Dive into the complete episode list for Market Your Clinic. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Pub. Date
Title
Duration
20 Jan 2025
001: One Tribe & Concrete Gyms: Community is Key + Meta Ads Fail
00:43:30
In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness in fitness. They share insights on personal growth, the value of sleep, and the resources that have influenced their success, as well as what has and hasn't worked for them from a marketing perspecitve.
Marketing strategies need to be tailored to the audience.
Wellness and recovery are crucial for gym members.
Building a strong culture is vital for retention.
Investing in quality sleep enhances performance.
Learning from others is essential for growth.
Trial and error is part of effective marketing.
Trust in your team is fundamental for success.
Chapters
00:00 Introduction to One Tribe Gym 02:10 Growth and Community Building at One Tribe 06:14 Philosophy of Fun in Fitness 07:28 Targeting the Aging Population 11:08 Marketing Strategies and Challenges 15:16 Lead Generation and Conversion Rates 17:19 Demographics and Gym Culture 19:22 Reviving Concrete Gym 22:43 Navigating Financial Challenges in Business 24:14 Building a Strong Team and Community 28:44 The Importance of Movement and Recovery 30:26 Marketing Strategies and ROI in the Fitness Industry 36:31 Daily Habits for Optimal Performance 40:18 Learning from Others and Setting Goals
002: The Flexing Physio Clinic: Tips for New Clinic Owners
00:47:29
In this conversation, Dan Chang (aka Uncle Dan/The Flexing Physio) shares his journey from being a physiotherapy student to becoming a successful clinic owner in Melbourne. He discusses the importance of personal branding, the role of social media in marketing his clinic, and the strategies he employs to engage with patients and build a community. Dan emphasises the challenges of transitioning from a secure job to clinic ownership and the importance of networking and referrals in growing his practice. He also shares insights into content creation and the balance between personal and clinic branding.
Transitioning to private practice helped him build confidence as a new grad.
Opening his own clinic was a daunting but rewarding experience.
Social media has been crucial for marketing and building his brand.
Creating engaging content is key to capturing audience attention.
Dan emphasises the importance of showing his face in videos for brand connection.
Networking with local gyms and events has helped him gain visibility.
Referrals from GPs can significantly impact clinic growth.
Balancing educational content with humor is essential for social media engagement.
Chapters 00:00 Introduction to Uncle Dan and His Journey 03:13 The Path to Becoming a Physiotherapist 05:36 Transitioning from Employment to Clinic Ownership 08:36 The Experience of Opening a Clinic 11:13 The Role of Social Media in Marketing 13:51 Content Creation Strategies 16:40 Engagement and Community Building 19:03 Navigating Relationships with Referrers 21:52 Balancing Marketing and Patient Care 24:50 Reflections on Growth and Future Plans 33:02 Priorities in Business 46:56 Where to from here?
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