Listing Agent Lifestyle - Real Estate Marketing (Dean Jackson - GoGoAgent.com)
Explore every episode of Listing Agent Lifestyle - Real Estate Marketing
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| 04 May 2019 | Ep074: The Self Milking Cow with Frank Kern | 00:51:49 | |
Today on the Listing Agent Lifestyle podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’. We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’. They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm. The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk. I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it’s not work. That's a limiting belief, and you’ll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture. We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I’ll be back next week and we'll continue with our regularly scheduled programming. In the meantime, enjoy this one. I think you're really going to get a lot out of it.
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| 29 Jun 2019 | Ep080: The Best Real Estate Marketing Ideas | 01:00:49 | |
Today on the Listing Agent Lifestyle podcast we're starting a series that will run through the summer called 10 Money Getting Ideas For Your Real Estate Business. These sessions are from a live mastermind workshop I did, and as I shared, it was on the anniversary of my 25th year being in real estate, and I was obsessed with real estate marketing. We talked about some of the most impactful ideas I've developed, discovered, and been part of over those 25 years, and you're going to really get a lot out of this series. Let's get started with session number one.
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| 27 Apr 2018 | Ep023: Chris Knox | 01:16:13 | |
Today on the Listing Agent Lifestyle Podcast we're talking with Chris Knox, born and raised in northern California’s Silicon Valley. He’s worked there for many years, in a market that’s very sophisticated. He's got a really great business, and today we talked through a couple of big opportunities he has. Right now, 100% of his business is coming from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him. Then we talked about getting listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it’s common to have named communities, and how easy it is to pick an area that’s very specific. But we walked through how he could do that in an area that really doesn’t have such easily defined characteristics and I think we came up with a great solution. So two things we focused on in this episode. The after-unit, and getting as many orchestrated referrals as we can, and getting listings. You're going to enjoy, and get a lot out of both of these topics.
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| 05 Mar 2023 | Ep177: Building a Listing-Focused Business with Kristin Meyer | 00:58:00 | |
Today on the Listing Agent Lifestyle podcast, we’re talking with Kristin Meyer about the Listing Agent Lifestyle elements that can best amplify her business. Mom of four, and an entrepreneur at heart, Kristin has run a number of at-home businesses but has always wanted to become a realtor. Choosing to get her license late in 2019, she’s now up and running after a pandemic pause. We discussed the eight Listing Lifestyle Elements and how to apply them in the optimal build order, and this is a great episode in you’re looking for the fastest result with the biggest impact and the least effort right up front.
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| 12 Jul 2019 | Ep082: Leverage | 00:47:40 | |
Today on the Listing Agent Lifestyle podcast I'm in Toronto, making my way through our world tour here, I'm back from London and Amsterdam, and we're going to continue our series on 10 money getting ideas for your real estate business. You're going to really love this episode because we're talking about a topic that can have a tremendous impact on your business. That topic... always looking for leverage. There are a lot of things we have the opportunity to do as realtors, as business owners to free you from the day to day things that take up a lot of your time. Today I'm going to share some really cool ways to think about leverage and get yourself some freedom, so you can think bigger, and execute bigger.
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| 13 Nov 2022 | Ep166: Refining the plan with LJ Lewis | 01:01:21 | |
Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with LJ Lewis walking through, step by step, the things I would deploy right now to go to a six figure business in the next six months. It's great to be able to layout all the elements of a listing-centric business, and there is a lot you can take from it.
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| 25 Sep 2022 | Ep159: Eyes + Email + Hearts = Faces with Henri Cousineau | 01:07:06 | |
Today on the Listing Agent Lifestyle podcast we’re talking with Monsieur Henri Cousineau, from Montreal, where he's a real estate broker focused on leasing office space. He's been a realtor for a very long time and online since 2000! and we talked about the evolution during that time. We focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is getting people to leave their name and their email address once they come to his site. This is the code to crack, because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them. This is a really good episode with a lot of transferable takeaways. Links:
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| 12 Apr 2019 | Ep071: David Bach | 01:08:18 | |
Today on the Listing Agent Lifestyle podcast I'm coming to you today from Phoenix, Arizona. I'm just about to go into a meeting where we’ll be sharing some cool stuff and I wanted to record this intro for you because we just did a podcast with our good friend David Bach. David’s written several New York Times bestselling books. He's been on Oprah, he's the author of The Automatic Millionaire, and he has a new book coming out called The Latte Factor. We spend a lot of time on the Listing Agent Lifestyle podcast talking about the business element’s of Getting Listings, Multiplying Your Listings, Getting Referrals, Converting Leads, and Finding Buyers. Well, this is an important part of the lifestyle elements too… Abundant Time, Daily Joy and particularly, Financial Peace. I'm excited to bring this to you. We recorded it on our I Love Marketing podcast with Joe Polish, and as soon as we finished the interview, I thought, you know what? I need to bring this to our Listing Agent Lifestyle people.
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| 21 Sep 2018 | Ep043: Tibor Bogdan | 01:01:52 | |
On the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business. He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got time to look around and say, 'Oh, what do I need to do to now to get things rolling again?' We had a great conversation and focused on a couple of things. First, his current listings, and what he could do to multiply those listings using our Instant Open House approach (really focusing on all the listing multipliers). Second, we talked about his after unit and orchestrating referrals, specifically using a Market Maker Monday strategy. I think you're going to enjoy this episode. There are lots of actionable steps.
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| 08 Jan 2023 | Ep174: The Listing Agent Lifestyle | 00:53:37 | |
The beginning of the year is a great opportunity to take stock of where we are and make a plan for the next 12 months. Today I want to share what I would do if we sat down one-on-one to plan your year ahead.
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| 26 Aug 2019 | Ep088: Productively multiply your listings | 00:38:26 | |
Today on the Listing Agent Lifestyle podcast we're wrapping up the final installment of our summer series on 10 Money Getting Ideas for your real estate business with number nine, Multiplying Your Listings, and number 10, Becoming a Productivity Ninja. There's going to be some really great ideas here. I really work a lot on this idea of Multiplying Your Listings. If you've got listings right now and you're the only one with that listing, then you've got an opportunity that's amazing right now. You've got not just the opportunity to get that listing sold, but you've got an opportunity to find the buyer for that house. You've got the opportunity to find a buyer who buys another house if they don't buy this one. You've got the opportunity to get the next listing in that neighborhood, and you've got the opportunity to get a referral from the seller before the end of the transaction. There is so, so much opportunity to leverage what you're doing. You're going to enjoy this episode.
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| 03 Aug 2019 | Ep085: Set Up Listing Oil Wells | 00:32:46 | |
Today the Listing Agent Lifestyle podcast, I'm calling in from Toronto, coming to the end of our summer adventure, and heading back to Florida on Sunday. I'm excited about this week's episode because it's a topic that's perfect timing for right now. As we come toward the end of the summer and into the fall, if you can get your ducks in a row for what we're going to talk about here, building your listing and creating oil wells to get listings that continue to pump out new listings for you, then you've got a great lead in to the New Year with a lot of potential listings as soon as they are ready to start putting their homes on the market. So I think you're going to enjoy this episode.
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| 05 Jan 2018 | Ep007: Zac Pasmanik | 01:16:27 | |
Hello, and welcome to the Listing Agent Lifestyle Podcast. My name is Dean Jackson, and today, I'm very excited. We have Zac Pasmanik with us. Zac is a long-time friend and a very successful real estate broker in Atlanta, Georgia. We go back almost 22 or 23 years now, and Zac's had a lot of success running our Getting Listings program in Atlanta. Today, we get to talk about that, and especially how to capitalize on all this equity that he’s built up, and we talked about some great strategies to go deep in a few of the segments of his market.
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| 03 Jul 2022 | Ep148: Amplify Your Opportunity with Chris Knox | 01:16:13 | |
Today I want to share a conversation I had with Chris Knox, born and raised in northern California’s Silicon Valley. He’s worked there for many years in a market that’s very sophisticated. He has a really great business and today we talked through a couple of big opportunities he has. Right now, 100% of his business comes from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him. We then talked about Getting Listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it’s common to have named communities, and how easy it is to pick an area that’s very specific. We walked through how he could do that in an area that really doesn’t have such easily defined characteristics and I think we came up with a great solution. Two great things to focus on that will help many of you dial in your best opportunities. Links:
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| 21 Sep 2019 | Ep091: Rene Nelson | 01:05:34 | |
Today on the Listing Agent Lifestyle podcast we're talking with Rene Nelson from Eugene, Oregon and Renee is a commercial real estate broker who specializes in multi-family apartment complexes in Eugene. She's had a lot of success, especially around the University of Oregon campus where a lot of investors are eager to buy multi-family homes because of the rental nature of people coming to go to school. We had a wonderful conversation about the importance of really dominating that target market because there are so few people actually control that whole space. There are only 235 owners who own 500 buildings, which can tame all of the multi-family homes over four units in Eugene. We talked about a complete strategy to dominate not only the listing side of the market but the buyer side as well. The ideas are totally transferrable from everything we talk about on the residential side, and the same applies if you're trying to dominate lakefront homes or golf course homes or oceanfront condos... multi-family is no different. We need to speak to sellers in a language that's appealing to sellers, all the while speaking to and attracting buyers with a language that's attractive to them. Then we can put them together as a market maker. This was a really great conversation, it went very quickly, and there's a lot for you to get out of it. Links:
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| 27 Sep 2019 | Ep092 - Ric Luis Araujo | 01:11:38 | |
Today on the Listing Agent Lifestyle podcast we're talking with Ric Luis Araujo from Oahu, Hawaii and Ric has just started the Getting Listings program, mailing to an area he wants to dominate. We identified a couple of tweaks that will fundamentally shift the way he thinks about the program, and I'm glad we had this conversation because we spent the entire hour talking about the structure and thought process behind why and how the Getting Listings program works the way it does. I think even though Ric felt like he was alone in wondering if this approach will work for him, and if he was 'doing it right', I know a lot of people have similar questions. So this full hour is exactly about how do we evaluate the area you're choosing to mail, why we do what we do, and what you can expect when you start a Getting Listings mailing for your area. PS: Our 2nd annual Listing Agent Lifestyle real estate mastermind event is coming up in Toronto next month. We've got an amazing 2 days planned. On day one we join up with the Archangel Summit and we have Seth Godin, Elisabeth Gilbert (author of Eat, Pray, Love) and Todd Herman (author of The Alter Ego effect) and lots of other great speakers... On the 2nd day, we're doing a real estate only day to focus on the Future Of Real Estate as we enter the 2020's. We're going to focus the best things we can do now to really capitalize on the opportunities we have right now while everyone in our industry is waiting for the "disruptors" to ruin everything :) Would you like to join us? You can check out the details here.
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| 10 Jul 2022 | Ep149: Laying the foundations with Joe Neilson | 01:07:40 | |
Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Joe Neilson, a brand new real estate agent from Las Vegas. He's just getting started, and we had a great conversation about laying the foundation for a listing-centric business that will allow him to live this Listing Agent Lifestyle. We talked about how he's established his Getting Listings strategy, having sent the first two mailings into the chosen area, so we talked about his next biggest opportunity; laying the foundation for his referral business by establishing himself with the top 100 - 150 people who already know him, like him and trust him. This is really valuable conversation whether you're just getting started in real estate or if you've been a realtor for some time, but you're just getting started with this Listing Agent Lifestyle approach. Links:
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| 03 Jan 2020 | Ep100: Ron Reed | 01:19:21 | |
Today on the Listing Agent Lifestyle podcast, we're kicking off the New Year with a very special episode, revisiting Ron Reed. If you've been with us since the beginning, you'll remember Ron was one of the first episodes on the podcast, and he was famously the guy who got his very first listing, and sold it before his 30-day trial at GoGoAgent even expired! He's developed that into amazing things over the last three or four years, and we had a great conversation about something we in GoGoAgent called Market Maker Monday. Ron's been the greatest adopter of this strategy. We have a whole thread in our forum where we post the results of sharing Market Maker Monday emails, and in this episode, we talk about the results people have been posting, and the psychology behind being a market maker. As a case study, Ron has some great numbers from the first year of people who responded to him, and what's happened with them over the three years since. It's another great example of winning through consistency. Links:
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| 01 Mar 2019 | Ep066: Eric Pruitt | 00:53:00 | |
Today on the Listing Agent Lifestyle podcast we're talking with Eric Pruitt, one of my neighbors here in the sunshine state, a little further down on the waterfront areas between Jupiter and North Palm Beach in Florida. We had a really great conversation about the realtor business. Eric's been a very successful real estate agent for many years and I was fortunate enough to meet him when he came up and spent the weekend with us at our GoGoAgent academy last week. I love to see someone who is excited about new opportunities and excited about trying something different. We talked about some of the Listing Agent Lifestyle approaches that will be good for Eric to implement, especially around Getting Listings, Finding Buyers and Orchestrating Referrals.
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| 24 Apr 2022 | Ep139: Capitalize on a Long-term Trend with Sean Corder | 01:16:30 | |
Today on the Listing Agent Lifestyle Podcast, I want to share a conversation I had with Sean Corder from South Carolina, a longtime friend who's been working with us since 2012. He started out with a money-making website and has built his business using the Getting Listings program and the World's Most Interesting Postcard. We had a great call about some of the ideas he can use to focus on combining the buyer side of his business with the listing getting side and becoming more of a market-maker. He's in a very popular area with a lot of out of town buyers looking to buy or invest in the seasonal vacation market, and with no sign, the beach is going to go out of style in the next 10, 20, 50 years, it's a long-term trend he can capitalize on. Links:
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| 22 Feb 2019 | Ep065: Diane Lightsey | 00:59:33 | |
Today on the Listing Agent Lifestyle podcast we have an update with Diane Lightsey, who’s not only our GoGoAgent specialist working on my team here in Winter Haven, but she’s also a Realtor, acting as our secret laboratory, our development lab, running all of the programs that we have in GoGoAgent.com. We'll check in with Diane periodically for updates and progress reports so you can see how her progress actually unfolds. Today we’ve got lots of exciting updates in terms of what's going on with Getting Listings, Finding Buyers and the world's most interesting postcard.
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| 08 Nov 2019 | Ep095: James Schramko | 01:01:49 | |
Today on the Listing Agent Lifestyle podcast, we have another special treat. I've been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix, and recently, St Petersburg back here in Florida, where I was speaking at an event with my good friend James Schramko. Now you may remember James from our periodic podcasts. Normally I go to Australia each year in August, and we record a special episode to catch up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a beach community just outside Sydney, where he surfs every day, and his lifestyle business allows him to do what he wants, when he wants. We have a lot in common, and we have a lot of great conversations when we're together. We decided to go ahead and record our podcasts now, before I go to Australia in a few weeks, and in this conversation, we talk a lot about lifestyle elements, similar to those we talk about here on the Listing Agent Lifestyle podcast. I think you're going to enjoy this episode.
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| 03 Feb 2020 | Ep104: Jeff Jones | 00:59:25 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts. One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners. We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it. I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'. I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service. Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of service together. So this is a great conversation to brainstorm what it might look like, the implications of a service like this, and how to start the process and leverage the referrals form people who already know, like, and trust us. Links:
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| 14 Feb 2020 | Ep106: Robert Jellesed | 01:04:39 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Robert Jellesed from Medford, Oregon, which is about as far away from Winter Haven, Florida as you can get, and still be in the United States! This is a really interesting conversation because one of the things that's unique about Robert is he's applying our Getting Listings program to the commercial investment property market. He's very thoughtful, analytic, and has a lot of great experience in analyzing investments that gives him a lot of knowledge to share with his audience. He's done a lot of research on his target audience in selecting and finding the 7,000 homes, or property owners who own all of the multifamily properties in his part of Oregon, so we had a great conversation about the adaptability of all the principles, the chassis, of our Getting Listings program, and applying it to multifamily homes. He's going to be able to really make great things happen in this market, and if you're interested in the psychology of how the program works, we get into a lot of the details here in this conversation. Links:
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| 28 Aug 2022 | Ep155: Connecting Buyers and Sellers with Nate Brill | 01:06:47 | |
Looking for opportunities to be a Market Maker is one of the last remaining secrets to real estate. As the information becomes more available, the difference you can make is in your connections, and your ability to link buyers and sellers. On today's Listing Agent Lifestyle podcast we're talking with Nate Brill from Surprise, Arizona. Nate works in an area called Surprise Farms and we had a great conversation about Getting Listings in Surprise Farm and also about Finding Buyers so he can be a Market Maker in that area. I really enjoy these kinds of conversations because we get to talk about the longevity of these campaigns and the most important thing; which is being able to connect people with what they really want. Buyers for their home. Links:
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| 04 Oct 2019 | Ep093: Tom Storey | 01:03:21 | |
Today on the Listing Agent Lifestyle podcast, we are in for a treat because we're talking with Tom Storey from Toronto. One of the elements of the Listing Agent Lifestyle we always talk about is Getting Referrals and managing your after unit for a 20% annual yield. Well, here we are, we're going to be talking with someone today who's doing just that! You're going to hear just how possible it is to get a really great yield and high volume of transactions, based on the relationships with a small group of people. I think this is going to be very motivating. We spent almost the entire podcast talking about his After Unit, and leveraging the things he has going on with his Listing Multiplier opportunities created from the business he's doing. You'll want to listen closely, and take some notes for this one.
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| 17 Jul 2022 | Ep150: Limitless Opportunities with Rob Caruso | 01:05:32 | |
When opportunity, ability and enthusiasm meet, exciting things happen! Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Rob Caruso from Vaughan, Ontario, just north of Toronto. I've known Rob for over 12 years now. He'll tell you the story about how we ended up connecting, but it's been great to watch his business grow over that time into the successful company he has today. This was a great call, and I don't think we've had a Listing Agent Lifestyle podcast call with so much opportunity per minute as we did here! Across the board, in his own business, with his after unit, with the 26 agents he has in his brokerage, on his team… Rob understand the program, he's seen the success, and we were able to create a lot of plans for him to execute this year. The best news… Every one of the opportunities we discovered for Rob is something that's an opportunity for you too. I'm excited for you to hear this episode. There is a lot here for you. Links:
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| 26 Jan 2018 | Ep010: Thomas March | 01:12:45 | |
Welcome to the Listing Agent Lifestyle podcast. My name's Dean Jackson and today we're going to be talking with Thomas March a realtor from Sacramento, California. We had a great conversation ranging from getting listings to converting leads and really focused on the long game compared to what many realtors think about, which is the short term ‘pounce on them’ and lead conversion approach. I think you're really going to enjoy this episode. Also today, on listingagentlifestyle.com I've posted up the new Listing Agent Lifestyle book. It's the manifesto that sets the tone for everything we talk about here on the Listing Agent Lifestyle podcast. You can download a copy of it right now at listingagentlifestyle.com.
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| 27 Dec 2022 | Ep172: The Townhouse King of Toronto with Arash Namayandeh | 00:42:48 | |
Today on the Listing Agent Lifestyle Podcast, we're talking with Arash Namayandeh, the future Townhouse King of Toronto! Arash works with The Agency in Toronto, a pretty high-end brokerage. He's been in real estate for almost a decade, he's had great success working with investors, and he's taking all that experience to develop a listing agent lifestyle approach. He identified a great opportunity to focus on townhomes in Toronto. He started mailing Getting Listing postcards earlier this year; he joined our listing coaching program last month, so today, we got chance to see how that's going and what he's doing to make the most of the program. I love talking with people who are running with the systems to dominate their area.
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| 13 Jul 2018 | Ep034: Wendy Bell | 01:03:05 | |
Today on the Listing Agent Lifestyle we're talking with Wendy Bell from Ottawa, Canada, and Wendy is both a broker of a Keller Williams office in Ottawa with 160 agents, and she's also as her personal production business that she works with her sister. So that gives a neat opportunity here to talk about both scales and we had a really great conversation going through each of the Listing Agent Lifestyle elements, starting with her top 150 or in her case, the top 180 she has with her sister, and we calculated her return on relationship and how we can bring that number up. Then we talked about the whole philosophically different approach to Getting Listings and what I really see as the last information advantage we have as real estate agents and the opportunity available for us. I really enjoyed this conversation. We covered a lot of ground and I think you're going to get a lot out of it.
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| 29 Jun 2020 | Ep117: Nanci Garnand | 01:00:17 | |
Today on the Listing Agent Lifestyle podcast, we're talking with my good friend and long, long, long time client Nanci Garnand. Nanci is in Colorado, and she has a business that's almost exclusively based on her relationships with her clients, so we talked a lot about the equity of an after unit relationship in generating referrals and building relationships. It was great to catch up with Nanci, and this is a really great episode to look into the depths of your after unit, and what that can mean for you in terms of where business comes from. Links:
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| 02 Oct 2022 | Ep160: Procrastination with Dan Sullivan | 01:15:09 | |
Today on the Listing Agent Lifestyle podcast I want to share a session from the GoGoAcademy we held in Toronto. We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan and Sally Hogshead join us, and it's Dan's session you're going to listen to today. Dan has a wonderful way of reframing procrastination as a super-power, and we've been having a great conversation about it for almost two years over on the Joy of Procrastination podcast. I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet... This is all part of our Listing Agent Lifestyle, the experience of abundant time, and we had a really great conversation with some great feedback from some of the realtors in the audience. So don't procrastinate, and enjoy this episode. Links:
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| 08 Jun 2018 | Ep029: Chase McGough | 01:14:45 | |
Being ready to commit to your success puts you in a great position. Especially when you find a plan that works. Today on the Listing Agent Lifestyle Podcast we're talking with Chase McGough from the Dallas, Fort Worth area. Chase is a newer real estate agent, a young guy and he's really got such a great attitude that will set him up to build a strong foundation, based on the things we're talking about here in the Listing Agent Lifestyle. In this conversation we talk about laying the foundation with his top 150. The people who know, like and trust him already. We then talked about Getting Listings and really, how to build on an area with 600 homes and plan to expand and dominate larger areas. We really touched on all the foundational elements of the Listing Agent Lifestyle. I think you're really going to enjoy Chase’s energy, and I think we're going to have a lot of great success stories coming from the work he’s doing over the next 12 months, 24 months. I hope this episode speaks to you if you're in a similar situation. If you're one or two years in, and are ready to get things to take off.
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| 01 Nov 2020 | Ep129: Building your 'Who' team - part 2 | 00:58:16 | |
Today on the Listing Agent Lifestyle podcast, we’re going to listen in on a session from a live mastermind summit that we did about the Listing Agent Lifestyle. This is the 2nd part of a two-part podcast, so go back one episode if you missed the first part, and what we're talking about here is the idea of creating a team of ‘whos’. You've heard me talk about this idea of ‘who not, how’ to support you in building out your listing agent lifestyle, and we're starting to see, more and more as we're moving into the twenties, this collaborative model working out. There are some amazing success stories in the general business world that are a result of this collaborative model, and so we're going to apply that to real estate and specifically to the listing agent lifestyle elements over the next several weeks. This is a great episode for us to set the stage because this last week, Dan Sullivan and Ben Hardy’s new book called Who Not, How was released, and it's based on my idea of the self milking cow, and surrounding yourself with the people who can support you, rather than learning how to do something. Links:
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| 09 Aug 2019 | Ep086: Be a Market Maker | 00:29:33 | |
Today on the Listing Agent Lifestyle podcast we're going to talk about something that you can put into action right now... literally today, and preferably every week for the rest of your career. This is the one thing that can have the lowest cost, highest yield return in your business, and we call it being a market maker. There are many opportunities available to you here, but if I could instill one habit in you, it would be to get into the Market Maker Monday habit where every week on Monday, you take a moment and think to yourself, who am I working with right now? Who am I going to show homes to this week? Who am I going to see about selling their home this week?, and then think to yourself, who do I know, who are my clients, or who are the people in my sphere that live immediately near those places I'm already going to? You're able to, with this simple email strategy we're going to talk about, be able to turn that thought into a referral getting opportunity. You're really going to enjoy this episode.
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| 02 Jul 2023 | Ep185: 25 years with Jesse Desjardins - Part 1 | 01:26:02 | |
Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together. We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success. In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does. This is a great conversation as we share some insights and reminisce about our 25-year journey. Summary Keypoints 1. Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career. | |||
| 15 Dec 2019 | Ep097: The Future of Multiplying Your Listings | 01:20:56 | |
Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. So these next few episodes will be some of the sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers. Today we're looking at multiplying our listings, and what are the trends already in motion? The trends that are going to work in our favor and, what are the things that are really going to give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle. You're really going to enjoy this as you direct your thinking not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities. Links:
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| 07 Aug 2022 | Ep152: Building a Strong Foundation with Chase McGough | 01:14:45 | |
Being ready to commit to your success puts you in a great position. Especially when you find a plan that works. Today on the Listing Agent Lifestyle Podcast we're talking with Chase McGough from the Dallas, Fort Worth area. Chase is a newer real estate agent, a young guy and he's really got such a great attitude that will set him up to build a strong foundation, based on the things we're talking about here in the Listing Agent Lifestyle. In this conversation we talk about laying the foundation with his top 150. The people who know, like and trust him already. We then talked about Getting Listings and really, how to build on an area with 600 homes and plan to expand and dominate larger areas. We really touched on all the foundational elements of the Listing Agent Lifestyle. I think you're really going to enjoy Chase’s energy, and I think we're going to have a lot of great success stories coming from the work he’s doing over the next 12 months, 24 months. I hope this episode speaks to you if you're in a similar situation. If you're one or two years in, and are ready to get things to take off. Links:
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| 12 Jan 2018 | Ep008: Kenny MacCarthy | 01:04:15 | |
Hello, welcome to the listing agent Lifestyle podcast. My name's Dean Jackson and today we've got a great podcast for you. I've got Kenny MacCarthy with us from Cape Ann, just above Boston, and I thought Kenny was the perfect next guest after our episode with Zach Pasmanick last week. If you remember Zach last week was talking about how he's been doing the Getting Listings program for in town condos and how can we find all of the buyers for this market and become a market maker. Well, this is something that Kenny MacCarthy’s been doing around Cape Ann with ocean front homes. We've got a great conversation today. We started by talking about all of the Getting Listings results that Kenny's been getting. And moving into expanding outside of just doing the Getting Listings program on his own behalf and starting to think like a market maker. So I think you're going to enjoy this episode. Lots of great stuff to expand your mind.
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| 28 Dec 2018 | Ep057: Lorne Cooper | 01:08:06 | |
Today on the Listing Agent Lifestyle podcast we're talking with Lorne Cooper, another fellow Canadian who's from New Market Ontario, not far from where I grew up. Loren has been in real estate for about seven years and has some really great traction. We talked a lot about implementing some of the strategies for getting listings and multiplying his listings. The episode really went in a nice direction of realizing that picking a category like townhouses to dominate is going to be really valuable for him as he builds on some of the work he’s already done. It was nice to hear the light bulb come on as he realized the potential. It’s going to be really interesting to watch everything unfold for Loren.
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| 24 Aug 2018 | Ep040: Jesse Desjardins | 01:17:15 | |
Today on the Listing Agent Lifestyle podcast we have a different kind of episode because I'm calling in live, from Sydney Australia, and I'm here with Jesse Dejardin. Now, normally when we do a Listing Agent Lifestyle episode, we're talking with another real estate agent, and we're looking to figure out a plan for them to go through all of the Listing Agent Lifestyle elements, but that's not what we're going to do today because we have an expert in the house. Let me build a little background here. I've known Jesse for half of his life! He came to work with me as a young, bright eyed, entrepreneurial go-getter, but listen to what's happened since then. We worked together for several years, and when he left, he moved over to Australia and became the social media and advocacy manager for Tourism Australia. Essentially the marketing agency for the government of Australia. He's now their global manager for social and content, looking after all the organizations operation and when it comes to social and content. Impressive right! Jesse went on to become one of the 10 most influential people in travel, and just to put that in context, that ranking had him sandwiched between the CEO of Uber and the CEO of American Airlines. He turned around their social media, and particularly the facebook page of Tourism Australia and made it the number one travel destination in the world, so my idea for our conversation today is to pick his brains and imagine he's coming back to Winter Haven, Florida and I was going to appoint him the global ambassador for my real estate business in there. Knowing what he know's and what he learned from everything he did for Tourism Australia, what would he do in Winter Haven to build a really amazing outcomes for a real estate business. This is a great episode, lots of take-away actions, and you're going to get a lot out of Jesse's insights.
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| 21 Dec 2018 | Ep056: Willie Gallegos | 01:09:14 | |
Today on the Listing Agent Lifestyle podcast we're talking with Willie Gallegos from Central Valley, California, where he's been in real estate for over 25 years now and runs a nice team that he built. We started by talking about all the elements of the Listing Agent Lifestyle including getting and multiplying listings, and then we hit on what may be the biggest opportunity in his business. Wille has a property management division. They manage 100 properties, and we spent a good portion of this call really unpacking the goldmine that could be in his business already. There is real opportunity for him to be a Market Maker here, and as you'll hear, this is one of those idea gusher's that just keeps giving. You're really going to enjoy this episode, especially if you have, or have thought about opening a property management division.
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| 05 Jan 2019 | Ep058: Tony Robbins pt1 | 00:49:42 | |
Today on the Listing Agent Lifestyle podcast we have the first part of two very special episodes. I was fortunate to be part of a program with Tony Robbins where he created an audio and video series called the New Money Masters, and I was one of the 10 guests he had. We got together here in Winter Haven. We played some golf and then recorded a two hour interview where we talking about a lot of the things that fit in with in our Listing Agent Lifestyle. We talked about my whole philosophy of ‘I know I'm being successful when’ in defining success, as well of how to apply our profit activator thinking towards real estate and being a realtor. I think you're really going to enjoy these episodes. I've got to know Tony over the years, we've played golf together and I'm very excited that I get to share this first part with you today.
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| 24 Sep 2023 | Ep193: Finding Buyers Action Plan | 00:56:07 | |
Today's Listing Agent Lifestyle Podcast episode is the fourth in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. We're looking at Finding Buyers and discussing valuable strategies to effectively set up your business as a well-oiled vending machine - attracting the exact clients you want by emphasising and selecting a single target market to dominate. We'll also take a look at the amazing results from our case study with Tony Kalsi & his 11x ROI and the leads he's still getting from people who opted in years ago. We wrap up talking about the strategies and tactics to grow your business by focusing on what buyers are looking for.
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| 10 Sep 2023 | Ep191: Multiplying Listings Action Plan | 00:52:37 | |
Today's Listing Agent Lifestyle Podcast is the second of five Clubhouse rooms we're recording discussing the Listing Agent Lifestyle. It's a great conversation talking about multiplying your listings, and going deep into the opportunity you have with each listing:
Finally, we explore the minimum effective steps we can take using tools like info box flyers and other simple ways to engage potential buyers.
Summary: 1. The episode discusses the concept of the Listing Multiplier Index, a tool used to measure how effectively a real estate agent's current system generates transactions from their listings.
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| 25 Oct 2020 | Ep128: Building your 'Who' team - part 1 | 00:50:37 | |
Today on the Listing Agent Lifestyle podcast, we're going to listen in on a session from a live mastermind summit that we did about the Listing Agent Lifestyle. This is going to be a two-part podcast and what we're talking about here is the idea of creating a team of 'whos'. You've heard me talk about this idea of 'who not, how' to support you in building out your listing agent lifestyle, and we're starting to see, more and more, as we move into the twenties, this collaborative model working out. There are some amazing success stories in the general business world that are a result of this collaborative model, so we're going to apply that to real estate and specifically to the listing agent lifestyle elements over the next several weeks. This is a great episode for us to set the stage because this last week, Dan Sullivan and Ben Hardy's new book called Who Not, How was released, and it's based on my idea of the self milking cow, and surrounding yourself with the people who can support you, rather than learning how to do something. Links:
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| 22 Mar 2020 | Ep109: Kevin Kauffman | 01:04:19 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Kevin Kauffman from Phoenix, but not just from Phoenix. Kevin's team is spread all over, and as you'll hear, he's got a team of 40 people, all over the country, that have a pretty dynamic situation going on. What you're going to hear in our conversation is the opportunity you have when you establish some, what we call proprietary metrics, some common numbers, and I'll go through this whole exercise with Kevin to calculate his Return on Relationship and Listing Multiplier Index. When you look at what could happen as a team, where you establish this idea of becoming a Market Maker and set up systems so everyone can win, and everyone's working on improving their Return on Relationship and Listing Multiplier numbers, you can see an exponential effect it can have on the business. This is a great example of how deep you can go with any of the Listing Agent Lifestyle Multipliers, even just focusing on relationships, and I think you're going to enjoy that in this episode. Links:
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| 20 Dec 2019 | Ep098: The Future of Getting Referrals | 01:10:01 | |
Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s. This is the third of 4 sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers. Today we're looking at the future of getting referrals, and the trends already in motion, that are going to work in our favor and really give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle. You're really going to enjoy this as you direct your thinking, not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities. Links:
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| 07 Jun 2019 | Ep077: Michelle Garcia | 01:08:39 | |
Today we have a very special simulcast Episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers Podcasts. Now, if you've been listening to to the shows for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross. Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene. She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene. She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing. So that's where we started our conversation, and I think you're really going to enjoy where this leads.
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| 04 Sep 2020 | Ep126: Glen Teghtmeyer | 01:00:58 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Glen Teghtmeyer, who's in the unique position of living in Nanaimo, British Colombia but having a business in Alberta. Glen spent a lot of time in Alberta. He has a really great foundation there with family ties and a lot of business, but he moved his family out to Nanaimo five or six years ago, so we spent this episode talking about how to really have it all. How to have both run a business in Alberta and live in Nanaimo with all the lifestyle benefits that brings. We had a great conversation about using some of the relationship equity he's already built up in the Alberta market to really solidify his business and a lot about the lifestyle elements of designing a business any way you want. There are a lot of possibilities in this episode. Links:
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| 26 Oct 2018 | Ep048: Refining the plan | 01:07:02 | |
Today on the Listing Agent Lifestyle podcast we have another edition of six months to six figures, continuing our series with LJ Lewis as we walk through, step by step, the things I would deploy right now to go to a six figure business in the next six months. It's great to be able to layout all the elements of a listing-centric business in this mini series, and there is a lot you can take from it.
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| 29 Mar 2019 | Ep070: Josh Schoenly | 01:03:08 | |
Today on the Listing Agent Lifestyle podcast we're talking with Josh Schoenly from Mechanicsburg PA. Josh has been in the real estate community for more than a decade. He's been working with and training real estate agents and has built a nice community over the years. He's been kind of getting the itch to be on the front lines and apply all the things he knows work. He's been listening to the Listing Agent Lifestyle podcast and has been inspired by seeing what's been happening with Diane here as we implement all of the programs and start to get results, so he jumped on board to start implementing. He's really a disciplined executer with the ability to get things in action. He jumped right in with both feet in terms of starting a Getting Listings campaign, getting his Top 150 together, and getting his World's Most Interesting Postcard mailed out, so we had really great conversation about laying the foundation. If you're at that point, ready to get started, then you're going to enjoy this conversation.
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| 19 Jan 2020 | Ep102: Mike Seville | 01:03:43 | |
Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida. I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings. This episode is a great example of a category you could probably replicate anywhere in the country, whether it's golf course homes, townhouses, condos, lakefront homes, oceanfront homes, or homes with a view. If you listen to this episode with that in mind, there is certainly something here you can copy. I talk about a specific category with Mike, but whenever you hear me talk about his target market, I want you to imagine we're talking about a category that's available to you. Links:
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| 02 Mar 2018 | Ep015: Marguerite Crespillo | 01:05:15 | |
Today on the Listing Agent Lifestyle Podcast we're talking with Marguerite Crespillo. I've known Marguerite for over 22 years now! She's in Placer County, California, up near Sacramento, and she's a doer! She gets stuff done. She's been running the getting listings program in her area, focused on country properties and estates. She's been getting some great results right out of the gate, so we talked about some of the opportunities to really multiply what she has going on and be a Market Maker within the country property market. I think you're going to enjoy this episode, and let's see what would be a great opportunity for you to be a Market Maker in your market. Also, if you havent yet, be sure to grab a copy of the Listing Agent Lifestyle book. It's the manifesto that sets the tone for everything we talk about here on the Listing Agent Lifestyle podcast. You can download a copy of it right now at listingagentlifestyle.com.
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| 30 Nov 2018 | Ep053: Matt Dunlap | 01:04:10 | |
Today on the Listing Agent Lifestyle podcast we're talking with Matt Dunlap from Pleasanton, California. Matt works with his wife, who's a successful realtor with about 60 transactions a year, and they're at the point now where they're interested in building a team. He had a lot of questions about how to apply our approach team building, and whether anything would change, how they might do things differently, with a team in place. We also talked about marketing luxury homes, and the value of high end homes in their portfolio. It was a really great conversation. We covered all the elements of the Listing Agent Lifestyle and I think you're really going to enjoy this episode.
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| 26 Apr 2019 | Ep073: Paul Kelly | 01:01:20 | |
Today on the Listing Agent Lifestyle podcast and we've got a great episode. We're talking with Paul Anthony Kelly from East Los Angeles. Paul and his wife have been in real estate for almost 20 years now, and they have a very established business. It’s stable, similar volume year after year, with a very stable referral base that generates most of their business. So today we talked about all of the listing agent lifestyle elements and how they can use that stable business as a launching pad. I'm so excited because there's so many people in exactly this position. If we can layer on top of what you’re already doing, and really leveraged things that are easy to execute, we're going to see an amazing transformation over the next six months, 12 months, 24 months. You're really gonna enjoy this episode. There are lots of take aways.
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| 18 Jan 2019 | Ep060: Lee Stewart | 01:03:06 | |
Today on the Listing Agent Lifestyle podcast we're talking with Lee Stewart from Fort Worth, Texas and Lee is a brand new agent who's just getting started. We had a great conversation about how he can get his first Getting Listings area established, how to setup his plan for Getting Listings, how to set up his plan for Getting Referrals with this top 150, and how to find buyers without needing to have listings to do it. It was a really great conversation, and as you can see, we covered a lot of ground and that means lots of takeaway points for you! Links:
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| 28 Sep 2018 | Ep044: Daniel Inman | 01:13:23 | |
Today on the Listing Agent Lifestyle podcast we're talking with Daniel Inman from up in the coastal areas of Virginia. Daniel's a newer real estate agent. He served in the military, then trained as an engineer, but realized he didn't want to go down that corporate route and wanted to do something more entrepreneurial, so he chose real estate as his vehicle. It's been really interesting to watch his development, and see everything unfold here as he's establishing all the tools, habits, and systems to create a Listing Agent Lifestyle approach to building his business. We got to talk about all five of the business elements of the Listing Agent Lifestyle, and the lifestyle elements of daily joy, abundant time, and financial peace. I appreciate Daniel's transparency about his thinking process and about how he's going about it, and I think most people will be able to see themselves somewhere in this situation. If that is you, and you're in a situation where, like me and Daniel, you just find the thought of a business that requires you to chase people and manually prospect every day, to be soul crushing, then you're in the right place. I wrote the whole Listing Agent Lifestyle book for you. Once I discovered how marketing could create a systemic approach to a business, a relationship based approach, the whole world opened up and it changed everything. So, enjoy this episode. There is a lot to take away in this one.
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| 19 Apr 2019 | Ep072: Michael Weisman | 01:05:02 | |
Today on the Listing Agent Lifestyle podcast we’re talking with Michael Weissman from Maine about getting started in real estate. He's been a realtor just since November, and he’s very excited to establish himself as a ocean front listing specialist in Maine after hearing about and listening to the episode with Kenny MacCarthy who did just that in Cape Ann. We have an established model for taking and applying our Getting Listings program specifically to ocean front homes, and that's what we spent a lot of our discussion on today. I'm excited for you to hear this, especially if there's an area, maybe not ocean front, but an area that would be a high end portion of your market that you'd like to take over. It’s a big philosophy around starting with the most desirable thing and building backwards from there. You're going to enjoy this episode. It will get you thinking in a different way.
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| 15 Feb 2019 | Ep064: Edgar Serratos | 01:04:44 | |
Today on the Listing Agent Lifestyle podcast we're talking with Edgar Serratos from the high desert in California. We had a really interesting conversation today because Edgar's in an area where there's a definite migratory pattern. People are making the most of the cost savings or lifestyle change and moving from Los Angeles county into the high desert. We talked a lot about that pattern and how he can position himself as THE realtor in that area using the Getting Listings program, and then finding buyers who are thinking about coming into the area Having people on both sides gives him the chance to become THE Market Maker! You have a similar opportunity in your area, so I think you're going to get a lot from this episode.
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| 21 May 2023 | Ep181 - Mastering Real Estate Business Success with Mike Rosenblüm | 00:56:24 | |
Today on the Listing Agent Lifestyle podcast, we're talking to Mike Rosenblüm, a successful real estate agent and part of a family-owned real estate company in Huntsville, Alabama, about building a thriving real estate business and the importance of cultivating relationships with clients. There is a lot to take away here, but the good news is we have the tools to replicate Mike's success.
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| 27 Nov 2022 | Ep168: 9-Years of Getting Listings Results with Tony Kalsi | 00:46:03 | |
Today on the Listing Agent Lifestyle, we're talking with someone you might recognize if you've listened for some time. Tony Kalsi from Toronto. Every year we check in, and this September marked the nine-year anniversary of a case study we've been doing all about Getting Listings, and I can't wait to share the story with you because in that time he's gone from zero to almost $3 million in commission from this work. We'll break down everything he did, the progression, how it all happened, and I hope this is the most inspiring thing you watch today. Getting Listings really is the key to living the Listing Agent Lifestyle.
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| 01 May 2022 | Ep140: Focusing on the Long Game with Thomas March | 01:12:45 | |
Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Thomas March, a realtor from Sacramento, California. We had a great conversation ranging from getting listings to converting leads and really focused on the long game compared to what many realtors think about, which is the short-term 'pounce on them' and lead conversion approach. I think you're really going to enjoy this episode. Also, the Listing Agent Lifestyle book is the manifesto that sets the tone for everything we talk about here on the Listing Agent Lifestyle podcast. If you don't have a copy, head over to listingagentlifestyle.com to download it. Links:
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| 29 Dec 2017 | Ep006: Listing Agent Lifestyle Score | 00:33:50 | |
Welcome to the Listing Agent Lifestyle Podcast. Today I want to share with you a call I had with our GoGoAgent.com members just a couple of weeks ago as we were leading into the end of the year. At this time of year, the last month of the year, things kind of slow down a little in the real estate world, and it's a good time to reflect and look at what's going on in your business going forward. We've introduced the eight elements of the Listing Agent Lifestyle over the last few episodes and on the call I'm going to share with you now, we go a little deeper into each of the eight elements and address it as a scorecard. You can look to see where you stand on each of these elements, whether you are winning in that element, whether you're doing okay in or whether it's something that needs to be addressed and build a plan around it. In the call we're going to talk about all eight of the elements, getting listings, multiplying your listings, getting referrals, finding buyers and converting leads, as well as daily joy and abundant time and financial peace. We're going to explain a little about how to look at them and how to evaluate where the opportunity is in your business. I think you're going to really enjoy this, especially if you like to do some reflecting at the end of the year and look forward to building plans for a brand new year.
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| 07 May 2023 | Ep180: Selling Houses with Michel Brossmer | 00:55:56 | |
Today on the Listing Agent Lifestyle Podcast, we are talking with Michel Brossmer, realtor and long-time friend from Colorado. Michele is one of our longest-running clients, and we talk about her history and how she rode the wave of people getting homes online and figured out how to generate leads when everyone was just using the phone for marketing. We talked about her 60-year vision board and how she's adapting to utilize the five business elements of getting listings, multiplying your listings, getting referrals, finding buyers, converting leads, and then tying it all together with the lifestyle elements of daily joy, abundant time, and financial peace.
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| 10 Apr 2022 | Ep137: Return on Equity with Zac Pasmanik | 01:16:27 | |
Today on the Listing Agent Lifestyle Podcast, I'm excited to share a conversation I had with Zac Pasmanik. Zac is a long-time friend and a very successful real estate broker in Atlanta, Georgia. We go back almost 25 years now, and Zac's had a lot of success running our Getting Listings program in Atlanta. Today, we get to talk about that, and especially how to capitalize on all this equity that he’s built up, and we talked about some great strategies to go deep in a few of the segments of his market. Links:
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| 09 Sep 2018 | Ep041: Henri Cousineau | 01:07:06 | |
Today, we’re talking with Monsieur Henri Cousineau, from Montreal. Henri’s a real estate broker focused on leasing office space in the Montreal market. He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address. We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them. This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.
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| 04 Jun 2023 | Ep183: Becoming the Go-To Expert with Dean Vest | 00:50:09 | |
Today on the Listing Agent Lifestyle Podcast, we're speaking with Dean Vest, a real estate agent in Farmington Hills, Michigan, about the strategies and techniques he's using to generate leads and become the go-to listing agent in the area. We dive deep into helping him pick one area to dominate first and look at turnover rates, price ranges, and potential commissions before discussing how a weekly ranch report can establish his reputation as the local expert. This is a great episode to help you think about becoming the go-to expert and how connecting and collaborating with other professionals can skyrocket your success as a real estate agent. | |||
| 07 Mar 2022 | Ep132: Have the Fish Come to You with Chuck Charlton | 01:29:30 | |
Today on The Listing Agent Lifestyle podcast we have a podcast for you. I mean a real podcast. We went over the hour, but I think you're going to agree that this is a really great conversation. Today I want to share a conversation I had with Chuck Charlton. I first met Chuck and his wife Melissa about 16 years ago when they moved to a brand new area to start their real estate business, and I’ve been with them the whole way, working very closely setting up and helping them get started with the Getting Listings and Finding Buyers programs, and working all the time to, really without having the name for it, build a listing agent lifestyle. Chuck is one of my favorite people to talk to. We've worked very closely over a lot of these years, and they've built an amazing business. I think Chuck is the perfect next guest after you've just heard Tony Kalsi with the most recent four year case study, Chuck is the OG. The original. When we first launched the Getting Listings program in 2005, or 2006, Chuck was the person who got the first listing from the program, before the course even ended, and has gone on to build an amazing business on the back of that, continuing to add to it. He's a real student of the game. A real thoughtful, diligent executor, and I'm happy to share this conversation with you.
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| 27 Jul 2019 | Ep084: Generate More Buyer Leads Than You Can Handle | 00:35:57 | |
Today on the Listing Agent Lifestyle podcast we're continuing our Money Making Ideas series and we're going to be talking about an exciting topic; generating more buyer leads than you can handle. It's an interesting topic because from that abundance, from generating more buyer leads than you can handle, you'll see there are a lot of opportunities that come with it. Let's get started.
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| 07 Apr 2018 | Ep020: Multiplying your listings | 01:38:57 | |
Today on the Listing Agent Lifestyle podcast we've got a continuation of a segment from our GoGoAgent Academy that we held earlier this year in Orlando, and it’s the perfect follow-up to our episode with Cyndee Haydon last week. In that show we talked about listing multipliers and today we have a whole segment from the academy talking about all the things you can do to get the most out of every listing that you take. We had some great concepts and some great conversations, especially about the winning and losing stories present when we take a new listing and some strategies for using Craig's List, even in 2018! It’s all built around sending people to a very simple next step. Something like our Instant Open House landing pages in the GoGoAgent.com tool So listen in. There are some great multipliers you can use here.
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| 11 Dec 2022 | Ep170: Making a Plan with Jeffrey T Jones | 00:56:34 | |
Jeff and I are following up on the idea we had in the last episode of targeting lakefront homeowners. With a single target market selected, we picked the top end of the market, created a guide to Winter Haven lakefront house prices and started running Facebook ads. In less than two weeks of starting the process, we have a list of 88 people looking for or owning a lakefront home in Winter Haven. Now we're making a plan to follow up with these people to see who are the 5-start prospects within this list and ways we can engage and be ready to help out. This was a great episode with real-time insights into dominating this market. The video is up right now at ListingAgentLifestyle.com/170
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| 07 Aug 2020 | Ep122: Erick Spiegel | 00:59:03 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Erick Spiegel from Eau Claire, Wisconsin, and I'm excited for Erick because he's a brand new agent, literally a month into his real estate career. We took a walk down memory lane today and talked about when I was first getting started in real estate, what motivated me to get started, and what a really actionable plan would be for Erick. This is what I would do starting out in Eau Claire Wisconsin or in Poughkeepsie, New York, or in Baton Rouge, Louisiana, for that matter, wherever you are. If you're brand new in real estate, this is the plan I would follow. So take a listen with that in mind and think about how this applies to you. Links:
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| 18 Sep 2022 | Ep158: Dominating a New Market with Jeffery Higgins | 01:11:02 | |
On the Listing Agent Lifestyle podcast today we're talking with Jeffrey Higgins from Beverly Hills, Michigan, where he started as a commercial real estate agent, but is now focused on the residential side. He's just getting started in an area and running his Getting Listings program to establish himself in a new, targetted neighborhood. We talked a lot about this whole idea of selecting an area. How to choose the area, and how to parlay your beginning into something that can grow with the profits you make from the early transactions. This is a great conversations, and we talked a little about the psychology of why the offers we make in the Getting Listings program are so responsive. Jeffrey is an idea guy just like me, and he likes to take something that's supposed to be a turnkey solution, and use that as a jumping off point for even bigger results and we can use his story to talk about how we all work through the beginning stages of getting established, before looking at Finding Buyers for the listings you're going to get as a result of the Getting Listings program. Links:
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| 29 May 2022 | Ep144: Being a Market Maker with Yassin Shaar | 01:02:48 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Yassin Shaar, a real estate impresario who's taking over the rent-to-own world with a very focused market. We spent a lot of our time talking about how he can position himself as a market maker. We know there are people who want to buy homes but they can't afford a down payment for whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own. That triangulation as a market maker is where the opportunity lies. Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker. Links:
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| 27 Aug 2023 | Ep189: Listing Agent Lifestyle Clubhouse | 01:03:13 | |
Today's Listing Agent Lifestyle Podcast episode is the first in a series of Clubhouse rooms we're recording exploring the five essential pillars for success - getting referrals, multiplying listings, converting leads, finding buyers, and getting listings.
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| 04 Dec 2022 | Ep169: Keeping in Touch with Dillon Fraser | 01:02:57 | |
Today on the Listing Agent Lifestyle, we're talking with Dillon Fraser from Guelph, Ontario. Dillion and I have known each other for about a year and a half, ever since he became a member of our GoGoAgent community. He's been an agent for just over three years, and in that time, he has grown from focusing on one neighborhood with about 2000 homes to 4 with about 9000 homes in total. Today we're following up on his success in dominating these areas and diving deeper into the opportunities he has to stay in touch with people and build an asset in the relationships he can develop across those 9000 homes. Don't forget to check out the show notes to watch the video.
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| 24 Jul 2020 | Ep120: Kathy Cunningham | 01:08:01 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Kathy Cunningham from Indianapolis. Kathy's a relatively new real estate agent, less than three years, and she has a very interesting situation because she started mailing the Getting Listings postcards but stopped after a few months when it didn't immediately turn into new listings. Fast forward a couple of months, and all of a sudden, she had three transactions from the Getting Listings people she kept in touch with, so seeing it work, she's started sending the postcards again. This isn't an uncommon situation, and we had a really great conversation about scaling, and the opportunities for growth. We covered a lot of ground, and this is going to be a valuable episode for you. Links:
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| 02 Feb 2018 | Ep011: Connie Schiffert & Sarah Johnson | 01:14:26 | |
Welcome to the Listing Agent Lifestyle Podcast my name is Dean Jackson, and today we have Connie Schiffert from Edina, Minnesota just outside of Minneapolis and her daughter Sarah. This is going to be a fun call, I’ve known Connie for almost 20 years. She been a money making website clients from the very early days, almost 16 years now, and one of the first people to start with the Getting Listings Program. She has great experience of all of the things we talk about here and has built a really nice business around her money making website. We had a great conversation about all kinds of things including how to narrow an area in a meaningful way. A lot of times people are wonder, "Where do I focus... What area should I choose if I'm going to start a Getting Listings Program?” Or “How do I find my niche if I live in an area where there really aren't any gated communities, or named communities?" So, we had a really great conversation about how to set yourself apart, how to create something that will be compelling to the people who really want the particular thing an area offers. We talked about some of these incredible ‘non-algorithmic’ searches as I call them. So, if you’re thinking about how you can identify an area, you’ll really enjoy this episode.
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| 19 May 2019 | Ep076: 50-Minute Focus Finder | 00:52:05 | |
Today on the Listing Agent Lifestyle podcast we're going to talk about one of the most important elements of the Listing Agent Lifestyle… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time! The number one way you're going to get the business elements of the Listing Agent Lifestyle; Getting Listings, Multiplying your Listings, Getting Referrals, Converting Leads, and Finding Buyers, implemented is by wrangling your time. People often tell me, the thing that stands in their way is that they just don't have time. They're too busy. We want to help you get control of your time and use it in a proactive way, and the way to start is to eliminate all the reactive activators that are stopping you from implementing the things you want to implement. So we've got a really great strategy for you that I call it the 50 Minute Focus Finder, and what you're going to listen to right now, is a complete training, elegantly 50 minutes long, that’s going to give you a tool you can use for a lifetime to get anything you want to get done, done. Links:
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| 01 Feb 2019 | Ep062: David Jurek | 00:58:44 | |
Today on the Listing Agent Lifestyle podcast we're talking with David Jurek from Hundred Mile House, British Columbia up in Canada. We had a great conversation. David's in a small market, a kind of resort, or a cottage area, where people are coming from a few hours away to have cottages on the lake. We talked a lot about the advantages he has as a competing broker with a team of other agents working with him, and how to balance that personal production with being a leader and rallying to get the best from his team. We covered three very specific things he can do to support everybody and benefit from the 'rising tide' that will lift the whole team. I'm excited to see how it all plays out. He's got a lot of balls in play, and he's making all the right moves. I'm confident this is going to be a great experiment for him.
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| 23 Jun 2018 | Ep031: Attractive Lead Conversion - pt 2 | 00:52:35 | |
Today on the Listing Agent Lifestyle podcast we're going back to another live session from our GogoAgent Academy in Florida earlier this year, and we're talking more about converting leads. This has been an amazing transformation for people who really understand the value of the long-term follow-up with leads you're generating now. It's not enough just to convert the ones that are ready to go right now. The real value is in being able to maintain a relationship with the people who are going to be ready in 90 days, 6 months or 12 months. We talked about some really great strategies to get to that point, and there are a lot of examples here for you today.
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| 27 Mar 2022 | Ep135: Setting Up Your Farm with Brian Kiernan | 01:09:31 | |
Today on the Listing Agent Lifestyle podcast, we’re talking with a brand new agent, Brian Kiernan from Orange, Connecticut. What's interesting about Brian is that he's actually been a GoGoAgent.com member longer than he's been a licensed realtor, but he wanted to get all of his ducks in a row, get his marketing set up, so that when he finally got his real estate license he was ready to go. We had a great conversation. He's just started setting up Getting Listings. He's mailed out his first ones and had his first responses, so we talk about how to build on that foundation. How to start now really looking for the best thing he can do to convert those into listings. It may be surprising what we end up talking about. We then wrapped it all up with a little bit of talk about his after unit and setting up his top 150. Whether you’ve been a realtor for years, or you’re just getting started, you’ll get a lot from this episode.
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| 25 May 2020 | Ep114: Penny Alper & Kathy Falco | 01:02:19 | |
Today on the Listing Agent Lifestyle podcast, we're talking with not one but two guests, Penny Alper and Kathy Falco, up in the North East, New York and New Jersey. They've been thrust into the hotbed of what the media's calling 'the fleeing of people from New York' out to the suburbs. People who are scared to be in cities now and in condos starting a big migration to less densely populated areas. This creates a great opportunity, and it just so happens that years ago, I created an opportunity outside of Toronto that would absolutely fit with what's going on today. So in this episode, we talk all about how to position yourself, how to take advantage of this migration, and how to really get in the game as it unfolds. This is a really interesting episode, with a lot of ideas to take away. Links:
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| 11 Sep 2022 | Ep157: Write a Plan for Me with Siyamak Sasani | 01:14:35 | |
On the Listing Agent Lifestyle podcast today we're talking with Siyamak Sasani from Ottawa, Canada. We had a really great conversation, and I knew it was going to be a great conversation when it started... "Dean, I want you to treat me like a blank sheet of paper and write the plan for me"! Siyamak's a newer agent within the last couple of years. He's in a great market, he's a very personable guy and he's got lots of great business experiences. He has all the confidence in the world. He's already had some success, so he's off to a good start. We talked about how to establish his Getting Listings program, plan his listing multipliers and we focused on orchestrating referrals from his top 150. He's a guy who understands, as a businessman, he has to prepare for the growth of his business and he can't be the one cog that is running the whole show. So establishing the proper support, the proper help, and the systems that are going to help with his growth. Links:
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| 15 Jan 2023 | Ep175: The Marketing Edge with Dennis Isip | 00:52:36 | |
Today on the Listing Agent Lifestyle show, we're talking with Dennis Isip from Spokane, Washington. Dennis has been in real estate for about 30 years. He started by co-investing in a joint property while still living in an apartment in Los Angeles and moved into becoming an agent when he saw a gap in the market. A student of marketing, Dennis started to notice opportunities in out-marketing his competition, especially around using video. Dennis is part of our Listing Agent Lifestyle Academy, and I've got to know him quite well over the last few months. Today's conversation is a great opportunity to dive deeper into the success he's had and how the Listing Agent framework amplifies what he does.
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| 11 Feb 2020 | Ep105: Tom Lipinski | 01:02:57 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Tom Lipinski from Michigan. This is a great conversation talking about Getting Listings, and the longevity there is for you in finding the right area, the right method to engage those people, and the right attitude to have when you think about the area so you can continue to generate results for years to come. But of course, there is also a huge opportunity in nurturing the lifetime relationships of people in your 'after unit', and in orchestrating referrals with people who already know you, like you and trust you. We had a great conversation about both of these. The time went by fast, and I think you're going to really enjoy this episode. Links:
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| 06 May 2018 | Ep024: Converting Leads | 01:14:29 | |
Today on the Listing Agent Lifestyle podcast we have a live session from our GoGoAgent Academy that we did here in Florida in February, talking about converting leads. If you've noticed in the live sessions, we've been working through each of the listing agent lifestyle elements. We started by talking about the various ways to collect all the names you need, and today we're focusing on what to do with them once you have them… converting those leads. We had some great concepts and some great conversations. You’re going to get a lot of great ideas you can implement in your business today.
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| 29 Jun 2018 | Ep032: Finding Buyers | 01:34:27 | |
Today on the Listing Agent Lifestyle podcast we've got another live session for you from our Gogo Agent Academy earlier this year. This time we're talking about the fifth element of our Listing Agent Lifestyle, finding buyers. We had a really great conversation about the evolution of what worked 20 years ago to find buyers, and what are the most important thing to do right now to find the buyers that are going to help you build a listing centric business, and ensure your success going into the future. This is a long one, an hour and a half for you, but lots of great stuff and I think you're gonna really enjoy it.
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| 05 Aug 2018 | Ep037: Amplify your authority | 01:36:23 | |
Today on the Listing Agent Lifestyle podcast we're going to talk about something that could be a really powerful lead generation, and lead conversion tool for you. We’re talking about a book. There's nothing more revered in our society as an authority figure than someone who has written a book. It's gone on for centuries. We even have Government sponsored buildings that are filled with books where we go, and in hushed tones take in the knowledge that’s collected. That gives us an advantage. When you can package information that YOU have, specialized knowledge that you bring together and format as book, it goes such a long way in helping people putting down their skepticism and accepting what you are putting out as an authority. We’ve used this in many different ways. We have books we use as lead generation tools. We have a book called How to Sell Your House for Top Dollar Fast that we use in our Getting Listings program. One of the very first things I did as a Realtor was to package up information about where I lived, Halton Hills into a guide for people who were moving to the area. They could gather up all the information they would need to know, and discover what they could get for their money in Halton Hills. Penny Alpert, who you may remember from an earlier episode has just finished her book called Stop Your Foreclosure. A great way to identify and help anybody going through that process. You're going to really enjoy thinking through this process of what could be a book title you could use for your lead generation, lead conversion book or a specialized niche type of book for your, for your business. I'm going to let you listen in on a book title workshop I did for our 90-Minute Book clients. You’re really going to get a lot out of it, and I hope it stimulates some ideas for you, so you can really use this great tool for your business.
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| 21 Apr 2018 | Ep022: Getting Referrals | 01:20:16 | |
Today on the Listing Agent Lifestyle podcast we have a live session from our GoGoAgent academy, that we did here in Orlando a little earlier this year, and we're going to be talking today about element number three of the listing agent lifestyle, which is getting referrals. We had a whole discussion about how to make three things happen. What we want is every time your friends, your family, your sphere, really anybody who knows you, hears a conversation about real estate, we want them to 1) notice that conversation, 2) to think about you, and 3) we want them to introduce you to the person they had that conversation with. In this session we're going to share all kinds of ideas and ways to make that happen, and I think you're going to really start to see the gold standard you should aim for in your referrals. We want you to be managing your relationship portfolio for a 20% annual yield. That means if you have 150 people in that group, you're looking to generate 30 transactions. We've got lots and lots of people who are making that happen, and these are the strategies we're using to do it.
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| 01 Dec 2017 | Ep003: Ron Reed | 01:08:53 | |
Welcome to the listing agent lifestyle podcast. My name is Dean Jackson and today, we have Ron Reed with us from Madison, Wisconsin. Ron is finishing out our Getting Listings trifecta of shows that we started with Tony Kalsi and his four year case study, showing the ROI from doing Getting Listings in one neighborhood. And then Chuck Charlton who showed how continuing with the program for 10 years works out. So today we have Ron Reed who joined us just over a year ago and in that one year, he really took off. He got his first listing in the first month of following the Getting Listings program, even before his free trial of GoGoAgent.com, even ended, and he's gone on to parlay that into a bigger area that he's mailing to. Ron's a disciplined executor and I love that about him, but he's also very astute in measuring and tracking results of everything he does. You're really going to enjoy this conversation.
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| 03 Apr 2022 | Ep136: Listing Agent Lifestyle Score | 00:33:38 | |
Welcome to the Listing Agent Lifestyle Podcast. Today I want to share a call I had with our GoGoAgent.com members, and it's a good time to reflect and look at what's going on in your business going forward. We've introduced the eight elements of the Listing Agent Lifestyle over the last few episodes, and on the call I'm going to share with you now, we go a little deeper into each of the eight elements and address it as a scorecard. You can see where you stand on each of these elements, whether you are winning in that element, whether you're doing okay in or whether it's something that needs to be addressed and build a plan around it. In the call, we're going to talk about all eight of the elements, getting listings, multiplying your listings, getting referrals, finding buyers and converting leads, as well as daily joy and abundant time and financial peace. We're going to explain a little about how to look at them and how to evaluate where the opportunity is in your business. I think you're going to really enjoy this, especially if you like to do some reflecting and look forward to building plans for a brand new year. Links:
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| 15 Sep 2018 | Ep042: Dan Sullivan | 01:15:09 | |
Today on the Listing Agent Lifestyle podcast we've got a special treat. I just got back from Toronto where we had our first GoGoAgent summit. We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan join us and Sally Hogshead. So what you're going to listen to today, is a conversation with Dan Sullivan that's very similar to the podcasts that we do called the Joy of Procrastination. Dan has a wonderful way of reframing procrastination as a super-power which it really is, and we've been having a great conversation about it for almost two years. I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet... you can go to JoyofProcrastination.com to find out more. But this is all part of our Listing Agent Lifestyle, the experience of abundant time, and we have a really great conversation with some great feedback from some of the people in the audience, all real estate agents. So don't procrastinate, and enjoy this episode.
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| 01 Aug 2020 | Ep121: Joe Polish | 01:20:05 | |
Today on the Listing Agent Lifestyle podcast, I've got a really interesting conversation with my good friend, Joe Polish. Joe and I host the I love marketing podcast. We've done that now for about 10 years, but I've known Joe for about 25 years, and someone pointed out to me recently this interview I'd recoded with Joe many years ago for his genius network interview series. This was a great conversation about lifestyle and lifestyle design, and one of the things, as you know, with our Listing Agent Lifestyle model is about combining your business while building an amazing lifestyle. So, listening to this brought back memories of some of the formative thoughts that went into the evolution of what turned into the Listing Agent Lifestyle. I think as the summer progresses, and we're thinking about our lifestyle as we coming back from being in quarantine, there's a lot of opportunities to reevaluate our lifestyles and to evaluate what we determined is the success of our lifestyle, so this is a perfect time to think about these thoughts, and this conversation is a great catalyst for you. Links:
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| 29 Mar 2020 | Ep110: Todd Martin | 01:02:48 | |
Today on the Listing Agent Lifestyle Podcast, we're talking with Todd Martin from North of Dallas, and we had a great discussion about the idea of dominating a specific category, and using the Getting Listings program to look at the opportunity you have to triangulate and be a market maker. Todd has chosen golf course homes, and you'll hear in the call why that's such a great category. But in truth, there are lots of great categories; townhouses, condos, lakefront homes, oceanfront homes, or whatever category you can think of and give a name too, that people would recognize. As we're talking about applying the ideas to golf course communities, just remember you can replace everything we're saying about golf course's and replace it with the category you choose, because the ideas here are the key to really maximizing the investment you make in dominating an area for the longterm. A lot of ideas in this episode. Links:
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| 15 Dec 2018 | Ep055: Diane Lightsey | 01:05:14 | |
Today on the Listing Agent Lifestyle podcast we're talking with Diane Lightsey and this is a fun call because Diane works with me on our GoGo Agent team. She’s also a realtor and we've had her activate her license so we have a living laboratory to experiment, test, and document all of the programs that we talk about in GoGoAgent.com. We been doing this for four months and this episode, where we’re picking it up, is right where we left off with the six months to six figures progress with LJ Lewis. We're at exactly the same point and Diane has just got her first few listings. Things are starting to gain momentum. We talked through some of the execution of the programs so far, and some of the plans for multiplying her listings and starting to find buyers. This episode is perfect timing for you, if you're getting your plans together for the New Year and starting to think about how are you going to take off in 2019.
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| 31 Jul 2022 | Ep151: Return on investment with Justin Braithwaite | 01:25:53 | |
Today on the Listing Agent Lifestyle podcast, I want to share a great conversation I had with Justin Braithwaite. Justin is a newer agent. He's been a real estate agent in New York for the last two or three years, and he came to the real estate business as a way to assist in his real estate investing business to help him buy and flip homes. That mindset of coming into something and thinking about it as a capital investment is an advantage that can really serve him well as he grows and expands his business. Most of the time, people coming into real estate don't think about the work they do to find business as a capital investment providing an ROI, they think about it as an expense, which has a very different feeling. So, we spent a good portion of the time talking about how he can establish himself in an area of the 1,600 homes he would like to focus on. We talked about the ROI of that 'Getting Listings' work. Then we talked about the return on relationships with the top 150 people in his life. The 150 people who know him, like him, and trust him. Like most people, he's not necessarily in contact with those 150 people, so we had a really great scenario-running conversation, looking at the results he could see over the next 12 months if he put those referrals steps in place. There's a lot in this episode, and you're really going to enjoy this conversation. Links:
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| 14 Sep 2019 | Ep090: Tony Kalsi | 01:04:44 | |
Today on the Listing Agent Lifestyle podcast we're joined once again by Tony Kalsi form Ontario in Canada. You may remember Tony from his appearance as the very first guest on the podcast. Well, this September marks the sixth year of his Getting Listings case study, and the numbers are pretty amazing. We're now at over a million dollars in commissions, with a 12.2 times ROI, and it's pretty exciting to see how it all has worked out so far. We're well down the path of multiplying the investment Tony's made in that first year, and we spent a lot of the call talking really about what happened in those 12 months. What was amazing is that we found that since mailing the first year postcards, he's got 165 people to raise their hand and ask for the report, and since that time he's done 22 transactions with people who responded in the first 12 months. So over the six years, he's got 22 listings from this group, and there were another 22 people who sold their house, but not with Tony. I know people often ask, 'Are the people responding to a free house price report really selling their house? Well, clearly they are, and Tony was able to get 50% of the people who requested the report and then went on to sell their house in the next six years. It's interesting because some of them chose Tony this year, even though they responded in 2013! This is a fascinating conversation and I want it to be an encouragement for you to get started and come on over to GoGoAgent.com. You get access to the entire program, every single thing that Tony's doing, including other interviews and videos that will give you you the opportunity to do exactly what Tony has done. You can get a free trial, no credit card required, take a look around and try it out for 30 days. While you're looking around, take a listen to this weeks episode.
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| 17 Aug 2020 | Ep123: Kenny MacCarthy | 01:05:55 | |
Today on the Listing Agent Lifestyle podcast, we're talking with Kenny MacCarthy, all the way from the North Shore & Cape Ann area of Boston, Massachusetts. I've known Kenny for many years, he's a great friend, and we had a really good conversation about essentially becoming a media company. Kenny's a very successful, long-time realtor. He got a great business that's working well. He has an established team. They've been doing Getting Listings programs for oceanfront listings right on Cape Ann, so he has everything working there, but he's looking for more. He always wants to grow. One of the things Kenny loves to do is make videos. He loves shooting video, playing with the technology, and trying all kinds of video ideas, so we had a great conversation about the possibilities to scratch that itch, and really create some bigger opportunities that he could be excited about working on. This is a great way to engage people no matter what type of realtor you are, so there are lots of ideas in this show. Links:
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