Marketecture: Get Smart. Fast. (Marketecture Media, Inc.)

CEO JF Cote talks about Sharethrough’s exchange platform focused on native, video, and traditional display units.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/sharethrough-jf-cote .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

The ad network formerly known as CPXi has evolved to offer media execution, attribution, and analytics for campaigns that span all digital media.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/digital-remedy-mike-seiman .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

President Jo Kinsella and CTO Blair Robertson talk about TV Squared’s measurement and attribution platform for converged TV advertising. Recorded: May 2022.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode if available at https://www.marketecture.tv/programs/vidfull_tvsquared-jokinsella-blair-robertson .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

This week Eric and Ari come to you from the Possible conference in Miami. We have quick "person on the street" interviews with:

• Rishad Tobaccowala
• Richy Glassberg
• Eric Wheeler
• Dave Kohl
• Joanna O'Connell
• And many more!

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Ratko Vidakovic, author of the This Week in Ad Tech newsletter and founder of AdProfs drops knowledge on AI, contextual advertising, carbon measurement and more. Plus we talk about the Permutive layoffs and the various mis-informed takes on contextual advertising.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Ari and Eric are joined by Alan Wolk, founder of TVREV, the leading newsletter covering the TV business. We talk about the strike, Netlfix, sports rights, and more.

In this episode:

• Disney considers selling TV assets: https://www.cnbc.com/2023/07/13/disney-ceo-iger-opens-door-to-unloading-tv-assets.html
• Netflix earnings: https://www.cnbc.com/2023/07/20/netflix-stock-revenue-growth-clarity.html
• TTD in the Nasdaq 100: https://www.adexchanger.com/ad-exchange-news/monday-07172023/
• Google Genesis: https://www.nytimes.com/2023/07/19/business/google-artificial-intelligence-news-articles.html

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Jeremy Bloom interviews Achim Schlosser, the VP of Global Data Standards at Bertelsmann about the challenges of working with data in today's privacy environment.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Claritas offers several products, including Identify (market research and insights), Deliver (audience and email activation), and Optimize (attribution).

For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta

The full version of this episode is available at https://www.marketecture.tv/programs/claritas-chase-miller .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2024 Marketecture Media, Inc.

Our inaugural Marketecture podcast with Ari Paparo and Zach Rodgers from Marketecture, along with Eric Franchi from Aperium Ventures.

Each week we'll bring you the latest news and perspective about advertising technology, trends, and insights, along with special guests.

In this episode:

• Transmit.live acquisition for $350 million
• Madison Logic acquisition for $750 million
• Facebook's huge GDPR fine
• The Trade Desk's oddly-named data onboarding product

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

MiQ is an agency-like company that offers ad trading, data science, and other support to clients — often other agencies — in need of programmatic expertise.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/freeclip-mi-q-gurman-hundal .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Plus Google Network woes, and the Trade Desk - Roku partnership.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasizing the global expansion and diversification of their advertising offerings, which include audio, video, and display ads. He also touches on the integration of technology in podcast advertising, leveraging dynamic ad insertion and streaming ad insertion to optimize ad relevance and reach. The discussion further delves into Spotify's approach to audience targeting, using a rich dataset derived from user interactions and preferences. Sandell provides an overview of Spotify's future roadmap, including plans to enhance targeting capabilities and creative ad production using AI, aiming to balance user experience with effective advertising.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illustrated bloodletting.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Transmit identifies natural lulls in gameplay to integrate unique ad formats that don’t require a traditional ad break.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/transmit-scott-young .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Programmers and distributors use Beachfront’s ad server to handle programmatic monetization across their distribution endpoints.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/beachfront-chris-maccaro .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Customers use Uberall to increase the visibility of their local business listings. The platform

supports SEO, social posting, reputation management, and competitive intelligence.

For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4

The full version of this episode is available at https://www.marketecture.tv/programs/uberall-kelly-benish .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan Barletta talks with co-CEO Robert Tuchman.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

So says our guest, Mike Driscoll from Rill Data.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Nexxen was formed through the merger of Amobee, Tremor Video, and Unruly. In our interview, Chief Strategy Officer Ken Suh discusses the company’s unique demand, a supply footprint spanning 1,100 publishers and broadcasters, and its ad-serving tech.

For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4

The full version of this episode is available at https://www.marketecture.tv/programs/nexxen-ken-suh .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Intent IQ’s identity resolution system uses a hybrid methodology with a deterministic seed sample enhanced by probabilistic data.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/intentiq-roy-shkedi-dror-benyishai .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer: automation and authenticity). Saran also explains how Spaceback turns social video into production-ready CTV placements in 4K. Includes a demo.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Ericsson ad tech subsidiary Emodo offers an SSP and DSP specializing in in-app, native and video. Emodo’s ad formats include an adaptive native unit that adds rich media-like effects to basic creative assets such as static images, static logos, headlines, body texts, and CTAs.

For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert

The full version of this episode is available at https://www.marketecture.tv/programs/emodo-alistair-goodman .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

BidSwitch’s new product, LiteSwitch, shapes traffic by ingesting all of a seller’s requests and aligning them with the filters that are set by DSPs.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/bid-switch-isaac-schechtman .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Optable Chief Product Officer Bosko Milekic and CRO James Prudhomme describe the company’s tech for matching audiences between parties and across data sets.

For more information about our expert, Ari Paparo: [Expert Link]

The full version of this episode is available at https://marketecture.uscreen.io/programs/optable-bosko-milekic-james-prudhomme.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Smadex offers a programmatic bidding platform focused on mobile user acquisition at scale. CEO Jordi de los Pinos talks about the company’s efforts around transparency, which he describes as its differentiator relative to competitors. 

For more information about our expert, For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert

The full version of this episode is available at https://www.marketecture.tv/programs/smadex-jordi-de-lospinos .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Viant CEO Tim Vanderhook talks about the scaled ad tech company’s company’s current approach to identity and bidding and explains why he doesn’t buy into the recent trend toward unified programmatic platforms.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/viant-tim-vanderhook .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Alex Bauer discusses how apps like Yelp use the company’s deep linking tech to add customer utility and track conversion events. 

For more information about our expert, Eric Seufret: https://marketecture.uscreen.io/authors/eric-seufert

The full version of this episode is available at https://marketecture.tv/programs/branch-alex-bauer .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

ActionIQ is a customer data platform with a focus on data activation and orchestration.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/action-iq-tasso-argyros .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

GeoEdge’s security and ad quality tech scans variables in ad code and creative to protect publishers and their users from malicious or otherwise undesirable ads.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/geoedge-amnon-siev .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

MobileMonkey CEO Larry Kim discusses MobileMonkey’s sales outreach automation tool formid-market companies.

For more information about our expert, Jeremy Kagan: https://marketecture.uscreen.io/authors/author-quvE9hNqNw4

The full version of this episode is available at https://marketecture.tv/programs/mobilemonkey-larry-kim .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Andrew Lipsman is an Independent analyst, formerly eMarketer, NPD, Comscore. We talk retail media trends, Walmart-Vizio, etc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5.

In this episode:

• Trade Desk's Koka: Product or just a vibe:
• CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/
• Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/
• Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/
• IPG Quantumania: https://finance.yahoo.com/news/d-wave-interpublic-group-partner-130000209.html

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more.

Plus Justify Your Existence with Openads.ai

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Xandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/xandr-mikewelch-benjohn .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Lara Koenig from MiQ gives us a class on SPO for CTV.

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Copyright (C) 2024 Marketecture Media, Inc.

Demandbase helps B2B teams execute across channels at every stage of the account journey. Sales professionals use it as a CDP and DMP, while marketers use its account-based DSP, which is the only solution for account-based audience activation.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/demandbase-gareth-noonan-russell-martin .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

ironSource LevelPlay supports drag-and-drop integration of a multitude of ad network SDKs, and includes a dashboard that allows A/B testing, management of direct-sold inventory, and reporting features.

For more information about our expert, Eric Seufert: https://www.marketecture.tv/authors/eric-seufert

The full version of this episode is available at https://www.marketecture.tv/programs/ironsource-nimrod-zuta .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Founded 16 years ago,The Media Trust offers its security and screening tech to publishers, ad tech and ecommerce clients.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode if available at https://www.marketecture.tv/programs/themediatrust-cory-schnurr .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Lumen’s opted-in audience panels track visual attention by using a phone or computer's camera to identify whether a person views an ad, along with other metrics.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/lumen-mike-follett .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies.

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro.

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

ComScore’s GM Digital Greg Dale breaks down the company’s many measurement components in this discussion with Marktecture’s Mike Shields.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/comscore-greg-dale .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

We made it to episode 4! Ari and Eric talk with Mike O'Sullivan, the CEO of Sincera.io about the most prevalent identity providers across tens of thousands of websites.

In this episode:

• Top 10 Countdown of identity providers
• 4As and ANA hit back at the IAB
• Meta's earnings
• What's the worst job in tech?

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Marpipe’s platform can render every permutation of an ad in multi-variate grids with different combinations of product imagery, background color, copy and other variables.

For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4

The full version of this episode is available at https://www.marketecture.tv/programs/marpipe-dan-pantelo .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

JW Player has expanded from its roots as an open-source video player to a broad-based monetization partner for publishers.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/jwplayer-dave-otten .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Fundraising for ad tech is difficult in any environment. But these brave CEOs have jumped right in. Eric and Ari are joined by Mathieu Roche of ID5 and James Avery of Kevel to talk about the current fundraising environment.

Also in this episode:

• The "other" Google antitrust case moves ahead
• Freewheel ties up with Magnite
• Cadent is sold to PE
• X adds IAS pre-bid

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, VAST aimed to standardize the delivery of video ads, enabling a more straightforward interaction between video publishers and advertisers. This standard was crucial for simplifying the ad-serving process, allowing publishers to implement a single ad-serving template that could work across multiple platforms, thereby increasing the efficiency and reach of video advertising. The development of VAST was a pivotal moment that not only enhanced video ad operations but also led to the formation of the IAB Tech Lab, an entity focused on creating technical standards for the digital advertising industry.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

PCH, or Publisher's Clearing House, has been around for 70 years, and had a lot to teach us about user data, consent, and direct marketing.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback.

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2024 Marketecture Media, Inc.

Ari and Eric are joined by Antonio Garcia-Martinez, author of undoubtedly the best (perhaps the only) ad tech memoir, Chaos Monkeys. He's building attribution for Web3 and convinces Ari it's actually a good idea.

Also, apparently Zuck is about to murder Elon in the ring.

Also:

• NBC CTV marketplace: https://www.hollywoodreporter.com/business/business-news/cannes-lions-nbcuniversal-comcast-advertising-buy-multi-market-1235518791-1235518791/
• ID5 integrated into TTD: https://www.adexchanger.com/online-advertising/the-trade-desks-id5-integration-makes-european-audiences-more-addressable/

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Digital Turbine’s in-app ad platform is aided by partnerships with telcos and OEMs that embed its tech on Android phones.

For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert

The full version of this episode is available at https://marketecture.tv/programs/digitalturbine-matt-tubergen .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Vault JS helps customers assess and eliminate security risks and privacy violations committed by ad tech, martech, and other SaaS technologies that are embedded on their sites.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/vault-js-josh-manion .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

This morning AdExchanger reported that Ad Tech stalwart MediaMath was entering chapter 7 bankruptcy.

https://www.adexchanger.com/online-advertising/mediamath-files-for-bankruptcy-after-acquisition-talks-fall-apart/

Our panel to discuss the implications:

Ken Rona, CEO FxM

Shiv Gupta, U of Digital

Ana Milicevic, Founder Sparrow Advisors

Copyright (C) 2023 Marketecture Media, Inc.

Insider senior correspondent Lara O'Reilly joins to talk everything MediaMath. Plus all the tech earning reports and France comes after Apple.

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Our latest episode of the Marketecture podcast with Ari Paparo, Eric Franchi from AperiamVentures and Ciarán O’Kane from FirstParty Capital.

In this episode:

• The state of European ad tech
• European telecos creating a unified ID: https://twitter.com/astaniscia86/status/1624117393025794051
• The Trade Desk's blow-out earnings: https://finance.yahoo.com/news/trade-desk-q4-earnings-24-121609341.html
• Uber's $500 million ad business: https://www.wsj.com/articles/uber-and-lyft-claim-big-gains-for-their-ad-businesses-2b5e0ef7?mod=djemCMOToday

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Mihael Mikek, CEO of Celtra, talks with Ari Paparo about the company’s creative production tools for publishers and brands.

For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo

The full version of this episode is available at https://marketecture.tv/programs/celta-mihael-mikek .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

CreativeX’s creative quality product can analyze all of a customer’s creativity and rate how well its visual assets conform to the best practices of various digital platforms.

For more information about our expert, Jeremy Kagan: https://www.marketecture.tv/authors/author-quvE9hNqNw4

The full version of this episode is available at https://www.marketecture.tv/programs/creative-x-anastasia-leng .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

We’re sharing this special podcast episode of the Rebooting Show, a podcast focused on the mechanics of sustainable media businesses. In it, Marketecture's Ari Paparo is interviewed by The Rebooting’s Brian Morrissey about key trends in ad tech, Apple’s crackdown on tracking technologies, and Elon’s shocking mismanagement during the first weeks of his ownership of Twitter. If you like what you hear, subscribe to TheRebooting on Substack or subscribe to their podcast directly.

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Stephanie Layser joins us to talk about AWS's embrace of independent ad tech, including their recently-announced open source bidder project.

Also in this episode:

Optable raises $20 million for their clean room:

https://www.adexchanger.com/investment/with-data-fragmentation-on-the-rise-clean-room-optable-secures-20m-series-a/?__s=kkvd79t7m2hh0cim0cjy

Google earnings:

https://www.cnbc.com/2023/04/25/alphabet-googl-q1-earnings-report-2023.html

Index Exchange's loyalty pledge to DSPs:

https://www.indexexchange.com/2023/04/19/open-letter-dsps-strengthening-partnership-commitment/?__s=kkvd79t7m2hh0cim0cjy

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

In this conversation with Ari Paparo, Bryan Barletta provides an overview of the audio advertising industry and its enabling technologies.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/soundsprofitable-bryan-barletta .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

LifeStreet CEO Levi Matkins discusses LifeStreet’s predictive engine and bidding platform for in-app programmatic inventory.

For more information about our expert, Eric Seufret: https://www.marketecture.tv/authors/eric-seufert

The full version of this episode is available at https://www.marketecture.tv/programs/lifestreet-levi-matkins .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Tubi has 64 million monthly active users and is growing fast. Total Viewing Time (TVT) was up 44% year-over-year with 5 billion hours streamed in 2022 alone. Tyler Fitch, Tubi’s SVP advanced TV and partnerships, discusses ad formats, audience targeting, data integrations and ways of working with advertisers and agencies. 

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/tubi-tyler-fitch .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Ari Paparo, Eric Franchi from Aperium Ventures are joined by mParticle CEO Mike Katz who explains CDPs, Reverse ETL, and a bunch of other buzzwords. Also Ari learns how to pronounce Nas.

• Twitter going programmatic: https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/
• Nvidia and WPP: https://www.wpp.com/en/news/2023/05/wpp-partners-with-nvidia-to-build-generative-ai-enabled-content-engine-for-digital-advertising

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Veteran ad tech reporter Ronan Shields from Digiday joins Ari Paparo and Eric Franchi to talk about his Netflix scoop, the state of B2B journalism, and the undeclared war between DSPs and SSPs.

In this episode:

• Sovrn take rates go to zero
• Competition act from Senator Mike Lee
• Semaphor on the history of OpenAI
• EU pubs don't like contextual data

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

AdMix CEO Samuel Huber describes the company’s platform for injecting brand placements into mobile games.

For more information about our expert, Eric Seufert: https://marketecture.uscreen.io/authors/eric-seufert

The full version of this episode is available at https://marketecture.tv/programs/admix-sam-huber .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Formerly known as Centro, Basis has been around longer than pretty much any other ad tech company. Its customers are primarily mid-market agencies who use it to manage a host of processes  — including planning and buying media across search, social, CTV programmatic, radio, and other ad types. Basis also enables centralized collaboration between agencies and vendors. In our interview, CEO and founder Shawn Riegsecker discusses Basis’s and current use cases with Ari Paparo.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/basis-shawn-riegsecker .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Chris Kane from Jounce Media joins us to go deep on SPO. Why DSPs should stop buying duplicative supply, whether they should follow Trade Desk and kill Open Bidding and Amazon's TAM, and lots more.

Plus the DoubleVerify short: https://madisonandwall.substack.com/p/doubleverify-counter-points-and-more

Amazon+Pinterest, Attain+TTD: https://twitter.com/conorjmckenna/status/1653587185210122241?s=46&t=us_cotylvsr-XdbxhwAHBw

Google gives up on in-app mediation: https://blog.google/products/ads-commerce/more-effective-media-buying-on-apps/

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Well, that went smoothly. One week into Elon’s takeover and Twitter’s advertisers are already flying the coop. In this special episode, Marketecture experts Ari Paparo and Eric Seufert talk with Zach Rodgers about recent developments, Elon's tweets and what could happen next.

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Agency and brand clients use Clinch’s Flight Control platform to plan omnichannel campaigns, import creative assets and run DCO across video and digital endpoints.

For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparo

The full version of this episode is available at https://www.marketecture.tv/programs/clinch-oz-etzioni .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days.

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2024 Marketecture Media, Inc.

Publica CEO Ben Antier walks us through Publica’s CTV ad server and unified auction functionality. 

For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://marketecture.tv/programs/publica-ben-antier .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

CEO Jason Fairchild describes how tvScientific helps marketers buy CTV media in the same way they buy performance-driven channels like search and social.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/tvscientific-jason-fairchild .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

A joint venture of Charter, Comcast, and Cox, Ampersand offers access to premium TV inventory in the US and across all distribution platforms.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/ampersand-nicolle-pangis .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Veritonic’s audio analytics and research platform helps customers research, test and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign.

For more information about our expert, Bryan Barletta: https://www.marketecture.tv/authors/bryan-barletta

The full version of this episode is available at https://www.marketecture.tv/programs/veritonic-scott-simonelli .

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Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Blockgraph is a joint venture between Comcast, Paramount and Charter, founded to unify data and audiences across operators and networks.

For more information about our expert, Mike Shields: https://marketecture.uscreen.io/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://marketecture.tv/programs/jason-manningham-blockgraph .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Ari Paparo and Eric Franchi are joined by Time CEO, Jessica Sibley to talk about publisher monetization, technology, and her decision to remove the paywall.

In this episode:

• TTD's Kokai: https://twitter.com/TheTradeDesk/status/1660670631644364801
• Facebook's record fine from the EU: https://mobiledevmemo.com/metas-sticky-wicket/
• GroupM says Twitter is AOK: https://www.inventiva.co.in/trends/groupm-advertising/

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving.

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2023 Marketecture Media, Inc.

Mathieu Roche, CEO with ID5, speaks with Ari Paparo about the company’s cookie-replacement ID, how it works and the extent of its integrations with DSPs, exchanges and other tech platforms. 

For more information about our expert, Ari Paparo: https://marketecture.uscreen.io/authors/ari-paparo

The full version of this episode is available at https://marketecture.tv/programs/id5-mathieu-roche .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

Invest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at https://www.marketecture.tv/programs/xandr-eric-hoffert .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.