Marketing Blabs (Marketing Labs)

In this short, we sit down with Social and Content Executive Kyle to discuss Meta's newest controversy, removing third-party fact-checking across their platforms.

We delve into the pros and cons of this new decision and share our opinions on how it can affect our industry.

You don't want to miss this one!

On this Blab: Tom Haslam (Host) and Kyle Walton

Paid social media has become an essential component of any digital marketing strategy, but have you really considered your approach?

In this episode, we uncover the world of paid socials, discussing the benefits, best practices and so much more!

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Matt Janaway, Charlotte Kinsella and Tom Haslam

Join us in this Marketing Blabs episode exploring the shift towards programmatic advertising in platforms like Google and Meta. We'll guide you through strategies to protect your interests and maximise your advertising impact.

Whether you're a marketing veteran or new to the scene, this Blab is your compass in the ever-changing landscape of digital advertising.

On this Blab: Tom Haslam (host), Matt Janaway and Nick Janaway.

In this enlightening Blab, we are joined by the inspirational Annie Gilbert, a leading figure from Google's Digital Garage. With years of industry experience under her belt, Annie delivers invaluable insights on the journey to startup success.

Whether you're a budding entrepreneur or an established business owner looking to bring fresh ideas to your startup, this episode is packed with expert advice and actionable strategies you'll not want to miss. Tune in and take your startup game to the next level.

On this Blab: Tom Haslam (Host), Annie Gilbert (Guest), Matt Janaway and Steven Pownall.

In this week's short, we sit down with Matt to explain why having a one-page marketing plan is crucial and how businesses can find the sweet spot with strategy.

Matt explains how to keep your plan simple, covering all the questions you should be asking yourself when putting this plan together.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, we explore the mystery of phone calls within Google Ads, and why they may be harder to track than other conversion events. We talk about the ways to tell if Phone call conversions are being generated from your ads and how phone call tracking is not always easily monitored.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this episode, we discuss one of the most crucial decisions many businesses face: rebrand or debrand.

We explore the strategies behind debranding and rebranding, share some good and bad examples, and explain when to use each approach to revive your brand.

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Tom Haslam, Emma Nunns and Josh Stapleton

Matt and Josh discuss how you can utilise FAQs on your website to boost search performance. They also provide some great tips on making the FAQs more readable and which channels to use when creating your best questions.

In this short, we discuss the importance of a clean and simple user interface design and the different principles that you should follow when designing your UI.

On this short: Tilly Hayes (Host) and Tom Haslam

In this episode, we dive into the world of AI and explore how it can be a game-changer for businesses. Listen to the team as we share our insights on how businesses can leverage AI to drive growth and make more informed marketing decisions.  

We’ll discuss the benefits of AI-powered tools such as ChatGPT which has become somewhat of a hot topic at the moment.  Whether you're a small business owner or a marketing professional, this episode offers valuable insights into how AI can transform your marketing efforts.  

P.S - This podcast description was written by AI

On this Blab: Tom Haslam (Host), Matt Janaway, Nick Janaway and Josh Stapleton

Resources & Links Below:

Why AI Should Be Your Next Content Writer

ChatGPT

Soundraw

Looka

Dall-E

In this blab, we dive into the strategies and techniques that will help maximise your return on investment through Google Ads. We explore topics such as starting budgets, quality scores, Google Shopping, tracking, negative keywords, and the direction Google is taking with automation.

We discuss the importance of budget allocation and leveraging Google Ads' features to optimise campaign performance. Tune in to gain expert advice, practical tips, and insights on common mistakes to avoid when aiming to maximise your ROI with Google Ads.

On this Blab: Tom Haslam (host), Matt Janaway, Nick Janaway and Richard Bloomfield.

In this short, our Head of Content, Mel, explains the damaging effect bulk AI content can have on your website.

On this Blab: Tom Haslam and Mel Healy

Welcome back!

We're kicking off the new year with a fresh perspective, and what better to do that than by stripping it back to basics and exploring where to start with digital marketing in 2025?

In this new season, we are committed to bringing you even more insightful conversations about real-life marketing campaigns, Q&As, actionable tips, and expert advice to help you navigate the ever-changing world of digital marketing.

On this blab: Tom Haslam (Host), Tilly Hayes, Nick Janaway and Kyle Walton

In this short, guest speaker Jordan Stachini used another great anology that refers to how you should never build a website without marketing it.

You wouldn't buy a Ferrari and not put fuel in it would you?

On this Short: Tom Haslam (host) and Jordan Stachini

In the second episode of our Team Blab series, Tom interviews our Paid Media Manager, Rich Bloomfield!

From beginning his career in the busy city as a stock trader and how that provides his edge in the world of PPC, to his passion for charity work and the environment, Rich shares his journey. We hope you enjoy this Team Blab episode.

On this Blab: Tom Haslam and Rich Bloomfield

In this short, our SEO Executive, Tilly, talks us through the process of A/B testing, covering what it is, how it works and when it should be implemented.

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this episode, we discuss a frequently covered topic in the Marketing Labs office - which is more important, creativity or functionality?

When building a website, our team can sometimes find themselves at odds. While our designer wants to craft a visually stunning experience, our developer wants to prioritise making the site fast, secure and scalable. But what happens when these worlds collide?

On this Blab: Tilly Hayes (Host), Tom Haslam, Mel Healy and Josh Stapleton

In this episode, we explore the world of Digital PR, its benefits, and how businesses can harness its power to elevate their online reputation.

Digital PR is becoming increasingly crucial for business to get their message across and build their online presence.

On this Blab: Tom Haslam (Host), Mel Healy and Kyle Walton

In this short, our Creative Director, Tom, discusses brand consistency and the importance of giving users a cohesive experience when visiting your website, and how being consistent can enhance your recognition as a business.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, Josie and Josh explain why your social media shouldn't be used to push sales and what to do instead.

On this Blab: Tom Haslam, Josie Quigley-Jay and Josh Stapleton

In this short, we are joined by Tom to unpack the world of paid social, more specifically, targeting the right audiences. 

He covers the importance of retargeting and how different assets can be used to refine this process. 

On this Blab: Tilly Hayes (Host) and Tom Haslam

On this Marketing Blabs Short, Matt, Nick and Rich share how you can use keyword match types within your Google Ads to improve your return on investment.

On this Blab: Tom Haslam (Host), Matt Janaway, Richard Bloomfield and Nick Janaway

On this Short, Matt shares the underused tactic of combing back through old pages and past to re-optimise that page and generate more traffic!

On this Blab: Tom Haslam and Matt Janaway

In this short (well, sort of), Matt our CEO dives into the new email marketing and newsletter rules that both Google and Yahoo have recently unveiled.

He outlines the changes that are being made along with some super useful tips you can implement to adapt.

Don't get left behind!

On this Blab: Tom Haslam and Matt Janaway

In this short, we sit down with CEO Matt Janaway to discuss how you should be optimising your images for faster page load speeds.

We cover best practices, as well as explaining how the speed of your website can be affected by image size.

On this short: Tom Haslam (Host) and Matt Janaway

Welcome to the first-ever Team Blab episode of the Marketing Blabs podcast!

In these special bonus episodes, we take you behind the scenes to meet the brilliant minds that make the Marketing Labs team. To kick things off, we're thrilled to introduce you to our Founder and CEO, Matt Janaway.

In this episode, Tom chats with Matt about his journey from starting out as a digital marketer to becoming the driving force behind Marketing Labs. Matt shares his journey and his passion for SEO.

On this Blab: Tom Haslam and Matt Janaway

In this short, we are joined by Marketing Labs' very own Web Developer, Josh, to discuss the importance of having a unique website username, as well as the importance of using secure passwords and 2-factor authentication.

On this Blab: Tom Haslam (Host) and Josh Stapleton

In this Marketing Blabs episode, the team chat with special guest Andy Golpys from MadeByShape. We look at the many faces of website user experience - What's important? What's Trending? And what's outright unnecessary?

Whether you're a website design specialist or a start-up novice, this episode is filled with helpful tips and guidance.

On this Blab: Tom Haslam (Host), Andy Golpys (MadeByShape), Matt Janaway and Josh Stapleton.

AI has become a prevalent tool used within the world of marketing, but do you know how to use it?

In this week's short, Matt explains why AI should not be used to write content for you but how it can be used to assist you with your content and SEO efforts.

On this blab: Tom Haslam (Host) and Matt Janaway

The 10th Marketing Blab episode! In this episode, we sit down to discuss the stages of every website and the important elements to take into consideration at each level. From setting a goal on idea creation to knowing when it's time to give your website a good spruce, this Blab shares all.

On this Blab: Tom Haslam (Host), Josh Stapleton, Nick Janaway and Josie Quigley-Jay.

On this Team Blab episode, we sit down with Marketing Labs Digital Marketing Assistant, Charlie. We talk about the events that pushed her to look for her start in marketing, as well as covering her hobbies and questionable survival skills!

On this Blab: Tom Haslam (Host) and Charlotte Kinsella

In this brief discussion, Tom, our Creative Director, emphasises the value of white space as a strategic ally. By embracing clean and straightforward designs, you can ensure that your website remains visually appealing, fresh, and user-friendly, without burdening the design with excessive elements that might confuse or overwhelm the end user.

On this Blab: Tom Haslam and Josie Quigley-Jay

Today, Matt delves into the main areas where newbies tend to make mistakes when it comes to managing Google ads accounts.

On this Short: Tom Haslam (host) and Matt Janaway

In this episode, we discuss the various elements that go into optimising your e-commerce website for both better search engine rankings and user engagement.

We share tips on simple navigation, product page layouts, keyword research, image optimisation, FAQ creation, building trust with your audience and upselling opportunities.

Tune in to learn how to create product pages that not only attract potential customers but also convert them into loyal buyers.

On this Blab: Tom Haslam (host), Matt Janaway, Steven Pownall and Josie Quigley-Jay

In this Marketing Blab episode, we dive deep into the intricate world of search engines and their inner workings. Unpack the immense power behind strategic keyword optimisation and discover why quality content isn't just about reader engagement. Whether you're new to digital marketing or a seasoned pro, this Blab offers invaluable insights to up your SEO game.

On this Blab: Tom Haslam (Host), Matt Janaway, Mel Healy and Steven Pownall.

In our first 'Short' Blab, Matt and Steven discuss the advantages of creating multiple versions of a product and how this can form a quick hack to help boost your organic eCommerce performance. Enjoy 💥

With the rise of video over previous years, following along and participating in video trends can transform your brands reputation, and even push you towards new audience.

In this short, Tom discusses the importance of user generated content within ads, and how this can build trust within your viewers.

On this short: Tilly Hayes (Host) and Tom Haslam

In this short, Matt shares the top five areas on your website that will help you to build trust with users and turn those visits into conversions.

On this Blab: Matt Janaway and Tom Haslam

In this short, we delve into FAQs and their importance within your website. Tilly talks about the different ways it can be used and how they can improve a user's experience. We also explain the best ways to format FAQs to ensure they don’t take up too much real estate on your website.

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, you'll meet Tilly, our new SEO Executive who explains the top tips you can implement for Google My Business. The essentials for helping with local SEO and guess what, it's free after all!

On this Short: Tom Haslam (host) and Tilly Hayes

On this Team Blab episode, we sit down with Marketing Blabs host, Tom Haslam. From his beginnings as a pinny-wearing waiter to merging his creative design company, Olo, into Marketing Labs, we uncover it all.

We also discover Toms wide range of passions including cricket, music, fishing and even DIY.

On this Blab: Josie Quigley-Jay and Tom Haslam

In this Blab, we discuss the importance of optimising your website. A slow or clunky website can be a major turnoff for potential customers, but with the right techniques, you can turn your site into a conversion machine. Join us in discussing strategies and techniques that will get your website firing on all cylinders. On this blab: Tom Haslam (Host), Nick Janaway, Matt Janaway and Josh Stapleton.

In this week's short, we are joined by our Creative Director, Tom, to cover the importance of a user's journey and how education over selling can build trust within your reader.

He tells us how focusing on educating can help with your engagement rate as well as generating future leads.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In the fifth episode of our Team Blab series, Tom sits down with our Head of Content Mel Healy!

We discover how Mel started her marketing career in the police force and how her passion for literature fuels the content she creates.

On this Blab: Tom Haslam and Melissa Healy

In this short, we are joined by Creative Director Tom to talk about all things colour psychology!

Colour is one of the most important parts of your branding. It is often the first element that is recognisable for consumers, so it is important that you choose the colours that convey the message you are trying to communicate.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, Jordan Stachini from Co&Co explains how we should not value customers at the 'bottom of the funnel' higher than the ones at the top.

All customers should be seen as valuable - but we should never overlook where they are in their journey.

On this Short: Tom Haslam (host) and Jordan Stachini (guest speaker)

2024 has been a great year for us, but it's drawing to a close, and we're wrapping things up with our season finale. Rather than looking back, we're choosing to look forward, so let's delve into our predictions for next year!

On this Blab: Mel Healy (Host), Tom Haslam, Tilly Hayes, Matt Janaway and Kyle Walton

In this short, we explore the dangers of knee-jerk marketing decisions and the transformative power of data-driven strategies.

In this short: Tom and Jordan Stachini (Co&Co)

Hello everyone, my name’s Tom and I am the Creative Director at Marketing Labs and your host for this podcast. We’re an expert digital marketing agency based in Nottinghamshire and if you’re a business owner or a marketing professional looking for straightforward, 'non-salesy' tips - then this podcast is for you.

In this episode (blab), we discuss some simple tips that business owners can action to get more conversions from their website, what channels business owners should be focusing on and how you can understand the impact on performance.

On this Blab: Tom Haslam (Host), Matt Janaway, Steven Pownall and Josh Stapleton

In this short, Matt discusses eCommerce lead times, and how they can effect conversion rates.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this Blab, we are joined by our resident Web developer, Josh, our CEO, Matt, and our Creative Director, Tom, to dive into the world of eCommerce with a big focus on WooCommerce. We'll be breaking down what it is, its many benefits, usability, and so much more!

Whether you are a small business owner looking to grow your business online or a web developer seeking new tools to reccomend to your clients, then this episode is for you!

On this Blab: Tilly Hayes (Host), Josh Stapleton, Matt Janaway and Tom Haslam

In this episode, we're diving deep into the heart of the social media landscape with user-generated content (UGC).

Join host Tom Haslam and our expert panel as we explore the defining characteristics of UGC, its impact on online diversity, and why authenticity is key for consumer trust.

Don't miss out on this insightful discussion that's reshaping the way we interact with social media.

On this Blab: Tom Haslam (host), Matt Janaway, Mel Healy and Josie Quigley-Jay

In this short, our CEO Matt explains how Google are now penalising people for using AI content on their website.

We've been shouting about this for some time now and it's time to take action. Trust in the experts when it comes to content, not a computer.

On This Short: Tom Haslam (host) and Matt Janaway

In this short, Matt talks about how page designs can sometimes become distracting. Sometimes, it's better to keep things simple and focus on the content at hand.

On this Blab: Tom Haslam (host) and Matt Janaway

In this short, we delve into the world of pop-ups; how and when they should be used and best practices for implementing them effectively. 

We talk about the pros and cons and how using them incorrectly can put people off.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short Marketing Labs episode we chat with Tom Haslam, our Creative Director, about some of the key elements to think about when designing your business logo.

On this Blab: Josie Quigley-Jay and Tom Haslam

Join us for our fourth Team Blab episode, where host Tom chats with our crafty and creative Web Design & Development Specialist, Josh Stapleton.

Get a glimpse of Josh's professional journey, his knack for DIY, and his love for rock and metal music, all blended with his soft spot for sci-fi and all things nerdy.

On this Blab: Tom Haslam and Josh Stapleton

In this short, we sit down with Rich to discuss why you should use shared budgets in Google Ads. He explains the advantages and disadvantages of shared budgets, as well as explaining why he often chooses not to use them.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this short, we are joined by our Web Developer, Josh, to discuss units of measure when it comes to your Website. We cover pixels, percentages, viewport width, EM and root EM.

On this Blab: Tom Haslam (host) and Josh Stapleton

In this short, Josh summarises the issues that can be caused by changing URL structures when redesigning your website as a beginner, and how your rankings can plummet if you haven’t got a thorough and well thought out plan in place.

On this short: Tom Haslam (Host) and Josh Stapleton

Are you a digital content writer? Then this is the Short for you! In this Marketing Blab Short, Mel shares her insights on structuring your content correctly for the appropriate digital platform.

On this Blab: Tom Haslam and Mel Healy

On this Team Blab episode, we sit down with Marketing Labs' SEO Executive , Tilly Hayes. We learn all about Tilly's path into Marketing, as wells as some fun facts you may not have known, from questionable nicknames to being a quiz master!

We also discover some of Tilly's passions, including horses, history and much more!

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short Marketing Blabs episode we welcome guest speaker Annie Gilbert from Google's Digital Garage who talks about the importance of having a purpose as a startup business! We enjoyed having Annie with us to record this.

On this Blab: Tom Haslam (host) and Annie Gilbert

In this Short, Matt and Steven talk about how you can significantly improve your website's internal linking structure and discuss where the anchor text should be placed for optimal results.

In this episode of "Creating a Great Brand", the team uncovers all the bases of effective brand building. 

We start by delving into the importance of understanding your audience and perfecting customer profiling. We also discuss crafting your messaging, focusing on value propositions, brand personality, and making a promise to your audience. 

We also chat about the role of visual identity; touching on colour psychology, typography, and essential design elements. Don't miss this comprehensive guide to developing a brand that stands out.

On this Blab: Tom Haslam (Host), Mel Healy, Nick Janaway and Josie Quigley-Jay

In this short, our SEO Executive, Tilly, explains Google's most recent core updates, covering how they work, what they look for when eradicating spam and how to prevent these updates from having a major effect on your site!

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this episode, the team chat with special guest Clare Froggatt from Make a Brew. We delve into the world of brand storytelling and how important and powerful it can be when amplifying your brand.

Your story can be one of the most influential parts of building your brand, whether it helps to build you logo, content or even simply supporting the passion you have for your industry.

On this Blab: Tom Haslam (Host), Clare Froggatt (Make a Brew) and Mel Healy.

In this weeks short, we sit down with SEO Exec Tilly to discuss all things Ahrefs. She breaks down each feature, explaining how they work, what they do and exactly what the information gained can be used for.

On this short: Tom Haslam (Host) and Tilly Hayes

In this short, we discuss the importance of having a responsive website. No matter who your audience is, your website has to be compatible with both desktop and mobile devices. If not, you could be missing an audience that you may not even know exist!

On this short: Tilly Hayes (Host) and Tom Haslam

In this Marketing Blabs Short, we talk about the importance of quality scores and their effect on cost per click.

On this Blab: Tom Haslam, Matt Janaway, Richard Bloomfield and Nick Janaway

In this short, our CEO Matt provides us with a simple SEO hack that will help you fix your internal links to replace 301 redirects. He explains the issues with redirect chains and how they can affect user experience, as well as explaining how fixing this can help your search performance.

On this Blab: Tom Haslam (Host) and Matt Janaway

In the third episode of our Team Blab series, Tom interviews our Digital Marketing Executive, Josie Quigley-Jay!

Josie started her apprenticeship with Marketing Labs and has worked her way through the ranks in the agency to a full-time role with a large focus on social media, video content and supporting them team with other digital marketing activities.

On this Blab: Tom Haslam and Josie Quigley-Jay

In this Short, Tom shares his web design knowledge and how you can use global elements to streamline your design process.

On this Blab: Josie Quigley-Jay and Tom Haslam

In this week's short, we sit down with Tom to discuss the importance of simplicity in eCommerce web design. We cover the significance of a seamless process and how high-quality imagery is essential for selling your product.

You don't want to miss this one!

On this short: Tilly Hayes (Host) and Tom Haslam

In this Marketing Blabs Short, we once again sit down with Talisa Gill, from 10x Marketing, who talks us through that all-important marketing funnel and its key points.

On this Blab: Tom Haslam (Host), Talisa Gill (10x Marketing)

In this episode, we sit down with Head of Digital Nick Janaway and SEO Executive Tilly Hayes to discuss Local SEO, which is essential for businesses that want to be found in their geographic area.

We discuss techniques, strategies and best practices to help you optimise your Local SEO efforts.

If you're a business owner looking to expand your presence in your local area, then this episode is for you!

On this Blab: Tom Haslam (Host), Nick Janaway and Tilly Hayes

In this episode, we discuss the importance of utilising video for you brand. We cover the different way in which you can implement video into marketing efforts.

You don't want to miss this one!

On this Blab: Tilly Hayes (Host), Tom Haslam, Nick Janaway and Matt Janaway

On this team blab, we learn more about Marketing Labs' Social and Content Executive, Kyle Walton. We discuss how Kyle got his start within the industry, his pet peeves, and some of the interesting nicknames he has already received from the team!

Kyle also shares his advice for anyone looking to find their start in the industry and the lessons he has learnt along the way.

On this blab: Tom Haslam (Host) and Kyle Walton

In the second episode of our Team Blab series, Tom interviews our Senior SEO Strategist, Steven Pownall!

We find out how Steven started his career in digital marketing and how his analytical approach helped his love for SEO grow. We hope you enjoy this Team Blab episode.

On this Blab: Tom Haslam and Steven Pownall

In this Blab, we are joined by the dynamic duo Nick and Matt to unpack the pros, cons and insider tips on leveraging Google and Bing for your PPC campaigns.

We cover the key differences between Google and Bing, as well as comparing audience size, cost, and so much more!

So, whether you're allocating your first PPC budget or looking to refine your current strategy, this is the episode for you!

On this Blab: Tom Haslam (Host), Nick Janaway and Matt Janaway

Did you know that there is a 20% drop in conversion rates with every 1 second delay in page load time? In this episode, we discuss the common of slow website load speeds and how to optimise your website for lightening fast performance.

On this Blab: Tilly Hayes (Host), Matt Janaway, Tom Haslam and Josh Stapleton

In this short, Mel outlines why you shouldn't use your blog as a place for selling. Use it for education.

On this Short: Tom Haslam and Mel Healy

In this Marketing Blabs episode, the team chat with special guest Talisa Gill from 10x Marketing. We deep dive into unravelling the complexities of the marketing funnel – that quintessential pathway guiding potential customers from awareness to action and beyond.

Whether you’re a marketing novice or a seasoned pro, this episode is packed with actionable advice and innovative approaches to guide your journey through the ever-evolving marketing funnel.

On this Blab: Tom Haslam (Host), Talisa Gill (10x Marketing), Matt Janaway and Mel Healy.

On this short, Talisa Gill shares the important of creating a social media content calendar to stay consistent in your content publishing efforts.

On this Blab: Tom Haslam (Host), Talisa Gill (10x Marketing)

On this Team Blab, we sit down with Marketing Labs' Content Marketing Executive, Emma. We discover how Emma got into the marketing industry, as well as uncovering some life altering challenges, and how she has overcome these while remaining positive!

Emma also shares her advice to anyone looking to get started within an ever-changing industry like marketing!

On this Blab: Tom Haslam (Host) and Emma Nunns

In this short, we welcome back Talisa Gill who shares her all-important 3E rule when it comes to creating quality social media content.

On this Blab: Tom Haslam (Host), Talisa Gill (10x Marketing)

In this short, we discuss the importance of ensuring your website images are purposed correctly for your website and how they should be optimised for increased website performance. We hope you enjoy this short!

On this Blab: Tom Haslam (host), Josh Stapleton and Matt Janaway.

In this episode, we sit down with Marketing Labs' very own content experts to discuss the world of B2B marketing. We cover how crucial it is to create effective and engaging content in order to build relationships and trust within your audience.

Whether you are a small business trying to grow your online presence or a well-established company looking to modify your content to reach your desired client base, this episode is for you!

On this Blab: Tom Haslam (Host), Matt Janaway, Mel Healy and Emma Nunns

In this short Marketing Blabs episode we chat with Mel Healy, our Head of Content, who shares the importance of not using your blog page as a selling platform.

On this Blab: Tom Haslam and Mel Healy

In this Blab, we sit down with two very experienced members of the Marketing Labs team, our CEO, Matt Janaway, and our Head of Digital, Nick Janaway, to discuss a topic that is crucial for anyone looking to boost their websites visibility on search engines: Link Building.

We unravel the mysteries of Link building, share an understanding of the basics, its importance within SEO and provide some actionable strategies to implement. You don’t want to miss this one!

On this Blab: Tom Haslam (Host), Matt Janaway and Nick Janaway

In this short, CEO Matt joins us to discuss the purpose of content. We cover a tool called The Impact Test, which involves reviewing your content and asking yourself a few questions.

Does this content offer value? Does it solve my audience's problems? Does it offer insight? Does it encourage action? If so, your content has purpose, but if not it may be worth evaluating your piece of content and altering it so that it does answer one of these questions.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this short, our SEO Executive, Tilly, joins us to discuss all things Link Juice! She covers what link juice is, how it works, and some of the different ways it can be obtained.

If you’re looking to increase the links to and within your site, then this is the short for you!

On this Blab: Tom Haslam (Host) and Tilly Hayes

In this short, we sit down with Marketing Labs Creative Director, Tom, and discuss the importance of visual identity, and making sure when it comes to branding and visuals, everything is consistent.

On this Blab: Tilly Hayes (Host) and Tom Haslam

In this short, Josh explains the importance behind SSL Certificates, covering the effect that simply not having them can have on your potential clients and their trust in your site, as well as how this can affect the way in which your rank on Google.

On this Blab: Tom Haslam (Host) and Josh Stapleton

On this Blab, we chat with Angela Janaway, our Business Support Manager, about her career journey across multiple job roles and industries and how she brings those experiences to her work today.

Ang also shares her love for classical music and travelling across the globe (with a particular love for Australia). Take a listen to learn more!

On this Blab: Tom Haslam and Angela Janaway

In this short, our Founder and CEO, Matt, takes us through each stage of the sales funnel and the journey a potential client will make before converting.

On this Blab: Tom Haslam (Host) and Matt Janaway

In this episode, we sit down with special guest Ryan Jones to discuss the three main pillars of SEO: technical SEO, content and link building. Ryan reflects on his time working in an agency before moving to work in-house at SEO Testing, as well as providing us with some insight as to why it is crucial to get your SEO strategy right.

Stay tuned for an episode jammed-packed with knowledge and expertise!

On this Blab: Tom Haslam (Host), Tilly Hayes and Ryan Jones

In this short, our Paid Media Manager, Rich, joins us to discuss why your Google Ads Performance might be dropping. He reels off 5 quick key elements that could have an impact, and that may be worth checking.

On this Blab: Tom Haslam (Host) and Rich Bloomfield

In this short, our CEO Matt Janaway uncovers a controversial topic about how your website isn't about you!

It's about your visitors!

On this Short: Tom Haslam (host) and Matt Janaway

Tom chats with our Head of Digital Nick Janaway in the sixth episode of our Team Blab series!

We learn about Nick's career beginnings at Centre Parks along with various business ventures on the side that built the foundations for his vast Marketing knowledge.

On this Blab: Tom Haslam and Nick Janaway