Markigy: The Science of Marketing Strategy (Leanne Dow-Weimer)

What can you learn from your competitors' experiments?

Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.

Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more efficient ways to allocate resources and achieve faster growth. Andres has a wealth of experience working with both startups and established companies, making him an ideal expert for marketing professionals aiming to augment their company's success.

What happens when you run A/B tests? Does it move the needle of tangible results or does it seem like you’re stuck in a race someone’s already finished? 

For Andres Glusman, he saw this firsthand and thought of a way to do it better.  It all began while running product and growth at Meetup. An astounding 80% of experiments failed to move the needle. This realization led Andres to co-found DoWhatWorks, a company that uses patented technology to help businesses improve their conversion rates by learning from the experiments of others.

In this episode of Markigy, Andres and Leanne dive into how to:

• Discover ways AI and QR codes transform the marketing landscape .
• Examine the significance of quality data in optimizing AI and A/B testing for target-driven marketing.
• Recognize the importance of harmonizing effectiveness and empathy in your marketing approach.
• Learn how rapid knowledge acquisition can elevate your company's competitive edge.
• Contemplate the necessity of ethical considerations when deploying AI in marketing.

So what happens when a company's experiment goes horribly wrong? Or just doesn’t go wonderfully right? Find out in this episode of Markigy.

The actionable takeaways mentioned in this episode are:

• Visit DoWhatWorks website to learn more about their patented technology for detecting experiments.
• Use DoWhatWorks to write more effective copy and identify parts of your user experience that need improvement.
• Avoid QR codes on your website, be mindful of when, where and why they are being used.
• Use social proof to your advantage, but be careful not to copy everything from competitors or industry leaders.
• Use data to make informed decisions and skip over unnecessary experimentation.
• Be mindful of your unique brand and audience when implementing successful strategies from other businesses.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Leanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. 

The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. 

Key Points:

1. Career Journey:
   • Stefan's transition from sales to product marketing.
   • Importance of sales experience in understanding customer journeys.
2. Marketing Misalignment:
   • Common issues causing poor B2B marketing.
   • Solutions for better alignment between marketing and sales.
3. Cross-Department Collaboration:
   • Strategies for building trust and effective communication between teams.
   • Enhancing marketing efforts through seamless collaboration.

Connect with Stefan:

• LinkedIn: /www.linkedin.com/in/stefan-gladbach/
• YouTube: Product Marketing Chronicles

Connect with Leanne:

• LinkedIn: www.linkedin.com/in/leannedow/
• Website: www.Markigy.com 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.

This episode offers an in-depth look at:

• Trevor's unique experiences with startups and major corporations.
• Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech landscape.
• Practical advice for marketers on crafting impactful, fearless competitive strategies, including who your competitors are
• A candid conversation on the intersection of sales and marketing, exploring how each can enhance the other in a symbiotic relationship.

Whether you're a marketing professional, a business owner, or just fascinated by the evolution of digital media, this podcast provides valuable insights and real-world examples to help you navigate the complexities of online marketing and gain a competitive edge.

Connect with Trevor on LinkedIn:

https://www.linkedin.com/in/trevorjvw/

Be sure to catch his countdown to RSA Livestreams on LinkedIn!

Connect with Leanne

• https://www.linkedin.com/in/leannedow/
• www.markigy.com

Don't forget to subscribe to this podcast for more valuable lessons from marketing leaders and innovators 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

We’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈 

We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.

During our conversation, we explore:

• Budget cuts and returning to fundamentals: Companies need to figure out how to differentiate, and they need the right foundation to get there
• Navigating marketing challenges internal to your team: Emotional intelligence isn’t a fluffy nice-to-have, it’s the backbone of a high-performing internal team, upwards and downwards.
• Innovation and Risk-taking in Marketing: Pay-to-play is getting more expensive, how can you be bold? How can you cut through the clutter? Alex shares where the opportunities are. 

We wrap up the episode with amazing takeaways and advice when Alex answers the big questions.  

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. 

Reach out to Alex Montas: 

https://www.linkedin.com/in/almontas/

www.alexmontas.com

To Leanne Dow-Weimer:

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key takeaways and highlights from our conversation:

From Martial Arts to Entrepreneurship: Discover how Zach transitioned from being a professional martial artist to embracing the world of entrepreneurship, and the lessons learned along the way.

The Power of Authenticity and Adaptability: Zach emphasizes the critical importance of authenticity in building relationships with customers and adaptability in navigating the ever-changing business landscape.

Resilience Through Adversity: Zach shares his experiences of overcoming significant setbacks, including a failed business during COVID, and how these challenges fueled his drive for success.

Continuous Learning and Passion: Learn why continuous improvement and a passion for what you do are indispensable ingredients for long-term success in any field.

Future Trends in Marketing: Zach and Leanne delve into the future of marketing, focusing on the shift towards relationship-focused strategies and the importance of creating genuine community connections around your brand.

Episode Highlights:

• The transition from athlete to entrepreneur
• Embracing authenticity in business
• Overcoming failure and learning from setbacks
• The significance of passion and continuous learning
• Predictions on the future of marketing

Whether you're an aspiring entrepreneur, a marketing professional, or simply someone interested in personal growth and business strategy, this episode offers valuable insights into the power of resilience, the art of marketing, and the importance of staying true to one’s values and passions.

Connect with Zach Carlin:

• LinkedIn: Zach Carlin
• Summit Chasers Network: Website
• Instagram: @SummitChasersNetwork

Leanne Dow-Weimer

• https://www.linkedin.com/in/leannedow/
• www.markigy.com

Don't forget to subscribe to this podcast for more inspiring stories and valuable lessons from marketing leaders and innovators across various industries.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

User-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy.

When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re taking that conversion to the next level. With video content, there’s more room for potential customers to build trust and confidence in your brand. 

Today’s special guest is here to teach you how to turn customer testimonials into high-quality content for your marketing strategy.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Casey Hill, Head of Growth at Bonjoro and Professor of Content Marketing, to break down some high-impact, low-cost strategies for capturing user-generated content.

In this episode, we discuss:

• Why specificity is key in creating compelling, high-converting social proof
• How to use video to create personalized touch points throughout the customer journey
• What types of companies benefit the most from video testimonials?
• How to measure the strength of your customer relationships
• Low-cost ways to conduct research and gather customer feedback
• Can marketers use AI to generate high-quality content?

You don’t have to be a large company with a big budget to get high-quality social proof that converts. You just have to know how to make it effective and impactful.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Casey Hill, Head of Growth at Bonjoro

https://www.linkedin.com/in/caseyhill

Links to content here: 

Visit Bonjoro’s website: https://www.bonjoro.com

Email him: casey@bonjoro.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.

Key Points:

• Explore Robyn's career trajectory and her strategic moves in the marketing world.
• Understand the integration of content marketing as a central, strategic function.
• Learn why content should lead business strategies to enhance customer relations and drive growth.
• Hear Robyn’s thoughts on the future interplay of AI and human creativity in content creation.

Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.

Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.

Robyn Showers:  https://www.linkedin.com/in/robynshowers/

Leanne Dow-Weimer: https://www.linkedin.com/in/leannedow/

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encounter and making them compelling to the customer 

We're going to be LIVE-> Talking about what works, who and when it works, and getting to know more about Michele!

Michele is an active speaker and contributor in the product marketing community, sharing her insights on topics like go-to-market strategies and product launch best practices.

Get in touch with Michele:

LinkedIn:

www.linkedin.com/in/michele-nieberding/

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Account-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? 

It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts.

Being able to align marketing, sales, and executives is the most valuable growth strategy you can have as a B2B business.

Let’s explore a few ways to curate an effective ABM strategy so you can achieve that optimal alignment and close more deals.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mason Cosby, Director of Growth at Gravity Global, to break down trusted tactics for creating a powerful Account-Based Marketing (ABM) strategy.

In this episode, we discuss:

• What is the role of ABM in B2B growth?
• Mason’s framework for building a successful ABM strategy
• The importance of building trust in your professional relationships
• How to implement ABM tactics in your B2B marketing plan
• Where is marketing headed in the future? Where should it be going?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow/

Meet the Guest:

Mason Cosby, Director of Growth at Gravity Global

https://www.linkedin.com/in/masoncosby

Links to content here: 

Gravity Global: https://gravityglobal.com

Listen to The Marketing Ladder Podcast: https://apple.co/3eNBK4H

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

B2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way?

Justin Rowe is the CMO of Impactable, a bonafide LinkedIn marketing expert, and a startup founder whose B2B marketing agency was acquired in 2021 after serving over 1,000 clients in 30+ countries. 

Learn about his journey from the restaurant business to B2B marketing, and how a side hustle turned into a full-fledged LinkedIn outreach agency that ultimately pivoted into paid media offerings and sold for seven figures. 

Being scrappy and figuring things out for himself has followed Justin through his journey, and it has been quite an eventful one! 

This episode dives into what happened when LinkedIn threatened to sue his agency and suspended their ad account. As a result, Justin changed the company name and ultimately repositioned the agency brand and narrative.

Spoiler alert: they came out successful on the other side!

Justin’s agency also went through a major business pivot, switching from outreach services to driving most of its revenue from paid media services. 

Success doesn’t always come in the form of linear growth, it ebbs and flows. Justin discusses what he’s learned along the way, sharing what he would have done differently in retrospect.

Finally, this episode breaks down what it really takes to drive growth on digital and how brands should be looking at different channels (hint: never put all your eggs in the same basket!).

In this episode of Markigy, Justin and Leanne discuss:

• Startup life and the genesis of Justin’s agency.
• Navigating turbulence and challenges throughout the founder journey.
• Investing into people and teams for long-term success.
• How most people view LinkedIn and why it needs to shift.
• Tips and tricks on driving growth on LinkedIn and beyond.

The actionable takeaways mentioned in this episode are:

• No matter what you’re selling, it’s a people business, so invest in them.
• Rebrands have a huge impact on business if done right: be meaningful and relatable.
• Own your data sets and invest in quality CRM.
• Being successful on LinkedIn likely requires a mindset shift.
• Diversify your channels across organic and paid.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Growth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!

Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality. 

Seriously, what company doesn’t want that?

Today’s guest is a growth hacker who’s working on a really exciting project… She’s using her go-to-market strategy to resonate with her target market and growth hack her way to success.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carol Tran, serial entrepreneur, growth hacker, and consultant, to talk about the fundamentals of growth hacking and why marketers should pay more attention to growth hacking in 2023.

In this episode, we discuss:

• What is a growth hacker?
• The key role growth hacking plays in a marketing team or agency.
• Why growth hacking isn’t just for marketers, but for your entire organization.
• Why you need to hire a growth hacker in 2023.
• How to enable your team to focus on growth.
• How Carol sharpens her skills as a growth hacker.
• Is growth hacking really “industry agnostic”?

Whether you want to become a growth hacker or hire one, this episode with Carol will cover all the basics so you can get hacking.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Carol Tran, Principal of Growth, Data, & Product Marketing

https://www.linkedin.com/in/caroltran

Links to content here: 

Email Carol: carol@caroltran.com

Follow her on Twitter: https://twitter.com/caroltran

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

At the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing. 

in this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently stood the test of time: email.

Yet, despite its longevity and the freedom it affords, many marketers struggle to reap the full benefits of email.

Casey Hill, Sr. Growth Manager at ActiveCampaign returns to the show to share the many secrets to successful email marketing.

In this episode of Markigy: The Science of Marketing Strategy, Casey and Leanne discuss:

• The evolution of email marketing
• The importance of optimizing your owned channels
• Crafting the perfect subject line
• The value of curation
• The key to successful email marketing partnerships

The actionable takeaways mentioned in this episode are:

• Make your subject lines more specific and maximize your ROI
• Don’t confuse your reader with too many CTAs
• Email marketing partnerships aren’t one-and-done; they are long-term plays predicated on building trust 

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation. 

Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.

Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.

This episode explores how marketers can do more by leaning into empathy, better understanding their business and kicking their initialism habit to better define their goals and purpose

In this episode of Markigy, Peter and Leanne discuss:

• Why initialisms and acronyms are often just laziness in disguise.
• How to foster a stronger relationship between marketing and sales.
• Marketing metrics and when a marketer should want a quota. 
• Marketing leadership and getting more from your teams

The actionable takeaways mentioned in this episode are:

• Referrals are worth a thousand hours of research. 
• Results matter more than labels — acronyms are often laziness disguised as innovation.
• Accurate language and clear communication is essential for building trust.
• Empathy empowers marketers and sales teams alike to take greater ownership of their shared goals.
• Marketers should be eager for quotas, but only when they understand the entire customer journey and their role in it. 

To learn more subscribe to Markigy with Leanne Dow-Weimer.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.

Key Points:

1. The Importance of Clean Data and AI Integration:
   • Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.
2. Adapting to Data Privacy Changes:
   • Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. 
   • Marketers must adapt to these changes to maintain relevance and compliance while leveraging their own data assets.
3. Entrepreneurial Mindset and Innovation:
   • the importance of innovation, adaptability, and perseverance in the face of challenges like data privacy changes and market shifts. 
   • Lessons for aspiring entrepreneurs and marketers looking to navigate the evolving Martech landscape

Connect with Chris:

• LinkedIn: www.linkedin.com/in/cdaglow

Connect with Leanne:

• LinkedIn: www.linkedin.com/in/leannedow/
• Website: www.Markigy.com 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships. 

1. Trust as a Foundation in Marketing:
   Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.
2. Content Strategy for Diverse Audiences:
   Tailoring content to different stakeholders, from C-suite executives to operational staff, James shares how finding a way to build value by focusing on the importance of professional development content in an industry often lacking clear career progression resources was foundational to a high-value, trust-building content strategy.
3. Human-Centered Relationship Building:
   Authentic, non-sales-focused interactions create connections that matter. Companies can earn trust and develop lasting partnerships that drive both business and social impact by creating platforms to elevate others' voices, such as interview-based podcasts.

Whether in B2B, B2C, or any industry that values authenticity, this conversation is packed with actionable advice to help elevate your marketing efforts.

Connect with James:

https://www.linkedin.com/in/jamesfurbush/

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

For every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization. 

Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer.

He joins the show to share how marketers can home in on the best solutions for their organization, using the full palette of options available to them. 

In this episode of Markigy, Ryan and Leanne discuss:

• Integrated Approach to Marketing: Both Ryan and Leanne discuss the interconnectedness of different aspects of marketing. They emphasize the importance of integrating strategies, such as SEO and demand gen, rather than viewing them as isolated tasks.
• Demand Generation's Evolving Role: Ryan highlights how the role of demand gen has expanded over the years. What was once a specific job has now become an all-encompassing role, mirroring what a marketing manager did in previous times.
• Diverse Skill Set Requirement: Both speakers touch upon the necessity for marketers to possess a varied skill set. Whether it's SEO, paid media, content distribution, or CRM management, modern marketers need to be well-rounded.
• Value of Problem Solving: Stemming from Ryan's STEM background, there's a strong emphasis on viewing marketing challenges as problems to be solved. This analytical and problem-solving approach is presented as invaluable in the marketing field.
• Company Personalities & Custom Solutions: Leanne introduces the idea that companies have unique personalities, backgrounds, and needs. Hence, one-size-fits-all solutions often don't work, and strategies should be tailor-made.
• Growth and Strategy Balance: Ryan's role is centered on both immediate problem-solving (micro-level tasks) and long-term organizational impact (macro-level tasks). The theme here is the importance of balancing immediate needs with long-term strategy.

The actionable takeaways mentioned in this episode are:

• Diversify Skills: In the evolving digital world, expertise in a single area isn't enough. Constantly broaden your skills, from SEO to CRM, for adaptability.
• Tailor Strategies: Avoid generic approaches. Understand your company's unique needs and craft specific strategies for the best results.
• Use Attribution Tools: For clear ROI insights on campaigns, invest in accurate tracking tools like UTM parameters.
• Embrace Integrated Marketing: Rather than isolating marketing components, view them as interlinked. Combined efforts, like SEO and content, often yield greater results.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Over the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession.  

But here’s the problem… companies haven’t been using it consistently.

If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn.  

How? Well, let’s talk about it!

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mike Grinberg, Founder and CEO of Proofpoint Marketing, to share his top insights and strategies for relationship-based marketing.

In this episode we discuss:

Short-term vs. long-term strategies for building relationships with customers.

3 core principles for developing relationship-based marketing strategies.

The benefits of hiring marketers with business experience.

How to turn your brand into a unicorn.

When does relationship marketing fit best and where does it not work?

Why good business depends on transparency and recognizing when you’re not a good fit.

Check out these resources we mentioned during the podcast:

The Master Marketer Show: https://proofpoint.marketing/podcast

Mixing Business with Pleasure Podcast: https://open.spotify.com/show/7xMeJLSTZiMzpa6UpXlo7o

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Mike Grinberg, Founder and CEO of Proofpoint Marketing

https://www.linkedin.com/in/mikegrinberg

Links to content here:  https://proofpoint.marketing

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

On this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.

We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.

We'll cover:

• Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create personalized, data-driven marketing campaigns.
• The Power of Personalization Beyond Basics: Advanced tools and a deep understanding of data allow dynamic, personalized email campaigns beyond basic tactics, like using the recipient's name, to establish meaningful customer connections.
• Maximizing Tool Potential for Efficiency: Many companies underutilize their marketing tools due to limited knowledge, and the importance of having experienced team members to fully exploit the capabilities of platforms like Marketo to improve processes and strategy execution.

Whether you realize it or not, MOPs is the backbone of your marketing department’s abilities. This episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us!

Find Britney Young at:

https://www.linkedin.com/in/britneynyoung/

Find Leanne At

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Every company relies on advertising at some point to attract their customers, but how do you make it work better?

Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results.

Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience.

How do you drive real results? Because results drive growth, demand, and revenue. It can’t be done with brute force. 

Today, we’re breaking down a few trusted tactics in B2B performance marketing that will help you innovate your revenue engine, create and capture demand, and generate value for customers.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Braeden Matson-Jones, Performance Marketing Manager at Refine Labs, to talk about the relationship between performance marketing, demand generation, and revenue growth.

In this episode, we discuss:

• How Braeden is leveraging performance marketing as a demand generation strategy
• Strategies for generating and capturing demand
• Important performance marketing KPIs to keep your eye on
• Creative performance marketing solutions

If you're thinking of incorporating demand informed Performance Marketing into your digital marketing strategy, we highly recommend it. It's a great way to diversify your audience and see results that you can measure. And who doesn't love seeing results? It’s what Markigy is all about, after all.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Braeden Matson-Jones, Performance Marketing Manager at Refine Labs

https://www.linkedin.com/in/braeden-matson-jones

Links to content here: 

Refine Labs: https://www.refinelabs.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:

🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.

💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.

📊 Building Effective Strategy: Nicky guides us through the steps required to create an effective marketing strategy framework. The conversation also addresses common challenges that marketers encounter when transitioning to a strategic mindset.

Tune in to this episode and elevate your marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable tips and inspiration to help you excel in the ever-evolving marketing arena. Don't miss out on valuable insights that can reshape your marketing approach.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

As marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.

Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effectiveness of your online advertising.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Scott Konopasek, CEO and Founder of Mint Measure, to share tips and advice on mastering online ad measurement so you can create marketing strategies that get c-suite buy-in.

In this episode, we discuss:

• When does a marketer need more advanced measurement and attribution tools?
• How to effectively measure online ad performance of multi-channel ads
• How to communicate your ideas to c-suite executives and get buy-in
• Scott’s major predictions for the future of data privacy and attribution
• How Mint Measure’s paid media attribution model is different from the rest

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Scott Konopasek, CEO and Founder of Mint Measure

https://www.linkedin.com/in/scott-konopasek

Links to content here: 

Visit Mint Measure’s website: https://www.mintmeasure.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Today's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"?  Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:

The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.

Neuroscience and Branding: Brands are deeply ingrained in consumers' minds as a constellation of neural connections. These connections, however, are not permanent and require ongoing reinforcement through deliberate and relevant consumer touchpoints.

Balancing Product and Brand Development: Organizations need to balance between product development and brand investment. For most startups, establishing product-market fit should precede significant brand investment, except in cases where the brand itself is the primary value driver, such as in luxury or lifestyle brands.

Whether you’re a Fortune 500 or a startup, these neuromarketing insights will change the way you think about your business, the branding, and the relationships you’re creating with consumers.

Connect with Matt Johnson

• Linkedin: www.linkedin.com/in/mattjohnsonisme
• Website: www.neuroscienceof.com

Connect with Leanne Dow-Weimer

• https://www.linkedin.com/in/leannedow/
• www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

On this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value. 

Key Takeaways:

• Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the brand and consumers. Trust is critical, as many consumers will avoid interacting with brands that they do not trust
• Balancing Generative AI with Traditional AI: The discussion highlights the value of using generative AI in marketing but also underscores that traditional AI remains more reliable for solving specific problems. Brands should avoid overindexing on generative AI and focus on combining both forms of AI in their strategies
• Future of Marketing Focused on Consumer Empathy: The future of marketing lies in becoming more customer-centric, understanding consumers’ preferences, and delivering personalized experiences. Brands that prioritize empathy, listen to customer needs, and provide transparency will stand out in a crowded market

Tune in as they share insights on navigating the ethical challenges of data-driven marketing, drawing from decades of experience and real-world case studies

Additional Resource:
sas.com/genai-marketing

Get in touch with Jon Moran:

 www.linkedin.com/in/jonathanmoran/

Leanne Dow-Weimer

www.linkedin.com/in/leannedow/

www.Markigy.com

www.LeanneDowWeimer.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.

Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes. 

In our conversation, we tackle pressing topics, including:

🚀 Differentiating why companies need Chief Customer Officers

👂 Being a shepherd across silos and departments to increase customer satisfaction

📊 How customer journeys are not a linear pathway

💡 How brands can integrate empathy and delight into creating real customer relationships

Christina and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate creating customer-centric strategies that hit their marks. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

We all know that marketing is essential for business growth.

Without customers, there would be no revenue, and without revenue, businesses would quickly disappear.

However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue.

As a result, many businesses either play it safe with tried-and-true methods or get stuck in a cycle of constantly trying new things without ever achieving lasting success.

On “Markigy”, we believe that the best way to grow your business is to take informed risks and measure the results carefully.

We are action-oriented "growth" marketers who believe in long-term wins for both our customers and our business.

How do we achieve this? By using human-centric marketing tactics that combine the power of science with the creativity of artistry. In other words, we practice what we call "Markigy."

So what exactly is “Markigy”? It's the combination of science, creativity, and strategy that allows us to develop truly customer-centric solutions for our business.

And because we're focused on long-term success, we're always measuring ROI so that we can continue to improve our strategies over time.

If you're ready to break out of the mindset of finding the "perfect" marketing strategy, then we're ready to help you take your business to the next level.

Check out our first episode w/ our host Leanne Dow Weimer and Producer Rita Richa, to learn more about the ways we are looking forward to helping you grow your business with human-centric marketing tactics. 

In this episode we discuss: 

- What our Marketing Podcast “Markigy” is all about

- What listeners can expect to hear from each episode

- What makes a great marketer?

- The future of human-centric marketing 

Meet the Host:

Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ 

Meet the Guest:

Rita Richa Founder & Executive Producer at Reignite Media

https://www.linkedin.com/in/ritaricha/ 

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player. This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Attention, seasoned digital marketers! 

The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data. 

To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a brand bias that accelerates success.

Join Leanne and Paris on Markigy as they discuss how to:

• Learn how brand bias influences conversions and elevates paid click performance.
• Realize the advantages of integrating marketing and sales as a single driving force for growth.
• Implement a consultative, customer-centric approach to improve your sales interactions.
• Utilize CRM systems, such as HubSpot, for an efficient way of monitoring funnel metrics.
• Acquire top-notch digital marketing skills for increasing brand awareness and differentiation.

For sustainable business growth, companies must adopt a customer-centric approach that puts the customer at the center of the buying journey. This involves integrating marketing and sales into a single growth function that leverages data insights to drive customer acquisition and retention.

Embrace data science, leverage first-party data, and stay ahead of the curve with the guidance of Paris Childress. It's time to propel your marketing strategies to new heights and achieve remarkable results.

The actionable takeaways mentioned in this episode include:

• Connect your CRM data to your marketing platforms to tear down the silo between marketing and sales.
• Use data science and machine learning to predict lifetime value and feed it back to Google Ads to maximize value and increase efficiency.
• Send first-party data to Google Ads to make marketing accountable for driving sales pipeline and improve bidding algorithms.
• Ensure your CMO understands the capabilities of data science and API’s to take advantage of opportunities.
• Maintain a 3:1 ratio between LTV and CAC to grow profitably and sustainably.
• Use annual contract value as a substitute for LTV for early-stage startups or those without reliable LTV data.
• Use first-party data to fill the gaps left by the absence of third-party cookies, which are due to be phased out by Google in Chrome next year.

To learn more about the science of Marketing strategy and the art of business, subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

The world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!

That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us. 

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can have better conversations and sell with your buyers, instead of selling to/at them.

In this episode, we discuss:

• How marketing and sales can benefit each other in a more productive, buyer-first way.
• Where to start in developing a framework for integrating sales and marketing.
• Why the root cause of your churn might not be what you think.
• How to leverage the intersection between product-led growth and sales-led growth.
• Psychologically backed questions to ask customers to get to their real needs and move decisions forward.
• Why the future of marketing is collaborative and AI-driven.

Remember, none of these tactics are a silver bullet. You still have to do the work to understand your customers and find a solution that works for their unique situation.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Carole Mahoney, Founder of Unbound Growth, expert sales coach

https://www.linkedin.com/in/carolemahoney

Links to content here: 

Visit Unbound Growth’s website: https://www.unboundgrowth.com

Pre-order Carole’s book, Buyer First: Grow Your Business with Collaborative Selling: https://carolemahoney.com/books

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up. 

Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways: 

• The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable brands to deliver genuinely one-on-one experiences. This includes adapting product recommendations and interactions based on individual preferences and behaviors, offering a deeper level of engagement than traditional segmented marketing​
• Privacy and Data Usage Concerns: Privacy issues associated with hyper-personalized marketing are highlighted, especially the tension between consumers' expectations for convenience and the protection of their data. Marketers must recognize the importance of balancing personalization with consent and privacy regulations, as well as the challenges of data hoarding by companies
• The Role of Cultural Differences: Cultural variations in the perception of data usage and privacy are examined, noting that attitudes toward privacy and data sharing vary widely across regions. The speakers discuss how these differences impact marketing strategies and consumer trust in various global markets​

Connect with Vincent:

https://www.linkedin.com/in/koconder/

https://x.com/vincent_koc

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.

In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.

Timestamps

00:02:26 Entrepreneurial journey from marketing to tech space.

00:06:19 Recognized the value of organizational alignment.

00:08:49 Wine and gifts as experimental marketing tactic.

00:11:54 B2B organizations need systematic feedback process.

00:15:28 People jumped into ABM without understanding fundamentals.

00:18:30 Desire for new team structures and strategies.

00:22:40 Trusting intuition leads to seizing opportunities confidently.

00:26:28 Maintain professionalism, but prioritize self-care.

00:28:17 Marketing should integrate with customer interactions for success.

00:33:12 Redefining success, asking important questions, unique perspective.

00:37:01 Saying no in marketing is fundamental for innovation.

00:38:36 Expresses gratitude and signs off with contact details.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Too many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands.

Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5% conversion rate to 20-35% with personalization alone.

What would it look like if you could maximize your conversion rates and reach new revenue goals? 

Creating a personalization strategy is simpler than you think, so let’s discuss a few simple tactics you can use to personalize your marketing strategy.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Eric Melchor, Personalization Ambassador at OptiMonk, to talk about how to deliver a more personalized customer experience through digital marketing.

In this episode, we discuss:

• How personalization greatly improves the customer experience.
• Examples of micro-engagements you can use to learn about your customers and build trust with them.
• Using audience segmentation to build a personalized email list.
• Maintaining customer privacy while implementing a personalization strategy.
• Why personalization plays a vital role in the future of marketing.

The key to converting leads and keeping customers engaged is making sure you’re serving the person you’re trying to attract what they’re looking for. It’s all about personalization, folks!

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Eric Melchor, Personalization Ambassador at OptiMonk and Partner Marketing Consultant at Liftoff SRL

https://www.linkedin.com/in/ericmelchor

Links to content here: 

OptiMonk: https://www.optimonk.com

Innovators Can Laugh Podcast: https://www.innovatorscanlaugh.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Most businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.

In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective.

But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing strategy should also be changing and evolving. 

So, how do you ensure your marketing strategy stays relevant and effective?

Today’s guest believes the key is to have a process in place. Having a process will help you make profits, not promises. It’ll help you avoid becoming overwhelmed by planning so you can focus more on your strategy’s effectiveness. Ready to learn more?

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Dave Wakeman, Principal of Wakeman Consulting Group, to talk about how to apply strategy to do business and marketing better. Dave highlights the powerful connection between your strategy and how you use marketing to fulfill your strategy.

In this episode, we discuss:

• The 3 Levels of Strategy: Choice, focus, and action.
• Strategies for creating long-term sustainability in your business, not just short-term wins.
• Why discounts are destroying your brand equity.
• How to get referrals without spamming your customers.
• The benefits of understanding the psychology of marketing.
• 3 ways marketers can embrace the future of marketing.

Remember, if you have a process in place, your strategy will work for you, not against you.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Dave Wakeman, Principal of Wakeman Consulting Group

https://www.linkedin.com/in/dwakeman

Links to content here: 

Wakeman Consulting Group: http://davewakeman.com

Email Dave: dave@davewakeman.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. 

Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.

In our conversation, we tackle key takeways, including:

🚀 Linda’s journey from subject matter expert to copywriting

👂Content vs Copywriting

📊 The Power of Conversion Copywriting

💡 How behavioral science plays a pivotal role in copywriting

Linda and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate using the right words to hit your marks.. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

Find out more about Linda:

https://www.linkedin.com/in/linda-melone/

www.thecopyworx.com

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Here at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue.

As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient marketing growth. It’s a simple formula, but it’s a constant learning process, right?

That’s why we brought in a B2B revenue expert who specializes in turning marketing spend right back into revenue. How? Through AI curated website experiences.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes the CRO of Mutiny, Julio Bermúdez, to share his top must-know insights on using website personalization as a sustainable, customer-centric marketing strategy.

In this episode we discuss:

• Mutiny’s strategy for reflecting the ICP visiting B2B websites with AI
• Tips on how to effectively serve customers to increase conversion and reduce acquisitions costs across their lifecycle
• Unique and novel ways B2B marketers are using Mutiny.
• How to use this technology to evolve segment conversion rates by ICP
• How generative AI is influencing the future of marketing and content creation.
• Why every business is becoming a recurring revenue business.

Check out these resources we mentioned during the podcast:

John Cutler: https://www.linkedin.com/in/johnpcutler

Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.nirandfar.com/hooked

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Julio Bermúdez, Chief Revenue Officer at Mutiny

https://www.linkedin.com/in/julio-berm%C3%BAdez-5713761b

Links to content here: 

Mutiny: https://www.mutinyhq.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.

Episode Highlights:

Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.

Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.

Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates to business value.

Competing in Saturated Markets: Learn strategies for smaller businesses to stand out against industry giants through tailored SEO tactics.

Key Takeaways:

Prioritize SEO strategies that directly contribute to revenue.

Invest in high-quality content that addresses specific customer pain points.

Target niche markets to attract highly qualified leads.

Conclusion:

Sam Dunning shares invaluable SEO strategies that focus on tangible business results. This episode is packed with actionable advice for businesses aiming to enhance their online presence and achieve sustainable growth.

Connect with Sam:

LinkedIn: www.linkedin.com/in/samdunning/

Podcast: Breaking B2B Podcast

Website: www.BreakingB2B.com

Connect with Leanne:

https://www.linkedin.com/in/leannedow/

www.Markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Julia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.

This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connecting like-minded sales professionals.

In this episode, you’ll hear about Julia’s unique approach to market research that is rooted in finding the human connection and having authentic conversations.

Julia’s vision for Hard Skill Exchange is to help top professionals learn from the best in the industry. Not the ones that necessarily get the most likes on LinkedIn or are household names but experts who really know what they’re doing in the realm of B2B. She shares her unabashed take on the state of B2B marketing today and details the pitfalls marketers typically fall into.

Another concept that has really taken the B2B industry by storm lately is Go-To-Market strategy and planning. It seems that everyone and their mother has GTM in their LinkedIn headlines. 

So who really is an expert? Julia, for one. As a true GTM leader who has been talking about this and crafted GTM strategies long before it was a hype word, Julia pulls back the cover, outlining what GTM should really be about..

In this episode of Markigy, Julia and Leanne discuss:

• How sales enablement and GTM have evolved throughout the years.
• The benefits of having deeper business and financial understanding
• What B2B marketing is lacking today compared to B2C.
• Addressing the gap between industry courses and expert advice for what is actually useful to drive meetings and sales.
• How to be a successful founder.

The actionable takeaways mentioned in this episode are:

• In market research, building relationships is all about human connection, not titles.
• Human centric marketing requires conversations with people, not just surveys.
• Taking more risks and being more fun in marketing is a huge opportunity in B2B.
• Prioritize actionable sales and customer success training over theory.

To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Join Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function.

We'll cover:

• The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not.
• How MOPs fits (or doesn't fit) within strategic organizations, and why it matters to leaders and marketers alike.
• Who should care about MOPs, and the value it brings to both growing companies and established enterprises.
• Real-world examples of how MOPs can elevate marketing efforts, streamline processes, and drive data-informed decisions.
• A forward-looking perspective on the future of MOPs and how it's evolving to meet new challenges in a fast-paced, tech-driven landscape.

Whether you're a marketing leader or just discovering MOPs, this episode provides essential insights into the systems, talent, and strategies needed for long-term success. Grab a coffee and join us!

Let's Connect!

Find Mike Rizzo at:

www.MarketingOps.com

https://marketingops.com/mopsapalooza24/?utm_source=Markigy+Podcast

https://www.linkedin.com/in/mikedrizzo/

Find Leanne At

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Joining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies 

Key Takeaways:

• The Shift from Engineering to Marketing: Neil takes us through his intriguing career transition, revealing how a solid technical foundation can lead to marketing innovation.
• Adapting to Market Dynamics: The only constant in marketing is change. Learn how Neil stays ahead, adapting strategies to meet evolving customer needs and market trends. This segment is a goldmine for marketers aiming to stay relevant.
• Insights for Aspiring Product Marketers: Neil shares invaluable advice on skills, mindset, and strategies for success, and differentiates between different types of product marketing. 

Today's conversation with Neil not only highlighted the interconnectedness of technical and marketing disciplines but also underscored the importance of adaptability and customer-centricity in crafting effective marketing strategies. Remember that the path to marketing mastery is paved with continuous learning, testing, and evolving. 

Stay Connected:

• Subscribe to Our Newsletter: Get exclusive insights, summaries, and resources delivered right to your inbox.  https://markigy.ck.page/ad2ef4f78e
• Leave Us a Review: Enjoyed the episode? A quick review wherever you listen to podcasts, but especially Apple,  helps more marketing enthusiasts find us and grow our community.

Find out more about Neil:

https://www.linkedin.com/in/neilpshah/

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Content co-creation has quickly become the strongest bridge between customer-centric companies and their customers.

Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value.

Podcasting has become one of the fastest growing mediums for content co-creation over the last few years.

While podcasters need expert guests, experts need exposure and a place where they can share their expertise… making podcasting the perfect way to foster collaboration that benefits everyone involved.

Sharing a message is what marketers do best, so why not use that skill to boost credibility and expand your and your guests’ networks?

If you’ve never worked with other content creators or been a guest on a podcast, you’re likely missing out on an amazing opportunity. You also might be missing out on new and potentially life-changing job opportunities!

If you're looking for opportunities to create stronger and more meaningful connections with your customers to create more wins for both sides, this episode is for you!

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Joseph Lewin, Director of Demand Generation at ProofPoint Marketing, to shine light on the power of podcasting and content co-creation.

In this episode we discuss:

• The benefits of collaborating through podcasting and content creation
• How co-creation can lead to new opportunities
• Tips and strategies for getting started
• The 1st step to starting a podcast & The benefits of hiring a podcast producer

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Joseph Lewin, Director of Demand Generation at ProofPoint Marketing

https://www.linkedin.com/in/joseph-lewin

Links to content here: 

Listen to The Strategic Marketer Podcast: https://thestrategicmarketer.sounder.fm

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisions

Here are three key takeaways:

1. Building Brand Trust:The importance of shifting from traditional lead generation to building long-lasting brand trust and authenticity, especially in complex industries like cybersecurity and data management.
2. Quality over Quantity in Leads: Why focusing on high-quality leads is more effective than chasing large numbers, and shares strategies to identify and nurture these valuable leads.
3. Role of AI in Human Connection: How AI can support marketing efforts without replacing the human touch, emphasizing the need for maintaining personal connections and understanding your audience.

Tune in to learn more about how to enhance your marketing strategies by focusing on genuine relationships and optimizing your efforts for maximum impact. Be sure to Like, Follow, Review and Subscribe!

Connect with Kerry:

• LinkedIn: https://www.linkedin.com/in/kerryguard/
• Website: https://mkgmarketinginc.com/

Connect with Leanne:

• LinkedIn: www.linkedin.com/in/leannedow/
• Website: www.Markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.

Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.

In our conversation, we tackle pressing topics, including:

🚀 Translating the needs and abilities of a big marketing department for startup success.

👂 Listening to customers to uncover their unspoken needs.

📊 Avoiding data myths and focusing on real, not perceived, competition.

💡 Succeeding in the current market landscape.

Brian and I dive deep into these areas, providing practical advice and real-world examples. Join us as we navigate the intricacies of strategic marketing without unlimited resources. 

Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

The right marketing strategy will show you that even the smallest teams can have great results and great ROI.

This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results.

You’re about to learn the best ways to build and execute a content marketing strategy, regardless of how big your following is. Marketers, get ready! It’s time to build your content pillars.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Sarah Noel Block, Content Marketing Strategist and CEO of Tiny Marketing, to talk about how to build effective and efficient content marketing for tiny teams with tiny budgets.

In this episode, we discuss:

• High-impact strategies for building a content engine
• How to get optimal results from your market research tactics, like social media polls
• What is a content pillar and why are they important?
• How to use content pillars to develop your content strategy and create content that can be repurposed across multiple channels
• Best ways to execute a pillar strategy with a small marketing budget
• Can pillar content marketing be used by any marketer?

If you have a tiny team and a tiny budget, executing a content marketing strategy can seem daunting… but it doesn’t have to be. The tips and tactics Sarah shares will make it so much easier! Just remember, start by finding out what your audience cares about and then figure out how you can teach them about their own problems.

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Sarah Noel Block, CEO of Tiny Marketing and Host of the Tiny Marketing Show

https://www.linkedin.com/in/Sarahnoelblock

Links to content here: 

Visit Sarah’s website: https://www.Sarahnoelblock.com

Check out the Tiny Marketing Show: https://www.Sarahnoelblock.com/tiny-marketing-show

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. 

Here are three key takeaways:

1. The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.
2. Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.
3. Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, and content syndication. Leverage your target audience by selecting reputable publications and platforms to ensure quality engagement and generate qualified leads.

Tune in to learn more about how to enhance your marketing strategies by focusing on genuine engagement and optimizing your efforts for maximum impact.

Connect with Frank:

• LinkedIn: www.linkedin.com/in/frankschieber/

Connect with Leanne:

• LinkedIn: www.linkedin.com/in/leannedow/
• Website: www.Markigy.com 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Joining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing. 

We explore:

• The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.
• The Role of Marketing in Creating Value: We investigate marketing's critical role in not just promoting but genuinely adding value to products and services for the 
• world
• Human-Centric Approach to Business and Marketing: Focusing on the importance of establishing meaningful connections in marketing strategies 
• Cutting Through the Noise with Simplification: How simplifying efforts to what truly resonates, aligning closer with core business objectives work
• Future of Marketing: Customer Focus and Business Goals

Tune into our discussion around the importance of fundamental values in marketing, the significance of a human-centric approach, and the necessity for marketers to constantly question the 'why' behind their actions to create genuine value. 

Stay Connected:

Leave Us a Review: Enjoyed the episode? A quick review wherever you listen to podcasts, but especially Apple,  helps more marketing enthusiasts find us and grow our community.

Find out more about Mellissa:

https://www.linkedin.com/in/melissammoody/

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

Resources mentioned:

https://nuttr.ee/

Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world By Derek Weeks

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

The problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck.

So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal customers.

A critical part of customer-centric marketing is communicating with your customers and receiving quality feedback. Just as we’re able to learn a lot from loyal customers, we can also learn a lot from leads that didn’t become customers.

It’s important for any marketing team, even PPC teams, to understand the power of direct customer outreach and how it can make or break your marketing strategy.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Andrew Harder, Senior Paid Media Manager at Webex Events, to talk about creating and capturing demand through direct customer outreach. 

In this episode, we discuss:

• Developing effective strategies for paid media marketing and customer outreach.
• Achieving marketing and sales alignment in a PPC strategy.
• How direct customer outreach can tangibly improve your marketing strategy.
• Why customer outreach may not work for every marketer.
• What should the future of marketing look like?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Andrew Harder, Senior Paid Media Manager at Webex Events

https://www.linkedin.com/in/andrew-harder-3b48134a

Links to content here: 

Webex Events: https://www.webex.com/events.html

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Why should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think…

Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with your team and customers. Ultimately, you’ll get better at creating marketing strategies that actually work.

Curious to learn more? Let’s dive deeper!

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Lauren Alexander, Head of Marketing at Neurohacker Collective, to share her expertise on the neuroscience of marketing.

In this episode, we discuss:

• Neuroscience as a marketing strategy
• What is neuroplasticity and how does that relate to marketing? Why should marketers care?
• How confirmation bias becomes a marketing issue
• 5 science-backed tips for overcoming blindspots in marketing
• Lauren’s concerns about the future of marketing and mental health
• Tips for optimizing your brain health and stimulating neuroplasticity

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Lauren Alexander, Head of Marketing at Neurohacker Collective

https://www.linkedin.com/in/laurenkayalexander

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.
This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.

During our conversation, we explore:

• Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.
• Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. 
• Navigating Challenges in a Startup Environment: Valuable insights into the realities of marketing within a high-stakes startup environment and the lessons learned from navigating such challenges.
• Exploring Future Trends in Marketing: The implications of recent tech industry layoffs and the increasing need for marketing strategies that are both creative and adaptable. The necessity of balancing innovation with practicality in both large corporations and startups, and how this balance will shape the future of marketing.

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Strategic Marketing. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.

Like, follow and subscribe to Markigy: The Science of Marketing Strategy

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

At its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers. 

There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment, and build trust with customers.

There’s much more that goes into executing a full-funnel demand generation strategy, so today, we’re going to break it down into bite-sized pieces with someone who’s very passionate about the process.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions, to talk about how to create a successful demand generation team and strategy for your brand.

In this episode, we discuss:

• What does a successful demand gen team look like?
• Aligning sales and marketing on the demand generation strategy.
• Characteristics to look for when hiring demand gen talent.
• Tamara’s framework for executing a full-funnel demand generation strategy.
• Why attribution is the biggest mistake made by demand gen marketers.
• Building trust with customers while generating demand for your brand.
• The role of revenue teams in the future of marketing.

If you’re looking to level up your demand generation, start taking action now. Align your sales and marketing teams, create transparency for customers, and focus on hiring great demand gen talent. Then, get ready to see results!

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Tamara Kitić Yarovoy, Director of Demand Generation at Vena Solutions & Angel Investor at MeliBio, Inc.

https://www.linkedin.com/in/tamarakiticyarovoy

Links to content here: 

Vena Solutions: https://www.venasolutions.com

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

As experienced marketers, you know that establishing a successful consulting business is no easy feat. However, Jessica Yarbrough has defied the odds by building a seven-figure empire on her expertise in assisting experts in offering high-value coaching, consulting, or training services.

With a background in business and marketing, she knows how to elevate personal branding, increase your career opportunities,and generate effective marketing approaches that truly resonate with customers.

Jessica believes that “If you actively build your brand on LinkedIn, you are creating future wealth.”

And since “organic growth”  doesn’t mean money grows on trees, we decided to sit down with Jessica to delve deeper into her strategies and ask for advice on how to grow as a marketer and entrepreneur. 

Join Leanne and Jessica on Markigy as they discuss how to:

• Bolster your personal brand and harness the power of LinkedIn as an entrepreneur.
• Cultivate meaningful relationships with high-value clientele for sustained triumphs.
• Reject spam-based tactics and focus on productive communication for impactful marketing.
• Harmonize your branding and messaging presence across all media for increased authenticity.
• Zero in on customer preferences to generate effective marketing approaches.

From bolstering your personal brand to cultivating meaningful relationships with high-value clientele, Jessica shares valuable insights on how to take your marketing game to the next level. 

Tune in to learn how to harmonize your branding presence across all media for increased authenticity and more.

To learn more about the science of Marketing strategy and the art of business, subscribe to Markigy with Leanne Dow-Weimer.

Learn more about Jessica and her business: https://bit.ly/joinexpertaccelerator

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

True leadership is about listening.

You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.

And that’s especially true at the startup stage — and doubly so when engaging in category creation.

That’s something our  latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring their full selves to the table, showing up authentically and honestly.

In this episode of Markigy, Crystal and Leanne discuss:

• How marketers can benefit from listening and learning
• The importance of value-alignment
• How to cultivate customer relationships and lead more effectively
• How to embrace customer stories and level up your marketing
• Why DEI builds stronger organizations
• The importance of defining “good” in the workplace

The actionable takeaways mentioned in this episode are:

• Listening to your customers and key stakeholders is the key to long-term success 
• DEI efforts aren’t just for show — it’s the secret to stronger businesses and better outcomes for everyone involved
• Smaller organizations need to capitalize on their nimbleness advantage

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Advertising Elasticity and Strategic Timing

Joining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.

Key Takeaways:

• Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.
• Strategic Timing for Advertising: Gain insights into why certain times of year can be more cost-effective than others beyond seasonality.
• Personalization and Data-Driven Marketing: We continue to look into best practices for attribution, hyper-personalization and shared learnings from attending a recent conference where these were the focus. 

Today's conversation with Branden highlights there are more nuanced metrics that impact our strategies and their effectiveness to consider. He emphasizes the importance of continuous learning and dedication to help stay adaptive, creating value for businesses and their customers. 

Stay Connected:

Branden Cobb:

www.marketingexec.us

https://www.linkedin.com/in/brandencobb

Leanne:

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/

www.markigy.com

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

In this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success.

During our conversation, we explore:

🚀 Translating Your Vision: Transform the abstract concept of your product or service into a compelling and meaningful value proposition that resonates with your audience.

💼 Navigating Investor Pitches: Insights on the highs and lows of pitching to investors. Discover common pitfalls to avoid and strategies to increase your chances of securing funding.

📊 The Formula: Dive deep into the unique formula RajNation uses to create Hype Decks that captivate and persuade. Learn how to approach it the right way to maximize its effectiveness.

💡 Fostering Creativity and Connections: Unleash the power of creativity to forge meaningful connections with your audience. RajNation sheds light on the art of building a music album that shares the journey of entrepreneurism.

Tune in to this episode and supercharge your startup marketing strategies with Markigy, the Science of Marketing Strategy. Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable tips and inspiration to help you succeed.

Check out the Album!

GOAT To Market streaming everywhere 

Apple Music: https://music.apple.com/us/album/sancerrely-yours/1705485144?i=1705485255 

Spotify: https://open.spotify.com/track/5XjINB4ppQl48puZXTp03M?si=ab2cd1a49eda4296

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Being a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.

Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis. 

Andrew brings 15 years of experience in advising Series A to E companies on how to get to growth. He has built and led global teams of up to 20 people across North America and Europe, and managed global expansions.

Along the way, Andrew has gathered a wealth of knowledge and actionable insights on all things B2B marketing.

He joins Markigy to unpack this all. Let’s get into it.

So, you landed that new role. You’re joining the company, it’s day one. What do you do? 

According to Andrew, two things: Ask the questions nobody else is and build rapport with people who matter.

Why? After the first 30 days, you’re expected to start delivering results, so use the first month to build relationships with the C-level and other key stakeholders across the organization.

Understanding the business, competitors, the organization, and the challenges is paramount. That allows you to see what others don’t, start suggesting changes that will lean on insights, and deliver results. 

Andrew knows a thing or two about this and how it helps marketers jump off the hamster wheel of completing tasks to shift towards a more strategic way of working.

But that’s not all, Andrew also has a lot to say on the subject of soft skills in marketing. And what a fascinating take that is.

In this episode of Markigy, Andrew and Leanne dive deep into the following topics:

• Why the first 30 days are essential for success (and what happens after that!).
• Weaving your personality into your professional life.
• Real-life case studies of shifting marketing strategy on-the-fly.
• How to approach personal branding the right way.

The actionable takeaways mentioned in this episode are:

• Relationship building is your first task in a new marketing role.
• Question how things are done early-on. Be curious!
• You can’t market a product or service without a compelling narrative.
• Don’t go too granular if you don’t have the resources to execute.

To learn more subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

Having trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…

The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.

In this episode, we discuss:

• Dreamdata’s approach to data-driven marketing strategy.
• Why benchmarking is so impactful for marketers.
• What obstacles or mistakes do marketers encounter when developing a data-driven strategy?
• Why UTM codes and best practices are a bigger blindspot than you think.
• Which marketing channels should we prioritize first?
• When is attribution and data collection not effective?

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow

Meet the Guest:

Steffen Hedebrandt, CMO & Co-Founder of Dreamdata

https://www.linkedin.com/in/steffenhedebrandt

Links to content here: 

Visit Dreamdata’s website: https://dreamdata.io

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media. 

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Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved

There is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.

Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.

He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways to close them.

In this episode of Markigy, Clark and Leanne discuss:

• How to test your marketing with surprising and clever strategies
• The dangers of cramming your ICP in too small a box.
• The importance of marketing to the practitioner and not just the C-suite.
• Dark social and learning the cold, hard truth about your brand.
• Customer data and how to use it.
• The number one question every marketer needs to ask themselves.

The actionable takeaways mentioned in this episode are:

• You need to test your marketing the same way you test security.
• Market as much to the end-user as you do to the key decision maker. 
• The future of marketing is brand.
• Go beyond what your customer thinks and learn how they think.

To learn more subscribe to Markigy: The Science of Marketing Strategy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e

Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved