Marketer of the Month (Outgrow)

Interview with Eric Fulwiler - Co-founder and CEO at Rival  

Eric Fulwiler has helped build firms using cutting-edge marketing, management, and innovation techniques. For the past 15 years, he has worked with some of the greatest brands in the world, from Fortune 50 companies to billion-dollar start-ups. Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers.  Tune in to this episode of Marketer of the Month to hear Eric share some critical growth marketing strategies to help propel your company to new heights.  

On the Menu:   

1. Employing AI tools for marketing to achieve better conversions   

2. How to develop a marketing mindset that leads to hyper-growth   

3. The 4Ps of marketing - getting the fundamentals right   

4. Formula for creating and maintaining a strong brand identity   

5. Fostering creativity in teams   

6. Emerging trends in fintech

Interview with Matt Wolach - CEO, RingBot and Host, SaaS-Story in the Making

Entrepreneur, investor, coach, and leader Matt Wolach is the host of SaaS-Story in the Making and has a wealth of experience in the sales sector. Matt has almost two decades of experience in SaaS sales management, and is a pro at streamlining the buyer journey to maximize conversions at every stage, from lead to close. Tune in to listen to the latest episode of Marketer of the Month as this SaaS expert discusses tried-and-true methods for efficiently converting your entire sales process into a conversion machine.

On the Menu: 

• Reasons why software companies struggle to scale beyond the initial team
• Most crucial parts of the sales process
• Changing the way sales is perceived
• Biggest mistakes companies make when trying to win more deals
• Metrics growing tech companies should target
• How to differentiate from your competition

She discusses the transformative role of AI solutions in enhancing network operational efficiency. She highlights how AI advancements are pivotal in optimizing network performance and driving the future of connectivity.

Watch the full episode here 👉⁠⁠https://bit.ly/3Y0B1RU

Matthew Blakemore, Chief AI Strategist at AI Caramba! & Member of ISO is an acclaimed entrepreneur and AI strategist with over a decade of experience in bringing product concepts to commercial success. His entrepreneurial journey, highlighted by his sustainability-focused tech startup demonstrates his exceptional leadership in AI and business development.

On The Menu:

1. AI's creative prowess within various industries.

2. The pivotal role of international AI standards.

3. Best Practices for Ethical Use of AI.

4. Bootstrapping vs Funding: Need for external investment in a startup's journey.

5. AI’s potential impact on the Hollywood industry.

6. Startup Voice Podcast: Echoes of Innovation. #AiStandards #AIStrategies #Artificialintelligence

He discusses the importance of ensuring a diverse pool of candidates from various backgrounds in this critical sector of the economy. Join Kelvin as he shares insights on how to promote inclusivity and diversity in aviation, ensuring a vibrant and sustainable future for the industry.

Watch the full episode here! 👉⁠⁠https://bit.ly/3Ted0np⁠

Allyson Letteri is a standout marketing leader and tech startup advisor, known for guiding high-growth teams at Silicon Valley's top companies. As the author of "Standout Startup" she specializes in strategic insights for VC-backed startups, expediting marketing decisions, and fostering growth-oriented teams in product marketing, growth marketing, brand strategy, and content marketing. Allyson is dedicated to driving positive change through impactful go-to-market strategies and product launches.

On The Menu:

1. Career Transition: From Consulting to Prominent Product Marketing Role

2. Navigating Marketing Challenges at Thumbtack and Handshake while Building and Scaling High-Performing Marketing Teams

3. The Crucial Role of Collaboration in Product Development Success

4. Addressing Startup Challenges: Effective Resource Allocation

5. Upcoming Book Release: "Standout Startup" - A Guide for Tech Leaders

6. Product Marketing in Flux: Navigating an Evolving Landscape

7. Creative Pursuits: Finding Balance through a Passion for Painting

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#AllysonLetteri #Collaboration #MarketerOfTheMonth #ProductDevelopment #Outgrow #Podcastoftheday #MarketingPodcast

He highlights Salesforce's strengths in data security and customization. He explains how Salesforce is ideal for organizations with complex data management needs, offering robust tools for security and control. However, for most companies, the real value lies in how Salesforce enhances team collaboration and effectiveness, making it a top choice for improving marketing, sales, and service operations.

Watch the full episode here 👉⁠⁠https://bit.ly/4cPPqom

She explains that innovation demands changes in the existing system, which may not always be well-received or correct. Wang emphasizes the importance of balancing risk-taking with justifying ROI, and the need to stay ahead of the curve.

Watch the full episode here 👉⁠https://bit.ly/3Y0B1RU

Kelvin Beachum, NFL Athlete & Investor with the Arizona Cardinals Football Club, is a multi-dimensional leader excelling in creating and managing energy to drive change. Beyond his prowess on the football field, he demonstrates a keen understanding of organizational dynamics, utilizing his role as a systems thinker to make impactful changes. Proficient in synthesizing complex information, he excels at problem-solving and remains solutions-focused.

On The Menu:

1. Key lessons from football career, emphasizing the ability to thrive in critical situations.

2. Delving into the impact of athletic experience on decision-making and leadership style.

3. Passion for aviation and how it aligns with his interest in science, technology, engineering, arts, and math (STEAM).

4. Navigating challenges in advisory roles, highlighting the essence of being coachable and responsive to feedback.

5. Elaborates on the overarching importance of coaching, seamlessly connecting physical fitness, financial guidance, and mentorship in various life domains.

6. Shift from the NFL to diverse fields, emphasizing the opportunity to be curious and learn from different ecosystems.

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Happy creating!

#KelvinBeachum #NFL #MarketerOfTheMonth #Tech #Playbook #Football #Outgrow #Podcastoftheday #MarketingPodcast

Michiel Scheffer, a Dutch national, boasts 30 years of expertise in innovation, technology, and public policy. Leading Polisema BV, aiding ICT and medical device start-ups, he managed EU-funded projects and served as Regional Minister of Gelderland, contributing significantly to European Union R&D initiatives through 100+ publications.

On The Menu:

1. Financial Crisis Impact: Shift from Politics to Nurturing Startups

2. Dynamic Dutch Startup Ecosystem: Connectedness within Europe

3. European Innovation Council's Role: Driving Innovation and Attracting Capital

4. Overcoming Startup Hurdles: Tackling Capital and Market Acceptance

5. EIC's Green Commitment: Funding for Sustainable Startups

6. Green Tech Opposition: Recognizing and Advancing Environmental Innovation

She dives into the incredible benefits of meditation. She highlights how meditation can reduce cortisol levels, enhance learning, improve memory, and bring about so much more positive change.

Watch the full episode here👉⁠⁠⁠⁠⁠⁠https://bit.ly/3TukdQl

Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driven multimillion-dollar revenues and strategic partnerships at leading media companies, including Endemol Shine, NBCU, and Scripps.

On The Menu:

1. Using data-driven insights for content and audience decisions.

2. Adapting content to regional audience preferences for higher success.

3. Innovative ad formats attract smaller advertisers.

4. Integration with existing broadcaster models for sustainable growth.

5. Optimizing workflows with technology, processes, and collaboration.

6. Reintroducing older content to new audiences at lower costs.

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#KasiaJablonska #BBC #Outgrow #FASTMareting #Marketing #Digitization #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Daniela highlights the unique approach of the Hyperledger Foundation, which thrives with only nine employees. These team members, empowered throughout the community, guide, and support developers and marketers in various projects.

She focuses on the importance of balance and empowerment, ensuring that staff members become leaders in their own right. Openness and empathy are key in this inclusive community, where diverse backgrounds and circumstances are valued. Join the journey towards blockchain innovation!

Watch the full episode here @marketerofthemonth 👉 https://bit.ly/3sxvEMc

Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom. 

So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7

He sheds light on the evolving landscape of cybersecurity. He emphasizes that while achieving complete safety is a challenge, maintaining a high level of security is feasible.

Watch the full episode here 👉 ⁠https://bit.ly/3SlkS6w⁠

Eddie emphasizes the symbiotic relationship between himself and his readers, seeing them as an integral part of his learning journey. He believes in the power of sharing newfound knowledge with his audience, fostering a collaborative environment where they can all grow together. 🤝🌍

Join us on this enlightening podcast episode as we discover the incredible possibilities that unfold when we foster a community driven by knowledge sharing 👉 https://bit.ly/3owstCJ

In a world where data storage is easier than ever, Levy envisions a future where traditional identification becomes obsolete, replaced by the seamless recognition of faces and data. 🚀💻

Watch the episode here 👉 https://bit.ly/3uVXzqE

He delves into how Sandbox leverages blockchain technology and NFTs to create a fully gated experience. He discusses the innovative equipment that enhances user experience and expands player engagement, pushing the boundaries of what's possible in the gaming world.

Watch the full episode here👉https://bit.ly/3L9wo0d

Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Volvo, Ey, Vimeo, Wax, Sandbox, Babbel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom. 

So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7

He emphasizes the importance of developing user-friendly technology and the critical need for upskilling both the workforce and management at MWC Barcelona. To stay ahead in the fast-evolving tech landscape, simplicity and continuous learning are key to driving success and innovation. 💡

Watch the full episode here 👉⁠⁠⁠https://bit.ly/3Sh85Bi

#Outgrow #TechInnovation #Upskilling #DigitalTransformation #McKinsey #WorkforceDevelopment #Leadership

Interview with the Senior Vice President at Siemens, Gerhard Kress Gerhard Kress, the Senior Vice President at Siemens, is a seasoned expert in machine learning, AI, and Big Data technologies. His work centers on implementing innovative business models and delivering tangible value to customers. Leading the Siemens IoT platform and MindSphere application centers, he drives transformative solutions for industries worldwide. On The Menu: 1. The Industrial Metaverse: Optimizing Production through Real-Digital Integration 2. Virtual Commissioning: Fast-Tracking Production with Digital Twins 3. Digital Transformation: Revolutionizing Industries and Infrastructure 4. Accelerating Production: The Role of AI and Digital Design 5. Tapping into the Industrial Metaverse: A Step-by-Step Approach for Businesses 6. Siemens' AI Journey: Solving Customer Problems for Two Decades

Interview with Beatriz Botero Arcila - Faculty Associate at the Berkman Klein Center for Internet & Society at Harvard University and Co-Founder of Edgelands Institute   

Beatriz Botero Arcila is a Colombian lawyer who started her career in environmental law and later discovered her interest in technology law while studying for her LLM and Ph.D. at Harvard University. She has been working in the field of city digitalization and information governance and is a faculty associate at the Berkman Klein Center for Internet & Society at Harvard University. She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance. Tune in to the latest episode of Marketer of the Month to hear her shed light on one of the most debated topics of this digital age.  

On the Menu:   

1. Creating more opportunities than risks with access to data and information   

2. Navigating and evolving the relationship between tech and governance   

3. The debate around regulating user generated content   

4. Solving the problem of lack of access to information and metrics   

5. How successful information sharing impacts daily life  

6. Data governance challenges in the next years

She explores the fundamental pillars of entrepreneurship: creative desire, drive, and effective team management. Discover how these elements form the backbone of successful business ventures.

Watch the full episode here 👉 ⁠https://bit.ly/3TukdQl

Ryan Steinolfson, founder of Accelerate Marketing, is at the forefront of local service ads and reputation management. With over 12 years of experience, his agency excels in Google Local Service Ads (GLSA), Google Screened, Google Guaranteed, and other digital marketing tools, providing top-notch services for local businesses. Passionate about enhancing online visibility and reputation, his expertise lies in optimizing Google Business Profiles, call tracking services, and delivering comprehensive reputation management solutions.

On The Menu:

1. Emphasizes the importance of Google LSAs and Maps for business visibility.

2. Discuss using CRM tools like GoHighLevel and CallRail to supplement Google's limitations.

3. Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process.

4. Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings.

5. Acknowledges the rapid pace of marketing and emphasizes the importance of daily practices like meditation to stay intentional and focused.

6. Expresses interest in growing own food through a food forest on a newly purchased property and the enjoyment of business as a team sport.

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Happy creating!

#RyanSteinolfson #MarketingStrategies #MarketerOfTheMonth #Marketing #Success #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork

Ville envisions a future where financial services mirror the seamless connectivity of mobile technology, fostering a world where interoperability is key to revolutionizing the financial sector.

Join Ville in this enlightening perspective on financial inoperability! 👉 https://bit.ly/3qIjZcW

Interview with Nick Thompson - Vice President of Product Marketing at Mediafly

A marketing veteran - Nick Thompson is the Vice President of Product Marketing at Mediafly, where he is in charge of product marketing strategy and execution. Nick has spent most of his career in the technology industry, and he is extremely enthusiastic about storytelling, buyer, and sales enablement. With a Bachelor of Business Administration focused in Media Entertainment from Full Sail University, Nick has assisted numerous brands in reaching their full potential. Listen to the latest edition of Marketer of the Month to see how Mediafly helps clients flourish via excellent communication and strategy.

What's On The Menu:

• MediaFly's effective sales enablement strategies for 2022
• The need for visually appealing, engaging product marketing
• Rethinking content marketing: how content marketing is different from influencer marketing
• Choosing the right influencer for your target audience
• Ensuring constant value addition to your social media
• Top 3 lessons that Nick learned from being in the tech space

Ecosystems drive change; subscription, usage, and value-based models prevail. SaaS thrives with product-led growth; DTC surges, fueled by subscriptions. Marketplaces boom, reshaping 1/3 of the US economy.

Watch the full episode here 👉https://bit.ly/3xbiFC7

From safety and privacy concerns to auto-grade features, the rules of tech development change within a vehicle. Qualcomm's journey into this domain has led to a $30 billion pipeline, showcasing the successful transition and the invaluable learning experiences along the way. 🌟🔒

Watch the full episode here 👉 https://bit.ly/45Ajb8g

Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom. 

So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7

He discusses the importance of taking the leap and getting started. He emphasizes that waiting is the mind playing tricks. The key is to push through the hard times and begin your journey.

Watch the full discussion here 👉⁠⁠⁠⁠https://bit.ly/3OYhsEm

Discover the visionary perspective as she delves into cloud technology. Learn how cloud solutions are revolutionizing tasks that were once time-consuming and paper-driven. Experience the efficient and cost-effective transformation that comes with embracing the cloud.

Watch the full episode here 👉⁠https://bit.ly/3tQ0mkR

For Don, the true measure of AI product success lies in the value generated, human integration, and positive transformation of business models. Enhancing efficiency, and productivity, and creating new revenue streams are critical metrics.

Watch the full podcast to know more! 👉https://bit.ly/4fu91fL

Tune in to listen to Nick who is an Executive Vice President & Head of Industry Leadership and CMO Practice at the Association of National Advertisers as he talks about how you can build a business with sustainable, scalable, and strategic growth.

How does ANA drive growth?

Problems, opportunities and the future of marketing

B4H(business for humans) business growth strategy

CMOs, an integral part of driving the business

Trust and authenticity the biggest moats of a brand

Alignment of business around a purpose

Raul Galera is the Chief Advocate at ReferralCandy, an app that helps eCommerce stores run customer referral programs, boosting their customer retention and word-of-mouth sales. In this interview, we talk to Raul about referral marketing, affiliate marketing, and influencer marketing. How businesses can get started with their referral marketing journey and dig deeper into ReferralCandy's success.

How Referralcandy is different from other marketing platforms

What are some key points to remember while launching a new referral program?

How their customers use ReferralCandy for their influencer marketing campaigns

Key differences between referral marketing and affiliate marketing

How countries are working in the cybersecurity field

How to weave your brand’s community in the big web of community marketing

From VR, AR, and data science to machine learning, discover how these innovations are shaping every aspect of our lives. Are organizations and educational institutions ready for this shift? 

Watch the full episode here 👉⁠https://bit.ly/3XmJSg9

He explains that while digital objects cannot be programmed, tokenized objects offer programmability. Furthermore, tokenized objects are the only items on earth that can be transferred virtually from one person to another at no cost, with the recipient instantly knowing they have received the genuine article.

Watch the full episode 👉⁠⁠⁠ https://bit.ly/3AhCzgC

Excitingly, Cisco has made recent announcements about WebEx's integration into cutting-edge vehicles like Mercedes and Ford, even collaborating with Apple CarPlay. Their goal is to seamlessly equip automobiles with technology, providing individuals with a frictionless way to connect, even from their cars, when finding a private space for a meeting is challenging. 🤝📊

Join Jeetu in this enlightening perspective 👉 https://bit.ly/3P1bbqI

Interview with Dan Pantelo - Founder of Marpipe

Marpipe, founded by 26-year-old Dan Pantelo, whose parents immigrated from Soviet Ukraine, aims to optimize creative campaigns through big data analysis. Investors like Stage 2, Ripple, and Laconia Capital Group have backed the software platform, most recently in an $8 million Series A funding round in September. Tune in to know more about how this creative young marketer is building revolutionizing tools with a visionary team of marketing and engineering experts to digitally automate the process of selling.

What's On The Menu:

• Invasive Audience Targeting: How recent regulatory changes are preventing marketers from using it
• Why data-driven ad creation is the way of the future for advertising
• Scaling ads testing for B2B SaaS companies in the upcoming decade
• Leveraging experienced performance marketers and designers in creative ad testing
• Marpipe’s Mission: bringing together marketers and creatives using data and automation
• Treating ad creatives more like a science than an art

Discover how Stash continually enhances features, empowering users on their journey to financial growth!

Watch the full episode here 👉https://bit.ly/47hda1f

In this changing world, securing the entire production chain from raw materials to design, manufacturing, and software is paramount. It demands a fresh perspective on industry operations. 🛠️💡

Watch the full episode here 👉 https://bit.ly/3rCktll

She highlights how including neurodivergent individuals can bring unique value to organizations, helping them thrive with diverse perspectives and talents.

Watch the full episode here 👉⁠⁠https://bit.ly/3XmJSg9

She discusses the pressures within large organizations that, while challenging, can drive positive outcomes. She highlights the need to break down silos between IT and legal teams to foster better collaboration and efficiency. It’s time to collapse these barriers and build stronger, more unified strategies for success! 🚀

Watch the full episode here 👉⁠⁠⁠⁠https://bit.ly/4dmhksw

#Outgrow #MWCBarcelona #CyberSecurity #Collaboration #DellTechnologies #BusinessEfficiency #ITLeadership #BreakDownSilos #TechInnovation

One of the biggest hurdles is often the ability to be coachable. Being open to feedback and guidance from others can make a world of difference in how a founder navigates their path. 

Watch the full episode here! 👉⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ted0np⁠

In the realm of content creation, success transcends the regurgitation of facts. True value emerges when content is tailored to a profound understanding of the customer's needs and preferences. 

Marketing should intuitively challenge and adapt, for genuinely valuable and impactful content that guides the buyer effectively. Watch the full episode here 👉https://bit.ly/3Q8jT73

Nicolas envisions a future where AI fuels concepts like "security as a service" and "software-defined networks," paving the way for enhanced market opportunities and efficient utilization of resources. 📈🔌

Subscribe to our "Marketer of the Month Podcast" on Spotify to catch their episode when it releases 👉 https://spoti.fi/474JTb8

Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom. 

So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/3itaIRT⁠

Interview with Freelancer of the Month Mindy Morgan Avitia - Upwork Freelancer and Founder of Grow Wild Creative

Mindy is a content strategist and writer who specializes in complex, social impact B2B companies. She collaborates with individuals and businesses to create content strategies that increase revenue, strengthen brand positioning, and foster long-term relationships. Tune in to listen to her tips on how to achieve a successful content strategy and overcome the challenges that face content marketers today.

What's On The Menu:

• Why robust marketing is incomplete without honing your writing and focusing on content
• Tips for writers to create non-branded, searchable content to attract unfamiliar readers
• Measurable goals to realize a fruitful marketing strategy
• How Mindy assisted an impact-driven eCommerce site become thought leaders in their industry
• Competitor analysis in the content industry
• Tips for writing high-quality long-form content

Anu Widyalankara is a Payments Strategy and Technology Director at EY, based in London, England. With over 17 years of experience in Financial Services, she specializes in leading and delivering Payment strategy, M&A integration, and new payment product development for financial services and cross-sector payments clients. Her expertise encompasses transactional banking, Generative AI, quantum computing, CBDCs, and digital assets.

On The Menu:

1. Discussion of advancements in global real-time and instant payment systems.

2. Examination of generative AI's role in transforming transactional banking and payments.

3. Importance of clear communication and marketing in driving new technology adoption.

4. Strategies for incorporating market trends and insights into consulting services.

5. Emphasis on empathy for understanding client needs and delivering tailored solutions.

6. Discussion on political and economic factors affecting cross-border payments.

7. Strategies for maintaining innovation while adhering to regulatory requirements.

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Happy creating!

#AnuWidyalankara #EY #Outgrow #InstantPayment #PaymentMarket #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

In the ever-evolving world of marketing, we thrive by asking ourselves: If this were OUR business, how would we soar? It's not just about ad spending, it's about passion, innovation, and the relentless pursuit of growth. 🌟

Check out to watch the full podcast on Spotify now - https://bit.ly/3qYTeRB

Three key elements fueled their growth. Consistency, Collaborative efforts with other podcasts, and staying on top of trending topics using tools like Google Trends and Answer The Public. Unveil the podcast growth playbook with Neil.

Watch the full episode here 👉https://bit.ly/3N56hsD

She discusses the principle of "never trust, always verify" and its significance in ecosystems, highlighting how it ensures an end-to-end solution verified by the Department of Defense.

Watch the full episode here 👉⁠https://bit.ly/4dmhksw

Want to know how a realtor selling 100+ homes in a year got her business from 0 to 7.4 million dollars in just 25 short months? We have got you covered. Tune in to this episode as she talks about -

The presence of video marketing in post-pandemic digital marketing 

Video Marketing in the real estate industry

Tips and tricks to get your clients to do video marketing

Shifting from the real estate industry to digital marketing

Is real estate surging?

Some of her favorite social media strategies to build brands 

Acing the referral marketing niche 

She shares her mission of being helpful and useful, aiming to connect with her audience by understanding their thought processes. Her primary goal is to be a steadfast companion, always there to provide valuable insights.

Watch the full episode here 👉⁠https://bit.ly/3tIguF2

Keith Sonderling, Commissioner at the United States EEOC illustrates the modern paradox of businesses trying to make sure they are on the right side of the law with regard to laws that haven’t even been made yet!
It is a situation unique to our contemporary world where technology is evolving so rapidly that governments aren’t able to keep up with it. 
To see the entire episode when it releases, pre-register here: https://bit.ly/3VNZOV7

Much like marketing, investing requires a good strategy and finesse. However, if you're a novice investor like us, this must seem like a mammoth task. Not anymore! Jeppe Kirk Bonde, one of the most followed investors on eToro, is here to help!

There was a necessary reset of the industry, as many companies either merged with one another or were forced to shut down altogether.
This allowed for a more streamlined, sustainable market to emerge, one that could better serve both consumers and the industry as a whole.
Today, there are still numerous streaming services on the market, but the landscape is much more manageable, and companies are better able to differentiate themselves and offer unique value propositions to their users.
Listen to Hazel Savage, VP of Music Intelligence, SoundCloud talk more about the music industry in the full episode 👉 https://bit.ly/3WWmZxc

A marketing fanatic since his teens - Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. In this podcast - we learn the secret behind his rapid career growth in this ever-evolving world of marketing

• The right time to implement marketing automation
• The difference between B2B and B2C Conversion Rate Optimization (CRO)
• Marketing should drive revenue, not leads.
• Future-proofing the humans behind the tech - the role of low code and no code tools in marketing
• Focusing on lifecycle - driving engagement for existing users
• The key behind personalizing customer experience at scale

Jeff is a digital entrepreneur, marketing blogger, keynote speaker, digital strategist, and bestselling author. His mission is to "Inspire and educate entrepreneurs to grow their business in a digital world”. The jeffbullas.com website receives over 5 million visitors a year. Among other achievements, he has been listed on Forbes as one of the “Top 20 Influencers of CMO’s”. In this episode, we talk about -

One unique aspect about social media in 2009 and how it has changed

Capitalization of social media and the incomprehensible algorithms

What democratized media will look like in the future

How he built a 25 million+ readership

One significant way in which he is using AI in his business

Post-COVID impact on his business

Long term prediction on the future of the internet

She emphasizes the importance of building a truly diverse team. While the vision for diversity is growing, she stresses the need for more action to turn that vision into reality.

Watch the full episode here 👉⁠https://bit.ly/4dmhksw

Daniel Krauss co-established Flixbus in 2011 and presently serves as the managing director and chief information officer. Holding a degree in Economic Sciences from FernUniversitätHage, Daniel's expertise lies in Information Technology, having previously held positions at Siemens AG and Microsoft. His journey includes a tenure as a Technical Account Manager at Microsoft before venturing into co-founding Flixbus.

On The Menu:

1. How creating tangible solutions lead to the establishment of FlixBus

2. Key learnings: Hiring experience and tech development

3. Sustainability focus: Transforming travel at FlixBus

4. Tech-driven future: AI and autonomous driving

5. Leadership insights: Collaborative decision-making

6. Flixbus’s stance: Addressing social issues, fostering inclusivity

He emphasizes the importance of staying focused, strategic planning, and aligning with business goals. De Boer highlights the need to bring innovative solutions that augment the frontline and enhance workforce capabilities.

Watch the full episode here 👉⁠https://bit.ly/3Sh85Bi

Having dedicated her entire career to this fascinating industry, Jean finds it an ideal space for marketing. She's passionate about translating intricate technology and engineering aspects into tangible business value. 🔗💡

Subscribe to our "Marketer of the Month Podcast" on Spotify for more- https://spoti.fi/474JTb8

Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from  Microsoft, Cisco, Siemens, Muse, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom. 

So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7

He emphasizes the importance of the build-measure-learn cycle and the need to continuously evolve the project to ensure it effectively solves the problem at hand.

Watch the full episode here 👉https://bit.ly/3RYlkXK

Worried about starting a podcast? Well, everybody is. And that's why we brought Matt Wolfe - co host at Hustle and Flowchart and the co-founder of Evergreen Profits on our Marketer of the Month podcast. Tune is to learn the art of podcasting and blogging from him. 

What is the right way to grow a podcast?

Which platform works the best?

Blogging v/s podcasting?

These are just some of the questions that Matt will answer for you in this episode!  

Kelvin Beachum discusses the United ABA Academy's groundbreaking work in removing entry barriers for black and brown children in the aviation industry. This initiative plays a crucial role in diversifying the sector, which is a significant player in the economy. Join the conversation on creating equal opportunities in aviation at Collision Conf!

Watch the full episode here! 👉⁠⁠⁠⁠⁠https://bit.ly/3Ted0np⁠

Benjamin Schneider is the Director of SSG Sales EMEA at Lenovo, where he leads services sales for global accounts in the enterprise and public sectors across the region. With extensive experience in the technology sector, he has held multiple leadership roles at Lenovo, including Director of Worldwide Business Operations and Director of Relationship Business for Eastern Europe and Turkey. On The Menu: 1. Explores transition from IBM to Lenovo, including key managerial roles and international experience. 2. Discusses the shift from hardware to end-to-end services and solutions. 3. Explains Lenovo’s natural progression into digital workplace solutions through customer demand. 4. Balancing regulatory, security and employee satisfaction needs with digital workplace transformation. 5. AI used internally for optimization, and externally for new services and enhanced devices. 6. Focus on optimizing device lifecycles, from production to disposal, for sustainability. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #BenjaminSchneider #Lenovo #Outgrow #SSG #Sales #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Amy is the Director of Brand and Digital Strategy for Kaiju Capital and a Pulitzer Prize-winning journalist. In this episode, we have an insightful conversation with her. 

- From her journey into marketing to her experience in customer building.  

- How to deal with a negative review crisis on social media? 

- What is the most important part of building an online community? 

- What makes a brand authentic? 

- Influencer marketing - yay or nay?   

These are some questions Amy answers in a fun-filled session with Saksham and Anoushka, our people here at Outgrow!

Swiftly capture attention, deliver information, and convince users to convert within seconds. Often overlooked is the crucial role of optimized landing pages, a misunderstood aspect of conversion rate optimization

Watch the full episode here 👉https://bit.ly/3QGyXsR

Gerhard explains that the journey starts with connecting important machines and creating a simple digital process. As things progress, production processes are improved for better efficiency, while integrating AI for smarter operations.

Kress's approach provides a clear trajectory to thrive in the digital manufacturing landscape, making strides toward increased productivity and efficiency.

Catch more insights on our "Marketer of the Month Podcast" 👉https://bit.ly/3qxAl83

As Microsoft integrates OpenAI into its technology, Google, taken aback, accelerates its AI efforts, marking the onset of an AI arms race. 

Explore the fascinating insights with Steven on the Marketer of the Month podcast. Watch the full episode here 👉https://bit.ly/4126Zg2

Interview with Freelancer of the Month, Joe Dejene - Paid Traffic Consultant & Founder, Duckweed Media

Performance Marketer - Joe Dejene is a former Engineer and Firefighter. After observing that the majority of marketing agencies do not treat their clients as true partners, he founded Duckweed Media in 2019. He has assisted numerous brands to expand and achieve profitability - most recently an eCom brand in the health space, from $75,800 MRR to $158,900 MRR while maintaining a profitable CAC. Learn more about structuring email campaigns, paid traffic, and advertising in this latest edition of Freelancer of the Month.

What's On The Menu:

• Why focusing on increasing LTV is easier and more scalable than decreasing CAC
• Key marketing funnel metrics you should measure
• Putting yourself in your client's position
• Why paid traffic is great for quick wins
• Achieving long-term success with organic content marketing
• Optimizing your marketing strategy for purchases rather than leads

Interview with Maya Moufarek - Growth CMO Consultant at Marketing Cube

Maya Moufarek is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. Tune in to the latest episode of Marketer of the Month to know more about the lessons she's learned from working with startups and developing strategies, laying solid foundations, and delivering on huge growth ambitions.

On the Menu:

• What it means to be a ‘full stack’ CMO
• How the CMO job relates activities to revenue effect and is revenue accountable
• Why innovation should be in the DNA of an organization as a whole
• Origin of the growth model
• How growth includes marketing but is not limited to it
• What most startups get wrong and right as they scale their businesses

He reveals how their cutting-edge on-device AI delivers high performance, low power consumption, and top-notch connectivity while scaling these technologies, which is crucial for future innovation at MWC Outreach.

Watch the full podcast to know more! 👉⁠⁠https://bit.ly/4fu91fL

Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.

Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7

Funs Jacobs, Senior Director of Innovation at Media Monks, has over 10 years of experience in the entertainment sector. He emphasizes the transformative influence of creativity on industry challenges. Motivated by a global perspective, he aspires to elevate the standards of businesses and their founders, striving for ongoing enhancements in the daily consumption experience.

On The Menu:

1. Strategic Event Expansion: Media Monks' diversified presence in tech-related events, adapting to evolving industry landscapes.

2. Full-Service Evolution: From production-centric origins, Media Monks transforms into a unified, global full-service agency through strategic acquisitions.

3. Digital Experiences Emphasis: Prioritizing digital experiences, with a focus on virtual gaming partnerships such as PUBG-KFC collaboration.

4. AI Excellence Recognition: Awarded AI Agency of the Year, demonstrating a strong commitment to AI and extensive upscaling initiatives.

5. Collaborations with Tech Giants: Engaging in strategic partnerships with major tech players like Google, Nvidia, and Meta to drive continuous innovation.

6. Future Tech Partnership Vision: Aspiring to transition into a prominent technology partner, envisioning a pivotal role in shaping client innovation.

Click here for a free trial: https://bit.ly/3Ht2kL1

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Happy creating!

#FunsJacobs #MediaMonks #MarketerOfTheMonth #Upscale #AiInnovation #Outgrow #Podcastoftheday #MarketingPodcast

Chris Todd, Principal of Marketing Operations at CallTrackingMetrics, plays a pivotal role in driving operational excellence and scaling marketing efforts for the company. With over a decade of experience in optimizing marketing technologies, he has successfully steered the company’s demand generation and customer acquisition strategies. His expertise lies in streamlining processes and adopting cutting-edge technologies to enhance performance across marketing initiatives. On The Menu: 1. Strategies to ensure tools remain efficient, integrated, and scalable. 2. Leveraging AI for transcription and lead processing in marketing operations. 3. Fusing innovative campaigns with data-driven validation. 4. Maximizing competitive advantages with unique first-party data insights. 5. Operating effectively with a lean marketing team and cross-functional collaboration. 6. Prioritizing lifetime value over traditional metrics. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #ChrisTodd #CallTrackingMetrics #Outgrow #DataDriven #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Establishing clear expectations and adapting to changing environments are crucial for effective leadership. Resetting goals and fostering open communication build trust and resilience within teams.

Watch the full episode here 👉https://bit.ly/4aspEFi

Asteris Apostolidis is a Lead for Technical Innovation at KLM Royal Dutch Airlines, where he oversees the implementation and expansion of cutting-edge technologies like Artificial Intelligence, Digital Twins, and Autonomous Operations across various company departments. His extensive technical knowledge spans the fields of aeronautics and aviation, acquired through roles at academic institutions, airlines, and aircraft manufacturers in four different nations. On The Menu: 1. Significance of balancing innovation with operational demands. 2. Emerging technologies in aviation. 3. The complexity of certifying AI-based technologies in aviation and building trust in autonomous systems. 4. AI's pivotal contribution to realizing sustainability objectives within the aviation industry. 5. Obstacles associated with expanding the scope of electric and hydrogen aviation. 6. The vital role of Digital twins and simulation methods in aviation operations. #AsterisApostolidis #MarketerOfTheMonth #Aviation #RoyalDutchAirlines #Podcastoftheday #MarketingPodcast #TechInnovation

He highlights its impact on various aspects, including packaging and product delivery. Join Julien as he explores how IoT is revolutionizing the logistics industry, enhancing efficiency, and transforming the way goods are packaged, tracked, and delivered.

Watch the full episode here👉https://bit.ly/4aTSG0k

Experienced music industry professional passionate about bridging the gap in the creative economy. Focused on finding the best music amidst the abundance of user-generated content. Dedicated to revolutionizing music discovery, curation, and playlisting for the digital age

To watch the full Podcast -https://bit.ly/3pPUQwv

Dragoș Tudorache is a Member of the European Parliament and chairs the Special Committee on Artificial Intelligence in the Digital Age. He began his career as a judge and later held key positions at the OSCE and UN missions. He managed strategic projects at the European Commission, including the Schengen Information System and VIS.

On The Menu:

1. Twin objectives of fostering AI innovation and protecting societal interests.

2. Complexities and importance of global collaboration in AI development.

3. An open-minded approach to policymaking from varied legal and leadership experiences.

4. Essential strategies and tactics for achieving balanced outcomes.

5. Role of the Digital Services Act (DSA) and AI Act in mitigating fake news.

6. The transversal nature of AI affects all economic sectors and societal interactions.

7. Navigating geopolitical competition and standard-setting in AI.

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Happy creating!

#DragosTudorache #EuropeanParliament #Outgrow #Cooperation #EuropeanGovernment #AI #MarketerOfTheMonth #Outgrow #Podcastoftheday #MarketingPodcast

Wonder what it's like to live the life of an artist manager? The glamour and the fun? Well, there's a lot that comes along with it. Tune in to our latest episode of the Marketer of the Month podcast with Kyle Kuhns, the Forbes 30 under 30 founder of XX Artists. He talks about the digital marketing revolution and its impact on the artist industry. In this podcast, he answers some more questions about:

His journey in the artist management industry. 

Agency life v/s artist management. 

The future of the industry! 

Sounds interesting, right? Well, what are you waiting for! 

While traditional SEO remains crucial, the emergence of platforms like ChatGPT introduces a new dimension. As ChatGPT becomes a go-to source for queries, companies must ensure visibility when users seek advice. Neil emphasizes the importance of adapting SEO strategies to align with evolving user behaviors.

Watch the full episode here 👉https://bit.ly/3RwGn2e

Interview with Nokia's Head of Trend and Innovation Scouting

Meet Leslie Shannon, Nokia's Head of Trend and Innovation Scouting, a Silicon Valley futurist exploring tech disruptions in 5G, robotics, drones, visual analytics, cloud gaming, and the Metaverse. Join her in this episode as she unveils her vision, Nokia's role in building a secure and immersive future, and lots more.

On The Menu:

• Metaverse Purpose: Bridging Digital and Physical Realities for Accessible Interactions.
• Emphasizing Presence: Leslie Shannon's Insights on the Crucial Metaverse Aspect.
• AR vs. VR: Practicality and Immersion in the Metaverse Experience.
• Metaverse Continuum: Merging Digital and Physical Worlds for Hands-free Assistance.
• Privacy and Data Concerns: Ensuring Responsible Metaverse Development.
• The Future of Metaverse: Augmented Reality Glasses and AI
• Enhancing User Experiences - Nokia's Role in Building Secure and Efficient Infrastructure.

Interview with Trevor Hatfield - Founder and CEO, Inturact  

Trevor Hatfield is the founder and CEO of Inturact, an Integrated Marketing Agency and HubSpot partner whose mission is to align web-marketing with sales objectives by utilising the most up-to-date methodologies and technological solutions to broaden his clients' reach, build their brand, and increase their revenue. Inturact has run successful campaigns for companies ranging from startups to Fortune 500 corporations. Listen to this SaaS expert discuss actionable changes you can make to transform your web presence from an immovable object to an unstoppable force.  

On the Menu:   

1. What most people get wrong about marketing attribution   

2. How to make data more actionable   

3. Sales led approach vs marketing led approach   

4. Scaling and optimize support in a growing SaaS company   

5. The role of marketing in support   

6. How to expertly navigate the recession by aiming for healthy growth

Vakhtang Abrahamyan, CEO of Fastex, is a visionary leader at the helm of a dynamic blockchain and DeFi platform. With a focus on compliance and innovation, he spearheads Fastex’s efforts in transforming traditional finance through DeFi solutions. His expertise spans regulatory frameworks, partnerships with financial institutions, and fostering DeFi’s growth in global markets.

On The Menu:

1. Brief on Fastex as an extensive Web3 ecosystem, including digital marketplace, blockchain, and native coin.
2. Ensuring strategy aligns with regulatory compliance and adapting dynamically to market changes.
3. Focus on future regulations impacting Web3 and DeFi, with projections on global regulatory adoption.
4. Emphasis on community building through meetups and competitive tariff policies.
5. Combining AI and blockchain to offer personalized, data-driven services for users.
6. Importance of open communication and engaging customers in development discussions.

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Happy creating!

#VakhtangAbrahamyan #Fastex #Outgrow #TrustBuilding #Marketing #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast #DeFi #Blockchain

Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it. 

She discusses her learnings including -

Her book - The Membership Economy and what led to the book

How client expectations have changed with regards to consultancies  

What the membership economy is really about and who can benefit from it

What customers want - memberships, subscriptions, or freemiums

What according to her is the best way to build the perfect acquisition funnel

Which company according to her has best utilized the membership strategy 

Fanny Bouton, an analyst, journalist, and tech expert for over 20 years, currently serves as the OVHcloud Startup Program Leader & Quantum Lead. She played vital roles in the digital transformation of major corporations and supported startups, aiming to bolster the French scientific and technological ecosystem.

On The Menu:

1. Focus on Tech Ecosystem: Involvement in quantum and startups.

2. Quantum and Innovation: A favorite for its world-changing potential.

3. Role as Startup Program Leader: Aiding startups with infrastructure and mentorship.

4. Exciting Startup Ideas: Diverse projects in food tech, and health tech.

5. Quantum Computing Impact: Accelerates tasks, and revolutionizes industries.

6. Quantum Podcasts: Aim to simplify and humanize complex topics.

She highlights how Apple is set to have a strong playbook and practical use cases for VR, drawing from past successes. Ariel also reflects on Google Glass, launched 10 years ago, and anticipates that the future of VR will bring purpose-driven innovations. 🚀✨

Watch the full episode here👉⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3TukdQl

#Outgrow #VRInnovation #AppleVR #TechFuture #GoogleGlass #CollisionConf #TechWithPurpose #VirtualReality

We have Rand Fishkin with us, the Founder and CEO of SparkToro, a company specializing in high-quality market research and audience intelligence. Join us on this podcast as Rand Fishkin answers some intense questions on how you can find the right audience and create your own space in a market dominated by the big players.   

- Learn about Rand Fishkin, his role, his vision and his story behind the name "Spark Toro".   

- Listen to us talk about how important it is to find the right audience. Identify the best ways to source traffic and new avenues in the market.  

- Explore the future of SEO and what it holds for the techniques of marketing.   

Tune in now!

He believes that AI is not a threat to employees but a tool that augments their work and helps them become more effective. 

Watch the full episode here 👉https://bit.ly/4a62KE7

He emphasizes the impact of reducing waste by just 5% in logistics and explains how simple changes, like reducing container usage, can bring significant cost savings and add real value to the business.

Watch the full episode here 👉⁠⁠⁠⁠⁠https://bit.ly/3WqOaSY

From starting a magazine in 2004 to growing it into a go-to resource for B2B marketers across the globe, Joel has seen it all. Tune in as we talk to him about all things B2B and his secret sauce behind building b2bmarketing.net

Interview with TikTok's Ex-Head of Product, Sean Kim

Introducing Sean Kim, Ex-Head of Product at TikTok, and President and CPO at Kajabi, the leading platform for knowledge entrepreneurs. Tune in to this episode for Sean's valuable insights on leveraging AI and machine learning to reshape the content landscape.

On The Menu:

• Transforming Content Consumption: Lessons from Amazon and TikTok for a Revolutionary Experience
• Unlocking Success with AI and Machine Learning: Building a Powerful Product Strategy
• Empowering Content Entrepreneurs: Attracting Creators and Raising Awareness
• Building a Strong Community: Education, Collaboration, and Customer Obsession
• Revolutionizing Content Creation: Customer-Centric Product Development and Influencer Insights
• Applying Customer Prioritization and Content Monetization: Lessons for Success
  

With a focus on providing the necessary resources, funding, and collaboration, the mission is to propel technology forward and achieve groundbreaking results. 🌟💻

Join us as we delve into the world of innovation and how it shapes the future, unlocking possibilities and transforming ideas into reality. 🎙️✨ Together, let's embrace a future where dreams meet potential, and innovation knows no bounds. 🌍🔬 👉 https://bit.ly/3WWmZxc

Interview with Jay McBain - Chief Analyst at Canalys

Jay McBain is one of the most visible and respected thought leaders in the global channel. Named 2021 Channel Influencer of the Year by Channel Partners Magazine, Top 40 Under Forty by the Business Review, as well as numerous channel magazines' top influencer lists, he is often sought out for industry guidance and future trends. Tune in to the latest episode of Marketer of the Month to learn how to scale growth through channel partnerships with adoption, automation, integrations and much more!

On the Menu:

• Why partnerships are crucial to drive growth
• Finding new partner community watering holes
• Marketing before vendor selection - how to capitalize on the 28 moments before the deal
• Why subscription/consumption models are everything - no matter the margin
• How the tech industry has navigated the difficult roads of downturn and unpredictability
• Why marketing is no longer limited to a pre-sale activity

Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, is a seasoned tech entrepreneur and influential advisor on building successful cofounder partnerships. With over two decades of experience in startups, she has co-founded, scaled, and exited multiple data-driven businesses, achieving "unicorn" status with Trulioo in 2021. She is a go-to expert on cofounder relationships, authoring The Cofounder's Handbook and advocating for open, productive, and symbiotic collaborations.

On The Menu:

1. Transitioning to solo entrepreneurship and acknowledging the value of communication outside the business realm.

2. Emphasizing the importance of self-belief in decision-making.

3. Focus on prioritizing the business focus over personal needs in partnerships.

4. Acknowledging the need for a collective approach to identity solutions.

5. Embracing the potential for innovation through blockchain.

6. Emphasizing the evolving nature of specialization in business growth.

7. Encouraging entrepreneurs to focus on their own time and contribution.

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#TanisJorge #Trulioo #MarketerOfTheMonth #CofoundersHub #BusinessDevelopment #Blockchain #Outgrow #Podcastoftheday #MarketingPodcast

She advises leaders to try different personas to find the one that suits them best.

Watch the full episode here 👉https://bit.ly/3tIguF2

Following passions and staying true to ourselves is key, but understanding the dance of values and context is the real art! 

Watch the full episode here 👉https://bit.ly/3tIguF2