Modern Agent Marketing Girls (Chelsea Petersen & Kayla Fox)
Explore every episode of Modern Agent Marketing Girls
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 08 Apr 2025 | 15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients | 00:55:34 | |
Feel like you’re seeing the same real estate content on repeat? You’re not imagining it, and this week, we’re calling it out! Grab your coffee (or wine!) and join Chelsea and Kayla as they talk all things content this week— from what they’re saving, what trends they’re over (we’re looking at you, lip sync reels), and what actually makes marketing work. Plus, they’re sharing their current reads, podcast obsessions, and why your personal brand might need a little Elle Woods energy. You’ll walk away feeling inspired to post with more personality, ditch the copy-paste trends, and lean into the things that make you unforgettable. The girls discuss: ♡ The reason some trends die fast (and others stick) ♡ How “just be yourself” became our favorite marketing strategy ♡ What’s in their saved folders and how it’s inspiring better content ♡ Real-life ways to market without being the icky salesy agent ♡ Why your community should be doing the bragging for you ♡ Why a simple post can make a bigger impact than a full-on market update — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — This episode was edited by Adrienne Cruz. | |||
| 07 Jan 2025 | 2. The Modern Agent Mindset | 00:43:15 | |
In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business! What you'll learn in this episode:
This episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 26 Dec 2024 | Trailer: The Modern Agent Marketing Girls Podcast | 00:02:13 | |
Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love. Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories. Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods. Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective. Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together! XOXO, The Marketing Girls Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 28 Jan 2025 | 5. Leveraging Local Content And The Truth About Stars Hollow | 00:52:32 | |
In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT! The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)! We talk about Stars Hollow (everyone's favorite fictional town) and what you can learn about local content from it (hint: you don't need an aesthetically pleasing coffee shop to post GOOD local content)! In this episode you’ll learn:
Subscribe to the show to hang out with the Marketing Girls every Tuesday! GET YOUR 2025 TRENDING CONTENT FOR REAL ESTATE AGENTS FREEBIE PS: Leave us a 5 star review, take a screenshot and send it to support@modernagentsocialclub.com with your mailing address and we'll send you a free gift! CLICK HERE to join Modern Agent Social Club - The marketing destination for the modern real estate agent since 2018 © Follow us on Instagram: Follow Chelsea Petersen: Instagram: @hichelseapetersen Follow Kayla Fox: Instagram: @yourhomegirlkayla | |||
| 04 Feb 2025 | 6. Your Life is Not Aesthetic but You Want Your Brand to Be | 01:01:30 | |
On this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of. One that will make you stand out in your market and become the real estate go-to girl for everyone you know. You’ll learn:
GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE Connect with Tori on Instagram @torisprankel Visit her website & website templates: torisprankel.com and https://eldestdaughterstudio.com/ Mentioned on the show: Xanthe Appleyard - Vibes With Value Workshop Follow us on social media: | |||
| 21 Jan 2025 | 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content | 00:58:22 | |
In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your ideal clients on a deeper level (& trust us, you’ll never want to go back!) What you’ll learn in this episode:
Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 11 Mar 2025 | 11. Why a Slow Season is Your Biggest Opportunity | 00:59:47 | |
If your real estate business has been slower than usual, this episode is for you. Today Chelsea and Kayla break down exactly what to do in your marketing during a slow season to build momentum and get clients...without ever paying for a lead or calling your sphere asking for business. They emphasize the importance of an abundance mindset, taking consistent action, and of course, leveraging social media to build a magnetic, personal brand. This episode is full of ideas, so you'll want to listen to it with your Notes App open! The girls discuss:
Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 11 Feb 2025 | 7. Your Fav Agents To Follow On Instagram Aren't Using Content Like This | 00:49:51 | |
On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar <yawn>, and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market! What you'll learn:
Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 15 Apr 2025 | 16. How to Blend Your Life + Listings Without Confusing Your Audience | 01:00:39 | |
What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see. You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update. The girls discuss: ♡ Why real estate content alone isn’t enough anymore ♡ The 3 key ingredients your content needs to stand out ♡ How to share your life and your listings without confusing your audience ♡ Why "fluffy" content isn't fluffy at all ♡ Real-life tips to stay top of mind ♡ The one post you can create today that checks every marketing box — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ “Instagram Story Starter Pack” Pinterest board ♡ SIVAN AYLA’s Instagram ♡ No Snob Somm’s Instagram This episode was edited by Adrienne Cruz. | |||
| 18 Feb 2025 | 8. Are your Instagram Stories Connecting you with Future Clients? | 00:24:28 | |
In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office) but full of actionable tips that will make your stories an integral part of your marketing strategy. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 22 Apr 2025 | 17. Creative Listing Ideas | 01:06:24 | |
Listings aren’t just about square footage and granite countertops anymore. In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat. Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative. The girls discuss: ♡ Why every listing should help you grow your business ♡ How to market a “meh” house with dream-home energy ♡ Creative ways to get seller leads without a current listing ♡ How to turn one listing into 20+ content ideas — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in this episode: ♡ Bailey’s reel about the feminine urge to buy an A-frame house ♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service ♡ Chelsea’s Flight Planner ♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house ♡ Donald Miller’s podcast episode on nostalgia ♡ Kayla recommends this reel as a really good example ♡ Chelsea recommends following this IG account This episode was edited by Adrienne Cruz. | |||
| 07 Jan 2025 | 1. Welcome to the Modern Agent Marketing Girls Podcast! | 00:25:58 | |
Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here. What you can expect from this podcast:
Join us as we help you reconnect with the joy in your real estate business and make marketing fun again! Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 04 Mar 2025 | 10. Stop Sleeping on this Marketing Strategy (we'll tell you everything) | 00:52:54 | |
Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you. Inside we discuss:
And in case you haven't yet, grab your free email template here. Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! Shownote Links:
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| 25 Feb 2025 | 9. 1 Account Or 2, Getting Non-Agent Followers, Achieving An Aesthetic Grid, & Not Being Cringe | 00:47:30 | |
Marketing Therapy Questions we cover: -Should I have one account or 2? -How do I get a cohesive grid? -How do I get over being cringe? -How do I get more local followers (and not just other agents)? So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxo Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 01 Apr 2025 | 14. Engagement Down? Create Content Like This | 00:55:16 | |
Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business. The girls discuss: ♡ Why treating Instagram like a website is a mistake ♡ How to use pop culture and storytelling to make real estate feel more relatable ♡ The secret to making social media work without spending hours online ♡ Why your posts should feel like a conversation, not a course ♡ Why “just listed” posts are the real estate equivalent of a bad first date ♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else — Follow us on Instagram: ♡ Podcast: @modernagentmarketinggirls ♡ Chelsea Petersen: @hichelseapetersen ♡ Kayla Fox: @yourhomegirlkayla — Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! — Mentioned in the episode: ♡ Book: Email Storytelling Playbook This episode was edited by Adrienne Cruz. | |||
| 18 Mar 2025 | 12. Why Day in the Life Content Works (and how to start) | 00:52:50 | |
It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!) Inside you'll learn...
Elevate your day in the life style content with our free Modern Agent B Roll Guide here Kayla's DITL reel Chelsea's DITL reel Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 25 Mar 2025 | 13. 4x Your Results with this Strategy | 00:58:00 | |
In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life. The girls discuss...
Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||
| 14 Jan 2025 | 3. Your 2025 Modern Agent Marketing Report | 00:54:34 | |
Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERE Subscribe to this show to stay up-to-date and get the latest episodes! GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents! Follow us on social media: Follow Chelsea Petersen: @hichelseapetersen Follow Kayla Fox: @yourhomegirlkayla LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift! | |||