Marketing Speak (Stephan Spencer)

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	Pub. Date	Title	Duration
	02 Jan 2019	167. Differentiating Yourself From The Competition with Ken Jurina	00:56:48
In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he realized he was going to face some pretty stiff competition in the graphic design space, he knew he needed to differentiate himself. That is when he recognized that the internet represented a massive opportunity to grow his business. Fast forward 25 years, Top Draw is now a fully integrated digital marketing agency with dozens of employees and an impressive client list. These days, Ken is focused on business development and SEO which he has had the foresight to realize would give him a massive advantage over its competitors back in the ‘90s. Ken was also Co-Founder and Co-Chair of the Canadian Search Engine Marketing Professional Organization which establishes and promotes ethical internet marketing practices and guidelines in Canada. If you are in the mood for a masterclass, keep reading because you are about to hear some tips and secrets drawn from years of blood, sweat, and tears.
	30 Oct 2024	473: AI-Powered Content and SEO with Bruce Clay	00:53:39
AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay. Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has dedicated his career to enhancing the symbiotic relationship between content and search engine optimization, emphasizing the growing importance of usability, authority, and trust in Google's ranking algorithms. His strategic use of FAQs on web pages has proven to significantly boost search rankings by establishing sites as subject matter experts. Bruce shares valuable insights on tools like PreWriter.ai and discusses the nuances of AI-human collaboration, AI detection, and the ever-evolving SEO landscape. Whether you're an SEO veteran or a curious beginner, this episode is packed with actionable insights to enhance your digital marketing strategy. Tune in and learn how to harness AI's power without sacrificing creativity or authenticity! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/473.
	10 May 2017	81. Create Remarkable and Converting Facebook Ads with Nicholas Kusmich	00:58:11
Nick Kusmich is an absolute genius at Facebook advertising. He knows the ins and outs of Facebook ads and campaigns, and puts this knowledge to work to get his clients the best possible results. In this conversation, Nick talks about his new book, Give. He shares several formulas and frameworks that he uses successfully, including the four Ms (message, market, magnet, and mechanism) and SAGE (short, actionable, goal-oriented, and easy). In short, he shares a splash of that secret sauce that he uses to achieve success for himself and his clients. Find Out More About Nick Here: nicholaskusmich.com @nicholaskusmich on Facebook Nicholas Kusmich on LinkedIn @nicholaskusmich on Twitter @nicholaskusmich on Instagram In This Episode: [02:04] - Nick has been doing Facebook advertising for as long as he can remember. He explains that he was in the right place at the right time, and talks about what was going on in his life at the time. [05:14] - We learn whether Nick gives his clients inside views of what he’s doing, or whether it’s more behind the curtain. The answer has shifted over time, he reveals. [07:10] - Nick talks about a video that he helped make viral. He then discusses making things go viral in general, and explains what he thinks the components of successfully viral marketing are. [10:45] - What’s the difference between a Facebook ad and a campaign? [13:36] - Nick discusses whether he thinks what he’s doing is enough to go viral, or whether he would need llamas in a pool. He explains the things that people can get from the offers he’s providing with his book Give. [17:15] - We learn what 90 percent below the surface in Facebook campaigns consists of, and what Nick’s four-M formula is. The four Ms are message, market, magnet, and mechanism. [18:46] - The first of the four Ms is “message.” What you say is not as important as how you say it, Nick says, and explains what he means. [20:12] - We move onto the second of the four Ms: market. Nick emphasizes the importance of understanding the difference between mass marketing and micro-marketing. [21:14] - The third of the four Ms is magnet, which Nick discusses here. This is what you can give that provides value to your marketplace. [21:48] - The mechanism, which is the last of the Ms, is the process you put in place to turn a lead into a prospect and a prospect into a client or customer. [23:10] - Does Nick have other frameworks or models that may be valuable to listeners? In response, Nick talks about his SAGE framework, which stands for short, actionable, goal-oriented, and easy. [28:25] - Stephan expands on what Nick has been saying by talking about an article of his discussing how to get verified on social media. [30:13] - What are Nick’s favorite ad types? And are there any types of formats we should know about? [34:06] - Nick addresses the topic of whether we need to worry about any rules. He mentions the 20% text rule, which is that any image cannot have more than 20% of its body filled with text. [35:50]- We learn some of the must-do strategies and tactics surrounding retargeting. Nick offers several methods for using retargeting successfully. [38:48] - Stephan brings up the topic of Facebook Messenger ads, which have been a hot topic lately. Nick then shares his thoughts on this method. [42:15] - Is Nick testing messenger bots? [43:26] - Nick discusses the quality of lookalike audiences, which he says depends on two primary factors. [46:02] - Nick shares how his agency’s pricing strategy works, which he reveals depends on the scenario. [47:01] - We hear Nick’s thoughts on Facebook’s Power Editor versus its Ads Manager. [48:05] - Nick offers a few other questions to ask a Facebook advertising agency to decide whether to work with them. [50:32] - Has Nick ever worked with clients who were banned from Facebook, and been able to get their accounts reinstated? [51:58] - Does Nick have any tips or tricks around Facebook exclusion lists? [53:38] - Nick talks about using the percentage of video watched as a targeting mechanism. [54:30] - You can go to givebook.info to buy your copy of the book Give for just $4 and to get a bonus and a chance to enter a competition. [55:30] - Where can people go to find and engage with Nick? Links and Resources: nicholaskusmich.com @nicholaskusmich on Facebook Nicholas Kusmich on LinkedIn @nicholaskusmich on Twitter @nicholaskusmich on Instagram Jay Abraham on Marketing Speak Tony Robbins Joe Polish Dollar Beard Club Seth Godin Taki Moore on Marketing Speak Charity Water Facebookpocalypse Traffic & Conversion Summit War Room ManyChat Power Editor Ads Manager Marty Weintraub Infusionsoft givebook.info
	24 Apr 2024	446. Unlock SEO Success Using AI with Kris Jones	00:47:43
AI-driven content creation revolutionizes SEO strategies. By utilizing AI tools, businesses can streamline the content creation process, ensuring high-quality outputs that cater to the specific needs of their target audience. In the latest Marketing Speak podcast episode, we had an insightful conversation with Kris Jones, a seasoned entrepreneur and SEO expert. Kris highlights the value of using AI to produce consistent, optimized content that resonates with users and boosts search engine rankings. Tune in to the full episode to gain profound insights and elevate your content creation strategies! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/446.
	23 May 2018	135. Leverage Your Social Network Like Never Before with David Burkus	01:03:06
David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode! Find Out More About David Here: David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter In This Episode: [01:17] - David launches off the episode by talking about why he wrote his new book. [03:51] - Does Metcalfe’s Law come into play in the science of networking? [06:40] - We hear David’s thoughts on certain other well-known networking books, and his perspective on what they’re lacking. [08:40] - David talks about some of the practical tools that he has mentioned, and discusses the three categories of ties. [11:58] - The best-practice idea in sales of maintaining a 90-day contact frequency is conventional wisdom, David explains. [13:35] - What does David personally do to keep his weak ties alive and to revive his dormant ties? [17:27] - Stephan talks about a case study he heard about recently involving personalizing messaging. David then shares his thoughts on this personal element. [19:46] - David talks about what he does to maintain his social networks in a way that doesn’t frustrate him. [23:28] - We hear David’s advice on etiquette surrounding the social media platforms that he uses. [25:05] - Stephan shares a framework he learned at a mastermind event, which involves doing the unexpected. [28:54] - David shares his thoughts on LIONs on LinkedIn. [33:42] - Based on science, how would David recommend maximizing the power of a connector? [36:04] - We hear what David is doing to be a broker in the sense that he has been describing. [36:53] - Is David looking into any new social networks? [38:53] - Stephan brings up a specific case example to clarify David’s points, and David talks about the tools, strategies, and platforms he would use in that example. [41:55] - Where people feel like networking gets sleazy is where they feel like people are only connecting each other to try to get the sale immediately. [44:48] - David talks about another use case, using the example of someone looking for a job. [49:05] - Stephan brings up one more specific use case, this time involving a hypothetical affiliate marketer. [52:58] - We hear about where David’s book leads in his larger strategy. [56:07] - Stephan is reminded of a case study example of a launch leveraging close ties. [60:06] - Where can listeners get in touch with David or learn more from him? In his answer, he offers Marketing Speak listeners a special gift! Head to this link to get yours. Links and Resources: David Burkus David Burkus on Facebook David Burkus on LinkedIn @davidburkus on Twitter Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus David Burkus’ TED Talk: Why You Should Know How Much Your Coworkers Get Paid Metcalfe’s Law Adam Rifkin Adam Grant: Give and Take Never Eat Alone by Keith Ferrazzi How to Win Friends and Influence People by Dale Carnegie ConvertKit Bonjoro Taki Moore What Is LinkedIn Open Networking? The Oracle of Bacon Nail the Top of the Landing Page Malcolm Gladwell Conversion Sciences Graphic Jane McGonigal Jay Abraham on Marketing Speak: Build Your Business With The Strength Of The Parthenon Jay Abraham on Marketing Speak: Using SEO to Its Full Potential Justin Bieber's 'What Do You Mean': Inside The Star-Studded Social Media Campaign Free audio course from David Burkus (special gift for Marketing Speak listeners!) Link to training page with MARKETINGSPEAK discount code
	04 Sep 2019	202. Building Habits that Last with BJ Fogg	01:07:38
As marketers, it's really important for us to understand what makes people tick, our target audience in particular. We learned a lot from last week's episode with Dr. Robert Cialdini, author of Influence and Pre-suasion. Now, we're going to continue to dive deep into people's brains and why they do what they do, and how we can rewrite their source code, installing new tiny habits that change their lives and their destinies. And of course, what you learn today about habit formation can help you install the habits you've been wishing you had for years. For example, hitting the gym, quitting smoking, waking up early, creating a morning ritual that you actually stick with. So this is a game-changing episode for you personally. Today's guest in this episode number 202 is Dr. BJ Fogg. BJ is a world-renowned behavior scientist with deep experience in innovation and teaching. He runs the Behavior Design Lab at Stanford University. He also teaches his models and methods and graduate seminars. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior. The focus areas include health, financial wellbeing, learning, productivity, and more. Some really big names in Silicon Valley were BJ students. BJ wrote a seminal book persuasive technology about how computers can be designed to influence attitudes and behaviors. That book, together with his early experiences, inspired an annual global conference on the topic. Fortune Magazine named BJ a new guru you should know for his insights about mobile and social networks. BJ has a new book coming out called Tiny Habits which you can pre-order on Amazon. It'll be out December 31, just in time for your New Year's resolutions. But here's a massive action you can take today, not having to wait till December 31. This will change your destiny. Register for The Optimized Entrepreneur workshop that BJ and I are teaching together at Stanford on October 1st, go to bitly.com/getoptimizedworkshop and now on with the show.
	10 Jan 2018	116. How to Acquire, Develop, and Sell High-Value Domains with Peter Askew	01:00:44

	20 Mar 2024	441. Scaling and Monetizing a YouTube Channel with Rafeh Qazi	00:43:19
🎙️ Watch your YouTube channel soar in growth. In the latest Marketing Speak episode with Rafeh Qazi, we explore YouTube growth and monetization strategies that can transform your marketing campaigns. Rafeh shares his incredible journey of YouTube channel growth to over 1 million subscribers and how he monetized his channel to profits of over $5 million through digital courses and high-ticket offers! 🚀 Rafeh Qazi is a true YouTube mastermind who works closely with creators to guide them to transformative growth and phenomenal success. His unique "single-take" philosophy has enabled him to produce content at lightning speed. Rafeh drops tons of value-packed tips on how to create viral YouTube content, simplify complex topics, automate processes, find top video editors, and so much more. Whether you're just starting on YouTube or looking to take your channel to the next level, this is an episode you can't afford to miss. Tune in now! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/441.
	20 Jan 2021	274. Why You Need an Online Business Manager with Tina Forsyth	00:55:46
Scaling a business may only seem likely when the proper systems and processes are in place. To achieve that, it’s imperative to have an excellent manager. In this Marketing Speak episode, Tina Forsyth introduces us to the world of OBMs, also known as Online Business Managers. With the rising popularity of virtual businesses, Tina and I shed light on the importance of hiring an OBM and how they are an excellent asset for the company. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/274.
	17 Jan 2024	432. High Converting Landing Pages with Greg Merrilees	01:31:57
Learn how to boost authority and increase conversion rates using high-impact landing pages! In the latest Marketing Speak episode, Greg Merrilees, founder of Studio1 Design, joins us to dive into vital strategies to create high-converting landing pages that boost authority and increase trust. Greg shares brilliant examples and tips to optimize pages through speaking, book, event, podcast interview requests, and about pages, and more. You'll also discover valuable social proof and copywriting elements to include on your site. Take your website to the next level and transform visitors into leads! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/432.
	21 Dec 2022	376. Ask Us Anything About SEO with Stephan Spencer, Bruce Clay, and Chloe Spencer	00:48:59
I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.
	13 Mar 2019	177. Cracking The Publicity Code with Selena Soo	00:53:25
Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships but authentic relationships that will attract people to you and bring clients, profits, and notability. My guest for this episode used this exact strategy to go from a $42,000 a year salary to now running a multi-seven-figure business. Her name is Selena Soo. She's helped many dozens of clients crack the publicity code, connecting with powerful influencers, building fan bases, and forging lasting relationships with people that matter in their industry. What Selena does is much more than your average PR agency. In a world where having a social media strategy is no longer enough, her insights will help you understand what sets truly remarkable people apart from everyone else and how to attract and build influence in the real world.
	10 Jan 2024	431. Fix It, Scale It, Systemize It with Chris Goegan	00:40:23
Get ready to scale your business through systems and automation! In this week’s episode of Marketing Speak, we’re joined by Chris Goegan, an expert in guiding entrepreneurs to scale, systemize, and exit their businesses for massive growth and profit. Chris offers vital insights on how to supercharge your business growth, streamline your processes, and create a profitable exit strategy. 🚀 Chris has helped entrepreneurs gain more growth, time, income, and profit through his proven Engineered Growth Systems Methodology. 📈 He's a business genius and a friend of Michael E. Gerber. 🤝 Whether you want to 10X your biz or prepare it for acquisition, this episode will give you an actionable blueprint so you can take your business to the next level! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/431.
	14 Apr 2021	286. Publish a Bestseller with Marji Ross	00:46:31
If you're thinking about writing your first book, your next book, or you just recently published a book and want to get more traction on it, today's Marketing Speak episode is made especially for you. My guest, Marji Ross, is a seasoned, successful leader in the publishing industry. She served as president and publisher of Regnery Publishing, the nation's leading publisher of conservative books. In 2020, Marji founded Marji Ross Consulting, dedicated to helping authors communicate more effectively and reach larger audiences. In this episode, Marji shares her insights on how to master your message and reach the right audience and publish your next bestselling work. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/286.
	12 Feb 2020	225. Hard-hitting Internet Marketing Advice with Rich Schefren	00:50:07
Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that's the best way to convert new customers and clients as my guest Rich Schefren so eloquently reminds us, you have more prospects than you have customers. You don't get a reputation like "The Guru of Gurus" without having some pretty deep insight. I'm super grateful Rich shares some of his great depth of knowledge and thought with us. I first got to know of Rich many years ago from one of his YouTube videos, where he explained his unique speed reading style. In this episode, he explains how he figuratively and sometimes literally breaks down books to their most important parts. Clearly, his systems are working for him. He's personally added over $15 billion of additional revenue to his clients over the course of the many years he's been in business. And he's been featured on media outlets like the Wall Street Journal, Newsweek, ABC, NBC, Fox, MSNBC, the Discovery Channel, Daily News, New York Post, and many others. In this episode, we cover everything from writing compelling copy to working efficiently. Rich provides profound pearls of wisdom that stay with you, such as "that which is most personal is most general." And as Rich shares his personal journey, the books that he finds most helpful in business and in life, he provides advice that can appeal to anyone. This episode is not to be missed. Now on with the show.
	19 Jul 2023	406. Be a Sales Game Changer with Fred Diamond	00:50:48
Professionalism and dedication are universally key to successful sales. In this week's episode of Marketing Speak, the incredible Fred Diamond leads us to discover amazing sales game changers! Fred Diamond hosts the Insights for Sales Game Changers Podcast, where he shares invaluable tips to improve sales and creative methods featuring top sales leaders from companies like Salesforce, IBM, Hilton, Oracle, and Nestle. His expertise and guidance will cause your sales game to soar to new heights. If you want to become a better sales professional, this episode is a must-listen. Gain powerful insights and achieve outstanding results by applying the lessons Fred shares. Prepare to transform your sales approach and take your career to the next level! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/406.
	23 Dec 2020	270. Creative B2B Marketing with Monique de Maio	00:51:32
In this day and age of digital and tech, more startups are gearing toward offering services in the field of SaaS, telco, financial services, education- popularly known as B2B companies. In a marketing world that talks a lot more about B2C or Business to Consumer, this episode with Monique de Maio highlights business to business deals. She discusses how companies can benefit from branding, positioning, and messaging to lead generation and content development. Tune in to Marketing Speak for some valuable marketing insight that might help you land your next client. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/270.
	25 Jan 2017	66. Bringing Your Best Self to Every Media Appearance with Rachel Hanfling	00:54:54
Rachel Hanfling is an Emmy-nominated TV producer, international keynote speaker, and media and communication consultant who spent two decades producing for some of the nation’s biggest names. She produced at the Oprah Winfrey Show for almost a decade, then became one of the core producers at Anderson Cooper’s show Anderson. During her time producing for these shows, Rachel was known for finding and nurturing highly sensitive guests such as domestic violence survivors. She also excelled at producing power players including Hillary Clinton, Ryan Seacrest, and many more. Most recently, she co-created and co-executive produced a special called 7 Little Johnstons on Oprah Winfrey’s network OWN. Find Out More About Rachel Here: rachelhanfling.com Rachel Hanfling on LinkedIn @RachelHanfling on Twitter @RachelHanflingMediaConsultant on Facebook In This Episode: [01:22] - What exactly is media training, and why do you need it? In her answer, she reveals that one should think strategically about media from the beginning, not wait until you already have media attention. [03:39] - Rachel explains more about what media training is exactly. [05:52] - We hear an example of details that can ruin a whole interview if not there. [08:16] - There are two main dangers to preparing specific answers: 1. You might not prepare for the right questions. 2. It will sound canned and won’t resonate with your process. [09:24] - Rachel talks about what a pre-interview is. [12:46] - When someone in the media calls unexpectedly, should you put off the call (for a few minutes or a few hours) to give yourself time to prepare? Rachel’s answer is that you should only do this if there are factors that would interfere with the call currently. If you’ve done your homework in advance, you should be ready to go at any time. [15:14] - Rachel talks us through the processes of finding potential guests for Oprah’s show. [17:16] - If you aren’t the best fit for what the producer is looking for, should you suggest someone else for them to contact? In her answer, Rachel emphasizes the importance of trust and relationship-building. [19:40] - What should you do with the various pitches that you should have prepared? [21:44] - Rachel discusses the importance of having previous TV clips when trying to get on a big show like Oprah. She reveals that it’s not absolutely necessary, but definitely helpful. [23:20] - How would Rachel suggest somebody should get started in making media appearances? [24:58] - We hear about how relationship-building led to Rachel being on Brendon Burchard’s stage. [26:06] - Rachel talks about the differences in preparing for various kinds of appearances. What’s the same throughout, she explains, is your messaging. [29:20] - Dealing with a remote camera situation is tough, because there’s no human connection, Rachel explains. She shares her thoughts on how to make the best of this situation. [31:20] - What should you wear if you’re sitting versus if you’re standing? [33:03] - Rachel gives some advice on how to sit during an appearance. [34:07] - What are some of the hooks you should offer a journalist or a producer? When you’re trying to get any kind of media attention, you need to pay attention to what’s going on in the world, Rachel answers. She then talks about promoting yourself with hooks. [37:14] - Stephan asks Rachel if she has any horror stories to share about the pre-interview process. She deftly avoids giving a specific answer, while still providing a great tip: don’t confuse talking about your product with delivering something that could be useful to media. Think about the opposite perspective of Toby Keith’s song I Wanna Talk About Me, she advises. [41:19] - Rachel talks about providing value. [42:23] - We hear Rachel’s thoughts on having a book published as it relates to TV appearances and media attention. [43:59] - Stephan starts a mock pre-interview process with Rachel, and they roleplay the parts. [47:02] - With the roleplaying over, Rachel critiques Stephan’s performance and gives insight into how his answers relate to what she’s been saying. Her biggest tip to him is to sound excited and passionate. [49:50] - Stephan responds to Rachel’s critique. She then points out that the more energy and enthusiasm you can show, the better (up to a point!). [51:32] - In relation to having energy in your voice, Stephan talks about having recently interviewed Roger Love on his other podcast, The Optimized Geek. You can hear that conversation here. [52:05] - How could somebody work with Rachel? She has a course on her website, Rachel Hanfling’s Media Power Plan. She also coaches people on various aspects of media attention, public speaking, and communications. Links and Resources: rachelhanfling.com Rachel Hanfling on LinkedIn @RachelHanfling on Twitter @RachelHanflingMediaConsultant on Facebook 7 Little Johnstons OWN Brendon Burchard I Wanna Talk About Me by Toby Keith Roger Love The Optimized Geek Rachel Hanfling’s Media Power Plan
	04 Jan 2023	378. How to Hire an SEO Practitioner with Stephan Spencer	00:27:59
Hiring the right person for your SEO job can save you money and time. Check out my talk at BrightonSEO Conference as I share my 7-step process for hiring a great SEO expert for your business! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/378.
	20 Nov 2019	213. Marketing Strategies that Can Make You a Global Phenomenon with Dave Asprey	00:48:35
Bulletproof Coffee has become a global phenomenon. And you’re about to hear from the man behind the phenomenon, Dave Asprey. Whether you’re a biohacker like me or not, Dave needs no introduction. He isn’t just the inventor of Bulletproof Coffee, he’s authored three New York Times bestsellers, he hosts the super-popular Bulletproof Radio podcast, and he’s famously declared that he fully intends to live to the ripe old age of 180. Well, if anyone is going to live to 180, it will be Dave! To achieve his goal, Dave has consulted with some of the leading medical and scientific minds in the world and conducted dozens of experiments on himself. If you want to hear about all the wild and amazing things Dave has tried, check out my interview of him on my Get Yourself Optimized podcast episode #38 and my wife Orion’s interview of him on her Stellar Life podcast, also episode #38, ironically. Those interviews are mind-blowing. While Dave’s groundbreaking work in biohacking is obviously fascinating, there’s another aspect of his genius that’s often overlooked: his brilliant approach to marketing and business strategy. On this episode #213, Dave and I discuss the impact of Jay Abraham, the perils of joint ventures, and the power of authenticity in business. He’ll also reveal why you should always use codes in your affiliate deals! Dave has been featured on The Today Show, CNN, CNBC, Nightline, Dr. Oz, The Steve Harvey Show and too many more to mention. Here’s your opportunity to learn from someone who moves markets, creates industries, and shapes the hearts and minds of millions. Dave may be famous already, but mark my words, he’ll only become more influential in the future. Let’s get this party started!
	23 Mar 2016	22. Leveraging Celebrity Status to Increase Your Revenue with Darren Kavinoky	00:45:51
Darren Kavinoky is the co-creator and host of Deadly Sins, co-host of Did He Do It?, and criminal interventionist on Breaking Point. He is a certified interventionist, attorney and legal analyst who has appeared on countless other TV and radio shows. He is also the founder of 1.800.NoCuffs and is known as an award-winning criminal defense attorney. You can find Darren on Twitter at @DarrenKavinoky. EPISODE Building celebrity status through T.V. Shows allowed Darren Kavinoky to turn his one-man law practice into a multi-million dollar empire. When you become a well-known expert in your field, high profile clients come to you, allowing you to use your celebrity status as a marketing tool to expand your business. Darren gives us the tips on how to turn your business into a household name. We Discuss: Using your expertise to become a T.V. Celebrity. How to find and pitch to booking producers. The process of the perfect pitch. Leveraging your celebrity to find high paying clients. For complete shownotes and more, please head over to www.marketingspeak.com/aleyda LINKS & RESOURCES MENTIONED METal Deadly Sins Did He Do It? Breaking Point No Cuffs Get Yourself Booked Darren on Twitter STEP UP YOUR MARKETING GAME! Create a speaker reel of yourself to send to booking producers. If you’ve never been on T.V., local television is a good starting point and is usually easier to get on. Decide what shows would be best for you to be on as a subject matter expert. Come up with three to five shows that make sense for your expertise. Go to GetYourselfBooked.com and get a free gift from Darren, plus information on how to get yourself booked. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	08 Nov 2017	107. Outside the Box Ideas that Lead to Extraordinary Results with Doug Allen	00:52:55
I'm joined today by Doug Allen. Doug is a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Doug shares some of the fascinating and powerful studies, tools, and technologies that he explored in a mastermind that I recently attended. Join us to get some valuable insights into presenting yourself to others. Find Out More About Doug Here: Doug Allen Doug Allen on LinkedIn Doug Allen on Amazon In This Episode: [01:42] - Doug starts things off by sharing the history of how he became someone who helps others by running masterminds. [04:34] - Was Doug doing Facebook ads as well, or just AdWords? [06:34] - Stephan clarifies what Doug has been saying, and then Doug elaborates. Stephan discusses a study done in Israel involving parents turning up late to pick up their kids. [09:50] - Doug shares a case study about his mastermind, explaining why his video was compelling. [12:32] - We hear about one of the things that Doug taught, and that Stephan got a lot of value out of. [13:14] - Doug explains this compelling concept, which relates to categorizing things into “me too” versus “so what?” [16:39] - Stephan points out that in most Shark Tank episodes, the sharks are thinking to themselves “so what?” Doug then talks about an event on Dragons’ Den. [19:41] - We learn more about Doug’s work with Tony Robbins. [22:41] - Doug shares the results model that he came up with in Fiji when he was there for Tony Robbins’ Date With Destiny. [27:17] - Stephan shares a story about a lunch conversation he had recently that ties into what Doug has been saying related to discipline. [31:13] - Doug and Stephan talk about a strategy for keeping listeners engaged. [32:11] - Doug discusses a proactive formula, beginning by explaining its necessity through telling the story of an incident at a recent mastermind involving Stephan’s wife, Orion. [36:13] - We hear about the proactive formula in more detail, with Doug explaining each of its several steps. He and Stephan also take a moment to dig into the concept that everything is a gift, but the bow may be on the bottom. [39:42] - The fifth step of the proactive formula is doing it and taking action, Doug explains. [41:23] - One person making a more enlightened, evolved decision can make a difference in a more powerful way than bringing your “Truth” to the situation, Stephan points out. [42:28] - This perspective is what Doug loves about Stephan and Orion. [44:46] - Doug returns to discussing the LinkedIn strategy that he briefly mentioned earlier in the episode. [47:06] - LinkedIn gives you the ability to download all your LinkedIn contacts’ email addresses, Doug explains, then offers a creative and effective way of using these email addresses (instead of just spamming them). [50:23] - If someone wants to work with Doug, how can they reach him? He suggests texting him and gives his phone number (if you want it, you’ll have to listen to the episode!). Links and Resources: Doug Allen Doug Allen on LinkedIn Doug Allen on Amazon Facebook ads AdWords Shark Tank Dragons’ Den Tony Robbins Wealth Mastery Date With Destiny Hug Your Haters by Jay Baer Jay Baer on Marketing Speak Kabbalah Neil Strauss Orion LinkedIn Dux-Soup
	02 Sep 2020	254. Podcasts as Authority Boosters with Steve Gordon	00:59:06
People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I’ve been podcasting for several years and I think I’ve done everything I’ve mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I talk about how we can turn podcasting into a profitable business- the type that closes high-ticket clients. Steve is a 2-time entrepreneur and bestselling author. He’s also the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/254
	08 Sep 2021	307. Taking Your Copywriting to the Next Level with Lamar Phillips	00:31:27
Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She’s clearly mastered copywriting given her experience in the field and her proven track record. Prepare to learn more about this skill when you listen to this podcast today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/307.
	07 Aug 2019	198. The No-Nonsense Path to Sales Success with “The Sales Whisperer” Wes Schaeffer	00:51:02
If you're like most business owners, you probably hate cold calling. I can relate. I hate it too. Selling isn't easy, not even for the raging extrovert who loves the limelight and chatting with random strangers. From a young age, we're taught to be humble and self-effacing. So it's no surprise that most of us find hyping up ourselves, our company and its products a little uncomfortable. Yet, sales is as necessary as the air we breathe. Without sales, a business can't exist. Even if you didn't have to interact with prospects and could leave it all to the sales team, it's still part of your job to get out there and evangelize your company. Today, I'm joined for this episode number 198 by sales expert three-time author and HubSpot partner Wes Schaeffer, also known as the Sales Whisperer for a crash course in sales. Wes will be revealing the biggest mistakes business owners make in sales. We'll be talking about the difference between sales and marketing and the method great products sell themselves. I hope you're ready for this no-nonsense lesson in sales funnels, pipeline, CRMs, and lead nurturing, so let's get this show on the road.
	04 Sep 2024	465. Monetize Your Content with Bjork Ostrom	00:53:06
Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets. Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a mere $20. Alongside his wife, he transitioned from traditional jobs to creating food content on the internet, ultimately growing their blog to generate thousands of dollars per month. His success is rooted in continuous learning, content optimization, and strategic partnerships with ad networks like AdThrive and Raptive. The episode is a goldmine for anyone looking to build, monetize, and grow their online presence sustainably. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/465.
	22 Mar 2017	74. Making the Most of Your Facebook Ad Spend with Keith Krance	01:02:41
When it comes to advertising on Facebook, Keith Krance is the expert. He’s the author of the bestselling book The Ultimate Guide to Facebook Advertising. And today he’s here with us! You’ll hear him get into the nitty gritty of Facebook advertising, sharing tips, strategies, and techniques for how to get the most out of your Facebook ad spend. We also talk about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy. Find Out More About Keith Here: Dominate Web Media Keith Krance on LinkedIn In This Episode: [01:24] - Keith talks about his recent five-day Facebook advertising event. He explains why he held the event, and talks about some of the topics that were covered there. [05:22] - We hear more about effective (and ineffective) hooks in Facebook advertising. [9:01] - Keith returns to the upside he mentioned a moment earlier, using an example of being in health and fitness. [11:31] - We learn what the letters stand for in the UPSYD (pronounced “upside”) ladder that Keith talked about. U is for unaware, P is for problem-aware, S is for solution-aware, Y is for your solution, and D is for deal. [16:43] - Stephan steps in for a moment to clarify what Keith has been saying. [17:12] - Your sweet spot may be the people who are aware of the problem but not the solution, Keith explains. He explains what he means using the example of playing bass guitar. [21:15] - Keith responds to Stephan’s comment about providing results in advance by offering an example of one of their clients. [23:08] - Stephan changes things up by inviting Keith to critique one of his ads. He describes it in detail, setting the scene for Keith’s advice. [25:35] - Keith offers his feedback to Stephan’s ad. His biggest point is to move further down on the UPSYD ladder to appeal to less of a niche audience. He also goes on to recommend simplifying terminology and gives a couple examples of how to do so. [37:25] - Does Keith think that driving people directly to a webinar sign-up from a Facebook ad is too much too soon? [40:22] - Stephan mentions that it sounds like he should be replacing his image ad with a video giving a keynote presentation that offers value on its own. Keith agrees, and clarifies. He mentions his three-step video ad guide. He then goes on to talk about the length a video should be. [44:54] - How do you “Facebookize” a YouTube video? [46:51] - Keith talks about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy. [52:22] - With only a few minutes to go, Stephan starts a rapid question session for Keith. First up: what is critical to have in the first few seconds of an ad on Facebook to capture the audience’s attention? [53:01] - Does Keith ask any trick questions when interviewing people to hire? [53:41] - Any tips about Facebook exclusion lists? [57:03] - What are Keith’s best practices for the images or the headline? [59:06] - Keith lists the best ways to reach him if you want to learn more, take his training, or work with his agency. Take Your Marketing to the Next Level: Offer something of value to potential customers without necessarily including a pitch at the end. This can pay off in the long run. Write down three potential effective hooks for my product or service, and three that might be less effective, to help clarify the difference. Write down five compelling hooks for my product or service: one for people at each of the five UPSYD stages. Links and Resources: Dominate Web Media Keith Krance on LinkedIn Dominate Web Media Keith Krance on LinkedIn The Ultimate Guide to Facebook Advertising Perpetual Traffic Molly Pittman on Marketing Speak Ralph Burns Eugene Schwartz SamCart Intermittent fasting The Optimized Geek Bulletproof Dave Asprey on the Optimized Geek Frank Kern Dennis Yu Perpetual Traffic interview with Dennis Yu Contagious: Why Things Catch On by Jonah Berger Youtility by Jay Baer SEMRush Searchmetrics SimilarWeb The Wizard of Ads by Roy H. Williams The 3-Step Formula The 3 Biggest Mistakes Businesses Make With Their Social Media Marketing Strategies Pre-Suasion by Robert Cialdini
	29 Aug 2018	149. The Past, Present, and Future of Facebook Advertising with Dennis Yu	01:02:02
As Facebook continues to change its algorithm, finding the right Facebook advertising strategy to beat its fluctuating system can be challenging. Dennis Yu, Chief Technology Officer of BlitzMetrics, talks about what works and what doesn’t in Facebook advertising. He shares some inside scoop even from when Facebook was still targeting college students back in 2007 up to now as it expanded and became one of the most used social media website to date. He imparts some wisdom coming from someone who has seen it all. Taking down each of their own processes, budding Facebook advertisers will find some interesting advice and tips on how to build their own Facebook ads as well as some of the checkpoints to go through, covering topics from lighthouse clients to choosing the right business objectives. Dennis says optimizing your Facebook ads for the right conversions will be smarter and better.
	08 Jul 2020	246. Forge Your Own Marketing Path with Jonathan Pantalis	00:55:54
Running a business and not knowing what marketing is may seem like a longshot for success. If sales is what you’re looking for, you have to build the strategies. Like, finding out the psychology of your customers. My guest today, Jonathan Pantalis, is an entrepreneur and founder of Phi Kind Chocolates. Jonathan has had more than his fair share of hard knocks, including fraud, fire, and health challenges. But all of these potential roadblocks somehow were tipping points that fueled him to do something big. He’s here to share his most significant lessons that led his business to success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/246
	04 Dec 2019	215. Optimize Your Webinar Marketing with Casey Zeman	00:49:17
How many times have you logged out of a webinar early because it seemed like a waste of your time? Maybe the content just wasn’t engaging. Or maybe there were annoying technical issues. Or maybe you got tricked into thinking it was live when it was actually a replay. It’s a common experience that highlights the fact that if you’re running a webinar, you need to be on top of your game -- throughout the entire webinar. And, you need the right tools for the job. One person who knows this better than anyone is Casey Zeman. Casey started out as a video marketer on YouTube and moved into webinars after he realized the massive financial potential. He never looked back, eventually building his own webinar software platform which became EasyWebinar. Along the way, Casey ran hundreds of successful webinars himself, learning what worked and what didn’t the hard way. Casey is also the founder of the TribeMinded Mastermind and has consulted with companies such as HarperCollins, Estee Lauder, and Dell. If you want to make the most of webinars in your marketing and you’re looking for latest and greatest tips, tools and tactics, this episode is for you. Casey and I will be discussing webinar automation, interactive tools, webinar sales funnels, and a bunch of ways to take your webinars to the next level. On with the show!
	25 Mar 2020	231. How to Grow a Site from 0 to 6 Million Visitors with Chris Parker	00:52:30
Starting your own business is a huge leap of faith. There is so much at risk. But if you make that jump, work hard for it, and succeed, everything ends up worth the effort. My guest, also a client of mine for three years, Chris Parker, did the same and today, his website has six million visitors a month. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website that not only tells you what your IP address is, but also shares great information about how to keep your data safe on the internet. Tune in as we talk about the highs and lows of building and growing your own website and business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/231.
	02 Dec 2015	6. The Formula For Killer Webinar Conversion with Jon Shugart	00:38:34
Jon Shugart is an entrepreneur at heart, computer programmer by trade. He is the CEO of Keyword Rockstar and Bannercloud. EPISODE Jon Shugart is a webinar master and CEO of Bannercloud - a ad design marketplace for super quick and effective a/b testing of your ads. He gives us some insider insight into building a valuable info product for your niche, and finding out how to best reach them. We discuss: • what you should be aiming for with your webinar show up rate • the formula to a webinar that converts like crazy • how to develop relationships with big list builders • how to segment and profit on your retargeted list For complete shownotes and more, please head over to www.marketingspeak.com/jonshugart LINKS & RESOURCES MENTIONED Bannercloud Voluum Prosper202 CVPlab AdsBridge STEP UP YOUR MARKETING GAME! 1. Try out Voluum, Prosper202, or CVPLab for some great insights into which ads work best for your audience. 2. Segment out your list to separate the buyers from the prospective buyers 3. Check out Bannercloud for a great marketplace to find ads and quickly set them up and test them THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	08 Nov 2023	422. The Ironman Mindset with Ross Hamilton	00:58:20
If you don’t create marketing plans and strategies for your business, your growth and success may stagnate. Discover unconventional business and life wisdom from real estate mogul Ross Hamilton! In this episode of Marketing Speak, Ross goes beyond marketing tactics and dives deep into how to leverage intuition, stoicism, and journaling to program your reality and manifest the success you desire. Ross shares how to surround yourself with high achievers, use forcing functions, and communicate with your future self to accelerate your growth and interrupt limiting patterns. You’ll also get his top tips on how to get started in real estate investing and use it to build your wealth. Don't miss this jam-packed episode! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/422.
	06 Apr 2016	24. Rank on Page One with Keyword Targeting and Link Building with Chloe Spencer	01:15:43
Chloe Spencer is a 21-year-old internet entrepreneur who started her first business at 14 years old. She monetized her page one rankings into cold hard cash at age 15. She is now working as an individual consultant for web development, SEO and social media, as well as a professional writer. EPISODE While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a business, all you need is drive and a willingness to learn. She is inspiring young entrepreneurs around the world to go after their dreams, and shares how she turned a passion into a profitable business. We Discuss: Why you should focus on keywords to optimize your Google ranking. How to use social media, hashtags, and photos to create a fan base. Becoming a guest blogger and speaker to build authority. How to use viral content as a link building strategy. For complete shownotes and more, please head over to www.marketingspeak.com/chloe LINKS & RESOURCES MENTIONED Google AdSense Google AdWords Keyword Tool The Huffington Post BlogHer ReelSEO Buzzfeed Fiverr Upwork 99Designs Instagram Neopets Fanatic Quiz Fanatic Pitchbox Salesforce Soovle Snapchat Sean Stephenson Chloe Spencer Chloe@ChloeSpencer.com STEP UP YOUR MARKETING GAME! Brainstorm your website idea. What are you truly passionate about? Think about topics that naturally come up in conversation or that you spend a lot of time learning about. Search for conferences in your area that need people to speak on a panel, it's a great starting point to becoming a confident speaker. Funny, interesting, and weird information makes up most of the highly shared content on social media. Create a funny or weird Top 10 article or infographic, and share it! THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	18 Dec 2024	480. Memorable Messaging and Portable Stories with Clay Hebert	00:52:52
While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness. Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting. This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas. Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.
	04 May 2022	341. How to Sell on Video with Julie Hansen	00:48:22
In a rapidly changing marketplace, all of us have to adopt new tools, new platforms and fresh messaging to connect to our audience. Currently, many sellers and marketers utilize video to communicate with their audience. However, a lot of them fail to truly build deeper relationships, sell solutions and enhance their reputation. In today's Marketing Speak episode, Julie Hansen talks about her sales and video marketing expertise. She shares her transition story from an actor to a virtual selling expert who utilizes video to connect and build relationships with her customers. She also gives some tips and tricks on doing well in front of the camera to make your video remarkable and exceptional. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/341.
	24 May 2017	83. Mobile Ranking Factors and How to Be Number One with Cindy Krum	00:57:00
My guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you. Find Out More About Cindy Here: Cindy Krum on LinkedIn Cindy Krum on Facebook @Suzzicks on Twitter MobileMoxie In This Episode: [00:49] - Cindy talks about the main things that you need to be cognizant of in mobile marketing. [01:41] - What does mobile-first indexing for Google mean for marketers? [02:48] - Cindy explains what responsive design is, and explains both its upsides and a downside involving bounce rate. She and Stephan then discuss this. [05:19] - While Google is okay with other options, responsive design is their favorite. [06:19] - Cindy has written a couple articles on her predictions on what mobile-first indexing will mean for the SEO community. She then backs up and explains that right now, there isn’t a great term for all the stuff that’s getting internet enabled, and that many things are getting lumped in the “mobile” category. This is why she thinks that “mobile-first” is a misnomer. [09:32] - Stephan points out that listeners should note that search engines can follow a train of thought. [10:17] - Cindy thinks Google is having a brand identity issue. [11:56] - Cindy explains what the relevance of everything she’s been saying to a mobile marketer is. She then explains that AMP is an interesting side note, but she’s talking more about Firebase. [14:02] - Stephan pulls us back a bit, offering some insight and explanations about Schema, JSON-LD, metadata, microdata, and more. [16:39] - Cindy never expected Stephan to be her “nerd interpreter,” she jokes. He mentions his other podcast, the Optimized Geek. [18:05] - What is AMP, and why do we need to take action on that immediately? [20:01] - Stephan chimes in, explaining other aspects of AMP and responsive design. Cindy continues by talking about another restriction, which is that you’re strongly encouraged to host all of your external content in Google’s cloud hosting. She then emphasizes the importance of engagement. [23:37] - Stephan explains that AMP pages are hosted on Google and also link to Google. Cindy elaborates on this. [25:53] - We go back a bit, with Stephan discussing some actions to take now that we’ve discussed AMP in depth. [26:36] - Cindy talks about moving to responsive design. [28:22] - Stephan talks about the difference between dynamic serving and responsive design. Cindy then explains that dynamic serving is tougher to test and tougher for Google to crawl. [31:54] - Stephan brings up app indexing, which he and Cindy discuss using the example of Yelp. [34:14] - We circle back to a particular point about dynamic serving: having the vary header set in your HTTP headers. [35:48] - Cindy explains what JSON-LD is, and what marketers should know about it from a mobile marketing standpoint. [38:17] - We learn what an API is. [39:06] - Cindy differentiates regular mobile apps from progressive web apps. [41:50] - Stephan offers an old-school equivalent to what Cindy has been saying about progressive web apps. [42:52] - One of the things that slows things down the most when on web pages on the phone, every page has to reload even though much of the content is the same. This is different with PWAs, Cindy explains. [43:53] - What is Firebase in relation to PWAs? Through her answers, Cindy makes clear that she thinks having a PWA is a better choice than making native apps. [46:34] - There are ways to use AMP HTML in your PWA to make it very fast. She and Stephan then discuss the fact that a handful of apps are throwing off stats for apps in general. [48:48] - We learn more about what’s important in terms of ranking in the app stores. [50:29] - Stephan launches into a lightning round of quick questions. Should people check to see what their mobile page speed is? [53:14] - What is deep linking? [55:31] - Listeners can email Cindy at Cindy@mobilemoxie.com. Links and Resources: Cindy Krum on LinkedIn Cindy Krum on Facebook @Suzzicks on Twitter MobileMoxie Mobile Marketing: Finding Your Customers No Matter Where They Are Mobile-first indexing Pubcon Responsive design Bounce rate Dwell time Digital assistant searches Internet of Things Mobile-first Amazon Echo Siri Cortana Google Now Google Now on Tap Google Home Google Assistant Sundar Pichai JSON-LD HTML head tag PWA (progressive web app) Schema Metadata Microdata Tim Berners-Lee Dynamic serving The Optimized Geek Google Cloud hosting API AMP (accelerated mobile page) Android Instant Apps Firebase Cascading style sheets App indexing App indexing API Yelp! Hotel Tonight Vary header HTTP header Progressive web apps App shell Service worker Inline Javascript Google Analytics Waze Skype Page Speed Insights GTmetrix Pingdom Mobile-Friendly Test WebPageTest Test My Site MobileMoxie Search Simulator MobileMoxie Device Emulator Deep linking
	25 Aug 2021	305. The Secret to Self-Marketing with Steve Brossman	00:56:09
Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through their struggles in selling themselves. In addition, he’s successfully mastered how to create innovative videos and impose influence on potential clients. So tune in and discover all the secrets of marketing that he willingly shares with us today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/305.
	17 Jul 2024	458. Marketing in a Zero-Click World with Rand Fishkin	00:41:41
Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin. This isn't just another chat about AI or social media trends; it’s a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters of the modern marketing landscape. Rand doesn't just talk theory; he shares real, actionable tactics that can change the way you approach marketing. Plus, he opens up about SparkToro’s unique funding model and his commitment to creating a fairer entrepreneurial environment. This is a must-listen for anyone looking to stay ahead in the fast-evolving marketing world. Check it out, and let's discuss how these insights can transform our strategies! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/458.
	07 Aug 2024	461. Scaling to 12 Million Monthly Visits with Chris Parker	00:52:42
🎙️ Balancing privacy and information sharing is a critical issue of our time. So here are some exciting insights from the latest episode of the Marketing Speak podcast featuring Chris Parker, founder of whatismyipaddress.com! 🚀 Chris's passion for online privacy and security led him to create the podcast Easy Prey, where he raises awareness about safety and helps people make informed choices. The podcast has opened doors to valuable networking opportunities, allowing Chris to connect with notable guests like Chris Voss, Troy Hunt, and Scott Stratton. In our conversation, we delve into our long-standing partnership, the importance of building genuine relationships, and the power of faith and generosity in business. 🤝 Chris shares his journey of growing his website from 6 million to 12 million monthly visits through hard work, team efforts, and ethical strategies. He also discusses his upcoming book on data rights and privacy. 📈📚 Tune in to the full episode for more valuable insights! 🎧 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/461.
	15 Nov 2023	423. Confessions of a Conference Organizer with Kelvin Newman	00:51:06
You should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences. Kelvin shares his remarkable start in local meetups and how he’s embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships. Explore his forward-looking wisdom to make the most of the ever-evolving conference experience. If you're intrigued about building a respected event brand with a global impact, this episode is a goldmine of helpful tips and insights!🎙️✨ Don't miss out—let's dive into the show! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/423.
	25 Nov 2015	5. Get Inside The Mind Of Your Customer with Paul Watkins	00:40:52
Paul is responsible for overseeing the marketing of Vision College nationwide. Paul’s background is in sales and marketing for FMCG companies and professional service firms, as well as spending a decade as CEO of a regional tourism organisation. In this role he won two national marketing awards. EPISODE Paul Watkins doesn't just work in marketing, he's become a thought leader in developing strategies to interact with customer motivation and developing personal brand. He knows that every marketer is not just marketing a product, they are marketing a lifestyle and a way of being. Marketers often get a lot of flack, and often because many don't understand how creating a brand works, and how difficult it is. Paul gives tons of insight into creating a cohesive image for your brand, and yourself as a career-minded individual. Here are a few awesome topics we delve into: how to get the number of hits you usually get in a week in 1 morning why your product doesn't need to be that remarkable the best speaking groups for up-and-coming professional speakers and thought leaders how to construct a DIY focus group for $200 or less For complete shownotes and more, please head over to www.marketingspeak.com/paulwatkins LINKS & RESOURCES MENTIONED Let's All Blame the Marketing Director Don't Make Me Think by Steve Krug How to Be a Big Fish by Paul Watkins Toastmasters National Speakers Association Permission Marketing STEP UP YOUR MARKETING GAME! Start a dialogue with your customer on their pain point. What is the thing that is truly giving them pain right now? How can you best improve it for them? Stop focusing on the product, and start focusing on what the customer truly wants. Create a cheap focus group! Get 5 - 10 people in a room, pay them $30-50 for a few hours time. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	16 Mar 2016	21. Establish an International SEO Strategy to Expand your Business with Aleyda Solis	00:51:23
Aleyda Solis is an international SEO expert. She’s a consultant, keynote speaker, and a founder of Orainti. With more than 8 years of experience, she has successfully developed SEO processes targeted to the US, Europe, Asia & Latin America. EPISODE If you have been considering expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market, and Aleyda Solis shares how to reach this goal by targeting multiple countries and languages by learning how to rank internationally and grow your client base. We Discuss: Creating optimized websites for each country. Working with international clients through a language barrier. The tools that you need to monitor and track your SEO efforts. Technical issues that may arise, and how to fix them. For complete shownotes and more, please head over to www.marketingspeak.com/aleyda LINKS & RESOURCES MENTIONED Orainti SEMrush Search Metrics Similar Web SEOmonitor SERPWoo Voot Video Amigo Rank Ranger OnPage Pitchbox URL Profiler AccuRanker Link Assistant DeepCrawl The Marketer’s Toolbox All SEO Software Huballin DashThis Aleyda Solis Twitter Aleyda Solis Aleyda SEO Tips STEP UP YOUR MARKETING GAME! 1) Start tracking your SEO today, using the Google Search Console and SEMrush to accurately track your efforts. 2) Decide if you want to use ccTLD's. Do you want your French website to be hosted as a .fr, or do you want it as a sub-directory of your current domain? 3) Research trends, interests, culture and behavior of the countries that you are interested in marketing to, so you can effectively determine your content and SEO strategy. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	03 Jul 2019	193. Affiliate Marketing’s New World Order with Ian Fernando	00:59:19
Affiliate marketing can be lucrative, but it's an industry where only the strong survive. My guest for this episode number 193 is Ian Fernando. Ian is a digital marketer who cut his teeth in the affiliate marketing space for over 15 years, building a highly profitable business, and developing innovative monetization strategies. Ian has also appeared as a speaker at conferences around the world, developed affiliate marketing tools, and even built and sold a successful company in the early years of his affiliate marketing career. As influencers, podcasters and other content creators look to affiliate marketing for ways to generate a steady stream of revenue, Ian's wealth of knowledge of what works and what doesn't is only becoming more valuable. From monetization to mobile advertising, to cutting-edge strategies in affiliate marketing, this episode is going to provide amazing value for anyone who has ever wanted to monetize a website.
	28 Aug 2019	201. Mastering the Art of Persuasion with Dr. Robert Cialdini	00:32:09
Persuasion, the ability to persuade. It's a core skill that every entrepreneur should be adept in. Without it, you'll probably find it hard to raise capital, attract clients, or even close a sale. Thankfully, becoming a master persuader is relatively straightforward. All you have to do is invest a little time and effort into learning a few basic principles, six of them to be exact. Those principles are outlined beautifully in the bible of persuasion, the book, Influence: The Psychology of Persuasion, by our guest today Dr. Robert Cialdini or Bob as he likes to be called by. These universal principles of persuasion are as follows. Number one, reciprocity. We tend to reciprocate even if we really don't want to. This isn't just because of social pressure, it's in our genes even. Hare Krishna, for example, want to give you a flower, but you'll go out of your way to avoid them so you don't get stuck with a flower you don't even want and feel obligated to make a donation. But you will make that donation even though you don't want to because of that social pressure, the law of reciprocity. Number two, scarcity. When it's scarce, we want it more. We see scarcity used to manipulate us with special offers that are time-limited and/or quantity-limited, and it works. Number three, authority. If you are the undisputed guy or gal in your category, the one with the New York Times bestseller or the keynote speaker who's invited to all the big industry events, that status conveys a halo of infallibility and awesomeness on you. Number four, consistency. We want to be consistent with our previously formed opinions even if they're wrong. We don't want to look inconsistent, confused, wishy-washy, even just to ourselves, so we will double down on our stupid original bad calls. Number five, liking. This one seems pretty obvious, but it's insidious. We want to do business with people we like. It's unfortunate if those people are inept, and doubly unfortunate if the person we don't like for some unjustifiable reason is the exact right person for the job. Number six, consensus. This is also known as social proof. There are lots of ways we could have social proof. A client list with impressive names, as seen on logos from the major TV networks and in TV shows, a who's who of celebrity friends. It means basically that you've come preselected which saves me the consumer or client, a lot of time in terms of the due diligence that would normally be required. Fewer calories to burn in our big brains. Bob followed up with this seminal work with another one pre-suasion. I'll let Bob defined pre-suasion for you, but suffice it to say, it's powerful. Whether you're familiar with Bob's work or not, you probably have come across some concepts he's developed like social proof, because they have become crucial tools for marketers seeking to understand human behavior. Dare I say even a cornerstone to marketing. On this episode number 201, I'm excited to welcome Bob to my show so he can share with you some of his game-changing wisdom backed by hard science and lots of research on human psychology in marketing. If you're looking to understand your market on a deeper and more profitable level, and then to ethically influence them to take the action is right for both them and you, this episode is not to be missed.
	26 Feb 2025	490. A New Era in SEO with Cyrus Shepard	00:52:16
When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information. In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small companies can build enough brand recognition to protect themselves from algorithm updates. Most importantly, he reveals what's actually working in 2025 - and it's not what most SEO experts are teaching. If you're wondering why your traffic has plateaued or dropped despite following best practices, this episode is a must-listen! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/490.
	17 Feb 2021	278. Making Websites Accessible with Shir Ekerling	00:52:57
According to the CDC, about 26% of the population has a disability that hinders their use of websites. That is roughly 1.5 billion people who are left behind. As digital entrepreneurs, why care? For starters, it is an untapped market that holds countless possibilities. If anything, the 21st century has taught us it's to be inclusive in everything we do. My guest Shir Ekerling pointed out how this pandemic has gravely affected online learning for people with disabilities. The best time to tackle this issue is yesterday. With the constant shifts in the digital age, accessibility is becoming more and more crucial. Shir is an experienced entrepreneur and software engineer with a history of establishing and scaling SaaS companies. He is the founder of Accessibe, which offers accessibility solutions for all sorts of CMS platforms. If you're looking for ways to cater to a broader demographic, tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/278.
	02 Dec 2020	267. AI-powered Content Marketing and SEO with Aki Balogh	00:51:08
AI and Machine Learning have been a staple topic on Marketing Speak, and for a good reason. If you're running a business in 2020 and still not familiar with the subject, you are putting your company in jeopardy. In this episode with Aki Balogh, we talk about how we can use AI, not to take over by any means. Instead, how we can use it to optimize the value we are bringing to our customers. Aki is the co-founder and CEO of MarketMuse, every entrepreneur's secret weapon to competitive marketing. For more cool stuff on what you can do with AI, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/267.
	04 May 2016	28. Generating High Quality Traffic and Conversions with Bing with Duane Forrester	00:52:49
Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers. EPISODE When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses. We Discuss: The quality and conversion rates from using Bing for pay-per-click. Using the free data, SEO tools and Keyword tools given to you by the search engines. Why you should focus more on content than extensive SEO efforts. The link between Bing and social media, and how they exclusively show social results. For complete shownotes and more, please head over to www.marketingspeak.com/duane LINKS & RESOURCES MENTIONED How to Make Money With Your Blog Turn Clicks Into Customers Bing Yahoo Search Engine Forums The Online Marketing Guy Bruce Clay Inc Bing Webmaster Tools Cortana Affiliate Summit East Duane on Twitter STEP UP YOUR MARKETING GAME! 1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success. 2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away. 3) Reach out to Duane on Twitter @DuaneForrester. He responds quickly and can answer any questions that you have. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	16 Sep 2020	256. Lessons in Direct Marketing with Brian Kurtz	01:07:54
Email marketing is one of the most popular strategies in the digital world today. Why wouldn’t it be? Our emails are every marketer’s gateway to creating a connection. And the fact that most of us are always on our phones? It’s a marketer’s dream. However, one thing that will still be working for some time is direct mail. Yes. Mail that physically goes to the mailbox. According to Brian Kurtz, there are so many sales opportunities in direct mail. In this episode, we dive deeper into this strategy and go back in time, because honestly, who doesn’t love getting a well-thought-out physical gift in the mail? Tune in for some profitable marketing tips, advice, and more. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/256
	03 Mar 2021	280. Business Blueprints to Double Revenue with Simon Severino	00:53:40
Once you determine where you are winning, you don't have to reinvent things—you simply need to double down on your strengths. On today's Marketing Speak episode with Simon Severino, we talk about these powerful templates—simple, intuitive spreadsheets that allow you to, in effect, draw your own vision of success and map out how to get there. Simon is the CEO of Strategy Sprints, the #1 results-based business coaching firm. His team of Certified Strategy Sprint coaches does only one thing: Double the revenue of SaaS and Service Businesses in 90 days. This episode is a must for anyone who wants to land better clients and gain their time back. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/280.
	21 Nov 2018	161. Cultivating Customer Loyalty with Jackie Huba	00:57:38
I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Another one of Jackie’s books is Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Jackie is a master at drawing profound insights from unexpected places and an expert in participatory marketing and cultivating word of mouth. She even coined the term customer evangelism. She is a sought-after keynote speaker and works with companies like Whirlpool, Dell and Kraft. I got to know Jackie well-over a decade ago back when we were both speaking for the American Marketing Association. She was also on the MarketingProfs Telesummit on Buzz Marketing that I have put together way back in 2006. I'm beyond excited to have her on the show. Get ready to dive deep into customer loyalty and help turn your customers into fanatics just like Lady Gaga does.
	21 Oct 2020	261. Your Brand SERP is Your Business Card with Jason Barnard	01:05:58
Your Brand SERP is vital to your business. It's the first thing your prospect sees when they search for you. When you google your business, do you like the first thing you see? Is your website even on the first page of Google? In today's Marketing Speak, Jason Barnard joins me to talk about everything brand SERPs- from analyzing and optimizing them to making more businesses aware of what's in it for them. Jason is an author, speaker, and consultant on all things digital marketing, and he specializes in brand SERPs and knowledge panels. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/261.
	15 Jan 2025	484. Blueprint to Scaling an SEO Agency with Jason Hennessey	00:43:47
Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google’s algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue. You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.
	17 Apr 2024	445. How Content Marketing Is Evolving With Andy Crestodina	00:47:29
If you're feeling overwhelmed and frustrated by the constant changes in user behavior and traffic channels and struggling to adapt your content marketing strategies, then you are not alone! The rise of AI and the evolving landscape of audience engagement can feel like an uphill battle, leaving you feeling lost and unsure of how to proceed. But fear not! There are effective ways to navigate this new era of content marketing and come out on top. In this episode of Marketing Speak, you'll dive into a captivating conversation with our guest Andy Crestodina. Andy's expertise shines as he shares valuable insights into the impact of AI on content marketing and the future of SEO. From the significance of thought leadership content to the evolving role of AI in content creation, Andy's deep understanding and practical examples make this episode a must-listen for content creators and marketers. Whether you're looking to enhance content personalization, drive audience engagement, or stay competitive in an AI-dominated digital environment, Andy's insights provide strategic guidance for creating content that resonates with audiences and adds value. Tune in! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/445.
	08 Apr 2020	233. Building an Audience Through Ingenuity and Hustle with Melissa Monte	00:57:32
A strategic mindset can achieve explosive growth. Melissa Monte joins me for today’s Marketing Speak to share her fascinating success story. Melissa is the host of the hugely popular Mind Love podcast. Forbes named her show the #1 Podcast for your Life and Career. Now she’s spilling her secrets. Melissa and I talk about how to get your foot in the door, start a life-changing business, and pave the way for success. Disclaimer: it’s not all rainbows and butterflies. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/233
	11 Sep 2024	466. From Browsers to Buyers with Jason Friedman	00:52:39
Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences. Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and working with rock bands, Jason transitioned into the business world by applying theatrical principles to create immersive customer experiences. His breakthrough came when he helped design a Foot Locker store, significantly boosting sales. This success propelled him to work with notable brands like Bank of America, Armani, Disney, and Universal Studios, helping them craft compelling customer journeys. In this episode, Jason shares his unique strategies for crafting compelling customer experiences, drawing fascinating parallels between the world of theater and business. We'll delve into the importance of earning client commitment, guiding them through a memorable journey, and maintaining momentum through small yet powerful wins. Jason also highlights the significance of removing friction points in business using advanced tools like VMiX and Stream Deck to enhance presentations and engage audiences effectively. Additionally, Jason's insights into the essence of customer retention, the psychology of quick wins, and the transformative power of improvisation and acting techniques in entrepreneurship are set to provide valuable takeaways. Stay tuned for practical tips on creating seamless customer journeys, the kinetic customer formula, and a refreshing perspective on maintaining progress and avoiding pitfalls in business! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/466.
	27 Nov 2024	477. Overcoming Adversity with Ryan Crownholm	00:51:27
Life’s trials can lead to extraordinary transformations. In this Marketing Speak episode, we deep dive into entrepreneurship, personal growth, and the importance of taking full responsibility for one's life with Ryan Crownholm, a successful entrepreneur, mentor, and advocate for personal growth and reintegration. In this episode, we also delve into Ryan's unique parenting philosophy, discussing rites of passage and the challenges of traditional education. Ryan shares his transformative experiences, including his innovative approach to fitness and the profound impacts of daily habits on physical and mental well-being. We'll explore his intriguing insights on radical accountability, purposeful living, and his commitment to creating a balanced life grounded in family values. Tune in to hear invaluable wisdom on resilience, entrepreneurship, and the power of incremental changes from a man who has dedicated his life to helping others find their purpose. Get ready for an episode filled with inspiration, practical advice, and heartfelt stories! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/477.
	05 Mar 2025	491. How to Rebuild After Losing Everything with Peter Sage	00:56:36
From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth. Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins. He also recounts his surprising imprisonment and how he embraced it as an opportunity to serve others, which led to his impactful book, The Inside Track. This episode unfolds like a riveting movie as we discuss the profound lessons learned from adversity, the importance of emotional maturity, and the universal quest for growth and cooperation. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/491.
	06 Feb 2019	172. Marketing Automation That Actually Works with Brad Martineau	01:04:38
The great wave of automation is coming, whether you like it or not. Eventually, all of our jobs are going to be replaced by AIs and robots. In the meantime, you have an opportunity to leverage automation throughout your business and in your marketing. You have two options - ignore automation at your peril or embrace the opportunity and adapt quickly. My guest hasn't just embraced marketing automation, he's made it his business to help others use automation to their advantage. I'm talking about Brad Martineau, Cofounder and CEO of SixthDivision. You'll be getting some real insight into how to incorporate automation into your marketing strategy and even your overall business strategy. You'll also be getting some power tips on using Infusionsoft and how to build an effective customer journey that gets results. If you're serious about leveling up your business, stick around as Brad reveals the secrets to doing automation right.
	25 May 2016	31. Maximize Your Exposure Through Podcasting with Jason Van Orden	00:53:52
Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo. EPISODE Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list. We Discuss: The important topics you need to consider before starting a podcast. How to make your podcast professional and credible. Getting your podcast noticed, and bringing in organic traffic. Creating a manifesto to find inspiration, and to safely store your incredible ideas. For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo LINKS & RESOURCES MENTIONED Promoting Your Podcast iTunes The Optimized Geek Entrepreneur on Fire StartUp Podcast Alex Blumberg Training with CreativeLive Internet Business Mastery Ask Pat Sales Marketing Profit Audio-Technica Audio-Technica ATR2100 Rode Podcaster Rode SmartLav Heil PR 40 Microphone Shure SM7B Marketing In Your Car Grammar Girl WTF with Marc Maron Libsyn Google Keyword Planner Google Trends Keyword Explorer PowerPress Getting Things Done CreateSpace The Art of Non-Conformity Jason Van Orden STEP UP YOUR MARKETING GAME! 1) Make a list of 3-5 traits that your target audience has. Do they want a short audio file with quick tips, or do they want lots of information, details, and new ideas? 2) Go through the top 20-30 podcasts in your category. Create a list of things that haven't been done yet, so that you have a good chance of standing out. 3) If you are using an interview format, have questions ready but don't be afraid to let the conversation flow naturally. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	27 Jan 2021	275. How to Be Epic with Justin Breen	00:48:16
Most entrepreneurs are considered visionaries. They're the type of people who have got all the big ideas, but sometimes these visions rarely become a reality because of a missing piece: an integrator. Today's guest Justin Breen and I both agree with Dan Sullivan's principle, "who not how." Justin is the Founder/CEO of BrEpic and the author of the No. 1 International Best Selling Book, Epic Business. On today's Marketing Speak, Justin Breen shares his secrets to building your business exponentially. Some great tips are finding what your strengths are through self-assessments, don't try to do everything yourself, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/275.
	23 Sep 2020	257. Success Secrets of Serial Entrepreneurs Kevin Harrington and Mark Timm	00:43:51
Success is a combination of being happy and content in business, family, and life. In today’s episode, I’m joined by two esteemed gentlemen, Kevin Harrington and Mark Timm, who share the same values and outlook. Kevin Harrington is one of the original sharks on the Emmy-winning TV show, Shark Tank. He’s been an entrepreneur for over 40 years who’s dubbed as the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA), and Co-Founding board member of the Entrepreneurs’ Organization (EO). On the other hand, Mark Timm is a serial entrepreneur and exponential-thinking practitioner for over two decades. He has started more than a dozen companies, several of which have expanded and been sold, and has consequently participated in several equity events. He is currently President of IntegriMedical LLC. If you ever need to hear any business and life advice, then definitely don’t miss out on this episode. So many snippets of wisdom from these two men in just one hour. Their book, Mentor to Millions, is something worth checking out as well. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/257
	19 Aug 2020	252. Average Sucks and What To Do About It with Michael Bernoff	00:48:47
Average sucks! Whether you’re someone who’s already working on the life you want or someone who’s just starting out, if you feel like you’re destined for great things, this episode with Michael Bernoff is for you. Michael is a powerful, seasoned speaker with the ability to tap into virtually anyone’s motivation strategy. He helps in unlocking the mysteries of building charisma, influence, persuasion, and connection with others. Tune in for a motivational session as we talk about what you should do to get what you want. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/252
	19 Feb 2025	489. Upgrade Your Storytelling with Caroline Onyedinma	00:44:49
The difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages. After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive consistent 6-7 figure revenue. Discover her unique approach, which combines the Story-Sway-CTA framework to turn mundane moments into magnetic content and attract and convert "deluxe lurkers" (7-8 figure decision makers who silently consume your content). Ready to transform your expertise into stories that sell? Tune in to learn how to build your own story bank that converts while you sleep! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/489.
	24 Aug 2016	44. Turn Lookers into Buyers with Killer Conversion Rates with Khalid Saleh	00:51:30
Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh. EPISODE When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever. We Discuss: The common conversion mistakes to avoid. The difference between A/B and multivariate testing. What “website-centric” factors are, and how to use them. Building a mobile website that users want to buy from. For complete shownotes and more, please head over to www.marketingspeak.com/khalid LINKS & RESOURCES MENTIONED Invesp Marketing Conversion Optimization: The Art and Science of Converting Prospects to Customers FigPii Google Analytics Optimizely Visual Website Optimizer Convert Don’t Make Me Think by Steve Krug Khalid on Twitter Khalid on Snapchat STEP UP YOUR MARKETING GAME! To find out if there are issues with your website, go through and mimic the exact steps a visitor would take in the purchasing process. Would you purchase from your website again? Page load time and speed can impact conversion. Reduce your page load time to around three to five seconds to see anywhere between an 8-15% increase in conversions. While there can be many issues on a website that need to be addressed, functionality is at the top of the list. If a landing page, a product page, or a dropdown isn't working, fix it immediately. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	31 May 2023	399. Achieve Leverage with Ryan Levesque	00:52:05
The universe's infinite wisdom allows people to reveal more light and make a bigger impact. In the latest episode of the Marketing Speak podcast, the brilliant Ryan Levesque joins us as we dive deep into the world of marketing and personal growth. Ryan Levesque is an industry-leading entrepreneur, bestselling author, and marketing expert who has helped countless individuals and businesses thrive. His insights and strategies are nothing short of game-changing! This episode discusses the powerful Hybrid Expert Model, reframing "no's" in our lives, achieving freedom and flexibility in our business, and the three pillars to sales success: attract, enroll, and deliver. Whether you're an aspiring entrepreneur or a seasoned marketer, this episode is a must-listen. We unpack valuable lessons that will empower you to supercharge your business growth. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/399.
	25 Dec 2024	481. Virality Is Science with Steve Spangler	01:02:32
I had the pleasure of diving deep into the world of science, education, and dynamic content creation with the incredible Steve Spangler on the latest episode of Marketing Speak. Steve, known widely as "America's science teacher," has made remarkable strides from his days as a school teacher to becoming a leading figure in STEM education and viral content creation. Steve delves into his successful YouTube strategy that hooks viewers in mere seconds, the impact of his viral science experiments, and the evolution of his nationally syndicated TV show, "DIY Sci." We'll explore Steve's remarkable journey from a school teacher to a digital content pioneer, including his memorable Guinness World Record, significant e-commerce achievements, and the influence of his work, now spanning multiple platforms and inspiring millions. Discover the secrets behind his engaging experiments, such as the infamous Mentos and Diet Coke reaction and his collaboration with NASA for an exciting new space experiment. Tune in for inspiring stories and actionable strategies that will empower you to elevate your own marketing and educational endeavors! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/481.
	12 Jul 2017	90. Finesse Your Marketing: From Funnels and Membership Sites to Online Courses and Bestseller Campaigns with Bart Baggett	01:05:53
Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the creation of lead machines where trust is built through sharing information that answer real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products. Find Out More About Bart Here: Bart Baggett Website International School of Forensic Document Examination Handwriting University Bart Baggett on LinkedIn Bart Baggett on Facebook Bart Baggett on Twitter @BartBaggett Books by Bart Baggett In This Episode: [02:18] - How Bart was one of the "older" marketing guys back in 2000. [02:42] - Getting in touch with the "inner circle". If it is in books it's probably is not the latest coolest stuff. [03:58] - There's a new breed of Internet Marketers doing funnel marketing. [05:09] - Using Facebook ads to drive people to chat conversations using MiniChat. Then you can email people directly. From random distraction to speaking with a real human being. [08:07] - How using chat through Facebook is a great advantage because it gets opened if people initiate the conversation. [09:09] - How people are moving back to face-to-face marketing and getting people on the phone. [13:43] - The phone model is not a new model, but people are just so addicted to email. [15:59] - Get a person on the phone and they will, trust, and hire you. [17:18] - Understanding the business model that you are in. Have a clear core offer to understand how to increase sales. [20:45] - Using the call me model without being the one who is answering the phone. [21:50] - Lead machine for a product model. If someone consumes 4 or 5 hours of me teaching marketing, they are going to want more. If you don't have a product to sell, you won't make any money. [24:16] - If you are going to charge $20,000 for consulting, people need to know you by consuming 5 hours of your content. Be the authority in their minds. If they consume your content, they will hire you. [27:07] - If people buy something from you, they will open your emails. Ascending into small purchases makes people more likely to move up. [31:06] - The Magic Question is an NLP book about how to pick the most empowering questions. Hypnotize yourself with the questions you ask and ask empowering questions. [34:10] - Come up with a problem to solve and put it in a small book and by solving the problem they will come back for more. Learn to ask better questions. [37:39] - If I position myself with status, authority, knowledge, and give value people will be excited about speaking to me and my team. [44:15] - Demonstrations of value and pre-framing potential customers before talking with them. [49:36] - If people aren't investing money, you are not offering something that they feel is an incredible value. People need to know how to frame their offer to solve a big problem. [52:52] - An authority funnel is a list building funnel that is designed for events. [54:25] - A course is an online course that teaches one thing. A membership site dispenses information on a monthly basis. [59:46] - Use a mailing list to get people to download or buy your book in a small timeframe. Offer incentive like a contest to give people a push to help you. Links and Resources: Bart Baggett Website International School of Forensic Document Examination Handwriting University Bart Baggett on LinkedIn Bart Baggett on Facebook Bart Baggett on Twitter @BartBaggett Books by Bart Baggett Traffic and Conversion Summit Ryan Deiss Perry Belcher The Optimized Geek Episode 30 with Bart Baggett Frank Kern Andy Jenkins Russell Brunson MiniChat The Magic Question: How to Get What You Want in Half the Time Marketing Speak Episode 61 with Dan Kennedy Marketing Speak Episode 87 with Nick Cownie Bart Baggett Perpetual Lead Machine Gift
	22 May 2019	187. Optimize Your Videos with Sunny Lenarduzzi	00:50:30
For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She’s helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.
	25 Oct 2023	420. Resolving Complex SEO Issues with Kaspar Szymanski	00:55:50
Upward trajectory is the objective with SEO. 📈 In the latest episode of the Marketing Speak Podcast with our guest, Kaspar Szymanski, we explore how to resolve complex SEO issues. Kaspar is a renowned SEO expert and a former senior member of the famed Google Search team. As one of the few former Googlers with extensive experience in policy driving, webspam hunting, and webmaster outreach, Kaspar now dedicates his expertise to helping websites to recover from Google penalties and enhance their visibility in search engine results. If you're serious about SEO and want to navigate the ever-changing landscape of search engines successfully, this episode is a must-listen. Kaspar shares invaluable insights on complex SEO challenges, what makes disavow files truly effective, and how to prioritize your SEO strategies. Tune in now! ✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/420.
	24 Mar 2021	283. Preserving Human Connection in the New Normal with Jim Christian	00:49:49
Launching and attending virtual workshops and conferences may seem to be the wisest thing for the events industry during this pandemic. Still, according to today's Marketing Speak guest Jim Christian, one major thing is missing- human connection. Jim is the former Director of SEO for Godaddy. He brings a wealth of experience to the table when it comes to all things search. He currently owns a boutique agency in Phoenix focused on helping enterprise-level brands untangle complex problems that evade detection. Jim also runs Advanced Search Summit, a passion project to give back to the community by helping others innovate in the digital marketing space. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/283.
	23 Nov 2016	57. Cultivating a Beginner’s Mind and Understanding Your Industry with Jeffrey Hayzlett	00:53:54
From today’s guest, Jeffrey Hayzlett, we learn the importance of having a beginner’s mind and being open to learning. And who better to learn from than someone like Jeffrey, who has bought and sold over 250 businesses amounting to around $25 billion in transactions? In addition to his impressive successes in this realm, Jeffrey is also the author of several bestselling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, and The Mirror Test Not all of Jeffrey’s accomplishments are inaccessibly high-level ones, though. He has been a guest celebrity judge on Celebrity Apprentice for three seasons, and is a primetime TV and podcast host. In other words, he’s approachable and has some great experience in sharing his knowledge. That’s exactly what he does in today’s episode, which should give you some great insights into identifying your industry, understanding your priorities, and much more. Find Out More About Jeffrey Here: Jeffrey.Hayzlett on Facebook @JeffreyHayzlett on Twitter Jeffreyhayzlett on Instagram Hayzlett.com C-Suite Network In This Episode: [02:30] - Jeffrey explains what he means by the “Mirror Test.” He also discusses how frequently you should apply the Mirror Test, and talks about asking yourself whether the things you’re doing are leading to where you need to go. [05:37] - We learn more about how Jeffrey came up with the concept of the Mirror Test and his theory of the customer and performer. [07:38] - Managing a role as big as the one he held at Kodak was mind-boggling to Jeffrey, but here’s his advice: take the zeros off. He imagined he was running a small business and asked himself what he would do in that case. He and Stephan then go on to discuss an example of this. [10:33] - Jeffrey talks about being measured on whether he “played well with others” at Kodak, and explains why that was problematic given his role there. [11:36] - We gain some insight into what happened with Kodak’s problems, as well as the overall switch to digital in many realms. [14:12] - Stephan and Jeffrey talk about misunderstanding exactly which industry your business is in, with examples including Kodak and the railroad industry. [16:12] - What does Jeffrey consider the most disruptive thing he did while working at Kodak? [19:18] - Using the examples of Coke machines and farming, Jeffrey talks about how the Internet of Things can improve efficiency and change the way we use and do things. [22:30] - What can a marketer do to prepare for the coming revolution with the Internet of Things? [25:48] - Jeffrey addresses what he expects will be the biggest disruptive events besides the Internet of Things, and talks about how he sees the marketer’s role. [28:32] - How does Jeffrey measure customer satisfaction? His favorite way is to ask customers, which depends on having a relationship with them. If you listen to your customers, you have less need for tests measuring their satisfaction. [29:46] - Jeffrey talks about some rating systems (including Net Promoter Score), then suggests his own preferred indicators for measuring customer satisfaction. He reveals that he had people at all levels personally resolve customer complaints, and he and Stephan discuss the value of empowerment and open-book management as explained in The Great Game of Business. [34:20] - We hear about some options for how to share information in an open-book management style, and some examples of things to share. Jeffrey also explains how this can contribute to forming a great team. [37:38] - What are some other obstacles that are facing CMOs and marketing directors that are going to blindside them? [40:39] - The antidote to distractions is keeping your focus on your promises, what you’re supposed to be delivering, and your conditions of satisfaction. Jeffrey and Stephan then talk about the importance of promises. [43:19] - Jeffrey returns to the question about obstacles facing CMOs. He thinks it’s important to be more strategic. He also explores the importance of an open mind and the willingness to declare yourself a beginner. [50:13] - Stephan asks whether Jeffrey does anything special to ensure he gets thinking time. As we learn, Jeffrey does his best thinking when he’s sitting down and uninterrupted (whether on a tractor, horse, or plane). Links and Resources: Jeffrey.Hayzlett on Facebook @JeffreyHayzlett on Twitter Jeffreyhayzlett on Instagram Hayzlett.com C-Suite Network TallGrass PR Think Big, Act Bigger: The Rewards of Being Relentless Running the Gauntlet The Mirror Test The Internet of Things The Great Game of Business Open-book management Beginner’s mind
	08 Jun 2016	33. Create a Profitable Business with Outside-The-Box Marketing with Jeremy Schoemaker	01:00:07
Jeremy Schoemaker a.k.a ShoeMoney is a super blogger, affiliate, and an entrepreneur with 15 different companies under his belt. He's the author of Nothing's Changed But My Change: The ShoeMoney Story. He’s the founder and CEO of ShoeMoney Media, and the founder of Elite Retreat. EPISODE Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market. We Discuss: Why you should create something that is useful, and give it away for free. Creating viral content. Taking risks, and how they create wealth. Using arbitrage to your advantage. For complete shownotes and more, please head over to www.marketingspeak.com/shoemoney LINKS & RESOURCES MENTIONED Nothing's Changed But My Change: The ShoeMoney Story ShoeMoney Media Elite Retreat NextPimp PAR Program The ShoeMoney playbook Google AdSense ClickFunnels The Invisible Selling Machine How To Make Money Online - The ShoeMoney System StackThatMoney Email Jeremy Jeremy's ShoeMoney.net Course Offer Social Ecommerce book SEO Hiring Blueprint SEO BS Detector The Optimized Geek STEP UP YOUR MARKETING GAME! 1) Don't be afraid to give away content for free. When you do more than your competitors, clients-and money-will follow. 2) Capture attention and go viral! The most shared content provides value, solves a problem, and is interesting. 3) Go to ShoeMoney.net to take advantage of Jeremy's offer. You'll receive a training course that will get you started making money online. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	19 Oct 2022	367. Blueprint for Customer Retention with Mostafa Hosseini	00:38:45
To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients. Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula. Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/367.
	05 Apr 2017	76. Supercharge Your YouTube Marketing with Sean Cannell	01:04:08
Today we're talking to Sean Cannell, who is an avid YouTuber and a cofounder of the popular YouTube channel Video Influencers. As you might suspect, that means he’s an expert on YouTube marketing. He’s the go-to guy if you want to improve your YouTube engagement or deepen your understanding of the platform. We get down to the nitty-gritty on how you can improve your presence on YouTube and Beyond! Find Out More About Sean Here: Sean Cannell @SeanCannell on Twitter learnyoutubetoday.com In This Episode: [02:03] - Sean discusses the difference between tactics and strategy as they relate to YouTube. He emphasizes the importance of starting with a strategy instead of tactics. [04:17] - What advice does Sean have for podcasters wanting to leverage their podcasts on YouTube? [07:29] - Sean is doing video everywhere, not just on YouTube, he explains. However, YouTube is his favorite outlet. He talks about the different psychology between Facebook and YouTube users. [11:17] - Sean touches on the use of YouTube videos on LinkedIn. [11:26] - Stephan offers an example of his own (involving Jonathan Fields) about the importance of understanding the algorithm you’re dealing with. [13:31] - We hear Sean’s thoughts on SnapChat and its lack of lasting, ongoing content. [15:30] - Sean talks about his thought process when decided between different kinds of show formats (such as one-man shows, interviews, etc.) and possible topics. [19:26] - How important is whiteboarding? It’s critical, Sean answers, and explains why. [22:19] - Sean talks about his usage of b-roll and screensharing. [24:18] - Sean discusses using webinars as YouTube videos. He gives advice on how to create interest in the replay of the webinar. [27:16] - What sorts of funnels is Sean using across the different monetization strategies that he uses? [29:09] - Sean talks about baby offers or tripwires, explaining what he means with the terms and how he applies the concept. [32:09] - Stephan recaps some of what Sean has been saying to make sure it’s clear. [32:33] - Making a video unlisted is the YouTube equivalent of a gateway video, Sean explains. He and Stephan then talk about Wistia and its turnstyle option. [34:33] - Sean discusses his views on scaling. He also talks about viral videos. [39:49] - VidCon is more fan-based than business-focused, Sean says, and suggests getting industry tickets if you decide to go. A better conference is VidSummit. [41:26] - Stephan talks about his experience at VidCon, including learning who The Try Guys are. Sean expands on what Stephan has been saying and talks about influencer marketing. [44:41] - Sean discusses metrics in terms of the price of influencer marketing. [49:07] - Sean talks about his video How to Get Free Stuff on Amazon, which has close to two million views. He then explains YouTube’s analytics and the metrics that the site particularly values. [52:39] - Stephan starts off a lightning round of quick questions and answers. The first question: what’s the best time to post on YouTube? [53:52] - What’s some of Sean’s favorite equipment? His biggest tip is to start with whatever you have. He then goes on to give tips on some product [56:13] - What software does Sean recommend? [56:56] - What does Sean do to pimp out video thumbnails? [57:44] - How do you pimp out your channel page? In response, Sean offers seven quick tips. [61:39] - What’s the best way to get in touch with Sean? Take Your Marketing to the Next Level: Take a step back and think about the content that I’ll be delivering to add value to my target audience. Use this to create my strategy for my YouTube channel. Think of my YouTube channel in terms of having a show. This means uploading something regularly (at least weekly, if not more often). Instead of trying to add videos to my podcasts, shoot solo videos for YouTube. I can then use the audio from those videos as podcast episodes. Links and Resources: Sean Cannell @SeanCannell on Twitter Learnyoutubetoday.com The School of Greatness podcast Jonathan Fields on the Optimized Geek Marie Forleo Rand Fishkin Moz Brendon Burchard OBS Video Ranking Academy Wistia Jamie Salvatori on Marketing Speak VidCon VidSummit VloggerFair The Try Guys Social Bluebook How to Get Free Stuff on Amazon YouTube Equipment List for Making Videos Rode smartLav+ Lavalier Microphone Rode NTG2 Condenser Shotgun Microphone Mevo - Live Event Camera for iOS devices Arkon iPhone Tripod Mount limo studio Wirecast Canva How to Make a YouTube Custom Thumbnail Tutorial The Very Thing That Terrifies You Is Where Your Treasure Lies: Stephan Spencer Huffington Post Article
	30 Dec 2020	271. Optimize Your World, Inside and Out with Ross Tavendale	00:59:10
Today's Marketing Speak guest, Ross Tavendale, is as passionate as I am about SEO as well as biohacking. In today's fast-paced world, it's so easy to get caught up with the notion of workaholism. Stress due to working too much might be early signs of burn out. To prevent busy and highly productive individuals from having health complications because of stress, this interview with Ross provides tons of value. If you can bring out a pen and paper while tuning in, I highly suggest so because there's a bunch of amazing stuff throughout the conversation. Or better yet, download the actionable checklist when you visit the Marketing Speak website. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/271.
	16 Jun 2021	295. Webinars Aren’t Dead with Jason Fladlien	01:06:57
Joe Polish describes today's guest, Jason Fladlien, as one of the top five living marketers on the planet. This episode takes a different turn because instead of highlighting success, we talk about the mistakes people make that shape who they are today. Making mistakes on the path to success is often a vital part of the process. Jason says he has made more than his share. You get it wrong 100 times, and you get it right once—that was his attitude with webinars. On today's episode, we talk about how Jason's spiritual perspective led him on a unique marketing journey where he could position himself to help millions of people with the webinars that he has created. Tune in for an impactful and memorable interview right here on Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/295.
	22 Nov 2023	424. Local Marketing Meets AI with Mike Stewart	00:51:19
Start simply, evolve steadily. If you want to improve your local search marketing results, you don't want to miss our latest Marketing Speak episode. Mike Stewart of Rise Local joins us to discuss review management, online reputation, hiring the right team, and more critical strategies for local businesses. In 2015, Mike embarked on a groundbreaking journey by founding Rise Local. His passion for promoting businesses traces back to his extensive career in Yellow Pages marketing, where he played a pivotal role in steering businesses through the digital revolution of the early 2000s. Mike's expertise includes directional marketing, sales, and internet marketing, and he’s a pioneer in adapting to the ever-evolving digital landscape. Today, he focuses on driving organic searches to clients' websites through local search marketing. 🌐📈 Tune in now to boost your organic visibility and conversion rates! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/424.
	23 Aug 2023	411. How to Sell a Million Books with Charlie Hoehn	00:56:40
In order to sell your book, it’s vital to strategize and ensure you’re forging excellent content. In the latest episode of the Marketing Speak podcast, we're diving deep into the art of book marketing with a true master of the craft, Charlie Hoehn. Charlie is the best-selling author of Play It Away, a transformative book that even Tony Robbins hails as "The cure to your stress!" Over 5 million readers engage with his enlightening articles, and Charlie brings a wealth of wisdom and experience to his work. As we explore the nuances of effective book marketing, unveiling strategies that can elevate your literary endeavors to new heights, Charlie’s personal journey will captivate you. Tune in for invaluable insights and a fresh perspective that will reshape your approach to marketing. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/411.
	06 Apr 2022	337. Stress-Free Automation with James Schramko	00:57:51
Live like you are retired by outsmarting the normal business system and creating automation that allows you not to work round the clock. Our guest today talks about the strategies for running multiple productive business ventures. James Schramko is an internet marketer and entrepreneur who can successfully leverage, automate, and systemize his business. He is the founder of SuperFast Business and runs live events and multiple podcasts. In this episode, James Schramko will talk about the steps to freedom through delegating, outsourcing, and getting the leverage to the maximum capability. He will also discuss various effective tools used in project management, communication, and scheduling. Further, he will share tips on being a good employer and managing overseas employees. Listen to this episode to learn the secret of success and experience living a rich and full life. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/337.
	16 Jan 2019	169. SEO Unpacked with Mike King	00:55:27
People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He's also the proud new owner of UndergroundHipHop.com, a highly respected twenty-year-old music blog. On this episode, we will be geeking out on SEO covering everything from Latent Semantic indexing or LSI to Markov models to term frequency and more. Also, you will want to read all the way to the end of this episode as Mike will be revealing some of his favorite SEO resources.
	28 Dec 2022	377. Self-Publish Your Book Like a Pro with Suzanne Doyle-Ingram	00:53:28
Money does not come from book sales! It comes from the clients you gain because of your book. Today, Suzanne Doyle-Ingram shares tips and tricks on how to leverage your book to create or grow your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/377.
	22 Mar 2023	389. Gamify Your Sales Funnels with Hawk Mikado	00:47:31
Success in funnels isn't just about moving people from A to B -– it's about creating a strong relationship that turns an audience into clients and partners. In this episode, get ready to level up your funnel game with the master himself, Hawk Mikado. Hawk Mikado is an accomplished entrepreneur, adventurer, family man, and a leading expert in funnel marketing. With a passion for helping other entrepreneurs achieve their goals, Hawk has dedicated himself to mastering the art of funnels, lead generation, and live launches. Throughout his career, he has built over eighteen impressive 7 and 8-figure funnels and helped over 11,973 entrepreneurs add 6+ figures to their businesses. Immerse yourself in the wealth of knowledge and experience of Hawk Mikado, and get ready for inspiration. Tune in to this episode and discover the secrets to funnel success! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/389.
	21 Dec 2016	61. Getting Into the A-Pile with Dan Kennedy	00:34:37
When he’s not working on books or sharing a stage with people such as Zig Ziglar and Tony Robbins, Dan works as a marketing advisor and consultant. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation. Find Out More About Dan Here: Dan Kennedy on LinkedIn In This Episode: [01:16] - What are the essential components for an effective sales letter? Dan says that a sales letter should replicate as closely as possible the techniques used in face-to-face sales. He also emphasizes the importance of choosing a structure. [03:34] - Dan explains that the Kennedy method can work within any of the structures he described a moment ago. He tends to lean toward the problem-agitate-solve structure. [04:51] - We hear Dan’s advice on how to craft a killer headline for your sales letter. Keep in mind that the headline is a headline for the rest of the letter (or ad), not just for the product or service. [08:08] - A sales letter should be long enough to do everything you need to do to get the desired result. In other words, Dan says that sales copy doesn’t necessarily need to be short, and explains why. [12:10] - Dan talks about how to use a swipe file effectively (and clarifies that he’s recommending taking inspiration and borrowing from other ideas, not stealing them or infringing on copyright). [16:48] - We learn what works best in guarantees. Dan explains how important pure guarantees are, and talks about figuring out what to guarantee and where to place it in your advertising. [19:48] - Dan discusses testing to see how your advertising works. He mentions the concept of split testing and gives advice on how to use testing to make your advertising as effective as possible. [21:50] - In many ways, video sales letters should be the same as written sales letters, Dan explains. He also explains the differences and offers insight into how to best use this format. [25:24] - How can you get your advertising into the A-pile of people’s mail? In his answer, Dan also describes what the different mail piles represent. He emphasizes the importance of goodwill. [29:41] - Dan gives the example of one of his current clients who is sending a free book as a marketing device. [30:33] - We hear an advanced sales technique not included in Dan’s Ultimate Sales Letter book: the “reverse cold read.” This involves using what you know about your audience to cold read them in your sales materials. Links and Resources: Dan Kennedy on LinkedIn Zig Ziglar Tony Robbins The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses Swipe file Who’s Mailing What Split testing Cold reading
	21 Apr 2021	287. Growth through automation with Matt Astifan	01:04:33
In 2009, Matt Astifan and a few fellow digital marketers started a local Meetup in Vancouver called Internet Masterminds. Internet Masterminds bloomed into a global community with over 14,000 members, producing live events in cities worldwide. Today Matt is focused on growing his media company Web Friendly®, which documents resources, tips, and strategies for starting and growing your business online. In today's episode, Matt and I enjoyed talking about marketing automation and workflows for content creators that can be real game-changers when it comes to growing a web presence. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/287.
	18 Jul 2018	143. The New World of SEO with Eric Enge	01:07:36
The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. While we’ll dig into the possibilities for the future, we’ll also explore what these mean for us today, and how we can stay on top of SEO and organic Google rankings. Find Out More About Eric Here: Eric Enge at Stone Temple @stonetemple on Twitter Eric Enge on LinkedIn Eric Enge on YouTube Stone Temple Consulting eenge@stonetemple.com In This Episode: [01:04] - Stephan and Eric talk about how long they’ve known each other, and how they first met. [03:26] - What comes to Rand’s mind as something that isn’t common knowledge, or about which there’s a lot of misinformation? [07:54] - Stephan and Eric take a moment to differentiate machine learning versus AI for listeners who may not be familiar with the terms. [11:27] - AI doesn’t necessarily mean “artificial intelligence,” Stephan explains. [14:16] - The rate of adoption is increasing in the same way as the rate of the available technology, we learn. [16:04] - Does Eric think that SEO will be a very different ballgame in five years? [18:51] - Eric explains that Hummingbird was Google’s first foray into understanding natural language, and explains RankBrain and what it does. [25:35] - We hear about Eric’s studies to analyze the before-and-after results of RankBrain. [29:49] - Stephan and Eric talk about why it’s difficult for Google to deal with queries that it’s never seen before. [31:06] - Eric talks about some other studies he’s done analyzing various aspects of Google. [35:21] - How does this study differ from other studies on the same subject of featured snippets? [40:15] - We hear about why Google invests so much energy into featured snippets. [42:36] - Eric discusses his in-depth Digital Personal Assistant study and reveals that Google was the smartest. [46:27] - Voice search is part of voice, Eric explains, but there are also voice commands that aren’t searches. [50:30] - Eric talks about a set of steps that you can go through to get featured snippets. [52:29] - We switch topics completely, with Eric explaining how he went from multiple lead-gen businesses to running an agency. [55:16] - Is Eric able to work on the sites he’s been talking about, or is he too busy speaking at conferences and writing? [57:57] - Eric talks about how he balances his time at work, and how his management team functions in that process. [59:56] - Does Eric have any assessments that he uses when he’s onboarding or considering people? [65:50] - Eric lists the ways that listeners can learn more or get in touch with him. Links and Resources: Eric Enge at Stone Temple @stonetemple on Twitter Eric Enge on LinkedIn Eric Enge on YouTube Stone Temple Consulting eenge@stonetemple.com The Art of SEO by Eric Enge, Stephan Spencer, et al. Rand Fishkin Jessie Stricchiola The Law of Accelerated Returns Hummingbird RankBrain How to Earn Google Featured Snippets for Mobile: Large-scale Study from SEMrush STAT Search Analytics Whitepaper: How to Get More Featured Snippets Digital Personal Assistant study from Stone Temple Your Personal AI by John Smart StrengthsFinder 7Geese DISC Profile Values Determination Fascinate Test Kolbe Index
	15 Feb 2017	69. Branding With Heart and Integrity with Brian Richards	01:01:36
In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding. Find Out More About Brian Here: Richards Partners Brian Richards Brian R. Richards on LinkedIn In This Episode: [01:41] - What is -- and isn’t -- branding? [02:47] - Brian offers Red Bull as an example of a company that does branding well, then offers a current case, of resin, as a business-to-business example. [04:14] - Brian moves onto talking about cement, specifically Holcim, and how he found that cement is what dreams are made of, not just a powder. [08:18] - We learn about the process that you need to go through before you start designing a logo or tagline. [10:59] - Brian talks more about how he works with senior management teams on defining the vision, values, and purpose. [12:00] - What makes Brian’s method unique and special? [13:04] - We hear more about the difference between large consulting firms and what Brian does (which involves more intuition and imagination). [14:20] - Brian shares his opinions on customer research and surveys. [15:56] - Is Brian a fan of net promoter scores? [17:58] - Brian talks about the work that came out of Stanford regarding rapid innovation, and explains what he finds interesting about it. [19:09] - New Zealand’s relatively small population has made it energetic and inventive, Brian says. [20:58] - About two-thirds of the work done by Brian’s company is for export clients. [23:42] - Brian walks us through a project to illustrate how hs process works. [31:20] - We learn about how important it is to avoid superlatives and words like “leading” or “leader,” and why it’s a benefit to acknowledge the downsides of your brand or product. [32:58] - Stephan talks about an example of brutal honesty in marketing: a girl scout who sent out an email with frank reviews of each kind of cookie. [33:46] - Brian responds to Stephan’s story, pointing out that we’re all humans and like to be treated with respect. [34:35] - We hear Brian’s thoughts on brand anthems. [36:15] - What’s the difference between an archetype, a persona, and an avatar? [38:00] - It’s essential to write brand stories as part of the branding process, Brian says. [39:07] - Where does the brand guidelines or brand standards document or manual fit into this process? [42:00] - Brian talks about what makes a brand infections. [43:36] - Stephan shares a story about Zappos and the type of unsolicited extras that make the brand infectious. [46:18] - Brian and Stephan talk about the definition of a brand. [48:57] - We learn more about Holcim, the cement company Brian had discussed earlier. [52:42] - Brian explains how he created the tension of opposites in the case of Holcim. [53:59] - Does Brian have an example of a case in which he changed the company culture because of his branding exercise? [56:42] - When asked about “sticky content,” Brian talks about Icebreaker Clothing. [59:00] - Brian offers ways to get in touch with him and his company. Links and Resources: Richards Partners Brian Richards Brian R. Richards on LinkedIn Red Bull Holcim Girl Scout cookies review Sally Hogshead episode on Marketing Speak Icebreaker Clothing Sticky content Zappos Story
	19 Feb 2020	226. Build a Brand that’ll Stand the Test of Time with Bernt Ullmann	00:47:13
When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals. Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one. As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and an entrance into celebrity branding. He talks about deals with Russell Simmons, Adam Levine and Real Housewives of New York star, Bethenny Frankel. We discussed how this domino effect helped him become "The Man Behind the Brands." But this episode is not just about celebrities. Bernt talks about his book, The Billion Dollar Branding Blueprint and shares vital advice to building your brand and raising your brand's equity. This is a conversation not to be missed. And now, on with the show.
	27 Sep 2023	416. Systems that Simplify with James Brown	00:49:58
Build a highly effective team and systematize your business for success. In this week's Marketing Speak Podcast episode, we dive into the world of SYSTEMology with our incredible guest, James Brown! James Brown is a seasoned business consultant with over 20 years of experience helping organizations implement systems and processes to improve team productivity, efficiency, and overall business performance. He's worked across diverse industries, from manufacturing and construction to professional services and tourism, and has developed a deep understanding of the challenges faced by small businesses. James has partnered with SYSTEMology to run their group training programs and has helped hundreds of people worldwide implement this simple yet powerful methodology. His broad industry background and profound understanding of business challenges allows him to offer innovative and effective solutions for businesses to simplify their operations and maximize team ownership. 💡 Tune in to discover the game-changing insights James shares in this episode! Learn how to simplify your business operations, empower your team, and achieve the success of your dreams. Tune in! 🌐 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/416.
	20 May 2020	239. Uplevel Your Video Marketing with Ken Okazaki	01:02:28
When it comes to video marketing, there are best practices on how to shoot, edit, and how to create videos in an online course format. But what about monetizing it? My guest, Ken Okazaki, is dubbed as "The Video Marketing Guy." Ken's mission is to help entrepreneurs find their ideal customers on social media. From getting people to stop scrolling to actually paying you money, Ken shares his simple, yet effective, approach. You'll hear all about it when you tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/239
	16 Aug 2023	410. Scaling SEO Using AI with Brent Payne	01:05:55
Most entrepreneurs encounter a rocky path to success. In the latest episode of the Marketing Speak podcast, join us as we chat with Brent D. Payne. From Google jail to multimillion-dollar setbacks, Brent's story is a rollercoaster of challenges and comeback wins. Brent is a speaker, SEO expert, and digital marketing consultant. He spills the beans on the first publicly available tool to reshape the SEO landscape. Imagine optimizing every major content field on your website with just 2 minutes of human involvement! Get ready for a conversation that will open your eyes to the future of SEO and digital marketing. Tune in! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/410.
	29 Dec 2021	323. A Lifestyle You Deserve with Shanda Sumpter	00:56:15
What does freedom truly mean? According to my guest, Shanda Sumpter, freedom is spending time intimately with people and making a huge difference in the world, and making more than enough money than you could spend. Shanda Sumpter is the founder of HeartCore Business. She is passionate about helping people build businesses that don’t burn them out. She is a coach, speaker, and author. Shanda’s book is called Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less! She is also the creator of the wildly popular Zone Event. You may have heard this interview on my other show, Get Yourself Optimized, but you’ll want to listen again so you can achieve your true freedom lifestyle. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/323.
	22 Feb 2023	385. The Enlightened Marketer with Jay Abraham	00:47:49
My awesome friend, Jay Abraham, is back on the show. Jay, aka "The 21.7 Billion Dollar Man," is a proven business leader and top U.S. executive coach. As founder and CEO of The Abraham Group, Jay has spent his entire career solving complex problems and fixing underperforming businesses. In this Marketing Speak episode, Jay shares his experiences in Dr. Barry Morguelan's private client group, High-level Mastermind.” He also discusses how to harness quantum energy and apply it to your life, business, relationships, career, and many more. Tune in! hThe show notes, including the transcript and checklist to this episode, are at marketingspeak.com/385.
	24 Oct 2018	157. Selling from Stage with Dave Van Hoose	00:45:14
98% of the time when I'm asked to speak on stage about SEO, I'm not allowed to sell from stage. Yet my whole reason for being there is to generate leads that will eventually turn into SEO consulting gigs, so you can imagine the dilemma. I need some tools, techniques, and tips that will help me to be more effective at generating the leads without seeming to be salesy from the stage because otherwise I won't get invited back. Enter Speaking Empire, I took some training from them, specifically Dave VanHoose and Dustin Mathews. Dave Vanhoose is an author, world-renowned speak to sell trainer, financial freedom developer, and combines the world of entertainment and speaking with a patented system called presentainer. He talks about education-based marketing and the importance of storytelling, and shares some cool tips and techniques on how to give your product away in a powerful way.
	26 May 2021	292. Transform Your Business Using SEO with Stephan Spencer (interviewed by James Schramko)	00:56:07
We're going to do things a little differently on today's Marketing Speak episode. In this session, my dear friend James Schramko interviews me about my SEO and marketing journey. I'm not particularly eager to toot my own horn, and it's not something I really do on the Marketing Speak podcast, but I feel like this is the perfect opportunity to give you all an update on what's been going on in what I do and why I do all of it. James and I talk about the intricacies of SEO and my passion for it. You'll know how to get a better understanding of how Google, its algorithms and its humans work. Thanks mainly to James and his masterful interview style, I think you'll enjoy this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/292.
	27 Apr 2016	27. Creating Valuable Affiliate Programs that Sell with Shawn Collins	00:52:35
Shawn Collins has been an affiliate marketer since 1997, and is the co-founder of Affiliate Summit. He is an author, speaker, and the co-publisher and editor-in-chief of FeedFront Magazine. You can find Shawn on Twitter @AffiliateTip. EPISODE From the occasional email to immediate tracking and results, Affiliate Marketing has grown from a simple pay-per-click system to a limitless source of possibility and income. Shawn Collins explains how there is more to affiliate marketing than just reaching out to a partner or creating a profitable system - you have to make the sale interesting. We Discuss: Adding information to your lead page or website that generates interest. Using social platforms to market your program. The tools and plugins that can automate your processes. Staying in compliance with your local state laws. For complete shownotes and more, please head over to www.marketingspeak.com/shawncollins LINKS & RESOURCES MENTIONED Affiliate Summit FeedFront Magazine Amazon instagram Snapchat Kickstarter Performance Marketing Summit Facebook Advertising Google Adwords For Me to Coupon TripIt OptinMonster SumoMe WPEngine David Vogelpohl on Marketing Speak Gravity Forms Pretty Link ThirstyAffiliates Yoast SEO Yoast SEO Video Plugin Affiliate Summit on YouTube Geno Prussakov Stripe Affiliate Summit East 2016 Tricia Meyer Shawn on Twitter Shawn on Facebook Email Shawn STEP UP YOUR MARKETING GAME! 1) Considering your target audience, come up with a few creative ideas on how to add value to your desired client base. What will draw them in and leave them wanting more? 2)For affiliate revenue, Research your local tax nexus and FTC guidelines to make sure that you are compliant with your state laws. 3) Attend Affiliate Summit East July 31st to August 2nd in New York City for three days of networking, learning, and fun. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook \| Twitter
	29 May 2024	451: The Paid Traffic Tectonic Shift with Molly Pittman	00:54:59
Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll learn hot tips like: ✅ Using "ambassador" videos for ultra-relatable ad creative ✅ Setting smart ROAS targets for scalability ✅ Combining AI power and manual targeting strategically ✅ And way more! Whether you're just getting started with paid traffic or already spending 6-figures, this is your chance to learn from one of the best. Listen now and start implementing Molly's proven paid ads plays! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/451.
	02 Nov 2016	54. Gain Massive Exposure for Your Brand through Authentic PR with Josh Elledge	00:57:31
This week we have the pleasure of hearing from Josh Elledge, a self-described “practicer of PR.” It’s clear Josh knows what he’s talking about, too; he has been on TV and radio over 1,500 times, has appeared on 75 different TV shows, and reaches over a million readers each week with his syndicated column. His Savings Angel podcast is the #1-ranked consumer shopping and savings podcast worldwide. Josh is the founder and CEO of SavingsAngel.com, a membership-based website that helps consumers dramatically lower their grocery bills. It currently employs over 50 people and brings in over $5,000,000 in sales annually. Surprisingly, he has managed all of that with under $500 spent in advertising. Instead of focusing on advertising, Josh has created his success through PR. After his success with SavingsAngel, he created upendPR, which is designed to inspire entrepreneurs and provide a roadmap to successfully increasing sales through PR. In this episode, Josh gives generous and open insight into his methods and strategies. Find out more about Josh here: @JoshElledge on Twitter www.savingsangel.com www.upendPR In this episode: [02:44] - What is and what isn’t PR? Josh gives us his definition, while offering some insight into his perspective. [04:21] - Josh describes his experiences in hiring recent graduates who studied public relations and in doing so emphasizes the importance of understanding what an audience wants rather than just studying PR in an academic setting. [06:18] - Josh describes his frustration and disillusionment with hiring PR firms and the disconnect he sees between what the PR industry is offering and what small-business owners truly need. We also learn about the roots of his company upendPR. [09:01] - Josh tells us about SavingsAngel and what it does, and the importance of exposure in success. [10:50] - Josh describes his outreach attempts to local media companies in the early days of SavingsAngel and his successful strategies for getting exposure without paying for ads. He explains how this ballooned into his current success. [13:32] - Being positioned as a “subject-matter expert on the way to thought leadership” is vital to entrepreneurs. Josh explains why it’s important and how to fill that role. [14:30] - Josh gives an example of how to offer value instead of directly selling your product and emphasizes the importance of becoming a brand journalist. [16:40] - If you had two minutes to do PR work, what would you do? Josh reveals that the most common answers aren’t the best. He explains that newsjacking is the next step after having some authority in your space, and how best to go about it. [19:30] - Especially the first few times you’re working with an influencer or producer, play it very cool, and go very soft on self-promotion. Josh explains why this matters so much. [21:57] - If you’re starting out and have been working on building your authority, how do you make contacts who are influencers if you don’t have them already? Josh gives a step-by-step path to knowing any influencer. [23:45] - As part of this path, Josh explains the importance of Twitter. He also gives specific tips on how to use Twitter and goes over the basics of how to get your first few hundred followers. He then expands on how to get on the radar of influencers. [28:20] - Josh talks about identifying journalists, creating a Twitter list, and monitoring that list separately from your general feed. [29:47] - Our host, Stephan, talks about Followerwonk, a Twitter tool created by Rand Fishkin, the founder of Moz. He asks if Josh has used it, and Josh answers (and also lists other valuable PR tools). [31:33] - Stephan talks about the database Cision, which is a powerful (but expensive) tool for obtaining information about influencers. He also talks about HARO and gives advice on how to be the source chosen for inquiries through this tool. [37:22] - One of Josh’s clients got 28 media placements in one month, mostly from HARO. Josh gives us more information about this. [37:52] - We hear about Josh’s close brush with the reality TV world. [39:30] - Josh gives us a step-by-step path toward becoming a columnist with prominent publications. [45:42] - Josh explains that outlets usually want a commitment of consistency if you’re going to be a guest writer. This is worth taking into consideration when deciding whether to write for others or just to publish articles on your own site. [46:55] - Don’t make the mistake of publishing an article you wrote for another publication on your own site. Josh discusses how to handle this. [49:15] - Are there secrets to getting rebooked by media outlets, beyond those we’ve already heard about? One tip that Josh lists is building a press kit, and he gives some insight into what to include. [53:30] - Josh tells listeners what specific services his company provides. [55:39] - Josh wants to give you a free gift! To get his $100 Twitter publicity mastery course for free, go to www.upendpr.com/fire. (If you need a publicity code, use “fire”.) Links and resources: @JoshElledge on Twitter SavingsAngel upendPR Twitter Marketing & Public Mastery Course (for free!) Rand Fishkin Moz Cision HARO Followerwonk Newsjacking
	23 Oct 2019	209. Transform Your Marketing Department into a Profit Center with Robert Rose	01:00:37
What if everything you know about marketing is irrelevant in the 21st century? What if traditional marketing is dead, and marketing is evolving into something completely new and unexpected? That's the premise of Robert Rose and Joe Pulizzi's provocative book, Killing Marketing. It's a fascinating read that makes the case for killing off traditional marketing initiatives and transforming your marketing department from a cost center to a profit center. If that sounds a little heretical, it is. Robert Rose is my guest for this episode number 209 and he will explain exactly why he thinks you should rethink your approach to marketing and how you can turn a profit from it. To give away a little spoiler, one secret is that you need an innovative content marketing strategy. If your marketing team can create content so awesome that people get massive value out of it, you can easily monetize your marketing and start generating revenue from it. Robert is a master content marketer. As the founder of The Content Advisory, Robert has worked with hundreds of companies including 15 of the Fortune 500. We all know that content is king, but if you want to make your content go ka-ching, stay tuned as Robert and I guide you through his ingenious strategies to monetize your marketing.

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