Marketing That Works (Danielle R. Harris)

Winter break is the perfect time to step back from your usual routine and tackle the marketing projects you’ve been putting off.

In this episode, Danielle R. Harris is sharing three projects that will set you up for success in the new year. All without taking over your holiday.

Whether you’ve got a few hours or a few days, these marketing strategies are designed to help you:

Refine your messaging so it speaks directly to your dream clients. Set up systems that make marketing easier (and less stressful). Know what content positions you as the go-to expert in your niche.

These projects aren’t about doing more, they’re about doing the work that will get you the clients you want.

Watch The Replay of the Workshop: Create A Marketing Plan You'll Stick With and Love in 2025

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

Are you stuck spinning your wheels in your business? Whether you’re over-researching, constantly jumping between strategies, or hesitating to take the next step, these habits could be holding you back from real progress. 

In this episode of Marketing That Works, Danielle R. Harris dives into the three common habits that stall progress in marketing and business growth.

What You'll Learn in This Episode:

• How gathering endless information can lead to overthinking and inaction, and what to do instead.
• Why switching strategies too quickly sabotages success, and how to stick with a plan long enough to see results.
• Recognizing when perfectionism and procrastination are holding you back, and how to take small steps to push forward.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

Networking is one of the most tried and true ways to connect with people - find visibility, and get new clients.

So, in this episode, Danielle R. Harris breaks down the benefits of doing in-person networking events and how to prepare to get the most out of them.

Here are the networking platforms mentioned in this episode.

• Meetup.com
• Network After Work

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

In this episode, Danielle R. Harris breaks down a powerful three-step framework to help coaches and business owners learn how to become so in tune with their audience that they'll think you're reading their minds!

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Shame believes in you. I know sounds weird.

This episode is taken from a guest episode Danielle R. Harris did on Wholehearted Coaching: The Podcast. The episode shows how feelings like shame often have something to teach us. And getting to the next level in your business often requires you listening to what it has to say.

The Episode Covers:

• How shame acts as a protector (even when it doesn’t feel that way).
• Why reframing your relationship with shame can lead to self-trust and growth.
• Practical steps to stop letting shame drive your actions.

When you start to see shame not as something to avoid but as something to understand, you open the door to bold, authentic growth in life and business.

Learn About Wholehearted Coaching with Shirin Eskandani

• Instagram
• Wholehearted Coaching Certification
• Wholehearted Coaching: The Podcast

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

You already have a framework that gets results for your clients - even if you don't see it yet.

In this episode, Danielle R. Harris shows why coaches often don't recognize their own valuable frameworks, and how to start using yours to attract more clients.

We're breaking down the three reasons coaches think they don't have frameworks:

• You don't have a branded or cute name for your process
• You think everything you do for clients is custom
• You can't see how what you do is so different from everyone else.

Plus, learn how to start using your framework to attract more of your ideal clients, even if you've struggled to articulate your process before.

Download the free Coaching Framework Guide mentioned in this episode to uncover the framework you're already using.

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

In this episode, Danielle R. Harris explains the concept of identity framing and how it can significantly increase sales for online coaches.

Danielle explains how addressing the multiple identities of your potential clients in your content can make your marketing more specific, relatable, and compelling.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

If you're feeling like your marketing isn't working and you haven't had a client in months, it's usually because of four things. In this episode, Danielle R. Harris discusses the four areas of marketing you need to focus on and how you can use that to turn around your business today.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Are you a service provider struggling to attract ideal clients consistently?

In this episode, Danielle R. Harris breaks down why the typical marketing advice misses the mark for service providers like VAs, designers, consultants, and agency owners.

More importantly, get a step-by-step framework to start inserting yourself in the right communities and relationships to land bigger businesses excited to invest in your elite expertise.

In this episode, you'll learn:

• The core reason coaching strategies fail for service providers
• How to define your perfect, revenue-ideal client right now
• Tactics to research and connect with partners serving your target audience
• Ways to get visible through collaborations, guest speaking, and targeted events
• A system for consistent marketing efforts that attract high-value inquiries

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

In this episode, Danielle R. Harris explains why sitting down to create content can feel difficult, even when you have ideas right in front of you. After listening, you'll learn the three reasons why creating feels hard and practical tips when you find yourself struggling to create marketing content.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Are you feeling stuck in your business?

As business owners, we all know how incredible it feels to be in a flow, making progress, and seeing results. But life happens. Whether it’s a family emergency, illness, or burnout, something always seems to throw us off track, leaving us feeling like we’ve lost all our momentum.

In today’s episode, Danielle R. Harris talks about how to regain that momentum when life inevitably gets in the way. Danielle shares a story from a client who who went from being on fire in her business to feeling stuck after getting sick. Through her journey, we’ll dive into how we can lose momentum, why it feels so frustrating, and—most importantly—how to get it back quickly.

After listening to this episode, you'll walk away with practical exercises that will help you get unstuck and stay committed to your momentum, no matter what interruptions come your way.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

For coaches in their first couple years of business, it's tempting to think you need a full curriculum before you can really promote your coaching. You see other coaches with their extensive workbooks, video modules, and fancy templates. And you start believing that's what you need for your business to take off.

But you don't need to pause marketing your coaching while you create more resources. What you need is a clear framework that showcases the value you already provide.

In this episode, you'll learn:

• Why creating more resources isn't the answer (at least not yet)
• How to turn your natural coaching style into a clear framework
• Three ways frameworks help you attract more clients without extensive resources
• Why clients will pay for your coaching even without a full curriculum

Submit your questions for the special Q&A Episode

Want to learn how to create your own coaching framework? Download the free guide.

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

Owning your thought leadership is the first step to creating powerful messaging that grows your business.

In this episode, Danielle R. Harris breaks down why positioning your thought leadership as "spicy" doesn't serve you and how to take ownership of your opinions --without disclaimers.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Ever wonder why you feel you can sell your offer so effortlessly in a 1:1 conversation but are completely stuck when it’s time to create content?

In this episode, Danielle R. Harris is diving into what makes one-on-one chats flow and how to channel that same energy into your content to attract dream clients without overthinking.

The Episode Covers

• Why 1:1 Conversations Feel Natural
• The Disconnect in Content Creation
• How to Make Content as Easy As Conversations

When you tap into the same conversational energy you bring to one-on-one chats to creating content, it becomes less about “what should I say?” and more about “how can I show up for my audience the way I do in real life?”

To learn more about how the marketing and messaging program The Blueprint can help you make creating content as easy as having 1:1 conversations, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

Do you feel drained trying to market your business and attract clients? Every step feels like a struggle, but you’re determined to keep going. You might be on the brink of burnout.

In today’s show, Danielle R. Harris is joined by Nikkei Lamodi, a certified coach who shares her insights on recognizing the signs of burnout, its impact on your business, and practical strategies to reclaim your passion without compromising your success.

In this episode, you’ll discover:

• How to recognize the signs of burnout and its impact on your business and marketing.
• How to create a sustainable work-life balance that supports your mental health.
• Strategies to re-energize your marketing approach while staying aligned with your goals.
• How to identify what truly matters to you and your business as you navigate challenges.

Stop denying burnout and learn how to reclaim your passion and transform your relationship with work and marketing.

Follow Nikkei

⁠Instagram⁠

⁠TikTok⁠

⁠Podcast⁠

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, ⁠CLICK HERE⁠ to book a call.

You can get even more Marketing That Works in your inbox by ⁠signing up for the weekly newsletter⁠.

Follow on Instagram at ⁠@Danielle.R.Harris⁠.

In this episode of Marketing That Works, Danielle R. Harris speaks with client Isabella Sanchez Castañeda about the work we did inside the one-on-one marketing and messaging program, The Blueprint.

In this episode, we discuss:

• Tapping into your marketing instincts rather than being prescribed a rigid formula
• Navigating the emotional rollercoaster of launching a new offer for the first time
• Finding the courage to sell at elevated price points by dialing in her messaging
• The unexpected mindset work involved in successful marketing beyond just strategy

Follow Isabella

• Podcast
• LinkedIn
• Instagram

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Who doesn't want their marketing to work faster and get better results?

In this episode of Marketing That Works, Danielle R. Harris shares how doing 100 burpees completely changed her perspective on getting faster results in business - and reveals exactly how you can start seeing faster results too.

In this episode, you'll learn:

How mindset blocks are secretly adding "minutes" to your progress Why simple tracking systems speed up your success The power of celebrating small wins (and why most people skip this) Three essential skills that accelerate your marketing results"

⁠Watch The Replay of the Workshop: Create A Marketing Plan You'll Stick With and Love in 2025⁠

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

As you grow and expand your business, it only makes sense that you'll need to make investments and hire people. But how do you know if you're making a purchase because it's what you actually need or because something caught your eye?

Danielle R. Harris explains the questions you should ask yourself when considering a new investment and how to know if you're making a good buying decision.

In this episode, you'll learn:

• The 6-month business vision plan,
• What happens when you're unclear with your vision
• How to recognize if your investments are strategic or not,
• How to be financially prepared for your business needs

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Does it ever feel like you’re pouring your heart into your marketing, but your ideal clients still don’t seem to notice?

You’ve nailed your product or service, but somehow your messaging just isn’t clicking with the people you want to attract. If this sounds familiar, this episode is for you.

In today’s show, Danielle R. Harris is breaking down three key reasons your ideal clients might not realize your marketing is directed at them. It’s not just about the words you’re using – it’s about aligning your messaging with what they truly care about, so they can finally see that you’re talking directly to them.

In this episode, you’ll discover:

• The subtle shifts that can make your marketing speak your clients’ language.
• Why your content could be the missing piece to building trust and connection.
• How to bridge the gap between what you think your clients need and what they’re actually looking for.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

When looking to grow your audience and get more leads who are ready to buy. Figuring out how many times you're posting shouldn't be the first question you ask.

In today's episode, Danielle R. Harris shares what you need to do to have the visibility you need to grow your audience.

Danielle breaks down...

• How to leverage guest podcasting to grow your audience
• Why speaking at events and in group programs is essential
• How to use collaborations to grow your audience and get leads

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

As we look ahead to 2025, it's crucial for coaches to reflect on their progress and realign their marketing goals. In this episode, Danielle R. Harris explores how to recommit to your marketing strategy by embracing a new identity.

You'll discover practical steps to create an identity-based strategy and the importance of support systems in maintaining your commitment.

In this episode, you'll hear:

Understanding the cycle of recommitment and burnout. Crafting an identity that supports your goals. Practical questions to guide your strategy. The role of peer groups and coaching in staying committed.

⁠Watch The Replay of the Workshop: Create A Marketing Plan You'll Stick With and Love in 2025⁠

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

In the intro to this podcast, you hear, "Some Marketers Chase Fads; I believe in mastering the fundamentals."

But what does that even mean?

In today's episode, Danielle R. Harris is going to break down the fundamentals, what fads are, AND how to see the difference -- so that you can create a stronger foundation in your marketing.

In this episode, you will learn:

• The difference between marketing and sales,
• What are marketing fads versus marketing fundamentals,
• The three elements that help business owners create good marketing

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. CLICK HERE to join.

Follow Danielle R. Harris on Instagram: @Danielle.R.Harris

As we reach the halfway point of 2024, it's crucial for coaches to reflect on their progress and realign their goals. In this episode, Danielle R. Harris breaks down four essential questions every coach should ask themselves to get their business back on track and set themselves up for success in the second half of the year.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Hey, you're listening to Marketing that Works.
Marketing That Works is the podcast for the business owner who wants to move their brand forward so they can bring in more sales and clients.
I'm Danielle R. Harris, and I am bringing you what I know from more than 12 years of experience in traditional and online marketing. I have created marketing strategies for businesses of all sizes, from multi-million dollar corporations to early-stage online businesses.
And through this podcast, you will learn how using your story to communicate your expertise will help you grow your revenue.
Remember, some marketers chase fads, I believe in mastering the fundamentals.

Are you marketing your business legally?

In this episode of Marketing That Works, Danielle R. Harris is joined by Yasmine Salem Hamdan, an award-winning entrepreneur and intellectual property business attorney, to talk about essential legal considerations for coaches and service providers.

In this episode, you’ll discover:

• How to make sure your marketing promises are legally sound and align with what you can deliver.
• Strategies for protecting your unique frameworks and methodologies from infringement.
• What to do if your offerings overlap with those of your coach or mentor and how to differentiate yourself while respecting others' intellectual property.

Learn how to ensure your marketing is not only powerful but also legally protected.

Yasmine Salem Hamdan is an award-winning entrepreneur and intellectual property attorney based in Dallas, Texas. She is the founder of Coachesandcompany.com, a platform offering accessible legal solutions and contracts to help entrepreneurs protect their ventures and secure their financial futures.

Free Legal Checklist

Website

Instagram

Threads

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

The story you choose to tell about your business is about communicating what your audience needs to hear to build trust with you and take action toward solving a problem they have.

In this episode, Danielle R. Harris walks you through her process of building a brand story. You'll learn the three parts of the story process and how it’s used to build a strategic story that attracts dream clients.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Frustrated that your business isn't growing, although you've done all the right things?

In this episode, Danielle R. Harris dives into the final step of her Look, Listen, Act framework: "Act." Discover how taking targeted action can help you move past the plateau and speed up your marketing results.

Here’s what you’ll learn:

• Why taking proactive steps can be crucial when you've exhausted all other options
• Practical ways to gather the missing information you need to drive your business forward
• How to act intentionally to gain clarity and achieve faster results in your marketing efforts

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris. https://www.instagram.com/danielle.r.harris/

Are you accidentally using jargon that confuses and alienates your potential coaching clients?

In this episode, Danielle R. Harris shares why using overly complex language and too much coaching/industry jargon can actually repel potential clients instead of attracting them. Danielle shares examples of coaches unknowingly using terms that confuse their audiences.

Most importantly, get practical tips on how to simplify your messaging to start connecting with more coaching prospects in a clear way they understand.

In this episode, you'll learn:

• The dangers of using jargon in your coaching marketing
• How to identify confusing lingo you may be using
• A simple test to filter your messaging
• The benefits of simplifying your communication

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Are you constantly feeling like you should be further along in your coaching business? Like every piece of content needs to prove something?

In this episode, Danielle R. Harris breaks down how this pressure is actually stopping you from getting clients and what to do about it.

You'll learn:

• How feeling behind shows up in your marketing (and why it's holding you back)
• The three ways pressure manifests when trying to market your business
• A simple 30-day exercise to release the pressure and start seeing results
• How to shift your focus from proving worth to building momentum

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience,CLICK HERE to book a call.

And if you need help getting unstuck in your business,book A 90 Minute Momentum Call

Want more Marketing That Works?Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at@Danielle.R.Harris

Do you ever wonder how you're supposed to market your business when it feels like the world is falling apart?

In this episode, Danielle R. Harris breaks down how to keep showing up for your business while honoring your values and taking care of yourself during challenging times.

You'll learn:

• How to reconnect your marketing to your deeper mission and values
• Practical ways your business can be a force for positive change
• Why community support is crucial during difficult times
• The importance of balancing action with rest and renewal

You're allowed to take breaks. You're allowed to scale back. And you're also allowed to keep growing your business in a way that aligns with your values and helps create positive change in your corner of the world.

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

You have been convinced that you can only sell your offers by making big promises with big dollar signs or perfect endings.

And that narrative around overpromising is keeping you from seeing the actual powerful results you are getting your clients.

Today, Danielle R. Harris is dismantling the belief that you need a grandiose promise to sell. She'll share how it's hurting you and what you can do to make promises you can actually deliver to your clients.

This episode covers:

• Why online coaches feel the need to overpromise,
• How overpromising in your marketing is hurting business
• How to make compelling promises in your marketing people are excited to buy

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

In this episode, Danielle R. Harris addresses the common problem of feeling hopeless when marketing efforts don't seem to be working. She provides practical strategies to overcome this mindset and revitalize your marketing approach.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

In this episode of Marketing That Works, Danielle R. Harris gets honest about what it’s like to face a business slump and how she worked her way through one earlier this year.

Whether you’re struggling with self-doubt, low momentum, or feeling stuck in your business, Danielle has been there. In this episode, she shares the exact steps she took to turn things around. This episode dives deep into the lessons learned in 2024 and how you can apply them to your own business to get back on track and rebuild your confidence.

Book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

In this episode of Marketing That Works, Danielle R. Harris is joined by Ticora Davis, an award-winning Trademark and Business Lawyer, to discuss essential legal considerations for coaches and online business owners.

In this episode, you’ll discover:

• How to make sure your marketing promises are legally sound and align with what you can deliver.
• Strategies for protecting your unique frameworks and methodologies from infringement.
• What to do if your offerings overlap with those of your coach or mentor and how to differentiate yourself while respecting others' intellectual property.

Tune in to get actionable insights and ensure your marketing is not only powerful but also legally protected.

Ticora Davis is an award-winning Trademark and Business Lawyer and recognized as one of the most prominent voices advocating for “culturally relevant” legal representation for female founders and creatives of color.

Her company, The Creator’s Law Firm, was recognized as the 11th fastest growing law firm in the US by Law Firm 500 and boasts an impressive 98% success rate for trademark registrations.

Ticora’s ability to speak to your creative business and creative soul has allowed her to be featured on VH1, Forbes, NBC, and Black Enterprise, Facebook’s Community Boost and merit the distinguished Tory Burch Fellowship.

Stay Connected With Ticora Davis

Website 

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Facebook  

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To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

You've got years of experience. Deep expertise in your field. You can spot your clients' core issues from a mile away. But for some reason, your marketing just isn't landing. Why? Because you're TOO good at what you do.

In this episode, Danielle R. Harris is walking you through why being an expert might actually be making it harder to market your coaching business - and more importantly, how to fix it.

You'll learn:

• Why potential clients aren't recognizing themselves in your content
• How to describe problems in a way that actually resonates
• The 5 stages of awareness your audience goes through
• Practical ways to translate your expertise into marketing that connects

Let's get your content from being overlooked to converting, all because people realize you're the one they need to work with.

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

Telling stories of starting is the key to converting hesitant prospects into eager coaching clients. In this episode, Danielle R. Harris reveals the power of "stories of starting" and how they can transform your coaching business. You'll learn why focusing solely on big win stories might be limiting your client growth, and how showcasing the initial steps of your client's journey can create deeper connections with your audience. Danielle shares real-life examples and practical tips to help you craft compelling stories that resonate with potential clients who are afraid to take the first step.

What you'll learn:

• Why "stories of starting" are crucial for attracting new coaching clients
• The two key areas to focus on when creating these stories
• How to identify and share the small wins that make a big impact
• Practical strategies for incorporating "stories of starting" into your marketing content
• A simple three-part challenge to kickstart your "stories of starting" content creation

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you craft powerful "stories of starting" and get more dream clients into your program, CLICK HERE to book a call. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

In this episode of "Marketing That Works," Danielle R. Harris reveals the crucial first step to elevating your marketing strategy in the competitive coaching industry: observing your market.

This episode goes over:

• The power of industry observation for coaches and business owners

• Practical strategies for differentiating yourself in a saturated coaching market
• Leveraging industry insights to create more effective marketing campaigns
• Why becoming an industry expert doesn't require advanced degrees

Danielle emphasizes that becoming a leading voice in your field is about recognizing and addressing the overlooked nuances and gaps in industry conversations. She provides actionable tips for coaches to enhance their market awareness and improve their marketing efforts.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

This is the episode anyone looking to do more guest appearances on podcasts should listen to.

In this episode, Danielle R. Harris is diving into the essential strategies you need to deliver powerful, memorable podcast interviews that leave a lasting impact. Whether you’re looking to expand your reach, strengthen your credibility, or connect more deeply with your audience, mastering the art of interviewing is a must.

In this episode, you'll learn:

1. How to Craft a Clear and Captivating Message: We’ll cover how to identify your core message and deliver it in a way that’s both memorable and engaging.
2. How to Build a Genuine Connection with the Audience: Authenticity builds trust, and a strong connection can be the difference between a forgettable interview and one that resonates.
3. How to Maximize Your Interview for Brand Growth: Learn simple, actionable ways to leverage each interview to grow your brand.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Do you have a favorite show or movie that you just keep going back to? Or are you always ready to move on to something new?

In this episode of Marketing That Works, Danielle R. Harris shares why revisiting your sales calls is just as valuable as rewatching a classic movie or show. Just like spotting hidden clues in Fight Club or Pixar’s signature Easter eggs, replaying your sales calls reveals insights you may have missed the first time around—clues that can help you understand what works (or doesn’t) and how to improve.

In This Episode, You’ll Learn:

• How rewatching sales calls can reveal key moments that signal whether a call will succeed or fall short
• The “easter eggs” to look for in client calls
• How to use insights from past calls to create more effective marketing and improve future sales interactions

This episode will give you a fresh perspective on analyzing your own sales process, just like spotting details you missed the first time you watched your favorite movie.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

In this episode, Danielle R. Harris shares how she learned to master marketing fundamentals before Instagram existed through her education, corporate career, and years as a marketing consultant.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram.

Feeling like your content is going out into a void?

In this episode, Danielle R. Harris addresses a struggle many online coaches and service providers face—creating content when it feels like no one is paying attention.

Danielle shares that creating marketing content, even when it seems like you're not talking to anyone actually helps you to...

• See faster results in your business
• Sharpens your marketing style
• Builds your confidence as a coach and business owner.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Danielle R. Harris talks with leadership coach Kemerlin Richards about how working together one-on-one in The Blueprint helped Kemerlin get clear on who she served, her frameworks, and how to trust her voice again.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Connect With Kemerlin Richards:

⁠Instagram⁠

⁠LinkedIn⁠

⁠SHE Leads Authentically

You're sitting on content gold. And you're not even using it.

In this episode, Danielle R. Harris shares a step-by-step process for leveraging your sales calls to create compelling content that attracts and converts your ideal clients.

You'll learn:

• Why sales calls (even the ones that don't result in a sale) are a goldmine of content ideas
• The 3 key things to look for when reviewing your sales calls
• How to turn this into content that gets you more clients

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

The world is in chaos, but your business still needs you to show up. How do you market authentically when everything feels overwhelming?

In this powerful conversation, Danielle R. Harris speaks with Shirin Eskandani, founder of Wholehearted Coaching and wellness expert featured on the Today Show and in The New York Times, we explore the delicate balance of running a business during challenging global times. Shirin shares her decade of experience navigating market turbulence while maintaining alignment with her values and helping her clients do the same.

What You'll Learn

• How to honor your own needs while continuing to market your business during difficult times
• Practical strategies for showing up authentically when you don't feel like marketing
• Ways to use your business as a vehicle for positive change, even in small ways

Listen to this episode if you've ever felt guilty about promoting your work during a crisis or struggled with how to balance making money with making a difference in your business.

Connect with Shirin

• Shirin on Instagram
• Wholehearted Coaching Certification Program
• Website

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

Stop Waiting for Your Next Coaching Client to Find You

In this episode, Danielle R. Harris interviews business consultant and digital marketing agency owner Lauren Najar. And in their talk, they break down the myth that great content alone will grow your business.

In This Episode You'll Learn:

• Why sitting back and hoping clients will find you doesn't work
• How to start meaningful conversations on social media without feeling salesy
• The power of releasing outcome expectations in your marketing
• Strategies for building connections that lead to referrals and clients
• Why networking online is just like networking in person

When you shift from passive content creation to active relationship building, you'll transform how you attract and convert potential clients.

Connect With Lauren

Instagram

30 Day Visibility Challenge

To learn more about how the marketing and messaging program The Blueprint can help you get more leads and create a deeper relationship with your audience, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

Have you ever asked your coach for their honest opinion on a piece of content, received feedback, and felt worse than before?

That's because what you needed at that moment wasn't feedback at all.

In this episode, Danielle R. Harris explains why you aren't implementing the feedback you asked for. She also breaks down what you can do instead so you get the support you actually need to start producing content that will grow your business.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Your marketing will grab your audience's attention when you start doing 4 things in your content.

In this episode, Danielle R. Harris will introduce you to the four parts of The Story Blueprint. This is the signature framework she teaches her clients inside of her one-on-one marketing and messaging program. This framework is designed to help you include storytelling into your marketing that’s beyond what you had for breakfast and what you did this weekend. It will help you create a story that is relevant to your brand and creates a deeper connection.

In this episode, you will learn:

• The four parts of the Story Blueprint.
• Why you need to include your personality in your content.
• Why your previous work experience still belong in your content.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram @Danielle.R.Harris

Getting your next client is as simple as listening.

In this episode, Danielle R. Harris is joined by LaShaunique Plummer, a career coach who helps people secure HR roles, even without an HR degree or certification, in just 90 days. LaShaunique shares her journey of understanding the language of her ideal client and leveraging her personal stories to grow her business.

You'll learn:

• How to overcome the fear of showing up online and being your true self
• The importance of actively listening to your audience and using their language in your marketing
• Strategies for identifying and sharing relatable stories that resonate with your ideal clients
• Tips for developing and communicating your unique thought leadership

Connect with LaShaunique Plummer:

• LinkedIn
• Podcast:Balangize: Radically Own Your Career

Apple

Spotify

Marketing That Works Episodes Mentioned:

• Episode 3: 4 Elements In Your Brand Story
• Episode 5: Stop Saying Your Thoughts Are Spicy
• Episode 11: Use Networking to Get More Clients

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Struggling to create marketing content that gets you sales calls?

In this episode, Danielle R. Harris dives deep into the "Listen" step of her Look, Listen, Act framework.

Here's what you'll learn:

1. Why studying your clients outside of coaching sessions is vital for creating targeted marketing content
2. Why listening to your clients will help you sell your offer better.
3. Practical tips for implementing the "Listen" strategy, even if you're just starting out

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.

Can you only create content when you feel excited?

It happens to the best of us. When the initial excitement fades, and the daily grind sets in, staying motivated can feel like an uphill battle. But what if that shift doesn’t mean you’re doing it wrong? What if it’s an opportunity to evolve your approach?

In this episode, we explore how to navigate the turning point when marketing stops being fun and starts feeling like just another task on your to-do list. You’ll learn why this shift is a natural part of growing your business and how to reignite your passion while keeping things strategic and impactful.

Here’s what you’ll discover in this episode:

• The mindset shift that can help you embrace the less glamorous side of marketing.
• How to tap into your “why” to stay connected to your bigger vision.
• Practical tips for finding joy and ease in your marketing efforts again.

Whether you're feeling stuck, uninspired, or just plain tired of showing up, this episode will help you reset your focus and fall back in love with the process.

To learn more about how the marketing and messaging program The Blueprint can help you make creating content as easy as having 1:1 conversations, CLICK HERE to book a call.

And if you need help getting unstuck in your business, book A 90 Minute Momentum Call

Want more Marketing That Works? Sign up for the newsletter for weekly tips and strategies.

Follow on Instagram for more insights and inspiration at @Danielle.R.Harris

As we reach the halfway point of 2024, it's crucial for coaches to reflect on their progress and realign their goals. In this episode, Danielle R. Harris dives into how to recommit to your marketing goals by embracing a new identity.

You'll discover practical steps to create an identity-based strategy and the importance of support systems in maintaining your commitment.

In this episode, you'll hear:

• Understanding the cycle of recommitment and burnout.
• Crafting an identity that supports your goals.

• Practical questions to guide your strategy.
• The role of peer groups and coaching in staying committed.

To learn more about how the three-month one-on-one marketing and messaging program The Blueprint can help you get more dream clients into your program, CLICK HERE to book a call.

You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter.

Follow on Instagram at @Danielle.R.Harris.