Marketing Operators (Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker)

In today’s episode of Marketing Operators, we’re getting real about our biggest mistakes from the past year, and the lessons learnt from these. We cover why forecasting isn’t always straightforward, the importance of adjusting tactics quickly, the tricky balance of optimism versus realism in decision-making, and what it takes to scale sustainably in a tightening market. Tune in for a deep dive into what worked, what didn’t, and how we’re sharpening our growth strategies for the future.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

05:52 Navigating Black Friday Predictions

16:01 Learning from Mistakes: Agency Expectations

21:01 Projections and Lessons Learned

30:04 Inputs vs. Outputs in Revenue Projections

35:17 Navigating Challenges in DTC Business

44:48 Facing Reality: Leadership and Accountability

52:36 Lessons from Past Failures

55:25 Rapid Decision-Making and Opportunity

01:00:36 Building a Strong Internal Team

01:05:15 Testing Pricing Strategies for Sales

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Richpanel.⁠⁠⁠

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Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power of positioning, agency vs. in-house teams, the future of supplement brands, team structure, retention strategies, and what makes a modern brand scalable.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:13 Growth Strategies and Creative Testing

04:31 Dan McCormick and Create Wellness Overview

07:19 Identifying Market Opportunities in Creatine

10:44 Team Management and Organizational Structure

13:51 Revenue Growth and Headcount Dynamics

20:04 In-House vs. Outsourcing Strategies

26:32 Marketing Operations and Team Responsibilities

32:21 Future Growth Projections and Business Scalability

37:18 Market Trends and Challenges in the Supplement Industry

39:12 Navigating the Supplement Industry's Challenges

42:57 The Evolution of DTC Brands

46:20 Building High-Leverage Teams

56:21 Leveraging AI and Technology in Marketing

01:01:34 Capitalizing on Seasonal Trends

01:03:01 Product Expansion Strategies

01:09:19 The Power of Influencer Marketing

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

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Today on the show we have Shane Rostad and we’re going deep on all things conversion rate optimization and how to run tests properly to get actionable results you can be confident about. We get into the philosophy of CRO, testing processes and the operational side, and the nuances around the do’s and don’ts when it comes to CRO testing. If you’ve got questions for Shane, we’ll get him back on the show so drop your questions below and we’ll get some of them answered next time!

00:00 Introduction and Overview

18:06 The Philosophy Behind CRO

25:38 The Limitations of CRO

27:30 Balancing Profit Optimization and Brand Reputation

29:20 Interpreting Test Results Correctly

30:44 Short-Term Wins and Long-Term Goals

31:11 The Need for Better Understanding and Practices in CRO

34:27 Minimum Test Duration and Sample Size

37:17 Caution Against Prematurely Ending Tests

39:27 Running Desktop and Mobile Tests Separately

44:38 Considering the Impact on Different Segments of Traffic

48:52 Using Additional Data Sources and User Behaviors

01:11:29 The Importance of Merchandising in CRO

01:21:19 Exploring Free Shipping Thresholds and Customer Behavior

01:24:34 The Need for Thoughtful and Intentional Testing in CRO

01:29:24 Challenges of Running a CRO Agency

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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Richpanel.

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Haus.

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00:00 Introduction

03:16 Life Updates

06:04 Introduction to Tyson Drake and his Background

11:46 Merchandising and Marketing in Different Industries

27:39 Creating Effective Marketing Campaigns

30:54 Product Classification: A Tiered Approach

32:43 Category Expansion: Becoming a Kitchenware Brand

36:30 Forecasting and Inventory Management

50:58 Measuring the Effectiveness of Top-of-Funnel Advertising

01:01:49 Measuring the Effectiveness of Marketing Channels

01:02:49 Challenges of Measuring TV and Streaming TV

01:06:14 Post-Purchase Surveys and Media Mix Modeling

01:09:09 Tracking Awareness and Consideration with Prompted Brand Surveys

01:11:01 Creating Mental Availability and Being Part of the Consideration Set

01:28:07 Frameworks: Guiding Decision-Making in Marketing and Music

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators

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Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would’ve done as Saratoga’s CMO: how to respond to earned media moments, what brands should consider in viral situations, and how to quickly activate organic social and creator partnerships.

We also get into Meta’s Andromeda engine - the machine learning upgrade powering Advantage+ Shopping Campaigns. We break down what it actually does, how it’s reshaping campaign structure and creative distribution, and whether it’s delivering better results in the accounts we manage.

Lastly, we dive into AI-generated ad creative: what’s possible today, what’s coming fast, and how it’s already changing how marketing teams work - from research and creative briefs to production speed and creative volume.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:53 Viral Morning Routine: The Ashton Hall Phenomenon

05:56 Saratoga Water's Missed Opportunity

08:49 Marketing Strategies in Response to Viral Moments

12:11 Meta's Andromeda: Enhancements in Ad Performance

15:04 Ad Campaign Structures and Performance Metrics

37:37 The Evolution of Ad Distribution

44:12 Innovations in E-commerce and Meta Shops

47:13 AI in Creative Production

57:03 The Future of Brand Marketing Strategies

01:01:12 Emerging Trends in Organic Social Media

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

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Haus.

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HexClad just pulled off one of their biggest marketing plays so far - a Super Bowl Ad - but this wasn’t just about airing a commercial during the big game, it was a multi-layered, cross-platform campaign designed to maximize impact beyond a single TV spot.

In this episode, Connor and Connor break down how the HexClad team made it happen, from choosing the right creative concept to executing an omni-channel marketing playbook that extended far beyond game day. They dive into why the company decided to invest in a Super Bowl ad, how they built pre-game buzz through influencers and viral social moments, and what set their approach apart from traditional brand marketing. They also unpack the balance between brand and performance marketing, how they leveraged meme amplification and social storytelling to scale awareness, and how they plan to track success beyond just game-day sales, including search trends, social engagement, and long-term brand impact.

This episode was recorded just a few days before the Super Bowl ad aired—stay tuned for a future episode where Connor shares his first impressions on how it performed.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:52 Health and Wellness Trends

06:09 Analytics Tools and Reporting Standards

09:06 Creative Strategies for 2025

12:08 Hexclad's Super Bowl Campaign Overview

14:55 Concept Development and Agency Collaboration

17:48 Execution of the Super Bowl Campaign

21:10 Omni-channel Marketing Strategies

27:03 Engagement and Community Buzz

29:55 Cultural Timing and Relevance

38:48 Emerging Media Measurement Solutions

42:41 Campaign Comparisons and Expectations

50:02 Measuring Super Bowl Campaign Impact

57:24 Revenue Projections and Strategic Planning

01:03:12 Enhancing E-commerce Experience through Bundling

HexClad Super Bowl Ad:https://www.youtube.com/watch?v=KIShJGu1ISc

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.https://www.aftersell.com/operators

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Subscribe to the 9 Operators Podcast here:

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Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction

04:40 The Background of a CEO in E-commerce

07:16 The Importance of Marketing Knowledge for CEOs

09:08 The Role of Content and Understanding the Attention Economy

12:01 The Importance of Survival and Longevity in Business

19:49 The Significance of Incrementality in Marketing

21:05 The Day-to-Day Responsibilities of a CEO

27:36 CEO's Involvement in Marketing and Budgeting

32:24 Collaboration between CEO and Marketing Team

33:06 Using Data Analytics for Marketing Optimization

35:05 The Role of Finance in Driving Growth and Profitability

37:25 The Future of Advertising: The Creator Economy

49:12Partnering with Creators and Leveraging Earned Media

56:16 Taking Big Swings: Investing in High-Profile Partnerships

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

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Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more.

00:00 Introduction

10:40 Nectar's Multi-Brand Approach in the Mattress Space

18:23 Building Custom Tools for Measurement

20:50 Differences Between Out-of-the-Box Tools and Custom Tools

24:04 Using Geo Tests to Validate Channel Performance

27:23 Measuring Efficiency and Performance Leading Up to a Holiday

35:01 The Importance of Process and Structure in Marketing

37:48 Benchmarking and Measuring Performance

44:20 Capturing Demand and Market Share

49:31 Building Custom Tools for Creative Analysis

55:37 Setting Up Tests and Analyzing Results

01:05:27 Optimizing YouTube Attribution and Engagement

01:10:07 Comparing Performance Across Platforms

01:13:02 Data-Driven Creative Optimization

Related episode: E001: A Deep Dive into Attribution and Measurement:https://youtu.be/2KGpQ7PAy9Y

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Richpanel.⁠⁠⁠

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Today we are getting into the hottest new ad channel in ecommerce right now - AppLovin. We discuss how we’ve been using it within our brands, the pros and the cons of this emerging channel, and whether it's a scalable alternative to Meta Ads. Cody shares results from his team's recent holdout test, breaking down AppLovin's impact on incremental sales, new vs. repeat customers, and CPAs. We also unpack broader strategies for driving growth across paid media, creative campaigns, and channel diversification.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Celebrating Milestones and Sales Success

02:47 Scaling Paid Social: Creative Testing Strategies

05:49 Exploring AppLovin: The New Ad Channel

18:11 Understanding AppLovin's User Base and Growth

23:49 Measuring Incrementality: The AppLovin Test Results

29:46 Reactivating Customers: The Cost-Benefit Analysis

33:40 Customer Reactivation Challenges

36:01 Understanding Incrementality and Profitability

39:14 Analyzing New Customer Acquisition

46:07 Exploring the Limitations of Customer Exclusions

51:04 Innovative TV Campaign Strategies

56:24 Measuring TV Campaign Effectiveness

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

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This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year.

00:00 Introduction

02:00 Building a Loyal Audience and Reflecting on Opportunities

07:10 The Importance of Taking Initiative and Showing Growth

13:46 Revenue Concentration in the Holiday Season

18:14 Creating Value and Exclusivity in Holiday Promotions

22:22 Product Launches and Kits for the Holiday Season

29:45 Consideration Period and Planning for Q4

33:26 Setting Revenue Targets and Understanding Marketing Channels

40:21 Flexibility and Innovation in Messaging and Offers

42:30 Inventory Management and Cash Flow Considerations

45:39 Measuring Incremental Impact of Marketing Spend

53:15 The Importance of a Well-Defined Plan and Continuous Optimization

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In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Cody’s 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Meta’s “local maxima,” and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt engineering for right-brain marketers, reframing how brands should think about influencing Meta’s outcomes.

We also explore the maturity curve of attribution and measurement – why early-stage brands often rely on last-click metrics, and how that approach needs to evolve over time. Finally, we touch on the complexity of deciding which dimensions – audience, ad format, channel, offer, or optimization strategy – are worth prioritizing as you scale.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:52 Navigating Economic Pressures and AI in Marketing

05:46 Creative Strategy and Team Structure

09:03 Defining Creative Strategy and Volume

11:46 Creative Diversity and Audience Targeting

15:05 Local Maxima and Creative Inputs

17:47 Post-Purchase Monetization Strategies

21:03 The Role of Media Strategy in Creative Success

27:10 Aligning Creative and Media Strategies

29:56 Influencer Partnerships and Targeting

32:46 New Attribution Models and Performance Measurement

39:26 The Evolution of Attribution Models

42:10 Defining Creative Diversity

44:30 Incrementality vs Attribution in Marketing

47:51 Measuring Marketing Success

53:51 Cohesive Funnels in Marketing

01:07:21 Creative Exploration vs Exploitation

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Northbeam.

https://www.northbeam.io/

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In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution and consolidation of SaaS tools, strategies for scaling with operational leverage in today’s competitive market and more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

04:08 AppLovin's Future in Advertising

09:56 Google's Advertising Landscape

18:57 The Impact of AI on Consumer Brands

27:48 Creative Strategies and Tools for 2025

35:15 YouTube Strategies and Incrementality

40:14 E-commerce Labor Market Trends

42:38 Outsourcing and Operational Leverage

45:32 Simplifying Business Models for Efficiency

48:41 Upper Funnel Measurement Innovations

50:17 SaaS Consolidation and Cost Management

53:22 The Future of Omnichannel Commerce

01:06:47 Predictions for 2025 and Beyond

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Northbeam.

https://www.northbeam.io/

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This week, it’s a Connor Special as we’re joined by Connor Dault, VP of Growth & Digital Product at Caraway, to discuss the role of digital product in DTC growth and how it intersects with performance marketing, UX, and conversion. We dive into Caraway’s strategic response to HexClad’s Super Bowl ad, why digital product isn’t just CRO and how Caraway builds high-performing product experiences that go beyond simple A/B testing. Connor also shares insights on balancing data-driven optimization with brand storytelling, how Caraway approaches site navigation and product merchandising, and why many DTC brands still overlook the power of digital product in driving long-term revenue.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Chapters

00:00 Introduction

01:22 Connor Dault's Background and Role at Caraway

05:23 Insights from Super Bowl Weekend

10:52 The Evolution of Super Bowl Advertising

17:30 Lessons from Quibi's Super Bowl Experience

33:54 Leveraging Current Events in Marketing

39:02 Building Digital Product Teams

43:50 Balancing Roadmaps and CRO Testing

49:41 Insights from Incrementality Testing

56:15 Common Mistakes in Digital Product Strategy

01:02:33 Inspiration from Successful Brands

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:

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Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to identify market trends, when's the right time to diversify into different ad channels, running a lean team, and he shares his advice on the key tactics for driving growth at each revenue band. One not to miss.

00:00 Introduction

06:04 Transitioning from Agency to Brand Ownership

12:12 Identifying Trends and Market Opportunities

18:06 The Importance of Product Development and Marketing Alignment

24:07 Navigating Financial Challenges in E-commerce

29:59 Future Trends and Innovations in E-commerce

34:06 Understanding Financial Growth in DTC Brands

39:50 Revenue Bands: Strategies for Scaling Brands

50:02 Channel Diversification and Its Impact on Growth

59:55 Building a Lean and Effective Team for Growth

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

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Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue.

Karly shares why most brands are underutilising flows, especially when it comes to welcome sequences and post-purchase emails, and how extending these can lead to significantly higher conversion rates and long-term revenue. She walks through what a 30-day+ welcome flow could look like, how to inject personality and pattern-breakers into emails, and why category-specific messaging can make a big impact, especially when you offer multiple product types.

We also dig into smart retention plays beyond email, including how to think about product drops, building anticipation with your list, and creating “got it” moments post-purchase, as well as diving into reactivation timing, how brands can drive second purchases with value-first strategies not just aggressive discounting, and much more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction to Karly Craig and Her Journey

02:41 The Evolution of Karly's Book: Email is Not Dead

05:52 Key Pillars of Automated Flows in Marketing

12:00 Building Effective Email Flows for E-commerce

14:54 Post-Purchase Strategies and Customer Retention

18:05 Reactivation Strategies and Long-term Customer Engagement

20:54 Creating a Personalized Customer Experience

24:08 Leveraging Customer Accounts for Increased LTV

26:59 The Role of Discounts and Promotions in Retention

29:52 Final Thoughts on E-commerce Marketing Strategies

38:43 Building Customer Loyalty Through Engagement

41:57 Innovative Attribution Models for Marketing

45:07 Rethinking Loyalty Programs

49:14 Enhancing Customer Experience with Technology

52:54 Strategies for Successful Product Drops

01:01:00 Leveraging Community for Brand Growth

01:13:25 Investing in Personal Development Through Coaching

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Northbeam.

https://www.northbeam.io/

Episode 24 with Jared Brody: https://youtu.be/PHrYerwwtJY

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction and Overview

10:01 Analyzing Ad Creative: Knives Ads

25:08 Analyzing Ad Creative: Hype Reel Ads

28:31 Optimizing Ad Spend with Prescient AI

30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models

31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions

36:11 Embracing Creative Diversity for Effective Ad Campaigns

45:43 Optimizing for Different Stages of the Customer Journey

57:29 The Effectiveness of Long-Form Landing Pages

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel. https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. ⁠⁠⁠http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you’d like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

11:27 Jones Road Beauty's New Product Launch

27:04 Preparing for BFCM: Strategies and Insights

38:31 Inventory Management and Marketing Collaboration

42:46 Product Launch Strategies and Team Dynamics

47:23 Innovative Approaches for Black Friday Campaigns

52:33 Direct Mail and Retention Strategies

56:41 Web UX and Team Collaboration

01:01:11 Service-Based Business Marketing Insights

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.

⁠⁠⁠https://www.prescientai.com/operators

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

How do you set KPIs that actually drive results? And how do you structure reporting and meetings to keep your team aligned and effective?

In this episode, we break down how we set, track, and adjust KPIs, how we use reporting to make smarter decisions, and how we run meetings that keep everyone accountable without wasting time. We discuss how transparency in reporting impacts performance, how to ensure KPIs reflect business priorities without creating misalignment, and how we balance individual accountability with company-wide goals. Plus, we dive into the role of meetings in keeping teams on track, the common mistakes operators make when setting KPIs, and why the right reporting framework can make or break your growth strategy.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Celebrating One Year of The Marketing Operators Podcast

01:55 The Importance of KPIs in E-commerce

04:05 Transparency in Goal Communication

12:24 Setting Effective KPIs for Teams

21:04 Navigating Challenges in KPI Accountability

28:20 Balancing Objective and Subjective KPIs

31:10 Defining Effective KPIs for Teams

34:28 Challenges in Measuring Conversion Rates

39:12 The Impact of Paid Media Spend

46:08 Long-Term Vision vs. Short-Term Goals

49:53 The Importance of Good Marketing Practices

56:11 Navigating Compensation and KPIs

01:02:56 Standardizing Reporting Practices

01:05:50 Effective Meeting Structures and Communication

01:10:34 Asynchronous Updates and Time Management

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Northbeam.

https://www.northbeam.io/

Episode 24 with Jared Brody: https://youtu.be/PHrYerwwtJY

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you’re scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this one’s for you.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:16 Transitioning to Brand Side: Shane's New Journey

04:46 Launching Cheeky: The New Brand Experience

07:40 Growth Strategies: Leveraging Creator Partnerships

11:01 Understanding Customer Lifetime Value (LTV)

12:58 Product Offerings: Subscription vs. One-Time Purchases

18:07 UI/UX Design: Crafting the Customer Experience

22:18 Product Positioning: Standing Out in a Crowded Market

29:44 CRO Insights: High-Level Strategies for Growth

35:18 Expanding Demographics: Reaching Younger Audiences

36:44 Navigating Customer Journeys and Personalization

48:14 CRO Strategies for DTC Brands

01:06:38 Post-Purchase Optimization and Revenue Strategies

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

Zach Stuck episode:

Spotify: https://open.spotify.com/episode/35i3FjPEar8dRdVPUGBfah?si=c992d2f87287454b

YouTube: https://youtu.be/M4xn2aISEbg

It’s a full house today with Cody back, and we’ve got a jam-packed episode - first up, the Tacovas Ad that’s got the marketing world talking - does brand marketing like this really drive growth? We discuss the line between long-term brand building and immediate performance results, and explore how top DTC brands are navigating that balance. We also get into how product expansion can be a game-changer for scaling, with examples of how brands use category growth to reach wider audiences. We discuss evolving role of AI in marketing SaaS tools, the potential it has for improving creative analysis and decision-making, and why measurement and forecasting are still critical components of successful marketing strategies.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Welcome Back Cody

02:11 The Importance of Day-to-Day Tracking

09:09 The Tacovas Gate Discussion

33:29 Preparing for Product Launches

37:47 Strategic Product Launch Planning

46:15 Integrating AI in Marketing Workflows

55:16 The Future of Attribution Models

01:00:20 SaaS Consolidation and Klaviyo's Evolution

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Northbeam.

https://www.northbeam.io/

Episode 48: https://youtu.be/SVHyaohobco

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

Scaling with Meta ads isn’t as simple as running purchase conversion campaigns anymore and as the platform evolves, marketers need new strategies to drive true incremental growth. Many brands are ealizing that Meta’s algorithm has shifted towards targeting people already in-market, making it harder to reach truly new customers at scale, leading to rising costs and diminishing returns.

In this episode of Marketing Operators, we break down why optimizing solely for purchase conversions might be limiting your ability to scale. We discuss the challenge of balancing incrementality and efficiency, how holdout tests reveal the real impact of Meta spend, and why some brands are shifting towards View Content optimization to expand their reach.

We also explore whether brands at different revenue stages should be experimenting with non-purchase objectives, and how top ecommerce marketers are testing new ad strategies to unlock incremental growth.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction and Catch Up

08:22 Navigating the Evolving Landscape of Meta Advertising

18:00 Innovative Strategies for Incremental Marketing Success

35:03 The Shift to Causality in Marketing Measurement

38:31 Testing Creative Diversity and Optimization Strategies

40:57 Incrementality Insights and Budget Allocation

44:38 Understanding the Impact of New Product Launches

51:32 Measuring Incrementality and Revenue Attribution

01:02:19 Strategies for Smaller Brands in Paid Media

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction and Sponsor Acknowledgement

10:09 Key Performance Indicators for Retention

27:02 The Challenges of Measuring Retention and LTV

39:56 The Need for Incrementality Testing in Retention

47:56 The Impact of First Order Value on LTV

55:33 Exploring Retention Channels

01:06:17 Reactivating Unengaged Customers

01:18:23 Exclusive Offers and Early Access

Operators Exclusive Slack: ⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

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Motion.

⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠

Aftersell.

⁠⁠https://www.aftersell.com/⁠⁠

Richpanel.

⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Haus.

⁠⁠http://Haus.io/operators

Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when to invest heavily versus cautiously testing.

00:00 Introduction

05:46 Consumer Spending Expectations and Market Trends

11:54 Preparing for Q4: Strategies and Anxieties

20:49 Launching New Marketing Channels: Strategies and Considerations

32:54 Exploring Newsletter Advertising Effectiveness

35:51 Challenges of Incrementality Testing for Larger Brands

39:09 Strategizing Scalable Marketing Channels

41:28 Launching New Channels: Best Practices

45:11 Balancing Measurement and Marketing Creativity

49:01 The Role of Out-of-Home Advertising

55:21 Testing Site Speed and Its Impact on Conversion Rates

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Related episode:

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction 01:36 E-commerce Trends and Personal Updates 06:10 Marketing Strategies and Media Mix 17:28 Forecasting and Setting KPIs 52:09 Testing and Measuring Incrementality Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction 06:44 Building High-Performing Teams 15:14 Insourcing vs Outsourcing 31:12 Scaling Channels and Finding New Growth Opportunities 04:59 Building a Strong Team for Business Success 39:10 Evaluating the Value of Software Solutions 53:26 The Role of Influencer Marketing in Brand Awareness 56:40 Underrated Software Tools for Business Efficiency 01:08:12 Overrated Software in the Industry 01:14:42 Underrated Software Solutions Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline.

First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and when it’s most useful for your business. We also discuss how AI tools are revolutionising creative production, from automating time-consuming tasks like image and video creation to enabling more personalised, scalable content at a fraction of the traditional cost. Next up, we explore product seeding, including effective strategies for influencer outreach, tracking success, and improving hit rates. We wrap up by answering one of our listener’s questions on running incrementality tests for a low eight-figure brand with a million-dollar ad spend split between Meta and Google Search.

Tune in for insights on ad testing, creative strategies, and influencer marketing to help optimize your marketing efforts and create sustainable growth.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 April Fool's Campaigns and Brand Values

02:48 Innovative Product Launches and Creative Processes

05:58 Testing and Measurement Strategies in Marketing

12:05 Incrementality Testing: Meta vs. Haus

17:49 Optimizing Marketing Strategies for Growth

23:47 AI in Influencer Marketing and Brand Ambassadors

31:44 Scaling Influencer Programs with AI

35:57 Optimizing Product Seeding Strategies

39:27 Transforming Customer Support with Technology

46:46 Leveraging AI for Creative Generation

55:19 Exploring New Technologies in Marketing

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Aftersell.

https://www.aftersell.com/operators

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS

Sign up to the 9 Operators newsletter here: https://9operators.com/

00:00 Introduction and Overview

09:26 Understanding and Managing Creative Fatigue

17:08 The Importance of Diversifying Ad Formats and Placements

25:26 Tracking and Analyzing the Performance of Ad Creative

30:06 The Power of Intentionality in Creative Strategy

34:18 Identifying and Leveraging Brand Benefits in Ad Creative

36:08 The Importance of Creative Diversity

43:47 Optimizing Ad Account Setup for Creative Diversity

58:21 Brands That Excel in Creative Diversity

01:05:19 Navigation Tests and Website Merchandising

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.

⁠⁠⁠http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction

07:31 Optimizing Team Size and Roles

17:27 Exploring the Retail vs. Online Sales Landscape

22:13 The Impact of OpEx and Gross Margin on Profitability

25:29 The Importance of Iterations and Net New Concepts in Ad Creation

32:29 The Cost of Inefficient Ad Spend

33:51 Measurement Tools and Ad Spend

35:18 Attribution and Top-of-Funnel Marketing

40:02 The Benefits of Product Seeding

53:31 Balancing Networking Events and Focused Work

58:09 Unlocking the Potential of YouTube for DTC Brands

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

Powered by:

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⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re budgeting for creative, when more isn’t always better, and the costs of maximizing volume.

We also explore the challenges of producing at scale, what “quality” really means in today’s ad landscape, and how creative strategy evolves as a business grows.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

04:23 Creative Testing Volume: The Debate

10:02 Finding the Right Balance: Volume vs. Quality

14:16 Setting Creative Goals and Deliverables

20:13 The Spectrum of Creative Strategies

24:44 Long-Term Investments in Creative Assets

30:42 Diversity in Content for Non-Cookware Categories

36:15 Strategic Depth in Marketing Approaches

39:01 Navigating Creative Exploration and Product Launches

42:08 Leveraging AI for Customer Experience

51:00 Budgeting for Creative Production

56:59 The Role of AI in Creative Strategy

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

Today we’re diving into the second part of our hiring series, this time focusing on onboarding and how to set up your new hires for success from day one. We discuss how to get the best out of your new hires as quickly as possible, how to integrate them seamlessly into your team and culture, some common onboarding issues and challenges we’ve experienced, and we break down our strategies, systems and workflows around setting up new hires and empowering them to thrive.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

05:47 Exploring Agenteo: Automating YouTube Creator Sponsorships

09:14 Performance Metrics and Initial Results from YouTube Campaigns

12:06 Understanding CPMs and Influencer Marketing Dynamics

14:52 Navigating Hiring Challenges and Expectations

18:13 Onboarding New Hires: Setting Expectations and Momentum

20:58 Building Relationships and Integrating into Company Culture

23:51 Strategies for Effective Team Collaboration

36:37 Streamlining Project Management and Onboarding

40:14 The Importance of Incrementality Testing

42:10 Balancing Guidance and Autonomy in Hiring

48:22 Collaborative Goal Setting and Performance Management

56:19 Establishing Clear Expectations and Accountability

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Richpanel.⁠⁠⁠

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Haus.

http://Haus.io/operators

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In this episode of the marketing operators podcast your hosts are joined by paid social legend David Herrmann. David has been working in Meta ads manager for over 10 years and has become one of the top voices when it comes to paid social. Topics in this episode will include the recent issues with Meta's performance, insights on how brands can navigate this period, the importance of diversifying ad spend across different channels and platforms, such as Pinterest, Snapchat, and Twitter and advice on managing paid media. 00:00 Introduction 07:07 David's Paid Social Journey 12:33 Discussion on Meta Performance Issues 23:27 Importance of Diversifying Ad Spend 26:17 Exploring Alternative Channels 28:11 Advertising on Different Platforms 30:08 Pinterest as the Best Platform for HexClad 37:15 Testing and Scaling Strategies 49:07 Building ASC Campaigns 52:54 Minimizing Creative Testing and Focusing on Winners 55:46 Scaling Winners and Turning off Losers 56:41 Optimizing Campaigns by Product Offerings and Asset Types 59:03 The Challenges of Consolidation 01:02:28 Campaign Organization and Optimization 01:06:45 The Importance of Creative Diversity 01:09:57 Native Ads for Different Platforms 01:13:43 Measuring Performance by Placement 01:15:40 The Rise of Instagram Reels 01:18:27 Challenges and Limitations of Ad Platforms Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction

11:55 YouTube Ads in Media Mix and Account Management

21:52 Ad Formats and Viewer Behavior on YouTube

26:27 Challenges of Measuring YouTube Ad Effectiveness

28:50 Using AI-Powered Marketing Mix Models for Optimization

30:20 Challenges and Strategies for Measuring YouTube Attribution

32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing

36:32 The Benefits of Organic YouTube Content

44:24 The Value of Organic Views and the Potential for Virality

53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media

01:01:07 YouTube Partnerships and Sponsorships

01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships

01:03:25 Measuring the Long-Term Impact of YouTube Videos

01:04:22 Setting CPM Rates for YouTube Partnerships

01:08:03 The Influence of the Creator Economy

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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Today we are joined by a member of the Operators family, Matt Bertulli, CEO of Pela Case and Lomi, to talk all things marketing. Jumping off fromSean Frank’s tweet questioning if meta is still incremental, we get deep into the nuance of paid media and how it’s shifting, the increasing challenges of reaching new customers on Meta, and why the old playbooks don’t work anymore. We also discuss scaling beyond meta and reallocating budget to TV, YouTube and strategic partnerships to drive new customer acquisition, what content tends to make for the best ads, how to measure long-term impact and where performance marketers are getting it wrong, and much more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

02:52 E-commerce Advertising Trends for 2025

05:51 Navigating the Challenges of Meta Advertising

08:55 The Role of Incrementality in Meta Advertising

11:46 Understanding Meta's Advertising Dynamics

15:12 The Future of Meta Advertising and Brand Strategies

30:29 Understanding Meta's Impact on Marketing Strategies

36:12 The Shift from Purchase to Brand Awareness

42:54 Reevaluating Marketing Objectives in a Changing Landscape

49:49 The Convergence of Content and Advertising

54:30 Exploring Non-Meta Marketing Channels

01:01:08 Understanding Audience Awareness and Engagement

01:04:50 Channel Diversification and Media Mix Strategy

01:10:09 Influencer Marketing as a Scalable Strategy

01:14:57 Evaluating Influencer Partnerships

01:17:51 The Role of Post-Purchase Surveys in Marketing

01:20:45 Creative Collaborations with Influencers

01:23:27 Testing and Optimizing Marketing Strategies

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Northbeam.

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00:00 Introduction

08:59 Team Building and Org Structure

27:15 Briefing and Planning Campaigns

35:50 88 Effort and Potential Impact in Campaigns

44:20 Hiring the Right People

51:28 Organizing Teams by Channel and Category

01:13:28 Effective Async Communication

01:20:32 The Power of Written Communication

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Today, we’re joined by Aaron Paul, founder of Paul Street, to explore how top DTC brands are leveraging affiliate marketing to drive massive growth - and where many go wrong.

Aaron shares his insights from working with leading brands like Onnit, Goli Nutrition, and HelloFresh. We discuss what’s working in affiliate marketing today, why media-buying affiliates aren’t always the right fit (and when they are), and how content-driven publishers now drive the majority of affiliate revenue. We also get into common pitfalls that cause programs to stall along with advice on how to sidestep these mistakes.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

10:07 The Evolution of Affiliate Marketing

20:00 The Role of Affiliates in Brand Growth

29:46 Current Trends in Affiliate Marketing

40:02 Challenges and Best Practices in Affiliate Programs

46:26 Navigating Affiliate Marketing Success

51:50 Identifying and Combating Affiliate Fraud

56:47 The Dynamics of Affiliate Payouts

01:01:50 Building Trust with Affiliates

01:06:56 The Future of Affiliate Marketing and Content Creation

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Northbeam.

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As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM.

00:00 Introduction

18:47 Sweepstakes Performance and Learnings

26:48 Post-Sweepstakes Analysis and Future Strategies

28:43 The Impact of Sweepstakes on Conversion Rates

33:22 Upper Funnel Investment and Media Mix Modeling

35:31 Planning for 2025: Balancing Q4 Execution and Future Goals

40:41 The Importance of Strategy vs. Tactics in Business

52:06 Empowering Teams: Delegation and Accountability in Strategy

58:29 Understanding Competing Strategies in Business

01:01:14 Aligning Marketing and Finance for Success

01:04:30 Navigating Tactics and Strategies Effectively

01:07:51 Balancing Revenue Growth and Brand Equity

01:10:38 The Importance of Constraints in Strategy

01:12:56 Iterative Approaches to Strategy Execution

01:15:34 Communicating Strategies Clearly to Teams

01:18:54 Learning from Strategy Failures

01:21:47 Continuous Improvement and Efficiency in Operations

MOperators Hotline:

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Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus. http://Haus.io/operators

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00:00 Introduction

06:20 Informing New Products: Philosophy and Approach

13:17 Recent Product Drops by Ridge Wallet and Cody's Brand

28:00 Examples of Successful Brand Expansions

37:29 Process of Informing New Products

38:55 Understanding the Market and Customer Needs

40:21 Using Data and Gut Instinct for Product Development

41:35 Customer Service and Artificial Intelligence

52:02 Coordinating and Project Managing Product Launches

01:02:04 Teasing and Launching New Products

01:08:38 Sustaining Product Success

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Aftersell.⁠⁠⁠

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Richpanel.⁠⁠⁠

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Haus.⁠⁠⁠

http://Haus.io/operators⁠⁠⁠

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction

02:49 Updates on Personal Projects

03:44 Discussion on Sweeps and Commercial Success

07:02 Product Launch and Inventory Management

10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences

29:16 Pivoting to Appeal to Different Demographics

35:45 Navigating the Different Stages of a Business

38:07 The Importance of Newness and Creative Diversity in Mature Businesses

50:09 The Effectiveness of Different Content Types

52:33 Evaluating the Worth of Retargeting

01:02:54 Balancing Brand Building and Direct Response Marketing

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This week we’re talking hiring for high-growth ecommerce teams. We’re sharing insights on how to know when to hire, why buying back your time is essential for leadership, org chart design and how it evolves over time, and we share some real-life scenarios and challenges we’ve experienced when growing our teams. If you’re struggling with your team structure, planning your next strategic hire or looking to build out your team effectively as you scale, this one’s for you - and join us next week when we’ll be discussing all things onboarding and how to get the best out of your new hires.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

04:24 New Features in E-commerce Tools

06:28 Hiring Trends and Team Structures

14:06 Rationalizing Hiring Decisions

19:19 Building Organizational Hierarchy

27:14 Cross-Channel Collaboration and Strategy

36:46 Scaling International Marketing Efforts

40:37 Evolving Organizational Structures

45:23 Navigating Hiring and Firing Challenges

53:27 Optimizing Customer Experience and Operations

01:00:16 The Importance of Cultural Fit in Hiring

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Prescient AI.⁠⁠⁠

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Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Northbeam.

https://www.northbeam.io/

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We’ve got a special guest today, David Herrmann is back, our first ever second time guest. We’re talking about what channels we’re scaling as we head into Q4, we talk about ad account builds, creating a memorable brand, we get deep into meta media buying and creative diversification and what that means for your ad account and lots more.

00:00 Introduction

06:04 Channel Diversification Strategies

11:52 Creative Approaches in Advertising

17:46 Measuring Marketing Effectiveness

24:05 Balancing Brand and Performance Marketing

34:00 Building Memorable Brands

39:07 The Challenge of DTC Marketing

44:13 Optimizing Meta Ads for Performance

51:47 Creative Diversity in Advertising

56:05 Adapting to New Platforms: Reels vs. Feed

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

David's first appearance on the podcast:

YouTube - https://youtu.be/ostjzdP7y2U

Spotify - https://open.spotify.com/episode/6Ep75J0weFLw8umy3hzpJ6?si=ac6a3dbd8af64018

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00:00 Introduction and Overview

07:44 Benefits of Sweepstakes in E-commerce

13:43 Content and Experiences in Sweepstakes

19:43 Engaging Customers and Driving Revenue

25:09 Quality of Leads and Entry Mechanics

32:47 Building Brand Awareness and Equity

35:08 Timing Sweepstakes for Maximum Impact

38:37 Website User Experience and Education

40:01 Integrating Sweepstakes into the E-commerce Experience

43:55 Optimizing Landing Pages and Funnels for Sweepstakes

46:43 The Importance of Retention and Referral Programs

49:37 Exploring Direct Mail as an Acquisition Channel

57:17 Creating High-Quality Content and Building Trust

01:05:10 The Need for Ongoing Testing and Optimization

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Prescient AI.⁠⁠⁠

http://prescient-ai.io/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus. ⁠⁠⁠⁠http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

08:34 Defining CRO and its Impact on Revenue per User

28:47 Optimizing Team Structure and Design Support in E-commerce

44:10 The Impact of Video Experiences on Revenue and Customer Engagement

49:48 CRO Testing: Strategies for Optimizing the Customer Journey

55:59 Optimizing Conversion Rates Through Intuitive Navigation

58:12 Balancing Testing and Editorial Decisions in Website Design

01:02:16 Measuring True Incrementality with Marketing Science

01:21:05 Informed Upselling and After-Sell Strategies

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Building Dedicated Teams for International Markets 34:41Timing and Localization: Key Factors in International Expansion 38:32 Team Structure and Communication for International Growth 48:04 Translation: Challenges and Considerations for International Markets 55:47 Media Mix: Diversifying Channels for International Reach 57:04 Influencer Partnerships: Expanding Brand Reach in International Markets 01:02:45 Market Nuances and Adaptation: Keys to Success in International Expansion

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Prescient.

https://www.prescient-ai.io/operators Haus. ⁠⁠⁠http://Haus.io/operators

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This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!

00:00 Introduction

03:03 Seeding vs. Gifting: Influencer Engagement Strategies

08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns

14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content

37:04 The Dynamics of Influencer Marketing

57:59 Navigating the Brand vs. Growth Debate

01:05:33 Leveraging Flagship Partnerships

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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Aftersell.⁠⁠⁠

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Richpanel.⁠⁠⁠

⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Haus.

http://Haus.io/operators

00:00 Introduction

03:29 Episode One: Getting Started

04:44 Cody's Google Doc Conspiracy Theory

08:06 The Importance of Attribution and Measurement

13:08 Why Attribution is a Hot Button Issue

22:12 Challenges of Attribution

25:47 Consistency in Measurement

28:06 The Value of One-Day Click Attribution

34:19 Establishing Channel-Level Goals

36:58 Understanding Incrementality and its Importance

38:13 The Role of Post-Purchase Surveys

40:22 The Art of Triangulation

42:43 The Value of Post-Purchase Surveys

44:13 The Usefulness of First Heard About Survey Questions

46:44 Debunking the Anti-Post-Purchase Survey Stance

59:44 Understanding Incrementality and its Effect on the Business

01:09:25 Non-Click Traffic and Brand Search

01:13:16 Scaling Channels and Objectives

01:14:08

Misconceptions about Channel CAC

01:19:07 Ongoing Discussion on Attribution

Operators Exclusive Slack: https://join.slack.com/t/9operators/s...

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Richpanel.

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Haus.

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Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental attribution and third party analytics, performance creative and our takes on the latest Meta updates.

00:00 Introduction

07:20 The Power of Creative Diversity

21:47 The Magic of Founder Mode

28:18 Delegating and Hands-On Involvement

32:31 The Challenges of Direct-to-Consumer Brands

33:56 Connecting with Employees at All Levels

36:30 Facebook's Ad Updates

43:03 The Cost of Creative

01:04:06 Finding Affordable Creative Talent

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

With Black Friday and Cyber Monday behind us, we’re unpacking our results and looking at what went right, what went wrong and what lessons we learnt for this time next year. We talk about trends we’re seeing this holiday shopping season, meta performance, navigating inventory challenges, tactical pivots to clear inventory and boost sales, and how we’re transitioning into our holiday sales. Whether you crushed it or felt the pressure this BFCM, this debrief is here to help you refine your DTC marketing strategy for next year’s Q4 and beyond.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Coping Mechanisms During BFCM

06:26 Insights from Black Friday to Cyber Monday

12:54 Consumer Behavior and Sales Trends

20:12 Evaluating Marketing Strategies and Performance

30:07 Testing and Adapting Offers for Future Success

33:37 Meta Advertising Strategies and Optimization

40:01 Inventory Management and Demand Generation

52:26 Holiday Sales Strategy and Funnel Clearing

01:00:28 Testing and UX Improvements for Sales Pages

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

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00:00 Introduction

08:47 Content Creation and Collaboration

26:15 Cadence of Creative Ideation and Review Meetings

29:30 Balancing Net New Concepts and Iterations

29:59 Exploring New Personas and Concepts

32:06 Understanding Customer Insights for Creative Ideation

34:37 Finding Inspiration from Other Brands

51:55 Balancing Performance and Brand Alignment

59:23 Perception of Ads and Naming Conventions

1:04:57 Importance of Naming Conventions for Data Analysis

01:07:52 Organizing Tests and Categorizing Hooks

01:09:05 Budget Allocation and Testing Methodologies

01:14:51 Testing Approaches and Scaling Strategies

01:20:01 CBO and ABO Campaigns for Testing and Scaling

01:23:48 Considerations for Budget Allocation and Fluctuations

01:26:11 Testing Approaches and Budget Allocation

Operators Exclusive Slack: ⁠https://join.slack.com/t/9operators/s...⁠

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Aftersell.

⁠https://www.aftersell.com/⁠

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Haus.

http://Haus.io/operators

00:00 Introduction

07:32 Ridge Wallet's Approach to Forecasting

28:29 Cohort-Based Forecasting

37:02 Forecasting Process and Seasonality

45:30 Preparing for High Growth and Customer Service

56:29 Balancing Goals and Morale

01:08:35 Opportunity Cost and Informed Decision Making

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Aftersell.⁠⁠⁠

https://www.aftersell.com/⁠⁠⁠

Richpanel.

⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Haus.

⁠⁠⁠http://Haus.io/operators

This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more.

00:00 Introduction

06:08 The Rise of the Creative Strategist Role

08:59 Navigating the Shift from Audience Targeting to Creative

12:13 The Importance of Data in Creative Workflows

15:03 Future Predictions for Creative Strategy and AI

17:57 Building a Command Center for Creative Strategists

20:49 The Role of Research in Creative Development

23:45 The Future of Performance Creative

40:12 The Importance of Research in Creative Strategy

43:40 AI's Role in Creative Workflows

46:32 Navigating Capital and Growth Strategies

50:16 Investing in Product Development and Team Growth

53:03 Measuring Marketing Effectiveness

55:43 Leveraging AI for Creative Processes

01:02:25 Building Core Competencies in Performance Creative

01:11:50 Contrarian Views on DTC Marketing

MOperators Hotline:

To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

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https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads

⁠⁠⁠Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday.

We’re discuss the shift from pre-sale planning to sale operations, covering our real-time data analysis plans, ad spend and budget allocation, our marketing mix during this time, the cadence of our BFCM newsletters, handling inventory challenges, how we react if things don’t go as planned and much more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

03:01 Navigating Black Friday Sales

08:55 Intra-Sale Operations and Strategies

14:59 Budget Adjustments and Inventory Management

18:14 Evaluating Ad Spend Efficiency

21:08 Incrementality Measurement in Marketing

23:50 Channel Mix and Budget Allocation

27:01 Upper Funnel Strategies and Influencer Marketing

39:22 The Importance of Cross-Channel Measurement

40:29 Team Operations During Peak Seasons

43:47 Email and SMS Strategies for Cyber Weekend

48:28 Adapting Tactics During BFCM

56:23 Adjusting Offers and Inventory Management

01:01:55 Learning from Misses and Failures

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Related episode:

E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing

https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02

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Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Introduction

05:49 Influencer Marketing Strategies for 2024

09:10 The Power of Product Seeding and Community Engagement

12:02 Leveraging Micro and Macro Influencers

15:08 Balancing Paid and Organic Influencer Partnerships

17:59 Exploring Diverse Creator Collaborations

21:07 Navigating the Influencer Landscape Across Platforms

24:00 Measuring Marketing Effectiveness and Incrementality

30:21 The Volatility of Social Media Platforms

34:43 Tools for Content Discovery and Attribution

37:15 Shifting Perspectives on Influencer Marketing

40:35 Budgeting for Influencer Marketing

43:54 Upper Funnel Channels and Measurement Challenges

48:50 Balancing Organic and Paid Influencer Strategies

52:42 Integrating Influencer Marketing with Product Launches

56:02 Creating Buzzworthy Product Launches

01:01:16 Leveraging Influencer Marketing for Product Launches

01:09:21 The Future of Influencer Marketing Platforms

01:17:15 Measuring Success in Influencer Campaigns

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

YouTube: https://youtu.be/ITRVhkBjsck Spotify: https://open.spotify.com/episode/6GyOKQz1pUUEOONomWVRK9?si=53aca7b12b9c4dd9

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

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00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Marketing and Business 01:05:00 Balancing Discounts and Brand Value 01:08:49 The Impact of Pricing and Offer Positioning 01:10:17 Testing Messaging and Perception

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠

Prescient.

https://www.prescient-ai.io/operators

Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

00:00 Introduction and Catch Up

02:24 Drinks Discussion

06:36 Excitement about Potential Partnership

07:36 Discussion about Work and Summer Plans

08:31 Launches and Marketing Investment

09:59 Wildcat Video and Launch Strategy

11:22 Scaling Teams and Hiring

13:20 Forecasting and Inventory

17:39 Prime Day and Advertising Strategy

19:53 Prime Day Results and Future Plans

27:08 Incrementality and Advertising Strategy

34:16 Cost Caps and Budget Management

39:12 Navigating Advertising Platforms and Bidding Strategies

45:18 The Importance of Hiring and Team Building

58:23 Creating Effective Meeting Structures

01:08:12 The Value of a Clear Onboarding Process

01:13:22 Harnessing the Power of Real-Time Data in Marketing

01:16:07 The Excitement of A/B Testing

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

Powered by:

Motion.⁠⁠⁠

https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.

⁠⁠⁠http://prescient-ai.io/operators

Richpanel.

⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/

This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of chaos monkeys, how to stay focused on the most important thing, having a growth mindset in business, the future of Shopify and much more.

00:00 Introduction to Shopify and Harley's Journey

04:09 Founder Mode: Insights and Experiences

23:13 The Importance of Being in the Details

34:01 Chaos Monkey: Streamlining Operations

49:52 The Future of Shopify: A Retail Operating System

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more.

To be in with a chance to have yours used on the show, click the link below to apply:

MOPERATORS HOTLINE

00:00 Introduction

02:56 Ad Creative Strategies for Black Friday

05:47 Exploring New Analytics Tools

09:00 Innovative Advertising Channels

11:49 Setting Expectations for BFCM Spend

17:59 Understanding Marketing Spend as a Percentage of Revenue

20:54 Building a DTC Business from Amazon

34:47 Creative Diversity and Audience Engagement

Sean's sensitivity table:

https://x.com/SeanEcom/status/1707573084243513700

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/