Mastering Social Media for Schools (Andrea Gribble)

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	Pub. Date	Title	Duration
	07 Feb 2022	The Power of Social Media in a Small School District with Anindita Anaam	00:34:33
When the role of Communication Specialist was added to the Oconto Unified School District two years ago, they were aware of the positive potential it could have for their community. Meet Anindita, the woman who did the work and proved them right! She is a first-generation American who is really making an impact in the K12 education world. IN THIS EPISODE, ANINDITA SHARES: Her diverse background which includes two masters degrees from India How she gathers stories from her three schools for the district’s social media platforms Why she focuses her time on building relationships with staff Which program has helped make social media easier and more effective SPECIAL GUEST Anindita Anaam Communications Specialist Oconto Unified School District, Wisconsin Email: anindita200@gmail.com LinkedIn: Anindita (Andy) Neogy Anaam School Website: https://www.oconto.k12.wi.us/ Facebook: https://www.facebook.com/ocontoschooldistrict/ Twitter: https://twitter.com/GoOconto Instagram: https://www.instagram.com/ousd_schools USEFUL INFORMATION Creative writing example with IT Director Unique staff spotlight Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	14 Feb 2022	14 Social Media Posts Your Community Will Love	00:27:38
Are you struggling to find stories to share on social media right now? Or maybe you are sick of the negative comments you are receiving? Grab 14 easy social media post ideas that your community will absolutely LOVE! IN THIS EPISODE, ANDREA SHARES: One easy tip sure to lead to more content from staff 14 ideas with sample posts linked in the show notes How to keep things SIMPLE for yourself (for you overthinkers out there) Why getting students involved will make your job easier USEFUL INFORMATION Join membership here (the final day for the $300 offer is 2/14/22) Blog - How to Use “Batching” to Increase Productivity in Your School PR Role Blog - How to Find Student Stories Your Community Will Love Ideas What students & staff love about your district Therapy Dogs Sports Little Moments Art & Tech Ed Projects Homecomings/Videos Staff going above and beyond Classroom Activities Video Invites Senior Scholarships Instagram Reels Student Apprenticeships #ThrowbackThursday Student Stories MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	21 Feb 2022	Social Media Systems to Save Your Sanity with Stephanie Smith, APR	00:40:19
Are you a one-person communications shop who struggles with managing all the things? Then you’re going to want to meet this week’s guest! Learn practical tips and systems to help you celebrate your school district with the world. IN THIS EPISODE, STEPHANIE DISCUSSES: How she convinced her school district to jump into social media and the platforms she uses today to celebrate her students and staff The system she created to manage the various social media accounts throughout her district Her best strategy to get more content for social - and it relates to setting aside one hour per week The importance of her MOSPRA (and NSPRA) family SPECIAL GUEST Stephanie Smith, APR Director of Public Relations Fort Osage R-1 School District, Missouri Email: ssmith@fortosage.net Twitter: @smithsteph School Website: https://www.fortosage.net/ Facebook: https://www.facebook.com/FortOsageSchoolDistrict Twitter: https://twitter.com/FortOsageSchool Instagram: https://www.instagram.com/fortosageschools/ USEFUL INFORMATION Blog - How to Create a Social Media Directory for Your School Student business - check out this post Learn more about the NSPRA seminar this July, 2022 MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	28 Feb 2022	How to Convince a School District to Add a Communications Position with John Charlton	00:37:14
Schools of every size need a person devoted to school communications, but many think they can’t afford it. Learn how John Charlton convinced his district of 2,000 students to add a new position and learn about the amazing impact he has had in just two years! IN THIS EPISODE, JOHN SHARES: How he convinced his school district to add a communications position Why his initial focus when he got started was on internal communication with staff How he quadrupled the Facebook following for his district The best stories that his community loves to see on social media SPECIAL GUEST John Charlton Communications Coordinator Cambridge City School District, Ohio Follow John on Twitter: @sportshack6886 Email: john.charlton@cambridgecityschools.org School Website: www.cambridgecityschools.org Facebook: https://www.facebook.com/CambridgeCitySchools Twitter: https://twitter.com/Cambridge_CS USEFUL INFORMATION Story of the marine - Thompson Proves that Size Does Not Matter Drone piloting class story MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	07 Mar 2022	Episode 100 - Listeners Share Their Best Social Media Tips	00:26:19
Oh my goodness - we made it to episode 100!! And it’s my birthday!! Two big reasons to celebrate - and you get the gift of learning the 10 best social media tips from our listeners. IN THIS EPISODE, LISTENERS SHARE: Practical ways to use more video in your social storytelling The importance of building a team to help you with social media Why you should NOT be afraid to try something new How this podcast can help create meaningful relationships with other School PR professionals USEFUL INFORMATION Blog - Grab Followers the Moment They Enter Your School! Join our Bootcamp! It is now being incorporated into our Membership Program. Learn more about our membership here! Meet our contributors: John Casper - Episode 87 Sadie Fischer Jill Salmon Amanda Keller Anindita Anaam - Episode 96 Joanne Bell Grace Scism Jamie Brace - Episode 62 Lisa Waldhart Natalie Eiting MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	14 Mar 2022	Research-based Insights on School Social Media Content for 2022 with Angela Brown	00:34:23
My APR friends are going to be so geeked out to listen to this episode! My friend Angela Brown is diving into the research that can help school communicators do their job more effectively! IN THIS EPISODE, ANGELA SHARES: The many ways Niche can help K12 schools (beyond just the school ranking) Specific stories you should be telling on social based on parent research Why highlighting teachers is so critical Her best advice - “Don’t chase bees!” She’ll explain it in the interview. SPECIAL GUEST Angela Brown K-12 Senior Enrollment Insights Leader Niche - Pittsburgh, Pennsylvania Follow Angela on Twitter: @angelambrown Connect with Angela on LinkedIn: https://www.linkedin.com/in/angelambrown/ Email: angela.brown@niche.com Website: https://www.niche.com Facebook: https://www.facebook.com/nichesocial LinkedIn: https://www.linkedin.com/company/nichesocial/ Twitter: https://twitter.com/Niche_Insights USEFUL INFORMATION Get access to the blog and other resources on Niche here: Enrollment Insights Listen to the Enrollment Insights Podcast Access the full research here Helpful blog: Celebrate Teacher Appreciation Week on Social Media! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	21 Mar 2022	Good Boundaries = Great Storytelling with Heidi Feller	00:40:50
It’s a busy time of year! How can you manage social media instead of social media managing you? This podcast episode will help! IN THIS EPISODE, HEIDI DISCUSSES: The importance of boundaries in your role as a school communicator Simple email changes you can make to help you take control How to schedule your work time to avoid feeling overwhelmed A unique approach to handling those negative social media gossip groups SPECIAL GUEST Heidi Feller Chief Inspirational Officer #SocialSchool4EDU Email: hefeller1169@gmail.com Twitter: @heidi_feller USEFUL INFORMATION Blog - How to Use “Batching” to Increase Productivity in Your School PR Role Blog - How to Handle the Community Gossip Groups on Social Media Interested in our social media bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership here! Meet me at Gab Con 2022! Grab all the details here: https://www.gabconevents.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	28 Mar 2022	The Case for Creating a Facebook Group: Improved Family Engagement & Communication with Laraine Weschler	00:44:39
After listening to this episode, I think you are going to want to be Laraine Weschler when you grow up. She is an AMAZING school communicator who is going to share some insights into a concept you may have never thought about - running a Facebook group for your community. IN THIS EPISODE, LARAINE SHARES: Her secret to frequent school visits & how this helps her build relationships Why she decided to start a Facebook group for her community How the page has helped increase family engagement Awesome feature examples that highlight staff and alumni SPECIAL GUEST Laraine Weschler Communication Specialist Naugatuck Public Schools, Connecticut Email: laraine.weschler@naugatuck.k12.ct.us Website: https://www.naugatuck.k12.ct.us/ Facebook: https://www.facebook.com/NaugatuckPublicSchools/ Instagram: https://www.instagram.com/naugatuckpublicschools/ Twitter: https://www.twitter.com/NaugatuckPS YouTube: https://www.youtube.com/c/NaugatuckPublicSchools USEFUL INFORMATION Nominate yourself today for the 2022 Best Of Social Media Awards! Click here. Example - Staff Shout Out Example - Alumni Shout Out Example - What I Love About My School Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	04 Apr 2022	Tales of an Accidental School Social Media Professional with Amanda Keller	00:40:11
Amanda may not have had her eyes set on a school communications role, but it found her - and I sure am happy it did! The work she is doing for the small school district of Weston in Wisconsin is amazing. IN THIS EPISODE, AMANDA DISCUSSES: Her journey into holding the role of Social Media Director in her district of fewer than 300 students How her reluctant attempt at an IG Reel led to over 400,000 people reached! The impact social media is making in her district, including attracting a highly-qualified teacher from a nearby district Her biggest struggle with time management and a few things she tries to implement to conquer that issue SPECIAL GUEST Amanda Keller Social Media Director Weston School District, Wisconsin Email: akeller@weston.k12.wi.us Twitter: https://twitter.com/bamanda57 Website: https://www.weston.k12.wi.us/ Facebook: https://www.facebook.com/WestonSchoolDistrict Instagram: https://www.instagram.com/westonschooldistrict/ YouTube: https://www.youtube.com/channel/UCPcUnHQQhSuQ4ZXHvudghBA LinkedIn: https://www.linkedin.com/company/weston-school-district USEFUL INFORMATION Join the Instagram Challenge Now - Happening April 11-22. Sign up here. Amanda’s viral Instagram Reel post - click here. Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	11 Apr 2022	Quick Tips to Engage Your Community During Your Next Superintendent Transition with Rachel Thomas	00:39:30
Do you have an upcoming leadership transition in your school or district? Yes? Then this episode is for you! Rachel has practical tips that you’re probably going to want to write down. IN THIS EPISODE, RACHEL SHARES: Keys to tying social media posts to your vision, mission, and values before you ever identify a need to transition to a new leader Tips for the search process and involving your community A list of ways to connect and engage with the community as the new leader takes over using social media Her best social media tip of always including a call to action in your posts SPECIAL GUEST Rachel Thomas Brand and Communications Manager Kansas Association of School Boards, Kansas Email: rthomas@kasb.org Twitter: https://twitter.com/RachelIsaThomas Website: https://www.kasb.org/ Facebook: https://www.facebook.com/KASBPublicEd Twitter: https://twitter.com/KASBPublicEd USEFUL INFORMATION Rachel’s Post Entry Plan for Dr. Anthony Lewis - see page 3 for ideas that Rachel spoke about! Nine Tips for Celebrating Seniors on Social Media Free PDF - 20 Calls to Action to Drive Engagement on Social Media MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	18 Apr 2022	Boost Your Social Media Engagement Through Strategies That Work with Melanie Gonzalez	00:47:21
Passion must be her middle name because, my goodness, does Melanie Gonzalez have a lot of it! Her district has received awards for its engagement tactics, and she will be a breakout speaker on the topic at this summer’s NSPRA seminar in Chicago. Today, you get to learn from Melanie right from the comfort of your device! IN THIS EPISODE, MELANIE DISCUSSES: How she manages social media for her district of 43 schools The audiences her district reaches on its various social media platforms How her district won over a divisive community with a unique approach to graduation in 2020 Four secrets that have worked well (and will for you, too) to increase engagement on platforms like Facebook, Twitter, Instagram, and LinkedIn SPECIAL GUEST Melanie Gonzalez Digital Media Coordinator & Social Media Manager Cabarrus County Schools, North Carolina Email: melanie.gonzalez@cabarrus.k12.nc.us Twitter: https://twitter.com/MelanieSchoolPR Website: https://www.cabarrus.k12.nc.us/ Facebook: https://www.facebook.com/cabcoschools Instagram: https://www.instagram.com/cabcoschools Twitter: https://www.twitter.com/cabcoschools USEFUL INFORMATION Graduation Coverage Notes for #CabCoGrads20 Melanie’s creative post about the NCAA Final Four game between Duke and North Carolina: click here. Sign up for our Ignite Your Instagram Challenge - but hurry - must sign up by 4/21/22. Challenge ends on 4/22/22. MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	25 Apr 2022	Why You Can’t Miss the NSPRA 2022 National Seminar in Chicago with Barbara Hunter, APR	00:31:04
Join us at the premiere conference for school communicators this summer - NSPRA 2022 National Seminar happening in Chicago on July 17-20, 2022. Consider this your personal invitation! Discover thought-provoking keynotes, best-practice sessions and exciting networking opportunities when you attend in person at the Sheraton Grand Chicago Hotel or online via the virtual event platform. IN THIS EPISODE, BARBARA SHARES: What the NSPRA National Seminar is and who should attend Several exciting changes to help enhance the seminar experience Why the best part of the seminar may not be the sessions themselves How to ask your school for funding for this event SPECIAL GUEST Barbara Hunter, APR Executive Director National School Public Relations Association Email: bhunter@nspra.org Twitter: https://twitter.com/NSPRA_ED Website: https://www.nspra.org/ Facebook: https://www.facebook.com/NSPRAssociation/ Twitter: https://twitter.com/nspra USEFUL INFORMATION Register now for the NSPRA seminar! https://www.nspra.org/national-seminar Want to check out our Social Media Bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership at the link below! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	02 May 2022	How to Ignite Your Instagram with Emily White	00:42:51
Unsure of how to use Instagram for your school or district? Tired of just posting the same content to both Facebook and Instagram? Emily was, too - until she joined the Ignite Your Instagram Challenge! Reels is an amazing tool to grow your reach within Instagram! Hear unique ideas of how Emily is reusing video she already has and repurposing it into Reels. Afraid of handing over the control of Instagram for a student takeover? So was Emily, but now she realizes what an amazing program this is. Hear what she has planned for the future! Looking to get excited about social media again? Emily will share the secret weapon in her pocket (literally, it is on her phone) that helps her stay energized and inspired with social storytelling for her district. SPECIAL GUEST Emily White Director of Communications and Marketing Sunnyvale ISD, Texas Email: emily.white@sunnyvaleisd.com Twitter: https://www.twitter.com/et_white1 Website: https://www.sunnyvaleisd.com Facebook: https://www.facebook.com/SISDTX Instagram: https://www.instagram.com/sunnyvaleisdtx Twitter: https://www.twitter.com/SunnyvaleISD USEFUL INFORMATION Email Emily used to promote the Student Instagram Takeover - click here Interested in the Instagram Bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership at the link below! Interested in the membership group? Join now! Blog on 10 Reel Ideas - click here MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	09 May 2022	Putting Your Heart into Social Media (& Some Canva Ninja Tips) with Elishia Seals	00:46:43
Social media is now a storytelling tool in Pittsburg Community Schools. Find out exactly what that means and how it has helped shift the negativity in the district. Elishia is a trained graphic designer, so why does she use Canva every day? Because it makes her job easier! Are you making one of Elishia’s top mistakes when it comes to graphics? Find out - she’s honest and will break it down for you! Want to learn about some little-known tools in Canva that really help Elishia out? She can’t keep a secret - she will tell you about them. And it might just change your life! Social media is the long game. Keep showing up and telling those stories. Elishia will share the mindset she has that keeps her serving her district with gratitude and grace! SPECIAL GUEST Elishia Seals Public Information Director USD 250 Pittsburg Community Schools, Kansas Email: eseals@usd250.org Twitter: https://twitter.com/ecseals Website: https://www.usd250.org Facebook: https://www.facebook.com/USD250/ Twitter: https://twitter.com/PittsburgUSD250 USEFUL INFORMATION Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	16 May 2022	Understanding the “Why” Will Drive the “What” with Lori Marini	00:38:34
Looking for a way to take your storytelling to new heights? Well, you’re in the right place! Lori Marini is going to inspire you with some tips and tactics - and she might even convince you to invest in some new learning opportunities! IN THIS EPISODE, LORI DISCUSSES: How her willingness to take risks landed her in a role of managing social media for her school district Why she invested her time and money into a digital marketing course and how it has transformed the way she thinks about social media Video and its impact on connecting with her community One simple tip of marking time off in her calendar that enables her to uncover great stories SPECIAL GUEST Lori Marini District Learning Coach/Media Specialist Northern Ozaukee School District, Wisconsin Email: lmarini@nosd.edu Website: https://www.nosd.edu Facebook: https://www.facebook.com/NorthernOzaukeeSchoolDistrict Elementary Instagram Page: https://www.instagram.com/oeslearning/ YouTube: https://www.youtube.com/channel/UCounHTq8Vq5Rsa6vZORhApQ USEFUL INFORMATION Check out Lori’s amazing room with the inspirational wall here: click here. Here is just one example of Lori’s video skills: NOSD Video Artwork with QR codes that included a video with the student artist: click here Professional Certificate in Digital Marketing from Northwestern Kellogg Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	23 May 2022	#TheGISDEffect & the Importance of Storytelling with Sherese Nix	00:34:01
Sherese shares her journey from being a teacher to a principal to a school communicator of 55,000 students. #TheGISDEffect means changing lives and impacting futures. Find out if this annual messaging is turning into an ongoing campaign! What does social media look like in a large district and how is training offered? Sherese shares how they handle it. Social media has to be about the stories - not just announcements! Sherese believes in owning the narrative. Social media is a non-negotiable for schools. SPECIAL GUEST Sherese Nix Executive Director of Communications Garland Independent School District, Texas Email: slightfoot@garlandisd.net Twitter: @sherese_nix Website: https://www.garlandisd.net Facebook: https://www.facebook.com/ChooseGarlandISD Instagram: https://www.instagram.com/choosegarlandisd/ Twitter: https://twitter.com/gisdnews Youtube: https://www.youtube.com/garlandisdnews USEFUL INFORMATION #TheGISDEffect t-shirt Story on the dedication of teacher Stephany Hume - click here Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	30 May 2022	Keys to Content Creation with Brian Bridges	00:42:33
This episode is also known as ‘Keys to C2 with B2’ - and it is brimming with content creation ideas! Brian shares his unique formula for a great Facebook post. It begins a certain way and ends a certain way - and he explains all the reasons behind it! Building an army of storytellers is key when you are a one-person communication department. Brian utilizes a staff person at each building who receives a stipend and a student social media team. He breaks down how he trains them and what they are responsible for. QR codes are back - and Brian puts them to use with his Jot Form that staff use to submit content for social media. It’s a genius idea that is actually working. You’re going to want to listen! Authentic stories are the best, and the story shared about a high school student named Andy went viral for all the right reasons. Learn the steps Brian followed to share that story with the world. SPECIAL GUEST Brian Bridges Director of Communications at Lake Hamilton School District, Arkansas Past-President of ArkaNSPRA Email: brian.bridges@lhwolves.net Twitter: @brianjbridges Website: https://www.lhwolves.net Facebook: https://www.facebook.com/LHSDWolves Instagram: https://www.instagram.com/lhsd_wolves/ Twitter: https://twitter.com/LHSD_WOLVES USEFUL INFORMATION QR Sticker to gather content from staff - click here Story about Andy - first story and the game! Interested in our bootcamp? It is now being incorporated into our Membership Program. Learn more about our membership group here! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	06 Jun 2022	Building Strong Parent Partnerships with the Power of Our Words with Patricia Weinzapfel, MS	00:36:34
As an educator, you know you need to communicate with your families, but it's hard to know what to say and how to say it...it's hard to know what to write and how to write it. After a fifteen-year career in journalism, Patricia found herself in a room full of educators and discovered she didn’t understand the acronyms and words they were using. So how could families understand it? Patricia shares simple tips to instantly improve your writing. Tips like: Don’t use a five-dollar word when a fifty-cent word will do Use the word “you” Check your tone by reading your words out loud Grab Patricia’s book now on Amazon or at your local book store! SPECIAL GUEST Patricia Weinzapfel, MS School Home Communication Consultant Patricia Weinzapfel Communications and Consulting Email: patriciaweinzapfel@gmail.com Twitter: @pfwindy Website: https://www.patriciaweinzapfel.com Facebook: https://www.facebook.com/patricia.klinemanweinzapfel LinkedIn: www.linkedin.com/in/patricia-weinzapfel-9aab4878 USEFUL INFORMATION Patricia’s book - Closing the Loop - A Powerful and Practical Guide to School-Home Communication Patricia will be training our members in August and future members will always have access to the recordings. Interested in joining our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	13 Jun 2022	Creating Consistent Summer Posts through User-Generated Content with Erica Chandler, APR	00:37:40
Not sure what to post this summer? Erica will be breaking down her #AfftonAroundTheWorld campaign that she does with her school district each year. This is a feature you could still implement this summer! Beyond this one feature, Erica will share her other summer content plans that include summer school, capital improvement projects, and more. She even shares when she transitions to posting back-to-school information. Erica is excited to be launching her team of Digital Media Coordinators at each school. These folks will be receiving a small stipend for taking care of social media and web content for their building. The school communication community is truly like family. Erica will share how networking has helped her survive and thrive in her 10-year career. SPECIAL GUEST Erica Chandler, APR Director of Communications Currently serving as President of Missouri School Public Relations Association (MOSPRA) Affton School District, Missouri Email: echandler@afftonschools.net Twitter: @ericajchandler Website: https://www.afftonschools.net/ Facebook: https://www.facebook.com/AfftonSchools Instagram: https://instagram.com/afftonschools Twitter: https://twitter.com/AfftonSchools USEFUL INFORMATION #AfftonAroundTheWorld Post to invite submissions Post example #1 Post example #2 Post example #3 Post example #4 - reading to animals in the shelter Editorial Calendar from Erica The bootcamp is now being incorporated into our Membership Program. Learn more at the link below! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	20 Jun 2022	How Digital Sales Can Help Win School Choice with Megan Renihan	00:49:08
Afraid of spending money on advertising? Don’t be! Megan is going to break down how she spent $1,000 to run a multi-month campaign to promote school enrollment. Grab yourself a good advertising partner, maybe your local cable or TV station, and work with them on ad messenger. Batesville has seen promising results from their ads and Megan is going to share some of those stats. Have a story that you think deserves to go viral? Megan has a story for you and shares her strategy that eventually landed them on the Kelly Clarkson Show! Students and staff should be the stars of all of your videos and stories. Interested in starting a podcast? Megan shares their simple method of transforming a short radio clip series into a podcast that now has more than 58,000 downloads! SPECIAL GUEST Megan Renihan Communications Coordinator Batesville School District, Arkansas Email: mrenihan@gobsd1.org Twitter: @megan_graddy Website: https://www.batesvilleschools.com/ Facebook: https://www.facebook.com/BatesvilleSchoolDistrict Instagram: https://www.instagram.com/batesville_schools/ Twitter: https://twitter.com/BatesvilleSD YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/ Pinterest: https://pin.it/2aZWCk5 USEFUL INFORMATION Megan’s journalism days: Flavors Adventure Arkansas School Choice Video 8.7K Views 11.7K Reach Solar Panel Project: Kelly Clarkson Show Clip - 56K views Other national media attention we received can be found here! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	27 Jun 2022	Divisive Communities - Finding Your Way Back to Hope with Julie Thannum, APR	00:44:06
Public schools across the country are facing divisive communities. As the communications person in your district who is so passionate about this job, it’s hard not to take it personally. Julie has extensive experience in this arena and shares how she has survived the personal attacks. She shares many tips to help you. It’s time to get back to building relationships, telling stories, and focusing on the people who love and support our school districts. A key to thriving in your role as a school communicator is to network! You are never alone. Organizations like TSPRA and NSPRA have been a lifeline for Julie. She also is active in the free Twitter group #K12PRchat. Her former district was a part of the #SocialSchool4EDU membership program, as well. All of these serve as helpful resources to survive the challenges of school communications. SPECIAL GUEST Julie Thannum, APR Senior Strategist (with more than 30 years of experience in school PR) CESO Communications, Minnesota Email: julie.thannum@theceso.com Twitter: @juliethannum Website: https://theceso.com/communications/ Facebook: https://www.facebook.com/CESOcomm Instagram: https://www.instagram.com/cesocomm/ Twitter: https://twitter.com/theceso https://twitter.com/CESOcomm USEFUL INFORMATION Join in the free networking group - #K12PRchat Learn more about NSPRA and state chapters at this link: https://www.nspra.org/nspra-chapters Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	04 Jul 2022	How to Conduct a DIY Communications Audit with Anisa Sullivan Jimenez, MPA, APR	00:36:59
Oconee County Schools is a district of 8,500 students and 1,000 staff. Anisa has helped elevate their storytelling and communication efforts after conducting a communications audit that she carried out on her own. Anisa shares her data collection, analysis, and delivery strategies in this conversation, and even includes links to some of her audits (see below). If you are a communications department of one, you are going to want to find out how Anisa gets great stories from her communication ambassadors. She also continues to support them through small but effective professional development opportunities. When Anisa started at Oconee back in 2018, she was the first-ever communications person to serve in the district. She focused on social media and the website because those are highly visible. She also spent time in schools building critical relationships. SPECIAL GUEST Anisa Sullivan Jimenez, APR Director of Communications Oconee County Schools, Georgia Email: ajimenez@oconeeschools.org Twitter: @AnisaSJimenez Website: https://www.oconeeschools.org Facebook: https://www.facebook.com/oconeecoschools Instagram: https://www.instagram.com/oconeecoschools Twitter: https://twitter.com/oconeecoschools Youtube: https://www.youtube.com/oconeecoschools USEFUL INFORMATION Example of the Communication Audit Report - click here Example of the Monitoring Report - click here One of Anisa’s secret weapons is that she is involved in our membership program. Interested in joining? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	11 Jul 2022	How to Help Your New Leader Understand Your Social Media Strategy with Heidi Feller	00:30:56
Many schools have new leadership this school year, and getting them on board with your social media strategy is important. Don’t tackle your new leader on their first day on the job. Schedule 30 minutes with them during their 2nd or 3rd week. Highlight the impact social media is making. Bring numbers and talk about the importance of celebrating the district. Heidi also talks through frequently asked questions from new leaders and what NOT to talk about during this first discussion. SPECIAL GUEST Heidi Feller Chief Inspirational Officer #SocialSchool4EDU hefeller1169@gmail.com Twitter: @heidi_feller USEFUL INFORMATION Example of a #SocialSchool4EDU Report Card Blog - How to Create a Social Media Report Card in Less than One Hour Video Introduction to the New Reedsburg High School Admin Team Blog - How to Use Social Media to Introduce Your New School Leader MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	18 Jul 2022	Driving Big Marketing Results on a Small Budget - What Independent Schools Can Teach Us with Aubrey Bursch	00:40:02
Aubrey runs Easy School Marketing, a company that specializes in helping small, independent schools stand out. She understands that with limited resources, small schools need innovation to survive. The social media strategies that are key to independent schools are the same strategies that all schools need to implement. She breaks down how to focus on the right social media channels, and I even get her to share what channels the majority of schools find the most important. There are 4 types of content that schools should be sharing on their social channels, and I bet your school is missing at least one of them! Learn what they are and hear examples of each type. To have great social media, you must create systems. Aubrey and I break down some systems that we suggest for the schools we each serve. SPECIAL GUEST Aubrey Bursch CEO & Founder, Easy School Marketing National Consultant, based in Maryland Email: aubrey@easyschoolmarketing.com Instagram: https://www.instagram.com/aubrey_bursch/ LinkedIn: https://www.linkedin.com/in/aubreybursch Website: https://www.easyschoolmarketing.com Facebook: https://www.facebook.com/easyschoolmarketing Podcast: https://mindfulschoolmarketing.com/ USEFUL INFORMATION Join in the next small-school leader meet up by clicking this link: https://www.easyschoolmarketing.com/leaders The Social Media and Instagram for Schools Bootcamps are now being incorporated into our Membership Program. Learn more about our membership here. MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	25 Jul 2022	Facebook Ads, Branding, and Classroom Visits with Maci Stover	00:30:05
Are you new to the world of school communications? So is Maci! She’s the first one to ever have the specialized role in her district of 2,000 students, and she shares how she got set up for success. Visiting classrooms is important, but it’s hard with all of your responsibilities. Maci shares her “Media Day” setup and explains how it has helped build relationships with both students and staff. Facebook Ads can be intimidating, but Maci wasn’t afraid to jump in. She shares her strategy, including frequency and budget. Branding is critical for every school. Learn the tools Maci uses to keep Clinton Public Schools recognized in the digital world, whether it has a school logo on it or not! SPECIAL GUEST Maci Stover Communications Director Clinton Public Schools, Oklahoma Email: maci.stover@clintonokschools.org Facebook: https://www.facebook.com/macianne.morton Website: https://www.clintonokschools.org Facebook: https://www.facebook.com/OKClintonPublicSchools/ Twitter: https://twitter.com/CPSRedTornadoes USEFUL INFORMATION Maci’s business card with QR code on the back - click here Check out the Canva Facebook group to learn more tips & tricks about the tool: https://www.facebook.com/groups/CanvaDesignCircle Maci is part of our online virtual membership group. Interested in joining? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	01 Aug 2022	Lessons Learned from 30+ Years in School PR with Connie Blaney, APR	00:37:50
Back in 1980, Connie landed her first role in a very new position for schools with Putnam City School District. She remembers back to being the first with an electric typewriter and eventually had one of the district’s first computers! Throughout her career, there has been a lot of change, but crisis management has probably been one of the most challenging areas. Connie spends some time talking about how the Norman Public Schools handled the aftermath of the Oklahoma City bombing. Networking is critical, and Connie shares how she first became involved in her state school public relations association, OKSPRA. She shares several tips on getting involved. Continuous learning is critical if you want to stay on top of your game! Connie pursued her APR and also obtained a master's degree when she was in her 50s, proving that it is never too late to learn! SPECIAL GUEST Connie Blaney, APR CEO- Blaney Communications & PR, Inc. Email: connieblaney@cox.net USEFUL INFORMATION National School Public Relations Association Find your state chapter - click here Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	08 Aug 2022	Your Back-to-School Supply List for School Communicators with Andrea Gribble	00:22:07
It’s a brand new school year. Are you ready? After the last 2+ years, you may not be! Just as the airlines tell you to put on your own oxygen mask before helping others, this back-to-school supply list is just for the school communicators out there. Andrea breaks down her 5 items that you need as the school year begins: Energy Grace Joy Delegation Boundaries After listening, email Andrea and let her know which item resonated the most with you! Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	15 Aug 2022	Crisis Communication: Strengthening Trust and Relationships During Difficult Times with Amber Graham Fitzgerald	00:49:49
There are two important components in handling a crisis - having a solid crisis communication plan and then responding to the crisis. Amber breaks down the main components of each one. Social media is the key to building trust and showing transparency before a crisis ever happens. Daily posts about student and staff success will help tell your school’s story. When should social media be used during a crisis? Amber explains two specific ways that your school should use it. Social media can be a powerful tool in recruiting staff. Amber shares some unique approaches in this interview. She also has some amazing resources available in the show notes! SPECIAL GUEST Amber Graham Fitzgerald Director of Member Engagement Oklahoma State School Boards Association, Oklahoma Email: amberf@ossba.org Twitter: @mrsamberfitz Website: https://www.ossba.org Facebook: https://www.facebook.com/ossbaoklahoma Twitter: https://twitter.com/OSSBAoklahoma USEFUL INFORMATION Amber’s helpful resources: Crisis Communication Plan Components Initial Crisis Detail Worksheet Crisis Messaging Worksheet Decision-Making Model Colleges & Universities in Our Recruitment Circle Worksheet The Instagram Bootcamp is now being incorporated into our Membership Program. Learn more about our membership here. MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	22 Aug 2022	Meet Your Parents Where They Are with Teddy Gabbart	00:33:36
Teddy Gabbart has been involved with schools his entire career. His company, Gabbart Communications, serves more than 700 school districts with an all-in-one communication solution to handle your website, apps, notifications, social media, digital classrooms, and even an online store. The expectations from our parents have certainly changed over the years. Teddy breaks down the biggest changes he’s seen and how schools have been required to respond. When it comes to school websites, Teddy is an expert. He identifies the biggest things schools are still getting wrong and shares ideas to fix them! GabCon is an annual event that happens in Durant, OK each June. Learn more about it in this episode! SPECIAL GUEST Teddy Gabbart President Gabbart Communications, Oklahoma Email: teddy@gabbart.com Website: https://www.gabbart.com Facebook: https://www.facebook.com/GabbartCom/ Twitter: https://twitter.com/gabbartcom LinkedIn: https://www.linkedin.com/company/gabbart-communications/ USEFUL INFORMATION Blog - Social Media is Like a Free Puppy, Not a Free Beer Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	29 Aug 2022	Building a Team of Content Creators with Dr. Jill Johnson	00:34:20
Time and content are the biggest challenges when it comes to social media for most school communicators. Well - you are in luck because today’s podcast is all about solving both of these problems! Dr. Jill Johnson did her dissertation work on utilizing students as social media content creators. She shares her tips on how to get students involved, trained, and active on the social platforms for your school or district. Perception is reality - so consistent storytelling is key for schools. Students have the time, ability, and stories to tell. Class Intercom has a safe way to allow them to be part of the process. SPECIAL GUEST Dr. Jill Johnson President Class Intercom, Nebraska Email: jill@classintercom.com Twitter: @drjilljohnson Website: www.classintercom.com Facebook: https://www.facebook.com/classintercom Instagram: https://www.instagram.com/classintercom/ Twitter: https://twitter.com/classintercom LinkedIn: https://www.linkedin.com/company/16260638/admin/ YouTube: https://www.youtube.com/channel/UCWsviazD_2Hr2-1pOo5Ht_Q USEFUL INFORMATION Request a demo of Class Intercom here. The Instagram Bootcamp is now being incorporated into our Membership Program. Learn more here. MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	05 Sep 2022	2022 School Social Media Survey Results with Andrea Gribble	00:46:35
We surveyed 465 school social media managers from across the country and share all of the results in this episode. You’ll learn about the top social media platforms being used by schools and also find out what platforms are not being used! What are the biggest struggles when it comes to social media? I bet you’ll find that you are not alone. As we look toward a new school year, we all have goals. Find out what areas other social media managers are focused on for the 2022-2023 school year. Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION The entire survey results are shared in this detailed blog: 2022 School Social Media Survey Results Many extra links to helpful resources are included in the blog as well. If you want to join the free Webinar on Thursday, September 15 at 11 am CST, make sure that you are on my free e-newsletter - click here. The webinar is called “What’s Up with Facebook?! What Schools Need to Know for the 2022/2023 School Year.” Interested in our membership program? Learn more here: https://socialschool4edu.com/ Our Instagram Bootcamp and Social Media Bootcamp are now being incorporated into our Membership Program. Learn more at the link above! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! www.SocialSchool4EDU.com
	12 Sep 2022	Keeping it ‘REEL’ with Yvonne Harris and Lori Maugans	00:39:29
It takes a village, and today you’ll meet two of the awesome school communicators from Humble ISD in Texas! Are you trying to organize your Twitter accounts in your district? Yvonne and Lori share how they did it, starting with the account names, in their large school district with more than 40 different schools. Have you ever been to social media for schools church? Well, our guests will take you there today with their discussion on how social media should be used. Don’t be afraid of new tools! Yvonne and Lori jumped right in with Instagram Reels and have learned about the storytelling power behind it. SPECIAL GUESTS Yvonne Harris Assistant Director of Web/Mobile Communications Humble Independent School District, Texas Email: yvonne.harris@humbleisd.net Twitter: @yvonnepharris Lori Maugans Web/Mobile Communications Coordinator Humble Independent School District, Texas Email: lori.maugans@humbleisd.net Twitter: @lorimaugans Website: https://www.humbleisd.net Facebook: https://www.facebook.com/HumbleISD Instagram: https://www.instagram.com/humble.isd/ Twitter: https://twitter.com/HumbleISD USEFUL INFORMATION Instagram Reel Example - Prize Posse Principal Month - Example 1 & Example 2 Interested in our membership program? Learn more here: https://socialschool4edu.com/ Want to join the Social Media Bootcamp? The Social Media Bootcamp referenced in this podcast is now being incorporated into our Membership Program. Check it out at the link above! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	19 Sep 2022	Called to do “Moore” in a One-Person Communications Office with Callen Moore	00:37:58
Are you struggling as a one-person communications team? Then you are in the right spot. Callen Moore is shining bright when it comes to social media in her district of 14,600 students. Callen breaks down her simple system of getting equal coverage of her 15 schools on social media. Hint- she doesn’t do it alone. She has amazing school ambassadors who help! What post garnered 295 comments in less than 5 hours? You’ll find out how Callen traveled out of her comfort zone and is definitely a believer now. Are you in charge of planning a state SPRA (School Public Relations Association) event? Callen shares her practical tips for creating an event that members will love! SPECIAL GUEST Callen Moore Public Relations Officer Walton County School District, Georgia Email: callen.moore@walton.k12.ga.us Twitter: @CWMOORE15 Website: https://www.walton.k12.ga.us Facebook: https://www.facebook.com/waltoncountyschools Instagram: https://www.instagram.com/wcsd_ga Twitter: https://twitter.com/wcsd_ga USEFUL INFORMATION Check out Callen’s “Who was your favorite teacher?” post here. Free download: 52 Questions that will increase engagement. Interested in having Andrea speak at your next event? Find out more here! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	26 Sep 2022	Website Woes, Wows, and Well-Balanced Tips for Schools with Tara Claeys	00:40:03
Schools get many things wrong when it comes to websites, and Tara is going to break down those top 4 things in today’s episode. After working with schools around the world, Tara shares some of the trends that are working well for school websites. What social media feed should you embed on your website? Tara recommends Instagram and shares the reasons why. If you are looking to incorporate more storytelling into your website, we talk through the best ways to do it. We even give you permission to give up on one method - so make sure to listen! SPECIAL GUEST Tara Claeys Owner of Design TLC Email: tara@designtlc.com Twitter: @TaraClaeys Website: https://designtlc.com Instagram: https://www.instagram.com/designtlcweb/ Twitter: https://twitter.com/DesignTLC4web LinkedIn: https://www.linkedin.com/in/taraclaeys/ USEFUL INFORMATION Blog Posts on helpful website tools SEO for Schools: Optimizing with Google Search Console Google Analytics Basics for Schools YouTube Video Workshop - Using Google Search Console Mindful School Marketing Podcast Goodreads List Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	03 Oct 2022	What’s Up with Facebook? What Schools Need to Know for the 2022/2023 School Year with Andrea Gribble	01:36:36
This very special episode is a replay of a global webinar that I recently shared. I invite you over to my YouTube channel to watch this episode! Facebook has changed SO much! It's almost unrecognizable from a few years ago. In this webinar, I break down what has changed, what schools need to know, and how you can make the most of Facebook in the 2022/2023 school year. Facebook users have a new interface when it comes to the newsfeed. Find out how this is impacting the reach of your Facebook posts for your school. Facebook Reels, Facebook Business Manager, and New Pages Experience are covered. Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION Access the slides from the presentation here: Slide Deck Interested in taking advantage of our 6-month membership trial? Learn more here: https://socialschool4edu.com/ Social Media Bootcamp is a great place for the foundational skills needed for schools, and it's now being incorporated into our Membership Program. Learn more here. MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! www.SocialSchool4EDU.com
	10 Oct 2022	Falling Back in Love With Your Job in School PR with Sarah O’Donnell	00:33:00
Learn the tool Sarah utilizes to stay on top of all of the social media platforms in her district of 7200 students. Getting the right content to share on social media is a challenge. Sarah shares three keys to doing this, which include building relationships, embracing the quality of content received, and asking for help. COVID really changed the role of a school communicator. Sarah shares her own struggles and offers her experience in falling back in love with her role of telling stories about awesome students and amazing staff. Boundaries are key. Sarah is a one-person shop, and we talk about how she tries to balance it all. SPECIAL GUEST Sarah O’Donnell, M.S. IMC Director of Communications Stevens Point Area Public School District, Wisconsin Email: sodonnel@pointschools.net LinkedIn: https://www.linkedin.com/in/sarahlilliano/ Twitter: @sarahlilliano Instagram: @sarahlilliano Website: www.pointschools.net Instagram: https://www.instagram.com/pointschools Twitter: https://twitter.com/pointschools LinkedIn: https://www.linkedin.com/company/stevens-point-area-public-school-district/ USEFUL INFORMATION Sarah has found great value in our membership program. Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	17 Oct 2022	Wisdom from a Well-Connected School Communicator with Thomas Scheidel, APR	00:39:28
With a background in broadcasting, Tom has used his “outside” view of education to help him communicate for the Allegan Area ESA in Michigan for the past 11 years. In his role, Tom helps serve 8 local school districts and 2 academies with support for social media and communication. Using social media for a financing campaign? Listen in to some of Tom’s best tips. Networking is key to your survival in this role. Tom shares how getting connected through social media, state chapters, and national organizations has helped his career. SPECIAL GUEST Thomas Scheidel Public Information Coordinator Allegan Area ESA, Michigan Email: tom.scheidel@alleganaesa.org Twitter: @TomsTravels Website: www.alleganaesa.org Facebook: https://www.facebook.com/AlleganAreaESA Twitter: https://twitter.com/AlleganAreaESA USEFUL INFORMATION Social media examples from the campaign: Get out to vote Election day post Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	24 Oct 2022	Building Business Partnerships with Your Schools with Tricia Roddy and Tom Burton	00:44:05
The business partnership program at Princeton City School District started with just 38 businesses, but has recently passed 500. This interview will share how they built such a strong program. When Tom and Tricia approached businesses, they flipped the question. Instead of asking “What can you do for our school?,” they asked, “What can we do for your business?” It changed everything. Tricia will share how they use social media to celebrate the business partnerships. If you’re thinking of starting a program like this, our guests will share their advice for getting started. SPECIAL GUESTS Tricia Roddy Director of Communications Princeton City Schools, Ohio Email: troddy@vikingmail.org Twitter: @trishroddy Tom Burton Superintendent Princeton City Schools, Ohio Twitter: @VikingDiffSuper Website: www.princetonschools.net Facebook: https://www.facebook.com/pcsdvikings Instagram: https://www.instagram.com/pcsdvikings/ Twitter: https://twitter.com/pcsdviking YouTube: https://www.youtube.com/user/princetonvikings USEFUL INFORMATION Resources: Business Partnerships Business & Community Partners Breakfasts Work Ethic Certification Tricia is part of our membership program. Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	31 Oct 2022	Give the People What They Want with Tanisha D. Hearn	00:28:36
Great communication and social media can truly shift your district's culture. Tanisha shares how showcasing all of the positive stories has made a difference in the Seguin community. Getting enough content is never a concern for this district. Listen to the many ways Tanisha receives stories to feature. Want to try something fun? Consider a green screen video with your athletes or fine arts students. You’ll see an example of it linked below! One of Tanisha’s biggest struggles with managing social media is logging off. Learn one of her tips on how she manages to make time for family and herself. SPECIAL GUEST Tanisha D. Hearn Communications Specialist Seguin Independent School District, Texas Email: Thearn@seguin.k12.tx.us Twitter: @TanishaDHearn Website: https://www.seguin.k12.tx.us Facebook: https://www.facebook.com/SeguinISD Instagram: https://www.instagram.com/seguinisd/?hl=en Twitter: https://twitter.com/SeguinISD LinkedIn:https://www.linkedin.com/company/seguinisd/ USEFUL INFORMATION Tanisha’s green screen soccer example: click here. Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	07 Nov 2022	Creating a Successful Brand Ambassador Program with Jerry Almendarez	00:33:25
As Superintendent of Santa Ana Unified School District, Jerry Almendarez has embraced social media to not only tell stories but to lead with social influence. The Brand Ambassador Program has enabled the district to tell thousands of stories through various school social media accounts. Jerry defines the value of social media for a school district. Social media storytelling should relate to your priorities. If your district has not fully accepted social media as a tool to celebrate and communicate with your community, have them listen to this podcast! SPECIAL GUEST Jerry Almendarez Superintendent Santa Ana Unified School District, California Email: jerry.almendarez@sausd.us Jerry’s Twitter: @JerryAlmendarez Jerry’s LinkedIn: Click Here Jerry’s Instagram: @jerryalmendarez Website: https://www.sausd.us/ Facebook: https://www.facebook.com/sausd Instagram: https://www.instagram.com/santaanausd Twitter: https://twitter.com/SantaAnaUSD USEFUL INFORMATION 2022 College & Career Community Resource Fair MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	14 Nov 2022	Making “Reel” Connections with Students Through Instagram Reels with Megan Renihan	00:44:48
Looking to engage students in a meaningful way? Use Instagram Reels! Megan Renihan and Pioneer Joe are making “Reel” connections and you are going to learn all about it in this episode. Megan shares her tips for consistency, hashtags, and trending audio. Looking to reach even more people? Try out the Collabs feature where your Reel can be posted on several accounts at the same time. Discover some ideas that you can try by watching the Instagram Reels page for Batesville School District! SPECIAL GUEST Megan Renihan Communications Coordinator Batesville School District, Arkansas Email: mrenihan@gobsd1.org Twitter: @megan_graddy Website: https://www.batesvilleschools.com/ Facebook: https://www.facebook.com/BatesvilleSchoolDistrict Instagram: https://www.instagram.com/batesville_schools/ Twitter: https://twitter.com/BatesvilleSD YouTube: https://www.youtube.com/channel/UCd-BrhoAXPPKodXJcruHb0Q RSS Feed (podcast): https://rss.com/podcasts/bsdpioneerupdate/ Pinterest: https://pin.it/2aZWCk5 USEFUL INFORMATION Instagram Reel Examples: Childhood Cancer Survivor event Choir Members singing Magic from Pitch Perfect Football Trend with Blooper Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	21 Nov 2022	What the Latest Data Reveals About Parent Behavior and School Marketing Priorities with Angela Brown	00:42:15
Angela is back with the newest data you need to make informed decisions on your marketing and communications strategies. How are parents searching for schools? The latest parent survey lets you know the top methods and how your school can ensure it shows up! What about social media? You’ll learn the top three social media channels parents say they are using when learning more about your school. With all this new research now available, Angela will share three things that school communicators can take action on immediately. SPECIAL GUEST Angela Brown K-12 Senior Enrollment Insights Leader Niche - Pittsburgh, Pennsylvania Email: angela.brown@niche.com Twitter: @angelambrown LinkedIn: https://www.linkedin.com/in/angelambrown/ Website: https://www.niche.com Facebook: https://www.facebook.com/nichesocial LinkedIn: https://www.linkedin.com/company/nichesocial/ Twitter: https://twitter.com/Niche_Insights USEFUL INFORMATION Data from Niche’s latest surveys: niche.bz/insights Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	28 Nov 2022	Consistent Storytelling for Charter Schools with Donna Ogden	00:33:38
Families and supporters of this charter school in Texas want to see what students and staff are doing in the classroom. Social media is the perfect spot! The evolution since starting their pages and school in 2019 has transformed from posting information only to sharing fun, behind-the-scenes stories. Staff features have been very successful for Great Hearts Lakeside, and Donna shares how she coordinates this feature. Perfection can be the enemy. Donna shares her best tip to keep content flowing for her school. SPECIAL GUEST Donna Ogden Director of Academy Giving & Community Engagement Great Hearts Texas Network, Texas Email: donna.ogden@greatheartslakeside.org Website: https://lakeside.greatheartsamerica.org/ Facebook: https://www.facebook.com/GreatHeartsLakeside Instagram: https://www.instagram.com/greatheartslakeside/ Twitter: https://twitter.com/GreatHeartsAcad USEFUL INFORMATION Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	05 Dec 2022	Advance the Sense of Belonging in Your School District with Josh Sauer, APR	00:37:44
Today’s guest recently transitioned from a school communicator to a vendor, but that is only part of his journey that we talk about today. All students and staff want a sense of belonging within your school. Josh shares practical tips on how to do that, using his journey to focus on the LGBTQ+ community. How do you ensure that you're celebrating all of your students and staff? Look under the rocks and amplify all stories. Our conversation wraps up with some thoughts on what sets Finalsite apart from other solutions. SPECIAL GUEST Josh Sauer, APR Director of District Communications Strategy Finalsite Email: joshua.sauer@finalsite.com Twitter: @JoshuaTSauer Website: www.finalsite.com Facebook: https://www.facebook.com/Finalsite Twitter: https://twitter.com/Finalsite LinkedIn: https://www.linkedin.com/company/finalsite/ YouTube: https://www.youtube.com/user/finalsite MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	12 Dec 2022	Making Your Community Smile Through Social Media with Jason Laz	00:36:17
He’s only one year in, but guest Jason Laz is making a big impact for his district in New York. Jason will share a simple tip (one that I’ve never shared) to get more photo submissions from parents and the community. What is Jason’s trick for inspiration and support in his role? He is part of the #SocialSchool4EDU membership program. He’ll break down why it has been so helpful for him as a one-person department. You might need help predicting what type of content will do well on social media. You are not alone. Jason will share his strategy, which involves sharing a lot of smiles! SPECIAL GUEST Jason Laz Communications Specialist Troy City School District, New York Email: lazj@troycsd.org Twitter: @jasonlaz Website: http://www.troycsd.org Facebook: https://www.facebook.com/troycsd Twitter: https://twitter.com/tcsd https://twitter.com/troynysports Instagram: https://www.instagram.com/troycsd USEFUL INFORMATION Jason getting tackled by a football player - click here for the Reel Awesome Homecoming photos - Homecoming Queen Photos and Football Game Photos Free haircut Reel Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	19 Dec 2022	No Social Media for the District? No Problem! with Aurora Meyer, APR	00:39:21
When I started searching for Columbia Public Schools on social media, I couldn’t find it! In this interview, you’ll find out why. And I’m really intrigued by this approach! Aurora shares her journey into school communications and why she absolutely LOVES sharing the amazing, wonderful stories happening in her district. Canva is a go-to tool for most of us. Aurora will dive into some of her best tips, and she is even sharing some templates for you to modify! SPECIAL GUEST Aurora Meyer, APR Communication Manager Columbia Public Schools, Missouri Email: aurora@aurorameyer.com Twitter: @aurorameyer LinkedIn: https://www.linkedin.com/in/aurorameyer/ Website: https://www.cpsk12.org/cpsk12 USEFUL INFORMATION Canva Templates from Aurora: District and School templates for website icons: https://bit.ly/3FpBovu Daily Mode Indicator: http://bit.ly/3Uua5o7 CPS COVID Timeline: http://bit.ly/3iCNJU1 Columbia Public Schools Superintendent Search 2021: http://bit.ly/3FpDonu May Sharing the Gold Newsletter: http://bit.ly/3P1FYDs MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	26 Dec 2022	Defining Educational Equity in Your District with Heidi Vega	00:40:16
Today’s guest has a passion for equity in our schools and you will hear where that comes from as Heidi shares her story. Equity 365 is an initiative that the Arizona School Boards Association has implemented. You’ll learn how you might be able to incorporate it into your district. How do you define educational equity in your district? Heidi shares the importance of doing the work to help navigate these divisive times in our communities. A recent social media audit unveiled some helpful insight into how ASBA is managing its social channels, and their findings could help you! SPECIAL GUEST Heidi Vega Director of Communications Arizona School Boards Association Email: hvega@azsba.org Twitter: @heidi_hvega Website: www.azsba.org Facebook: https://www.facebook.com/ASBAFans Instagram: https://www.instagram.com/asba_az/ Twitter: https://twitter.com/azsba TikTok: https://www.tiktok.com/@asba_az USEFUL INFORMATION Interested in our membership program that covers the Bootcamp Heidi talked about? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	02 Jan 2023	Showcase Classroom Learning in 2023 with Andrea Gribble	00:16:40
Let’s give our community a peek into what is actually happening inside our classrooms by sharing photos and videos of student learning. Do you have standout programs or advanced technology in your schools? Share short videos of students talking about it. Are there business partnerships that you could highlight before the end of the school year? Make plans for celebrating your seniors now. Andrea shares some helpful advice. Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION Caption Clinic - How to Stand Out on Social Media with Creative Writing Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! www.SocialSchool4EDU.com
	09 Jan 2023	Social Media Strategy & Avoiding Burnout in School PR with Christy McGee, APR	00:45:59
Today you will learn from one of the best, Christy McGee, APR. She has 17 years of experience in school PR and serves a district with 8,000 students. In the summer of 2020, she realized she couldn’t continue at the 24/7 pace she had been operating. Christy shares many practical tips to avoid burnout. Grab two strategies to get more great content from your schools. Learn what some of the best-performing posts are for the district, and see how you can apply them to your schools! SPECIAL GUEST Christy McGee, APR Director of Communications Fountain-Fort Carson School District 8, Colorado Email: cmcgee@ffc8.org Twitter: @christy_mcgee Website: https://www.ffc8.org Facebook: https://www.facebook.com/FFC8schools Instagram: https://www.instagram.com/FFC8schools Twitter: https://twitter.com/FFC8schools USEFUL INFORMATION Click here to learn more about the mission to serve military families in this short video! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	16 Jan 2023	How to Boost Student Enrollment in Competitive Markets with Lou Jimenez	00:23:33
Student recruitment is the focus of Lincoln Barretta Consulting. They work with schools across the country to grow enrollment. Lou shares two ways to recruit students: digitally and through community outreach. Social media is key to recruitment, and Lou will highlight three helpful strategies for schools to follow, along with identifying the one thing he sees many schools getting wrong. What kind of content should you be sharing to increase enrollment? You’ll grab several ideas today! SPECIAL GUEST Lou Jimenez President of Lincoln Barretta Consulting Email: Ljimenez@lincolnbarretta.com Website: www.lincolnbarretta.com Facebook: https://www.facebook.com/lincolnbarretta Instagram: https://www.instagram.com/lincolnbarrettaconsulting Twitter: https://www.twitter.com/barrettalincoln LinkedIn: https://www.linkedin.com/company/lincolnbarretta USEFUL INFORMATION Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	23 Jan 2023	Social Media at Small Private Schools—Leading the Fan Club with Stephanie Jakoblich	00:40:13
Social media has dramatically impacted the growth of this small Catholic school in Mahtomedi, MN. Stephanie will share their story. How do you make people feel like they are part of your school? Check out the Facebook and Instagram channels for St. Jude of the Lake Catholic School (links below). Stephanie will share her strategies for telling such remarkable stories. You may never know the impact your social media efforts have. Luckily though, Stephanie's heartfelt story of a community member led to a substantial monetary gift to the school’s technology program! Stephanie is a one-person shop. How does she stay on top of it all? Her school invests in professional development through the #SocialSchool4EDU membership program! She will share details about how the training has impacted her storytelling. SPECIAL GUEST Stephanie Jakoblich Communications & Marketing St. Jude of the Lake Catholic School, Minnesota Email: Sjakoblich@stjudeofthelake.org LinkedIn: Stephanie Jakoblich Website: https://www.stjudeofthelakeschool.org/ Facebook: www.facebook.com/stjudeofthelakeschool Instagram: www.instagram.com/stjudeofthelakeschool/ USEFUL INFORMATION Social Media Bingo Challenge Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	30 Jan 2023	TikTok, Reels, and Consistent Storytelling for Your District with Breanna Hensley	00:49:31
With 45 schools to celebrate and only 4 people in the communications department, you’ll be amazed at the storytelling that’s happening from Buncombe County Schools! Breanna will share specific strategies that are working to receive great content to share on their social media channels. Are you considering TikTok for your district? Breanna shares why they started using TikTok in August of 2022, what works well for them, and how they ensure appropriate music is used. Adding another channel doesn’t have to mean more work. We discuss how you can create and use a video on several different platforms without any additional work. And guess what? The reach is still awesome! UPDATE: Hang on to the end of the episode! North Carolina’s Governor created a mandate that shifted the school’s ability to use TikTok on state-issued devices. Breanna will share what that means for their channel, how they handled it, and their plans for moving forward. SPECIAL GUEST Breanna Hensley Digital Marketing Specialist Buncombe County Schools, North Carolina Email: breanna.hensley@bcsemail.org Website: https://www.buncombeschools.org/ Facebook: https://www.facebook.com/BuncombeSchools/ Instagram: https://www.instagram.com/buncombeschools/ Twitter: @Buncombeschools TikTok: @Buncombeschools USEFUL INFORMATION Barbie Bungee Jumping TikTok Video - Uploaded to Instagram TikTok Video Tips for Staff - You can customize this for your school! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	06 Feb 2023	Creating Campaigns for Beginners with Megan Anthony	00:37:21
Are you overwhelmed with the thought of creating a campaign in your district? You’re in the right spot! Megan will break down her simple process. Learn the step-by-step process of using the RPIE (Research, Planning, Implementation, Evaluation) to plan your campaign. Hear two specific examples of how Megan put this process to work in two different districts, and learn the success of each! Be inspired by great campaigns to introduce new leaders and attract substitutes to your district. SPECIAL GUEST Megan Anthony Communications Coordinator Canal Winchester Schools, Ohio Email: manthony@cwls.us Twitter: @MeganAnthonyPR Website: https://www.cwschools.org Facebook: https://www.facebook.com/cwschools Instagram: https://www.instagram.com/canalwinchesterschools/ Twitter: @CW_Schools USEFUL INFORMATION Communication Planning Worksheet New Administrator Communication Plan 21 Questions used to ask staff Save the Day. Become a Substitute Post Example 1 Post Example 2 Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	13 Feb 2023	A Superintendent’s Success Story Using Social Media with Matthew J. Murphy, Ed. D.	00:39:12
Today’s guest has spent 33 years in education and has only recently retired to coach teachers and leaders. Dr. Matthew Murphy believes in the power of social media and shares many examples in our interview. Why are some leaders so fearful of social media? Matthew believes there are two main reasons and explains them in detail. This is really helpful for those listeners who struggle with getting some of their own administrators on board. The Profile of a Graduate program was an important initiative at Ramsey School District in New Jersey, but without good communication, it would have just sat on a shelf. Matthew shares examples of how they used social media to continually communicate the program to the community. Social media and smiling kids are great, but the “why” behind each activity, lesson, or experience is the most important. Let your followers know *why* you’re doing what you’re doing! SPECIAL GUEST Matthew J. Murphy, Ed. D. Former Superintendent Ramsey Public Schools, New Jersey Email: drmatthewmurphy@verizon.net Twitter: @drmatthewmurphy Instagram: https://www.instagram.com/drmatthewmurphy Website: https://drmatthewmurphy.com USEFUL INFORMATION Profile of a Graduate from Ramsey School District: Overview of program MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	20 Feb 2023	Building Your School Publicist Program with Emily Rojas	00:34:52
Today’s guest, Emily Rojas, absolutely loves her job celebrating students and staff in Dalton Public Schools. Find out more about her journey to her role in school PR! Finding great stories to share on social media takes work. Emily breaks down how their Publicist Program works. She covers how the employees are identified, trained, and measured on their duties that are rewarded with a small stipend. Dalton Public Schools has over 13,000 followers on Facebook. Emily shares the three secrets to their success! The #DaltonDifference is more than a hashtag. The entire community rallies behind it. Learn some fun ways that the communications team has promoted the use of this hashtag. SPECIAL GUEST Emily Rojas Communications Specialist Dalton Public Schools, Georgia Email: emily.rojas@dalton.k12.ga.us LinkedIn: https://www.linkedin.com/in/emilyaddiemartin/ Website: www.daltonpublicschools.com Facebook: https://www.facebook.com/dpsschools Instagram: https://www.instagram.com/dpsschools/ Twitter: @dpsschools TikTok: https://www.tiktok.com/@dpsschools USEFUL INFORMATION Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	27 Feb 2023	#SchoolPR Simplified: NSPRA Membership with Melissa McConnell	00:34:45
You might feel alone in your role as a school communicator, but you don’t need to! Today’s episode uncovers all of the wonderful opportunities available to you through an NSPRA membership. Are you frustrated with reporting impersonating accounts or other inappropriate content on social media platforms that impact your students? Learn about the program NSPRA has with CoSN to talk directly with social media companies. There is so much offered to NSPRA members. Melissa breaks down the primary programs, including webinars, resources, forums, and more. Want to meet Melissa and me in St. Louis this summer? Join us at the NSPRA Seminar! Melissa explains what this event includes and why you should consider signing up. SPECIAL GUEST Melissa McConnell Manager, Professional Development and Member Engagement NSPRA Email: mmcconnell@nspra.org Twitter: @EdPRMack Website: www.nspra.org Facebook: https://www.facebook.com/NSPRAssociation Instagram: https://www.instagram.com/natlschoolpr Twitter: @NSPRA Linked In: https://www.linkedin.com/company/national-school-public-relations-association/ USEFUL INFORMATION Learn all about membership benefits and how to join - click here! Meet us in St. Louis - NSPRA 2023 National Seminar information Schedule a time to chat with Melissa - click here! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	06 Mar 2023	Much More than Square Pizza: Marketing School Meals with Liz Roesel	00:42:35
Meet my twin business owner serving school nutrition programs, Liz Roesel, president and founder of SEA Level Social! Liz shares oodles of tips in this episode, but she specifically describes how to share engaging content about your food program. What do schools get wrong when it comes to social media? It’s easy, and you’ll learn all about it in this episode. It’s National School Breakfast Week right now - March 6-10, 2023. Liz shares some easy ideas you can use on your school nutrition, district, or school-level pages! SPECIAL GUEST Liz Roesel President and Founder SEA Level Social, North Carolina Email: liz@sealevelsocial.com Website: www.sealevelsocial.com Facebook: https://www.facebook.com/sealevelsocial Instagram: https://www.instagram.com/sealevelsocial USEFUL INFORMATION Grab free resources at www.sealevelsocial.com/free. Make sure to sign up for her free newsletter! Is your school a member of the School Nutrition Association? If so, check out their 2023 National School Breakfast Week toolkit! https://schoolnutrition.org/resource/nsbw23-toolkit/ My BeReal photo from the K12PRtip MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	13 Mar 2023	My Personal Mental Health Journey with Andrea Gribble	00:33:02
This country is facing rising issues with mental health, and today I want to be open, vulnerable, and honest with my own journey. Nearly 50 million American adults report having a mental illness, but 50% of adults don’t receive any treatment. It made sense to me that I had severe anxiety when I lost my job and had to move in with my parents back in 2014, but why did I face depression in the fall of 2022 when my life was going so well? I was really hard on myself for that. If you need help, please reach out to a professional. I’ll share my treatment plan, but everyone’s path is different. Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION Data Sources: 2023 Workplace Mental Health: New Challenges, New Directions, and Best Practices National Center for Health Statistics - Anxiety & Depression My book is coming soon! Visit https://socialschool4edu.com/book/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! www.SocialSchool4EDU.com
	20 Mar 2023	School Leaders’ and Communicators’ Roles in Workplace Well-being: How Do We Curb the Educator Burnout Epidemic? with Dr. Janet Swiecichowski, APR	00:36:11
After surveying more than 490 principals across the state of Minnesota, Dr. Janet Swiecichowski, APR has some powerful findings to share with us today on employee well-being and burnout in schools. Burnout isn’t just about personal self-care. It relates back to organizational problems and work conditions, and Janet shares the 5 areas organizations need to focus on to reduce staff burnout. Are you experiencing one of the three signs of burnout? Find out as Janet explains them in detail. What steps should you take as a school communicator to help with your well-being? You’ll learn simple strategies, from setting boundaries with email responses to watching the media you consume. SPECIAL GUEST Dr. Janet Swiecichowski, APR Vice President CEL Marketing PR Design Email: janet@celpr.com Twitter: @jswitch Website: http://www.celpr.com Facebook: https://www.facebook.com/celpr Instagram: https://www.instagram.com/celcreative Twitter: https://twitter.com/celcreative USEFUL INFORMATION Janet’s dissertation Right to Disconnect Procedure from Shawn McKillop, APR Healthy Minds App Insightful Timer App MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	27 Mar 2023	The Importance of Sharing Authentic Moments and Building Relationships with Kari Klebba	00:35:44
Listeners, today’s guest is a treat! She was nervous to hop on and hit the record button, but the wisdom she shares from her school district in Wisconsin is solid gold! Kari shares how she started in her role and how she built relationships with staff, focusing on her supporting role to highlight the incredible things happening in the schools. Focusing on authentic moments has been part of Kari’s approach since she started, and she shares one such moment that went viral this school year! Building on ideas that come from other schools was the inspiration that led to Kari’s district receiving an award for a series that they did to highlight the anniversary of Title IX (nine) and women in sports. SPECIAL GUEST Kari Klebba Communications, Community Outreach and Safety Coordinator School District of Milton, Wisconsin Email: klebbak@milton.k12.wi.us Website: https://www.milton.k12.wi.us/ Facebook: https://www.facebook.com/SchDistofMilton Instagram: https://www.instagram.com/milton_school_district/ Twitter: https://twitter.com/SchDistofMilton YouTube: @sdmcommunications594 USEFUL INFORMATION Title IX Series: First post, Another post, Another post Ice Orbs original post and round 2 post Original post of Mr. Terry’s Class Andy Grammer - Reel on Facebook Interested in our membership program? Learn more here: MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter here www.SocialSchool4EDU.com
	03 Apr 2023	Making a Difference Through Video, Staff Features, and More with Les Atkins	00:31:24
Les Atkins and his small communications team are slaying the social media engagement game with their powerful storytelling in a district of 38 schools, 23,000 students, and 3,500 staff. Learn what features Alamance-Burlington uses to drive staff morale, staff recruitment, and community engagement. North Carolina School Public Relations Association (NCSPRA) recently recognized Les and his team with an award for their #DifferenceMakers series. Hear how they find their stories, what equipment they use to capture the video and several examples of the stories they’ve been able to share. Les shares an important tip about being cautious about backgrounds. It stems from a specific situation that caused a parent to call the school, and it’s why he diligently looks at all students represented in photos. SPECIAL GUEST Les Atkins Public Information Officer Alamance-Burlington School System, North Carolina Email: les_atkins@abss.k12.nc.us Twitter: @lesatkins1 Website: https://www.abss.k12.nc.us Facebook: https://www.facebook.com/ABSSPublic Instagram: https://www.instagram.com/absspublic/ Twitter: https://twitter.com/ABSSPublic YouTube: https://www.youtube.com/channel/UC1LAaiXHwBWqFw589OobN0Q USEFUL INFORMATION Sign up for the April 11th Webinar - click here Staff Feature - Why I Love ABSS - example 1 & example 2 Spotlight on Couples #DifferenceMakers Series Williams football player Socktober event Senior citizen story MLK Day - Students respond with what it means to them Equipment used for videos iMovie iPhone 11 Microphone for $25 Wired microphone for really noisy situations - click here Tripod for $25 #K12prtip: Search for topics here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	10 Apr 2023	Communicating with Kindness and Compassion – In-Person and Online with Sarita Maybin	00:29:58
Have you ever been told, “If you don’t have something nice to say, don’t say anything at all?” Well - if you’re in school communications, you can’t really use that advice. Lucky for you, today’s guest has written a book to help you know what you actually *can* say! With nearly 3 decades of experience as a speaker, Sarita knows how to inspire a crowd through her keynote speaking on communicating with kindness and compassion. Social media is the perfect spot for your school to show stories of kindness - not simply just typing it out on a website or in a newsletter. In her newest book, Sarita focuses on the art of communicating from behind your computer. SPECIAL GUEST Sarita Maybin International Speaker & Author of *Say What You Mean in a Nice Way* SaritaMaybin.com based in San Diego, California Email: Sarita@SaritaMaybin.com Twitter: @SaritaMaybin Website: https://www.saritamaybin.com/ Facebook: https://www.facebook.com/SaritaTalk/ Instagram: https://www.instagram.com/saritamaybin/ LinkedIn: https://www.linkedin.com/in/saritamaybin/ MORE RESOURCES Sign up for the April 11th Webinar - click here My book is coming out soon - *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff–While Keeping Your Sanity. www.socialschool4edu.com/book* Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	17 Apr 2023	Guess What? I Wrote a Book and Here’s a Sneak Peek with Andrea Gribble	00:22:46
After nine years of managing social media for schools and training others to do the same, I’ve written a book to help schools celebrate their students and staff. It is called “Social Media for Schools: Proven Storytelling Strategies and Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity.” This episode shares the introductory chapter of my book! As a school communicator, you are one person. Navigating the ever-changing social media platforms is hard enough, but the real struggle is getting a strategy behind what your school is sharing. And, of course, how do you get that content? Social media managers have a tough job without much appreciation, but you are not alone. I’m a natural-born cheerleader who loves to teach. This book bundles the best tools in a value-packed handbook inspired by years of work in school social media. Inside, you’ll find detailed descriptions of practical tips and real-life examples, all within a proven framework, to help you succeed in celebrating your school on social media. Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION My book is available now! Visit https://socialschool4edu.com/book/ Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	24 Apr 2023	What Educators Need to Know To Protect Themselves On Social Media with Dr. Robin Finley	00:43:04
With 35 years in education, today’s guest is sharing a wealth of knowledge when it comes to educators and social media. You are going to want to take some notes! Dr. Robin Finley often shares scenarios in her Teaching Time classes that ask educators to guess whether the teacher kept their job or was fired. We play a version of this game, and I didn’t do very well… Can teachers share photos of students on their personal social media accounts? What about controlling what parents post on a field trip? We tackle these topics and more today. You need to take action after this episode. Make sure to have AT LEAST two administrators on each social media account that’s associated with your school! Robin shares why this is so important. SPECIAL GUEST Dr. Robin Finley CEO & Educational Consultant TASSELTime & TEACHINGTime, Arkansas Email: robin@tasseltime.com Twitter: @DrRobinFinley Websites: www.tasseltime.com www.teachingtime.online Facebook: https://www.facebook.com/Tasseltime/ https://www.facebook.com/TeachingTIME.online/ Twitter: https://twitter.com/Tasseltime https://twitter.com/TeachingTimeAR USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	01 May 2023	Mastering the Metaverse for Communication Offices of One with Jacqueline Dillard, APR	00:31:34
Are you working for a service agency (BOCES, ESC, or Office of Education) or are you a one-person communication shop? If so - listen in! There is so much value in today’s podcast! Jacqueline shares her APR project with us, including a usable social media strategic plan that you can implement for your school or organization. We’ll break down identifying goals, evaluating results, and pivoting your storytelling to reach more people. Are you responsible for training others in your school or district on social media? Don’t miss Jacqueline’s advice from what she learned after conducting a 1-day training event and then shifting to weekly online sessions. SPECIAL GUEST Jacqueline Dillard, APR Director of Communications Butte County Office of Education, California Email: jdillard@bcoe.org Websites: www.bcoe.org Facebook: https://www.facebook.com/ButteCountyOfficeOfEducation Instagram: https://www.instagram.com/buttecoe/ Twitter: https://twitter.com/BCOEStory USEFUL INFORMATION Jacqueline’s Strategic Communication Social Media Plan Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	08 May 2023	Big district, big opportunities! Working smarter, not harder with Delaina McCormack and Jordan Mason	00:39:33
Can you imagine doing social media in a district of 180,000 students? If you can’t, today’s interview will provide a sneak peek. And it’s not as scary as you might think. Planning is everything, and you’ll grab some helpful tips and strategies. Looking for a safe way to do an Instagram takeover? Try the “Collab” feature. Delaina will share the details behind her “Grad Collab” program she did with five different high schools to celebrate the Class of 2022. Jordan provides wonderful insight into the difference you make by consistently celebrating your schools. Even if you can just reach 1 or 2 more people, you are making progress! SPECIAL GUESTS Delaina McCormack Manager, Social Media Fairfax County Public Schools, Virginia Email: dnmccormack@fcps.edu Twitter: @delainanicole LinkedIn: https://www.linkedin.com/in/delaina/ Jordan Mason Social Media Specialist Fairfax County Public Schools, Virginia Email: jvmason@fcps.edu LinkedIn: https://www.linkedin.com/in/jordan-mason-349715a4/ Websites: https://www.fcps.edu/ Facebook: https://www.facebook.com/fcpsva/ Instagram: https://www.instagram.com/fairfaxcountypublicschools/ Twitter: https://twitter.com/fcpsnews Linked In: https://www.linkedin.com/company/fairfax-county-public-schools USEFUL INFORMATION Korean Facebook Page Hispanic Facebook Page & Twitter Account Class of 2022 Grad Collab - one, two, three, four, five, and six Delaina’s favorite story - braille writer Jordan’s favorite story - Actress Alumni Sample of Content Calendar Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	15 May 2023	Build a Community of Storytellers with a Brand Ambassador Program with Lynette White	00:38:13
Get ready to be inspired by Lynette’s journey into the #SchoolPR world! What started as a part-time office position has led to her current role in a district of 5,000 students. Looking for additional schooling to support your role in school communications? You’ll learn of two online programs to check out! You cannot tell stories alone. Lynette shares the details behind her Brand Ambassador program that she has implemented at two different districts. Hang on until the end for a special announcement! Lynette is sharing her expertise in a whole new way, and I know you’re going to want to hear about it! SPECIAL GUEST Lynette White District & Community Relations Coordinator Banning Unified School District, California Email: lwhite@banning.k12.ca.us Twitter: @lynettewsocial Website: http://www.banning.k12.ca.us/ Facebook: @Banning Unified School District Instagram: @Banningusd Twitter: @BanningUnified USEFUL INFORMATION Higher Education options: Southern New Hampshire University - Bachelors in Communication with emphasis on New Media Grand Canyon University - Masters in Communication Education Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	22 May 2023	Level Up Your Social Media Game with ChatGPT with Heather Kilgore	00:34:34
Not every technology coordinator has a marketing degree, but this week’s guest does! After helping her district successfully pass a bond, she added social media strategist to her title! Just like a washing machine can help you leverage technology to get your clothes washed quickly, Artificial Intelligence can enable you to do some tasks more efficiently. Heather will explain how and why she is using this tool in her role. Feeling your social media channels are a Hot Mess Express? You’re not alone. Heather will share how she wrangled in the various social media accounts associated with her district to regain more control and consistency with storytelling. Driving engagement is key, and sharing candid shots of students and staff is what your community really wants to see! SPECIAL GUEST Heather Kilgore Instructional Technology Coordinator, Webmaster & Social Media Specialist Commerce ISD, Commerce, Texas Email: heather.kilgore@commerceisd.org Twitter: @TechyKilgore Instagram: @TechyKilgore Websites: www.commerceisd.org Facebook: https://www.facebook.com/CommerceISD Instagram: https://www.instagram.com/commerce_isd/ Twitter: https://twitter.com/commerceisd USEFUL INFORMATION ChatGPT extension for Chrome Build a Band Kid graphics - built in Canva and ProCreate on the iPad Complete uniform donation $14,000 raised Taste of Commerce fundraiser wording from ChatGPT: 📣🍪🎶 Calling all sweet tooths and music lovers! We're excited to welcome Too Good Treats to the Taste of Commerce fundraiser for the Commerce Band Boosters on April 22nd! 🤩🍽️🎉 Indulge in some mouth-watering treats while enjoying the rhythm of our talented student musicians. 🎵🎶 Join us for a delightful evening of heavenly treats, great music, and community support on April 22nd! Don't miss out on the fun! 🎉👨‍👩‍👧‍👦 #TasteofCommerce #SupportOurSchools #TooGoodTreats #MusicAndSweets #CommunityLove 🍪🎵🎉 Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	29 May 2023	Get Loud and Lead From Where You Are with Dr. Joe Sanfelippo	00:38:37
Dr. Joe Sanfelippo was my first mentor when I started this business, and we’ve got a special podcast episode today! Joe shares his philosophy of what makes Fall Creek different. They recognize when good things are happening, acknowledge it, and extend and share that news with others. Joe’s latest book, **Lead From Where You Are, is perfect for you and your leadership team to read this summer! Learn some simple strategies to make ordinary moments that happen in schools really stand out. Joe will also offer insight into what project might be next for him! SPECIAL GUEST Dr. Joe Sanfelippo Superintendent Fall Creek School District, Wisconsin Email: jmsanfelippo@gmail.com Twitter: @Joe_Sanfelippo Websites: www.jsanfelippo.com Facebook: https://www.facebook.com/FCCrickets Instagram: https://www.instagram.com/fccrickets Twitter: https://www.twitter.com/fccrickets USEFUL INFORMATION Order Joe’s book today - Lead From Where You Are Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com**
	05 Jun 2023	Secrets of Self-Publishing My First Book with Michelle Rayburn	00:33:45
Today’s episode is a special one! You get to meet the woman behind helping me bring my new book to the world, Michelle Rayburn. She started her career as a nurse, but after having children, she rediscovered her love of writing. Michelle is an accomplished author and expert on self-publishing books through platforms like KDP on Amazon. What’s the very first step in writing a book? Michelle explains the three most important questions you must answer before getting started. Michelle had a hunch that “Social Media for Schools” would do well in sales. She’ll share the indicators that have proven true, and maybe you can judge your next book idea against those! SPECIAL GUEST Michelle Rayburn Freelance Writer Mission and Media, Wisconsin Email: michelle@michellerayburn.com Twitter: @michellerayburn Websites: www.missionandmedia.com USEFUL INFORMATION Interested in learning more about Michelle’s books and her podcast? Check out: https://michellerayburn.com/ Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	12 Jun 2023	Social Media for Schools Starts at the Top with Jerry Almendarez	00:32:01
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 1 - It Starts at the Top! “Social Media for Schools - Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity” is for anyone responsible for social media for a K12 school. Learn more about the challenge Jerry Almendarez faced when he took over as superintendent of the Santa Ana Unified School District in California and how he empowered a brand ambassador program to elevate the storytelling happening throughout the district of over 41,000 students. SPECIAL GUEST Jerry Almendarez Superintendent Santa Ana Unified School District, California Email: jerry.almendarez@sausd.us Twitter: @JerryAlmendarez LinkedIn: Click Here Instagram: @jerryalmendarez Website: https://www.sausd.us/ Facebook: https://www.facebook.com/sausd Instagram: https://www.instagram.com/santaanausd Twitter: https://twitter.com/SantaAnaUSD USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	19 Jun 2023	Social Media Policy with Lana Snodgras	00:16:47
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 2 - Social Media Policy. Do you have staff asking you about starting their own social media accounts? Learn how Lana has managed this process with internal policies and a contract that staff has to sign. Internal use of social media is just one aspect. What about commenting guidelines for your followers? West Plains School District has a plan for that as well! SPECIAL GUEST Lana Snodgras Director of Communications West Plains School District, Missouri Email: lana.snodgras@zizzers.org Twitter: @lanasnodgras Website: https://www.zizzers.org/wpr7 Facebook: https://www.facebook.com/wpzizzers/ Twitter: @wpzizzers Instagram: @westplainsschooldistrict USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! All of Lana’s supporting policies are available with the free downloadable resources when you purchase the book! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	26 Jun 2023	The Purpose and Goals of Social Media with Brendan Schneider	00:21:40
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 3 - Purpose and Goals. Brendan provides a simple approach when it comes to setting goals for your social media efforts. It’s all about the attraction and retention of students! You can’t always be “promoting” or “selling” your school. Brendan shares the balanced approach he recommends to content. SPECIAL GUEST Brendan Schneider Founder and CEO SchneiderB Media and the MarCom Society, Pennsylvania Email: brendan@schneiderb.com Twitter: @schneiderb Website: https://www.schneiderb.com/ Facebook: https://www.facebook.com/schneiderbmedia Twitter: @schneiderb Instagram: @schneiderbmedia LinkedIn: Click Here USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	03 Jul 2023	Social Media Pages You’ll Run with Peg Mannion, APR	00:15:48
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 4 - Pages You’ll Run. Are you feeling overwhelmed with managing several different pages within your district? Peg has an approach that she’d like to share with you! If the sound of a “one-stop shop” for celebrating your district sounds good, you definitely want to listen to today’s episode. SPECIAL GUEST Peg Mannion Community Relations Coordinator Glenbard High School District 87, Illinois Email: peg_mannion@glenbard.org Twitter: @pegmannion Website: https://www.glenbard87.org/ Facebook: https://www.facebook.com/GlenbardDistrict87 Twitter: @GlenbardDist87 USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	10 Jul 2023	Ready-Made Graphics for Social Media with Natalie Eiting	00:14:02
My brand new book is available now, and today you get to listen in as we talk through a story shared in Chapter 8 - Graphics, Tips, and Templates. Save time next school year by prepping some ready-made graphics that you can use for social media. Learn exactly how Natalie looks like a graphic designer, even though she is a classroom teacher with no formal graphics training! SPECIAL GUEST Natalie Eiting Special Education Teacher School District of South Milwaukee, Wisconsin Email: NEiting@sdsm.k12.wi.us Website: https://www.sdsm.k12.wi.us/ Facebook: https://www.facebook.com/SoMilwSchools/ Twitter: @SoMilwSchools USEFUL INFORMATION Register for the RiseVision webinar on Thursday, July 13th here - Your Back-to-School Social Media Checklist for Schools Presented by Rise Vision and Andrea Gribble from #SocialSchool4EDU K12PRtip - Simplify Social Media with these 8 Reusable Graphics Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	17 Jul 2023	Why Stories Are the Best Place for Reminders & Announcements with Melissa Hartley	00:18:59
My brand new book is available now, and today you get to listen in as we talk through the story shared by Melissa Hartley in Chapter 11 - Stories to Share (and What to Skip). Are you bombarded with requests to share fundraisers, announcements, performances, and more on your social media channels? We understand! Today you’ll learn the perfect approach to getting this information out without clogging up your newsfeed. Get ahead of the “special days” that happen throughout the year with a #K12PRtip from Andrea to start the episode! SPECIAL GUEST Melissa Hartley Director of Communications & Marketing Horizon Honors Schools, Arizona Email: melissa.hartley@horizonhonors.org Website: https://www.horizonhonors.org/ Facebook: https://www.facebook.com/horizonhonors Twitter: @horizonhonors Instagram: @horizonhonors USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! Sign up for the free webinar on Thursday, August 3rd - “Social Media for Schools”: Live Book Discussion and Q&A. You're invited to a live discussion about my book, “Social Media for Schools," on Thursday, August 3rd at 11 a.m. CT / 12 p.m. ET! This is your chance to dig deeper and discover how the content and examples enclosed in my book can specifically apply to your school. Calendar of Celebrations for Schools - blog with free PDF MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	24 Jul 2023	Tips on Handling Negativity on Social Media with Holly McCaw, APR	00:18:45
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 15 - Handling Negative Comments. If you or others in your school are worried about negative comments, you are not alone. Having a plan is the best approach. Learn exactly how Holly approaches this concern in her district in Michigan. SPECIAL GUEST Holly McCaw, APR Director of Communications Otsego Public Schools, Michigan Email: hmccaw@otsegops.org Twitter: @McCawHolly Website: https://www.otsegops.org/ Facebook: https://www.facebook.com/otsegops Twitter: @OtsegoSchools Instagram: @otsegoschools YouTube: Click Here USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! Sign up for the free webinar on Thursday, August 3rd - “Social Media for Schools”: Live Book Discussion and Q&A. You're invited to a live discussion about my book, “Social Media for Schools," on Thursday, August 3rd at 11 a.m. CT / 12 p.m. ET! This is your chance to dig deeper and discover how the content and examples enclosed in my book can specifically apply to your school. MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	31 Jul 2023	Simple Video Tips for Social Media with Laraine Weschler	00:16:13
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 16 - Video Tips. Short-form videos gain traction on social media, but video takes more time than photos. How does a communicator make that work? Laraine shares simple ways she collects content and encourages us “not to overthink it.” Editing takes valuable time and is not always required. Curious about Threads, the new app from Meta? Today’s #K12PRtip covers some things for schools to think about! SPECIAL GUEST Laraine Weschler Communication Specialist Naugatuck Public Schools, Connecticut Email: laraine.weschler@naugatuck.k12.ct.us Website: https://www.naugatuck.k12.ct.us/ Facebook: https://www.facebook.com/NaugatuckPublicSchools/ Instagram: @naugatuckpublicschools Twitter: @NaugatuckPS YouTube: https://www.youtube.com/c/NaugatuckPublicSchools USEFUL INFORMATION Sign up for the free webinar on Thursday, August 3, 2023, at 11 a.m. CT / 12 p.m. ET! Social Media for Schools Live Book Discussion and Q&A Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	07 Aug 2023	What the X Should I Do About Twitter for My School?	00:20:37
School communicators from around the country are all asking the same thing…What in the world should I do about our school's Twitter account? Learn about the changes Elon Musk is making that impact schools the most. Ask yourself these 4 questions to determine your plan for Twitter. Consider these 4 options for addressing your strategy on Twitter (or X). Should your school jump into Threads? I share my thoughts. Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION Blog - What the X Should I Do About Twitter for My School? Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	14 Aug 2023	You Are Not Alone In Your Role - Making Connections That Count with Megan Anthony	00:22:33
My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 19 - Your Professional Learning Community. Are you a one-person communications shop? Or maybe you don’t even have communications or PR in your title, but you’re handling social media? It can be a lonely job, but there is a community of support if you know where to look. Megan, who is an amazing communicator, shares the free resources she leans into like podcasts, blogs, Facebook groups, and online learning. Investing in organizations and programs has given Megan confidence and skills that impact the students and staff in her district. It is worth the effort! SPECIAL GUEST Megan Anthony Communications Coordinator Canal Winchester Schools, Ohio Email: manthony@cwls.us Twitter: @MeganAnthonyPR Website: https://www.cwschools.org Facebook: https://www.facebook.com/cwschools Instagram: https://www.instagram.com/canalwinchesterschools/ Twitter: @CW_Schools USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	21 Aug 2023	Gearing Up for the New School Year & NSPRA 2023 Highlights with Ashley-Michelle Thublin, APR	00:40:34
Do you need a pep talk as we start the new school year? This is it! No one, not even me, has as much energy and passion for school communications as Ashley-Michelle Thublin, APR! What is your focus this school year? Enrollment, crisis communication, AI, or involving students in your storytelling? We cover it all in this episode! If you would like more support in your role, consider attending the NSPRA seminar in July 2024. It’s like a family reunion where you get to connect with “your people.” Staying on top of social media is challenging, but Ashley-Michelle shares how she uses the scheduling feature to stay ahead of the game. SPECIAL GUEST Ashley-Michelle Thublin, APR Director of Strategic and Crisis Communications Dublin City Schools, Georgia Email: amt@dcsirish.com Twitter: @amthublin Website: https://www.dcsirish.com Facebook: https://www.facebook.com/dcsirish Instagram: https://www.instagram.com/dublincityschoolsirish USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	28 Aug 2023	Instagram & Beyond - Creating a Simple + Sustainable Social Media Strategy with Laurie Ehrlich	00:48:19
Oh my - today’s guest is like an East Coast version of ME! I’m so excited for you to meet Laurie, Founder of Elevate Marketing Strategy in Maryland! Are you still thinking about Threads? Wondering if you should ditch Twitter? Laurie shares her thoughts, and we discuss what might be best based on your school or district. Instagram is a powerful tool, but only if you use it in the right way. Learn some simple tips to help increase your reach. Is your school making one of these three mistakes regarding social media strategy? I bet that you need some help on at least one of them. Laurie shares her ideas on how schools can improve! SPECIAL GUEST Laurie Ehrlich Founder + Chief Strategist Elevate Marketing Strategy, Maryland Email: laurie@elevatemarketingstrategy.com Instagram: https://www.instagram.com/elevatemarketingstrategy/ Website: https://www.elevatemarketingstrategy.com/ Facebook: https://www.facebook.com/elevatemarketingstrategy Twitter: @elevateyourmktg Instagram: @elevatemarketingstrategy USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	04 Sep 2023	Harnessing the Power of Generative AI for Content Writing with Emily Rae Schutte, MBA	00:26:24
Let’s talk about using Artificial Intelligence (AI) in your role as a school communicator! Today, I am joined by a trained marketer and writer, Emily Schutte, MBA. Are you worried that AI will take your job? Do you wonder if you should mention a disclaimer about using AI in your work? Are you looking for great prompts to get you started? We discuss it all and more. There are some aspects of AI that you should be cautious of. We will share some of our concerns. SPECIAL GUEST Emily Rae Schutte, MBA Owner of Emily Writes, LLC and Marketing Manager at #SocialSchool4EDU, Wisconsin Email: emily@emilywritesllc.com Twitter: @emilywritesllc Website: http://emilywritesllc.com/ Facebook: https://www.facebook.com/emilywritesllc Instagram: https://www.instagram.com/emilywritesllc/ LinkedIn: https://www.linkedin.com/in/emily-rae-schutte-mba/ USEFUL INFORMATION Emily’s AI disclaimer on her website. Blog Series: ChatGPT Part 1: Enhancing School Communications with ChatGPT: A Powerful Tool for Productivity ChatGPT Part 2: Do’s & Don’ts for School PR Pros! ChatGPT Part 3: 26 ChatGPT Prompts for School Communicators Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	11 Sep 2023	Making Social Media a Celebration of Our Schools with Wendy Coker	00:31:57
Do you wear multiple hats in your school district? Is social media just one more thing? Then you’ll love today’s interview and tips with Wendy Coker, Technology Director in Petrolia CISD, TX. Setting up an email address to receive social media content has been the BEST move that Wendy has made since taking over the social media management role in her district of 475 students. What’s the magic trick to getting a video to reach more than 4 million people? Spoiler alert - there is no magic. You just need to keep sharing those moments with your community! SPECIAL GUEST Wendy Coker Technology Director Petrolia CISD, Texas Email: wendy.coker@petroliacisd.org Twitter: @jwacoker Website: www.petroliacisd.org Facebook: https://www.facebook.com/PetroliaCISD Instagram: @petroliacisd Twitter: @PetroliaCISD USEFUL INFORMATION Viral graduates with kindergarten students video Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	18 Sep 2023	Elevating Your School’s Story with Social Media Student Interns with Ryan Foran	00:43:34
It is possible! You can actually lighten your workload through the use of social media interns. Arcadia Unified School District in California is now in its 8th year using social media student interns. Ryan breaks down how they select the students, what training is provided, and the tasks their student interns are responsible for. The interns at Arcadia are not paid, and it is treated as an after-school club. You don’t have to have everything perfectly figured out before you get started. Ryan shares his advice if you are starting the program from scratch. SPECIAL GUEST Ryan Foran Chief Communications Officer Arcadia Unified School District, California Email: rforan@ausd.net Twitter: @ryanpforan LinkedIn: https://www.linkedin.com/in/ryanforan/ Website:https://www.ausd.net/ Facebook: https://www.facebook.com/ArcadiaUnified/ Instagram: @arcadiaunified Twitter: @arcadiaunified USEFUL INFORMATION Are you interested in joining the National Communications Internship Collab? Sign up here. Arcadia’s magazine - *Imagine* Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	25 Sep 2023	The Key to Student Success for Every Student with Anupama Vaid	00:40:52
You could call her a mom on a mission! Learn why Anu Vaid started her software company in 2010 in direct response to the overwhelm she felt from her son and daughter’s school. It’s no accident why ParentSquare is now impacting more than 9 million student families! Discover how a focus on user experience, both from educators and parents, has driven the success of this unified communication solution. How is your school managing communication? Anu breaks down the various buckets every school must tackle and shares her expertise to make that easier for all users. The commitment to communication success is evident in the upcoming SquareCamp user’s conference, which is happening on October 10 & 11, 2023. I’ll be there! Want to join in? SPECIAL GUEST Anupama Vaid Founder & President ParentSquare, California Email: anupama.vaid@parentsquare.com LinkedIn: @AnupamaVaid Website: https://www.parentsquare.com Facebook: https://www.facebook.com/Parentsquare Instagram: https://www.instagram.com/ParentSquare Twitter: https://twitter.com/ParentSquare USEFUL INFORMATION SquareCamp - October 10 & 11, 2023 - find out more here: https://www.parentsquare.com/conference/ Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	02 Oct 2023	How One Simple Practice Can Immensely Impact Your Social Media Content From Staff with Abby England	00:38:45
If Abby told you that implementing just one simple weekly practice could increase your flow of photos and stories from staff by 2-5 times, would you do it? Great content doesn’t just happen by chance. Learn the monthly goal that Abby sets for herself to ensure she covers students of all ages within her district of 4,000 students. Many listeners are one-person departments. You’ll learn some great tips that will save you time and put you in control of social media instead of the other way around! SPECIAL GUEST Abby England Communications Coordinator Danville Community School Corporation, Indiana Email: aengland@danville.k12.in.us LinkedIn: Abigail England Website: https://www.danville.k12.in.us/ Facebook: https://www.facebook.com/DCSCWarriors Instagram: @dcscwarriors Twitter: @DCSCWarriors USEFUL INFORMATION Two thank you note styles from Danville Post highlighting the flag raising with Ms. Sandy - click here. Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	09 Oct 2023	Humanize the Needs and Stay Out of the Weeds- Passing Your School Bond with Kathleen Kennedy, APR	00:41:05
At some point, public schools will be faced with asking the community to support more funding for the school. It might seem like you don’t have time to ask for feedback, but research is the most important part of the process. Are you making the most common mistake when asking voters for money? Find out! What are bonds really about? KIDS! Kathleen and I discuss several examples that will get your wheels spinning! How often should you post to social media, and what should you share? Kathleen shares her advice for you. SPECIAL GUEST Kathleen Kennedy Founder and President Center for Communication & Engagement, Oklahoma Email: kennedy@okcce.com Twitter: @KennedyAPR Cell Phone: (888) 653-3776 Website: https://www.okcce.com Facebook: https://www.facebook.com/okcce Instagram: @AlwaysontheRecord Linked In: https://www.linkedin.com/company/okcce YouTube: @centerforcommunicationenga2159 USEFUL INFORMATION Make sure to visit the section of Kathleen’s website that focuses on bond FAQs and winning campaigns! K12PRtip - Milton’s AI profile picture engagement post Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	16 Oct 2023	Passion & Strategy - The Two Can Mix! with Matthew Jennings	00:38:16
Today’s guest is bursting with energy and passion for school communications! With more than 18 years in education, discover Matthew Jennings's unique journey to the school PR world. After being with Peachjar for just one year, Matthew shares how to reach your community strategically with information they want and need to know. Social media does not have to be perfect; you should have fun! Check out Matthew & his team on Peachjar’s channels to grab some great ideas you can learn from. SPECIAL GUEST Matthew Jennings Director of District Partnerships Peachjar, California Email: matthewjennings@peachjar.com Twitter: @adventuremateo Website: https://www.peachjar.com Facebook: https://www.facebook.com/Peachjar Instagram: @peachjarinc Twitter: @Peachjar LinkedIn: https://www.linkedin.com/company/peachjar/ USEFUL INFORMATION Peachjar Extra Credit videos Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	23 Oct 2023	Turning a Request for a Flyer into a National Award-Winning Campaign with Christine Stephens	00:38:32
Have you ever received a request to create a flyer? Of course you have! But what happens when you really dig in and ask questions? Why do they need the flyer, and what do they hope to accomplish with it? Asking these questions could prompt you to think about a better solution than creating “just a flyer.” Christine is going to tell her story today - and you’re going to want to listen in! Schools across the country need help filling positions like bus drivers and custodians. A social media campaign like the one Redland Unified School District used might work for you. Are you looking for ways to get better stories from across your district? Today, you’ll learn several easy strategies that have worked well for Christine and her team. SPECIAL GUEST Christine Stephens, MBA Communications Manager / Public Information Officer Redlands Unified School District, California Email: christine_stephens@redlands.k12.ca.us Twitter: @CStephensPR Website: https://www.redlandsusd.net Facebook: https://www.facebook.com/RedlandsUSD Instagram: @RedlandsUSD Twitter: @RedlandsUSD USEFUL INFORMATION A Day in the Life - School Bus Driver Video Meet the new Principal - post example `Learn from the best by watching this free webinar showcasing the 2023 winners of our social media awards, the Golden Gribbles! Check out all of our other free resources here: https://socialschool4edu.com/resources/ Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	30 Oct 2023	How to Communicate Complex Issues with Nicole Kirby, APR and Bob Noyed, APR	00:50:25
Do you need help putting complex issues like budget reductions, referendum/bond questions, and curriculum changes into your communication strategy? You’re not alone! Grab practical advice from our experts, Bob & Nicole. When you communicate complex items, you need to remember four things: Time, Repetition, Context, and Message Layering. Schools can only inform through communication efforts. Find out how to walk a bright line to ensure you stay within the legal limits of what can be shared. Want to know a little-used tool that might make a huge difference in your community? You’ll hear what it is and learn other communication channels you may want to think through as you plan. SPECIAL GUESTS Nicole Kirby, APR Senior Strategist CESO Communications, Minnesota Email: nicole.kirby@theceso.com Twitter: @kirby310 Phone: 816-289-5633 Bob Noyed, APR Vice President CESO Communications, Minnesota Email: bob.noyed@theceso.com Phone: 612-325-2127 Website: https://theceso.com/ LinkedIn: https://www.linkedin.com/company/ceso-communications/ Proud Sponsor of the School PR Happy Hour Podcast USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	06 Nov 2023	How to Leverage Social Media Like an Independent School with Deanna Luna	00:40:03
With 20 years of working with independent schools, Deanna has built an expertise in social media storytelling, and she dishes out example after example in today’s episode! “Reselling the Sold” is a term Deanna uses to describe the strategy behind social media content. Learn all about what that means and how to incorporate it at your school. Are you nervous about letting students help with Instagram Takeovers? Deanna was too, but she did it, and she shares all of her lessons learned. Fundraising isn’t easy, but social media can help. Learn specific tips to help make it easy for your followers to participate! SPECIAL GUEST Deanna Luna Director of Communications and Marketing The Bright School, Tennessee Email: dluna@brightschool.com Twitter: @deannaluna Website: https://brightschool.com/ Facebook: https://www.facebook.com/thebrightschoolchattanooga Instagram: @thebrightschool LinkedIn: https://www.linkedin.com/company/the-bright-school/ USEFUL INFORMATION Instagram post about art portfolios Link to Student Instagram Takeover from Merritt Your Instagram Story Takeover Guide From the #K12PRtip - Frustrated with Facebook? Stay Ahead of Updates and Glitches with Our Fall 2023 Guide! Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	13 Nov 2023	Communication Audits: What You Need To Know and Why You Shouldn’t Fear Them with Melissa Robinette	00:46:56
From journalist to school communicator to mom - this week’s guest has a wealth of knowledge and experience to share with you! She has successfully implemented a social media stipend at each of her 12 schools, and she’ll explain exactly what the staff members are paid and their responsibilities. You might be afraid of a communications audit, but Melissa likes to think of it as an assessment. She breaks down the process, which includes analyzing where they are at as a district regarding communication, identifying what is working well, and then prioritizing what they should work on. Do you ever feel like you’re on an island when it comes to school communications? Find out some of the connection points Melissa uses to help her as a solo office with nearly 11,000 students. SPECIAL GUEST Melissa Robinette Director of Public Relations Spartanburg District Five Schools, South Carolina Email: Melissa.robinette@spart5.net Twitter: @tvmelissa Website: https://www.spart5.net Facebook: https://www.facebook.com/SpartanburgD5 Instagram: @spartanburgd5 Twitter: @SpartanburgD5 USEFUL INFORMATION Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	20 Nov 2023	From Engaging Teacher to Powerful Storyteller - A Journey in Austin Public Schools with Ryan Mayers	00:44:20
A person’s journey into school communications is always interesting. Today’s episode is no different! Learn how Ryan went from math teacher to technology integrationist to communications coordinator in Austin, Minnesota. See what social media looks like for this one-person shop in a district of more than 5,000 students. Ryan shares the various social media features that he posts on a regular basis and the feedback the community has provided. SPECIAL GUEST Ryan Mayers Communications Coordinator Austin Public Schools, Minnesota Email: ryan.mayers@austin.k12.mn.us Website: https://www.austin.k12.mn.us Facebook: https://www.facebook.com/isd492 Twitter: @isd492 Instagram: @ISD492 YouTube: https://youtube.com/isd492 USEFUL INFORMATION Facebook Engagement Question - link to post Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	27 Nov 2023	Incorporating Student Content To Help Feed the Multimedia Marketing Machine with Rob Johnson	00:41:26
Do you reach 1,000,000 people each month with your content? Well, today’s guest leads the digital strategy at a high school that does - and you’ll want to listen in. Today’s students are interested in media, video production, and more. Use the work they do in class to help promote your school! La Salle College High School has just over 1,000 students attend its all-boys school, and you’ll learn exactly how they are incorporating their curriculum to help celebrate the students and staff at their school. SPECIAL GUEST Rob Johnson Director of Digital Strategy La Salle College High School, Pennsylvania Email: johnsonr@lschs.org Twitter: @Rjohnson_LSCHS Website: https://www.lschs.org Facebook: https://www.facebook.com/lschs Instagram: @LSCHS Twitter: @LSCHS YouTube: https://www.youtube.com/WEXPtv USEFUL INFORMATION Sign up for my free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here! Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	04 Dec 2023	The Simplicity of Sharing the Good with Katelyn Brown	00:33:11
Want to hear a great case study that will help support adding another person to your communications team? This is it! Katelyn has been on the job for only 18 months, but she breaks down how she gets content, how often she posts, and the amazing growth she’s had on Instagram. If you wonder how to utilize the hashtag associated with your district, listen in to grab some great ideas on repurposing the content you find on social media and beyond. Often, the struggle with social media is finding time for it all. Katelyn’s entire interview revolves around the art of simplicity in her social media strategy. The best thing is - it’s working! SPECIAL GUEST Katelyn Brown Digital Communications and Marketing Coordinator Liberty Public Schools, Missouri Email: katelyn.brown@lps53.org Twitter: @katelynbnews Website: https://www.lps53.org Facebook: @libertypublicschools53 Instagram: @libertypublicschools53 Twitter: @libertyschools USEFUL INFORMATION Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media,” now - click here! Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	11 Dec 2023	Social Media Strategies That Work for Schools with Lynn Goehring	00:46:42
She’s only been in her district for 10 months, but the growth in social media is off the charts! Learn what Lynn’s focus was as she started her job for this district of 5,200 students near Kansas City, Missouri. There are two keys to getting great content from your staff - and you’ll learn exactly how to use them in your school! Reaching over 30,000 different people per month on Facebook is possible. Lynn shares the type of content that her community loves to engage with! SPECIAL GUEST Lynn Goehring Assistant Director of Communications and Community Engagement Hickman Mills C-1 Schools, Missouri Email: lynn.goehring@hickmanmills.org Twitter: @lynn_goehring Website: https://www.hickmanmills.org Facebook: https://www.facebook.com/HMC1Proud Instagram: @HMC1Proud Twitter: @HMC1Proud YouTube: @HickmanMillsC1SchoolDistrict LinkedIn: https://www.linkedin.com/company/hmc1sd/ USEFUL INFORMATION Join the free webinar on December 14th, “Live Q&A Discussion for School Social Media.” Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	18 Dec 2023	How To Have Fun & Think Like a Media Company with Kristen Doverspike	00:38:10
Managing social media for a school might seem like a very formal task, but today’s guest is going to urge you to have fun by leaning into the creation of engaging content. Should your school be on TikTok? You might be surprised by Kristen’s response! Here is one school you NEED to follow on social media - don’t miss out. SPECIAL GUEST Kristen Doverspike Director of Marketing Operations Finalsite, Headquartered in Glastonbury, Connecticut Email: kristen.doverspike@finalsite.com LinkedIn: https://www.linkedin.com/in/doverspike/ Website: https://www.finalsite.com Facebook: https://www.facebook.com/finalsite Twitter: @finalsite Instagram: @finalsite LinkedIn: https://www.linkedin.com/company/finalsite/ YouTube: https://www.youtube.com/user/finalsite USEFUL INFORMATION Don’t miss your chance to respond to this year’s School Social Media Survey - click here. Make sure to follow this school - McCallie School on Instagram and TikTok What the heck is a UTM? Find out in this article from Finalsite, written by today’s guest! Managing Your School’s Digital Marketing \| GA4 Campaign Tracking Bonus resources! Free Course — Social Media for Schools: From AI to Gen Z and Everything in Between The Complete Social Media Calendar for Schools Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	25 Dec 2023	How to Use AI in Your Role As a School Communicator with Rebecca Bultsma	00:49:29
AI can be overwhelming to us all, but Rebecca will share various resources to help you get started! Using platforms like Chat GPT as a strategy and thought partner is key. You’ll learn dozens of prompt ideas you can use in your role as a school communicator. Ethics and AI - identify what you need to be aware of to keep you and your district in good standing with your stakeholders. SPECIAL GUEST Rebecca Bultsma Director of Communications & Generative AI Pro Westwind School Division, Alberta, Canada Email: hello@rebeccabultsma.com Twitter: @rebeccabultsma Website: https://www.rebeccabultsma.com LinkedIn: https://www.linkedin.com/in/rebecca-bultsma/ USEFUL INFORMATION Rebecca’s examples: Course - Generative AI for Everyone Course - Generative AI for Beginners Podcast: The Marketing AI Show Podcast: The AI Breakdown Prompt Guide (OpenAI) Ebook: The Woefully Incomplete Book of Generative AI Website: AI for School PR AI Newsletter: The Neuron Video: Ethan Mollick's AI Series for Educators and Students Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com
	01 Jan 2024	How One Word Can Transform Your Year - and Your Life with Andrea Gribble	00:44:36
You can gain a lot of insight from those in their 90s. I share the one piece of advice a 99-year-old choir member gave when asked what his secret was… New Year’s Resolutions are hard to keep. But one word? This might just be the ticket to transforming your year and your life. I’ll share my 2023 word and how it has impacted my life. What is your one word for 2024? Share it with me - email me or send me a DM. Hear the story of one school communicator who achieved a $20,000 raise this year!! Email: andrea@socialschool4edu.com Follow Andrea on Twitter: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATION Free action plan - https://getoneword.com/ Order your copy of my book *Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity* now! Orders of 10 or more receive a quantity discount. Learn more on my website! Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com

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