LinkedIn Ads Radio (Anthony Blatner, Popcast Studio)
Explore every episode of LinkedIn Ads Radio
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 05 Sep 2024 | All About Text Ads, Spotlight Ads, Dynamic Ads - The Cheapest Ads on LinkedIn | 00:23:47 | |
✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads” 0:37 - What’s New on the LinkedIn platform 1:38 - LinkedIn Beta Testing LAN-only campaigns 2:51 - Additional thought leader ad metrics 3:14 - Introduction to Text and Dynamic Ads 4:09 - Text ads components 4:41 - Spotlight or Dynamic ads components 8:34 - 2 subtype of Dynamic ads 10:40 - Pros of Using Text and Dynamic Ads 14:55 - Cons of Using Text and Dynamic Ads 17:48 - Tips and Best Practices for Text and Dynamic Ads 22:12 - Wishes for LinkedIn Ads enhancements ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 09 May 2024 | Dominate LinkedIn Organic Social with AI - with Luke Matthews | 00:49:19 | |
✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:47 - Luke Matthews' background in social media and journey to LinkedIn 3:06 - Importance of personal branding and visual content on LinkedIn 5:16 - Write with AI, but don't lose your soul 9:40 - Investing in LinkedIn Organic Social 13:01 - LinkedIn organic social can provide value and connection 15:42 - Communicate with people at scale 16:51 - Organic attribution techniques 21:38 - Focus on community building in the first 3 months on socials 24:12 - How to get people engage in your posts 31:16 - The "Dark Side of LinkedIn" 37:47 - Writing with AI the right way 40:57 - Posting recommendations on socials 44:39 - Luke's course about Writing with AI 46:54 - Rapid fire questions ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 13 Jul 2023 | [Masterclass] 2 - Set Up for Success: Your LinkedIn Company Page and Profile | 00:08:39 | |
Do you want to make the most out of your money and effort with your LinkedIn Ads campaign? One of the ways to achieve that is by optimizing your company page and profile to boost and maximize your traffic. In this masterclass episode, I’ll share insider tips and best practices in setting up your company page and profile to help you create a magnetic presence that attracts the right connections, establishes your authority, and unlocks opportunities for business growth and success. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ — Timestamps Audio: 01:05 - 5 Real Recommendations for Your Company to Stand Out 03:27 - Why Your LinkedIn Profile Important for Ads Campaign 03:54 - Top 3 Tips for Getting Your Profile Success Ready 05:17 - How to Use Your Company Page and Profile on the LinkedIn Paid Ads 07:47 - Takeaways Recap | |||
| 15 Jul 2023 | [Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn | 00:32:26 | |
Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in! In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Mentioned Resources: Demandbase: https://www.demandbase.com/ 6sense: https://6sense.com/ Linkedin Industries V2: https://docs.google.com/spreadsheets/d/1BFIw7yNdAnEQZgkwEEmZnowT7AeYV_fcuiwAjfF1Y0Q/edit#gid=766589658 Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Timestamps Audio: 00:47 - The importance of targeting in advertising 01:59 - Creating a target persona in LinkedIn Ads 03:33 - Location targeting options 04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority 10:13 - Skills and Experience targeting options 11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue 17:16 - Demographic targeting options 19:15 - Interest and traits targeting 22:47 - Custom Audiences section 24:36 - Retargeting based on previous interactions 25:47 - Website targeting: Visitors and new website actions 26:52 - Third-party audiences to build lists 28:15 - AB testing to plan out the campaign -- | |||
| 13 Dec 2023 | Prepare for a Big Q1 with LinkedIn Ads | 00:09:15 | |
The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong. In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game, tune in! And remember, Q1 is not just the beginning of the year; it's the beginning of your new chapter for marketing success. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: Q4 LinkedIn Ads Optimization to Finish the Year Strong Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Email: podcast@speedworksocial.com — Timestamps Audio: 00:39 - What to Expect in LinkedIn Ads in Q1: Campaigns and Competition 02:23 - Planning for the perfect strategy 03:33 - Check, audit, turn off the Q4 ads, use opportunity messaging for the new year 04:21 - Use opportunity messaging for the new year 05:38 - Manage your LinkedIn Ad bidding and budgeting 08:09 - LinkedIn Ads Q1 planning recap | |||
| 12 Feb 2025 | Power Up Your LinkedIn Prospecting with Ads | 00:38:59 | |
✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:30 - Introduction to Darren Witmer 4:04 - Understanding LinkedIn outbound messaging campaigns 5:55 - Identifying the right audience for LinkedIn prospecting 9:00 - Avoiding common pitfalls in LinkedIn messaging 12:22 - Using Sales Navigator for effective targeting 14:08 - The value of ABM strategies on LinkedIn 16:53 - Why LinkedIn messaging outperforms email for visibility and engagement 18:46 - Creative LinkedIn strategies: Alumni plays and niche market campaigns 24:25 - Combining ads and prospecting for a seamless outreach strategy 27:50 - Ways ads and prospecting work together 30:54 - Empowering sales teams with LinkedIn prospecting tools 34:31 - The grunt work of prospecting 37:48 - Connect and reach out to Daren Witmer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 02 Aug 2023 | [Masterclass] 8 - Next Level LinkedIn Advertising: Strategies for Scaling | 00:16:24 | |
Scaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth. In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to the LinkedIn Ads Radio, so stay tuned! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Email: podcast@speedworksocial.com — Timestamps Audio: 01:26 - Signs That You Are Ready to Scale Your LinkedIn Advertising Campaign 02:53 - When is Not the Good Time to Scale 04:42 - Different Ways to Scale: Vertical Scaling, Horizontal Scaling, & Ad Format Expansion 07:14 - Golden Campaign Scaling Method for Enterprise-Level Accounts 08:46 - Scaling Optimization for Campaigns 13:23 - Masterclass Recap and What’s Next | |||
| 07 Dec 2023 | Thought Leader Ads with Taina Palombo-Price from LinkedIn | 00:22:39 | |
Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads! Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape. Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results. Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't miss out on this exciting episode that can amp up your LinkedIn presence! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: LinkedIn Thought Leaders Ads Best Practices Guide to Thought Leadership on LinkedIn Connect with Taina Palombo-Price LinkedIn: https://www.linkedin.com/in/tainapalomboprice/ Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Email: podcast@speedworksocial.com — Timestamps Audio: 00:44 - Taina's career background and what brought her to LinkedIn 03:28 - Understand the Thought Leader ads function 06:45 - Identify content worthy promotions 09:52 - Deeply approachable format 11:25 - Things you Can and Can't Do on Thought Leader ads 12:53 - Example of use cases on Thought Leader ads 14:40 - Combining organic and paid campaigns 16:12 - Types of results people can get on Thought Leader ads 18:03 - What to expect on the Thought Leader Ads future | |||
| 13 Jun 2024 | Mastering ABM Marketing with LinkedIn Ads | 00:28:03 | |
✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:40 - B2B marketing current events and LinkedIn news 2:22 - The sunset of lookalikes and rise of predictive audiences 4:57 - Sales audiences for campaign manager & document ads 6:22 - Understanding and defining Account Based Marketing (ABM) 9:57 - Ways to use ABM list: Setting a target accounts list 10:48 - Ways to use ABM list: Funnel stages list 12:37 - Ways to use ABM list: Exclusion lists 15:57 - Reporting and Tracking Progress on ABM campaigns 18:03 - Case Studies and Practical Implementation 20:12 - Platforms for Building ABM Lists 23:47 - Pitfalls to Avoid in ABM Marketing 25: 41- Recap and Upcoming Episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 11 Apr 2024 | Measuring What Matters: LinkedIn Ad's New Measurement Tools | 00:33:59 | |
✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:25 - Johanna and Jae's background in LinkedIn marketing 1:19 - Recent developments in LinkedIn's ad platform 3:28 - The Pros and Cons of third party tools on LinkedIn 6:45 - The impact of privacy changes on digital marketing 9:24 - Challenges faced by B2B marketers in measurement 14:16 - LinkedIn's approach to measurement and the importance of data 16:31 - Overview of LinkedIn's measurement products and their benefits 23:04 - Customer success stories and practical applications of LinkedIn's tools 24:33 - Making use of the revenue attribution report to make connections. 26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools 31:04 - Future insights on privacy and B2B measurement on LinkedIn ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website | |||
| 10 Jan 2024 | Top LinkedIn Predictions for 2024 | 00:18:14 | |
Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing. In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: Top Personal Takeaways of 2023 Episode Suggestion: Thought Leaders Ads with Taina Palombo-Price from LinkedIn Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Email: podcast@speedworksocial.com — Timestamps Audio: 01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024 03:53 - Continuous growth of the organic social platform 04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement 07:21 - AI-generated content and automated machine attribution performance 10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future 11:06 - Business level integration in LinkedIn Business manager 12:18 - Economic challenges and opportunities 14:19 - LinkedIn group and X (previously known as Twitter) comeback 16:06 - Video as a more powerful medium | |||
| 12 Jun 2023 | LinkedIn Ad Radio Trailer | 00:01:37 | |
Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies. Get a masterclass on the best practices. Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns. Hear from experts who will provide insights into all things advertising. Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more. | |||
| 12 Jul 2023 | [Masterclass] 1 - Intro to LinkedIn Ads: Plan Your B2B Marketing Funnel | 00:21:45 | |
Are you looking for ways to market and get quality leads for your B2B business? Whether you're a small business owner or a marketer who wants to leverage the power of the LinkedIn Ads campaign, this episode is for you! Join me as I walk you through the step-by-step process of maximizing your B2B marketing potential with LinkedIn Ads and a well-crafted marketing funnel. From building the foundation to successfully launching your campaign, this episode is packed with useful information ready for your action. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ — Timestamps Audio: 00:51 - The Foundation of Launching Your First Campaign 03:13 - Clear Illustration of the Power of LinkedIn Ads 05:49 - 3 Things to Know if You're a Good Fit and Not a Good Fit for LinkedIn Ads 08:12 - How LinkedIn is Different from Other Social Media Platforms 09:49 - Demographics of Professionals on LinkedIn 11:59 - LinkedIn Targeting Options 14:11 - Type of Ads on LinkedIn 15:46 - The LinkedIn B2B Marketing Ads Strategy | |||
| 16 Jul 2023 | [Masterclass] 5 - Craft Compelling Ads: Copywriting and Design Best Practices | 00:18:46 | |
In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results. In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Mentioned Resources: Breakthrough Advertising by Eugene M. Schwartz Confessions of an Advertising Man by David Ogilvy Ogilvy on Advertising by David Ogilvy The Adweek Copywriting Handbook by Joseph Sugarman Non-Designer's Design Book by Robin Williams Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ --- Timestamps Audio: 01:18 - Strong copywriting is the foundation of marketing 03:00 - Different categories of creative strategy 04:41 - Key elements of high-performing LinkedIn Ad 05:47 - Pros start with the copy: Headline and Body Copy 07:53 - Design principles for eye-catching LinkedIn ads 10:43 - Video Ads for brand awareness 12:17 - 5 common mistakes to avoid in your LinkedIn ad creative 14:59 - Creative research on the company page on LinkedIn 15:44 - AI prompts for generating creative work ideas | |||
| 25 Apr 2024 | B2Believe and LinkedIn's New Product Announcements | 00:21:07 | |
✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:13 - Overview happening to the recent B2Believe event 2:06 - Deep dive into the evolution of LinkedIn APIs and their impact 4:34 - The messaging workflows that potentially come to LinkedIn 5:26 - Exploration of LinkedIn's new advertising API and measurement tools 9:16 - LinkedIn's new event features and product announcements 10:35 - New ability for companies for better tracking and measurement of maturity index 11:58 - LinkedIn Connected TV and LinkedIn Premier 14:21 - Highlights from keynote speeches and panel discussions 17:42 - LinkedIn documentary about B2B marketing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 19 Jul 2023 | [Masterclass] 6 - Advanced Techniques: Using LinkedIn's Ad Tools and Features | 00:18:21 | |
LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts. In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/ Episode Suggestions: [Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign [Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ — Timestamps Audio: 01:33 - Initial LinkedIn Ad start to finish masterclass season 02:40 - Advance LinkedIn Ad tools: Planning your audience 04:16 - Syncing the audience to coordinate your efforts with your sales teams 05:06 - Different types of audience retargeting to build 08:23 - Advertise campaign feature: Bulk action & Demographic reporting 10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing 13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking 16:00 - Tools that track and analyze the trigger click of audience action | |||
| 29 Aug 2024 | The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads | 00:40:46 | |
✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:26 - Liz & Joanne's roles at LinkedIn 2:16 - The Challenges in B2B Revenue Attribution 5:35 - LinkedIn Revenue Attribution Report (RAR) 7:59 - Benefits of the RAR for Business and Marketers 9:13 - Detailed overview: How RAR works and its key metrics 14:36 - The simplicity of the RAR dashboard 18:13 - Secure way of setting up the Revenue Attribution Report 22:01 - 2 key things to ensure an accurate and useful report 26:45 - Lookback window on calculating metrics 28:49 - Case Study: Enterprise B2B SaaS Success Story 33:27 - What's next for LinkedIn's Revenue Attribution Report 36:01 - Granular campaign-level reporting for better insights to enable optimization ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 23 Oct 2024 | Showtime! LinkedIn Video Ads Best Practices | 00:35:54 | |
✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 1:01 - New Companies Tab in LinkedIn Campaign Manager 2:46 - Retarget by Conversions API Data 3:35 - Video Prioritization on LinkedIn 5:05 - When Does Video Ad Work Best 7:41 - Common Video Ad Pitfalls 10:29 - Top 3 Uses of Video Ad 14:43 - Technical Components of Video Ad on LinkedIn 15:58 - Pros and Cons of Video Ad on Mobile & Desktop 17:46 - Video Duration and File Size Limits 20:56 - Chargeable Clicks on Video Ad 21:54 - Personalized the Video Ad with a Thumbnail & Captions 24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping 25:56 - Creative Strategy on Video Ad 27:27 - Great Video Ad Ideas 29:20 - Video Editor for Non-Video Editor 30:00 - Measurement Analysis and Optimization 32:43 - Episode Recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 14 Jul 2023 | [Masterclass] 3 - Getting Started: Creating Your First LinkedIn Ad Campaign | 00:29:18 | |
Are you ready to level up your LinkedIn marketing game? Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform. In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ — Timestamps Audio: 01:05 - Create Ad Account and LinkedIn Campaign Manager 02:51 - What To Do Inside the Campaign Creation Screen 03:47 - Brand Awareness Campaign Objective 05:40 - 3 Objectives in Consideration Campaign Stage 10:50 - Conversation Campaign Objective 13:39 - The Conversion Optimization on LinkedIn's End 15:00 - Audience Targeting Section 16;50 - Ads Format to Use 21:46 - LinkedIn Audience Network 23:08 - Campaign Budget and Schedule 24:20 - Optimization Goals and Bidding Strategy 27:17 - Conversion Tracking Section | |||
| 29 Nov 2023 | New LinkedIn Ads Features! | 00:18:51 | |
Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful! In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elevate your LinkedIn ads game! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: The LinkedIn Features visuals Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Email: podcast@speedworksocial.com — Timestamps Audio: 00:59 - The time when Microsoft acquired LinkedIn 02:22 - Upgrade on the Document Ads on LinkedIn Ads platform 05:12 - New options on the document ads 06:22 - Thought leader ads to boost posts for individuals 07:46 - From Website demographic features to website retargeting audience 09:22 - Message ad format and conversation ad format 11:43 - LinkedIn forms to validate work email address 12:32 - Revenue Attribution report to associate LinkedIn impact and Campaign level breakdown 15:13 - Predictive audiences that operate to lookalikes | |||
| 10 Nov 2023 | Q4 LinkedIn Ads Optimizations to Finish the Year Strong | 00:11:59 | |
Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you! Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Email: podcast@speedworksocial.com — Timestamps Audio: 00:57 - End of the year traffic decrease and cost increase 03:48 - Black Friday concept for B2B business 05:22 - Shift offers more top-of-funnel brand awareness 07:15 - Refrain from launching brand-new campaigns 08:57 - Front-load budgets during the holiday 09:30 - Using the LinkedIn audience network | |||
| 29 Feb 2024 | How to Find the Riches in the Niches on LinkedIn | 00:12:54 | |
✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results. 🔑 Key Takeaways:
🕒 Timestamps: 0:00 - Introduction to LinkedIn Ads Radio and Niching 2:51 - Understanding B2B marketing forces on LinkedIn 4:10 - Business strategy and niching 4:52 - Approaching campaigns with niching and targeting 8:14 - Utilizing Chat GPT for deeper audience analysis 9:33 - Creating segmented email sequences 10:18 - Implementing niched and targeting strategies effectively 11:42 - Episode summary, final tips and recommendation ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 26 Jul 2023 | [Masterclass] 7 - Optimizing Your Campaigns Analytics and Performance Tracking | 00:19:33 | |
Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers. Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success. In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ — Timestamps Audio: 00:58 - Analytics and Performance Tracking Using Reporting Tools 03:45 - LinkedIn Performance Data: Date Range and Sample Set Size 05:26 - New Revenue Attribution Report (RAR) 06:34 - Maximum Delivery and Manual Bidding 10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads 13:00 - Analyzing the Campaign's Demographic Performance Stats 14:41 - Monitor CTRs, Ad Spend Distribution, Frequency 16:53 - LinkedIn Quality Score | |||
| 25 Jul 2024 | Mastering LinkedIn Sponsored Message Ads & Conversation Ads | 00:29:19 | |
✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively. 📝Special Episode Links: 🔑 Key Takeaways:
🕒 Timestamps: 0:10 - Introduction to Messaging Ads 0:45 - LinkedIn's new metric "Dwell time" 2:52 - Optimizing for qualified leads 4:53 - Overview of Sponsored Messaging and Conversation Ads 6:13 - Difference between Sponsored Messaging ad and other ad format 7:51 - Objectives and how Sponsored Messaging Ads works 9:42 - Components of Sponsored Messaging Ads 14:15 - Key features of using message ads 17:14 - Frequency caps for Messaging Ads 18:49 - Writing an effective Message Ad 22:20 - Best practices in running a Message Ad 24:52 - Real-life examples of Sponsored Messaging Ads Usage 27:34 - Sponsored Messaging Ads recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 06 Jun 2024 | New Connected TV Ads (CTV) with Robert Yanik from LinkedIn | 00:24:03 | |
✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:45 - Robert Yonick career background and role at LinkedIn 3:35 - Overview on Connected TV (CTV) 4:31- Benefits of CTV ads for businesses in reaching their target audience 5:27 - Unique Elements of CTV Ads 7:25 - Differences between LinkedIn video ads and CTV ads 10:08 - NBC Universal Partnership and LinkedIn Premier 12:06 - Targeting setup, measurement and reporting on CTV ads 14:20 - CTV campaign setup walkthrough 15:48 - Managing placements and brand safety 17:09 - Tips for creating effective video ads 21:36 - Examples of effective B2B video ads 22:57 - Future developments and roadmap for LinkedIn CTV ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 30 May 2024 | Goodbye Lookalikes, Hello Predictive Audiences powered by AI | 00:16:05 | |
✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool. 📝Special Episode Links: 🔑 Key Takeaways:
🕒 Timestamps: 0:24 - LinkedIn's transition from lookalike audiences to predictive audiences 0:53 - New updates: Conversions API (CAPI) 2:47 - Difference between predictive audience and lookalike audiences 3:28 - Challenges of lookalikes on LinkedIn's B2B marketing 5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion 7:09 - Creating Predictive Audiences: Options and Recommendations 10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully 13:25 - Scenarios where predictive audiences may not be suitable 14:34 - Recap of predictive audience features and upcoming episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe! | |||
| 07 Feb 2024 | Triple Threat Document Ads | 00:31:41 | |
Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads! In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effectively and using this powerful ad format. Document Ads Specs: https://business.linkedin.com/marketing-solutions/success/ads-guide/document-ads Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Ways to Connect: LinkedIn: https://www.linkedin.com/in/anthonyblatner/ Website: https://speedworksocial.com/ Email: podcast@speedworksocial.com — Timestamps Audio: 00:53 - LinkedIn AI integrations 02:45 - How to win B2B quarterly report insights 06:04 - LinkedIn Ads account audit 07:06 - New post format and Ad format benefits 10:31 - Advantages of Documents Ads over Carousel Ads 16:55 - Optimization benefits and use cases of document ad 21:05 - Document ads limitations 22:49 - The best ideal format for document ad 28:12 - Triple threat ad format 29:18 - Best practices and tips | |||
| 30 Apr 2024 | The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute | 00:43:29 | |
✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts. 📝Special Episode Links:
🔑 Key Takeaways:
🕒 Timestamps: 0:23 - Ty Heath's career background and role at LinkedIn 5:29 - The poor mental model of how people operate at the B2B institute 6:28 - Research ideas and new types of opportunities that work in B2B 10:20 - 95-5 Rule model in B2B marketing 13:29 - The ability to build memory with future customers 16:50 - Effectively reach out-market customers 18:54 - How to measure the success of brand-oriented memory marketing efforts 22:05 - Research about the CMO scorecard 26:02 - Attention x Branding x Linkage = Equity 28:57 - Balancing short-term lead generation with long-term brand building 34:09 - Understand how long-term efforts work from the sales standpoint 39:06 - Brand that is making the 95-5 rule right and the future of B2B... | |||