Is your business struggling to outrank your competitors? We can help! Get in touch with us today.

What you’ll learn

• How SEO can make a difference for your business.
• Why it’s important to approach your online presence strategically.
• When to reach out to an SEO firm to improve your online strategy.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/margaret-barrett-interview-seo-impact-and-getting-more-reviews-for-her-business/

Exploring Potential Pitfalls of Trendy Website Designs When It Comes to User Experience and SEO

In this episode, Jesse is joined by Web Designer Taylor Horn to take a closer look at some of the 2023 web design trends and their potential impact on user experience (UX) and SEO. Together, they explore the intersection of aesthetics and functionality, uncovering the roadblocks that may arise when embracing these cutting-edge design trends. From excessive animations to complex layouts, they discuss how these trends can inadvertently hinder UX and lead to SEO errors. Listeners will gain valuable knowledge and practical tips on how to navigate the evolving landscape of web design and optimize their websites for both users and search engines.

Whiskey-Fueled Insights for SEO Excellence and Online Impact

Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success!

What You'll Learn

• What impacts GBP rankings and how utilizing directories can significantly enhance online visibility
• Why it matters that Google indexes citation links is due to their pivotal role in backlinks
• How the significance of clear website intent aligns with your GBP is important for growth

Episode Transcript and Resources: https://www.localseotactics.com/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

SEO DC https://seodc.net/

Domination Simplified https://www.facebook.com/groups/4570697959622993

Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

We'll tackle two important SEO topics in this episode. Learn what it means to have a "mobile friendly" website, what a a responsive website is, and how to have a "mobile first" design approach to building your website.

We will also dig into what it takes to get your website secure using SSL security. Learn why both topics are extremely relevant to your SEO, and how implementing best practices for these areas will help your website search rankings!

YOU’LL LEARN

• What it means to have a "mobile friendly" website
• The difference between mobile friendly, responsive, and mobile first website approaches
• How to design a website with best practices for mobile usage in mind
• Why it’s important to design your website for mobile usage
• What is SSL security for your website
• Why is SSL security important for your website
• What will happen if you ignore Google’s SSL security warning

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode8

• How the COVID-19 pandemic is changing the way we interact with businesses online
• People are rapidly changing how they look for a business online
• Businesses are shifting to more online and website based communications
• Use tools like Zoom, Loom, and Google Hangouts to interact with customers in new ways
• Leverage video recordings and YouTube to enhance the content and purpose of your website

We're all familiar with the Google Map Pack, right?  Google map pack is the general term used to describe the location based results you see on a Google search results page, where it lists local businesses and identifies their location on a map with little place marker icons.  Well, if you want your business to get in front of new customers, you need to be ranking in the Google map pack!  In this episode we'll talk about how to determine which keywords will trigger that map pack to show up (not all will).  We'll also dig into how you can optimize your website for the keywords that trigger the map pack, to make sure you are showing up here for local searches!

• You need to be in the Google map pack if you want to be found for local search results on Google
• The Google map pack is group of businesses that appear in a box at the top of the search results page
• The map pack does not show up for every search term you want to target
• You need to find out which search terms the map pack is showing up for, and optimize for those keywords
• Find the qualifier and superlative keywords that you can add to your services to trigger the map pack to show up
• You need to have a Google My Business listing to show up in the Google map pack search results
• Be sure to do Google searches from multiple IP's and from multiple physical locations to understand the differences by location

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode29

We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voice mail. If you leave a voice mail we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out!

What you’ll learn

• What EAT is and what it's important to your rankings.
• How to gain EAT to improve your rankings.
• Where to begin developing EAT online to help your website.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-eat-and-how-does-it-impact-your-website-seo/

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly!

We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. 

What you'll learn:

• How to identify which metrics are right for your business.
• The crucial difference between vanity metrics and useful metrics.
• The importance of setting a metrics baseline

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/

If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt!

What you’ll learn

• GMB uses standard geographic measurements (county, state, city) to allow you to define your service area.
• How you list your service areas does not necessarily affect your SEO.
• Be truly representational of your service area. Don’t expand your zone beyond where you serve!
• Pick bigger cities to define your boundary to help your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/

What you’ll learn

• What schema is.
• How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines.
• How schema can help you to avoid website clutter and keyword stuffing.
• The importance of maintaining a tight, clean schema.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-1/

• In this episode, we interview Scott Hudgins of Core ID Services and Michael Takla of HackNotice about cybersecurity and corporate breaches.  A surprising amount of information can be purchased, shared, or just plain found on the so-called "dark web".  Bad actors can gain access to this information and compromise your company assets, including your website.  Scott and Michael are here to talk about CIA, a new service by Core ID Services, that helps companies to be proactive in the fight against cybersecurity, as well as share some simple and effective best practices that we can all improve upon!  BONUS - Core ID Services is giving away free 30 day trials to all Local SEO Tactics listeners!
   
  What You’ll Learn

  • Scott Hudgins with Core ID Services and Michael Takla of HackNotice discuss dark web threats
  • Core ID Services provides identity theft protection and cybersecurity services for businesses and individuals
  • Most corporate cybersecurity issues arise from third party vulnerabilities and breaches
  • Over 70% of breaches originate from credentials stolen from a third party
  • Employees that use corporate email addresses for personal account logins can be exposed
  • Being lazy and reusing credentials on multiple services can lead to breaches
  • Most security hacks are lazy, looking for the easy victim, and are not very sophisticated
  • Good security starts with basic personal best practices, like using a password manager app
  • If you know or think any of your account credentials are compromised, you should absolutely change your password
  • Core ID Services can proactively find your information on the dark web, so you can take fast action before you are compromised

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode4

Why Ongoing SEO Efforts Are Critical Even After Achieving Top Google Rankings

In this episode of Local SEO Tactics, Jesse Dolan is joined by Bob Brennan and Sue Ginsburg to discuss the critical importance of ongoing SEO efforts even after achieving top rankings on Google. The trio debunks the common misconception that once a website has reached the top of search engine results, SEO is no longer necessary. They explain why continuous optimization is vital to maintaining a competitive edge and driving traffic to a website, sharing insights and expert advice on staying up-to-date with best practices in the ever-evolving world of SEO.

What you'll learn:

• Why ongoing SEO efforts are crucial even after achieving top rankings on Google
• How search algorithms are constantly changing, and staying up-to-date with SEO best practices is essential for maintaining a competitive edge
• When to make adjustments to your SEO strategy to adapt to changes in the digital landscape and remain visible to potential customers

Questions about SEO? Ask us at www.localseotactics.com/questions  for a chance to have it answered on the show!

Transcript and resources: https://www.localseotactics.com/is-ongoing-seo-really-that-important-for-my-website/

Thank you for checking us out this last year, and we hope you'll join us in being excited for what's to come in 2022!

What you’ll learn

• Tips and tricks for increasing engagement on your website.
• Great, low-cost SEO tips for your business.
• Important elements of SEO for your consideration!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-top-5-episodes-of-2021/

Got questions? Visit us at localseotactics.com/questions and let us know! We’re available to provide answers, and if you leave us a voice message we use on the show, you could get a free Intrycks t-shirt. 

What you’ll learn:

• The importance of location pages to local SEO.
• How to use a quick Google search to identify cities and neighborhoods to target.
• Why your business type may affect the scope of your location pages.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/creating-city-and-neighborhood-location-pages-on-your-website/

Use category pages to boost the SEO on your website!  Category pages are very helpful for multiple reasons.  They are an easy way to produce content on your site, and attack specific keyword or phrases you're trying to rank for.  Category pages can boost your SEO by helping to group relevant web pages together, so Google can understand the products and services you provide and better match them up with the searchers intent.  This approach is also great for your actual human web visitors, too, since it gives them natural navigational hubs to learn more or explore your offerings further.  We'll walk you through some easy ideas and concepts, to help you get started making or improving your own category pages.

• Using category pages on your website to round up content on similar topics
• Improve your SEO and search engine rankings with category pages
• Begin by looking at the type of products and services you offer and put them into groups
• Come up with the category for each of these groups and create a category page
• On each category page you will list individual products and services in that group
• Create the category page with SEO in mind for keywords, URL, title, and h tags
• Link to the product and service pages from the category page
• Category pages can be listed in the main menu of your website or other prominent areas
• Category pages can have call to action (CTA) buttons and other traditional conversion features
• Treat the category page similar to a landing page because you want to match user intent and convert
• Putting FAQ's on a category page is an easy way to add more relevant content to the page
• Add links to the category page from any relevant individual pages, where it makes sense for visitors to follow
• Update category pages with new content and links when it's created to keep your category page fresh

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode36

The Role of Industry Knowledge in Local SEO Success

Jesse and Sue explore the crucial question of whether industry-specific knowledge is a decisive factor for success when choosing an SEO provider. They dive into the importance of understanding the language, audience, and search intent of your target market. They also share their insights on the advantages and disadvantages of having experience in a niche when it comes to local SEO strategy. They provide valuable advice and tips for choosing an SEO provider, whether they have niche experience or not.

What You'll Learn

What you'll learn:

• The importance of doing research of your own business in developing effective schema.
• How schema helps Google understand how to categorize your business and where to rank you.
• How to identify your services to create page-specific schema that is efficient and useful.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-2/

Google has released a new feature within Google My Business (GMB) called Offer Posts.

The new GMB offer posts are very similar to the traditional posts, but you can use them to post sales, discounts, promotions, or other special offers.  The new offer posts have some unique features like staring date and ending date, promo codes, and more!

We'll break down the features, and go over some best practices to leverage this new feature to help you improve SEO, gain rankings, and get more sales!

YOU'LL LEARN

• What is the "posts" feature in your Google My Business listing
• What is the new GMB offer posts feature
• How is an offer post different than a traditional post
• Where you'll find the GMB offer posts feature in your GMB listing
• How often you should put out new GMB posts
• How many words you can use in a GMB post
• What types of offer posts are having the best conversion rates
• How to construct a good offer within GMB offer posts
• How you can use keywords in your posts for SEO
• How to set starting and ending dates for your offer post
• Using promo codes in your offer post for eCommerce applications
• Using promo codes in your offer posts for non-eCommerce situations
• Benefits of using images with text overlays in your posts
• How to make a GMB offer post with a strong call to action (CTA)
• How to present a clear CTA for your offer with relatable context

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode19

Yes, it is possible to over optimize your website.  Too much of a good thing can get you in trouble with Google, and impact your search rankings in a big way.

In this episode we answer the question "what is over optimization", and break down some of the tactics and strategies you can use identify and avoid over optimizing your website.

YOU'LL LEARN

• How is it possible to over optimize your website?
• What it means to be over optimized on your website
• What is keyword stuffing
• How keyword stuffing can lead to website over optimization
• Developing your web pages for "user intent" and not just focusing on keywords
• How to fix and reformat an over optimized web page
• Mixing in keyword variations on your page to make it SEO friendly and user friendly
• Methods of reviewing your page to determine if it's too focused on specific keywords
• Google knows if you are writing your pages for rankings and not for humans to read
• Quality content and clear communications can get your pages ranked
• Consider the "user intent" on what your page is communicating

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode18

Got a question for the team? Let us know! Whether you’re a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know!

Thanks for checking us out, and enjoy the show.

What You’ll Learn

• The basics of what being a service area business means.
• Why some businesses may want to set up as a service area business.
• How to set up your GMB to hide your physical address.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

What Red Flags to Look for on Your Business Website

When it comes to your website, there are a few key indicators that show whether or not your site is in need of some serious SEO improvement. If you're noticing any of the following signs, it may be time to reach out to the professionals for help. In this episode, Jesse, Bob, and Sue meet with SEO expert TJ Elder to discuss the top SEO website mistakes.

What You'll Learn

• Why your website may be in need of SEO improvement
• How to look for SEO warning signs in your website's content
• When to hire an SEO professional for assistance

Got a question for the team? Let us know on our questions page! We're here to help.

Tips for Dealing with a Suspended Google Business Profile

Why Reviews Are a Key Part of Your Online Strategy

Got a question for the team? Let us know at localseotactics.com/question and let us know! We're here to help.

Thanks for watching!

What you’ll learn

• Whether large volumes of reviews can cause Google to negatively view your business.
• Why reviews are important for your business and SEO.
• What astroturfing is versus organic SEO efforts.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/is-there-a-limit-to-how-many-google-reviews-to-get-each-month/

If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show!

Listen today! And thank you for checking us out.

What you’ll learn

• What are the advantages of having a strong web presence?
• How to treat your website as a sales tool rather than an online brochure.
• Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

How SEO May Help Your Business Get Into the Google Knowledge Panel

SEO can help you get into the knowledge panel, but it's not the only factor that determines whether or not your business will appear there. Google looks at a variety of factors when deciding which knowledge panels to show. Bo

b, Sue, and Jesse talk about the knowledge panel and ways to leverage SEO to increase your chances of appearing there.

What You'll Learn

• Where to find the Google knowledge panel
•  Why SEO can impact the knowledge panel
• How you can increase your chances of getting your business into the knowledge panel

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. 

Thanks for checking us out, and enjoy the show!

https://www.localseotactics.com/what-is-the-knowledge-panel-and-does-seo-help-trigger-it/

Going Local for SEO to Dominate Your Market

SEO is an increasingly popular way for businesses to enhance their web traffic and turn visits into sales, but have you considered the importance of the emphasis on "local" in your SEO efforts? In this episode, Jesse explains why the "local" in Local SEO Tactics matters not just for us, but for our listeners as well! Get the most out of your business area through utilizing local SEO efforts!

Wondering how your website is currently doing for SEO? Use our free SEO audit tool to do a page-by-page analysis of your SEO and find room for improvement!

Thanks for watching, and enjoy the show!

What you’ll learn

• What makes local SEO different.
• Why it's key to use local SEO to dominate your business area.
• How to use google to do easy keyword research for your local market.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-local-seo/

As a business owner, there are some things that are better left to the experts. In this episode of Local SEO Tactics, Jesse and Sue sit down with the owner of SLA, Mike Hopper, to discuss online marketing for his business and the importance of hiring a team you can trust. Mike shares his experience starting his business and how he benefited from hiring an experienced marketing agency that understands SEO and other digital strategies.

What you'll learn:

• How digital marketing can help you grow your business
• What to look for when hiring a digital marketing agency
• When to hire someone vs when to do it yourself

Don't miss this episode as Mike provides valuable insights into digital marketing and how you can ensure the best outcomes with an experienced team. Want more helpful SEO tips and tricks? Subscribe to the Local SEO Tactics podcast and give us a review! Thanks for stopping by!

A key component to any marketing strategy is trackability.

One area that is often overlooked by local businesses is tracking the number of phone calls that come in.  This is a huge mistake!  However, it is pretty easy to solve with a call tracking software solution.

We'll break down the features and benefits of a good call tracking solution, and share the best practices that we've compiled over the years - both from using this technology ourselves, and with the hundreds of clients we've worked with.

It's surprisingly affordable, and the benefits are numerous!

YOU'LL LEARN

• Why you should use call tracking software
• What is call tracking software
• How to use call tracking and recording to measure your results
• How to establish a baseline of leads you're currently getting
• How to obtain a phone number for any area code
• Using tracking phone numbers to measure marketing campaigns
• Using tracking phone numbers to test market in specific cities
• How to use call recordings to train your sales and service teams
• How to increase your sales conversions using call recordings
• Best practices for efficient call reviewing as a manager or owner
• How to alert your team of new customer calls with "whispers"
• How to use call recordings to find new product or service opportunities
• Using call tracking software instead of a notepad when you're mobile
• How to leverage call data to develop call handling scripts or talking points

Thanks for Listening!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode11

Why Your Website May Be Hurting Your SEO Efforts

If your website is outdated, not optimized for search engines, or difficult to navigate, it could be hindering your SEO efforts. In this episode Jesse, Bob, and Sue discuss why your website is so important to your SEO success, and how to make sure it's working for you, not against you.

What You'll Learn

• Why your website is critical to your SEO success
• How an outdated or poorly designed website can hurt your SEO
• What you can do to make sure your website is helping, not hurting, your SEO efforts

If you’ve got questions about SEO or digital marketing, reach out to us today and let us know! Whether you’re sending us an email or giving us a call, we’d love to hear your questions and hopefully provide insights for you and other listeners. Thanks for checking us out, and enjoy the show!

www.localseotactics.com/you-should-have-a-functional-and-updated-website-to-leverage-seo/

This week we interview Nate Hirsch from FreeeUp.com, who teaches us how you can use freelancers to scale your company on a budget.  Nathan Hirsch is a 28 year old serial entrepreneur who is an expert in hiring online and building eCommerce businesses. He co-founded his first eCommerce company out of his dorm room in 2009  built it to sell over $25 million worth of product over 5 years.

While scaling, Nathan discovered the power of outsourcing and ended up building a remote army of freelancers.  In 2015, Nathan co-founded and became the CEO of FreeeUp, an online hiring marketplace that allows business owners fast access to a hand-picked network of top talent freelancers in eCommerce, digital marketing, web development, and much more who have already been vetted for skill, attitude, and communication.

Nate shares his story of entrepreneurship, delegation, and scaling a small business on a bootstrap budget.  Using freelancers to supplement your team can provide some great benefits to local business owners.  You can hire top quality individuals quickly, and instantly improve the talent on your team - often with higher skill sets and lower costs than if you were to hire local talent.  Learn how FreeUp only accepts the top 1% of all freelancers into it's pipeline, and how you can get started with a discount for being a Local SEO Tactics listener!

• How Nate Hirsch founded FreeeUp.com and grew it into a successful business that allows customers to hire top quality temporary freelancers
• Nate got his first taste of scaled success by selling niche baby products on Amazon when he was attending college at 20 years old
• As Nate tried to scale his business he encounter many struggles in how to hire talented people to join his team
• Growing your business and delegating your duties as a business owner are very difficult
• FreeeUp only allows the top 1% of all freelancers to join their network and perform work for FreeeUp.com customers
• Freelancers are all vetted on many levels, including skill, attitude, and communication
• Utilizing freelancers allows you to utilize top level talent for short term tasks or projects instead of hiring them and retaining them
• In a job market where hiring local talent is very tough, using freelancers is a great way to get talented team members
• It is important to set expectations on what type of talent you need and what type of talent you are hiring in a freelancer
• Focusing on your own hiring process and refining them will make sure you continually bring talented people that fit your needs
• You should delegate things that you are not good at or that you don't want to do
• Find specialists to execute these delegated duties for you so you can turn your weaknesses into strengths
• Get $25 OFF from FreeeUp.com for all Local SEO Tactics listeners

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode35

In this episode of the Local SEO Tactics Podcast, Keith Evans dives into crafting effective above-the-fold content. Above the fold is an important term that refers to the initial visible portion of any web page. It’s critical for web designers and marketers to create engaging content in this area if they want people to interact with their websites and take action.

What You'll Learn

• Why crafting above-the-fold content is so important
• What tools and techniques you can use to create effective website content
• How to test your above-the-fold content to maximize its effectiveness

Thanks for checking us out, and enjoy the show! If you’ve got questions about SEO and Digital Marketing, reach out for a chance to have your question answered on the show. 

For transcript, video, and show notes, go to https://www.localseotactics.com/killer-keith-conversion-crafting-above-the-fold-with-keith-evans/

Quick Tips for Quick SEO Results

If you have questions, hit us up at localseotactics.com/questions! We’re here to help.

Thanks for listening, and enjoy the show!

What You’ll Learn

• Why it’s important to identify what you want your website to accomplish before anything else.
• What you should look for in a developer’s portfolio to see if they’re a good fit for you.
• How factoring in your return on investment (ROI) may push you in one direction or another.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focused-web-designer-what-is-right-for-you/

Exploring the Impact of Google Reviews for Local SEO Ranking Factors

In this episode of the Local SEO Tactics podcast, we dive into the topic of Google reviews and their impact on local SEO ranking factors. Specifically, we examine whether having clusters of reviews on Google My Business is a red flag for Google, and how it may affect a business's visibility in local search results. Our expert guests share their insights and experiences, providing actionable tips and strategies for businesses to optimize their review profiles and improve their local SEO performance. Join us as we explore the critical role of Google reviews in local SEO, and how businesses can leverage this powerful tool to boost their online presence and attract more customers.

What You'll Learn

• How businesses can leverage Google reviews to improve their local SEO performance
• What are the red flags for Google when it comes to clusters of reviews on Google My Business
• Why having clusters of reviews on Google My Business can affect SEO rankings

Questions about SEO? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

Episode transcript: https://www.localseotactics.com/is-having-clusters-of-reviews-a-red-flag-for-google/

Free SEO Audit: https://www.localseotactics.com/free-seo-audit/

Maximizing Your Homepage's Potential with Key SEO Strategies to Implement First

In this episode of Local SEO Tactics, Jesse Dolan shares valuable insights on optimizing your website's homepage with effective SEO strategies. By highlighting the importance of your website's homepage in attracting organic traffic and retaining visitors, Jesse explains the key SEO tactics that businesses should implement first. From conducting a thorough keyword research to creating compelling H-tags and CTAs, this episode provides a comprehensive guide for businesses looking to enhance their online presence and improve their search engine rankings.

What You'll Learn

How to Check Your Website Page Speed for SEO

Google Lighthouse can help you measure and improve your website's page speed performance quickly and effectively. It provides detailed information to help you identify potential problems and find solutions to boost your loading times. In this episode, Jesse discusses the importance of page speed performance for SEO and how to use Google Lighthouse to rank higher online.

What you'll learn:

• Why page speed performance is important for SEO
• What Google Lighthouse is and how to use it to measure your website's page speed
• How you can optimize your website's pages for faster load times

Tune into the Local SEO Tactics Podcast to learn more about using SEO tools to improve your page speed performance and rank higher in the search engine results pages. Questions? Ask us at localseotactics.com/questions for a chance to have it answered on the show!

https://www.localseotactics.com/using-google-lighthouse-to-improve-your-page-speed-performance/

How to Master Google Business Profile Posting for SEO Success

Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practical guidance to leverage the power of Google Business Posts for maximum impact.

What You’ll Learn

• Why posting weekly on your Google Business Profile (GBP) can enhance your online visibility
• How you can craft a post for your business from creating a new post to repurposing content
• Where you can find opportunities for linking and adding keywords

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts.

Episode Transcript and Resources: https://www.localseotactics.com/google-business-posts-101-easily-create-weekly-gbp-updates/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Check out similar episodes:

• Episode 19 https://www.localseotactics.com/what-are-google-my-business-offer-posts-and-how-to-use-them-effectively/
• Episode 40 https://www.localseotactics.com/what-are-google-posts-and-how-to-use-them/
• Episode 42 https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/
• Episode 86 https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

• Use search operators to refine and manipulate the type of search results you are looking for
• There are dozens of individual search operator functions that you can use
• Simply type the search operators into Google, incorporating them into your Google search
• You can restrict search results to a single domain
• You can restrict search results to specific keywords or topics
• Use search operators for precise market research and competitor analysis

What you’ll learn

• Why having a Google My Business profile and generating reviews is a great way to improve your SEO.
• How to build relevancy and trust from Google.
• Where to turn for building legitimate backlinks to benefit your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/low-budget-seo-for-your-website-to-launch-your-new-business-online/

How Businesses Owners Can Help Achieve Their SEO Goals 

Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations.

What you'll learn

• Why it is important to map out your vision and goals
• What you should expect from your SEO company
• When to delegate your team to assit with SEO tasks

Got a question for the team? Let us know on our questions page! We're here to help.

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/what-is-the-business-owners-role-for-successful-seo-implementation/

Leveraging Transcriptions for Effortless Website Content Creation

In this episode of Local SEO Tactics, Jesse explores the use of audio and video recordings for creating SEO-friendly web content. Discover how transcriptions of these recordings can unlock valuable SEO potential, providing effortless website content creation and boosting your online visibility. Join us as we delve into practical tips and tactics for leveraging transcriptions to enhance your website's performance and drive organic traffic.

What You'll Learn

• How to use audio and video recordings in your SEO strategy for creating website content.
• Why using transcriptions is an effective method adding content to your website blog, newsletter, article.
• Different ways to optimize your recorded transcription to improve search engine visibility and attract organic traffic.

Thank you for watching! Be sure to subscribe to get real, actionable SEO advice from the pros. Video transcript and links: https://www.localseotactics.com/easily-create-website-content-with-transcriptions-from-your-audio-and-video-recordings/

• Ask a question: https://www.localseotactics.com/questions/
• Submit your website: https://www.localseotactics.com/kyle/
• FREE SEO Audit: https://www.localseotactics.com/free-seo-audit/

Exclusive Strategies For Maximizing Your SEO Content's Effectiveness

In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now!

What You’ll Learn

• Why you should personalize your AI-generated content for better engagement in 2024
• How to craft compelling titles, descriptions, and headers that resonate with both users and search engines.
• What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/

Resources:

• Free SEO Audit
• Ask us a Question
• 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You
• 98 Answering Your Website Schema Questions
• 136 Answering Your Questions About Schema
• 168 - Terry Samuels Answers Your Local Business Schema Questions
• Linkwhisper
• Zimmwriter
• Search Atlas
• seospringtraining.com
• salterrasite.com
• SpyFu

For this week we're talking about reviews again.  Specifically, we're talking about how to get even more reviews on your Google My Business listing.  Just being passive and asking a customer to leave a review, or contacting them a few days after the sales transaction is not enough.  You need to hold their hand, coach them, and even slightly pressure them to leave a review right then and there.  If you can accomplish this, you will outpace your competition, improve your Google rankings, and get more business fast!  Check it out!

What You'll Learn

• You need a Google My Business Listing in order to get reviews on Google
• Be up front and help walk a customer through how to immediately leave a review in person
• Some customers may have “technology shame”, not knowing how to leave a review and so they will not leave one
• Double the amount of reviews you are getting by being a little bit pushy and focused on getting reviews
• Getting more Google reviews can improve your visibility and search rankings

Visit the show page for all links and more information; https://www.localseotactics.com/getting-more-reviews-on-your-google-my-business-listing/

Maximizing Engagement and Trust through Google Business Profile Q&A

Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts.

What You’ll Learn

• Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable
• How businesses can optimize their GBP by providing accurate and detailed answers to common questions
• What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources:  https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/

FREE SEO AUDIT

Ask us a question

If you’re unsure of how to improve the SEO of your website, give our free SEO audit a try! This tool will help you identify ways you could be ranking better, and give you insights into improving your online presence.

Thanks for checking us out, and enjoy the show!

• Why ranking in both the map pack and SERP is important for driving business.
• How some types of businesses take greater advantage of map pack ranking than others.
• Why showing up more frequently is important for your business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/the-benefits-of-showing-up-in-both-the-map-pack-and-natural-organic-search/

If you've got questions about SEO or digital marketing, reach out to us today at localseotactics.com/questions and let us know! Whether you're sending us an email or giving us a call, we'd love to here your questions and hopefully provide insights for you and other listeners.

Thanks for checking us out, and enjoy the show!

• Pros and cons of paid ads.
• How organic SEO compares against paid ads on Google.
• Why SEO may provide better return in the long run.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-be-using-paid-ads-for-more-visibility-in-the-map-pack/

What you’ll learn

• Where the social profiles are located in the Knowledge Panel.
• Why your company will benefit by expanding its digital footprint.
• The steps to linking your social profiles to your Knowledge Panel.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-add-social-profiles-to-your-google-knowledge-panel/

Have you heard of or viewed the Google Questions and Answers area in your Google My Business listing?  This is an area you should be paying attention to!  Anyone with an active Google account can post a question about your business.  Additionally, anyone can also answer that question!  This is pretty cool, but also pretty scary from the standpoint of the business.  Learn how to monitor Google Q&A, how to answer questions in Google Maps via the Q&A area, and how to leverage this to enhance your online exposure.  Learn how to take control of the questions, how to have the best answers, and how to make sure your business content is in your own control.

• What is the Google Question & Answer feature in the Google My Business listing area
• Anybody with a Google account can ask a question about your business
• Anybody with a Google account can answer a question about your business
• It's possible for people outside of your business to provide price quotes and answer information about pricing
• There can be multiple answers to any question on Google Questions and Answers about your business
• If you are registered as the owner of the business, when you answer a question it is tagged with "Business Owner" so the public can distinguish your reply
• All answers can be upvoted and the answer with the most upvotes will be the answer that is shown for the question
• Make sure you monitor the questions that are being asked on your GMB so you can provide answers to them
• You can check to see if you have new questions by going through your GMB listing by clicking the "view in search" or "view in maps" links
• Leave answers as fast as possible to answer the customers questions and to be the first answer provided
• Upvote your own answers right away and ask others you know to upvote your answers too
• Ask your own questions so you can get the information you want up in the Q&A section
• You can answer your own questions too, to make it a very good FAQ type of area in your GMB

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode33

Insights from the Experts on Spotting and Avoiding Deceptive Marketing Tactics

In this episode, Jesse sits down with a SEO professional, Pete Kleinjan who runs his own agency, as they dive into the world of SEO gimmicks and scams. Together, they unveil valuable insights on how to discern deceptive tactics used in proposals, emails, and other marketing approaches. Gain expert advice on how to ensure the legitimacy of your marketing agency and safeguard your business from falling prey to questionable SEO practices.

What You’ll Learn

• What to look for to identify SEO scams and deceptive tactics in proposals, emails, and marketing communications.
• Why it's crucial to distinguish between legitimate SEO practices and questionable approaches.
• How to safeguard your business and make informed decisions when choosing SEO services.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-spot-seo-gimmicks-and-scams-interview-with-seo-expert-pete-kleinjan/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Website speed is a ranking factor, for Google.  It's official, Google has confirmed it!  So, if you're not paying attention to how fast your website is, then you're completely ignoring something that can easily help your Google rankings!  In this episode we dig into what can cause your website to slow down, how to test the speed of your website, how to identify exactly how long each element of your website takes to load, and best practices you can implement to maintain a fast website today, as well as into the future.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode31

Check this episode out today to learn more about our company and how our client-focused approach to business can help you!

What you’ll learn

• The importance of keeping up with trends in marketing. 
• What you can do to identify your company’s identity.
• Why keeping your website updated is great for business.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode-100-from-podcast-listener-to-podcast-contributor-interview-with-sue-ginsburg/

Thank you for listening!

What you’ll learn

• How does the new page experience affect your page and ranking
• Why it's important to pay attention to the new criteria for ranking
• What you can do to prepare for the change

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/breaking-down-the-google-page-experience-update-and-what-it-means-for-your-website/

Also, there is still time to get questions in for an upcoming interview with Schema expert Terry Samuels! Don't miss this opportunity to pick the brain of an expert. Whether you're asking something advanced or simply want to know more beginner-level answers, the field is open for questions. 

Thanks for checking us out, and enjoy the show!

What you’ll learn

• How to identify broken links.
• What to do to reroute link paths to repair broken links and keep traffic flowing!
• Why dead links can negatively impact your bounce rate and search engine ranking!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/dead-links-how-to-fix-a-broken-link-on-your-website/

Curious about your own website SEO? Don’t forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what’s working and what could use some help.

Thanks for checking us out, and enjoy the show!

What You’ll Learn

• How to utilize a blog section on your website for SEO.
• Ways to use your blog for SEO that you may not have considered.
• Why continually creating content is valuable for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

How to Uncover and Optimize Your GMB Website for SEO Success

Ever wondered if there was a big difference between a customized WordPress site over easier web design sites like Squarespace, Wix or Duda? In this episode, Jesse and Sue deliver answers to help you better understand the difference in terms of SEO abilities between WordPress and others. 

Got a question for the team? Head to our questions page! We love helping out listeners out, and if you leave us a voicemail we use on the show, we will send you a free Intrycks t-shirt! 

And don't forget to take advantage of our FREE SEO audit tool to help you find room for improvement on your website!

What you’ll learn

• How WordPress can be better customized for SEO purposes.
• Why it's important to recognize the difference in SEO capability between different platforms.
• What you can do to improve your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-swithing-to-wordpress-from-wix-squarespace-or-duda-affect-your-seo/

Thanks for checking us out, and enjoy the show!

What you’ll learn

• What approaches to take to rank in neighboring suburbs.
• Why it may be a difficult proposition, but not impossible!
• What benefits there may be to ranking in other suburbs.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-rank-your-gmb-in-other-suburbs/

• What people are doing to make sure their businesses stay open and active
• How to let everyone know you are open for business still
• How to better communicate with customers about your business and status
• Opportunities with social media and digital communications
• Position your brand to survive the coronavirus pandemic

Essential Keyword Strategies for Niche Market SEO Success

Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape.

What You’ll Learn

• How to uncover optimal keywords for your website, even in niche markets with low volume
• Why choosing certain keywords that align with your business offerings can increase conversion rates
• Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers

Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Related Epsiodes:

• Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website
• Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools
• Episode 68: How to Do Keyword Research for SEO Content Writing
• Episode 121: Should I Focus on High Volume Keywords for My SEO
• Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

What You'll Learn

• Get 10% off the Ditty Ticker Bundle from Metaphor Creations using the code “intrycksditty”
• Website hosting makes a difference in your website speed, especially for WordPress websites
• Using a Content Delivery Network to speed up your website
• CDN stands for Content Delivery Network

Visit the show page for all links and for more information; https://www.localseotactics.com/improving-website-speed-for-wordpress-part-1-interview-with-joe-anderson/

Got questions for our SEO team? Let us know! We’re here to help. Visit us at localseotactics.com/questions to learn more! 

Thanks for checking us out.

What You’ll Learn

• Why it’s helpful to embed a map from Google on your webpage.
• How to use Google to create driving directions and get easy copy and paste links.
• What sort of signals this can send to Google to improve your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/using-driving-directions-to-improve-seo-and-conversion-rates/

What you’ll learn

• The importance of your GMB to being found online.
• How the click of a button on your GMB can make a powerful addition to your online presence.
• How even if you already have a website, your GMB website can make a difference.
   

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

• Why it's important to understand your digital competition versus your historical competition
• How to search on desktop and mobile search to find out who your primary competitors are
• Look for competition who is dominant in the map pack
• Choosing your GMB category is very important for your visibility
• You can also choose multiple subcategories for your business too
• Learn how to view which categories your competition is using for their GMB
• When you look at a GMB you only see one of the several categories the business may have listed

https://www.localseotactics.com/discover-what-google-my-business-categories-your-top-competitors-are-using/

• You'll learn what bounce rate is, and how it affects your business.
• How to use Google Analytics to see your website performance and address problem areas
• The importance of open lines of communication and a strong call to action in converting clicks to customers.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

How Geographic Location and More May Impact an SEO Audit

Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy!

Thanks for checking us out, and enjoy the show.

What you’ll learn

• What could factor into desktop versus mobile differences.
• Why it's important to account for geolocation and more when auditing your SEO.
• How tools like BrightLocal can help you to gauge your SEO more effectively.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/

Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn

In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun.

What You’ll Learn

• Why using automated link building techniques like GSA can enhance impact, ultimately maximizing SEO results
• How sharing profiles and generating user-generated signals can contribute to improved search engine visibility and overall online presence
• What cost-effective strategies can help SEO professionals and business owners succeed in an ever-evolving digital landscape

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

SEO DC https://seodc.net/

Domination Simplified https://www.facebook.com/groups/4570697959622993

Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Why a Co-Working Space may impact your Google Business Profile (GBP) SEO

With the recent influx of remote or home-based businesses, the question of using a virtual office address to set up a business profile listing on Google has come up more often. Location plays a big part in your Google Business Profile (GBP) and if you are working in a co-working space your SEO may be affected. In this episode, Jesse, Bob, and Sue discuss whether or not this is a viable option, and if so, what the best practices are.

What you'll learn in this episode:

• What you should do if you work remotely or from home to ensure your Google Business Profile is not impacted
• How other businesses in a co-working space can affect your SEO
• Why Google may hide or flag a virtual office listing and the alternatives

Got a question for the team? Let us know on our questions page! We're here to help.

Thanks for stopping by!

Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive.

Check out this episode today! Thanks for listening.

What you’ll learn

• The importance of taking notice when an algorithm update happens!
• Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update.
• How long after an algorithm update do you want to wait before reacting to changes?

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for “enough” GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it’s incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO. 

Whether it’s big or small, if you have a question, we’d love to hear it! Visit us at https://www.localseotactics.com/questions/ to leave us a question!

What you’ll learn

• Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking.
• How using an automated review platform can make your job much easier.
• Why keeping yourself ahead of your competitors with reviews is important!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-stop-getting-reviews-for-my-gmb-after-i-hit-my-target-number/

How to Determine What Type of Website You Need For Your Business

A business's website serves many functions and needs a platform that can accommodate those needs. When building a website you may be trying to decide whether or not you need a custom-coded website or a WordPress website. In this episode, Jesse, Bob, and Sue discuss the pros and cons of a custom-built website and who needs one VS a WordPress website.

What You'll Learn

• What the difference between a custom and non-custom website is
• How SEO and cost should impact your decision when choosing a platform
• Why you may need a custom website instead of a WordPress website

How to Focus the Keywords on Your Webpage to User Intent

If you're in need of tips on how to optimize your website page-by-page, this episode is for you! In this solo episode, Jesse discusses the need to optimize your pages for intent, including what you want to be found for and what search terms you know potential clients will use to search for your product or industry. Using this knowledge, you'll be able to easily up the SEO game on every aspect of your website and get a leg up on your competitors.

Do you find you get great value out of Local SEO Tactics? Give us a review on the platform of your choice! It helps us out and is greatly appreciated!

Thanks for checking us out.

What you’ll learn

• How to identify the intent of your page.
• Why it's important to have page-by-page focus.
• What parts of your webpage require special attention.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/on-page-optimization-tips-for-seo-success/

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode3

How Often Should You Change Your Targeted Keywords?

Whether you have a business with seasonal business flows or perhaps are looking to change up your services, the question of how often to update or change your GBP keywords may come up. In this episode, Jesse, Bob, and Sue discuss whether or not you should be updating your GBP seasonally to reflect business trends, or whether it's best to keep consistent with your keywords and messaging throughout the year!

Got a question for the team? We can help! Visit us at localseotactics.com/questions and let us know! We're here to help.

Thanks for checking us out.

What you’ll learn

• Why it may be best to target even seasonal keywords year round.
• What to consider for ranking your GBP.
• How important reviews are to your GBP.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/frequently-changing-your-gbp-description-to-target-new-keywords/

In this episode we kick off our second season with one of the most important topics for local SEO...Google My Business.  Specifically, we're talking about the Google Posts feature within your GMB listing (Google My Business listing).  There are four primary post types, at the time of this recording at least!  Those are Google Update Posts, Google Offer Posts, Google Even Posts, and Google Product Posts.  We will explore what each one should be used for, the best practices for each, and what using them properly will do for your business and local exposure online. We will also talk about the new domain name and home for the Local SEO Tactics show!

• New domain name and home for the show at localseotactics.com
• What are the four main areas and types of Google Posts
• How to use Google Update Posts
• How to use Google Event Posts
• How to use Google Offer Posts
• How to use Google Product Posts

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode40

What you’ll learn

• How moving your website to a large-scale server can provide benefits to your website and company.
• What important aspects to keep in mind when migrating your website to a new host.
• Why your website is not one of the places you want to cut corners on your business expenditures.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-protect-against-a-resentful-web-host-sabotaging-my-website-when-i-switch-hosting-companies/

PageOptimizer Pro *Use promo code LOCALSEOTACTICS to get 15% off!

Insights from Examining Listener's Website for SEO Enhancement 

In this episode, Jesse teams up with Kyle Roof to conduct an in-depth review of a website submitted by a listener, focusing on crucial aspects that can enhance its search engine optimization (SEO) strategies. Join the conversation as they provide actionable insights and recommendations, guided by Kyle's expertise in SEO, to help listeners understand key areas of improvement for their own websites.

What You’ll Learn

• How to optimize on-page elements to enhance search engine visibility
• What common SEO pitfalls might be holding back your website's performance
• Why content structure, keyword usage, and meta details are significant in SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts.

Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: 

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Episode 70: https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/

Episode 69: https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-pageoptimizer-pro/

Page Optimizer Pro: https://www.pageoptimizer.pro/

Bob, Sue and Jesse get together to discuss the matter of Schema. What is schema? How does it impact your SEO? And how do we as an SEO firm help our clients improve their schema and their online rankings? This episode will help you better understand Schema, how it works behind the scenes to help your website, and how you can take advantage of it.

Got a question for the team? Head to our questions page at localseotactics.com/questions to let us know!

What you’ll learn

• How Schema is an easy to overlook feature that can give you a big boost.
• What pages to consider when applying Schema.
• Why Schema can give you the edge over your competitors’ websites.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-schema-and-why-is-it-so-important/

• There are dozens of reputable tools you can find online to help optimize your website
• Use our free SEO audit to check your web page for optimization on specific keywords
• Make sure any SEO audit tool you choose looks at domain issues, keyword optimization, and image analysis
• Use the Google Structured Data Testing Tool to check your web page schema markup
• Check the speed of your web pages for loading times and find what elements may be slowing it down

Do you have questions for the team? Visit us at localseotactics.com/questions and let us know! We're here to help.

Thanks for listening!

What you’ll learn

• Why a national campaign may miss a local audience.
• How having a local team in place can increase visibility for your message.
• Why a local SEO focus can benefit even your large business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-local-seo-help-large-companies-who-typically-focus-on-national-branding-campaigns/

Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher!

If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line!

Thanks for checking us out, and enjoy the show.

What you’ll learn

• How to use CTR to affect rankings
• Why it can be important to move quickly in SEO.
• How paid advertising and more can help with generating web traffic for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/