Mastering eCommerce Marketing (Eitan Koter)

https://youtu.be/hxrsm_bN9y0

Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning.

Amitai also highlights the importance of customer acquisition and retention strategies, including email marketing and personalized communication. He explores the potential of new sales channels like TikTok Shop and emphasizes the value of human touch in e-commerce. Amitai concludes by offering tips for starting and managing an e-commerce business, emphasizing the need for focus, scalability, and continuous improvement.

Takeaways

• Fulfillment in e-commerce requires attention to detail and control over the entire process, from inventory management to shipping.
• Customer acquisition and retention strategies, such as email marketing and personalized communication, are crucial for success.
• Exploring new sales channels, like TikTok Shop, can provide opportunities for growth and reaching new customers.
• Passion for e-commerce and continuous improvement are key factors in building a successful online business.
• Starting and managing an e-commerce business requires focus, scalability, and a willingness to learn and adapt.

Chapters

00:00 Introduction and Background

03:05 Overview of OverstockArt.com

06:13 Challenges in Fulfillment

07:20 Inventory Management and Demand Planning

10:02 Expanding to Other Sales Channels

13:12 Impact of the Pandemic and Business Growth

16:25 Customer Acquisition and Retention Strategies

23:14 Adding New Sales Channels

28:44 Passion for E-commerce and Continuous Improvement

34:20 Tips for Starting and Managing an E-commerce Business

35:54 Closing Remarks

Amitai's LinkedIn profile: https://www.linkedin.com/in/amitai/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/T0OtpwWPfBg

Welcome to today's episode! Our host Eitan Koter set with Jason Somerville, co-founder of GW Partners, a boutique advisory firm that uniquely combines business consulting and M&A advisory services. Jason and his team work closely with founders, engaging one to two years before a strategic transaction, to optimize every aspect of their business from HR to marketing to ensure a successful outcome.

In this episode, I discuss with Jason the current state of the M&A market, and the challenges brands face with rising acquisition costs and the increased need for efficient marketing strategies. Jason emphasizes the importance of profitability, operational excellence, and strategic planning for direct-to-consumer brands.

We explore the critical role of founders and their teams in ensuring a brand's success and how GW Partners assists in building strong, sustainable businesses. Jason shares insights into the valuation trends, the importance of diversified go-to-market channels, and the rising interest in consumer brands from venture capital investors.

Join us for an enlightening conversation packed with valuable advice for founders looking to navigate the complexities of scaling and selling their businesses in today's competitive landscape.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Jason Somerville, co-founder of GW Partners

LinkedIn: https://www.linkedin.com/in/jason-somerville-7273b71a/

GW Partners: https://www.gw.partners/

Takeaways:

• The e-commerce market is going through a transition period, with changes in consumer behavior and increased competition.
• Acquisition costs in digital advertising are rising, and brands need to approach marketing funnels differently.
• Valuations in the M&A market have decreased from their peak in 2021, but there are still opportunities for brands with good metrics and a diverse go-to-market strategy.
• The team is a crucial factor in the success of a brand, and buyers are placing more importance on the expertise and knowledge of the team.
• GW Partners is a boutique advisory firm that works with clients to prepare for strategic transactions, focusing on all aspects of the business to achieve the desired outcome.
• Founders need to shift from a tactical mindset to a strategic one when preparing for a strategic transaction.
• Managing ego is crucial during the transaction process, and having a steady presence can help guide founders.
• There is an increased focus on profitability, and leaders who can execute consistently are highly valued.
• Venture capital investment in consumer products is seeing an uptick, particularly in the health and beauty and food and beverage sectors.

Chapters:

00:00 Introduction and Overview

11:41 Valuations in the M&A Market: Opportunities and Challenges

28:19 The Importance of Operational Focus and Consistent Execution

39:52 Trends in Venture Capital Investment in Consumer Products

Hey there, welcome to another episode of Mastering E-commerce Marketing. Today, Eitan Koter is joined by Matt Hodlofski, a partner at e6 Marketing. Matt has years of experience working with QVC and HSN, some of the largest live shopping platforms in the world. He started his journey as a producer at QVC and worked his way up, now partnering with brands to help them succeed in the live shopping space.

In this chat, Matt shares what makes live shopping so engaging, especially for the audiences at QVC and HSN. He talks about how storytelling plays a huge role in connecting with customers, the strategies that go into crafting successful live presentations, and why focusing on a few key points is more effective than overwhelming viewers with too much detail.

Matt also gives us a peek behind the scenes of how things work at QVC and HSN—how they build those shows that keep viewers tuning in and, ultimately, buying. He explains the difference between the traditional TV shopping approach and the new wave of live shopping we see today on platforms like TikTok, emphasizing why authenticity is so important for engaging a younger audience.

If you’re curious about what it takes to make products stand out in a crowded market through live video, or you want to hear about how these established networks are adapting to new trends, you’re in for a great episode. Stick around as Eitan and Matt explore the world of video commerce and share what’s working right now for brands looking to make an impact.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Matt Hodlofski, Partner at e6 Marketing

LinkedIn: https://www.linkedin.com/in/matt-hodlofski-98194614/ 

e6 Marketing:

On today's episode of Mastering E-commerce Marketing, host Eitan Koter meets up with Ezra Cohen, an e-commerce strategist who helps brands sell more effectively online through channels like Amazon, Walmart, TikTok, and their own websites. Ezra shares what's really working right now in social commerce—especially why TikTok Shop has become such a big deal with younger customers. He also covers how to succeed with subscription services, offering clear tips on making them attractive to customers and profitable for businesses.

Ezra and Eitan also talk about the importance of sustainability and how brands can use eco-friendly practices to build trust with shoppers. Plus, Ezra gives useful tips on improving mobile shopping experiences and highlights common mistakes to avoid when launching new products online.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Ezra Cohen, eCommerce Representative at Colavita

Ezra Cohen’s LinkedIn: https://www.linkedin.com/in/ezra-c-4833217b

Colavita USA: https://colavitastore.com/ 

Watch the full Youtube video here:

https://youtu.be/UAvi6gZSSlg

Takeaways:

• Social commerce is becoming essential for brands to reach consumers where they spend their time.
• TikTok Shop is a significant player in the social commerce space, especially among Gen Z.
• Subscription models provide predictable revenue and enhance customer loyalty.
• Sustainability is increasingly important to consumers and can influence purchasing decisions.
• Mobile commerce is growing rapidly, with mobile devices accounting for a large portion of online sales.
• Voice commerce is transforming how consumers shop for everyday necessities.
• Augmented reality enhances the online shopping experience by allowing consumers to visualize products in their environment.
• Brands must optimize their websites for mobile to meet consumer expectations.
• Understanding customer preferences is crucial for successful subscription services.
• Testing and adapting products based on consumer feedback is vital for long-term success.

Chapters:

00:00 The Rise of Social Commerce

05:46 Subscription-Based E-Commerce Models

09:52 The Importance of Sustainability in E-Commerce

15:07 The Growth of Mobile Commerce

20:50 Transformative Voice Commerce

23:32 Augmented Reality in Online Shopping

26:04 Navigating Marketplaces: Amazon and Walmart

27:33 Lessons Learned and Best Practices

Thanks for tuning in to another great conversation on the eCom Pulse podcast. Our host Eitan Koter is joined by Enrico Fantaguzzi, a seasoned e-commerce expert with over two decades of experience working with some of the biggest names in luxury fashion, including Gucci and TOD's. Enrico’s journey has taken him from the early days of digital transformation in the fashion industry to becoming a leader in managing complex e-commerce operations.

In this episode, we talk about how the fashion industry is adapting to current trends like sustainability, and Enrico shares his thoughts on what really drives profitability in e-commerce today. We also explore the balance between the front-end experience and back-end efficiencies that are key to staying competitive, especially in the face of giants like Amazon. Enrico also gives us a peek into his Digital Fashion Academy, where he’s helping companies improve their e-commerce strategies with hands-on training.

Whether you're launching your first online store or expanding an established brand, you’ll find some solid tips in this discussion—without any unnecessary complexity. Let's jump in.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Enrico Fantaguzzi, Co-Founder, Digital Fashion Academy

LinkedIn: https://www.linkedin.com/in/enricofantaguzzi/

Digital Fashion Academy: https://www.digitalfashionacademy.com/

Watch the full Youtube video here:

https://youtu.be/_2awEUO21A8

Takeaways:

• Sustainability is a growing concern in the fashion industry, and companies need to invest in sustainable practices to maintain a competitive advantage.
• E-commerce profitability requires a focus on optimizing costs, managing revenue streams, and prioritizing projects based on return on investment.
• Data analysis is crucial for understanding customer behavior, identifying areas for improvement, and making informed business decisions.
• Project management techniques, such as involving key stakeholders and estimating effort and return on investment, can help prioritize and execute e-commerce initiatives.
• Enrico's Digital Fashion Academy offers online courses to help companies navigate the complexities of e-commerce and digital strategy.

Chapters:

00:00 Introduction and Discussion on the Heat in Italy

04:25 Trends and Challenges in the Fashion Industry

08:41 Roadmap for E-commerce Profitability

13:28 The Role of Data Analysis in E-commerce

19:16 Choosing the Right Channels for E-commerce Growth

25:46 The Importance of Data Analysis in E-commerce

31:29 Introducing the Digital Fashion Academy

https://youtu.be/JvKmSLTaAQ8

Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-commerce business in a short period of time without sacrificing your lifestyle.

Neil shares his profound insights from over two decades of experience in online entrepreneurship and e-commerce innovation.

We'll uncover how Neil transitioned from the early days of dial-up internet to pioneering e-commerce strategies that have dramatically reshaped how businesses operate online.

Neil will walk us through his journey of developing and leading Voltage, revealing the pivotal decisions and strategies that helped scale his ventures to remarkable heights.

Expect to learn about the challenges and triumphs of managing multi-million e-commerce businesses, the evolution of Amazon’s marketplace, and how emerging technologies are transforming the digital commerce landscape.

Neil also shares invaluable advice for entrepreneurs looking to carve out their own success stories in the competitive world of e-commerce.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Neil Twa - Chief Executive Officer Voltage Holdings, LLC

LinkedIn: https://www.linkedin.com/in/neiltwa/

Voltage Holdings: https://www.voltagedm.com/

Takeaways:

• Living in the country can provide a conducive atmosphere for e-commerce consulting and growth.
• Experimentation and adaptability are key in the e-commerce industry.
• Acquisitions can be a strategic way to grow and develop e-commerce businesses.
• Multi-channel strategies are essential for brand discoverability and growth.
• Implementing a multi-channel strategy requires careful planning and collaboration. Selling on TikTok requires changing the language and copy to appeal to the TikTok audience.
• The power of creators and the psychology of buyers are key factors in the success of TikTok Shops.
• Certain products that may not sell well on Amazon can be successful on TikTok Shops.

Chapters:

00:00 Introduction and Living in the Country

02:02 Starting in E-commerce

05:57 Acquisitions and Growth

09:08 Acquisition Criteria and Valuation

12:26 Product Lines and Diversity

14:30 Market Opportunities and Trends

22:56 Selling on TikTok and Changing the Language

23:26 The Power of Creators and the Psychology of Buyers

24:21 Products that Succeed on TikTok Shops

25:10 Optimizing Acquisition in 2024

26:06 The Changing Landscape of Amazon and the Importance of Private Label

27:03 Acquiring Amazon Businesses and Evaluating Market Shifts

28:59 The Maturing Market of Amazon and the Importance of Due Diligence

32:11 Acquiring Customers on Amazon and the Importance of PPC

33:53 Acquiring Customers Outside of Amazon and the Importance of Follow-up

38:29 The Concept of Almost Automated...

https://youtu.be/1zI0suFEDJ4

In this episode, Atay Schulberg, Strategic Enterprise Executive at Byond XR, discusses the future of immersive commerce and the role of virtual reality in e-commerce. Atay shares his personal journey and background in e-commerce and explains how Byond XR is bridging the gap between physical and virtual retail experiences. He provides examples of use cases and highlights the importance of personalization and storytelling in engaging customers. Atay also discusses the integration of AI and machine learning in immersive commerce and the potential of metaverses in the future. He concludes by sharing his marketing approach and a fun personal fact.

This conversation explores the challenges and benefits of transitioning from physical to virtual experiences. It discusses the importance of engagement and networking in virtual events and explores the technology and tools available for hosting successful virtual events. The conversation concludes with a discussion on the future of immersive commerce and how to contact Atay for further information.

Takeaways

• Immersive commerce is the future of e-commerce, providing engaging and personalized experiences for customers.
• Virtual reality and metaverses offer opportunities for brands to create immersive and interactive retail experiences.
• Personalization and storytelling are key elements in engaging customers and building brand loyalty.
• The integration of AI and machine learning enhances the customization and personalization of immersive commerce experiences.
• Immersive commerce is not limited to traditional online shopping but can also be applied to training, customer support, and employee engagement. Transitioning to virtual events presents challenges but also offers numerous benefits.
• Engagement and networking are crucial aspects of successful virtual events.
• There are various technology and tools available to enhance virtual events.
• The future of virtual events is promising and will continue to evolve.
• To contact Atay for more information, LinkedIn and email are

Chapters

00:00 Personal Journey and Background

05:20 Introduction to Byond XR

10:04 Use Cases and Examples

14:57 Designing Immersive Experiences

19:37 Benefits of Immersive Commerce

23:23 Integration of AI and Machine Learning

27:17 Immersive Commerce in Metaverses

29:50 The Future of Immersive Commerce

32:40 Marketing Approach and Target Customers

36:47 Personal Fun Fact

37:45 Contact Information

05:30 Challenges of Transitioning to Virtual Events

12:15 Benefits of Virtual Events

19:45 Engagement and Networking in Virtual Events

26:10 Technology and Tools for Virtual Events

32:40 Future of Virtual Events

37:53 Contacting Atay

Atay's LinkedIn - https://www.linkedin.com/in/atay-schulberg-9b1a6b4a/

Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net⁠⁠

In today’s episode, our host, Eitan Koter is joined by Bob Burg, a well-known author and speaker, best known for his bestselling book The Go-Giver. Bob’s background started in broadcasting before he found his calling in sales, where he’s spent decades helping people rethink how they approach business relationships. We had a great chat about what sales really means, focusing on how it’s more about serving others than pushing a product.

We dive into topics like how building genuine connections can make or break your success, and Bob breaks down his well-known "Go-Giver" methodology that’s helped countless businesses thrive. You’ll hear about the importance of asking the right questions, listening carefully, and understanding your customer’s needs. He also touches on how this approach isn’t just for face-to-face interactions but applies to digital experiences and e-commerce too.

If you’re running a business, trying to improve your sales process, or just want to rethink how you’re building relationships, you’ll find this conversation helpful. Bob's approach to focusing on providing value and creating long-term relationships is a mindset shift that could change how you see success in business. Let's get started!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Bob Burg, Burg Communications, Inc.

LinkedIn: https://www.linkedin.com/in/bobburg/

The Sales Hive: https://saleswiselive.com/

Burg's daily impact: https://burg.com/daily-impact/

Watch the full Youtube video here:

https://youtu.be/YgMKJzI_NPM

Takeaways:

• Sales is about discovering what the other person needs, wants, or desires and helping them to get it.
• The key to successful selling is focusing on the other person's needs and providing value.
• The five laws of stratospheric success are the laws of value, compensation, influence, authenticity, and receptivity.
• Discovery is a crucial part of the sales process to understand the customer's perspective and tailor the benefits of the product or service to their needs.
• Shifting the focus from getting to giving and consistently providing immense value to others is a powerful approach in business.

Chapters:

00:00 Introduction and Background

04:09 Transforming to an Other-Focused Approach

06:15 The Importance of Discovery in Sales

09:34 The Five Laws of Stratospheric Success

13:23 Implementing the Methodology in Direct-to-Consumer Scenarios

15:09 The Go-Giver Book and Methodology

19:51 Connecting Values and Customer Pains

25:22 The Go-Giver Success Alliance

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Melanie Boylan, the co-founder and director of Stomp Social Media Training. Melanie has been helping business owners take control of their social media for over a decade, with a focus on empowering them to manage their platforms effectively without relying entirely on agencies.

In this episode, Melanie shares how she accidentally started her business back in 2013 and grew it into what it is today. She talks about why it’s so important for business owners to understand their social media, even if they’re outsourcing it, and how that can make a real difference in building authentic connections with customers.

You’ll also hear Melanie’s thoughts on the most common mistakes businesses make, like being inconsistent and failing to plan ahead. She breaks down practical tips to avoid burnout, strategies for staying organized, and why it’s critical to post content that speaks to your audience first—before trying to sell them something.

If you’ve ever wondered how to balance social media with everything else on your plate, or you’re curious about the right way to approach your online presence, this episode is for you.

Our podcast has been ranked #38 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ 

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Melanie Boylan, Founder / Director at STOMP Social Media Training

Melanie Boylan’s LinkedIn: https://www.linkedin.com/in/melanieboylan/

In today’s episode, our host Eitan Koter sits down with Greg Rollett, Head of Growth at The Grommet, a platform that helps emerging brands get their products in front of millions of shoppers. Greg has an incredibly unique background, starting off as a musician, touring the U.S., and later transitioning into media, producing videos, hosting TV shows, and even winning Emmy awards.

His journey took a turn toward e-commerce, where he’s now passionate about helping brands launch successfully and build real connections with their customers.

During our conversation, Greg shares how his experience in video production has played a big role in building trust and driving sales for brands. We dive into the power of video as a tool for relationship building, how to overcome the fear of being on camera, and why consistency is key. He also talks about the importance of building in public, why trust is everything in e-commerce, and how The Grommet gives new brands a unique opportunity to get discovered by the right customers.

If you’re into product discovery, e-commerce, or just want to learn how to better connect with your audience, this episode is packed with useful advice.

Let’s get started!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Greg Rollett, Head of Growth at The Grommet

LinkedIn: https://www.linkedin.com/in/gregrollett/

The Grommet: https://thegrommet.com/

Watch the full Youtube video here:

https://www.youtube.com/watch?v=miVxSquhoBE

Takeaways:

• Building personal connections with customers is crucial in the early stages of any business.
• Video is a powerful tool for storytelling and creating trust.
• Consistency and authenticity are key to successful content creation.
• Live video and Q&A sessions help engage the audience and generate content ideas.
• Capturing ideas and using AI can help generate content ideas.
• The bottom line of investing in video content is to build an email list, drive engagement, and increase sales.
• Leaders should overcome their fear of being in front of the camera and create their own content. Play to your strengths in content creation and find the medium that works best for you.
• Video is a powerful tool for brand awareness, but other platforms like Twitter, LinkedIn, and Instagram can also be effective depending on your strengths.
• Create products that solve real problems and serve a passionate community.
• Grommet is a product discovery platform that helps new and emerging brands gain traction and visibility.
• Building in public, partnering with marketplaces, and optimizing offers are effective strategies for brand growth and sales.

Chapters:

00:00 Introduction and Greg's Background

02:51 The Power of Video Production in E-commerce

06:29 Creating Personal Connections and Trust

08:41 Consistency and Authenticity in Content Creation

10:27 Generating Content Ideas with AI and Capturing Ideas

15:09 The Bottom Line: Building an Email List and Increasing...

In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with commerce to disrupt the status quo.

We discuss the rapid evolution of e-commerce, the increasing role of AI and data in shaping customer experiences, and the challenges of managing complex supply chains. Deepika shares her perspective on how AI can act as a multiplier, optimizing everything from demand forecasting to inventory management, and highlights the importance of clean data and infrastructure investments. Deepika also emphasizes the need for a shift in executive mindset toward agile, collaborative innovation.

Deepika's insights into the future of autonomous vehicles, global logistics, and cross-border payments offer valuable takeaways for leaders looking to stay ahead of the curve in a competitive market.

Deepika also touches upon her passion for supporting diversity in tech and the importance of providing meaningful opportunities for women in leadership roles.

This episode brings forward a fresh perspective on the crossroads of technology and commerce, highlighting how businesses can adapt and thrive in a rapidly changing environment. From leveraging AI to streamline operations to the potential of global marketplaces, Deepika offers actionable strategies and innovative ideas that can reshape the future of digital commerce. Her thoughts on product management, data-driven decision-making, and fostering diversity in tech provide practical guidance for anyone navigating these fields.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo.

LinkedIn: https://www.linkedin.com/in/yrdeepika/

Takeaways:

• Technology has a significant influence on commerce, particularly in the e-commerce industry.
• Data is crucial for driving decision-making and improving the customer experience.
• AI can play a significant role in supply chain management and decision intelligence.
• Collaboration between technologists and industry experts is essential for implementing AI solutions.
• Speed and agility are crucial in today's fast-paced consumer landscape.
• Product management is a bridge between design, technology, and business value. Product management is about prioritization and delivering value to customers.
• Product managers play a strategic and tactical role in the development and delivery of a product.
• Autonomous vehicles have the potential to revolutionize logistics and last-mile delivery.
• There are untapped markets in global logistics and global payments.
• Diversity in tech and supporting female founders is crucial for a more equitable industry.

Chapters:

00:00 Introduction and Background

02:08 The Evolution of Technology and Commerce

05:21 The Role of...

https://youtu.be/hY-ZvHTZoqk

In this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels.

Scott provides insights on planning and strategy for small businesses, the evolving budgets and platforms in digital advertising, and the impact of Apple 2021 and the cookieless world. He also highlights the rise of retail media and the importance of creative in advertising. The episode concludes with a discussion on video length and engagement, as well as the influence of organic content on paid campaigns. In this conversation, Scott and Eitan Koter discuss various topics related to digital marketing and advertising. They explore the impact of organic and paid advertising on customer engagement and success. They also delve into the rise of social commerce and its potential to revolutionize online shopping. Additionally, Scott shares some fun facts about himself, and they conclude the conversation by emphasizing the importance of focusing on the fundamentals of marketing in the fast-paced digital age.

Chapters

00:00 Introduction and Background

06:24 Passion for Small Brands and Integrated Marketing

08:01 Planning and Strategy for Small Businesses

09:41 Evolving Budgets and Platforms

13:42 Insights on Meta, Google, and Amazon

18:36 Impact of Apple 2021 and Cookieless World

20:18 Rise of Retail Media and Budget Allocation

27:55 The Importance of Creative in Advertising

32:18 Video Length and Engagement

34:32 Paid vs Organic Campaigns

35:01 The Impact of Organic and Paid Advertising

39:28 The Rise of Social Commerce

44:20 Fun Facts about Scott

46:07 Back to Basics: Success in the Digital Age

Scott's linkedIn: https://www.linkedin.com/in/scott-ohsman-861196a6/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

Join Eitan Koter as he sits down with Terresa Zimmerman, the founder and CEO of Wood Underwear. What started as a quest for something meaningful turned into a 13-year journey in the men’s underwear industry, a focus on wholesale, and a deep connection to independent retail.

Terresa shares candidly about the ups and downs of running her own brand, from discovering a love for Main Street businesses to the power of using storytelling to engage customers. She also highlights the challenges facing small retailers today and why younger shoppers are still looking for those in-person experiences.

This conversation is packed with takeaways for entrepreneurs, small business owners, and anyone curious about building a brand with purpose.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Terresa Zimmerman, Founder/CEO of Wood Underwear

Creator and Host at Main Street Matters

www.mainstreetmatters.co

LinkedIn Terresa Zimmerman: https://www.linkedin.com/in/terresachristensonzimmerman/ 

Wood Underwear: https://www.woodunderwear.com/ 

Watch the full Youtube video here:

https://youtu.be/lnwUzsLm4j4

Takeaways:

• Terresa's passion for Main Street drives her various initiatives.
• Independent retail offers unique opportunities for...

https://youtu.be/kWLu0uo3WgE

In this episode, out host Eitan Koter welcomes Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply, a leading online destination for commercial kitchen equipment and foodservice supplies. Sabina shares her extensive knowledge in technical SEO, content production, and customer acquisition strategies.

During our conversation, Sabina explains the importance of a well-structured website, emphasizing the need for proper use of H1 to H6 tags, optimized meta titles, and descriptions. She discusses the significance of Google’s topical authority and EAT (Expertise, Authoritativeness, and Trustworthiness) in ranking well on search engines.

Sabina also highlights the changing role of keywords, structured data, and the growing importance of Google Shopping. She provides insights on building trust, optimizing user experience, and the continuous nature of SEO efforts. Additionally, she touches on the impact of automation and AI tools in streamlining content creation and other processes.

This episode offers valuable insights for both small and large businesses looking to enhance their online presence and improve their SEO strategies. Join us as we explore the world of SEO with Sabina Campbell.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Sachin Sabina Campbell, Sr. Director SEO and E-commerce at Restaurant Supply

LinkedIn: https://www.linkedin.com/in/digital-marketing-ai-seo/

Restaurant Supply - https://www.restaurantsupply.com/

Takeaways:

• Continuous optimization and automation are essential in SEO to stay ahead in the ever-changing landscape.
• Providing value to customers through informative and relevant content is crucial for SEO success.
• Building trust with customers is important, especially for small businesses in a competitive online market.
• Technology integration and process optimization are trends in the restaurant industry.

Chapters:

00:00 Introduction and Background

03:02 Optimizing User Experience and Performance

08:24 Structured Data and Schema

11:55 Google Shopping and Trust

13:36 Process Optimization in the Restaurant Industry

21:44 Automation and Standardization

25:30 Continuous Optimization and Automation

29:55 Technology Integration in the Restaurant Industry

33:00 Backlinks and Domain Authority

https://youtu.be/9ogaKxRC2yw

Michael Zakkour discusses with host Eitan Koter on the transformation happening in the retail and e-commerce industries. He highlights the shift from digital transformation to a new phase of disruption and transformation in e-commerce itself.

The retail industry is experiencing a renaissance, with the emergence of new channels and touchpoints for consumer engagement. Zakkour emphasizes the need for immersive commerce, where online shopping becomes more experiential, social, and fun. He also explores the influence of China on the future of retail and discusses the importance of understanding habitats and ecosystems in the retail landscape.

The conversation explores the concepts of marketplaces, ecosystems, and platform commerce. It emphasizes the importance of integrating online and offline technology, supply chain, and content to create a new retail model.

The guest, Michael Zakkour, shares his pride in his career achievements and fun facts about dancing with Richard Gere's wife and his passion for fishing.

Takeaways

• The retail industry is going through a transformation, with e-commerce itself being disrupted and transformed.
• Immersive commerce is the future of online shopping, where experiences are made more social, fun, and interactive.
• China has been at the forefront of integrating online and offline retail, providing valuable insights for the rest of the world.
• B2B e-commerce is expected to grow four to five times faster than B2C e-commerce in the next four years globally.
• Retailers and brands need to adapt to changing consumer habits and explore opportunities in ecosystems to stay competitive.

Chapters

00:00 Introduction and Overview

01:34 E-commerce Disruption and Transformation

04:16 In-Store Tech and Transformation of E-commerce

05:11 Challenges in E-commerce

06:17 E-commerce Evolution to Immersive Commerce

11:28 China's Influence on Retail and E-commerce

23:10 Differentiating Marketplaces, Ecosystems, and Platform Commerce

29:23 Moving towards a Unified Architecture

30:15 Implementing AI and Interactive Features

32:18 Addressing Specific Issues and Auditing Processes

33:16 Adopting B2C Technologies in B2B E-commerce

37:12 Challenges and Opportunities for Retailers and Brands in 2024

41:07 Pride in Career Achievements

Michael's LinkedIn profile: https://www.linkedin.com/in/michael-zakkour-150b865/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Yoni Kosminski, the Co-Founder and CEO of MultiplyMii and Escala. Yoni has built a career helping businesses scale by optimizing their teams and processes. MultiplyMii focuses on executive recruitment, helping companies find top remote talent from the Philippines, while Escala is all about improving operational efficiency, helping businesses streamline and document their processes.

In this conversation, Yoni shares how he grew his companies by providing US-based brands access to high-performing Filipino teams. He talks about the importance of having the right mix between in-house and remote talent, and why it’s crucial to balance strategy and execution. Yoni also touches on lessons learned from growing teams too fast, and how refining focus and setting clear expectations can prevent business inefficiencies.

Listeners will also hear about the challenges companies face when scaling remote teams and how MultiplyMii addresses those by offering tailored recruitment and onboarding solutions. Yoni shares advice on how to avoid common pitfalls, improve onboarding, and ensure that remote hires are integrated into the team effectively.

It’s a conversation packed with practical knowledge about remote team management, the benefits of outsourcing, and strategies for business growth. Let's get into it!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Yoni Kozminski, Co-Founder and CEO MultiplyMii and Escala 

LinkedIn: https://www.linkedin.com/in/yonkoz/

MultiplyMii: https://www.multiplymii.com/

Escala: https://www.weareescala.com/

Watch the full Youtube video here:

https://youtu.be/I3XwIK_X_c4

Takeaways:

• Building high-performing remote teams is crucial for e-commerce businesses.
• Strategic minds and clear onboarding processes are essential when scaling remote teams.
• The challenges of scaling remote teams include planning, recruitment, and onboarding.
• Bootstrapping requires focus, picking the right battles, and building a profitable business.
• Achieving work-life balance is important for personal well-being and success in business.

Chapters:

00:00 Introduction and Background

01:41 Inspiration for Launching MultiplyMii and Escala

04:01 The Ideal Setup for Hiring and Outsourcing

08:41 Challenges and Solutions for Scaling Remote Teams

14:44 The Onboarding Process and Engagement Models

21:16 Operational Transformation with Scala Management Consulting

25:30 Tips for Bootstrapping

https://youtu.be/gMiP0qTwiFw

In this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, including Meta (formerly Facebook), TikTok, and YouTube. Each platform has its own unique strengths and challenges when it comes to shoppable media.

The conversation also touches on the importance of live shopping and the potential for growth in this area. The conversation explores the landscape of shoppable media and its potential opportunities. It discusses YouTube's role as a hub for video research and the importance of user behavior on the platform.

The rise of retail media and the impact of partnerships and acquisitions in the industry are also examined. The challenges faced by retailers in adopting shoppable media and the transformation of the retail and media landscape are discussed. The differences between lean back and lean forward behaviors and the engagement with shoppable media are explored.

The conversation concludes by discussing the hype and potential of shoppable media and how to define success and measure brand adoption of shoppable video.

Takeaways:

• Shoppable media encompasses any form of digital media with a call to action for purchasing a product.
• Meta (formerly Facebook) has been at the forefront of social commerce, leveraging its advertising ecosystem and brand trust.
• TikTok's shoppable media platform, TikTok Shop, is still in its early stages and faces challenges with product quality and user experience.
• Live shopping has not yet gained significant traction in the US, but TikTok is making efforts to promote it.
• YouTube, with its strong engagement numbers and recent Shopify integration, is a key player in shoppable video.

Chapters:

00:00 Introduction and Definition of Shoppable Media

03:18 Overview of Shoppable Media Platforms

08:13 Meta's Approach to Shoppable Media

12:53 TikTok's Shoppable Media Strategy

20:58 Shoppable Media on YouTube

23:55 YouTube as a Hub for Video Research

26:09 The Rise of Retail Media

28:38 Partnerships and Acquisitions in Retail Media

30:08 The Challenges for Retailers in Adopting Shoppable Media

33:27 The Transformation of Retail and Media

35:39 The Differences Between Lean Back and Lean Forward Behaviors

36:21 Engaging with Shoppable Media

38:40 The Hype and Potential of Shoppable Media

41:28 Defining Success and Brand Adoption of Shoppable Video

Blakes LinkedIn profile: https://www.linkedin.com/in/blake-droesch-2b423095/

Shoppable Media Explainer 2024: https://www.insiderintelligence.com/content/shoppable-media-explainer-2024

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/kzNJVGi7p4o

Welcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, Sabir has generated $1 billion in incremental revenue from e-commerce sales.

As a pioneer since the inception of e-commerce, Sabir brings to the table a wealth of knowledge, a no-nonsense attitude to industry fluff, and a profound understanding of the numbers that fuel the digital market space. We will also discuss the transformative power of data, and the wisdom that comes from 25 years in the business.

As we prepare to unravel e-commerce layers with Sabir, a central theme of our conversation will be his 8D or 8-dimensional method. This is a framework based on eight critical dimensions that are the pillars of e-commerce success.

Let's cut right to the chase, unerstadn why Sabir is so passionate about the industry, and lay bare the principles of achieving tangible growth. Tune in for an innovative way to navigate the e-commerce landscape, so let's dive in.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

Facebook: https://www.facebook.com/vimmicom

Instagram: https://www.instagram.com/vimmi_insta/

TikTok: https://www.tiktok.com/@vimmi_com

YouTube: https://www.youtube.com/@VimmiCommunications

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

Guest: Sabir Semerkant - Growth by Sabir

LinkedIn: https://www.linkedin.com/in/sabirsemerkant/

Growth by Sabir: https://growthbysabir.com/

Takeaways:

1. Sabir Semerkant reveals the strength of the 8D method, a game-changing approach that removes guesswork from e-commerce, relying on pure data for truth and strategy.
2. The transformative power of e-commerce is underscored by the elimination of 'BS factor', advocating for decisions driven by numbers and measurable results.
3. Sabir's perspective on passion in e-commerce reveals a dynamic industry where the thrill equals the first day on the job, regardless of tenure, due to its evolving nature.
4. Marketing in e-commerce, according to Sabir, should transcend mere transactions; it's about storytelling, brand building, and forming an emotional connection with customers.
5. The podcast delves into the art of optimization, from site speed to customer journey, highlighting how each second and interaction can pivotally impact conversion rates.

Chapters:

00:00 - Introduction to the Episode

04:05 - Sabir's E-commerce Background

08:10 - Essence of Data-Driven Decisions

12:15 - Debunking E-Commerce Myths

16:20 - Distinguishing Marketing from Sales

20:35 - The Art of E-Commerce Branding

24:50 - Strategies for Customer Acquisition

29:05 - Pricing Tactics in E-Commerce

33:30 - Power of Storytelling

37:45 - Building Customer Loyalty

42:00 -...

https://youtu.be/saG1Zzzg5Bk

Ryan Regan, the Director of E-commerce at VKTRY, discussed with our host Eitan Koter the company's carbon fiber insole product and their focus on becoming the number one sports insole in the world. Ryan shares how the product was designed and the viral marketing campaign that propelled their growth.

Ryan discussed VKTORY’s direct-to-consumer business model and the importance of their main marketing channel, TikTok. Ryan shares more important information about website optimization, customization options, and the use of AI in e-commerce.

Ryan also emphasizes the importance of influencer marketing and the success they have achieved through working with influencers. We’ve explored the challenges of selling on social media platforms and the role of teenagers and parental involvement in the purchasing journey.

He expresses his passion for his job and the pride he takes in his career journey. Lastly, Ryan shares a fun fact about traveling around the country in a converted school bus.

It is an episode packed with marketing wisdom and innovation.

Takeaways:

• VKTRY is a carbon fiber insole company focused on athletes and sports performance.
• Their viral marketing campaign on TikTok helped them gain traction and grow their customer base.
• The company operates primarily through a direct-to-consumer model.
• Website optimization, customization, and AI are important aspects of their e-commerce strategy.

Chapters:

00:00 Introduction and Product Overview

01:01 Company Background and Viral Marketing

04:24 Marketing Channels and Strategies

06:13 Website Optimization and Skepticism Elimination

08:19 Target Audience and Customization

10:00 Offline Retail Considerations

12:58 Data-Driven Decision Making

15:26 User Experience and Personalization

18:24 Customer Journey and Purchase Process

19:22 Teenagers and Parental Involvement

21:46 Influencer Marketing

24:12 Marketing Activities

27:55 Social Commerce and Shoppable Media

29:17 Passion for the Job

30:06 Career Journey

32:06 Fun Fact: Traveling in a School Bus

Ryan's LinkedIn profile: https://www.linkedin.com/in/ryan-regan-8777b492/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

In today’s episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nicholas Hernandez, the Director of E-commerce at Felina, a well-established brand in women's intimates and basics. Felina has been around for over 40 years, and Nicholas shares how the company has recently shifted from being primarily wholesale to expanding into the direct-to-consumer space.

During the episode, Nicholas talks about his approach to managing the entire customer journey — from top-of-funnel activities like organic and paid marketing, to customer retention strategies at the bottom of the funnel. He also discusses how Felina is expanding its product line into athleisure and loungewear, offering a new way to engage both their loyal and new customers.

A key takeaway from the episode is how Nicholas and his team are navigating the challenges of transitioning a legacy brand to the digital space while staying agile. He shares some practical strategies for balancing wholesale and e-commerce, and the importance of understanding your customer, whether online or in-store. There’s also an interesting look at how Nicholas applies his startup experience to keep the team lean, adaptive, and focused on testing new ideas.

It’s a conversation packed with real-world strategies and thoughtful approaches to scaling e-commerce. So, let’s get into it with Nicholas Hernandez.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Nicholas Hernandez, Director of Ecommerce at Felina 

LinkedIn: https://www.linkedin.com/in/nicholasfhernandez/

Felina: https://www.felina.com/

Watch the full Youtube video here:

https://youtu.be/eqRWeGd9vi4

Takeaways:

• Nicolas Hernandez manages the entire customer funnel at Felina, from top-of-funnel marketing to bottom-of-funnel retention efforts.
• Felina, a company with a 35-year history in wholesale, has recently transitioned to...

Today, host Eitan Koter brings a relaxed conversation with Sarah Carusona, an e-commerce growth consultant known for her work with top D2C brands. Sarah’s experience spans from her time at OluKai—where she played a key role in shaping marketing strategies—to her current work as an independent consultant.

Sarah has managed large media budgets for a variety of brands, including Alpha Lion, Sunny Within, and more. In her talk with Eitan, she explains that success isn’t about pouring money into ads. Instead, it’s about focusing on a few key performance numbers that really move the needle. She shows how a balanced mix of organic content and smart paid advertising can lead to real improvements.

Throughout the episode, Sarah talks about setting up simple yet effective systems that guide customers from the first click to the final purchase. She covers topics like tracking the right metrics and understanding customer behavior without getting lost in the details.

Eitan and Sarah keep the conversation friendly and easy to follow, much like two friends sharing what has worked for them. Listeners will walk away with clear tips to boost their online store’s performance and manage marketing channels more efficiently.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Sarah Carusona, eCommerce Consultant

Sarah Carusona’s LinkedIn: https://www.linkedin.com/in/sarah-carusona-531b35126/ 

Watch the full Youtube video here:

https://youtu.be/nKaapI3hRmg

Takeaways:

• Sarah transitioned to consulting to have more control over the marketing ecosystem.
• Fractional CMOs can provide significant value...

Welcome to today's episode of eCom Pulse. Our guest is Natalia Chappell, founder of NC & Co, a digital marketing consultancy specializing in luxury fashion, lifestyle, and beauty brands. Natalia has over a decade of experience in digital marketing, having scaled the luxury division at THG, working with high-profile brands such as Rikso, Ganni, and Represent.

This year, Natalia took the bold step of launching her own business to focus on providing a more holistic approach to digital marketing.

In this episode, Natalia shares her journey from working in the corporate world to becoming an entrepreneur, explaining the motivations behind her decision to start NC & Co.

She discusses the importance of a founder’s story in building brand trust and how authenticity can be a key differentiator in a competitive market.

Natalia also talks about the challenges brands face in digital marketing, particularly the misconceptions around SEO and the value of TikTok as a platform for both organic growth and paid advertising. She emphasizes the need for a comprehensive marketing strategy that includes a mix of channels and the importance of understanding and leveraging customer data.

Tune in to learn more about Natalia’s approach to creating effective marketing campaigns, the role of creativity and data in driving results, and her vision for the future of digital marketing in the fashion industry.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Natalia Chappell, founder of NC & Co.

LinkedIn: https://www.linkedin.com/in/nataliachappell/

NC & Co. – https://www.nataliachappell.co.uk/

Watch the full Youtube video here:

https://youtu.be/nId-Xens_5g

Takeaways:

• Authenticity and employee-generated content are key strategies for successful marketing campaigns in the fashion industry.
• TikTok is a valuable platform for brands to engage with their audience and drive conversions.
• Data analysis, website optimization, and retargeting are essential for driving conversions and improving campaign performance.
• Brands should continuously test and learn, stay ahead of trends, and take risks to stay competitive in the ever-changing digital marketing landscape.
• Natalia shares fun facts about being bilingual and living in different countries.

Chapters:

00:00 Introduction and Natalia's Journey in the Fashion Industry

08:15 The Evolution of Digital Marketing in the Luxury Fashion Sector

23:32 The Impact of COVID-19 on Digitalization and Authenticity

28:03 A Successful Campaign Launch: Channels and Investments

35:39 Conclusion and Fun Facts

https://youtu.be/TJBvpndLo4U

In this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector.

We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about shipping faster; it’s about a smarter, more efficient approach that benefits both businesses and consumers.

Izzy shared insights on Portless’ direct logistics model, a strategy that’s proving to be a game-changer for improving cash flow and margins for e-commerce businesses. Izzy explains how Portless offers direct logistics, turning inventory into cash faster and improving gross margins.

He emphasizes the importance of brands being agile and strategic in their supply chain planning because every improvement in this area affects cash flow.

We also explored Izzy’s unique journey. It's not every day you hear about someone with a background in rabbinical studies leading a logistics tech company, and Izzy’s story adds a personal touch to this innovative journey.

If you curious about logistics innovations, or just love hearing about how businesses adapt to the future of the digital world, this episode has something for you.

Takeaways:

• The retail industry is shifting towards profitability and cash flow, with a focus on optimizing supply chain and inventory management.
• Portless offers direct logistics, allowing brands to turn inventory into cash faster and improve gross margins.
• Agility and strategic planning are crucial for brands to navigate the changing retail landscape.
• Izzy Rosenzweig has a rabbinical degree, showcasing his diverse background and expertise.

Chapters:

00:00 Introduction and Shop Talk Recap

02:21 The Shift to Profitability and Cash Flow

03:36 The Once-in-a-Generation Shift in Manufacturing

04:45 The Birth of Portless and Direct Logistics

08:28 Turning Inventory into Cash Faster

12:19 Optimizing Supply Chain for Profitability

19:54 Expansion and Control of the Brand Experience

22:19 Portless' Growth and Challenges

24:59 The Shift to Profitability in the Industry

26:29 Tips for Professionals in Logistics and Supply Chain

28:46 Tenacity and Agility in Entrepreneurship

30:20 Fun Fact: Izzy's Rabbinical Degree

31:01 Conclusion and Well Wishes

Izzy's LinkedIn profile: https://www.linkedin.com/in/izzy-rosenzweig-13653846/

Portless: https://www.portless.com/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/mi9zJgZT9Aw

In this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows.

Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos.

Additionally, we've discussed the integration of online and offline commerce and the future of e-commerce and payment methods.

Takeaways

• AI is being used in payment workflows to personalize user experiences, prevent fraud, and improve conversion rates.
• Localization is crucial for international expansion, including using local payment methods, languages, and currencies.
• Alternative payment methods, such as buy now, pay later (BNPL), are gaining popularity and can increase conversion rates, especially for high-ticket items.
• Social commerce and shoppable videos are emerging trends that provide additional storefronts and enhance the user experience.
• The integration of online and offline commerce, as well as the utilization of local acquiring, can optimize payment structures and improve success rates.

Chapters

00:00 Introduction to BlueSnap

02:00 Passion for the Payment Industry

02:51 Changes in the Payment Industry

03:42 AI in Payment Workflows

04:02 AI Use Cases in BlueSnap

06:12 Fraud Prevention with AI

08:42 Challenges in Payment Structure

09:33 Converting Users into Buyers

10:27 Localization for International Expansion

12:25 Alternative Payment Methods

13:25 Localization of Payment Factors

15:27 Localization for a Complete Solution

18:18 Buy Now, Pay Later (BNPL)

20:18 Social Commerce and Shoppable Videos

24:15 Merging Online and Offline Commerce

25:27 Video as a Conversion Tool

27:10 Future of E-commerce and Payment Methods

28:20 Utilizing Local Acquiring

Dror's LinkedIn profile: https://www.linkedin.com/in/dror-birzon-7817a53

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/kzNJVGi7p4o

Welcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how.

Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success lies in telling our unique story. We’re looking at what sets our product apart, and how we can harness that to not just compete, but to set a new standard in the market.

So, let’s continue our journey into the art of differentiation and discover the path to a brand identity that resonates with authenticity and purpose. Ready to find out how to make your product the hero of its own story? Stay tuned!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

Facebook: https://www.facebook.com/vimmicom

Instagram: https://www.instagram.com/vimmi_insta/

TikTok: https://www.tiktok.com/@vimmi_com

YouTube: https://www.youtube.com/@VimmiCommunications

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

Guest: Sabir Semerkant - Growth by Sabir

LinkedIn: https://www.linkedin.com/in/sabirsemerkant/

Growth by Sabir: https://growthbysabir.com/

Takeaways:

1. Product Positioning and Brand Building: Understanding your brand's unique story is crucial for positioning your product in the market effectively.
2. Differentiation Over Imitation: Emphasize what makes your product different and valuable, rather than simply copying what the competition does.
3. Customer Experience and Engagement: It's essential to know your customer and optimize your product imagery and website for the best user experience.
4. Lifecycle Marketing: Understand your customer’s lifecycle and strategize accordingly to prevent attrition and increase retention with segmentation and personalized engagement.

https://youtu.be/3KMQ9O7EwkM

Jessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service.

The conversation explores the growing demand for outsourced services and the desire for more human engagement in a digital world. Jessica emphasizes the importance of getting back to basics in retail and focusing on core customer experiences. The discussion also touches on the Watson Weekend show and the changes in consumer behavior and e-commerce over the years.

In this conversation, Jessica shares insights on consumer behavior, the importance of change for brands, the impact of technology on retail, the evolution of marketplaces, the value of sellers in marketplaces, the complexity of data analysis, the rise of retail media, lessons from re-platforming, the importance of focus and differentiation, and the challenges and outlook for 2024.

Takeaways

• Shutterfly helps people preserve their memories and offers practical AI-powered services like Make My Book.
• There is a growing demand for outsourced services and a desire for more human engagement in a digital world.
• Retailers should focus on core customer experiences and get back to basics before chasing new technologies.
• Practical use cases for AI can improve operational efficiency and provide value to retailers. Consumers are adaptable and willing to embrace new behaviors and technologies if they provide value and simplify their lives.
• Brands that are willing to change and adapt quickly are more likely to succeed in the dynamic retail landscape.
• Technology has significantly lowered the barrier to entry for entrepreneurs, but it has also created challenges for legacy brands with outdated technology.
• Marketplaces need to have a well-thought-out strategy that adds value to both customers and sellers in order to be successful.
• Retailers should focus on analyzing data from various channels to understand the customer journey and make informed decisions.
• Retail media is becoming an important source of revenue for retailers, but not every retailer can build a successful media company.
• Re-platforming projects require careful planning, a small and agile team, and a focus on prioritizing improvements that have the most impact.
• Retailers should focus on their high-powered SKUs and complementary products or services to increase basket size and improve the customer journey.
• The retail industry faces challenges such as consumer debt, inflation, and increased competition, but there are opportunities for growth through diversification and partnerships.
• Jessica has a hidden talent for rapping and enjoys karaoke.

Chapters

00:00 Introduction and Background

03:14 Role and Impact of Shutterfly

05:07 Make My Book: A Practical AI Use Case

07:31 The Demand for Outsourced Services

10:32 The Craving for Human Engagement

12:07 Identifying Consumer Needs and Best Practices

15:03 Getting Back to Basics in Retail

18:31 The Watson Weekend Show

20:06 Building Trust and Providing Value

21:14 Changes in Consumer Behavior and E-commerce

21:59 Consumer Behavior and Adaptability

23:21 The Importance of Change for Brands

24:18 The Impact of Technology on Retail

26:10 The Evolution of Marketplaces

28:34 The Value of Sellers in Marketplaces

30:33 The Complexity of Data Analysis

32:37 The Rise of Retail Media

36:03 Lessons from Re-platforming

39:02 The Importance of Focus and Differentiation

41:29 Challenges and Outlook for 2024

Jessica's LinkedIn profile:

https://youtu.be/c6HWUi-sRAA

On today's episode, I welcome Zvika Baida, the former CEO of Shufersal Online. Zvika has navigated a career path starting from practicing law to managing Israel’s leading online grocery service, bringing a unique perspective on the intersection of legal acumen and business innovation.

In our conversation, Zvika shares his experiences with transforming Shufersal Online into a leader in the grocery sector. He emphasizes the significance of aligning business operations with customer needs and the role of technology in enhancing the shopping experience.

This episode offers an in-depth look at the strategies behind Shufersal Online’s success and the lessons Zvika learned about maintaining relevance and competitiveness in a rapidly evolving digital landscape. Tune in to gain insights into effective leadership and innovation in the online commerce industry and how being customer-centric and focusing on the real needs of customers is crucial for success in the online grocery industry.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Zvika Baida

LinkedIn: https://www.linkedin.com/in/zvi-baida-2ab9281/

Takeaways:

• Being customer-centric and focusing on the real needs of customers is crucial for success in the online grocery industry.
• Automation and robotics can significantly improve efficiency and productivity in the industry.
• Prioritizing the most important aspects of the customer journey and hiring talented individuals are key strategies for digital leaders.

Chapters:

00:00 Introduction and Background

02:46 Becoming Customer-Centric

10:11 The Unique Challenges of the Israeli Market

13:53 The Importance of Customer Service

25:53 Navigating the Post-COVID Era

31:52 The Role of Automation and Robotics

38:02 Tips for Digital Leaders

40:57 Fun Fact and Conclusion

https://youtu.be/0b5b0fB0F1s

Welcome listeners! I'm so excited to introduce my guest on today's episode, Lisa Scheps, Vice President at L'Oréal, where she oversees Lancome.com in the US. Lisa is a seasoned professional with a rich background in both brick-and-mortar and digital retail, having started her career in store retail before transitioning to e-commerce. She brings a wealth of knowledge and insight into the ever-evolving beauty industry.

In this episode, Lisa shares her unique perspective on the shift of power from retailers to brands and now to consumers, highlighting how the rise of social media and platforms like TikTok have transformed consumer behavior. We discuss the importance of maintaining a strong brand presence across multiple channels, from the traditional beauty counter to online platforms, ensuring that consumers have a seamless and educational shopping experience.

We also dive into the challenges and opportunities presented by digital transformation, the evolving role of AI in marketing, and the impact of customer-centric strategies on business success. Lisa's passion for mentorship and helping the next generation of professionals shines through, as she shares her experiences and advice for navigating the landscape of retail and e-commerce.

Stay tuned for a compelling conversation filled with valuable takeaways and actionable insights from Lisa Scheps. Enjoy the episode!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Lisa Scheps, Vice President at L'Oréal

LinkedIn: https://www.linkedin.com/in/lisa-a-scheps-mba-ab0003a/

Takeaways:

• The beauty industry has seen a shift in power from retailers to brands and now to consumers, who dictate what they want, how they want it, and when they want it.
• Digital transformation is a complex process that requires a customer-centric approach and a deep understanding of consumer trends and behaviors.
• Email marketing is evolving, with declining open rates but strong click-through rates. Social listening and surveying customers are important tools for understanding consumer preferences.
• Lisa is passionate about mentorship and helping young professionals navigate their careers. She also has a personal interest in jewelry design.
• Being adaptable and open to change is crucial in the ever-evolving world of retail and marketing.

Chapters:

00:00 Introduction and Quick Overview

03:05 The Shift in Power in the Beauty Industry

06:14 Digital Transformation in the Beauty Industry

09:03 The Changing Dynamics of Email Marketing and Social Listening

23:44 The Challenges of Targeting Different Generations

26:21 Targeting Gen X Plus and the Future of Work

28:38 Passion for Mentorship and Jewelry Design

30:37 Closing Thoughts and Optimism for the Future

https://youtu.be/YeSSw52WE8o

In this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences.

Gen Z's purchasing power and influence are significant, making it crucial for brands to adapt to their preferences. Technology, such as AI and augmented reality, plays a key role in marketing to Gen Z, enabling personalized recommendations and immersive shopping experiences.

Overall, brands need to prioritize inclusivity, sustainability, and personalization to effectively connect with Gen Z consumers. In this conversation, Eitan Koter and Jackie Hernandez discuss the power of augmented reality (AR) and its connection to social purchases. They explore the complexity of marketing in a multi-channel world and the need for technology to analyze data and make smarter decisions.

The conversation touches on the influence of socializing and entertainment in shopping, the shift away from Amazon among Gen Z consumers, and the future of marketing in 2024 and beyond. They emphasize the importance of influencers, user-generated content, and understanding consumer preferences.

Takeaways

• Gen Z consumers are tech-savvy and expect personalized online experiences.
• Brands need to prioritize sustainability, social responsibility, and inclusivity to resonate with Gen Z.
• Gen Z has significant purchasing power and influences the buying decisions of other generations.
• Technology, such as AI and augmented reality, can enhance marketing efforts and create engaging shopping experiences for Gen Z.
• The complexity of marketing in a multi-channel world requires the use of technology to analyze data and make smarter decisions.
• The convergence of retail, media, and commerce is transforming the industry, with retailers becoming media companies and media companies entering the e-commerce space.

Chapters

00:00 Introduction and Background

02:49 Defining Gen Z and Their Characteristics

04:59 Gen Z's Values and Preferences

10:04 Gen Z's Purchasing Power and Influence

12:59 Gen Z's Concerns and Expectations

16:00 The Role of Technology in Marketing to Gen Z

20:05 Augmented Reality and its Impact on Shopping

21:17 The Power of AR and Social Purchases

22:13 The Complexity of Marketing in a Multi-Channel World

23:27 The Rise of Billion-Dollar Companies Operated by One Employee

24:57 The Convergence of Retail, Media, and Commerce

25:45 The Growing Importance of Retail Media

26:13 The Integration of Content and Commerce

27:07 The Influence of Socializing and Entertainment in Shopping

28:08 Gen Z's Shift Away from Amazon

29:40 The Future of Marketing in 2024 and Beyond

30:35 The Power of Influencers and User-Generated Content

31:32 The Importance of Understanding Consumers and Providing Edutainment

32:16 The Impact of Authenticity and Polished Production Values in Different Platforms

33:16 The Role of Trust and Authenticity in Influencer Marketing

34:00 Pride in Building Great Teams and Mentoring Success

35:19 The Balance Between Adaptability and Stability in the Workforce

36:45 The Benefits and Challenges of Job Switching

37:28 The Pursuit of Balance and Purpose in Career Choices

38:01 Jackie's Fun Fact: Training to Swim 400 Yards in a Lake

Jackie's LinkedIn profile: https://www.linkedin.com/in/jacquelinehern%C3%A1ndez/

New Majority Ready: https://newmajorityready.com/

Gen Z explained in 90 seconds:

https://youtu.be/avdzfrZeLJc

Cynthia Nelson, an expert in video commerce and supporter of women in business, shares her insights and experiences in this conversation. The conversation covers topics such as investing in women-led companies, the current status and challenges of live shopping, the power of video commerce and social commerce, the challenges and opportunities for marketers in 2024, the role of AI in marketing, and the strategy as a service model.

Cynthia also discusses her work in supporting women-led companies and the evolution of women founders in the industry. The conversation explores the rise of women founders and the impact of COVID on work flexibility. It discusses the availability of tools and resources for women entrepreneurs and the gender bias in venture capital funding. The challenges faced by women founders, including biased attitudes and expectations, are highlighted. The need for more women investors is emphasized. The success story of We Are Rosie, a company empowering women in marketing, is shared.

The importance of self-care for founders and the ability to recognize potential in entrepreneurs are discussed. The conversation concludes with a focus on optimism and the importance of agility and adaptability in the tech world.

Takeaways

Investing in women-led companies can lead to higher revenue and better exits.

Live shopping and video commerce have the potential to build brand loyalty and customer engagement.

Data analytics and AI are crucial for marketers to understand consumer behavior and personalize messaging.

Fragmentation in marketing channels requires marketers to choose their battles and focus on platforms that provide the most returns.

The strategy as a service model can help startups identify gaps and implement effective strategies.

Supporting women-led companies is important for promoting diversity and innovation in the industry. COVID has led to an increase in women founders as it has shown that work can be done remotely, providing flexibility for women with families.

There are now more tools and resources available for women founders, making it easier and more affordable to start and run a business.

Gender bias in venture capital funding is a significant issue, with less than 2% of venture capital going to women-led companies.

Women founders face unique challenges, including biased attitudes and expectations, but statistically, they often outperform male-led companies.

More women investors are needed to change the system and provide funding opportunities for women entrepreneurs.

Self-care is essential for founders to avoid burnout and maintain their well-being.

Entrepreneurs need to be able to recognize potential in others and support them in their journey.

Optimism and a learning mindset are crucial for success in entrepreneurship.

Agility and adaptability are essential skills in the fast-paced tech world.

Cynthia Nelson, the guest speaker, has a background in surfing, skateboarding, and competitive equestrianism.

Chapters

00:00 Introduction and Background

06:40 Investing in Women-Led Companies

08:21 The Current Status and Challenges of Live Shopping

12:41 The Power of Video Commerce and Social Commerce

19:34 Challenges and Opportunities for Marketers in 2024

25:24 The Role of AI in Marketing

30:28 Strategy as a Service Model

31:39 Supporting Women-Led Companies

32:06 Increase in Women Founders and the Impact of COVID

33:00 Tools and Resources for Women Founders

34:27 Gender Bias in Venture Capital Funding

35:27 Challenges Faced by Women Founders

36:54 The Need for Women Investors

37:20 Success Story: We Are Rosie

38:20 The Importance of...

https://www.youtube.com/watch?v=MDFUGHCfLXc

Our host Eitan Koter, discussed with Alex Nyezhnyk, the CEO of Profit Whales, an e-commerce growth agency, on product launches and the challenges involved in launching new products on Amazon.

Alex explains that the private label model is no longer effective due to increased Amazon commissions and expensive Amazon PPC. Instead, he recommends launching brands outside of Amazon and using platforms like TikTok and Instagram to drive traffic with influencer marketing.

Alex emphasizes the importance of researching and developing unique products and selling the idea rather than just the product features. He also mentions the need for a higher profit margin to cover advertising costs.

Another key insight is that driving traffic from outside platforms to Amazon can improve organic ranking and CPC costs.

We also discussed the role of influencers in driving traffic and the need to create authentic and engaging content. Alex highlights the significance of understanding customer preferences and adapting your product and branding accordingly. Additionally, he advises against relying solely on Amazon and suggests diversifying sales channels.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Alex Nyezhnyk, CEO of Profit Whales

LinkedIn: https://www.linkedin.com/in/nyezhnyk/

Profit Whales - https://profitwhales.com/

Takeaways:

• The private label model is no longer effective on Amazon due to increased commissions and expensive PPC.
• Launching brands outside of Amazon and using existing platforms like TikTok and Instagram can be more successful.
• Innovative products or ideas and selling the idea rather than just the product is crucial.
• A higher profit margin is needed to cover advertising costs.
• Bringing traffic from outside platforms to Amazon can improve organic ranking and CPC costs. Prove your idea before investing in manufacturing and marketing.
• Utilize influencers to drive traffic and create authentic content.
• Understand customer preferences and adapt your product and branding accordingly.
• Diversify sales channels and don't rely solely on Amazon.

Chapters:

00:00 Introduction and Weather in Los Angeles

04:07 Transition to Google AdWords and Script Development

09:03 Selling the Idea, Not Just the Product

13:20 Changes in the E-commerce Landscape

26:03 Harnessing the Power of Influencers to Drive Traffic

33:23 Diversifying Sales Channels for Long-Term Success

Welcome to another episode of Mastering eCommerce Marketing with our host, Eitan Koter. In today’s episode, Eitan sits down with Christopher Baird, who plays a key role in the global eCommerce team at Puma. Christopher has a wealth of experience managing eCommerce operations in various regions, including South Africa, where he successfully launched Puma’s digital commerce platform just before the pandemic.

In this episode, Christopher talks about the unexpected growth Puma saw when they launched their South Africa eCommerce site and how they quickly adapted to the challenges of balancing supply chains, forecasting, and managing customer demand during such an uncertain time. He also shares his thoughts on how Puma has been using data analytics and AI to get a better understanding of their customers, optimize their operations, and improve profitability.

Christopher explains how Puma has embraced omni-channel strategies and worked closely with brick-and-mortar partners, online marketplaces, and third-party platforms to grow their business. He also touches on the importance of product inventory management and how the company is staying agile in a fast-changing retail environment.

If you’re interested in how data, customer experience, and smart business decisions come together to grow an eCommerce operation, this episode is a great listen. So, sit back and enjoy this conversation between Eitan and Christopher Baird.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Christopher Baird, Head of Ecommerce South Africa at PUMA Group 

LinkedIn: https://www.linkedin.com/in/christopher-john-baird/

PUMA Group: https://about.puma.com/en

Watch the full Youtube video here:

https://youtu.be/JwMOT2M64ss

Takeaways:

• Agility

https://youtu.be/vn478UMvj8s

In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse viewers, addressing their unique questions and concerns. The episode also introduces the concept of a live selling talent roster and its benefits for brands and agencies in finding suitable hosts. Dawn concludes with a discussion on the future of live stream shopping, highlighting the continued importance of authenticity and advanced communication skills.

Takeaways:

• Essential skills for hosts in live selling scenarios, including audience engagement and multitasking.
• The importance of addressing diverse viewer needs and queries in live selling.
• Developing a live selling talent roster to match hosts with appropriate live stream events.
• Insights into the future of live stream shopping, focusing on authenticity and communication.

Chapters:

34:33 Importance of Effective Hosts in Live Shopping

38:48 The Skills of a Great Host

39:33 The Evolution of Live Shopping

40:22 Skills from Traditional Media

41:23 Multitasking and Interacting with the Audience

42:35 Translating Information for Different Viewers

43:06 Dynamic Characteristics of Live Selling

43:25 The Importance of Language and Probing

44:33 Repeating Information without Repetition

45:52 The Power of Influence in Live Selling

46:26 Creating a Roster of Live Selling Talent

49:18 Initiating the Live Selling Talent Roster

52:59 The Recommendation of Spending Two Hours in Live Shopping Events

56:02 Creating Mini Shows within a Two-Hour Block

59:55 The Future of Live Stream Shopping

https://youtu.be/EWlvYgOnNM8

In this episode of eCom Pulse, our host Eitan Koter welcomes Rusty Speidel, a digital marketing expert with a very unique background. Rusty works as Global Director, E-Commerce at Caspari, a company renowned for its high-end paper products that enhance home events and celebrations.

He shares his journey from being a musician to becoming a leader in digital marketing and e-commerce, highlighting how his creative background aids in structuring and designing user-friendly digital experiences.

Rusty discusses Caspari's significant shift from a traditional wholesale model to expanding into online retail, emphasizing the challenges and strategies involved in this transition. He explains the importance of being customer-centric, focusing on the needs and preferences of their audience to create engaging and effective marketing campaigns.

Rusty also discusses how to utilize email marketing effectively, which has proven to be successful by showcasing their beautifully designed products and providing practical content.

Additionally, Rusty introduces the use of AI-driven tools that help Caspari gain better data insights and optimize their user experience.

This episode offers practical strategies for enhancing your digital presence and improving customer engagement. Tune in to learn from Rusty's extensive experience in digital marketing and his innovative approaches at Caspari.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Rusty Speidel, Global Director, E-Commerce at Caspari.

LinkedIn: https://www.linkedin.com/in/rustyspeidel/

Newton Baby – http://www.casparionline.com/

Takeaways:

• Rusty's music background has influenced his career in digital marketing, emphasizing the importance of patterns, structure, and emotional intelligence in user experience design.
• The transition of Caspari from offline to online presents challenges in system-based and mindset-based aspects, requiring a shift towards customer-centric strategies.
• Email marketing plays a significant role in customer retention and engagement, with a focus on targeting existing customers and providing value-driven content.
• Tools like Klaviyo and Retention are utilized for data analysis, customer segmentation, and enhancing the user interface to align with customer preferences.
• Rusty's career path was shaped by the opportunities to work with talented individuals and entrepreneurs, emphasizing the importance of customer satisfaction and work-life balance.

Chapters:

00:00 Introduction and Background

02:03 The Influence of Music on Digital Marketing

05:04 Challenges of Transitioning Caspari to Online

14:02 The Impact of Email Marketing on Customer Retention

28:03 Shaping a Career in Digital Marketing

https://youtu.be/yCP-F1Iflww

It is my pleasure to introduce our guest, Chris Hallisey, who leads the e-commerce division at AW Chang Corporation, a men's apparel and accessories company known for its sustainable practices and innovative digital printing technology. Chris brings a wealth of experience in managing both direct-to-consumer and business-to-business channels.

This episode explores the concept of the "North Star" in e-commerce. Chris shares how this guiding principle helps his team maintain focus and authenticity across AW Chang’s diverse brand portfolio. We explore the significance of understanding and communicating a brand’s unique selling points, navigating the complexities of omni-channel strategies, and leveraging customer feedback to enhance the shopping experience.

Key takeaways from our conversation include the importance of sustainability in modern apparel, the shift towards more casual business attire, and the challenges and opportunities within the apparel industry. Chris also provides valuable insights into the role of technology in e-commerce, from platform choices to the integration of advanced features that improve customer engagement.

Stay tuned as Chris shares his expertise on balancing B2B and D2C operations, optimizing marketing strategies, and the ever-evolving landscape of digital commerce.

In this episode, digital commerce leaders will gain practical advice to help them stay competitive in the marketplace.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Chris Hallisey, Head of e-commerce at AW Chang Corporation

LinkedIn: https://www.linkedin.com/in/chris-hallisey-1ab36830/

AW Chang Corporation: https://www.awchang.com/

Takeaways:

• Having a North Star is crucial in e-commerce, as it helps define the brand's unique selling points and guides marketing efforts.
• Authenticity and differentiation are key in storytelling and marketing to stand out in a crowded market.
• AW Chang is a vertically integrated company with a focus on sustainability, owning the mill, factory, distribution center, and DTC website.
• Managing an omni-channel approach requires balancing D2C and B2B sales, with a focus on maintaining control and prioritizing product assortment.
• Customer-centricity is essential in creating seamless website experiences and driving conversions on mobile devices.
• Ongoing experimentation and learning are necessary to adapt to changing customer preferences and optimize performance.
• Working with external agencies requires clear communication, detailed instructions, and trust in their expertise.
• Chris broke his neck while playing rugby, but has since recovered and continues to enjoy sports from the sidelines.

Chapters:

00:00 Introduction and Importance of a North Star

03:21 AW Chang: A Vertically Integrated and Sustainable Brand

06:11 Balancing D2C and B2B in an Omni-Channel Strategy

11:09 Customer-Centricity and Gathering Feedback

15:44 Creating Seamless Website Experiences and Organic Activities

23:33 Tips for Working...

https://youtu.be/QrX7AdhN6Fs

Hello listeners and thank you for tuning in to eCom Pulse! Our host Eitan Koter sat with Carol Spieckerman, President of Spieckerman Retail, an advisor to a diverse range of retail stakeholders in the B2B space.

Carol is renowned for her expertise in accelerating thought leadership and business development through her unique five-point methodology, impactful workshops, and insightful masterclasses.

In this episode, Carol shares her career journey from her early days traveling across Texas and Oklahoma, working with specialty stores, to becoming a sought-after advisor for major retailers and brands.

She discusses the importance of thought leadership, the shift from traditional retail to platform-based business models, and the crucial role of diversification in the retail industry.

Carol also highlights the significance of integrating technology with human touch in retail, the evolving landscape of retail media, and the critical balance between focusing on core strengths and diversifying to stay competitive.

Don't miss this episode on how to position your business for success in today's rapidly changing retail environment.

Enjoy the show!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Carol Spieckerman, President of Spieckerman Retail

LinkedIn: https://www.linkedin.com/in/carolspieckerman/

Spieckerman Retail - https://spieckermanretail.com/

Takeaways:

• In-person events are important for building relationships and creating a sense of human connection in the retail industry.
• Retailers need to rethink, reframe, and retell their positioning to align with what matters in the industry.
• Diversification is crucial for retailers to stay competitive and navigate challenges.
• Technology plays a key role in driving innovation and enabling retailers to adapt quickly.
• Balancing focus on core capabilities and exploring new opportunities is essential for long-term success.

Chapters:

• 00:00 The Importance of In-Person Events and Human Connection
• 02:51 Accelerating Thought Leadership and Business Development
• 08:24 Rethinking, Reframing, and Retelling: Positioning in Retail
• 25:40 Embracing Technology for Innovation and Adaptation

In this episode of Mastering eCommerce Marketing, host Eitan Koter welcomes Nikita Vakhrushev, the Founder/CEO of ASPEKT, a digital agency specializing in email marketing for DTC brands. Nikita brings a wealth of experience in helping brands build stronger connections with their customers through targeted email and SMS campaigns.

Eitan and Nikita get into some essential topics around email marketing today, covering how to get emails delivered, keep audiences engaged, and make email a dependable revenue driver. Nikita shares his approach to deliverability, walking through what it takes to get emails into inboxes — from SPF records and DMARC setup to domain warmups. They also talk about the challenge of keeping email lists active year-round to make sure brands are top of mind when key shopping times like Black Friday roll around.

Nikita also explains his approach to finding the right balance between promotional and value-driven content in email campaigns, plus the importance of A/B testing to see what resonates with audiences. He shares how SMS can complement email marketing, especially for products with lower price points where a quick, simple message drives conversions.

For brands looking to grow their email list, Nikita suggests a mix of strategies, from website pop-ups to lead generation through social channels. Finally, Nikita talks about how AI tools like ChatGPT help his team generate fresh ideas and create content that engages customers effectively.

Whether you’re a seasoned marketer or just looking to get more out of email, Nikita’s practical approach to email and SMS offers some solid takeaways for today’s fast-paced eCommerce world.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Nikita Vakhrushev, the Founder/CEO of ASPEKT

LinkedIn:

https://youtu.be/lMm5OxPmPCk

In this conversation, Meni Dahan, who leads customer experience and digital assets at HY Group, discusses the company's focus on customer experience and its various business areas. He explains that HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers. The company also operates in green energy, logistics, and electronic components.

Meni highlights the importance of brand recognition and the challenge of leaving a great impression on customers. He discusses the launch of B2B and D2C websites, emphasizing the goal of providing excellent service and tools to customers. Meni also shares insights on data analysis and the strategy for building relationships during customer visits. In this conversation, Meni Dahan, CEO of HWI Group, discusses the company's focus on customer satisfaction and the steps they have taken to improve their services. He highlights the preference of customers for specific technicians and the training provided to meet customer expectations.

Dahan also emphasizes the importance of digital transformation for cost reduction and the use of AI tools for efficiency. He shares the company's plans and targets for 2024, as well as his pride in the innovative moves they have made. Dahan concludes with a message for new founders to prioritize understanding and meeting customer needs.

Takeaways

• HY Group is a distributor of top-tier consumer electronics brands and provides installation, warranty, and service to customers.
• The company operates in various business areas, including green energy, logistics, and electronic components.
• Brand recognition is crucial for HY Group, and leaving a great impression on customers is a challenge.
• The launch of B2B and D2C websites aims to provide excellent service and tools to customers. Customers often prefer specific technicians and ask for them by name, highlighting the importance of building strong relationships with service providers.
• Training and incentivizing technicians based on customer satisfaction can lead to improved service quality and customer loyalty.
• Digital transformation initiatives can not only enhance customer satisfaction but also result in cost reduction through self-service platforms and AI tools.
• Creating memorable customer experiences and removing barriers to purchase, such as offering same-day delivery and generous return policies, can differentiate a company in the market.

Chapters

00:00 Introduction and Background

02:22 Overview of HY Group

06:13 Focus on Customer Experience

07:18 Launch of B2B and D2C Websites

09:40 Motivation behind B2B Website

13:30 Motivation behind D2C Website

19:39 Building Relationships through Service

27:51 Digital Transformation for Cost Reduction

28:23 Using AI Tools for Efficiency

29:57 Plans and Targets for 2024

37:35 Creating Memorable Customer Experiences

39:52 Personal Fun Fact: Basketball Fan

41:22 Message for New Founders: Focus on Customer Needs

Meni's LinkedIn profile: https://www.linkedin.com/in/meni-dahan-79247996/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/seBfjGn8c0E

Welcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understanding of global market trends and successful e-commerce practices.

In today’s conversation, Joshua recounts Mezlan's journey from a small operation selling belts door-to-door to becoming a major player in the luxury shoe market across the U.S. We explore the complexities of crafting unique, high-end products, from exotic materials like alligator and ostrich to the traditional craftsmanship that defines Mezlan’s offerings. Joshua also shares insights into the challenges and successes of managing a luxury brand's e-commerce platform, discussing customer loyalty, innovative marketing strategies, and how Mezlan maintains its allure in a competitive digital landscape.

Whether you're a budding entrepreneur, a marketing professional, or simply a lover of fine footwear, this episode is packed with insights that illuminate the path to success in the luxury retail space. So, let’s dive in and learn from one of the best in the business.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Joshua Young, Head of e-commerce at Mezlan

LinkedIn: https://www.linkedin.com/in/joshua-young-b266951a0/

Takeaways:

• Focus on quality, comfort, and unique designs to create a luxury product.
• Exceptional customer service and loyalty programs are key to retaining customers.
• Adaptability is crucial in the ever-changing e-commerce landscape.
• Stay informed about new trends and technologies in the industry.
• Utilize multiple channels, such as Facebook, Instagram, and Amazon, to reach different audiences.
• UGC (user-generated content) plays a significant role in building trust with customers.
• Challenges of attribution in a cookie-less world require careful analysis and adaptation.
• Maintain a balance between different sales channels and tailor strategies to each channel's audience.

Chapters:

00:00 Introduction and Background

01:16 Crafting Luxury Shoes

04:17 Adapting to the E-commerce Landscape

07:29 Utilizing Multiple Channels

12:06 The Power of User-Generated Content

15:28 Challenges of Attribution

20:20 Managing Customer Journeys

22:12 Expanding to Other Marketplaces

25:21 B2B and B2C Experiences

27:47 Success and Adaptability

31:04 Tips for E-commerce Leaders

32:12 Conclusion

Hey there, welcome back to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Oyéta Kokoroko, the founder and CEO of Okoko Cosmetiques, an award-winning beauty brand based in Canada that specializes in natural skincare products designed to solve everyday skincare concerns.

Oyéta shares her journey, from starting Okoko Cosmetiques back in 2016 out of her passion for finding effective skincare solutions, to growing it into the successful brand it is today. She talks about the early challenges she faced, like figuring out how to position herself in the beauty market, connecting with her first customers, and getting noticed in an industry dominated by bigger players. She also discusses how innovation, customer connection, and the right mentors made all the difference in building her brand.

Throughout the conversation, Oyéta opens up about her marketing strategies, including the importance of organic content, building relationships with influencers, and making her products stand out with unique formulations. She also touches on the role of mentorship, why packaging matters, and her efforts to help other founders with product innovation and brand development.

If you're curious about the challenges and successes of running a beauty brand, or just interested in hearing how passion can drive a business to thrive, you're in for a treat. Stick around as Eitan and Oyéta chat about what it takes to build and grow a beauty brand that stands out.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Oyéta Kokoroko, Founder & CEO at OKOKO Cosmétiques Inc.

LinkedIn: https://www.linkedin.com/in/oyéta-kokoroko-9b52b6160/

OKOKO Cosmétiques Inc.: www.okokocosmetiques.com

LinkedIn OKOKO Cosmétiques Inc.: https://www.instagram.com/okokocosmetiques

OKOKO Mentoring:

In this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Rachael Parrott, Senior Director of Business Development at Optiversal. As an AI enthusiast and expert in scaling enterprise eCommerce SEO, Rachael brings fresh perspective to the conversation on leveraging AI tools and strategies to improve online visibility for brands.

Rachael shares her experience working with major companies like Best Buy and Sephora, explaining how Optiversal helps them enhance their online presence by utilizing first-party data, conducting content analysis, and creating AI-driven content strategies tailored to consumer needs. She highlights the importance of understanding how consumers search, using examples such as niche product searches and thematic landing pages that drive incremental revenue.

The discussion covers the growing influence of AI in SEO, emphasizing the need for human oversight to ensure content is relevant and emotionally engaging. Rachael also touches on the shift in focus from customer acquisition to retention, and how brands are navigating the balance between their websites and third-party platforms like TikTok and Instagram.

This episode offers practical guidance for businesses aiming to optimize their SEO strategies, covering everything from consumer intent to aligning content with search engine algorithms and customer needs. If you're interested in the intersection of AI and digital marketing or looking for ways to improve your eCommerce performance, this conversation is filled with actionable takeaways and concrete examples.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Rachael Parrott, Senior Director of Business Development at Optiversal.

LinkedIn: https://www.linkedin.com/in/rachaelparrottmt/

Social Bamboo: https://www.optiversal.com/

Watch the full Youtube video here:

https://youtu.be/GFkLn-XHxI0

Takeaways:

• AI in SEO requires human intervention to ensure quality content and meet consumer needs.
• Understanding consumer intent is crucial for effective SEO.
• Thematic landing pages and updated content can improve search rankings.
• The focus is shifting from customer acquisition to customer retention.
• Domain authority and incremental revenue are key metrics for success in SEO.

Chapters

00:00 Introduction and Background

08:39 Embracing the Evolution in SEO

14:24 Improving Search Rankings with Thematic Landing Pages

20:44 Shifting Focus from Acquisition to Retention in SEO

25:14 The Impact of Social Commerce on SEO

29:52 Measuring Success in SEO: Domain Authority and Incremental Revenue

37:12 The Future of AI in SEO and Other Industries

39:08 Conclusion

https://youtu.be/iwAQU-BxNU4

On today's episode, our host, Eitan Koter, talks with Oren Inditzky, Wix's VP and General Manager of Online Stores. Oren has an extensive background in e-commerce, having previously worked with industry giants like Expedia, Dell, and Amazon.

At Wix, Oren leads the charge in providing merchants with professional tools to establish, manage, and grow their e-commerce businesses.

Oren shares the evolution of Wix's e-commerce platform, highlighting its versatility, ease of use, and extensive capabilities, including advanced drag-and-drop editing, seamless integration with various sales channels, and AI-powered tools for content creation and customer engagement.

We discuss the importance of retention strategies in an era of increasing customer acquisition costs, as well as the potential of artificial intelligence and machine learning to shape the future of e-commerce.

Stay tuned to learn about Wix's innovative solutions, the benefits of using Wix Studio for agencies, and Oren's perspective on the future of e-commerce technology.

This episode offers essential advice and practical tips for merchants aiming to enhance their online presence and grow in today's competitive market.

Let's start the show.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Oren Inditzky, Wix's VP and General Manager of Online Stores.

LinkedIn: https://www.linkedin.com/in/oren-inditzky/

Wix - https://www.wix.com/

Takeaways:

• Wix's e-commerce platform offers versatility, ease of use, and cost-effectiveness for merchants.
• The platform includes an advanced drag-and-drop editor for storefront customization.
• Wix serves a wide range of merchants, from beginners to large-scale sellers and agencies.
• AI plays a significant role in e-commerce, enabling personalized experiences and improved customer retention.
• Retention and personalization are crucial for brands to succeed in the competitive e-commerce market.

Chapters:

00:00 Introduction and Role at Wix

05:41 Directly Using Wix vs. Working with a Local Agency

07:56 Tools Provided to Agencies with Wix Studio

10:41 Integration and Customization Options

25:10 Differentiation and Challenges for Brands

28:05 Tips and Recommendations for Merchants

https://youtu.be/eIGdnieYM_s

In this episode, I welcome Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy, a leading luxury jewelry brand. Sachin brings a wealth of experience from his roles at notable companies like Gilt Groupe, Mack Weldon, and Bespoke Post. He shares with us his journey in e-commerce, emphasizing the importance of creating exceptional customer experiences and the evolving KPIs in today's digital landscape.

Sachin shares insights on the challenges of attribution in omnichannel marketing, the integration of AI tools for better decision-making, and the significance of retention strategies over acquisition in a competitive market.

Additionally, Sachin offers valuable advice for entrepreneurs navigating the complexities of digital marketing and operations, highlighting the need for specialized expertise and the benefits of leveraging fractional work. We also learn about his unique background as a professional dancer and his entrepreneurial venture with Any Baby, a gender-neutral baby clothing line.

Tune in to gain actionable tips on enhancing customer experiences, leveraging data, and balancing passion with career growth in the dynamic world of e-commerce.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Sachin K. Bhargava, the Senior Director of Digital Products and e-commerce at John Hardy

LinkedIn: https://www.linkedin.com/in/sachin-k-bhargava/

Any Baby - https://anybaby.io/

SKB Digital - https://www.skb.digital/

Sachin's online course for entrepreneurs trying to scale an e-commerce brand -https://www.udemy.com/course/entrepreneurship-digital-strategy-academy/?referralCode=091CCA9766137BB8CE93 

Takeaways:

• Providing a great customer experience is crucial for e-commerce success, and it should be tailored to the specific needs of each brand.
• Different businesses have different KPIs, and it's important to measure and optimize them based on the specific goals and context of the brand.
• AI can be a valuable tool in improving decision-making and optimizing marketing efforts, but it should be used in conjunction with human expertise.
• Attribution in an omnichannel environment is challenging, and better technology solutions are needed to track and understand customer journeys.
• Entrepreneurs face challenges in acquiring the necessary expertise and resources to run a successful business, and leveraging fractional work can be a cost-effective solution.
• Experimentation, data analysis, and iteration are key to finding effective marketing tactics and optimizing performance.

Chapters:

00:00 Introduction and Background

02:00 Delivering a Great Customer Experience

05:14 The Role of AI in Decision-Making

10:14 Challenges of Attribution in an Omnichannel Environment

16:09 Overcoming Challenges as an Entrepreneur

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter interview Luis Torres. Luis is currently leading the operational side of e-commerce at Specialized, a company renowned for its high-quality bicycles and components. He’s based in the Netherlands but started his professional journey in Mexico, where he played a key role in launching e-commerce for Specialized across Latin America.

In our conversation, we’ll explore how Luis transitioned from working in manufacturing to the cycling industry, the challenges he faced while launching e-commerce operations, and how the pandemic reshaped their logistics and delivery strategies. He’ll share some of the innovative approaches he has implemented to enhance customer experience, including various payment options and assembly processes for their bikes.

We’ll also touch on the competitive landscape of the cycling industry post-pandemic, how to navigate price wars, and the potential for future loyalty programs to keep customers engaged. Plus, Luis will share a fun personal story about his adventurous past in extreme sports and how that led him to a more relaxed approach with cycling today.

So, grab your headphones and join us for a great conversation about the intersection of passion, innovation, and business in the cycling world!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Luis Torres, EMEA- Digital Commerce Operations Manager, Specialized Bicycles Components

LinkedIn: https://www.linkedin.com/in/tmgerardo/

Watch the full Youtube video here:

https://youtu.be/v0MllNYt1oU

Takeaways:

• Specialized launched e-commerce in multiple regions, starting with the US, and expanded to other markets like Mexico.
• The operational side of e-commerce involves setting up digital infrastructure, managing warehouses and logistics, and building relationships with stores.
• Specialized offers two delivery methods: ship to home and pickup in store. The bikes are pre-assembled and require minimal assembly by the customer.
• The bike industry is highly competitive, with price wars and a focus on customer satisfaction.
• Luis Torres has had over 12 bone fractures from participating in extreme sports, but now enjoys a more relaxed approach to cycling and plays golf.

Chapters:

00:00 Introduction and Background

13:49 The Launch of E-commerce at Specialized

19:15 Managing the Operational Side of E-commerce

25:29 Payment Solutions and Delivery Processes

30:28 Market Competition in the Bike Industry

33:00 From Extreme Sports to Golf: Luis Torres' Journey

Welcome back to Mastering E-Commerce Marketing with your host, Eitan Koter. Today’s episode is all about sports sponsorships, data-driven marketing, and how brands can connect with athletes in a smarter way. Ishveen Jolly, founder and CEO of OpenSponsorship, joins us to break it all down.

Ishveen has built OpenSponsorship into the largest marketplace for brands looking to partner with athletes for digital campaigns. With over 17,000 athletes on the platform and deals with brands like Walmart, Footlocker, ESPN, and FanDuel, she knows what works—and what doesn’t—when it comes to athlete marketing.

In this conversation, she shares how she got into the industry, why she saw a gap in sponsorship deals, and what brands often get wrong about working with athletes. She also talks about shifting from a self-service model to a more hands-on approach, the rise of female sports, and how AI and data are changing the game. If you’ve ever wondered how brands—big and small—can use athlete partnerships to boost their marketing, this episode has plenty of takeaways.

Our podcast has been ranked #37 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ 

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Ishveen Jolly, Founder & CEO at OpenSponsorship

Ishveen Jolly’s LinkedIn: https://www.linkedin.com/in/ishveenjolly/ 

https://youtu.be/JQPMNtw3wJI

Sangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved.

Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for bold decision-making and taking risks to drive growth. Sangeeta's management style focuses on autonomy and learning from challenges.

She concludes by encouraging individuals to explore the agriculture industry and consider establishing their own marketplace.

Takeaways

• E-commerce is transforming the agriculture industry, providing farmers with a convenient and efficient way to purchase crop inputs and other agricultural products.
• The CommoditAg marketplace offers a wide range of products and services for farmers, including crop inputs, equipment, machinery, and storage.
• Supply chain challenges, such as disruptions and price fluctuations, have highlighted the need for diversification and alternative sourcing.
• Data analytics play a crucial role in understanding customer behavior, optimizing marketing campaigns, and improving the overall performance of the marketplace.
• Strategic partnerships are essential in the agriculture industry, fostering trust, collaboration, and growth.
• Sangeeta's management philosophy focuses on autonomy, taking risks, and learning from challenges to drive growth and success.

Chapters

00:00 Introduction and Background

03:07 E-commerce in the Agriculture Industry

07:17 Commodity Egg Marketplace

09:07 Stakeholders and Business Models

14:03 Supply Chain Challenges

18:20 Average Order Value and Time to Purchase

21:17 Strategic Partnerships in Agriculture

23:23 Team Structure and Management Style

26:50 Revenue Opportunities in 2024

28:04 Trends Shaping the Agriculture Industry

30:26 Data Insights and Analytics

33:44 Management Philosophy and Decision-Making

36:18 Personal Travel Experience

36:44 Contact Information

Sangeeta's LinkedIn profile: https://www.linkedin.com/in/sangeeta-motwani-07b8086b/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

On this episode of the eCom Pulse podcast, our host Eitan Koter speaks with Aviad Eilam, the Head of Marketing at Particle, a men’s personal care brand that has made a mark in the direct-to-consumer market. Aviad opens up about his journey with Particle, highlighting the company’s growth from a small team of just two employees to a thriving group of 30. He shares his experience navigating the challenges of scaling a business that remains entirely bootstrapped and laser-focused on performance and profitability.

Aviad explains Particle's strategic marketing approach, emphasizing their readiness to try new tactics, explore unconventional advertising channels, and make quick adjustments to optimize performance. He describes how the brand has utilized a range of methods—from Meta advertising to traditional linear TV campaigns—to effectively reach and engage their target audience of older men. By zeroing in on this core demographic and directly addressing specific pain points, Particle has been able to differentiate itself in a crowded marketplace. He also highlights how leveraging social proof has helped the brand build trust and credibility among its customers.

The conversation further covers the nuances of marketing to men versus women, and how Particle has tailored its messaging to resonate more deeply with its audience. Aviad offers insights on understanding customer behavior, staying flexible amidst market changes, and employing cost-effective strategies that yield tangible results.

For anyone interested in building a brand, expanding their market footprint, or refining their marketing efforts, this episode provides a range of practical ideas and takeaways from Aviad’s extensive experience and Particle's ongoing journey. Whether you're starting out or looking to enhance your current approach, there’s plenty to learn from this engaging discussion.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Aviad Eilam, Head of Marketing at Particle.

LinkedIn: https://www.linkedin.com/in/avieilam/

Particle: https://www.particleformen.com/

Watch the full Youtube video here:

https://youtu.be/EVnB7_U9378

Takeaways:

• Particle is a men's personal care brand that focuses on the US market.
• Experimentation with different platforms and channels has been key to their marketing success.
• Addressing pain points and using social proof in advertising has been effective for Particle.
• Marketing to men requires a different approach than marketing to women.
• The launch of their cologne has expanded their addressable audience.

Chapters:

00:00 Introduction and Background

06:01 The Growth of Particle and Marketing Strategies

10:22 The Challenges of Meta Advertising

19:42 Particle's Products and Positioning in the Market

28:04 The Launch of Cologne and Overcoming Challenges

35:48 Conclusion and Discount Code

https://youtu.be/JnSEcDWvEfk

Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space.

Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She also discusses the product configuration and variants offered by OLLY.

Additionally, Jennifer talks about the impact of AI in e-commerce and the evolving staffing needs in the industry. In this episode, Jennifer Peters shares insights and experiences from the e-commerce industry. She emphasizes the importance of speed and flexibility in the fast-paced market, where delays can result in missed opportunities.

Jennifer also discusses the value of working with vendors and partners who are invested in the success of the business. Building long-term relationships with these partners can lead to mutually beneficial outcomes. She highlights the need for making informed decisions about vendors and being open to admitting mistakes and changing course when necessary.

Jennifer also explores the challenges of omnichannel strategies and tracking customer behavior across channels. Lastly, she shares a unique hobby of hers: cleaning and restoring gravestones.

Takeaways

• Customer delight is crucial in the supplement industry, and brands should focus on creating a pleasant experience for customers.
• Innovation and product development are key to staying competitive in the market.
• Marketing plays a vital role in launching new products and acquiring customers, with channels like email, SMS, and influencers being effective.
• E-commerce teams need to be agile and adaptable, leveraging data and technology to drive efficiency and make informed decisions.
• The staffing needs in e-commerce are evolving, with a focus on filling skill gaps and building efficient teams. Speed and flexibility are crucial in the fast-paced e-commerce market.
• Building long-term relationships with vendors and partners can lead to successful collaborations.
• Making informed decisions about vendors and being open to admitting mistakes are important for growth.
• Tracking customer behavior across channels is a challenge in the omnichannel landscape.

Chapters

00:00 Introduction and Background

01:08 Overview of OLLY and the Supplement Industry

02:49 Differentiating OLLY in the Market

03:48 Positioning OLLY in E-commerce

05:06 Product Configuration and Variants

06:28 Innovation and Product Development

08:08 Marketing and Launch Strategies

09:48 Marketing Channels and Influencers

13:58 Challenges in Customer Acquisition

16:37 The Changing Landscape of E-commerce

20:39 The Impact of AI in E-commerce

23:53 SKU Rationalization and Focus

25:46 E-commerce Technology Stacks and Operations

29:37 Skills and Staffing in E-commerce

34:37 The Importance of Speed and Flexibility

35:20 Working with Vendors and Partners

36:17 Building Long-Term Relationships with Vendors

37:13 Making Informed Decisions about Vendors

38:10 Being Open to Change and Admitting Mistakes

39:48 Omnichannel and D2C vs B2B

41:01 Challenges of Tracking Customer Behavior Across Channels

43:09 The Ever-Changing and Evolving Nature of E-commerce

43:34 Jennifer's Hobby: Cleaning and Restoring Gravestones

45:09 Where to Find Jennifer

Jennifer's LinkedIn: https://www.linkedin.com/in/jennifer-peters-3bbb6220/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

Welcome to another episode of Mastering eCommerce Marketing! Today, our host Eitan Koter is joined by Parag Mamnani, the founder and CEO of Webgility. Webgility is a leading platform helping e-commerce businesses streamline their operations, especially in accounting and inventory management.

In this episode, Parag talks about how the focus for businesses has shifted from rapid revenue growth to sustainable profitability. He shares insights into the challenges smaller brands face in a world where big players, like Shopify and major marketplaces, are dominating the space. We also dive into how AI is playing a role in optimizing operations beyond just content creation and marketing, with a focus on improving efficiency and reducing costs.

If you're an e-commerce brand navigating today’s landscape, you’ll find real, straightforward tips on how to optimize your business, manage costs, and grow smartly in a competitive market. Enjoy the conversation!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Parag Mamnani, the founder and CEO of Webgility.

LinkedIn: https://www.linkedin.com/in/paragmamnani/

Webgility: http://www.webgility.com/

Watch the full Youtube video here:

https://youtu.be/NHuA47Ihf9k

Takeaways:

• There has been a shift in the e-commerce industry from focusing solely on revenue growth to prioritizing profitability.
• Small businesses face challenges in competing with large marketplaces and need to be thoughtful about their channels and customer acquisition strategies.
• The order management system (OMS) industry is evolving with the rise of platforms like Shopify and the addition of more capabilities.
• AI has the potential to optimize business operations and finance by leveraging data and providing predictive insights.
• Webgility offers free onboarding and support to help businesses streamline their accounting operations.
• Maintaining a work-life balance is important for business owners.

Chapters:

00:00 The Shift from Revenue Growth to Profitability in E-commerce

02:34 The Evolution of the Order Management System (OMS) Industry

05:48 Challenges Faced by Small Businesses in the E-commerce Industry

08:19 The Importance of Data and Predictive Insights in AI

10:56 The Role of AI in Business Operations and Finance

15:19 The Onboarding Process and Support Provided by Webgility

20:37 The Significance of Work-Life Balance for Business Owners

Welcome to another episode of Mastering E-commerce Marketing! Today, our host Eitan Koter is excited to introduce our guest, Jennifer Sutton, the founder of Bright Marketing. With over 30 years' experience in the agency world, Jennifer has worked with some of the biggest brands out there. She brings a unique perspective on how to effectively connect branding, marketing, and advertising in today's fast-paced digital environment.

In this episode, we explore Jennifer's journey from working with large agencies to launching her own firm, focusing on a more holistic approach to helping businesses thrive. We’ll touch on the significant shifts in the marketing landscape due to technology, and how agencies can still provide that crucial human touch, especially in creative processes.

Jennifer shares her thoughts on the importance of understanding your brand's message and positioning before jumping into tactics. We discuss the role of data in making smarter marketing decisions and the need for businesses to recognize their strengths and not just follow competitors blindly.

We'll also chat about work-life balance and how Jennifer manages to stay grounded while juggling her responsibilities as a founder and a mom.

So, if you're looking to refine your marketing strategy or simply want to gain some wisdom from Jennifer’s extensive experience, stay tuned! There’s a lot to learn, and I'm sure you’ll find this conversation as engaging as I did.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Jennifer Sutton, Founder & CEO of Bright Marketing

LinkedIn: https://www.linkedin.com/in/jenniferjsutton/

Takeaways:

• The agency industry has evolved over the years, with technology playing a significant role in improving efficiency in media planning and buying.
• Marketing strategies should be intentional and tailored to the brand's unique strengths and target audience, rather than blindly following competitors.
• Storytelling is a crucial aspect of branding, and brands can learn from the art of filmmaking in conveying their message effectively.
• Platforms like TikTok have changed the marketing landscape, requiring brands to create authentic and attention-grabbing content in shorter formats.
• Understanding where your audience is and focusing your marketing efforts on those platforms is essential for success.
• A well-planned marketing strategy, informed by data and analytics, can lead to better results and ROI. Understanding branding, marketing, and advertising is crucial for effectively reaching and engaging target audiences.
• Defining the why, what, and how of a business helps in developing a clear messaging and positioning strategy.
• Monitoring and analyzing data is essential to ensure marketing efforts are generating the desired results.
• Work-life balance is important, and self-care and community support play a vital role in maintaining overall well-being.

Chapters:

00:00 Introduction and Energy in the Business

01:24 Evolution of the Agency Industry

03:49 Technology's Impact on...

https://youtu.be/sylkrbfzvdQ

Sarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership.

Sarah then explains how Crafted pivoted to become a UGC marketplace focused on food and beverage brands. She discusses the unique differentiation of Crafted, including its focus on quality cooking content and the ability to create user-generated video content with brick-and-mortar retail callouts. Sarah also highlights the white-glove service and transparent pricing that Crafted provides to brands.

In this conversation, Sarah discusses various aspects of influencer marketing and the challenges faced in the industry. She explains the process of setting up a campaign, including the need for store lists and verification of store locations. Sarah also highlights the importance of creator briefs in ensuring brand messaging and authenticity. The challenges of proving attribution and obtaining data in influencer marketing are discussed, along with the measurement of performance through viewership and engagement. The life cycle of influencer posts is explored, with a focus on the organic reach and the potential for paid media amplification. Sarah shares insights into the trends in influencer marketing, emphasizing the shift towards higher volume and performance-based compensation.

The importance of authenticity in content creation is emphasized, with a discussion on the balance between quality and relatability. Sarah also discusses the significance of building a community and understanding the target audience before investing in influencers. The conversation concludes with Sarah sharing a fun fact about her experience in door-to-door sales.

Takeaways

• Crafted started as a social cooking recipe app but pivoted to become a UGC marketplace focused on food and beverage brands.
• Crafted's unique differentiation is its ability to create user-generated video content with brick-and-mortar retail callouts.
• Crafted provides a white-glove service and transparent pricing to brands, making it easy for them to access creators and implement campaigns.
• Crafted's workflow involves vetting creators based on the quality of their content, engagement, and viewership.

Chapters

00:00 Sarah's Personal Story and Journey

03:02 Starting Crafted and the Initial Idea

09:14 Pivoting to a UGC Marketplace

13:12 Adapting and Learning from Feedback

16:21 Differentiation and Gap in the Market

21:31 Engagement with Brands and Typical Process

21:43 Setting up a Campaign

23:12 Creator Briefs

24:04 Challenges in Influencer Marketing

25:30 Measuring Performance

26:27 Life Cycle of Posts

27:36 Organic vs. Paid Media

28:39 Trends in Influencer Marketing

30:18 Authenticity in Content

33:08 Building a Community

35:25 Advice for Food Founders and Marketers

38:12 Fun Fact: Door-to-Door Sales

Sarah's LinkedIn profile: https://www.linkedin.com/in/sarah-nesheim/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/w7WfQ_C2l4M

In this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating a strong product and validating its demand before investing in advertising.

Brian discusses the key elements of an ideal marketing strategy, including setting clear goals, developing a plan, and balancing acquisition and retention strategies. He also highlights the significance of data analysis, the impact of a cookie-less world, and the role of AI in advertising.

In this conversation, Brian Roisentul shares insights on taking action and putting knowledge into practice. He emphasizes the importance of consistently doing the basics and taking daily actions to achieve success.

Brian also shares personal insights about himself, including being a parent and his hobbies. He mentions his love for playing the guitar and soccer. Additionally, Brian discusses his passion for giving back and mentoring others, highlighting his involvement as a mentor on a platform called Growth Mentors.

Takeaways:

• Focus on creating a strong product and validating its demand before investing in advertising.
• Develop a clear marketing strategy with specific goals and a well-defined plan.
• Balance acquisition and retention strategies to drive business results.
• Emphasize the importance of data analysis and leveraging customer feedback for effective marketing.

Chapters

00:00 Introduction and Background

03:00 Transition from Development to Marketing

06:00 Creating an Ideal Marketing Strategy

09:00 Defining Success Parameters

11:30 Spending Environment and Trends

13:30 Budget Allocation Across the Value Chain

14:30 Effectiveness of Different Media Formats

18:00 Marketing Strategies for Different E-commerce Niches

21:00 The Role of Data in Advertising Strategy

25:00 Balancing Data and Creativity

28:00 Adapting to a Cookie-less World

30:00 The Role of AI in Advertising

34:00 Common Mistakes in Digital Marketing

38:00 Going Back to the Basics

39:09 Taking Action and Putting Knowledge into Practice

39:49 Personal Insights and Hobbies

40:28 Giving Back and Mentoring

41:25 Contact Information and Closing Remarks

Brian's LinkedIn: https://www.linkedin.com/in/brianroisentul/

GrowthMentor: https://app.growthmentor.com/mentors/brian-roisentul

BSR Digital - https://www.bsrdigital.com/

The DTC Insider podcast and newsletter - https://thedtcinsider.com/

Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net

https://youtu.be/GiikY1XBUT8

In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand values.

Neal also emphasizes the need for adaptability and agility in marketing, as well as the importance of analyzing data and defining KPIs. Overall, the conversation showcases the unconventional journey and down-to-earth approach of Neal in his role as VP of Marketing. Neal shares his background in coaching and his transition to marketing. He discusses his career growth and the challenges he faced along the way.

Neal also provides insights into the current microeconomic status in the US and how it has affected his company. He highlights the importance of retention marketing and the evolving role of CMOs and VPs of Marketing.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

Facebook: https://www.facebook.com/vimmicom

Instagram: https://www.instagram.com/vimmi_insta/

TikTok: https://www.tiktok.com/@vimmi_com

YouTube: https://www.youtube.com/@VimmiCommunications

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

Guest: Neal Didonna, the VP of Marketing at Mountain Ops

LinkedIn: https://www.linkedin.com/in/neal-didonna-11787565/

MTN OPS: https://mtnops.com/

Takeaways:

• Transitioning from one career to another is possible with determination and hard work.
• Retention marketing is crucial for sustainable growth and building deeper relationships with customers.
• CMOs and VPs of Marketing are becoming more like business operators, focusing on profitable growth and understanding the broader aspects of the business.
• Effective communication in marketing involves breaking down complex concepts into simple terms.
• Continuous learning and adaptability are essential for success in the marketing industry.

Chapters:

00:00 Introduction and Shared Interest in Mountain Biking

01:14 Introduction to Mountain Ops and its Mission

05:55 Marketing Channels and the Shift towards Partnerships

09:23 Exploring Offline Marketing Channels

10:09 The Importance of Testing and Adaptability in Marketing

11:18 The Power of Influencer Marketing and Endorsements

12:26 Qualifying and Building Partnerships

20:08 The Importance of Agility and Adaptability in Marketing

22:12 The Unconventional Journey to VP of Marketing

27:10 Career Growth and Challenges

29:01 Microeconomic Status in the US

32:29 Retention Marketing

36:36 Evolving Role of CMOs and VPs of Marketing

41:43 Tips for Marketing Professionals

Welcome to Mastering E-Commerce Marketing! In this episode, Eitan Koter chats with Dan Nikas, the founder of Elite Brands and GearBunch, a business that hit $4 million in its first year. What makes Dan’s story stand out is his journey—he spent 17 years as a homicide detective before transitioning into e-commerce and marketing.

Dan shares how his investigative skills helped him succeed in a field he had no prior experience in. He talks about how to identify and connect with the right audience, the importance of trust-building, and why consistent communication matters when growing a business. Dan also explains how to balance paid and organic strategies, how to maximize smaller budgets, and why he believes anyone can learn to succeed in e-commerce.

This is an episode packed with practical advice for anyone looking to strengthen their online business or take the first steps into marketing. Let’s get started!

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Dan Nikas, Owner of Elite Brands and Gearbunch.com

LinkedIn Dan Nikas: https://www.linkedin.com/in/dan-nikas-10379665/ 

Elite Brands: https://www.elitebrands.org/ 

Gearbunch.com: https://gearbunch.com/ 

Watch the full Youtube video here:

https://youtu.be/R9xYC7rDJwQ

Takeaways:

https://youtu.be/MvT1zBzmFHw

Valentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.

Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.

Listeners will gain a deeper understanding of the importance of customer-centric approaches in e-commerce, the challenges companies face in shifting their focus from acquisition to retention, and practical advice for improving customer value and driving sustainable growth.

I'm really excited to bring you this conversation with valentin, I'm sure you'll learn a lot from him and that this conversation will be both engaging and informative.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Valentin Radu, founder and CEO of OmniConvert.

LinkedIn: https://www.linkedin.com/in/valentinradu/

Omniconvert - https://www.omniconvert.com/

The CLV revolution book - https://www.amazon.com/CLV-Revolution-Transform-Ecommerce-Optimization-ebook/dp/B0CJC7FKC5

Takeaways:

• Customer lifetime value (CLV) is directly connected to profitability, as being profitable for each customer is essential for overall profitability.
• Customer retention is crucial and can be improved by fulfilling promises, selling valuable products, and providing an outstanding customer experience.
• Customer value optimization (CVO) is a conscious process that focuses on increasing CLV through lead indicators and experimentation.
• Lead indicators, such as the number of experiments per month and the number of campaigns, help prioritize actions to improve CLV.
• Understanding customer needs and focusing on solving their problems is key to successful sales and business growth.

Chapters:

00:00 Introduction and Background

02:37 The Connection Between CLV and Profitability

10:44 The Three Pillars of Customer Retention

25:18 The Importance of Lead Indicators in Driving Growth

32:13 Career Highlights and Lessons Learned

36:44 The Power of Understanding Customer Needs in Sales

Welcome back to another episode of Mastering Ecommerce Marketing with your host, Eitan Koter. Today’s guest is Chris Anderson, the CEO and founder of Elevate Media Group and host of the Elevate Media Podcast. Chris has spent years helping businesses grow their reach and connect with their audiences through video content.

In this episode, Chris and Eitan talk about why video is more important than ever for businesses of all sizes. They cover everything from getting started with just your phone to creating polished, professional videos that build trust and authority. Chris shares some great advice for brands on choosing the right type of video for their goals—whether it’s short-form content for social media, B-roll for behind-the-scenes moments, or impactful brand story videos.

They also discuss how AI is changing the game for video production and how businesses can use it to streamline their processes without losing that human touch. Plus, Chris shares some mistakes he’s seen brands make when they create video content—and how to avoid them. If you’ve ever wondered how to get started with video or how to make the most of it, this episode has the answers.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Chris Anderson, CEO/Founder of Elevate Media Group

LinkedIn Chris Anderson: https://www.linkedin.com/in/chris1anderson/ 

Elevate Media Group: https://elevate-media-group.com/ 

Watch the full Youtube video...

https://youtu.be/wKeaba7lNW8

Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder.

Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance of having realistic expectations. He also highlights the skills and foundational knowledge necessary for e-commerce leaders to thrive.

He also highlights the major trends in e-commerce, including AI and cybersecurity. Rick shares his proud moments in his career, such as launching Circuit City's e-commerce website and developing successful new businesses. He reveals a fun fact about writing a book on the internet and shares where people can find him for freelance consulting.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

Facebook: https://www.facebook.com/vimmicom

Instagram: https://www.instagram.com/vimmi_insta/

TikTok: https://www.tiktok.com/@vimmi_com

YouTube: https://www.youtube.com/@VimmiCommunications

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

Guest: Rick Wingender, Fractional CMO / CDO at Small Biz Coach 

LinkedIn: https://www.linkedin.com/in/misterecommerce/

Small Biz Coach: https://www.smallbizcoach.biz/

Takeaways:

• E-commerce professionals should have a strong understanding of consumer behavior and merchandising.
• Working with small businesses requires addressing their specific needs and educating them on e-commerce fundamentals.
• Unrealistic expectations and lack of understanding can hinder the success of e-commerce initiatives.
• E-commerce leaders should possess a diverse skill set and be able to navigate various aspects of the business. Foundational skills in marketing and technical knowledge are crucial for success in e-commerce.
• AI has the potential to revolutionize e-commerce, but it should be used with caution and not replace human expertise.
• Rick wrote a book on the internet and played a key role in launching Circuit City's e-commerce website.

Chapters:

00:00 Introduction and Green Bay Packers

02:07 Background in E-commerce

05:33 Passion for E-commerce

09:35 Transition to Entrepreneurship

12:48 Working with Small Businesses

15:06 Challenges in the SMB Market

23:36 Skills for E-commerce Leaders

24:32 Importance of Foundational Skills in E-commerce

33:52 Major Trends in E-commerce: AI and Cybersecurity

41:08 Proud Moments in Rick's Career

47:59 Fun Fact: Writing a Book and Launching Circuit City's E-commerce Website

50:03 Where to Find Rick

Welcome back to Mastering E-Commerce Marketing. Eitan Koter’s hosting today’s episode, and he’s joined by Corey Ganim, the guy behind Brand Rocket and The Wholesale Network.

Corey started his Amazon journey after leaving his job at IBM, and now he’s sold over $13 million worth of products through wholesale. But it didn’t happen overnight. In this episode, he shares how he built his business step by step, how he landed brand deals by just showing up consistently, and why sometimes the least “cool” products are the best ones to sell.

It’s one of those chats that clears up a lot of confusion about Amazon selling,  especially wholesale, and shows what really goes on behind the scenes.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Corey Ganim, Managing Partner at BrandRocket eCommerce Retail/Distribution

Corey Ganim’s LinkedIn: https://www.linkedin.com/in/corey-ganim

BrandRocket: http://www.gobrandrocket.com

Corey’s free 5-day course on Amazon wholesale: https://freewholesaleguide.com

Watch the full Youtube video here:

https://youtu.be/-3fhTdjKMmM

Takeaways:

• Corey left his corporate job to pursue Amazon wholesale full-time.
• He generated over $13 million in revenue since 2019.
• Building relationships with suppliers is crucial for success.
• Follow-up is key; persistence pays off in sales.
• Amazon wholesale is easier than private label due to existing demand.
• Understanding market demand is essential before sourcing products.
• Effective communication is vital when approaching suppliers.
• Marketing strategies should leverage existing product demand.
• Focusing on less competitive niches can yield better results.
• Corey offers a free course to help others start in wholesale.

Chapters:

00:00 Introduction to Corey Ganim's Journey

02:11 The Decision to Leave Corporate Life

07:22 Building a Successful Amazon Business

09:12 Understanding Amazon Wholesale vs. Private Label

12:45 Approaching Suppliers Effectively

16:57 The Importance of Follow-Up in Sales

19:23 Marketing Strategies for Amazon Products

24:33 Criteria for Selecting Wholesale Partners

27:52 Focusing on Tools and Automotive Brands

30:08 Corey's Free Wholesale Course and Resources

https://youtu.be/l_V24-c5q5g

In this episode, I discuss with Paul Seibert, e-commerce director at SCG team, about the challenges brands face in supply chain and inventory management, the integration of ERP and e-commerce, and the emerging opportunities of shoppable video and social commerce.

We explore the importance of sales in the international

markets, the expansion of channels and social media, the role of video in e-commerce, and the impact of AI on the industry. The conversation concludes with a discussion on market macro conditions, digital transformation, and the importance of clearing the clutter to think ahead.

Takeaways

• Integration of ERP and e-commerce is crucial for businesses to connect their front-end web stores with their back-end operations.
• Challenges in supply chain and inventory management include integration, accurate shipping calculations, and efficient warehouse management.
• International markets offer growth opportunities, but businesses need to consider sales tax and other regulations.
• Expanding channels and leveraging social media platforms can help brands reach new customers and increase sales.
• AI plays a significant role in data management, content generation, and digital transformation in the e-commerce industry.

 Chapters

00:00 Introduction and Personal Journey

02:27 Focus Areas in E-commerce Landscape

03:45 Challenges in Supply Chain and Inventory Management

08:37 Implementation of ERP and E-commerce Integration

11:20 Intersection of E-commerce and ERP

14:38 ERP Evaluation and Integration

16:46 Integration of Other Applications with ERP

18:34 Challenges in Supply Chain and Inventory Management

19:47 International Markets and Sales Tax

23:17 Expanding Channels and Social Media

25:12 Role of Video in E-commerce

28:28 AI and its Impact on E-commerce

34:19 Market Conditions and Digital Transformation

36:19 Staffing for AI and Digital Transformation

39:07 Clearing the Clutter and Thinking Ahead

39:57 Conclusion and Contact Information

Paul's LinkedIn - https://www.linkedin.com/in/paulseibert1/

Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net⁠⁠

https://youtu.be/w8s5K9WdO4E

Welcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imagination and play for kids.

In this episode, James will walk us through his strategic role in transforming TEETOT’s online presence. From overhauling their e-commerce platform to transitioning from WooCommerce to Shopify, James's initiatives have resulted in a significant boost in sales, amplifying the company’s digital footprint. He'll discuss the impact of SEO, the integration of AI in content management, and his approach to direct consumer marketing that effectively targets parents—the main buyers of their products.

James also highlights how TEETOT’s costumes are designed to inspire creativity and educational play among children aged three to eight, emphasizing the importance of quality and durability in kids’ costumes. As we explore the intricacies of e-commerce and digital marketing through James’s expert lens, listeners will gain valuable insights into leveraging online platforms for business growth. So, tune in and get ready to learn how innovation and strategic marketing are key to keeping the magic of childhood imagination alive at TEETOT.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: James Sposto, the Director of E-commerce at TEETOT.

LinkedIn: https://www.linkedin.com/in/sposto/

TEETOT - https://teetot.com/

Takeaways:

• TEETOT specializes in high-quality children's costumes for imagination play and role-playing.
• James Sposto successfully scaled the online sales of TEETOT by optimizing SEO and incorporating AI into content development.
• The marketing strategies focus on targeting parents as the buyers of the costumes, with an emphasis on quality and differentiation.
• Reviews and Google ads have had a significant impact on the brand's performance. Building SEO and opening multiple sales channels are valuable strategies for e-commerce businesses.
• Amazon sales may not always be the most profitable, and it's important to explore other platforms like Walmart.
• Influencer marketing on TikTok can be a potential avenue for growth.
• Being adaptable and staying up-to-date with trends is crucial in the e-commerce industry.

Chapters:

00:00 Introduction and Beautiful Southern California

01:37 James' Role at TEETOT and the Focus on Imagination Play

06:34 Scaling Online Sales and Marketing Strategies

11:05 The Impact of Reviews and Google Ads

13:27 Targeting Parents as Buyers

15:18 High-Quality Costumes at an Affordable Price

20:32 TikTok and Brand Promotion

21:01 Building SEO and Opening Multiple Sales Channels

22:00 Shifting Focus from Amazon to Other Platforms

27:12 Exploring Influencer Marketing on TikTok

34:09 The Importance of Adaptability in E-commerce

https://youtu.be/_9Wm3SAUAwY

In this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current market.

Amy shares insights on branding practices and the need for brands to differentiate themselves by delivering value to consumers. Amy discusses the challenges and opportunities in the industry, including the impact of inflation and the importance of understanding consumer behavior.

She also provides insights into private equity evaluation and shares some of her success stories and lessons learned. The conversation concludes with a fun fact about Amy's fear of heights and her contact information for further discussion.

Takeaways

• Curiosity and adaptability are key traits for success in the rapidly changing e-commerce industry.
• Companies are shifting towards profitability and focusing on retention and loyalty.
• Brands need to differentiate themselves by delivering value to consumers.
• Understanding consumer behavior and market dynamics is crucial for success in the industry.

Chapters

00:00 Introduction and Background

02:01 Passion and Success in the Industry

06:21 Shift to Profitability and Focus on Retention

08:42 Branding Practices and Value Propositions

13:59 The Future of the Industry

23:13 Private Equity Evaluation and Opportunities

31:16 Success Stories and Lessons Learned

35:31 Fun Fact: Fear of Heights

37:46 Closing Remarks and Contact Information

Amy's LinkedIn profile: https://www.linkedin.com/in/amysilino/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks.

With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart.

In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market.

Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow.

Listen in for some no-nonsense tips on building a stronger brand.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard

The Clarity Wizard: https://www.theclaritywizard.com/ 

Gift for the Audience Link: theclaritywizard.com/podcast

Watch the full Youtube video here:

https://youtu.be/jN2e848LUNE

Takeaways:

• SEO is essential for driving organic traffic to websites.
• Keyword research is the foundation of effective SEO strategies.

https://youtu.be/gWs5QIzEMtY

Our host Eitan Koter interviewed Jonathon Blevins, the e-commerce manager at Equipment Share, a B2B company in the construction industry. Jonathon explains Equipment Share’s omni-channel strategy and the challenges of purchasing behavior for high-ticket items. He discusses their content creation efforts and the value-added services they provide. Jonathon also shares insights on organic marketing, short-form videos, and influencer marketing. He talks about the balance between customer acquisition and retention and the challenges in the current customer acquisition landscape. Additionally, he discusses the impact of a cookie-less world on paid media and the importance of analyzing channel performance and ROI.

In this conversation, Jonathon discusses various aspects of marketing, analytics, and e-commerce and emphasizes the importance of paid search KPI’s and the different metrics he focuses on at different stages of the marketing funnel. Jonathon also shares how he has been surprised by the results of his email marketing strategy and the importance of customer focus. He discusses the use of analytics platforms and the need to trust the data while also being aware of potential biases. Jonathon highlights the role of AI in SEO and content generation, as well as the challenges of multi-channel marketing and attribution. He also touches on the impact of AI on traditional media and shares his passion for e-commerce and his involvement in cat rescue.

Chapters:

00:00 Introduction and Background

03:10 E-commerce Experience and Analytics

05:02 Overview of Equipment Share

06:22 E-commerce Platform Launch

07:01 Omni-channel Strategy

09:03 Purchasing Behavior and High Ticket Volumes

10:38 Supply Chain and Inventory Management

12:23 Content Creation and Value-Added Services

14:09 Organic Marketing and Short-Form Videos

16:02 Target Persona and Customer Acquisition

17:30 Challenges in Customer Acquisition

19:01 Paid Media in a Cookie-less World

20:29 Analyzing Channel Performance and ROI

21:23 Paid Search and Funnel Metrics

22:07 Surprising Results and Customer Focus

23:13 Providing Value and Personalization

24:13 Analytics Platforms and Trusting Data

24:46 The Importance of Analytics and Equalizing Data

25:05 Being Reactive and Adapting to Changes

26:02 Marketing Characteristics for Different Company Stages

27:08 Focus on Growth and Retention

28:06 AI in Marketing and SEO

29:34 Multi-Channel Marketing and Marketplaces

30:19 The Complexity of Analytics and Omnichannel Behavior

35:49 Attribution Models and Analyzing Data

38:07 Traditional Media and CTV Advertising

39:45 Final Thoughts and Advice

42:05 Fun Fact and Personal Interests

Jonathon's LinkedIn profile: https://www.linkedin.com/in/jonathonblevins/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/dRPvxag8N5U

Welcome to today's episode! We have a fantastic guest joining us, Luke Tull, founder and CEO of Dekstech, where he specializes in web design and development for medium and large-sized businesses on Shopify and Shopify Plus.

With a strong emphasis on data-driven strategies, Dekstech helps brands navigate the complexities of the digital marketplace, ensuring their online presence is both effective and efficient.

Luke has become an expert in building and optimizing online stores. He has a deep understanding of the complexities and nuances of the Shopify platform, making him a go-to resource for brands looking to enhance their e-commerce presence. Luke's journey began with experimenting in dropshipping, where he learned valuable lessons about sales and consumer behavior, eventually channeling his knowledge into creating effective and efficient e-commerce solutions for his clients.

This episode covers key topics such as the importance of mobile user experience, the role of technical SEO in boosting website performance, and the significance of understanding consumer psychology. Luke also discusses how Dekstech uses data-driven approaches to improve conversion rates and the surprising trends in desktop vs. mobile purchases.

Finally, Luke emphasizes the importance of human connection in e-commerce and shares a fun fact about the origins of Dekstech name. ou won't want to miss this episode, filled with expert advice and practical tips for anyone interested in e-commerce and digital marketing. Enjoy!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Luke Tull, founder and CEO of Dekstech

LinkedIn: https://www.linkedin.com/in/luke-tull/

AMZ Advisers - www.dekstech.com

Takeaways:

• Understanding consumer psychology is crucial for successful e-commerce
• Data analysis and technical SEO are essential for optimizing conversion rates
• Mobile user experience should be a focus, but desktop purchases still dominate
• Human connection and authenticity are key in marketing
• Simplifying and improving the basics can have a significant impact on e-commerce success

Chapters:

00:00 Introduction and Fun Fact

02:58 Understanding Consumer Psychology in E-commerce

07:01 Optimizing Conversion Rates with Data and Technical SEO

11:29 The Role of Mobile User Experience in E-commerce

16:36 The Power of Human Connection in Marketing

https://youtu.be/BUwmNXNZAtE

In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations.

Kathleen emphasizes the need for a structured implementation process and the challenges of change management. Kathleen also discusses the importance of sales and operations planning (S&OP) in aligning departments and improving overall company performance. She highlights the evolving e-commerce landscape and the adoption of technology and data analytics.

Kathleen concludes by discussing the importance of product line analysis and the benefits of selling on Amazon. In this conversation, Kathleen Sullivan Garman shares insights and advice on various aspects of brand growth and operations. She discusses the process of launching and protecting a brand on Amazon, the rise of social shopping platforms like TikTok, and the importance of meeting customers where they are.

Kathleen also explains the difference between multi-channel and omni-channel strategies, provides tips for selecting and working with 3PL partners, and discusses the pros and cons of 3PL vs. 4PL. Additionally, she shares her personal journey of overcoming fear and embracing adventure, and offers resources and tools for brands to succeed.

Takeaways:

• Efficiency in operations is crucial for driving profitability in e-commerce.
• Implementing change and optimizing operations require a structured process and overcoming resistance to change.
• Sales and operations planning (S&OP) is essential for aligning departments and improving overall company performance.
• The e-commerce industry is evolving, and brands need to adopt technology and data analytics to stay competitive.
• Analyzing product lines and reducing less profitable skews can improve overall business performance.
• Selling on Amazon can provide credibility and reach a wider customer base.

Chapters

00:00 Introduction and Background

01:05 Passion for Operations

03:02 Engagements and Typical Projects

07:32 Implementation Process

08:32 Sales and Operations Planning (S&OP)

16:23 Challenges of S&OP

20:16 E-commerce Trends and Technology Adoption

23:21 Product Line Analysis and Skew Reduction

26:01 Go-to-Market Strategies

29:07 Launching on Amazon

29:40 Launching and Protecting Your Brand on Amazon

31:10 The Rise of Social Shopping

32:30 Meeting Customers Where They Are

33:30 Multi-Channel vs. Omni-Channel

35:22 Selecting and Working with 3PL Partners

38:34 3PL vs. 4PL

41:57 Overcoming Fear and Embracing Adventure

45:20 Be Brave and Make Changes

45:56 Resources and Tools for Brands

Kathleen's LinkedIn: https://www.linkedin.com/in/sullygarman/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

Welcome to another episode of Mastering eCommerce Marketing with your host, Eitan Koter. Today, Eitan is sitting down with John Roman, the CEO of BattlBox, a subscription-based brand known for its outdoor adventure gear. John shares the story of how BattlBox started in 2015 and how the brand stands out with a focus on content and community, making it more than just a typical direct-to-consumer business.

In this episode, John talks about how their commitment to creating valuable content and building a strong community has been the backbone of their success. He explains how BattlBox leaned into organic content to fuel their growth, including a Netflix original series and a massive presence on social media. You'll also hear about the challenges they faced during and after COVID, including a dip after being acquired and how they managed to bounce back stronger than before by going back to their roots.

John shares some great tips on how content creation and community engagement can really push a brand forward, even if the results don’t come overnight. He also touches on BattlBox's subscription model, the role of influencers, and why they continue to focus on building relationships with their customers through different touchpoints, including a mobile app.

It’s a great conversation full of useful takeaways for anyone looking to build their brand, engage their audience, and create a strong community. Stay tuned!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: John Roman, CEO at BattlBox and Co-Host of ASOM 

LinkedIn: https://www.linkedin.com/in/john-roman/

BattlBox: https://global.battlbox.com/?redirectFrom=usa-store

https://youtu.be/XLPsHAiE3QE

In this episode, our host Eitan Koter sat down with Guy Rotberg, Head of Ecommerce at Mashbir, one of Israel’s largest retailers, and we’ve discussed Guy's journey from practicing law in Israel to diving into the dynamic e-commerce sector in China and the United States.

You’ll hear about Guy's experiences in the early days of China's internet boom and his innovative approach to job searching in a country with vast opportunities and challenges. Discover how his legal background played a role in his transition to entrepreneurship, and his insights into the evolution of e-commerce in both China and the U.S.

We also discuss Guy's return to Israel and his impactful roles in leading grocery and department store chains, focusing on strategies for customer retention and adapting product lines to meet evolving market needs. Guy shares his perspective on the potential of omnichannel strategies and his approach to balancing work satisfaction with career growth.

Tune in for an insightful conversation about career transitions, the ever-changing landscape of e-commerce, and the journey from a traditional profession to a dynamic and evolving industry. It’s a story of adaptability, insight, and the willingness to embrace new challenges in the digital world.

Chapters:

00:00 Introduction and Background

02:55 Transition to China and Entrepreneurship

06:03 Transition to E-commerce in the US

10:04 Transition to E-commerce in Israel

15:01 Challenges and Opportunities in E-commerce

25:02 Product Variety and Brand Development

30:01 Offline and Online Integration

35:00 Future Plans and Fun Fact

Guy's LinkedIn profile: https://www.linkedin.com/in/guyrotberg/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/HprBB339LDE

In this latest episode of eCom Pulse, Eitan Koter, co-founder and co-CEO of Vimmi introduces us to the fascinating world of video marketing through the eyes of Keren Brown, a seasoned TikTok expert and content strategist. Keren's journey, from pioneering blogging in the early foodie era to becoming a leading TikTok agency, is a testament to her innovative approach to social media marketing, short form videos and community building. Join us as we explore the depths of digital influence and the art of storytelling with one of the industry's most dynamic figures.

Keren's LinkedIn - https://www.linkedin.com/in/keren-brown-6272696/

Start your e-commerce journey: www.vimmi.net

Want to be a guest? Apply here.

Welcome back to Mastering eCommerce Marketing! Today, our host Eitan Koter is chatting with Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball. Adele has over 20 years of experience in marketing, starting on the agency side and later moving into brand-side marketing, helping big names like 3-Day Blinds, Home Franchise Concepts, and Aventon grow.

In this episode, Adele shares how she’s helped brands navigate the fast-paced world of digital marketing, emphasizing the importance of truly listening to customers. She talks about building customer-focused organizations, simplifying messaging, and using zero-party data to really understand what your customers need. Adele also touches on the importance of balancing owned and earned media for long-term success.

We also get into her latest venture, Synergy Pickleball, where she’s doing something unique—offering subscription programs to make it easier for pickleball enthusiasts to get the gear they need. Adele’s passion for both marketing and the brands she works with shines through, and there’s a lot to learn here about the value of putting customers at the heart of everything you do.

So, if you’re looking to understand how to grow your brand in today’s competitive environment or you just love pickleball, this episode has plenty to offer. Let’s jump right in with Eitan and Adele Nasr!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Adele Nasr, founder of Adele Consulting Group and partner at Synergy Pickleball

LinkedIn: https://www.linkedin.com/in/adelenasr 

Synergy Pickleball: synergypickleball.com

Adele's consulting email: adeleconsulting.com 

Adele's consulting page: https://brand.page/adeleconsulting

Watch the full Youtube video here:

https://youtu.be/O6SCGQqSGTY

Takeaways:

• Transparency and authenticity are key in brand communication to build trust with customers.
• Understanding the customer's perspective and simplifying messaging can improve the connection with the audience.
• Zero party data, competitor research, and user-generated content are valuable sources of information for marketing strategies.
• Owned media, such as quality content and helpful resources, should be prioritized alongside paid media.
• Earned media, including social media presence and user reviews, plays a crucial role in building trust and credibility.
• Adele's new venture, Synergy...

https://youtu.be/iVnDFwWvPms

Katharine McKee, founder and principal of Morphology Consulting, discusses her passion for consulting and working with brands in the e-commerce industry.

Katharine provides digital commerce consulting services focused on profitability and efficiency. She analyzes broad demand signals and customer behavior to help brands make actionable decisions.

Katharine advises brands to test everything and trust their gut instincts while also seeking outside perspectives to identify areas for improvement.

I've also discussed with Katharine the key considerations for brands in optimizing their websites and online presence. She emphasizes the importance of understanding what the target audience wants and ensuring a user-friendly experience. Additionally, she highlights the significance of addressing bigger problems, such as high bounce rates and low conversion rates, which require research and analysis.

The discussion continues to address the challenges brands face with Google's updates and the need to provide helpful content as a result. Katharine advises brands to divorce themselves from hype, manage egos, and focus on organic and direct traffic. She concludes by encouraging brands to embrace their uniqueness and provide value to customers.

Dedicated to solving the most pressing challenges brands face, Katharine understands the importance of solving the big problems and the personal and professional satisfaction that comes from doing so.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Katharine McKee, founder and principal of Morphology Consulting

LinkedIn: https://www.linkedin.com/in/katharine-mckee-78301a9/

Morphology Consulting: https://www.morphologyconsulting.com/

Takeaways:

• Consulting allows McKee to solve problems and provide personal satisfaction.
• Digital commerce consulting focuses on profitability and efficiency.
• Analyzing broad demand signals and customer behavior helps brands make actionable decisions.
• Testing everything and seeking outside perspectives are key to identifying areas for improvement. Understand what your target audience wants and ensure a user-friendly experience on your website.
• Address bigger problems like high bounce rates and low conversion rates, which require research and analysis.
• Provide helpful content and avoid keyword stuffing or marketing-focused blogs.
• Manage egos and focus on delivering value to customers.
• Embrace your uniqueness and focus on organic and direct traffic.

Chapters:

00:00 Passion for Consulting and Problem Solving

04:42 Driving Profitability and Efficiency in Digital Commerce

09:34 Analyzing Demand Signals and Customer Behavior

15:52 Testing and Seeking Outside Perspectives for Improvement

30:13 Divorcing Yourself from the Hype

34:16 Embracing Uniqueness: Delivering Value and Organic Traffic

https://youtu.be/Mu-YplRJlcA

It is my pleasure to welcome you to the latest episode of the eCom Pulse podcast!

Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge and insights, drawing from her work with iconic brands like Gap Inc., Old Navy, Levi's, and now Durel Home.

Betsy shares with us the evolution of the furniture industry, particularly the significant shift towards e-commerce accelerated by the COVID-19 pandemic. We explore the challenges and opportunities in the market, emphasizing the importance of innovation, supply chain optimization, and maintaining profitability.

Betsy also highlights the role of storytelling and brand building in creating a cohesive omnichannel strategy and the impact of AI on the future of retail and e-commerce.

Whether you're an industry veteran or new to the world of e-commerce, this episode offers best practices and insights into the current trends and future directions of the retail and furniture markets.

You're welcome to sit back, relax, and listen to my conversation with Betsy Mello.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Betsy Mello, Senior Vice President of E-commerce at Durel Home

LinkedIn: https://www.linkedin.com/in/betsymello/

Dorel Home: https://www.dorelhome.com/

Takeaways:

• Storytelling is crucial in brand building and engaging consumers.
• Innovation and newness are important in the furniture industry to meet consumer demands.
• Optimizing supply chain and warehouse operations is essential for cost reduction and efficiency.
• Partnerships with retailers are key to success in e-commerce.
• The future of work in the industry will require adaptability and agility.
• AI presents opportunities for improving the consumer experience and optimizing business processes.

Chapters:

00:00 Introduction and Background

02:20 The Furniture Industry and the Impact of COVID-19

04:47 Betsy's Role and Key Performance Indicators

06:00 B2B and B2C Initiatives

08:00 Profitability and Promoting Products

09:13 Brand Building and Storytelling

11:27 Omnichannel Strategy and Offline vs. Online

14:23 Retention vs. Acquisition

21:06 Product Development and Innovation

24:26 The Future of Work and Staffing in the Industry

26:57 The Next Big Thing in the Industry

28:53 Tips for Professionals in the Industry

31:19 Fun Fact and Closing

https://youtu.be/_OBOgj-Ogqk

Welcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores.

Pedro sheds light on the omnichannel business model that has positioned MC Sonae as a frontrunner in retail, effectively integrating e-commerce with physical store operations to enhance customer experience and loyalty. He discusses the evolution of e-commerce, particularly in the grocery sector, highlighting the challenges and significant growth potential given the current digital penetration rates.

We also discussed the strategic importance of customer engagement through MC Sonae's highly successful loyalty program, which covers a vast majority of Portuguese households. This initiative not only deepens customer relationships but also integrates seamlessly with both online and offline shopping experiences, boosting customer retention and satisfaction.

Join us to gain valuable insights from Pedro on navigating the complexities of modern retail and the innovative strategies MC Sonae employs to stay ahead in the competitive digital marketplace.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

Facebook: https://www.facebook.com/vimmicom

Instagram: https://www.instagram.com/vimmi_insta/

TikTok: https://www.tiktok.com/@vimmi_com

YouTube: https://www.youtube.com/@VimmiCommunications

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

Guest: Pedro Santos - Head of E-commerce @ Sonae MC

LinkedIn: https://www.linkedin.com/in/pedropereirasantos/

Takeaways:

• The e-commerce penetration in Portugal, especially in grocery commerce, is still relatively low, presenting significant room for growth.
• Partnerships and loyalty programs are crucial for enhancing the customer experience and driving customer development.
• Retail media and first-party data offer opportunities for retailers to generate additional revenues and personalize their advertising.
• Omnichannel strategies that integrate online and offline channels are essential for meeting customer expectations and delivering a seamless experience.
• Scaling up during challenging times, such as the pandemic, requires adaptability, operational efficiencies, and a customer-centric approach.

Chapters:

00:00 Introduction and Context

01:04 MC Sonne and Role of Pedro Santos

03:17 Challenges and Growth in the Portugal Market

06:19 Q-Commerce and Instant Deliveries

10:15 Partnerships and Loyalty Programs

12:50 Retail Media and Personalization

27:27 Analyzing Consumer Sentiment and Feedback

30:53 Retail Media and First-Party Data

34:38 Passion for Challenges and Extreme Sports

38:30 Proud Moments and Scaling Up During the Pandemic

40:35 Closing Remarks

https://youtu.be/2Ak9qVDflIg

Alex Back, founder and CEO of Couch.com, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service.

Alex explains the concept behind Couch.com and its goal to provide a personalized shopping experience through an AI-powered quiz. He also discusses the monetization model and marketing strategy for the platform.

Finally, Alex shares his thoughts on building a company with an exit in mind. The conversation with Alex from couch.com covers various topics related to the growth and future of the online furniture industry. Alex discusses the consideration of acquisition, the process of building the platform, the focus on building an organic audience, the future of brick and mortar retailers, the growth of online shopping, and lessons from his acting and singing career.

Overall, the conversation highlights the opportunities and challenges in the furniture industry and the importance of tenacity and preparation in entrepreneurship.

Takeaways

• The furniture industry faced challenges in the early days of e-commerce, with customers hesitant to make big-ticket purchases online.
• Providing excellent customer service and building trust were key factors in overcoming objections and increasing conversions.
• Couch.com aims to help customers find the perfect couch by offering a personalized shopping experience through an AI-powered quiz.
• The platform monetizes through affiliate marketing and paid advertising partnerships with furniture brands.
• Building organic reach and co-branded partnerships are key components of the marketing strategy.
• Acquiring the domain name Couch.com was a strategic investment to establish a strong brand presence in the furniture industry.
• Reducing the time to purchase is a primary goal for Couch.com, as customers often take several weeks to make a decision.
• Building a company with an exit in mind depends on the founder's personal goals and vision for the business. Consideration of acquisition can be a turning point for a business and lead to strategic positioning and preparation.
• Building a robust platform and focusing on organic audience growth are key priorities for online retailers.
• Brick and mortar retailers in the furniture industry still hold a significant market share, but online shopping is expected to continue growing.
• Lessons from acting and singing, such as dealing with rejection and the importance of preparation, can be applied to entrepreneurship.
• Tenacity and perseverance are crucial qualities for startup founders.

Chapters

00:00 Introduction and Background

01:00 Building Apartment 2B

03:00 Challenges and Innovation in the Furniture Industry

07:59 Overcoming Objections and Providing Customer Service

16:33 Creating the Couch.com Platform

20:18 Shopper Experience and AI-Powered Quiz

24:31 Monetization and Marketing Strategy

28:51 Acquiring the Couch.com Domain

32:51 Reducing Time to Purchase

36:37 Building with an Exit in Mind

37:37 Consideration of Acquisition

38:32 Building the Platform

39:41 Focus on Building an Organic Audience

42:04 The Future of Brick and Mortar Retailers

43:46 The Growth of Online Shopping

45:19 Lessons from Acting and Singing

46:43 Closing Remarks

Alex's LinkedIn: https://www.linkedin.com/in/alex-back-49784435/

Visit www.couch.com

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

In this episode of eCom Pulse, our host Eitan Koter talk with Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit. Scott brings years of experience from both the tech and marketing sides of the industry, offering a deep understanding of how brands can thrive in today’s challenging environment.

We explore how companies can effectively balance innovation with operational efficiency, particularly in an era of rising costs and shifting consumer expectations.

Scott emphasizes the importance of having a clear brand purpose, supported by data-driven strategies and a strong marketing foundation. He also sheds light on the evolving roles of marketing and technology leaders, the challenges of managing modern marketing tools, and why a strong content strategy is essential for success.

Scott’s insights into leveraging data to refine customer experiences, his perspective on the future of paid media, and practical advice for navigating the complexities of today’s retail landscape make this episode a must-listen for e-commerce professionals.

Whether you're looking to optimize your tech stack or better understand consumer behavior, Scott’s experience offers actionable takeaways to help drive your business forward.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Scott Lux, Executive Vice President, Global E-commerce and Technology at Esprit.

LinkedIn: https://www.linkedin.com/in/scottlux/

Newton Baby – http://www.esprit.com/

Watch the full Youtube video here:

https://youtu.be/d4HwqCaDzj8

Takeaways:

• Focus on data architecture and structure to enable effective decision-making.
• Stay curious and actively seek knowledge and insights from peers and industry events.
• Rethink marketing strategies and explore alternatives to traditional paid media.
• Prioritize customer experience and integrate retention efforts with acquisition goals.
• Emphasize transparency and strong leadership to foster a positive work culture.

Chapters:

03:10 Specialization in the Fashion Industry

05:05 Balancing Technology and Marketing Roles

08:34 The Importance of Storytelling and Content Creation

10:37 Understanding Consumer Sentiment and Improving Brand Perception

13:35 Processing Data and Making Informed Decisions

15:19 Managing Rising Costs and Evaluating Technology Providers

18:31 Balancing Operational Excellence and Innovation

20:16 Streamlining Marketing Tools and Processes

30:46 Marketing Channels and the Challenges of Paid Media

37:19 Management Skills and the Future of Work

41:19 Scott Lux's Fun Fact and Closing Remarks

Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results—whether that's sales, leads, or new clients.

In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what’s changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today’s focus on quality content and structured site architecture.

You’ll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes.

Whether you’re new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Brandon Leibowitz, the owner of SEO Optimizers

SEO Optimizers: https://seooptimizers.com/

SEO Optimizers Podcast:

In today's episode, our host Eitan Koter interview Dani Cohen, Head of E-commerce at WelleCo, a global wellness brand founded by supermodel Elle Macpherson. Dani is based in Sydney, Australia, where she leads the brand's e-commerce strategy and digital marketing efforts.

During our conversation, Dani shares what it's like to work at WelleCo, known for its green powders and a new hot chocolate blend that's gaining popularity. We discuss how WelleCo manages its operations across multiple global markets, from navigating regional differences in consumer behavior to handling the challenges of cross-border shipping and localization.

Dani also talks about how WelleCo effectively uses email marketing to retain customers and the power of influencer collaborations and content marketing in driving brand awareness. She offers insights into navigating the ever-changing landscape of social media advertising, especially with Facebook's shifting algorithms and TikTok's growing but untapped potential for reaching diverse audiences.

We explore Dani's personal project, Supper Supply, an innovative olive oil brand that has taken a fresh approach to product design and sustainability. She shares how they identified a unique market need and brought their vision to life, including the challenges and lessons learned along the way.

This episode is packed with Dani's firsthand experiences and innovative approaches to e-commerce. Let’s start and learn how WelleCo stays ahead in a competitive industry!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Dani Cohen, Head of E-commerce at WelleCo

LinkedIn: https://www.linkedin.com/in/daniella-cohen-70584895/

Welleco: http://www.welleco.com/

Watch the full Youtube video here:

https://youtu.be/yNTqAES2dsM

Takeaways:

• E-commerce is an ever-evolving industry with new technologies and strategies constantly emerging.
• Email marketing is a powerful tool for customer retention and engagement.
• Influencer marketing can be effective when done properly, with a focus on finding the right influencers and creating compelling content.
• Facebook ads can still be effective, especially when paired with the right creative.
• Launching a new product requires gathering feedback from a close community before scaling up marketing efforts.
• Understanding customer needs and preferences through surveys and data analysis is crucial for improving the user experience.
• Managing international operations involves navigating different regulations, shipping logistics, and cultural considerations.
• The wellness market is highly competitive, and brands need to find unique selling points and effective messaging to stand out.
• Continuous learning and staying up-to-date with industry trends are essential for success in e-commerce.

Chapters:

00:00 Introduction and Background

03:17 WellCo: A Global Wellness Brand

05:37 Email Marketing and Organic Content

07:54 Influencer Marketing and TikTok

12:09 Facebook Ads and...

https://youtu.be/vn478UMvj8s

In the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping. She underscores the significance of authenticity and consistency in live selling, discussing the adoption of this trend in the Western world. Dawn offers valuable insights into the challenges of implementing live shopping, along with practical tips for preparing and promoting these events. The episode also covers the various sectors that can greatly benefit from live shopping and the critical role of effective hosts in driving sales.

Takeaways:

• The importance of authenticity and consistency in live shopping.
• Understanding the adoption of live shopping in the Western world and addressing common misconceptions.
• Key strategies for preparing and promoting successful live shopping events.
• Identifying different sectors that can leverage live shopping for growth.
• The role of effective hosts in enhancing customer engagement and sales.

Chapters:

00:00 Introduction and Background

01:28 Evolution of Home Shopping and Live Stream Shopping

03:34 Key Factors in Live Shopping

05:38 Authenticity in Live Shopping

08:18 Consistency in Live Shopping

10:21 Adoption of Live Shopping in the Western World

13:17 Challenges in Implementing Live Shopping

17:17 Preparation and Promotion for Live Shopping Events

21:42 Structuring a Live Shopping Event

26:27 Maximizing Sales Potential and Customer Engagement

31:28 Different Sectors in Live Shopping

Dawn's LinkedIn - ⁠https://www.linkedin.com/in/dawnchubai/⁠

Start your e-commerce journey: ⁠www.vimmi.net⁠

Want to be a guest? ⁠Apply here⁠.

In this episode of eCom Pulse, our host Eitan Koter welcomes Kait Stephens, CEO and co-founder of Brij. Brij helps brands reclaim customer data lost to retail & marketplaces & drive retail velocity through mobile-optimized experiences.

Kait is a leading voice in e-commerce and omnichannel strategies. Known as the "Omnichannel Queen," Kait also hosts The Omnichannel Marketer podcast and is an active angel investor.

In this episode, Kait shares her journey from private equity investing at PIMCO to co-founding Brij with her partner Zack Morrison at Harvard Business School. She discusses the challenges and opportunities she identified in the retail landscape, particularly the lack of data and personalization in omnichannel shopping.

Kait explains how Brij bridges the gap between offline and online shopping experiences, using innovative tools like QR codes for better customer engagement and data collection.

Kait also offers valuable advice for brands starting their retail journey, emphasizing the importance of omnichannel strategies, leveraging LinkedIn for building retail relationships, and the role of data in enhancing customer experiences.

Tune in to learn from Kait's experience and gain practical advice for navigating the evolving retail and e-commerce landscape.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Kait Stephens, CEO and co-founder of Brij.

LinkedIn: https://www.linkedin.com/in/kait-margraf-stephens/

Newton Baby – https://www.brij.it/

Watch the full Youtube video here:

https://youtu.be/8jRGcDTSXzc

Takeaways:

• Omnichannel marketing is crucial for brands to meet customers wherever they want to shop.
• Collecting data and building direct relationships with customers is essential for brand success.
• The decision to go D2C or retail depends on the product category and consumer behavior.
• Being a founder requires grit and the ability to overcome imposter syndrome.
• Women founders can balance motherhood and entrepreneurship with the right mindset and support.
• LinkedIn is a powerful platform for building a founder brand and generating leads.

Chapters:

00:00 Introduction and Background

03:41 The Power of Omnichannel Marketing

06:22 Unique Approach to Data Collection and Customer Relationships

09:20 D2C vs Retail: Choosing the Right Path

15:08 Overcoming Imposter Syndrome as a Founder

31:52 Building a Founder Brand on LinkedIn

https://youtu.be/J4ahfC49XQY

In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca.

He discusses his passion for teaching and his involvement with the Retail Innovation Lab at McGill University. Carl also explores the e-commerce trends in Asia, including the rise of shoppable video and the integration of digital and physical experiences.

He highlights the importance of the transition to a cookieless world and the opportunities and challenges of retail media. In this conversation, Carl Boutet discusses the role of artificial intelligence in retail and the concept of the retail relevance index. He also shares insights from his book, The Great Acceleration, which explores the impact of the pandemic on the retail industry.

Additionally, Carl provides personal insights on finding balance and discusses his support for sustainability initiatives.

Takeaways:

• E-commerce is rapidly evolving, and it is important for businesses to keep up with the latest trends and technologies.
• The blurring of digital and physical experiences is a key trend in retail, with the integration of shoppable video and the rise of immersive commerce.
• Asia is leading the way in e-commerce adoption, with China being a major player in the market.
• The transition to a cookieless world presents challenges and opportunities for advertisers and retailers, with a focus on first-party data and retail media. Artificial intelligence is a fundamental stage in the evolution of retail, similar to the introduction of websites or electricity.
• The retail relevance index measures differentiation through attributes such as price, convenience, delight, and purpose.
• The Great Acceleration explores the impact of the pandemic on the retail industry and the need for retail resilience.
• Finding balance and considering sustainability are important aspects of navigating emerging technologies and new business models.

Chapters:

00:00 Introduction and Background

03:16 Passion for Teaching and Retail Innovation Lab

08:27 E-commerce Trends in Asia

14:21 Shoppable Video and the Transition to the Western World

19:35 Blurring of Digital and Physical in Retail

25:09 Integration of Shoppable Experiences in Big Screens

27:33 Transition to a Cookieless World and the Rise of Retail Media

33:52 The Role of Artificial Intelligence in Retail

34:29 The Retail Relevance Index

37:33 The Book: The Great Acceleration

41:43 Personal Insights and Balance

42:43 Where to Find Carl Boutet

Carl's LinkedIn: https://www.linkedin.com/in/carlboutet/

Download the white paper: Key Retail Innovation Learnings for SMEs, from the Bensadoun School of Retail Management

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/7Mf7Uf0ixzs

Bo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability.

Bo emphasizes the need to educate customers about the quality and cost-effectiveness of remanufactured products. He also highlights the challenges of selling uninteresting products and the importance of technical information and compatibility. Bo explains the onboarding process for dealers and the continuous development of their B2B platform.

He discusses the use of customer feedback and data analysis to improve the website and enhance the customer experience. Bo shares insights into the balance between offline and online strategies and the importance of integrating third-party systems through APIs. In this conversation, Bo Acimovic discusses the importance of API integration in e-commerce, allowing customers to easily connect their systems and access data. He highlights the benefits of integrating via API, such as automating product database updates and streamlining order processing.

The conversation also explores the convergence of B2B and B2C e-commerce, with a focus on personalization and data collection. Bo shares insights on international sales, payment methods, and selling on Amazon and other marketplaces. The discussion delves into the customization of product data and integration with various e-commerce platforms. Bo also discusses the role of AI in e-commerce, particularly in chatbot applications.

The conversation concludes with a focus on B2B strategies and the importance of customer focus.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Bo Acimovic, Director of Global e-commerce for Clover Imaging Group

LinkedIn: https://www.linkedin.com/in/bo-acimovic/

Takeaways:

• The printer supplies industry is a green and sustainable industry that offers cost-effective alternatives to OEM products.
• Selling uninteresting products requires a focus on technical information, compatibility, and educating customers about the benefits of remanufactured products.
• Continuous website development and small changes are more effective than large redesigns to improve the customer experience.
• Collecting and analyzing data is crucial for understanding customer behavior and improving the website and marketing strategies.
• Balancing offline and online channels is important to cater to different customer preferences and needs. API integration in e-commerce allows for easy connection and access to data.
• B2B and B2C e-commerce are converging, with a focus on personalization and data collection.

Chapters:

00:00 Introduction and Background

01:14 Clover Imaging Group and the Printer Supplies Industry

02:50 Challenges and Benefits of Remanufactured Products

03:35 Selling Uninteresting Products

05:07 Dealer and Customer Journey

07:08 Streamlining the B2B Platform

09:06 Customer Support and Feedback

10:08 Collecting and Analyzing...

This week, Eitan Koter sits down with Mona Kinal, Chief Marketing Officer at G2A.com. With two decades of experience leading global marketing teams—including roles at Viacom and Discovery—Mona now leads strategy at G2A, a platform trusted by over 30 million users worldwide.

They talk about how the gaming space is influencing the way people shop online, what it takes to scale a digital marketplace across 100+ countries, and why Gen Z expects more than just ads—they want experiences. Mona also shares how G2A uses AI to protect buyers, shape marketing campaigns, and better understand what users want.

It’s a conversation full of sharp takes on personalization, community-building, and how to stay competitive in a fast-changing industry.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Mona Kinal, CMO (Executive Team Member) at G2A.COM

Mona Kinal’s LinkedIn: https://www.linkedin.com/in/mona-kinal-51255163

G2A.COM: https://www.g2a.com/

Watch the full Youtube video here:

https://youtu.be/J6blGvJo1qg

Takeaways:

• G2A is the world's largest marketplace for digital entertainment.
• The company aims to democratize digital entertainment for all users.
• AI plays a crucial role in enhancing security and user experience.
• Understanding user behavior is key to adapting marketing strategies.
• E-sports and influencer partnerships are vital for community engagement.
• A strong brand strategy is essential for market positioning.
• Leadership in marketing requires a balance of global and local perspectives.
• Personalization in marketing will continue to be a significant trend.
• Creativity and boldness are necessary for effective marketing campaigns.
• The gaming industry is rapidly evolving with new technologies and trends.

Chapters:

00:00 Introduction to G2A and Gaming Industry

02:30 G2A's Growth and Market Positioning

05:31 Adapting to Industry Changes and User Behavior

10:37 Marketing Strategies in the Gaming Sector

14:13 The Role of E-sports and Influencer Partnerships

19:08 Leadership Style and Team Management

31:31 Future Trends in Gaming and Marketing

34:41 Lessons and Tips for Marketing Leaders

In this episode, our host Eitan Koter speaks with Steven Pemberton, a successful entrepreneur who has built two seven-figure brands alongside his wife and now works as a fractional CMO, helping other businesses achieve similar success. Steven's journey from corporate life to e-commerce is not only inspiring but also packed with practical advice for anyone looking to grow their own brand.

Steven shares how he and his wife transitioned from a struggling Amazon business to creating thriving e-commerce brands, focusing on cosmetics and home goods. He talks about the challenges they faced, including a major setback with Amazon that left them in significant debt, and how they pivoted to build a successful Shopify store primarily using Facebook Marketplace. His story is a testament to resilience, resourcefulness, and the importance of focusing on profitability rather than just revenue.

During our conversation, Steven offers practical tips on product selection, the importance of cohesive product images, and how to make your brand stand out in a crowded market. He also explains his approach to paid advertising and the critical role of storytelling in connecting with customers.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Steven Pemberton, Co-Founder and CEO, Elevatum

LinkedIn: https://www.linkedin.com/in/stevenkpemberton/

Elevatum: https://linkpop.com/elevatum

Watch the full Youtube video here:

https://youtu.be/n_Cg32K-uIo

Takeaways:

• Building successful brands requires hard work, resilience, and the ability to adapt to challenges.
• Differentiation is key in a crowded market, and putting a unique spin on existing products can help a brand stand out.
• Creating cohesive and visually appealing product pictures is crucial for attracting customers and driving sales.
• Understanding supply chain and logistics is essential for maximizing profit margins in e-commerce.
• New brands should carefully consider their business model, capital investment, and market positioning before entering the e-commerce industry. Cohesive product pictures and messaging are crucial for standing out in the e-commerce industry.
• Facebook ads can be a powerful tool for driving sales, but the messaging should be tailored to the platform.
• Providing excellent customer service and quick response times can set a brand apart from competitors.
• Value-based marketing, focusing on the unique story and value proposition, is more effective than price-based competition.
• Product selection should involve thorough research, including analyzing customer reviews and identifying gaps in the market.
• Scaling and optimizing marketing channels, such as SEO and social media, are essential for business growth.

Chapters:

00:00 Introduction and Background

01:32 Building Successful...

Join host Eitan Koter as he chats with Lisa Bourne, an experienced leader in retail and eCommerce with a Harvard MBA and a strong background in business strategy. Lisa has worked with major brands like Amazon, Bergdorf Goodman, and Neiman Marcus, specializing in sales, marketing, and merchandising. She’s also played a key role in social impact and DEI efforts, previously leading initiatives at Zwift and serving as Executive Director at Outdoor Afro.

After a planned sabbatical, Lisa launched MariBourne Ventures, a consulting firm focused on retail and eCommerce optimization, nonprofit strategy, and DEI advisory. She excels at bridging brand storytelling with retail fundamentals, helping businesses drive growth while creating meaningful customer experiences.

In this episode, Lisa talks about retail transformation, the impact of AI and personalization on eCommerce, and what brands need to do to stay relevant. She shares how companies can optimize their online presence, improve conversion rates, and build authentic relationships with customers.

Lisa also discusses the importance of inclusive leadership and how organizations can create environments where diverse teams thrive. If you're looking for real-world strategies on retail success, leadership, and customer experience, this is the episode for you.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Lisa Bourne, President & Founder at MariBourne Ventures

Lisa Bourne’s LinkedIn:

https://youtu.be/FKNto2-Vs-4

Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience.

Akshay shares insights into the company's digital transformation, including the use of AI and AR/VR technologies. He also discusses the impact of social commerce and voice commerce on the industry. Akshay emphasizes the importance of visuals and interactive user experiences in driving conversions. He concludes by discussing supply chain and manufacturing challenges in the industry.

In this conversation, Akshay discusses various aspects of the e-commerce industry, including its evolution, the impact of social media, effective marketing strategies, the role of data analytics, challenges and opportunities, and future trends. He emphasizes the importance of understanding customer behavior and leveraging technology to drive growth in the e-commerce space. Akshay also shares his contact information for further discussions.

Takeaways

• The furniture industry is undergoing a digital transformation, with more customers shopping online and expecting a seamless customer experience.
• Visuals and interactive user experiences are crucial in driving conversions in the furniture industry.
• Omnichannel marketing and personalized messaging are key strategies to engage customers and increase sales.
• Voice commerce and social commerce are emerging trends that offer new opportunities for businesses in the e-commerce industry.
• Supply chain and manufacturing challenges, such as increased shipping costs, require innovative solutions to maintain profitability. E-commerce has evolved significantly over the years, with advancements in technology and changing consumer behavior.
• Social media plays a crucial role in the success of e-commerce businesses, providing opportunities for customer engagement and brand promotion.
• Effective marketing strategies, such as personalized messaging and influencer collaborations, can help e-commerce businesses stand out in a competitive market.
• Data analytics is essential for understanding customer preferences, optimizing operations, and making data-driven decisions in the e-commerce industry.
• The e-commerce industry faces challenges such as logistics, cybersecurity, and customer trust, but also offers opportunities for innovation and growth.
• Future trends in e-commerce include the rise of mobile shopping, voice commerce, and the integration of augmented reality for enhanced customer experiences.

Chapters

00:00 Introduction and Background

09:40 Transformation to Digital at Michael Murphy

15:12 Challenges of Conversion and Customer Experience

19:00 Omnichannel Marketing and Time to Purchase

23:24 Visuals and Interactive User Experience

25:28 Social Commerce and Voice Commerce

32:20 Supply Chains and Manufacturing

34:28 Closing Remarks

05:00 The Evolution of E-commerce

10:00 The Impact of Social Media on E-commerce

15:00 Effective Marketing Strategies for E-commerce

20:00 The Role of Data Analytics in E-commerce

25:00 Challenges and Opportunities in the E-commerce Industry

30:00 Future Trends in E-commerce

35:00 Conclusion and Contact Information

Akshay's LinkedIn profile: https://www.linkedin.com/in/akshaykumar176/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

On this episode of Mastering eCommerce Marketing, Eitan Koter chats with Daniel Borba, the CEO of Spark Portal. His company helps brands turn video content into a tool that brings in leads, builds relationships, and helps close deals.

Daniel has been working in video for a long time and shares what really moves the needle. They talk about using video to meet your audience where they are, how to avoid focusing too much on production quality, and why videos need to be built around real problems, not just products.

He also explains how Spark Portal moved away from project-based work and into ongoing partnerships with clients, helping them learn what actually works over time.

If you’ve ever wondered why some videos perform and others don’t, this episode will make it clearer.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Daniel Borba, Chief Executive Officer at SparkPortal

Daniel Borba’s LinkedIn: https://www.linkedin.com/in/danielborba 

SparkPortal: https://sparkportal.com/

Watch the full Youtube video here:

https://youtu.be/PzBUaIKTxWM

Takeaways:

• Video is becoming cheaper and more accessible, but the quality bar is rising.
• Relevancy in video content is crucial for engaging the target audience.
• Companies often focus too much on either the top or bottom of the marketing funnel.
• Qualitative feedback is as important as quantitative data in video marketing.
• Thought leadership content works well at the top of the funnel.
• Short, engaging videos are essential for lead generation.
• Long-form content can be effective for deep dives and webinars.
• Measuring watch-through rates helps assess video relevance.
• Video serves as a key differentiator in competitive markets.
• A strategic approach to video marketing is necessary for long-term success.

Chapters:

00:00 Introduction to Video Marketing and Its Importance

07:09 Understanding the Marketing Funnel

13:04 Common Mistakes in Video Marketing

15:25 Video Strategies for Different Funnel Stages

20:05 Long-Form Content and Its Role

21:54 Measuring ROI of Video Content

30:29 Business Model Evolution at Spark Portal

In this episode, Eitan Koter welcomes Marques Ogden, former NFL athlete and now a business coach, speaker, and host of Get Authentic with Marques Ogden. After a tough fall post-football, Marques rebuilt his life and career from scratch.

They talk about how real leadership is less about control and more about listening, respecting others, and staying grounded in your values. Marques also shares how he works with Fortune 500 companies to improve communication, mindset, and team dynamics — not with a magic formula, but with honesty and consistency.

You’ll also hear about his “Success Cycle” — a simple but powerful approach built on ambition, drive, and hard work. It’s a great conversation that keeps things real and down-to-earth.

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Marques Ogden, Podcast Host of Get Authentic With Marques Show

Marques Ogden’s LinkedIn: https://www.linkedin.com/in/marquesogden

Watch the full Youtube video here:

https://youtu.be/Tc5sIiB6Wn8

Takeaways:

• Alignment is crucial for personal fulfillment.
• Respect in business fosters better relationships.
• Values shape company culture and direction.
• Building a successful team takes time and effort.
• Authenticity is about being true to oneself.
• Servant leadership prioritizes the needs of others.
• Effective communication is key to organizational...

On this episode of "Mastering E-Commerce Marketing," host Eitan Koter sits down with Thomas Phillips, the CEO of DTC SEO Agency. Thomas is a serial entrepreneur who built his first business as a teenager and has since dedicated nearly two decades to cracking the SEO code for e-commerce brands. His work has generated over $70 million in revenue, with projects like PetPortraits.com combining creativity and purpose.

Thomas brings a straightforward perspective to today’s conversation, explaining why SEO is more important than ever for brands that want to reduce their dependence on paid ads. He shares how strategies like targeted link building, optimized product pages, and ranking on platforms like ChatGPT can give businesses a competitive edge. You’ll also hear practical advice on how to build trust with Google and avoid common SEO mistakes.

Whether you’re starting from scratch or looking to refine your strategy, this episode will give you tools to rethink your approach to organic growth.

Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ 

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ 

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Thomas Phillips, Chief Executive Officer at DTC SEO Agency

Thomas Phillips on LinkedIn: https://www.linkedin.com/in/tomphillipsofficial/ 

Thomas Phillips on Instagram: https://www.instagram.com/thomasmrphillips/

Thomas Phillips on Youtube:

In this episode of eCom Pulse, our host Eitan Koter is joined by Hristo Arakliev, the co-founder of Hyperzon, an Amazon-focused marketing agency that helps brands maximize their potential on the platform.

With extensive experience in e-commerce and digital marketing, Hristo reflects on his path from initially exploring e-commerce with a small brand to creating Hyperzon, which now supports brands worldwide in achieving their Amazon growth goals.

Throughout the conversation, Hristo discusses the challenges and opportunities brands face when entering the Amazon marketplace. He offers valuable advice on how to stand out, emphasizing the importance of organic positioning and combining it effectively with paid media for success.

Hristo shares practical tips on optimizing Amazon listings, crafting titles, and managing reviews to improve visibility and drive sales. He also explains the pros and cons of building an in-house team versus working with an agency like Hyperzon, highlighting why many brands struggle with the complexities of the Amazon ecosystem.

Additionally, Hristo touches on the significance of testing different marketplaces and channels, such as Walmart, and how to determine the right time to expand. He also shares strategies on how to decide whether to focus on Amazon or other platforms, and how to bring the right traffic to Amazon to ensure better conversions.

Tune in to learn more about navigating the Amazon marketplace, optimizing for success, and making informed decisions to grow your e-commerce business. All the details on how to connect with Hristo and Hyperzon are available in the show notes.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Hristo Arakliev, the co-founder and COO of Hyperzon

LinkedIn: https://www.linkedin.com/in/hristo-co-founder-at-hyperzon-30a91359/

Hyperzon: https://hyperzon.io/

Watch the full Youtube video here:

https://youtu.be/HTC54t6XKGg

Takeaways:

• Amazon has made improvements in optimizing its platform, but it still lags behind other social media platforms in terms of speed.
• Launching and optimizing brands on Amazon requires a focus on reviews, organic positioning, and paid media.
• Working with an agency like Hyperzone can be more effective than building an in-house team, especially for brands new to Amazon.
• Expanding to other marketplaces like Walmart should be considered once a brand is successful on Amazon.
• Redirecting traffic to Amazon should be done strategically, focusing on the right audience and increasing brand recognition.

Chapters:

00:00 Introduction and Market Overview

03:08 Hristo's Journey in E-commerce

06:00 How Hyperzone Helps Brands Succeed on Amazon

07:50 The Importance of Organic Positioning and Reviews

09:53 Paid Media and the Role of Agencies

15:09 Expanding to Other Marketplaces

19:06 Building an In-house Team vs. Working with an Agency

21:06 Considerations for Brands: Where to Invest Resources

24:05 Minimum...

https://youtu.be/Y-t0gMA5cD8

In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores.

Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and semantic understanding. He also discusses the role of structured data and the evolving impact of AI on SEO.

Overall, the conversation provides valuable insights into effective SEO practices for e-commerce businesses. In this conversation, Darwin discusses various aspects of SEO and its future with Eitan Koter. They talk about the importance of trust and backlinks in SEO, the role of AI in shaping the future of SEO, and the challenges faced by small brands in the SEO game. They also discuss the role of resources in SEO, the efforts of search engines to give voice to smaller brands, and the implementation of SEO strategies across different platforms.

Finally, Darwin introduces his new project, Add to Cart AI, which aims to revolutionize the way people shop online.

Takeaways

• SEO is crucial for e-commerce as it drives organic traffic and conversions.
• Effective SEO strategies require careful planning and execution, considering technical elements, trust signals, and semantic understanding.
• Structured data plays a significant role in helping search engines understand and rank webpages.
• Keywords are important in SEO, but the focus should be on matching user intent rather than keyword stuffing.
• The impact of AI on SEO is evolving, and it is expected to make the process more efficient and competitive. Trust and backlinks are crucial factors in SEO.
• AI will play a significant role in the future of SEO.
• SEO can be a fair chance for everyone, but resources are important.
• Search engines are giving voice to small brands in the SEO space.
• Implementing SEO strategies across different platforms is essential.
• Credibility and trust are key in SEO.
• Add to Cart AI is a new way of shopping that uses AI to simplify the process.

Chapters

00:00 Introduction and Background

02:06 Understanding SEO and its Importance for E-commerce

04:07 Best Practices for SEO in E-commerce

09:18 Planning and Execution of SEO Strategies

14:28 Importance of Technical Elements in SEO

16:20 Other Important Factors in SEO

21:14 Internal Linking and Semantic Understanding

24:09 The Role of Structured Data in SEO

31:09 The Role of Keywords in SEO

37:35 The Impact of AI on SEO

42:19 The Importance of Trust and Backlinks in SEO

43:00 The Future of SEO and AI

45:11 SEO as a Fair Chance for Everyone

46:07 The Role of Resources in SEO

47:07 Search Engines Giving Voice to Small Brands

48:32 Implementing SEO Strategies Across Different Platforms

49:40 Credibility and Trust in SEO

52:33 Introducing Add to Cart AI

Darwin's LinkedIn profile: https://www.linkedin.com/in/darwinsantos/

AI related work: https://aistudiolab.com

Add To Cart AI: www.addtocartai.com

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/VrfXY8FMUb4

The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marke

ting expert with over 25 years of experience in the field, shares his unique perspectives.

Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his unique skills were being lost in a sea of sameness, and he decided to find a way to differentiate his services and help others do the same.

In this episode, Jesse shares his insights on the fear of becoming a commodity and how businesses can reclaim their unique value. He introduces us to his concept of "decommoditization" and discusses the importance of differentiation. You'll learn about his process of identifying what makes a brand truly special and how to communicate that to the world.

Jesse also talks about his book, "Marketing for Supervillains," where he illustrates how to use creative strategies to outsmart competitors. He shares fascinating stories, like how he almost built a website for the mafia and lived with the most hated band in the world, the Insane Clown Posse.

Join us as Jesse explains how to uncover your brand's unique identity and connect with your audience in a way that sets you apart from the rest. This episode is packed with practical advice and inspiring stories that you won't want to miss!

It's better to be different than to be better!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Jesse Wroblewski, DIFFERENTIATOR | SUPERVILLAIN (allegedly)

LinkedIn: https://www.linkedin.com/in/jesse-wroblewski/

Decommoditized - https://www.decommoditized.com

Takeaways:

• Differentiation is crucial in branding to stand out from competitors and avoid commoditization.
• Appealing to emotions and creating a memorable brand experience is more effective than focusing solely on features.
• The process of finding a meaningful differentiator involves identifying a fantasy spokesperson, exploring the universe of differentiation, and aligning the differentiator with the target audience.
• Marketing for supervillains involves using unconventional strategies to outsmart competitors with bigger budgets.
• The book 'Marketing for Supervillains' provides further insights and examples of successful differentiation strategies.

Chapters:

00:00 Introduction and Background

02:09 The Importance of Differentiation

07:28 Creating a Memorable Brand Experience

12:47 Marketing for Supervillains

23:05 The Process of De-Commoditization

26:43 Differentiators vs Unique Selling Propositions

32:34 Conclusion and Contact Information

Welcome to another episode of Mastering E-Commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Ben Marks, the Director of Global Market Development at Shopware. Ben has over 20 years of experience in the e-commerce world, starting from his early days as a developer and moving through roles that have taken him across 50 countries.

In this episode, Ben shares what makes Shopware a standout choice for businesses looking for flexibility and control. He explains the concept of headless commerce in simple terms and why it’s a game-changer for merchants trying to stay agile in a competitive market.

They also talk about how merchants can prepare for 2025 by focusing on smart investments in data and AI. Ben emphasizes the importance of asking the right questions before adopting new technology and shares advice on building a community around your brand.

If you’ve ever wondered how to make better decisions for your e-commerce business or wanted to hear straight talk from someone who’s been in the trenches, this is an episode you don’t want to miss.

Our podcast has been ranked #40 in Feedspot's 100 Best E-Commerce Podcasts:  https://podcast.feedspot.com/ecommerce_podcasts/ 

Website: https://www.vimmi.net 

Email us: info@vimmi.net 

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ 

Talk to us on Social:

Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/ 

Vimmi LinkedIn: https://il.linkedin.com/company/vimmi 

YouTube: https://www.youtube.com/@VimmiCommunications 

Guest: Ben Marks, Director Global Market Development at Shopware

Ben Marks’ LinkedIn: https://www.linkedin.com/in/bhmarks/ 

Shopware:

https://youtu.be/dtUIryTIdYg

In this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency.

They discuss the various applications of AI in e-commerce, including virtual fitting rooms, AI-generated content, and conversion rate optimization. Daniil also highlights the importance of human touch in the age of AI and predicts that AI will continue to evolve and be adopted by more brands and merchants in the future.

They discuss the possibility of a $1 billion startup with only one employee and make predictions about when it might happen. They also talk about Daniil's personal revelation of being a digital nomad and living in different countries. Finally, they share where listeners can find Daniil online.

Takeaways

• AI has become more accessible and affordable for businesses, allowing them to leverage its capabilities in various aspects of e-commerce.
• AI can be used for virtual fitting rooms, AI-generated content, customer segmentation, personalization, and conversion rate optimization.
• The adoption of AI in e-commerce is still in its early stages, but there is a lot of potential for growth and innovation.
• While AI can automate certain tasks and improve efficiency, the human touch and expertise are still valuable and necessary in providing personalized experiences and building strong customer relationships.
• The idea of a $1 billion startup with one employee is not as far-fetched as it may seem. With advancements in technology and the rise of solopreneurs, it is possible for a single person to build a highly successful company.
• Distribution and audience acquisition are key factors in the success of a startup. Having a product or idea is important, but being able to reach and engage with a large audience is crucial for scaling to a billion-dollar valuation.
• The future of work is changing, and more people are embracing the digital nomad lifestyle. Being able to work remotely and live in different countries offers a sense of freedom and flexibility.
• To connect with Daniil Andreev and learn more about his work in e-commerce, you can find him on LinkedIn, Twitter, and other platforms under his full name or the handle 'ECorn.'

Chapters

00:00 Introduction and Personal Story

07:26 AI in E-commerce: Use Cases and Challenges

22:12 AI in Marketing: Segmentation, Personalization, and Conversion Rates

32:44 The Future of AI in E-commerce

40:33 The First $1 Billion Startup with One Employee

43:18 Predictions for the First $1 Billion Startup

44:02 Personal Revelation: Digital Nomading

45:50 Where to Find Daniil Andreev

Daniil's LinkedIn: https://www.linkedin.com/in/daniilandreev/

ECORN: https://ecorn.agency/

Shopify Copilot: https://chat.openai.com/g/g-KHEWkdia2-ecornxshopify-copilot

Daniil's newsletter about AI: https://thecreatorsai.com/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/qyvc8qZCO18

In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively.

Eli shares insights on implementing retention strategies, such as focusing on customer behavior and personalized messaging. He also highlights the role of data analysis and the evolving nature of the retention role in organizations.

The conversation explores the evolving approach to customer journey and the increasing importance of retention in business strategies. It highlights the changing roles and expectations of retention professionals, as well as the convergence of customer experience and retention.

The challenges of differentiation and scaling in the current market are discussed, along with key performance indicators for measuring retention success.

The conversation also touches on the similarities between D2C and B2B businesses in terms of customer expectations and the importance of customer success.

Takeaways

• Customer retention is crucial for increasing the lifetime value of existing customers and reducing the need for constant customer acquisition.
• Understanding the customer journey and utilizing data to communicate with customers at the right time and with the right message is key to successful retention strategies.
• Implementing personalized messaging and understanding customer behavior can lead to higher customer engagement and loyalty.
• The role of retention in organizations is evolving, with a focus on holistic customer experiences and the integration of data-driven strategies. Businesses are taking a holistic approach to the customer journey, considering various channels and strategies beyond just email and SMS.
• Retention is becoming a more important role, with higher expectations and salaries for retention professionals.
• Customer experience and retention are converging, with a focus on providing a great experience to drive retention.
• Differentiating and scaling in the current market is challenging, with factors like the cookie-less world and increasing costs.
• Key performance indicators for measuring retention success include LTV, CAC payback period, AOV, and contribution margin.

Chapters

00:00 Introduction and Background

03:00 The Importance of Customer Experience and Retention

06:00 The Future of Customer Retention at Yotpo

11:00 Defining Retention and its Objectives

17:00 Implementing Retention Strategies at Yotpo

20:00 Retention Strategies for Brands and Retailers

25:00 The Role of Data in Retention

30:00 The Evolution of the Retention Role

33:28 Holistic Approach to Customer Journey

34:16 Importance of Retention

35:10 Increasing Importance of Retention Roles

36:07 Convergence of Customer Experience and Retention

37:09 Challenges in Differentiating and Scaling

38:09 Key Performance Indicators for Retention

39:34 Considerations for Different Types of Businesses

40:27 Evolution of D2C and B2B

42:33 Closing Remarks

Eli's LinkedIn profile: https://www.linkedin.com/in/eliweisss/

Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

Welcome to this episode of Mastering eCommerce Marketing, hosted by Eitan Koter. Today, Eitan chats with Justus Klover-Schlotfeld, Chief Executive Officer of NEX, a global SaaS platform headquartered in London. NEX connects technology providers, industry experts, and retailers to simplify cross-border logistics and eCommerce operations.

In this episode, Justus shares the vision behind NEX and how it grew from identifying a gap in cross-border supply chain logistics. He explains how NEX brings together the best technology providers to create a more seamless, efficient eCommerce ecosystem. Eitan and Justus discuss key challenges and opportunities in global eCommerce today, including the impact of direct fulfillment from China, the role of AI in logistics, and how data-driven decisions can improve efficiency.

They also explore how NEX helps retailers expand globally through its network, offering solutions that simplify customs processes, improve supply chain management, and give retailers more control over their operations.

Later, Justus offers some practical advice for eCommerce businesses looking to scale internationally and shares a bit about how he balances his busy work schedule with family life and sports. If you’re looking for strategies to optimize your eCommerce supply chain or are curious about how technology is transforming cross-border logistics, this episode is packed with valuable takeaways.

Let’s jump into the conversation with Eitan and Justus.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Justus Klüver - Schlotfeldt, Chief Executive Officer at NeX eCommerce 

LinkedIn: https://www.linkedin.com/in/justus-kl%C3%BCver-schlotfeldt-265a5380/

NeX eCommerce: https://nex-network.com/

Watch the full Youtube video here:

https://youtu.be/PaO9AZk4GCw

Takeaways:

• NEX is a global acting ecosystem for cross-border e-commerce, connecting technology providers, logistics companies, and...

In this episode, our host Eitan Koter is joined by Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce, Southeast Asia's leading e-commerce enabler. Based in Bangkok, Shlomi brings over a decade of experience working across the region, and he is here to share his expertise on the rapidly growing e-commerce landscape in Southeast Asia. aCommerce, founded in 2013, offers end-to-end solutions for brands looking to establish and expand their online presence in markets like Thailand, Indonesia, Vietnam, and more. The company provides services from web store development to logistics, customer service, and data-driven marketing strategies.

During our conversation, Shlomi offers a comprehensive overview of the Southeast Asian e-commerce market, touching on its size, growth rates, and key players. He shares why Indonesia, Thailand, and Vietnam are currently the markets to watch, highlighting the unique factors driving growth in each country. We also discuss the rise of social commerce, particularly the impact of platforms like TikTok, and how they are transforming online shopping behavior in the region.

Shlomi provides practical advice for both local and international brands looking to enter these markets, including the best strategies for customer acquisition, the importance of leveraging video content and KOLs (Key Opinion Leaders), and the evolving role of retailers in this space. He also touches on emerging opportunities for U.S. brands considering expansion into Southeast Asia and how they can navigate the challenges of entering new markets. Tune in to gain a better understanding of the trends shaping Southeast Asia’s e-commerce sector and actionable strategies for success in this vibrant and fast-growing market.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Shlomi Cohen, Head of Business Development, Partnerships, and Corporate Marketing at aCommerce/

LinkedIn: https://www.linkedin.com/in/shlomi-cohen/

aCommerce: https://www.acommerce.asia/

Watch the full Youtube video here:

https://youtu.be/AH3-J8BCvxc

Takeaways:

• Southeast Asia is experiencing significant growth in e-commerce, with countries like Indonesia, Thailand, and Vietnam leading the way.
• Data and video are crucial in e-commerce marketing, and social commerce is a rapidly growing trend in the region.
• International brands looking to enter the Southeast Asian market should consider factors such as product-market fit, spend per capita, competition, and cultural preferences.
• Retailers in the region are transforming into 3P marketplaces and leveraging retail media to increase revenue and offer a wider range of products.
• A-Commerce provides end-to-end e-commerce solutions and helps brands navigate the Southeast Asian market.

Chapters:

00:00 Introduction and Overview

04:54 E-commerce Landscape in Southeast Asia

10:00 Data and Video in E-commerce Marketing

19:21 Social Commerce in Southeast Asia

23:06 Market Entry Strategies for...

https://youtu.be/jlyVGa4F0-c

We’re excited to host Ryan Schram, President and COO of IZEA, a pioneering force in the influencer marketing and creator economy landscape. With over a decade of experience at IZEA, Ryan has been instrumental in leading the company to its current status as a global leader in the field.

In this episode, Ryan shares with us IZEA’s fascinating journey from the early days of the industry to becoming a key player in the creator economy. He shares how IZEA has helped shape influencer marketing, defining critical terms like influencers, ambassadors, UGC (user-generated content), and CGC (creator-generated content), and explaining their roles and differences.

Ryan also discusses the importance of integrated marketing and how brands can successfully implement it to achieve their goals. He offers insights into the challenges and opportunities within the creator economy, emphasizing the growing importance of community-driven marketing and advocate marketing. Ryan highlights how brands can build and leverage communities for better engagement and retention.

Additionally, Ryan shares practical advice for brands on staying agile in a rapidly changing market, the role of technology and AI in enhancing marketing strategies, and the importance of measuring and understanding attribution. He stresses the need for brands to look beyond traditional marketing silos and adopt a holistic approach to achieve sustainable success.

Tune in to this episode to gain a comprehensive understanding of the current state and future trends of the creator economy from one of its leading experts, Ryan Schram.

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Ryan Schram, President and COO of IZEA

LinkedIn: https://www.linkedin.com/in/ryanschram/

IZEA - https://www.izea.com/

Takeaways:

• Influencer marketing is a subset of the broader creator economy, which focuses on authentic storytelling and utilizing a wide variety of voices and platforms.
• IZEA offers professional services, award-winning software, and tools for creators and brands to navigate the creator economy.
• Integrated marketing is crucial in the modern advertising landscape, and the role of CMOs is changing to embrace a more holistic approach.
• Attribution in the creator economy is both possible and convoluted, with various factors and sectors influencing how it is measured.
• Communities and advocate marketing are essential for building relationships with customers and fostering engagement.
• The creator economy is becoming more complex and requires specialization and expertise from both creators and brands.
• Implementing integrated marketing requires a focus on outcomes, an agile mindset, and the right people and expertise.

Chapters:

00:00 Introduction and Background

02:36 IZEA's Services for Navigating the Creator Economy

04:49 The Importance of Service Initiatives in the Tech Industry

06:59 The Changing Role of CMOs in Integrated Marketing

09:23 Challenges and Possibilities of Attribution in the Creator...

https://youtu.be/xpfcAlqOUTw

Our host Eitan Koter sits down with Dan Brownsher, CEO of Channel Key, a full-service channel management marketplace agency, to discuss his journey of building a business on Amazon as well as the transition to exclusive distribution and private labeling.

Dan shares insights into the growth of Channel Key and the company's remote work culture. The conversation also covers the market for Amazon services, competition, and alternative channels. Finally, they discuss the importance of retail media and advertising in the current landscape.

In this conversation, Dan discusses the role of data in Amazon's business model and the opportunities for brands to leverage that data. He highlights Amazon's vast customer data and its potential for brands to monetize that data through advertising. Dan also emphasizes the importance of retail media and the growing trend of brands building their own retail media networks. He shares insights into Amazon's support for agency partners and the challenges and opportunities in the Amazon brand space.

Lastly, he shares a fun fact about being a certified scuba diver and diving with great white sharks.

Takeaways:

• Amazon is becoming a data company and has access to vast amounts of customer data, making it a valuable platform for brands to leverage.
• Retail media is a hot topic, and brands are building their own retail media networks to capitalize on the aggregation of data.
• Amazon is increasingly viewing agency partners as strategic partners and providing them with access to beta programs and insights.
• The valuations for Amazon brands have declined, but there are still opportunities for consolidation and acquiring assets at a lower cost.
• Operating on fundamentals and focusing on profitability is crucial in the current e-commerce landscape.

Chapters

00:00 Introduction and Background

02:40 Building a Business on Amazon

06:28 Transition to Exclusive Distribution and Private Label

10:27 The Growth of Channel Key

12:41 Remote Work and Company Culture

22:17 Retail Media and Advertising

22:44 Amazon as a Data Company

23:44 Amazon's Ads Business and Data Monetization

25:20 The Power of Data and AI

25:50 The Rise of Retail Media

27:05 Amazon's Controlled Data Sharing

28:13 Amazon's Support for Partners

29:33 Amazon's Traffic and Attribution

30:22 The Role of Agencies in Accessing Amazon Data

33:23 The Challenges of Running Amazon Brands

36:00 Opportunities for Consolidation in the Amazon Brand Space

41:26 Proud Moments in Career and Building Channel Key

43:53 Fun Fact: Certified Scuba Diver and Diving with Great White Sharks

Dan's LinkedIn profile: https://www.linkedin.com/in/dan-brownsher/

Channel Key: https://www.channelkey.com/

Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/QUT1k0393jY

In this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency.

Throughout our discussion, Jen sheds light on the intricacies of managing a diverse team, fostering sustainable client growth, and navigating the challenges and opportunities in the rapidly evolving e-commerce landscape.

We also explore the critical role of AI and personalization in today's marketing strategies and delve into the importance of building genuine, value-driven partnerships in the digital age.

Join us as we uncover Jen's unique insights and strategies that are reshaping the way we think about e-commerce and digital marketing.

Takeaways:

• Building strong relationships is crucial in creating win-win partnerships.
• Partnerships should focus on enhancing the client experience and driving sustainable growth.
• AI plays a significant role in improving efficiency in marketing and customer support.
• Resource management and tracking multiple channels are key challenges in multi-channel outreach. Brand differentiation and effective communication are key to standing out in the market.
• Sticking to the basics and understanding the essence of the brand is crucial for success.
• Trends in e-commerce and digital marketing include AI, personalization, and the importance of human connectivity.
• Agility and flexibility are essential in the ever-evolving market.
• Entering the US market requires strategic planning and scalability.
• Social impact work can create opportunities and level the playing field.
• Balancing work and pursuing passions brings fulfillment and creativity to life.

Chapters:

00:00 Introduction and Background

01:00 Overview of Partnerships at Hawk Media

03:21 Importance of Building Relationships

04:17 Ideal Engagement in Partnerships

05:15 Perception of Partnerships by Customers

06:47 Uncovering Partnership Opportunities

07:20 Areas Brands Focus on for Improvement

08:17 Customer Acquisition and Retention Strategies

09:01 AI and Efficiency in Marketing

11:05 Analytics and Recommendations for Improvement

12:14 AI in Customer Support

13:16 AI in Creative and Advertising

14:11 AI in Shopify and Backend Operations

16:38 Challenges in Customer Acquisition

19:17 Expanding Channel Outreach and Challenges

20:09 Resource Management in Multi-Channel Approach

21:33 Brand Positioning and Challenges

22:33 Brand Differentiation and Communication

23:12 Sticking to the Basics

24:07 Trends in E-commerce and Digital Marketing

25:01 The Importance of Human Connectivity

25:54 Agility and Flexibility in the Market

26:23 Entering the US Market

27:07 Strategic Planning and Scalability

28:02 Progress Over Perfection

29:01 The Excitement of the Industry

29:44 The Root Effect and Social Impact Work

30:11 The Connectivity of Culture

31:00 Passion for Technology and Opportunities

32:23 Supporting Girls Who Code in India

33:08 Bridging the Gap in Rural India

34:16 The Extremes of India

35:02 Leveling the Playing Field

36:05 The Rewards of Social Impact Work

37:05 Dreaming Big and Bringing Ideas to Life

38:03 Improv Comedy and Musical Theater

38:49 Singing in a Rock Band

39:31 Balancing Life and Pursuing Passions

40:04 Bringing Heart and Soul into Work

Jen's LinkedIn profile: https://www.linkedin.com/in/jenroot83/

Looking to elevate your e-commerce game with...

https://youtu.be/ld7ucT04Jjo

Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years.

Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to trying new things. She also provides insights into the challenges and objections brands face when implementing live shopping strategies.

Carmen explains the process for launching a successful live shopping event, including event production and preparation, engaging the audience during the event, and post-event marketing and follow-up. She discusses the options for streaming live events on social media platforms and brand websites, as well as the strategies employed by small and medium-sized businesses versus big enterprises.

Carmen highlights the importance of live sellers who have a background in TV shopping channels or are influencers. Carmen also introduces Stream Plaza, a live shopping marketplace that aims to connect brands with their audience. She explains the features of Stream Plaza, such as branded stores, live streaming, and product videos.

Additionally, Carmen shares her love for traveling and recommends visiting Myanmar for a unique experience.

Takeaways

• Live shopping originated in China and has evolved significantly over the years.
• European brands should be more open to trying new things and embracing live shopping.
• The success of a live shopping event depends on strategic planning, event production, and engaging the audience.
• Post-event marketing and follow-up are crucial for driving sales and maintaining customer engagement.
• Streaming live events on social media platforms and brand websites have different advantages and limitations.
• Small and medium-sized businesses are more flexible and willing to try new things in live shopping compared to big enterprises. Live sellers play a crucial role in live shopping, combining sales expertise with audience interaction.
• Stream Plaza is a live shopping marketplace that offers branded stores, live streaming, and product videos.
• The goal of Stream Plaza is to help brands sell more by improving conversion rates and providing a unique shopping experience.
• Carmen Muley enjoys traveling and recommends visiting Myanmar for its temples, unique culture, and delicious food.

Chapters

00:00 Introduction and Personal Journey

00:39 The Birth of Live Shopping

01:35 Early Live Shopping Experiences

02:37 Evolution of Live Shopping

03:36 TV Shopping Experience

04:26 Transition to E-commerce and Social Commerce

05:23 Reasons for Moving to China

06:13 Opportunities in China

07:14 Differences in Consumer Behavior: China vs. Western World

08:02 Objections and Challenges for Brands in Europe

09:10 Opportunity for Brands to Stand Out

10:09 Niche Markets for Live Shopping

11:21 Streaming on Social Media vs. Brand's Website

13:36 Process for Launching a Successful Live Shopping Event

18:23 Event Production and Preparation

21:05 Engaging the Audience during the Event

25:43 Post-Event Marketing and Follow-Up

28:19 Streaming on TikTok Shop and Social Media

32:12 Live Shopping Strategies for SMBs vs. Big Enterprise

33:47 The Role of Live Sellers

36:44 Introducing Stream Plaza

39:08 Helping Brands Sell More

40:00 Carmen's Love for Travel

Carmen's LinkedIn: https://www.linkedin.com/in/carmenmuley/

Looking to elevate your...

https://youtu.be/aKlR5SvJOTQ

Hello listeners and welcome to today's episode of our eCom Pulse podcast! I'm thrilled to have Katy Katz, a digital marketing expert with nearly 20 years of experience, joining us. Katy heads Digital Marketing & E-Commerce at Basic Fun!, a company known for its beloved toy brands like Care Bears, Tonka, and Littlest Pet Shop.

In this episode, Katy shares her journey from starting in Facebook marketing for an art gallery to becoming a leader in the e-commerce and digital marketing space. She discusses the challenges and opportunities of marketing in the toy industry, the evolution of digital marketing strategies, and the importance of data-driven decision-making.

You'll hear about the critical role of combining organic and paid strategies on platforms like Amazon, the power of influencer marketing, and how to maintain a cohesive brand presence across multiple channels. Katy also offers insights into creating engaging customer experiences, the significance of internal marketing, and the necessity of continuous learning and adaptation in the fast-paced world of digital marketing.

Whether you're a seasoned marketer or just starting, this episode is packed with valuable takeaways that you won't want to miss. Let's dive in!

Website: https://www.vimmi.net

Email us: info@vimmi.net

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Katy Katz, Head of Digital Marketing & E-Commerce at Basic Fun!

LinkedIn: https://www.linkedin.com/in/katykatztx/

Basic Fun! - http://www.basicfun.com

Takeaways:

• Data-driven decision-making is crucial in digital marketing, especially in the e-commerce space.
• Influencers play a significant role in spreading brand messages and building trust with consumers.
• Attribution can be challenging, but tools like ChannelSight can help track campaign performance.
• Continuous learning and networking within the industry are essential for marketers to stay up-to-date and find joy in their work.
• Multi-channel marketing strategies are necessary to reach and engage consumers in a rapidly changing digital landscape.

Chapters:

00:00 Introduction and Background

02:20 The Excitement of Marketing and Passion for the Toy Industry

04:13 The Changing Landscape of Marketing and the Barrier to Entry

05:35 Marketing Activities on Amazon

06:39 The Relationship Between Organic and Paid Marketing on Amazon

09:15 The Importance of Inbound Marketing for Paid Media Success

11:00 Marketing to Kids and the Role of Influencers

12:07 Managing Partnerships with Amazon and Other Retailers

15:06 Creating Unique Brand Storefronts and Customized Landing Pages

16:21 Managing Multi-Channel Activities and Decision-Making

21:46 The Role of the CMO in E-commerce

23:32 Tips for Digital Marketing Leaders

31:59 Fun Fact and Conclusion