MediaTalk (S&P Global Market Intelligence)

The Summer Games are almost upon us, with the Opening Ceremony set for July 26. Gary Zenkel, president of NBC Olympics, joins MediaTalk to discuss all the work that has gone into preparing for this year's Olympic Games. Between the Opening Ceremony on the Seine to competition locations at the Eiffel Tower and Versailles, these Summer Games promise to be historic. Gary details NBC's 7,000 hours of coverage, including 1,500 hours on linear, and the importance of Peacock as NBC's hub of Paris Olympic coverage in the US. 

The sports video market is in the midst of a historic shift. When it comes to local rights, myriad teams are abandoning regional sports networks in favor of broadcast and streaming offerings. On the national side, more and more rights are migrating to streaming from pay TV. Standing in the middle of it all is FuboTV, the sports-centric virtual multichannel service. Fubo has been making headlines of late with its legal battle against Venu, the proposed sports-oriented streaming joint venture from Walt Disney, Fox and Warner Bros. Discovery. On this episode of MediaTalk, host Mike Reynolds sits down with Fubo co-founder and CEO David Gandler to discuss the ever-evolving sports media landscape and the company's progress in its effort to secure a more equitable playing field for distributors.

S&P Global Market Intelligence's tech reporter Anser Haider, Kagan Research's Neil Barbour and Panjiva's Chris Rogers discuss the state of video game hardware, including continuing stock shortages for the new consoles released by Microsoft and Sony last year.

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Scott Robson, who specializes in TV networks. Scott shares his thoughts on the evolving pay TV business as sports rights and viewers shift to streaming services — and what these trends mean for traditional cable networks. The pair take on the media rights negotiations for the NBA and just how big of an increase the league could get. Continuing with sports, Scott weighs in on the upcoming streaming joint venture from Fox, Disney and Warner Bros. Discovery, as well as the ongoing Diamond Sports bankruptcy proceedings. Finally, he touches on the ongoing speculation around further consolidation among US media giants.

Hot button topics like rising food costs, sports betting and reproductive rights are manifesting through a surfeit of political ads. S&P Global Market Intelligence Senior Reporter Mike Reynolds sat down with Kantar Media's Steve Passwaiter, TVB's  Steve Lanzano and Kagan analyst Peter Leitzinger to learn which media platforms are set to earn that largest share of the ad spending pie as Election Day approaches. 

Worldwide annual video game console shipments are set to fall by almost 50% between 2023 and 2028, according to the most recent outlook from S&P Global Market Intelligence Kagan. What is driving that decline? This episode of MediaTalk seeks to answer that question with help from Kagan analyst Neil Barbour, who leads video game coverage for the consumer technology team. Neil explains why the newest consoles from Microsoft and Sony have been slower to catch on, and he describes how Nintendo's Switch is gearing up to exit the market. The forecast is not entirely grim, however. While hardware sales are down, software sales remain strong thanks to device-agnostic entities like Roblox and Fortnite.

While state privacy laws in California, Virginia and Colorado have helped lay the groundwork for a national privacy standard, there is still work to be done on figuring out exactly what an omnibus privacy bill should look like. In this episode of MediaTalk, we talk with two experts -- Alexandra Reeve Givens, president and CEO at the Center for Democracy and Technology, and Sheryl Kingstone, head of customer experience and commerce at 451 Research -- who provide insights on privacy legislation in the U.S., how online companies are storing our data, and growing concerns among consumers about privacy in the wake of the pandemic.

This summer brought two separate but significant events that proved one thing: spending on cloud security is set to soar. In July, Israeli cybersecurity startup Wiz walked away from a $23 billion deal with Google, choosing instead to bet on its own growth and pursue an IPO. Around the same time, CrowdStrike released a faulty security update, causing an outage that left flights grounded and IT systems hobbled. This MediaTalk episode explores the effects of these two events and how spending on cloud security — both in terms of enterprise IT budgets and potential M&A — is expected to increase in the coming months and years.

With the Summer Olympics behind us, it is time to turn to the Premier League. Considered by many soccer/football fans to be the best of all leagues around the world, the Premier League is the NFL of the UK — by far its most popular sport. This episode pits MediaTalk host and Arsenal-fan Mike Reynolds against an entire family of season ticket holders for the Tottenham Hotspurs, led by S&P Global Market Intelligence Kagan analyst Richard Berndes. Together, they discuss existing and future rights deals for the Premier League in the US, UK and EU; the role of streaming in growing fandom; and the potential for more games to be played in the US. Finally, they tackle the prospects for new and old Premier League teams. 

In this episode of "MediaTalk," host Mike Reynolds delves into the changing ways that brands — including news publishers, podcasters, enterprises and retailers — are connecting with consumers amidst the chaos of information overload, much of which is influenced by AI. Joining him are Mike Donoghue and Sarah Schmidt from Subtext, a platform that enables bilateral, two-way communication between publishers, creators and their audiences through text messaging. Joining the episode are S&P Global Market Intelligence 451 Research analysts Raúl Castañón and Zach Ciampa. Together, the group discusses the challenges brands face due to media fragmentation and algorithm shifts on social platforms, emphasizing the power of SMS with its uniquely high open rate. The conversation also touches on the role of AI, highlighting its potential for understanding consumer sentiment while stressing the importance of maintaining a human touch in interactions. The episode concludes with insights on how brands can avoid being perceived as spam and the growing significance of personalized messaging in the digital age.

The 2022 box office results are outstripping most expectations despite the permanent changes to the business brought on by the pandemic. In this episode of "MediaTalk," S&P Global Market Intelligence reporter Joseph Williams talks to Kagan box office analyst Wade Holden and Box Office Pro chief analyst Shawn Robbins about the films that are driving consumers back to theaters, even as exhibitors face shorter exclusive theatrical windows and increased competition from streaming services.

MediaTalk host Mike Reynolds chats with S&P Global Market Intelligence Kagan Principal Analyst Justin Nielson about the evolving landscape of the US TV and radio broadcast industry. Nielson unpacks his forecast for total TV station ad revenue to hit $25 billion this year, bolstered by political advertising and major events like the Paris Olympics. However, the radio sector faces challenges, struggling to recover from pandemic impacts while competing with streaming giants. Discover insights on local vs. national advertising trends, the rise of digital marketing, and the future of retransmission consent revenues. Tune in now!

In 2024, S&P Global's podcast focused on the media and communications sectors is back with a new look and feel, releasing weekly episodes. As MediaTalk kicks off, we're going to provide our outlook for the broadcast, streaming, TV network, movie and gaming spaces, as well as the presidential election cycle. There will also be talk around the widening world of sports media.

In this episode of S&P Global Market Intelligence's "MediaTalk" podcast, Kagan analyst Neil Barbour delves into the various trends that the video game industry is increasingly eyeing in efforts to establish new revenue streams. This includes a rash of M&A activity, the metaverse and the use of NFTs and cryptocurrency for in-game transactions.

Discovery Inc. is gearing up for its upfront, in which media companies look to sell linear and digital schedules to media buyers and their agencies ahead of the upcoming TV season. Ahead of its May 18 virtual presentation to advertisers, S&P Global Market Intelligence recently caught up with Discovery Chief U.S. Advertising Sales Officer Jon Steinlauf to discuss the company's new streaming service, Discovery+, and the ad market amid COVID-19. Steinlauf also addresses the programmer's burgeoning TV Everywhere business and opportunities beyond linear TV's traditional demographics.

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Senior Research Analyst Wade Holden, who specializes in the movie business. Wade shares his thoughts on the box office performance in 2023 as the industry continues its recovery from the pandemic. Touching on everything from big films that hit to big films that flopped, Wade discusses how studio windowing strategies may be affecting consumer behavior and box office results. Finally, Wade looks ahead to what summer will bring for all of us at the theaters. So grab some popcorn and have a listen!

In the latest episode of "MediaTalk," host Mike Reynolds dives into all things FinTech with two in-house experts: Sophia Furber and Iuri Struta from S&P Global Market Intelligence. Together, they explore the evolution of FinTech, from its early days as a venture capital darling to its current maturity and challenges, including regulatory hurdles and slower innovation.

Sophia explains the diverse applications of FinTech, highlighting the growing importance of account-to-account (A2A) payments and the potential for local payment methods to thrive in Europe. As fraud becomes increasingly sophisticated, Sophia also underscores the need for innovative solutions, particularly those leveraging AI.

Meanwhile, Iuri provides insights into the current state of FinTech M&A, noting robust demand amid declining valuations and a maturing market segment. 

More S&P Global content:

• Fintech funding falls in 2024, but mega rounds show tentative signs of optimism
• 451 Research: 2025 Trends in FinTech

Featured experts:

• Sophia Furber, analyst in the 451 Research fintech research and consulting group within S&P Global Market Intelligence

• Iuri Struta, senior reporter at S&P Global Market Intelligence 

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

With the NBA season tipping off Oct. 22, MediaTalk host Mike Reynolds is stepping up to the three-point line with S&P Global Market Intelligence Kagan Principal Analyst Scott Robson, who tracks US TV networks and sports; Kagan Research Analyst Michael Johnson; and Lee Burke, principal of consultancy LHB Sports, Entertainment and Media. Together they talk about the changes afoot nationally for the '25/'26 NBA season, as well as evolving local rights strategies amid the collapse of the RSN model.

Though the video game market is eagerly looking ahead toward the holiday sales market, it is facing myriad headwinds. Console shipments are struggling both as the market waits for a new Nintendo Switch and consumers digest the price tag of the new PlayStation 5 Pro. This episode of MediaTalk brings back S&P Global Market Intelligence Kagan analyst Neil Barbour, who leads video game coverage for the consumer technology team. Then, Neil and fellow Kagan analyst Richard Berndes weigh in on the top video games from the sports arena and the eSports market.

Telemundo Deportes President Ray Warren and Kagan analyst Richard Berndes join host S&P Global Market Intelligence reporter Mike Reynolds to discuss advertising and potential audiences for the FIFA's tournament from Qatar, as well as opportunities with the 2023 Women's World Cup and beyond.

MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Peter Leitzinger, who specializes in the broadcast industry with expertise in political advertising. Peter shares his thoughts on the 2024 election cycle, including the rematch for the White House, battles for control of the House and Senate, and a number of ballot issues that are expected to raise interest and dollars. Together, Mike and Peter go through projections for seven swing states, including those where races in 2020 were decided by a single percentage point or less.

The increasing cost of capital combined with a growing aversion to risk is weighing heavily on technology M&A volumes in 2022, even as historic valuations are still being logged. S&P Global Market Intelligence reporter Joseph Williams and 451 Research M&A analyst Melissa Incera unpack the evolving tech M&A landscape in the latest MediaTalk episode, covering everything from private equity trends to the Adobe-Figma deal.

With both political parties having wrapped up their conventions, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Analyst Peter Leitzinger, who specializes in the broadcast industry with expertise in political advertising. Joining the conversation is Market Intelligence tech policy reporter Stefan Modrich. After broadcasters recently upped their estimates for political ad revenue, Peter shares his outlook for the 2024 election cycle, projecting an "all-out ad blitz" between now and Election Day. Peter and Stefan discuss not only the battle for the White House, House of Representatives and Senate, but also the battle occurring between traditional and digital video platforms as broadcast stations, TV networks and social media companies all look to scoop up as much ad revenue as possible. 

After months of negotiating, Paramount Global started this week looking as though it was on the cusp of a deal. Now, in an unexpected turn of events, Paramount Global Chair Shari Redstone ended talks to sell her controlling stake in the media company to Skydance Productions. Instead, Redstone is reportedly eyeing the sale of Paramount's parent company, National Amusements. The news sent Paramount Global shares tumbling, raising questions about what comes next for the storied media giant. Will Redstone sell her NAI shares and exit the business that her father, the late Sumner Redstone, built? Does Paramount Global need to be sold? Are the parts at this point more valuable than the whole? And are there other suitors ready to jump in? Listen in as S&P Global Market Intelligence Kagan principal analysts Justin Nielson, Scott Robson and Seth Shafer answer these questions and more.  

In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Brian Bacon, who sits on the Consumer Insights team. Together, they talk about how consumers are navigating the ever expanding number of streaming services. While the major streamers like Netflix, Disney+ and Amazon Prime still dominate, viewers also have a growing number of FAST services to choose between. How are streamers differentiating? What are consumers really watching? And, the big question, how many streaming services is too many? Using Kagan's consumer survey data, Brian answers all these questions and more.

In this episode of "MediaTalk," host Mike Reynolds is joined by Neil Barbour, a Kagan analyst at S&P Global Market Intelligence, to explore the dynamic landscape of the gaming and tech industries. They discuss the resurgence of smart devices through AI integration, which is breathing new life into products like smart glasses and smartphones. Barbour emphasizes that AI is not just a trend but a transformative force, enabling consumers to interact with devices using natural language, potentially unlocking greater value.

The conversation also examines the current M&A environment in gaming following a downturn in 2024 due to regulatory challenges and economic factors. Despite these hurdles, investment in the metaverse is experiencing a significant rebound, with funding up 42.9% in 2024, driven by innovations in AI and immersive experiences. As the episode wraps up, Reynolds and Barbour speculate on the future of AR/VR technologies, stressing the importance of compelling software to ignite consumer interest and engagement. 

More S&P Global content:

• MediaTalk | Season 3 | Ep. 3 - Biggest takeaways from CES 2025
• Generative AI

Featured experts:

• Neil Barbour, S&P Global Market Intelligence Kagan analyst

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

With lawmakers back from the August recess and the US presidential election heating up, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence policy reporter Stefan Modrich. Together, they discuss some of the biggest issues facing the tech, media and telecom segments, including regulating AI, privacy, cybersecurity, antitrust and M&A.  

The latest episode of “MediaTalk” features insights from a recent S&P Global Market Intelligence webinar, "A New Era for Video Distribution," outlining how the years-long slide in pay TV subscribers is now shaping M&A strategies and profit margins within the evolving media industry.

The webinar featured a trio of S&P Global Market Intelligence Kagan principal analysts: Scott Robson discusses the historical high valuations of cable networks, which have significantly declined due to cord-cutting and reduced buyer interest. Seth Shafer highlights the strategic focus on content production and library assets as the true crown jewels in media acquisitions. And Justin Nielson discusses the pressures facing broadcasters, including regulatory hurdles and plateauing retransmission fee growth. Overall, the podcast underscores the strategic recalibrations media companies must undertake to navigate the challenges of declining traditional revenues and the opportunities presented by digital transformation.

More S&P Global content:

• New Era for Video Distribution

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.

  Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.

  Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

As companies accelerate digital transformation moves in response to the COVID-19 pandemic, many are also driving diversity and inclusion initiatives.

Facing both an uncertain advertising market and regulatory environment, TV and radio station owners gathered in Las Vegas this month for the annual NAB Show. Put on by the National Association of Broadcasters, the event focused on emerging technologies such as AI, advertising advancements, and NextGen TV.

S&P Global Market Intelligence Kagan analysts Justin Nielson and Peter Leitzinger, who both attended the event, discuss how core advertisers are adopting a cautious "wait and see" approach due to economic insecurities, particularly concerning tariffs and inflation. This hesitance is evident as advertisers are holding back on increasing budgets, impacting spending across key categories like automotive and retail.

Additionally, the conversation covers the industry's push for deregulation, particularly with regards to the national 39% ownership cap. This dual focus on navigating current market uncertainties while seeking regulatory relief underscores the evolving challenges and opportunities within the broadcast sector as the industry adapts to changing market dynamics. 

More S&P Global content:

US political ad spending soars as election looms

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.
• Peter Leitzinger, analyst at S&P Global Market Intelligence Kagan.

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

Last week, MediaTalk spoke to NBC about their plans for Olympics coverage in the US. This week, MediaTalk host Mike Reynolds chats with Scott Young, group senior vice president of content, production and business operations at Warner Bros. Discovery Sports Europe. Warner Bros. Discovery is the rights holder across Europe for the Games, with Paris representing the first for the combined company. With roughly one week to go before the Opening Ceremony on July 26, Scott gives us some insights on Warner Bros. Discovery's production, distribution and advertising plans for the Paris Olympics. He then goes on to describe not only what the Games mean for Warner Bros. Discovery, but what they mean for the world at large. Let the Games begin!

In this episode, MediaTalk host Mike Reynolds sits down again with S&P Global Market Intelligence Kagan analyst John Fletcher, who specializes in multichannel and broadband. With funding for a key federal subsidy having ended, cable operators and telcos both reported heavy fixed broadband subscriber losses in the second quarter, with further declines expected in the third quarter. At the same time, fixed wireless is continuing to drive subscriber growth for the broadband industry as a whole, especially when combined with subscriber additions from newer satellite services like Starlink. Will fixed wireless continue to gain share? What markets are seeing the most fixed wireless growth? And what do fixed wireless customers have to say about their experience with the service? Mike and John dial into these questions and more.

Over the past four years, sports betting has gone from being a somewhat taboo, off-shore business and has now become "a mainstream entertainment platform," PointsBet USA CEO Johnny Aitken said on the latest episode of "MediaTalk," a podcast by S&P Global Market Intelligence. Aitken — whose company offers mobile betting in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, West Virginia and Virginia — said that in 2021, legalized sports betting generated some $58 billion in wagers.

The metaverse means different things to different people. But to S&P Global Market Intelligence 451 Research analyst Ian Hughes, the metaverse is the long-term vision for the next phase of the internet. It will feature a single shared immersive and persistent 3D virtual space where humans and machines interact with one another and with data. It will not replace the physical world, so much as enhance it. While AI has taken up a great deal of oxygen in the tech investment space, the metaverse cannot be ignored. The first quarter saw a record amount of investment in metaverse technologies. Saudi Arabia is spending $500 billion on a new city that begins with designs in the metaverse. Manufacturers are creating digital twins for new factories. And enterprises are coalescing around the OpenUSD standard, opening the door for a path to true interoperability. Join MediaTalk host Mike Reynolds to learn everything you need to know about the metaverse — in just 15 minutes.

In this episode, MediaTalk host Mike Reynolds talks with S&P Global Market Intelligence Kagan analyst Neil Barbour, who leads video game coverage for the consumer technology team. Neil shares his thoughts on the gaming industry's performance in 2023 while providing an early read on what we might expect in 2024 and beyond. He also assesses where some of the key players stand and explains why the newest consoles from Microsoft and Sony both exited their growth phase sooner than expected.

S&P Global Market Intelligence reporter David DiMolfetta spoke to 451 Research analyst Jordan McKee and Cleve Mesidor, a policy adviser with The Blockchain Association, about who is using cryptocurrencies today and how they might use them in the future. Investing in cryptocurrencies can offer equal opportunities to groups of people who historically have experienced discrimination in their efforts to access legacy banking systems. Banks and regulators must launch more digital asset outreach and education to avoid creating a new digital divide between those who can access the cryptocurrency market — estimated by the White House at $3 trillion — and those who cannot.

Dive into the dynamic world of sports betting with our latest episode of MediaTalk. Join host Mike Reynolds as he chats with Dave Forman, vice president of research at the American Gaming Association, to explore the rapid evolution of legal sports betting since the Supreme Court's pivotal 2018 decision. With 39 states now embracing this booming industry, discover how Missouri's recent legalization could impact the market and the anticipated revenue growth as we head into a busy sports season. From the explosive rise of online betting to the implications of new legislation, this episode offers crucial insights for investors and enthusiasts alike. Don't miss out on understanding the future of sports betting in America.

The summer of sports is underway, and soccer fans across the globe are ready to root for their favorite teams and players. Together, MediaTalk host Mike Reynolds of New York and S&P Global Market Intelligence Kagan Research Analyst John Paul O'Sullivan from London share their thoughts about a couple of major international soccer tournaments: UEFA's Euro 2024, which starts on June 14 from Germany, and 2024 Copa América, which begins in the US on June 20. The pair talk viewership, advertising and availability across three continents, and then share their best guesses as to which teams will win their respective tournaments. 

With August winding down, it is time for college football. MediaTalk host Mike Reynolds joins three S&P Global Market Intelligence Kagan analysts to talk about the 2024/25 college football season, which has a number of major changes, including conference realignments and a 12-team College Football Playoff. Together, they talk about the demise of the Pac-12, the expansion of the Big 10, the dominance of the SEC and the chances for the ACC. It promises to be a wild year with big rights fees, big ratings and big stories.

Join Mike Reynolds and a trio of S&P Global Market Intelligence Kagan analysts in the latest episode of "MediaTalk," where they dive into the future of broadcast stations, cable networks and the sports business for 2025. As the media landscape continues to evolve, this episode offers critical insights into the potential for M&A activity, the impact of new FCC regulations, and the ongoing shift from traditional TV to streaming platforms. Discover how major players like ESPN, Amazon and NBC Sports are reshaping the sports viewing experience, including the upcoming launch of ESPN's direct-to-consumer flagship product and its implications for cord-cutting. The episode also explores new ventures like the indoor virtual golf league and the three-on-three women's basketball gambit, Unrivaled. Tune in for an episode packed with valuable information and predictions to get you ready for the New Year.

Just ahead of the Opening Ceremony for the 2024 Olympic Games — the first Games in history with a 50/50 split between male and female competitors — this MediaTalk episode looks at the rise of women's sports among fans, advertisers, network owners and investors. The episode builds on a two-part report recently published by S&P Global that reviews more than a century of milestones in women's sports. After touching on the then, the episode also gets into the now, outlining media rightsholders' plans for covering women's sports in the US, UK and EU, with a special focus on the Olympics, basketball and soccer. The episode also highlights the burgeoning revenue, marketing and investment opportunities in women's sports as valuations for teams reach record levels.

Amazon, Target and Walmart are cutting back on capital expenditures and fixed costs while increasing promotional activity to spur demand from inflation-weary consumers. In this episode of MediaTalk, S&P Global Market Intelligence reporter Katie Arcieri speaks to Michael Nocerino, an analyst with 451 Research, and Arun Sundaram, an analyst with CFRA Research, about the state of the e-commerce industry, how retailers are positioning themselves for growth, and consumer sentiment during the holiday season.

Ahead of this year's Super Bowl on Feb. 9, MediaTalk host Mike Reynolds is joined by three S&P Global Market Intelligence Kagan analysts to talk about the upcoming clash between the Kansas City Chiefs and the Philadelphia Eagles. As the Chiefs aim to score a historic three-peat, analysts Justin Nielson, Scott Robson, and Michael Johnson discuss whether this year's game can set a new audience record despite a slight decline in NFL viewership during the regular season. Meanwhile, rights-holder Fox is anticipating record-breaking ad revenues, with some 30-second spots having sold for as much as $8 million. Whether you're tuning in for the touchdowns or the commercials, Super Bowl 2025 promises to be a game-changer in the media landscape. 

More S&P Global content:

• The Business of Sports

Featured experts:

• Justin Nielson, Principal Analyst, S&P Global Market Intelligence Kagan 
• Scott Robson Senior Research Analyst, S&P Global Market Intelligence Kagan 
• Michael Johnson, Analyst, S&P Global Market Intelligence Kagan 

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

As the holiday season approaches, consumer spending is set to take center stage in 2024. Insights from the latest MediaTalk podcast highlight a cautiously optimistic outlook, with increased confidence among consumers across all income groups. Despite lingering concerns about inflation and rising debt, many consumers are ready to embrace holiday shopping with a renewed spirit as they not only buy gifts but also leverage holiday sales for everyday necessities. With e-commerce continuing to thrive, the integration of omnichannel shopping experiences is becoming crucial. Learn how consumers plan to balance holiday shopping between online and in-store this year. Happy Holidays!

March Madness has arrived and MediaTalk host Mike Reynolds is in the paint with S&P Global Market Intelligence Kagan analysts Justin Nielson and Scott Robson. Together, they talk about the ongoing popularity of the tournament, both among viewers and advertisers, and the successful partnership between Warner Bros. Discovery and Paramount Global in terms of carrying the men's games.  They also discuss the growing popularity of the women's tournament, especially given the excitement around not only Caitlin Clark, but also this year's undefeated South Carolina team. Finally, they get into their own brackets and who they expect for the men's Final Four. So have a listen and join us in the Madness.

From buzzer beaters to brackets, "MediaTalk" is once again diving into the intersection of sports and business that is March Madness. Discover how the unique partnership between CBS Sports and TNT Sports, now in its 14th year, has transformed the landscape for media giants Paramount Global and Warner Bros. Discovery. Now, March Madness generates over $1 billion in ad sales, underscoring the vital role of live sports in the linear TV ad market. This episode highlights why marquee sporting events like this are indispensable for networks, especially as other ad markets face challenges. Learn about the significant boost in retransmission consent rates for CBS, licensing fees for TBS, TNT and TruTV, and subscriber growth for the networks' related streaming platforms. Plus, discover the rising financial stakes in women's sports, highlighted by a recent ESPN deal that reflects the growing value and excitement surrounding the women's college basketball tournament. 

More S&P Global content:

• The Business of Sports 

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.

  Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.

  Michael Johnson, research analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

Once a year, S&P Global Market Intelligence Kagan analysts issue their major Sports Report, delving into the business of sports media. In tandem with that report, the analysts hold an hour-long webinar to answer a wide range of questions, including why sports rights remain critical for TV networks, pay-tv operators and streamers, and what the future of the local sports rights business will look like.

In this week's "MediaTalk," join Mike Reynolds and a panel of experts as they delve into the intricacies of the sports media landscape in the wake of S&P Global's recent webinar, "Moneyball: The Impact of Sports Media Rights on the US Video Market." The episode explores the escalating costs of sports media rights, the challenges faced by RSNs and the shift back toward traditional broadcasters and streaming services. With projections indicating a significant rise in media rights spending, the panel addresses the implications for fans navigating a fragmented viewing experience.

More S&P Global content:

• The Business of Sports 
• Moneyball: The impact of sports media rights on the US video market

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.

  Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.

  Michael Johnson, research analyst at S&P Global Market Intelligence Kagan

  William Mao, senior vice president of media rights consulting at Octagon

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

In this episode, MediaTalk host Mike Reynolds talks with S&P Global Market Intelligence Kagan Analyst Scott Robson, who specializes in TV networks. Together, they discuss the myriad things that make the Masters special, including its unique media rights deal with CBS, its limited commercial load and its notorious green jacket. The pair also take on the pending merger between the PGA and LIV Golf, and the various efforts from the sport to bring in younger audiences, especially in the US.

In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Seth Shafer, who specializes in the streaming industry. They discuss the performance of the US streaming market, including 13.3% revenue growth in 2023. This increase was driven by price hikes rather than new subscriptions, raising a questions about the sustainability of this growth rate. Thus far, operators like Netflix, Disney, Warner Brothers Discovery, Paramount and Comcast have been aggressive in raising prices to drive profitability. Despite these price increases, consumers still feel they are getting good value and have not dropped their SVOD services. To attract price-sensitive customers, some operators are exploring ad-supported tiers to generate additional revenue, though these tiers are still in the early stages. Listen in to learn how streaming services are seeking to balance lower-cost ad-supported offerings with higher-cost ad-free subscription services. 

With the start of the NFL season on Sept. 5, MediaTalk host Mike Reynolds joins three S&P Global Market Intelligence Kagan analysts to talk about the 2024/25 professional football season. While the NFL thrives on broadcast, it continues to increase its streaming presence with Thursday night games on Amazon Prime, NBC games on Peacock, CBS games on Paramount+, "NFL Sunday Ticket" on YouTube and even a couple of games on Netflix this year. Though the streaming services are good partners for the NFL and will likely grow the amount of exclusive NFL games they carry over time, the Kagan analysts believe broadcast still remains the best platform for the NFL in terms of reach — at least for the time being.

More S&P Global content:

• Business of Sports

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan
• Scott Robson, principal analyst at S&P Global Market Intelligence Kagan
• Michael Johnson, analyst at S&P Global Market Intelligence

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

With 2024 winding to a close, MediaTalk invites three S&P Global Market Intelligence Kagan analysts to talk us through the stories that shaped the media and entertainment market. From broadcast's ascent to the evolving dynamics of cable networks to the impact of more ad-supported streaming services to the near disintegration of the regional sports network business model, 2024 was a year that brought a great deal of transformation. More, it set the stage for further changes in 2025. Listen to the full episode to stay informed and gain valuable perspectives on the future of media.

In this episode of "MediaTalk," S&P Global Market Intelligence tech reporter Anser Haider and Kagan analyst Neil Barbour discuss how gaming companies are grappling with a range of hurdles, including ongoing hardware component shortages, disruptions to game development cycles caused by the pandemic and an increasingly hostile regulatory landscape.

"MediaTalk" host Mike Reynolds welcomes Steve Lanzano, president and CEO of the Television Bureau of Advertising, to discuss how local broadcast television is adapting and thriving in today’s shifting video landscape. Lanzano highlights how broadcasters continue to benefit from the power of live sports programming and local news, making it a trusted platform for both advertisers and viewers.

The episode also explores key advertising categories, including political in 2024 and expectations for automotive in 2025 amid the risk of new tariffs. The conversation also touches on the potential for M&A under the new administration as station groups look to consolidate. This shift could enhance operational efficiencies and expand audience reach, positioning local broadcasters favorably in a competitive video market.

More S&P Global content:

• New Era for Video Distribution

Featured experts:

• Steve Lanzano, President and CEO of TVB

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

With award season in full swing, it’s back to the box office for S&P Global Market Intelligence’s "MediaTalk." Host Mike Reynolds is joined by two in-house movie experts to discuss why the domestic box office fell in 2024 and what it means for 2025. In particular, the team highlights which franchises hit with audiences — including "Inside Out 2" and "Deadpool and Wolverine"  — and which disappointed, such as "Joker: Folie à Deux."

As they look forward to 2025, the conversation shifts to anticipated releases, including a new Superman movie directed by James Gunn and the next installment of "Avatar." The team also speculates on the potential for the Marvel Cinematic Universe to rebound after recent disappointments. Finally, with the Oscars on the horizon, they analyze the competitive landscape of this year's nominees and the narratives shaping the awards.

MediaTalk host Mike Reynolds and fellow S&P Global Market Intelligence reporter Iuri Struta discuss the future of technology and innovation, exploring key insights from the recent Web Summit held in Lisbon. The summit brought together over 70,000 attendees and covered the evolving landscape of AI, humanoid robots, and the competitive dynamics of the tech industry. Iuri shares his observations on the open-source vs. closed-source debate in AI, the surge of new startups challenging established players like Google, and the exciting developments in robotics. Iuri also highlights the importance of data integration in maximizing AI's potential across various sectors. This episode is essential listening for anyone interested in the intersection of technology and business.

For the first time in years, the Kagan Media & Telecom Summit was back as an in-person event in New York. Listen in as MediaTalk host Mike Reynolds and S&P Global Market Intelligence Kagan principal analysts Justin Nielson, Scott Robson and Seth Shafer recount the main takeaways from the event. Justin discusses the outlook for political advertising and retransmission consent fees for broadcasters. Scott talks about sports rights shifting from TV networks to streaming services and the implications of the recent NBA rights deal, including the ongoing question over whether Amazon or Warner Bros. Discovery will end up with the NBA's "C" package. Seth also touches on the importance of live sports, while noting that advertisers and consumers are no longer delineating between traditional video like broadcast, cable or even Netflix and user-generated content sites like YouTube and TikTok. Content is still king, but content comes in many forms across many platforms.

Streaming, broadband and wireless used to be three distinct subsectors within media and communications. But increasingly, they are interconnected. In 2024, cable operators, led by Charter, began bundling direct-to-consumer streaming offerings into their video and broadband services. At the same time, cable operators continued to push into wireless. Meanwhile, streaming services prioritized profits over expanding content libraries, and wireless carriers sought to add lines among existing subscribers. All three subsectors showed signs of maturity in 2024, but they also found new ways to grow, setting the stage for fresh innovation in 2025. 

On one hand, the wireless industry is entering a phase where it gets to enjoy the fruits of its 5G labors. Capital expenditures are going down while subscriber totals continue to climb. On the other, the industry is also seeing increased competition from cable operators and their MVNO offerings. S&P Global Market Intelligence Kagan analyst Lynnette Luna gives her outlook for the US wireless industry in 2024.

In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst John Fletcher, who specializes in multichannel and broadband. John shares his thoughts on which broadband providers — cable, telco, satellite or fixed wireless — still have room for growth in an age where broadband has very much become a utility. More, he discusses how US providers plan to further close the digital divide, especially as federal dollars begin flowing into the system. 

As the Major League Baseball season kicks off, the way fans access their favorite teams is undergoing a seismic shift. In the latest episode of "MediaTalk," we discuss the changing distribution strategies that teams are implementing as many move away from traditional regional sports networks (RSNs) to embrace a mix of broadcast and streaming options. Outside the RSN market, the conclusion of MLB's longstanding relationship with ESPN after this season opens the door for new players like Amazon, Apple and others to potentially enter the market. Taken all together, these changes are creating an exciting and competitive environment for sports broadcasting. The episode explores the implications of these shifts on fan engagement, revenue generation, and the overall landscape of local sports media.

More S&P Global content:

• The Business of Sports 
• Moneyball: The impact of sports media rights on the US video market

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.

  Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.

  Michael Johnson, research analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

In the latest episode of S&P Global's "MediaTalk," host Mike Reynolds and S&P Global Market Intelligence Kagan analysts Justin Nielson, Scott Robson and Mike Johnson delve into the upcoming Masters golf tournament, highlighting its unique status in the sports landscape. The Masters, renowned for its rich history and picturesque setting at Augusta National, captivates audiences not just for the competition but also for its distinct broadcasting model — CBS and ESPN air the event without a media rights fee, a rarity in today’s sports media. On top of that, they keep to a very limited advertising slate.

The discussion touches on the financial dynamics of golf, comparing the Masters' revenue streams — including merchandise sales, food pricing and international media rights — to other major tournaments. The analysts explore ongoing changes in the sport, including the potential merger between the PGA and LIV Golf. They also explore innovative formats like the Tomorrow's Golf League (TGL), aimed at attracting younger viewers. As the Masters approaches, predictions are made about the future of golf, both on and off the putting green. 

More S&P Global content:

• The Business of Sports 
• Moneyball: The impact of sports media rights on the US video market

Featured experts:

• Justin Nielson, principal analyst at S&P Global Market Intelligence Kagan.

  Scott Robson, principal analyst at S&P Global Market Intelligence Kagan.

  Michael Johnson, research analyst at S&P Global Market Intelligence Kagan

Credits:

• Host/Author: Mike Reynolds
• Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Senior Research Analyst Wade Holden, who specializes in the movie business, and Mac Mathews, associate director of editorial, design and publishing at S&PGlobal and film aficionado. Wade and Mac discuss the almost 25% decline registered during the spring box office season and their expectations for the summer. Will the mix of franchise plays and originals resonate? Will anything match the excitement seen by last year's "Barbenheimer" phenomenon? What is going on with direct-to-streaming releases that bypass theaters entirely? Together, Mike, Mac and Wade explore these questions and more, before finally settling the long-running internet debate over who is the better Ryan: Gosling or Reynolds. (Spoiler alert: one of them votes for a Hugh.)

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Senior Research Analyst Wade Holden, who specializes in the movie business, and Mac Mathews, associate director of editorial, design and publishing at S&P Global and film aficionado. Wade and Mac discuss the performance of the summer box office, touching on the films that most resonated with moviegoers and films where viewers opted to wait until the streaming release. Spoiler alert: while franchise films and long-awaited sequels did well, a number of originals failed to find their audiences -- at least in theaters. Looking forward, they also talk about the biggest films coming out this fall. Grab some popcorn, sit back and enjoy!

In this Halloween episode of MediaTalk, host Mike Reynolds and Kagan Research Analyst Peter Leitzinger dive into the hotly contested 2024 US elections. With political ad spending projected to jump 17% to $4.1 billion, local TV stations are set to reap the rewards as candidates ramp up their campaigns in swing states like Arizona, Georgia and Pennsylvania. The stakes are high, with pivotal races for the White House and control of Congress unfolding against a backdrop of pressing issues such as the economy and reproductive rights. Tune in as they break down the ad spending strategies of both parties, the key battlegrounds to watch and the potential for surprises in the final stretch. Join us for insights that are as thrilling as a Halloween night! 

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Principal Analyst Justin Nielson about his outlook for the broadcast industry in 2024. The conversation touches on everything from cord-cutting to advertising, including expected impacts from the presidential election cycle and the Paris Summer Olympics. Speaking of sports, Justin weighs in on the sports-oriented joint venture between Disney, Fox, and Warner Brothers Discovery and its potential impact on the media ecosystem. The pair also discuss how broadcasters are embracing artificial intelligence and the prospects for Next Gen TV.

MediaTalk host Mike Reynolds is joined by S&P Global Market Intelligence Kagan analyst Mau Rodriguez to discuss the current and future state of the US broadband industry. New technologies are changing the ways Americans connect and a new administration is raising questions about a major federal subsidy program. Fiber and fixed wireless were the primary drivers of growth last year, but that could change going forward depending on the competitive landscape of satellite broadband. The episode examines the performance of existing satellite providers, including Elon Musk's Starlink, and the potential impact of new entrants like Amazon's Project Kuiper. Also, the episode looks at the status of BEAD, a $42 billion federal subsidy program established under the Biden administration that aims to build out broadband infrastructure in underserved communities across America.

More S&P Global content:

Fixed wireless subscribers by state -  https://www.spglobal.com/marketintelligence/en/news-insights/research/fixed-wireless-subscribers-by-state

MediaTalk | Season 2 EP 20 - Wireless Outlook for 2024 as Carriers, Cable Compete

Featured experts:

Mau Rodriguez - S&P Global Market Intelligence Kagan analyst

Credits:

Host/Author: Mike Reynolds
Producer/Editor: Sarah James

www.spglobal.com

www.spglobal.com/market-intelligence

The US wireless industry has largely reached the point of saturation, making continued growth difficult. As carriers like Verizon, AT&T and T-Mobile report third-quarter results this week, S&P Global Market Intelligence Kagan analyst Lynnette Luna talks us through where future wireless service and device revenue increases will come from in the next decade — whether that is additional lines for individuals with personal and professional phones, 6G services or the introduction of AI-enabled devices and services.

CBS Sports Chairman Sean McManus discusses production difficulties posed by the pandemic, sell-through and pricing levels for the NFL championship game, and the integral role sports will play in driving subscriptions for streaming service Paramount+.

S&P Global Market Intelligence was on the ground for CES 2025 in Las Vegas, the Consumer Technology Association’s annual trade show. S&P Global Market Intelligence Kagan analyst Neil Barbour, who focuses on consumer tech, and MI tech policy reporter Stefan Modrich join MediaTalk host Mike Reynolds to share their experiences and discoveries from the biggest tech industry event of the year. From NVIDIA's groundbreaking AI advancements to the evolution of smart glasses and intriguing smart home technologies, this episode covers the cutting-edge trends shaping the tech landscape. Explore the impact of AI in advertising, the rise of repair kits for consumer devices, and innovative health tech products. Discover how cities across the globe are positioning themselves as tech hubs and learn about the regulatory challenges facing Big Tech under a new US administration.

In this episode, MediaTalk host Mike Reynolds sits down again with S&P Global Market Intelligence Kagan analyst John Fletcher, who specializes in multichannel and broadband. John shares his outlook on how the broadband industry is set to grow in both the near and distant future. On one hand, funding for a key federal subsidy is set to end this month and legislators have yet to agree on a plan to extend it. As a result, tens of millions of low-income households could once again be priced out of broadband. On the other hand, fixed wireless is continuing to roll out across the country, driving subscriber growth for the broadband industry as a whole. What do both of these things mean for the cable industry? And what do they mean for efforts to close the digital divide? And where do low-earth orbiting satellites fit into all of this? Mike and John dig into these questions and more.

In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Seth Shafer, who specializes in the streaming industry. Together, they talk about which streaming services — Netflix, Disney+, Peacock, Max, Paramount+ — gained or lost ground in 2023 in terms of subscribers. They also discuss changing strategies around advertising, password sharing, international rollouts and prioritizing profits over growth. Seth also gives a preview of Kagan projections around streaming ad revenue growth, and what those numbers mean for linear TV networks.

The new year promises to bring further changes to the streaming, broadband and wireless markets as incumbent operators and new entrants turn to next-generation technologies to compete for subscribers. MediaTalk host Mike Reynolds is joined by a trio of S&P Global Market Intelligence Kagan analysts: Seth Shafer explores how major players like Netflix and Amazon are navigating the ad-supported video-on-demand landscape; John Fletcher reveals the growing consumer satisfaction with fixed wireless services and the implications for traditional cable operators; and Lynette Luna emphasizes the significance of standalone 5G as a gateway to enhanced services and the pivotal role of AI in optimizing network operations. Tune in to learn what trends to watch in 2025.

In this episode, MediaTalk Host Mike Reynolds speaks to S&P Global Market Intelligence Kagan Principal Analyst Justin Nielson and Kagan Analyst Peter Leitzinger, who both specialize in the broadcast industry. Peter and Justin recently attended the National Association of Broadcasters' convention in Las Vegas, where they heard about and spoke about how the broadcast industry is changing. Cord-cutting is sending viewers back over the air, and sports teams are experimenting with new broadcast packages as the RSN model stumbles. At the same time, retransmission revenue growth is slowing, forcing station owners to look for their next big growth engine. Is datacasting the answer? What role can AI play? And what is going on with NextGen TV? Justin and Peter give us the inside scoop from the NAB Show 2024 on these topics and more.

In this episode, MediaTalk Host Mike Reynolds speaks to Peter Olsen, president of ad sales at A+E Networks. While not the biggest network owner, A+E is home to some of the most recognizable brands in the media business, notably the History Channel, A&E and Lifetime, among others. Peter discusses the national ad market, talks about A+E's distribution strategy in the streaming age and weighs in on the upfront, in which content providers look to sell linear and digital schedules to agencies and their clients ahead of the 2024/2025 TV season. A+E, like other network owners, is facing changing currencies in the ad market, competition from online video and a sluggish ad market. Find out how the company is responding and how the TV advertising market is evolving.