Market Like a Badass with Kristin McFarland (The Source Marketing Group)
Explore every episode of Market Like a Badass with Kristin McFarland
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 01 Apr 2024 | How To Scale Nationally with an Asset-Light Brand with Special Guest Ardell Romez | 00:34:03 | |
In this episode, Kristin McFarland interviews Ardell Romez, Chief of Staff at Old Pal, a leading asset-light cannabis brand. They discuss the importance of authenticity and building a strong team in scaling a cannabis brand. They also explore the success of field marketing activations and the impact of local events on brand growth. They discuss collaboration opportunities in emerging markets like New York. He discusses the challenges of navigating different cannabis markets and the importance of building relationships with budtenders. Ardell also talks about the marketing channels that work for Old Pal, including email and Instagram. He highlights his favorite marketing campaigns and emphasizes the importance of growing email lists. Takeaways
Quick Links https://www.linkedin.com/in/ardell-romez-733bbb115/ | |||
| 01 Mar 2021 | Is Clubhouse in the Doghouse? | 00:05:26 | |
In episode #4, you will hear about the privacy concerns recently raised about Clubhouse for iOS users. You will learn about the breach and why you should assume all conversations are being recorded. TIME-STAMPED SHOW NOTES:
PLATFORM MENTIONED IN TODAY’S EPISODE:Clubhouse LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 22 Oct 2024 | Monetizing Cannabis Data and Unlocking New Revenue Streams with Special Guest Jenny Kitchen | 00:44:58 | |
Summary In this final episode of Season 5, Market Like a Badass, Kristin McFarland speaks with Jenny Kitchen, Co-Founder of Emerald Intel, about the intricacies of data monetization in a highly regulated market like cannabis. Jenny shares insights on leveraging data for targeted marketing, avoiding common mistakes, and the significance of personalization in outreach. The conversation highlights the dynamic nature of data and the need for reliable data sources to drive successful marketing campaigns. Market Like A Badass will be back in 2025. Stay tuned to @marketlikeabadass on IG, FB, or LinkedIn to stay up to date on marketing trends and the latest episodes of Market Like A Badass. Takeaways
Quick Links | |||
| 01 Sep 2023 | How Events Deliver Big Success for Small Business with Special Guest JR Awguagbaka | 00:42:47 | |
On this episode, we are going to hear from special guest John Richard (JR) Awguagbaka. JR is Founder and CEO of JOTIA Group. JOTIA Group is a B2B Tradeshow and Expo Organizer and their next upcoming event is the Green Label Summit & Expo in Las Vegas. Tune in as we geek out on events and event marketing so our listeners can understand how to make the most out of their event budgets and how to run high-performance events that have a return on investment. | |||
| 29 Mar 2021 | How to drive results from your marketing plan | 00:07:49 | |
In this episode, I cover the tips of the iceberg as it relates to how to drive results from your marketing plan. There is no “silver bullet” but there are a lot of best practices that will help you be the most intentional with your marketing spend and drive the conversions for your business. Listen to this episode and learn how you should optimize your marketing plan to drive results. TIME-STAMPED SHOW NOTES:
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| 07 Nov 2023 | Brewing a Better Future: Empowering Women in Beer with Special Guest Glenda Quesada | 00:45:30 | |
Glenda Quesada is the Head Brewer and Co-owner at Dirigo Fermentory in Costa Rica. On this episode, she’s going to share her journey from corporate home brewer in Maine to Head Brewer and business owner in Costa Rica. We cover it all on this episode - from breaking stereotypes and creating more diversity in the beer industry to tips on running a successful restaurant and brewery. Learn more at: Dirigo Fermentory | |||
| 24 May 2021 | Managing Events After a Global Pandemic with Special Guest Karen Lewison | 01:01:27 | |
Host Kristin McFarland is a proponent for events, be it live, virtual or hybrid. She has immense industry experience which makes it easy for her to find subject matter experts in event planning. In this episode, Kristin and Karen Lewison, Event Manager at Scaled Agile, sat down to discuss the future of events after facing the impacts of COVID-19. Tune in to learn from Karen’s 25+ years of event experience and hear how her company has pivoted its event strategy to better support and engage their global audience. TIME-STAMPED SHOW NOTES:
PLATFORMS MENTIONED IN TODAY’S EPISODE:Hop.io Tableau SAFe Smartsheets Trello Slack Connect with our special guest:LinkedIn or karen.lewison@scaledagile.com Scaledagile.com or scaledagileframework.com LEAVE SOME FEEDBACK:
CONNECT: @scaledagile Contact us: info@sourcemarketinggroup.com Follow our podcast on Apple or | |||
| 24 Oct 2023 | Cannabis Commerce: How To Drive More Sales Using Marketing Technology with Special Guest Erik Fletcher | 00:39:13 | |
On this episode, Kristin sits down with Erik Fletcher, the Founder of Arrowsmith Corporation out of Toronto, Canada. His company helps small and medium-sized businesses in tech, cannabis, and other sectors with a wide range of expertise including marketing, technology, business development, investment advisory, and consulting services. He’s been an entrepreneur for decades and has so much knowledge to offer when it comes to marketing technology. | |||
| 12 Sep 2023 | Cannabis Growth Strategies: In-Store Demos, Product Differentiation, and Expert Insights with Special Guest Joe Hodas of Wana Brands | 00:43:31 | |
In this episode, we dive into the captivating world of cannabis marketing with a trailblazing guest, Joe Hodas. Joe is the Chief Marketing Officer of Wana Brands, the largest edible company in North America. Join us as we unravel the secrets behind their remarkable success in the rapidly evolving cannabis industry. Joe takes us on an insightful journey through the art of multi-channel marketing. Discover how Wana Brands has conquered the art of reaching diverse audiences through multiple platforms, from special events to innovative collaborations. But that's not all – our conversation delves deep into a cornerstone of their growth strategy: in-store demos. Uncover the magic that happens when customers have the chance to experience these edibles firsthand. From building trust to sparking customer loyalty, these in-store demos have been a pivotal force in expanding Wana Brands' customer base. This episode will provide you with invaluable insights into the cannabis industry, actionable marketing strategies, and a glimpse into the future of marketing in one of the world's most exciting sectors. Tune in to learn how Wana Brands continues to lead the way, tantalizing taste buds and sparking connections through strategic marketing and immersive customer experiences. https://www.wanabrands.com/ https://www.linkedin.com/in/joehodas/ | |||
| 28 May 2024 | Live from Benzinga Cannabis Capital Conference: Investment Insights with Special Guest Seth Yakatan | 00:13:48 | |
This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world. In this episode, I sat down with Seth Yakatan, Partner at Katan Associates. Seth is a well-known badass that might not even need an introduction. With over a $1B+ raised and 22 companies sold, he's dialed in to market movers and shakers, industry trends, and has a lot of bets riding on this industry. Hear Seth's industry growth predictions, which metrics he looks at in a business, and what investors are looking at right now for investing capital - such as certain markets, supply chain in Michigan, hemp beverages, and beyond. Quick Links | |||
| 22 Apr 2024 | Highs and Hurdles: A Female CEO's Journey in Cannabis with Special Guest Ashley Schriener | 00:31:41 | |
Summary In this episode, Kristin interviews Ashley Schreiner, CEO and Co-Founder of DADiRRi. DADiRRi is a woman-owned, and family-owned and operated lifestyle brand, specializing in cannabis products such as infused joints and solventless bubble hash. Ashley shares her journey of building a successful brand in the cannabis industry, the challenges she faced as a woman in a male-dominated industry, and the unique opportunities she is working on this year. Learn about the franchise opportunities she is building in the cannabis industry. She also discusses the struggles of marketing in the cannabis industry, including social media restrictions, and provides tips for navigating PR and in-person experiences. Takeaways
Quick Links | |||
| 10 May 2021 | Protecting and Securing Your Badass Brand | 00:57:51 | |
In this episode, Kristin gets steps into the wild world of privacy and security. Kristin interviews Dennis Dayman, Privacy and Security Expert and Maropost CPO. Kristin and Dennis cover the important tips you need to know to protect your business and brand. Listen to this episode to ensure your company information and client trust is protected. TIME-STAMPED SHOW NOTES:
PLATFORMS MENTIONED IN TODAY’S EPISODE:Eloqua TunnelBear LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 15 Apr 2024 | Dispensary Marketing: The Power of In-Person Activations and Strategic Partnerships with Special Guest Chris Vianello | 00:26:07 | |
Chris Vianello, co-founder of Dazed Cannabis, shares insights on scaling a dispensary and marketing strategies in different regulated states. He emphasizes the importance of community engagement and building authentic partnerships. Budtender education and brand partnerships are key for building awareness and loyalty. Chris also discusses the value of in-person event activations. He highlights the significance of understanding the local market and tailoring marketing strategies accordingly. Takeaways
Quick Links | |||
| 10 Oct 2023 | Marijuana and Motherhood: Reducing Stigma For Plant-Based Parents with Special Guest Kelley Usborne Bruce | 00:40:48 | |
On this episode, you'll hear from special guest Kelley Usborne Bruce. Kelley is the Founder of CannaMommy and an industry OG. Out of the emerald triangle, Kelley has created a niche brand that empowers and educates moms around the world. She’s got some really cool experiential campaigns hitting the road soon and we share tips and tricks for leveraging field marketing events to grow your fan base. | |||
| 07 Feb 2023 | How to Build Your Personal Brand and Get Hired After Mass Layoffs | 00:44:45 | |
Layoffs are impacting employees in cannabis and across other industries. In this episode, Kristin sits down with Rachel Moore to discuss her #RachelForHire campaign, created after she was laid off to attract potential employers and get herself hired. Hear tips and tricks on how to build your own personal brand online so you can position yourself for the position of your dreams. #OpentoWork #RachelForHire RESOURCES MENTIONED IN TODAY’S EPISODE:Find and connect with Rachel Moore: Rachel Moore is @rachelhasthemic everywhere on social media. Her website is really.social, plus she has a weekly podcast she launched this year called The Really Social Podcast - all of this and more can be yours at her website really.social. Other Resources: Hemingway App LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 08 Jun 2021 | Five Tips for Small Business Owners to Close More Business | 00:10:20 | |
In episode #10, you’ll be hearing directly from Kristin on five marketing topics, including the most recent status update regarding iOS14 and the impacts on Facebook advertising, DIY marketing disasters, what to plan for in Q3 now that live events are back with a ferocity, email marketing trends in 2021, and three things Kristin has learned so far this year. TIME-STAMPED SHOW NOTES:
PLATFORM MENTIONED IN TODAY’S EPISODE:LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 08 Oct 2024 | Crowning Success: How Tiana Woodruff Built Queen Mary with Community, Events, and Data | 00:56:52 | |
On this episode, Kristin McFarland sits down with Tiana Woodruff, Founder and CEO of Queen Mary. Tiana shares her journey in the cannabis industry and how she uses data to inform her marketing strategy. As a Tier 1 Social Equity Recipient, Tiana grew up in one of the lowest income zip codes in LA. She's witnessed the war on drugs and personally experienced the strain and disproportionate impact it had on friends and family. She created Queen Mary, a brand that creates premium cannabis products that blend natural supplements and healing techniques. Tiana emphasizes the value of building a loyal customer base through events and community engagement. Tiana also shares her insights on scaling a business and the importance of following your gut and not falling for deals that sound too good to be true. Tune in for an episode full of cannabis education, event tips, and data marketing insights. Takeaways
QUICK LINKS https://www.queenmarybrand.com/ https://www.instagram.com/queenmary_la https://www.emeraldintel.ai/ - Cannabis Data and Insights to Drive Growth. Thanks to our episode 4 sponsor! | |||
| 21 Mar 2023 | Cultivating Cannabis and Community with Special Guest Rebecca Colett | 00:41:52 | |
On this episode, you'll hear from special guest Rebecca Colett, Founder and CEO of Calyxeum, a cannabis growing and processing company in Detroit, Michigan. Rebecca is supercharging her marketing with grassroots community efforts, giving voice to diversity and inclusion issues in the space, and is fueling the Detroit social equity incubator to empower other minority-owned cannabis businesses succeed! https://calyxeum.com/ https://www.instagram.com/calyxeum_detroit/ https://www.linkedin.com/in/rebeccacolett/ https://www.linkedin.com/company/calyxeum-catalyst/ | |||
| 20 Jan 2021 | Welcome to Market Like a Badass | 00:01:45 | |
Welcome to Market Like a Badass with Kristin McFarland. For more from Kristin and her team, visit https://sourcemarketinggroup.com/ | |||
| 26 Sep 2023 | The CMO Guide to Cannabis Marketing and Strategic Alliances with Special Guest Lance Lambert | 00:54:32 | |
On this episode, you'll hear from special guest Lance Lambert. As the Chief Marketing Officer of Grove Bags, he is responsible for overseeing the planning, development and execution of the organization's marketing and advertising initiatives. But he is no stranger to the cannabis industry. This Northern California cancer survivor has been part of the industry and speaking about the plant for a long time, working with well-known brands like The Cannabist, Weedmaps, and so on. Join us as we guide you through customer journey marketing, strategic alliances, global markets, events, and much more. Find out more at: | |||
| 24 Sep 2024 | Reinventing the Edible Experience One Choice At A Time with Special Guest Hadas Dewey | 00:33:51 | |
In this episode, Kristin McFarland interviews Hadas Dewey, COO of It's All About Choices, a badass brand reinventing edibles. Hadas discusses how they built their brand in the highly competitive cannabis market by offering unique and diverse cannabis-infused products with Capsoil’s patented process. They offer everything from infused spices to condiments, ice cubes, freeze pops, soups, drink mixes, and more. It's All About Choices is giving their customers even more choices with their latest development. They're launching a new hemp-derived line called Precise. Tune in to hear more about Choices and hear expert tips and tricks about monetizing data, managing extensive product SKUs, and leveraging data to identify trends and focus on categories that perform well. Takeaways
QUICK LINKS | |||
| 12 Jul 2021 | The Evolution of Digital Marketing in 2021 | 00:08:59 | |
In our final episode of season one, you will hear about the evolution of digital marketing in 2021, what we have learned so far, and four ways to adapt your marketing strategy to compete in the ever changing digital marketing landscape. TIME-STAMPED SHOW NOTES:
PLATFORMS AND GROUPS MENTIONED IN TODAY’S EPISODE:Market Like A Badass Online Platforms
LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 27 Jun 2023 | Season 2 Recap | 00:16:45 | |
On this episode, Kristin recaps the season, provides guest updates, and covers high level learnings from season 2 of Market Like A Badass. For more details or updates on the launch of Season 3, follow Market Like A Badass on Instagram https://www.instagram.com/marketlikeabadass/ Or, follow Kristin on LinkedIn https://www.linkedin.com/in/kristinmcfarlandprofile/ | |||
| 01 Feb 2023 | How to Manage Your Mental Health as an Entrepreneur with Special Guest Melissa Graziano | 00:54:23 | |
In this episode, Kristin welcomes listeners back to season 2 of the podcast with a special guest and episode. After taking a health hiatus from the podcast in 2022, Kristin opens up about her challenges with mental and physical health. Our special guest Melissa Graziano is a mental health expert and licensed trauma therapist. Kristin and Melissa are going to talk about mental health's impact on business owners and what people can do to avoid burnout, how to conquer imposter syndrome, and how to regulate your nervous system. Listen to this episode for at-home exercises and tips for managing the day-to-day stress that comes with being an entrepreneur. RESOURCES MENTIONED IN TODAY’S EPISODE:Find Melissa Graziano on Psychology Today or her website: https://www.psychologytoday.com/us/therapists/melissa-graziano-fort-collins-co/933114 Other Therapy Resources: www.psychologytoday.com to find a therapist https://openpathcollective.org/ to find a lower cost therapist https://www.emdria.org/find-an-emdr-therapist/ to find EMDR therapist LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 15 Oct 2024 | Effective Marketing Strategies for Driving Dispensary Sales with Special Guest Shelby Poole | 00:53:14 | |
In this episode of Market Like a Badass, host Kristin McFarland speaks with Shelby Poole, Marketing Director at Happy Days Cannabis Dispensary. They chat about the most effective dispensary marketing strategies including social media campaigns, email marketing, and in-store promotions. They discuss Shelby's journey from craft beer into the cannabis industry and the challenges of marketing in a highly regulated market. Shelby shares insights on consumer education, the need for standardization in cannabis marketing, and the importance of messaging in this emerging industry. The conversation highlights the unique intersection of cannabis and craft beer marketing, and provides actionable marketing tips for growing your dispensary sales. Takeaways
Quick Links https://www.linkedin.com/in/shelby-poole/ @bettybloomsocialclub | |||
| 18 Mar 2024 | How to Make The Most of In-Person Events with Special Guest Matt Stumphf | 00:40:58 | |
Kristin McFarland introduces Season Four of Market Like a Badass, which focuses on increasing revenue with multi-channel marketing. In this episode, she is joined by Matt Stumphf, an industry expert and representative of Strike Visuals, our sponsor for Season 4. Matt shares the background of Strike Visuals and the synergy between the craft beer and cannabis industries. They also talk about the misconceptions of investing in events and how to leverage digital marketing tactics in your event marketing plans. The conversation covers staffing and engagement at events, prepping for high-converting events, and the Madness in March campaign by Strike Visuals to encourage early planning. Takeaways
Links | |||
| 06 Jun 2023 | Get Lit with Lauren Miele: Discover How the Kush Kards Queen Scaled Her Cannabis Greeting Cards Empire Through Events and Social Media | 00:39:11 | |
On this episode, you'll hear from special guest Lauren Miele, owner of Kush Kards and Naughty Kards, the ultimate collection of greeting cards for stoners. Lauren is a badass at social media marketing and is a mastermind when it comes to scaling a business through strategic events. Find Kush Kards at: | |||
| 08 Feb 2021 | How to prepare for the iOS 14 update | 00:09:51 | |
In episode #3, you will hear about the disruption to Facebook advertising that businesses are facing with the rollout of Apple’s latest iOS 14 update. I’ll cover the changes in measurement, reporting and action items you need to take now to minimize the impact Apple’s update will have on Facebook ad spend. TIME-STAMPED SHOW NOTES:
PLATFORM MENTIONED IN TODAY’S EPISODE:LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 02 May 2023 | High Impact Email Programs: How Cannabis and Craft Beer Companies Can Drive Repeat Business with Special Guest Alexandra Palau | 00:51:06 | |
On this episode, you'll hear from special guest Alexandra Palau, Founder and CEO of All About Email Marketing. Alexandra is based is sunny Florida but serves badass brands across the U.S. She’s worked with small, up and coming eCommerce businesses, to Carnival Cruise Lines and fortune 100 companies. She knows how to manage high impact email programs. She is a tremendous wealth of email knowledge and is joining us today to share some seriously badass email tips and tricks for our audience. Learn how to use email marketing to increase repeat business, build brand loyalty, and increase customer lifetime value. Connect with Alexandra at https://www.instagram.com/allaboutemailmarketing_/ https://allaboutemailmarketing.com/ | |||
| 18 Apr 2023 | Empowering Women in Cannabis: Overcoming Stigma, Discrimination, and Lack of Access to Funding with Special Guest Tanya Osborne | 00:41:07 | |
On this episode, Kristin sits down with The Canna Diva herself, Tanya Osborne. We are going to talk about empowering women in the cannabis industry. Our special guest today is building community, busting stigmas, and providing women a safe space to be who they are in the cannabis industry. Connect with Tanya at https://www.linkedin.com/in/tanyaosborne/ Follow The Canna Diva: https://www.linkedin.com/company/the-cannadiva/about/ Follow Women Grow: https://womengrow.com/ | |||
| 22 Jan 2021 | 4 tips for hosting a virtual conference | 00:05:28 | |
In episode #1, you will hear about the four tips to keep in mind when hosting a virtual conference. Find out more about choosing the right platform, the benefits of social media integrations, and how to drum up brand engagement. Tune in to hear it all! For more information, read our blog post at: https://sourcemarketinggroup.com/4-tips-for-hosting-a-virtual-conference/ TIME-STAMPED SHOW NOTES:
PLATFORM MENTIONED IN TODAY’S EPISODE:LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 22 Apr 2025 | How Breadstack Technologies is Revolutionizing Dispensary eCommerce with Special Guest Riel Roussopoulos | 01:12:03 | |
On this episode of Market Like A Badass, host Kristin McFarland sits down with Riel Roussopoulos, marketing badass at Breadstack Technologies, to explore innovation in cannabis tech. Discover how Breadstack is revolutionizing dispensary marketing while maintaining compliance in this highly regulated industry. Riel shares the origin story behind Breadstack's powerful ecommerce platform and dives deep into dispensary marketing strategies, including:
Plus, don't miss Riel's insights on the power of open standards in cannabis technology and why this matters for the future of the industry. Whether you're a dispensary owner looking to boost revenue or a cannabis marketer seeking innovative approaches, this episode delivers actionable tips to help you market like a true badass in the cannabis space. | |||
| 21 Jun 2021 | The Benefits of Hosting Customer Events with Special Guest Laura Clark | 00:54:29 | |
In this episode, Kristin brings on former colleague and fellow badass, Laura Clark, to talk about the importance of client events. Laura shares the benefits of hosting client facing events along with tips and tricks on how to plan all the details around a Client Advisory Board. Hear insights on how to grow relationships with your clients, get honest product/service feedback, and truly understand your clients real life experiences with your brand. TIME-STAMPED SHOW NOTES:
LEAVE SOME FEEDBACK:
CONNECT: | |||
| 28 May 2024 | Live from Benzinga Cannabis Capital Conference: Industry Trends and Data Monetization with Special Guest Ian Dominguez | 00:20:44 | |
This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world. In this episode, I sat down with Ian Dominguez, Founder of Delta Emerald Ventures. Ian's group also puts together CannaDataCon, an event created to help business owners learn how to build a useful data strategy in cannabis. Hear how operators can better monetize their customer data and look at customer loyalty in a new way. You'll also hear the buzz about low-dose THC beverages and how the booming product category is helping the overall cannabis industry. Quick Links | |||
| 04 Apr 2023 | How to Attract the Right Customers and Repel the Wrong Ones | 00:35:04 | |
On this episode, Kristin welcomes self-proclaimed Chief Personality Officer to the show! Welcome, Danielle Hughes, copywriting badass, workshop facilitator, speaker, and wine lover. We are going to talk about building your personality brand so you can attract the right clients and repel the wrong one’s. Find Danielle at: https://morethanwordscopy.com/ https://www.linkedin.com/in/daniellehughes/ | |||
| 23 May 2023 | Building A Revenue Generating Website For Your Craft Beer or Cannabis Business with Special Guest Nicola Tweed | 00:47:23 | |
On this episode, Kristin McFarland sits down with team member and website guru Nicola Tweed. Nicola has been on the team since March 2022, helping cannabis and craft beer clients build high performing websites. She also runs her own global business when she’s not helping the agency, delivering badass websites for photography, wedding and other businesses through NT web design and development. We'll talk about debunking website myths and website best practices for small business owners in the cannabis or craft beer industry. We cover:
Find Nicola at: https://nicolatweed.com/ https://www.youtube.com/@NicolaTweed Resources mentioned: https://thelifecoachschool.com/podcast/ https://www.denisedt.com/chillpreneur-book | |||
| 08 Apr 2024 | Navigating Marketing and Compliance in the Hemp Beverage Industry with Special Guest Christopher Lackner | 00:34:50 | |
Summary In this episode, Kristin McFarland interviews Christopher Lackner, Founder and President of Hemp Beverage Alliance. The Hemp Beverage Alliance is a trade association representing the emerging and growing hemp beverage industry. Kristin and Chris discuss the growth and challenges of the hemp beverage industry, including consumer perception and education. They also explore industry trends and talk about the future of hemp-based beverages. Christopher shares insights on advocacy and regulation in the industry, as well as marketing strategies for hemp beverage businesses. Takeaways
Quick Links | |||
| 17 Sep 2024 | Breaking Barriers and Stigma for Women In Cannabis | 00:36:02 | |
Welcome to Season 5 of Market Like A Badass! In this episode, we’re kicking things off by shining a spotlight on some incredible women shaping the cannabis industry. This episode is all about the unique perspectives and insights of women in cannabis—how to enter the industry, grow in your career, and navigate the challenges that come with it. We’ll also pay homage to Olivia Castaldy’s upcoming Women In Canna Business podcast, launching this October! What to expect:
Whether you’re thinking about starting your own cannabis business, a career in cannabis, or simply want to support women in the space, this episode is packed with inspiration and practical tips to guide your journey. QUICK LINKS Women In Canna Business Website | |||
| 07 Mar 2023 | How to Centralize Your Dispensary Buying Process with Special Guest Sara Betesh | 00:56:49 | |
On this episode, you'll hear from special guest Sara Betesh, Founder and CEO of Betesh Buying Group. Sara kicks off the episode talking about how people can enter the cannabis industry. Next, you'll learn how cannabis business owners can develop their processes, vendor relationships, and forecasting. Sara also shares how dispensary's can find market voids to know what their consumers want and deliver top notch brand experiences. Reach out to Sara Betesh, CEO of Betesh Buying Group at Sara@beteshbuying.com. | |||
| 25 Mar 2024 | The Future of Ecommerce for Dispensary Retailers with Special Guest Max Juhasz | 00:37:32 | |
Max Juhasz, CEO of Dope SEO, comes on as he launches his new Managed WordPress Plugin. He discusses the importance of conversion-focused marketing and SEO in the cannabis industry. He shares how his new managed WordPress plugin integrates with Metric and Bio Track to streamline operations and provide accurate inventory counts through your website. He emphasizes the benefits of using native e-commerce functionality and the ability to track sales and customer data. The future of cannabis e-commerce lies in creating better functioning websites that provide a seamless shopping experience for consumers. Takeaways
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| 28 May 2024 | Live from Benzinga Cannabis Capital Conference: Market Expansion and Scaling with Special Guest Kristi Palmer | 00:09:38 | |
This interview is part of a series of podcast episodes recorded live on-site at Benzinga Cannabis Capital Conference. Hear exclusive interviews and discussions with industry leaders, offering fresh perspectives and insider knowledge on the latest trends in the cannabis world. In this episode, I sat down with Kristi Palmer, Co-Founder and President of Kiva. Kristi discusses their new venture into hemp-derived products, which metrics to measure in a business, what has helped their brand be successful, and how to navigate the industry as a woman in cannabis. Hear how in-person activations in-store or in the community have helped them grow their brand and effectively communicate with customers. Quick Links | |||
| 01 Oct 2024 | Scaling a Multi-State Cannabis Brand with Data-Driven Marketing with Special Guest Alison Di Spaltro | 00:31:21 | |
In this episode, Kristin McFarland sits down with Alison Di Spaltro, CEO of Escape Artists and CODA Premium Edibles. They discuss the journey of Escape Artists, the inspiration behind the brand, and how data informs their marketing strategy. They also talk about the challenges of maintaining brand consistency in retail stores and the importance of capturing customer data for remarketing. Alison shares advice for starting a brand in the cannabis industry or expanding your portfolio. She emphasizes the need to focus on specific markets and nurture relationships with retail partners. She also highlights the value of email marketing and social media engagement in reaching and engaging customers. Takeaways
Quick Links https://letsescape.com/ https://codasignature.com/ | |||
| 12 Apr 2021 | 6 Email Marketing Mistakes to Avoid, So You Can Create a Badass Email Campaign | 00:06:02 | |
It may be over 40 years old, but email is still one of the most important and effective marketing channels. It has a high ROI, can be easily customized, and your customers can access it when it’s convenient for them. Whether you have a kickass email strategy already or you’re starting from scratch, we compiled a list of six mistakes you should avoid to create or maintain a high-performing email program. TIME-STAMPED SHOW NOTES:
LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||
| 26 Apr 2021 | Entrepreneurship, Events and Beers with Special Guest Natalie Jones | 00:46:58 | |
Self-proclaimed beer goddess, business badass, serial entrepreneur, and champion for females - welcome Natalie Jones to our first-ever guest podcast episode. Kristin and Natalie cover a myriad of topics in this episode, from their mutual love for beer, poop jokes, events, marketing, the impact of internships, the value of business coaching, and being the most authentic version of yourself. Enjoy the laughs, the insights, and the spotlight on two entrepreneurs who embody the term Market Like A Badass. TIME-STAMPED SHOW NOTES:
PLATFORMS MENTIONED IN TODAY’S EPISODE:Freebies from our special guest:https://beerfeelings.com/badass On this page listeners have the opportunity to unlock a 15% discount on the Summer Beer Feelings Relaxation Kit as well as download a Denver-based trail and brewery map called Ales & Adventures. LEAVE SOME FEEDBACK:
CONNECT: @beerfeelings @rockymountainbrewruns Contact us: info@sourcemarketinggroup.com | |||
| 22 Jan 2021 | Social Media Trends in 2021 | 00:05:39 | |
In episode #2, you will hear about the changes in social media trends in 2021. Find out what algorithm changes will impact your social strategy and learn about the trending platforms that are changing the way you engage with your audience. Tune in to learn more! TIME-STAMPED SHOW NOTES:
PLATFORMS MENTIONED IN TODAY’S EPISODE:Instagram - @marketlikeabadass TikTok Patreon Clubhouse - @coloradokristin LEAVE SOME FEEDBACK:
CONNECT: Contact us: info@sourcemarketinggroup.com | |||