M Path (Jess Collins)

Embark on a journey to elevate your marketing strategy with a roadmap that speaks to the soul of your entrepreneurial spirit. Discover the power of intention and clarity that comes with a 10-stage plan designed to grow with your business, crafted especially for empathic and sensitive entrepreneurs.

In this episode, I unravel the art of setting goals that resonate with your personal and professional aspirations while diving into the unique essence of your offerings. I also emphasise the meaningful engagement with your business plan, advocating for a living document as a constant, collaborative companion on your path to success.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered why your business feels off-track despite your hard work?

In this episode, I share my five essential rules of realignment that have been game-changers in my entrepreneurial journey. As I gear up for a five-day realignment challenge, I’ll share practical steps that not only boost sustainable revenue but also strengthen client relationships.

I'll explore the telltale signs of misalignment—like dwindling sales and creeping financial anxiety—and discuss why reconnecting with your core identity is crucial for success. Each session will focus on energising both your body and mind, offering insights and exercises that elevate your business approach.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever received a lead magnet that felt more like a bait-and-switch than a cherished gift? I share that frustration with you today as I unpack the transformation of lead magnets from mere email collection tools into invaluable gifts that resonate with the soul.

As a seasoned copywriter, I know the disappointment of shallow content all too well, and in this episode, I wholeheartedly oppose this norm. Together, we'll explore the essence of what makes a lead magnet effective and deeply meaningful—something that mirrors the expertise and passion you pour into your work, fostering genuine connections from the get-go.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What does it really mean to serve others, and how can we do it without burning ourselves out? In this final episode of the Autumn of Realignment series, I explore the fifth and final rule: serving. Over the past weeks, I’ve touched on energy, inspiration, action, and promotion. Now, it all comes together with serving—the practice that ties everything into a balanced and fulfilling life.

I dive into how true service isn’t just about giving to others—it starts with cultivating our own energy and grounding ourselves before we can genuinely help those around us. If you've ever felt drained from giving too much too soon, you’ll understand why self-care and boundaries are key to sustainable service. From serving your audience with valuable content to enriching your customers' experiences, and—perhaps most importantly—learning how to serve yourself, I share the layers of what it really means to live in service.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Continuing on from our previous episode, I share the next 5 strategic ways you can attract new customers. We explore the world of advertising, from the significance of investing in quality adverts that make an impact, to the importance of giving your adverts a clear job description.

I also talk candidly about potential pitfalls and benefits of advertising on various platforms including Google, Facebook, Instagram, print media and even podcasts.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

MPath is produced and managed by Urban Podcasts.

Learn how to succeed in the competitive photography industry without resorting to the overused social media and email marketing tactics. Instead, use strategies beyond simple promotion, price, and personal marketing.

In this episode, I share how you can captivate potential clients by weaving your journey into your professional work and forming lasting connections. I also discuss the crucial element of vulnerability in marketing, which can help you establish trust and set yourself apart from the rest.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As I looked at old photographs, I was amazed at my journey to where I am now. In this episode, I want to share that journey with you and explore the passage of the enigmatic rite of midlife, particularly from a woman's perspective.

This episode is about having the courage to pursue forgotten dreams and revive ambitions we set aside for practical reasons. I share personal stories while touching on topics like the gender pay gap and societal expectations that limit us, as I create a space for those brave souls who are transitioning from lucrative careers to vocations that are closer to their hearts, like a lawyer trading in briefs for shears and the freedom of a hairdresser's life.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As the marketing world hurtles toward a future brimming with AI-generated content, I find myself caught between the thrill of innovation and a yearning for the human touch that's always been the heart of great marketing.

In this episode, I'm navigating the anticipated dominance of artificial intelligence in content creation for 2024 while also shining a light on the increasingly valuable endorsements from micro-influencers. As a staunch advocate for genuine connections,

I'll also share insights into why staying true to the soul of marketing could still be your trump card in a landscape awash with ones and zeros. I also look into the electrifying realm of customer-generated content and the formidable rise of video marketing.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What if soulful marketing could transform your business and how you connect with your customers?

Join me as I celebrate a monumental milestone—one year of the M Path podcast and two years of the Empress membership. Reflecting on this inspiring journey, I explore the origins of Empress, designed as a sanctuary for creative entrepreneurs seeking authentic and meaningful marketing strategies.

I share seven key lessons from the Empress Practice that promise to help you connect deeply with your customers while operating from a place of authenticity and abundance.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever felt like you're on a hamster wheel, trading time for money in your creative business? Say goodbye to the grind as I share my ten game-changing strategies to transform your expertise into a blooming garden of passive income streams.

In this episode, I explore the practicalities of monetising your know-how into digital products, from the allure of Skillshare to the community spirit of Patreon. Discover how live donation Q&As can create an interactive and profitable experience and why crafting an online magazine or diving into the world of micro-groups might be your silent sales force.

Through my personal tales and insights, learn how you can craft a sustainable income that continues to reward you long after the paints dry and the camera stops rolling.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I invite you all into my lounge transformation journey. Discover how every design choice parallels running a business, from colours to furniture placement.

In this episode, I share lessons on taking your time, breaking down mammoth tasks into digestible chunks, and maintaining authenticity throughout. I'll unravel why telling your unique story should precede style and how it's okay, even necessary, to stumble and learn on this voyage.

It's completely acceptable to mix and match elements - Metallica with McFly or Scandinavian with opulence - in both the living room and your business venture. I'll guide you on creating a personal and reflective space showcasing your essence, whether your home or your own business.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ever feel like your daily actions aren't quite matching up with your bigger goals? In this episode of M Path, I dive into the idea of "aligned action" as part of my realignment framework. Coming off the back of some personal health challenges, I've been reflecting deeply on the importance of aligning our actions with our aspirations.

Today's focus? The third rule of realignment: action. But not just any action—it's about taking steps that actually move the needle toward what you truly want. Do you find yourself getting caught up in tasks that don’t seem to get you any closer to your dreams? It's time to take a hard look at that to-do list. Are you reacting to everyone else's demands or proactively working toward your own vision?

I'll explore how to perform an "action audit" to uncover where your time is really going. Is social media or client work derailing your progress? Learn how to set boundaries and focus on the actions that truly matter. And here's the twist: action doesn’t always have to be about hustle. Sometimes, the most important steps are the quiet moments of planning and creativity that set the stage for real growth.

By the end of this episode, you'll be inspired to map out three to five major goals and the steps needed to bring them to life.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered how to turn your creativity into a steady income stream, especially during those leaner summer months?

In this episode of M Path, I uncover the secrets to generating passive income in just 30 days. I'll break down the concept of passive income, making it approachable and scalable for soulful and empathic entrepreneurs. I'll introduce you to the Creativity Sanctuary, a transformative six-week intensive programme with live sessions, co-working time, and personal support designed to help you craft and launch your passive income offerings.

Whether you're a writer, a skincare brand, a florist, or a virtual assistant, this programme has something for you. Learn how to create digital products like e-books and video series, bundle physical products for added customer value, and develop courses and memberships for sustained income.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.

We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.

You’ll learn why it’s crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.

Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Have you ever wondered how to transform your creative passions into passive income streams?

In this episode, I introduce my upcoming Creativity Sanctuary, a transformative six-week mini-mind aimed at helping small business creatives launch their passive income projects. From crafting concise, impactful eBooks to strategising content for a monetisable YouTube channel, I'll share actionable tips to set you on the path to financial freedom.

I also explore the world of webinars, revealing how you can convert your expertise into an evergreen income stream without the hard sell. I'll touch on other lucrative passive income avenues, such as email marketing courses, challenges, and digital products.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Practical knowledge often trumps formal qualifications, and I've seen it firsthand throughout my career. Once, as a hospitality manager, I learned the actual value of leading from the front—whether it was handling a kitchen crisis or smoothing out customer service hiccups.

In this episode of M Path, I explore how real-world experience often overshadows academic accolades, featuring insights from fields like police work, marketing, and photography. By sharing compelling stories and personal experiences, I underline the importance of hands-on skills in fostering effective leadership and creative success.

I also explore the power of apprenticeships, highlighting my journey with a master astrologer and the invaluable practical insights I gained.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever felt like your content is falling flat, even when you poured your heart into it? In this episode, I share my six essential tips for creating emotionally resonant content that attracts your ideal customer and filters out those who could be a better fit.

Discover how to build your authority and establish yourself as the go-to expert, inspiring your audience to take action and move beyond social media noise.

Learn how being labelled "too much" can be a badge of honour, not a curse. I open up about my journey of embracing my true self—loud, intense, disruptive—and how that authenticity has drawn the right audience to me.

I'll share why owning your unique qualities, whether rough around the edges or deeply sensitive, can elevate your content from bland and borrowed to genuine and impactful. By presenting your true self, you build trust, ensure your content stands out, and activate meaningful engagement with your audience.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.

We’ll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.

You’ll learn why it’s crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.

Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Have you ever wondered how to transform a simple idea into a passive income stream?

In this episode, I unveil my six-stage process for creating passive income offerings. We'll start by brainstorming creative ideas that perfectly align with your brand and cater to your audience's needs. I'll share strategies to ensure your offerings are interconnected, fostering customer loyalty and repeat business. Next, we'll focus on narrowing down your concepts and crafting a compelling name that truly resonates with your target audience and embodies your brand’s vision.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Picture this: I'm out shoe shopping. Not exactly where you'd expect a business breakthrough, right?

But it was in that moment I landed a major contract. The secret? My key messages. This anecdote brings us to the heart of this episode, the power of key messages.

In this episode, we explore the process of creating authentic key messages that resonate with who you are at your core. I'm sharing my tried and tested strategies to create, refine and test these messages for maximum impact. But remember, it's not just about ticking boxes; it's about creating an authentic emotional connection.

In this episode I’ll be sharing what key messages are, how to create them, my simple MESSAGE formula and why it’s all about the GAFF.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

For nearly a decade, the pages of my journal have been privy to my most profound thoughts and emotions. This episode of M Path is an invitation into my world, where I share the immense power of journaling as a tool for self-reflection, emotional regulation and evoking creativity.

Depending on whether you choose freestyle writing or a prompt, journaling could be your gateway to that realm of possibilities. It's your safe space, a sanctuary where you can express yourself without fear or judgement. We will also explore how journaling can help you reconnect with your inner self, navigate life's highs and lows, and discover your true desires.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered why your palms sweat at checking your bank balance or why a windfall feels less like a blessing and more like an anxiety attack?

In this episode, I explore the intricate world of finance, sharing real-life stories of my clients' journeys. These stories will show you how they've reshaped their money mindsets and how you can do the same.

I also discuss the relationship between self-worth and salary and why making intentional financial decisions can be the most rewarding investment you'll ever make.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What if the secret to sustainable business growth is nurturing just a handful of high-value customer relationships? In this episode, I explore the transformative potential of the £10,000 customer.

Through my journey and real-life examples from my offerings, such as the Creativity Sanctuary and Empress, you'll learn how small initial purchases can evolve into significant investments, all through the magic of trust and positive experiences. 

I’ll explain the five crucial steps to turning casual buyers into loyal advocates championing your brand. From understanding the intimate details of your best customers' lives to creating tailored products that align with their broader goals, every strategy is designed to move them up the loyalty ladder. And it's not just about the sales; planning the next step ensures continuous engagement, turning satisfied customers into powerful referral engines.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered if your everyday skills could unlock freedom and transform your life?

In this episode of M Path, I explore the profound world of passive income through the wisdom and experiences of participants from my six-week creative sanctuary. We hear from Ali, who suggests starting small and teaching from personal experience, and Marie, who emphasises leveraging simple, everyday skills.

This episode will help you reflect on your true intentions for seeking passive income, whether for a better lifestyle, freedom to work from anywhere, or a lighter workload.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I remember the first time I realised my work felt hollow without passion — like a shell without the sea's roar.

In this 51st episode, I'm tackling your questions in a spontaneous Q&A, exploring the transformative power of passion in business. It's not all about the pounds and pence; it’s about the pulse of dedication that turns the gears of innovation and sustains us through the entrepreneurial journey.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Get ready to unlock the magic of a membership community and craft an experience that resonates with your audience.

Your journey starts with identifying the reason for your membership, its objectives, and the potential benefits for your members.

In this episode, we'll explore strategies to design a unique membership format, free from the cliches and cookie cutter existing models. We will also explore the fascinating world of membership marketing, where authenticity, sincerity and emotional connection are the order of the day. I'll also share my personal experience in creating my membership, Empress, giving you a first-hand account of what it's like to build a membership community and the lessons I've learned along the way.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Do you ever feel like you're constantly hustling, yet getting nowhere? In this episode of M Path, I expore the counterintuitive concept of "treading water" in business. While the world tells us that success comes from non-stop grinding, what if the secret to real progress is actually found in moments of stillness?

Inspired by leaders like Bill Gates and his famed “think weeks,” I explore the power of intentional pauses. Forget about busy holidays; this is about carving out space to disconnect, recharge, and reflect—away from the constant buzz of emails and social media. In a world where we can barely last six minutes without checking our phones, this episode challenges the notion that busyness equals productivity.

I also break down the idea of realignment, encouraging you to reassess your goals and routines, shed what no longer serves you, and step into a more purposeful way of working. From tech-free days to setting clear boundaries with clients, we offer actionable steps to help you embrace the clarity that comes from slowing down.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What do you want to achieve in 2025, and how are you planning to get there? In this episode, I reflect on the power of intention-setting and how defining clear goals can transform your business and personal life. As we close out 2024, I take a moment to share my own journey of evolution and growth, highlighting the importance of aligning business intentions with personal well-being.

I delve into the significance of mapping out where you want to be, not just in terms of revenue, but in life, relationships, and work-life balance. I walk you through the process of setting practical, measurable goals that are rooted in authenticity and purpose, and how to break down larger goals into actionable steps.

Additionally, I discuss how my own business journey in 2024 has shaped my vision for 2025, including the reimagining of my membership community, Empress. With exciting updates and new features, I share how focusing on a single clear vision for the future has allowed me to streamline and consolidate my offerings. Now, I invite you to reflect on your own journey and set your intentions for the year ahead.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Have you ever felt the well of your creativity run dry, leaving you staring blankly at a canvas or, worse, a spreadsheet? Fear not, as I guide you through rejuvenating your imaginative spirit with lessons drawn from my own quest to harness creativity at will.

In this episode, I share ten potent methods to keep your ideas flowing like a perpetual spring. Disconnect to reconnect - that's the mantra when stepping away from the digital clamour and into nature's embrace, a practice I swear by for refilling the creative reservoir. And these aren't one-off tricks; they're habits to infuse into your daily ritual, ensuring the muse never strays far.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Who says you can't mix business with soulful storytelling? In this episode, I share my trials and triumphs in content creation. I reveal how a solid plan can come to the rescue when life throws curveballs, proving that foresight in content planning does not suffocate creativity but gives it wings.

Packed with ten actionable tips, I share how striking the right chord between being sales-y and sincere can be a tightrope walk, but I'm here to guide you across with grace.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ever felt like your business is losing its soul? Like you're constantly putting on a show, instead of showing up as your authentic self? In this episode of M Path, I peel back the layers to uncover the essence and importance of vision and values in business. 

We explore how our values should be seen more than they're heard and how they should serve as our beacon and our signature essence. We'll delve into why creating a business that embodies your lifestyle and passions is essential rather than trying to fit into what you think your audience might desire. You'll discover how what gets under our skin can often reveal what we truly care about.

Whether you’re a business tycoon or just embarking on your entrepreneurial journey, this episode will provide you with a new perspective on vision, values and authenticity in business.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you uncomfortable with self-promotion? In this episode, I dive into the fourth rule of realignment: promotion—a topic that often gets a bad rap among creative entrepreneurs. Why does promoting your work feel so awkward, and how can you shift your mindset to embrace it? 

Building on previous discussions about energy, inspiration, and action, I’m now tackling the key to getting your work out there. I break down five essential insights on how to make peace with promotion, recognise its value, and use it to nurture relationships with both new and existing clients.

This isn't about being pushy—it's about authentically sharing your expertise and ensuring your audience knows what you offer.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Each one of us has come across an 'About' page on the internet that we instantly connected with, feeling as if we found a kindred spirit. This moment of authenticity is something that we all aspire to create.

In this episode, I'll be sharing how you can achieve this by being sincere and vulnerable. I'll discuss how a well-thought-out narrative can draw your audience closer and turn them into loyal customers. I'll reveal the secret to maintaining professional conciseness while still retaining the essence of who you are, crafting content that's not only about selling but telling the unique story that only you can tell.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Unlock the secrets to connecting with your true clientele as I unravel the myth of the 'ideal customer avatar' and introduce you to 'Clare.'

In this episode, I share stories and wisdom from my 'Contented' course to help you identify and attract the real, authentic customers you're meant to serve. Say goodbye to chasing after the perfect customer and hello to creating content that resonates deeply with the Clare's of your world.

You'll learn the power of targeted hashtags, the art of authentic interactions, and the magic of testimonials that strike a chord with your audience. It's not just a numbers game; it's about forging meaningful connections that help your business flourish. We'll reveal how polling and engaging with your customers can provide both qualitative and quantitative data that's pure gold for your marketing strategies.

This episode is a treasure trove of insights for anyone tired of cookie-cutter marketing approaches and eager to embrace the intricate reality of their customer base.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever opened your Instagram app and felt like you've stumbled into a digital maze? Do you think Instagram stories are just for casual updates? Think again!

In this episode, I share my secrets on how you can turn your Instagram into captivating mini brochures for your brand. I'll share how, by utilising Instagram stories, you can build genuine connections and bring your audience into your daily rhythm.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Having been on the receiving end of plagiarism more times than I care to recall, I've got a bone to pick with the copycats in the entrepreneurial world.

In this episode, I unpack the adverse effects of copying on credibility and how it can quash authentic leadership. I'll tell you about instances where my work was blatantly imitated and how it threatened the distinct identity of my business. But it’s not all doom and gloom. I'll also explore the merits of collaboration over copying and how to gracefully handle accusations of copying without resorting to defensiveness.

Authentic leadership is about carving your path rather than tracing someone else’s.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Is your About page doing its job? In this episode, I share my five critical stages of creating an About page that reflects your brand and genuinely resonates with your audience.

We start with Foundations, exploring your page’s objectives and who you're speaking to. In Messaging, I challenge you to consider whether your core values and brand story truly shine through. Then comes Seeking Skeletons. Are you willing to share the vulnerable parts of your journey to create authentic connections? In Differentiation, we explore whether your narrative genuinely resonates with your audience or is just a list of accolades. Finally, in Details, we question whether your storytelling is clear and engaging or is weighed down by unnecessary fluff.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What can you achieve in the final 33 days of 2024, and how can you use this time to set yourself up for success in the new year? In this episode, I reflect on the significance of these last days, encouraging listeners to see each day as an opportunity for intentional progress, rather than waiting for January 1st to make meaningful changes.

I introduce my membership community, Empress, and announce our December launch with two distinct approaches: a “14-day fire up” for those looking to start the new year with energy, and a “two-week wind down” for those who prefer a slower, reflective pace. I share the pressures and joys of the holiday season, sharing ways to balance year-end responsibilities with personal reflections and setting clear intentions for the coming year.

You are invited to think about your own goals and how to approach these last few days of 2024 with purpose, whether it’s building momentum for new projects or simply enjoying the festive season mindfully. Ultimately, I encourage you to embrace the opportunity to finish the year with authenticity and clarity.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Do you dread the idea of self-promotion? In this episode of M Path, I dive into the often uncomfortable but crucial world of self-promotion, especially for creative and empathic entrepreneurs. Many struggle with the thought that promoting themselves means being loud or boastful, but I’m here to challenge that notion and show you a more authentic path.

Through five key insights, I share how promotion can become a natural extension of your business, helping you reach the people who need your services the most. Whether it's refining your message, building stronger connections with existing clients, or finding promotion methods that fit your unique style.

I offer actionable advice on building a consistent promotion practice, exploring free avenues for visibility, and finding your personal approach to connecting with your audience.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Unlock the secret to a visually stunning Instagram grid that's as strategic as simple.

In this episode, I share the transformative power of the nine-grid strategy that encapsulates your brand's essence at first glance while giving you the upper hand over the constant pressure to produce on-the-fly content.

A well-planned feed is not just a visual treat, but a carefully choreographed balance of consistency and originality. And remember, behind-the-scenes content isn't just filler—it's the golden thread that weaves your brand's narrative.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Welcome to M Path, the podcast for meaningful marketing for soulful creatives. We are all taught to follow the same route, one of high growth and fast pace. But what if you wanted to take a different path? Or as we call it in my membership community, The Empress Practice.

I have all the badges of societal success, I followed the masses - the blueprint for societal success, but when you strip it all back, it was ego – working from the head space. I decided to do things differently – mindfully, authentically, ethically, intentionally. This is the essence of what I have named heart marketing.

I’m Jess Collins, The Feral Writer and Soulful Marketer. I’m an advocate for authentic entrepreneurs, soulful businesses, slow coaches and sensitive creatives. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling.

Every Thursday, I’ll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us. Join me in our quiet corner each week, pour a hot drink and give yourself and your business this time. Join my coterie of creativity and set your intention.

I’ll see you inside.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever uncovered a hidden treasure in the least expected place? That's what happened to me when I realised that the simple act of journaling could revolutionise the way I approached business strategy and personal growth.

In this episode of M Path, I share 10 powerful journaling prompts tailored to unlock the entrepreneurial spirit within you. Together, we'll explore the bedrock of your mission and unravel the emotional tapestry that connects you to your customers. Each prompt is a stepping stone towards ensuring that your professional journey aligns with your true intentions and resonates deeply with your aspirations.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered how a name can capture the very soul of a brand or a burlesque persona? In this episode, I weave through the vibrant corridors of creativity, where crafting a name becomes an intimate act of self-discovery and expression.

I share honest insights into the importance of letting a name organically reveal itself, much like how a business’s true identity can unfold over time. Alongside, I offer six golden tips to guide you in crafting an authentic name that speaks volumes, whether it's for the stage or the marketplace, a name that holds an echo of your vision and the unique essence you wish to project to the world.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Why do so many businesses fall into the trap of constant discounting, and what are the hidden consequences?

In this episode, I explore meaningful marketing strategies for empathic entrepreneurs. I share personal experiences highlighting the pitfalls of habitual sales tactics, which can condition customers always to expect discounts and erode trust and loyalty. Instead, I share my alternative approaches, like offering loyalty points that maintain value and foster long-term customer relationships.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Uncover the unique advantages of social media for artists. In this episode, I share how maintaining an engaging social media portfolio can attract potential buyers and keep them interested in your art.

Sharing your inspirations, creative process, and personal stories can help you build a deeper connection with your audience.

From homes to hotels and salons, social media can transform your art into a conversation piece, leading to natural promotion through customer shares.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

We’ve all heard of ChatGPT and its potential, but have you wondered if AI could replace human copywriters? Can AI capture the essence, emotion and authenticity that comes from a human heart?

In this episode, I explore the world of AI and share the results of an intriguing experiment I set pitting AI-generated copy against human-written content.

It’s worth noting, I'm not an expert on AI and this is very much an episode sharing my opinion and perspective on ChatGPT as a copywriter and soulful marketer.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I'll never forget that first taste of success when my humble home-baked cookies became a neighbourhood sensation; it wasn't just the sugar and spice that won hearts, but the stories each batch told. That's precisely the authenticity and emotional connection I aim to help you bring to your marketing in this episode.

Together, we'll navigate the heart space of creativity, uncovering how to blend the perfect mix of message, emotion, and clear calls to action to create marketing content that resonates deeply with your audience.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Mastering the art of passive income is a game-changer for creative entrepreneurs. It allows a way to grow sustainably and have the freedom to create a life that isn’t limited by the amount of hours you have in a day.

Through my journey from blending active and passive income streams to offering diverse products and courses, I've found a rhythm that creates the harmony between passion and profit. With the right balance of fully passive and part passive income streams, you too have the potential to unlock a revenue flow that works in sync with your creative endeavours.

The building blocks of passive income are all about planning and understanding your customer base. So, in this episode, I offer my tips on how you too can carve your path, plan ahead, research and find freedom with passive income.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Pause with me for a much-needed journey of self-discovery and soul success, which I've fondly termed the "August of Unravel". In this episode of M Path, we step back from the frantic pace of life and productivity and instead focus on understanding ourselves and our true purpose.

This episode is a treasure trove of self-reflection and enlightenment, allowing you to reconnect with your dream business and, more importantly, with yourself. You'll discover the profound power of creating intentional space and how, by unlocking the unique signature that sets you apart, you can explore your shadow and soul sides.

Think of this episode as a moment to release and to be more in tune with yourself and your unique path in the world. As we surrender and remove our attachments, we open ourselves to a world of new potential and soul success.

So, join me as together we embrace your authentic self and embark on a journey of self-discovery.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

It’s often a daunting task writing a marketing plan. But in this episode, I’m taking you on a 7-day journey explaining how by dedicating just 10 minutes each day, you can craft a soulful yet strategic roadmap for your business.

We’ll look at your current position, setting measurable goals and explore how you can examine the competition. By the end of the week, you'll have a clear and concise marketing plan that can help guide your business activities.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Seemingly mundane activities like swimming, running or dog-walking can unlock a universe of creativity within you. In this episode of M Path, I wanted to share my creative experience, revealing how I coax my imagination into the spotlight.

My inspiration is often found in the most unexpected corners, whether immersed in the ocean or sweating it out in the sauna. These aren't simply pastimes but sacred moments where inspiration comes alive. Running, journaling, dog-walking, or even astrology can serve as channels to tap into your inner wisdom. Each activity can become a wellspring of ideas, a way to be present, absorb the world around you, and unleash the creative energy that lies within you intrinsically.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered why we often become our own biggest obstacles? In this episode of M Path, I delve into the curious world of self-sabotage and its impact on our lives!

As we shift gears from a whirlwind 30-day challenge, it's time for a thoughtful exploration into self-defeating behaviours. With the insightful picks of members Corey and Kat leading us, this episode strikes a deep chord with the essence of autumn—a period for reflection and adjustment.

Discover five essential tips to identify and conquer self-sabotage, and learn the art of stillness, embracing moments of solitude to foster insight. By weaving together personal grounding practices like journaling and mindfulness, we set the stage for resilience, especially against those inevitable lows.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Do you know the power a name wields?

This episode of M Path is an exquisite blend of wisdom, tips and insights for entrepreneurs stuck in the maze of naming their business. I share my expertise in choosing the right name that reflects your brand's personality, meaning, and promise to your customers.

Remember, the name is not just a name; it's your first step towards creating a memorable brand identity.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Get ready to take your Instagram bio from bland to grand! In this episode, I spill the beans on six essential strategies to make your bio survive and thrive. Prepare to learn how to effectively communicate your core message and brand essence, making your audience feel something beyond a simple listing of services.

This episode also challenges you to scrutinize your existing Instagram bio. Does it echo your broader business goals? Can it be more customer-focused? I'm offering tips on aligning your bio with your business roadmap and optimising your messaging.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Unlock the power of authentic, courage-filled marketing that radiates from a place of truth and integrity. In this episode, I explore the seven crucial ways you can attract customers in a way that aligns seamlessly with your values, allowing you to harness your brand's uniqueness and connect courageously. 

I also look at why you should never underestimate the power of your existing customers, their potential to grow your business and how nurturing customer relationships is essential to your success.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Unlock the secrets to passive income for creative entrepreneurs and revolutionise your business model.

In this episode of M Path, I share the story behind "Contented," my most successful course, crafted in six weeks despite a busy home life. You'll uncover the unique formula that made Contented shine, including its semi-live structure that combines the best of self-paced learning and real-time interaction. I’ll share how cultivating a loyal customer base through unique and exceptional experiences can open doors for further upselling and cross-selling opportunities. 

By dedicating a week to immersive social media interaction, I share how maintaining constant availability to clients via platforms like Facebook drives immediate action and accountability. This fast-paced, action-oriented format ensures high completion rates and quick client acquisition.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ever found yourself wondering how to distil your brand's essence into a few powerful words? That's exactly what we're unwrapping in this episode, diving deep into the art of creating compelling, memorable taglines that not only define who you are and what you offer, but also evoke emotion and differentiate  your brand.

Whether you're running a membership community, a signature course, or simply want to communicate your brand essence, a compelling tagline can be the game-changer in cutting through the noise. I reveal my five tips on how to strike a balance between emotionally charged copy and cold, cliched words, ensuring your tagline stands out in a crowd. Courageous content that conveys the essence of your brand.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As I gazed upon the night sky, I wondered what if the stars held the blueprint to entrepreneurial prowess. This revelation led me down a path where astrology and business intertwine.

In this episode, I uncover the magic of new moons, particularly when they grace the 10th and 6th houses of our astrological charts, domains of career milestones and daily grind, respectively.

However, this episode isn't just about starry insights; it's a practical guide to navigating the often-turbulent waters of career transformation. Feel the raw, regenerative power of Pluto transits and learn to ride the wave of change they bring. I'll share how you can tackle the surprises that Uranus might throw into your path and reveal why the stern lessons of Saturn's transits could become your ultimate tool for achieving your long-term objectives.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered how harnessing cosmic energies could transform your business? In this episode, I share insights and strategies to attract abundance, focusing on the powerful Lionsgate portal. Learn how to shift your vibration, realign with your true desires, and manage your energy amidst the constant buzz of external stimuli.

My six practical tips for fostering abundance, especially during the challenges of Mercury Retrograde, emphasise the importance of grounding and nurturing your energy. Through affirmations and visualisations, I’ll share how you can manifest your desired outcomes.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Blogging is a brilliant way to attract people to your business. It can help those customers on your website to dig a little deeper into your brand and your expertise and give those who have never heard of you the opportunity to find you. 

In this episode of M Path, I share some practical tips and strategies that can help you gain visibility, establish yourself as an expert, and build loyalty among your audience through blogging.

Whether you are new to blogging or have been doing it for a while, I'll guide you in creating a successful blog. This includes crafting a clear strategy, producing relevant content, and using keywords effectively.

We will delve into the concept of meaningful marketing for creatives, emphasising the benefits of having a definitive blogging strategy. I'll also touch on the world of SEO, from using keywords and link-building to optimising visibility, to joining online communities to boost your blog's engagement. All done with authenticity and integrity and most importantly, consistency as that is the key when it comes to your blog.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you genuinely engaging or just stealing the spotlight on social media? In this episode, I explore the fine line between authentic connection and 'comment cocking'.

We also navigate the path of building trust and connection in relationships, highlighting the role of content as a tool to nurture these bonds. It's not always about sales, but about creating an atmosphere for your followers to truly understand your ethos.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

In this special episode of M Path, I’m celebrating a meaningful milestone: the birthday of The Feral Writer and opening up about my journey, sharing the origins of my brand, and reflecting on the life changes that led me here.

Back when I had a thriving marketing career and a line-up of high-profile clients, everything seemed perfect on the surface. But something was missing. I felt detached, and the endless push for growth didn’t align with my creative spirit. Everything changed when I became a mother, forcing me to confront questions about my purpose and identity. I ultimately walked away from it all, choosing authenticity over the “perfect” life. That leap sparked the creation of The Feral Writer, where I could help creatives find their true voices in a noisy world.

In the spirit of celebration, I’m offering ten exclusive gifts throughout the week—from popular course bundles and e-books to a brand-new offering in predictive astrology. Each day unveils new opportunities to engage with resources that support your creative journey.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

I once believed that a corner office and a six-figure salary were the epitome of success, only to find that my true joy sprang from the stillness of early mornings and the laughter shared with loved ones. That revelation has led me to a deeper understanding of what success really means, an understanding I'm eager to share with you.

In this episode, prepare to be inspired as I recount my transformation from a high-powered entrepreneur to a champion of soulful living. This journey has taught me that true accomplishment is not measured in the alignment of accolades but with our deepest values.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

How can you create content that truly connects with your audience? In this episode, I share the art of crafting authentic content that resonates with your audience on a deeper level. The conversation dives into how vulnerability and authenticity are crucial to forming genuine connections, and why so much content today falls flat due to lack of emotional depth.

I explain why being your true self, rather than trying to impress, is crucial for building lasting trust with your audience. I share the importance of storytelling, authenticity, and engaging from the heart, not from ego. With practical tips and examples, you’ll learn how to review your content and ask the right questions to ensure it comes from a genuine place.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Discover a world of business growth as I unlock 5 strategic ways to attract new customers. In this episode, I venture into the realm of content marketing, emphasising its cost-effectiveness, evolution and the significance of tuning it to your business needs.

Together, we explore the power clash of video and blogging while uncovering the art of relationship building within your industry. I also share the importance of crafting a compelling freebie and how you can authentically reach out to potential customers.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

MPath is produced and managed by Urban Podcasts.

Where does true inspiration come from, and how can it fuel your business success?

In today’s episode, I dive into rule number two of the Realignment Challenge: finding your creative spark. Inspiration is all around us, but how do we tap into it to create meaningful impact?

I share insights from my personal journey, including the launch of my new mastermind program, Maven—designed for ambitious women ready to elevate their businesses and amplify their creative potential. I explore how stepping outside your routine, embracing nature, and tuning into diverse experiences can ignite new ideas and push your business forward.

Discover why true creativity can’t be taught, but instead, unlocked. I’ll also explore how to guard against the pitfalls of imitation in a digital age, and why staying true to your voice is more important than ever.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

As entrepreneurs, getting caught up in the end-of-year rush is easy. Still, I'm here to guide you through ten creative approaches to keep your business momentum thriving without compromising your festive relaxation.

In this episode, I'll map out a gentle yet effective marketing roadmap and share practical content strategy tips to prime your business for the new year. From insightful steps for polishing your marketing plans, to conducting market research and refining your social media presence - embrace the season's calm to streamline systems and processes, ensuring a smooth customer experience as you launch into the upcoming months.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

In this episode, I explore the powerful connections between dance and business. From dealing with performance nerves to embracing imperfection, I share how the mindset of a dancer can be applied to running a successful creative business.

Learn how having a clear mission can drive your business, how mistakes can lead to growth, and why a strong support network is crucial. I also discuss the importance of embracing vulnerability, authenticity, and purpose—both in dance and in business.

With the right community behind you, success becomes inevitable.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced by Urban Podcasts.

Do you ever feel like you're drowning in endless to-do lists but getting nowhere? In this episode of M Path, I explore the power of intentionality and how it can transform the productivity of creative entrepreneurs. Are your daily tasks truly aligned with your long-term goals, or are they just keeping you busy without real results?

I challenge you to rethink your priorities, focusing on tasks that propel you forward instead of perpetuating inaction. From refining content strategies to re-evaluating commitments, I break down the importance of clear intentions in everything you do. I also share practical strategies for balancing creativity with productivity and how setting clear goals can unlock the path to financial success and more free time.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

How often have we seen marketing efforts that seem more focused on creating a mirage rather than genuinely connecting with the audience?

Authenticity is the cornerstone of my discussion on this episode of M Path, as we spotlight the concept of Copywriting Cazimi - an astrological term that signifies writing from the soul.

We explore how we can create copy that resonates with who you truly are, expressing your soul essence, rather than a fabricated identity. We also address the common pitfalls of projection and imitation in marketing, highlighting how such tactics may attract but not necessarily engage your audience. Ultimately, this episode is about expressing rather than impressing, coming as you are when it comes to your copy, communicating your identity and shining authentically through all that you say.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

When I first became a mother, I felt as though I was walking a high wire, juggling my creative business in one hand and my new role as a mother in the other. So, in this episode, I'm offering a candid look at my own journey, shedding light on how motherhood encouraged me to reevaluate my business and ultimately, reconnect with my creativity.

We'll navigate together through the myth of perfect balance and share strategies for carving out mental space to tap into our creative energy.

In the chaos of running a business and raising children, it's crucial to have a survival guide.. Drawing from my own experiences and lessons learned, I'm sharing ten practical tips that have helped me juggle this dual role, from remembering the story of Mr. Rose and making time for the children to embracing flexibility, adaptability, self-care and compassion.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Have you ever wondered if every pound you put into marketing truly works in favour of your business goals? Well, this week's episode is your treasure map to ensure your marketing budget is wisely crafted and perfectly aligned with your strategic objectives.

I unveil ten pivotal tips to help you scrutinise your current spending, carve out crystal-clear objectives for the year, and harmonise your budget with your revenue flow. I'm taking you beyond the basics—into a realm where every investment is not just an expenditure but a deliberate step towards your 2024 vision for your business and the personal milestones you want to achieve.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you tired of the same old, pushy marketing tactics that leave you feeling icky?

In this episode, I challenge traditional strategies and open a world where marketing meets empathy and integrity. I share my 10 transformative tips that will change how you view and execute marketing.

As creatives and empaths, we often struggle to find our place in the aggressive world of marketing, but who says it has to be a battlefield? By showing your true face and building personal connections, you can create a marketing strategy that feels as comfortable as chatting with an old friend. I'll explain why the noisy social media battleground isn't the only place to make your mark and how journaling could be your secret weapon for unearthing profound marketing insights.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

When a respected brand in the creative world undercut its message of support by asking artists for free work, it struck a resonant chord with me.

As a seasoned copywriter with a heart rooted in genuine storytelling, in the episode, I bring to light the often unnoticed connection between integrity and lasting achievement, all while offering guidance on aligning your actions with your values.

I share insights for anyone striving to embed honesty and integrity into their life's fabric, professionally and personally, while scrutinising the need for truthfulness, the repercussions of disingenuous conduct, and why owning up to our blunders is non-negotiable.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Feeling unqualified for your dream job? You’re not alone. I remember my journey of applying for a position that seemed beyond my reach and the subsequent challenges from a boss who aimed to chip away at my confidence.

In this episode of M Path, I dive into empathic entrepreneurship, shedding light on how criticism, competition, and hidden agendas can impact our mental well-being. Through personal stories and practical advice, I share the significance of recognising when criticism is rooted in someone else’s insecurities and the transformative power of surrounding ourselves with people who uplift and support us.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Prepare to discover how an away day can revolutionise your entrepreneurial journey, particularly if you're empathic and sensitive.

In this episode, I dive into the benefits of dedicating a day to stepping back, tuning out, and focusing solely on your business's creative and strategic aspects. I also explore the significance of research and analysis during your away day, guiding you to tap into your customers' desires whilst always maintaining sight of your unique vision. But it's not just about business – I discuss the importance of self-care and solitude in fostering creativity and productivity.

So, whether you're reshaping your offerings or simply taking a hiatus from the hustle and bustle, an away day can be a game changer.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Ah, that time of year again – Black Friday. This episode is all about maintaining your sanity and approaching the promotion commotion with strategy. As a marketer who has survived and coached many creative entrepreneurs through the roller coaster of Black Friday sales, I share the history of this crazy shopping frenzy, why it's a battlefield for small businesses and, most importantly, what you can do about it.

The competitive nature of Black Friday can be detrimental, but fear not, I've got your back! In this episode, I share my 5 survival strategies that will help keep your business afloat without sacrificing your sanity or resorting to damaging discounting tactics.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What if the universe was your secret ally, waiting to co-create your reality? What if you could harness the power of your feelings and intentions to manifest your dreams?

In this episode of M Path, we journey through the magic of manifestation, a tool that has transformed my life and business over the past 20 years. I reveal how I've used manifestation to attract the right people to my community, the clients I love working with and even manifesting my own creative coterie, such as attracting my brand photographer and designer, according to the frequency that I’m emitting.

I will share with you the exact steps and tools you can use to manifest your dreams into reality. We'll explore my personal experience with manifestation, I will guide you through visualisation techniques, intention setting, affirmationsand the importance of nurturing a gratitude practice. How to use manifestation in your marketing practice, in your business and in your day-to-day life. M Path listeners can also purchase my ebook on manifestation at a special price using the code MPATH.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

For many years, I felt isolated on my creative journey, struggling to connect with people who truly understood my passions and ambitions. That all changed when I discovered the power of the coterie, a close-knit group of independent spirits united by common ideals. They say that it takes a village to raise a child, well it’s not too dissimilar with a creative business either. The people around you make all of the difference and that support can be your superpower. 

In this episode, I want to share the transformative power of these amazing communities. We explore the importance of surrounding ourselves with understanding, supportive individuals who not only share our vision but bring their unique strengths and experiences to the table. We also delve into how coteries span across different industries, personally as well as professionally, emphasising the importance of connection for creative entrepreneurs.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

What does it mean to change from head-oriented marketing to heart marketing? How can authenticity, integrity and identity connect us to our audience in a more authentic and meaningful way?

Join me, Jess Collins, in our first M Path episode as I share my personal journey and experiences that led me to embrace the path of heart marketing.

We discuss the importance of intuition, intention, creation, expression and empowerment in creating marketing that resonates from the heart.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.

Are you ready to unearth the magic of authenticity in your marketing?

In this episode, we look at how the digital world has transformed the way we connect with audiences, shifting from an old-school, dictatorial approach to an authentic, people-focused one. 

I explore the problems with crafting a persona that isn't true to who you are, whilst embracing your imperfections for a more relatable marketing strategy that connects you to your customer.

You will discover the importance of understanding your audience and creating content that resonates with them, as well as cultivating relationships and providing value.

This is an episode full of insights and inspiration on how to stay true to yourself in marketing and in day-to-day life.

Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.

M Path is produced and managed by Urban Podcasts.