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Pub. DateTitleDuration
18 Sep 2024Demystifying Self-Publishing with Expert Liz Jalkiewicz00:44:49

Introduction: Welcome to today’s episode where we dive into the world of self-publishing with the guidance of Liz Jalkiewicz, a seasoned expert in Amazon self-publishing. (Spoiler alert: it’s easier than you think to get your own book published!) Whether you’re a dietitian, healthcare professional, or anyone interested in publishing your own work, this episode is packed with invaluable insights.

What You’ll Learn:

  • The Path to Self-Publishing: Liz shares her personal journey into the Amazon self-publishing space and how it has shaped her career.
  • Why Write a Book: Discover the transformative impact writing and publishing a book can have for professionals in the healthcare and nutrition fields.
  • Understanding Amazon KDP: A clear explanation of what Amazon Kindle Direct Publishing (KDP) is and why it’s a powerful tool for authors.
  • Choosing the Right Platform: Why Amazon KDP should be your go-to publishing platform and how it can amplify your reach and message.
  • Low and No-Content Books: Liz explains these types of books and discusses how they can serve as effective marketing tools.
  • Creating Engaging Content: Strategies for crafting books that not only engage but also funnel readers to your other offerings.
  • Beyond Book Sales: How to use your book to support broader business goals and expand your professional influence.
  • Navigating Challenges: Common pitfalls in self-publishing and tips on how to avoid them.
  • Expert Advice: Liz’s top piece of advice for anyone starting their self-publishing journey.
  • Getting Started: Practical first steps for aspiring self-publishers to take action today.
  • Closing: Liz provides a final takeaway that inspires and equips you to start your self-publishing journey with confidence.

 

Liz’s Resources:

https://thedietitianeditor.myflodesk.com/octoberworkshop

Bonnie’s Resources:

Thank you for joining us. We hope this episode helped inspire you to explore the world of self-publishing. Be sure to subscribe for more episodes to help you grow personally and professionally. Until next time!

05 Mar 2025Sound Advice: Building a Trusted Voice in Podcasts and Beyond with Melissa Joy Dobbins00:42:09

Episode Summary: In this episode of Media Savvy, we’re thrilled to welcome Melissa Joy Dobbins, RDN, LD, CDCES, a media powerhouse and the CEO of Sound Bites® Inc. Melissa is renowned for promoting smart nutrition based upon sound science and a hefty dose of common sense. As the host of the Sound Bites® Podcast for over a decade, she has celebrated more than 1 million downloads, offering her audience expert insights into topics ranging from fad diets to farming.

What You’ll Learn in This Episode:

  • How Melissa got her start in media and what drives her passion for science-based communication.
  • The secrets behind the success of her podcast, Sound Bites®, and how she maintains audience loyalty in a crowded podcasting space.
  • Strategies for simplifying complex nutrition science without sacrificing accuracy.
  • How to identify trustworthy trends and topics to cover in media while avoiding sensationalism.
  • Tips for dietitians to combat misinformation effectively and amplify their voices.
  • The ethical considerations and updated FTC guidelines every media professional should know.
  • Melissa’s insights into handling challenging interviews and staying composed under pressure.
  • Predictions for the future of nutrition communication and how dietitians can stay relevant with emerging technologies and AI.

 

Guest Bio: Melissa Joy Dobbins, RDN, LD, CDCES, is the CEO of Sound Bites® Inc., where she specializes in food and nutrition communication, training professionals to improve their media, presentation, and communication skills. Her Sound Bites® Podcast has been a trusted source of evidence-based nutrition information for over a decade. Melissa’s accolades include the Media Excellence Award from the Academy of Nutrition and Dietetics and Outstanding Nutrition Entrepreneur of the Year.

Links and Resources:

Bonnie’s Resources:

Don’t miss this engaging conversation packed with insights for dietitians, podcasters, and media professionals alike! If you enjoyed this episode, please subscribe to the Media Savvy Podcast, leave a review, and share it with your network. Connect with us on Instagram @BTDMedia and let us know your biggest takeaway! Your feedback means SO much!

 

22 Jan 2025Media/Press Kits Made Simple: What to Include and What to Leave Out00:20:46

In this episode of the Media Savvy Podcast, Bonnie Taub-Dix, MA, RDN, CDN, dives into the must-have tool for every professional looking to stand out: the media kit. Whether you're pitching a brand, a producer, or a reporter, a media kit is your gateway to making a lasting impression. Learn what essentials to include, what to leave out, and how to craft a media kit that truly showcases your expertise, credibility, and personality.

Bonnie also tackles hot topics like whether you should include pricing and social media numbers, sharing personal tips and strategies for maximizing your media kit’s impact. With practical advice and real-world examples, this episode is packed with actionable insights to elevate your media game.

What You’ll Learn:

  • The essential components of a media kit, including a compelling bio, contact details, high-resolution images, press coverage, and more.
  • Why curating your media highlights matters and how to choose what strengthens your brand.
  • What to avoid in your media kit, including outdated content and overwhelming information.
  • The pros and cons of including pricing and social media metrics in your kit.
  • Strategic tips for tailoring your kit to different audiences and keeping it up to date.

 

Quick Tips Mentioned in This Episode:

  • Consider creating separate kits for media and brands if your audiences have distinct needs.
  • Always ask about a company’s budget before quoting rates to avoid undervaluing yourself.
  • Balance professionalism with personality in your bio and visuals to stand out.
  • Keep it concise: a short, polished kit is more impactful than a long, cluttered one.

Creating a media kit is an investment in your professional future. Take these tips and start building a kit that will leave a lasting impression on the media, brands, and collaborators you want to work with! If you found this episode helpful, subscribe, leave a review, and share it with someone who’s ready to take their media presence to the next level. Follow me on Instagram @BTDmedia for more media-savvy insights.

 

Bonnie’s Resources:

26 Jun 2024Anna Medaris: From Editor to Freelance Pro - Mastering Journalism and Storytelling00:55:58

Get your notepads ready for a masterclass in journalism and storytelling as we chat with Anna Medaris, a maestro of the written word and a connoisseur of compelling narratives. From her hectic days in a newsroom as an Editor to navigating the dynamic world of freelancing, Anna reveals the ins and outs of a media career built on authenticity, diligence, and a an obvious talent for putting pen to paper.

In This Episode:

  • Anna's Writing Roots: Unearthing whether the legend of writers as childhood bookworms applies to her.
  • Editorial Evolution: Transitioning from US News to Insider and the roles' diverse demands.
  • Freelancing Freedom: The switch from structured environments to setting her own editorial agenda and what it’s like to BYOB (be your own boss).
  • Networking Nuances: How industry relationships shape a freelancer's opportunities and the art of the pitch and how those relationships prove to be invaluable throughout her career.
  • Freelance Fluctuations: The unpredictable rhythm of freelance life's highs and lows.
  • Deadline Discipline: Why beating, not just meeting, deadlines can make or break media relationships and decide whether your quotes make it to a story.
  • Credibility Checks: The hunt for expert sources in a world where influence is not always tied to expertise.
  • Story Sculpting: A peek into Anna's strategy and creative process for new articles.
  • Inspirational Ink: Finding the muse for stories and staying sharp in the journalism game.
  • Impactful Investigations: A personal recount of a story that resonated deeply with Anna.
  • Journalism's Journey: Predictions for the evolving landscape of health and wellness reporting.
  • AI in Journalism: Navigating the benefits and pitfalls of using AI in writing.
  • Audience Attunement: Crafting content that resonates with readers and simplifies complex topics especially those relating to health and wellness.
  • Wisdom for the Wordsmiths: Anna’s key advice for aspiring media professionals on how to stay savvy.

 

Resources Mentioned:

  • Anna Medaris on Instagram, X (Twitter), & LinkedIn: @annamedaris
  • Anna’s Website: annamedaris.com
 

Bonnie’s Resources:

Threads: https://www.threads.net/@bonnietaubdix   

About Our Guest:

Anna Medaris, a former editor turned fabulous freelancer, has made a name for herself with her insightful reporting and relatable writing style. Anna navigates the media world with an authenticity that resonates with readers and colleagues alike. She continues to craft stories that not only inform but also connect on a human level, proving that the best journalism is not just read; it's felt.

23 Oct 2024Confidence Chronicles Part 2: Let’s Slay Ten Confidence Killers Before They Do Damage00:17:00

Episode Summary: In this episode of Confidence Chronicles, Bonnie Taub-Dix dives deep into the sneaky confidence killers that show up when we least expect them—whether you’re preparing for a big media interview or simply sharing your expertise with the world. From the fear of rejection to second-guessing and even fear of success, Bonnie unpacks the emotional blocks that can derail your confidence and prevent you from stepping into your true potential.

QUICK ANNOUNCEMENT: 

If you’ve ever dreamed about working with media, it’s time to stop dreaming and start making it your reality!  And I have something special just for you!

 

For my Media Savvy listeners, I'm slashing the price of my Media Master course but this discount is only available until the end of October. 

 

This isn't just a course—it’s your stepping stone to mastering the spotlight and excelling at any interview — whether it’s for TV, social media videos, radio, podcasts, print or online platforms. If you order now it also comes with special bonuses like my pitching template and my detailed equipment list if you want to set up a home studio plus my media makeup favorites including where to buy my favorite makeup and how much it costs. 

 

If you want to elevate your media game and really make an impact, the time to act is now. Enroll today by just going to my website BetterThanDieting.com and hit the Media Course tab. Enter the code SAVE150 to grab your special discount at checkout  OR go to btdmedia.teachable.com/p/media-masterclass, and let's start this journey together. Enter SAVE150 at checkout and let’s ignite your media career today!

 

C’mon — let’s ignite your media career and turn your credibility into visibility. You’re just a step away from getting YOUR name in the news! Enroll today and start your journey to becoming media-savvy.

----

 

Through personal stories, Bonnie shares her own challenges with these confidence killers and reveals actionable tips to squash them before they do any damage. This episode is packed with practical advice for anyone struggling to find their voice—whether in front of a camera or behind the scenes.

In This Episode, You’ll Learn:

  • How fear of rejection can stop you from embracing your abilities.
  • Why seeking approval from others kills your authentic confidence.
  • The hidden dangers of second-guessing and how to break free from it.
  • Why both fear of failure and fear of success can hold you back.
  • The perfectionism trap and how progress, not perfection, is the key to moving forward.
  • How media messages and comparison culture erode your confidence and how to overcome it.
  • Why support from family and colleagues might not always be there—and why that’s okay.
  • How to balance ambition and relationships when your success feels threatening to others

If you found this episode helpful, share it with someone who could use a confidence boost! And don’t forget to subscribe to Media Savvy for more empowering strategies. Together, we can silence those confidence killers and rise above them. You’ve got this! Remember: You get to decide how far you go, how hard you push, and how bright you shine.

Bonnie’s Resources:

 
02 Oct 2024Mastering the Art of Storytelling: Aly Walansky, Superstar Scribe of the Media World00:37:31

Join us on this inspiring episode of the Media Savvy Podcast as we delve into the world of journalism with the incredible Aly Walansky, a journalist who has mastered the art of captivating audiences across a vast range of media platforms. From lifestyle to hard news, Aly’s versatility and insightful storytelling have made her a standout figure in today’s media landscape.

What You'll Learn in This Episode:

  1. Early Inspirations: Discover Aly’s journey from a young enthusiast to a leading voice in journalism. What ignited her passion for writing, and how did she find her path in this competitive field?
  2. Adapting to Audiences: Aly discusses how she tailors her writing style to connect effectively with diverse audiences, ensuring her content resonates whether she’s exploring financial advice or health trends.
  3. AI in Writing: Hear Aly’s perspective on using artificial intelligence in journalism. How has technology influenced her writing process and the quality of her work?
  4. Conquering Interview Nerves: Learn how Aly handles the jitters before big interviews and her strategies for staying calm and collected under the spotlight.
  5. Staying Productive: Aly shares her personal techniques for maintaining focus and productivity when deadlines loom, from managing distractions to optimizing her workspace.
  6. Tackling Tough Assignments: Even the best get assignments they’re not thrilled about. Aly reveals how she approaches less appealing topics while still delivering stellar content.
  7. Embracing Independence: Aly explains the significance of her Substack platform, how it empowers her independence, and its impact on her professional relationships and content delivery.
  8. Crafting the Perfect Pitch: Gain insights into Aly’s pitching process. What makes a pitch irresistible to editors, and how can freelancers overcome the fear of rejection?
  9. Qualities of a Dream Interviewee: What do journalists look for in their perfect subject? Aly outlines the traits that make someone stand out during an interview.
  10. Secrets of Versatile Writing: Aly divulges her secrets to handling a broad range of topics with ease and confidence.
  11. Messages to Younger Self: Aly reflects on what advice she would give her younger self, offering a unique glimpse into her personal growth and evolution.
  12. Advice for Aspiring Journalists: In a rapidly changing industry, Aly shares invaluable advice for those looking to make a mark in journalism today.

Connect with Aly Walansky:

 

Thank you for tuning into the Media Savvy Podcast. If you enjoyed this episode, please subscribe and share it with others who might appreciate Aly’s profound insights into journalism and storytelling. Don’t miss our next episode for more enriching conversations with media experts!

Bonnie’s Resources:

22 May 2024Authentically Joy: Joy Bauer’s Journey from Nutrition Expert to Media Stardom01:02:56

In today's flavorful episode of Media Savvy, we're dishing out a hearty helping of inspiration with Joy Bauer, the dietitian who's transformed the way America views health and wellness. Joy takes us through her career, from clinical beginnings to becoming a household name, all while serving up the nutrition advice we've come to trust and appreciate.

In This Episode:

  • Nutritional Beginnings: Joy reflects on her start in nutrition and dietetics. Her hard work and dedication to her profession paid off big time, never thinking of being on TV during those years.
  • Media Moves: The transition from clinical dietitian to media maven and her pre-TODAY show experiences that brought her to where she is TODAY!
  • Media Training and Talent: Joy reveals whether she had formal media training and how she connects so naturally with her audience.
  • Spotlight on the TODAY Show: The story behind Joy's leap to TV fame…here’s how it happened.
  • Management and Teams: The beauty of having a strong team behind you so that you can do what you do best. 
  • Evolving with the Media: Joy’s take on the seismic shifts in the media landscape, her social media strategies, and content creation.
  • TODAY Show Topics: Inside scoop on how she stays on the pulse of nutrition trends and collaborates with the show on content.
  • On-Air Choices: Selecting topics for the TODAY show and the pros and cons of navigating the diet trend minefield.
  • Fashion in the Frame: Joy's approach to being camera ready, dressing for media and standing out with style.
  • Audience Engagement: The importance and challenge of speaking to everyone in your audience. 
  • Steadfast in Sensation: Joy’s unwavering philosophy on nutrition and wellness amid industry fads.
  • Combatting Camera Jitters: Joy’s tips for staying serene in the spotlight.
  • Inspiring Aspirations: Joy talks about what it's like to hold the dream job in media and gives us a sneak peek at upcoming projects.
  • Media Wisdom for the Future: Advice from Joy for those looking to carve a path in media.
  • Parting Nutritious Nuggets: Joy shares where listeners can follow her journey and find her healthful advice.

 

Resources Mentioned:

  • Joy Bauer's Official Website: JoyBauer.com
  • Joy on Social Media: @joybauer
  • Stay tuned for Joy’s exciting new venture

 

Bonnie’s Resources:

Threads: https://www.threads.net/@bonnietaubdix 

 

About Our Guest:

Joy Bauer is the nutrition powerhouse who's blended science, media, and a sprinkle of star power to become one of the most recognized dietitians in the country. With a career that's as nourishing as it is glittering, Joy continues to be the trusted voice guiding Americans toward healthier living. Whether it's on the TODAY show, social media, or in her numerous books, Joy's advice is as digestible as it is sensible.

 
24 Jul 2024Pitch Perfect: The Art of Brand & Talent Matching with Parker Wallace00:53:49

Prepare to dive into the world of media matchmaking with the Emmy-nominated culinary-lifestyle expert and entrepreneur Parker Wallace. In this episode of the Media Savvy Podcast, Parker opens up about her unique career trajectory that merges the roles of talent broker and talent, her passion for connecting talents (particularly dietitians) with brands, and the secret sauce behind successful brand partnerships.

In This Episode:

  • Creating a Unique Niche: Parker shares the spark that led to the founding of her talent brokerage, including why she chooses to represent dietitians.
  • Media's View on Dietitians: Addressing the recent portrayal of dietitians in media and how brand partnerships can showcase the profession positively.
  • Matching Talent with Brands: The intricate process of ensuring a perfect fit between talent and brand campaigns.
  • Behind-the-Scenes Magic: A look at what goes into producing a flawless 3-minute segment.
  • Staying Ahead in Brand Partnerships: Adapting strategies to stay relevant in the ever-evolving landscape of marketing and media including its challenges.
  • Tools of the Trade: Parker's must-have gadgets and practices that fuel and cement her success.
  • Energy in the Spotlight: The importance of infusing fun-loving energy into on-camera work.
  • Social Media Savvy: Leveraging social platforms for project amplification and content engagement.

 

Resources Mentioned:

  • Good Life Television: @officialgoodlifetv
  • Parker's Social Media Channel: @parkersplate
  • Parker’s email: parker@parkersplate.com

 

Bonnie’s Resources:

Threads: https://www.threads.net/@bonnietaubdix 

 

About Our Guest:

Parker Wallace is an Emmy nominated journalist turned culinary-lifestyle expert and entrepreneur. With a career that has spanned across television, writing, and political reporting, Parker brings a wealth of experience and energy to every project she touches. Through her work with Good Life Television, Parker dedicates herself to training and booking talents for campaigns that capture the attention of any audience.

07 Aug 2024Steer the Story: Bonnie Taub-Dix Reveals 3 Techniques to Conquer Any Interview00:08:35

If you’ve been watching political shows of late, and I don’t know how you can avoid them, I’m sure you’ve noticed how frustrating it is when a guest is asked a question and they answer with a completely different answer that had nothing to do with the question. You know what I mean? It drives me crazy.

However — there are times during YOUR interviews when it’s important to know how to pivot and dance away from a difficult question or a topic that you don’t want to talk about. And that’s what we’re going to address today.

In this episode, Bonnie Taub-Dix discusses how to handle difficult questions during media interviews. She introduces three powerful techniques: bridging, flagging, and hooking.

 

In This Episode:

  • Learn how to pivot or dance away from difficult questions during media interviews.
  • Bridging is a technique that allows you to transition from the interviewer's question to your own key messages
  • Flagging is a way to signal important information to the audience.
  • Hooking involves using compelling information or questions to keep the interviewer and audience engaged.

These 3 techniques can help you control and steer your media interviews, ensuring that your key messages are communicated effectively.

 

Bonnie’s Resources:

04 Dec 2024Unmasking Myths with Jaclyn London: A Crusade Against Nutrition Misinformation00:52:20

Introduction: In today’s episode of the Media Savvy Podcast, we’re joined by the fearless Jaclyn London, a dietitian renowned for her bold stance against nutrition myths and misinformation. Jaclyn shares her insights on the importance of credibility, the challenges of countering false claims, and how to empower yourself to be a beacon of truth in the media frenzy.

What You’ll Learn:

  • The Catalyst for Action: Discover what drove Jaclyn to start challenging widespread nutrition myths.
  • Confronting Misinformation: Learn about the challenges Jaclyn faced and how she tackles misinformation head-on.
  • Maintaining Credibility: Jaclyn reveals her strategies for ensuring accuracy and maintaining trust with her audience.
  • Critical Thinking Skills: Tips on how to critically assess nutrition information and identify credible sources.
  • Debating with Diplomacy: Strategies for handling disagreements professionally and effectively in the field of nutrition.
  • Becoming a Trusted Source: Steps to build your reputation as a reliable resource in media.
  • Inspirational Mentors: Jaclyn discusses influences and mentorships that shaped her approach to media and nutrition.
  • Social Media’s Double-Edged Sword: The impact of social media on public discourse around diet and health.
  • Personal Drive: What keeps Jaclyn motivated in her quest to debunk health myths.
  • Empowering the Audience: Actionable advice for listeners to become discerning consumers and confident commentators in their areas of expertise.

Closing Thoughts: Jaclyn London not only educates us on the dangers of misinformation but also inspires us to raise our voices against it. Tune in to learn how you can make a difference and help foster a more informed and healthier society. 

Don’t forget to subscribe to our podcast, leave a review, and share this episode with anyone who wants to learn how to stand firm in their truth in the face of myths and misinformation.

Jaclyn London’s Resources:

Website: https://www.jaclynlondonrd.com/

Instagram: @jaclynlondonrd 

Book: Dressing on the Side: https://www.amazon.com/gp/product/1538747456?tag=hacboogrosit-20 

Bonnie’s Resources:

08 Jan 2025The Power of Partnerships: The Ups and Downs of Collaboration with Elizabeth Ward and Hillary Wright00:39:07

In this episode of the Media Savvy Podcast, I’m joined by Elizabeth Ward and Hillary Wright, the dynamic duo known as "The Menopause Dietitians." Together, they’ve become trusted voices in the nutrition space, tackling the often-overlooked topic of menopause and empowering women to navigate this stage of life with confidence and clarity.

We dive into how they identified and built their niche, the challenges and rewards of working as partners without losing their own individual identities. Whether you're a dietitian, a writer, or simply curious about what makes a great collaboration thrive, this episode is packed with insights, practical advice, and inspiration. They don’t hold back on their take on this topic.

 

What You’ll Learn in This Episode

  • How Elizabeth and Hillary teamed up to create "The Menopause Dietitians" brand.
  • Why menopause nutrition is a crucial yet underserved topic.
  • The pros and cons of working with a partner in business and media.
  • Tips for identifying a niche and building your reputation around it.
  • The role of media training in their success.
  • How their individual books contribute to their collective work.
  • Advice for anyone considering collaboration or working with a partner.

 

Links and Resources

  • Connect with Elizabeth Ward: @ewardmsrd
  • Connect with Hillary Wright: @hwrightrd
  • Learn more about "The Menopause Dietitians": @menopausedietplan
  • Elizabeth Ward’s book: Expect the Best: Your Guide to Healthy Eating Before, During, and After Pregnancy 
  • Hillary Wright’s book:The Prediabetes Diet Plan: How to Reverse Prediabetes and Prevent Diabetes through Healthy Eating and Exercise
  • The Menopause Diet Plan: A Natural Guide to Managing Hormones, Health and Happiness, by Hillary Wright & Elizabeth Ward

 

Key Takeaways

  • "Partnerships are most successful when you balance strengths and have open communication."
  • "Media training can elevate your message and make your expertise stand out."
  • "Don’t underestimate the power of identifying and serving a niche market.”

Bonnie’s Resources:

 

Let’s Connect!

Love this episode? Don’t forget to subscribe to the Media Savvy Podcast! Follow me on Instagram @BTDmedia for more media tips and updates.

 

05 Sep 2024Stefani Sassos: Navigating Magazine Media and Mastering the Art of the Pitch00:39:53

In today’s energizing episode of Media Savvy, we sit down with Stefani Sassos, the power behind nutrition and fitness at Good Housekeeping Magazine. Stefani shares her unique blend of expertise and heartwarming authenticity, lifting the veil on the life of a media-savvy nutritionist who can make working with media never seem like a 'heavy lift’ while never leaving her Big Fit Greek ethos behind!

In This Episode:

  • Stefani’s Start: How a career in clinical dietetics surprisingly transitioned to the world of media.
  • Kindness in Media: The role of faith and family values in shaping Stefani's approach to work and creativity.
  • A Day in the Life at Good Housekeeping: The unexpectedly rich and varied tasks of a Nutrition & Fitness Director.
  • Media Training: Where Stefani honed her skills for the spotlight and the mentors who guided her.
  • Challenges and Triumphs: Navigating high-pressure situations and celebrating rewarding media projects.
  • Trendsetting in Media: Staying ahead of the curve and making content stand out across platforms.
  • The Perfect Pitch: What catches Stefani’s eye among hundreds of pitches and how she chooses her go-to resources. Also get a glimpse here of what not to do if you want to get your name in the news!
  • Fitness as a Superwoman: Balancing a hectic schedule with staying strong and fit, even during pregnancy.
  • Advice for Aspiring Media Pros: Stefani’s wisdom for those looking to make their mark in magazine media.

 

Resources Mentioned:

  • Good Housekeeping Magazine
  • Stefani Sassos’ Social Media Profiles
  • Good Housekeeping’s Snack Awards List

 

Bonnie’s Resources:

Threads: https://www.threads.net/@bonnietaubdix 

 

 

About Our Guest:

Stefani Sassos, MS, RDN, CDN, the Nutrition & Fitness Director at the Good Housekeeping Institute, is a registered dietitian, certified personal trainer, and an exemplar of fitness and nutrition expertise. Her dedication to evidence-based content empowers millions to make informed choices for a healthier life. Between CrossFit sessions and family time, Stefani is a driving force for trustworthy health information and a testament to living a balanced life.

19 Feb 2025Media Savvy with Bonnie Taub-Dix – 3 Media Mistakes Holding You Back (and How to Fix Them)00:15:57

Episode Title: 3 Media Mistakes Holding You Back (and How to Fix Them)

Host: Bonnie Taub-Dix, RDN, Media Coach & Author

Episode Summary:

If you’re a dietitian or health professional trying to break into media but feel like you're constantly overlooked, this episode is for you! In today’s show, I’m tackling 3 major media mistakes that might be holding you back—and, more importantly, how to fix them.

Whether you struggle with overcomplicating your message, feeling nervous on camera, or not knowing what to pitch, I’ve got practical, real-world strategies to help you step up your media game.

What You’ll Learn in This Episode:

 Mistake #1: Jargon Overload – How to simplify your message so it’s digestible, engaging, and quotable.  Mistake #2: Lack of Confidence – Why media success isn’t about being perfect—it’s about being prepared.  Mistake #3: Not Knowing What to Pitch – How to craft compelling pitches that make journalists want to feature you.

Episode Highlights:

 The biggest reason dietitians don’t get quoted in the media (and how to change that)  Why speaking like a research paper will get you passed over for interviews  My best trick for sounding polished on camera—without memorizing a script  How to make your pitches so good that journalists can’t ignore them  The simple formula for turning vague topics into specific, media-friendly pitches

Resources & Links:

 Work with me! Want to get featured in the media and own your interviews like a pro? I can help.  Take my media training course – How to Work with Media and Make Media Work for You walks you through everything you need to become media-savvy. Get the details [here].  1:1 Media Training – Need personalized coaching? I offer one-on-one media training sessions to help you fine-tune your pitches, prep for interviews, and sharpen your media presence. Email me at mediasavvybtd@gmail.com or DM me on Instagram @BTDmedia to book a session!

Let’s Connect!

 Have questions or media challenges? DM me on Instagram or email me—I’d love to hear from you!  Subscribe to the Media Savvy Podcast so you never miss an episode.  Get more media insights—Sign up for my newsletter for expert tips delivered straight to your inbox.

Thanks for tuning in, and remember—your voice deserves to be heard! 

 

Bonnie’s Resources:

28 Aug 2024From Pitch to Published: How to Get Noticed and Land Media Coverage Like a Pro00:22:04

Welcome to another dynamic episode of the Media Savvy Podcast—the go-to place for boosting your media skills and transforming yourself into an expert who can't be ignored! I'm Bonnie Taub-Dix, and today, we're diving deep into the fine art of pitching to the media.

In This Episode:

  • The Power of Self-Promotion: Understand why being quoted can be more influential than writing full articles.
  • Secrets to Crafting Magnetic Pitches: Learn how to create pitches that not only get noticed but make journalists seek you out.
  • Turning Quotes into Opportunities: Discover how a simple quote can lead to lucrative partnerships and elevate your career.
  • The anatomy of a standout pitch: We’ll dish out the details of a captivating pitch and what makes it work and how to replicate success.
  • Mastering the Subject Line: Why your email's first impression could be your ticket to success.
  • Strategic Pitching: Get actionable tips on aligning your pitches with media outlets to dramatically increase your acceptance rate.
  •  

Bonnie’s Resources:

 

  • Subscribe and Leave a Review: Help us reach more listeners like you by subscribing and rating us on your favorite podcast platform!

A BIG Thank You:

  • Thanks so much for tuning into the Media Savvy Podcast. Remember, your message matters—let’s make sure it gets heard!
 
19 Mar 2025Boost Your Business Through Media with Bonnie Taub-Dix: Strategies for Credibility & Clients00:15:43

Media doesn’t just give you exposure—it gives you authority. And when leveraged strategically, that authority can open doors, attract clients, and position you as a trusted expert in your field.

In this episode of The Media Savvy Podcast, I’m sharing:  How my media appearances transformed my career  The #1 mistake people make after landing media features  How to leverage media to boost credibility and business growth  Why playing the long game is more powerful than chasing trends

The media world moves fast, but opportunities don’t just happen—you create them. Learn how to step into the spotlight with confidence and turn media features into tangible business success.

Ready to take your media presence to the next level? My course, "How to Work With Media & Make Media Work for You," gives you step-by-step strategies to land features, secure partnerships, and build long-term credibility.

Join now!  https://btdmedia.teachable.com/p/media-masterclass

Bonnie’s Resources:

29 May 2024Bonnie Taub-Dix: From Unexpected Beginnings to Media Mastery - A Trailblazer's Guide to Limitless Success00:24:03

Welcome to the premiere solo episode of the Media Savvy Podcast! I’m Bonnie Taub-Dix, your guide on this journey to mastering the media landscape. In this episode, I’m taking you behind the scenes of my own path—how a surprising event led me to become a dietitian nutritionist and inadvertently thrust me into the media spotlight. From building a thriving private practice to becoming a national spokesperson and starting my media training business, I’ll share the secrets and strategies that helped me and can help you transform your career. Plus, stay tuned for a chance to win a free consultation to boost your media presence!

In this Episode:

  • The Spark of a Career: Discover the unexpected event that inspired me to pursue a career as a dietitian nutritionist and how it set the stage for everything that followed. 
  • Accidental Fame: Hear about the serendipitous journey that got me featured in the media while managing a full-time job, and what you can learn from my experiences. 
  • Building a Business: Learn the secret strategies behind the successful growth of my private practice—tips and tactics you can use to develop your own. 
  • The Spokesperson Effect: Find out why serving as a national spokesperson acts like a magnet for reporters and how it can elevate your professional profile. 
  • Career Transformation Through Media: Explore how media coverage has the power to change the trajectory of your career and how you can leverage it to your advantage. 
  • Brand Collaborations: Uncover the extensive opportunities available when partnering with brands, and how these collaborations can generate mutual benefits and attention.
  • Satellite Media Tours (SMT): Get an insider’s look at what a Satellite Media Tour involves, why it’s one of the most stressful yet rewarding aspects of working with brands and media.
  • Handling Media Inquiries: Learn the best practices for responding to reporters' queries effectively and maintaining your professionalism under pressure.
  • The Value of Newsletters: Discover why my newsletters are a treasure trove of ideas and inspiration for your own media efforts and how they can help you stay ahead.
  • Why I Teach Media Savvy: Uncover the surprising reason behind the inception of my media training business, and how this venture has become a passion project aimed at empowering others.
  • Win a Free Consultation!: Find out how you can enter to win a personal consultation with me to help catapult your name into the news and build a successful business.

Bonnie’s Resources:

            Threads: https://www.threads.net/@bonnietaubdix 

About Bonnie Taub-Dix:

I'm an award-winning author, registered dietitian nutritionist, and media personality, celebrated for my Media Savvy podcast, my book "Read It Before You Eat It – Taking You from Label to Table" and my website BetterThanDieting.com.  My media expertise has been featured in thousands of stories in all forms of media, including television, radio, and podcast shows, as well as print and online platforms. It is through this mastery of media that makes me dedicated to coaching others through media training and courses, empowering them to excel in the spotlight. Beyond my professional accomplishments, I enjoy creating heartwarming recipes as well as pursuing my passions for painting and writing. My profound commitment to the intersection of food and communication defines my remarkable career...and now I want to teach YOU how to get your name in the news!

05 Feb 2025From Kitchen to Camera: Raeanne Sarazen’s Guide to Recipe Writing and Media Mastery01:00:15

In this episode of the Media Savvy Podcast, I had the pleasure of chatting with Raeanne Sarazen, the award-winning author of The Complete Recipe Writing Guide. Raeanne is not just a recipe-writing expert; she’s a seasoned food stylist and media personality who had embraced the limelight even before the release of her book. We delve into her journey from a reluctant media participant to a confident and sought-after interviewee, while uncovering the secrets behind crafting impeccable recipes and mastering the art of food styling.

Whether you’re an aspiring food writer, a seasoned stylist, or just curious about what it takes to write recipes for publication, this episode is packed with actionable tips and inspiring advice. Raeanne’s honesty about her challenges and triumphs in media will resonate with anyone looking to elevate their career.

Oh — and you’ll also see why Raeanne almost made me cry! 

 

What You’ll Learn in This Episode:

  1. Raeanne’s journey into recipe writing and what inspired her award-winning book.
  2. How Raeanne overcame her initial discomfort with media interviews and her tips for stepping into the spotlight.
  3. The key elements editors look for in a recipe and how to avoid common pitfalls.
  4. How to balance creativity with precision when writing recipes for publication.
  5. Tips for adapting recipes for different platforms: cookbooks, magazines, blogs, and brand collaborations.
  6. Raeanne’s process for preparing for media interviews, including food demos and crafting memorable soundbites.
  7. Top three tips for food styling that will make your dishes shine on camera.
  8. Advice for aspiring recipe developers and food writers on where to start and how to stand out.

 

Quote from the Episode:

  • "The story behind the recipe is just as important as the ingredients themselves." – Raeanne Sarazen

 

Raeanne’s Resources:

 

Bonnie’s Resources:

 

Let’s Connect!

For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!

Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark. 

20 Nov 2024Silence the Stress: How to Beat Media Anxiety00:14:11

Host: Bonnie Taub-Dix, MA, RDN, CDN Podcast: Media Savvy

Episode Overview: Feeling anxious about TV, radio, or print interviews? You’re not alone! In this episode, I share proven strategies to turn nerves into confidence and shine in any media setting because even the calmest-looking interviewee may be silently trembling, and you’d never know it.

Bonnie knows firsthand how those butterflies in your stomach can feel more like a swarm of bees but she doesn’t let those feelings distract her from what she needs to accomplish or from getting her messages out there. Staying sharp and focused is especially important when you’re representing brands.

What You’ll Learn:

  • TV Interviews: Why they’re intimidating and how to prepare, from picking the right attire to mastering body language and breathing techniques.
  • Radio/Podcast Interviews: Tips for voice control, staying engaging, and using bullet-point notes to sound natural.
  • Magazine/Print Interviews: How to be concise, avoid jargon, and beat, not meet deadlines to ensure your quotes are featured.

Key Takeaway: Preparation and a positive mindset are your secret weapons. Embrace your nerves, use them as fuel, and remember: confidence grows with every step you take.

Call to Action: Subscribe to Media Savvy for more insider tips, and share your media experiences — exciting and exhausting —  with me on Instagram @BTDmedia!

Teasers: Next up: how to stand out with your message, the importance of a media kit, and getting press coverage even without a huge following.

Bonnie’s Resources:

     
08 May 2024Media Magic: Dawn Jackson Blatner on Spreading Joy & Wellness in Media00:52:29

Dawn Jackson Blatner, RDN, is a dynamo in the field of nutrition and wellness, recognized for her boundless enthusiasm and commitment to bringing joy into every aspect of her work. Whether she's crafting candles, donning a mermaid costume, or sharing her expertise on a reality show, DJ's approach to healthy living is infectious and effective. With a philosophy that's as practical as it is fun, DJ inspires her audience to embrace a joyful, balanced lifestyle.

In This Episode:

 DJ's Origin Story: DJ shares her journey to becoming a dietitian and reminisces about her first experience in the media spotlight.  Reality TV Insights: Get an exclusive behind-the-scenes look at DJ's experience on a reality TV show and how it shaped her future endeavors.  Thinking Outside the Box: Discover DJ's unconventional approach to nutrition and how it resonates with the brands she partners with and why they keep coming back to her.  The Business of Joy: Learn how DJ incorporates joy into her work and why it's a fundamental component of health and wellness.  Media Savvy: DJ divulges her secrets to keeping presentations fresh and engaging, and how she uses different platforms to connect with her audience.  Looking Ahead: Hear about DJ's aspirations and her "reach-for-the-stars" goal.  Top Tip: Dawn’s top tip is, “Media is a place where people get educated, entertained, and inspired and so when I work with media -- I want to make sure I’m doing all those things and most importantly, I want to make sure my audience gets my message and that they’re inspired to act.

Guest’s Resources:  Dawn Jackson Blatner's Website: https://www.dawnjacksonblatner.com/  Follow Dawn on Instagram: @dawnjacksonblatner  Buy "The Flexitarian Diet": https://www.amazon.com/Flexitarian-Diet-Vegetarian- Healthier-Prevent-ebook/dp/B001FA0OAK  Buy "The Superfood Swap": https://www.amazon.com/Superfood-Swap-Without-C-R-P/dp/0544535553  Follow Dawn on Instagram: @dawnjacksonblatner

Bonnie’s Resources:  Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Follow Bonnie on Social Media: Instagram: @bonnietaubdix and @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table  Get in touch: mediasavvybtd@gmail.com

Media is a place where people get educated, entertained, and inspired and so when I work with media -- I want to make sure I’m doing all those things and most importantly, I want to make sure my audience gets my message and that they’re inspired to act.

18 Dec 2024Bonnie Taub-Dix: The Niche Dilemma: How to Stand Out Without Boxing Yourself In00:15:07

Welcome back to the Media Savvy Podcast! In this episode, we’re tackling a big question that stirs up debate across industries: Should you niche down your business, and if so, how far is too far?

As someone who has built a career blending my expertise in nutrition and media, I’m sharing insights from my own journey to help you find the perfect balance between standing out in your field and leaving the door open for growth.

Whether you’re a dietitian, entrepreneur, coach, or professional in any field, this episode is packed with actionable advice to help you decide if narrowing your focus is right for you — without boxing yourself in.

 

What You’ll Learn in This Episode

  1. What Does It Mean to Niche Down?
  • Defining your niche as a unique specialty that intersects your passions and expertise.
  • Examples from nutrition, tech, and other fields.
  1. The Benefits of Niching Down:
  • Establishing yourself as the go-to expert in your field.
  • Reducing competition and simplifying your marketing efforts.
  • How niching down can open doors to media opportunities, partnerships, and more.
  1. The Risks of Over-Niching:
  • Why being too specific can limit your market and stifle growth.
  • The importance of flexibility and avoiding the trap of branding yourself too narrowly.
  1. Finding the Sweet Spot:
  • Practical steps to balance focus and flexibility in your business:
    • Conducting market research.
    • Aligning your niche with your passions and skills.
    • Starting small and expanding gradually.
    • Staying adaptable as trends and interests evolve.
  1. Personal Examples:
  • How I’ve embraced my dual niche in nutrition and media to create a sustainable, rewarding career.
  • Why I recommend using your name as your brand to maintain flexibility.

 

Memorable Quote from This Episode:

“Your niche should give you focus, not limitations. It’s not about shutting doors — it’s about opening the right ones.”

 

Bonnie’s Resources:

 

Let’s Connect!

If you found this episode helpful, please subscribe and leave a review! Your feedback means the world to me, and it helps others discover the podcast. Share this episode with a friend or colleague who’s wondering if niching down is the right move for them.

Thank you for tuning in to the Media Savvy Podcast! Until next time, keep shining and making your mark. 

 

10 Jul 2024Ellie Krieger: Cooking Up Media Fame with a Heaping Side of Sincerity00:47:01

In this episode, Ellie Krieger show us where nutrition wisdom meets culinary excellence and how she’s brought that to her media journey. Ellie, a James Beard Award-winning author, host of hit shows like "Healthy Appetite" on Food Network and "Ellie's Real Good Food" on Public Television, shares her approach to a life where, as she so perfectly says: “In my food world, there is no fear or guilt, only joy and balance.” Listen in to see how Ellie became a superstar based upon a foundation of authenticity and trust.

In This Episode:

  • Ellie's Nutritional Philosophy: Unveiling the mantra of joy and balance in Ellie's food world.
  • The Dietitian's Dilemma: Addressing the challenges faced by dietitians in the clinical field and what it’s like to play a role in attaining and maintaining brand partnerships as well as how to select brand partnerships that resonate with personal values.
  • Cutting Through Diet Culture: Ellie discusses the nuances of diet culture in our society and her take on the anti-diet movement.
  • Science Meets Food: Discover how Ellie stays at the forefront of nutritional science to inform her audience.
  • Beyond Food Trends: Learn how Ellie's responsible influence steers clear of fads while still captivating audiences and learn her strategy to which recipes she creates and why. Ellie also shares approach to food trends and maintaining integrity in media messages.
  • The Art of Cooking and Food Photography: Peek into Ellie's kitchen after a busy day and her process of working with professional photographers.
  • Managing Media and Content Creation: Insights into Ellie's methods for juggling various media platforms and why it’s important to have different income streams.
  • Do You Need a Team: We discuss the pros and cons of hiring an agent or manager in a media career.
  • Newsletter Nuances: The strategy behind Ellie's engaging Substack newsletter, what makes it so special and what differentiates a paid vs free menbership.
  • Future Flavors: Exciting projects Ellie has on the horizon.
  • Media Wisdom: Ellie shares invaluable advice for those looking to make their mark in the media landscape
  • Top Tip: “Live a creative life and don’t worry about perfection — that’s what pushes us and helps us grow and make really cool things happen.” 

 

 

Resources Mentioned:

 

Bonnie’s Resources:

Threads: https://www.threads.net/@bonnietaubdix 

25 Sep 2024Networking Naturally: Mastering Any Social Scene with Ease00:17:00

Welcome: Bonnie Taub-Dix, host of the Media Savvy Podcast, welcomes listeners to a new episode focused on effective networking at industry conventions.

Today's Topic: Today’s topic highlights networking at large events like the Food & Nutrition Conference and Expo (FNCE), but the tips we’re talking about here can really apply to any social situation that requires schmoozing — whether it’s a work-related conversation or cocktail parties.  Bonnie shares her personal experiences and offers insights into making meaningful connections, even when it's overwhelming.

Key Highlights:

  1. Before the Event:
  • Business Cards: Importance of having business cards, preferably with a photo to make a memorable impact.
  • Elevator Pitch: Tips on crafting a concise and compelling personal brand slogan.
  • Media Kit: Advice on preparing a simple yet informative media kit to share with potential connections.
  1. Packing Tips:
  • Recommendations for what to pack to ensure you come across as professional and prepared. Includes essentials like notepads, chargers, and appropriate attire.
  1. At the Event:
  • Confidence is Key: Encouragement to approach the event with confidence, which is crucial for making good impressions.
  • Asking Questions: The importance of being curious and engaging genuinely with others, especially media professionals.
  • Navigating the Expo: Strategies for making the most out of walking the expo floor, including taking notes and photos for future stories.
  1. After the Event:
  • Follow Up: The significance of following up with new contacts through personalized messages and proposing next steps.
  • Social Media Engagement: How to use social media to maintain and strengthen connections made during the event.

Conclusion: Bonnie wraps up by emphasizing the exciting and invigorating aspects of networking, despite its challenges. She encourages listeners to view each interaction as a mini-interview and to remain authentic.

Be sure to grab the tip sheet Bonnie mentioned: “Confidence - How to Find Your Voice and Lose Your Insecurity to Build Your Media Business”. Go here: https://bit.ly/BTDMediaMakers 

 

Bonnie’s Resources:

11 Sep 2024Confidence Chronicles Part 1: From Shy to Shine — Lessons to Help You Overcome Self-Doubt and Step into Your Strength00:18:34

Episode Summary: In this powerful episode of the Media Savvy Podcast, host Bonnie Taub-Dix takes you on a personal journey from shy and insecure to thriving in the media world. If you’ve ever felt like confidence is something other people have but not you, this episode is for you. Bonnie shares heartfelt stories from her own life, from childhood insecurities to overcoming self-doubt in her career as a media expert. You'll learn how confidence is a skill that anyone can build—and discover practical tips to help you step into your strength.

Whether you’re a seasoned professional or just starting out, this episode will show you how to silence the self-doubt that’s holding you back and replace it with confidence that sticks.

In This Episode, You’ll Learn:

  • How Bonnie went from a shy, introverted child to a successful media professional.
  • The reality of imposter syndrome, even for experienced experts.
  • Personal stories about overcoming fear, including Bonnie’s creative solution for handling a live demo!
  • 5 practical ways to boost your confidence without needing to see a therapist:
  1. Embrace Your Unique Journey – Use your personal experiences as a foundation for confidence.
  2. Talk About What You Know – Authenticity is your greatest asset.
  3. Own Your Titles – Stop waiting for validation; step into your role as an expert.
  4. Get Off the Comparison Roller-Coaster – Compare yourself only to your own progress.
  5. Prepare for Success – Create a comfort zone before facing challenges, so you can perform at your best.

If you enjoyed this episode, don’t forget to subscribe to the Media Savvy Podcast so you don’t miss the next installment of the Confidence Chronicles series! Please leave a review and share this episode with someone who could use a confidence boost. Your support helps spread the word and keep the confidence conversation and media making going.

Bonnie’s Resources:

26 Apr 2024Media Savvy Trailer00:01:37

The Media Savvy podcast will take you behind the scenes where the best in the business, from traditional TV experts to social media gurus, will be sharing their secrets to becoming a pro in the media. You’ll hear from seasoned journalists, producers, speech coaches, podcasters and social media superstars. And BTW… they’re not just going to tell you WHAT they did to get their names in the news — they are going to show you WHY and HOW building your reputation in media can also boost your business!

02 Apr 2025What’s Hot, What’s Not: Shannon Crocker on Spotting Trends That Matter00:39:03

Episode Summary: In this trend-forward episode of the Media Savvy Podcast, Bonnie chats with Shannon Crocker—dietitian, professional home economist, and trendspotter extraordinaire—about how staying ahead of the curve can elevate your media game. Shannon shares how to separate short-lived fads from lasting movements, how she weaves trends into her communications work, and why trend tracking is a non-negotiable skill for anyone showing up in media today.

Plus, Bonnie offers her own behind-the-scenes insights from her role as a panelist for the US News Best Diets survey, offering a unique perspective on how trends influence headlines, health decisions, and public perception.

In This Episode, You’ll Learn: - Why watching trends isn’t just for brands—it’s a power move for media professionals -  How to tell the difference between fleeting fads and foundational shifts -  Creative, lesser-known ways to stay informed about nutrition trends - The top trends Shannon is watching in 2025 (you might be surprised!) -  Smart strategies for using trends to boost engagement and relevance on social media and beyond

Golden Moments:  Shannon reveals a trend that took off faster than expected—and how she pivoted her messaging  A thoughtful discussion on navigating trends that feel ethically tricky or scientifically shaky  How dietitians and health professionals can use trend tracking to stay visible and credible in the media

Why You Should Listen: Whether you’re a dietitian, health communicator, or media-minded entrepreneur, this episode is packed with actionable insights, relatable stories, and a fresh take on how trends can help you stay relevant, resonant, and real in a rapidly evolving media landscape.

Shannon’s Resources: 

Website: shannoncrocker.ca 

Shannon IG: @shannoncrocker.rd https://www.instagram.com/shannoncrocker.rd/ 

Linkedin: https://www.linkedin.com/in/shannoncrockerrd/  

 

Spark website: sparknutritioncommunications.ca (under construction, the new site will be up by early next week!)

Spark IG: @sparkrds  https://www.instagram.com/sparkrds/ 

Spark Linkedin: https://www.linkedin.com/company/spark-nutrition-communications/

 

Bonnie’s Resources:

 

Let’s Connect! For more media tips and podcast updates, follow me on Instagram @BTDmedia. Don’t forget to subscribe to the Media Savvy Podcast and leave a review to help share your thoughts with us and for helping us to deliver conversations like this one!

21 Aug 2024Staying in the Spotlight: Keri Gans on Remaining Relevant, Credible, and a Trusted Media Source00:48:11

In this episode, Bonnie Taub-Dix sits down with the seasoned media dietitian Keri Gans to explore the evolving media landscape and share invaluable insights from their extensive experience in the field. Join Bonnie and Keri as they discuss:

 

1. Media Evolution: The most significant changes in how dietitians are featured today versus the past glory days of TV and magazines.

 

2. Maintaining Credibility: Keys to staying credible and reliable with reporters in today’s digital world.

 

3. Interview Preparation: Tips and tricks for preparing for interviews with online publications compared to traditional media.

 

4. Secret to Longevity: The “secret sauce” that keeps them in the media spotlight when many others have faded away.

 

5. Behind-the-Scenes Stories: A favorite behind-the-scenes story from one of Keri’s memorable TV appearances.

 

6. Handling Unusual Questions: The most unexpected question Keri has ever been asked in an interview and how she handled it.

 

7. Advice to Younger Self: The one piece of advice Keri would give to her younger self just starting out in media.

 

8. Balancing Act: Strategies for balancing a busy media career with personal life and avoiding burnout.

 

9. Staying Relevant: How Keri keeps her content fresh and engaging in the age of social media influencers.

 

10. Favorite Media Moment: Keri’s favorite media moment and a dream media opportunity she still has on her bucket list.

 

11. Top Media Tip: Keri’s favorite media tip for newcomers to the industry.

 

Tune in for a captivating conversation filled with practical tips, personal anecdotes, and a peek into the future of media dietetics. Don’t miss this chance to learn from the best in the business!

 

Keri’s Resources:

Bonnie’s Resources:

15 May 2024Mastering the Mic with Mike Pacchione01:04:33

Get ready to amplify your speaking skills because today's episode of Media Savvy is all about the art of oration with the magician of speechwriting, Mike Pacchione. Whether he's sculpting a keynote or coaching a nervous speaker to center stage confidence, Mike has the magic touch that transforms public speaking from daunting to dynamic.

In This Episode:

  • The Origin of Oratory: How a third-grade classroom experience sparked Mike’s lifelong passion for public speaking.
  • Building a Business on Words: The growth of Mike’s speech-writing services was not about fancy funnels or Excel sheets. As it turned out — the words he helped people write were like a ripple in the water and word of mouth built his business. 
  • Voice Discovery: Unearthing the authentic voices of speakers and polishing them to shine on stage. “Sound like a real person,” sounds simple but it speaks volumes.
  • Crafting Speeches with Care: A behind-the-scenes look at Mike's process.
  • Overcoming Speechwriting Snags: Tactics for tackling common challenges and speechwriter's fears.
  • Tales of Troublesome Talks: Navigating the nuances of complex speeches and speakers.
  • The Impact Equation: What elevates a speech from standard to stellar.
  • Rescuing a Rambunctious Crowd: Quick tips for re-engaging a drifting audience (no singing required).
  • Audience Interpretation: Fine-tuning the frequency to speak your audience's language.
  • The Tech Touch: Embracing technological advancements in the craft of speechwriting.
  • Ghostwriting Glory: The hidden triumphs of speechwriters behind viral speeches.
  • Media Wisdom: Mike’s most valuable insights from his journey and advice for speech-prepping listeners.

Resources Mentioned:

  • Mike's Website: miketalks.co
  • Mike’s Social Media Links: @mpacc on Instagram. Mike Pacchione on LinkedIn
  • Mike’s personal link freebie for Media Savvy listeners: bestspeech.co/bonnie

About Our Guest:

Mike Pacchione, melding the meticulousness of a scientist with the creativity of an artist, is the trusted voice behind some of the most influential speeches today. Endorsed by the likes of Donald Miller for his transformative coaching, Mike has honed his talent for public speaking into a fine art. When he's not busy crafting compelling speeches, you can find him elevating others to reach their full speaking potential.

Bonnie’s Resources:

Threads: https://www.threads.net/@bonnietaubdix 

05 Jun 2024How to Become an Instagram Expert with, Literally, The Instagram Expert, Sue B. Zimmerman00:48:18

Today the Media Savvy Podcast is talking all about Instagram success with the unparalleled Sue B. Zimmerman! She's not only a top influencer and coach but also a beacon of knowledge and strategy in the online marketing world. Get ready to amp up your Instagram game as we uncover the secrets of engagement, authenticity, and business growth on this powerful platform.

In This Episode:

  • Sue B's Start with Instagram: Journey from nutrition student and store owner to Instagram maestro.
  • The Power of Systems: Why you need structure and systems in business and how it can help you streamline success.
  • Beyond the Shyness on Social Media: Advice and alternatives for those hesitant to be the face of their Instagram feed.
  • Content Collaboration: Sue B.'s approach to creating engaging posts with her team, including CEO Morgan Sutton.
  • Authenticity on Camera: Insights into Sue B.'s preparation for genuine and effective presentations and why it’s most important to be yourself.
  • Video Strategies on Instagram: Best practices for using reels, IGTV, and navigating the shift toward longer video content.
  • Maximizing Instagram Stories: Creative ways to use polls and questions for increased visibility.
  • Avoiding Instagram Faux Pas: Common Instagram mistakes and tips to correct them.
  • Crafting Compelling CTAs: Techniques to inspire followers to take action.
  • Algorithm Insights: How to make the Instagram algorithm work for you.
  • Analytics and Metrics: Key performance indicators that really matter on Instagram.
  • Hashtag Mastery: Are hashtags still a thing? Current best practices for hashtag use and research.
  • Community vs. Follower Count: Building a meaningful, engaged community rather than merely gathering followers.
  • Monetizing Instagram: Strategies for brand collaborations and utilizing Instagram's shopping features.
  • Future Instagram Trends: Upcoming changes and features to look out for.
  • Media Wisdom: Sue B.’s sage advice for aspiring influencers and content creators.

 

Resources Mentioned:

 

Bonnie’s Resources:

Threads: https://www.threads.net/@bonnietaubdix 

06 Nov 2024Freelance Freedom: Tips to Thrive as a Writer and Build Media Connections with Stephanie Thurrott00:56:35

Episode Description: In this episode of Media Savvy, Bonnie sits down with Stephanie Thurrott, a seasoned freelance writer and content creator with over 20 years of experience. Stephanie has contributed to major platforms like Today.com and Everyday Health, covering topics ranging from health and wellness to travel and food. Together, we explore the art of freelance writing, how to get started, and the evolving role of media for writers. Whether you're an aspiring writer, a professional looking to establish yourself in the media, or someone navigating the unpredictable world of freelancing, this episode is packed with practical advice and inspiring insights!

Key Topics:

  • Getting Started in Freelance Writing: Stephanie shares her journey into writing and the early challenges she faced, offering valuable tips for beginners.
  • Positioning Yourself as a Writer: How professionals, especially those in fields like health and wellness, can establish themselves as credible writers and overcome the challenges of being typecast.
  • Building a Portfolio: Practical ways for new writers to gain experience and build their portfolio without an extensive list of bylines.
  • Highlighting Credentials: Advice for experts (like dietitians) on how to balance showcasing their expertise while proving their writing abilities.
  • The Pitching Process: Stephanie walks us through her method for pitching story ideas to editors and how to tailor pitches to fit the voice of each outlet.
  • Adapting to the Media Landscape: Writers today are not just creators but also marketers. Stephanie shares how she has adapted to changes in the media world and her thoughts on how AI is impacting writers.
  • Balancing Passions and Writing: How to decide which stories to pursue, especially when covering a variety of topics like health, wellness, food, and travel.
  • Improving Writing Skills: The strategies Stephanie uses to continuously improve her writing and keep her creativity flowing.
  • Wellness Writing Trends: Key areas of growth in wellness writing and what aspiring writers should be paying attention to.
  • Navigating Freelance Uncertainty: Advice for handling the ups and downs of freelancing, along with tips on managing uncertainty in your career.
  • Stephanie’s Substack: A sneak peek into her Substack newsletter and how it fits into her freelance career.
  • Advice to Younger Self: If Stephanie could send a message to her younger self, what would she say?
  • How to Get Published: One realistic piece of advice for someone wanting to write a story and see it go to press.

Links and Resources:

Connect with Stephanie Thurrott:

Email: Steph.thurrott@gmail.com 

or subscribe to my Mexico City Substack: www.eternalspringcdmx.substack.com

 

Bonnie’s Resources:

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