Marketing Tips (Marketing Tips)
Explore every episode of Marketing Tips
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 13 Jan 2025 | 2. How to Leverage Influencer Marketing in the Software Industry | 00:23:43 | |
Ever wonder how to create marketing campaigns that truly resonate with your audience? In this episode of Marketing Tips, host Ryan Atkinson welcomes Rutger Verhoeven, CMO at smartocto, to discuss the power of user needs in marketing. smartocto is revolutionizing editorial analytics, helping content creators craft smarter, more engaging stories. Rutger shares insights into webinars, AI-powered tools, and how to market with precision to drive engagement and sales. Learn how to structure marketing for 2025, leverage influencer partnerships, and implement webinars that deliver high ROI. This episode is packed with actionable tips to help CMOs and marketers stay ahead of the curve. What You'll Learn in This Episode:
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| 03 Jan 2025 | 1. Two Ways to Get your Small Marketing Budget to generate 10x+ ROI | 00:22:21 | |
What if you could elevate your marketing game without spending a fortune? In this episode of Marketing Tips, host Ryan Atkinson sits down with Nina Stolpestad, the CMO at Domos, to uncover the secrets behind driving impactful campaigns with minimal budgets. Nina shares her journey from agency life to leading marketing at a fast-scaling SaaS company, and how she’s leveraging creative strategies like webinars and LinkedIn content to build thought leadership and drive sales. Nina breaks down her approach to 2025 marketing planning, how to involve cross-functional teams, and why focusing on trust-building over hard sales is the key to sustainable growth. Plus, she reveals Domos' unique strategy of running webinars on independent domains to boost credibility and engagement. If you're a startup CMO or marketer looking to generate big results on a scrappy budget, this episode is packed with insights and actionable tips you won't want to miss. What You'll Learn in This Episode:
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| 20 Jan 2025 | 3. THIS Positioning Exercise Will Make your Company MILLIONS in 2025 with Sjoerd Handgraaf | 00:29:11 | |
In this episode of Marketing Tips, Ryan Atkinson sits down with Sjoerd Handgraaf from Sharetribe to discuss the importance of context in positioning, especially for marketers in the marketplace and SaaS space. Sjoerd shares insights on how companies, particularly those in B2B SaaS, need to tailor strategies based on their unique context and challenges. Key Takeaways: - The Importance of Context in Marketing Strategy - Adapting Strategies from B2C to B2B - Understanding Your Unique Positioning - The Three Attempts at Solving the Same Problem - Positioning as a Long-Term Effort Time stamps: 00:00 Introduction to Marketplace Challenges 03:13 Leveraging Podcasts for Brand Building 05:54 Content Marketing Strategies from Podcasts 08:58 Understanding Marketplace Dynamics 12:03 The Importance of Positioning in Marketing 14:59 Effective Marketing Strategies for Startups 17:57 Building a High-Performance Team 20:54 Navigating Client Relationships 24:00 Key Takeaways for New Marketing Leaders 26:54 Conclusion and Resources Subscribe to MarketingTips for more expert advice on crafting effective marketing strategies and positioning. | |||
| 27 Jan 2025 | 4. A Content Marketing Strategy That Will Take you From $0 to Hero with Chuck Moxley, CMO at Blue Triangle | 00:23:55 | |
Ever wondered how some companies go from a blip on the radar to industry giants seemingly overnight? In this episode of Marketing Tips, Ryan Atkinson dives into the genius behind such success stories with Chuck Moxley, a marketing powerhouse who's been a six-time SaaS CMO and worked with brands like Chick-fil-A and Pepsi. Chuck shares his no-BS strategies for scaling SaaS companies, creating marketing that stands out, and leveraging content (hello, podcasts!) to establish long-term dominance. If you’re ready to revolutionize your marketing game, this episode is your blueprint. 🔥 What You’ll Discover: Fake It Till You Make It (The Right Way): Learn how to “punch above your weight” and make your company look like a million bucks—even when it’s not. Why Different Beats Bigger: How embracing bold, irreverent marketing can help you compete with giants like Google and Apple. Podcast Goldmine: Why podcasts aren’t just content—they’re the ultimate long-term marketing play. Plus, Chuck’s formula for turning a podcast into a content-generating machine. Ungating Done Right: The surprising way ungating your content can lead to better leads and lower costs. Future-Proof Marketing: Chuck’s take on the next big B2B marketing trend (hint: it’s all about relevance).Time Stamps: 00:00 Introduction to Marketing Tips Podcast 00:49 Meet Chuck Moxley: Marketing Veteran 01:28 Strategies for Scaling SaaS Companies 03:45 Punching Above Your Weight in Marketing 06:44 The Power of Podcasting in Marketing 15:27 Ungating Content: A New Approach 20:48 Future Trends in B2B Marketing 23:21 Conclusion and Contact Information 🛠 Resources You Can’t Miss: Chuck’s Website: ChuckMoxley.com Chuck’s Book: An Audience of One – Free Chapter or grab it on Amazon. The Frictionless Experience Podcast: Learn more about how Chuck uses podcasts to build brand authority.💥 Actionable Takeaways: Start Your Podcast: Use it to amplify your expertise, build credibility, and create endless content. Ungate Your Content: Build trust by giving value first—your audience will thank you. Think Long-Term: Stop chasing quick wins; focus on creating meaningful connections with your audience. | |||