Massage Business Blueprint® (Massage Business Blueprint)
Explore every episode of Massage Business Blueprint®
Dive into the complete episode list for Massage Business Blueprint®. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 02 Sep 2016 | E60: How to Build Reviews & Client Feedback Into Your Business Model | 00:15:06 | |
Online reviews can have a significant impact on how prospective massage clients find you. Learn how to build reviews into your business model so you attract more. | |||
| 09 Sep 2016 | E61: Budget Tips for Massage Therapists | 00:20:52 | |
Everyone likes saving money. In this episode, Allissa uncovers some creative ways to stretch your dollars a little further in your massage practice. | |||
| 16 Sep 2016 | E62: Do I Need Have my Massage Business on Pinterest? | 00:15:36 | |
Can Pinterest help your massage business? What about other social networks? Do you worry that you're missing out if you're not there? Eek! Resources referenced in this episode: The Top Social Media Sites That Matter to Marketers | |||
| 23 Sep 2016 | E63: How Do you Respond When a Client Tells You the Massage Feels Great? | 00:15:31 | |
Clients will often give us positive feedback during or after a massage. How do you typically respond without feeling awkward? | |||
| 30 Sep 2016 | E64: How Do I Respond When a Client Makes Racist Remarks? | 00:29:48 | |
We see all types of massage clients with different views, opinions and values. Sometimes they may say something that we don't agree with and don't think is right (like a racist remark). How do you deal with this? NPR just published a great piece about this topic:Hear Something, Say Something: Navigating The World Of Racial [...] | |||
| 07 Oct 2016 | E65: Comfort Over Consistency – Shooting Down a Common Massage Myth | 00:13:10 | |
Remember all that stuff you were taught in massage school about keeping client contact at all times and doing all those things to maintain an atmosphere of zen and consistency? Yeah, about that… Episode 4 reference: How to Ask About Pressure in the Middle of a Massage | |||
| 14 Oct 2016 | E66: How to Always Have Content for Your Social Media | 00:07:14 | |
Are you finding it exhausting to keep up with social media as massage therapist? Let's talk about one simple trick that can help you maintain a business presence on social media without breaking a sweat. Page A Day Calendars Desk Calendars Amazon | |||
| 21 Oct 2016 | E67: Should I Be A/B Testing or Segmenting My Email List? | 00:17:30 | |
We've talked about email marketing in some previous webcasts (available in the content library). There's a lot you can do with email to market and grow your massage practice. If you're ready to take it to the next level, you may be ready to try A/B testing and/or segmenting your emails. | |||
| 28 Oct 2016 | E68: Common Questions About Massage Liability Insurance (with Les Sweeney from ABMP) | 00:31:40 | |
Massage liability insurance is often misunderstood. We get questions about it all the time. So we sat down with Les Sweeney from ABMP to talk it over. | |||
| 04 Nov 2016 | E69: How to Deal with Competitive Colleagues in Massage | 00:22:15 | |
Chances are there are other massage therapists in your area. How do you view them? As competition or colleagues? | |||
| 11 Nov 2016 | E70: Applying "RTFM" to Your Massage Practice Marketing | 00:16:36 | |
And what does "RTFM" mean? | |||
| 18 Nov 2016 | E71: Elements of a Great Massage Therapist LinkedIn Profile | 00:17:28 | |
Do you use LinkedIn as a massage therapist? Many do not but there is an opportunity to stand out as a massage therapist by tuning your LinkedIn profile to get more clients. We'll discuss a way to focus your profile that you may not have considered before. | |||
| 25 Nov 2016 | E72: How Do I Promote a New Therapist in a Massage Business? | 00:17:24 | |
Are you adding a new massage therapist to your practice? How do you get the word out? | |||
| 02 Dec 2016 | E73: How Do I Interview Other Massage Therapists to Employ or Share Space? | 00:21:36 | |
Finding the right people to work with is super important as a massage therapist. So how do you interview to make sure you are on the right track? | |||
| 09 Dec 2016 | E74: How Do I Start a Massage Business with a Partner? | 00:22:02 | |
Thinking of partnering up with someone in your massage business? There are pros and cons as well as as best practices. | |||
| 16 Dec 2016 | E75: How to Deal with Chronically Late Massage Clients | 00:13:29 | |
As massage therapists, we often deal with clients who are late all the time. How do we handle this? | |||
| 23 Dec 2016 | E76: Do I Need Life Insurance? | 00:15:46 | |
Life insurance is one of those things we often don't think about as massage therapists. But how important is it? Resources referenced: This Is What Happens to Your Debts After You Die | |||
| 30 Dec 2016 | E77: Treat Your Business Like a Toddler: How to Create Structure in Your Massage Business | 00:13:48 | |
The one in which we talk about the similarities between raising a toddler and raising a massage business. | |||
| 06 Jan 2017 | E78: Our 3 Words for 2017 | 00:16:54 | |
Every year, Allissa and I choose our "three words" for the upcoming year. We'll share our words and what they mean along with instructions for you to do the exercise, too. Read more about Michael's 2017 words here, and Allissa'a 2017 words here. And catch our mid-year check-in here. | |||
| 13 Jan 2017 | E79: Are Massage Discounts Discriminatory? | 00:13:29 | |
As massage therapists, we are often tempted to create discounts for certain groups of people, such as runners or pregnant women. These discounts can sometimes feel discriminatory and can even be emotionally charged at times. It's difficult to know where the line is and how to do it. | |||
| 20 Jan 2017 | E80: Using Twitter in Your Massage Marketing | 00:16:18 | |
Twitter has some unique applications for massage therapists to connect with their local communities. Can it be used effectively as a marketing tool? Turns out, the answer is YES. Also known as: "The one in which Allissa publicly disagrees with a guy who suggested that massage therapists use Twitter in a questionable way for massage [...] | |||
| 27 Jan 2017 | E81: Creative Ways to Fund an Emergency Account | 00:35:34 | |
Having an emergency fund in your massage practice can seriously lower your stress level and help smooth over those "eek!" moments when unexpected expenses pop up. However, it can sometimes be difficult to get your emergency account funded. We'll cover some creative ways to get there. Resources We Mentioned Budget Tips for Massage Therapists How [...] | |||
| 03 Feb 2017 | E82: Helping Your Massage Therapists Market Themselves | 00:18:48 | |
Some massage therapists have team members working for them, whether it be employees or independent contractors. So how do we help them market themselves? | |||
| 10 Feb 2017 | E83: Managing Social Media in a Larger Massage Business | 00:19:52 | |
In a practice with multiple therapists, how do we coordinate social media communication among all the team members? We'll build on our last episode and discuss some ways to make it all work. | |||
| 17 Feb 2017 | E84: Using Groupon to Market Your Massage Practice | 00:22:20 | |
There is a lot of controversy around Groupon and massage marketing. Some say it's a waste of time and is not cost effective. Others have had success. What's the bottom line? In this episode, we talk with Ariana LaCour, a massage therapist with a practice in Las Vegas, about the success she's had with Groupon. [...] | |||
| 24 Feb 2017 | E85: What Should Be On Your Massage Practice Business Card? | 00:21:08 | |
What's on your massage practice business card? | |||
| 03 Mar 2017 | E86: Starting from Scratch – What Would You Do Differently to Build a Massage Business? | 00:21:52 | |
If you could start your massage business all over again, what would you do differently? We asked our community this very question. | |||
| 10 Mar 2017 | E87: All the Things You May Want to Outsource in Your Massage Business | 00:27:32 | |
Are you outsourcing anything in your massage business? Should you be? | |||
| 17 Mar 2017 | E88: Staying Safe in Your Massage Office | 00:17:16 | |
It's not necessarily fun to think about but it's important to know how to stay safe when working in your massage office. We'll discuss safety and security and how to stay vigilant as you work. Resources referenced in this episode: REACT Mobile Sidekick Revolar Kitestring SimpliSafe | |||
| 24 Mar 2017 | E89: Making the Most of Massage Continuing Education | 00:25:49 | |
There are a lot of options for continuing education in massage. How do you choose and how do you make sure you're getting value? | |||
| 31 Mar 2017 | E90: How to Implement New Techniques in Your Massage Practice | 00:20:10 | |
What's the best way to roll out a new massage technique after going through continuing education? Spoiler alert: Allissa says to "make a big stink about it!" | |||
| 07 Apr 2017 | E91: Using Videos in Your Massage Marketing (with Jeni Spring) | 00:22:54 | |
This is an amazing episode in which we discuss video marketing for massage practice with our resident video expert, Jeni Spring! If you would like to learn more about using video in your massage practice, this is for you. You can see Jeni's videos in her Instagram feed and Facebook page. | |||
| 14 Apr 2017 | E92: Aligning Your Ethics With Your Fundraiser Donations | 00:18:08 | |
As massage therapists, we're often asked to donate time or gift certificates to fundraising event. How do we decide what's in alignment with our values and how do we handle the business relationship gracefully? | |||
| 21 Apr 2017 | E93: How to Get Your Massage Business Website Found on Google in 2017 | 00:22:28 | |
In this episode, we unpack some actionable changes you can focus on to improve your rankings in Google and get your massage business more visible on the web. | |||
| 28 Apr 2017 | E94: Working with Autistic Massage Clients | 00:30:20 | |
Allissa shares her insights and experiences from working with massage clients on the spectrum. Resources Please note, I choose to say Autistic people over people with autism because in my experience and reading, that is the term Autistics prefer. See here and here. Tina Allen, Touch Therapy for Liddle Kidz with Autism NeuroTribes, Steve Silberman [...] | |||
| 05 May 2017 | E95: Three Red Flags I Ignored With My Accountant | 00:14:40 | |
Inertia sometimes keeps us locked into working with service providers who are not exactly providing great service for our massage practices. Allissa shares an experience that helped her make the move away from her accountant and what you may want to look for, as well. | |||
| 12 May 2017 | E96: What Is My Total Value to Offer as a Massage Therapist? | 00:21:38 | |
Sure, we provide a lot of hands-on benefits but what are some of the other customer-service oriented things that increase our value to clients? | |||
| 19 May 2017 | E97: How to Restructure Your Massage Business | 00:24:23 | |
Sometimes change can be good. But it can be terrifying. What happens when you know you need to restructure your massage business but you're scared to do it? | |||
| 26 May 2017 | E98: Dealing with Noise in Your Massage Office | 00:19:14 | |
Too much noise can ruin a massage. Here's how to minimize it in your massage office. Resources: http://www.greengluecompany.com/ http://www.soundproofingcompany.com/soundproofing101/ | |||
| 02 Jun 2017 | E99: Making it Easy to Be Your Massage Client | 00:16:00 | |
Little details matter. We'll discuss some of the little (but important) ways you can make yourself easy to work with as a massage therapist. | |||
| 09 Jun 2017 | E100: 100th Episode Celebration | 00:33:28 | |
We've hit 100 episodes! We are celebrating by bringing a couple of our listeners on the air to pick our brains about challenges in their massage practices. Free form, casual and insightful. Don't miss this one. | |||
| 16 Jun 2017 | E101: What Do I Do With an Extra $1k? | 00:19:17 | |
It's not too often that most of us find ourselves with extra money just laying around but in event that you overestimated your taxes or receive some unexpected revenue, what should you do with it? | |||
| 23 Jun 2017 | E102: Pricing Off-site Massage Jobs | 00:19:05 | |
Are you undervaluing yourself when you do off-site massage gigs? | |||
| 30 Jun 2017 | E103: Revisiting Our 2017 Three Words | 00:20:18 | |
We do a mid-year check-in to see how well (or not) we are doing at following our three words for 2017. How are you doing? | |||
| 07 Jul 2017 | E104: Saying No to Massage Jobs | 00:13:44 | |
Does it ever make sense to decline massage gigs? If so, how do you do it gracefully? | |||
| 14 Jul 2017 | E105: What's the Etiquette Around Giving and Receiving Job References? | 00:23:16 | |
Giving and receiving references for massage jobs can be awkward and tricky. We'll discuss some tips for making it… less awkward. | |||
| 21 Jul 2017 | E106: How Do I Get New Massage Clients? | 00:25:10 | |
Michael and Allissa expand on their answer to the often-asked question, "How do I get new massage clients?" Blog post: How Do I get new Massage Clients? Audio course: Business Networking Jumpstart for Massage Therapists Webcast: Essential Steps to Market a New Massage Practice | |||
| 28 Jul 2017 | E107: How Do I Balance Personal Crisis While Running My Massage Business? | 00:23:03 | |
We all go through personal stuff. We discuss how to manage personal issues while also trying to run your massage business. | |||
| 04 Aug 2017 | E108: Integrating Spa Upgrades Into Your Massage | 00:23:03 | |
Our special guest Tracy Bradley walks us through the pros, cons and techniques of adding simple spa treatments to your massage services, even in a dry room. You can learn more about the products Tracy uses here. | |||
| 11 Aug 2017 | E109: Longevity in Massage: How Long Can We Do This Work? | 00:31:09 | |
Our friend/mentor/co-teacher Greg Hurd FINALLY makes an appearance on the podcast! Greg and Allissa discuss the career-longevity of massage therapists. The truth, the myths, and ideas for keeping your career long and healthy. Resources we mentioned: David Lobenstein's Pour, Don't Push techniques Michael Young's Repetitive Use Injury Therapy Center for Barefoot Massage Tracy Walton Massage [...] | |||
| 18 Aug 2017 | E110: A Follow Up – Using Groupon to Market Your Massage Practice | 00:21:59 | |
We follow up with Ariana LaCour to find out how her Groupon campaign from earlier this year turned out. Spoiler alert: There were ups, there were downs. Need to catch up? You can listen to Episode 84: Using Groupon to Market Your Massage Practice right here. | |||
| 25 Aug 2017 | E111: Expanding Options in your Massage Career | 00:25:18 | |
Guest Andrea Lipomi joins us to talk about options for expanding your services, career, and profitability! Andrea is a massage therapist, esthetician, nail tech and educator from Las Vegas, Nevada. She runs the show at Feetish Spa Parlor and Confident Massage, and would love to be friends with you on Facebook. | |||
| 15 Sep 2017 | E114: Should I Go to Business School? | 00:15:17 | |
One of our members is thinking of going back to school to get a business degree. Will this help her run a better massage practice? This episode is sponsored by: The Jojoba Company Center for Barefoot Massage | |||
| 01 Sep 2017 | E112: What to Do When You Can't Connect With a Massage Client | 00:18:59 | |
There are a variety of reasons we may not ‘connect' with a client. Here's how to handle the sticky situations so the client gets the best care and you can breathe a sigh of relief. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage | |||
| 08 Sep 2017 | E113: How to Tactfully Approach Difficult People in Your Massage Business | 00:15:49 | |
Landlords, neighbors, colleagues, oh my! Initiating a potential dispute is tough, but you need to speak up for yourself! Here are some tips on dealing with people relating to your massage business. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage | |||
| 22 Sep 2017 | E115: Who Are Allissa and Michael, Anyway? | 00:48:24 | |
What better time than episode 115 to finally introduce ourselves properly? Here are the resources we mention! Rob Hatch Laurie Ruettimann Chris Brogan Chris Penn Investopedia Dave Ramsey This episode is sponsored by: The Jojoba Company Center for Barefoot Massage | |||
| 29 Sep 2017 | E116: The Words We Choose – How Massage Therapists Talk About Bodies | 00:26:43 | |
How we talk about bodies sets the stage for how a client feels on the table and off. Therapist and educator Jenn Durkin joins us for a chat about how to not accidentally tell someone they are broken and at fault for their own pain. (And how to choose words that empower our clients!) Jenn [...] | |||
| 06 Oct 2017 | E117: How Do I Take Care of Myself When the World is Falling Apart? | 00:25:17 | |
How do caregivers like us keep it together, and keep doing our job, when everything seems so tough? Resources we mention: How to Stay Sane on Facebook and Run Your Massage Business at the Same Time Therapists Spill: 14 Ways to Get Through Tough Times Still Processing Podcast Can We Just, Like, Get Over the [...] | |||
| 13 Oct 2017 | E118: What to Do When Cash Flow Sucks in Your Massage Business | 00:22:06 | |
We've seen a lot of discussion over the years about the ebbs and flows of cash flow in your massage business. It's a reality that almost all of us face at one time or another. So what do we do when cash flow sucks and stress is high? This episode is sponsored by: GiftUp! The [...] | |||
| 20 Oct 2017 | E119: How to Run an Open House for Your One-Therapist Massage Business | 00:25:24 | |
Guest Jen Studebaker joins us to talk about her recent Open House event: what she did, what went well and what she would change for the next one! This episode is sponsored by: The Jojoba Company GiftUp! | |||
| 27 Oct 2017 | E120: What is a Debt Snowball? | 00:24:59 | |
In honor of Allissa paying off her massage school debt (YIPEEEEE!!!) we unpack the ins and outs of the debt snowball and how it works. Resources referenced: Allissa's Happy Dance How the Debt Snowball Method Works (from Dave Ramsey) Undebt.it A bunch of our money posts Sponsors: Jojoba GiftUp! Transcript: Michael Reynolds Hey, everyone. Welcome [...] | |||
| 03 Nov 2017 | E121: Seasonal Marketing Tips for Your Massage Business | 00:16:09 | |
Allissa shares some low-stress ways to celebrate the holidays in your massage business. Or not. Resources: Episode 9: How Do I Stop Selling My Soul With Holiday Discounts? Sponsors: GiftUp! Jojoba | |||
| 10 Nov 2017 | E122: How Do I Stay Disciplined in My Massage Business? | 00:26:18 | |
A reader asked, "How do I stay disciplined organized to work on my biz when I have no clients scheduled (and live near a beautiful beach)? So we shared our favorite tips and a no-BS reality check. Resources: A bunch of our productivity posts! This episode is sponsored by: The Jojoba Company Center for Barefoot Massage | |||
| 14 Nov 2017 | E123: How a Hospitality Mindset Can Boost your Massage Business (with Andrea Lipomi) | 00:38:09 | |
Andrea Lipomi joins us for a deep dive into how her career evolved and how learning the ins and outs of hospitality helped her craft a successful business. Andrea is a massage therapist, esthetician, nail tech and educator from Las Vegas, Nevada. She runs the show at Feetish Spa Parlor and Confident Massage, and would love to be [...] | |||
| 17 Nov 2017 | E124: How to Get From Learning to Doing in Marketing Your Massage Business | 00:17:10 | |
Many of us get stuck in the beginning phases of just learning about business and marketing practices. In this episode, Allissa gives 4 reality slaps andgt; gentle tips, for getting to the doing phase. This episode is sponsored by: The Jojoba Company Center for Barefoot Massage Transcript: MR Hey, everyone. Welcome to the Massage Business Blueprint [...] | |||
| 21 Nov 2017 | E125: Marketing Oncology Massage and So. Much. More. (with Lauren Cates) | 00:51:43 | |
This candid, heartfelt interview with Lauren Cates will leave you well, it ll leave you slightly changed. For reals. We cover what brought Lauren to massage, their expansive career so far, and end with some very important, tangible guidance for those seeking more oncology massage clients. Lauren Cates, CMT, S4OM is the Executive Director of Healwell and [...] | |||
| 24 Nov 2017 | E126: How to Stop Overthinking Massage | 00:18:00 | |
Affectionately subtitled, "How to get out of your own way," Allissa gives a few tips for calming the nerves and just. doing. massage. This episode is sponsored by: ABMP The Jojoba Company | |||
| 01 Dec 2017 | E127: How Do I Write My Own Bio? | 00:17:32 | |
A great bio will accurately express your work, capture the interest of your ideal client, make you sound awesome. And it's really not that hard to do! More on Writing a Bio to Use in Your Massage Business This episode is sponsored by: The Jojoba Company Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by the [...] | |||
| 08 Dec 2017 | E128: How to Give Yourself Vacation Pay | 00:14:18 | |
When you're a business owner, taking a vacation is a double whammy of actual vacation expenses AND loss of pay. Here's a quick tip to help plan ahead and make an actual vacation happen. See our related post How to Give Yourself Vacation Pay. This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor [...] | |||
| 12 Dec 2017 | E129: How to Get Through Massage School Alive (with Annie LaCroix) | 00:36:21 | |
Annie LaCroix tells us all about her career in massage and talks us through her favorite tips to help students get the most of of massage school. (Pssst- turns out these tips are great even if you're well out of school.) Things we talked about: A Little Life, by Hanya Yanagihara Special thanks to our [...] | |||
| 15 Dec 2017 | E130: How to Help Clients Relax During a Massage | 00:24:02 | |
A reader asked, "What are some techniques and or verbiage to use to help someone to let go and relax, besides telling them to relax all the time?" We answered! Massage and Bodywork Magazine article here This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba [...] | |||
| 19 Dec 2017 | E131: Working with Larger Massage Clients (with Marcy Basile) | 00:34:07 | |
Guest Marcy Basil joins us to talk about her career path in massage and to give some tips for working with larger massage clients. Marcy is a massage therapist and educator in Houston, Texas. You can learn more about her here. This episode is sponsored by PurePro Massage Products Peppermint Pedango foot cream. Gently calm [...] | |||
| 22 Dec 2017 | E132: Follow up – How Allissa's One Post a Day Social Media Plan Turned Out | 00:17:08 | |
In Episode 66: How to Always Have Content for Your Social Media, Allissa laid out a plan to post to her massage practice's social media every day. In this episode, she tells us how it went and shares some ideas for the coming year. Here's the book Allissa used for 2017. This episode is sponsored by: [...] | |||
| 29 Dec 2017 | E133: Business Email Etiquette for Massage Therapists | 00:24:41 | |
Michael shares his favorite tips for improving your email communications so you look like a business superstar. Also, Allissa makes an error: Dirty Dancing was filmed in the Catskills. Not the Adirondacks. This episode is sponsored by: ABMP The Jojoba Company Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. [...] | |||
| 02 Jan 2018 | E134: Teaching Your Massage Staff to Be Master Networkers (with Crystal Williams) | 00:27:05 | |
Guest Crystal Williams joins us to talk about how she encourages her multi-practitioner team to be referral sources for each other so each therapist can have a long, happy career doing the work they most enjoy. Crystal is a massage therapist and corrective exercise specialist. She graduated from Minnesota School of Business with a Diploma [...] | |||
| 05 Jan 2018 | E135: Our 3 words for 2018 | 00:19:42 | |
Michael and Allissa share their annual 3 Words tradition to start off the new year. This episode is sponsored by: ABMP Artichoke Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes above and beyond great liability insurance to make it easier for [...] | |||
| 12 Jan 2018 | E136: Lightning Round Episode (Multiple Unrelated Questions With Short Answers) | 00:20:53 | |
What do we do with the bunches of short questions we get that can't fill a whole episode? Lightning round! This episode is sponsored by: SOAP Vault ABMP Transcript: Sponsor message This episode is sponsored by SOAP Vault. Managing your practice can be time consuming. SOAP Vault truly helps you complete your SOAP notes in [...] | |||
| 19 Jan 2018 | E137: One Question to Get Me Back on A Work Schedule | 00:16:30 | |
Moving from employment to self- employment can be jarring, and being in charge of our own schedules can be a curse as well as a blessing. Here's tip to help you navigate the self-discipline required to make it work. This episode is sponsored by: SOAP Vault ABMP Transcript: Sponsor message This episode is sponsored by SOAP [...] | |||
| 26 Jan 2018 | E139: 2 Questions to Work Through Emotion in Business Decisions | 00:11:40 | |
Business decision are often fraught with emotion, here are some questions to ask yourself, to help you make solid decisions (and still sleep at night). This episode sponsored by: ABMP SOAPVault Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes [...] | |||
| 23 Jan 2018 | E138: The Value of a Personable Website (with Barry Hatfield) | 00:27:11 | |
Barry Hatfield joins Allissa to talk about where his massage practice is going and how he came to make his website a valuable, personable tool for recruiting new clients. Barry is a massage therapist and business owner in Hudson, Ohio. You can learn more about him and find all his blog posts here. This episode [...] | |||
| 02 Feb 2018 | E140: How a Mediocre Massage Therapist Can Still Be Successful | 00:23:49 | |
Feel like your hands-on skills are just ‘okay' right now? Or lacking a little confidence? Take heart, you can still be really successful. This episode is sponsored by: Artichoke ABMP Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team of up to 10 [...] | |||
| 09 Feb 2018 | E141: How Should a New Massage Therapist Figure Pricing? | 00:20:00 | |
Ahhh… pricing. Always a dicey topic. We discuss the factors to consider, especially for newer therapists. Come along! Check out Deciding Prices for Your Massage Practice, too. This episode is sponsored by: Artichoke ABMP Transcript: Sponsor message This episode is sponsored by Artichoke, the simplest way to manage your business of one or your team [...] | |||
| 16 Feb 2018 | E142: How to Respond to the Facebook Newsfeed Changes | 00:21:46 | |
Facebook is constantly evolving and the newest updates may change your marketing techniques. Michael walks us through the madness. This episode is sponsored by: Center for Barefoot Massage Mother Earth Pillows Transcript: Sponsor message This episode is sponsored by ABMP, Associated Bodywork and Massage Professionals. Supporting the largest community in massage and bodywork, ABMP goes [...] | |||
| 23 Feb 2018 | E143: Fixed Rent or Pay as You Go? | 00:11:51 | |
What's a better way to start up a massage practice: fixed/flat rent or paying an hourly rental? We examine the options and the factors to consider. This episode is sponsored by: Center for Barefoot Massage Mother Earth Pillows Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot [...] | |||
| 02 Mar 2018 | E145: Should I Allow Comments On My Massage Practice Blog? | 00:17:22 | |
Comments? No comment? How do I deal with the trolls and the haters? We discuss the conundrum of comments on your massage business blog. Rianne's podcast & her website. Allissa's convection oven This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Transcript: Sponsor message This episode is sponsored by Mother Earth pillows. Mother [...] | |||
| 27 Feb 2018 | E144: Bringing Massage to Nursing and Memory Care Facilities (with Stacey Schultz) | 00:26:50 | |
Stacey Schultz join us to talk about providing massage in various skilled nursing facilities and what makes that different from hospital settings. Stacey runs a massage practice in Rochester, MN with advanced training in Manual Lymph Drainage, Oncology massage, hospital/medical massage and care-giving at the end of life as well as Rosen Method Bodywork. You [...] | |||
| 09 Mar 2018 | E146: How to Start a Podcast for Your Massage Business | 00:50:48 | |
Michael gets a little obsessed with podcasting in this, er podcast episode. We lay out everything you need to know to start a successful podcast for your massage business, including why you might want to do it in the first place. This episode is sponsored by: Mother Earth Pillows Center for Barefoot Massage Resources referenced [...] | |||
| 13 Mar 2018 | E147: What to Know Before Taking a Massage CE Class (with Jeni Spring and Mary Claire Fredette) | 00:34:02 | |
Founders of the Barefoot Center for Massage, Jeni Spring and Mary Claire Fredette, join Allissa to talk about the evolution of their careers and how to get the most out of Continuing Education. This episode is sponsored by the Barefoot Center for Massage, go here to enter to win a free day of class and [...] | |||
| 16 Mar 2018 | E148: Best Practices for Selling Massage Gift Certificates | 00:26:37 | |
Selling gift certificates online and in person can be a great way to recruit new clients and make gift-giving convenient for your current clients. Navigating the state and legal requirements for gift certificate sales can be tricky. Allissa lays out some not-legal-advice tips and gives a handful of resources to consult. This episode is sponsored [...] | |||
| 23 Mar 2018 | E149: A Quick Goal-Setting Tip for Massage Therapists | 00:19:30 | |
Setting goals, even arbitrary ones, can be a useful tool to build motivation in your massage business. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage offers Ashiatsu continuing education classes across the country. [...] | |||
| 30 Mar 2018 | E150: Things I Stopped Caring About In My Massage Business | 00:17:27 | |
What's bugging you? Think about that for a minute. Now get over it. In this episode, Allissa talks about the absurd stuff that she used to care about and why she stopped. This episode is sponsored by: Center for Barefoot Massage PurePro Massage Products Transcript: Sponsor message This episode is sponsored by the Center for [...] | |||
| 03 Apr 2018 | E151: Where to Start if You Think You Might Want to Teach Massage (with Adrienne Asta) | 00:32:32 | |
Adrienne Asta joins Allissa to talk about what it takes to be a massage instructor and how to get started on that path. The business of massage education is accelerating at lightning speed. The need for qualified massage educators is greater than ever. Typically, accreditation standards have a requirement for years of practice but the [...] | |||
| 17 Apr 2018 | E154: When to Become an LLC (with Jeff Heinzmann) | 00:42:17 | |
Business entity considerations come up a lot in our community of massage therapists and many are wondering of they should operate the business as an LLC rather than sole proprietorship. We dig deep into this question with Jeff Heinzmann, a seasoned business attorney. Jeff shares insights on that advantages and protections offered by an LLC, [...] | |||
| 06 Apr 2018 | E152: How to Handle Uncommunicative Massage Clients | 00:12:09 | |
What to do when clients don't give feedback or when they give it to people other than you? We discuss and give a few ideas. This episode is sponsored by: Center for Barefoot Massage The Jojoba Company Transcript: Sponsor message This episode is sponsored by the Center for Barefoot Massage. The Center for Barefoot Massage [...] | |||
| 13 Apr 2018 | E153: Three Approaches to Specialize Your Massage Practice | 00:22:17 | |
The very idea of choosing a specialty terrifies and causes instant defiance in many (most?) business owners. And yet, it can be THE key to building a full, successful massage business. We take you through the 3 approaches to choosing a niche. Resources mentioned: Putting Your Foot Down to Nail Your Niche How Niche Marketing [...] | |||
| 20 Apr 2018 | E155: How Niching Eliminates Decision Fatigue | 00:21:25 | |
Taglines, service descriptions, all the marketing ‘stuff' that comes along with promoting a massage business. So. Many. Decisions. In this episode, we talk about how choosing a niche makes these decisions a breeze! This episode is sponsored by: The Jojoba Company Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe [...] | |||
| 01 May 2018 | E157: How to Connect with Pain Clinics and Other Practitioners Treating Patients with Pain (with Diana Thompson) | 00:46:11 | |
Diana Thompson joins the podcast to talk about her career, working with clients and pain, and how massage therapists can bring massage therapy into integrative healthcare. Resources mentioned: Massage Therapy Foundation Research tools & meta-analysis This episode is sponsored by: Hands Heal Electronic Health Records System Transcript: Sponsor message This episode is sponsored by Hands [...] | |||
| 27 Apr 2018 | E156: Am I Liable When I Refer a Massage Client to Another Practitioner? | 00:12:56 | |
Referrals can be tricky. What if we refer a client to a trusted practitioner and their experience is awful? Are we liable? We discuss the ins and outs of referring and how to handle a resulting awkward situation. This episode is sponsored by: Artichoke The Jojoba Company Transcript: Sponsor message This episode is sponsored by [...] | |||
| 04 May 2018 | E158: Quick Tips on Logo Design for Your Massage Business | 00:23:13 | |
Oh hey! Is it time to spiff up that tired old logo that your friend's cousin made for you in 2002? Or the one you put together with clip art back in your massage school business class? Michael and Allissa share some tips on creating a logo that doesn't suck. Resources we mention: What Makes [...] | |||
| 11 May 2018 | E159: All the Things We ve Screwed Up Running Our Business | 00:20:09 | |
The one in which we share all (well maybe not all) of the embarrassing ways we've screwed up running this business over the past 3 years. You're welcome! Sponsored by: The Jojoba Company and Artichoke. Transcript: Sponsor message This episode is sponsored by The Jojoba Company. I firmly believe that massage therapists should only be [...] | |||
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