Dive into the complete episode list for Making It with Chris G.. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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22 Apr 2021
#132: Isabella Bedoya - Finding Your True Fans & Building Free Organic Funnels
01:01:54
Isabella Bedoya helps independent artists establish profitable music careers so they can get paid doing what they love. She is the founder of The Fame Hackers, a four-step approach for musicians that want to go from "starving musician" to "superstar."
After working as an A&R for a major label, Isabella uses her industry experience coupled with cutting-edge strategies to help musicians monetize their music careers, attract their loyal fan base, and reach the levels of success they desire.
In this conversation, we discuss building free organic funnels, finding your most ideal fans, having a solid foundation before spending money on paid advertising, and much more.
#091: Adam Ross – Operations Manager for Winter Circle Productions and AEG Presents Gulf Coast on Tour Managing, Show Settlements, and Producing Shows
01:10:46
Adam Ross is the Operations Manager and Production Manager for AEG Presents Gulf Coast and Winter Circle Productions. His career in the music business started working at the legendary Tipitina’s in New Orleans, LA. Eventually Adam became the Tour Manager for Louisiana blues guitarist, Tab Benoit, with whom he was on the road for seven years touring at a pace of 200+ shows per year. After his run with Tab, his journey lead him to his current role at Winter Circle Productions, which started as an independent promoter and production company in New Orleans making it’s mark with Buku Music + Arts Project, before Winter Circle and their team being acquired by AEG Presents. Adam produces shows at legendary New Orleans venues such as The Joy Theater, Civic Theatre, Republic NOLA, The Orpheum, Gasa Gasa, Hi-Ho Lounge, and many more, as well as producing Buku Music + Arts Project and Hangout Music Festival in Gulf Shores, AL.
In this episode, you’ll learn about Adam’s journey as a tour manager and producing shows for Winter Circle Productions in New Orleans, how to prep for life on the road, show settlements, how to become a tour manager, and qualities that make a good tour manager, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
10 Dec 2020
#121: Danielle Gray - Building a Strong Foundation with Internships, Freelancing, Starting a Music Business Club and Leadership
01:10:07
Danielle Gray is a total hustler that’s still early in her career and already has a resume full of freelance opportunities working shows for venues, CID Entertainment, AEG Presents, and many others, as well as having worked for the Broadway show Hamilton, an internship at a Major Label, and having started a music business club at the University of Florida. She is still a student at the University of Florida, and already has a show leadership, work ethic, and has the right attitude for the music industry. In this conversation, we discuss Danielle’s journey, how to she landed her internships, freelance gigs, how to start a music business club at your school, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
22 Feb 2022
#167: Steph Belcher - Taxes for Musicians & What Type of Business to Setup
01:41:03
It's hard for musicians and people in the music business to find accountants and tax experts that understand how our industry works. Steph Belcher is a tax and business expert that has worked in many different areas of the music industry for 20 years. She's worked with some really big names in the music industry, and during the 2008 market crash, started transitioning to working with taxes and bookkeeping. Today, she helps musicians all over the country with filing their taxes and setting up their businesses.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
15 Mar 2018
#077: Jovan Polanco - Founder of Swerve Presents, An Independent Promoter and Content Creator with a Focus on Creating a Brand with Culture
00:54:57
When the average concert goer goes to a show, they don’t know the difference between Live Nation, AEG Presents, or whomever else is promoting the show. They are there to see their favorite artists, or go see a great show at one of their favorite venues. Jovan Polanco, is a independent promoter, talent buyer, and content creator that’s looking to change that. As the founder of Swerve Presents, he’s looking to create a concert promotions brand with a culture and personality that fans will remember. In this conversation, we discuss the process of booking a concert, competing in a very competitive environment, strategic partnerships, brand building, and much more. This episode is the first ever live podcast, recorded at Florida International University, in Music Business 101.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
13 Aug 2020
#113: Justin P. Slaughter & MC King Khan on Producing Music, Home Studios, and Building an Acting Career
01:33:45
One of the beauties of the Digital World is that creators and artists can completely take charge of their careers to produce music or any type of content. Justin P. Slaughter has been on the podcast before on Episode 42, and returns to the show to share his journey in the world of acting. Since our last conversation, he’s been featured in Marvel films, worked on a movie with Kyle Chandler, and as well as wrestling legend the Heartbreak Kid Shawn Michaels. MC King Khan is a rapper, producer, and audio engineer who came to Texas all the way from Russia. Justin and MC King Khan met in Texas, and together recently released Justin P. Slaughter’s song “Ride with Me.”
In this episode, we discuss producing music, gear, finding and purchasing beats from producers online, how to get started as an actor, and all the different casting agencies that cast for extras, we get into some music promo, and so much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
02 Apr 2021
#129 Jonathan Stone - Co-Founder of Rocket Songs on Music Publishing for Independent Artists
01:05:27
Jonathan Stone is the co-Founder of Rocket Songs where independent artists can legally license songs from some of the top songwriters in the world. Stone has been in the music publishing world since 1974 having worked with artists such as Quincy Jones, Michael Jackson, Bruno Mars,Glen Ballard, Robbie Neville, Mark Mueller, Brock Walsh, and many more. In this conversation, we discuss how Rocket Songs works and how independent artists can license and release music with the platform, publishing deals, stories from his journey in the industry, and much more.
I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
30 Jul 2020
#111: Clinton Sparks - DJ, Producer, Songwriter, Serial Entrepreneur, and Author on How to Win Big in the Music Business
00:54:16
After over 100 interviews for the podcast, I’ve learned one of the most important qualities to “making it” is about having the right mindset. Clinton Sparks is a world-renowned DJ, Producer, Songwriter, Serial Entrepreneur, and now Author. He’s a Grammy-nominated artist who has worked with artists such as Akon, Bun-B, Ludacris, Tyrese, Pitbull, Lady Gaga, Jordan Knight, and many more. Today, he’s also an author of the book “How to Win Big in the Music Business.” In this conversation we talk about the new book, the importance of having the right mindset, setting goals and having a plan, building real genuine relationships in the music business, balancing family life and being a dad with the crazy music business and all the ventures he’s involved with, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
22 Sep 2021
#138: Bree Noble & Katie Zaccardi - Launching a New Revenue Stream for Your Music Career
01:05:49
Katie Zaccardi is a musician, marketing expert, has her own podcast Out To Be, and offers many amazing coaching resources for DIY Musicians.
Learn more about Katie athttps://www.katiezaccardi.com/. Bree Noble is also a musician, entrepreneur, and coach helping DIY musicians launch their career.
Learn more about Bree Noble athttps://profitablemusician.com/. The two of them are working together on an amazing new course that goes live this month, June 2021, helping artists launch a new revenue stream for their business.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
19 Oct 2021
143: Rebecca Day - The Free Market Musician Integrating Creativity in Music, Business & Life
01:39:44
The Free Market Musician is edited and published by independent singer, songwriter, performer, and writer, Rebecca Day. Over the past decade, Rebecca has run her music business with a dogged passion and stubborn desire to, like The Fountainhead character, Howard Roark, see her work done her way.
Over the years she has self-funded several independent regional tours with her group The Crazy Daysies. She has also independently released 2 EPs, a full album, and several singles under her own publishing company.
In this conversation, we discuss DIY musician strategies, managing your music and business, free-market philosophy and economics, Anarcho-Capitalism and much more.
I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/abo....
What's that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visithttps://tourette.org/.
27 Nov 2020
#119 Alex Bowen - An Adventure from being a DIY Talent Buyer & Promoter to Booking the Fillmore New Orleans as a Talent Buyer for Live Nation
01:14:54
Alex Bowen is a senior Talent Buyer for Live Nation Entertainment in New Orleans, LA where he books the Fillmore NOLA. His journey began promoting shows independently and even owning a small venue. Eventually, Alex started booking the historic Varsity Theater in Baton Rouge, LA. Throughout his journey, he’s booked and promoted shows at many venues and has even managed artists such as Earphunk and the legendary George Porter Jr. In this conversation, we discuss what it takes to be a successful Talent Buyer, running a venue, managing artists, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
05 Apr 2018
#079: S’von - A Musician's Journey Through the Music Industry Performing with Legends on the World's Biggest Stages
01:03:49
S’von is currently the keyboard player for the legendary Smokey Robinson. Prior to that his journey began playing in clubs and small tours, until his journey one lead him to the inaugural American Idol Tour, where he met Kelly Clarkson. Since that tour, S’von has toured with many legends of the business such as Kelly Clarkson, Rihanna, and Smokey Robinson. He has performed on some of the biggest TV Shows in the United States such as Saturday Night Live, The Today Show, Good Morning America, Ellen Degeneres, Jay Leno, and many more. In this episode, S’von shares his journey along with many lessons for musicians such as what gigs to take, how to not get taken advantage of, tour etiquette, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
11 Jun 2021
#135: Jordan Kurland - Founder of Brilliant Corners Artist Management & Serial Entrepreneur
01:15:48
Jordan Kurland is a founding partner in Brilliant Corners Artist Management. With offices in San Francisco, New York, and Seattle Brilliant Corners represents a diverse array of artists including Death Cab for Cutie, The Postal Service, Toro Y Moi, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup. Kurland is also a partner in Noise Pop Industries. Based in San Francisco, Noise Pop curates, produces, and promotes various events throughout the greater Bay Area including the Noise Pop Festival. He was one of the founding partners of the groundbreaking boutique outdoor music festivals, Treasure Island, which ran from 2007-2018.
Kurland currently sits on the board of three San Francisco based non-profits: McSweeney's, Stern Grove Festival, and experimental art and performance space, The Lab. Previously he served on the boards of 826 National, Marin Headlands Center for the Arts, the Bay Area chapter of NARAS, and Revolutions Per Minute, an organization dedicated to connecting artists with social causes. Additionally, he spent five years on the board of directors for the Independent On-Line Distribution Alliance (IODA) which ended in a partial acquisition by Sony in 2009.
Kurland is politically active. He was on the entertainment advisory committee for Barack Obama in 2012 and Hillary Clinton in 2016. Starting in 2004, he launched various election-based projects with the author, Dave Eggers. The most recent was a pair of digital compilations called Good Music to Avert the Collapse of American Democracy, Volumes 1 and 2. The two albums raised over $550,000 in 48 hours for voter's rights organizations, Fair Fight, Color of Change, and Voting Rights Lab. Other initiatives include the Future Dictionary of America (2004), the website 90 Days, 90 Reasons (2012), and 30 Days, 30 Songs (2016).
Lastly, Kurland is an investor in San Francisco restaurants Central Kitchen, Salumeria, and Wise Son's Deli as well as the celebrated bar, Trick Dog.
#073: Mark Schaefer - Strategies to Building Your Music Brand and Becoming KNOWN
00:55:58
Mark Schaefer is a marketing and social media strategist. He’s a six-time author, which includes the book KNOWN - “The handbook for Unleashing Your Personal Brand in a Digital Age.” Mark is one of the Top-10 Most retweeted marketing authorities, a public speaker, a professor at Rutgers University, well-known blogger for the blog {grow}, and even has his own podcast, The Marketing Companion. In this conversation, we discuss the book KNOWN, and how musicians can use these strategies to find their sustainable interest, build a powerful brand, and creating an effective social media strategy to grow your business, and become KNOWN.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
25 Jan 2021
#124 - Phil Messier - Synch Licensing and Music Libraries with the Founder of Bopper
01:01:57
Phil Messier is the founder of the music synch licensing company, Bopper. In this conversation, we discuss Bopper and how artists can get involved. We also discuss how artists can get their music licensed for synch, music libraries, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp/Midnight Riot
18 Feb 2021
#127: Benji Stein - Strategies to Getting On Spotify User Generated Playlists with CEO & Founder of PlaylistSupply
01:06:07
Benji Stein is the CEO and Founder of PlaylistSupply, a tech company focused on generating lists of every user-generated playlist available on Spotify. PlaylistSupply is a tool that independent musicians can use to find popular playlists for their genre along with contact information, social media contacts, and much more. In this conversation, we discuss how the platform for PlaylistSupply works, how to find playlists, strategies to reaching out to playlist curators, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp/Midnight Riot
01 Oct 2020
#115: Beth McKee - A Journey of Mastering the Classic Sounds of the South and Building Up a New Generation of Women in Music
01:40:59
Beth McKee is a true southern girl having been influenced by some of the Southeast’s best musicians and styles starting in Jackson, MS to Austin, TX to New Orleans, LA, and spending lots of time in the Appalachian Mountain in North Carolina.She’s a Singer-Songwriter, Touring Musician, and Founder of the Swamp Sistas an organization which isa grassroots movement of 2,500 women with a dual passion for music and community activism.
In this episode, Beth shares her journey through the South and her musical influences. We also talk about how she got discovered by Jimmy Buffett and signed to his record label Margaritaville Records with her band Evangaline. You’ll learn about record deals, touring strategies, songwriting, building a grassroots nonprofit organization to support other musicians, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
08 Feb 2018
#072: 8 Keys to Continue Thriving in 2018
00:37:51
According to Business Insider, 80% of Americans give up on their New Year’s resolutions and goals by February 1st. We can’t afford for you to give up on your goals. On January 1st, did you say that this year will be your best year ever? What were those goals that you set to achieve this year? What did you try to put behind you from 2017? The world needs you to continue to pursue your goals and passion. So does your friends, your family, and especially you. Creativity and entrepreneurship can change one person, which means your music, your art, your ideas, can change one person. If you can positively impact and change one person at a time, you can change the world. In this episode, I want to share 8 keys with you to hopefully inspire you to stay on track or get back on track with your goals for 2018, and to continue to THRIVE!!
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
11 Oct 2018
#085: Strategies to Playing Live & Building Your Email List featuring Lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhardt, and Shannon Curtis
00:59:29
The questions I receive the most are related to touring and building a fanbase. Regardless of where you are in your career, whether you’re just starting out or have been grinding for a long time but you’re just not where you want to be in your career, this episode is ideal for you. In this episode, I expand on and string together some clips from past guests to help you build your most ideal strategy for playing live and building your email list. This episode features valuable lessons from Ari Herstand, Bree Noble, Cheryl B. Engelhard, and Shannon Curtis.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
03 Dec 2020
#120 Kamal Moo - Entertainment Attorney and Author of The Straightforward Guide to the Music Biz on Becoming an Entertainment Attorney, Record Deals and Protecting Your Art
01:00:38
Kamal Moo is an Entertainment Attorney based in Los Angeles, CA, and author of the 2020 book “The Straightforward Guide to the Music Biz: An Entertainment Attorney Breaks Down the Industry.” Since 2010, Kamal has been working as an Entertainment Attorney, he also teaches law as an adjunct professor, has been on the road, managed artists, and is now giving back to the next generation of musicians with his new book. In this conversation, we talk about how he became an attorney in the music industry, the new book, record deals, working with Janet Jackson, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
29 Mar 2018
#078: Opportunities for DIY Musicians with Airbnb Concerts, the State of Social Media, Spotify Going Public, iHeart Media Bankruptcy and more. - News & Q's #001
01:13:22
This episode features a new format. It is our first ever news/headlines that musicians and students of the music business should pay attention to, along with a listener Q&A. In the listener Q&A we go in-depth with specific questions that our listeners ask. If you’re interested in having your question heard and answered on the show, please visitwww.makingitwithchrisg.com/ask.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
06 Aug 2020
#112: Bujie Leichtweis - Production Assistant for Alice Cooper & Production Manager for Meridian Entertainment Group on Producing Shows for Promoters & On Tour
01:40:12
For every show, there are two sides of the putting on a production, the touring and artist side, and then the promoter and venue side. Bujie Leichtweis is the Production Assistant for Alice Cooper and Production Manager for Meridian Entertainment Group in Michigan. Having been on tour and working festivals and for venues on the promoter side, Bujie has deep experience on both sides of production. She understands what the venue and promoter are looking for, and what the tour and artist’s team are looking for in a successful production. One of her strongest qualities is to lead with service to others, by going above and beyond to make every day wonderful for all involved, and produce shows with kindness. She’s been on tour with Alice Cooper since 2012 and started with Meridian’s Common Ground Music Festival in 2003.
In this conversation, we talk about life on the road, working both sides of a production, how she worked her way up in Meridian Entertainment Group, how to produce successful shows, attitude, mindset, how to deal with difficult people, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
13 Sep 2018
#081: Dawn Beyer - Building a Music Career on Your Own Terms with Live Video as the Foundation and How You Can Do It Too (S02 E01)
01:09:34
The Podcast is BACK with Season 2!! The first guest of the new season is the return of Dawn Beyer! Dawn is a true pioneer and living proof of how you can build a career as an independent artist in today’s music industry. In the last episode, we learned about her journey as a struggling musician in Nashville making the rounds on Broadway, where she was playing for tips. After getting sick and worried about how to make ends meet by not being able to play on Broadway, she discovered Facebook Live. This discovery was a career changer for Dawn. In her first year, she made over $74k from tips with Facebook Live and a PayPal tip button. This new journey has led to true fans of Dawn’s music, who went from watching on Facebook Live to paying her to play in their living rooms, parties, and so much more. Today, Dawn offers some amazing coaching to teach other musicians on how she did, and how they can do it too.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
18 Oct 2021
142: Podcast Update, Twitch and NFT's for Musicians
00:19:51
In this episode, I give a quick update on the show and take a quick dive into Twitch and NFT's for musicians. It's our goal to bring on guests in the world of Twitch and NFT's and sharing how those platforms/tools can help independent musicians.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
18 Jun 2020
#105: Dr. Shanta Barton-Stubbs - Founder and Executive Director of New Image Youth Center a Real Life Superhero Creating Meaningful Change in Her Community
01:22:34
Discrimination and racial injustice is still a real problem in the music industry in 2020. Dr. Shanta Barton-Stubbs is the Founder and Executive Director of New Image Youth Center in the Parramore community of Orlando, FL. Formerly named one of the Top 25 most dangerous neighborhoods in the United States, Shanta and her team have inspired change and hope in a community that once many have given up on.
In this conversation, we talk about Shanta’s story, the impact she’s had with New Image Youth Center, her educational background as a Licensed Mental Health Therapist, the impact on COVID-19 on her program, and the tough conversations she’s had with her students after the death of George Floyd and Black Lives Matter.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
25 Jun 2020
#106: Camille Barbone - A Polymath of the Music Business from Developing and Managing Madonna to Working with All Departments of Major Labels
01:11:32
It’s tough for one to do a lot of things great at one time, but one can do a lot of great things over a career or lifetime. Camille Barbone is a true polymath of the music business. She got her start working at Columbia Records as the Manager of New Release Coordination, which gave her the opportunity to work with all 28 different departments of a major label. This lead her to open her own recording studio in New York City, where she discovered, developed, and managed superstar artist Madonna.
In this conversation, we talk about Camille’s journey of the music business, labels, artist management, what makes a good manager, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
10 Dec 2021
#160: Will NFT’s End the Traditional Music Business and Streaming? Mike Shinoda’s NFT drop & the Future of streaming with Greg Rollett (NIFTY Music Show)
00:33:48
Marketing Guru Greg Rollett returns to the show to talk Web 3.0 and how it will change the traditional music business. Recently, we both tried to buy the Mike Shinoda Ziggurats NFT Mixtape. We discuss this project, how streaming will change, and the potential impact Web 3.0 will have on the music industry, marketing tips, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
24 Oct 2019
#094: Jesse Stoll - AEG Presents SE Talent Buyer, Stories from Growing Up in the Business & Becoming a Talent Buyer
01:17:09
Jesse Stoll is a Sr. Talent Buyer at AEG Presents Southeast based in West Palm Beach, FL. Jesse and his office book shows in the Southeast United States with their main focus being in Florida. His father, Jon Stoll, is the founder of Fantasma Presents, for which the majority of the senior management staff at AEG Presents SE used to work for. Jon Stoll and his team booked hundreds of shows in the Southeast and in Las Vegas. He was the recipient of numerous industry awards. Jesse literally grew up in the business following around his father at a very young age. Today, he works with some of the same team members as his father and has created quite a name for himself with his hustle and creative booking. He works with all types of touring talent from Hip-Hop Shows to EDM to YouTubers to Speakers to Comedy and much more. Over the last few years, Jesse has produced one of the biggest comedy tours in the world with Martin Lawrence.
In this episode, Jesse shares some of the stories of growing up in the business, his first job with a major labor to becoming a Talent Buyer for AEG Presents. He shares many lessons in what makes a good Talent Buyer, how to get started in the promoter side of the business and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Music: Emily Kopp
03 Nov 2021
#152: NFT Tickets Are the Solution to Ticket Scalpers for Live Nation, AEG Presents, Venues & Promoters
00:06:46
One of the biggest complaints that Michael Rapino (CEO of Live Nation) and other promoters, sports teams, or live event producers have are tickets being sold in the aftermarket. A great solution to that issue is NFT tickets. Let me explain in this video.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
07 Feb 2020
#096: Ari Herstand - Strategies for DIY Musicians and Exciting New Updates to the Book “How to Make It in the New Music Business”
00:59:41
Ari Herstand returns to the show with another exciting episode filled with strategies and wisdom for DIY Musicians. In December 2019, he released the 2nd Edition of his book, “How to Make It in the New Music Business,” the book that’s required for my Music Business 1010 students, and I recommend to all aspiring artists, managers, producers, concert promoters, record labels, or anyone that is interested to learn about the Music Business. This book goes beyond just being a great resource for musicians. It’s the book everyone should read first when getting into the music industry.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
12 Apr 2018
#080: Jim Mallonee - 35+ Years of Booking and Promoting the Greatest Artists of our Lifetime at the Highest Level
01:02:14
One can’t do a lot of things great at one time, but one can do a lot of great things over a lifetime. Jim Mallonee is the Senior Vice President of Southeast Booking for Live Nation and House of Blues Entertainment. With over 35+ years of promoting concerts in the Southeast United States, he has worked with some of the greatest artists in our generation. Any reputable booking agent that has booked a show in the Southeast over the last 35 years, has worked with Jim Mallonee. He is a true legend of our industry, and established longevity in the music business through kindness, mentorship, and building amazing teams around him. This podcast was recorded live from University of Central Florida (UCF). In this conversation we cover some of the many stories that Jim has to share, his journey, advice on getting into the business, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
15 Nov 2021
#155: Ronnie Gross Jr - Making a Full Time Living Playing Music & Getting Started with Twitch
00:52:11
Ronnie Gross Jr. became a Full-Time musician in July of 2021. Meaning, his sole income comes from playing music and doing what he loves. There are many different ways musicians can earn a living doing music full-time. The catalyst for Ronnie Gross Jr. was performing cover shows. In this episode, we discuss how to build a network to get better cover show opportunities, how to promote yourself at those shows, getting started with Twitch, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
11 Jun 2020
#104: Kohrey - Building Artist Brands through Creating Views, Streams, and REAL Followers with Digital and Influencer Music Marketing
01:26:15
Kohrey is a digital marketing strategist and expert and one of the co-founders of Brandman Network and Contrabrand Agency. His agency is focused on building artist brands with real followers with real video views, Spotify streams, and engagement across social platforms. Based in Atlanta, GA, Kohrey and his partners have been able to generate thousands to hundreds of thousands of views and streams with real people on platforms such as YouTube, SoundCloud, Facebook, Instagram, Spotify, and TikTok.
In this conversation, we discuss digital marketing, influencer marketing, promoting concerts, and how DIY artists can build powerful music brands.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
09 Jul 2020
#108: Conny Quintanilla and Gabriela Fernandez from the Historic Olympia Theater in Miami, FL on Running a Venue, Pivoting during COVID-19, and Side Hustles
01:18:15
When running a venue of any size, it takes a team that operates as one unified front with mutual respect and empathy. Working with Conny Quintanilla and Gabriella Fernandez at the Olympia Theater over the last two years has been a wonderful experience and seeing how a venue operates as a family. Conny Quintanilla is the Production Coordinator at the Olympia, and founder and CEO of FansOnQ, a company that develops and hires casted audiences and seat fillers for major events. Gabriella Fernandez is the venues Director of Theater Operations, and founder and President for Front Yard Theatre Collective, a sketch comedy theater group.
In this conversation we talk about running a venue, how COVID-19 has affected their venue, having side hustles, working as a team, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
28 Oct 2021
#149: MuensterVision - Releasing Music & Building Communities with NFT and Divorcing from Traditional Music Platforms
00:53:07
MunsterVision is a hip-hop artist based in Houston, TX, and a pioneer in the world of NFT's. He's completely abandoned the traditional music platforms, because of their favoritism to major label artists and not giving independents a real change due to PAYOLA. He has gone the route of blockchain technology and NFT's to release content and music. In this episode, we discuss his journey and experience with NFT's, which platforms he uses, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
26 Nov 2021
#159: Should NFT's Replace the Concert Ticket? Artists Competing with Virtual Apes & Much more on The NIFTY Music Show Ep01
00:45:12
Welcome to the NIFTY Music Show on the Making It Network. These shows will focus on music and NFT's, and how the music industry is transformed through Web 3.0. In this first episode, we will discuss if concert tickets should be NFT's, Bored Apes Yacht Club metaverse band, 3lau's new NFT marketplace ROYAL, and the 30 Year Anniversary of Death Row Records with Doggystyle NFT's.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
04 Oct 2018
#084: June Millington - A Fearless Pioneer for Women in Rock N’ Roll and Co-Founder of the All Girls Rock Band Fanny
01:23:03
June Millington is one of the founder of Fanny, the first ever all girls rock band to release an album on a major label. In 1970, Fanny released their self titled debut album on Reprise Records, a subsidiary of Warner Bros. Records. All together Fanny released four albums on Reprise Records. In 2018, Fanny reunited as Fanny Walked the Earth, and released a brand new album. Over the years, June has met some of the many legends in the music industry, and has some amazing stories and lessons she learned along the way. June is the co-founder of the Institute for the Musical Arts (IMA), where they provide music camps, lessons, a studio and much more for young aspiring girls in a positive and inspiring environment to create music and learn their voice. In this podcast episode, June share some of the amazing stories and lessons from her journey, before, during, and after the original line-up of Fanny.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
18 Oct 2018
#086: Branding for Musicians - A Masterclass on the Laws to Building a Powerful Brand
00:43:26
Most companies overcomplicate branding. Tim Ferriss has one of my favorite definitions on branding, and that’s “consistently over-delivering the same one or two values to your 1,000 true fans.” Branding is what people think of you or your company, and that’s influenced by the value you provide to your audience and your behavior around providing that service. It’s the value and behavior that you are most consistently known for. In this episode, we discuss some of the most important laws to building a powerful brand for your music career.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
05 Mar 2020
#097: Derek Sivers - Creative Ways to Pursue Your Music Career, Life, Challenging Yourself, and Breaking the Habits of the Traditional Music Business
01:46:53
Derek was a professional touring musician, who was looking for a way to release his music online. At the time, the only way artists could sell their music online was being on a major label or a label that had distribution through a major. This inspired him to the creation of CD Baby in 1997, which for the first time gave all musicians an opportunity to release their music online, and has become the biggest distributors and seller of independent music. In 2008, Derek sold CD Baby, giving the proceeds to a charitable trust for music education. Since, Derek has written several books, articles, frequent TED Speaker, has become a master programmer, philosopher, teacher, and inspiring creative thinker.
In this conversation, you’ll learn about Derek’s story, philosophies and strategies on how an artist can approach the music business in new and creative ways, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
20 Sep 2018
#082: Bree Noble - Path to Being a Profitable Independent Musician
00:58:35
The beauty of today’s music business, is that there are so many ways musicians can make a living. It’s important to remember that every artist is a business, and with being a business there are certain fundamental and advanced techniques that everyone can build a successful career with. Bree Noble is a singer-songwriter, podcaster, coach and co-founder of the Profitable Musicians Summit. Bree is focused on mentoring and coaching musicians through a step by step program that helps guide musicians through their journey of making a living doing music. In this episode, Bree discusses some of her principles on how to build email lists, touring and show strategy, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
20 Sep 2021
The Podcast is Back!!
00:07:01
I've missed y'all! We've been putting out content on our YouTube channel pretty consistently, but we're back on audio! It's been a crazy time since March of 2020 full of ups and downs, but it's exciting to do the show again. The format will change somewhat, and we will be putting out the audio from some of the YouTube content and podcasts Chris G. has appeared on, and lots of variety for y'all with interviews, quick tips, news episodes, and much more.
Looking forward to reconnecting with y'all! Go See shows, meet people, make stuff!
14 Jan 2022
#163: Buying NFT's on ROYAL - What You Need to Know
00:12:06
For the past few weeks, I've talked about the NFT Music marketplace ROYAL. Recently, I tried to buy my first NFT on ROYAL, and have some things to share about the buying experience on the platform. In this episode, I'll go over what went wrong with the experience, how to buy on ROYAL, and more.
Welcome to the NIFTY Music Show on the Making It Network!
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
21 Sep 2021
137: Music Marketing with the NEW TikTok feature, Marketing Budgets, & Building Discord Communities
00:33:24
Welcome to a new format in our series! This is our music, marketing, entrepreneurship, and finance news episode with my co-host, Sara Salomon. In this first episode, we discuss four different articles focused on the new TikTok Promote feature, should you be on TikTok, how to build your music marketing budgets, and building discord communities.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background: http://www.makingitwithchrisg.com/aboutme
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visithttps://tourette.org/.
29 Jan 2022
#165: When Should Music Artists Start Using NFT's & How they Can Add Value to Your Community
00:24:11
So much talk about NFT's, Crypto, and Web 3.0. Is it something that every music artist should be using though? Or at what point should artists start using NFT's? How can they add value to your community and brand? In this episode of the NIFTY Music Show, Greg Rollett, and I discuss these topics and take a deep dive on how NFT's can create community, offer value, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
08 Oct 2020
#116 Shane Hazel - Libertarian Candidate for US Senate for the State of Georgia talking Music, Marketing, and Liberty
01:11:21
When it comes to the 2020 Election, many are saying this is the most important election of our lives. I agree with that statement, but for completely different reasons. Most make it all about Donald Trump and getting him out of the white house, when really, what makes this election so important is our Liberty is at stake. Something nobody in mainstream media is talking about. Our daily lives, health, businesses, savings, investments, creative liberty, art, security, and future is at stake. Over the past 5 years, I’ve been leaning towards the Liberty movement more and more each year. The Liberty movement doesn’t necessarily mean Libertarian, even though most Libertarians will align with that. It means there are people from all walks of life, fighting for our social and economic freedom.
Shane Hazel is one of those individuals out there fighting for our Liberty. He’s the Libertarian candidate running for the US Senate for the State of Georgia. In this conversation, we talk about music, marketing, and Liberty. We discuss his current campaign, and why he chose to run for Senate, different issues happening in our country and the Liberty solution to these issues, music, marketing, and much more. He has a podcast called Radical full of many amazing guests from all different walks of lives and political views to discuss Liberty, life, current events, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
23 Nov 2021
#158: How An Independent Promoter Can Become a Talent Buyer for Live Nation
00:13:32
I don't share my journey often, but I get asked this question all the time. What was my journey as an independent promoter and how did I become a Talent Buyer for Live Nation.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
Artwork
07 Jan 2022
#161: NAS Releases His First NFT's on ROYAL, the Final Nipsy Hussle Album & Audius is Ready to Compete with Spotify
00:34:06
In this episode, Greg Rollett and I discuss NAS releasing his first two singles on ROYAL. A platform he's an investor in, and recently released its first track by 3lau, now worth over $6 Million.
The final Nipsy Hussle album is being released as an NFT on a new digital rights management platform called RAIRTECH. Only 1,000 copies will be available, but the starting price is big money!
Audius is a new Web 3.0 streaming platform looking to compete with Spotify. The platform has many big-name investors. such as Katy Perry, Nas, Jason Derulo, and many more.
Welcome to the NIFTY Music Show on the Making It Network!
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
18 Jan 2018
#069: Mark Samuels - Owner & Founder of Basin Street Records - A 20 Year Journey and Counting as an Independent Record Label Featuring the Beautiful Sounds of New Orleans
01:17:09
In 2017,Basin Street Recordscelebrated it’s 20 Year Anniversary as an Independent Record Label. The label features the wonderful sounds of New Orleans with artists such as Kermit Ruffins, Irvin Mayfield, Rebirth Brass Band, Jon Cleary, Los Hombres Calientes, Jeremy Davenport, Bonerama, and so many more. Founder and Owner, Mark Samuels, started the label in 1997 with the release of Kermit Ruffins - the Barbecue Swingers Live, which was recorded at the history music venue, Tipitina’s. The labels second album, Los Hombres Calientes won a Latin Billboard Award, and the 2012 Rebirth Brass Band album “Rebirth of New Orleans,” brought the label it’s first Grammy win. In this conversation, Mark Samuels shares these and many more stories. You’ll learn how the label started, New Orleans culture, and many lessons on running an independent record label.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
03 Jul 2020
#107: Jeremy Skaller - co-Founder of The Heavy Group on Building a Successful Artist Management & Production Company with Mindfulness and Empathy
01:09:41
During a time with venues being shut down and tours being put on hold, this is a good time for us to look inward and turn up the volume on empathy. Jeremy Skaller is the co-founder of the Artist Management and music production company, The Heavy Group. His company works with artists such as Bazzi, Kiana Lede, Jay Sean, and many more. Jeremy has also written and produced music for artists such as Ariana Grande, Rihanna, Narmani, Khalid, and many more.
In this conversation, we discuss Jeremy’s journey in the music business, artist management, what makes a good artist manager, how COVID and Black Live Matter has impacted his company and the music business, meditation and breathing, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
07 May 2020
#100: Chris Goyzueta - A Journey Through Life with Tourette Syndrome while Promoting and Producing Over 2,500 Shows with Live Nation, AEG Presents, and Independently
02:23:01
Chris Goyzueta is the host of Making It with Chris G and founder of the Making It Academy. For the 100th episode, the tables have been turned and producer Jason Trosclair interviews Chris on his journey in the music industry. We share stories and lessons from having produced and promoted over 2,500 shows with the world's biggest promoters, Live Nation and AEG Presents, and also having promoted hundreds of shows independently. You’ll also learn from his experience in artist management, and adventure into teaching at Full Sail University that lead to the launch of the podcast and teaching at many other universities in Florida.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
01 Nov 2021
#150: Out of Sight, Out of Mind- Why Marketing is Just as Important as Messaging - Chris G. on The Brian Nichols Show
00:37:57
How often have you gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)...
Now, if I were to say, "think of a brand of soda", Pepsi and Coca-Cola are likely the first to pop into your mind?
Why?
Enter the world of marketing. Yes, what you say matters. But if you're out of sight, you're out of mind. That's why today's guest has made bringing professional marketing to the liberty movement.
Chris Goyzueta (Making it with Chris G) joins the program and brings years of music industry experience to the greater liberty movement. Listen as Chris outlines why marketing matters and how libertarians can take some easy steps to be better at marketing right now.
21 May 2020
#102: Micah Davidson - A Music Industry Serial Entrepreneur on being a Booking Agent, Talent Buyer, and Festival Producer
01:52:03
Micah Davidson is the founder and CEO of Charlotte, NC based Midwood Entertainment. His company has multiple divisions in the live concert production realm. Starting as a Booking Agency whose team of agents now represent over 20 artists, and growing to producing music festivals and representing music venues as Talent Buyers across the United States. Micah has booked and produced thousands of shows throughout his career, and that comes with a lot of experience for artists and people interested in getting a career on the business side of the industry.
In this conversation, we discuss his journey, being and becoming an agent, how to get a booking agent, how to get the attention of talent buyers and venues, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
22 Feb 2018
#074: Jason Davis - A Lifetime of Songwriting and Entrepreneurship
01:29:11
Jason Davis is a serial entrepreneur, A&R, and expert in artist development. He’s a co-founder and president of multiple companies including One One 7 Management, Radar Label Group, and Risen Records. He has worked with artists such as P. Diddy, Boyz II Men, Jay-Z, Dolly Parton, Lonestar, and many more. He wrote his first Billboard #1 single at 23 years old, which was a song called “Captured,” performed by Aaron Benward. In this episode, we talk about Jason’s journey in the music business and what it takes to be a songwriter at the highest level. From this journey, someone can learn many valuable lessons on how to get started as an artist, to having an amazing work ethic, how much you should be writing, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
26 Oct 2021
147: Does the Number of Social Media Followers, Streams, and Views Matter in 2021 & beyond for Musicians?
00:11:08
Does the number of followers you have on any of the social media platforms, or how many streams you get, or how many views you get matter? Kind of. But there is a whole lot more that goes into it than just that. Those are vanity metrics. In this video, I discuss what really matters for musicians when building a business.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
02 Nov 2021
#151: A More Inclusive & Equitable Music Industry from a Libertarian Perspective with Jakobi Bonner
01:15:00
In this episode, I was invited to be interviewed by a Music Business student, Jakobi Bonner, who saw me speak at Rollins College in Winter Park, FL. Jakobi interviewed me for his Master's thesis, where we speak about equity and diversity in the music business. What are the current issues that we need to address to be more inclusive as an industry, and what we can do to improve them? We talk about my experience in the business, how to succeed in the industry, and much more.
I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - https://www.makingitwithchrisg.com/aboutme
What's that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visithttps://tourette.org/.
26 Oct 2018
#087: Jade Driver - From Fangirl to Marking Her Favorite Artists and Entrepreneurial Success
01:05:17
Jade Driver is on of the founders of Crowd Surf, along with her business partner Cassie Petrey. Crowd Surf is a marketing company which also handles PR and artist management for artists. The company literally started while they were in college. They went from having Backstreet Boys posters on their walls, to now working with them as a client. Crowd Surf has offices in New York, LA, and Nashville with over 50 employees. In this episode, Jade shares her story along with lessons on how to get started and land a career in the music business. She also share some marketing and social media advice for musicians, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
25 Jan 2018
#070: Oliver Wood of the Wood Brothers - An Adventure with Musical Greats, Independence, and Creative Freedom
00:28:37
Oliver Wood is one of the founders of The Wood Brothers, along with his brother, Chris Wood. After several years on their own path, they discovered their musical bond and have been on a wonderful journey ever since their first release in 2006. On February 2nd, 2018,The Wood Brothers are releasing theirsixth album ‘One Drop of Truth,’ which dives headfirst into a deep wellspring of sounds, styles and influences. Whereas their previous outings have often followed a conceptual and sonic through-line, here the long-standing trio featuring brothers Oliver and Chris Wood along with Jano Rix treat each song as if it were its own short film. The plaintive, country-folk of the album’s opening track “River Takes The Town” gives way to the The Band-esque Americana soul of “Happiness Jones.” The stream of consciousness ballad “Strange As It Seems” floats on a cloud of ethereal beauty, standing in stark contrast to “Sky High”—a Saturday night barnburner built upon stinging slide guitar funk. “Seasick Emotions” is rife with emotional turmoil, yet “Sparkling Wine” is jaunty and carefree. The end result is undeniably The Wood Brothers’ most dynamic recording to date.
In this conversation, Oliver Wood discusses the new album, along with some stories of his mentor Tinsley Ellis, his father, and advice for aspiring musicians and songwriters. Oliver Wood has had such a wonderful career, and in this episodes he shares some of his stories and lessons from those adventures.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
05 Sep 2019
#089: Kelly Kapp - VP of Touring and Executive VP of House of Blues Entertainment Talent at Live Nation - 17 Years of Touring and Artist Development
01:37:17
Kelly Kapp is the VP of Touring and Executive VP of House of Blues Entertainment Talent at Live Nation. She is the first executive working in a dual role with both the Clubs & Theaters division and U.S. Concerts division, reporting to bothBob Roux and Ron Bension. Kapp has been with Live Nation for 17 years, where she started as a Project Manager for North American Concerts. One of her first major tours was Ozzfest, where she got to work with the team of former Live Nation touring VP, Jane Holeman, President at AGI and Agent, Marsha Vlasic, and Sharon Osbourne. In 2006, when Live Nation acquired House of Blues, Kelly Kapp became the first tour buyer working with Kevin Morrow. In this new dual role she books over 800 shows per year, and will now be able to develop artists from clubs and theaters to the next level of arenas and venues over 2,000 capacity.
In this conversation we discuss her story, being successful in the music business, touring, artist development, tools needed for a Talent Buyer and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp/Midnight Riot
01 Nov 2020
#117 Danielle Reiss - Music Publicist and Music Business College Student Gets Fired from her PR Job for Going to a Donald Trump Rally
01:08:06
Danielle Reiss is a Music Publicist and Music Business Masters student at the prestigious Berklee College of Music. She moved to Nashville, TN in 2016 to pursue her dream to work in the music industry with no job and no college lined up. Since then, she's been able to work numerous internships and gather experience in the industry. In September of 2020, she got a job at the Pop-Off Agency, and a few weeks later got fired for going to a rally for President Donald Trump. I'm excited to share her story and her journey through the music business.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
26 Dec 2020
#122: Benny Pough - Achieving Mastery: A 29 Year Major Record Label Career at the Highest Level to Entrepreneurship and New Adventures
01:05:46
Benny Pough is a legend in the Record Label world, having worked at the Executive Level for Def Jam Records, Epic Records, Roc Nation, and many more. He has delivered radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West, Travis Scott, Future, DJ Khaled, 21 Savage, and many more. In this conversation, we discuss Benny’s journey, lessons and philosophies for artists looking to work with major labels, how world events in 2020 have impacted the music industry, Entrepreneurship, spirituality, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
28 Sep 2021
#141: Finding a First Career in the Music Industry Working Concerts, Festivals & Tour Management
00:16:12
In this episode, I share some tips on how to get started working concerts and festivals. We go over some different positions, how to get your foot in the door, and some skills that will help someone stand out.
I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
08 Mar 2018
#076: Kevin Calabro - Co-Founder of Indie Record Label Royal Potato Family, and Founder of Calabro Music Media on Running an Independent Label, Artist Development and More.
01:12:42
The music industry is not a career, it’s a lifestyle. Kevin Calabro is a veteran of the business, whose passion for music connects everything he touches from the way he treats and works with his artists, to how fans experience listening to records. Along with Marco Benevento, he’s the co-founder for Independent Record Label, Royal Potato Family, and also runs the Artist Management and PR company, Calabro Music Media. He works with many amazing artists such as Living Colour, Marco Benevento, Chris Robinson Brotherhood, and many more. In this episode, we talk about the day to day of running an independent label, songwriting, advice for DIY musicians, his philosophy on touring, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
01 Feb 2022
#166: Tara Divina - Developing Your Artist Brand & Music Business Strategy
01:07:49
Tara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an organic fan base using authentic self-expression, and generate a sustainable income using all of their gifts.
Tara has worked with hundreds of musicians and dozens of record labels over 10+ years to generate tens of millions in digital music sales. She currently works with a small, exclusive selection of musicians, authors, and artists to help them reclaim their identity as creative artists, integrate it into their existing businesses, and build a following.
In this episode, we discuss branding, Spotify playlisting, engaging with people on social media, crowdfunding, and much more.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
03 Nov 2019
#095: Katie Zaccardi – Bringing a Wellness and Self-Care Approach to Artist Coaching and the Music Industry with a Focus on Mental Health
01:09:32
Kattie Zaccardi is a wellness and career coach that’s also an musician, songwriter, music industry professional, and certified yoga instructor. In her journey, she has been very open about her own experience with generalized anxiety disorder, which lead her to the discovery of the urgent need of having conversations around mental health and self-care within the music industry. Katie offers coaching that’s focused on self-care, mental wellness, but also traditional career coaching on how to successfully market yourself as an artist and build a career at being an artist. She also has her own podcast, The Out to Be Podcast, and is also the COO of Women Crush Music.
In this episode, we discuss some marketing tips for artist, her journey in the music industry, dealing with anxiety, tips for mental wellness and self-care, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Music: Emily Kopp
16 Nov 2021
#156: 5 Ways Local Bands Can Split Ticket Revenue or Money Made at the Door
00:08:36
Local artists often try to determine the fairest way to split the money made from local shows. Here are 5 different scenarios that local artists can use to split the ticket revenue made from presales, door sales, and online sales.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
05 Feb 2018
#071: Ron Richard - Owner of SimplePlay Presents and Talent Buyer at One Eyed Jacks in New Orleans - Artist Development Strategies from Years of Booking and Promoting Live Music
00:50:07
Ron Richard is the owner of New Orleans based Artist Development and Promotions company, SimplePlay Presents, and the Talent Buyer for One Eyed Jacks. In this episode, we cover how to become an artist manager, artist development, booking shows, the advance process, opening for national acts, and much more. Ron has been a concert promoter in New Orleans for over 10 years and has worked with all the major venues in the market. SimplePlay presents has become a major artist management company in the market that has worked with artists such as Big Freedia, Naughty Professor, Sweet Crude, and many more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
11 Jan 2021
#123: Ivan Vargas - Lessons from A Lifetime of Discipline & Sacrifice Through Music, TV, Film, and Commercials
03:18:31
Ivan Vargas is a Videographer and Animator whose journey has led him through the world of TV commercials, film, music, and sacrificing your dreams for family. He’s a man that always put his family first, and is even willing to put his dreams on hold. Ivan has had an amazing journey and tells some inspiring stories. His story is a total underdog story of someone that never gives up to make themselves a better human being by having an endless thirst for knowledge and self-development. From 208 to 2012 he worked with me at the Plaza Live in Orlando, FL as their Bar Manager, and has also helped me behind the scenes with many of my artists. This was such a fun conversation!
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
23 Jul 2020
#110: Ana Reina - Spiritual Educator and Artist Manager on Finding Your Purpose, Deep Meditation, and Finding the Right Manager
01:52:39
For many, one of the biggest questions we have in life is “what is my purpose?” Ana Reina is a Spiritual Educator, Artist Manager, and Music Business and Marketing Instructor. She has managed and guided artist's careers for over 15 years with a holistic approach. Ana has also been a music business and music marketing instructor at Full Sail University and LA Film School.
In this conversation, we talk about finding your purpose, deep meditation, and breathing techniques, finding the right manager to holistically guide your career, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
16 Jul 2020
#109: Luke Pierce of WORKS Entertainment and Promoter 101 on Building Artist Brands by Creating Communities, Content, and Digital Marketing
01:03:42
Building a powerful brand in today’s music business includes creative marketing strategies, recurring content, and building communities. Luke Pierce is one of the artist managers and the production manager for WORKS Entertainment, which works with Straight No Chaser, Home Free, Brass Against, Brian Culbertson, Brain Newman, John Mclaughlin, Lucky Chops, Morgan James, and Striking Matches. He’s also one of the hosts for the popular music industry touring podcast Promoter 101.
In this conversation we talk about ways to pivot during COVID-19, building communities, nurturing campaigns, what he looks for in artist management clients, digital marketing, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
11 Jan 2022
#162: Musicians Have the Blueprint to End Poverty
00:55:48
Musicians have the blueprint to end poverty. This episode is inspired from a talk I did for my final lecture I did for an Entertainment Finance course. It was part of a four week financial freedom series where students learned about the different economic schools, income producing assets, how to analyze stocks, Web 3.0, and finished with the musicians business blueprint. I believe the model that musicians, and really most of the music industry operate in, is a map on how we can build up the middle class, income class, and work towards ending poverty in America. This talk focuses on happiness, ownership, and education. I hope you enjoy!
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
22 Nov 2021
#157: Why WAX Blockchain is the BEST Place for Independent Musicians to Create NFT's
00:10:36
It's easy to create an NFT these days to sell your music, tickets to your shows, and pretty much any art or content you create. WAX is a platform with its own marketplace that makes it very easy for anybody to create and sell an NFT, and make a commission anytime that NFT is resold. In this episode, I share my thoughts on why I believe WAX Blockchain is the best platform for musicians.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
09 Apr 2020
#098: Rick Barker - Taking Your Independent Music Career to the Next Level Through Digital Marketing, Content Creation, and Building Relationships
01:10:24
Rick Barker is one of the leaders in the DIY Musician space. He is a phenomenal speaker, music business coach, mentor, digital marketer, and content creator. Rick has over 30 years of experience in the music industry having worked at the highest level in radio, with record labels, and artist management. He’s the former manager for Taylor Swift and a consultant for Sony Music. People call him the Gary Vee of the music business, because of the volume of content he shares online and the amount of impact he has on independent artists. His podcast, The Music Industry Blueprint, is one of the leading podcasts in the music business category, and he offers courses and resources to help independent musicians to get to the next level in their music career.
In this conversation, you’ll learn how Rick Barker got started in the music business, his philosophies on touring, coaching, songwriting, marketing, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
01 Mar 2018
#075: Rodney Hazard - Creating Beautiful Artistic Content and Building Powerful Relationships with Fellow Collaborators Through Social Media
01:10:22
Rodney Hazard is an Art Director, Producer, and DJ based in Brooklyn, NY. On February 23, 2018, he released his second album, Sain or Savage, which premiered on Noisey.com. Rodney was first introduced on the podcast by Mark Schaefer on Episode #073, where Mark spoke of Rodney as an example of creating very creative and exciting content with his videos and music on Instagram. Rodney has created many amazing projects to which he has contributed as a director, music producer, videographer, photographer, graphic designer, or a combo of them all. He’s someone that’s great example of a musicians expanding his creative talents, and applying them to create beautiful and powerful content, with very talented collaborators. In this episode, we discuss the value of collaborating with others, how Rodney reaches out to complete strangers via Instagram or Twitter DM for collaboration projects, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
21 Nov 2020
#118 Eva Alexiou-Reo - Owner, Booking Agent, and Artist Manager at FATA Booking on the State of the Industry, Working with an Agent, and Teaching Music Business
00:59:03
Eva Alexiou-Reo is the owner of FATA Booking since 1996, which is a booking agency and artist management company based in Philadelphia, PA. She’s also a Music Business Professor at Northern Vermont University and also thought for 7 years at Drexel University. In this conversation, we discuss her journey in the music business, mentors, teaching music business at the university level, the current state of the music industry during the COVID-19 pandemic, how artists can get an agent, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
09 Apr 2021
#130: Erin M. Jacobson - Music Publishing Deals & How to Become An Entertainment Attorney
01:08:21
Erin M. Jacobson is an internationally recognized attorney, experienced deal negotiator, and a seasoned advisor of intellectual property rights who protects musicians, songwriters, music publishers, and a wide variety of other music professionals.
Ms. Jacobson’s clients include Grammy and Emmy Award winners, legacy artists and catalogues, heirs and estates, and independent artists and companies. Ms. Jacobson regularly handles all types of agreements within the music industry, with an emphasis on music publishing, licensing, and catalogue acquisitions. In addition, she is one of the leading attorneys on copyright recapture and termination issues.
24 Apr 2020
#099: Ryan Murphy, of Huntsville Amphitheater and Venue Group, on Building Venues and Strong Communities with a Foundation of Punk Rock
01:38:28
Ryan Murphy is the President of Huntsville Venue Group and Head of Amphitheaters and Venues for Venue Group. His company is currently working with the city of Huntsville, AL to design, construct, and operate the Huntsville Amphitheater, an 8,000 seat venue. Prior to working with Venue Group, Ryan was the General Manager of St. Augustine Amphitheater and Director of Cultural Events Division for St. John’s County. He’s also the founder of St. Augustine’s Sing Out Loud Festival. Ryan has toured in Punk Rock bands, has promoted many concerts with a DIY philosophy, worked for a record label, organized festivals, and run one of the most prestigious Amphitheaters and venues in the United States.
In this episode, we talk about Ryan’s journey, the importance of running a venue that’s mindful of its local community, and stories from his adventures throughout his journey.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
27 Sep 2018
#083: Cheryl B. Engelhardt - Building, Managing and ROCKIN’ Your Email Subscribers for Musicians
01:10:10
Cheryl B. Engelhardt is a true pioneer in the world of DIY Musicians, and one the only or very few people that extensively talks about building and managing your email lists. In this episodes, she shares some amazing insight on creating a welcome series or welcome sequence for your email subscribers. Also, she shares some of the strategies she used for her crowdfunding campaign to raise over 5 figures on consistent basis with less than 2,000 subscribers. We discuss some amazing insight on the right time to start asking your audience for money, and when to start a crowdfunding campaign. The beauty of it all is that Cheryl is a fellow musician and songwriter at the core. She started her journey writing jingles and scores, and continues having a successful career in synch licensing. One of my favorite things about Cheryl is that she used the tools that have helped her with her career to teach other musicians on how they can do the same. She offers some amazing courses to teach you how to ROCK YOUR EMAIL LIST, writing a Perfect Pitch, and so much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
15 Apr 2021
#131: Dr. Corinne Devin - Becoming a More Confident and Authentic Public Speaker
00:59:47
Dr. Corinne Devin: US Navy Commander, Orthodontist, Motivational Speaker, World Traveler, and reigning International Ms. 2020. As a multi-passionate woman, she has learned to not only balance her passions but use them to make her a better officer. In this conversation, we discuss public speaking, and how becoming a better public speaker can help you be more confident, perform better at job interviews, pitching, and much more.
#093: Heather Mae – Making Pop Music Her Own Way with a Message to Empower, Inspire, and Make a Difference
01:22:15
Heather Mae is an award-winning singer-songwriter who is unfazed by what typical pop artist today is “supposed” to look like and how the typical pop artist is “supposed” to sound. She writes and performs beautiful pop music with lyrics about real topics that affect the average person. Heather is inspired by her own experiences and identifies – a queer, plus-size woman living with Bipolar Disorder. In this episode, we discuss her new album, body positivity and empowerment, mental disorders from Bipolar to Tourette’s, and alternative remedies for mental health. This has one of my favorite and most inspiring episodes so far.
This foundation lesson shares the basics to what we will be exploring over the next 12 weeks. Creating your content strategy, customer journey's and building your funnel, branding, business models, and much more.
There are some visuals in this episode. For the video version go to YouTube here.
Who Am I?
I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound?
I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
21 Oct 2021
#145: Phillip Stutts - Applying the Undefeated Marketing System That Won Over 1,400 Elections to the Music Industry
00:53:00
Phillip Stutts is the marketing mind behind winning over 1,400 elections from presidential races to congress, the senate, and many other elected positions. He developed a 5-step marketing system that can be applied to winning presidential elections to marketing fortune 200 companies to marketing independent musicians and small businesses. Stutts is the author of the Undefeated Marketing System and host of the Undefeated Marketing Podcast where he features some of the most brilliant marketers in the world.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
10 Jun 2021
#134: Cherele - An Independent Hip Hop Artist Using Creativity in Music & Business
01:10:43
Cherele is an Independent Hip Hop artist based in Atlanta, GA. Originally from Ft. Myers, FL she has taken her career into her own hands by using her creativity not just in her music but also in her business. Cherele has been involved in booking and promoting her own shows in very creative ways to being booked for tours and playing festivals such as Rolling Loud. She's a creative content creator that brings fun and unique branding into everything she does.
#068: Lennon Cihak - Building a Massive Network Through Writing for Blogs and How Musicians can Get Featured on Music Blogs
01:08:54
A common thing we always hear in the music industry, “it’s all about relationships.” I’ve always said that promoting shows is the ultimate gateway drug into the music business and building relationships because you get to work with venues, agents, managers, publicists, labels, and artists. However, promoting shows comes with huge risk. You could fall on your face, and lose a ton of money. Lennon Cihak is an example of being genuine, organized, and putting in really hard work can build a massive network. As of the release of this episode, he is a recent college grad from Full Sail University and is already build a powerful network through writing for blogs.
Lennon Cihak is a writer for EDM.com, Noiseporn, Magnetic Magazine, and Digital Music News. He’s also started his own blog EDMinaSoda, where he explores his writing covering other interests in the world of EDM. In this episode, you’ll learn about Lennon’s journey, how he organized his homework schedule so he could take on more projects, how to build genuine relationships, how to get write-ups on music blogs, and much more. Lennon is already doing some amazing things, and he hasn’t even scratched the surface of his potential. He’s approaching the music business with a positive attitude, hustle, and with kindness, and therefore, has built a great network.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
14 May 2020
#101: Andrew Duhon - Grammy Nominated Singer-Songwriter on Bringing Value to Your Audience and Learning How to Pivot with Alternative Revenue Streams
01:05:37
Andrew Duhon is a singer-songwriter based in New Orleans, LA. His second album, ‘The Moorings’, was Grammy Nominated for the best-engineered album. Duhon has been touring the United States and the UK for the last decade, starting completely DIY. Since COVID-19, he learned how to quickly pivot his business, and created alternative revenue streams through live streaming and Patreon, offering a new experience and value to his fans. In this conversation, we discuss how Andrew Duhon built relationships with people at venues while on tour to further expand his touring business, going on a vacation to the UK that lead to touring the country, how he’s built revenue streams with live streaming and Patreon, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
26 Mar 2021
#128: Mike Mauer - Building Your Music Marketing Arsenal And Learning How to Pivot And Build New Skills for the Music Industry During a Global Pandemic
01:56:29
Mike Mauer is the Head of Marketing for White Oak Music Hall in Houston, TX. With over a decade of music marketing experience and promoting some of the biggest festivals in the United States, Mike has a deep expertise and understanding of all things marketing and the music industry. In this conversation, we discuss many different marketing strategies and how people can build and develop new skills to prepare themselves for the future and next chapter of the music industry.
#125: Allison Ross - A Classical Musician Gone Rogue Living a Creative Life with Liberty
02:22:37
Allison Ross is a violin player and classical musician based in Kansas where she performs with several orchestras and symphonies. Since the COVID-19 pandemic musicians have faced many challenges, and Allison broke the silence when the restrictions from one of her orchestras made it so challenging to be an orchestra performer that she decided that it was better to not play at all. She is also a music professor, gives private lessons, and is a big advocate for independent musicians to have multiple streams of revenue. In this conversation, we discuss her story with her orchestra, side hustles, making a living as a classical musician, her involvement with the Libertarian Party of Kansas, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp/Midnight Riot
10 Nov 2021
#154: ASTROWORLD the Music Festival Disaster that Could've Been Prevented, Truth About Concert Security & Solutions
00:45:19
At ASTROWORLD, as of November 9, 2021, 8 people were reported dead, 11 experienced cardiac arrest, and over 300 people were injured, due to crowd surge, the potential of people getting stapped with needles with unknown substances, and people storming the entrances. This is a tragedy that could have and should have been prevented. In this episode, we cover a history of tragedies at concerts, the events of Astroworld, and solutions for the future.
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
25 Jan 2022
#164: How Do Shows Get Booked? The Booking Process from Avail to Announce (A MASTER CLASS)
00:45:21
How do shows get booked? Who decides what artist plays in what venue? Who the players in the game? This episode is about the entire booking process from receiving an artist's available date to announcing a show. A concert booking Masterclass!
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background - http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
09 Feb 2021
#126: Wesley David - A DIY Musician Experimenting with Different Marketing Strategies & Pivoting During a Global Pandemic
01:34:47
Wesley David is a Singer-Songwriter who in 2020 released his debut solo album “Never Late Than Better.” During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring consistently and made a name in the Piano Bar world where he took that experience from a traditional piano bar out onto the road, which can serve as a tour strategy to build higher-paid anchor dates around original shows for a DIY touring musician. In this conversation, we talk about the different marketing strategies Wesley used, his journey prior to the debut album, figuring out the right social media platforms for you, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp/Midnight Riot
28 May 2020
#103: Kendall Corso - Co-Founder and COO of Backline, A Holistic Approach to Mental Health for Touring and Festival Personnel
01:07:28
Kendall Corso is the Co-Founder and COO of Backline. A company focused on the mental health of the people working behind the scenes of tours and festivals. Backline offers many services from referrals for counseling, courses in meditation, yoga, nutrition, support groups, and much more. Kendall got her start in the music industry in the touring and festival world and has first hand witnessed the struggle with mental health and issues such as depression, addiction, anxiety, suicide, and more.
In this conversation, we talk about signs for mental health issues, getting help, how to have open talks with your leadership, and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
25 Oct 2021
146: Building a Powerful Music Industry Network - A Strategy I Call Artist ID
00:14:36
It's impossible to network with and meet everyone. You have to have the right strategy. Learn how to network with the right artists and professionals behind the scenes.
Get a FREE copy of the "Artist ID Spreadsheet" here. When you sign up, it'll lead you to a google doc. Create a copy or download the file: https://www.makingitwithchrisg.com/artistid
Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest promoters (Live Nation and AEG Presents) and independently. Here is more about my background -http://www.makingitwithchrisg.com/aboutme.
What's that sound? I have Tourette Syndrome, which is why you may hear a regular vocal sound. My producer calls it Jazz. I have quite a few tics and have had Tourette Syndrome since I was 6 years old. To learn more about Tourette's or support research for Tourette Syndrome, please visit https://tourette.org/.
29 Apr 2021
#133: Katie Zaccardi - Properly Launching Your Patreon or Next Album, Single, and Marketing Campaign
01:20:39
Katie Zaccardi is a singer-songwriter and music business coach that’s focused on helping women in the music industry build sustainable careers and multiply their income without stress and self-doubt. The last time she was on the show was episode #095, where we focused on mental health in the music industry, and especially for creative. In this episode, we go deep into an artist’s launch strategy for their next project whether that’s a Patreon page, new album, single, or just a marketing campaign in general.
#090: Emily Kopp - Working with Managers, Rebranding, Co-Writing, and Creating Art
01:03:05
Emily Kopp returns for a Round 2 on the podcast. Kopp is a singer-songwriter, musician, producer, world traveler, and badass human based in Nashville, TN. To hear about her back story and lessons from booking her first shows, playing cover gigs, writing for synch placements on commercials, and backpacking the world,listen here. Since the last episode, she has continued producing and writing music for commercials, has gone on tour with Kacey Musgraves, played Bonnaroo, started working with a new management company and is going to release a new EP under her new and rebranded project,Lowen, on October 25th. Her first single from the new EP, “Morning, Mourning” was released on August 1st of 2019.
In this episode, we discuss what it’s like to work with a management company, what artists should look for in a manger, making great art, co-writing with other people, rebranding herself, recent adventures, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Music: Emily Kopp
20 Aug 2020
#114: Lady J. Bookums - Empowering DIY Musicians with Skills in Digital Marketing, Live Performance, Artist Development, and Generating Revenue
01:00:55
Lady J. Bookums is a Digital Marketing and Music Business expert, who coaches artists and helps them develop skills in digital marketing, live performance, release strategies, building revenue streams, and much more. In this conversation, we dive into some digital marketing strategies as well as Lady J.’s story, tips on releasing music, promoting music, branding and much more.
Credits: Host: Chris Goyzueta Producer: Jason Trosclair Executive Producer: Making It Academy Music: Emily Kopp
26 Sep 2019
#092: Reid Martin – Creativity and Outside of the Box Thinking on Touring and Artist Development with an Artist Manager and Natural Born Entrepreneur
00:38:58
Reid Martin is the Founder and CEO of New Orleans based Artist Management company, MidCitizen. His experience from managing his own band, being on the road, managing a venue, managing artists, and his natural entrepreneurial spirit, has lead him to start one of New Orleans’ most respected artist management companies in MidCitezn. His company works with the legendary Big Freedia, Sweet Crude, Tank and the Bangas, The Suffers, Maggie Koerner, Naughty Professor, and many more.
In this episode, we discuss Reid’s journey to starting MidCitizen Entertainment, their company structure, what makes a good artist manager, touring strategies for artists, and when artists should play outside of their hometown or home region, being unique and thinking outside of the box, and much more.
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Music: Emily Kopp
30 Aug 2019
#088: Kristen Agee - Synch Licensing for TV and Film and Sound Design
01:22:05
Kristen Agee is a business owner, musician, composer, producer, and an all-around awesome person with great philosophies on the music business, relationships, kindness, and mentorship. She is the owner of 411 Music Group which focuses on music publishing, licensing, administration, and sound design. Agee secures global partnerships for 411 and oversees the creative and strategic business, and one of the most impressive about her, is that not only did she started as an artist/writer/composer, but she continues to make music and executive produces a number of the scores and custom work the company does for their clients in the film, television, and visual media space.
In this episode, we discuss synch licensing for TV and Film, what her company looks for in artists she pitches for synch opportunities, sound design and much more.
To learn more about Kristen Agee, please visithttps://www.411musicgroup.com/
Credits: Host: Chris G. Producer: Jason Trosclair Executive Producer: ONElive Creative Agency Music: Emily Kopp
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