. Let’s support each other through the ups and downs. You don't have to navigate this journey alone. We talk about:
Resources
Connect with me
| |||
| 19 Sep 2024 | 156: Cut Through the Marketing Noise: Delivering Genuine Results in a Crowded Industry | 00:13:56 | |
Are you struggling with competitors making false promises? It's time to stand out! One of the biggest struggles within the digital marketing industry is dealing with competitors who claim they can deliver what you offer, but then fail to do so. How often have you heard stories of people who spent a significant amount of money on a service or course, only to find that it didn't meet their expectations or deliver the promised results? This issue is increasingly common. Whether agency clients tell me they've spent a lot with no booked appointments to show for it or members of my Spotlight Theory program share stories of spending $10,000 on courses that teach ineffective methods, they're frustrated. And honestly, so am I. But rather than just ranting, I want to offer some advice and solidarity. If you’re genuinely focused on delivering the results you promise, you will cut through the noise, and people will start to notice. Trust me, the effort and care you put into your work will pay off. It’s easier said than done, but being true to your promise and focusing on providing value for your current clients will eventually stand out. Over time, people will recognize your genuineness and the actual results you deliver. This approach may not bring overnight success, but it fosters long-term credibility and trust. I genuinely appreciate you for showing up and working hard every day. It's important to keep focusing on those you're connecting with and generating authentic referrals and testimonials. Remember, the impact you’re making is real and valuable. We talk about:
Resources
Connect with me
| |||
| 28 Mar 2024 | 131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa | 00:29:49 | |
When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed. With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week. Together, we uncover the secrets behind his incredible success. Navid is a seasoned real estate agent turned investor with over 20 years of experience. With a keen eye for opportunity and a talent for identifying trends, Navid has successfully invested in various industries and built a diverse portfolio of businesses. Navid, a real estate titan and serial entrepreneur, credits much of his success to outsourcing and effective leadership. Leveraging other people's expertise to grow businesses and free up time might not be new, but Navid's approach is unique. His story emphasizes the importance of delegating tasks and empowering others, allowing them to shine while contributing to the business's growth. Navid introduced his MDTA strategy—mindset, Discipline, Time Management, and Action. This framework lays the foundation for his achievements and can serve as a blueprint for others looking to replicate his success. The journey of delegation and empowerment doesn't end with hiring the right people; it's also about training them effectively. Navid suggests a phased approach, from involvement and gradual withdrawal to independent operation by the new hire. This ensures the new team member is well-prepared and allows the entrepreneur to gradually detach, ensuring the business can run smoothly without constant oversight. Navid's story is a powerful reminder of what entrepreneurship can achieve with the right mindset, discipline, time management, and willingness to delegate and trust others. His MDTA strategy and his practical advice on outsourcing and team training provide a roadmap for others to follow. Whether you're managing one business or several, his journey underscores the importance of smart work over hard work, empowering you to achieve more while working less. We talk about:
Resources
Connect with Navid
Connect with me
| |||
| 02 May 2024 | 136: How to Start Affiliate Marketing in 2024 | Unlock Additional Revenue | 00:31:04 | |
In this episode of the More Than Social podcast, we discuss affiliate marketing as a strategy for business owners and entrepreneurs to generate additional revenue streams and how to start affiliate marketing in 2024. I'm no stranger to affiliate marketing, and I've been doing it for years. I start by sharing my journey in affiliate marketing, selling high-ticket items for commission, which laid the groundwork for launching my own business. We discuss the difference between affiliate marketing and network marketing and emphasize the potential of affiliate marketing to supplement existing income by promoting products or services that you already use and believe in. We also cover practical tips on how to seamlessly integrate affiliate marketing into one's business model, leveraging it to alleviate financial stress and achieve financial goals. Business owners can create passive income streams without significant additional effort by recommending tools, programs, or services that are already in use and trusted. We talk about:
Resources
Connect with me
| |||
| 26 May 2022 | 035: How to Have a Successful Business and Still Have a Life Outside of Work with Deanna Langford | 00:29:36 | |
Do you feel it's possible to have a successful business and still have a life outside of work? If you said no, this episode is for you. If you said yes, this episode is also for you because there are so many gems and nuggets of wisdom shared by my guest. Deanna Langford joins me on my podcast to talk about 'business-life blend.' If you are constantly burning out or trying to wear all the hats, this one is for you. As a fitness professional and educator, Deanna has been helping women find their strength for 25 years. And as a coach, Deanna helps entrepreneurs create a harmonious business-life blend using a system-based approach. Deanna is a mom and caregiver, which allows her to approach her work with empathy, as she has lived through many of the challenges in which she coaches her clients. And at the same time, as a (retired) black belt in Jiu-Jitsu and former full-contact kickboxer, Deanna uses a strong coach approach when needed, to move her clients towards being their best, because they deserve nothing less. Let's dive in and learn:
Resources mentioned in this episode:
Connect with Deanna
Connect with me
| |||
| 27 Jul 2023 | 096: Marketing Automations to Save Time in Your Business | 00:18:02 | |
Learn how to leverage automations to save time in your business. In this episode, I take you through my key steps when it comes to automation, some stats that show its continued growth, and which tools you should be implemented in your business to maximize your time, energy and output. I also share key plugins I use to help create a seamless workflow. I cover: What is a Marketing Automation Explore the definition and concept of marketing automation, a powerful tool that enables businesses to streamline and automate their marketing processes for improved efficiency and effectiveness. Automation Stats That Will Blow Your Mind Discover mind-boggling statistics and facts that highlight the impact and benefits of automation in various industries, from increased productivity to higher conversion rates. Must-Have Automation Tools to Use in Your Business Explore essential automation tools and software solutions that can help businesses automate repetitive tasks, streamline workflows, and enhance productivity, ranging from email marketing platforms to customer relationship management (CRM) systems. How to Get Your Programs to Talk to Each Other Learn strategies and techniques for integrating and connecting different software programs and tools within your business ecosystem to enable seamless data sharing, streamline operations, and optimize efficiency. We talk about:
Resources mentioned in this episode: Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Top Online Automations You Need to Free Up Time in Your Business https://www.lisaannecoaching.ca/automation-guide ActiveCampaign - Free Trial https://www.activecampaign.com/?_r=GQM8GAXK Connect with me
| |||
| 12 Sep 2024 | 155: How to Actually Run a Profitable Business with Danielle Hayden | 00:28:59 | |
Do you want to grow your business but are unsure about the best decisions to make, who to hire, or how to leverage your finances effectively? This week, I'm joined by Danielle Hayden, an expert in financial strategies for business growth. She shared valuable lessons on healthy business spending and how it enhances profitability. Danielle Hayden is the founder of Kickstart Accounting, Inc. Her journey from being a hairdresser to becoming a corporate accounting professional and eventually a CFO for entrepreneurs is truly inspiring. Initially starting her career in the creative field, Danielle found a knack for teaching people how to understand and leverage their numbers to achieve their goals. After gaining extensive experience in corporate accounting, Danielle brought her expertise back to the entrepreneurial world, helping others use their financial data to grow confidently. Numbers play a crucial role in business, especially for Type A personalities like Danielle and myself. The structured and predictable nature of accounting attracted Danielle, driving her shift from hairdressing to corporate finance. Numbers tell a story, and understanding this story helps make informed decisions that can accelerate business growth. This structured approach is essential not only for entrepreneurs but also for those looking to scale their businesses effectively. Hiring support before you feel entirely ready can significantly impact your business’s growth trajectory. Danielle discussed the importance of bringing in experts to handle different aspects of your business, like bookkeeping, legal matters, and virtual assistance, to buy back your time. This strategic hiring allows entrepreneurs to focus on what they love and excel in, which is often the reason they started their business in the first place. Healthy business spending and strategic financial management are key to enhancing profitability and achieving sustainable growth. Whether you’re just starting or looking to scale, these insights from Danielle Hayden can guide you in making smarter business decisions. We talk about:
Resources
Connect with Danielle
Connect with me
| |||
| 23 Mar 2023 | 078: 4 Proven Ways to Leverage Sales Pages for Increased | 00:11:52 | |
Learn the four proven ways to leverage sales pages for increased revenue. In this episode, we're diving deep into the different types of sales funnels, their basics, and how they work. Have you considered how the design of your sales page impacts your potential buyers? And how can it impact the success of your funnel? Part of this has to do with lead generation funnels and how they can be used to attract potential customers. I share with you my best strategies and how to optimize them for maximum success. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 21 Dec 2023 | 117: Scaling Your Operations: Tools and Technologies | 00:29:56 | |
| 02 Dec 2021 | 004: How to Write Social Media Captions with Lisa Anne | 00:13:05 | |
Have you ever scrolled through your timeline and thought 'wow, that post is really good'? You probably saved it, took a screenshot, and tried to figure out how you could write a caption that captivating as well. Well friends, this episode is for you if you're wanting tips on how to structure social media captions that people actually pay attention to. In this episode, I'll teach you how to write captions that never fail, how to structure them, and examples of captions done well. Listen in as we talk about:
Connect with me
| |||
| 23 Jun 2022 | 039: How I Sold Out My Online Programs Using The Spotlight Theory with Nicole Boudreau | 00:29:33 | |
You've heard me talk a lot about scaling your business, lead generation strategies, email marketing funnels, and organic vs. paid marketing. There's a reason why I'm so passionate about these topics when it comes to building your business. In this episode, my friend and student Nicole Boudreau joins me to talk about her experience in my signature program, the Spotlight Theory, and how it helped her book out her services, scale her business, and create a holistic marketing strategy. We talk about:
Resources mentioned in this episode:
Connect with Nicole
Connect with me
| |||
| 02 Feb 2023 | 071: Fundamentals of Paid Ads As it Relates to Podcasting | 00:20:02 | |
What are the fundamentals of paid ads as it relates to podcasting? This episode is Part 1 of a four-part series I originally recorded with my friend and podcast producer Simona Costantini for her podcast. Over the next four episodes, we're diving into the nitty gritty when creating and running ads on social media. In this conversation, we're talking about what you need to prepare before you start running ads, how to set up your ads account, the different ads you can run, and more. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 29 Sep 2022 | 053: Launch Your Offer in 6 Weeks | 00:12:53 | |
Learn how to launch your offer in 6 weeks. Does it sometimes feel like other entrepreneurs around you sell out their launches? What's their secret? Is there something they're doing that you just don't know? In this episode, I teach you how I sell out my offers with every launch, using a 6-week runway. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 13 Jul 2023 | 094: Streamlining Business Growth with Marketing Automation | 00:13:05 | |
Learn how to streamline your business growth with marketing automation. In this episode, I'm breaking down the major benefits of using marketing automation to grow your business in the online world -- with simple and easy-to-implement strategies. We'll talk about automating tedious tasks, personalizing the experience for your clients and your prospects, and how to follow up without overthinking your process, among many other things. I cover: How Automation Elevates Your Business Discover the transformative power of automation in streamlining processes, increasing efficiency, and driving business growth. What to Do When You Feel "Too Busy" in Your Own Business Learn effective strategies and techniques to manage overwhelm and regain control when your business demands become too much. Sending Automated, Tailored Messages to Clients Harness the potential of automated messaging to deliver personalized and relevant communication to your clients, enhancing customer experience and engagement. Personalizing Your Automations Unlock the full potential of automation by tailoring it to the unique preferences and needs of your customers, ensuring a personalized and meaningful interaction at every touchpoint. The Data You Gain from Automation Explore the valuable insights and analytics that automation provides, enabling you to make data-driven decisions, optimize processes, and gain a competitive edge in the market. We talk about:
Connect with me
| |||
| 20 Oct 2022 | 056: Proven Ways to Stay Consistent in Your Business | 00:10:47 | |
What are the proven ways to stay consistent in your business? Are you struggling to show up day after day, week after week? If so, this episode is for you. I'm going to share with you some of my best tips that have helped me stay on track and achieve my goals. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 25 Jul 2024 | 148: Niching Down and Finding Your Personal Brand with Jessica Sorentino | 00:37:57 | |
As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal branding insights. Whether you're an author, a small business owner, or just passionate about personal branding, there's plenty to learn from Jess's experiences. Jess offers practical advice for anyone looking to build a personal brand on social media:
Are you ready to take your personal brand to the next level? Reflect on Jess’s advice, connect with your true story, and watch your business expand. We talk about:
Resources
Connect with Jessica
Connect with me
| |||
| 17 Aug 2023 | 099: Growing Online Communities: +750 Members/Month with Jon Beebe | 00:30:54 | |
Learn how to grow an online community organically each and every month. In this episode, Jon Beebe joins me to talk about growing an online community and how him and his wife grew their affiliate marketing community, Beebe's Bargains, to 65,000 members and continues to grow organically by more than 750 new members each month. This year alone, they'll achieve over $5 ½ million in affiliate sales. Jon is a devoted husband, a proud girl dad (x3), and a man of faith. He's a passionate entrepreneur with a mission to live and work in a way that allows him to engage more with those he loves and the things he loves. Jon's coaching venture, Beebe's Coaching, empowers aspiring entrepreneurs to achieve their goals. We cover: How Jon Embarked on His Journey We talk about how Jon and his wife got started with affiliate marketing. Understanding Affiliate Marketing We define and discuss what affiliate marketing is and how you can use it in your business model as well. Choosing Products, Programs, or Services to Promote We get into how to pick which items or services to promote and find aligned brands to partner with. Building a Community Around Affiliate Marketing We talk about how he creates community and the specific steps he has taken to take his to over 65,000 members. Engagement Strategies for Community Sustainability Strategies for maintaining community engagement are explored, as well as tips and tricks to increase the engagement of your existing communities. Monitoring and Managing Community Members Jon covers methods to keep track of and manage members within the community. Organic Growth of Beebe's Bargains Jon shares the secrets to how Beebe's Bargains has achieved natural, sustainable growth over time. Balancing Sales and Community Building We close the episode by talking about how to maintain a balance between sales efforts and building a friendly, community-oriented atmosphere. We talk about:
Connect with Jon
Connect with me
| |||
| 09 May 2024 | 137: Are We Our Own Worst Enemy When it Comes to Landing Dream Clients? with Amy Posner | 00:34:32 | |
In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest struggles Amy sees freelancers face when starting out is a lack of confidence in selling their services and having client conversations. She shares a mindset shift that can help - viewing the client relationship as more of a colleague partnership instead of an adversary situation. Amy provides a framework for structuring sales calls to diagnose if there's a true problem-solution fit. We also get into strategies for determining your ideal client profile and intentionally selecting who you want to work with (rather than just taking anyone willing to pay). One of my favourite pieces of advice from Amy was about saying "no" to projects or clients that aren't an ideal fit, even when it's scary to turn down money initially. She's seen the pattern countless times - when you have the courage to say no to the wrong opportunities, the right ones tend to appear shortly after. Amy's insights are extremely valuable for freelancers, service providers, and anyone running a client-based business. Her persistent, keep-going entrepreneurial perspective comes through as well. Over her 30-year career, Amy has launched six successful businesses (five still in business today!) and mentored thousands of freelancers to succeed. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer. We talk about:
Resources
Connect with Amy
Connect with me
| |||
| 22 Dec 2022 | 065: How to Automate Your Business to Generate More Leads and Sales | 00:13:10 | |
Learn how to automate your business to generate more leads and sales. As a business owner, I know you want more leads and sales for your business. Whether working one-on-one with clients, selling your courses, memberships, group programs, or generating passive income, the goal is always to bring income and energy back into the business. In this episode, I'm sharing my top ways to automate your business so that you can have those warm and hot leads flooding into your business without worrying about how. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 04 Jul 2024 | 145: How to Skyrocket Your Lead Generation on Social Media: The #1 Method | 00:18:33 | |
If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media? That piece of advice is to focus on your lead generation first. As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about generating high-quality leads online. Why focus on lead generation? It's simple. This strategy is what will actually help you grow your business, boost your sales, and expand your client base. Though aspects like posting content, engaging in trends, and being active are important, you're essentially wasting your time if they don't convert into leads or sales. Welcome to another episode of the More Than Social podcast! Today, I'll dive deep into the world of lead generation, focusing on attracting high-quality leads who are eager to work with you. I'm not just talking about posting random content on social media. If you're not seeing leads as a result, then it's time to change your strategy. Focus on posting content that brings in leads, not just engagement or followers. Many people try to generate leads online through typical advertisements like "Buy now," "Get this free," "Sign up for a discount," and so on. The issue with these approaches is that they generally attract price shoppers, not high-quality leads. A well-crafted lead magnet will attract people who genuinely want to work with you because of your expertise. Once you’ve identified your ideal lead magnet, integrate it into your social media strategy. Get on social media, talk about your freebie, and get people into your bubble. Convert social media followers into email list subscribers, and you'll be well on your way to generating quality leads. Focusing on lead generation and employing one or more of these lead magnets can significantly enhance your business's growth on social media. Go ahead, implement these strategies, and watch your business flourish. We talk about:
Resources
Connect with me
| |||
| 22 Sep 2022 | 052: How To Build A Business With Your Significant Other with Bryan & Lisa | 00:29:21 | |
| 14 Apr 2022 | 029: The Best Times to Post on Social Media | 00:14:47 | |
What is the best time to post on social media? How important do you think posting at the right time really is? You may not feel like it's overly important because posting consistently is better than not posting at all, but the time of day that you post does make a difference. After years of testing the algorithm, and at this current moment, I have answers for you. Let's dive in and learn:
Resources mentioned in this episode:
Connect with me
| |||
| 02 Mar 2023 | 075: How to Generate Sales Without a Website | 00:07:42 | |
Learn how to generate sales without a website. If you've been struggling to get conversions and sales from your website or need a website, this episode is for you. As you'll hear in this episode, of the main reasons why websites don't convert cold traffic into leads and sales is that they are really distracting. Do you agree? There are so many options and links that visitors can click; they end up easily getting lost on your site and losing interest. This is why I suggest a different strategy when it comes to generating sales without the distractions of a website: a sales funnel. In this episode, we'll dive into what a sales funnel is and what goes into lead generation. We'll also talk about optimizing conversions and provide practical examples of how to implement this strategy. So sit back, grab a pen and paper, and get ready to learn some new ways to increase your sales. Don't miss this episode! We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 24 Nov 2022 | 061: 3 Proven Online Strategies to Grow Your Client Base Fast | 00:08:19 | |
I teach you three proven strategies to grow your client base fast in this episode. These are strategies that I've personally used over the years and continue to use today to get more one-on-one clients and online program sales. They're tried, true, tested, and they work. Whether you're just starting out or you've been in business for a while, I know these strategies will help you take your business to the next level. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 08 Feb 2024 | 124: Unshakable Confidence with Leisse Wilcox - Live, Lead, and Succeed on Your Terms | 00:38:14 | |
As entrepreneurs, we face perpetual mental hurdles, worrying and pushing forward constantly to scale our businesses to the next level. This constant hustle can sometimes mask insecurities and fears. In today's episode, Leisse Wilcox joins me to dive into stepping into your true self, leveraging your unique confidence and letting it guide you. Leisse is an expert in imparting confidence, and we talk about this crucial aspect of entrepreneurship. Leisse Wilcox helps women make more money. She is on a mission to help entrepreneurial women generate a million more dollars in revenue in 2024 alone. As a strategic business coach, 2-time best-selling author, international speaker, and mom of three tween girls, Leisse is the Marie Kondo of Your Unconscious who helps you end self-sabotage, increase your revenue, and stop playing small. Stepping into your true self and leading with authenticity can be daunting, especially in our online-saturated world where conforming to societal standards seems easier. Despite this, we must focus on who we are, allowing our identity to steer us towards our business goals. The Journey to Achieving Confidence Leisse elaborates on her approach to achieving this unshakeable confidence. She outlines a seven-step plan to attaining confidence, starting with understanding that confidence is a choice, following through with integrity, and finally defining what success looks like to you personally. In an insightful conversation about the meaning of success, Leisse candidly speaks about the importance of defining personal success. For her, success means leading a simple life with her family, doing work she is passionate about, and making a worldwide impact. Overcoming Self-Sabotage Leisse identifies self-sabotage as one of the significant struggles for entrepreneurs. It often concertizes as deep-rooted fears and insecurities, leading to procrastination and self-doubt. By gathering and sharing the necessary information and understanding your patterns and biological reactions to situations, you can start implementing strategies to counteract self-sabotage. The main Antidote combines self-awareness and curiosity about our thoughts, followed by challenge and change. Finding Freedom in Confidence Upon achieving true confidence, we talk about how clients often describe the feeling as transformative and freeing. It enables entrepreneurs to redraw their norms, venture out of their comfort zones, and appreciate each step along their entrepreneurial adventure. My advice to fellow entrepreneurs is straightforward: "Trust Yourself." Trusting your abilities may sometimes be challenging in the fast-paced world of entrepreneurship, but it is a vital part of the journey to success. Living your entrepreneurial journey with unshakeable self-confidence can elevate your business. While the path to confidence may be littered with hardships, you can build the foundation for lasting success. So whether you are just setting foot in the entrepreneurial world or have already built your empire, remember to trust your abilities, face self-sabotage head-on, and let your accurate, confident self-guide -- you. We talk about:
Resources mentioned in this episode:
Connect with me
Connect with Leisse
| |||
| 13 Apr 2023 | 081: Making the Most of Email Marketing Sequences | 00:13:12 | |
Learn how to make the most of your email marketing sequences. In this episode, I'm sharing my best tips and strategies on how to increase your return on investment (ROI) and generate leads through effective email marketing. First, we talk about the importance of the welcome sequence, which is the first email sequence subscribers receive when they join your email list. I touch on how long this sequence should be and what types of content should be included to keep subscribers engaged. Next up is the follow-up sequence, which is crucial for maintaining engagement with your subscribers even after they've received your welcome sequence. I'll give you an example of an effective onboarding email sequence and share tips on how to continuously stay top of mind with your subscribers, even if you don't close a sale. Finally, we'll talk about the benefits of running a value-based email sequence and how this can help increase ROI and generate leads. This approach focuses on providing value to subscribers through educational and informative content rather than solely promoting products or services. This episode is packed with strategies to help you make the most of your email marketing sequences. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 24 Feb 2022 | 022: 4 Steps to Crushing Your Goals This Year | 00:11:06 | |
How can you set goals and ensure that you always actually crush them? As entrepreneurs, we often want to achieve many things at the same time. But you need a plan because a plan is what will lead you to success. In this episode, I walk you through my goal-setting process. This is how I make sure to not only crush my goals but ensure they're reasonable, to begin with. Let's dive in and learn:
Connect with me
| |||
| 03 Oct 2024 | 158: Redefining 'More': Embracing Imperfection and Finding True Meaning Beyond Social Media | 00:06:24 | |
We all want more out of our lives, right? More clients, more business, more money, more flexibility, deeper relationship experiences. Whatever your "more" looks like, we all have this drive to just keep reaching for it. But here's the question that we rarely stop to actually ask ourselves: What does "more" actually mean to you? And here's the big one: How do you redefine "more" while recognizing that everything you have right now is enough? I've been in business now for over nine years, which is wild to say, but let me tell you, things have shifted so much as they naturally do for all of us entrepreneurs. Our goals, our definition of success—they evolve and we adjust continuously. When I started this podcast, I thought I knew what "more" meant for me. But as I continue to grow, speak on stages, do podcast interviews, and share more of my story, I've realized something... This idea of "more" is not just about business. It's not just about life or the life that we live off-screen. Life is so much more than what we see online. It's more than the brand we create, the followers we attract, or even the people we actually serve. It's about the people in our lives, the work that truly lights us up, and the impact we have on others. It's about those quiet, powerful moments that no one else sees. The moments when you choose to keep going, even when it feels so impossible. That's what brings you here on More Than Social. Something deeper, something more meaningful. I have decided to take a brief pause with this podcast—a hiatus, as we could say. But don't worry, I won't be gone forever. I will be back with a renewed perspective. The truth is, we're all living lives that are much more than just social media. It's more than this perfectly curated post or the highlight reels we share online. Life is messy, raw, and real. And it's that "more" that I want to dive into with you right here. As I take this brief pause, I want to leave you with this: Whatever "more" looks like for you, know that you are already enough. You are already worthy of everything you're striving for. But here is the beautiful paradox, if I can say that. You can want more and be grateful for what you have all at the same time. I'm super excited for what is coming. In the meantime, keep striving, keep growing, and keep figuring out what "more" stands for you. Live a life that is so much more than social media. We talk about:
Resources
Connect with me
| |||
| 27 Jan 2022 | 017: Use Social Media Ads to Expand Beyond Your Immediate Circle with Lisa Anne | 00:12:34 | |
How do you find your ideal client online? And better yet, how do you actually convert them into paying clients? After all's said and done, our friends and family will only buy from and support us for so long. That's why we're covering expanding beyond your immediate circle by leveraging social media ads. Did you know there are 11 different types of ads you can run between Facebook and Instagram? Between paid marketing and organic marketing, it can be confusing and overwhelming to know where and how to start. Let's dive in and learn:
Resources mentioned in this episode: Connect with me
| |||
| 17 Nov 2022 | 060: How to Handle Mental Health Issues When Running Your Own Business with Dawn Taylor | 00:37:36 | |
In this episode, Dawn Taylor joins me to discuss handling mental health issues when running your own business. The truth is we all experience highs and lows. But sometimes, those lows can feel paralyzing. You know what you want to do next in your business, but you can't seem to get through this intense fear, sadness, anxiety or depression that you're feeling. So, how do we manage how we feel while managing a business simultaneously? How do we give ourselves the space to heal and grow while keeping our companies going? Dawn is a Life Coach with over 1000 hours of training who offers her clients “A Safe Place to Land” as she passionately helps them to find their worth, learn to live and love themselves. Having struggled with gut-wrenching depression, a broken back, sexual abuse by an uncle (coupled with a lack of belief from her family), a severe eating disorder, attempted suicide and a brain aneurysm which affected her memory, appearance and health – all before she was 18 years old – Dawn learned to become a fighter and a survivor. She then went on to deal with infertility and loss of identity in who she was and who she thought she should be. Through incredible strength, an insane amount of hope, a belief in herself and a stubbornness that would have made her fun to raise, she has fought to become the woman she is today: A successful business owner, coach, wife and volunteer to the hurt. Her deepest desire is to turn everyone she meets into their own rockstar through her strategy-based coaching practice. She specializes in anxiety and depression and in overcoming the traumas that have happened in their lives that hold them back. From personal to business to marriage coaching and everything in between, Dawn will help you set a new standard, step up and master the life that you want! We talk about:
Resources mentioned in this episode:
Connect with Taylor:
Connect with me
| |||
| 15 Sep 2022 | 051: Key Elements to Track Your Online Marketing Campaign | 00:13:49 | |
Learn the key elements to track your online marketing campaign. It's no secret that I love the online world, and what I love most is that it's a big numbers game where you constantly try to beat yourself. There are so many different factors that will impact the success of your digital marketing strategy, such as your ad copy, the graphic or video that goes along with the ad copy, your call to action, your targeting, your landing pages, your emails, your sales page, and even how well you use the front end of your social media. All of this plays a large role in whether or not you will have a successful digital marketing campaign running for your business on automation. And this is what we're breaking it down in this week's episode. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 19 Jan 2023 | 069: How to Create an Annual Marketing Plan to Scale | 00:14:01 | |
Learn how to create an annual marketing plan to scale. New year, new you -- that's what most entrepreneurs say at the start of a new year. The truth is a lot of entrepreneurs will write out big goals and dreams without a plan actually to get there. You will find yourself and your wheels spinning every month if you have a plan and strategy to take you from idea to creation. How do you decide which big goals to hit first? And better yet, how do you break them out into tangible tactics to get you where you want to go? In this episode, I share the system I use to plan my goals, create my marketing plan, and skyrocket my business. The key? Don't let it be a guessing game; don't leave your growth to chance! We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 24 Feb 2022 | 021: Why every business owner should consider insurance with Denise Tulk | 00:25:59 | |
Being self-employed comes with a lot of perks, but one thing that we don't necessarily have access to is benefits. For the first four years of my business, I never even considered why having insurance was important, but I should have been. That's why we're chatting with Denise Tulk today. Denise has taught me a lot about not only how to protect myself but protect my family. Denise has been in the insurance business for over 11 years and has owned her agency in Stoney Creek since October 2018. She lives in Grimsby on the Lake with her husband Matt and their Boston Terrier Lola. She has recently purchased a commercial building as her new office space, which you'll hear about in our conversation. Let's dive in and learn:
Connect with Denise
Connect with me
| |||
| 16 Mar 2023 | 077: How To Write Sales Page Copy That Connects And Converts with Jess Jordana | 00:32:10 | |
Learn how to write sales page copy that connects and converts with my guest Jess Jordana. How do you create a connection through copy? How often should you tweak your sales pages? And how can you craft sales pages that land with your target audience? Writing sales copy that converts is an art, and Jess Jordana shares all of her best tips with us today. In this episode, Jess dives into the importance of creating connections through copywriting and how to use storytelling to paint a vivid picture for your audience. She also shares the rules of storytelling on sales pages and the crucial role that urgency plays. You will also learn about the specific words and phrases to avoid in your copy and tips for understanding your target audience. Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually "get." She runs Jess, XO, a copywriting agency for creative entrepreneurs, and founded The Promptlate® Shop. She drinks iced coffee all year round and firmly believes if date night isn't tacos, you're doing it wrong. She couldn't do a day in business without her cute hubs (Presley), her brand new baby girl (Parker Jane), and her doodle pup (Joey Tribbiani). She's worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, and The Social Bungalow. Her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college. She's a brand new mama and is so grateful to be able to navigate what building (and re-building) her dream business can look like in balance with building her dream life. Overall, this episode is a must-listen for entrepreneurs looking to improve their copywriting skills and create powerful sales pages. Jess is a wealth of knowledge and shares practical tips you can apply ASAP to your business. We talk about:
Resources mentioned in this episode:
Connect with Jess
Connect with me
| |||
| 13 Jun 2024 | 142: Overcoming Social Media Anxiety: How to Show Up and Grow Your Business | 00:12:14 | |
Are your palms sweaty? Knees weak. Arms are heavy. There's vomit on your sweater already—mom's spaghetti. Okay, I’m not a rapper, but if you got that, I totally get you! If you’re not following along with my Eminem reference, let’s get down to the real question: Do you have social media anxiety when showing up for your business? Most people do. What do I actually post online? I don’t want to show my face; that’s awkward. What if people make fun of me? What if no one actually pays attention to what I have to say? If you’ve ever had these thoughts, let’s dive into overcoming this anxiety together. Social media feels easy for personal use—no pressure, no stress. But for business, it’s a whole different ball game. The stress, fear, and worry revolve around these tiny apps we frequently use. Why do we put ourselves through this? This episode of the More Than Social podcast covers some main tips that helped me overcome that anxiety, which might also help you. Here’s to showing up, impacting, and growing your business without letting social media anxiety hold you back. We talk about:
Resources
Connect with me
| |||
| 04 May 2023 | 084: The Beginner's Guide to Pinterest Marketing with Samantha Lynn | 00:25:59 | |
Learn the beginner's guide to Pinterest marketing with my guest, Samantha Lynn. Pinterest can be a valuable platform for businesses looking to increase their online presence and drive traffic to their website. But how do you leverage the power of Pinterest? And what are some tips you can implement right now to up your Pinterest game? Joining me for this conversation is Samantha Lynn, Pinterest Manager and Virtual Assistant, mom of two kiddos, and the industry's go-to for learning about leveraging Pinterest for your business. Here are some tips for making the most of Pinterest:
Are you ready to learn how to leverage the power of Pinterest in your business? We talk about:
Resources mentioned in this episode:
Connect with Samantha
Connect with me
| |||
| 15 Jun 2023 | 090: From Macro to Micro: How Influencer Marketing Can Grow Your Business with Emily Croslin | 00:27:09 | |
Learn how influencer marketing can grow your business with Emily Croslin. Emily is a fashion and lifestyle blogger based in Florida. She loves sharing blogger tips and tricks, great sales and styled looks. Emily shares on: A Day in the Life of an Influencer Gain insights into the daily routine and responsibilities of an influencer. Learn about the behind-the-scenes work that goes into creating captivating content. Pitching Brand Deals and Client Positioning Uncover the strategies Emily uses to pitch herself to brands and how she positions herself as an ideal partner. Discover the art of building mutually beneficial collaborations. Creating Partnership Packages Dive into the process of crafting partnership packages that cater to the needs and goals of both influencers and brands. Explore the various elements involved in structuring successful collaborations. Approaching Influencers for Collaboration Learn the best practices for reaching out to influencers and initiating collaborations. Discover effective communication strategies that increase your chances of securing partnerships. Macro vs. Micro-Influencers Dive into the debate surrounding macro and micro-influencers. Gain insights into the advantages and considerations of working with influencers of different scales. Staying on Top of Trends Explore Emily's methods for staying up to date with the latest trends in content creation. Discover how influencers adapt their strategies to resonate with their audience's evolving interests. Editing Content Peek behind the curtain as Emily shares her editing process. Learn about the tools, techniques, and creative choices that go into crafting visually appealing and engaging content. We talk about:
Resources mentioned in this episode:
Connect with Emily
Connect with me
| |||
| 17 Mar 2022 | 025: 8 Ways to Promote your Freebie Online | 00:10:37 | |
Are you ready to start seeing huge spikes in subscribers to your email list, and grow your leads for your business? The first step is to have a valuable freebie. The next is to promote it across all of your marketing platforms! In this episode, we're talking about promoting freebies, and I'm giving you 8 ways to do so that you may not have considered before. Let's dive in and learn:
Check out these past episodes! Connect with me
| |||
| 01 Jun 2023 | 088: Email Marketing & Launch Strategies for Program Success with Chantelle Davison | 00:38:12 | |
Learn the email marketing and launch strategies you need for program success with Chantelle Davison. Chantelle takes us through: Why launching a program or course is important: Launching a program or course allows you to share your expertise, reach a larger audience, and establish yourself as a trusted authority in your niche. How to leverage email marketing for your program or course launch: Email marketing can be a powerful tool for promoting your program or course launch, allowing you to nurture relationships with potential customers and provide valuable information and incentives. How many pre-launch and launch emails should you be sending: The number of pre-launch and launch emails you should send depends on your specific audience and program, but it's important to find a balance between maintaining engagement and avoiding overwhelming your subscribers. Tactics to help with soft selling: Soft selling techniques involve focusing on building relationships, providing value, and addressing the needs and desires of your audience rather than using aggressive sales tactics. How to create urgency with your marketing: Creating urgency in your email marketing can be achieved through limited-time offers, exclusive bonuses, countdown timers, or emphasizing the potential benefits of taking immediate action. Should storytelling emails be long or short? The length of storytelling emails should depend on the content and purpose, but it's generally recommended to strike a balance between providing enough detail to engage the reader and keeping the email concise and focused. Is it okay to use improper spelling and punctuation in emails? Using proper spelling and punctuation in emails is important for maintaining professionalism and credibility, so it is generally not recommended to use improper spelling and punctuation. Should you launch often or just a couple of times per year? The frequency of launching your program or course depends on various factors such as audience demand, your capacity to deliver high-quality content, and the resources available, but finding a balance between regularity and quality is key. The biggest mistakes entrepreneurs make with email copywriting: Some common mistakes entrepreneurs make with email copywriting include being overly salesy, neglecting personalization, failing to provide value, and not testing and optimizing their email campaigns for effectiveness. Chantelle is a copywriter and copy coach living by the seaside in Hastings, England. With her done-for-you copywriting services, Chantelle helps small business owners find the words to sell their big ideas. And through 1:1 coaching and courses, helps aspiring writers start or grow their business. Stories were Chantelle's first love and feels so lucky and grateful to make a living doing what she loves. We talk about:
Resources mentioned in this episode:
Connect with Chantelle
Connect with me
| |||
| 26 Jan 2023 | 070: How To Structure Your Weekly Content For Maximum Impact Online | 00:09:20 | |
Learn how to structure your weekly content for maximum impact. Do you create core content as an entrepreneur? Do you have one big piece of content, like a blog, podcast, or YouTube channel, where you centre your focus and create content? In this episode, I share how valuable and transformative one core piece of content has been and how I create content for Instagram, YouTube, TikTok, LinkedIn, Pinterest and more from one single episode. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 18 Jul 2024 | 147: How to Start Building Your Digital Marketing Funnel in 2024 | 00:22:14 | |
Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product? Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you’re in the right place. Building a digital marketing funnel involves creating a step-by-step guide that turns potential clients from strangers to loyal customers. Think of it as a roadmap guiding potential clients from the first moment they hear about you to becoming devoted advocates for your brand. In today’s crowded online world, relying on chance encounters with your website or profile won't cut it. You need to nurture potential clients through every stage of their decision-making process, typically needing 10 to 12 touch points before they trust you enough to make a purchase. Knowing your target audience inside and out is crucial. Research their demographics, behaviours, and needs to create a buyer persona. Get insights by surveying your existing clients, monitoring social media, and using analytics tools like Google Analytics. Email marketing automation lets you send personalized content to nurture leads through your funnel. Segment your audience, create automated email sequences, and personalize your messages. Dive into this episode and learn how to grow your client base. We talk about:
Resources
Connect with me
| |||
| 16 May 2024 | 138: 3 Secrets to Getting More Sales from Social Media | 00:18:31 | |
Social media has become a pivotal tool for businesses to connect with their audience, build brand awareness, and drive conversions. However, not all social media content leads to actual business leads. In this episode, we discuss the common misconceptions and pitfalls that many entrepreneurs and content creators face when it comes to generating leads through social media. First up -- the misconception that simply churning out content on social media will automatically translate into leads. We highlight the importance of focusing on quality and relevance over sheer quantity, emphasizing the need to speak directly to your dream audience. One key factor we cover is the significance of understanding and speaking directly to your target audience. By resonating deeply with the people you aim to reach, you can increase engagement and ultimately generate leads that go beyond mere followers. What about the importance of authenticity in social media content creation? By being yourself, sharing personal stories, and addressing your audience's specific needs, you can establish a genuine connection that resonates with your followers and attracts leads. In all, it takes a strategic approach to social media content creation that prioritizes quality over quantity. By focusing on providing value, establishing connections, and implementing the principles outlined, businesses can leverage the power of social media to drive lead generation and foster long-term growth. We talk about:
Resources
Connect with me
| |||
| 29 Aug 2024 | 153: 4 Ways to Flood Your Business with Discovery Calls Using Social Media Marketing | Steal My Step-By-Step Process | 00:16:50 | |
Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads. Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence. I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively. Plus, discover how the Spotlight Theory program can guide you through every step of the process. We talk about:
Resources
Connect with me
| |||
| 07 Dec 2023 | 115: Time Management Hacks for Busy Entrepreneurs | 00:18:29 | |
In this episode of the More Than Social podcast, we cover the crucial techniques of effective time management, a challenge many business owners and entrepreneurs struggle with. I highlight the personal challenges I have had when it comes to balancing motherhood and entrepreneurship, and share my personal journey and methods used for efficient time management. We cover strategies like prioritizing tasks, setting strict boundaries, learning how to delegate, using productivity tools, and creating strategies that resonate with one’s personal life and business goals to work smarter, not harder. The Challenges of Balancing Motherhood and Entrepreneurship I share the struggles I have faced as a new mom and what I've learned in my first year of motherhood and running a business. Understanding Time Management We break down what exactly time management is beyond what Google tells us it is. I teach you how to know what time management really means for you. The Importance of Effective Time Management Effective time management is that ticket for a smoother everyday life, and I teach you the secrets I have learned this last year. The Art of Prioritizing and Batching Tasks A key aspect of gaining more time in your day is prioritizing and batching your tasks. I teach you the simple rule I've been following to help me gain more time in my day. Setting Boundaries and Delegating Tasks Another really simple move that helped me focus on my goals on a larger scale was setting some pretty strict boundaries. Boundaries and delegating tasks have been key in creating more time, and I will give you my secrets on how to do just that. Learning how to say no Do you struggle with saying 'no'? I used to also! In this episode, we talk about the importance and the power of saying no, and how it actually gives you more time back in your day. Creating SMART goals Are you familiar with SMART goals? They're specific, they're measurable, they're achievable, they're relevant, and they have a time associated with it. I teach you the importance of having SMART goals and the urgency and purpose they serve to help you prioritize the things that you need to focus on. The Power of Automation and Productivity Tools You know how much I love automation and using it to be more productive and save time. We talk about some key tools to use to save more time. Embracing Your Unique Time Management Style We all have different time management styles, and we uncover exactly how to find yours. The power of over-communication Lastly, we talk about communication and the power of over-communicating -- whether it's your team, your family, or within yourself. We talk about:
Connect with me
| |||
| 04 Aug 2022 | 045: Time Management Tips For Entrepreneurs: How To Get More Productive! | 00:17:22 | |
Learn the best time management tips for entrepreneurs to help you be more productive. Are you always struggling to find more time in your day? Are you jumping from task to task feeling like you have accomplished nothing? In this episode, I'm sharing my top time management tips that have helped me grow as a person, scale my business and have more time back in my day. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 23 Dec 2021 | 011: 15 Different Reel Ideas with Lisa Anne | 00:15:08 | |
There are two kinds of entrepreneurs when it comes to creating reels -- those who see the benefit but don't know how to create them and those who are simply not interested in integrating reels into their marketing strategy. We're going to focus on the first type of entrepreneur in this episode. I'm giving you 15 different reel ideas today that you can start to incorporate into your business and marketing. Each of these ideas has its own benefits, and I suggest starting with the ones you're most comfortable with and working your way up! Listen in as we talk about:
Want to learn more about reels? Check out these past episodes:
Connect with me
| |||
| 08 Aug 2024 | 150: From Dropout to Entrepreneur: Mariah's Journey of Following a Rabbit Hole | 00:40:30 | |
Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine passion and curiosity. Mariah and I discuss the importance of following your gut, leveraging your strengths, and avoiding cookie-cutter strategies. We explore the benefits of being flexible and honest with oneself, the crucial role of educational content, effective keyword research for SEO, and setting boundaries as entrepreneurs. Join us as Mariah offers a fresh perspective on growing a business you love by staying in your zone of genius. Whether you're a budding entrepreneur or looking to revamp your business strategy, this episode is packed with actionable insights and inspiration. We talk about:
Resources
Connect with Mariah
Connect with me
| |||
| 29 Feb 2024 | 127: STOP Running Out of Leads, START Booking Out Your Webinars and Calendar | 00:20:03 | |
When it comes to marketing your business, having a solid strategy is KEY. Today, we're going to dive into an incredible case study that highlights the power of a well-executed lead growth plan. We'll be looking at the journey of one of my clients, a successful accountant, and how she transformed her business by implementing proven marketing tactics. Defining Your Target Audience: To market your business effectively, it's important to define your target audience. Our accountant client understood this and took the time to truly know her audience - female entrepreneurs. By identifying the specific group she wanted to work with, she was able to tailor her marketing efforts to their needs and preferences. Solving Your Customer's Problems: The next step in the process is to identify the problems your target audience faces and position yourself as the solution. Our accountant client understood that accounting may not be the most exciting topic, but she discovered a way to make it more engaging. Instead of focusing on balance sheets and profit and loss statements, she highlighted how her services could help female entrepreneurs keep more money in their business and make more profit. By reframing the conversation, she was able to capture the attention of her target audience. Crafting a Compelling Webinar: Webinars can be a powerful tool for attracting leads and converting them into clients. Our accountant client discovered the value of running webinars regularly to educate her audience and showcase her expertise. She positioned her webinars as free coaching sessions or masterclasses, which added value and built trust with her audience. By providing valuable content and showcasing her ability to solve their problems, she was able to generate interest and conversions. Promoting Your Webinar: Now that you have created an engaging webinar, it's time to promote it effectively. Our accountant client utilized a multi-channel approach to reach her target audience. She combined offline marketing tactics by mentioning her upcoming training in conversations and email signatures. On the online front, she ran paid ads targeted towards her ideal audience, utilized organic social media marketing, and leveraged her email list to invite her subscribers to the webinar. By diversifying her marketing channels, she was able to maximize her reach and increase her webinar registrations. The Power of Storytelling: An essential aspect of any webinar is the ability to engage and connect with the audience. Stories captivate the audience's attention and make the content more relatable. By sharing stories that align with her target audience's experiences and pain points, she was able to build a stronger connection and create a memorable webinar experience. The Soft Pitch: At the end of the webinar, it's important to make a clear call to action. Our accountant client recognized that selling doesn't have to be pushy or uncomfortable. By focusing on the value she provides and how she can help her audience solve their problems, she made her pitch more compelling. She offered a solution tailored to her audience's needs, such as booking a call to explore how she could help them further. By aligning her offering with the educational content of the webinar, she effectively converted attendees into clients. Scaling Your Webinar Strategy: To continue growing her business, our accountant client focused on scaling her webinar strategy. She explored different avenues to attract more people to her webinars, such as increasing organic social media promotion, attending networking events, and growing her email list. By consistently expanding her reach and nurturing her audience, she was able to increase webinar registrations, conversions, and ultimately, her client base. By defining her target audience, identifying their problems, and positioning herself as the solution, she was able to attract high-quality leads. Through engaging webinars and effective promotion, she converted those leads into clients. By continuously refining and scaling her strategy, she experienced significant growth in her business. Remember, marketing isn't about being pushy; it's about providing value and building meaningful connections. So take these lessons, apply them to your own business, and watch your success soar. We talk about:
Resources
Connect with me
| |||
| 18 Jan 2024 | 121: 12 Ways to Generate Leads without Ads | 00:19:41 | |
Learn 12 ways to generate leads without paying for ads. In this episode of the More Than Social Podcast, I share my strategies and secrets for leveraging organic marketing strategies for business growth. I also cover 12 lead generation methods you can implement immediately -- without spending money on ads. These methods range from optimizing social media content and collaborations with influencers to more innovative techniques like creating impactful podcast episodes and using email signatures strategically. We also talk about the importance of participating in online communities, enhancing visibility on LinkedIn, diversifying content through YouTube, Pinterest, and blogs, hosting webinars, and even using one's Zoom profile effectively. Combining these organic marketing strategies with paid advertising can generate more efficient and cheaper leads. Why focus on organic marketing Organic marketing is crucial as it builds genuine customer relationships and brand loyalty through authentic, non-paid strategies that resonate with your audience. The Power of Social Media for Lead Generation Social media is a powerful tool for lead generation as it allows businesses to reach a vast audience, engage with potential customers, and tailor content to specific demographics. Updating your social media bios Regularly updating social media bios ensures that your profile reflects the latest and most relevant information about your brand, enhancing credibility and audience connection. Collaborating with Influencers and Experts Collaborating with influencers and experts can significantly boost your brand's visibility and credibility, as these partnerships tap into the influencer's loyal following and expertise. Leveraging Online Communities Leveraging online communities helps to foster a sense of belonging, encouraging engagement and loyalty by connecting like-minded individuals around your brand. Using your LinkedIn Profile Effectively using your LinkedIn profile can establish you as an industry thought leader, connect you with professionals and open up opportunities for business growth and networking. Launching a Podcast Launching a podcast allows for deeper engagement with your audience through informative and entertaining content, helping to establish your brand's voice and expertise in your field. Blogging with SEO Blogging focusing on SEO drives organic traffic to your website, improves search engine rankings, and provides valuable content that addresses your audience's needs and interests. Growing Your YouTube Channel Growing your YouTube channel enhances your brand's reach and engagement through visual content, which is often more appealing and more accessible to consume than text-based media. Your email signature An effective email signature acts as a personal branding tool, offering a professional touch and potentially driving traffic to your website or social media channels. Understanding Pinterest Understanding Pinterest can be a key asset in visual marketing, driving traffic to your site and reaching a demographic interested in creative content and ideas. Hosting webinars and workshops Hosting webinars and workshops positions you as an expert in your field, offering valuable content to your audience while generating leads and building brand authority. Utilizing your zoom background Utilizing a professional and branded Zoom background or tailoring your name during virtual meetings can promote your brand and create a more engaging and memorable visual experience for participants. We talk about:
Resources mentioned in this episode:
Connect with me
| |||
| 03 Feb 2022 | 018: How a Full Digital Strategy Can Change Your Business with Lisa Anne | 00:16:10 | |
What goes into a digital marketing strategy? For me, it's a combination of content creation, email marketing and paid ads. I love this approach because it's a strategy that will generate prospects, gather their information and then will help turn them into paying clients -- all on automation! In this episode, we cover how having a full digital strategy can change your business for the better. Let's dive in and learn:
Resources mentioned in this episode:
Connect with me
| |||
| 21 Mar 2024 | 130: Sell Out Your Webinar with These 6 Tips | 00:23:06 | |
Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business. I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business. My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients. Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar. Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early. Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants. Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time. Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth. By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business. We talk about:
Resources
Connect with me
| |||
| 29 Jun 2023 | 092: How to Generate Leads through YouTube: The Ultimate Guide with Jamar Diggs | 00:30:59 | |
Learn how to generate leads through YouTube with Jamar Diggs. Jamar Diggs is the CEO + Founder of J Diggs Media, a YouTube Marketing Agency that helps online business owners get more qualified leads and traffic without launching or fighting the algorithm. His signature framework uses YouTube search to attract new problem-aware people into his client's sales systems every day. Jamar gives us insight on: Incorporating YouTube and Instagram together in your strategy Learn how to effectively integrate YouTube and Instagram into your overall marketing strategy for maximum reach and engagement. How many YouTube videos should you post on average Discover the ideal frequency for uploading YouTube videos to maintain a consistent presence and engage your audience effectively. How to use YouTube's search engine to attract the right viewers Uncover strategies to optimize your content and leverage YouTube's search engine to attract and engage your desired target audience. How to rank on YouTube Explore techniques and best practices to improve your YouTube video rankings and increase visibility in search results. How to find relevant phrases people are searching on YouTube Gain insights into effective methods for identifying and utilizing relevant search phrases that users frequently use on YouTube to enhance your content's discoverability. Knowing how long your videos should be Understand the optimal video length considerations to create engaging content that holds viewers' attention and aligns with their preferences. Tips for knowing which keywords to use Receive valuable tips on selecting the most appropriate keywords to optimize your YouTube videos and increase their discoverability. Does video transcription matter? Learn about the importance of video transcription and how it can contribute to better accessibility, SEO, and overall user experience. Are hashtags effective? Explore the effectiveness of hashtags on YouTube and understand their potential impact on improving discoverability and engagement with your videos. Biggest tips for leveraging playlists: Discover the key strategies and tactics to effectively leverage playlists on YouTube to organize and showcase your content, improving user experience and encouraging longer watch times. How to start getting clients from YouTube Gain insights into effective methods and approaches to leverage your YouTube presence and attract clients or customers to your business. Are YouTube Shorts worth it? Explore the benefits and considerations of utilizing YouTube Shorts, a feature for creating and sharing short-form vertical videos, and decide if it's a worthwhile addition to your content strategy. We talk about:
Resources in this episode:
Connect with Jamar
Connect with me
| |||
| 03 Mar 2022 | 023: #1 Productivity Hack Every Entrepreneur Needs to Know About | 00:13:38 | |
How many hours a week do you spend trying to coordinate meetings? You're a busy entrepreneur, and I get that sometimes it feels easier to book calls in when you have free time during the week. The truth is, that's not really an effective strategy in the long haul because you shouldn't be sacrificing all of your free hours by taking calls at times you truly don't want to. In this episode, we're talking about booking calendars and my personal fave -- Calendly. Let's dive in and learn:
Connect with me
| |||
| 11 Jan 2024 | 120: Scale Your Business in 2024 With Guest Podcasting | 00:45:05 | |
How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impact, the importance of developing messaging and content strategies for podcast interviews, understanding the significance of one's visibility and sustaining long-term relationships with podcast hosts, and why businesses should consider podcasts as a vital part of their marketing strategy. We also cover the importance of researching before sending podcast pitches and the need to share the podcast episode once it is done as part of creating a relationship with the host and the audience. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then, she’s dedicated her work to helping other business owners, particularly women, see the same results. She’s been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 400 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives with her husband and daughter in Boise, Idaho. Why should you be a guest on podcasts? We cover the benefits of being a podcast guest for personal or business growth. Evolution of Christina's business We talk about Christina's decision to specialize in podcasting as her primary focus. What is a realistic expectation for people trying to get featured on podcasts Christina provides insights into what realistic expectations should be for individuals seeking to get featured on podcasts. Should you pay to be on a podcast? We examine the pros and cons of paying for podcast appearances and hear Christina's opinions and beliefs. Is there a certain point people should start trying to get on podcasts Christina sheds light on the ideal timing for individuals to pursue opportunities to appear on podcasts. How she coaches people to be on podcasts How Christina coaches individuals to prepare and perform effectively on podcasts. Reassurance to first-time guests Words of wisdom, Reassurance and encouragement for entrepreneurs looking to start guesting. The biggest tip to get on more podcasts right now The top strategy for increasing chances of being featured on more podcasts immediately. We talk about:
Connect with Christina
Connect with me
| |||
| 18 Nov 2021 | Trailer | Welcome to the More Than Social Podcast! | 00:01:08 | |
Hey, it's Lisa here! Thanks for joining me on the More Than Social podcast. You're here because you're an entrepreneur or aspiring entrepreneur looking to make your marketing a lot simpler.
I'm a digital marketing expert, self-development junkie, and your go-to for all things marketing, ads and automation. I've built my multiple businesses by using tried and true techniques, and now I'm here teaching them to you.
On this show, you'll learn all about the newest marketing trend, social media hack, how to create digital ads that actually work, and everything you need to keep you up to date in the marketing world. This isn't your average marketing podcast, we dig deep into each topic!
Be sure to subscribe to the show so you never miss an episode. Like what you hear? I would SO appreciate you leaving a rating and review on Apple Podcast. | |||
| 27 Jun 2024 | 144: 7 Ways to Dominate as an Introverted Entrepreneur | 00:19:07 | |
Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business. As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without the stress of constant socializing. As you'll hear in this episode, being an introvert doesn't mean you have to constantly present yourself in person. One of the best ways to attract clients is by using online platforms. Introverts often thrive behind a screen, where they can thoughtfully compose their messages and engage with others at their own pace. Leveraging social media, websites, and email marketing can significantly expand your reach without stepping out of your comfort zone. Create valuable content that showcases your expertise. This can be in blog posts, videos, podcasts, or any other medium you're comfortable with. By demonstrating your knowledge and skills, potential clients will be naturally drawn to you for your expertise, and this can happen without the need for constant direct interaction. Introverts can indeed thrive in attracting new clients by leveraging these strategies. It's all about finding ways to align with your strengths and comfort. Embrace the digital age, focus on quality relationships, and let your expertise shine through various content channels. Remember, you don't have to shout from the rooftops to be heard — sometimes, the quiet and thoughtful approach is the most effective. Hear all of my best tips in this episode! We talk about:
Resources
Connect with me
| |||
| 16 Nov 2023 | 112: Advanced Ad Targeting Strategies for Greater Reach | 00:17:38 | |
What are the best-advanced ad targeting strategies for greater reach? In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram. We focus on how to understand and segment the target audience, the importance of retargeting ads, and how to use lookalike audiences. I also share insights about running ads and explain the need to maximize the advertising budget. A key point highlighted is the importance of custom audiences and segmentation, helping businesses reach a more specific set of potential customers. I also talk about the significance of reshaping ads based on the demographics, interests, and behaviours of the group you're targeting. Segmenting your audience: Learn how to effectively divide your target audience into distinct groups, enhancing your ad targeting precision and relevance. Creating custom audiences and retargeting leads: Discover the power of custom audience creation and how to retarget potential customers who have already shown interest in your products or services. Leveraging and structuring lookalike audiences: Explore strategies for leveraging lookalike audiences to expand your reach and optimize ad campaigns based on the characteristics of your existing customer base. We talk about:
Resources mentioned in this episode: Connect with me
| |||
Enhance your understanding of More Than Social Podcast with My Podcast Data
At My Podcast Data, we strive to provide in-depth, data-driven insights into the world of podcasts. Whether you're an avid listener, a podcast creator, or a researcher, the detailed statistics and analyses we offer can help you better understand the performance and trends of More Than Social Podcast. From episode frequency and shared links to RSS feed health, our goal is to empower you with the knowledge you need to stay informed and make the most of your podcasting experience. Explore more shows and discover the data that drives the podcast industry.
© My Podcast Data