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Being a successful photographer requires more than a nice camera and editing software. In this episode, I share with you my background and how I transformed my wedding and newborn photography business into a multi-6-figure equine photography business.
Does a 5 figure portrait client sound like an absolute dream to you? What if I told you that that dream was closer to reality than you may think? Join me as I chat with a former coaching client of mine, Jamie Pankow, about the foundational pillars of your business and how to build your business for success!
In this episode, we break down the fundamental pillars of building a highly profitable photography business.
Pricing: Is your pricing set up in a way that can get you to those giant 5 figure clients?
Client Experience: Is your client experience simple for both you and your clients?
Sales Process: Does your sales process make it easy for your clients to make decisions about what they want to purchase and feel good about it?
Marketing: Do you feel lost in your marketing strategy, and you are wondering why potential clients aren’t knocking down your door?
Mindset: Do you believe that 5 figure clients are a real possibility for you and your business?
Mindset is the number one thing that I see impacting my coaching client’s ability to go out and do the big scary things they need to do in order to build a profitable photography business.
Do you ever feel those weird feelings, like something is physically holding you back and stopping you from doing what you need to do?
Maybe the thought of people paying you thousands of dollars freaks you out so you never go out and charge what you should be charging. Or potentially you are worried that you might disappoint someone if everything isn’t perfect, so you work and re-work things over and over and never put them out into the world.
In all reality, your life experiences mold your mindset without you even realizing it, creating limiting beliefs that you may not even be aware of. Identifying and analyzing these limiting beliefs, determining the lies versus the truth, will open doors you didn’t even realize were shut.
How does it make you feel when your clients spend money with you? Does it feel icky and uncomfortable? Why do you think that is?
Today's special guest, Cristina Bold, and I dig deep into money mindset. Cristina is my own personal money mindset coach whom I worked with many years ago who helped me to identify and shift my beliefs surrounding money. Where are these feelings coming from? How can we rewrite your beliefs about money so that you feel good about your numbers and the money your clients spend with you?
Tips for rewriting toxic beliefs and rewiring your brain: Identify the lies/untruths bouncing around in your mind Determine where these untruths are coming from If you wouldn’t say it to someone you care about, don’t say it to yourself. Visualization Daily mantras/affirmations
The number one question I see photographers asking is “What should my session fee be?”
Join us as we walk through the exact process we use to help our coaching clients figure out what they should be charging their clients.
At the end of the day, it all boils down to this one single question.
How much money do you need to make to meet your income goals?
But really, it starts with- how much money to do you want to make in your pocket each and every year from your business.
Don’t think small, think big. Set your goals where you want them to be 5 or even 10 years down the road - not the safe number where you think they will realistically be.
From there, you can figure out exactly how much you need to bring in each and every year in your business, and work backward to figure out how much money you need to make from every client.
After you know that number, you get to decide how you will get your clients there. You get to choose which pricing method works best for you.
Will you charge a high session fee upfront that includes everything?
Maybe a mid-range session fee that includes a print credit?
Or a low session fee that doesn’t include anything?
Ultimately, it is up to you - but what matters at the end of the day is that you meet your target income for each client that walks through your door.
During this week’s episode, Karinda dives into why we keep getting in our own way when we are building our business and how our mind is built to protect us.
During this episode, you will learn:
How this protective mechanism isn’t always a bad thing and how all of the human race would have disappeared a long time ago if we didn't have this protective mechanism.
That our brains aren’t quite as smart as we might think, our brain doesn’t know the difference between reality and what we visualize.
How to recognize when your brain is stopping you - and how to start to re-wire your brain changing your “story” and your reality.
By recognizing when your brain is stopping you from doing what you need to do and changing the story you are telling yourself, you can stop getting in your own way and start your journey to doing what you need to do to build a profitable photography business.
On this week's episode, Karinda dives into the three ways your bad relationship with money and fears surrounding money may be impacting your photography business.
Does this sound like you?
Are you afraid to set your prices where they need to be because you are worried nobody will pay those prices?
Do you freak out at the thought of having a conversation with a client about money?
Are you wondering why you don’t have any clients, but at the same time you are worried about putting yourself and your business out there because you think people will say “you are too expensive”
Don’t worry, you aren’t alone. These are some of the most common things I see stopping my coaching clients in their tracks when it comes to building their businesses. Together, we will explore the reasons why you have these thoughts/feelings and how you can get past them. You have the ability to get over these icky throughs and feelings surrounding money and finally get out of your own way.
It might only be November, but it isn’t too early to start planning for 2023. This week we look at the importance of creating a plan for your year, month, week, day, and even hour. During our Plan Your Year Workshop we help create a strategy for planning exactly what your schedule will look like for the entire year down to the hour so that you can plan your year with intention.
Planning your year allows you to
Make decisions with an end goal in mind so that you are not wasting your time on things you don’t need to do
Have consistency and hop off the rollercoaster of “oh no it is the slow season” because you know there are seasons that you can count on happening
Ride the waves of productivity by focusing on one task or thing at a time and being highly productive
If you want to work with me to plan your year, check out our Plan Your Year Workshop where we will work through this entire process together. Our Plan Your Year Workshop takes place on December 7th, 2022.
Have you ever made decisions in your business and then felt like “this doesn’t feel right” or maybe you just feel some type of resistance and you don’t know where it is coming from?
I like to say that your “why” is like a compass in your business, it can help guide the way and make sure that you don’t fall off track.
In all reality though- it helps ensure that we truly LOVE the business we are building and connect with our clients on an entirely new level.
Our why shapes everything we do from the way we talk to our clients on an info call, the way we style our clients, the way we pose our clients, and even the products that we offer. It sets us apart from our competition and allows us to coexist with a million other photographers without ever feeling like we have to compete.
To find your why start to look at the three most impactful memories in your life, and journal about those three memories. See what themes come up and what really resonates with you from those stories.
You will know you are there when the emotions your why elicit are so strong that you find yourself choking back tears.
What if I told you that two little words are single-handedly ruining your business and the entire photography industry?
That's right. I said it.
Model Calls are destroying photographers' businesses. Model calls put the wrong message into the world. They tell your potential clients that you aren’t worth it, and in the long term they damage your brand.
After all, why would anyone pay for portraits when you are desperately trying to give away free sessions?
What if the problem could be fixed by simply spinning things the right way. What if I told you that there is a way for model calls to be done the right way?
Tune in to this week's episode to learn the correct way to build your photography portfolio while putting money in your pocket and without decreasing the value of your end product.
At a recent summit that I spoke at - I made one of the most controversial statements that had the chat exploding with comments.
I told them that I ditched my price list.
I decided to ditch my price list years ago. I realized that by having a price list I was letting my clients simply order off a menu like they were at McDonald's when instead I wanted to run my business like a 5-star restaurant.
Giving our clients a pricing menu- is like asking them to read a different language. No matter how beautiful or perfectly crafted, our clients don’t truly understand what it means.
I made the decision to get to know my clients. Determine what their needs are, educate them, and then provide them with exactly what they truly want.
As a person and a business owner, it is incredibly important that we are protective of our time and energy and we start to recognize the things in our life that do not contribute in a positive way. In this week’s episode, we will talk about how we can perform an audit of our life and business to identify the things we need to kick to the curb.
We will talk about how to
Audit your time to identify areas that might be a time suck or don't help to grow your bottom line
Audit the people in your life to identify those people that may not be contributing to your life in a positive way
Audit your business to figure out what tasks you can get rid of or hand over to someone else so that you put your focus on what you truly love to do
Performing audits is extremely important for your business- but often times we forget to audit the day-to-day of our life.
During our Plan Your Year Workshop we go into an in depth process to audit your finances and clients to tweak your business before you dive into the new year. Don’t forget to grab a seat for our Plan Your Year Workshop on December 7th, 2022.
Are you running your business by the seat of your pants, or are you planning out every last detail? One of my favorite topics to dive into is planning for the new year. In today's episode, we'll go over the 9 things that you need to do when planning for the new year. These tasks will help you to bring intention to your business while continuing to grow your business with clear methods to make sure that you're staying on track.
The 9 Things You Need to do to Plan Your Year are:
Set Clear Goals - This means we should set specific & challenging goals, write down our goals, visit our goals daily, share our goals in a community, and imagine & visualize our goals.
Plan From a Higher Place - Stop thinking small and dream BIG! Plan your life from the perspective of the you that you will be when you've "made it".
Know your Financial Goals - Determine how much you need to make from each client in order to meet your financial goals. Understanding business finances so that you can accurately plan for reaching those big financial goals.
Perform a Client Audit - Identify where your past year falls in relation to your goals. Take a look at your average client investment, what they purchased, and how big of art did they purchase, determine ways that you can increase that client investment by making tweaks in your system.
Perform a Financial Audit - Know where your money is going!
Create a Budget for the New Year - Plan for large purchases and all of the potential spending that you will do in the next year.
Mark Off your Calendar - Planning our your entire calendar allows you to set boundaries on your time and gives you a sense of stability throughout the year. Plan for your time off, what days do you want to hold client meetings, which days will you shoot portraits?
Time Block your Weeks - Determine what hours you want to work. Setting boundaries on your day-to-day schedule is just as important as your yearly schedule. It will allow you to keep a consistent schedule that you and your family can count on.
Create a Marketing Strategy with Intention - Create a marketing plan that gives you a clear and concise plan so that you know what to focus on. Market to your ideal client and know how you're going to get them through your door.
Now, if you want to go through this entire process with me, you can join us for our Plan Your Year Workshop that is happening in January -> if you miss this live event you can also grab the replay after the event. I hope to see you there!
Does the thought of in person sales (IPS) send you into a panic? Is your knee jerk reaction "I won't do that, I'm not a sleazy salesperson"? If so, I'm so glad that you're here!
In this episode, I'm going to break down the common myths about IPS. I promise you, there are no sleazy salespeople, pressuring clients, or trickery happening over here!
IPS, done right, means that you can have clients spending $5-6k on average with you on albums and wall art, while still having options for those with smaller budgets. Your clients will love the fact that you're helping them to sort through all of their portraits, deciding which ones to print. They'll be in awe of the final product because you helped them choose the right finishes and the properly sized artwork for their walls. Your clients won't be blindsided because you will prepare them properly for the investment by being clear and transparent with them from the first point of contact.
Proper preparation and systems make IPS an amazing experience for both you as a photographer and your clients.
I'd love to hear your thoughts on an IPS business model. Is that how you run your business or are you scared to make the switch? Why? How have your thoughts changed after listening to this episode? Connect with me on social media (links below) and let me know!
Join us for our Plan Your Year Workshop that is happening in January -> if you miss this live event you can also grab the replay after the event. I hope to see you there!
What is your why? The thing that drives you and your business, the reason for everything that you do?
What if I told you that you're wrong?
Is your why something that 10, 20, 100 other photographers could also say for themselves? If so, then I stand by my previous statement, you are wrong.
Your why comes from what makes you uniquely you. It pulls from all of your history, your upbringing, and your experiences.
In the marketing world, they say that consumers don't buy what you do, they buy “why” you do it. Your why will not only shape the way you run your business but will dictate the way that you dress and pose your clients, ultimately shaping the way your final portraits look.
In this episode, I'll be diving deep into this topic. After you listen, I would love to hear your thoughts on your why and how it has shaped your business!
Resources: Business Books I Recommend | Find Your Why
I am a big believer that mindset and our fears surrounding money are often the biggest things that get in our way when building our business. So when I asked my coaching clients to share some of their favorite pieces of advice I was thrilled to see that many of them shared tidbits of advice that related to mindset, money, taking the leap, and just doing the things that scare you.
In this week's episode, I'm going to dive deeper into each of the following topics that were the most popular responses from my coaching clients.
Find the true meaning behind what you do - find your why
Do the scary things
Find a mentor
Pay yourself well
Ask the right questions
If you feel that any of the above points resonate with you, give this episode a listen and let me know your thoughts!
I have to give a huge shout-out to each one of the amazing ladies who contributed to this episode. I consider myself so incredibly grateful to get to be a part of your journey and I am so proud of all of your accomplishments!
Think about this for a second - Where does your pricing fall when compared to other portrait photographers? When was the last time you increased your pricing? Ok, now answer me this, why?
Human nature leads us to associate price with value and quality. By building your brand and business and presenting yourself as elite, your potential clients will save their pennies to work with you. Why? Because you have presented yourself in a way that says "I am the best at what I do". They will treat you with respect.
In turn, you will give them an unrivaled experience, providing feedback on their styling and home decor (when they choose their artwork).
Tune into today's episode and let me know your thoughts on pricing yourself "outside of the bubble".
I am excited to be heading to Imaging USA Photography Conference and thought that this would be an excellent opportunity to break down the do's and don'ts of attending a photography conference. Now I'm not talking about packing a notebook and wearing comfortable shoes. I want to focus more on ways that you can prepare yourself for all of the information that you are about to consume.
Here are 4 key things that you should keep in mind when attending a conference:
Don't reinvent your business with every speaker that you listen to
Don't ever do something just because someone else does it
Take the time to learn the reason behind every change you make in your business.
Learn to audit your business and continually check in on where your business is so that you can make adjustments and pivots throughout the year.
I would love to hear your thoughts on this episode, so shoot me a DM after you have had a listen! And if you see me at Imaging USA, introduce yourself!
Are you running your business, or is your business running you? If you feel like a slave to your business, it's time to take a step back and hop off the rollercoaster of business ownership. Now don't get me wrong, I'm not here to tell you that being a business owner isn't hard work, but it does not have to run your life.
Keys to hopping off the rollercoaster:
Treat your business like a job. Set business hours and don't work outside of them. Create boundaries with your clients.
Plan ahead and create urgency
Automate your marketing
Your business should not be running you ragged. It's time to take back control of your life! I'd love to hear your thoughts after you listen to this episode. Follow the link below to shoot me a DM on Instagram!
References: Episode 4 - Journey to Changing Your Beliefs with my Personal Mindset Coach Cristina Bold
One of the questions that I most frequently get asked is "I am just starting out as a photographer, what should I charge?'. And my answer might make you question me a bit. Set your prices now, for what you want/need them to be in 5-10 years down the road.
Yes, I said what I said.
Do not shortchange yourself because you are just starting out.
Dream up your ideal life situation, how much money will you need to make to reach that place? Once you have that number, you are able to determine what your session fee needs to be.
Have a listen to this episode and let me know what you think!
Does a $500K/year in your portrait business feel unattainable? How about a $1M year? I'm here to tell you that it is not a pipe dream but a reality.
Join me in this week's episode which was derived from a recent webinar I hosted, where I break down the steps to putting on your CEO hat to start planning your year like the CEO of a $500k/year Photography Brand.
I dive into:
Determining your income needs and finances
Setting your goals
Planning your calendar
Performing a client and financial audit
The Importance of a Marketing Strategy
Want to grab the replay of our full 8 Hour Long Plan Your 500k Year Workshop and get acceess to the exact steps I use to plan my $500k years?! Grab our Full Plan Your Year Workshop here.
I look forward to your feedback and welcome your questions! Please shoot me a DM and/or join my free Facebook group! Links to both are below.
This week we're going to talk about finding high-paying portrait clients. Now you may have pushed "play" on this episode thinking I was going to tell you some mythical magical place where all these high-paying clients hang out. What if I told you, these clients are likely the same people you are already working with?
I know, I know. Stay with me here.
If you haven't given your clients the opportunity to invest thousands with you, how will they know it's an option? If your clients aren't educated on the different albums and wall art you offer, how will they know they're available for purchase?
Let's break down these 4 things you can do today to create those high-paying clients:
Normalize the idea of clients spending thousands on their portraits.
Start providing an experience that is worthy of your clients investing thousands
Have pricing set up in a way that makes these 5k, 10k, and 15k sales a possibility
Learn to sell without feeling like a sleazy salesperson
Tune into today's episode and let me know what you think. What changes are you ready to implement in your business? I want to hear all about it!
Are you showing up in your business? How about for yourself?
In this week's episode, that's the question I'm going to ask you and I want you to answer with an honest response. I also want to ask you, how can you show up better in your business and in your life? Take some time today to really think about that, maybe journal about it.
Or, are you hiding behind fear? The fear of failure, of people judging you? Maybe you're using your perfectionism as an excuse not to go out and do the thing.
Stay with me here, maybe you're afraid of being successful.
In this 3 part mini-series, we're really going to dive into those questions. Today's episode is about being present as the face of your business. Do your friends know what you do? Does your family? Why not? Everyone you come into contact with should know that you're a portrait photographer!
Online, in person, everywhere you go you should be shouting it from the rooftops!
What you do and why you do it, should ooze out of you with each and every interaction that you have.
Lead with your why, be present, and show up.
I'd love to know what you thought of this episode by shooting me a dm or leaving a post in our free Facebook group (linked below)!
In today's episode, I will challenge you to take action!
Stop sitting in the background of your business making sure that every little detail is absolutely perfect. I promise you, no one cares if you make that minute change to your logo or not. Or if you adjust your copy slightly.
Done is better than perfect, and it is time to launch your business.
Do The Thing
You can take as many courses and watch as many videos as you want, but the best way to get better at something, it to just do it.
What are you afraid of? What is the worst thing that could happen?
It is time to take control of your business. Take action.
It's time to change the narrative from "it's just a hobby" to "I am the CEO and business owner of a photography studio!"
Follow my social links listed below and let me know what actions you're going to take in your business today!
Are you treating your business like a business? Or like a hobby?
How you conduct and present your business to others will be directly reflected in how your clients treat you.
If you want to be taken seriously by others, you must take yourself seriously. Present yourself as an expert and business owner. Set boundaries through working hours, communication, and policies. When you communicate in a professional manner, during reasonable hours, your clients will be more likely to respect your time.
The way that you word your communication with clients can make all the difference in their level of respect for you and your time.
As a business owner, you also need to keep close tabs on your finances. Do you know where all of your money is going? Do you have monthly, quarterly, or yearly goals set? Why not?
In order for our clients to take us seriously, we must first take our business seriously from the inside out. We have to talk about our business like it is a legitimate business and like we are a big deal - even if we don’t feel like it yet.
Come find me on social media after you listen to this episode and let me know what moves you're ready to take in your business to position yourself as a true business owner.
References: Frazzled to Fulfilled: How Low Pressure Wall Art Sales Can Skyrocket Your Income - March 16th, 11am cst.
Are you truly serving your clients, or are you just taking their photos?
When creating your customer experience, it is important to keep that question in mind. Do your clients see you as someone who shows up and pushes a button? Or do they see you as more?
Not only should they view you as an expert in photography, but also as an interior designer, stylist, artist, and lastly a photographer.
Before we even chose a location and outfit, we need to see the space where our clients are going to be displaying their wall art. The space will influence the way you direct them in choosing an outfit, deciding on a location, and how you pose them. At their photo reveal it will help you to coach them on choosing the correct size and material for their prints/frames.
One of the largest pain points for portrait clients is choosing their outfits. As their photographer, it is our job to help them look their absolute best when it comes to clothing, hair, and makeup. We want our clients to feel amazing in their photos!
So my question for you is, are you just a photographer or are you a problem solver for your clients? Tune into this episode, then connect with me on social media (links below) and let me know how you can serve your clients better.
In today's episode, I am excited to welcome special guest, Jenn Bays from Success Beyond the Lens!
Jenn had a successful corporate career in transportation and logistics before entering the virtual world of online business management. As she began to build her business she realized that the clients she was drawn to most often were photographers. Having a love of photography, and a knack for operations, customer experience, and leadership she knew it was time to niche and serve the people she loved: photographers. Now she’s taken her years in corporate and being a virtual assistant and has identified what services photographers need most. She and her team bring organization to the overwhelmed and systems to the scattered.
Having worked with Jenn in my own business, I wanted to pick her brain about how photographers can start outsourcing some of their day-to-day tasks and things to look for when hiring someone.
Some of the questions we cover are:
What signs should a photographer look for when deciding if it's the right time to outsource?
How can a photographer determine what tasks they should outsource?
What do you think is the first thing that needs to happen in order to be able to turn a task over to someone else?
What are the most common tasks your company helps photographers with?
I'd love to hear your thoughts on outsourcing in your business. Please reach out to me at the links below!
I am so excited to welcome Nicole Begley to our show today! Nicole is a zoological animal trainer turned pet photographer and educator. She is the founder of Hair of the Dog Academy, an online community in which she empowers pet photographers to improve their craft and grow their businesses. Nicole has authored the popular book “Pet and Equine Photography for Everyone”, which can be found on Amazon for Kindle.
We had a great time picking apart the intricacies of building genuine connections with your clients and why it is so important. There are a lot of photographers out there. How are you setting yourself apart from the rest? Are you asking your potential clients all of the right questions, but not converting? Perhaps, you're asking the right questions in the wrong way. Do your clients understand your why and the reasoning behind what you do? How are you making them feel throughout the process of working with you?
Tune into this episode, then head on over to Instagram or my Facebook group (both linked below) and let me know your biggest takeaways.
I am so excited to welcome Charlotte Detienne to the show today! Charlotte helps business owners write clear, compelling website copy that converts visitors into paying clients.
Your website is your digital handshake, and likely your potential client's first impression of you. As photographers, I think we tend to forget about words - and not just any words but clear and concise words that serve a purpose.
To convert visitors into paying clients, your website needs the following 3 things.
Clear Messaging - Ooey goey emotional words. This should come from your why and help your potential clients to connect with you on a deeper level.
A strong call to action - There should be zero doubt about what the next step is in hiring you.
Make it about your clients - not you. - Allow your potential client to visualize what it will be like to work with you. What problem(s) will you solve for them? Make them the hero of your website's story.
I would love to hear your takeaways from today's episode, so be sure to shoot me a DM on social media (links below)!
Today I am excited to chat with Patrice Garrison. Patrice is the founder of Successful on Social, a digital marketing strategy firm and she helps photographers who want to attract higher paying clients with ease!
As a photographer, your marketing can consist of all the pretty pictures, and nothing else. Right?
Wrong.
You marketing needs to bring value and help to connect you to your potential clients. Whether you're scheduling social media posts, emails, podcasts, etc. keep your potential client at the forefront of your mind. What can you post that will provide value, express your why, and connect with your clients?
I would love to hear what you takeaway from this episode, so be sure to reach out to me on social media (links below)!
We have all heard the term before, right? But it likely looks different for each of you out there.
Today, I am excited to welcome Jordan Jones to the podcast, to discuss how she runs her own business, working just 2 days a week and raising her children. Jordan is a marketing strategist + mamapreneur with a heart for helping creative + faith-filled entrepreneurs steward their time, talents, and resources well so they can scale their businesses without sacrificing the things that matter most.
Join us as we dig into actionable tasks that will free up your time and mental space, identifying what has to be done right now versus what we would like to do at some point in the future.
I would love to hear your takeaways from this episode and hope that you will put some of our suggestions into play so that you can find that happy place of growing your business without burnout.
Today, I am joined by fellow equine portrait photographer, Kirstie Marie! As a lifetime horse enthusiast, she has experienced first-hand the bond between a horse and a girl. She strives to capture that special relationship for each and every client. In 2015, she began offering mentoring services to other photographers and small business owners. In 2019, she developed on-demand instructional video courses on popular subjects at a more affordable price point. Her goal is simple: to help others establish a profitable, sustainable business that becomes the career of their dreams.
We're diving into the would and should haves of our portrait photography businesses. What would we do differently if we were starting our business now? Where should we have spent more time and energy?
There are a million different ways to run a business and no one way is right while another is wrong.
Kirstie and I recorded this episode a while back after seeing a pretty heated discussion in a photography group between IPS and All-Inclusive sales.
You see, Kirstie and I both run successful equine portrait businesses in Texas and offer coaching programs, however, that is where the similarities between our businesses end.
This conversation was a great one and I am excited to share it with you here and can't wait to hear your feedback.
References: Kirstie is an award-winning equine photographer located in Texas with a passion for capturing the immeasurable bond between a girl and her horse. Website | Instagram | Facebook
This week's episode is a little bit different in that this is an interview from the archives that I did with Charlotte a few years ago. You see, Charlotte and I have been working together for quite a few years and I have seen her take her portrait business from a hobby where she earned some supplemental income, into a successful 6-figure brand.
Charlotte is a British-born Equine & Dog photographer located in Georgia. Having successfully run a profitable photography business, she uses what she has learned throughout her journey to help other business owners achieve the same.
While it is a blast from the past, this interview will give you a sense of where Charlotte began, the steps she took in her business, and ultimately provide you some background insight moving into next week when I catch up with Charlotte to dig into the making of the 5-figure client.
I hope that you enjoy this episode and look forward to your feedback!
This week I am excited to welcome back a good friend of mine, Charlotte!
Charlotte is a British-born Equine & Dog photographer located in Georgia. Having successfully run a profitable photography business, she uses what she has learned throughout her journey to help other business owners achieve the same.
In this episode, we dove into what it takes to create a 5-figure client.
And everything points back to presentation and customer experience. People get skeeved out by the word "sales" and it's time we normalize it and remove the sleazy car salesman stigma from it. Personally, I love to be sold to. The idea of browsing clothes rack after clothes rack makes me sick to my stomach. But let me walk into a store where the associates cater to their customers and make suggestions on things I should buy? Sign me up!
The same is true for our portrait clients. They become easily overwhelmed by which portraits to choose, and which artwork to choose. And this is where we come in, without suggestions on what size and piece will look best where.
Take a listen, and let me know what your takeaways are!
This week's episode is slightly different from the ones I have done in the past. This one is coming to you straight from my heart.
After attending a conference in California recently, something has been weighing on me and I'm ready to share it with all of you.
Additionally, I have some updates for you regarding the podcast and a Summer Bootcamp program that is launching in Mid-June.
Please reach out to me after you listen to this episode and let me know your thoughts. I'd love to have you join us in the Summer Bootcamp, but spots are limited so DM me now for the signup link!
This week we are sharing our most listened to podcast episode of the season Episode #5 What Should my Session Fee Be. This episode has helped thousands of photographers this year take an entirely new look at their business pricing.
What if we told you that figuring out your client pricing for photography is more about actually defining your financial aspirations than a simple calculation? We're talking about setting a goal, a real one, which forms the basis for every financial decision you'll make in your business. Together, let's navigate the intriguing world of numbers, percentages and the real deal behind what you need to charge your clients. We'll ensure you understand the significance of Mike's book 'Profit First' and use it to plan your business finances effectively.
Have you ever questioned how many clients you can realistically handle per month? Or how to structure your business for maximum efficiency? Let's shatter these unknowns and build a solid foundation for your photography business. We'll break down your monthly revenue goal, and discuss how to set yourself up for success by structuring your business year. Get ready to explore different session fee structures and their transparency quotient with clients.
We're pulling back the curtain on my own experiences with pricing strategies, and how providing an unparalleled experience can make your clients justify spending thousands on your photography services. It's time to break away from the traditional low or high session fees and discover the strategy that's tailored for you and your business. And to make sure you have all the details and numbers at your fingertips, we're sharing a comprehensive PDF guide that'll be your ultimate pricing resource! Join us in the conversation on our Facebook group, Photography Business Tune Up with Karinda K. and become a part of our growing community. Let's tune up your photography business together, one episode at a time!
This summer we are sharing out top 5 Podcast Episodes from our First Podcast Season. Today we are sharing Episode #22 where we talk about finding high paying portrait clients for your portrait business. This is our 2nd most popular episode on the Podcast. Next week we will be sharing our top podcast episode.
What if the key to skyrocketing your photography business revenue was already right in front of you? You're just one episode away from discovering a unique approach that focuses not on finding more clients but on transforming your existing ones into high-paying portrait enthusiasts. We're pushing the boundaries and normalizing spending thousands on portraits - because your art is worth it.
Let's talk about the power of pricing, how a slight adjustment in your sales approach can dramatically amplify your income. We'll also share vital insights on educating your clients about the cost of goods, and how services like wall art can boost your sales. Can you imagine just six clients a month spending $5,000 each, resulting in a whopping $120,000 annual income? It's closer than you think.
In this packed episode, we unveil the importance of understanding your clients' needs and desires on a deeper level. You'll learn how the right questions and genuine conversations can make the difference in your sales. And above all, we'll guide you on how to craft unforgettable experiences that make your clients eager to invest thousands in their portraits. As an added bonus, we also touch on why it's vital to join a supportive community, like the Photography Business Tune Up with Karinda K. Facebook group, to supercharge your photography business. Don't let this golden opportunity pass you by!
This week we are sharing our favorite episode Episode #2 where we dive into the secrets to those mythical 5 figure clients with our guest Jamie Pankow.
Ever wondered how to navigate financial hurdles and master the art of selling in a photography business without sounding pushy? Well, strap in as we explore these concepts together with our former coaching client, Jamie. As she shares her journey of transformation, you'll discover the deep-rooted bond between mindset and financial success. Jamie's story serves as a beacon of inspiration for budding photographers, leading the way to overcome common mental and financial obstacles in the business.
Are you ready to level up your client experience? Our discussion with Jamie might just be the key! She shares her transition from being unsure to delivering an extraordinary client experience that cultivates appreciation. Learn how she subtly prepares her clients for the final result, ensuring a seamless sales process without appearing overly aggressive. Moreover, hear the delicacies of in-person sales, and how to strike a perfect balance between professionalism and personal connection.
Finally, Jamie helps us delve into the realm of mindset, a potent tool often underestimated in business. We look at the implications of self-perception, the notorious imposter syndrome, and the critical importance of having a guiding 'why'. From exploring the role of marketing in building a brand to the pitfalls of excessive freebies and the allure of exclusivity, Jamie's insights shine a light on these often overlooked aspects. Her experiences in overcoming mindset challenges in her business are sure to resonate with many photographers. So join us on this enlightening journey, and let's redefine the way we think about photography, finance, and mindset!
Today is Episode #4 on our Top 5 Podcast Episodes of our first season. We talk about how to price yourself even if you are just starting out. This is a throwback to Episode #20 from the Podcast.
Imagine, five years from now, where do you see yourself as a photographer? Will you be just scraping by, or will you be reaping the rewards of your talent and hard work? As a new photographer, setting your pricing can be quite overwhelming. Fear not, I'm here to guide you through the process of setting your photography pricing for long-term success. This episode is a deep dive into why even beginners should demand fair compensation for their talent and time, and how to set prices now that will sustain your growth in the future. You'll learn how to handle product scaling as you enhance your skills and processes.
Now, let's get real, underpricing is a common pitfall that many new photographers fall into. In this episode, I'll share insights on how to avoid this and how to confidently raise your wedding fees. We talk about setting your prices based on your worth and value, and not just undercutting the competition. Importantly, I guide you on how to offer introductory discounts while still making a profit when you're building your portfolio. We discuss how to charge for your time and talent without sounding desperate or damaging the industry. After listening to this episode, you'll be equipped to price your work based on your worth and talent, ensuring you never give away the farm. Tune in and gain the confidence to stand by your pricing.
Part 1 of our 3 part series on Are You Showing Up In Your Business lands as episode #5 as we count down our top 5 podcast episodes. Make sure you stop by and visit Parts 2 & 3 of this series after you listen to this episode.
What's holding you back from really showing up in your business? Is it fear of failure, the crippling grasp of perfectionism, or an inexplicable fear of success? It's time to cast aside these shackles and step into your role as a business owner with full intent and purpose. I'm here to guide you, challenge you, and show you that actions speak louder than intentions. It's time to make a few mistakes, have some real conversations, and most importantly, show up for yourself and your business.
Let's venture into the world beyond our computer screens and engage with the world as business owners. The power of a candid conversation, a passionate discourse, or a simple exchange of ideas can propel your business to new heights. Handing out business cards and hoping for the best just doesn't cut it anymore. It's about taking the initiative, following up with potential clients, and building lasting relationships. It's about stepping out of your comfort zone, sharing your passion, and inviting others to join you on your journey.
Showing up is not just about being physically present, it's about being present with intention. It's about understanding the difference between mindlessly scrolling through social media and genuinely interacting with potential clients. It's about believing in yourself, your work, and not being afraid to be the face of your business. Join me as I share a personal anecdote, where I realized that showing up the right way gets you recognized. It’s time to present yourself and your business in a way that resonates with your audience and creates an impact. So, are you ready to show up?
Brace yourself for a transformative journey as we kick off season two of Mindset and Money Mastery for Photographers. Picture yourself on the edge of an exciting challenge. Are you prepared to take the plunge? Our coaching program, Master your Mind and Money, is reopening enrollment, giving you the opportunity to do just that. It's time to face your fears, do the thing, and experience amazing results on the other side.
Have you ever thought about the power of setting and working towards challenging goals? Failure isn't the end; it's just a step toward your dream. You can always bounce back, and get back on the horse, even if your business faces tough times. We learn, grow, and keep going. Remember, the only true failure is giving up, so let's change how you see failure.
Let's work on becoming the best you. Personal growth impacts everything in life, including your business. It's about embracing your inner CEO, not changing who you are. We'll explore how to nurture your growth, set goals, and thrive in your business. Are you ready?
In this episode, we take you on a journey of self-discovery and personal transformation with the remarkable Catherine Crane, an accomplished photographer and valued coaching client.
We deep dive into the world of business growth and marketing strategies. Topics include pricing challenges, effective product selling, and the complexities of working with friends and family in a business context.
Throughout, we stress the importance of planning, adaptability, and continuous learning.
Get ready to be motivated, inspired, and ready to break free from the norm.
This episode is 1 of 6 that will give you a sneak peek of my coaching program, Master Your Mind & Money.
In this episode, we dive into my transformation from a newborn and wedding photographer to a thriving equine photography business yielding six figures.
Join me as I recount my journey, including trials, triumphs, and the birth of my coaching program. Discover the secrets behind my successful shift into equine photography and how I'm empowering other photographers, just like you, to make informed decisions, not just rely on advice. Don't wait—let's grab the opportunity to unlock your potential and build your own prosperous future in the photography world. Tune in and embrace the chance to become the CEO of your photography business.
This episode is 1 of 6 that will give you a sneak peek of my coaching program, Master Your Mind & Money.
In this episode, we break down the process behind Master Your Mind & Money which touches on the critical elements of success—mindset, pricing, client experience, sales, and marketing—akin to fine-tuning an engine.
Discover how minor tweaks can make a major impact, propelling your business from surviving to thriving. Whether you're a seasoned pro or just starting, we're here to optimize your business and drive profitability. Tune in for a roadmap to a highly profitable photography business.
Let's do this together!
Apply to join the Master Your Mind & Money coaching program today!
This episode is 1 of 6 that will give you a sneak peek of my coaching program, Master Your Mind & Money.
Explore the secrets to boosting your photography business's profits in this episode.
Join us as we introduce Master Your Mind and Money, a specialized coaching program for photographers. Discover how our program guides you through business strategies, pricing, client experience, and more, while nurturing the right mindset. Learn about the drawbacks of piecing together your business education and how our program provides a seamless solution.
Still unsure about coaching? Picture personalized coaching sessions propelling your unique photography business forward. Dive into the value of a supportive community in your growth journey. Learn how to join our transformative coaching program and reap its benefits. Don't hesitate—embrace this journey to become a confident business owner. Start mastering your mind and money today!
What if you could make more money by tailoring your business to suit your unique style and approach? This episode of Mindset and Money Mastery for Photographers gives you a sneak peek into our coaching program, Master Your Mind & Money, where we debunk the myth of the one-size-fits-all business model.
We reveal how our coaching program empowers photographers to build highly profitable businesses by developing customized systems and processes. We believe in helping you create unique conversations and interactions with your clients, not relying on pre-set scripts.
Get ready to rethink your business strategies and join us over the course of this series for more insights into our coaching program. If intrigued, go apply to grab your spot in the Master Your Mind & Money coaching program!
For those who resonate with us, let's make magic happen together!
In this episode, we want you to know you're not alone on your journey.
Whether you're a newbie or running a pretty successful studio, you will find value in our Master Your Mind & Money coaching program.
If you're unsure about group activities or formal coaching, we're here to connect and support you. Our community has diverse expertise levels, and it's great because you can find someone at a similar stage or with valuable experiences.
Being a business owner can be isolating, and we believe in fostering a supportive community. You don't have to go through this journey solo!
In this episode of Mindset & Money Mastery for Photographers, we're unveiling our coaching program—a nine-month deep dive into mindset, business, and marketing. Master You Mind & Money is packed with 25-30 hours of business videos and 27 hours of marketing content, it's a comprehensive journey.
Our course portal is the hub, where understanding 'why' matters. We prioritize your growth, offering Q&A calls and a tight-knit community to ensure you're never stuck. Loneliness in business? Not here. We're all about supporting one another.
Discover the power of pricing for massive growth in your photography business. Learn how setting prices strategically, even if it feels premature, can fast-track your success.
We share real stories highlighting the impact of strategic pricing. Learn to break free from pricing limitations and plan for a prosperous future.
Aim for bigger sales by aligning your financial goals with your desired income and lifestyle.
Join us for a genuine conversation with outdoorsy dog photographer, Kristen Murray, as we rethink the typical client experience in our industry. We uncover the downsides of relying too much on guides and links, emphasizing the need for a human touch.
In a tech-driven world, we explore the balance between efficiency and personal connection, sharing cautionary tales of impersonal experiences. We highlight the power of personal conversations in business and the impact of genuine connections.
Whether a seasoned photographer or starting out, tune in for valuable insights into standing out through exceptional client interactions.
In this episode, we challenge the modern approach to client experience.
We urge you to rewind to a time before social media, emphasizing genuine human connections. Forget elaborate gifts or guides—2023 is about serving people and making real, personal connections.
Automation often takes away the human touch; we discuss how a simple phone call can set you apart in this tech-dominated era.
Join us as we dive into the art of getting to know your clients personally, and rediscover the power of real conversations, a key to standing out in today's business world.
Tune in, learn, and elevate your business through trust and transparency via authentic human connections.
If you've ever felt isolated in your business journey, this is for you. 'Your Magic Year' is a year-long commitment designed to connect you with like-minded entrepreneurs who understand your challenges. Say goodbye to lonely business ownership.
Each month, you'll receive 'Monthly Magic,' exclusive training sessions that transform your portrait business, helping you step into your role as a confident business owner. Curated quests will inspire your growth.
This is your chance to join a supportive community and unlock your business's true potential. Don't miss out on the magic!
Selling doesn't have to be scary or high-pressure. It's about serving your clients and fulfilling their dreams.
Selling begins with marketing, where you show potential clients the possibilities of investing in art. When a client contacts you, it's about understanding their needs and helping them envision their portraits' potential. By offering physical, printed products, your art serves its purpose, telling lasting stories and invoking emotions for generations.
Ready to transform your approach to selling? Join us in our upcoming episode as we delve deeper into the art of serving your clients through sales. Don't miss it!
In the upcoming podcast, we explore a common yet rarely discussed topic: the isolation and loneliness often experienced by business owners.
Dive into the journey of feeling alone in your business, a relatable and difficult aspect that many entrepreneurs face. We shed light on the challenges, the lack of understanding from friends and family, and the difficulty of finding support.
Tune in as we discuss the struggles, the doubts, and the need for those around us to truly understand our entrepreneurial path.
Don't miss this candid conversation, where we share personal experiences and provide guidance on navigating loneliness in the business world.
In this episode, we are going to focus on why tuning up your business is more valuable than tearing it down.
For years, I followed advice without understanding the 'why' behind it, constantly rebuilding my business according to generic templates. Eventually, I began examining these tactics from a psychological perspective, seeking to understand why certain strategies worked for some but not others. I explored outside the photography realm for business inspiration, recognizing a lack of comprehensive business education within the photography industry.
Realizing I didn't need a complete overhaul, I learned the power of subtle tweaks and optimizations. I discovered that in this phase of business growth, small golden nuggets of insight, like adjusting your tone or setting sales limits, have a substantial impact. For those making around $2,000 to $3,000 per client, feeling the need for more growth, the frustration lies in discovering those crucial, tiny tweaks that make all the difference. It's these small adjustments that significantly propel businesses forward.
It's time to transform your business with strategic, small but mighty adjustments.
In this episode, we delve into a crucial aspect of business—the business plan. Do you have a comprehensive, written business plan that outlines your growth, strategies, and long-term goals?
We explore why having a solid plan is essential, not just for multi-million dollar businesses but for photographers too. Your business deserves the same strategic approach. We guide you through creating an effective business plan, covering key elements like the executive summary, company description, market analysis, organization and management, product lines, marketing, sales strategy, and financial projections.
This master business document becomes your business Bible, providing detailed insights into every aspect of your photography business. Whether you're a solo photographer or planning to expand, having a clear, well-documented plan is the foundation for sustained success.
Start planning today for a strategically clear and growth-minded future!
In this episode, I dig into the unique challenges of marketing in the equine and pet photography industry compared to more mainstream areas like weddings and newborns. Unlike weddings and newborns, equine/pet photography lacks a natural demand, necessitating active client education.
I stress the importance of asking clients, "Why haven't you done this?" to spark interest and create a market for equine and pet photography. Personal conversations emerge as my most effective marketing tool, emphasizing the need to seek clients actively.
The episode concludes with a reminder to optimize existing clients and revenue before expanding marketing efforts. I encourage fellow photographers to diversify strategies, systematize efforts, and not overlook the value of persistent, consistent presence in marketing.
Tune in to discover practical insights and actionable strategies for effective equine and pet photography marketing.
Grab your seat for the very FIRST Equine Photography Virtual Summit, here! November 28 & 29, 2023
Hey there! In today's episode, I'm diving into the soulful artistry of photography, urging us to reconnect with the roots of our craft. I reminisce about the days of film cameras when photographers meticulously planned and crafted a few exquisite portraits meant for walls, not just social media.
Let's take a journey back to when portraits began, where artists invested time, studied subjects, and created timeless pieces. We're the modern successors of this legacy. Imagine if only one photo could define you for eternity. It's a powerful concept, one that demands we truly know our clients.
I highlight the fading tradition of displaying family portraits and challenge us to revive it. Research shows the impact on children's self-confidence when they see their faces on the wall. Our business is not just about money; it's about preserving a tradition.
As photographers, we shape the narrative. So, join me in reflecting on our role, our art, and the lasting impact we can create.
Let's carry the torch for generations to come!
Grab your seat for the very FIRST Equine Photography Virtual Summit, here! November 28 & 29, 2023
Join us for an insightful conversation with licensed therapist and business wellness coach, Tina Salmon, as we explore the impact of personal money attitudes on professional success.
Discover how our past experiences with money shape our beliefs, behaviors, and business outcomes. Learn invaluable tips on shifting your money mindset, creating a healthier relationship with money, and separating self-worth from your business.
We also discuss the connection between personal growth, professional development, and the impact of mindset on our lives.
Don't miss out on practical tips for managing negative thought patterns and prioritizing mental and emotional well-being for a thriving career!
In this episode, theater and makeup artist Rachel Stiles shares her burnout journey and how it led her to build an online community for artists.
We discuss the sustainable elements of a creative career, the crucial role of networking, and the importance of self-worth and clear boundaries in the industry.
Join us for practical advice and personal experiences on burnout, career sustainability, and self-value in the creative industry.
In our latest episode, we dive into the tools that have revolutionized our photography business.
The spotlight is on ProSelect, a game-changing program that has transformed how we present portraits in image reveals, sort images, and design wall mockups and books. We share how ProSelect has become an indispensable part of our everyday workflow, enabling customizable wall art programs and shattering myths about in-person and zoom reveals' impact on sales. Additionally, we explore the importance of Airtable and TAVE in streamlining social media planning, workflow tracking, client management, and payments.
Join us for practical tips and tools guaranteed to elevate your photography business!
Have you ever felt stuck in your business and personal growth?
Get ready for a reignition as I share my transformative journey from struggling to thriving in my business, fueled by books like "Get Your SHT Together" and "You Are a Badass."
Join me as we explore the potent impact of storytelling in marketing, drawing insights from "Building a Story Brand" and "All Marketers Tell Stories." Learn to craft narratives where your clients become the champions of your brand's narrative, shifting your mindset and strategy to a new professional chapter.
The excitement continues as I open up about my upcoming business book, "The Unicorn." Dive into the rollercoaster of writing experiences, from overcoming the challenge of a lost editor to the thrilling moment of finalizing the manuscript. This episode isn't just about the book; it's a journey of resilience and determination.
Get ready to transform and become unstoppable in your photography business journey!
In this episode, I am taking you behind the scenes for a look at the journey behind my new book "The Unicorn".
A book born from the desperate need for a specialized guide to help photographers weave their unique magic into the fabric of a profitable business. This comprehensive 412-page book is more than just a business manual; it is a heartfelt narrative of transformation, serving as both a wellspring of inspiration and a guiding resource for photographers in their pursuit of success.
Faced with the skepticism of naysayers and the internal whispers of doubt, I chose to view resistance as a sign of impending breakthrough. You'll hear how mastering your mindset becomes the key to unlocking your unique strengths, and why innovative marketing and natural selling techniques can be your secret weapons. From adopting the mindset of a visionary CEO to nurturing a business that’s as effortless as growing a garden.
Join me in unlocking the secrets to success, mastering your mindset, and transforming your photography business into the unicorn you've always envisioned.
Do you ever find yourself dodging tasks that hit you in a weak spot?
Join me in this episode as we flip the script on turning weakness into total mastery. I spill the beans on a cool tradition: picking a 'word of the year.' It's not just a trend—it's a game-changer, especially for us photographers hustling with creativity and business.
I share my journey of kicking fear to the curb and figuring out whether to tackle stuff or pass it on. And guess what? This 'word of the year' thing is my secret sauce. Imagine having a word that sums up all your goals, guiding you through the year. We dive deep into how to weave this word into your daily grind—visual cues, resources, and the magic of weekly check-ins.
But it's not a solo mission! I'm all about the perks of sharing your evolution, even when it feels a bit out of your comfort zone. Let's chat about how this simple trick can take your personal and professional game to the next level. So, grab your headphones, and let's conquer those weak spots together!
Ever wondered why clients choose to pay premium photography prices when there are less pricey options available? It's time to peel back the layers and discover why professional photography is more than just a click—it's an art form. Let's dive into the fascinating realm of photography sales, revealing how the magic of an expert touch goes beyond the digital screen.
In this episode, we'll dispel the myth that digital beats the bespoke charm of professional portraits. I'll share why the discerning eye for detail, the one-on-one consultations, and the access to premium artisan products create a service that elevates a photograph to a piece of personalized art. We're not just selling pictures; we're crafting an experience that commemorates life's moments with unparalleled quality and care.
Ready to level up your photography game? Dive into the magic of professional photography and listen now!
Today's episode peels back the curtain on my battle with imposter syndrome at ImagingUSA and how I transformed it into a journey of growth.
From the acquisition of a new camper to the emotional rollercoaster of personal emergencies, I lay it all out. Tune in for an honest account of perseverance and the realization that sometimes, the heaviest rains help us grow the most.
When life throws you curveballs, do you duck or catch them and hurl them back? I chose the latter. Kicking that annoying little voice inside me that kept doubting my strength. This episode is a deep dive into the decisive moments where I grappled with simultaneous challenges, juggling the launch of my book with emergency vet visits and family crises. It's a raw look at the essence of resilience, and why sometimes the question isn't "why me?" but rather "what's next?" If you've ever felt the weight of the world on your shoulders, let this story show you that with a strong community and a dash of determination, you can stand tall.
If you're seeking solace in shared struggles or just need a reminder that your tribe is out there, this episode is your call to action. So, bring your coffee, bring your fears, and let's grow together in this episode of Mindset and Money Mastery for Photographers.
In this episode, I share my personal journey from veterinarian dreams, to professional equine photographer. I share my story in detail, including the challenges of starting a business, embracing a niche that my heart wasn't into, to ultimately doing what makes my heart go pitter-patter and nurtures my core.
Join me as I recount how an internship led to a profound career shift and chance encounters shaped my path. From establishing a brand to crazy, ambitious goals, this story celebrates finding joy in work and making bold choices that resonate with the soul.
Discover the importance of perseverance, inspired by my mother's resilience, and the pursuit of a passion that ignites the heart. Tune in to sprinkle some magic into your own business pursuits and join our community on social media and our free Facebook group for continued sharing, learning, and growth.
In this episode, I am going to challenge you to forget everything you think you know about crafting a high-end photography brand.
This week, I'm slicing through the industry fluff to reveal that the true luxury in photography isn't found in the props or the studio space, but in the exceptional service and deep understanding of your clients' needs. Whether you're just snapping your first professional shot or refining your established brand, you'll walk away with a fresh perspective on how to make your business thrive by focusing on what matters most.
Plus, I'll let you in on how some of my coaching clients are securing sales with nothing more than a detailed description and their contagious enthusiasm. By the end of this episode, you'll be armed with strategies to simplify your offerings, prioritize client convenience, and maximize the profitability of your photography business without the extra frills.
Have you been wondering how to upscale your photography offerings to break through the $2-3K income plateau?
Tune in as I share my journey and those of my coaching clients who've revolutionized their revenue by offering luxury products and not limiting the money their clients can spend. We'll dissect the steps to perfecting your sales language, the art of asking the right questions, and the secrets to structuring your pricing for maximum profit.
Discover how to double your average sales without adding to your client roster in this episode, where I reveal essential strategies that move you into the $5,000 to $6,000 sweet spot. We dive into the importance of personal touch, showing how real conversations and a luxury client experience can transform both your business and your bank account. You'll learn why it's time to ditch the impersonal price lists and emails, and how to elevate your sales approach to create genuine connections that pay off.
Join us for an episode that's all about boosting sales and growing your business!
This episode is your backstage pass to Canadian Imaging. Join me as I dive into the nuances of networking and the intimate atmosphere of the conference with coordinators Kathryn and Corrie.
The intimate ambiance of Canadian Imaging is a breath of fresh air for photographers who may feel daunted by larger crowds. The communal spirit of this gathering shines through, serving as a catalyst for creativity and camaraderie for photography professionals.
Navigating the social landscape of a conference can be just as crucial as the knowledge sessions. Fear not, for I come bearing golden nuggets of wisdom to ensure you leave with more than just memories. We cover the art of setting goals, the shift to digital networking, and the importance of digesting freshly acquired insights before rushing to apply them.
With registration closing on March 15th, time is running out to grab your ticket! Register here --> Canadian Imaging and use code: Karinda20 for 20% off your registration fee!
Join us as we count down some of our top episodes- as we get ready to start a new season.
What if you could transform your photography business into a thriving, profitable venture while maintaining a manageable workload? Discover how to set the right prices for your photography sessions by first pinpointing your desired annual income. We kick off this episode by revealing the significance of having a clear financial target and how it can streamline your pricing strategy, stabilize your business decisions, and ultimately help you achieve long-term financial goals.
Have you ever felt like you're constantly working but not seeing the financial rewards? Learn about the "Profit First" approach by Mike Michalowicz, an alternative financial planning method that allocates income into specific percentages for paying yourself, taxes, expenses, and savings. This approach offers a more reliable way to ensure your business remains sustainable and profitable. Hear personal stories of scaling a photography business and the unexpected costs that come with it, along with practical examples of how to allocate each dollar earned to meet revenue goals.
Managing your workload without burning out is crucial. That's why we suggest aiming for five to eight clients per month and offer detailed calculations to determine necessary income per client based on your desired annual income and available work hours. Uncover strategies for maximizing client revenue, from offering high-value products like albums and art pieces to implementing effective marketing strategies that attract high-paying clients. Additionally, we break down three main pricing strategies for your sessions and provide actionable advice on adjusting these fees based on client feedback and business volume, ensuring your pricing model works best for you and your clients. Join us for an insightful journey towards mastering your photography business finances and setting yourself up for success.
Join us as we count down some of our top episodes- as we get ready to start a new season.
Can you imagine clients eagerly investing thousands in your portrait photography? Today’s episode of Mindset and Money Mastery for Photographers promises to transform the way you think about and approach your portrait photography business. Instead of searching for high-paying portrait clients, we uncover the strategies to create them by normalizing the concept of significant investments in portraits. By educating clients on the exceptional value of your work and overcoming your own money mindset fears, you can open up a world of new opportunities for increased sales and higher client satisfaction.
Our discussion doesn’t stop there. We delve into optimizing pricing structures to support high-value sales ranging from $5,000 to $50,000. Learn from a compelling example of a coaching client who made subtle tweaks to her pricing strategy, resulting in sales that were exponentially higher than her usual transactions. This chapter highlights the potential for revenue growth and reduced client workload, fostering a more profitable business and enhancing your personal income.
Moreover, we emphasize the importance of building deeper client relationships by understanding their true emotional motivations. Mastering the art of selling without feeling like a salesperson is crucial. By shifting from providing digital files to personalized image reveals, you can significantly boost your revenue. Real-life examples provide powerful insights into how small changes can lead to substantial financial gains and greater client satisfaction. Tune in to discover how to create meaningful connections and guide clients smoothly through their investment, ensuring a seamless and profitable sales experience.
Join us as we count down some of our top episodes- as we get ready to start a new season.
Could the words "model call" be harming your photography business more than helping it? Discover why these two seemingly harmless words may be projecting desperation and devaluing your brand. This episode of "Mindset and Money Mastery for Photographers" unravels the hidden pitfalls of model calls and offers practical strategies to maintain your brand's exclusivity and value. By comparing the concept to handing out free sushi on a street corner, we shed light on why this approach might cause potential clients to question the quality of your work.
Learn to build a strong, sustainable photography business from the ground up with clear financial goals, effective pricing strategies, and an exceptional client experience. We dive into smart alternatives to traditional model calls, such as passion projects, and the necessity of transparent communication about costs. Plus, you'll get an inside look at organizing large-scale creative initiatives and transforming clients into enthusiastic endorsers. Finally, we introduce "Your Magic Year," a comprehensive program designed to guide photographers toward achieving their business aspirations through structured quests and a supportive community. Tune in to transform your approach and position yourself as a sought-after expert in the photography world.
Join us as we count down some of our top episodes- as we get ready to start a new season.
Ever wondered how choosing a single word could revolutionize your year? This week on "Mindset and Money Mastery for Photographers," we dive into the game-changing practice of selecting a "word of the year" to transform your weakest skill into a newfound strength. Drawing from my personal experiences, I unravel how external influences led me to dread writing and running. Discover how identifying and mastering these dreaded areas can turn your weaknesses into strengths and even spark unexpected enjoyment.
Imagine dedicating an entire year to one word that guides both your personal and professional growth. In this episode, I share how words like writing, marketing, and balance have shaped past years, and reveal the struggle in choosing this year's word until my husband's choice of "intention" inspired me. I provide practical advice on keeping your word top of mind with visual reminders and resources, and I encourage you to share your own word with me on Instagram.
We also highlight the importance of maintaining a positive mindset and consistent self-check-ins to fuel your growth journey. Listen in for actionable tips on writing daily gratitudes, celebrating small victories, and even giving yourself a motivational high five in the mirror. Let's embrace these practices together to enhance our well-being and progress throughout the year. Plus, find out how to support the podcast, connect on social media, and join our free Facebook group for photographers looking to tune up their business skills.
Join us as we count down some of our top episodes- as we get ready to start a new season.
What if being a professional photographer involved more than just clicking a button? Join us as we uncover the true essence of serving clients with excellence and artistry. We promise you'll gain a deeper understanding of how to elevate your role from a mere photographer to a trusted advisor who guides clients through the entire photographic experience. From outfit selections to envisioning how portraits will harmonize with home decor, this episode offers insights on how to transform your service delivery and client perceptions.
Imagine being not just a photographer, but also an interior designer and stylist for your clients. We explore the importance of understanding home aesthetics and how it impacts the display of your work. Learn how to guide your clients in choosing attire that enhances the final portraits, ensuring that every element aligns with their vision. This multifaceted approach helps clients look their best, feel confident, and ultimately trust you as an expert who adds value to their lives beyond the camera lens.
Creating a lasting legacy through photography is not merely about capturing images but solving clients' problems and providing exceptional care. Reflect on the power of printed portraits and their enduring significance. We discuss how engaging in meaningful conversations within our Photography Business Tune-Up group can help you move beyond taking photos to making a profound impact. Don't miss out on the chance to join our free Facebook group for more valuable discussions and support from fellow photographers. Be sure to share the podcast, leave ratings and reviews, and explore additional resources through our show notes and Instagram page.
Have you ever wondered how a simple smile can transform your business (and personal) relationships? After attending the Maternity and Newborn Photography Summit in Dallas, I saw how kindness truly opens doors. Season 3 kicks off with a heartwarming episode, filled with summit stories and valuable lessons on building a successful photography business.
If you’ve ever felt stuck in your photography journey, this episode is for you. I dig into a few topics that sit heavy on my heart like overcoming fear and finding what works best for your business. Discover practical tweaks to boost profitability, from increasing session fees to offering premium products.
Join us as we introduce the Unicorn Photographer Masterclass (August 5th-9th, 2024) and a collaborative sales journal to track your goals.
Tune in for motivation, actionable tips, and a heartfelt thank you for your support.
Here’s to incredible growth and magic in your photography business!
Discover the secrets to effortlessly scaling your photography business with our latest episode of "Mindset and Money Mastery for Photographers."
We'll dive into the key discussion topics in our upcoming Unicorn Photographer Masterclass, focusing on building a half-million-dollar business, personal growth, and handling judgments.
Learn the four key ingredients: Elevate Yourself Know and Understand Your Business Lead with YOU Set Up Your Business for Financial Success.
Learn how to align your business with your passions to avoid burnout, and discover the crucial role of financial literacy and planning.
Special guest Evelyn Hall of All Things Lovely Co. and the Lovely Home Podcast shares advice on balancing professional and personal life when she joins us on Friday of the Masterclass.
Whether you're a seasoned photographer or just starting, this episode offers actionable tips and key elements to elevate your business.
Ready to unlock the secrets of Imaging USA and make your conference experience truly transformative? Join me as we explore essential strategies for both first-time attendees and seasoned photographers eager to enhance their skills and networks. You'll learn how to pack smart, navigate the bustling trade show, and choose the best classes to optimize your time and energy.
Ever wondered how to elevate your networking game at a massive event like Imaging USA? I’m here to share my personal insights on making genuine connections, tackling social events, and avoiding the dreaded impulse purchases at the expo. Discover practical tips on how to effectively work through each aisle at the trade show and capture the memorable nuggets with photos and notes. Plus, find out how stepping out of your comfort zone at social gatherings can lead to lifelong friendships and professional opportunities.
Spot me with my signature purple hair and hot pink pants, and let's chat about the exciting resources at my booth #1117 in the Trade Show, including my book "The Unicorn" and more.
Join us in February for a FREE 3 Day Masterclass where we will share what it takes to build a profitable photography business that truly looks and feels like a unicorn. Grab Your Seat Here.
Feeling overwhelmed by the influx of ideas from photography conferences like Imaging USA? You're not alone. Join us as we unpack the exhilarating yet daunting task of sifting through new strategies and insights without losing sight of what truly resonates with your personal style and business goals. Whether you're an introvert or extrovert, we'll guide you in deciding which innovative approaches to adopt, ensuring they align with your unique personality and needs. As a confessed "workshopaholic," I share my experiences and missteps to help you navigate the post-conference whirlwind with confidence and clarity.
In our talk, we delve into the art of making business decisions that reflect your core values, maximize financial benefits, and enhance client satisfaction. From the practicalities of offering digital files to the philosophy behind client gifts, every choice requires weighing its potential impact. We'll also explore the power of embracing change without waiting for perfection. Hear how a spontaneous pivot from weddings to equine photography led to unexpected success, and learn why trusting your instincts might just be the game-changing move you've been waiting for.
Ever felt like you're spinning your wheels in your photography business? You're not alone. I once faced the daunting challenge of transitioning from a successful career in wedding and newborn photography to a new world of equine photography. Through that journey, I learned that embracing uncertainty and fear can lead to unexpected growth. By committing to ambitious projects, like capturing 365 horses in a year, I discovered how sticking to my strengths and defying conventional advice propelled my business forward, and I'm here to share how you can do the same.
Shifting your mindset is the cornerstone of breaking free from comfort zones. Oftentimes, photographers struggle with underestimating their worth, fearful of charging what they're truly worth. It's time to challenge those mental barriers and rewrite those limiting beliefs with positive affirmations. By recognizing your own achievements, you'll find that growth often requires stepping into discomfort. I'll guide you through strategies to reprogram your mindset and push past the fear of making changes, transforming those daunting narratives into success stories.
Moving forward doesn't mean waiting for perfection—it's about taking imperfect action and adjusting along the way. We'll discuss how letting go of the fear of failure and embracing the potential for success can unlock unimaginable opportunities. Join our community on social media to share your personal goals and challenges, and don't miss out on the upcoming Unicorn Photographer Masterclass. It's designed to help you create a business that is uniquely yours and truly fulfilling. Remember, your business can be as unique and magical as a unicorn—let's make that vision a reality together.
Is the "cookie cutter coaching syndrome" stifling your photography business? Discover how to break free from generic coaching methods that leave you feeling stuck and inadequate. In this episode, we promise to equip you with the tools to transcend one-size-fits-all strategies and embrace personalized approaches that truly resonate with your unique business needs. We'll share insights from our own journeys and tackle the frustration of following scripts and guides that just don't work as expected.
Join us as we unravel the complexities of pricing and overcoming business plateaus, particularly in the creative industry. Learn how to approach your passion with the mindset of a CEO, using trial and error to optimize your business model. We'll explore how valuing your work and adopting customized strategies can elevate your confidence in pricing decisions, turning your photography into a thriving enterprise. Plus, get a sneak peek into the Unicorn Photographer Masterclass for even more ways to boost your success. Don't miss this opportunity to transform your passion into a flourishing business!
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