Managing Marketing (TrinityP3)

Simon Cheng is Chief Marketing Officer of Menulog. He talks about the big shifts in the food delivery industry, and how Menulog took on UberEats by changing strategy. He shares category insights into how Menulog is differentiating not only from UberEats, but from other players such as Deliveroo (part-owned by Amazon), and the largest food delivery company in the US, Doordash. He also talks about the appeal and success of Snoop Dogg in reinvigorating the brand. “Did Somebody Say....

https://www.trinityp3.com/2021/07/innovation-in-food-delivery-industry/

Stuart Jaffray is the Managing Director at integrated Business to Business marketing agency Green Hat. Green Hat assists their clients with B2B strategy and creativity to attract, engage and delight their customers and turn them into loyal advocates, measuring everything that matters and aligning Sales & Marketing to deliver revenue outcomes. But with a career background in direct marketing, media, automotive marketing and now B2B consulting, Stuart brings a unique and informed perspective on what makes great B2B marketing.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

Sam Devlin is the CEO and co-founder of The Careers Department. It is a SAAS content platform that reaches 1.4 million Australian familities through schools across the country. Here, industries can educate, inspire and engage students and their parents and teachers into understanding and considering a career in this category. Instead of competing for the university graduates in marketing and communications, The Careers Department offers an opportunity for the advertising industry to start the recruitment process earlier and cast a wider net across the country to attract the best talent available, rather than just those who simply fell into advertising. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. 

Jessica speaks openly and honestly about her career path and the challenges and opportunities it has presented her to date and the future challenges for the industry from the perspective of someone who has almost spent their entire life in the media industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing the climate crisis and how Comms Declare is collaborating with other creative communities globally, including Clean Creative and Creative for Climate to address the climate crisis.

Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus she looks to the year ahead and the plans to continue to address the issues of privacy, sustainability and diversity.

https://www.trinityp3.com/2021/02/interactive-advertising-last-year-and-next/

Chris Gilroy has built his career with the a keen focus on the tp and bottom line through retailing in media, telecommunications, big box retail and building a global retail network. For all the clichés about retail, the fact is that retail marketing is more sophisticated and more accountable that ever. The proximity to the point of the sale and the moment of truth makes retail marketing particularly challenging and exciting in this day of data and technology. Chris shares his experiences from studying economics at university and an interest in the impact of low cost airlines, through to his most recent role building the Decathlon brand and business in the UK.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf

Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners, their other agency partners and their staff. Nick and I discussed this to determine if this is a tangible advantage for Starcom Australia or not.

https://www.trinityp3.com/2021/02/people-powered-growth/

Jane Burhop and James Crawley are Creative Directors and co-Founders of Common Ventures, a storytelling and digital communications company celebrating ten years in the industry. They share their experiences of starting a new agency and the lessons they have learned along the way. At the core of Common Ventures has been a philosophy of working with people who share common values (and a love of cheese) be it clients, colleagues or suppliers. Plus their desire to make a difference to their clients businesses by creating work that delivers the desired results.

Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise awareness of media as a career path, and her views on the need for change in the way media agencies work from top to bottom.

Renee Amor is the General Manager, Marketing & Communication, and Lucy Lithgow is the General Manager of People & Culture at BPAY Group. They share how they engaged the whole organisation to redefine the purpose, mission, vision and values to help carve out a new position in the financial services ecosystem. Employee behaviour now forms 50% of people’s performance measurement. You can find out more here on how people bought into the business transformation with an innovation mindset.

https://www.trinityp3.com/2021/04/high-performing-culture-and-business-transformation/

Russ Mitchinson is the founder and CEO of Rebel Angel Strategy, a company offering unified brand thinking and solutions to ensure a brand's media and messaging are working effectively together. He shares his experience working as a strategist in media, creative and digital agencies, and the impact that fragmented agency rosters, briefing processes, and campaign implementation has on marketing effectiveness. Plus he shares the steps marketers need to take to improve marketing effectiveness by aligning creative messaging to the channel purpose.

Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies to be smarter in strategy and planning and media trading. 

There was a time when media was all about the buying. For some advertisers (and their procurement teams), it still is. But with the rise of technology and the impact this is having on media, increasingly, the discussion is about brains over brawn.

Jason shares his view and experience on how data and research can be best applied to  enhance real-time media decision-making in both strategy and planning and trading.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Leah Power is the Executive Vice President of the Institute of Canadian Agencies and the lead on the development of the Qualification Based Selection For Agencies. This episode picks up from the conversation with Scott Knox, the President and CEO of the Institute of Canadian Agencies, and explores the solutions for clients wanting a better way to select an advertising agency or any type. 

Leah shares how as an agency finance professional, the pitch process was the thing she most wanted to change, and how the Qualification Based Selection (QBS) process, used in the USA for the selection of engineering, architecture and other professional infrastructure services became the basis of the ICAs solution.

We discuss the principles underpinning the QBS process and the pitching myths that it addresses and busts in developing a process that works better for agencies, but more importantly, for their clients.

The ICA Qualification Based Selection Principles and Myths http://theica.ca/qbs-principles  

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

The final part of the Ampel-produced trilogy on the power of audio sees Darren talking to Lauren Deighton, Ampel’s Director of Media and Partnerships, about podcast performance measurement and the all-important conversations with clients. On-Demand Audio is still a new medium, at least commercially, and framing the conversation in the right way is vital to having everyone viewing audio from the same perspective. 

Podcast audiences aren't "digital" or radio - they're communities. Audio creates intimate connections and has the highest consideration and actions of any channel due to the trusted nature of the medium. So if its advantage is in impact, Why are we still measuring against reach and impressions?

They'll talk to the Head of Podcasting at one of Australia's largest podcast networks to discuss how clients are, and should, evaluating audio success.

Lauren Joyce is Chief Strategy and Connections Officer at ARN. Lauren is a Cannes Young Lion Gold Award winner and with years of experience in strategic and client partnership roles with companies like Mamamia, UM and Ensemble, she is perfectly placed to advise on the best way to converse with clients about the strengths of audio.

Bryan Barletta at Sounds Profitable is one of the audio industry’s most prolific thought leaders with his regular Podcasts and Newsletter about the best in audio tech and research. We were lucky enough to grab Bryan for a chat about where we are at with podcast ad-tech, and more importantly, what is coming next.

With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O’Neill from Ampel 

If you are interested in finding out more about what a professional audio channel can do for your company,  visit ampel.com.au or email us at hearhere@ampel.com.au

Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis. 

For more episodes of TrinityP3’s Managing Marketing podcast, visit Trinity P3  https://www.trinityp3.com/managing-marketing-podcasts/

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his career as an in-house agency model consultant, helping advertisers select the suitable model for them and implementing it into their roster.

When the industry talks about in-house agencies, the conversation quickly turns to either in-housing or outsourcing, as if these are the only options. But in fact, there is a wide array of agency sourcing options, with most advertisers choosing one of the many hybrid models. 

David shared some common agency models beyond in-house and outsourced and the benefits and watch-outs for each.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Steve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising industry. He shares his views on how issues such as the climate crisis, diversity and inclusion and social responsibility have usurped the underlying purpose of advertising, which is to create demand for clients' products and services and deliver financial growth.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Dani Bassil started her career in Sydney before migrating to the UK early this century to work in number of highly respected agencies including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up to role of Chief Executive Officer at Clemenger BBDO Australia. 

Dani shares her experience not only working in, but being an industry leaders in both the UK and Australia. Exploring how market size and geography play a role in the approach to advertising, decision making, creativity and more.

She also reflects on the way issues around diversity equality and inclusion and gender equality are playing out in the northern and southern hemisphere when it comes to the advertising industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. The values, the clarity, the understanding of what to sacrifice, and how to achieve momentum. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kate Guaran is a Senior Marketer, specialising in B2C, Digital, Innovation, Strategy, Customer Experience, Leadership and Insights. She shares her view on the role of marketing from her agency and advertiser perspective and highlights the insights and lessons she has learned and used along the way to engage and inspire her team and agencies to go above and beyond. As Kate says, the objective she has for anyone she works with is for them to scare her, in a good way. But please note, she doesn't scare easily.

https://www.trinityp3.com/2021/05/how-marketers-can-get-more-from-agencies/

Mark Green is the ANZ President of Accenture Song, Group CEO & Co-Founder of The Monkeys, and Chairman of the of the Advertising Council of Australia. He joins Nathan Hodges and Darren Woolley to follow up on a discussion about the various trends we have observed in agency rosters. 

One of the examples discussed was the recent appointment of The Monkeys, part of Accenture Song, to the NRMA account to manage their advertising and transform their CX. 

While not sharing any confidential client insights, he shared significant personal insights into marketers' changing needs and their impact on the agency world.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tim Burrowes is the founder and editor-at-large of Australia's biggest media and marketing platform Mumbrella. He is also the author of the soon to be released book, Media Unmade. Tim shares his experience launching the highly successful Mumbrella from scratch and talks about the role of trade journalism in the marketing, media and advertising category. He also reflects on the many challenges encountered and the changes that have occurred in the more than 12 years since the launch of Mumbrella.

https://www.trinityp3.com/2021/05/media-marketing-trade-journalism-mumbrella/

Damon Stapleton is the Chief Creative Officer of The Monkeys and Accenture Song, New Zealand and author of the blog Damon’s Brain. He is highly credentialled, with two D&AD Black Pencils and seventy Cannes Lion Awards for creativity. He has creatively led agencies such as DDB ANZ, Saatchi & Saatchi Australia and TBWA Hunt Lacaris in South Africa. With such a creative pedigree, he recently shared on LinkedIn and article from his blog titled “WTF is Creativity anyway?” Here, Damon took to the time to discuss this and more, including the role of creative awards and the best way for agencies and marketers to work creatively.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

James Lawrence is the co-founder and chief marketing officer of Rocket, a leading Australian digital marketing agency. He is also the co-author of the best selling business book, Smarter Marketer. James shares his story from graduating as a lawyer from UTS to co-founding, with his brother David, the web building agency The Web Showroom, which transformed into Rocket in 2017. The book they wrote together is the culmination of their experience and insights across more than a decade of digital marketing for some major brands and provides 11 golden rules to help in-house marketers thrive in an ever changing digital world.

David Little is a Marketing Procurement specialist with almost two decades of experience. With a Bachelor of Mechanical Engineering from the University of Strathclyde, David entered procurement sourcing mechanical and electrical engineering hardware. When TrinityP3 founder, Darren Woolley first met David, he was procuring ‘point of sale’ refrigeration before being thrown in the deep end of the pool as the Procurement Category Manager for Marketing Services and Sponsorship. Now, almost twenty years from that first encounter and many years of following his progress and achievements in marketing procurement globally, who better to talk about the transformation of procurement and the role of procurement in the transformation of marketing than David Little.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Emma Montgomery is the Chief Executive Officer of Leo Burnett. She has had some major global strategic roles at TBWA in LA and Leo Burnett in Chicago and reflects on the role of strategy in agencies and marketing. Having commenced her career in media st Starcom she also explores the roles and opportunities for media and creative agencies working together. And finally, she talks about the importance of agency brands and how this works within a holding company like Publicis and the Power of One.

https://www.trinityp3.com/2021/10/strategy-media-creative-agency-brands/

Kiaran Geen, APAC President; Samantha Cunliffe, Managing Director ANZ; and Jake Hird, APAC VP of Strategy & Solutions at Dentsu B2B, share the insights and trends from this, the fourth global edition of the Superpower Index Research, which promises “a unique perspective on the B2B buyer and the difference between winning and losing”.

While business-to-business marketing, or B2B, may not have the profile of the big advertising media campaigns for B2C, it is certainly big business and a major economic driver across many categories. 

In this episode, we discuss the latest trends in B2B and how marketers should respond to them.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kylie Ridler-Dutton, TrinityP3’s senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia and has built a reputation for being unflinching fair and firm to both agencies and marketers alike.

In that time, she has heard many myths and misconceptions about pitching and pitch management. While she cannot speak for the whole industry, it is interesting to hear her perspective on correcting many of the more egregious ones that float around the industry. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Shyaire Ganglani and Seamus Fagan are Associate Creative Directors, the creative leadership team at All of Nothing. This B-Corp-certified advertising agency creates the big ideas for people and brands the world needs. They share their creative approach to purpose marketing, going beyond authentic, sincere, earnest and good, to engage communities in the underlying issue and positive purpose of the brand. It is an approach that created their Good Buy World website, using humour and classic advertising approaches to engage their audience in the issues at www.goodbuyworld.com.au 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kat Kennan is a certified trauma-informed professional and Founder and CEO of Radical Customer Experience™️ - a groundbreaking consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based, trauma-informed, and inclusive marketing services. 

Nearly 73% of adults in the United States have experienced some type of traumatic event at least once in their lives. Despite its advancements, modern marketing still relies on techniques meant to make their customers feel inadequate, resulting in customer alienation, negative brand perception, and increased customer complaints.

But it doesn’t have to be this way! 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

St John Craner is the Managing Director or Argraian, an indepdent agribusiness that helps rural companies win through proven, effective sales and marketing strategies. St John grew up in the farm land of Essex and started his career at McCann in the UK before finding his way to the other end of the earth. Here, his career has spanned corporate marketing, as well as agency marketing roles. But his first love is growing rural businesses. And he shares the challenges, the mistakes and the opportunities for those willing to commit to this very authentic category.

Rob Shwetz has worked around the world, in marketing, media and advertising. From Asia, to North America and now in Australia. He is a B-Lab trained B Consultant and a graduate of the Australian Institute of company directors, and a partner and Strategist for the Growth Activists, a strategy and communication consultancy with a focus on ESG. Rob shares the latest trend in ESG and the impact this will have on media, marketing and advertising. And his fear that few in the industry are taking a whole of business view to their ESG strategies, or have a clear view of what it takes to develop and implement and ESG strategy, before the demand hits them. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients around the globe. He recently noticed a distinct trend in the way bespoke agencies are being developed and implemented.

Once upon a time, advertisers would appoint what was known as an agency, record, or AoR. This agency would provide most, if not all, of their agency needs. But in the age of technology and digital communications, those needs exponentially increased. Suddenly, marketers required a village of agencies to meet all their needs. Then, the bespoke agency arrived. And today, it is evolving. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tess Ariotti is the Lead Consultant at Salter Baxter, part of the Publicis Groupe of companies, who specialise in developing sustainability strategies at global, local, corporate and brand level and activating across the value chain.

Sustainability is a hot topic. The UN Sustainability Goals set a global agenda for 2015 to 2030. Now almost two thirds of the way into that agenda, progress has been slow, but steady. Some point to the global pandemic, other to the subsequent economic slow-down. 

But where are we today? What are companies and corporations doing? And what could they be doing? And for us in marketing, what is the role for marketing?

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous with the 3% who are. They develop creative strategies that communicate to all of Australia and de-risk how companies and brands engage with the world’s oldest storytellers, enriching the nation’s view of itself.

Peter shares the benefits and challenges of working with Indigenous creators and storytellers and the fundamental changes we need to make as an industry, brand leaders and individuals to access this benefit directly and maximise the performance of genuine and authentic storytelling.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kylie Sandercock is an entrepreneur, an accountant and now a Senior Financial Consultant at TrinityP3 Marketing Management Consultants. She shares her experience working with agencies and tech companies and highlights the opportunities for advertising and media agencies to improve their efficiency and productivity. Opportunities are often overlooked or rejected because of the requirement to change their culture, structure and processes to deliver improved outcomes for their clients.

https://www.trinityp3.com/2021/05/missed-opportunities-for-agency-efficiency/

Andrew Fraser is a Creative Director. He is also the founder of “We Meet At Last”, an enterprise where brands go to work directly with creative talent. The concept arose during a career initially in big network agencies, then smaller indie agencies, freelance and then in-house agencies as a creative, creative director and executive creative director. Now, he is building a new enterprise, where creative people can have the opportunity of working directly with marketers, providing the best of each and all of his experiences.

Jo Reilly is Head of Marketing and Customer at AustralianSuper. David and Jo talk about her role in evolving AustralianSuper’s communications and the integration of marketing and customer into both her role and internal teams, and the delicate balance of micro and macro challenges faced by consumers trying - or not really trying - to save for their retirement, and how best to tread the line of best marketing communications in a category that is simultaneously low interest to many, but high importance to all.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ellie Angell is a Senior Consultant at TrinityP3 and one of a handful of openly transwomen with a long career in media and advertising in Australia, Asia and originally the UK. Her unique perspective on the issues of transpeople working within the advertising and marketing industry and the challenges of coming out to not just family and friends but to colleagues and the wider industry,

With the release of the WGEA Gender Pay Gap data earlier this year, International Women’s Day, and the continued issue of lethal violence against women in Australian society, the issue of gender equity and inclusion is a hot topic in wider society, but particularly in media, advertising, and marketing.

Ellie shares a very personal and informed perspective of the challenges and benefits of being a transwoman in the industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Sean Lyons is the Global CEO at the IPG agency R/GA. For those of you that don’t know, R/GA is a creative technology agency and innovation consultancy headquartered in New York, with a global footprint R/GA was co-founded way back in 1977 by Bob Greenberg and his brother Richard as a digital assisted film making studio, but today is a leading technology innovation company for brands with breakthrough work for brands such as Nike, Beats by Dr Dre and today a portfolio of brands most agencies would envy.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

Drew Baker is the Technical Director and a partner at Funkhaus, an LA based digital agency working at the intersection of strategy, design, content, and technology. Drew shares his thoughts on what makes a great website and how important, but challenging it can be to clear understand who you are and what you want to achieve. He shares his experiences with clients for whom they have designed and built world class websites and what it takes to make them great. You can check out their website at https://funkhaus.us/

Once upon a time there were advertising agencies that offered clients a full range of services, being media and creative. Where the two were considered, developed, recommended and delivered together. 

Then, in the last millennium, media was split off, and media and creative were often handled by separate and sometimes competing companies. Channel strategies, creative strategies, and connection strategies were developed by various teams, both in-house and outsourced.

But increasingly these are being put back together with what is again called “full service” but is more likely an integrated offering similar to the one Publicis Groupe developed for their client Arnott’s with The Neighbour, which we have discussed here previously.

But in this episode, we are going under the hood of the integrated offering to discuss how an integrated agency offering works with Publicis Groupe ANZ's Chief Media Officer, Imogen Hewitt, Chief Creative Officer, Dave Bowman, and Chief Data Officer, Maurice Riley.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

It's easy to make a podcast, right? You just need an idea, buy a mic and off you go right? ... Wrong!  Multiple factors that make or break a podcast and if you don't start in the right place, you're setting yourself up for failure. 

In the second part of this three part series produced by Ampel, , Michelle Lomas, Ampel GM & Head of Strategy sits down with Darren to discuss the development of a successful branded podcast. 

We'll discuss knowing your listener, the strategic process,  being innovative with formats and finding a great host.  Michelle will share mistakes to avoid in development, audio  trends, and why podcasts are the most exciting storytelling platform since instagram. 

We'll bring in one of Ampel's clients to discuss their branded podcast, how they approached the decision to start, the ups and downs of the creative process,  their feelings now it's live, what they'd do differently and what they want to do more of in the future. 

MIchelle hosts the ‘Flex Your Hustle’ podcast. FYH tells the stories of amazing marketers and founders who did things a little differently! You can hear that podcast here: pod.link/1628927417

Zane McIntyre is the CEO and Co-Founder of affiliate marketing company Commission Factory, the brand behind the Flex Your Hustle podcast. Zane tells Michelle about his experience creating and implementing the Flex Your Hustle podcast with Ampel.If you would like to find out more about Commission Factory, you can visit them here:  https://bit.ly/3RNAptk

Tom Webster is one of the leading podcast industry market researchers with 25 years experience and 18 years in podcasting. After beginning in radio, Tom has dedicated his career to being an advocate for podcasting and contributed to building the podcast industry leading hundreds of audience research projects on six continents, including the audio industry's benchmark Infinite Dial study. In 2022, Tom joined Bryan Barletta at Sounds Profitable to continue to grow the podcast industry with the best in tech and research. 

To check out the "After These Messages" podcast study, follow this link: https://soundsprofitable.com/article/after-these-messages

With thanks to Josh Butt, Michelle Lomas, Stuart Buckland, Lauren Deighton, Tania Peres, Justin McArthur, Luke Sewell, Brittany Frappell and Sez O’Neill from Ampel  

If you are interested in finding out more about what a professional audio channel can do for your company,  visit ampel.com.au or email us at hearhere@ampel.com.au

Thanks to Melod.ie for their music. Recorded at King Sound Studio with thanks to Joe Lewis. 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing

Listen on Podbean: https://managingmarketing.podbean.com/

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals.

He is just the person we need help us navigate and make sense of the recent changes the world’s response to the Climate Crisis. Earlier this year, the Australian Government passed into law the Australian Sustainability Reporting Standard (ASRS), COP 29, the United Nations Climate Change Conference in Baku, Azerbaijan is on, the Australian Association of National Advertisers (AANA) has launched a new Environmental Claim Code, and the AANA joined the other industry bodies, the Media Federation of Australia (MFA), the Advertising Council of Australia (ACA), and the Interactive Advertising Bureau (IAB) in launching the local chapter of Ad Net Zero. 

A lot of acronyms, but John provides a practical and accessible understanding of the importance and impact of each. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Lydia Feely is the TrinityP3 General Manager responsible for managing and facilitating some of this country's most high-profile creative pitches over the past decade. But also brings a marketer focus to the conversation, with a career managing marketing teams across the UK and Australia.

Since the pandemic, agencies around the world have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Emma Terry is Chief Marketing Officer of Tourism Tasmania. Having worked in Australia and international markets in a range of industries from FMCG to NGOs to professional services, Emma talks about the scenario planning she conducted to manage the Pandemic. She talks about the impacts on her team, the changes to her marketing plans, and the flexibility required in communicating the ‘Come Down For Air’ brand platform as the visitor economy was impacted by border closures then re-openings.

https://www.trinityp3.com/2021/07/marketing-tourism-tasmania-during-pandemic/

Claire Fenner is the newly appointed CEO of Atomic 212, one of the most established media indies in Australia. David and Claire discuss what the role of CEO means in today’s industry and why that has to be different to what it was 10 years ago; agency brand reputation building and re-building; the hot topics of media measurement and impending changes to the Privacy Act; and what it all means for the industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Mike Morgan is the Founder and Director of High Profile Enterprises, a company that has been improving the business results of businesses like TrinityP3 for more than a decade. Mike shares many of the Google search changes that have occurred and their impact on SEO during the past decade. They discuss the latest changes that are occurring now, driven by Google’s desire to drive improved user experience and the impact this will have on organisations small and large.

https://www.trinityp3.com/2021/08/ten-years-google-seo-updates/

Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches.

Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. Nick shares why one of the major pain points is the money. Get the fee wrong and everything else is seriously compromised.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Linden Deathe is Senior Project Officer at Women’s Health Victoria. She shares her experience in leading the shEqual movement. Linden and Anton talk about the (in)Equality that exists in the Australian Advertising industry. They explore how to prevent and address gender inequality. Linden shares her research that reveals how sexist advertising contributes to a culture of violence against women. And how more realistic and respectful portrayals of women and girls can help bring that culture to an end. It’s time for advertising to get equal.

https://www.trinityp3.com/2021/08/inequality-in-australian-advertising/

Jack Byrne is the founder and Managing Director of Hatched Media. Jack is unusual because he took the bold step of starting and actively running a media agency without having any experience of working in one. What’s more, he’s made a great success of it - Hatched is now recognised as a rising star in the independent agency sector. Jack shares his personal journey, what motivates him as a business leader, his sliding door moments and what he makes of the industry today and into the future.

https://www.trinityp3.com/2022/02/starting-media-agency-with-no-experience/

Ho! Ho! Ho! He is the Production Manager of Toys. The Strategy Planner of Distribution. And the Chief Creative Officer of Christmas. A little Sparrow has told us that Santa Claus is coming to town. And he knows who in media, marketing and advertising has been naughty and who has been nice. After the past two years of pandemic blues, we talk with Santa and find out how he sees the current situation in marketing.

Please note, Santa was particularly merry at the time of this recording and Santa’s opinions are his alone and delivered in the spirit of satirical frivolity. Happy holidays and Merry Christmas one and all.

https://www.trinityp3.com/2021/12/the-marketing-of-christmas/

Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication superpowers to develop bespoke media and marketing strategies to maximise demand generation, boost brand engagement and amplify their leadership status.

https://www.trinityp3.com/2021/02/law-journalism-media-and-marketing/

Francis Coady is the Chief Marketing Officer at Havas Media Australia, but it is his background in the music and entertainment industry that has shaped his career and his view of building and managing brands. The importance of storytelling and narrative and the strategies to create engagement and build loyalty with the audience that he brings to brands and the agency. He shares the lessons and the challenges he has faced in applying these approaches, particularly in the B2B category.

Anthony Freedman is Chairman of Havas, ANZ, Founder and CEO of One Green Bean and Founder and Chairman of HOST. Located in London, Anthony talks about his career in advertising and public relations and how his experience allowed him to embrace opportunities to innovate, not for the sake of being different, but by being unencumbered by industry tradition, he was able to apply logic and common sense to create an innovative creative agency with an outsourced creative department (HOST) and a public relations company that thought of owned, earned and shared media as a way to extend paid media, before POES was even a thing.

https://www.trinityp3.com/2021/11/innovation-in-advertising-pr-business/

Chris Cheng is the Managing Director of Jetek Asia Digital, a digital marketing company, expert in developing and implementing digital strategies in the Chinese market. Having worked with many major brands across Australia, the US, the UK, and China, Chris shares his thoughts and insights into the opportunities and the best approach for western businesses looking to make in-roads into the Chinese market. He talks about the use of Chinese social media and social selling, and a mistake made by a past Australian Prime Minister in selling to the Australian Chinese community.

Digital Immigrant, Victoria Curro is the Managing Director, and Digital Native, Amy Toma, is an Associate Visual Designer at R/GA Australia and they discuss the insights and consequences of their Gen One research.

One of Australia’s largest and growing demographic is one that has never known the world without the internet. And yet, most of the way we interface with the internet has been designed for digital adopters, rather than for the digital natives of Gen One. This includes digital tools like apps, websites, and government services.

The Gen One research from agency R/GA, the global design and marketing innovation consultancy, shows that this approach to UX design reduces the reach and engagement with the first generation of the internet - Gen One.

You can download the Gen One research at https://genonereport.com.au/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Belinda Lodge is the founder and CEO of iPopulate, a well known recruitment agency for advertising professionals.

In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate; what a good recruitment consultant can bring to the table, and how perception of consultancy is blurred by individuals and organisations untrained in the discipline of recruiting; the best and the worst in candidates, and candidate selection, post-COVID; the scourge of under and over-remuneration of talent, international v local talent, and more - all threaded with Belinda’s infectious enthusiasm, her candid observations and her genuine love for her craft and for the advertising industry.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, met.

Kieren, who was heading up the creative team at the late JWT and was at a point of exasperated disillusionment with the way agency business models stifled innovation and marginalised creativity. 

Ross, an expert in the role of psychology in organisational leadership and culture, who was consulting and coaching executive teams and was frustrated by the lack of creativity in strategy and culture change.

Both were expecting their first-born daughters, a handy catalyst to address these frustrations and build something they were proud to tell their daughters about. So, in 2018, Ne-Lo was born, and soon after, The Anatomy of Marketing. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Kylie Ridler-Dutton, a senior consultant at TrinityP3, is responsible for managing and facilitating some of the most high-profile creative pitches in this country over the past decade and is here to discuss the implications for any marketer managing their own pitches.

Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our own research called The State of the Pitch in Australia. One of the key findings is that many marketers and procurement teams are simply not getting the basics right. Kylie shares her experience and observations on why this is so. 

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent the past 5 years focusing on creating and managing safe, relevant and effective ways of engaging children and teens online.

While the internet has revolutionised the way we live, work and play, there is a growing concern about the impact the internet and particularly social media is having on children and teens.

Cyberbullying, misinformation, addiction, declining face-to-face communication, self-esteem issues, social isolation, polarization, cyber stalking and cyber harassment, decreased privacy, and more are issues many parents are dealing with, leading to calls to ban the use of social media for those under the age of sixteen.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nisha Rajamani is a long-standing media agency professional and more recently has served on the Media Federation of Australia’s DE&I Advisory Council. She also happens to be an Australian woman with an Indian cultural heritage. David and Nisha discuss her personal cultural journey, events that shaped her views of herself and her professional surroundings, the strategic development of the MFA’s DE&I strategy and what needs to happen in the future to ensure true recognition and embracing of diversity, beyond words.

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities.

Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead.

As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data on this topic, so we undertook our research called The State of the Pitch in Australia.

One of the more interesting insights was the breadth of disciplines identified in the research, from strategy to production, PR to social media and influencer and more. Nathan shares the complexities and challenges of when your pitch requirement is not just a creative or media agency.

You can download your copy of the State of the Pitch Australia Report for free at www.trinityp3.com/state-of-the-pitch/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nick Hand is a commercially savvy, hands-on Finance Director, a CPA and has more than two decades of experience managing the finances of media, creative, PR agencies and more. He discusses the many challenges facing agencies and their finances and tasks us inside the agency financial nerve centre to remind us that advertising agencies are commercial businesses that rely on making a profit to not just exist but to thrive.

https://www.trinityp3.com/2021/11/dysfunctional-agency-finances/

Dan Ingall is CEO of Big Red Communications, a proudly independent and well-established advertising agency with a rich heritage of great work, particularly in the retail category. Dan and David discuss the essence of great retail advertising and retail clients, in the process debunking some myths and stereotypes about what working with ‘retailers’ is really like. More broadly, they also discuss the future of the industry, the effects of COVID and the response to the so-called ‘Great Resignation’.

https://www.trinityp3.com/2021/12/agency-independence/

Joe Talcott is a speaker, a mentor and a marketer, who has held major marketing roles in many major brands. But more particularly, Joe is a champion of the importance of creativity in marketing and advertising and has a passion for providing marketers with the skills and practical tools they need to succeed through the business he partners in, Creatism. He is also an invaluable Mentor in the Marketing Mentor program.

https://www.trinityp3.com/2021/12/why-marketers-need-better-briefs/

Here is a question: how many ways are there to pay your advertising agency? No, this is not a joke or a riddle. 

Although, the fact that the advertising industry considers itself a “creative” industry and the dominant way they are paid is still the same as labourers and unskilled workers (that is by the hour), is a joke.

To discuss this issue and explore the many ways they can be paid, please welcome back to the Managing Marketing Podcast, the commercially savvy, hands-on Finance Director, a CPA with more than two decades of experience managing the finances of media, creative, PR agencies and more, Nick Hand.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Catherine King, Chief Strategy Officer at Leo Burnett, Professor Carl Rhodes, Dean of UTS Business School and author of Woke Capitalism, and purpose lead Marketer extraordinaire Adam Ballesty discuss the finds from the latest round of the Good Study.

‘The Good Study 2024’, by Leo Burnett Australia, in partnership with UTS Business School and Zenith Australia, found that while Australians overwhelmingly agree it’s important for brands to do some form of good in the world (96% up 8% from 2022), only 39% believe they should take a position on social and political issues.

We hear and read a lot these days about the importance of brands and businesses doing good, as ESG continues to climb the corporate ladder and the UN Sustainable Development Goals see government and business integrate these into society.

But what impact does doing good have on business? And what is the impact on consumers and customers?

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Liam Loan-Lack is Head of Marketing APAC & Canada at CMC Markets. He is also a Non-Executive Director, B2B/B2C Growth Consultant, Marketing Effectiveness Specialist and Marketing Academy Alumnus.

A lawyer by training, Liam has multidimensional experience working in agencies and as a marketer, which has given him a relatively unique perspective on the many challenges facing marketers today.

He shares his perspective on a range of marketing and business challenges, from the approach to marketing structures to what is required to achieve double-digit growth. It is a wide-ranging conversation that demonstrates the possibilities when you embrace the complexity of the situation and make decisions informed by data but based on instinct.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Anita Zanesco returns to TrinityP3 as a Business Manager following two years of working on the agency side in new business. The experience reminded her of the many challenges and issues that agencies face in pitching and had her reflecting on the invaluable role pitch consultancy plays when managed with the best interests of the client and the agencies. She shares her experiences and observations and talks candidly about the areas where all parties in the pitch process can improve from agency to advertiser and procurement.

Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens.

Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the role that the tech platforms themselves could and do play and the importance of government legislation to protect the public, particularly children. 

We also discuss the role that advertisers and their agencies play. After all, children and teens represent a significant marketplace in pester power alone. But when advertisers spend their advertising dollars supporting particular social media platforms, communications channels, and games, they also have a responsibility to do so in a positive way for their customers and society generally.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Without the looming economic challenges, marketers have already been facing major issues on the media front. Media measurement, ad fraud, brand safety, transparency, performance metrics, media GHG emissions and more. Fiona Johnston, Chief Client Officer and the Chief Executive Officer, Danny Bass, have reunited at dentsu’s media portfolio and discussed why this is the right time to address these issues for clients and the unique advantages dentsu brings to these challenges.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house.

While we have talked about in-house agencies before, this is the first time we have discussed in-house media and it is interesting that the in-house creative or content side of the in-house model appears to get more attention than the media. Yet more money is invested by companies into media channels than the content that run in it. 

Ben shares his experiences across his career from journalism and public relations to where his today and discusses the specific challenges and the benefits of establishing in-house media team.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade he has been working on and working with an integrated agency model and he shares the lessons learned along the way.

With digital media and technology we saw the rise of the specialist agencies, then a trend back to the generalists, better known as the one-stop-shop. But more recently we are witnessing the rise of the integrated agency offering. This offering comes in many shapes and sizes. 

But no matter what the model there were always challenges and issues with making it live up to the promised delivery. From issues with attracting and keeping talent to behind the scenes in-fighting breaking out. Mike talks about the issues and opportunities of the various integrated agency models.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Within a year of taking the CEO role at Spark Foundry, Imogen Hewitt took this media agency to the top of the 2020 new business rankings in Australia after just one year in the CEO role. She has spent the last two decades learning, honing and learning some more in full-service, media and creative agencies both in Australia and South-East Asia. Holding varied positions with roles across media, digital, creative, brand and agency management. This diverse background has fostered the ability to think across disciplines and channels; To be able to bring a hybrid strategic point of view to the tasks and challenges of communications and agency management today.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

Murray Howe founded Marktects, which helps align marketing with the business bottom line. From a business perspective, there is often a negative conversation about marketing, from referring to it as the colouring-in department or the black hole of the budget. Survey after survey talks of the dissatisfaction CEOs have with their CMOs, and the industry points to the short tenure of the CMO as a symptom and a cause.

But marketing, well executed and well positioned within any organisation, can drive customer-led growth. So why is this misalignment between business and marketing, and what can be done about it?

Murray discusses the gap between marketing and business and shares how this can be closed by repositioning ‘brand and comms’ to an engine of customer-led growth.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Matt Perfect is a procurement guy. But more than this, he is advocating for diverse suppliers, building social procurement capacity, and focused on doing the deals that matter. He does this through his facilitation and coaching, as a principal of Impact Spender. Unlike many in marketing, Matt believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs.

https://www.trinityp3.com/2021/11/procurement-marketing-good-guys/

Rich Curtis is the CEO of FutureBrand Australia talks about what attracted him to brand strategy and branding following an earlier foray into media and advertising agencies in London and Bangkok. He shares his passion for developing brand strategies and implementation that have long term growth impacts on businesses and extend beyond visual identity to all aspects of customer and stakeholder experience. And discusses how change is often the trigger for rebranding, in a world going through massive global changes.

https://www.trinityp3.com/2021/06/brand-building-in-pandemic-world/

Robyn Sefiani is the founder and President ANZ of Sefiani, part of the Clarity Group Worldwide. She is one of the most seasoned pioneers in the world of Corporate PR, has been PR leader of the year, won PR agency of the year, and has spent 12 years prior to setting up Sefiani at Edelman. 

In this episode she talks about how reputation management has changed over the years; what’s involved in building a good reputation in today’s environment - for both corporates and executives; and shares lessons from both good and bad reputation management that she’s seen as a result of crises.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not? 

Reports that various publicly listed holding companies are driving profits through principal-based media trading has the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost or providing advertisers with access to a more fluid media funding model, there are those brands who are embracing this as a win for advertisers and agencies alike.

On the other hand, there is a growing voice of dissent, pointing out that the lack of transparency and therefore accountability means that agencies are making significant profits at the expense of media performance and value.

They discuss both sides and explore possible solutions.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Barry O’Brien AOM, is the Founder and Chairman of media agency Atomic 212. But he has had a long career in media on both the agency and the media owner side starting way back last century. He talks about the changes that have occurred in his media career from his days at Total Advertising right through to today. But just as important, he talks about what has not changed and reveals, in a typically modest way, what he has found is most important in building agency media teams that build client trust and build agency business.

https://www.trinityp3.com/2021/06/changing-state-of-media-market/

Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the creative brief. 

For over a decade, procurement has been looking for ways to reduce marketing and advertising costs. One of the main focuses has been reducing agency fees. But of course, there was a more effective solution, but perhaps not an easier solution to improving advertising and marketing outputs and effectiveness while at the same time reducing waste. 

That is by improving briefing. The way clients brief their agencies. And how agencies develop creative briefs for themselves. Julian shares his insights on how to improve the creative brief and the distinct differences between a client brief to the agency sand the agency creative brief.

To get 25% off Julian’s “Strategy Finishing School courses” use the CODE trinityp3 from the podcast here https://strategyfinishingschool.com/ 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Sharon Zeev Poole is the founder and Director at Agent99, Elzanne Strydom is the founder and CEO of Connected Culture and Dan Beaumont is the founder and Managing Director of GAME Creative Advisory.

Marketers know that the risks brands take today often won’t see results for six months to a year. So given today’s tough economic climate, when companies want to see ROI now, getting brands to take chances and invest in innovative ideas is no easy task.

The recently shared their views on innovation in public relations, branding and digital marketing. Each revealed what they are doing to develop innovative ideas for clients during this challenging time. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software development and spells out the Agile principles they have successfully applied to hundreds of projects and organisations. Paul shares his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone, all the time.

https://www.trinityp3.com/2021/10/agile-process-in-marketing/

Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent and accountable in the marketing mix.

https://www.trinityp3.com/2021/01/problems-with-programmatic/

Mahesh Enjeti is the "Thinkerer" at Auracle World, Co-Founder at BrandRead.i.y® and Managing Director at S A I Marketing Counsel. On his return visit to Managing Marketing, we discuss the role of strategy in marketing and why strategy is more important for marketers than ever before. 

If you listen to industry conversations, strategy plays an important part in marketing. Most marketing organisations will be either developing their marketing strategy, reviewing it, updating it, or finessing it. So, if strategy is essential, why is there also much talk of the role of tactics over strategy? 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Christopher Sewell is the Managing Director of the Gaia Partnership, Business Director of TrinityP3 and the creator of the CO2 Counter, to measure the GHG emissions from all marketing activities from media to point of purchase. Christopher developed this measure back in 2007. But today he shares the fact that if marketers do not quickly become aware of where in their supply chain their activities are creating GHG emissions and how much, they could pay for it dearly, as the significant impact of the cost of carbon pollution becomes a reality.

https://www.trinityp3.com/2021/07/net-zero-emissions-on-marketing-budgets/

Rebecca (Bec) Zemunik is the Managing Director of Digitas Australia and she shares the issues marketers face with not just the digital transformation of their businesses, but the important role data is increasingly playing in developing and managing the customer experience in a world where personal privacy has become a key issue. This focus on the role technology plays as an enabler for marketers to deliver to the customer what they want, where they want it, when they want it, and at scale is the work they do at Digitas.

https://www.trinityp3.com/2021/11/impact-of-digital-technology-on-marketing/

Sue Blatchford, co-founder of PayPerClick Australia, is a results driven digital marketers who has helped build businesses and drive growth. She is also the author of the book The Digital Marketing Download 20: 1 – 20 years’ experience in one day.

While it may feel like we have been talking about digital marketing and digital media forever, the fact is it’s only the last two decades. Before digital marketing, it was called online marketing, interactive media and multimedia marketing. In this episode we try and cover as much as we can on the knowledge she has gained over the past twenty years in digital marketing.

For the rest you need to go to DigitalMarketingDownload.com.au

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian marketing companies. He talks about the challenges and the benefits beyond simply cost reduction.

https://www.trinityp3.com/2021/03/how-what-where-in-house-agencies/

Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity  to review and rethink everything they may believe. He talks about the process of writing the books and his third book to be published soon.

https://www.trinityp3.com/2021/03/strategy-creativity/

The Neighbourhood is an integrated agency model developed by Publicis Groupe Australia and New Zealand for Campbell Arnott’s six years ago. Soon after, Campbell’s sold Arnott’s to private equity firm KKR. So what makes The Neighbourhood the high-performing agency model that won the Grand Effie for the ‘Life’s Little Moments’ campaign and achieved an ROI that put Arnott’s in the top 10% of FMCG campaigns?

Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year partnership with Arnott’s and what the ingredients are in a successful integrated model partnership.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Martin Karaffa is an associate partner at the world-famous Hofstead Insights. But Martin and I first met last millennium when he was a senior writer at Ogilvy, and then we worked together at JWT last century, where he was a senior strategist. It was a career change that took him to NYC via Tokyo, to become the global planning director. Then he was Director of International Planning at BBDO in Munich. So basically, we are both old. But Martin has embraced the “O” word. But why should describing someone as old be worse than describing someone as young?  That’s the genesis of his work in How to Be a Cool Old Guy. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mix and managed by JML Audio with thanks to Jared Lattouf.

Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. 

While some in advertising may think of public relations as what you do support their advertising campaign, the truth is more organisations are looking to public relations as an effective way to not just communicate with but influence a wide range of essential audiences – from consumers and customers to shareholder and regulators, employees and more.

Mainly today, most organisations find themselves needing to communicate an increasingly complex range of issues, including diversity, equity and inclusion, gender equality, environmental sustainability, and the list goes on.

This is where public relations come into its own. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on location with a Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

John Batistich is a Non-Executive Director, Board Advisor, Business Leaders and Marketer and a keen observer of the political, economic and technology landscape. So who better to answer the question, what does the coming year hold for us here in Australia and worldwide? 

As we left last year, we have the upcoming Presidential inauguration for a second Trump term in the US, an unsteady cease-fire in the troubled Middle East, and a significant shift in power in the region. Inflation continued to be a global challenge, and the world is still figuring out exactly how to transition to a sustainable energy and climate future. 

On the technology front, artificial intelligence is having a significant impact on society and how we live. So, what does all this mean for business and marketing? John provides us with an informed business perspective.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those predictions have aged over that time.

A week is a long time in politics. It is also a long time in media. So imagine how media has changed over the past decade when it comes to transparency, negotiating power, collaboration and more.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nichole Williamson Davidson is a branding and digital marketing expert, currently the Chief Brand Officer at Zilker Media, an end-to-end marketing solution for thought leaders and the companies they lead.

Nicholes believes that business executives should focus on their personal brand and not just their institutional brand. This philosophy and approach have seen her create successful digital strategies for thought leaders, best-selling authors, and community brands seeking to grow their online presence.

She shares with us what leaders should be doing and, more importantly, what they should not be doing when building their personal brand.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Arthur Fleischmann, Group CEO and Country Manager for WPP, with the experience of not just launching and growing his own successful agency, but also managing one of the major holding company groups here in Canada.

In the past two decades, we hear reports CMO tenure is getting shorter, some reporting it at less than 2 years on average and that agency tenure is headed the same way.

But it is not just the duration of these relationships that are taking a toll. It is also the way they are defined. Reports of the demise of the CMO are as common as the demise of the AoR with more advertisers moving to project-based commercial arrangements.

But what has been driving these trends, and what is the impact and cost to the agencies and their clients. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Blaine Callard is the CEO at Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible.

In a wide ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO; what marketing teams need to do to influence the C-Suite; the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry.

Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.