Lift Free And Diet Hard with Andrew Coates (Andrew Coates)

EP 108

EP 91

Brad Dieter returns with nuanced thoughts on a variety of current and forward facing industry topics including:

-How AI will affect our industry

-Coaching clients on Ozempic and related GLP-1 drugs

-The importance of your network in your career

-What Brad means by the "industry bull whip"

-And what Brad has in store for his appearance as a speaker at my Sept 13-14 event, The Evolve Strength - Business and Coaching Conference. I hope you'll join us here in Edmonton, or watch live virtually.

Not only is this an essential episode for coaches, if there ever was an episode that speaks to enthusiasts, this is it.

Dr Susie Spirlock is my guest to share a ton about:

-how evidence based physical therapy has advanced

-the problems with outdated methods

-the appropriate use of passive treatments

-the importance of loading exercise

-the role of your nervous system in outcomes

-important notes on pain and movement

-our nuanced thoughts on assessments

and

-how Susie embraced social media and travelling to events to grow her brand and opportunities to educate

Quinn Henoch, DPT, makes his first appearance to talk about the value of formal and informal education in physical therapy and strength and conditioning. Quinn explains why coaches should show their work early and often, and why you'll never be 100% sure you're right on any strength or therapy prescription. Quinn shares a lot of philosophy about helping people deal with pain and improve performance. 

Legendary strength coach and educator Dan John joins the podcast to share wisdom from his 40+ years as a coach. Dan talks about getting a wide variety of coaching experience early, of "Being so good they can't ignore you" a famous Steve Martin quote, in regards to cutting through social media novelty, and how he values problem solvers and thinkers, not problem finders and memorizers. Dan also shares some nuanced thoughts about his legacy and the importance of giving credit to people for their work. 

EP 123

Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear:

• Whether YouTube subscribers or instagram followers are more valuable
• How to leverage Youtube following
• How media growth has changed Tom’s career and life
• A breakdown of some important mobility concepts including the difference between active and passive mobility 
• How to intelligently program variety
• The value of getting published on a notable publication vs building your own library of resources.
• And more 

Should you specialize in nutrition or training, or do both. Andres Vargas provides context and why he offers both for his clients. We also wade into the confusing realm of social media training, and talk about the fundamental that matter and the sensational stuff that doesn't. Plus much more.

Dr Joseph Munoz joins to distinguish between how some nutrition misinformation is harmful while others are just incorrect. 

We talk about:

-Debunking the carb - insulin hypothesis 

-Does protein timing matter that much?

-Creating change through identity shift

-Is there any merit within the “Make America Healthy Again”? (without getting political)

-What really moves the needle for your nutrition?

And much more

Please follow Joey on IG: https://www.instagram.com/dr.joeymunoz?igsh=MTJuaHlsMTdhd2ZtNg==

This episode is among the earliest in a significant shift in discussion topics and theme for this podcast going forward. I still believe there’s a goldmine here for coaches, but this is now intended to be a valuable resource to the end users, the enthusiasts, and even the beginners who need our help navigating the often confusing and conflicting world of fitness and nutrition. If you find this valuable, please share it with a friend who needs it. Thank you.

00:00 Welcome to the Lift Free and Diet Hard Podcast
00:15 Introducing Dr. Joseph Munoz
01:18 Debunking Fitness Myths: Carb Insulin Hypothesis vs. Carnivore Diet
02:52 The Rise and Fall of Carb Backloading
07:30 The Truth About Nutrient Timing and Protein Intake
19:53 The Importance of Lifestyle Changes for Long-Term Health
24:53 Understanding Environmental Influence on Behavior
26:24 The Power of Identity and Accountability
28:48 Navigating Political and Health Debates
30:06 Debunking Food Myths and Misconceptions
35:28 The Role of Regulation and Personal Responsibility
43:41 Final Thoughts and Gentle Myth Busting

Follow Andrew Coates:
Instagram: @andrewcoatesfitness
Join My Email List: www.andrewcoatesfitness.com

EP 146

Jeff Tomko, contributing editor at Muscle and Fitness magazine joins the podcast to talk about being a successful writer in the fitness industry. Jeff shares the delicate balance between being professional and earning opportunities with putting yourself out there and asking. Jeff shares what he looks for in a writer he wants to work with. Jeff also shares how he stays passionate about his personal fitness efforts including his enjoyment of Jiu Jitsu. We also discuss how the industry has changed with the rise of social media and the shift away from print to more online content. 

Steve Keane joins me to discuss his meteoric social media growth and everything that's come with it in his career:

We talk about:

-If Steve would wish this kind of massive social media growth on his worst enemy

-How Steve approaches his growth to monetize and scale his business and livelihood to ensure he doesn't miss the opportunity

-Steve's thoughts on what really goes into app development

-How he deals with the volume of attention and how the experience hasn't fundamentally changed who he is.

-Much more, enjoy

Meghan Callaway is a goddess of pull-ups and training information. We spent an hour borrowing just a little of the library of knowledge in her brain. She discussed training tools to be able to perform or improve pull-ups. She may know more on he topic than anyone else alive. We also hit on some of the traditional problems with felmale fitness marketing, why the answer "it depends" is important to understand in fitness, workouts for empowerment, and a discussion about the dangers within our industry of taking extreme positions on social or political ideas.

Special Guest: Meghan Callaway.

Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obesity. Dwayne shares why he chose to leave academia and start a second career teaching nutrition within the fitness industry. 

Our friend Michael Dietrich joins the podcast to talk about his Moutain Mike adventures with his dog BearBear, about a career in the fitness industry, practical nutrition, competitive fitness industry pitfalls, and more. Check it out.

Special Guest: Michael Dietrich.

ep 134

Cressey Sports Performance cofounder Pete Dupuis returns to deep dive into how strong business and service fundamentals allowed CSP to survive and thrive during the last few challenging years. Pete shares his formula for building trust with his clients. Pete explains how you put yourself in a position to benefit from luck. Pete also shares how his passion for a "side hustle" in mentoring gym owners grew into his current role with Business For Unicorns. This includes how Pete recognized the parts of the work he liked and the parts he didn't, shifting his focus to doing more of what he liked.

Welcome to the future of the fitness industry according to Brad Dieter, Andrew Coates, and Dean Guedo. But mostly according to Brad.

We tackle artificial intelligence, Brad’s work in biomedical research, the validity or lack there of in current DNA testing and where it will develop, and a lot more.

Brad also explains his hypothesis about intolerances and how people are “drawn to them”. Brad also explains how you can’t “hate yourself lean”, and we hammer at the pointlessness of Internet arguements, over concepts like burpees.

Special Guest: Brad Dieter.

Dr. Trevor Kashey joins me to discuss how he's able to focus on highest value and impact efforts by spending less time being forward facing with social media. Trevor and I devolve into a "intellectual journey" about the nature of the evidence based fitness industry and what ultimately helps the end user. Learn what Trevor means when he says "I care about getting to the crux of "your" problem." Stick around for the second half as Trevor gets into actionable take aways for how to help people with their lifestyle and nutrition, specifically his focus on helping people with skill acquisition and guiding people to "stop doing as much dumb stuff and start doing more smart stuff." Hope you enjoy Trevor's intellect and humour. 

Sam Spinelli joins us from his new home in Southern California as we hit the deep freeze in Edmonton. In our last podcast of 2017 Sam talks about his pursuit of his doctorate in Physical Therapy, his passion for barbell sports and how their rise has benefited people. Sam gets into his passion for battling fitness misinformation and a deep discussion of the scope of practice of physical therapists and trainers, where the lines blur, and dangers of professionals going outside their scope.

Special Guest: Sam Spinelli.

EP 143

EP 127

My good friend Lee Boyce returns to talk about how to stay in fitness as a long term career on the gym floor coaching clients. We often see trainers leave for "real jobs", gravitate online, or think there are greater financial rewards in "business coaching", but Lee shares why he feels being an in person coach is a legitimate and viable long term career path. Lee also shares his thoughts on the risk of AI replacing the human coaches in person.

Pete Dupuis and I dive into Seth Godin's book The Practice and its underlying mantra of developing a consistent process without being married to specific outcomes. Pete shares insights from both his process of content creation, and from years of running one of the most successful fitness industry brands. We talk about his approach to social media and its pros and cons for your career and life. Pete will share with you why he takes a long view with everything he does, giving with no specific demand in return. "Content creation is an act of generosity". 

EP 109

Matty Fusaro joins me for Episode #9. We hammer on relatability as a fitness professional and brand. How to walk the line between having super human and down to earth qualities. We dive into the value of networking within the industry.

Matty shares his experience becoming successful on YouTube and advice for anyone wanting to explore that media. We discuss starting a podcast and I push Matty to start one, and how you should approach the pressure to be on all platforms. We dive into a lot of ideas about content creation.

Matty explains why you want other people to win, and the importance of sharing. “Just because someone else is doing well doesn’t mean that they’re taking anything away from you.”

Strength and conditioning coach, author, and mentor Jason Brown guests to talk about Louie Simmons's influence on Jason's career. Jason explains the conjugate method, popularized by Louie, and how to apply core principles of strength and conditioning to general population training. We talk extensively on career development and the balance of learning technical skills plus the soft interpersonal skills to be a successful coach. Jason highlights the value to writing articles to build credibility and grow your career. 

Dr. Jade Teta returns to talk about the importance of communication and connection to making a difference in our client outcomes. We expand into why these skills are so essential to long term career success and growth, and how Jade fostered his own skills. Jade shares why it's important to be purpose focused. He explains how compassion and empathy are the roots of good communication. He also explains why it's important to be aware of your own bias and dogma, and to be anti dogmatic. 

Christian Thibaudeau returns to talk about his upcoming speaking appearances:

-We will both be speaking at canfitpro's Global Conference in Toronto Aug 9-10, and my conference in Edmonton Sept 13-14 The Evolve Strength-Business and Coaching Conference.

And Christian shares his thoughts on:

-Why he went back to doing more in person coaching and it's value in staying current as an educator

-Traditional gatekeepers of industry authority and current social media potential

-How he got started in writing for T-Nation

-And a big discussion on training tactics, and what ultimately matters and works

-What he means by people "sciencing their way out of hard work"?

Charles Staley joins us to disucss the importance of developing and maintaining strength as we get older. How it took getting to his 50's before he got into the best shape of his life, and why it can be challenging for fitness professionals to prioritize ourselves. Charles gets hot about gym ettiquette so we discuss the importance. We cover what rep range is the most efficient sweet spot for building muscle.

Special Guest: Charles Staley.

David Thomas Tao, co-founder of BarBend and now Head of Brand after it's recent acquisition joins the podcast to share the history of how and why BarBend started and where it's headed as a strength sport news outlet and strength training resource. David digs into the lessons from his approach to building BarBend, why timing and network effects matter, and why a commitment to getting it right early on was essential to building credibility. David also shares how they intend to support coaches going forward plus some lessons on how to approach getting published.

Luka Hocevar returns to share how attending live fitness events have enriched his career. We've met countless friends and forced valuable industry connections.  Luka is forging ahead with his late September 2021 Vigor Ground Fitness and Business Summit in Renton, WA and gives a run down of what attendees can expect. I fly down next week to be there. Luka provides some insight into the value of social media growth. 

Join Peter Baker with us in our discussions about modern nutrition and the religious devotion some factions engage in, pros and cons of the intense sense of community in some fitness corners, mental health and fitness professionals - why it can be hard to openly discuss, curated social media images and the dangers, and direct arm training. Add to that we talk about Peter’s new competition preparation book he’s coauthored with Dr Layne Norton.

Special Guest: Peter Baker.

Dr. Lisa Lewis returns to talk about her work teaching psychology skills to fitness professionals. Lisa talks about what she has in store with her courses and upcoming in-person presentations, as the world opens back up to in-person education. Lisa shares some helpful books and a process to help decide if books and resources are credible. Lisa shares some of her perspective and value as an aligned professional but as an "outsider" to traditional fitness coaching. We discuss just how much of your education should be directed to better understanding of psychology and coaching, and we dive into the importance of self care for people in our industry. 

Dean Somerset is among the most accomplished yet young professionals in the fitness industry. 13 years deep at a commercial gym it was time for a change. Dean discusses the move and his upcoming plans for this year.

We get into his personal evolution over that span and look at how the industry has evolved over time.

We also have details about Dean's info product with Dr Mike Israetel - The L2 Fitness Summit which is now available to download.

Enjoy our first returning guest interview.

Special Guest: Dean Somerset.

Adriell Mayes is crushing in business, social media, in kettlebell education. Adriell joins to share how he built his media and foundation of his business. Adriell shares how he's approached coaching with a dedication to creating a fun and memorable client experience, and built his career through equal parts passion and curiosity. And like recent guest and peer Marcus Martinez, Adriell shares how he approaches kettlebells as a tool and extension of his body to focus on movement.

Today’s episode features returning guest and firebrand Nick Sorrell along with our two friends Derek Stanley and Jeb Johnston. All 3 are Stronger U coaches. We spend this episode discussing the importance of controlling your attitude in the face of events beyond your control. The importance of empowering people and breaking away from victim mentality. How forming small consistent habits add up to long term successes. Each of our guests share some difficult personal experiences and how that shaped their life outcomes.

Special Guests: Derek Stanley, Jeb Johnston, and Nick Sorrell.

Muscle gain coach Tom MacCormick joins to chat about the effort and tools it takes for people to go beyond getting fit and active for general population training. We dive into the commitment needed to put on serious muscle while getting lean. Though geared toward men, this applies equally to women who want to achieve these goals. Tom also shares his advice for longevity in the fitness industry. 

Cody McBroom joins the podcast to talk about how he built his successful coaching business with a few key practices. 1) Relentless focus on serving the client/potential client. 2) Building a library of resources to serve his audience and gain relevance with a broader community. 3) A deep understanding of SEO.

We share key inspirations and influences along our similar career paths and timelines. 

EP 148

Belfast, Northern Ireland based fitness entrepreneur Phil Graham guests to talk about the difference between young business coaches spamming in your DMs, vs what it takes to develop a career of credibility as a business coach. Phil attacks the "I just want to help people" justification for not welcoming the effort to earn a greater livelihood in your fitness career. We dive into the nuance of the value of having social media followers measured against the pitfall of having so many that take a lot of time but don't lead to business growth. Phil shows the path to impacting more lives and making more money. 

Dr. Mike Israetel returns to share how RP's social media and content creation have evolved with their brand growth and changes in social media platform reach. Mike eloquently explains why different prominent academics are more liberal or conservative in their interpretations of new research, and how you can navigate this. We also deconstruct the tribalism and hostility sometimes found within certain fitness industry communities, and how Mike prefers to navigate his interactions. 

Dean Somerset returns to share his insights of blending the road to success before social media, with maximizing the benefits social media offers today. Dean highlights the importance of authenticity and not jumping on trends. Dean shares his insights into personal and professional financial wisdom for fitness professionals. Dean also shares details of his upcoming Scientific Application of Mobility Training seminar in Toronto on November 21st.

Dr Mike Israetel joins our podcast to tell his life story, leaving Communist Russia as a child, getting a PhD in the US, bodybuilding and Brazilian Jiu Jitsu, and co-founding the wildly successful Renaissance Periodization.

We talk what works and what doesn't for building muscle mass and wander down a few fitness industry rabbit holes.

Join us for easily the funniest episode to date.

Special Guest: Dr. Mike Israetel.

Joel Jamieson returns and shares his humble beginnings. Joel shares how he was broke but put everything he had into education and developing relationships with mentors. We discuss all of the keys to a successful career before worrying about social media likes and followers, but we also discuss how we've each approached social media engagement, and the tactics and deliberate effort in building it. Joel shares details about a new nutrition and supplement project he's about to launch called Precision Metabolix. Hope you enjoy. 

EP 93

Mobility educator Tom Morrison guests to talk about all things mobility training. He shares his experience with a major low back injury from poor training and movement through his education in moving better to not only help him lift and perform but coach and educate others. We talk about the importance of the language we use around injury and pain, body awareness and why Tom feels this is essential, and the importance of training specific abilities as we age. 

Don Saladino joins the podcast today to share a lot of kind words about other people and friends in the fitness industry. Yet Don himself has had what feels like a fairytale career. Maybe there's a connection here. Don also shares how he navigates saying yes to opportunities and requests of his limited time. Don shares how valuable his roots in the evidence based fitness industry have been when leveraged across his mainstream reach. Don tells you about the things that don't matter as much along the way, and key pieces to building a great foundation for career success. 

Brad Dieter returns(though first appearance on the new format) to chat about The Inland Empire Fitness Conference where we will both be presenting Aug 6th and 7th in Spokane WA. Brad wanders through a series of his thoughts on career success, the benefits of growing a social media brand vs being a pure coach within the umbrella of a successful and growing company like Macros Inc. Brad shares his vision for a better corner of the fitness industry and our role in developing front line preventative health care to meet future demand. 

ep 132

IFBB Pro and prolific educator Ben Pakulski makes his long overdue first appearance and shares how he approaches life and work with an endless desire to learn, grow, and push the limits of what he could do physically and in learning to help others. We share why Ben's abundance mindset led to breaking through some early limiting beliefs. Ben explains how he sees every person as an opportunity for a positive interaction that benefits everyone. Ben also explains how he's learned to create boundaries to focus on learning and educating. We also explore some of the valuable info and the bioscience myths coming out of a career in competition, and how to approach learning something fro everyone.

Andy Morgan graces us with his British charm and wit, takes us through a series of long thoughtful pauses as he recounts learning karate in response to a bottle attack in Birmingham England as a youth that later took him all the way to Japan where he established himself as a leading authority in nutrition.

Andy has a lot of great advice for trainers learning their way through the industry and a ton of valuable nutrition takeaways for the fitness enthusiast, particularly some blunt thoughts on ideas like biohacking.

Join us for a big steaming pile of Andy.

Special Guest: Andy Morgan.

Dr Natasha Barnes joins to talk about:

- her work coaching climbing athletes

- important concepts in strength training that coaches should focus on,

- How she runs her online programs and lessons for coaches in developing their own

- Navigating fear of injuries with clients

-Boundaries vs responsiveness

-and much more

Nick Shaw, co-founder and CEO of Renaissance Periodization guests to talk about:

-How RP succeeded when it let Dr. Mike Israetel be his authentic self

-How to navigate conflict with people online

-The role luck plays in success

-Dealing with rough patches

-Getting comfortable with self promotion

-and more

Rachel Henley has one of the most popular and fastest growing IG accounts in the fitness industry. Learn how:

-She used a lead magnet to grow a 90,000 subscriber email list.

-How social media and her list helped explode her business.

-How knowing her metrics helps.

-How she uses her authentic humour to attract her ideal audience.

-Social media has changed her life but how little has changed about her.

EP 103

Eric Bugera joins me to talk about his work with the Pre-Script team and why they've been successful. We explore the rise in combativeness and tribalism within various fitness industry communities and in our online space, and how to navigate. We also share our philosophies on how to approach social media on our terms to help people.

Writer, speaker, and online nutrition and behavior change coach Jeb Stuart Johnston returns to talk about how coaches can improve their communication and messaging to for greater career success and to make a greater difference in the lives of the people we work with. We dive into a big discussion about the discussions coaches fall into that don't help themselves or their clients. We talk in depth about the value of writing for career growth, and the value of attending events where like minded coaches gather and interact. 

Jaime Filer joins me in a discussion about focusing on how the other person can come out of an interaction better and why she so naturally approaches interactions this way. Jaime takes a selfless interest in others while knowing how to ask for opportunities that also provide value to the person she's asking.

Please check out more of Jaime: https://www.instagram.com/jaim91?igsh=MWVxYWpxdHM2N2R6eg==

Josh Hillis makes his first appearance to talk about developing skills with our clients around stress/emotional/boredom eating. We talk frameworks for thinking about eating with your values and your identity. Josh talks about translating his body of work and reputation into a growing social media presence. I hope you enjoy Josh's passion and enthusiasm for helping people develop valuable skills around the nutrition and lifestyle. 

Bryan Krahn follows up his roundtable apprarance with a solo episode and doesnt have to fight with two othe guests for the chance to thoroughly entertain and enlighten you.

We address the fact that most everything in our industry boils down tk wanting to look better naked and Bryan isnt afraid to say it. We address the complex topic of alchol and lifting, ideas from the traditional bodybuilding world that work and ones that really just need to die.

"It all begins by chasing vanity". Come chase some vanity with us.

Special Guest: Bryan Krahn.

Join Dr. Sam Spinelli and I for a big discussion of personal development and how to look at 2020 as an opportunity. We dive into why it’s essential to learn and get comfortable with sales, the difference between people who use their money for experiences vs accumulating material possessions, and maximizing your clients’ experience with you. We also hammer on the value of your time and guarding it against people who rob you of it and your mental energy. We finish off with a big discussion on how we can expect a surge in demand for coaching in the coming months.

Find Sam on Instagram at @dr.samspinelli plus @citizenathletics1 and @e3rehab and www.thestrengththerapist.com

EP 106

My friend and prolific public speaker Nicke Lambe returns to talk all things public speaking. We've seen a rise in interest among coaches to speak at events, share their experience and knowledge, and educate within the industry. Nick has worked on ways to teach thee skills to more coaches and presents a lot of insight you can act on right now and further resources to follow up with.

We also tease why you should join us at his event Raise the Bar in Dallas in late February.

EP 126

Nick Winkelman joins the podcast to chat about his new book, The Language of Coaching. Nick elaborates on why this book was important to write and its focus on the research supporting the superiority of external cues vs internal cues. Nick explains when internal language is effective and when a coach needs to step back and simply direction into external cues. We discuss why everyday lifters and even elite athletes don't automatically make great coaches, and how the appropriate use of language is as important for everyday clients as it is for high level athletes. Nick also builds in some ideas to help the coach who's reluctant to change from a system they've long used and learned to trust. 

Jay Ashman is a veteran of the fitness industry. Having worked as a coach and manager in a variety of roles over the years along with an athletic career, Jay brings a ton of experience to the table to help others. His Facebook group community, Pump, Dump, and Hump is a growing project that creates a safe place to have conversations that not only relate to fitness but also sexuality and gastrointestinal health.

Please enjoy Jay's story and follow him on social media and join Pump, Dump, and Hump

Special Guest: Jay Ashman.

Cressey Sports Performance is a legendary gym and atheltic training facility, most noted for working with Cy Young award winning MLB pitchers all the way to minor league and high school athletes. Pete Dupuis, co-founder and general manager of CSP has long enjoyed life away from the spotlight.

Pete joins us to talk about his personal brand and work outside CSP, a committment to authenticity and how its driven success with CSP, and the pros and cons of putting your own name on a gym or fitness business.

We explore why we appear to see more injuries among young athletes and a great discussion of balancing work with family time.

Special Guest: Peter Dupuis.

Former Miss Olympia Bikini and evidence based coach Nathalia Melo-Wilson guests in one of the more candid, funny, thoughtful, and entertaining episodes I've hosted. Nathalia shares her humble start saving her allowance to go to the gym in Brazil, to moving to the US at 20 with $350, living in less than ideal spaces, and becoming Miss Olympia. Nathalia shares her love of learning, why she's never coached competitors, how she manages to stand out against "influencers" with her evidence based brand. Nathalia shares some lessons training and communicating with women who aren't happy with their self image, and who are moms or working through pregnancy. We also dive into our philosophies about finding the right clients. 

Jonathan Goodman returns to talk about his recent major business and media pivot. Jonathan shares why you hold a competitive advantage against the big companies simply by being human in your interactions. We discuss why "productive procrastination" is hurting your progress and why you need to build "career capital". Jonathan shares his new energized approach to social media and he's trying to share his lessons. Listen in for more

EP 141

EP 130

Alberto Alvarez brings his kind and genial nature to the podcast in our most detailed nutrition epsiode to date.

Alberto details his path from a young overweight man, searching for information, losing the weight, the pitfalls along the way, and transitioning into a coach who helps others. We explain just what macros are and other basic nutrition concepts, why some people are easily lured in by the unscientific promises in our industry, how Alberto helps people get started on a weight loss journey, thoughts on merging the science of nutrition with the emotional and psychological aspects, and some of the cultural nuances in the Spanish speaking world and how it affects his work differently.

Special Guest: Alberto Alvarez.

Steve Hall of Revive Stronger makes his first appearance and shares the humble origins of his career leading up to his rise as a popular evidence based coach. Steve elaborates on his experience building his online business, on how to choose a great business partner, how he built systems, and how he didn't have all the answers he just learned and figured it out as he went. 

Back from a short and unplanned hiatus, today Steve Kamb founder of the successful brand Nerd Fitness and author of Level Up Your Life joins to talk about how his brand niche found him. Steve shares a lot of ways his coaching philosophies evolved with a humble and engaging attitude. Steve shares how he's deeply focused on fostering intrinsic vs extrinsic goals. He also shares his nuanced throughs on augmented reality(think Pokemon Go) and gamification in fitness.

Welcome to the 1st episode of the revamped podcast. After 150 episodes of The Fitness Devil Podcast, life and work are taking Dean onto other project focus, leaving Andrew Coates to host The Lift Free And Diet Hard Podcast solo. Sohee Lee jump starts the rebrand with a discussion about her recent life travelling with boyfriend Ben, a shift in her social media and experiencing new engagement, the value in consistency within your content creation, scaling to educate a larger audience, building a team of coaches in her business, and the importance of saying no to preserve your time and emotional energy. 

Joey Percia joins the podcast to shed some light on a part of the fitness industry that’s often undervalued and misunderstood. Joey hS written a great book, Why Do You Hate Money? That teaches trainers and anyone important skills within marketing, and writing copy, content, and key messages to potential clients. We discuss why this actually benefits the end consumer. Joey shares the significance of the fable of the good and bad wolf that we choose to feed, and the benefits or consequence of those choices. We hammer change mindset, some coaching ideas from Joey’s past as a fitness professional, and why you need to avoid over promising and underdelivering as a fit pro.

Special Guest: Joey Percia.

Victoria Pal joins me to discuss:

-Her work with celebrity clients

-Attracting and working with high net worth clients

-Being a concierge to her clients

-Educating clients on lifestyle

-Focusing more on longevity for clients

-Longevity in a fitness career

-Mastering the basics while keeping an open mind to progressive lifestyle practice

-plus lots more

Victoria initially hit my radar when shared by her client Adam Jones of my favourite band Tool. While we touch on her work with some big name LA celebrities, we showcase how her career is so much more than her celebrity work.

Mike Howard discusses mindset with us in depth. We tackle self forgiveness and negative self talk, cognitive biases that take people off track, the dangers of rigid dietary approaches, and some mindset strategies for overall health.

Special Guest: Mike Howard.

EP 92

Muscle building expert Jason Maxwell joins us to talk about building muscle. Jason discusses his simple but effective approach to putting lean muscle on people. Jason shares how he grew up in a small town, followed education on the road to being a real rocket scientist, only to walk away from that path to work with people and help them get fit.

Jason has taken his straight forward approach to building muscle and combined it into a book, appopriately titled Muscle.

We also discuss super hero bodies, the pursuit of aesthetic ideals, and how Jason's high quality social media presentation is still a reflection of a pretty normal day in the life of.

Special Guest: Jason Maxwell (JMax) .

Links:

• Muscle by Jason Maxwell : Free Book

Carter Good is a rising star in the fitness industry thanks in large part to his skill at creating eye catching nutrition infographics. He joins us to talk about how his career took off due to his use of this tool, his own personal weight loss journey, how that journeyed translated into an online coaching career, and a few other related topics. Join us as we talk in depth with Carter

Special Guest: Carter Good.

EP 89

If you listen to just one episode please choose this one with Angela Gargano. Her positive energy, mindset, and philosophies toward brand and career will help you going into the new year. Angela talks about taking a lot of "messy" action, how she's build different tiers and price points for her services, all about her free media and content creation, and ultimately about helping people. 

Chad Landers could have been a movie star had he not chosen fitness a long time ago and had Robert Downey Jr not taken all his roles so Chad set out and somewhere along the way became more than just a good trainer. He won awards and become industry renowned as a world class trainer and person.

Chad shares his thoughts on why what we do in the fitness industry is so important, the right reasons to work in fitness, the importance of happiness for ourselves and our clients, thoughts on owning his own facility, and delivering value in our work.

Perhaps best of all, Chad sheds light on the sense of entitlement we now often see of personal trainers who frustrated having to work in commercial gyms, to gain experince and learn the business.

Dr. Nick Nwabueze joins to share his approach to getting his patients healthier and more active. Nick shares his philosophy of proactive health care in prescribing exercise before rushing to medications. Nick believes in practicing what he preaches as a devoted CrossFit practitioner but explains why he doesn't always point his patients to his preferred workout methodology. We also dive into navigating the extremes of tribal narratives around obesity and how to find effective messaging to help people.