Leap into Livestream for Small Business (Dawn Chubai)

Live and Social commerce is more than just a sales tool, it is a marketing tool as well. In this episode, Eitan Koter, Co-CEO of Vimmi and Host of the popular eCommerce podcast eCom Pulse podcast shares his pro insight on Shoppable Video TikTok Shopping and more. "Just Relax" says Eitan...you don't have to be fancy or perfect, but you do need to get started if you want to future proof your retail brand.

I met Esther Ifrah while scrolling through Socials, in search of businesses that are disrupting the retail industry. Esther has a corporate background, working for Canadian Tire as a Buyer, then moving into Brand Management of an $850 Million portfolio. After 17 years she needed a change. An opportunity to relocate to Florida was a chance for a fresh start. She decided to open Guestify, an eCommerce store selling clothing and accessories for the Travel Enthusiast. No physical store…but she wanted to put a face to her business, to instil trust, to connect and to build community. Those were her KPIs when deciding to partner with StageTen to host Livestream shopping events. She does a GREAT JOB and is an inspiration and example of what is possible when you Leap into Livestream.

Why did I start Live Selling School? So that small businesses, and eCommerce only businesses (D2C) can succeed in business using ALL of the tools available to them.

I hope you enjoy Esther’s insight and learnings as a retailer leveraging all the Live Commerce has to offer now...and in the future.

My NEW Free "Small Business Guide to Livestream Shopping" is available NOW 🛍️

Download the Free Guide Here.

If you want to hear more of this content, please like and subscribe...AND if YOU are hosting Live Shopping Events yourself or think I should highlight a small business who is, please comment below! 

#liveselling #learntolive #smallbusinesstips #ecommercetips #livestreamshopping #dawnchubai #livecommerce #salesstrategies #salesandmarketingtips #salesandmarketing #onlinestoresetup #howtosellmore #socialselling #socialsellingtips #salespodcast #commercepodcast #podcastlife #fashionpodcast #fashionretail #fashionlivestream #canadiantire #womensfashion #travelfashion

In this episode, Full-Time Salaried TikTok Shopping Host Julian Erbil shares is secret to success as a Live Seller PLUS details on the opportunities available (and the PAY) for those wanting to work in this space.

Angie Lee Saffold has been selling beauty products on TV Home Shopping Networks around the world. She shares how she chooses the products that make it to air and her sales strategy for converting customers through the screen

Elizabeth Grant International is an award winning iconic Canadian skincare brand who, with all it's success in TV Home Shopping around the World, could just call it a day. VP Margot Grant Witz shares why they are innovators and disruptors in the Ecommerce Space as well as the beauty industry.

Gregory Patterson is a FORCE on camera...in this episode, he shares how one client changed his life forever, his top 3 strategies for selling hair tools on TV, his #1 for connecting to his audience, and his sales strategies as an Affiliate Live Seller.

Liss Kisber is known for her CAFA Red Carpet Interviews, Fashion expertise on Global TV's Your Morning, AND she also happens to be an on-air representative on The Shopping Channel for Beauty Bio. Listen as she shares her tips and tricks for preparing for the big show!

Emer Gillen shares her strategy for Elemis Skincare Livestream Shopping events AND her secret to describing products using sensory language.

Kathe Sanz is a Marketing Specialist with Dr Ho. Yes, the same Dr Ho who you have seen on late night infomercials and TV Home Shopping. Learn how this iconic brand is using Live Commerce (Livestream Shopping ) as a way to make more than sales...

In this episode of Leap into Livestream, Dawn Chubai chats with Christian Vester, Co-Founder and CEO of SPRII and Corey Morris, CMO of SPRII.

In addition to discussing the best product categories for Livestream Shopping, they share 3 other categories that do really well on their platform.

We also discuss:

What companies benefit from Livesteam Shopping

The origin story of their company

What makes SPRII different than other Live Commerce software companies

How Live Commerce companies can remove customer friction using shoppable video and livestreaming

Qualities to look for in a Livestream Host

Conversion rates they have seen on their platform

and so much more!

 Are you a Business curious about the steps involved in hosting your own Livestream Shopping Event or product launch? Download this FREE Guide HERE

Websites:

SPRII

https://sprii.io/

LinkedIn:

Christian Vester https://www.linkedin.com/in/chrvester/

Corey Morrishttps://www.linkedin.com/in/johncoreymorris/

Dawn Chubai's Live Selling School https://livesellingschool.com/ 

This episode of Leap into Livestream is all about Marketing and how Live, Video and Social Marketing fits into that strategy...Corey Morris, Chief Marketing Officer of SPRII shares WHY META adores Live Commerce and more.

Dawn Chubai takes Leap into Livestream across the pond where Marketing and E-Commerce expert Chloe Thomas (Top Linkedin Retail Voice, Top 30 Influencial  Marketer in the UK, Bestselling Author and Podcaster) shares her insight on Live, Social and Video Commerce.

In this episode, we chat about:

Sustainability aspect of Livestreaming (and how to keep it that way)

The Key Performance Indicators every business and marketer should be paying attention to

From virtually free to paid, how brands can get started

Why Gardening Centres and Plant stores like Steve's Leaves are smart to use this space to sell and educate to the massive green thumb community

How Poshmark sellers are getting in on the action and making bank

and so much more...

If you are a business looking for some valuable advice from someone who usually gets paid to give it...this episode is for you!

Want additional insight on getting started with Livestream Shopping?

Get my Free Livestream Shopping Guide for Small Business here:

DOWNLOAD: Small Business Guide to Livestream Shopping

How can Beauty Brands sell more by going LIVE? We chat about this in this episode of Leap into Livestream hosted by Dawn Chubai from Live Selling School.

Today's guest is Janet Entwistle, National Artist and Educator for Watier and Groupe Marcelle. 

In this episode:

Why Beauty Brands LOVE electronic retailing (Livestream Shopping)

How to get comfortable presenting on Camera (TV and Video)

Janet dives into her tips and tricks for presenting makeup on air (with the intention of selling)

How she describes and demonstrates products virtually that customers usually like to experience firsthand. How SHE helps them "see the feel".

and so much more!

Livestream Shopping is a fantastic way to sell beauty products - feel free to download this FREE guide from Live Selling School : Livestreaming for Beauty Brands

If you are a small business of any kind and want the step by step guide for Livestream Shopping, please get you guide now: Small Business Guide to Livestream Shopping

Are you a brand or individual in affiliate marketing already leveraging Livestream Shopping? Want to appear on this Podcast? Please reach out at dawn@livesellingschool.com 

In this episode of Leap into Livestream, Dawn Chubai speaks with former Head of Content at The Shopping Channel in Canada and now Founder of Clikit Media. Topics include Host a Successful Livestream Shopping Event though Story SELLING, Why an Influencer isn't always your best choice for a host and the key to successfully marketing your Livestream. Contact Carolyn by checking out clikitmedia.ca

Want to learn more about how you as a business can leverage your social media following to connect and convert? Download Live Selling School's FREE GUIDE here

On- Air Expert and Personality Shari Koffman Joins Dawn Chubai in this episode of Leap into Livestream for Small Business. Dawn and Shari talk about Menopause, the opportunities for Brands and Influencers in this space to thrive, the most challenging aspects about Live Selling and How to choose the "important bits" for your pitch! 

RESOURCES:

FREE Small Business Guide to Livestream Shopping: Small Business Guide | Live Selling School

For Affiliate Marketers and Influencers who want to make money hosting Livestream Shopping Events and with Social Selling, Learn Dawn Chubai's HSH Method of Live Selling Course (use promocode PODCAST100 for $100 off GOLD and VIP Membership Levels Learn the HSH Method of Live Selling (mykajabi.com)

Coming SOON: Leap into Livestream Membership, Coaching and Program - Looking for 5 Businesses wanting to be a part of the BETA stage, Join the Waitlist here: https://livesellingschool.mykajabi.com/Leap-into-Livestream-Waitlist

#LivestreamShopping
#MenopauseProducts
#LiveSellingTips
#SmallBusinessGrowth
#BrandOpportunities
#InfluencerMarketing
#AffiliateMarketingTips
#LiveSellingSuccess
#OnAirPersonality
#HSHMethod
#SocialSelling
#LivestreamForBusiness
#MenopauseAwareness
#PitchingForSuccess
#BusinessCoaching
#LiveSellingSchool
#LivestreamInfluencers #DigitalMarketing #LivestreamShopping

On Today's Episode,  I'm going to explore the incredible potential livestream shopping holds for small businesses. Whether you’re a brick-and-mortar retailer, a direct-to-consumer brand, or you’re simply trying to increase your online presence—this episode is for you.I'll dial it back and talk about about what livestream shopping is, why it’s gaining so much traction, and most importantly, how you can harness its power to elevate your business.

Websites:

Live Selling School - On-Camera Coaching, Host Presentation and Sales Strategy for Your Livestream Shopping Events

Leap Into Livestream (waitlist now open for BETA testers)

Additional Resources:

Small Business Guide to Livestream Shopping (FREE) Small Business Guide | Live Selling School

Whether virtual or in-person, one thing sets the top salespeople apart: the ability to connect a product to an audience in a personal and meaningful way. The stronger that connection, the more successful you’ll be in the fast-growing world of Creator Commerce.

In this episode, Dawn Chubai breaks down three powerful types of stories you can integrate into your content to drive sales like never before. Learn how Story Selling can elevate your brand, engage your audience, and boost conversions in the live selling space.

Resources mentioned in Episode: Live Selling School (for free videos and Live Selling Course) Save $100 with promocode PODCAST100

Free Guide to Story SELLING 

Don't forget to share your brand story in the comments so we can all show you some social LOVE and please subscribe, like and share this podcast to whomever you think might like it!

 #CreatorCommerce #StorySelling #LiveSellingSuccess #ContentMarketing #DigitalMarketingTips #InfluencerMarketing #SmallBusinessGrowth #SellWithStories #storyselling #livestreamshopping #livecommercestrategy #ecommercetips #DawnChubai #HSN #QVC #TheShoppingChannel #brandstory

My Origin Story REVEALED. This time I was threatened by my supervisor not to teach what I know. And how THAT moment led me to not only leave my media career, but also became my origin story for Live Selling School.

TikTok Ban? No Problem: Unlocking Livestream Shopping Success

What happens if TikTok Shop is no longer an option? In this episode, we dive into the potential impact of a TikTok ban on brands and creators, explore alternative platforms  and reveal why livestream shopping is a booming strategy you can’t afford to ignore.

Whether you're new to live selling or looking to pivot, we’ll show you how to stay ahead, tell your story, and keep growing your sales. Don’t miss this actionable guide to thriving in the ever-evolving world of e-commerce!

Resources:

FREE Small Business Guide to Livestream Shopping

Learn to Live Sell Video Course:

Websites:

Leap into Livestream  

Live Selling School 

#TikTokShop #LiveShopping #EcommerceStrategy #LivestreamSelling #SocialCommerce #tiktikban #DigitalMarketing #Shopify #SmallBusinessTips #StorySelling #OnlineSales #ecommercetips

HSN is closing its headquarters, signaling a massive shift in live shopping and e-commerce. But what does this mean for the future of retail, small businesses, and live shopping as we know it? In this episode of Leap into Livestream, host Dawn Chubai breaks down: ✅ Why traditional home shopping TV is declining 📉 ✅ The rise of social commerce and livestream shopping 📲 ✅ What this means for brands, retailers, and influencers 🔥 ✅ How YOU can adapt and thrive in the new era of live selling 🚀 Brands and businesses must shift tom (or at the very least become educated about) TikTok Shop, Instagram Live, YouTube, and Amazon Live to stay ahead. Are you ready for the future of retail? How can you start tomorrow using resources you ALREADY have? Be sure to download my FREE GUIDES today! https://livesellingschool.com/free-guides 🎧 Listen and please SUBSCRIBE so that I know you care about this content 😊 💬 Drop a comment below! Are you using livestream shopping for your business? #LiveShopping #EcommerceTrends #SocialCommerce #RetailNews #HSN #QVC #Shopify #TikTokShop #AmazonLive #SmallBusinessMarketing #DTC #LivestreamSelling #RetailShift #LiveSocialShopping #livestreamshopping

Attention U.S. Shopify Brands: You’re Leaving Money on the Table!

This is the focus of this episode of the Leap into Livestream Podcast with Host Dawn Chubai Shopify powers over 1.5 million stores in the U.S., yet most brands still aren’t using Live Shopping—one of the biggest revenue drivers in e-commerce today.

💡 Did you know?

✅ Live Shopping boosts conversion rates by up to 10X compared to static product pages.

✅ It increases engagement, brand loyalty, and AOV (Average Order Value) while lowering returns. ✅ Shopify makes it easy to integrate Live Shopping apps in just minutes! Yet, even some of the biggest Shopify brands still don’t have live shopping enabled—and that’s a missed opportunity.

🎧 In this episode, I break down why Live Shopping is the future of e-commerce and how you can quickly set it up and start selling if you are a Shopify Brand.

🎯 Want to learn how to maximize sales with Live Shopping?

👉 Visit dawnchubai.com or livesellingschool.com for free videos and downloads, including my Small Business Guide to Livestream Shopping!

💬 Drop a comment if you’re interested in trying Live Shopping for your store—I’d love to help!

Why Listen to Me? I’m Dawn Chubai, a Live Shopping Strategist, Performance Coach, and former TV Host with 25+ years of experience in broadcast and e-commerce sales. I’ve helped brands drive millions in revenue through live and social commerce, and I created the HSH Method of Live Selling to help businesses like yours convert viewers into buyers. Whether you’re new to live shopping or looking to optimize your strategy, I’ve got the expertise to help you make it work. 🔗 #Shopify #LiveShopping #Ecommerce #ShopifyBrands #LivestreamSelling #SocialCommerce #RetailMarketing #ConversionBoost #DTCsales #dawnchubai #leapintolive #ecommercetips #homeshopping #QVC #HSN #TSC #livestreamstrategy #garyveequotes

The closure of Hudson’s Bay is a wake-up call for retailers everywhere. Legacy brands can no longer rely on past consumer loyalty—they need to innovate or risk becoming obsolete. In this episode of Leap Into Livestream, I break down what went wrong with HBC and outline five key strategies they could have used to stay relevant, including Live Shopping, Social Commerce, AI-driven personalization, and monetizing digital space. But this isn’t just about The Bay—it’s about YOUR business. How are you future-proofing your brand in a digital-first world? I’ll share how small businesses can apply these lessons to sell more, engage customers, and stay ahead of the curve using video, social selling, and interactive shopping experiences.

🔹 Tune in to discover:

✔️ Why past customer loyalty isn’t enough to sustain a business.

✔️ How Live and Social Shopping could have saved Hudson’s Bay.

✔️ Simple ways small businesses can build digital-first retail experiences.

✔️ How to use content, influencers, and AI to drive engagement and sales.

✔️ The power of monetizing digital space instead of physical space.

💡 Whether you’re a small business owner, entrepreneur, or retail brand, this episode is packed with actionable insights to future-proof your business and adapt before it’s too late.

Resources mentioned in the episode are available at LiveSellingSchool.com and dawnchubai.com

#RetailInnovation #HudsonsBayClosure #savecanadian Business #LivestreamShopping #EcommerceStrategy #FutureOfRetail #DigitalMarketing #SocialCommerce #SmallBusinessGrowth #Shopify #LiveSelling #RetailTrends #EntrepreneurTips #MarketingStrategy #BrandBuilding #VideoMarketing #HudsonsBay #RetailNews