Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs (Jenzaia)
Explore every episode of Market, Scale, Grow: Facebook Ad Marketing Strategy for Teacherpreneurs
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 05 Feb 2022 | 61 | Facebook Ad Audience Targeting Tips for 2022 | 00:14:29 | |
In this Saturday's Strategy Session, I share some updated tips for how to create audiences for your Facebook ads. So much has changed in the last year and with any marketing plan, we need to keep our strategy up to date and follow the latest trends and updates in the space. In this episode, I share...
Find me on Instagram @heyitsjenzaia __________________ | |||
| 12 Feb 2022 | 62 | Adding Facebook Ads to Amplify Your Customer Journey | 00:14:09 | |
In this Saturday's Strategy Session, I dig a little deeper into thinking about your customer journey. Basically, how your customer goes from learning about you to trusting you enough to buy that first purchase. This is known as the know, like, and trust factor. In this episode, I share about...
Find me on Instagram @heyitsjenzaia __________________ | |||
| 19 Feb 2022 | 63 | Copywriting Tips & Strategy with Jenny Roth | 00:39:12 | |
This week’s inspiring teacherpreneur journey is with Jenny Roth from Jenny Roth Copywriting. I loved chatting with her about her business and how she went from stay at home mom of three to a magazine editor to a business owner!
Connect with Jenny: Website: JennyRothCopywriting.com __________________ | |||
| 26 Feb 2022 | 64 | Holistic Marketing Tips Through a Crisis | 00:14:47 | |
In this Saturday strategy session, I am bringing you inside of our Facebook community. I recently went live inside the group and wanted to share these tips for all of you tuning into the podcast as well. We talked all about holistic marketing and I share what I like to call Glass Ball Marketing. We all go through ups and downs in our personal lives and our businesses and when times get tough we want to make sure that we are focusing on one part of our business that is our glass ball. If we drop it, it breaks. In this episode I share my three tips for keeping your marketing going during difficult times:
Links Mentioned in this Episode: Find me on Instagram @heyitsjenzaia __________________ | |||
| 05 Mar 2022 | 65 | #RealTalk - Top 5 Tips to Overcoming Facebook Ad Overwhelm | 00:18:07 | |
In this Saturday Strategy Session, I am sharing the 5 tips every teacherpreneurs needs to overcome the overwhelm when it comes to Facebook ads.
Links Mentioned in this Episode Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 12 Mar 2022 | 66 | Marketing Isn't a Dirty Word -- How to Sell Authentically | 00:19:05 | |
In this Saturday's strategy session, I am talking about how marketing is not a dirty word but a tool to authentically sell. For a long time in the marketing world, marketing has been linked to slimy tactics where you feel added pressure to buy and sell. Marketing doesn’t need to be that, it should be a holistic authentic selling process. Marketing is an essential tool in business and in this episode, I share how to holistically market in a way that feels good for your business;
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 19 Mar 2022 | 67 | Nurturing a Resilient Mindset as a Business Owner with Grace Griffith | 00:33:20 | |
This week’s inspiring teacherpreneur journey is with Grace Griffith. I loved chatting with her about the importance of resiliency as a business owner and exactly how her journey has helped her grow as an entrepreneur and person. Grace and I chat about nurturing resilience as a business owner. She even shares some of her best tips like:
Connect with Grace: Over on instagram at: @gracemariegriffith __________________ | |||
| 26 Mar 2022 | 68 | The Three Traffic Sources to Leverage in Your Marketing | 00:13:31 | |
In this Saturday's strategy session, I am talking about three traffic sources to leverage in your marketing. In this episode I talk about:
Let Us Help You Grow Your Visibility and Your Reach! Work is us and schedule your free strategy call at ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 02 Apr 2022 | 69 | Honouring Clients Where They Are In The Buying Cycle | 00:11:02 | |
In this Saturday's strategy session, I am talking about the best ways to honour your client’s customer journey, and how it can empower them to make the right decision for their business. In this episode I talk about:
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 09 Apr 2022 | 70 | The Life Cycle Of An Ad | 00:16:09 | |
In this Saturday's Strategy Session, I explore the seven-phase life cycle of an ad, from birth to death. In this episode, I talk about
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 16 Apr 2022 | 71 | How To Lean Into The Numbers And Scale Your Ad Campaign | 00:12:09 | |
In this Saturday's Strategy Session, I explore how to lean into the data from your ad campaign in order to scale big! First, I want to start off by saying that you cannot lean into your numbers if you're not tracking them. Every step of your customer journey should be tracked to see if it is successful. We want people to be able to flow through our journey with ease and if something is working, we want to add more fuel to that fire! In this episode, we'll chat about...
Let Us Help You Grow Your Visibility and Your Reach! ___ Find me on Instagram @heyitsjenzaia
__________________ | |||
| 23 Apr 2022 | 72 | Feeling Like You're Not Enough? My experiences and tips for changing your story. | 00:12:06 | |
In this Saturday's Strategy Session, we are actually taking a break from marketing and Facebook ad strategy to share mindset shifts. Sometimes I go through patterns where I don't feel like I am enough. It can be a recurring theme for me when I talk about my story. It might even be a story that you're sharing about your journey. This could even hold you back from moving forward, keeping you stuck in a similar pattern. In this episode, we'll chat about…
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 30 Apr 2022 | 73 | Content Pillars Once You've Hit 6-Figures | 00:18:47 | |
In this Saturday's Strategy Session, we are talking about the importance of staying consistent with your content pillars. It can be easy once you hit a certain amount of success to get shiny object syndrome and be all over the place but showing up and staying consistent will help you keep showing up for your customers. In this episode, we'll chat about…
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 07 May 2022 | 74 | The Importance and Value of Collaboration with Amy Roadman | 00:26:57 | |
This week’s inspiring teacherpreneur journey is with Amy Roadman. I loved chatting with her (again!) about the importance of the creative process and the values it can bring to your collaboration.
Connect with Amy Roadman: Over on Instagram at: @amyroadman.art Find me on Instagram @heyitsjenzaia __________________ | |||
| 14 May 2022 | 75 | Live Launching vs. Evergreen - Which is Better for Your Business | 00:15:44 | |
Let's chat about one of the biggest question in online marketing! Should you do a live or evergreen launch. I first want to break down what the key differences are between a live and an evergreen launch. Let me also say that BOTH have their perks and challenges. In this episode I talk about...
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 21 May 2022 | 76 | Increasing the ROAS of Your List Building Ads | 00:15:06 | |
Running ads is all about driving more leads, and ultimately money, to your offer. Increasing your return of ad spent (or ROAS) is the goal because we don't just want to throw money away. We want to grow our email lists, sell our offers, and make more connections but how can we understand just how well our ads are really working?
If you want to make sure your audiences are optimized for the new algorithm, schedule your free audience audit calls to chat!
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 28 May 2022 | 77 | Scaling Offers Sustainably with Melissa Lin | 00:31:31 | |
Join me this week for an amazing interview with business coach Melissa Lin! We talk all about scaling your business in a sustainable way to increase your income, without increasing your hours. We want to avoid burnout here! Melissa shared her best tips for scaling the right way. Connect with Our Guest Melissa Lin
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 11 Jun 2022 | 79 | Uplevel your Podcast Guesting with Sara Whittaker | 00:37:19 | |
Have you been thinking about growing your reach and expanding your audience? Join me this week as I sit down with Sara from Podcasting for Educators as we talk all about podcast guesting. She shares her best Do's and Don'ts when it comes to pitching, being a guest, and even what to do after you're done recording. Podcasting guesting is all about networking so being a great guest is just as important as being a fabulous host.
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 04 Jun 2022 | 78 | Enjoying Your Summer & Still Making Progress in Your Business | 00:12:24 | |
Want to learn my best tips for having a relaxing summer and moving forward in your business? In this episode, I share my top five tips for striking that balance between fun in the sun and hitting those big business goals. There is always room for work and play!
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 18 Jun 2022 | 80 | What's Working Right Now in Marketing | 00:16:37 | |
Ready to hear about a MAJOR client win?! The typical click through rate is about 3%, which means that for every 100 people that see your facebook ad, about 3 people actually click the link to view your product or service. Well, I had a client this past quarter who had an 11% click through rate which was incredible! Tune in to hear about the clients wins of this past quarter.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 25 Jun 2022 | 81 | Behind the Scenes of a Strategy Session with Hayley Klees | 01:14:57 | |
Join me for a behind the scenes look at what a strategy session looks like for new client. We set up her ads manager account, her new pixel, and connect her website and email marketing platform all together. Listen along to hear a step-by-step walk through our session. In this episode:
Stick around to the end to hear a few tips for running successful Facebook ads! Connect with Hayley on Instagram Join Hayley's waitlist for the workbook to start your own business supporting Teacher Authors!
Plug-in for Wordpress Chrome Extensions Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 09 Jul 2022 | 83 | Creating a Course To Add Passive Income Into Your Business with Lindsay Bowden | 00:20:18 | |
Are you a teacherpreneur ready to create passive income in your business? Join me and guest expert Lindsay Bowden as we chat about online courses and how they compliment ANY niche or industry to create passive income, even for beginners. In this episode:
Connect with Our Guest Lindsay Bowden Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 02 Jul 2022 | 82 | Three Phases of Marketing Mastery | 00:17:26 | |
All good things come in 3s right?! I share the three phases of marketing that every teacherpreneur goes through when starting and growing their online business. Tune in to learn what the three phases are and how each one is vital to your success.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 16 Jul 2022 | 84 | Goodbye ICA... HELLO Audience Personas | 00:15:47 | |
If you've been in the online business for a while now, you have definitely heard the term ICA. We are always targeting our messaging to our ideal customer or client avatar. BUT I'm here to tell you that instead of talking to one person, you should think about personas!
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 30 Jul 2022 | 86 | Oh No! My FB ads are SOOOOOO expensive | 00:17:55 | |
The cost of Facebook ads is rising, and here's what you can do about it. Join me as we chat about WHY Facebook ads are getting more expensive and HOW you can reduce your costs with just a few changes.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 23 Jul 2022 | 85 | Dream Leads on Autopilot | 00:28:24 | |
Get ready to find your dream leads and grow your email list on autopilot! This is a bonus replay of my workshop, "Dream Leads on Autopilot". In this free training, I walk you through my framework on how to make sure your lead magnet is ready for ads.
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 27 Aug 2022 | 87 | 4 Steps to Get Started Freelancing with Aubree Malick | 00:35:28 | |
Learn from freelancer coach Aubree Malick's journey from classroom teacher to thriving business owner in this episode. Aubree shares her story and tips for freelancers wanting to start on their own freelancing paths. In this episode Aubree shares:
Aubree used to be an elementary teacher! But everything changed once her first son was born. She wanted to have more flexibility in her job and create her own schedule (around her kids!) During her deep dive searches of mom Facebook groups for “work at home” jobs, she found freelancing. Within two months, she was making enough money to resign from her teaching job – just in time for her second son to arrive! Connect with Aubree on Instagram and TikTok and work with Aubree to start your freelancing journey here.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 10 Sep 2022 | 89 | Supercharge your long-form content and nurturing with FB Ads | 00:21:20 | |
Raise your hand if you ever boosted a random post on Instagram or Facebook? 🙋♀️ That is how my journey running ads started. Eventually, through experience and trial and error, I learned how to supercharge your blogs, podcast episodes, and YouTube channels through ads. It is so vital to produce high-quality long-form content weekly and also nurture your audience. One of the first ads I recommend running are list-building ads... Tune in to this episode to hear why.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 03 Sep 2022 | 88 | Your Marketing Budget: Where to Spend Your Time & Money | 00:17:32 | |
I completely recommend spending your money on strategy, content creation, and software before you take a deep dive into ads. Let's just start there. When thinking about investing in your business, cost, speed, and quality are the most important aspects to consider. Regardless of your budget, the quality needs to be there because our content creation keeps our online business moving, and growing. In this episode I share...
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 17 Sep 2022 | 90 | Level Up ✨ My Testing Protocol To Find Winning Ad Variations | 00:17:32 | |
Learn all about the method I use to test ads for not only clients but also for my own ads. So why a testing protocol? Now let me start by saying this testing protocol is good for ads that you run for a long time and not just ads that run for a few weeks. Think evergreen products or webinars, not necessary launches. In this episode I share...
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 24 Sep 2022 | 91 | The Three Mindset & Gratitude Activities I Do Each Week | 00:12:41 | |
Not everything about business revolves around sales, ads, and marketing. One of the things I've learned in my entrepreneurial journey that has made such a difference is the importance of my mindset. At first, I was not that into the mindset and gratitude work but over time I have realized how much of a difference it makes in my day-to-day life.
People Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 01 Oct 2022 | 92 | The Ins and Outs of Retargeting Ads | 00:21:50 | |
Have you ever stumbled across someone's website and then started seeing their ads everywhere?! Yup, those are retargeting ads and when people brag about their amazing returns on ad spend, they are usually talking about these types of ads.
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 08 Oct 2022 | 93 | How to Scale Your Business and Keep Marketing Costs Low | 00:21:54 | |
Ready to get in front of more people, but not exactly ready to up your marketing budget? I hear you. For new or smaller businesses, running expensive Facebook ads is just not in the cards, YET. But don't worry, I break down the best ways to scale your business and increase your audience with little to no money.
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 15 Oct 2022 | 94 | How Many Offers Should I Have? | 00:16:54 | |
Starting an online business means you typically need something to sell, whether it is a service or a product. It is super tempting to pick all the things and get overwhelmed with offers, services, and packages because we think this is the best way to make money.
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 22 Oct 2022 | 95 | Creating Systems that Work for Your Business with Holly Haynes | 00:24:16 | |
Do you find yourself: 1. Stuck in a rut and your business isn't growing as much as you want it to? 2. Jealous of other people who have the freedom and flexibility to work how they want? 3. Frustrated that you're not making as much money as you know you could? Then this episode is for you!
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 29 Oct 2022 | 96 | Improve Your Messaging and Speak Directly to Your Client (5 Questions to Ask) | 00:17:27 | |
Are you making the most of your messaging? Marketing gurus talk a lot about what ideal customers are, but they don’t often say how you can speak to them. Let’s change that. Asking these five questions can help you improve your communication and better connect with your audience.
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 05 Nov 2022 | 97 | Holiday Marketing - What will happen if you stop marketing now because it's "too expensive" | 00:18:29 | |
I hate to break it to you, but running Facebook ads during the holidays are super expensive. But don't worry, that does not mean you have to halt all of your marketing efforts altogether. The first thing to consider is your mindset going into the holiday season. This is a time when many businesses take a bit of a pause to focus on family and that is totally ok because the goal is to build sustainable businesses. So how do you exactly organize your marketing efforts so that you can take a break? I share five tips to help with the holiday season as you plan your marketing strategy.
Links Mentioned in this Episode: Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 12 Nov 2022 | 98 | My business is shifting... Come behind the scenes with me | 00:29:30 | |
Big things are happening over here! I want to be fully transparent and take you along as I make some changes to my business in 2023. It is that time of year when brainstorming, planning, and creating a vision board is on every business owner's mind.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 19 Nov 2022 | 99 | Outsourcing Your Marketing with Lindsay White | 00:22:31 | |
Let's end the myth that the only way to have a director of marketing is to either DIY or hire a full-time employee. Join me and my amazing guest, Lindsay White, this week as we talk about outsourcing your marketing, how she mentors other freelancers to become directors of marketing, and how she started The White Label Creative. In this episode...
On her website: lindsaywhite.co freebie: lindsaywhite.co/optin
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 26 Nov 2022 | 100 | 6 Lessons for 6 Figures: A Q&A from Two Years in Business | 00:35:21 | |
It was this time about two years ago that JD Teacherpreneur Marketing came to life! Since then, I have learned many lessons along the way that has not only led my business to 6 figures but also opened up my eyes to a completely new way of life. In this episode I share...
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 03 Dec 2022 | 101 | How Consistent Marketing Creates Success | 00:22:23 | |
Consistency beats motivation every single time. And to be honest, we have all been guilty of falling off the consistency wagon once or twice, and that is ok! As long as we have a plan on how we are going get back on and continue. One big secret that I've learned over the years is that consistency can look different at different times in your journey, your personal life, and your business.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 10 Dec 2022 | 102 | 6 Reflection Questions for Your Business Perfect for End Of Year | 00:19:17 | |
Let's chat about the 6 reflection questions you should be asking yourself at the end of the year.
Let Us Help You Grow Your Visibility and Your Reach! Find me on Instagram @heyitsjenzaia __________________ | |||
| 17 Dec 2022 | 103 | My Business Brand Values (Another Look BTS!) | 00:24:41 | |
Welcome to another look behind the scenes of my business evolution!
Just a little reminder that the podcast will be back on January 14!
___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 14 Jan 2023 | 104 | A Home Base for Your Marketing Plan | 00:21:01 | |
In this week's Saturday Strategy Session, we chat about creating a home base for your marketing plan - Specifically, where you are sending people. I recommend that you have one solid home base to direct traffic, nurture your people, and continue building relationships. This is extremely important because people NEED a next step in order to take action and follow through. People in momentum continue to be in momentum. Therefore, you do not ever want your marketing to come to a dead end. When it comes to a home base for your marketing plan, we’re talking more about the biggest reason WHY you should have one (not multiple different ones), what my personal home bases have been over time, and the pros and cons of various home bases. One of my biggest pieces of advice is to not give too many choices when sharing how people can find and connect with you. Creating consistency and focus is really powerful, and it doesn’t need to be over-complicated! It’s totally okay for you to test out different home bases for marketing, but make sure you’re giving it sufficient time before you change things up. That way, you’ll be able to find what works well and fits your particular business best. I truly believe that the more value you put out into the world, the more value will come back to you!
Key Takeaways/Episode Timestamps:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 21 Jan 2023 | 105 | Know, Like & Trust in Marketing with Ashley DiMercurio | 00:36:19 | |
This week’s inspiring teacherpreneur journey is from Ashley DiMercurio of Your Reading Tutor! Ashley is a certified Reading Interventionist, teacher and tutor mentor, podcaster, wife, and homeschooling mom to two beautiful children. She scaled her part-time business into a full-time income through multiple income streams, including an online tutoring business and online virtual summit. She’s been a featured presenter for several online events, and even launched The Reading Project podcast to help more families. Her ultimate goal is to show educators the possibilities beyond the classroom. In this episode, we chat all about Ashley’s story of leaving teaching and pursuing her first online business in network marketing. After finding success in the online space, she decided to pivot and start her own online tutoring business. She even created her own virtual online summit, Teachers Make Money Online, where she’s been able to collaborate and network with other educators. This has allowed her to really show them what’s possible when it comes to growing a business in the online space! We also dive into the importance of ‘know, like, trust’, which Ashley deems crucial for business success. Ashley has not been afraid to try new things on her entrepreneurial journey. All along, she’s understood the value of personal connection with others. While building your online presence takes time, building connections really is the key to a solid marketing strategy. I hope you enjoy this chat as much as I did!
Market Scale Grow - Links & Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 28 Jan 2023 | 106 | The 4 Elements of Holistic Marketing | 00:24:46 | |
In this week's Saturday Strategy Session, we chat about the 4 elements of holistic marketing. Your holistic marketing strategy should be like a braid, because all of the elements work together, layer together, and are stronger together. I first talked about the 3 original elements in a previous episode, but I have a 4th element that is now on my radar too. It’s very important that you’re working with your marketing, and not against it. All of these elements will take time, but marketing should feel natural and become easier as you keep going (I’ve personally experienced this). No matter what type of marketing you’re doing, you absolutely NEED to be pouring value into what you’re sharing. As you continue to focus on nurturing and building authentic relationships with people, you’ll position yourself as an expert. You just never know who you will be helping, or when the value you’re putting out into the world will come back to you! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 04 Feb 2023 | 107 | Creating A Content Plan That Works - Live Coaching Session with Suzanne Aldrich | 00:25:27 | |
On this week’s Saturday Strategy Session, you'll hear an actual coaching session I had with Suzanne Aldrich from Playing Speech! Suzanne is a licensed Pediatric Speech Language Pathologist and works full-time treating children with speech sound disorders. She also has a TPT store that sells materials to treat speech and language disorders. She loves sharing helpful therapy tips and resources through her social media, blog, and email newsletters. I hope you enjoy this coaching session as much as I did! Key Takeaways/Episode Timestamps:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 11 Feb 2023 | 108 | The Five Love Languages of Marketing | 00:24:27 | |
In this week's Saturday Strategy Session, we chat about the love languages of marketing and specifically, the ‘right’ way to market your business. Perfect timing with this episode going live the week of Valentine’s Day - I didn’t intentionally plan that! You’ve probably heard of the 5 love languages when it comes to relationships; they are words of affirmation, acts of service, gifts, physical touch, and quality time. All of these love languages can actually be used in your marketing in a variety of ways too. Think about positive testimonials and reviews coming from your customers, sharing about your signature offers, gifting your freebies, building genuine 1-1 relationships with others, and even providing quality trainings for your audience. ALL of these are wonderful ways for you to market yourself and your business, especially if you’re being intentional and putting high-value, quality content out into the world. I would love to hear what you’re going to focus on and implement in your particular business during this first quarter of 2023. I’m always cheering you on and celebrating you taking steps toward better marketing in your business! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 18 Feb 2023 | 109 | 3 Steps to Decluttering Your Business: BTS Pt. 3 | 00:20:51 | |
In this week's Saturday Strategy Session, we chat about 3 steps to decluttering your business. One of the books I read recently was ‘Decluttering at the Speed of Life: Winning Your Never-Ending Battle with Stuff’ by Dana K. White. In the book, Dana shares 5 tips for getting rid of overwhelm and clutter for good. I found this book super helpful, so I decided to declutter my business and applied 3 simple steps to do so. Your CRM, services, programs, clients, and even marketing are some of the many components of your business that can be decluttered. This episode dives into the elimination, evaluation, and implementation phases of getting your business organized. I would love to know what part of your business you’ll be decluttering with these 3 steps, and how it goes for you! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 25 Feb 2023 | 110 | Marketing Mindset: 3 Tips to Help with Number Overwhelm | 00:13:55 | |
In this week's Saturday Strategy Session, we chat about marketing mindset, and specifically, data overwhelm in your business. All of the numbers and data in your business can have your head spinning and leave you feeling paralyzed. If you’ve ever felt this way, you’re definitely not alone! First of all, I want to give you permission to just let it go. Secondly, I want to give you 3 tips to help avoid number overwhelm in your business. Consider how you can ‘flip the script’ and just allow your marketing to do what it needs to do. Marketing always works, but consistency is key here. Take a deep breath, and take the pressure off of yourself. Don’t be afraid to re-evaluate along the way and make a change if something isn’t working like you thought it would. There is a delicate balance of knowing the numbers in your business, but you do NOT need to obsess over every single number and piece of data either! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 04 Mar 2023 | 111 | Niche vs Expertise: How Does it Impact Your Marketing? | 00:20:07 | |
In this week's Saturday Strategy Session, we chat about niche and expertise; does your business need one, both or neither? Tune in to learn how niching down and finding your expertise can impact your business marketing. We dive into the difference between a niche and an expertise, as well as the actual benefits of having both. Also learn the typical process of niching down and different variations for going about it. Then of course, how does this all relate to Facebook ad marketing? Go deeper in your messaging and speak more effectively to your ideal client. Maybe not in the beginning of starting your business, but eventually it is important to figure out what you enjoy doing and who you enjoy doing it for or with. By doing so, your business will skyrocket! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 11 Mar 2023 | 112 | 12 Power Questions For Your Marketing Plan | 00:23:57 | |
In this week's Saturday Strategy Session, we chat about power questions for your marketing plan. I’m super excited for this one! This really is a phenomenal way to help you evaluate what’s working well in your business, and where you may be feeling stuck. Questions are tools, and we can use them to do SO much. These 12 power questions are a really great way to help us if we’re feeling lost, need time to reflect, or learn and grow while moving forward. When I’m in a negative headspace or just unsure of what to do in my business, I tend to brainstorm and brain dump. Both of these methods help me to get all of my thoughts and emotions down on paper and out of my body. When I come back to my list later, I’m in a much better place, and have more clarity overall. I really hope that you found these different questions valuable, and that they will give you some ideas on what to do next in your business. I’d love for you to pick one of these power questions and spend 5-10 minutes journaling on it today - let me know how it goes for you! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 18 Mar 2023 | 113 | Optimizing Your Sales Landing Page - BTS Strategy Session with Heather Cacioppo | 00:42:12 | |
In this week’s Strategy Session, I chat with Heather Cacioppo of Full Sped Ahead. Together, we take a closer look into Heather’s landing and sales webpage for her mentorship program. After purchasing a template, she was really happy with how the page turned out. However, she now feels like she could be missing something. After this session and with just a few small tweaks, Heather’s pages will be optimized and running very smoothly! Heather Cacioppo is a self-proclaimed accidental entrepreneur. When the world changed in 2020, she decided that it was the best time to start her business and off she went! From this, Full Sped Ahead was born. First, Heather built her Full Sped Ahead social media, website, and TPT store. She then decided that a course and mentorship program would be super helpful to all of the teachers who were teaching remotely. Heather’s business grew very quickly. She then built her mentorship program and a digital data collection course to help special education teachers in the field. I hope you enjoy this chat as much as I did! Key Takeaways/Episode Timestamps:
Connect with Heather: Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 25 Mar 2023 | 114 | Marketing Campaign Failure and What You Can Learn From It: Case Study | 00:18:39 | |
In this week's Saturday Strategy Session, we chat about failure in marketing, specifically failure with Facebook ads. In this episode, I share a case study about the (frustrating!) Facebook ad results that I got a few months ago. Our goal was to sell a product. A product that this company has sold tens of thousands of times. There are tons of testimonials of how great the product is and how so many people use it in the classroom. So, lack of sales was not due to the product itself, but instead the Facebook ads were not doing their job. Remember, your marketing efforts will not always work immediately. I get it - It can be confusing, frustrating, and overwhelming. However, with time, patience and effort, your work will eventually pay off! Tune in to hear how this was the case for one of my clients! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find me on Instagram @heyitsjenzaia __________________ | |||
| 01 Apr 2023 | 115 | What To Do BEFORE Launching Your Course with Melanie Battistelli | 00:44:56 | |
This week I’m chatting with the inspirational Melanie Battistelli. Together, we discuss Melanie’s journey, as well as what started her along this path. We discuss the hardest part of setting up a course and the mistakes that many make. Oftentimes, right from the beginning. I hope you enjoy this chat as much as I did! Key Takeaways/Episode Timestamps:
Links and Resources: IG: https://www.instagram.com/duxburydigital/
___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||
| 08 Apr 2023 | 116 | The Two Types of Metrics to Track For Measuring Success: Leading & Lagging Metrics | 00:25:40 | |
In this week’s Saturday Strategy Session we're talking about measuring little wins in marketing with leading metrics and lagging metrics. In this episode, we chat about what these metrics actually are, as well as examples of each and why they're important. You will also learn how you can use both metrics together to track what you should do moving forward in your business. You will see success by monitoring the leading and lagging metrics of marketing, versus solely focusing on the final result. When you're thinking about leading and lagging metrics, really think about what your goals are so that you can identify where they fall into the bigger picture. Then you can make the decisions and adjustments you need in order to achieve that bigger picture. If you break it down to what you actually have control over, for example, “I need to book three sales calls every single week”…That's manageable! Key Takeaways/Episode Timestamps:
Links and Resources: ___ Find Jenzaia on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||
| 15 Apr 2023 | 117 | The Balance of Nurturing and Selling - A Strategy Session with Tia Parnell | 00:33:07 | |
Today is a very special Strategy Session with Tia Parnell from Parfaitement Parnell. From posting a few resources on Teachers Pay Teachers in 2019, to now running a successful business which provides modern and engaging French resources for teachers, Tia has experienced business growth like she never imagined! Surprisingly, the marketing component of her business is something that Tia has not invested much time or money into. So this year, she has made it a goal to improve her marketing efforts, as well as get new products out to her audience. However, after a failed attempt with DIYing a Facebook ad, Tia is not quite ready to try again. After this session, Tia has steps in place to achieve her marketing goal by utilizing email marketing, content repurposing, and Facebook ads. I hope you enjoy this chat as much as I did! Key Takeaways:
Connect with Tia: IG: https://www.instagram.com/parfaitementparnell/ Facebook: https://www.facebook.com/parfaitementparnell Website: https://www.parfaitementparnell.com/
FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course (opening end of April 2023) → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 22 Apr 2023 | 118 | The Three Pillars of Facebook Ads Marketing | 00:19:01 | |
In this week’s Saturday Strategy Session, we are taking a deep dive into the 3 pillars of effective Facebook ads marketing. This is what I help my clients with, as well as what I teach in my course, Dream List Essentials. Learn all about each of the 3 pillars: If you’re serious about building a successful marketing strategy and ensuring success in your marketing, specifically with Facebook ads, you won’t want to miss this episode! Only a few days left to join! Dream List Essentials Facebook Ads Course (doors closing April 26th) → http://marketscalegrow.com/dreamlistessentials Key Takeaways/Episode Timestamps:
___ __________________ | |||
| 17 Apr 2023 | BONUS: Reverse Engineer Your Success (Live Stream Replay Day 1) | 00:21:39 | |
DAY 1: REVERSE ENGINEER YOUR SUCCESS __________________ | |||
| 18 Apr 2023 | BONUS: Organic Traffic & Collaborations (Live Stream Replay Day 2) | 00:21:54 | |
DAY 2: ORGANIC TRAFFIC & COLLABORATIONS Today, we're talking growing your brand awareness and visibility by building your audience organically and borrow someone else’s audience with collaborations. No cookie cutter formulas here... just strategic marketing plans that focus on your business growing in a way that is authentic and sustainable for YOU! Download the Workbook → marketscalegrow.com/readysetgo __________________ | |||
| 20 Apr 2023 | BONUS: Amplify With Paid Traffic (Live Stream Replay Day 3) | 00:23:58 | |
DAY 3: AMPLIFY YOUR LEAD GENERATION WITH PAID TRAFFIC __________________ | |||
| 29 Apr 2023 | 119 | Bookkeeping Systems & Routines with Sara Verheyen | 00:24:30 | |
This week’s exciting interview is with Sara Verheyen from Mareish Books. Sara is a CPA that provides bookkeeping and CFO services for creative entrepreneurs who are looking to grow and scale their businesses. She helps them to focus on the parts of the business that they love rather than the accounting, as well as helps her clients get organized and embrace the numbers. Together, we discuss the accounting side of owning a business. Even though it can be overwhelming, knowing your numbers is really important. According to Sara, numbers are not the enemy, but just digits on a screen. Shifting your money mindset is key! We also dive into managing your books as a solopreneur, knowing when to hire a bookkeeper and advice for preparing and filing your taxes. I hope you enjoy this chat as much as I did! Key Takeaways:
Connect with Sara: __________________ | |||
| 06 May 2023 | 120 | 4 Marketing Mistakes You’re Making & How To Avoid Them | 00:32:59 | |
In this week’s Saturday Strategy Session we're talking about the 4 marketing mistakes you could be making right now that could affect your business down the road. Due to lack of trust, the buying cycle in the online space is the longest it's been in years. It's taking 3 to 6 months of someone consuming your content and developing trust before they actually buy from you. This episode covers some of the things that you may or may not be doing today that could be causing your business to hit a standstill or become stagnant in 3, 6 or 12 months from now. And the good news is, there's also the flip side of it! If your business is currently in a rut, these are some of the things to begin doing now so that your success starts to rebuild, and you'll be feeling those positive impacts soon enough! Key Takeaways:
Check out these holistic marketing resources & past episodes: FREE 3 Elements to a Complete & Comprehensive Marketing Plan → marketscalegrow.com/holisticguide ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 13 May 2023 | 121 | Increase Your Podcast Downloads with these FB Ads Strategies | 00:18:02 | |
In this week’s Saturday Strategy Session, we're talking about one of the most effective ways to promote your podcast - using Facebook ads! Be sure to listen until the end, where you’ll also hear a few options for organic podcast promotion! Key Takeaways/Episode Timestamps:
FREE Guide 3 Elements to a Comprehensive Marketing Plan --> marketscalegrow.com/holisticguide ___ __________________ | |||
| 20 May 2023 | 122 | Creating Multiple Streams of Income as a Teacherpreneur with Jillian Fernandez | 00:30:31 | |
This week’s exciting interview is with former teacher turned full-time mom and teacherpreneur, Jillian Fernandez. Jillian is on a mission to help teachers create a profitable and sustainable income selling their resources or services. Jillian shares her story of starting her Teachers Pay Teachers (TPT) store and how it has evolved into a successful online business. Together, we discuss the benefits of having multiple streams of income, such as selling online resources or utilizing affiliate marketing. She also provides tips for teacherpreneurs to create customized marketing strategies and grow their businesses. Tune in for this inspiring interview and advice on how to achieve freedom, flexibility, and diversify your income as a teacher. I hope you enjoy this chat as much as I did! Key Takeaways:
Episode with Emily Vales: https://www.jenzaiadimartile.com/podcast/episode53 Past episode mentioned with Jillian: https://www.jillianfernandez.com/podcasts/thriving-teacher-talk/episodes/2147892845 Connect with Jillian: Website: https://www.jillianfernandez.com/ IG: https://www.instagram.com/thejillianfernandez/ TikTok: https://www.tiktok.com/@thejillianfernandez Facebook: https://www.facebook.com/groups/thrivingteachertips Podcast: https://www.jillianfernandez.com/podcasts/thriving-teacher-talk Freebie: https://www.jillianfernandez.com/offers/FQGd47aD/checkout ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 27 May 2023 | 123 | How I Ensure My Clients Have A Proven Offer BEFORE Running Ads | 00:22:55 | |
In this week’s Saturday Strategy Session we're talking about how I help my clients ensure that they have a proven offer before we start running Facebook ads. Success with an ad campaign begins before the ad ever launches. It is important to know if the product or service has been successful in the past in order to determine whether you have a viable offer that will sell now. This episode explains what an offer is and emphasizes the importance of positioning the offer so that people will actually want it. Also learn what makes something a proven offer, and what to do if your offer isn't doing as well as you would like. If you’re looking for ways to help your clients feel more confident with running successful paid ads, you won’t want to miss this episode! Join the Facebook community and get access to the LIVE sessions → https://www.facebook.com/groups/marketscalegrow Key Takeaways:
Links and Resources: Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 03 Jun 2023 | 124 | Not Just A Teacher (#RANT) | 00:11:22 | |
This week’s Saturday Strategy Session is more of a motivational rant for those that feel they are “just a teacher.” There are SO MANY skills that come with being a teacher, including business skills! Did you know that when teaching, you are actually marketing your lessons to the students every single day, tweaking the messaging and delivery until it sticks? As teachers, our job becomes a large part of our identity. However, teaching is only one part of that identity. This short episode serves as a reminder to take the time to recognize in and out of your business how capable and amazing you are. Look at all of the different qualities and skills that you bring to the table. You are not just a teacher! Key Takeaways:
Links and Resources: Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.f __________________ | |||
| 10 Jun 2023 | 125 | The ROI of List Building Ads | 00:26:51 | |
In this week’s Saturday Strategy Session, we chat about the return of investment (ROI) of a list building ad. Email list building allows for the accrual of warm leads who are interested in the product or service being offered. People who like, trust, and consume your content are more likely to buy when the time is right. It is important to track ROI in order to understand the success of list building ads, and to optimize their performance. Tune in to learn: Growing your email list with ads is so important, and with ad costs currently being down, there is no better time than now to get started! Key Takeaways:
Links and Resources: Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dreamlistessentials ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 17 Jun 2023 | 126 | Building a Lead Generation Strategy with La Classe de Mme Caroline (Live Strategy Session) | 00:36:02 | |
This week’s interview is with Caroline from La Classe de Mme Caroline. Join us for a live strategy session where we dive into Caroline’s desire to run more Facebook ads that generate revenue, rather than just focusing on email list building. Together, we focus on creating a strong marketing plan that directs traffic to a Teachers Pay Teachers (TPT) store, and giving yourself grace and consistency over time. Learn the different types of Facebook ads, how to create a clear goal and strategy, and the importance of tracking and analyzing your data. Tune in as we dive deeper into Caroline's marketing plan and how she can improve it! Key Takeaways:
Connect with Caroline: Instagram: @mmecaroline Links and Resources: Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 24 Jun 2023 | 127 | Top 3 Things Working RIGHT NOW with Facebook and Instagram Ads | 00:13:41 | |
In this week’s Saturday Strategy Session, we chat about the three things that are working right now with Facebook and Instagram ads. Tune in to learn some top tips and strategies, exactly what is happening in the ad space, and what currently is and isn’t working. Plus, be sure to stick around until the end for bonus content! Going all in with ads for the remainder of 2023 is crucial for amplifying organic growth. Don’t miss out on bringing in a consistent stream of leads, and priming potential customers for future buying cycles! case studies document Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 01 Jul 2023 | 128 | Diversifying Your Income with Lauren Fulton | 00:40:59 | |
This week’s interview is with Lauren Fulton, a full-time teacher author, business coach, and stay-at-home mom who is passionate about helping other teacher authors grow their business in purposeful and sustainable ways. She supports teacher authors by providing step-by-step guidance through her podcast, The Rebranded Teacher, her membership, The Rebranded Teacher Academy, and the Teacher Seller Side Summit. Tune in as Lauren shares her experience of creating 8 income streams after her income crashed during the pandemic due to her business being solely focused on Teachers Pay Teachers (TPT). From growing an audience to utilizing small ideas, she emphasizes the importance of diversifying your income and provides the steps she recommends to make it happen! Join us for Teacher Seller's Summit Key Takeaways:
Connect with Lauren: The Rebranded Teacher podcast: https://podcasts.apple.com/us/podcast/the-rebranded-teacher/id1567297915 YouTube: https://www.youtube.com/@LaurenFulton Website: therebrandedteacher.com ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 08 Jul 2023 | 129 | 5 Marketing Tips for Getting Back to School Ready | 00:18:19 | |
In this week’s Saturday Strategy Session, we chat about marketing strategies to implement now (during the slow season) to prepare for the busy back to school season ahead. Even though you may currently be in summer relaxation mode, it’s important to not forget about your business and marketing efforts. Tune in to learn simple strategies such as content batching, building connections, conducting market research, and more. Don't let the summer slowdown affect your business. Prep now with these 5 marketing tips! Key Takeaways:
Links and Resources: FREE Guide → 3 Elements to a Comprehensive Marketing Guide ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 15 Jul 2023 | 130 | Consistency, Not Perfection, in Your Marketing Strategy | 00:26:12 | |
In this week’s Saturday Strategy Session, we’re chatting about aiming for consistency (not perfection) in your marketing. Hear personal experiences about my own approach to perfectionism, as well as why consistency is key to marketing success. This episode emphasizes the significance of consistency in three key elements of holistic marketing: long-form content, email marketing, and community building/social media strategy. Learn tips on how to prioritize your marketing, establish accountability, and implement batching to maintain consistency! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 22 Jul 2023 | 131 | Organic vs Paid: Finding the Right Marketing Strategy for Your Business | 00:15:26 | |
Is organic growth the better option or should you invest in paid advertising? In this week’s Saturday Strategy Session, we’re chatting about the two different types of marketing; organic vs paid. There actually isn't a wrong choice when it comes to deciding between these two approaches. The key is to find the right balance that works for your business. Whether you choose to focus on organic growth, embrace paid advertising, or adopt a hybrid approach, what matters most is that you are making informed decisions based on your unique circumstances. Listen now to learn more about both strategies and decide which one would work best for your business! Key Takeaways:
Mentioned In This Episode: So Long Summertime Slowdown! --> LIVE WORKSHOP Sign up for the VIP experience! Facebook Ads Sprints Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 29 Jul 2023 | 132 | Staying Visible and Bringing New People Into Your Audience | 00:16:16 | |
Do you really need to stay visible? The answer is YES! In this week’s Saturday Strategy Session, we’re diving into the topic of staying visible and bringing new people into your audience. Visibility isn't just about being seen, it's about staying top of mind. Increasing your visibility is essential for staying relevant, attracting new clients, and growing your business. Learn the importance of visibility, as well as strategies for increasing your visibility through organic measures, collaborations, and paid ads. In the ever-evolving digital landscape, visibility will continue to play a vital role in business growth and success. Embrace the power of visibility and watch your audience expand, your influence grow, and your business thrive! Key Takeaways:
Mentioned In This Episode: So Long Summertime Slowdown! --> LIVE WORKSHOP Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 05 Aug 2023 | 133 | Improve Your Messaging with These 3 Questions | 00:15:31 | |
In this week's Saturday Strategy Session, we’re talking about how to improve your messaging. You’ve probably heard it before → storytelling REALLY works to get people invested in your offer. I didn't actually understand why though. I knew I needed to tell stories and evoke emotions, however I just couldn't connect the two…until recently! In this episode, I share the mind-blowing realization I had while listening to a recent podcast. Tune in for the details, plus learn the three essential questions that you can ask yourself to instantly improve your messaging. By answering these questions and painting a picture for clients, you can create a stronger connection and drive desired emotions. Also learn the secret to creating effective messaging that stands out above the rest! Key Takeaways:
So Long Summertime Slowdown Workshop Register Now! marketscalegrow.com/summertime Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 12 Aug 2023 | 134 | Creating a Customized Marketing Plan for Your Business | 00:16:23 | |
In this week's Saturday Strategy Session, we’re talking about creating a customized marketing plan specifically for your business. No two businesses are the same! Therefore, tailoring your marketing strategy to fit your business and audience is so important. Learn why starting with the end in mind is key, and how you can reverse engineer the customer journey to create content that leads to sales. Also, hear step by step the strategy for creating your marketing plan, starting with building your holistic marketing strategy and then focusing on specific components such as community building and email marketing. As a business owner, it's crucial to have a marketing plan that fits YOUR unique needs. So, trust yourself, trust your intuition, and focus on customization. By doing so, you'll be well on your way to achieving your marketing goals and growing your business! Key Takeaways:
Check out these Holistic Marketing episodes: 131 | Organic vs Paid: Finding the Right Marketing Strategy for Your Business 106 | The 4 Elements of Holistic Marketing 44 | Level Up ✨ A Holistic Approach to your Marketing Strategy Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 19 Aug 2023 | 135 | The Importance of Blog Writing for Business and Marketing with Branda Villacob | 00:30:19 | |
Is blogging dead? The short answer, NOT AT ALL! Blogging is often underestimated and misunderstood, but it can be a super valuable tool for nurturing and warming up your audience, as well as generating new leads to your business. Branda Villacob, a copywriter who specializes in helping freelancers and female entrepreneurs create personality-packed content, shares all the details on keyword research, SEO for blogs, as well as the role of blogs in Facebook ads. She also provides tips for choosing blog topics and creating lead magnets to support your blog content. Tune in to find out why blogs are still relevant and how they can help you establish your expertise and reach your target audience! Key Takeaways:
Listen to Episode 132 - How to Increase Your Audience with Visibility Ads Connect with Branda: Website: https://www.therelevantcollective.com/ Instagram: https://www.instagram.com/therelevantcollective/ Freebie Links and Resources: Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 26 Aug 2023 | 136 | 2 Sales in 2 Days - Marketing Strategy Ideas To Increase Sales | 00:13:16 | |
In this week's Saturday Strategy Session, we’re discussing strategies for making 2 sales in just 2 days. Recently, I had the opportunity to participate in a panel discussion where I was asked a great question:
Key Takeaways:
Learn more about Facebook Ads Sprints Listen to Episode 133: Improve Your Marketing Messaging Strategy with 3 Questions Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 02 Sep 2023 | 137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out | 00:13:13 | |
In this week's Saturday Strategy Session, we’re discussing the strategies and steps to take when preparing for a major event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success. We'll be covering three key phases leading up to the event: 12 weeks out, 6 weeks out, and 2 weeks out. The key to a successful event lies in careful preparation and nurturing relationships. Building your email list, hosting live events, collaborating strategically, and consistently providing valuable content are all essential steps! By focusing on your warm leads and nurturing your audience, you can stand out amidst the noise of other promotions. Tune in now and get started implementing these strategies today! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 09 Sep 2023 | 138 | Facebook Ads Pixel: What Is it & Do You Need It? | 00:12:48 | |
In this week's Saturday Strategy Session, we’re discussing one of the most frequently asked questions; What is a pixel and do I actually need it? Learn the importance of having a pixel installed on your website, the concept of "seasoning the pixel", the difference between a pixel and a cookie, and whether coding knowledge is required. Pixels have revolutionized the world of digital advertising, providing users with valuable data and the ability to target specific audiences. By better understanding the use of pixels, you can make informed decisions and optimize your ad campaigns for better results! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 16 Sep 2023 | 139 | Getting Paid as a Guest Speaker with Jenn Espinosa-Goswami | 00:34:38 | |
Getting paid as a guest speaker isn’t as difficult as you might think. However, it does require a strategic approach, a compelling signature speech, and a focus on engagement and connection with your audience. Jenn Espinosa-Goswami, a certified holistic coach and public speaking expert, breaks down the steps to getting paid to speak. As she mentions, there’s a stage for everyone! Learn how to find speaking opportunities, the three ways to get paid as a speaker, and the pros and cons of speaking virtually or in-person. Also, get familiar with the different types of speaking engagements, including speaking for visibility and lead generation. While it may seem that only celebrities or well-known public figures get paid for speaking, there are plenty of opportunities for speakers at all levels. If you’re ready to transition from speaking for free to getting paid for your expertise, this is the episode for you! Key Takeaways:
Connect with Jenn: LinkedIn: https://www.linkedin.com/in/jego3 Signature Speech Template Links and Resources: Schedule a Monday Mini Session → https://www.jenzaiadimartile.com/mondayminis FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 23 Sep 2023 | 140 | Top 3 Facebook Ads Metrics to Track | 00:16:40 | |
Are you tracking the right metrics for your Facebook ads? In this week's Saturday Strategy Session, we’re discussing my top three favorite metrics to be tracking! Specifically, the metrics accessible in Facebook Ads Manager. Get an explanation on each metric, learn what each one measures, why it is important, and how to interpret the data. Also, listen until the end and get insight on a bonus metric that can indicate when to refresh an ad and optimize performance. Tracking the right metrics is essential for measuring the success of your Facebook ad campaigns. By gathering insights into engagement, evaluating ROI, and preventing ad exhaustion, you can maximize the effectiveness of your Facebook ads and achieve your marketing goals. Tune in and start tracking these top metrics today! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 30 Sep 2023 | 141 | 4 Tips for Creating Your Fall Marketing Plan | 00:23:19 | |
As the fall season approaches, it's time for businesses to start planning their marketing strategies to finish the year off successfully. In this week's Saturday Strategy Session, we’re discussing 4 key tips that can help you create an effective fall marketing plan. These tips can also be applied to other seasons, allowing you to tailor your marketing efforts throughout the year. Dive in and discover how you can play the long game, layer your marketing plan, tailor your message, and balance your time and money investments for optimal results! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 07 Oct 2023 | 142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out | 00:18:55 | |
In this week's Saturday Strategy Session, we’re discussing the three key strategies to focus on when you’re 8 weeks out from a big event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary steps to ensure success. Get the insight on maximizing your sales by hosting a live event, nurturing relationships and creating brand awareness, and collaborating with others. Also learn the importance of consistently providing high-quality content, prioritizing email list building, and the 2 types of Facebook ads that will attract potential customers. Don’t wait until the last minute to begin preparing for a major sales event. Tune in now and start implementing these strategies today! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 14 Oct 2023 | 143 | Why Targeting is Not the Issue with Your Facebook Ads | 00:19:29 | |
In this week’s Saturday Strategy Session, we’re diving into the first "tea time with Jenzaia”. Hear the hot take on why targeting is not the issue when it comes to Facebook ads. Often, people believe that finding the right audience is the key to success. However, I have two rebuttals for this. Firstly, many individuals fail to leverage their warm audience and lookalike audiences effectively. Secondly, the problem often lies in messaging rather than targeting. This episode explains the importance of utilizing warm audiences and lookalike audiences rather than solely relying on interest-based saved audiences. Also learn the significance of messaging and how you can improve your ad images and copy to resonate with your target audience. Targeting is just one piece of the puzzle! By combining effective targeting with compelling messaging, you can unlock the full potential of your Facebook ad campaigns! Facebook Ad Targeting for Teacherpreneurs jenzaiadimartile.com/audiences Key Takeaways:
Mentioned in the Episode: Lydia Harris - Brand & Web Design
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 21 Oct 2023 | 144 | The #1 Ad Everyone Should Be Running | 00:15:18 | |
This week’s Saturday Strategy Session focuses on the number one ad that everybody should be running…lead generation ads! In a digital climate where organic growth can be challenging, it’s so important to utilize paid ads to consistently build your email list and grow your business. Without a lead generation strategy in place, your business may suffer in the long run. People will unsubscribe, unfollow, and stop consuming your content. To avoid stagnation or decline, it’s imperative to replace these lost leads with new ones. Tune in to learn more about lead generation ads and how they can ensure a steady flow of leads to your business, even when you're not actively posting or creating new content! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 28 Oct 2023 | 145 | How Spin Class Relates to Running Facebook Ads | 00:18:18 | |
In this week’s Saturday Strategy Session, we’re talking about how a spin class relates to marketing, specifically running Facebook Ads. Even though I’m a runner, I began attending spin classes last winter as an alternative to running during the cold winter months. I quickly fell in love with the early morning workouts and saw the positive impact it made on my life! After 8 months of weekly class attendance, I began to realize how spin compares to the different aspects of marketing, such as the importance of focusing on you and not comparing yourself to others, remaining consistent, and the idea that marketing is just one part of a larger picture. From my initial first-timer nerves, to becoming more accustomed to the workout and environment over time, tune in and hear how my spin journey parallels with getting started in running Facebook ads! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 04 Nov 2023 | 146 | Revamping My Email Welcome Sequence | 00:20:36 | |
This week’s Saturday Strategy Session goes behind-the-scenes of Team JD and gives details on the recent revamp of my email welcome sequences. The goal was to create a series of emails that felt genuine and also represent my brand. Get a detailed breakdown of each email in the new welcome sequence, including the content and purpose of each email. Also learn the reasoning for why I chose to create a longer sequence of eight emails (with the plan to add six additional emails in the near future) instead of the typical three to five. This is a great episode for those in need of revamping their welcome sequence! Get ample tips and inspiration to create an authentic experience for your email subscribers! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 11 Nov 2023 | 147 | PHASE 3 of Preparing for Black Friday: 2 Weeks Out | 00:18:15 | |
Black Friday is just around the corner! Are you prepared? In the previous episodes of the Black Friday Series, we discussed key strategies to focus on when you’re several weeks out from a big event. Now, with just two weeks left until Black Friday, we’re diving into the final three strategies. Learn all about creating a waitlist to generate excitement and anticipation, the importance of evaluating your list building strategy, and the two specific ads you should be running to increase traffic to the event. Whether you're gearing up for Black Friday, a product launch, or a summit, this episode will provide you with the necessary FINAL steps to ensure a successful event! Key Takeaways:
Listen to 137 | PHASE 1 of Preparing for Black Friday: 12 Weeks Out Listen to 142 | PHASE 2 of Preparing for Black Friday: 8 Weeks Out Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 18 Nov 2023 | 148 | Top 5 Lead Generation Mistakes for Course Creators and Coaches | 00:21:35 | |
Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them. Being aware of these mistakes and implementing effective lead generation strategies will allow you to attract and nurture potential buyers, shorten the buying cycle, and ultimately increase sales! Key Takeaways:
___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 25 Nov 2023 | 149 | Effective Sales Retargeting: Why It Should be Last, NOT First | 00:18:39 | |
Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and learn the truth behind the numbers. This episode uncovers the key elements required for a successful sales retargeting campaign and the importance of creating a larger ecosystem for your business. Get valuable insights on lead generation, consistent email and content marketing, and building relationships on social media. If you've ever wondered about the effectiveness of retargeting ads, this episode will shed light on their proper place in your marketing efforts! Key Takeaways:
Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 02 Dec 2023 | 150 | Facebook Ads for Lead Generation - 2024 Guide to FB Ads Series | 00:36:45 | |
Welcome to part one of the three-part series, 2024 Guide to Facebook Ads! Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner. Get a breakdown of the two main options for running Facebook ads: driving traffic to a landing page or using instant forms on the platform. Compare the pros and cons of each method, highlighting the differences in cost, conversion rates, and lead quality. Also learn alternative methods for growing an email list without ads, such as collaborations and social media. If you’re looking to grow your email list and boost your online business in 2024, don’t miss out on these strategies! Key Takeaways:
Listen to Episode 146 | Revamping My Email Welcome Sequence Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 09 Dec 2023 | 151 | Repurposing Content with Facebook Ads - 2024 Guide to FB Ads Series | 00:30:19 | |
Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This episode breaks down the concept of repurposing and how it can help you reach more people and increase engagement. Learn how and why you should use Facebook ads to support your repurposed content, the two types of content ads to run, and the importance of choosing high-performing pillar content that showcases your expertise and captivates your target audience. If you’re ready to reach more people and boost engagement in 2024, this episode is for you! By repurposing your content and using ads strategically, you can overcome the limitations of organic reach, build trust and relationships, and create more touchpoints with your audience! Key Takeaways:
Listen to Episode 150 | Facebook Ads for Lead Generation Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 16 Dec 2023 | 152 | Facebook Ads for Launching Virtual Events - 2024 Guide to FB Ads Series | 00:25:29 | |
Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching. Learn the three phases of a launch (warm-up phase, registration phase, and sales phase), and how each phase plays a vital role in building anticipation, generating registrations, and driving sales. Also get insights on using the appropriate Facebook ads in each phase, and tips for using those ads effectively to maximize the success of your launch. By leveraging Facebook ads throughout the three phases, you can expand your reach, engage your audience, and ultimately increase event sales. If launching a live virtual event is on your calendar for 2024, don’t miss this episode! Key Takeaways:
Listen to Episode 150 | Facebook Ads for Lead Generation Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → hello@jenzaiadimartile.com Join the Facebook community → https://www.facebook.com/groups/marketscalegrow __________________ | |||
| 31 Dec 2023 | BONUS: The Highs And Lows of 2023 | 00:15:01 | |
In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business. __________________ | |||
| 13 Jan 2024 | 153 | Where are we going in 2024? The highs & Lows of 2023 Part 2 | 00:14:11 | |
Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future? In this short and sweet episode, I share some big changes happening personally and how I'll be attempting to be more intentional in my business in 2024. Key Takeaways:
___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||
| 20 Jan 2024 | 154 | The Golden Rules to Marketing in 2024 | 00:30:02 | |
In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024. I love these rules because they apply to both organic and paid marketing. They apply to your email marketing and long-form content marketing and your community building. They apply to all platforms. They are truly versatile and meaningful rules that will impact your marketing going forward!
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| 27 Jan 2024 | 155 | What is a Summit and Why You Should Host One: Summit Series Part 1 | 00:27:04 | |
In this week's Saturday Strategy Session, we’re discussing Virtual Summits! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. The key to a successful virtual event lies in knowing your overarching goal. Who are you trying to attract? What will you teach? How will you take their learning further afterward? Key Takeaways:
___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||
| 03 Feb 2024 | 156 | How to Promote Your Summit: Summit Series Part 2 | 00:32:02 | |
In this week's Saturday Strategy Session, we’re discussing Virtual Summits, again! Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this episode: To make the most of a virtual summit, you'll need a strategic marketing plan. This can include organic promo on social media, leveraging your email list, collaborating with speakers and presenters, using paid ads (I can help with this if you'd like!), and inviting sponsors to help promote. Key Takeaways:
___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ __________________ | |||