Marketplace Academy (Sharetribe)
Explore every episode of Marketplace Academy
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 29 Apr 2022 | S01E08: How to communicate your marketplace value proposition | 00:12:09 | |
The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.
Learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com! | |||
| 06 Apr 2022 | S01E03: How to choose the right marketplace business model | 00:16:41 | |
The Practical Guide to building an online marketplace is written by Christobal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:
Find more content about building a marketplace at www.sharetribe.com/academy/.
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| 17 Jan 2023 | Bonus: Weave SEO into your marketplace right from the start with Michael Caldwell (Petworks) | 00:42:24 | |
Sharetribe’s Head of Content Mira and marketplace founder Michael Caldwell discuss what sets marketplaces apart from other websites in terms of SEO. In the late 1990s, Michael founded GigMasters (now The Bash), a platform for musicians to find paying gigs, and is currently the founder and CEO at Petworks, a marketplace for pet-related services. Michael shares what he has learned from his decades-long experience with both marketplaces and optimizing them for search engines and why it’s important to bake SEO into your marketplace from the start.
The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/ Petworks: https://www.petworks.com/ | |||
| 16 Aug 2022 | S02E03: Why raise venture capital for your marketplace – and why not | 00:19:31 | |
Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard. Article available at: Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy Sources and further reading: Pre-Money Valuation. Will Kenton, Investopedia VC Math. Homan Yuen, Hackernoon "Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy Shooting for an IPO? Take These Steps Now Before It's Too Late. The First Round Review Pro Rata. Will Kenton, Investopedia Airbnb and the Unintended Consequences of 'Disruption'. Derek Thompson, The Atlantic Studies are increasingly clear: Uber, Lyft congest cities. Steve Leblanc, National Post Venture Deals. Brad Feld and Jason Mendelson, Whiley Toyota partners with Getaround on car-sharing, Darrell Etherington, TechCrunch Electrolux and Karma introduce a smart fridge to reduce food waste. Electrolux Group The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products! | |||
| 23 Dec 2022 | Bonus: SEO can drastically improve a marketplace’s bottom line with Mike van der Heijden (Portal Ventures) | 00:42:13 | |
In this episode of the Marketplace Academy Podcast, Sharetribe’s Head of Content Mira interviews Mike van der Heijden, founder of Portal Ventures. They talk about the challenges and opportunities of marketplace SEO. Portal Ventures is an SEO agency that specializes in marketplaces. They’ve worked with marketplaces like Flippa, Fresha, and Luxury Escapes and invest in marketplaces through Portal Ventures Capital.
The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/ Portal Ventures: https://portal.ventures/ SEO tools mentioned in the episode: | |||
| 06 Apr 2022 | S01E06: How to validate your marketplace idea before building the platform | 00:18:25 | |
The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:
Learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com! | |||
| 10 May 2022 | S01E11: How to build your marketplace supply | 00:18:57 | |
The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format.
Looking to build a marketplace of your own? Visit www.sharetribe.com! | |||
| 06 Feb 2023 | Bonus: Having clear user journeys helps your marketplace SEO with Gregory Edwards (BlueArray) | 00:33:18 | |
For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK. Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that’s pleasing for both your audience and search engines.
The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/ Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe Start your own marketplace at: https://www.sharetribe.com/ BlueArray: https://www.bluearray.co.uk/ BlueArray Academy: https://www.bluearrayacademy.com/ Follow Gregory on Twitter: @GregoryE_seo | |||
| 20 May 2022 | S01E14: How to measure your marketplace's success | 00:20:31 | |
The Practical Guide is a series of articles about how to start your own marketplace business by Christóbal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at:
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| 13 May 2022 | S01E12: How to launch your marketplace | 00:20:03 | |
It is chapter twelve of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at:
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| 22 Nov 2023 | S03E02: Opportunities and challenges of marketplace SEO | 00:17:59 | |
How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. Article available at: Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy Sources and further reading: What Crawl Budget Means for Googlebot, Google Search Central Spam policies for Google web search, Google Search Central Duplicate content: Causes and solutions, Joost de Valk, Yoast How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy How to turn your marketplace into a community, Cristóbal Gracia, Marketplace Academy Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast SEO experts to follow: Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/.
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| 24 Mar 2022 | Trailer: Marketplace Academy Podcast | 00:01:17 | |
Do you have a great marketplace idea but don’t know where to start? Are you inspired by the sharing economy? Do you want to learn about all things marketplace? If yes, this podcast is for you. It walks you through what you need to know as a marketplace founder, from starting your business to funding strategies and platform design.
Sharetribe builds marketplace software and creates marketplace content to help founders create, run, and grow their online marketplace platforms. | |||
| 06 Dec 2023 | S03E04: Keyword research for marketplaces | 00:26:02 | |
This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy. Article available at: Keyword research for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading: How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter The Advanced Guide to Keyword Clustering, Tom Casano, Moz Domain Authority, SEO Learning Center, Moz Long-tail Keywords: What They Are and How to Get Search Traffic From Them, Tim Soulo, Ahrefs Blog Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs, Patrick Stox, Ahrefs Blog Experts to follow: Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies. Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow. SEO tools mentioned: The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/.
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| 17 May 2022 | S01E13: How to find the best marketplace growth strategies | 00:18:59 | |
The Practical guide is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. Article available at:
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| 25 Mar 2022 | S01E01: What you need to know before starting your marketplace business | 00:14:22 | |
This is chapter one of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and is written by Christóbal Gracia and Juho Makkonen. Article available at:
Video: How design thinking transformed Airbnb from failing startup to billion-dollar business, First Round Capital
Learn more about building a marketplace at Marketplace Academy.
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| 06 Sep 2022 | S02E06: How to fund your marketplace without giving up equity | 00:11:32 | |
In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing. Article available at: Further reading on non-dilutive funding: Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options. Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter. Sources: Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley Bank What Is the Difference Between Debt and a Loan? James Chen, Investopedia Founder Toolkit 🧰 - Non-Dilutive Funding. Alex Macdonald, Alex’s Newsletter What we invest in. Calm Company Fund The Vast Majority of Venture Dollars Go to White Male Founders, Report Finds. Francesca Billington, dot.LA Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland v3 terms, Indie.vc Shared Earnings Agreement. Calm Company Fund 7 Benefits Of Income Share Agreements For Founders. William Stringer, Crunchbase News Small business lenders: Business grant foundations: Revenue-based investors: The Considered Directory: directory of investors by Esme Verity Founder Toolkit by Alex Macdonald is also a great resource. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products! | |||
| 06 Apr 2022 | S01E02: How to find a great marketplace idea | 00:19:23 | |
The Practical Guide is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at:
You can learn more about building a marketplace at www.sharetribe.com/academy/.
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| 03 May 2022 | S01E09: How to help your customers find what they’re looking for | 00:24:01 | |
It is chapter nine of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.
Learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com! | |||
| 06 May 2022 | S01E10: How to design your marketplace transaction flow | 00:22:37 | |
The Practical Guide to building an online marketplace is written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace.
Article available at:
Global payment methods guide, Adyen
Learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com! | |||
| 27 Apr 2022 | S01E07: How to build a Minimum Viable Platform | 00:20:35 | |
It is chapter seven of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at:
You can learn more about building a marketplace at www.sharetribe.com/academy/.
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| 09 Aug 2022 | S02E02: How to bootstrap your marketplace | 00:18:49 | |
In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping". Article available at: Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy Sources and further reading: How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast! How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy. Real businesses. Indie.VC Do things that don’t scale. Paul Graham Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy. How I built a bootstrap marketplace. Mike Williams, Marketplace Academy Ramen profitable. Paul Graham How to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast! AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains. List of software tools mentioned: Sharetribe Flex: low-code marketplace software Instapage: landing page builder Webflow: landing page builder Typeform: form and survey builder Airtable: database management Calendly: booking and time management Zapier: automation The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/.
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| 30 Aug 2022 | S02E05: How to crowdfund your marketplace | 00:18:33 | |
Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding. Article available at: Sources and further reading: Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland Two-sided: Lessons from building Kickstarter with Charles Adler. Sharetribe Platform cooperavitism. Platform Cooperativism Consortium What are community shares? Ethex Percentage of successfully funded Kickstarter projects as of April 2022. Statista Crowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, Forbes Cycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, Forbes Rinse and repeat – An interview with Daan Weddepohl. Thea Sørvig Østbye, Marketplace Academy Crowdfunding pages of campaigns mentioned: The Octopus Club’s Crowdcube campaign Peerby’s OnePlanetCrowd campaign The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products! | |||
| 06 Apr 2022 | S01E05: How to define your marketplace pricing | 00:19:49 | |
The Practical Guide to building an online marketplace is a series of articles about how to start your own marketplace business by Christobal Gracia and Juho Makkonen, available in Marketplace Academy. This podcast brings you the content in audio format. Article available at:
Read more about marketplaces at www.sharetribe.com/academy/.
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| 13 Dec 2023 | S03E05: Keyword-targeted content marketing for marketplaces | 00:21:56 | |
In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work. Article available at: Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading: Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal An update to how we generate web page titles, Google Search Central Blog What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation 63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog Experts and companies to follow: The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/.
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| 29 Nov 2023 | S03E03: Technical SEO for marketplaces | 00:35:37 | |
This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. Article available at: Technical SEO for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading: Technical SEO, The Beginner's Guide to SEO, Moz SEO Learning Center, Moz Technical SEO, Ahrefs Blog Technical SEO, Semrush Blog What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog How to Create an XML Sitemap (and Submit It to Google), Joshua Hardwick, Ahrefs blog Canonical Tags: A Simple Guide for Beginners, Joshua Hardwick, Ahrefs blog Google Explains How to Use Headings for SEO, Roger Montti, Search Engine Journal Google Search Central documentation, Google Search Central 50% of web traffic comes from mobile, Think with Google How & Why Accessibility Matters for SEO, Ruth Everett, Search Engine Journal Faceted Navigation: Best Practices for SEO, Natalie Hoben, Search Engine Journal Google: Self-Referencing Canonicals Are Not Critical, Matt G. Southern, Search Engine Journal When To Use Rel Canonical Or Noindex …Or Both, Roger Montti, Search Engine Journal 9 Breadcrumb Tips to Make Your Site Easier to Navigate, Caroline Forsey, Hubspot Blog Advanced Technical SEO: A Complete Guide, Search Engine Journal Websites and organizations to follow: Experts to follow: Himani Kankaria is the founder of Missive Digital, a company that offers content-driven organic marketing services for B2B, SaaS and IT companies. Carie Fisher is an accessibility and UI expert and consultant, and founder of A11yTalks. SEO tools mentioned: The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder! | |||
| 06 Apr 2022 | S01E04: How to discourage marketplace leakage | 00:16:18 | |
This is the fourth chapter of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christobal Gracia and Juho Makkonen.
You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com! | |||
| 24 May 2022 | S01E15: How to build trust in your marketplace | 00:26:18 | |
It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen. Article available at:
Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System, Paul Resnick & Richard Zeckhauser Network Effects Aren’t Enough, Harvard Business Review 9 Reasons Why You Shouldn’t Trust Online Reviews, Time Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer Violated: A traveler’s lost faith, a difficult lesson learned, Around the World and Back Again Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan On Safety: A Word From Airbnb, TechCrunch
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| 27 May 2022 | S01E16: How to turn your marketplace into a community | 00:20:33 | |
The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content! Article available at: How to turn your marketplace into a community, Christóbal Gracia Sources and further reading: PaulCamper’s community-building playbook for marketplaces, Marketplace Academy Two-sided Podcast, Sharetribe Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista How to build trust in your marketplace, Marketplace Academy How to find the best marketplace growth strategies, Marketplace Academy Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy Three reasons why marketplaces fail (and how not to), Marketplace Academy The Fascinating Psychology Behind the Yelp Elite Program, CMX Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired The Power Of Online Communities, Neil Perkin Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch Brick by Brick: A free guide to building awesome communities, Sacha Greif How Reddit Got Huge: Tons of Fake Accounts, Vice Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics, This Week in Startups
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| 23 Aug 2022 | S02E04: How to raise venture capital for your marketplace | 00:17:14 | |
How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace. Article available at: Sources and further reading: A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One Ventures All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the Crowd The Marketplace Funding Napkin 2018 🚀. Julia Morrongiello “Make your marketplace unit economics work,” says Fabrice Grinda. Mira Muurinen, Marketplace Academy How Much Money To Raise. Fred Wilson, AVC The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy. Venture Deals. Brad Feld and Jason Mendelson, Whiley The Backstage. A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy. Blogs to follow: AVC by Fred Wilson Fled Thoughts by Brad Feld Both Sides of the Table by Mark Suster Venture capital funds mentioned: | |||
| 20 Dec 2023 | S03E06: Link building for marketplaces | 00:25:50 | |
Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace. Article available at: Link building for marketplaces. Mira Muurinen, Marketplace Academy Sources and further reading: Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine Journal Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine Roundtable How to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace Academy How to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace Academy How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcast A Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blog Shoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro Blog Spam policies for Google web search, Google Search Central Google Analytics and the GDPR, Cookiebot Mira’s favorite SEO resources: Professional’s Guide to SEO, Moz SEO tutorial video series, Ahrefs Whiteboard Friday video series, Moz SEO Insights, BlueArray BlueArray Academy, Blue Array Domain authority checkers: Ahrefs Website “Authority” Checker Moz Free Domain Authority Checker Tools: HARO, Help A Reporter Out SEO experts to follow: Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field. Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content. Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference. Carie Fisher tweets about a broad range of website accessibility topics and best practices. Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO. Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO. Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify. Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy. Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events. Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company. Amanda Natividad writes insightfully about content marketing and audience research. Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging. Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/.
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| 02 Aug 2022 | S02E01: Complete guide to marketplace funding | 00:17:05 | |
How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions. Article available at: Sources and further reading: The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products! | |||
| 30 Jan 2024 | Bonus: Introducing the new Sharetribe | 00:09:15 | |
Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex. On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over 900 votes. Thank you so much for your support!
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| 15 Nov 2023 | S03E01: Marketplace SEO – The complete guide | 00:18:59 | |
This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge. Article available at: Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy Sources and further reading: How results are automatically generated, Google Search Here’s What We Learned About Organic Click Through Rate, Brian Dean, Backlinko How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy How to build your marketplace supply, Juho Makkonen, Marketplace Academy How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter SparkToro Blog, SparkToro Whiteboard Friday video series, Moz SEO tutorial video series, Ahrefs Semrush Blog, Semrush SEO experts to follow: Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow. Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content. Areej Abuali is the founder of the Women in Tech SEO community and writes about technical SEO and inclusivity in the SEO field. A list of SEO tools to consider: Google Search Console helps you measure your site's search traffic and performance. Google Analytics is a free tool to track and report website traffic. Screaming Frog is an advanced SEO audit tool. Ahrefs, Moz, and SEMRush are the leading SEO SaaS platforms. Google’s Lighthouse is an open-source, automated tool for improving the quality of web pages. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/.
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