Marketing 101 - BIG steps for small businesses (Marketing 101)

In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo.

Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

David Burgman - LinkedIn
Raptor London - Website | LinkedIn

We're back with an episode explaining the viral phenomenon #ChatGPT !!
- what is ChatGPT?
- who made ChatGPT?
- who owns ChatGPT?
- how does ChatGPT work?
- what are ChatGPT's limitations?
- what are the risks of using ChatGPT?
- ways to use ChatGPT as an individual and in your business

Links mentioned in the podcast;

• ChatGPT; https://openai.com/
• the podcast course; https://zerotopodcaster.com
• the blog; https://101blog.co.uk
• the 'bad advert'; https://www.linkedin.com/posts/alexryanuk_chatgtp-brightonbusiness-brightonandhove-activity-7032374858529263616-X5b-?utm_source=share&utm_medium=member_desktop

Alex Ryan - Marketing Consultant; alexryanuk.com
Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry!

This week’s episode entails updates from the world of marketing, including:

• MailChimp’s latest restrictions
• Meta’s Subscriptions
• The future of Twitter
• Meme of the Week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• The 101 TikTok: https://www.tiktok.com/@marketing101agency 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Meta’s new AI software
• LinkedIn’s 20th Birthday
• TikTok’s new Paywalled feature
• Meme of the week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• The 101 TikTok: https://www.tiktok.com/@marketing101agency 
• LinkedIn’s 20th Birthday article: https://www.fastcompany.com/90849652/linkedin-20-oral-history-unlikely-champ 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• TikTok’s Keyword Insights tool
• Instagram’s new ad placements
• The Canva Create Event
• Meme of the week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• The 101 TikTok: https://www.tiktok.com/@marketing101agency 

Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Bing’s AI-powered Search Engine
• Oatley’s ‘fckoatley’ Campaign
• Twitter’s Verification Problems
• Meme of the week

Links mentioned in the podcast;

• the blog; https://101blog.co.uk 
• Fckoatley campaign: https://www.fckfckoatly.com/ 
• Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/7223471218652024110  

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna has a unique perspective and plenty of experience helping small to medium sized business owners pick the most appropriate form of marketing for their audience.

Don't just reach for social media or email marketing - take a step back, consider what you're selling, what you're currently turning over and exactly how your product makes your customers feel, and THEN you can make a more educated decision about the kind of marketing to invest your time and money into.

Enjoy!

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Anna Goodwin: Linkedin
Heart Centred Business: heartcentredbusiness.com / Linkedin

Contact for your free hour consultancy with one of the Heart Centred Business team: hello@heartcentredbusiness.com (and mention the podcast Marketing 101)

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s latest features
• Lemon89 - TikTok’ sister social network
• Marketing 101’s Third Birthday
• Meme of the Week

Links mentioned in the podcast;

• All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/ 
• Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcvUeZR 
• Marketing 101 Competition post on Facebook: https://www.facebook.com/photo?fbid=671159595025287&set=a.479085897565992 
• Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7061747129395884032 
• Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsB64PAs2uA/ 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Pinterest and Amazon’s deal
• Meta’s new AI Sandbox
• Twitter’s new CEO
• Meme of the Week

Links mentioned in the podcast;

• Meme of the Week example: https://www.tiktok.com/@skyrocketsocialmedia/video/7232082467002273029?_r=1&_t=8cOWGokBfD8 
• Marketing 101 Competition post on Facebook: https://www.facebook.com/photo/?fbid=676393351168578&set=pb.100063937576780.-2207520000. 
• Marketing 101 Competition post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7064646240847716354 
• Marketing 101 Competition post on Instagram: https://www.instagram.com/p/CsWhOKCtIb_/ 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s Secret App
• Twitter’s New Video Feed
• GIFS on Instagram
• YouTube Ads

Longboi York’s Instagram: https://www.instagram.com/longboiyork

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Goodbye to YouTube stories
• Instagram’s algorithm hacks
• Meta Verified in the UK

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Meta's new app, Threads
• British Airways "Take Your Holiday Seriously" Campaign
• Apple's new IOS update
• Meme of the Week

British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots 

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Twitter's rebrand to X
• AI LinkedIn headshot images
• Barbie's phenomenal marketing campaign

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business.

You'll hear from a whole host of inspirational people, including the founder of the Sussex Business Show, Sonny Cutting, plus a real life DEATH EATER - actor Jon Campling.

Featuring:
Heather Barrie, Effective Entrepreneurs
Magdalena Duffy, Utility Warehouse
Sarah May, Mayday HR
Christine Gillott, Care For Veterans
Karl Elwood, Elwood Wines
Jenny Kelly, CmdShiftR
Paul Bridges, Motion Graphics
Martin Whiskin, Voiceover Artiste
Oliver Moore, Realms of Peril & Glory
Roksana Anning, Apex Mindset
Jon Campling, Actor (Death Eater, Harry Potter movies)
Jonathan Newman, Deep Research
Martin Leppard, H2 Productions
Sonny Cutting, Sussex Business Show
Adam Francis, Whiskey Solutions
Terry Bower, Inside Stories
Lyndsey Clay, Connected Brighton
Bruce Bignell, Evolve Pipedrive Consultants

Well, what an absolute pleasure! Absolutely fascinating insight in to the past, present and future of branding with Bill Wallsgrove, also known as Brandad! Clearly well versed in his subject, Bill takes us on an entertaining and insightful journey of branding through the ages, giving a deeper understanding of the importance of brand, and how to come to a better grasp of your own!

This episode is ideal for those launching a new brand or rebranding their existing business, or quite frankly, for anyone interested in the world of marketing, branding, AI, and just good, pure storytelling. Our longest episode yet but ABSOLUTELY one that holds true value. Dive in with a master of his art, and me, of course!

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Bill Wallsgrove: Linkedin
Brandad: https://brandad.co.uk/

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• New updates from Instagram, TikTok and Google
• Spotify Wrapped - Personalised Marketing
• ASDA's Christmas Campaign as our Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog; http://101blog.co.uk/

Marketing 101 Agency; marketing-101.co.uk

Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s new maps feature
• Thread’s in-app camera
• TikTok/Universal Drama

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Meta’s new updates
• TikTok’s pending US ban
• X’s hidden like count
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Want some words of advice from 10 different professional marketers?! Look no further.... Today I presented at the fantastic Marketing Meet-up event run by Vicky King (Plus Accounting) and Amy Pulling (Cognitive Law) - I was teaching the room all about podcasting, so we thought we'd record and publish one as a live example.

My challenge to them was to give me a 'vox pop' - some words of wisdom or a favourite quote, to give a little inspiration to the Marketing 101 listeners!

Enjoy!

Thanks, Alex

Alex Ryan - Marketing Consultant: alexryanuk.com
For the Marketing 101 blog: http://101blog.co.uk/
Marketing 101 Agency: marketing-101.co.uk
Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Meta’s AI Influencers
• Lowdown on paid social media ads
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Latest on the US TikTok ban
• Updates from Instagram
• Spotify’s adoption of short-form videos
• Meme of the Week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Instagram’s cheeky unskippable ads
• YouTube’s multiple thumbnail testing
• The sale of Social Media app, BeReal
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• Thread’s and their disappearing posts
• Google’s AI-powered Insights
• The benefits of social media ads
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• updates from Instagram,
• updates from X,
• updates from YouTube,
• The lowdown on Email Marketing
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. 

This week’s episode entails updates from the world of marketing, including:

• updates from TikTok
• updates from Snapchat
• updates from Threads
• the importance of having a blog on your website
• Meme of the week

Ren Slavin - Instagram: https://www.instagram.com/renslavin/ 

Ren Slavin - Linkedin: https://www.linkedin.com/in/ren-slavin-8aa39b168/ 

For the Marketing 101 blog: http://101blog.co.uk/

Marketing 101 Agency: marketing-101.co.uk

Linktree (social media etc.): https://linktr.ee/marketing.101

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. 

Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. 

The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Welcome to episode 01 - Website basics - simple things your website should have / do.

Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more.

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Welcome to episode 02 - Things to check before naming your business.

We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?!

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Welcome to episode 03 - Basic content marketing for small businesses

Content marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more!

LINKS MENTIONED IN THE SHOW;
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business.

Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss;

• Does it work?
• What is the point? Or what are the benefits?
• How do I measure its success?
• Am I on the right platforms?
• Am I doing it right? / Is it working?

Part two will dig into Facebook, LinkedIn, Instagram, Twitter and YouTube to learn a bit more about why each of those platforms might work for your business.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Upcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!

See you next episode!

Marketing 101

Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business.

It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talking about which ones suit which goals, plus some tips and tricks for using them successfully. 

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
Our Content Marketing episode; https://www.buzzsprout.com/1110050/episodes/4044188
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

Upcoming episodes include the basics of Search Engine Optimisation (SEO - it's not as hard as you think) and how to start podcasting on a budget!

See you next episode!

Marketing 101

Welcome to episode 06 - all about Influencer Marketing.

In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them. 

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
For the blog; http://101blog.co.uk/
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/


Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise!

In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then 'play marketer' by applying our learning to an online Toy Shop.

LINKS MENTIONED IN THE SHOW;
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101
See you next episode!

Marketing 101

Welcome to episode 08 - how to set up your Linkedin 'eco-system'.

In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising.

LINKS MENTIONED IN THE SHOW;
Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101')
£99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

To talk to the host, Alex, head to Twitter; @AlexRyanUK

See you next episode!

Marketing 101

This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK.

Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay for the leads you receive. 

My guest today, Suraj Singh, helps guide us through this exciting new opportunity and tells us exactly how to get up and running. 

Sound intriguing, then listen! Especially if you're in one of the following trades and want more local leads/traffic;

• Appliance Repair
• Carpet Cleaning
• Electrical
• Garage Door
• House Cleaning
• Hvac
• Lawn Care
• Moving
• Pest Control
• Plumbing
• Roofing
• Rubbish Removal
• Tree Services
• Water Damage Services
• Window Cleaning
• Window Services

If you'd like an introduction to Suraj and Thrive/Known Locally then get in contact with our host, Alex, and he will be very happy to make the introduction!
alex@marketing-101.co.uk

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :)

Topics covered in part 1 & part 2;

• why bother podcasting?
• concept
• delivery
• tech
• recording
• editing
• publishing
• promoting
• monetising 
• how to do remote interviews
• how  to do face-to-face interviews
• support forums
• a few of our favourite podcasts

Click here to listen to UNFILTERED on Spotify;

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :)

Topics covered in part 1 & part 2;

• why bother podcasting?
• concept
• delivery
• tech
• recording
• editing
• publishing
• promoting
• monetising 
• how to do remote interviews
• how  to do face-to-face interviews
• support forums
• a few of our favourite podcasts

Click here to listen to UNFILTERED on Spotify;

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's news feeds.

In this episode we talk about how to beat the algorithm and give your posts the best chance of success. Making some simple tweaks and taking a few simple actions will step up your Linkedin game in no time - come on in and learn with Marketing 101!


Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash!

Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible.

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy!

Find all the tools and websites mentioned below.

Wordpress for building websites
Hubspot CRM (free)
Mailchimp - data capture & newsletters
Google Analytics - website analytics
Google Drive - my 'filing cabinet' / collaborative working
Prezi & Prezi Video - alternative to Powerpoint and zoom video presenting
Canva - basic graphic design
Alternativeto.net - find alternatives to tools/apps/websites like Photoshop (often free alternatives!)
Smmry.com - summarizes any article/blog etc. into 7 sentences
Naturalreaders.com - reads anything that you copy & paste into it
Hemingwayapp.com - critiques your writing for readability & gives tips to improve
Importyeti.com - see what carriers/factories/shipper your competitors are using
Snapdrop.net - share files between any devices on the same wifi
Dictation.io - dictation! Turns your voice into writing
Slidescarnival.com - loads of slide templates that you can use on Powerpoint, Google Slides & Canva
Remove.bg - cuts backgrounds out of photos instantly
I dont care about cookies - chrome extension that says ‘yes’ to all cookies

And finally, my new Gift Website for discovering non-mainstream gifts for any occasion; SecretSanta.Guru

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101

See you next episode!

Marketing 101

It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England.  Learn all about Natalie's 6 step process to ensuring your brand is in the right place  to go to market, in particular, today, we dig into the first step of the process; 'Vision to Voice'.

If you'd like to receive Natalie's 6 step checklist, you can contact her here;
https://www.nataliemontagnani.com/

Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free)
Alex Ryan - Marketing Consultant; alexryanuk.com
For the Marketing 101 blog; http://101blog.co.uk/
Marketing 101 Agency; marketing-101.co.uk
Linktree (social media etc.); https://linktr.ee/marketing.101