MedTech Business Academy (MedTeXperts)

How do you get in front of clinical decision makers? This is the root of the sales and marketing challenge for many and techniques are no longer the same as they were pre-pandemic. Before COVID, the question was who IS a decision maker; today, the latest questions revolve about how to deliver information to the end users in a way that does not get lost in the noise. How do you generate the qualified meetings and make the connections needed to have meaningful conversations that generate sales? Learn all this and more during today’s episode of The MedTech Business Academy.

Hello, and welcome to episode 35 of the MBA Podcast. On today’s show, the MedTexperts discuss AI and the pressures Healthcare and Medtech are using it to resolve. How can you use AI to improve your own work? Listen in and hit subscribe below.

Today is a little different at the Medtech Business Academy, as we are doing out first episode in our Women in Medtech series. This series will be interspersed into the normal MBA podcast and will focus on featuring female leaders, inventors and entrepreneurs that are changing the healthcare and medtech landscape. Listen in, and hit subscribe so you'll never miss an episode!

Today we’ve heard that many companies say they are sitting on the largest pipelines in their history, but will it be feast or famine in Q3 & Q4? As Tom Hickey reminds us “Time Kills Deals.” To give your pipeline the best chance of paying off, make sure your customers are still engaged, your value proposition is still resonating, and stay top of mind. Thank you to our hosts, and thank you for listening in! Hit subscribe below!

Hello and welcome to Episode 39 of the MBA podcast. Barbara Strain leads our other hosts Tom Hickey, Skender Daerti, and Scott Alexander in the first half of the 2023 Conference Season. We take a look back at the first half of the year, and how to maximize your opportunities in the second half. Listen in and hit subscribe below!

Today the MedteXperts are joined by Scott Centea from AngioDyanmics. 

Scott entered AngioDynamics in 2005 as a sales representative serving the Carolinas. He served in a variety of positions, culminating in his most recent promotion to Sr. Vice President/General Manager of Endovascular Therapies and Peripheral Artery Disease. He continues to play a pivotal role in steering the company through an intentional transformation with an emphasis on his Endovascular Technologies business. His strategic insights and commitment to innovation have been instrumental in accelerating AngioDynamics' growth and expanding its market presence in these focused areas. Under his leadership, the company has solidified its position as a global leader in minimally invasive medical devices and technologies, helping providers advance care and wellness through innovation. Listen in to learn more about his insights and don't forget to subscribe!

Listen in to the latest #WomenInMedtech #podcast with Special Guest @Abbi Jones. Abbi is the founder and CEO of Medpaper & the inventor of its flagship product: Eco•pi (https://ecopi.health/). She is an #industrydisruptor & is passionate about giving a comfortable & sustainable #patientexperience. An #entrepreneur at heart, this #medtechinnovator credits her success to her #drive, #perseverance, and #support. Thank you, Abbi, for a great conversation. As always, don't forget to subscribe so you'll never miss an episode.

The Med-TeXperts look at what's coming around the corner for #medtech:#HurricaneSeason, #InterestRates, and #BorrowBabyBorrow. Subscribe to the #MedtechBusinessAcademy & stay ahead of the market. 

Joining us today for our conversation about Mentorship is Anastasia Mironova, founder and CEO of Coaching with Anastasia -  a coaching and career advisory firm focused on the development of Women leaders within Medtech, Biotech and life science. Anastasia is deeply committed to empowering fellow women, fostering their professional success, and nurturing their growth. So join us and find out the single most powerful thing you can do as a mentor, and how you can be a better mentee, too.

Join the Med-TeXperts as they dig into a report on the top problems facing healthcare executives today. Scott Alexander, Skender Daerti, and Barbara Strain lead the conversation on this episode of the Medtech Business Academy.

Listen in to the Medtech Business Academy’s Women in Medtech podcast with hosts Colleen Patterson, Barbara Strain, Abby Norfleet and Stephanie Pitts as they have a conversation with Pat Deno and Lindsey Roddy from Roddy Medical. Pat is the Chief Operating Officer, with over 30 years of experience in Medical Device, Biotech and Pharma and Lindsay is the founder and CEO of Roddy Medical, an organization aiming to improve clinical and patient safety with an innovative new medical device. You may also remember hearing them mentioned in episode 38 of the podcast featuring SONSIEL. Be sure to subscribe!

Join us for a great conversation with Saylan Lukas. Saylan Lukas is the Director of Design & Development Engineering at the Global Center for Medical Innovation (GCMI) and a research faculty member of Georgia Institute of Technology. He has developed and launched multiple products, achieved several successful 510(k) applications, has been awarded multiple patents and published several technical papers in peer-reviewed journals. Listen in!

Ep. 47 Betting on the Greatness of Yourself

Welcome everyone to today’s Medtech Business Academy Women in Medtech episode! Colleen Patterson, and Abby Norfleet are joined by founder and CEO of Checkable Medical, Patty Post. 

Patty Post founded Checkable in 2019 to help families like hers save time and reduce the cost of care through innovative at-home testing kits, to help people make clinical, evidence-based decisions from the comfort of home. With accurate results, easy-to-administer tests, and a mobile app connecting you to telemedicine and prescription providers, individuals and families can now test, diagnose, and get prescribed in a matter of minutes, not hours. Welcome Patty, we are excited to have you here!

Listen in as Mike Golebiowski, Corporate Vice President, Healthcare Strategy & Innovation at B. Braun Medical, Inc. tells the story of how this 180 year-old, family-owned company has made innovation a top priority. Don't forget to subscribe so you'll never miss an episode of the #MedtechBusinessAcademy.

Get a lesson on achieving Actionable Clinical Insights in your Voice-of-Customer exercises from the Med-TeXperts on this episode of the Medtech Business Academy. Listen in and subscribe!

Joe L. Mir is currently a consultant at Excelerant Consulting. He is the author of "Doing the Basics Better" a sales guide for the small business owner. Joe has over 25 years of sales, marketing and strategic account management experience in the medical device industry. He has lead sales and marketing teams at the national and international level. Joe is also a board member at Friends of South Florida Autism and The Butterfly Foundation that collects resources and supplies in order to treat children with deformities in developing countries.

Buy a copy of the book and support the Friends of South Florida Autism at the same time. 100% of proceeds go to the South Florida Autism Center! https://friendsofsfa.org/do-the-basics-better-book/

In this episode we explore the stories of our team, starting with Barbara Strain and Stephanie Pitts, and hosted by Colleen Patterson. Listen in and subscribe!

Today's guest is Roxanne McMurray, inventor of an airway device for anesthesia and emergency use. Her innovative, award-winning McMurray Enhanced Airway (MEA) is the world’s first distal pharyngeal airway. Thank you Roxanne for sharing your story with the #WomenInMedtechPodcast! https://www.mcmurraymed.com/.

Join the Med-TeXperts as they review the Pulse of the Industry report 2023 published by Ernst & Young. Don't forget to subscribe!

Join the Women in Medtech as they interview Ilsa Webeck. Through her experiences working on many product types, business models and planning processes both in start-ups and multi-nationals, she knows how to see the forest AND the trees. This experience has contributed to the success of emerging ventures and market leaders by uncovering value for new technologies. Welcome Ilsa, thank you for joining us!

Today’s episode of the #WomenInMedtechPodcast features Julia Jacobson; CEO of NEXT Medical Products and BLOXR Solutions. Bouncing between factories in New Jersey and Utah, Julia has a passion for domestic sourcing, #WomenOwnedBusinesses, and #innovating new products geared towards #femalepatients and #femaleclinicians.Listen in and subscribe so you'll never miss an episode!

Trying to get your #medtech product into @ClevelandClinic? Don't miss this episode as Chris Schnee of Orion Innovations unlocks the secret formula. Tune in and subscribe!

What do you know about Med-TeXperts Colleen Patterson and Abbi Norfleet? Hear about the #medtechjourneys of these incredible #FemaleLeaders and their #inspirations along the way. 

Join the Med-TeXperts as they dissect the 2024 #healthcarelandscape with #data. #MedtechBusinessAcademy #MBAPodcast

Today’s episode is going to be the first in the book club series. Our team read Invisible Women by Caroline Criado Perez. This was the McKinsey and Company Business Book of the Year in 2019 and examines the data bias in a world design for me.

Do you have a #MedtechInnovation that is going to require the IT department's buy in? Learn how to have the conversation with Healthcare IT Expert Pat Zinno on today's episode of the #MedtechBusinessAcademy!

Health Equity isn't just a catchphrase - it's a revenue opportunity. Listen in as the Women in Medtech Podcast takes on this topic and more in the latest episode of the MBA Podcast presented by the Med-TeXperts.

Recognized as one of the world’s leading consultants in innovation and strategy, Langdon has written more than 15 highly respected books on innovation, now organized as the Innovation Mastery Library. He devised the Innovation Master Plan framework, which is used by major corporations and governments around the world.

Recent clients include Airbus (UK, France), UNICEF (US, Pakistan, Nigeria), Tata Group (India), Reliance (India), US Navy, US Coast Guard, Total Energie (France), Ingersol Rand (US), Gemalto (France), and many others.

He is co-author of the breakthrough book Net Zero City, which offers a detailed transformation roadmap to net zero for cities worldwide. He is also creator of the world-renowned Innovation Mastery online training program, the world’s most comprehensive online training course in innovation, with more than 25 hours of exceptional content.

His next book is "Hello Future: The Next Ten Years," a strategic guidebook for leaders.

In Episode 63, the Med-TeXperts analyze Q1 2024's Medtech landscape, focusing on economic trends, virtual and fractional employment's rise, and strategic adjustments needed for relevance and competitiveness. Learn the importance of clear value propositions, pricing adjustments, and the role of partnerships with healthcare providers in overcoming industry challenges and seizing opportunities.

Hosts: Skender Daerti, Barbara Strain, Scott Alexander

Key Topics Covered:

Economic Activity and Trends in Med Tech

The Shift Toward Virtualization and Fractional Employment

Importance of Value Propositions and Pricing Strategies

Building Genuine Partnerships in Healthcare

Hashtags: #MedtechNavigators #HealthcareInnovation #BusinessStrategy #Partnerships #EconomicTrends

Tune in to this episode of the Women in Med Tech Podcast, where host Colleen Patterson talks with Tiffany Wilson, CEO of the University City Science Center. Tiffany shares her career trajectory in med tech, emphasizing leadership and innovation.

Key Points:

• Tiffany discusses her journey from analyst to CEO, highlighting key career shifts.
• Insights into challenges for women in med tech and support for female innovators.
• The significance of academic collaborations and patient-centered innovations.

This episode offers valuable perspectives for anyone interested in med tech's evolving landscape, emphasizing women's roles in shaping the future of healthcare technology.

Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+Wear, his journey from investment banking to med tech innovation. Chat shares how personal experiences inspired him to enhance patient care by blending functionality with fashion in patient wear. This episode provides insights from industry leaders and explores advancements in med tech, offering valuable perspectives for healthcare professionals, patient advocates, and tech enthusiasts on improving patient and clinician experiences through innovative design.

Join Colleen Patterson as she hosts an inspiring episode of the Women in Medtech podcast with special guest Emily Levy, co-founder of Mighty Well. Emily shares her journey from patient to entrepreneur, discussing the creation of innovative medical products and the power of patient-centered design. This episode dives into the importance of community, the challenges of raising capital, and the unique insights patients can offer to medtech innovation.

Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.

In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the "godmother" of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. Listeners will gain insights into how value analysis impacts product implementation, the role of persona-driven value statements, and the significance of thorough market understanding. This episode is packed with practical advice for medtech professionals aiming to enhance their market strategies and better serve their clients.

In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, gain market share, and establish thought leadership. Join us for an insightful conversation on why KOLs are the unsung heroes of medtech innovation.

In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book "The Heart of Innovation," they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic demands. The discussion candidly addresses the particular challenges women face in the industry, highlighting the importance of diverse perspectives and the courage to face setbacks head-on. This episode is a must-listen for anyone interested in the intricate dance of success and failure in the pursuit of groundbreaking medical technology advancements.

Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!

In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into the nuances of nurturing and closing sales leads in the medical technology sector. They discuss the importance of a structured sales process, the critical role of understanding customer needs, and the art of converting initial interest into successful sales. This episode offers a blend of expert advice and actionable strategies, making it a must-listen for anyone looking to enhance their sales effectiveness in the medtech industry.

Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.

In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nurse-first AI and the integration of technology in healthcare.

In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Tom Hickey discuss innovation in infant care with Bob Cooper, CEO of Smoltap. Cooper shares how his company's groundbreaking device enhances the success of infant spinal taps by providing a safer, more efficient experience, benefiting patients, parents, and clinicians alike.

In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.

 Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.

Skender Daerti, Barbara Strain, and Scott Alexander share 2024 trends, insights, and key takeaways to shape 2025 strategies. Learn how medtech leaders are adapting to industry shifts and creating value for clients.

Key Highlights:

• Rising importance of educational marketing and direct-to-consumer strategies.
• Shift towards fractional staffing and flexible resource management in medtech.
• Building stronger provider-supplier partnerships to navigate workforce challenges.

Medtech 2025, innovation, AI, automation, healthcare disruption – In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, Tom Hickey, and Mike Sperduti dive into the transformative forces shaping the medtech industry as we approach 2025. From the integration of AI and robotics in healthcare operations to navigating tariff changes, evolving supply chains, and fractionalized sales models, our experts discuss how companies can adapt and lead. Explore strategies for embracing innovation, enhancing adoption, and addressing workforce challenges in a rapidly changing landscape. Stay ahead with actionable insights to thrive in the year ahead. Happy New Year!

In this episode of The Medtech Business Academy, experts Mike Sperduti, Barbara Strain, and Scott Alexander share actionable strategies to make 2025 a successful year for medtech professionals. They highlight the importance of focusing on the right audience, investing in effective digital marketing, and mastering meaningful sales conversations. The episode emphasizes collaboration, customization, and treating every interaction with clients as a human-first approach to drive results.

The Women in MedTech podcast discusses 2025 healthcare trends, including AI, personalized medicine, and the impact of CMS Teams.

Welcome to 2023 - the world has changed and not everyone has realized it. This is leaving much of medtech wondering What is happening, and how are we going to manage? How do you lead your sales people, create loyalty and stay connected in the face of the headwinds that we are seeing, as well as capitalize on the tailwinds that exist. Accepting that this is what the world looks like, you can still capture share by being faster, more agile than your competitors. Hear from the Medtexperts today as they discuss specific ideas where you can focus your efforts to win in 2023 on this episode of the Medtech Business Academy.

More than just scoring touchdowns on the football field, it is vital that you start with simple things like blocking and tackling to properly control your game. What are the things that you are leaving on the field, and how do you capitalize on those items? This episode of the MedTech business Academy will focus on how to make some quick and easy adjustments to elevate your team and brand experience.

Welcome! Join us for this episode of the Medtech Business Academy. 

Today’s podcast has the MedTeXperts breaking down the traditional medtech model and the future of sales, as reviewed in the McKinsey article: The future of medtech sales is hybrid. The team will be examining the article, reviewing what they feel McKinsey got right, as well as what they are seeing in the environment today.

Although we are early into the earning reporting season for year end 2022, we are seeing some interesting trends. While Q4 2022 had many challenges, one of the most common themes in the earning reports was in regards to Macroeconomic headwinds. Overall there has been a feeling of doom, but those thoughts no longer seem indicative of the current situation. On today’s episode of the Medtech Business Academy we will drive into The State of Affairs present today.

Scott, Barbara and Skender from the Med-Texperts are here today at the MedTech Business Academy. Today’s episode will be discussing what is happening today. Topics such as: labor budgets in the hospital and their effect on medtech. Staff in facilities are newer, younger, travelers - what you need to do to support these clinicians is drastically different than just a few years ago, and meeting the clinicians where they are or being an advisor will make an impact. Now, on to today’s episode.

Today the team is reviewing and dissecting the recent Becker's Healthcare Article: Health Systems in 10 years: 20 predictions from top executives. Remote Activity and telehealth is here to stay, and medtech needs to acclimate to the new normal. Patients are looking for sources and solutions that have high ratings and offerings that are meeting us where they are - which is online. And healthcare is delivering. Let’s hear from the Med-TeXpert team as they break down their key takeaways on this episode of the Medtech Business Academy.

Hello and welcome to the latest episode of the MedTech Business Academy podcast. This week our regular MedTexperts, Barbara Strain, Mike Sperduti, Scott Alexander, and Skender Daerti, are joined by special guest Nurse Manager Crystal Wagner. Listen as Crystal, Barbara, Scott and Skender discuss the current state of the healthcare landscape: staffing issues, clinical education, what the nursing community is looking for, and how industry can help. Diving into topics such as new grads, microlearning, assistive technology, and continuing support, the podcast shines a light on the status quo and illuminates a path toward improvement. And now, on to the podcast.

On this episode of the Medtech Business Academy Podcast: Building on the conversation with last episode’s special guest Crystal Wagner, we welcome to the MBA Podcast today CNO Dr. Lewis Perkins. Lewis and the team delve into the challenges he is facing and the innovative solutions he is coming up with, including virtual support teams for new nurses and adopting technology solutions that reduce labor time.

Hello and welcome to Episode 31 of the MBA podcast. Today the medtexperts welcome Dr. Mark Adelman, CMO at Syntactx CRO in New York City. Dr. Adelman and the hosts discuss the impact of the financial deficits in the global hospital environment, the trickle down to staffing, and what hospital administration needs to hear when you’re bringing them new technology. Let’s listen in!

Welcome to the Medtech Business Academy podcast Episode 32: Leveraging Market Research. Today Scott Alexander, Skender Daerti, and Barbara Strain discuss how to develop your product and messaging through market research. We hear answers to questions like: What does it mean to know your customer? Have you made a story that resonates with your audience? Do you have a long term product, or are you just chasing a trend? And, what does medtech get wrong during commercialization? Hit subscribe below so you’ll never miss an episode, and let’s listen in!

Welcome to today’s episode of the Medtech Business Academy. The Med-TeXperts are joined by two members of the Kurin team, Bob Rogers and Abby Norfleet. They will be reviewing their successes and challenges in bringing a new product to market, as well as the approach that has helped them find success. Let’s go ahead and listen in.

Listen in to episode 34 of the MBA Podcast, where our hosts welcome guest and healthcare innovator Suzy Engwall. Suzy and the MedTeXperts explore the concept of Design Thinking - What it is, why you need it, and how to use it. Don't forget to subscribe below!

We are fortunate to have Hiyam Nadel, from SONSIEL with us today. SONSIEL is the Society of Nurse Scientists, Innovators, Entrepreneurs, and Leaders. Hiyam also individually has an extremely impressive track record of bring the Center for Innovations in Care Delivery Director at Massachussets General Hospital, an inaugural Johnson and Johnson fellow, selected as Innovation Learning Network Changemaker, was a recipient of the 2020 Extraordinary Women in Advancing Healthcare Award, wrote the book: The Rebel Nurse handbook: Inspiration Stories by Shift disrupters and is the founder and president of SONSIEL. Listen in and subscribe!

Join us as the Women in Medtech Podcast dives deep into three new articles on the exodus of nurse leaders in 2024.

#ancc, #aonl #ana #magnet #medtech #caredelivery #beckers

Articles Discussed:

https://www.nursingworld.org/news/news-releases/2024/ana-enterprise-institute-for-nursing-research-and-quality-management-launches-magnet-model-review/

https://www.beckershospitalreview.com/nursing/nearly-1-in-3-nurse-leaders-planning-to-exit-their-hospital-roles-in-24.html

AONL Turnover Study: https://www.aonl.org/foundation/cno-turnover-study

ANA's Project Echo: https://www.nursingworld.org/practice-policy/workforce/racism-in-nursing/national-commission-to-address-racism-in-nursing/project-echo/