Monkey Mondays from Rusty Monkey (Rusty Monkey - Nottingham Creative Agency)
Explore every episode of Monkey Mondays from Rusty Monkey
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 18 Jan 2021 | How rethinking your goals can change your business. | 00:13:51 | |
Today Matt and Chris are reflecting back on 2020, The Year That Was, and looking forward to the future of Rusty Monkey. We’re feeling excited and optimistic about the goals we’ve set for ourselves, and we want to share those with you to inspire you to think about your business goals differently. A lot of businesses have purely financial goals, and financial goals are important - money is the fuel that runs your business. But you don’t own a car just so you can put fuel in it, right? You own a car so that you can go places. So why would you run a business just to make money? We think it’s important to set OKRs that mean something to your team, that will improve their lives and the way your business functions. What do you think? #MonkeyMondays #RustyMonkey #businessowner #businessgrowth #businessgoals | |||
| 07 Dec 2020 | How confident is your brand? Stop selling and start leading. | 00:09:34 | |
n today’s Monkey Monday, aka ‘Fun Chat’, Matt and Chris are discussing the value of brand confidence. Have you noticed that when you see some marketing material from a really successful brand leader, it never feels like they’re desperate for you to buy their product. Instead, they’re confident that their product will improve your life, and they’re confident that you’ll buy it. The consumers of today don’t like being sold to. They’re cynical about big business, and they can smell panic. Companies like Apple and Nike have real brand confidence, and that makes them more attractive to their customers. Here’s the breakdown 00:00 - Noises 01:10 - Confidence 02:07 - Selling 02:50 - Features 05:06 - Levels 06:30 - Panic 08:26 - Faith Rusty Monkey | 3 cool things for a better work life https://www.rustymonkey.com/blog/3-cool-things-for-a-better-work-life | |||
| 02 Nov 2020 | Want to breathe new life into your business? We’ve got some insights to share. | 00:11:28 | |
It’s the start of a new season of Monkey Monday vlogs! We’ve made it through what has been, let’s face it, a pretty grim summer, and now we’re sharing with you some insights we’ve had over the last few months on how to invigorate your business. We’ve got some exciting new content coming up over the series, so stay tuned for our next instalment. Be Water, My Friend. - The book which Chris Mentions. | |||
| 26 Oct 2020 | Don't get a new website it could ruin your business. | 00:11:31 | |
Today we’re talking about how to get the best out of your agency. All too often, people come to us asking for a new website, or a new this, or a new that, because they think it will solve all their business problems. The issue with this approach is that the solution they believe they need is not always the solution that will work. They could spend a huge amount of money on something they don’t actually need. It’s far better to bring a problem or goal to your agency, and trust their expertise to provide you with the best solution for your budget. If you feel like your business is floundering in these uncertain times, get in your hammock and write down a list of all the problems you face and take it to your agency. They might come up with some really creative answers that you haven’t even thought of. Hit subscribe for more inspiring content from the Rusty Monkey team, and leave a comment with your ideas of subjects you’d like us to tackle next. | |||
| 04 Jan 2021 | How to name a thing? Making product tips. | 00:14:30 | |
Happy new year Monkey Stars. We hope you’ve all had a fab xmas break. In today’s Monkey Monday, the first of 2021, Matt and Chris are sharing their tips for naming your product. Naming stuff is notoriously difficult, but we have a few exercises to try that should make the process much easier. We also had a really fun time having this chat. We think that comes across. | |||
| 22 Feb 2021 | 5 hacks to make your video meetings look good and sound great. | 00:05:59 | |
Today Chris is sharing five simple tips to improve your video calls. All you need is some basic equipment to transform your on-screen performance. COVID has meant we’ve all had to switch to online alternatives to hold meetings and deliver presentations. Even after the pandemic has gone away, we think video conferencing is still going to play a massive part in our working lives. We’ve been in hundreds of these meetings now, so we know what works and what doesn’t. If you’re plagued by echoing or distorted sound, or if you’d like to appear more professional in your meetings, these easy tips will help you up your video conferencing game. | |||
| 23 Nov 2020 | Are you marketing your business in the right way? Learn about the PESO model. | 00:10:08 | |
There are almost limitless options when it comes to marketing your business online, yet so many businesses get stuck in a rut of always doing things the same way. You pile all our budget into just one avenue of marketing, never exploring the other channels available to you, and never reaching your true potential. In today’s Monkey Monday vlog, Matt and Chris are introducing the PESO model, which maps out the countless ways you can market yourself online. Some strategies work better for certain businesses, while other less-explored paths might do wonders for yours. | |||
| 16 Nov 2020 | Transform your business, build great teams and earn customer loyalty: our guide to setting better goals. | 00:14:50 | |
They say three is a magic number, and this is episode three of season three, so it’s bound to be a good one. Today Matt and Chris are talking about OKRs and how setting better goals can change your whole business, from boosting growth, to building audiences, and retaining good staff. John Doerr | Why The Secret to Success is Setting the Right Goals https://www.youtube.com/watch?v=L4N1q4RNi9I OKR software: | |||
| 26 Oct 2020 | How switching off your distractions can help you achieve your goals | 00:11:04 | |
Today we’re talking about the benefits of switching off your distractions. We’ve all been there. Even with the best of intentions to stay focused on a task, we still find ourselves scrolling through Instagram or checking our emails when we should be working on a project. Sometimes that long list of things to do can leave us feeling overwhelmed. In today's episode Matt and Chris are sharing advice on managing your time effectively, working remotely, working with your team, and tips on how to complete those jobs you just keep putting off. Hit subscribe for more inspiring content from the Rusty Monkey team, and leave a comment with your ideas of subjects you’d like us to tackle next. Finally, check out our very own video page for information on how we can help you make cool vlogs and other video content. | |||
| 21 Dec 2020 | Christmas Special - Podcast Recommendations and Rusty Monkey's "Save a business" competition. | 00:18:00 | |
We’re feeling very festive at RMHQ today, and we’re excited to share some peace and goodwill with all our followers and friends. Thank you for watching our vlogs throughout 2020 - we hope you’ve found them useful and entertaining in what has been a very challenging year. Chris starts with some recommendations... Where you can get music for your multimedia projects... https://artlist.io/Chris-228316 Podcast Recommendations - These are Apple links, but they are all easy to find in your own podcast app. 1. Adam Buxton Benjamin Zephaniah https://podcasts.apple.com/gb/podcast/the-adam-buxton-podcast/id1040481893?i=1000500686329 Blindboy https://podcasts.apple.com/gb/podcast/the-adam-buxton-podcast/id1040481893?i=1000496019759 Hassan Akkad https://podcasts.apple.com/gb/podcast/the-adam-buxton-podcast/id1040481893?i=1000394978761 2. Blindboy Mental Health Regime 3. Desert Island Discs Floella Benjamin https://podcasts.apple.com/gb/podcast/baroness-floella-benjamin-dbe/id342735925?i=1000494332529 Ian Wright 4. 13 Minutes to the moon https://www.bbc.co.uk/programmes/w13xttx2 5.More of Less https://www.bbc.co.uk/programmes/b006qshd 6. Guy Garvey's Finest Hour https://www.bbc.co.uk/programmes/b0072q60 It’s been difficult for everyone in lots of different ways, and some businesses have been hit hard. We hate the idea that this pandemic will cause some companies to fail, some jobs to be lost, and some dreams to be sacrificed. And we want to help in whatever way we can. That’s why we’re launching a campaign to save a business, using our knowledge of branding and marketing, and our network of enterprising contacts. We’ll be running a competition to find a business that we can bring back from the brink, and the prize will be up to £20,000 of Rusty Monkey services and advice. If you think your business is a candidate, or if you know of someone else who needs a helping hand - head over to our website to enter. We understand this might be a sensitive and painful topic for you, so all entries will be kept anonymous, and we’ll never release details of your business to the public without your permission. Equally, if you feel like you might have some skills, resources or knowledge to contribute to our campaign, we’d love to hear from you. We’re always on the lookout for people who have similar goals to partner with us. Let’s #saveabusiness. | |||
| 01 Feb 2021 | How honest are you, really? | 00:17:13 | |
Almost every business we’ve ever come across has listed ‘honesty’ or ‘integrity’ as values they possess and hold dear. But in traditional business practice, it can be quite rare to find people who actually uphold these values. We believe the business world is changing - people are now held accountable for hiding or twisting the truth, for maintaining unethical practices, and for generally being snakey. In today’s vlog, Matt and Chris are sharing some of our own experiences with honesty and trust, and talking about how working collaboratively and openly might lead to a better future for business. Have you come across a business that’s let you down, or one that’s surprised you with their candour? We’ve like to hear your stories. #MonkeyMondays #RustyMonkey #businesstips #honesty #businessowner #businesslife #businesscoach #honestbusiness | |||
| 14 Dec 2020 | Working remotely? Google Jamboard might make things easier. | 00:06:10 | |
In today’s Monkey Monday, Matt and Chris are chatting about Google Jamboard and how technology like this has helped our team come together while we work remotely. Have you discovered any technologies that have helped you continue functioning during lockdown? We’d love to hear about your finds! | |||
| 25 Jan 2021 | How strong is your brand? Try these three quick tests. | 00:06:27 | |
Today Matt and Chris are giving you three tests you can take to test the strength of your brand. Whether you’re starting a new brand, thinking about rebranding, or living with a brand that hasn’t changed for years, these tests can help you identify weaknesses in your branding and communication. Don’t worry, this isn’t an exam. It’s more a series of thought experiments that can change your way of thinking. Give them a go and let us know how you get on. Here’s the breakdown 00:00 - Intro 00:37 - The visual storytelling test 02:05 - The start over test 03:57 - The internal brand test Links which Matt and Chris mentioned: Simon Sinek | How great leaders inspire action | |||
| 08 Feb 2021 | How to nail your content marketing: Part 1 | 00:09:17 | |
Are you looking for content marketing ideas? Do you need some inspiration? In today’s Monkey Monday vlog, Matt and Chris are kicking off a two-parter to share our advice for getting your content marketing spot on. In part 1, we’re sharing three tips that will help you generate ideas for your content marketing on a regular basis. Tip #1: Understand your audience In our audience workshops, we help our clients uncover useful information about their audience that they perhaps hadn’t considered before. You can do this yourself - just write down a list of your most important audiences and make a note of this kind of stuff: what they like, what they don’t like, what problems or pains they have, what solutions they’re looking for, what their social circle looks like, what beliefs they have, and so on. Once you’ve done this exercise, you’ve basically made a list of a load of valuable content you can create that’s tailored to your audience. Tip #2: Answer their questions People ask questions. People want answers. And where does this dialogue take place? Search engines. Now that you’ve identified your audience, try and think about the kind of questions they might be asking when they make a Google search. Can you answer those questions? Whether you do so in a blog, a vlog, an infographic, a podcast, or anything else, answering their questions is one of the best ways to get them on board. By optimising your content for key words and phrases, you can rank high in search results for people who are searching for that specific piece of information. Our best advice if you’re doing this is to get really specific - your goal is not to grab as many people as possible, it’s to target the particular niche who are interested in that particular thing. Tip #3: Learn from your business If you operate in a marketing department, it’s easy to become siloed from the nuts and bolts of your business. One of the best strategies for creating content is to talk with the people who answer the phones or greet people front-of-house. These people know first-hand exactly what kind of questions and issues your audience has, because they probably have to deal with them on a daily basis. Simply by chatting with the people who have a close relationship with your audience, you can gain a better insight of what your audience needs to know. Then create and publish that content, and make it easy for them to find. It can be as simple as an FAQ page on your website. You can also improve your business by doing this - just think how much better your receptionist’s day will be if they don’t have to answer the same questions over and over again. | |||
| 30 Nov 2020 | Need to brief your web agency? Download our killer web brief template. | 00:29:58 | |
Your website is one of the most important online marketing tools you own, so it’s important to get it right. Yet so many organisations don’t know how to brief their web agency when they approach them for a new website. If you’re in this position, we want to help. Download our killer web brief template, fill it out as best you can, and hand it to your chosen agency. We think you’ll get much better results. Download 'The Killer Web Brief' here. Download 'The Killer Web Brief Walkthrough Guide' here Not sure where to start? We can help you fill this monster in, with no obligation to continue working with us. Just drop us a line and we’ll set up a free 1 hour chat to talk about what your business really needs to succeed. Here’s the breakdown 00:00 - Pants 00:34 - Intro 02:44 - Business 03:49 - Vision 05:27 - Goals 05:48 - Audience 07:30 - Users 10:34 - Website 12:42 - Website goals 13:41 - Old website 14:21 - Content 16:03 - Branding 17:50 - Promotion 18:37 - Deadlines 20:00 - Risks 21:01 - Budget 23:30 - Final bits 25:26 - Anything else? | |||
| 09 Nov 2020 | What is the perfect working week? Introducing Matt’s Rule of Thirds. | 00:10:30 | |
Greetings primate fans! We’re hitting your airwaves again with another Monkey Monday. Today Matt is sharing some ideas he’s had about project management. These apply really well to creative industries like ours, but maybe they can be expanded out to other sectors? Let us know what you think! | |||
| 11 Jan 2021 | The basics of starting a podcast. Just do it. | 00:13:27 | |
In this week's podcast, I give you a few tips on how to start a podcast. If you want to take a look at the vlog version online head over to our YouTube channel. https://www.youtube.com/c/Rustymonkey/videos | |||
| 15 Feb 2021 | How to nail your content marketing: Part 2 | 00:13:11 | |
In part two of our short series on content marketing, Matt and Chris are chatting about email marketing. Is your inbox full of spammy emails you don’t remember subscribing to? Do you spend valuable time from your day deleting a load of crap that’s been sent to you by companies you bought something from once? Email marketing can be awful. But email marketing can be great. A lot of companies make it awful, but some companies - like Hiut Denim - make it great. If you want to be one of the great ones, we have some tips. | |||