Marketing Sucks (Amanda Casinha-Ginther)
Explore every episode of Marketing Sucks
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 16 Jan 2024 | Welcome to Marketing Sucks | 00:08:51 | |
Marketing sucks. You know it. I know it. So let’s do something about it together. Marketing Sucks is the podcast for busy business owners who hate marketing - and want to learn EXACTLY what to do to get better at it. Zero filler. No nonsense. Just the kick in the ass you need to start making the right marketing moves! I’m Amanda Casinha, social media strategist, branding expert, author, and founder of Grind Social Media + Co. Each week, I talk to ad experts, funnel developers, content creators, and changemakers about their bold strategies, big breakthroughs, useful failures, and unconventional experiences - and I’d love it if you’d join me! Here’s what you can expect:
Sound good? Hit play to hear a sneak preview of the first three episodes, and walk away with juicy insights about marketing with intention, creating your brand voice, and selling in the DMs. Please rate, review, and subscribe! Timestamps: 00:12 Intro 03:34 Episode 1 preview: marketing with intention 04:53 Episode 2 preview: writing your brand story 06:23 Episode 3 preview: selling yourself — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 23 Jan 2024 | Let's Drive Sales & Boost Brand Awareness with Intention | 00:13:43 | |
Do you look to the big influencers and hot trends for your marketing inspo, only to have your efforts fall flat, over and over? If you think that you need to chase trends and copy the most popular accounts in order to make sales, we need to talk. The truth is that there’s a huge difference between influencers selling someone else’s products and business owners selling their own - and when the purpose behind the marketing is different, using the same tactics won’t deliver the same results. If you want to build real connections that drive engagement and sales, you need to think about the WHY behind your marketing. In this episode of Marketing Sucks, you’ll get the low-down on what it means to market with intention to your community, what that can look like, and the actions you can take to get started today!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 01:50 3 questions to ask 02:37 The Why question 03:10 The What question 03:44 Selling v. offering value 05:21 Using personalization 07:18 Building engagement 09:25 Value-conscious consumers 11:09 Your action item 12:58 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 30 Jan 2024 | Let’s Write Your Brand Story with Philip Ginther | 00:29:11 | |
When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you! As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. Tune in to learn Phil’s top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that’ll help you master the tone of your brand voice without overthinking it! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps: 00:12 Meet Phil Ginther 01:32 Phil’s business journey 03:15 Leaving the daily grind 05:22 Joining Spin Master 08:11 Know thyself & thy lane 10:23 Weaving story into marketing 13:29: UGC, Red Bull & Liquid Death 17:10 Brand voice exercise 22:09 Your action item 25:04 Quick-fire questions 26:06 Headphone story & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 06 Feb 2024 | Let’s Get Better at Selling Ourselves with Britteney Ofodile | 00:28:56 | |
Selling yourself is HARD. In fact, it’s one of the biggest stumbling blocks for both new and seasoned entrepreneurs - especially women! Even when you know for a fact that your offer is EXACTLY what your audience needs, talking about it can feel super uncomfortable - so why is that? And how can we start showing up and asking for the sale with more confidence?
In this episode of Marketing Sucks, sales queen Britteney Ofodile breaks down her favourite sales strategies and reveals her secret to selling in a way that actually feels GOOD (yep, you read that right!). Tune in as we discuss the impact of a good wardrobe glow-up, the key to building warm and authentic connections, and why you should think about sales and marketing as a dating game!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Britteney Ofodile (pronounced oh-fo-dee-lay) helps women level up their businesses, show up as their authentic selves, and align it all to their driven purpose. With 20+ years of experience in corporate America, she has built and led teams, coached and mentored others, and improved their performance proficiency. Now, she takes that same energy, drive, and passion and moves her clients forward. Timestamps: 00:12 Meet Britteney Ofodile 03:35 Shifting your view of sales 05:08 Selling one thing v. multiple things 06:26 Selling that feels good 08:46 How to talk to your audience 10:14 The dating game 12:30 Moving from soft sales to hard sales 16:51 Setting up for the sales conversation 18:24 Two cringey sales mistakes 22:07 Britteney’s takeaways & your action item 25:25 Quick-fire questions 27:57 Outro
Links mentioned: Britteney Ofodile Instagram: @britteney_coach — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 13 Feb 2024 | Let's Get Vulnerable with Christella Morris | 00:38:23 | |
The #1 unavoidable lesson of entrepreneurship: life sometimes hands you a bag of sh*t and you just need to deal with it and keep moving. The trick? Staying vulnerable and authentic as you do. In this episode of Marketing Sucks, I’m joined by incredible brand photographer Christella Morris whose business, Christella Luna Photo Co., is a six-year-long love story with photography, community, and memory-making.
CONTENT NOTE: we talk about cancer between 03:19 and 18:09 - if you’re sensitive to this topic, skip ahead!
Please rate, review, and subscribe!
Timestamps: 00:11 Intro 01:31 Meet Christella Morris 03:02 Cancer story 07:28 Planning mode & going public 09:31 Showing up authentically 12:57 Impact & anti-aspirational content 18:09 When to say No 20:03 Captivating photos 28:06 Prompting 33:09 Your action item 35:49 Quick-fire questions 36:43 Outro
Links mentioned: Christella Morris book.usesession.com/i/CWsrKfsGG Instagram: @christellalunaphotos, @christellalunalove — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 20 Feb 2024 | You Can Show Up Online | 00:23:09 | |
What’s one thing that we love to see other people do… but hate to do ourselves? Post Instagram Stories, of course! There are FAR too many biz owners out there who aren’t using Stories often enough (or ever!), and it all boils down to one thing. We’re scared of putting ourselves out there. I’ll tell you right now: if you’re not using Stories, you’re missing out on BIG opportunities to build your connection with your audience, get seen by more people, and drive more sales - in fact, some of my most successful launches have happened almost exclusively through my Instagram Stories! In this episode of Marketing Sucks, I take a deep-dive into Stories: why we need them, why we hate them, and how to get over your fear and just DO the damn thing. Tune in as I reveal how to cut through the noise and get to the heart of what your audience wants - and what can happen when you stop hiding behind your feed, show up with intention, and speak to your community!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 02:32 Clarify your messaging 03:51 Focus on the problem you solve 05:35 How NOT to use Stories 07:39 What you need to know about your audience 10:10 How to get started 12:53 How to show up & chose your topics 16:47 Calls to action 18:04 UGC & boosting engagement 20:24 Your action item 22:28 Outro
Links mentioned: Marketing Sucks #1: Let's Drive Sales & Boost Brand Awareness with Intention Marketing Sucks #2: Let’s Write Your Brand Story — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 27 Feb 2024 | Let's Get You Organized with Kallai Plummer | 00:33:55 | |
The back-end of your business is just as important as the parts your clients see. When it’s not running smoothly, you wind up doing WAY more work than you need to - cue feeling exhausted, overwhelmed, and frustrated. If your zone of genius doesn’t include organization, project management, or tech, you definitely want to listen to this episode of Marketing Sucks! My guest Kallai Plummer is a Virtual COO and business coach who helps to streamline and optimize the back-ends of women-owned businesses, so that her clients can stop doing the tasks they can’t stand and focus on the work that actually brings them joy. During this conversation, we dig into the nitty-gritty behind-the-scenes of running a business and reveal what YOU can do to better set yourself up for success. From smarter delegation to task management systems to choosing the right platforms, you’ll walk away from this episode with juicy action items that you can implement today! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Kallai Plummer is a Virtual COO, business coach, and podcast host. As the founder of Kal+Co., Kallai has helped women in business not only build the back end of their business with people, processes, and profit but has also walked beside them transitioning them to be confident leaders of their business with a clear vision. She regularly shares wisdom and insight along with other empowering women in business on That Big CEO Energy, a podcast for women ready to unlock the mindset and strategy for big success. Timestamps: 00:12 Intro 01:05 Meet Kallai Plummer 02:23 When to look for a Virtual COO 05:52 Better delegation 08:32 Task management systems 12:08 Don’t feel guilty 15:20 Choosing your platforms 18:52 Hiring team members 22:31 Fave tech tools 29:19 Your action item 30:38 Quick-fire questions 31:55 Outro
Links mentioned: Kallai Plummer Instagram: @_kalandco — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 05 Mar 2024 | Let's Build a Content Strategy | 00:26:06 | |
You know the drill: you write up an Instagram caption. You add your images and emojis. You double-check to make sure that you included a CTA. You post. You wait. And then… crickets. Tale as old as time. It’s easy to get frustrated when you feel like you’re screaming into the void. But if you’re not marketing with intention, you just won’t get the results you’re looking for… no matter how many Reels or posts you share every week. One of the most-asked questions that I get from my audience is “How the hell do I build a content strategy?” - and that’s exactly what I cover in this episode of Marketing Sucks! Tune in to learn how to use Instagram to its full potential, including how, what, and when to post. I talk about how to audit your page, build more intention into your content creation, and take your audience on a journey that includes visuals, storytelling, and an interactive element. You can thank me later!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 01:10 Instagram as a visual narrative 02:21 Auditing your page 03:33 Consistency 04:39 Visuals & tone 08:02 Storytelling & captions 11:41 Calls-to-action 14:50 “What do I post?” 17:36 UGC 19:16 Understanding your performance 21:42 5 steps for putting it all together 23:45 Your action item 25:12 Outro
Links mentioned: Marketing Sucks #2: Let’s Write Your Brand Story with Philip Ginther Marketing Sucks #5: Let's Get Vulnerable with Christella Morris — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 12 Mar 2024 | Let's Get You Published with Sabrina Greer | 00:33:27 | |
Do you have a book idea floating around in your head… or maybe a full-on manuscript hidden away on your laptop? What’s keeping you from getting it out into the world? If the answer is fear, you’re not alone. The idea of publishing can be legit terrifying, especially if you’re sharing your personal story —but it’s your vulnerability that can create the biggest impact for your biz!
00:11 Intro 01:19 Meet Sabrina Greer 03:23 Modelling, self worth & confidence 07:26 Personal stories connect! 10:40 Grow your thought leadership 15:03 Copyright your IP 19:20 3 reasons writing feels hard 23:54 Show the behind-the-scenes 27:49 Your action item 31:02 Quick-fire questions & outro Links mentioned: Sabrina Greer Instagram: @thesabrinagreer — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 19 Mar 2024 | Let's Talk About Engagement Metrics | 00:17:15 | |
Tired of spending hours making Reels that no one seems to watch, let alone comment on? Frustrated by a lack of likes on posts that tick literally every box of your dream clients’ pain points? While Instagram can be an extremely valuable tool in your marketing kit, it can also drive you crazy when the response you get doesn't align with the effort you put in.
This episode of Marketing Sucks is all about Instagram engagement: what it means, why you may be missing out, and how to fix it!
Listen now to learn how to decode your metrics and use those insights to grow online and hit your marketing goals, whether that means selling out your program, filling up your webinar, growing your list, or just building brand awareness.
Marketing sucks. Let’s learn together. Hit play to discover:
Do you literally want to crawl inside a hole and hide forever when it comes to showing up in front of your audience — and want to build the confidence to just do the damn thing? OPENING IN APRIL 2024: The Social-lite Haus is where women gather to take their thought leadership and actually put it online. It's not just about marketing training; it's about cultivating unshakeable confidence and fostering accountability with a community cheering you on every step of the way. Apply today: https://grindsocialmedia.mykajabi.com/sociallite_haus Timestamps: 00:11 Intro 02:04 Bio, links & highlights 05:23 Likes 06:38 Comments 09:31 Shares 10:48 Saves 12:00 Views 14:00 Sales 15:02 Your action item 16:27 Outro Links mentioned: Jizzy Jewelry TikTok: @amandaldbooth (warning: NSFW) — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 26 Mar 2024 | Let's Get Your Products Sold with Heather Hird | 00:29:50 | |
If you run a product-based biz, you already know that most of the content out there is aimed at service businesses. Marketing a product requires a different approach and mindset, and it can be a LOT harder to track down real, actionable, needle-moving strategies. Product businesses need love too, and this episode of Marketing Sucks is packed with insights to help you get your goods into retail shops!
As the owner and founder of Alteration Consulting, my brilliant guest Heather Hird helps busy product entrepreneurs carve out their space in the market and get clear on their best path to growth. During this conversation, she shares some of her juiciest tips drawn from 15+ years of sales and biz strategy experience. Listen now to learn the what, why, when, and how of claiming your space on the retail shelf, from building relationships with buyers to protecting your profit margins!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Heather is a business consultant with over 15 years of experience in sales, design, marketing, and business operations. She is the owner of Alteration Consulting where she guides emerging product brands to scale through diversifying sales channels, with a focus on retail and wholesale. With a focus on streamlining operations and relationship management, Heather helps brands create a solid foundation on which to build their revenue. Timestamps: 00:12 Intro 01:17 Meet Heather Hird 03:21 Pitching your product to retailers 05:34 Follow-up process 10:07 When to plan seasonal launches 14:43 Working with influencers & collaborators 16:26 Setting your wholesale pricing 20:21 Inventory management 26:31 Your action item 27:24 Quick-fire questions & outro Links mentioned: Heather Hird alterationconsulting.com/sales-momentum Instagram: @alterationconsulting — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 02 Apr 2024 | Let's Build Confidence Together | 00:19:01 | |
Real talk: showing up online is scary. It just IS. Hitting record on a Reel or going Live can bring up all kinds of insecurities and take your imposter syndrome from 0-100 in no time. But showing up authentically, warts and all, is the best way to build a powerful connection with your audience. If you’re hiding behind stock photos and playing it safe, your dream clients are less likely to find you relatable or want to work with you.
In this short’n’sweet episode of Marketing Sucks, I share five tips that will help you build up your confidence and get more comfortable with being visible, so you can start doing the damn thing and showing up for your audience, both online and offline. Bonus: you may actually start having fun with your marketing (seriously!).
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 01:10 Confidence & taking up space 03:47 Surround yourself with positive relationships 06:04 Set your goals 08:23 Embrace your authentic self 12:06 Limit your content consumption 13:46 Practice, experiment & have fun 17:27 Your action item 18:22 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 09 Apr 2024 | Let's Talk About Client Relationships with Fran Murray | 00:41:17 | |
There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power? My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her clients do just that! Fran Murray is the amazing founder and CEO of Fran Murray Co., a boutique gifting agency that champions female and BIPOC product-based businesses. During this conversation, we talk about why smart businesses go beyond phone calls and thank-you notes, the big lightbulb moments that totally shifted her business model, and how she’s expanding the reach and prestige of small product businesses.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Fran is a Food Network competitor, author, mom of four, as well as Founder & CEO of Fran Murray Co., a Canadian profit-philanthropic luxury gifting agency that helps high-ticket, service-based businesses nurture key relationships and support small businesses through relationships-based gifting strategies. Her dual mission is to bridge the revenue gap in female and BIPOC product-based small businesses while revolutionizing business practices from transactional to relational, creating lasting impact. Timestamps: 00:12 Intro 02:31 Meet Fran Murray 04:46 Bread-crumb moments 10:57 Sourcing new vendors 13:09 Strategic gifting with Fran 19:07 Curating feelings & experiences 23:14 Gifting = marketing 27:05 Authentic & memorable gifting 29:07 Less transactional, more relational 32:51 Your action item 36:12 Quick-fire questions 40:22 Outro Links mentioned: Fran Murray Instagram: @franmurray.co — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 16 Apr 2024 | You Can Get Better At Your Hooks | 00:09:34 | |
In a world where everyone is completely addicted to scrolling, how do you stand out on the feed and grab their attention? By pulling them in with a killer hook. A great hook can get eyes on your Reel, get your email opened, or boost the stats on any other type of content you create. The problem? Creating hooks may be one of the hardest parts of marketing! They need to grab attention, but shouldn’t be too click-baity. They need to be short and snappy, but still make people curious. They need to be relevant and entertaining. And if it doesn’t make your audience want to engage in the conversation, it’s just not a good hook.
In this episode of Marketing Sucks, I reveal how you can get better at coming up with fresh hooks that align with your brand and connect with your audience!
Marketing sucks. Let’s learn together. Hit play to discover:
Links mentioned: Please rate, review, and subscribe! Timestamps: 00:11 Intro 00:46 What is a hook? 01:45 Effective hooks 02:36 Grab attention & spark curiosity 03:59 Connection & reach 04:54 Nailed it! 08:14 Your action item 00:00 Outro
— 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 23 Apr 2024 | Let's Get Your Content Out There with Dori Adams | 00:37:22 | |
Dori Adams is a former advertising creative, a brilliant storyteller, and the owner of one of the coolest businesses I’ve come across recently. Her shutterb platform connects business owners and event planners to a community of affordable smartphone camera creators (aka shutterbz) available to capture their events — absolutely genius! As a former corporate marketer who worked on multi-million-dollar TV spots for giant brands like Labatt, Dori had to switch up her thinking when it came to serving small businesses in the world of digital marketing. In this episode, we dig into the surprises that popped up during the start-up stage, her big business model pivot, and why you may want to hire a shutterb for your next event!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Dori Adams brings a visionary leadership approach that is propelling shutterb into culture. With 15 years experience in advertising, Dori is creating a brand, culture, and community centred around storytelling through content. Timestamps: 00:11 Intro & meet Dori Adams 03:26 shutterb creators 06:49 Traditional v. digital marketing 09:17 Launching shutterb 11:11 Prioritizing joy, not fear 15:04 Start-up surprises & pivots 19:33 Evolving offers & bottlenecking 23:41 Male-dominated industry recovery 25:09 Say what you want 29:43 What’s missing in content 33:20 Your action item 35:46 Quick-fire questions
Links mentioned: Instagram: @shutterb.co — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 30 Apr 2024 | Here's Your Ultimate Reels Checklist | 00:08:13 | |
Maybe you’re at the point where you feel good about the Reels that you’re posting… but how much time do you sink into creating them? If you’re spending half a day putting together a one-minute video, you’re not getting your best ROI. Even worse: spending hours making a Reel and then second-guessing yourself out of posting it at all! Let’s make your next batch of Reels your best batch. In this episode of Marketing Sucks, I walk you through my Ultimate Reels Checklist. Tune in to discover my no-frills guide to optimized, effective, and aligned video creation. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Timestamps: 00:11 Intro 01:15 Organizing your time 02:52 Topics, sub-topics & hooks 04:47 Set, lighting & outfits 05:33 Don’t overthink it 07:04 Your action item
Links mentioned: Ultimate Reels checklist Marketing Sucks #13: You Can Get Better At Your Hooks — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 07 May 2024 | Let's Talk about Your Client Journey | 00:11:02 | |
How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored. Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 00:50 The Unaware stage 02:45 The Problem-Aware stage 03:50 The Solution-Aware stage 05:41 The Product-Aware stage 06:52 The Ready-to-Buy stage 08:50 Recap 09:37 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 14 May 2024 | Let's Get Real About Women Entrepreneurship with Natalya Sebastian | 00:50:05 | |
Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking). In this episode of Marketing Sucks, I sit down with Natalya Sebastian, creator of the super-popular PilatesBodyWorkout platform, to talk about how to keep it REAL (and sustainable) on your socials. Natalya has built an incredible business that allows her to live a fabulous life overseas. Tune in as we dig into how her authenticity helped her grow her audience, her biggest business mistakes and lessons, and what to do when the haters and trolls start coming out of the woodwork.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Natalya Sebastian is a Pilates Transformation coach with over 20 years experience. She is a mom of two, an entrepreneur, and the creator of PilatesBodyWorkout. Timestamps: 00:12 Intro 01:25 Meet Natalya Sebastian 05:04 Do you even need a website? 08:48 Building a social media following 11:46 Keep it authentic & consistent 13:50 Stop counting likes & followers 17:41 Don’t sweat the Stories 18:31 Dealing with haters 21:34 Women supporting women 30:01 Control what you can 32:57 How we manage 41:36 Maybe it’s not about YOU 44:59 Show up even in the sh*tty 46:29 Your action item 47:30 Quick-fire questions 00:00 Outro
Links mentioned: Natalya Sebastian Instagram: @pilatesbodyworkout — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 21 May 2024 | Let's Talk About Showing Up When Life Gets Hard | 00:14:28 | |
Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their sh*t together all the time — not even the shiny business gurus posting branded Reels daily. But when grief enters the picture, doing the damn thing can sometimes feel impossible. Grief is a super-intense human experience that impacts all areas of our lives. Even if you’re head-over-heels for the work that you do, grief can make it hard to even respond to your emails, let alone create content or continue a launch. This week’s episode of Marketing Sucks explores how we can still show up in a healthy way when life feels very, VERY hard — while giving ourselves the grace and patience that we deserve.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 04:05 Share your experience 05:24 Take a break 06:00 Schedule content 07:09 Delegating responsibilities 08:54 Limiting engagement 10:12 Lean on your support systems 11:10 Focus on meaningful content 12:10 Make yourself a priority — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 28 May 2024 | Let's Own Your Niche + Build a Course with Megan Walker | 00:38:37 | |
To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most.
In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche!
Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you’re definitely in the right place! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health. Timestamps: 00:13 Intro 00:55 Meet Megan Walker 02:19 Megan’s business 04:41 Finding your niche 07:12 Gauging interest 11:24 What to include in your program 16:44 Improving your program 19:07 Drip feed or all-at-once? 21:04 Favourite tech 26:03 AI 31:12 Your action item 35:25 Quick-fire questions 37:13 Outro
Links mentioned: Megan Walker Instagram: @meganwalkermarketsavvy — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 04 Jun 2024 | Let's Talk About B-Roll | 00:13:27 | |
When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word. B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, giving a product demo, or offering a behind-the-scenes look into their creative process or morning work-out, you’re looking at b-roll. Yup, those sun-soaked vacation shots also count! B-roll is great for breaking up long, monotonous shots of video and keeping an audience awake and interested, but it’s also fantastic for telling an impactful story in a really short amount of time — all it takes is a little editing magic! In this episode of Marketing Sucks, you’ll discover everything you need to know about using b-roll to keep your content fresh, dynamic, and engaging.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 00:51 What is b-roll footage? 01:49 Atmospheric b-roll 02:56 Undirected b-roll 03:54 Archival b-roll 05:01 Visual detail b-roll 06:20 Storytelling b-roll 06:58 Wide-angle shots 07:46 Medium shots 08:21 Close-up shots 09:25 Over-the-shoulder view 10:07 Tracking shots 11:02 Checklist 12:15 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 11 Jun 2024 | Let's Put Our Best Selves Out There with Natacha Pennycooke | 00:33:24 | |
Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best selves, it can be REALLY freaking hard to Do It All™. In this episode of Marketing Sucks, I sit down with the amazing therapist and mindset shift coach Natacha Pennycooke to talk about entrepreneurship, boundaries, wellness, and whether “finding balance” is a real thing. This super-juicy conversation explores how to identify what you truly need to have the life you want, how to give yourself permission to prioritize yourself - and how to actually make it happen!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice. Timestamps: 00:13 Meet Natacha Pennycooke 03:50 Mental health at work 05:38 Building a healthy work culture 08:19 Giving permission & scheduling self care 12:02 List-making & delegation 14:42 Support systems & communication 18:45 Envisioning & acting on your future 21:56 Fear zone v. growth zone 24:42 Social media strategies for mental health 29:24 Your action item 30:28 Quick-fire questions 32:17 Outro
Links mentioned: Natacha Pennycooke Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo Mental Health at Work hbr.org/2021/10/its-a-new-era-for-mental-health-at-work — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 18 Jun 2024 | Let's Talk About Email Marketing | 00:17:44 | |
In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz owners, there’s a major downside that we need to talk about. Here’s the thing: you do NOT own your social media space. At any moment, your fave platform could have an outage that lasts for hours - or even days. If you want a channel that will always be under your control, you need to start building (and selling to) your email list, too.
Find the idea of email marketing intimidating? Don’t worry - I got you! In this short and sweet episode of Marketing Sucks, you’ll find five easy and effective email strategies that will help you start strong! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 02:18 Start with an audit 03:53 Segmentation 07:05 Subject lines 10:29 Providing value 12:25 Optimize for mobile 14:20 CTAs 16:00 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 25 Jun 2024 | Let's Build a Brand Through Networking with Amanda Leach | 00:34:16 | |
When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline.
In this episode of Marketing Sucks, I sit down with the fabulous Amanda Leach, an accomplished entrepreneur and Realtor in the Greater Toronto Area, to talk about the magic that can happen when we shut down our laptops and meet up IRL. During this conversation, Amanda shares some truly brilliant strategies for turning community events into valuable referral sources, upgrading your listening skills, and keeping your chill when meeting your business idols.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: An entrepreneur for 18 years, Amanda Leach has landed in Real Estate and focuses on helping families upsize in the suburbs of the GTA. A wife and mom of two children and two puppies, she is busy balancing work and home life. Timestamps: 00:12 Meet Amanda Leach 03:12 Where to find networking opportunities 06:14 Following up 10:18 Active listening tips 13:23 Introverts & the socially anxious 16:47 Arlene Dickinson & Grade 2 stories 21:39 Amanda’s brand-building results 26:40 Your action item 32:43 Quick-fire questions 33:34 Outro
Links mentioned: Amanda Leach Facebook: facebook.com/amandaleachrealestate Instagram: @amandaleachrealestate — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 09 Jul 2024 | Updates from Portugal | 00:20:28 | |
Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling to Portugal. While online businesses give you the freedom to work from anywhere, it isn’t always a seamless transition! In this solo episode, I share the juiciest and most surprising insights I’ve learned from living and working in Europe, the shifts and boundaries that keep my biz running without burning me out, and some updates around what you can expect from the podcast over the next couple of months.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 02:04 Making business changes 03:13 Shifting priorities & building community 05:28 The slow pace of Portugal 07:20 Reality checks 09:07 Setting boundaries & expectations 13:02 Discovering a new you 15:48 Taking a content pause 18:18 Podcast updates 19:50 Outro
— 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 23 Jul 2024 | Social Media Do’s and Don’ts | 00:17:47 | |
Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and social media missteps can irritate, confuse, or even repel your hard-earned followers. In this juicy episode of Marketing Sucks, I share a few common content mistakes that drive my inner social media strategist absolutely bonkers every time I scroll through my feed - and what you should be doing instead! Listen now to learn six major social media do’s and don’ts that will help you elevate your social media presence, build a deeper relationship with your audience, and stop the scroll.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 01:09 Avoid the I & “post valuable content” 05:31 Respond to DMs 08:25 Schedule life first, biz second 12:49 Posting & ghosting 13:48 Over-tagging 16:22 Making it all about you 17:07 Your action item
— 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 13 Aug 2024 | Content Marketing Hacks to Save You Time | 00:16:54 | |
Psst, here’s the secret they don’t want you to know: you don’t need to create brand new content from scratch every week to grow your business. When you get organized, strip down to the essentials, and build a practical marketing plan that actually fits your biz goals, you can stop wasting time on things that aren’t making you any money — and start seeing REAL results.
In this solo episode of Marketing Sucks, I share some of my juiciest time-saving content marketing hacks, designed to help you do the damn thing and make that money without the unnecessary time-sink and busywork. You’ll learn how to take your content marketing back to the basics, with powerful action items that will get you started TODAY. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 27 Aug 2024 | Let’s Talk About Hustle Culture | 00:22:18 | |
Over the past couple of years, hustle culture has dipped in popularity in the online business space, and for good reason: it SUCKS. When we’re burning the candle at both ends and not creating the space to take care of ourselves, we’re not just hurting our health and well-being — we’re hurting our businesses. If you want to thrive in all areas of your life, opting out of the 24/7 grind is a no-brainer. In this episode of Marketing Sucks, you’ll learn how to assess whether you’re suffering the impacts of hustle culture, and 3 simple tips that can help you ditch the hustle and create a healthier balance! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Timestamps: 00:12 Intro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 10 Sep 2024 | Summer Recap Living In Portugal | 00:27:47 | |
As entrepreneurs, we NEED time to slow down our businesses, reconnect with our loved ones, and recharge our batteries. Staycations don’t always get the job done, as it’s hard to fully relax when everyone around you is still ‘GO-GO-GO.’ Maybe you dream about putting your biz on quiet mode and jetting off to a coast or cabin for the summer — but wonder what that actually looks like in practice (especially if you have kids). Thanks to my annual tradition of spending the summer in Portugal, I can give you a little sneak peek! This episode of Marketing Sucks marks the return of my first-ever guest: my husband, Phil Ginther. During this conversation, we look back on our summer living and working in Portugal — our fave moments, our big takeaways, and why we’ll think twice before booking into another haunted hotel! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years of experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps: 00:12 Intro 01:01 Meet Phil Ginther 02:16 Slow down your vibe & environment 04:53 Phone use 06:29 Favourite moment & Pousada da Serra da Estrela 11:34 Restaurant story 15:12 Work + travel + kids 19:57 What set this summer apart 23:25 Going into September 26:51 Outro
Links mentioned: Pousada da Serra da Estrela atlasobscura.com/places/miradouro-do-sanatorio — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 24 Sep 2024 | How to Get Back Online After Taking a Break | 00:13:46 | |
As summer comes to an end, many biz owners are getting ready to get back onto their socials, reconnect with their audience, and start working toward their year-end goals. What’s the best way to come back online after taking a bit of a break — and how do you make it feel seamless for your followers? In this episode of Marketing Sucks, I reveal my best tips and strategies for showing up online again in an intentional and strategic way, from getting reacquainted with your audience to catching up on the hottest social trends you may have missed. Listen now to learn how to get back onto your socials in a way that feels good for you and your followers, cuts down on the overwhelm, and truly makes sense for your business goals.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 02:05 Redefining success 03:44 Prioritizing life 06:13 Explaining the break 07:51 Marketing with intention 09:00 Playing catch-up 10:01 Choosing your schedule 12:07 Action item & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 08 Oct 2024 | Mental Health Matters: Quarterly Check-In with Natacha Pennycooke | 00:29:10 | |
Happy World Mental Health Month! Entrepreneurs definitely need reminders to prioritize our well-being, especially as we move into winter (AKA the depression season). In this episode of Marketing Sucks, I sit down once again with the one and only Natacha Pennycooke, award-winning psychotherapist and leader in workplace mental health and safety, to talk about our heightened risk of mental health issues during these sun-deprived months, and what we can do to stay healthy and protect our peace. Tune in to learn the physical and emotional symptoms you should watch out for (and what to do when you recognize them), how to cultivate some game-changing self-compassion, and why we all need to overcome the internal stigma that keeps us from asking for the help we need.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Natacha Pennycooke is a Leader in Workplace Mental Health & Safety, Mindset Coach, award-winning Psychotherapist, and CEO of Natacha Pennycooke Psychotherapy, a private group practice of therapists who help people struggling with fear and self-doubt, and who have been historically racialized and marginalized in their quest for success. As a Mindset Shift coach, she believes that understanding the power of the mind is key to unlocking and unblocking our greatest potential. As a consultant, she specializes in facilitating mental health strategies that incorporate wellness and inclusion for long-term growth and productive change. Timestamps: 00:11 Welcome back, Natacha Pennycooke! 03:11 World Mental Health Month 04:27 Symptoms to watch for 07:13 Common challenges & the 4 Ds 11:18 Building resiliency 14:34 Self care 16:57 Cultivating self compassion 21:57 Overcoming stigma 26:42 Submit questions! 27:16 Outro
Links mentioned: Natacha Pennycooke Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo World Mental Health Day who.int/campaigns/world-mental-health-day — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 15 Oct 2024 | Building an E-Commerce Empire with Love, Saranghae | 00:40:26 | |
In a world of high-def images, the skincare industry is hotter than ever — and Asian skincare brands are one of today’s biggest beauty trends. In this episode of Marketing Sucks, I sit down with husband-and-wife team Peter Lee and Andrea Mourad, co-founders of the amaaazing Korean skincare brands Saranghae Skincare and Orora Skin Science, to dive into the nuts and bolts of building a successful beauty brand, from launching new lines to upleveling your e-commerce game.
During this juicy conversation, Peter and Andrea spill the story behind their incredible brands and the science behind their breakthrough bioactive formulations. Tune in to learn how they’re facing the biggest obstacles faced by e-commerce brands today, and how they balance life and business as partners. Marketing sucks. Let’s learn together. Hit play to discover:
After you’ve listened to the episode, subscribe to Andrea and Peter’s podcast Love, Saranghae! Please rate, review, and subscribe!
Guest bio: Andrea Mourad and Peter Lee are the co-founders of two award-winning Korean skincare companies: Saranghae Skincare and Orora Skin Science. Partners in life and business together, they are on a mission to share their journey through the exciting world of entrepreneurship, relationships, and the secrets behind achieving that coveted healthy glow. Timestamps: 00:12 Meet Peter Lee & Andrea Mourad 01:15 Story behind the brands 04:18 Brand evolution 07:11 Identifying gaps 11:35 Biggest e-comm challenges 15:46 Support the good brands! 17:50 HumaColl21 21:32 Winning product awards 24:39 Believe in your products 26:41 Balancing life & business 29:26 Working abroad & mindset shifts 34:24 Favourite products 37:21 Upcoming launches
Andrea Mourad and Peter Lee Peter Lee & Andrea Mourad lovesaranghae.com [20% off the entire website with promo code GRINDSOCIAL20] Instagram: @lovesaranghaeskin Our favourite products: — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 22 Oct 2024 | Turn Client Feedback into Social Media Gold | 00:15:37 | |
When you’re making a big-ticket purchase, I’m going to bet that you check out three things: the features, the pricing, and the reviews. Very few people want to hand over their credit card deets without seeking out social proof… and that includes your prospective customers. If you’ve been wondering how to fill your website with glowing client testimonials, this episode of Marketing Sucks is for you!
In this solo episode, I look at all things client feedback — how to get testimonials, why you need them, and where to use them. Tune in to learn how reviews can help you build your thought leadership, strengthen and refine your messaging, and massively boost your sales!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro & statistics 03:17 Why reviews matter 05:37 Requesting reviews 07:47 Best places for testimonials 10:20 Turning reviews into social content 12:10 Ads, testimonial libraries & user-generated content 13:21 Leveraging negative reviews 14:19 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 29 Oct 2024 | What's Your Superpower? | 00:11:29 | |
Too many entrepreneurs out there are suffering from an identity crisis and pretending to be something they’re not. If marketing your business feels super hard, it may because you’re forcing it — and because your efforts are unaligned with your unique gifts. Instead of twisting into a pretzel trying to fit someone else’s mold, you need to identify and lean into your authentic superpowers in your businesses. Superpowers are more than just skills or talents. They’re a combination of strength, experience, and perspective. When you know how to work with them, they can help you build your business with way more ease and confidence... and identifying your gifts is easier than you think. You’ll walk away from this episode of Marketing Sucks with the tools you need to own your superpowers and start standing out in your market! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 01:19 My superpowers 04:42 Finding your superpowers 05:31 Why superpowers matter 06:52 Superpower activity 08:42 Applying superpower to strategy 10:39 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 12 Nov 2024 | My Predictions for Marketing in 2025 | 00:12:59 | |
Two big questions are floating around the business world right now: how will marketing evolve in 2025? And, more importantly, what does that actually mean for my business? Thanks to market saturation and changing consumer expectations, brands will need to switch up their strategy to stand out and stop the scroll. But while many experts are hyping up sexy new tech as the 2025 game-changer, I see content, connection, and community playing a huge role in brand-building and revenue growth over the next 12 months.
Grab a pen and get ready to take some notes - this juicy episode of Marketing Sucks reveals my top five marketing predictions for 2025 (and what to implement in order to get your best results). You’ll get my hot takes on paid influencers, boring Instagram posts, ethical marketing, social fatigue, and more! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 01:23 Authentic reach 04:05 Interactive & dynamic content 06:04 Engage or miss out! 07:50 Sustainable & ethical branding 11:18 Mental health 12:14 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 19 Nov 2024 | Year-End Marketing Review: Key Steps for Success Next Year | 00:15:34 | |
While few business owners truly love digging into the back-end of their businesses, taking an honest, no-BS look at your numbers is the best way to uncover what’s working for you… and what isn’t. Scheduling a year-end marketing review will give you crucial insight into what you need to change to start getting the results you want - and REAL clarity on how to structure your marketing budget, set realistic goals, and take your strategic next best steps. In this episode of Marketing Sucks, I lay out four major reasons why a year-end review should be on your must-do list (whether or not you pay for marketing!) and how to get started. Tune in to learn how to assess the success of your campaigns, collabs, and customer experience - and turn your findings into marketing gold!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 02:35 Why reviews are important 04:16 Revenue growth 06:05 Audience engagement 07:12 Email marketing 07:47 Paid ads 08:38 Audience brand voice audit 09:46 Customer journey & experience 12:34 Take a break 14:16 Goal-setting tips — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 26 Nov 2024 | I Went Viral Last Month: Here's What I Learned | 00:14:48 | |
“Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops. Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinions, and being attacked for a viral post isn’t pleasant. The endless notifications and negativity can be overwhelming, but there are things you can do to make it more manageable. Tune in as I share the fallout from my viral moment, how I reacted to it, and what the experience taught me. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 00:53 The Reel 05:13 The response 07:28 Responding to comments 08:43 Handling negativity 10:51 Pruning your audience 12:07 Value over virality 13:17 Prepare for the unexpected & leverage the moment 14:24 Outro
Links mentioned: The infamous Reel instagram.com/reel/DBOPm3UJXku — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 03 Dec 2024 | How to Make More Sales Using Psychology | 00:12:13 | |
It’s shockingly easy to miss the mark in your content and messaging. If you’re always triggering people’s FOMO, they’ll eventually stop paying attention. Lean too hard on your analytics, and you won’t create an emotional hook. The best marketing plan offers your audience a holistic experience - one that grabs attention no matter where they are in the customer journey. Because if you’re not meeting your audience where they’re at, you aren’t giving them what they need from you in order to feel good about pulling out their credit card. This short and sweet solo episode of Marketing Sucks is packed with juicy psychological insights that’ll help you make more sales without feeling sleazy. Listen now to discover the three key areas in the brain responsible for decision-making - and the science-backed marketing techniques that will help you appeal to each.
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 01:49 Layering messages 03:15 Neocortex 04:47 Limbic system 06:39 Reptilian brain 08:43 Creating a holistic experience 10:43 Your action item 11:42 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 10 Dec 2024 | Beyond the Gift Wrap: How Shopping Small Impacts Lives with Megan Munro | 00:30:29 | |
In an economy where huge corporations rake in record profits as everyday people struggle, shopping small and local wherever you can is the right move. In this episode of Marketing Sucks, I sit down with Megan Munro, owner of the incredible purpose-driven retail boutique Caribou Gifts. The cool thing about Caribou Gifts is that Megan sources most of her goods from small businesses owned by Canadians, women, and POC, so you can feel great about your shopping choices when picking up baskets of goodies. During this conversation, we discuss Megan’s journey from online-only to brick-and-mortar, map out her curation process, dig into why Q4 is such a crucial time for small business owners, and clear up some common misconceptions about small retail businesses (including the myth that they’re always more expensive)! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Megan Munro is a results-oriented, experienced leader, team builder, and entrepreneur at heart. She is the founder, owner, and CEO of Caribou Gifts, a retail store offering customized and unique gifts and gift baskets for all ages. Megan infuses her values and experience into Caribou Gifts by prioritizing the customer experience and focusing on supplier diversity, ensuring that at least 75% of their suppliers are Canadian, 50% are women-owned, and 25% are minority-owned. Timestamps: 00:12 Meet Megan Munro 02:13 Launching Caribou Gifts 03:54 Going brick-and-mortar 07:32 Why support small businesses? 11:53 Misconceptions about shopping small 14:42 Curation process 19:14 Customer experience 23:20 Wholesale tips 29:34 Your action item & outro
Links mentioned: Megan Munro Instagram: @caribougifts Let's Get Your Products Sold with Heather Hird — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 17 Dec 2024 | Managing Energy in Your Business with Chernell Bartholomew | 00:51:51 | |
While this episode of Marketing Sucks is dedicated to mompreneurs, it’s packed with expert tips that will help any entrepreneur reduce the overwhelm and find energetic balance in their business. My guest is Certified Health Coach and bestselling author Chernell Bartholomew. Since experiencing burnout 9 years ago, Chernell has been on a mission to shift the focus in health from vanity to intentional energy, so you can feel connected to yourself and not crash every day at 1 pm. Our conversation dives DEEP into energy management and stress reduction. Tune in as we get real about the expectations of mompreneurship, the rise of crappy wellness trends (and what ACTUALLY works), and how to change the internal stories that keep you stressed out and guilty. BONUS: Chernell delivers a fabulous guided energy session that will connect you to your body and leave you feeling more grounded! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Chernell is a Certified Health Coach, award-winning Registered Massage Therapist, speaker, and two-time bestselling author. She is a wife, mom of 3, and the founder of the Energized Mom Method, her signature program where she moves moms and female entrepreneurs from burnout to next-level energy with ease. Timestamps: 00:12 Intro 04:03 Meet Chernell Bartholomew 07:06 Guided energy session 10:30 Why she launched her business 12:39 Releasing guilt & asking for help 15:17 Energy management tips 17:22 Changing the story 22:07 Being intentional with time 27:41 Diet trends 32:30 Having more fun 35:23 Crafting story 38:56 Chernell’s evolution 42:54 Tetris & knowing your power 47:19 Putting woo-woo into action 48:23 Your action item 50:33 Outro
Links mentioned: Chernell Bartholomew vitalitymvmt.com/energized-mom-method Instagram: @chernell.energycoach — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 24 Dec 2024 | The Power of Simplification with Erin Binns | 00:48:43 | |
Newsflash: “busy” is NOT the badge of honour people think it is. If you’re sick of the grind and want to stop overcomplicating EVERYTHING, this episode of Marketing Sucks is for you. My guest is the fabulous Erin Binns, a multi-million-dollar real estate mogul turned bad-ass business consultant who runs the brilliant workshop The Simplicity Shift. Our conversation explores the different ways we make things harder on ourselves for no reason — and how to break through the BS that keeps us stressed. Tune in to learn how to let go of the pesky perfectionism that keeps you doing more than you have to, navigate the gendered energies of task division, exercise more control over your calendar, and manage client expectations, so you can simplify your life and focus on what really matters. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Erin Binns helps service-based businesses and corporations simplify operations, elevate client experiences, and create more meaningful connections. Her signature workshop, The Simplicity Shift, empowers busy professionals to streamline their schedules, creating valuable space in their calendars to focus on what truly matters. She has a unique gift for turning ideas into actionable, successful projects. If you’ve been struggling to bring a vision to life, Erin will help you break through, transforming your ambitions into reality. Timestamps: 00:12 Intro 01:40 Meet Erin Binns 03:00 From hotel sales to consulting 06:41 Speaking on stage 08:55 “Busy as a badge of honour” 11:54 Rejecting martyrdom 15:51 Self-awareness & feedback 17:41 The Simplicity Shift 23:25 Setting expectations 27:50 Prioritizing the right things 29:59 Building client relationships 34:14 Gather Society 37:59 Hosting an outstanding event 45:31 Your action item 47:33 Outro Links mentioned: Erin Binns Instagram: @erinbinns Gather Society gathersociety.ca — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 07 Jan 2025 | Sacred Serenity: Redefining Productivity, Balance, and Self-Care with Francesca Brunsden | 00:39:34 | |
We live in a world that glorifies hustle, where 12-hour workdays get high-fives and everyone competes to be the one doing the most. But when we’re constantly multitasking, we aren’t creating space for ourselves to literally just BE — and this inevitably leaves us feeling anxious, overwhelmed, and burnt out. While rest may be seen as unproductive, mental downtime actually fuels us… and gives our creativity a major boost. In this episode of Marketing Sucks, I sit down with Francesca Brunsden, a Mindset and Human Design Alignment Coach who works with women who are sick and tired of the status quo, living on autopilot, and putting their needs last. We talk about how being a mom of three young kids during the pandemic led her to carve out a unique niche, how she helps her clients get the most out of their mornings, and what it means to be in a state of sacred serenity. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Francesca Brunsden is on a mission to help women guide themselves toward their goals while enjoying fulfillment in the day-to-day and practicing what it means to be relaxed in a world that promotes anxiousness. Through her group program and recently published journal, Diaries of a Relaxed Woman, she inspires women to find balance and joy. Francesca is an expat living in Toronto with her husband and three young children. Timestamps: 00:11 Meet Francesca Brunsden 02:34 Francesca’s journey 05:46 Pandemic pivot 09:18 Sacred serenity 12:04 Rest & productivity 16:47 How to start a daily practice 20:48 Morning ritual 22:36 Power of environment 26:19 Visualizing & setting boundaries 31:57 Forgetting the “how” & taking action 37:32 Your action item & outro
Links mentioned: Francesca Brunsden Instagram: @francesca_brunsden Diary of a Relaxed Woman: A Daily Journal Practice amazon.ca/Diary-Relaxed-Woman-Journal-Practice/dp/B0DH3S3D6Q — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 14 Jan 2025 | Understanding Blue Monday: Mental Health Strategies for the New Year with Natacha Pennycooke | 00:39:45 | |
While the third Monday of January has been called the most depressing day of the year, the surrounding weeks can also wreak havoc on your mental health. Many of us feel sad, tired, and unmotivated after the holidays, and the stress of our current economy can make these symptoms feel even worse. Your mental health has a direct impact on the health of your business. In this episode of Marketing Sucks, I’m joined by brilliant psychotherapist and mindset coach Natacha Pennycooke to talk about the signs and symptoms you should keep an eye on during the winter months — and the mental health strategies that can help you kick off the New Year with less overwhelm! Tune in to learn how Blue Monday outgrew its gimmicky origins, why January is a mental health danger zone, and how to get seriously proactive about self care. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Natacha Pennycooke is a leader in workplace mental health, equity education, and psychological safety, a Mindset Coach, and an award-winning psychotherapist. With over 13 years of experience, she is CEO of Natacha Pennycooke Psychotherapy, a flourishing anti-oppressive, healing-focused, and trauma-informed private group practice. Timestamps: 00:11 Meet Natacha Pennycooke 01:41 Blue Monday 06:32 SAD & holiday stress 09:55 Prevention & prediction tips 16:17 Link between business & personal health 19:45 Mental health as a moneymaker 24:13 Investing in self care 29:59 7 types of rest & 5 closest people 34:14 Check-ins & hell months 38:42 Outro Links mentioned: Natacha Pennycooke Instagram: @natachapennycooke.therapy, @natachapennycooke.ceo We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers amazon.ca/We-Should-All-Be-Millionaires/dp/1400221625 7 Types of Rest — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 21 Jan 2025 | One Year Of Marketing Sucks | 00:31:32 | |
Your brand story is so much more than just a few paragraphs tucked away on your About page — it should guide your marketing strategy and shape the way you show up for your audience. Having a strong story helps you spark connections, build trust, and grow an engaged community that wants to work with YOU, specifically. As Senior Creative Director at Spin Master, my guest (and husband) Phil Ginther has helped shape the stories of big-name toy brands like Paw Patrol and Rubik’s Cube. This episode of Marketing Sucks revisits our most popular 2024 conversation, which covered some of the biggest brand copywriting FAQs. Tune in to learn Phil’s tried-and-tested tips for easy, consistent brand storytelling that connects, including a celeb-themed writing exercise that’ll help you master the tone of your brand voice by zeroing in on the three adjectives that best describe it! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He’s currently a Senior Creative Director at Spin Master leading global brands such as Rubik’s Cube and Hatchimals, and spends most of his day at play. Timestamps: 00:11 Intro 02:33 Meet Phil Ginther 03:50 Phil’s business journey 05:36 Leaving the daily grind 07:44 Joining Spin Master 10:35 “Know thyself & thy lane” 12:33 Leaning into your pillars 15:51 User-generated content 17:03 Red Bull & Liquid Death 19:29 Brand voice exercise 24:30 Your action item 27:24 Quick-fire questions 28:27 Headphone story & outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 28 Jan 2025 | Embracing a Social First Mindset | 00:15:50 | |
Turning lurkers into buyers takes a hell of a lot more than just a slick website or colour-coordinated Instagram grid these days. Bands that want to stay relevant in 2025 and beyond need to embrace a social-first mindset, which means rethinking social media’s role in your brand’s ecosystem, switching up how you connect with your audience, and knowing how to turn social feedback into marketing (and product development) gold. When you’re hands-on and intentional in the way you show up and operate your business, you can consistently give your audience what they need from you — instead of just adding to the noise. Ready to sharpen your strategy, cut out the fluff, and become part of the conversation? This super-juicy episode of Marketing Sucks digs into the nitty-gritty of developing a social-first mindset that will help you see your best results in 2025! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 01:36 Social-first mindset & being hands-on 05:06 Your brand ecosystem & social insights 08:33 What a social-first future will look like 10:42 Listen more & break the silos 12:21 Authenticity 14:28 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 04 Feb 2025 | The Anatomy of a Perfect Marketing Email | 00:20:20 | |
Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent. Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker. This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 02:11 Testing & email goals 05:49 Email intro 08:32 Email body 11:18 Language & structure 12:44 Call-to-action 14:47 Formatting & aesthetic 17:23 Footer, compliance & recap 19:04 Your action item — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 11 Feb 2025 | Paid Ads 101 with Alvaro Berrios | 00:40:42 | |
Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, and how to avoid unethical ad agencies. Along the way, Alvaro shares his wild trial-by-fire intro to the world of Google and Facebook Ads, his #1 piece of advice for setting the budget of your first ad run, and why he turns away a TON of potential customers. This conversation is a value-packed paid ads primer that ALL business owners can learn from — don’t miss it!
Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe!
Guest bio: Alvaro Berrios is the founder of Alvaro Berrios Digital, a leading digital marketing agency. He's an expert in ad management across major platforms like Facebook, Instagram, Google, and YouTube. Alvaro excels at creating strategies that boost audience engagement and drive sales. Timestamps: 00:12 Intro 01:00 Meet Alvaro Berrios 02:05 Alvaro’s intro to ads 06:19 Prepping for paid ads 09:42 Start slow & set a budget 12:39 The right platform & mindset 16:17 Ethics in marketing 18:57 Successful campaign components 24:08 Boosting v. actual ads 28:10 When to hire an ads manager 31:31 Unethical agencies 32:58 Ad trends 37:16 Lay the foundation
Links mentioned: Alvaro Berrios alvaroberrios.com/facebook-ads-rapid-launch Instagram: @imalvaroberrios YouTube: youtube.com/channel/UCSmui7YHlQ0PepO1Y61s_QA — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 18 Feb 2025 | Why Your Personal Brand Isn’t Working (And How to Fix It) | 00:19:42 | |
A successful personal brand is the best business asset you can have, but trying to build one can leave you feeling like the Invisible Woman. You can post all the tips, tricks, hot takes and how-tos you want, but you won’t see a strong ROI if your personal brand is weak — it’s just not going to happen. If you’re sick of showing up online every week, posting a ton of high-value content, and getting crickets in return, this week’s episode of Marketing Sucks is for you. I dive deep into the nitty-gritty of building a strong and authentic personal brand that actually moves the needle. Listen now to learn what actually makes up your personal brand, how having a great one will supercharge your ‘like, know, trust’ factor, and what “providing value” really means. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 02:02 What is a personal brand? 03:40 Sharing authentically 05:13 The visible CEO effect 07:21 Fear of judgment 10:14 Defining your core message 11:17 Identifying your audience 11:55 Consistency, sharing & engaging 13:57 Using your words 15:22 Making time 18:27 Your action item 19:05 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 25 Feb 2025 | Building a Franchise Empire with Jessica Sennet | 01:09:59 | |
Have you ever dreamed about building a brand that’s bigger than you? In this episode of Marketing Sucks, I sit down with the amazing Jessica Sennet, CEO of Mighty Mom, a fitness company that helps prenatal and postpartum women get strong and comfortable in their own skin. Jessica not only helps moms build new muscles, endurance, and confidence, she’s also built a kick-ass franchising empire. In this no-holds-barred conversation, Jessica shares the accidental, non-linear entrepreneurial journey that took her from New York City acting auditions to boot camps in Toronto parks. We talk about how she made the shift from a personal brand to a scalable fitness biz with MAJOR franchise potential, the mindset challenge that almost knocked her off-course, and the business boot camp that made a huge difference. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Jessica Sennet is a CPT, Fit for Birth Corrective Exercise Specialist, Oh BABY Fitness Instructor, CORE + DRA Expert, and a graduate of many specialized workshops and seminars in Prenatal and Postpartum Fitness. Timestamps: 00:13 Intro 01:16 Meet Jessica Sennet 03:21 Accidental entrepreneurship 07:38 Shift to Mighty Mom 09:56 Non-linear path to success 12:36 CEO mindset 20:46 Dragon’s Den 26:15 Prepping & after the Den 39:05 Power of vulnerability 46:46 Franchising process 56:34 Do what you love 58:01 Benefits of franchising 1:04:37 5k stroller walk 1:06:37 Outro Links mentioned: Jessica Sennet Instagram: @mightymomjess, @mightymomtraining — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 04 Mar 2025 | Balancing Family Life and Entrepreneurship: Productivity Hacks | 00:27:34 | |
When you’re a mom and a business owner, it’s easy to feel stretched thin 24/7. If you spend your days juggling family, business goals, and self care (if you’re lucky), it can feel like you’re constantly falling behind and even failing. As a mom of two and entrepreneur of 20 years, I’ve done it all… and had the burnout to prove it. In this episode of Marketing Sucks, I explain why the perfect work-life balance is BS — and how to make it all work anyway. Tune in as I share a few of my hottest hacks and strategies for boosting your productivity, handling your calendar, and setting solid boundaries, so you can take back control of your life. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:12 Intro 01:26 No perfect balance 03:30 Mom guilt 04:49 Business with babies 06:51 Setting your non-negotiables 11:35 Time for yourself 13:07 Scheduling meetings 14:44 Blocking off your calendar 17:07 Setting boundaries 22:04 Involving your family 24:07 Impact over perfection 26:17 Your action items — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 11 Mar 2025 | Building Everyday Moments with Palak Dave | 00:42:04 | |
Has the pandemic shift to doing EVERYTHING online left you feeling starved for IRL community? If unplugging from the digital world is on your to-do list, you’ll want to listen to this episode of Marketing Sucks. My guest Palak Dave, known as the ‘Queen of IRL,’ is the founder of the Embiria Social Club and an experience expert who has curated and hosted over 350 super-memorable community and media events. Palak is championing a movement towards everyday fulfillment and joy, and encouraging others to prioritize IRL moments and human connection over digital distractions. During our conversation, you’ll learn what to expect from Palak’s events (and why you NEED to check them out), how she hits the sweet spot when it comes to community-building and monetization, and why she’s so driven to help other people live their lives fully. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Palak Dave is a mission-driven entrepreneur, experience expert, speaker, and author of Beautiful Everydays: A Guide to Living in the Here and Now. Formerly an award-winning marketer at companies including the Toronto International Film Festival and Indigo Books and Music Inc., she began her entrepreneurial journey in 2017 by founding Embiria (meaning experience), which has evolved to Embiria Social Club — a community helping women feel more fulfilled in their everyday lives. Timestamps: 00:12 Meet Palak Dave 02:51 Palak’s journey 05:52 Palak’s events 09:52 Make an impression with intention 11:04 Struggling with connection 13:38 Drive for more connection 17:16 After loss 20:54 Everyday moments 27:59 Sustainable success & mental health 33:57 Attending events as a shy person 39:40 Action item & outro Links mentioned: Palak Dave 7 Levels Deep — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 18 Mar 2025 | Podcasting 101 with The Ultimate Creative Podcast Company | 00:50:57 | |
Hosting a podcast is a ton of work, but a high-quality show can be one of your most powerful marketing tools — for one thing, your episodes will outlive your Instagram Reels by YEARS. In this episode of Marketing Sucks, I sit down with the amazing Emily Decloux of The Ultimate Creative, a Toronto-based podcast production company that helps small biz owners and subject matter experts share their voices and thought leadership via audio. During this high-energy conversation, Emily and I dive into the REAL nitty-gritty of hosting a podcast that doesn’t suck (or make you dread plugging in your microphone). We talk about what a well-made podcast can do for your business, why AI is wildly overhyped when it comes to editing, and why you shouldn’t set out to be the next Goal Digger if that’s not your vibe. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe. Full disclosure: Emily is my podcast producer and I highly recommend her! Guest bio: Emily Decloux created her own career path by completely ignoring her gut instincts, realizing she needed to listen to them, and then following her passions. It’s a little backwards but hey, she got here, right? Emily is the founder & CEO of podcast editing company The Ultimate Creative, 1/5th of the sketch comedy troupe Big Chick Energy, and a wedding and event producer under the banner The Joy Factor. She released a comedy music album called Take Your Life More Seriously under the name Emily Milling in 2022. Timestamps: 00:12 Meet Emily Decloux 03:18 Working with a newborn 06:27 Boundaries 10:56 What to consider before launching 16:05 Authenticity & energy 18:00 Prep, lead gen & listens 21:08 Putting in the work 26:16 Recording, equipment & tech tips 35:36 Ideal episode length & content 40:37 Interview & edit tips 45:18 Ditch the script 46:37 Podcasting trends 50:10 Outro Links mentioned: Instagram: @emily.decloux Marketing Sucks: The Anatomy of a Perfect Marketing Email buzzsprout.com/2296686/episodes/16393762 Yeti X Mic Pop Filter amazon.ca/Yeti-Mic-Filter-Foam-Winscreen/dp/B08F24HGKH Blue Yeti mic set-up youtube.com/watch?v=gjNf94cwCsk&t=1s Riverside Descript — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 25 Mar 2025 | Why Your Website Sucks (And How to Fix It) with Inkling Design | 00:41:27 | |
Think you can build a successful, sustainable business on social media alone? While social media is an amazing tool for business growth, it’s unpredictable — and having a fabulous social presence won’t protect you from losing your audience if a platform goes down, is bought by Elon Musk, or gets banned in your country. Alongside your social strategy, you need a strong website or landing page and an email list that YOU control. In this episode of Marketing Sucks, I’m joined by Andrea Krones and Kelley Gibson of the women-run graphic design and website development studio Inkling Design, which specializes in customized WordPress websites. We dive into the biggest website trends businesses cannot afford to ignore right now, the trick to crafting excellent user experiences that keep visitors from leaving your site, and how to audit your website to cut out the fat, filler, and fumbly navigation. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Inkling Design is a design & web agency helping heart-centered humans with their branding, websites, and marketing materials. The agency specializes in creating custom WordPress websites for service-based businesses on a mission to do good in their communities and beyond, and empowers others to take control of their branding and website with confidence so that they can stay in their zone of genius when it comes to scaling their business. Timestamps: 00:11 Meet Andrea Krones & Kelley Gibson 06:08 Reacting to social media changes 10:24 AI tools & personal touch 15:46 Home page experience 17:48 User-centric design 22:10 Website auditing 28:16 My big website mistake 30:21 Custom v. template 32:47 Website price points 36:33 Scaling your website later on 39:31 Action item & outro Links mentioned: Inkling Design linkedin.com/company/inkling-design Instagram: @inkling.design — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 01 Apr 2025 | The Entrepreneur’s Guide to Staying Organized (Without Losing Your Mind) with Britt Gaudio | 00:42:31 | |
Do you have killer organization skills in your business — but cringe at the chaos in your kitchen or living room? This episode of Marketing Sucks is for bad-ass biz owners who need a little help to get their living space as uncluttered and streamlined as their Google Workspace. My guest is Britt Gaudio, owner and Head Nester of wellnested Living Co. As a professional organizer and decluttering coach, she helps busy people optimize their space, so they can focus less on stuff and more on what matters. Our conversation explores why entrepreneurs struggle with organization, the parallels between decluttering and marketing, why Britt’s home edit content sets her apart from the crowd, and how she landed multiple hot collabs with some big-name influencers! Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Britt Gaudio is a corporate escapee turned professional organizer and decluttering coach. As the Owner and Head Nester of wellnested Living Co., she strives to help busy parents, entrepreneurs, and professionals take back their space and reclaim their calm with in-home and virtual organization services. Timestamps: 00:11 Meet Britt Gaudio 04:10 Britt’s clients 07:06 Why we struggle with organization 08:29 Why talk about clutter? 11:23 Function, aesthetics & ‘decanting’ 16:41 Keep it simple 18:53 Home edit content 22:59 Working with influencers 27:49 Doing the work & being authentic 31:14 Aligned giveaways 33:01 First steps for organizing 35:52 Don’t tidy for cleaners 40:56 Action item & outro Links mentioned: Britt Gaudio Instagram: @well.nested.living Ultimate Decluttering Checklist wellnestedliving.myflodesk.com/ultimatedeclutteringchecklist Daily Reset Checklist wellnestedliving.myflodesk.com/dailyresetchecklist — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 08 Apr 2025 | Wealth Strategies with Kerry Rizzo | 00:36:54 | |
We need to bust the myth that women aren’t good with money. Thanks to this BS belief, we have more trouble getting business loans and more anxiety about investing and financial planning. Here’s the thing: we’re actually better at managing money — so let’s change the narrative and take control of our financial health! My guest for this episode of Marketing Sucks was named one of the Top 50 Leading Women in Wealth in Canada for two years running, one of the Top 50 Advisors in Ontario, and is the #1 person I want to talk to about ANYTHING finance! As the founder and owner of BlueRidge Private Wealth, Kerry Rizzo helps people and businesses uncover their best financial goals, minimize their taxes, and make smarter investing decisions. Listen in as this award-winning Sr. Investment Advisor shares the best steps female entrepreneurs can begin taking right now to build a strong foundation for long-term financial stability. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: Kerry Rizzo has worked for 3 of the top 5 financial institutions in Canada, receiving multiple promotions and awards. Since leaving corporate brokerage, Kerry founded BlueRidge Private Wealth, operating under the brokerage banner of Harbourfront Wealth Management. She also founded and owns Kerry Knows Money, a firm designed to empower financial education and financial independence with a focus on increasing female representation for investors and advisors. Timestamps: 00:11 Meet Kerry Rizzo 05:38 Kerry’s journey 09:54 First steps for financial stability 13:59 Get comfortable & have the conversation 19:47 Working with an advisor 24:46 Key mistakes 27:22 Start early 30:34 Your action item 35:18 Outro Links mentioned: Kerry Rizzo linkedin.com/in/kerry-rizzocfp Instagram: @KerryKnowsMoney TikTok: @kerryknowsmoney6 — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 15 Apr 2025 | Webinars That Sell | 00:24:04 | |
Want to create webinars that get people fired up to buy all the things? As an avid learner, I’ve seen a ton of webinars. There are HUGE differences between the boring-ass presentations that just want to sell to me and the engaging, value-packed webinars that get me legit excited to pull out my card — and some of them may not be what you expect! In this episode of Marketing Sucks, I put my decade of experience in adult education to good use and reveal why your presentations haven’t gotten the results you’re looking for — and what you need to know to consistently create engaging, trust-building webinars that do what they’re supposed to do! I explore the three types of learners showing up to your presentations, how to keep them from closing Zoom before your pitch, and a super-simple, high-impact framework for creating better webinars, programs, masterclasses, and mini-courses. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Timestamps: 00:11 Intro 03:05 Three types of learners 05:04 Visual, auditory & kinesthetic learners 07:37 Reaching visual learners 09:05 Reaching auditory learners 10:53 Reach kinesthetic learners 12:07 My presentation formula 16:59 First webinar story 19:34 Urgency, Q&A & mistakes 22:02 Your action item 23:29 Outro — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||
| 22 Apr 2025 | The Hard Truth About Burnout with Lyndsay Cormier | 00:34:05 | |
Hustle culture is more dangerous than you think. My guest on this episode of Marketing Sucks almost lost her life to the 24/7 grind… and walked away with some insights you NEED to hear. Ten years ago, Event & Brand Photographer and Burnout Coach Lyndsay Cormier was working multiple jobs and living on energy drinks when she experienced a terrifying burnout wake-up call that totally changed her life. Our conversation digs deep into the intense lessons Lyndsay learned, the ten-year healing journey that made her a bona fide overwhelm expert, and how you can reduce your risk of burning out. We also chat about her empathetic approach to brand photography and how she helps her clients get more comfortable about who they are so they can show up confidently. Marketing sucks. Let’s learn together. Hit play to discover:
Please rate, review, and subscribe! Guest bio: As an Event and Brand Photographer, Lyndsay Cormier has worked weddings and events for the last decade, and in the last three years has focused on businesses and brands to bring their vision to life through imagery while supporting them through the process. As a Coach, she works with clients on preventing and overcoming burnout and renewing their energy and motivation professionally and personally. Timestamps: 00:11 Meet Lyndsay Cormier 04:54 Pivoting to brand photography 10:07 See it, feel it, be it 13:59 Lean into YOU 16:52 Lyndsay’s burnout story 20:10 Burnout lessons 22:08 Coping mechanisms 23:13 Boundaries 29:40 Rest 30:46 Your action item 33:00 Outro Links mentioned: Lyndsay Cormier offcenterphotography.mypixieset.com Instagram: @offcenterphotography, @lc.cormier — 📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com. 🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social Instagram: @grindsocialmedia Facebook: facebook.com/GRINDSOCIALMEDIA 📢 I’d love it if you’d share this episode and tag me!
Podcasting support Production: theultimatecreative.com Show notes: copymagic.agency | |||