Marketing With Empathy® (Sarah Panus)

EP 34. Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-community-based-marketing-ceo-sue-frech-vesta-episode-34/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 17. Sarah and influencer expert guest, Kelly Olexa from Lumanu and The Kelly O Show, discuss: What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/micro-nano-influencer-marketing-kelly-olexa-episode-17/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 28. What’s the insight that helps shape a story and solve your consumer's problems? VP of Communications & PR at Shutterfly, Jennifer joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful Company. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-data-to-tell-a-story-shutterfly-jennifer-george-caligiuri-episode-28/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares more about the brand’s Emmy-nominated reality series: Small Business Revolution. What’s next, learnings and measurement. VIEW SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/part-2-bts-of-deluxes-emmy-nominated-brand-reality-series-amanda-brinkman-deluxe-corp-episode-47/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/ SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8 Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to feel happier, healthier & fulfilled in your job? Running yourself ragged? Feeling like you need a pick-me-up? Guest and wellness coach, Mark Mohammadpour, specializes in helping communications professionals like you.  Mark talks about how he lost more than 150 lbs, and gives actionable and inspiring advice to help you nourish your success by being happier and identifying your purpose.  Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 51. Align your purpose and your paycheck with a storytelling model. Brand story strategist, TEDx speaker coach and Entrepreneur, Shereese (Reesy) Floyd and Sarah discuss how using storytelling in difficult conversations can lead to action and better connections. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/align-your-purpose-your-paycheck-shereese-floyd-episode-52/  SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP. 40 Sarah’s advice to reduce content bottlenecks and silos between internal teams. Try these four things for better communication, synergies and results. BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/4-ways-for-better-content-sharing-between-teams-episode-40/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 8. What makes good brand storytelling? Thrive Global's Director of Creative Strategy, Kavita Lokchander joins Sarah to discuss: the roots of good brand storytelling; how to reach your consumer; connecting the value of your video brand storytelling efforts to the brand's bottom line; how to tell if an idea is right for your brand; what helps trigger creative inspiration for Kavita, and a mistake she's learned from. Read show notes: https://www.podpage.com/marketing-with-empathy/blog/roots-of-good-storytelling-thrive-global-kavita-lokchander-episode-8/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/managing-influencer-marketing-and-becoming-more-influential-yourself-gordon-glenister-ep-107-108/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 31. SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/using-seo-to-inform-brand-storytelling-ovative-group-nick-noble-episode-31/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a  LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 123. Marketing and business leaders lack the time, skills and people to get their content done well. Host, Sarah Panus outlines what Marketing With Empathy® will cover this year + where she’s been the last two months. So, you can learn ways to improve your brand’s content strategies to drive better business results.  If you're a marketing or business leader seeking actionable strategies to enhance your content marketing efforts, this is the podcast for you.   SHOW NOTES: xx    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9        Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 124. Networking can feel awkward and hard. Guest and author, Kurt Schmidt, shares advice from his book, The Little Book of Networking, to help you grow your career one conversation at a time. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/be-a-better-networker-advice-from-kurt-schmidt-episode-124/ SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 125. Quickly explain what you do in a way that attracts more customers.  Do you or others in your company fumble through explaining what you offer? Most brands start talking all about themselves first, which is wrong. Host, Sarah Panus explains what a one-liner is; why it’s useful; who it’s good for; and how to craft and perfect yours to generate curiosity and get potential customers to say "tell me more".   SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/write-a-one-liner-for-more-impact-episode-125/   SARAH’S ONE-LINER WORKSHOPS: https://www.kindredspeak.com/one-liner-workshop     (FREEBIE) Content Marketing Hourglass Funnel PDF from Sarah Panus  https://sarahpanus.myflodesk.com/hourglassfunnel    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 126. It’s really hard to create a movement. But, the Hallow app is giving us a masterclass in how to create a movement infused with rich storytelling. Host, Sarah Panus reverse engineers the brilliant content planning behind Hallow’s wildly popular Pray40 challenge, with callouts to think about for your own brand challenges.    SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/hallow-apps-pray40-content-brilliance-episode-126/   (QUIZ) READY TO IMPROVE YOUR CONTENT STRATEGY?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    MWE SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling and content pros trying to figure it out like you at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 127. Social media marketing is powerful, but frustrating to always keep up with. So how can you use it to attract more leads? And if you're looking for time efficiencies, how can you get your social planning unstuck in just one hour a week? Guest, Karlyn Ankrom answers both of these questions, and she joins host. Sarah Panus, to share several examples of brands doing a great job of having fun with social to drive engagement. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/social-5-steps-to-attract-more-leads-get-unstuck-in-1-hour-a-week-episode-127/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results. https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 129. Guest expert, Ian Baer joins Sarah Panus to talk all things Gen Z. This generation doesn't shop for things -- they shop for inspiration and this is often found across some really novel areas that require an empathetic marketing strategy. As they grow to become America's dominant generation, understanding the emotional difference in trends, culture and tech will separate brands that success with this demographic from those that fail. What you need to know... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/genz-doesnt-buy-things-they-buy-inspiration-ian-baer-sooth-episode-129/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 130. Understanding what your customer needs from you emotionally is a NOW thing. Ian Baer from Sooth returns for part 2 conversation around the new AI-data engine that can quickly give your company its empathy secret weapon to unlock the formula for an emotional connection to your brand. Increasing customer value 4x, and loyalty by an average of 20 months. These insights are a content marketers dream.    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/this-ai-data-engine-is-your-brands-empathy-secret-weapon-ian-baer-sooth-episode-130/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 94. Behavior economics expert, Siena Dexter from Smashbrand, shares current trends in consumer shopping behaviors; and, how storytelling plays a role in product packaging to help ensure our products are a best seller off the shelf now and in the future. How these things can help predict retail behavior at point of sale, ultimately helping you connect with your customers to achieve business goals.  (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab   VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/behavior-economics-predict-shopping-trends-product-packaging-episode-94/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 95. Quizzes! Online business growth strategist and trained quiz funnel expert, Helen Munshi, explains how to create quiz funnels to help attract new leads, engage existing customers, and gain incredible data insights to inform your brand storytelling content.    (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab   VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quizzes-to-attract-engage-customers-helen-munshi-episode-95/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 128. You’re not a mind reader so it can be hard knowing what your customers want from you. A neuroscience approach to understanding the 4 drivers and 5 barriers behind why people buy (or don’t buy) from you.  Director of Data Insights for Alpha-Diver, Mary Mathes joins to help you think about ways you can better understand your customers and potential customers. What is the context around how their human brain is responding to make decisions about what they will or won't purchase from you?    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/decoding-consumer-buying-behaviors-mary-mathes-alpha-diver-episode-128/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 96. *EDITED RERUN* How can you merge journalism and marketing to create better, more authentic, videos people don't want to skip? Heidi Collins, former national TV news anchor, turned corporate video storyteller describes that sweet spot between journalism and marketing = JournoMarketing™. Tips to make compelling video stories that still feel natural and genuine; which brands are doing it well; and how best to structure a team with a focus on JournoMarketing™. (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab   VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/video-storytelling-from-national-tv-anchor-turned-corporate-storyteller-heidi-collins-episode-96/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 97. Blend psychology and research with marketing to get deeper insights on your consumers, and empower your brand storytelling marketing efforts. Take the guesswork out of what to create. Guest expert, and Sprocket founder and President, April Seifert Ph.D helps companies understand their consumers even better, and then translate research findings into tangible action steps.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/do-this-to-gather-deeper-consumer-insights-april-siefert-episode-97/     (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 98. How do you smash organizational silos to improve your storytelling marketing results? By creating an integrated content calendar. CEO of Annum, Patty Radford Henderson is on a mission to solve this top issue identified by CMOs.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/smash-organizational-silos-w-integrated-content-calendar-episode-98/  (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling strategists: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 131. Being a marketer is hard. Matt Banker joins host, Sarah Panus, to share a behind-the-scenes of his company's very successful niche mastermind program for accounting firm owners. How you can use this same approach to engage and grow your career, your team's skills, or your customer's engagement! How it works, what's the content plan, timing, mistakes to avoid... SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/niche-masterminds-for-growth-engagement-matt-banker-episode-131/     FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 99. Emmy winner, author of "Lights, Camera, Impact" & video expert, Tony Gnau of T60Productions, shares how to create more engaging corporate videos. Three core videos every company needs; tips to develop a video strategy to get alignment from others; and how to make better (less boring) testimonial videos. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/title-tony-gnau-episode-99/    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   JOIN MWE Slack community: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 100. How six different brands use storytelling. Sarah’s favorite conversations with brands that demonstrate the power of leaning into brand storytelling, having faith in the process, and truly marketing with empathy. Shutterfly, TD Bank, Sleep Number, Deluxe, 3M, and Red Wing Shoe Co.    (free) JOIN Marketing With Empathy's Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-6-brand-storytelling-examples-from-last-2-years-episode-100/    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 101. How can you infuse more empathy into your storytelling content this year? How do you try to better understand what your audience is thinking or feeling? Sarah shares four of her favorite empathy specific snippets from the last 100 episodes, to help you better connect with your audience, heart to heart and mind to mind. Hear from Rob Volpe, Kavita Lokchander, Laura Larios and April Seifert.   (free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-4-empathy-convos-from-last-2-years-episode-101/    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 102. Influence vs. Influencer Marketing. Do you currently use or want to use influencers in your storytelling plans to attract new and repeat customers? The reality is many marketers still think about influencers wrong, and they're missing the huge landscape of opportunities to influence their audiences. Sarah shares her favorite influence marketing conversations from the last two years to help you define the best way you should be using influencers. (free) JOIN Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/top-influence-marketing-episodes-from-last-2-years-episode-102/    (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 103. You do a lot. As someone working in the content marketing space, you can't do great, creative storytelling work if you're personally not feeling your best. Right? Today's episode is part four of our 100 episode celebration, and recaps 5 of Sarah's favorite personal self-care guest tips from the last two years. What you deserve to know about your body, so you can lean into your God-given talents with joy each and every day.  SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/5-top-personal-care-tips-for-marketers-from-last-2-years-episode-103 (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 132. [Part 1 of 3 quiz mini-series]  BTS of Sarah’s first quiz creation journey and how she’s integrating into her content strategy. What Sarah learned from her “Quiz Coach”: defining audience segments; crafting engaging questions; which quiz platform she recommends; and upcoming quiz expert guests. Take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.  FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-you-can-learn-from-sarah-panus-first-quiz-episode-132/  SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 104. Four video experts share examples of brands doing video storytelling well. A look back at the last 100 episodes, and top video brand mentions including: ToysRus, Ecolab, Nature Valley, Harvard Business School, Milwaukee Tool Company, J.Crew, Marriott, HP and AirBnB. Are you looking for ideas to improve your company's video storytelling content? This is the fifth and final part of the show's 100th episode five part series look back. SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/video-experts-share-9-brands-doing-storytelling-well-episode-104/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 105. Time management is a skill you can improve. Success and stress don't have to go hand in hand. Secret to crossing things off your to-do list, how to reduce distractions to make the most of your time, and setting boundaries at work. Useful time management strategies and hacks to implement for all content marketers from time management coach, Anna Dearmon Kornick.  SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/time-management-hacks-for-marketers-ep-105/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 106. 3 frameworks to help you discover yourself & make better career and life decisions. Brian Ondrako, is an expert on helping people make decisions and navigate to just get started. Your Toolbox of Knowledge; COMPASS Framework which includes auditing the people you surround yourself IRL and virtually; and the Feel Framework to map your short-term goals.      SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/better-decisions-discover-yourself-w-these-frameworks-brian-ondrako-ep-106/      (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e      Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 134 - [Part 3 of 3 quiz mini-series]  Create quizzes that generate thousands of ready-to-buy leads. Sarah chats with her Quiz Coach, Helen Munshi, to clarify key quiz funnel aspects you need to remember when making your own branded quizzes as part of your content marketing strategy. Get Helen’s free video training below. + Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ for actionable tips to help improve your company’s content at link below.    Get Helen’s Free Quiz Video Training to get thousands of ready-to-buy leads at https://helenmunshi.lpages.co/css-the-qa-opt-in-to-lightbulb-sarah-panus/ .      Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/branded-quiz-tips-quiz-coach-helen-munshi-episode-134/       SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 107. Advice for working with influencers from international expert and author, Gordon Glenister. Why we follow certain influencers over others. The benefits of influencers beyond social media. Gordon’s favorite influencer tools and platforms. An example of employee influencer marketing. What makes the most successful campaigns; and how to invest in influencer marketing during budget cuts.   SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/managing-influencer-marketing-and-becoming-more-influential-yourself-gordon-glenister-ep-107-108/   (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the SUPER model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free!    SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creating-superfans-brittany-hodak-ep-109/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 133 - [Part 2 of 3 quiz mini-series]  Josh Haynam, Co-Founder & CEO of the popular quiz platform, Interact, joins Sarah to share ideas of how to use quizzes to advance a variety of things across your business. + Interact’s new AI quiz maker. Don’t forget to take Sarah’s new “Are you Ready to Improve Your Content Strategy”? QUIZ (hosted on Interact) for actionable tips to help improve your company’s content at link below.    Try Interact for Free Using Sarah's Link: https://get.tryinteract.com/wwxwhr49v40i   Take Sarah's FREE QUIZ: Ready to Improve Your Content Strategy?   Discover which content makeover will boost your brand's success! Take this 40-second QUIZ to find your "home" makeover show match and get a content makeover plan to help you attract customers & drive better business results.  https://www.tryinteract.com/share/quiz/65c650923a654f0015bbd704      SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/quiz-interact-josh-haynam-episode-133/       SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day.    SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-storybrand-clarifies-marketing-messages/     (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 111. Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.     SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-mistakes-to-avoid-when-creating-content-marketing-strategy-episode-111/    (FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more internal support for the content marketing work you do/want to be doing.     SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/boost-internal-support-for-companys-content-joe-pulizzi-episode-112/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s).  SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/summer-content-insights-for-adults-college-students-kids-the-elderly-episode-113/   (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 114. Marketing and Sales teams don't always communicate as well as they could, resulting in unnecessary stress, missed expectations, and lack of buy-in. Sales expert, Brooke Greening unpacks tips to build better relationships between sales & marketing teams. You need successful marketing to get the leads you need. You also need effective sales teams to get the sales you need. As a content marketer, here's how you can bridge the two better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/build-stronger-bonds-between-sales-and-marketing-brooke-greening-episode-114/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 115. Wondering what to talk about in your content? How to look for insights yourself? Sarah shares this Agents of Change podcast interview with host Rich Brooks discussing how to use SEO to inform your editorial content calendar, so you feel better armed to incorporate SEO, empathy and data insights into your content calendar planning. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-seo-informs-your-editorial-calendar-agents-of-change-episode-115/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 26. Alyssa Greve, Director of Digital Content Marketing at Cambria Surfaces, joins Sarah to discuss ways to tell stories across Pinterest and IGTV; two powerfully visual platforms. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/cambrias-pinterest-igtv-alyssa-greve-episode-26/ INSTAGRAM: https://www.instagram.com/iamsarahpanus/    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your career/life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/embrace-the-suck-vulnerability-failure-courage-tips-from-3-experts-episode-36/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 116. Your audience is busy, and tunes you out —UNLESS — you talk about how you help them solve a problem they need help with. Host, Sarah Panus shares a quick tip about making your customer the hero in content (instead of your company) to drive better content results. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab       SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/make-your-customer-the-hero-episode-116/    (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 117. Have you crashed like Sarah does in this real-life story? Sarah Panus shares what helped her, so you can check in with your own body and see if you need to plan some rest to function better. SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/permission-to-rest-sometimes-episode-117/      (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 119. 42.5 million Americans have some form of disability and most marketers aren’t optimizing their content to ensure its accessible. Tune in to get a lesson on how to make your digital written, video, audio, and photo content more accessible from expert, Aaron Page. Aaron’s also blind and gives us the inside scoop on the top mistakes company make when he's trying to access their content – including a listen to what his screen reader sounds like when reading a webpage.    SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/119-making-content-accessible-for-disabilities-aaron-page-allyant/    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 120. Looking to move up the marketing ladder within your company? Guest, Nancie McDonnell Ruder, author of the book "How Senior Marketers Scale the Heights" & owner of Noetic Consultants discusses the blend of art and science in marketing, and how embracing both can lead to new heights of success. She introduces the Noetic Art and Science assessment, a tool she created to help marketers navigate this blend and address gaps in their professional growth and career development. + insights on the role of empathy in marketing; the challenges organizations face in branding and people management; and the importance of curiosity and overcoming fear in embracing learning.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-senior-marketers-can-soar-by-balancing-art-science-nancie-mcdonnell-ruder/   JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    READ FULL TRANSCRIPTION: https://app.castmagic.io/share/0110238e-c983-491f-9ce9-f14065f4a463 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 7. What is influencer marketing & why does it matter? Are influencers right for your brand? Sarah explains her 6 Categories of Influencers, and deep-dives into Social Media Influencers. Sarah discusses: Why anyone who influences your audience is an influencer. Which brands social media influencers are and aren't right for. Qs to ask to understand who your audience engages with. 2 mistakes Sarah's made selecting social influencers. Influencer marketing stats to help answer if influencer marketing is effective. Show notes: https://www.podpage.com/marketing-with-empathy/blog/are-social-influencers-right-for-your-brand-episode-7/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 121. What do you offer your customers who aren't YET ready to buy from you? Do you have a strong transitional call to action? A strong freebie of incredible value that you can use to capture leads and then nurture them over time so you stay top of mind with them when they're ready to buy. Why you need this, and examples of freebies to help you generate leads.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/121-use-freebies-transitional-ctas-to-get-leads/   (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9    JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab     READ FULL TRANSCRIPTION: https://app.castmagic.io/share/c47d268b-545d-470e-8e4c-3ce2b0e59ef7 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 122. You're driven, but are you unknowingly self-sabotaging yourself? Break through mental barriers to achieve success. When it comes to work or personal goals, do you want it or really WANT it? How to shift your mindset for success. Sarah shares the tough observation from her husband that resulted in her own success epiphany, and realization that she's been making excuses the last 13 year when it comes to her wellness journey. Listen to see if you're doing the same thing in your life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/uncover-your-hidden-sabotage-how-to-shift-your-mindset-for-success-episode-122/     JOIN SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab           (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 23. What are you doing to advance your skills & stay competitive? Why feeling “too busy” isn’t doing you any favors, and a helpful way to quickly help your brand storytelling strategy work. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/too-busy-think-about-this-episode-23/ BRAND STORYTELLING BLUEPRINT COURSE: https://sarahpanus.podia.com/brand-storytelling-blueprint SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

SP. 43. Sarah walks you through her favorite content brainstorming technique which you can do solo or with a team to generate oodles of content ideas, quickly. SIGN UP FOR FREE MIND MAPPING VIDEO TUTORIAL from Sarah: www.kindredspeak.com/favorites BRAND STORYTELLING ACADEMY: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 5. Empathy isn’t high-level fluff. Using an empathy-filter helps your brand storytelling perform better to drive stronger engagements and bottom-line business results. The importance of using empathy in your brand storytelling to make an impact. In this episode we discuss the definition of empathy (it’s more than you think); discuss nostalgia marketing examples; misconceptions about empathy; and how SEO can give you great empathy insights. Show notes: https://www.podpage.com/marketing-with-empathy/blog/whats-an-empathy-filter-and-how-it-helps-business-results-episode-5/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 25. VP of Media and Digital Activation at Sleep Number, Lisa Bailey, goes down memory lane with Sarah to discuss their brand storytelling evolution the last 10+ years. Together, Sarah and Lisa have worked with Sleep Number more than 32 years combined! ALL sorts of juicy goodness. How Sleep Number makes mattresses engaging. SHOW NOTES: https://blog.kindredspeak.com/sleep-number-episode 25 SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices

In case you missed it, listen to replay of Sarah Panus’ Brand Storytelling webinar. Discussing why EFD is a BFD; the 5 Essentials Every Brand Storytelling Blueprint Needs; and details about Sarah’s new online course, Brand Storytelling Blueprint. BRAND STORYTELLING BLUEPRINT™ COURSE: https://sarah-panus.mykajabi.com/brand-storytelling-blueprint SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 49. The Marketing With Empathy brand storytelling podcast is 1-year old! Sarah recaps her learnings, insights and yes, a blooper you don’t want to miss at the very end! LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/ SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e CONNECT WITH SARAH ON SOCIAL: https://www.linkedin.com/in/sarahpanus/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 53. Replay of Sarah’s discussion with Susan Frech on the Community Powered Marketing podcast. Sue and Sarah dig into how to humanize your brand to reach and engage more people through storytelling. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/humanize-your-brand-through-storytelling-susan-frech-episode-53/  (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

TD Bank’s Head of Content & Digital Platforms joins Sarah to share a behind-the-scenes look at their new TD Stories content site, and brand podcast journey. BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/bts-of-td-bank-stories-site-podcast-chad-mitchell-episode-42/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 29. Is influence marketing right for your brand? Part 2 of Sarah’s influencer marketing series, Sarah shares more about one of her six categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/ways-to-use-customers-in-your-influence-marketing-plans-episode-29/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a  LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/handwritten-notes-re-imagined-for-digital-age-david-wachs-episode-37/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 33. Can you actually have a productive brainstorm with others, in only 4-minutes? Sarah recaps a technique she read about in Harvard Business Review. How to do it, and when to use it. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creativity-the-4-minute-brainstorm-episode-33/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 118. Should you create a white paper as part of your content marketing plans? How? When's the right time to create one? What's the difference between a white paper and an ebook? Are they still relevant? What do the best white papers have in common? White paper expert, Jessica Mehring from Horizon Peak Consulting joins Sarah to evaluate.    SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab         SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/breaking-down-white-papers-jessica-mehring-ep-118/       (FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9     Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah shares 8 actionable tips to keep you and your content team engaged to retain and attract top talent during this time of the “Great Resignation”. 4 tips for YOUR career + 4 tips for your DIRECT REPORTS. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-tips-to-keep-your-content-team-engaged-during-great-resignation-episode-39/ BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 2. Today we dig into “how to leverage emotional storytelling to save lives” with Ryan Pena, who leads paid digital and social media at non-profit, Be the Match. This is a helpful episode for all my nonprofit marketers out there, or if you have a CSR initiative you’re communicating. But even if you don’t work with a nonprofit—keep listening, because there’s lessons to be learned for any content marketer who wants to more emotionally connect with their audience and drive ACTION. Show notes: https://www.podpage.com/marketing-with-empathy/blog/can-emotional-brand-storytelling-save-lives-ryan-pena-be-the-match-episode-2/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 50. Entrepreneur and Author, Lisa Gerber, joins Sarah to discuss how purpose-driven leaders can fuel their work by putting themselves out there through storytelling. + A peek into Lisa's new book. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/from-so-what-to-so-funded-how-nonprofits-use-storytelling-lisa-gerber-episode-50/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/ SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 44. M.M.LaFleur's Brand Editor, Caitlin Abber, joins Sarah to share the inside scoop on their high-quality email newsletter and The M Dash digital magazine/blog. Best-in-class brand storytelling examples you need to know about. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/blog-email-storytelling-excellence-mmlafleur-caitlin-abber-episode-45/ LEARN ABOUT BRAND STORYTELLING ACADEMY®: https://sarahpanus.podia.com/ FREEBIE: 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 20. Energy Engineer, Caroline Milton from The Transformation Table, joins Sarah Panus to discuss habits to help increase your energy levels to help you thrive in your career and personal life. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-increase-your-energy-levels-caroline-milton-episode-20/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 13. Why and how you can add video to your organization’s communications toolkit. Sarah's conversation with video storytelling expert & coach, Mary Knox Miller of Harvard Business School/ owner of maryknoxmiller.com. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/non-profit-video-storytelling-tips-mary-knox-miller-episode-13/ LINKEDIN: https://www.linkedin.com/in/sarahpanus/    3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/selling-your-brand-story-through-your-employees-chris-wallace-innerview-episode-35/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining Sarah is Heather Cmiel, APR, Global Marketing Communications Strategy Lead at 3M. Heather unpacks her years of experience at 3M, past agencies and organizations to share the idea that empathy and storytelling means you have to bring your most authentic self to work every single day. View show notes: https://www.podpage.com/marketing-with-empathy/blog/why-being-authentic-with-yourself-makes-you-a-better-brand-storyteller-3ms-heather-cmiel-episode-10/ Learn more about your ad choices. Visit megaphone.fm/adchoices

There are more people trapped in slavery today than any time in history. Marketing & Creative lead, Brittany Baker, joins Sarah to discuss the intersection of storytelling to honor the survivors and drive donor action. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/storytelling-to-end-slavery-human-trafficking-ijm-episode-38/ DONATE: https://www.kindredspeak.com/donate INSTAGRAM: https://www.instagram.com/iamsarahpanus/    SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9 Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 18. Sarah shares eight of her favorite e-newsletters. What she likes about each of them, and how you can sign up if any sound interesting and creativity-inspiring to you. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-newsletters-for-creative-inspiration-episode-18/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 30. Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/why-and-how-to-use-storytelling-on-your-website-corrie-myers-episode-30/ LINKEDIN:  https://www.linkedin.com/in/sarahpanus/ SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a  LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

What Sarah learned from the repurposing content test she did while pausing new podcast content for two months to spend more time with her kids. This episode recaps learnings (good and bad), implications and next steps. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/what-i-learned-during-summer-podcast-content-test-episode-45/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/ FREEBIE: 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 15. Can replacing the words you use improve your mood, reduce stress and increase productivity? Sarah shares advice on how to rephrase your words to have more positive outputs in life.  SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/power-of-the-words-we-use-episode-15/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e LEARN MORE https://www.kindredspeak.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 21. Wondering what else you can do to better organize and plan your brand storytelling strategy? Sarah Panus shares advice and insights after extensive research/experience across content marketing roles. JOIN the Brand Storytelling Blueprint mini-course waitlist at www.kindredspeak.com/waitlist SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/9-ways-to-think-like-a-brand-editorial-director-episode-21/ 3 ways improve content strategy this year: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 27. Functional Practitioner, Victoria Franca teams up with Sarah to discuss something you may not know about—but should. Sarah’s mineral health journey and the impact on your health and ability to thrive in your career. SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/are-your-mineral-levels-holding-you-back-in-your-career-victoria-franca-omne-wellness-episode-27/ INSTAGRAM: https://www.instagram.com/iamsarahpanus/    SIGN UP FOR BRAND STORYTELLING INSPO & ADVICE: https://view.flodesk.com/pages/5f9184db1a71cda59eef778e LEARN MORE at www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

There are so many reasons brand storytelling is valuable to your business. Sarah outlines six factoids you can bring up at work in this quick, info-packed episode. BRAND STORYTELLING ACADEMY: www.kindredspeak.com/apply SHOW NOTES: SIGN UP FOR SARAH'S BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/60959df4391ebed2fea9a20a WORK WITH SARAH: www.kindredspeak.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 1 – Deluxe Corp. Chief Brand and Communications Officer, Amanda Brinkman, shares what it took to create their Emmy-nominated reality series now in its 6th season. + Advice for brands, team structures. VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/part-1-bts-of-deluxes-emmy-nominated-brand-reality-series-amanda-brinkman-deluxe-corp-episode-46/ LEARN ABOUT BRAND STORYTELLING ACADEMY™: https://sarahpanus.podia.com/ SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER: https://view.flodesk.com/pages/6161f93cc71e8685f1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you trust your intuition or gut? Or, are you finding yourself second guessing yourself more than you like? Well-being and leadership coach, Holly O'Hanlon, joins us on this episode to share wisdom about how to tap into your intuition to lead an authentic life. We cover what it means to actually life authentically. How to quiet your inner voice. What stops us from speaking up or sharing our creative ideas, and how to evaluate things as a third-party observer.  Show notes: https://www.podpage.com/marketing-with-empathy/blog/tap-into-your-intuition-to-lead-an-authentic-life-episode-6/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 54. When did weird become an insult? Sarah shares her review of the book “Get Weird” by CJ Casciotta, and why brands and professionals need to embrace their weird to stand out in a good way.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/get-weird-to-excel-this-year-book-review-episode-54/ (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 60. Inside peek at how a brand storytelling strategist outlines her own company's 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/sarahs-3-brand-storytelling-pillars-episode-60/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 61. Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/taking-imperfect-action-closing-creative-gaps-tj-walsh-episode-61/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 62. You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/movement-exercise-advise-for-desk-workers-paul-levitin-episode-62/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/    Learn more about your ad choices. Visit megaphone.fm/adchoices

Self-care isn't selfish. It's necessary if you want to remain healthy and thrive in life. Ellen Leonard, CEO, Wellness Coach, Stress Management Consultant, Professor, Ayurvedic Practitioner and Podcaster, joins Sarah to share actionable advice to help you work on your own health and self-care.   Read show notes: https://www.podpage.com/marketing-with-empathy/blog/business-leaders-how-to-prioritize-your-health-self-care-ellen-leonard-episode-9/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 55. How are you leveraging CSR and PR relationships to advance influencer marketing results? Sarah shares the final two categories of influence marketing brands can leverage + offers questions to help your brand understand your influencers.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/influence-marketing-how-to-leverage-csr-and-pr-episode-55/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 56. More people are trapped in slavery today than any time in history. How Sarah’s teaming up to support nonprofit International Justice Mission’s rescue and recovery efforts. And how you can help for $6. With IJM guest, Marketing Director, Brittany Baker.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/help-end-child-trafficking-with-6-brittany-baker-ijm-episode-56/   DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022        SUBSCRIBE TO BRAND STORYTELLING NEWSLETTER:  https://view.flodesk.com/pages/6161f93cc71e8685f183c63e  Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 57. Increase client retention, referrals, and sales by learning trauma sensitive marketing and sales techniques from nervous system coach and consultant, Laura Larios. Good for leaders, employees, teammates, and results.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/3-components-of-trauma-sensitive-marketing-with-laura-larios-episode-57/   DONATE TO IJM WITH SARAH HERE: https://ijm.donordrive.com/participant/Sarah-Panus-2022          (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 58. What are the 5 steps of empathy and how do they apply to your business and personal life? Author and CEO, Rob Volpe joins Sarah to break down cognitive and emotional empathy.    VIEW SHOW NOTES:  https://www.podpage.com/marketing-with-empathy/blog/5-steps-to-empathy-with-rob-volpe-episode-58/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 59. Sought after speaker, author, TEDxalumnus, and creative studio owner, CJ Casciotta, joins Sarah to dive deeper into his book and real-life business results he’s seen helping teach businesses to embrace their “weird”.     VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/think-weird-to-improve-business-cj-casciotta-episode-59/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 63. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/the-roi-of-being-a-nice-leader-dave-delaney-episode-63/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 64. Should your brand have a podcast? Is the podcast audio space oversaturated? Sarah shares recent podcast growth and user stats + the potential your brand has to engage your customers 20+ minutes every week.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/benefits-of-having-a-brand-podcast-episode-64/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 65. Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/presentation-secrets-of-steve-jobs-episode-65/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 66. Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-to-create-a-killer-powerpoint-presentation-emily-hall-episode-66/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 67. TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/tiktok-marketing-for-business-austin-armstrong-episode-67/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 68. How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/use-social-to-drive-lower-funnel-conversions-hannah-acosta-episode-68/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 69. Your customers are influencers. How the company, ManyChat, taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/customers-as-an-extension-of-your-marketing-team-anna-tutckaia-episode-69/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/   Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 70. Sarah breaks down blog content marketing. How to think about the value of your company’s blog. Ways to scale and repurpose blog content. Your blog’s role in the attracting and engaging clients, and examples of things she’s done as the Editor-in-Chief of a brand blog.    VIEW SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/blog-content-marketing-strategy-ideas-episode-70/   (free) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e     JOIN PRIVATE SLACK COMMUNITY for MWE LISTENERS: https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab LEARN ABOUT BRAND STORYTELLING ACADEMY® group training program: https://sarahpanus.podia.com/  Learn more about your ad choices. Visit megaphone.fm/adchoices