Joy Joya Jewelry Marketing Podcast (Laryssa Wirstiuk)
Explore every episode of Joy Joya Jewelry Marketing Podcast
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 20 Nov 2023 | BONUS - Happy Thanksgiving From Joy Joya! | 00:01:09 | |
I'm taking a break this week to rest, recharge, and enjoy some pumpkin pie. Let me know in the comments how your BFCM promos go for you! | |||
| 22 Mar 2021 | 119 - Brand Marketing vs. Product Marketing for Jewelry Brands | 00:24:23 | |
In episode #119, I explain the difference between "brand marketing" and "product marketing" and why the distinction matters so much for jewelry brands. If you want to understand how to truly distinguish yourself from your competition, then you'll definitely want to listen to this episode. You can find the transcript here: https://joyjoya.com/2021/03/18/brand-marketing-vs-product-marketing-for-jewelry-brands/ | |||
| 07 Nov 2022 | 211 - Mark Smelzer on Community in the Jewelry Industry | 00:47:31 | |
In this episode, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of a city magazine called Buzz. After that, he moved to Variety, the entertainment trade publication, but a corporate shake-up there propelled him to become the publisher of JCK magazine. At the time, 18 years ago, he knew very little about the jewelry industry, but he grew to love it and has seen it go through countless changes. In 2021, he shifted to an exciting new role at Jeweler's Mutual, and he conceived of the event Conversations in Park City, which recently took place in mid-October. I'm really excited to have Mark on the podcast today to chat about his time in the industry as well as his experience of the unique retreat in Utah. In this episode, we'll be covering:
Sparkle Award: Diamonds Do Good - https://www.nationaljeweler.com/articles/11405-the-new-diamonds-do-good-bracelet-has-launched News Articles: Cookies Are Ruining Your Holiday Sales. Here’s Why Session-Based Personalization is the Best Alternative - https://www.mytotalretail.com/article/cookies-are-ruining-your-holiday-sales-heres-why-session-based-personalization-is-the-best-alternative/ 25% of Diamond Jewelry Sales in 2021 Were Made Online - https://www.jckonline.com/editorial-article/diamond-jewelry-sales-2021-online/ TikTok Launches ‘TikTok Academy’ Marketing Education Platform - https://www.socialmediatoday.com/news/tiktok-launches-tiktok-academy-marketing-education-platform/635046/ Connect with Mark on Linkedin: https://www.linkedin.com/in/marksmelzer/ Transcript: https://joyjoya.com/mark-smelzer-community-jewelry-industry | |||
| 28 Nov 2022 | 215 - Drive More Traffic to Your Jewelry Website With This SEO Crash Course | 00:35:08 | |
In this episode, I share my interview with Alanna Brannigan, an SEO expert who places great emphasis on strategic content creation. Alanna's the founder of Harvest Moon Marketing, a boutique digital marketing agency that specializes in SEO and content marketing. She has more than six years of experience as an SEO specialist and has worked with companies of all sizes, from multi-million dollar corporations to mom and pop shops. What I like best about talking shop with Alanna is that she has a way of talking about SEO that doesn't make you want to fall asleep or get super overwhelmed. She's able to explain pretty complex concepts in inviting and accessible terms. Let's get into beginner SEO with Alanna. In this episode, we'll be covering:
Sparkle Award: 2022 DESIGN EXCELLENCE AWARDS - https://accessoriescouncil.org/design-excellence-awards News Articles: Why you shouldn’t cut back on marketing during a recession - https://venturebeat.com/business/why-you-shouldnt-cut-back-on-marketing-during-a-recession/ Why some brands are making small-scale zines and magazines - https://www.marketingbrew.com/stories/2022/11/10/why-some-brands-are-making-small-scale-zines-and-magazines This marketplace is helping small brands find short-term retail space - https://www.retailbrew.com/stories/2022/11/09/this-marketplace-is-helping-small-brands-find-short-term-retail-space Connect with Alanna: https://harvestmoonmktg.com/ Transcript: https://joyjoya.com/jewelry-seo-crash-course | |||
| 18 Jul 2022 | 181 - Interview With Oliver Maroney on NFTs for Jewelry Brands | 00:55:12 | |
In this episode, I interview Oliver Maroney, the general manager of Web3 & NFT’s at Cameo. If you have even an ounce of curiosity about Web3 and NFTs, then please check out this interview because we break everything down in easy-to-understand terms. I saw Oliver talk at JCK and then subsequently reached out to him because I liked his no-nonsense, non-pretentious ways of explaining things. I thought he'd be the perfect expert for my audience, and I was so grateful he agreed to do this interview. With his unique background in media and sports journalism, he's not a Silicon Valley tech type who only knows how to speak the language to other savvy tech industry people. - Oliver explains Web3 and NFTs in the simplest terms possible for our beginner listeners. - He also explains the potential that NFTs can have for jewelry brands as well as how they can fit into a digital marketing mix and elevate the customer experience. - You'll have some great resources and know how to take your first steps to learning more about NFTs and how they can support your marketing efforts. Links mentioned in this episode: Transcript - https://joyjoya.com/nfts-for-jewelry | |||
| 25 May 2020 | 81 - Interview with Liana Kadisha Cohn, Co-Founder of Switch | 00:35:43 | |
We interview Liana Kadisha Cohn, the co-founder of Switch, a jewelry rental service that offers customers the opportunity to borrow unlimited designer, fine, one-of-a-kind, and vintage jewelry for a monthly subscription fee. Check out the accompanying blog post here: https://joyjoya.com/2020/05/22/interview-with-liana-kadisha-cohn-co-founder-of-switch/ | |||
| 10 Jun 2019 | 34 - 5 Ways to Determine Your Jewelry Brand’s Target Customer | 00:06:20 | |
Before moving forward with any marketing strategy for your jewelry brand, you must know your target customer or at least be able to make an educated guess about who your target customer may be. We explain how you can get to know your customers better – and why knowing them matters. Check out the accompanying blog post here: https://joyjoya.com/2019/06/09/5-ways-to-determine-your-jewelry-brands-target-customer/ | |||
| 24 Apr 2023 | 239 - SEO Content Opportunities and Keyword Research for Jewelry Marketing | 00:46:55 | |
Episode #239 - "SEO Content Opportunities and Keyword Research for Jewelry Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #239. In this episode, we'll be diving deeper into the world of Search Engine Optimization (SEO) for jewelry marketing. In our last episode, we gave you a taste of what SEO is and how it works. But in this episode, we're going to take it to the next level by showing you exactly how to conduct keyword research and find the perfect SEO-driven content ideas for your jewelry brand. Now, I know we briefly touched on the concept of keywords in our previous episode, but today we're going to explore it in much greater detail. We'll teach you how to tailor your jewelry marketing content to rank higher on Google search results and give you the best possible chance of being discovered by potential customers. And the best part? You don't need to spend a fortune to do it! With a little creativity and a deep understanding of your target audience (which we've been stressing throughout our Jewelry Marketing Jumpstart series), you'll be able to find plenty of low-cost or even free ways to improve your SEO game. So get ready to take your jewelry brand to the next level! I'll be covering:
From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Dallas’ Ylang 23 Partners with Immerss for Livestreamed Jewelry Shopping, Digital ‘Clienteling’ Other links from this episode: Keyword Tool: https://keywordtool.io/ Transcript: https://joyjoya.com/seo-keywords-jewelry-marketing 00:00 - Start | |||
| 24 May 2021 | 128 - Interview With Jewelry Wholesale Consultant Robin Kramer | 00:58:38 | |
In episode #128, I share my interview with Robin Kramer, the owner of Red Boot Consulting. According to her bio, Robin is "a brand marketing maven, natural business nurturer, master of relationships and a sales expert who has an impressive history with leaders in the retail industry that have built their brands on innovative merchandising and strong service cultures." In this episode, we talk all about how to build relationships with retailers and the roles that both your sales and marketing efforts play in creating and nurturing those relationships. Watch the video version of this episode here: https://youtu.be/d9ZdytaNf64 | |||
| 07 Feb 2022 | 160 - Interview With Wendy Pease, Expert in Global Marketing | 00:46:13 | |
In this episode, I share my interview with Wendy Pease, an expert in global marketing and entering new marketplaces abroad. Wendy is the owner and president of Rapport International, a translation and interpretation services company that specializes in marketing translation. Throughout her career, she's worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Wendy's the author of the book "The Language of Global Marketing" as well as the host of the Global Marketing Show podcast. In this episode, we discuss the potential that global marketing holds for jewelry brands specifically. What are some of the most common mistakes she's seen in the marketplace as well as the success stories? How can you successfully tap customers in other countries, whether you're a solopreneur or multi-million dollar jewelry brand? How can you effectively communicate the emotional resonance of your jewelry when there's a language barrier? We cover all these questions and more in this fascinating episode. Here are the links related to this episode: Audio version and full transcript: https://joyjoya.com/wendy-pease-global-marketing-expert/ Wendy's book: https://wendypease.com/the-language-of-global-marketing/ Wendy's podcast: https://wendypease.com/podcast/ Schedule a consultation with Wendy: https://www.rapporttranslations.com/request-a-consultation | |||
| 14 Sep 2022 | 196 - THE GOLD MINE - Introducing the "Success With Jewelry" Community | 00:08:09 | |
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! This week's topic is all about an exciting new endeavor that I'm launching with Liz Kantner, my partner in the Success With Jewelry Webinar Series. We launched a podcast with both a free version and membership version! As of this recording going live, you'll be able to find the first three episodes to listen for free (in both audio and video formats). Links from the Episode: Success With Jewelry Community: https://www.successwithjewelry.com Success With Jewelry Podcast (Video): https://www.youtube.com/channel/UC45j5KQQJPKDLKQtFljHm0g Success With Jewelry Podcast (Audio): https://podcasts.apple.com/us/podcast/success-with-jewelry/id1642413048 Learn more about Joy Joya: https://joyjoya.com | |||
| 31 Aug 2022 | 192 - THE GOLD MINE - Let's Stop Referring to Women in Jewelry as "Girls" | 00:10:12 | |
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! This week's topic is all about my observations around how we refer to women in the jewelry industry. I'll be talking about:
Links from the Episode: https://www.forbes.com/sites/forbescoachescouncil/2021/08/09/why-calling-women-girls-is-a-bigger-deal-than-you-may-think/ Learn more: https://joyjoya.com | |||
| 06 May 2024 | 287 - Celebrating Joy Joya's Business Anniversary at 8 Years | 00:35:55 | |
Episode #287 - "Celebrating Joy Joya's Business Anniversary at 8 Years" Welcome to Episode #287. In today's episode, I'm excited to celebrate my 8-year business anniversary! I launched Joy Joya in May 2016, just after relocating to Los Angeles. At the start, it was merely a basic website and a big dream. I began as a glorified marketing copywriter, gathering a small group of clients, primarily jewelry businesses, helping them with product descriptions and storytelling - but also by necessity advising them on their marketing activities. I've touched on my journey in previous podcast episodes, but never delved deeply, mostly because I thought it might not captivate everyone. You see, there are consultants and thought leaders out there with dramatic, almost cinematic stories of staggering transformations or extraordinary rags-to-riches journeys. You know the ones I'm talking about - they hit complete rock bottom and then transform their lives and businesses to ultimately make millions. That's really awesome! But frankly, my story isn't like that. In the past, I've been hesitant to share because it lacked that Hollywood drama. However, eight years into running my business, my confidence has grown significantly in both my capabilities and the narrative of my journey. This confidence has made me more eager to empower others who might feel their stories aren't headline-grabbing because they didn’t craft their first piece of jewelry atop Mount Everest. Or maybe you're out there thinking you haven't yet achieved a more "conventional" definition of success, so you're not sure how to hype your business up in your storytelling. Lately, I’ve been reflecting on the idea that while sensational stories might capture some people's attention, others are definitely looking for tales that resonate more quietly with their realities. They want more understated, yet equally powerful stories where triumph unfolds subtly. I believe my story is one of those genuine, relatable tales. So today, I choose to celebrate and share it, hoping it resonates with those of you who might think your own stories aren’t scripted for the silver screen. Transcript: https://joyjoya.com/joyjoya-business-anniversary 00:00 Start
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| 19 Sep 2022 | 197 - 5 Direct Mail Marketing Ideas for Jewelry Brands | 00:29:10 | |
In this episode, I share the best opportunities in direct mail marketing for jewelry brands today. Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal Service. It's the practice of engaging your prospects and customers through printed marketing materials like postcards, catalogs, coupons, and other types of mailers. In this episode, I'll be sharing five ways that you can utilize direct mail marketing for your jewelry brand. They include:
Sparkle Award: Kendra Scott - https://www.marketingbrew.com/stories/2022/09/08/kendra-scott-bet-big-on-bamarushtok-2022-and-it-paid-off News Articles: Sotheby’s Brings Back ‘Brilliant & Black’ Selling Exhibition - https://www.nationaljeweler.com/articles/11245-sotheby-s-brings-back-brilliant-black-selling-exhibition Don’t Call Them Grandmas! The Enduring Appeal of the Senior Fashion Icon - https://www.vogue.com/article/the-enduring-appeal-of-the-senior-fashion-icon 6 Formerly "Dated" Jewelry Trends That Will Be Big This Fall - https://www.whowhatwear.com/fall-jewelry-trends-2022/ Other Links from the Episode: Ep #135 - Interview With David Wachs - https://joyjoya.com/interview-with-david-wachs-about-handwritten-notes-in-marketing/ Our Sponsor: This episode was sponsored by Chrysmela (https://chrysme.la/), maker of the most secure earring back in the world. Joy Joya listeners and viewers who are interested in learning more about partnering with Chrysmela can email Mayumi at info [at] chrysme.la. Chrysmela offers white labeling as well as wholesale opportunities. Interview With Mayumi Ishii: https://joyjoya.com/interview-with-mayumi-ishii-of-chrysmela-disrupting-the-jewelry-marketplace/ Transcript: https://joyjoya.com/direct-mail-marketing-jewelry | |||
| 15 Apr 2024 | 284 - Carousels? Reels? What's Up With Instagram For Jewelry? | 00:22:21 | |
Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?" Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts? I've recently completed over a dozen social media audits, pouring over the data from various brands, so feel free to ask me anything in the YouTube comments or by DMing me on Instagram @joyjoyamarketing. My deep dive has revealed a crucial insight: there's no one-size-fits-all strategy that guarantees success for every brand. Each one has its unique aspects. Understanding your analytics is key to making informed decisions. But is posting on Instagram all there is to it? Stay tuned to discover more. Transcript: https://joyjoya.com/instagram-jewelry-businesses-2024 00:00 Start
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| 16 Sep 2019 | 48 - What to Expect When Partnering with Influencers for Jewelry Marketing (Part 3 of 5) | 00:08:36 | |
In this podcast episode, I explain what you can expect when working with influencers, so you can anticipate ROI and feel more confident about moving forward with an influencer marketing campaign for your jewelry brand. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/14/what-to-expect-when-partnering-with-influencers-for-jewelry-marketing-part-3-of-5/ | |||
| 23 May 2022 | 175 - Interview With Kasey Luck on Successful Email Marketing | 00:47:37 | |
In this episode, I share my interview with Kasey Luck, founder and CEO of Luck & Co, an agency that helps 7- and 8-figure e-commerce brands maximize their email and SMS revenue. Kasey and her team frequently double the email and SMS revenue of brands they work with. What's their secret? A combination of a customer-centric approach, being good with numbers, and having fun with content. Kasey's writing on email marketing has been published in the Huffington Post and Growth Hackers. Kasey and I chat about: Links mentioned in this episode: | |||
| 17 Oct 2022 | 205 - Top 5 Jewelry Marketing Trends for Holiday 2022 | 00:24:04 | |
In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want to share these trends because I think it's interesting to see "how things are going" out there in the world of the jewelry industry. You can also potentially make some small pivots to adjust to consumer behavior, and I'll suggest some adjustments in this episode. I'll be covering:
Sparkle Award: Stephanie Gottlieb opens virtual jewellery store in the metaverse News Articles: Pop-Up Strategies That Power Unique Shopper Journeys Brands are investing in original sound marketing on TikTok https://www.modernretail.co/marketing/brands-are-investing-in-original-sound-marketing-on-tiktok/ Rough Cut Podcast: Does She Even Go Here? https://podcasts.apple.com/us/podcast/does-she-even-go-here/id1613238094?i=1000581405357 Other links from this episode: Episode #197 - 5 Direct Mail Marketing Ideas for Jewelry Brands - https://joyjoya.com/direct-mail-marketing-jewelry Transcript: https://joyjoya.com/jewelry-marketing-trends-holiday | |||
| 27 Mar 2023 | 235 - Tactics for Generating Jewelry Marketing Content Ideas | 00:49:22 | |
Episode #235 - "Tactics for Generating Jewelry Marketing Content Ideas" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to episode #235! I share tips on how to kickstart your brainstorming process for strategic jewelry marketing content that shines brighter than a diamond. Let's face it: coming up with fresh and exciting ideas for your jewelry brand can be tough. But fear not, because I've got you covered with a step-by-step process that will keep your marketing calendar jam-packed with content that will dazzle your audience and drive your business goals. We're building on the last episode where we created a killer one-page content strategy. Now, we're taking things to the next level by considering your target audience, your passions and strengths, and even the holiday calendar to create content that sparkles. I'm also sharing top sources of inspiration to help you stay ahead of the competition and keep your customers happy. I'll be covering:
From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Great merchandising never goes out of fashion https://www.mckinsey.com/industries/retail/our-insights/great-merchandising-never-goes-out-of-fashion Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Transcript: https://joyjoya.com/brainstorm-jewelry-marketing-content 00:00 - Start | |||
| 07 Dec 2022 | 218 - THE GOLD MINE - What Excites Me About Jewelry in 2023 | 00:10:58 | |
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I'll be talking about the things I'm most looking forward to in the jewelry industry in 2023. The new year will be here before you know it, and I don't know about you - but I'm pumped! In the previous episode #217, I shared my jewelry marketing predictions - and this one's intended to build on that episode. So definitely check out that one too. I'd also love to know - what are you most looking forward to? I'll be discussing:
Learn more: https://joyjoya.com Links mentioned in this episode: Shaking Off the World’s Worries, Jewelry Focuses on Growth - https://www.nytimes.com/2022/11/21/fashion/jewelry-growth-bulgari-cartier-tiffany.html Get the 2023 "Jewelry Marketing Predictions" Ebook: joyjoya.com/2023 1:54 - Primary Episode Content | |||
| 25 Sep 2023 | 258 - The Role of Drops in Your Jewelry Marketing Strategy | 00:43:58 | |
Episode #258 - "The Role of Drops in Your Jewelry Marketing Strategy" In today's Episode #258, we're diving deep into the world of "drops" and how they can be a game-changer for your jewelry marketing strategy. Drops, which refer to releasing products in limited quantities or for a limited duration, can create a sense of urgency and scarcity. This approach can be instrumental in compelling your audience to make prompt purchasing decisions. For those already utilizing the drop model, we'll discuss advanced tactics to enhance the success of your releases. By fine-tuning your strategy, you can boost sales, accelerate sell-out times, and keep your fans eagerly anticipating every release. This approach can be particularly enticing for jewelry brands, where exclusivity and uniqueness are often valued. So let's explore the vast opportunities drops can offer in capturing and sustaining your audience's attention. We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before jumping into our chat with Hilary, I'll talk about why more jewelry brands are embracing drops, how you can use drops, the best way to market your drops, and steps you can take to improve on future drops. Links From the Episode: https://hilaryfinck.com/ Transcript: https://joyjoya.com/drops-jewelry-marketing 00:00 Start | |||
| 13 Apr 2020 | 75 - Part 2: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry | 00:17:05 | |
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part two of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me laryssa@joyjoya.com, and I'll do my best to answer it. Check out the accompanying blog post here: https://joyjoya.com/2020/04/11/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part2/ | |||
| 24 Sep 2019 | 49 - How to Find the Right Influencers for Your Jewelry Brand (Part 4 of 5) | 00:13:15 | |
In this podcast episode, I explain how you can find the best influencers to align with your jewelry brand’s marketing goals. If you’re interested in learning more about influencer marketing, you’re in luck because throughout the month of September we’ll be focusing exclusively about influencer marketing, which is also the subject of my upcoming presentation at Jewelry Ecomm Live! in Miami on October 4th. Check out the accompanying blog post here: https://joyjoya.com/2019/09/23/how-to-find-the-right-influencers-for-your-jewelry-brand/ | |||
| 06 Nov 2023 | 264 - Uncover the Story for Your Jewelry Brand | 00:39:32 | |
Episode #264 - "Uncover the Story for Your Jewelry Brand" Welcome to Episode #264. Today, we're diving into the importance of storytelling in your jewelry collections and products. I often encounter jewelry entrepreneurs who create products simply because an idea struck them, they want to make something pretty, they had a specific gemstone to utilize, or they identified a market opportunity. Yet, none of these factors inherently create a compelling story. They lack the depth and dimension necessary to elevate a product beyond a mere commodity. We must remember that jewelry, while desirable, is not a necessity like food or water. It's easy to fall into the trap of believing that your jewelry will automatically attract attention. But a piece of jewelry becomes infinitely more appealing when it's accompanied by a story that resonates with the customer on a deeper level. Unearthing and sharing these stories can sometimes be challenging, but that's exactly what we'll be exploring in today's episode. We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before we dive into our conversation with Hilary, I'd like to delve into the importance of intertwining your brand with a narrative. I'll explore the methods to extract a compelling story from your product or collection and, importantly, how to articulate and amplify that narrative to make it clear and resonant for your audience. Links From the Episode: Transcript: https://joyjoya.com/storytelling-jewelry-marketing 00:00 Start
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| 21 Aug 2023 | 254 - Practical Email Marketing Tips for Jewelry Brands | 00:40:55 | |
Episode #254 - "Practical Email Marketing Tips for Jewelry Brands" This is Episode #254, and today we’re going to be talking about how to review the current state of your email marketing and decide what could be improved upon, so you can better connect with your audience - and get consistent ROI from your email marketing efforts. I'll spotlight Hilary Finck Jewelry, the winner of the Joy Joya Jewelry Marketing Grant. Our conversation today will revolve around how she started with email marketing for her jewelry brand, how it benefits her business, what she’d like to achieve, and what my recommendations are. If you're just tuning into this new season of the podcast for the first time, I recommend pausing here and starting with Episode #252. That way, you can get to know Hilary and embark on this journey from the beginning. Before diving into today’s interview, I’ll be sharing some takeaways that hopefully you’ll be able to apply to your own email marketing strategy. Join me as we begin to scratch the surface of email marketing, which will be an ongoing discussion with Hilary as we move through this journey together. Links From the Episode: https://hilaryfinck.com/ Transcript: https://joyjoya.com/practical-email-tips-jewelry 00:00 Start
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| 23 Aug 2021 | 140 - SMS Marketing for Jewelry Brands | 00:17:02 | |
In this episode, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing. Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via SMS more often, and 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return. Listen now to learn more about this form of digital marketing. | |||
| 03 Feb 2025 | 321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck | 00:19:38 | |
Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #321—and happy Groundhog Day! Since this episode is dropping on the day when a fuzzy little critter supposedly “predicts” how many more weeks of winter we’ve got, I can’t help but think of the other Groundhog Day—the classic Bill Murray movie, where he’s stuck reliving the same day over and over. When you’re super busy running your jewelry business, it’s easy to slip into a similar routine—doing the same marketing activities for years and wondering why nothing’s changing. It’s enough to make anyone feel like Bill Murray, waking up to the same scenario day after day. Today, I’m sharing six steps to help you break out of that loop and keep your jewelry business moving forward—no matter which way the groundhog’s shadow goes. Let’s create a new season for ourselves! Also, stay tuned for “The Gold Mine,” where I’ll be having a fun "book club" moment. Let’s just say it involves a legendary jewelry family and the power of storytelling—plus how we can tap into that same magic in our own brands. Transcript: https://joyjoya.com/blogs/podcast/6-ways-to-revitalize-your-jewelry-business-when-youre-feeling-stuck 00:00 Start
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| 29 Jul 2024 | 299 - How to Cope With - and Communicate - Change in Your Jewelry Business | 00:27:08 | |
Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to manage it not only for yourself but also to effectively communicate it to your customers. I found an interesting statistic about change from the "Change Perception Index": 1 in 3 people would avoid change if they could. The reality is that people aren't afraid of change itself but rather the emotions that come with it. Feelings of losing control, having to learn something new, or feeling unsettled are common. One of my favorite quotes about resistance to change is from Harvard Business Review: "Change is resisted when it makes people feel stupid." It's a powerful reminder of why change can be so challenging. So, how do you navigate change as a business owner and communicate it to your audience and customers? This episode is all about embracing change gracefully and guiding your customers through a smooth transition, so they don't feel lost. Change is uncomfortable, but we're going to tackle it head-on. In the GOLD MINE segment, I'll share my personal experiences with change in my business. I have a persistent fear of making someone angry, even unintentionally (a topic for a therapy session!), but change often brings uncertainty, and it's inevitable that something might go wrong, upsetting someone along the way. I'll share my strategies for coping with this fear and managing change effectively. And just to keep you in the loop, I'll be announcing the grant winner and the runners-up on next week's episode! I can't wait to share the results of the summer marketing grant. As I mentioned, we had a record number of applications, so it's been such a tough challenge going through all of them! Transcript: https://joyjoya.com/manage-change-jewelry-business NYC Meetup With Liz Kantner, Robin Kramer and Me: 00:00 Start
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| 18 Dec 2023 | 269 - Add This to Your 2024 Jewelry Marketing Strategy | 00:37:49 | |
Episode #269 - "Add This to Your 2024 Jewelry Marketing Strategy" Welcome to Episode #269. Today, I want to talk about the power of events for jewelry marketing, and how figuring out your event strategy should be a major priority in 2024, if it's not already on your radar. But before I talk about events, I also want to stress my special passion for email marketing and how it ties into this discussion. The latest data reveals that email marketing delivers impressive results, boasting an average ROI of $45 for every dollar invested in Retail, Ecommerce, and Consumer Goods/Services. This holiday season, I've witnessed firsthand with my clients who have robust email lists just how dominant email can be in converting sales. But how does this connect back to events, you might wonder? Well, to maximize the effectiveness of your email marketing endeavors, you need a robust subscriber list. Acquiring and nurturing this list isn't a simple task. One effective approach is to venture out into the real world and participate in events. This way, your future fans can meet you in person, providing an opportunity to share their contact information with you. Whether or not they make a purchase at the event, they become valuable additions to your email list, enabling you to cultivate a lasting relationship with them over time. We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before our conversation with Hilary, I want to talk about the types of events you should be trying in 2024, how to collect email subscribers, and then what to do with those email subscribers once you've added them to your list. Links From the Episode: https://www.thisoldmarketing.com/will-gemini-be-googles-search-savior-405/ Transcript: https://joyjoya.com/events-jewelry-marketing-2024 00:00 Start | |||
| 14 Oct 2019 | 52 - What Is LIKEtoKNOW.it, and How Can Your Jewelry Brand Benefit from It? | 00:06:57 | |
If you've started the process of researching potential influencers for your jewelry brand, then you've likely seen the handle @liketoknow.it in those influencer's Instagram captions. Have you been wondering what it means? In this episode, we explain what you need to know about the LIKEtoKNOW.it platform and how you can leverage it in your digital marketing strategy. Check out the accompanying blog post here: https://joyjoya.com/2019/10/13/what-is-liketoknowit-and-how-can-your-jewelry-brand-benefit-from-it/ | |||
| 09 Aug 2021 | 138 - How to Plan for Holiday Jewelry Marketing in August | 00:17:58 | |
In this episode, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Listen for all the tips and tactics that will lead you to your best holiday sales of all time. | |||
| 30 Jan 2023 | 227 - Be a Better Storyteller for Your Jewelry Business | 00:40:33 | |
Visit https://joyjoya.com/jump for all the details. In this episode, I'm going to explain to you how you can be a better brand storyteller for your jewelry business. In episode #226, I introduced you to branding for jewelry businesses - why it matters now more than ever, how you can build a legacy brand, and more. I mentioned that having a strong brand has so much to do with inspiring emotion in your target customers - connecting with them beyond the superficial and building an enduring bond. So how do you not only evoke emotion but also keep someone interested for the long term? Storytelling is the key. Keep listening or watching for:
If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023 To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.
Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump
News Articles: Vrai Ramps Omnichannel Approach Amid Surging Demand for Lab-Grown Diamonds Gen Z is driving luxury sales as wealthy shoppers get younger https://www.cnbc.com/2023/01/17/gen-z-is-driving-luxury-sales-as-wealthy-shoppers-get-younger.html How Cartier’s New Vintage Program Restores (and Resells) Coveted Watches and Jewelry https://robbreport.com/style/jewelry/cartier-vintage-program-1234797616/ Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Alex Monroe Jewellery - https://www.alexmonroe.com/
Transcript: https://joyjoya.com/jewelry-storytelling
00:00 - Start 3:34 - Primary Episode Content 17:49 - Jewelry Brand Case Study 23:33 - The Gold Mine 32:06 - Jewelry and Marketing News Articles | |||
| 18 Apr 2022 | 170 - 5 Misconceptions About Jewelry Marketing Data | 00:28:32 | |
In this episode, I share five reasons why your jewelry marketing data may be incorrect or steering you in the wrong direction - and what you can do about it. Links mentioned in this episode: Transcript: https://joyjoya.com/jewelry-marketing-data | |||
| 06 Aug 2019 | 42 - Interview with Brenna Pakes of JewelryNavigator.com | 00:35:17 | |
I interview Brenna Pakes, the creative force behind Jewelry Navigator, a podcast and website that guides shoppers to unique jewelry selections created by independent designers. Check out the accompanying blog post here: https://joyjoya.com/2019/07/31/interview-with-brenna-pakes-of-jewelrynavigator-com/ | |||
| 02 Apr 2019 | 24 - Interview with Kat McCoy, Founder of Best Kept Jewelry Concierge Service | 00:15:48 | |
We interview Kat McCoy, the founder of Best Kept, which is a Brooklyn-based concierge service that makes it easy for anyone to buy jewelry as a gift. Kat curates jewelry pieces based on a customized analysis of individual tastes, personality, and lifestyle. For each client, she makes 3-5 bespoke recommendations to choose from and purchase. Check out the accompanying blog post here: https://joyjoya.com/2019/04/02/interview-with-kat-mccoy/ | |||
| 04 Jan 2021 | 108 - 5 Predictions for 2021 Jewelry Marketing Trends | 00:12:32 | |
After a rather abysmal, confusing, and challenging year, most jewelry business owners have high hopes for 2021. They’re starting the new year with bright eyes and a renewed commitment to their digital marketing strategies. What can we expect from the coming year? Where should you be investing your marketing dollars, and how should you be redistributing your budget? Based on industry trends and our own experience, we’ve put together five jewelry marketing predictions for 2021. Listen to this episode for more information. Check out the accompanying blog post here: https://joyjoya.com/2021/01/03/2021-jewelry-marketing-trends/ | |||
| 20 Apr 2020 | 76 - Part 3: Questions from Jewelry Brands About Coronavirus and the Jewelry Industry | 00:16:17 | |
I recently invited my clients and Instagram followers to submit their questions about running a jewelry business in the time of coronavirus. This post is part three of a (so far) three-part series, and I'll be answering three questions at a time. If you'd still like to submit a question, you can always email me laryssa@joyjoya.com, and I'll do my best to answer it. Check out the accompanying blog post here: https://joyjoya.com/2020/04/17/questions-from-jewelry-brands-about-coronavirus-and-the-jewelry-industry-part3/ | |||
| 29 Mar 2021 | 120 - Planning Your Jewelry Marketing Content | 00:39:18 | |
All your marketing content should start with a plan and calendar. Do you have a formal planning system in place for your marketing? If not, you're probably scrambling to get your photo/video assets when you need them and possibly missing opportunities to connect with your target customers at optimal times. In this video, I explain why you should start planning your marketing content (social, email, website, and more) in a strategic way, teach you how you can do it in an accessible way (and scale as you grow), and share some of my favorite tools for planning. Read the transcript of the episode here: https://joyjoya.com/2021/03/27/jewelry-marketing-content-plan/ | |||
| 11 Oct 2021 | 145 - Interview With Jeff Fromm, Expert in Brand Purpose | 00:35:31 | |
In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year's JCK Las Vegas show on the topic of "The Purpose Advantage", which also happens to be the title of his latest book. Jeff has built a reputation for himself as the "Millennial and Gen Z Marketing Guy", and he's traveled the world sharing his insights and research on how these two generations impact the direction of the marketplace and how brands can reach them. Through a partnership with the Boston Consulting Group, he led the first public study of Millennials in 2010. He's the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company. He's also a regular contributor to Forbes. I was particularly interested in the insights Jeff shares in his 2019 book "The Purpose Advantage", which explains how brands can be more "purpose-driven" and why that matters in today's marketplace. In this episode, we'll talk about the meaning of purpose and about how jewelry brands can leverage purpose to stand out in a crowd. Listen now. | |||
| 13 Dec 2021 | 154 - 10 Ways to Create a Virtual "Holiday Window" for Your Jewelry Brand | 00:22:57 | |
The focus of today's episode is all about how you can create a virtual "holiday window display" even if you don't have a brick-and-mortar jewelry store. Or, if you do have a brick-and-mortar store, and you want to reach customers outside of your geographic area with your holiday merchandising, then you'll definitely want to listen to my tips and ideas for creating a holiday window display experience using digital technologies. It may be too late for you to implement these ideas for this holiday season, but I felt inspired by some real-life holiday displays I recently saw while window shopping, and I couldn't help but to want to share my ideas about the topic. You can always keep a running list of what is and isn't working for you this holiday season and add some new ideas, so you're prepared for holiday 2022. It's never too early to plan! Watch for my tips and ideas. | |||
| 22 Jul 2024 | 298 - How to Work Smarter (Not Harder) on Jewelry Marketing | 00:21:17 | |
Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing" Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as much time as they could to working on their businesses, especially when it comes to marketing. It's not because you don't know what to do—often, the challenge is figuring out where to start. Marketing can feel overwhelming, leaving you unsure about the best way to spend your time. This can lead to spending very little time on marketing, simply because it's tough to decide where to begin. I could remind you endlessly to spend more time on your marketing, but that's not what I'm here to do. Instead, I want you to work smarter, not harder. This episode is all about maximizing your marketing efforts so you don't spend endless hours reinventing the wheel each time you engage in a marketing activity. Intrigued? Keep listening or watching for the details. In the GOLD MINE segment, we'll tackle the topic of gatekeeping, its prevalence in the industry, and why it doesn't have to be that way. If you find it difficult to access valuable information about starting and growing a business, stay tuned for this segment near the end. Transcript: https://joyjoya.com/how-to-work-smarter-not-harder-on-jewelry-marketing 00:00 Start
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| 21 Sep 2022 | 198 - THE GOLD MINE - Is the Jewelry Market "Oversaturated"? | 00:12:17 | |
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this episode, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is “yes” and “no”, but here’s a breakdown of what I’ll be discussing.
Links from the episode: "How I Built This - Rivian" - https://podcasts.apple.com/kn/podcast/rivian-rj-scaringe/id1150510297?i=1000578203598 Ep #151 - Interview With Benjamin Smithee - https://joyjoya.com/interview-with-jewelry-marketing-expert/ Blue Ocean Strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/Learn more: https://joyjoya.com | |||
| 28 Mar 2022 | 167 - Interview With Ecommerce + Email Marketing Expert Jessica Totillo Coster | 01:16:32 | |
In this episode, I share my interview with Jessica Totillo Coster, founder of Ecommerce Badassery. Jessica's an ecommerce and email marketing strategist for boutique owners and product entrepreneurs. She uses data and experience to help her clients figure out the next best steps in their business. She's also the host of the Ecommerce Badassery podcast!! Not only was Jessica at one point, the only employee of a 7-figure ecommerce store (managing ecommerce, marketing, and more), but she was also the owner of her own multi-6 figure brick + mortar clothing boutique. She's cut her teeth in ecommerce and digital marketing, and she's learned all the best practices by finding innovative solutions to marketing challenges, even by being "scrappy". You'll probably catch on in this hour-long conversation that Jessica and I have a lot of synergy and that we both like to nerd out on digital marketing, especially when it comes to marketing for ecommerce brands. Links mentioned in this episode: | |||
| 25 Nov 2024 | BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications! | 00:02:00 | |
Apply at https://JewelryBrandIncubator.com | |||
| 08 Jan 2024 | 270 - Do These 3 Things for Jewelry Marketing Success in 2024 | 00:41:31 | |
Episode #270 - "Do These 3 Things for Jewelry Marketing Success in 2024" Welcome to Episode #270. I'm excited to share some handy tips and insights to kickstart your year on a high note and keep that energy going strong! Last year, my episode #223, "Do These 3 Things for Jewelry Marketing Success in 2023," was a hit, one of the most downloaded episodes I've released! In this episode, I'll quickly recap those three valuable tips because they're still relevant. Plus, I'll throw in three new ones that I believe are perfect for this year, especially with the upcoming marketing trends that are expected to pop up along the way. I'm here to set you up for success! Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before we dive into our chat with Hilary, let's quickly revisit the "3 Things" I suggested for marketing success in 2023 from episode #223. We'll discuss why they're still applicable, outline 3 top strategies for achieving marketing success in 2024, and explore how you can stay committed to your marketing efforts. Links From the Episode: Transcript: https://joyjoya.com/jewelry-marketing-success-2024 00:00 Start
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| 05 Oct 2020 | 99 - Interview with Arthur Root, Ecommerce Personalization Expert | 00:25:07 | |
We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences. Check out the accompanying blog post here: https://joyjoya.com/2020/10/01/interview-with-arthur-root-co-founder-and-ceo-of-nostra/ | |||
| 29 Jan 2024 | 273 - Email Marketing Design for Jewelry Businesses | 00:34:13 | |
Episode #273 - "Email Marketing Design for Jewelry Businesses" Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making things visually appealing. However, in the context of email marketing, it's less about making the email visually pleasing and more about designing it in a way that ensures successful email delivery, along with clear and swift presentation of essential information. The primary goal is not only to secure a place in the recipient's inbox but also to effectively communicate all the crucial details. According to a 2022 study conducted by Litmus, the average time people spend on an email is just nine seconds. This research revealed that approximately 30% of emails receive less than two seconds of attention, 41% are looked at for a duration of two to eight seconds, and only 29% are viewed for more than eight seconds. In essence, your email design needs to make a significant impact within the first two seconds of viewing. Later in this episode, I'll also be chatting with Hilary from Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. This is actually our last podcast episode with Hilary as a guest! If you've enjoyed hearing the interviews from Hilary and would like more designer interviews in the future, let me know in a YouTube comment or podcast review. If you're new to this series with Hilary, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before we begin our conversation with Hilary, I'd like to discuss the constraints of email marketing design and explain why it's not feasible or advisable to treat your emails as pieces of art. Additionally, I'll delve into the current best practices for email marketing design in 2024 and cover other related topics. Links From the Episode: Apply for the Jewelry Brand Incubator: http://jewelrybrandincubator.com/ Other Links From the Episode: Transcript: https://joyjoya.com/email-marketing-design-jewelry 00:00 Start | |||
| 24 Oct 2022 | 207 - Tips for Jewelry Customer Experience With Paul Rutter | 00:48:42 | |
In this episode, I share my interview with Paul Rutter, a celebrated customer experience expert who's been recognized by USA Today, ABC, NBC, MarketWatch, and FOX. Over the past three decades, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life. Speaking frequently to leaders around the globe, Paul asks a singular question: “Could YOU or YOUR company survive if you had to live and work with your customers, clients, and coworkers?” His time on the high seas has taught him that through approaching customer service with the intent to exceed his customer’s expectations, rather than just meet them, creates higher levels of customer satisfaction, retention, loyalty, and repeat business. Perfect is the starting line, not the end goal. He's also the author of bestseller “You Can’t Make This Ship Up”, a hilarious look at the lessons he’s learned at sea and now applies to land-based businesses. In this episode, we'll be covering:
Sparkle Award: Octave Jewelry - https://instoremag.com/octave-jewelry-wins-2022-halstead-grant/ News Articles: New Email and SMS Marketing Reports Showcases Their Value to Brands - https://www.mytotalretail.com/article/new-email-and-sms-marketing-reports-showcases-their-value-to-brands/ Marketers ramp up promotions to curb expected holiday lows, survey says - https://www.retaildive.com/news/holiday-marketing-promotions-shopping-inflation/633736/ Pinterest Provides New Insights for Marketers - https://www.socialmediatoday.com/news/pinterest-provides-new-insights-for-marketers-updated-conversions-api/634209/ More about Paul Rutter: https://www.paulrutterspeaks.com/ Transcript: https://joyjoya.com/jewelry-customer-experience | |||
| 05 Jun 2023 | 244 - 5 Tips: Email Marketing for Jewelry Businesses | 00:44:03 | |
Episode #244 - "5 Tips + Best Practices - Email Marketing for Jewelry Businesses" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #244. Today, we're diving into one of my absolute favorite topics: email marketing for jewelry brands. If you've been following along, you know that in our last episode, we talked about the importance of content distribution. And guess what? Email is a rockstar when it comes to distributing your captivating stories and content. Picture this: with each email you send, you're wooing your subscribers, captivating them with your sparkling stories and irresistible offers. Your email should leave them wanting more, eagerly anticipating your next message. It's all about creating a sense of intrigue and curiosity, just like a romantic courtship. So, let your creativity shine and craft emails that not only showcase your stunning jewelry but also spark a genuine connection with your audience. You'll be using your emails to gradually nurture and engage your subscribers, guiding them along the path towards becoming loyal customers. Think of it as a dance, where you lead your audience from one microcommitment to another, building trust and rapport every step of the way. And before you know it, they'll be falling head over heels for your jewelry and happily making that big commitment to purchase. I'll be covering:
From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Luxury customer experience expectations can differ globally, and brands need to keep up https://www.retailbrew.com/stories/2023/05/23/luxury-customer-experience-expectations-globally Advice from the Pros: What You Need to Know About Jewelry Marketing https://rapaport.com/magazine-article/advice-from-the-pros-what-you-need-to-know-about-jewelry-marketing/ Digital Interactions Are Just Part of a Jewelry Sale Now https://www.nytimes.com/2023/05/26/fashion/jewelry-technology-sales.html Other links from this episode: Printfresh's Dream Team Rewards https://printfresh.com/pages/rewards Transcript: https://joyjoya.com/email-marketing-jewelry 00:00 Start | |||
| 16 Dec 2024 | 317 - 5 Trends Redefining Jewelry Marketing in 2025 | 00:20:20 | |
Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we’ve sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we’re definitely a little tired, but we wouldn’t trade it for the world. This week, we’re diving into jewelry marketing trends for 2025. I was planning to share three predictions, but surprise—I’ve got five! These are the trends I believe will shape the industry next year:
And make sure to stick around for The Gold Mine, where I’ll be sharing my raw, unfiltered thoughts on what it was really like to market for jewelry brands in 2024. Transcript: https://joyjoya.com/blogs/podcast/5-trends-redefining-jewelry-marketing-in-2025 00:00 Start
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| 05 Nov 2019 | 55 - Differences Between B2B and B2C Jewelry Marketing | 00:11:42 | |
I don’t give B2B jewelry brands enough attention! The marketing strategies that work for B2C jewelry brands don’t always work for B2B jewelry brands and vice versa. To complicate matters further, some jewelry brands are both B2C and B2B, so they’ll need to focus especially hard on segmenting their marketing efforts for both target audiences. Check out the accompanying blog post here: https://joyjoya.com/2019/11/03/differences-between-b2b-and-b2c-jewelry-marketing/ | |||
| 29 Nov 2021 | 152 - 5 Tips to Retain Your Jewelry Customers | 00:20:48 | |
I share five tips for retaining all the new customers you get from your amazing holiday marketing efforts. The holiday season is an excellent time to focus on customer acquisition efforts because consumers are in the mindset to shop - and they're often looking for unique gift ideas from brands they may not have known before. You'll hopefully attract a lot of new customers throughout the holidays. The trick is to keep these customers and inspire them to return again and again. In general, it can cost five times as much to acquire a new customer than to retain a new customer. If you want to make the most of your marketing spend, then retaining customers is the key to success. Listen for my five top tips. | |||
| 26 Feb 2024 | 277 - What "Works" in Jewelry Marketing | 00:27:23 | |
Episode #277 - "What 'Works' in Jewelry Marketing" Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does marketing start to show results? If you're fairly new to the business world, these might be some of the burning questions on your mind, making it tough to see how marketing could genuinely benefit your business and what signs indicate that it's hitting its mark. In this episode, I'm going to unpack what effective marketing can really look like for you and what it means for marketing to truly "work". I think you might find my insights surprising, but in the best possible way! I'm going to let you in on some behind-the-scenes of what it looks like for our clients when we've uncovered a way for their marketing to really do what it can do best. Transcript: https://joyjoya.com/what-works-jewelry-marketing Links From the Episode: 00:00 Start
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| 19 Feb 2024 | 276 - How to Roll Out New Jewelry Marketing Ideas | 00:25:25 | |
Episode #276 - "How to Roll Out New Jewelry Marketing Ideas" Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their business and which products or collections to prioritize in upcoming campaigns - as well as which types of products would be interesting to develop for the sake of attracting customer attention and interest. Despite our extensive brainstorming session, we hit a roadblock when it came to making any final decisions. Why? Because, in the end, our opinions are pretty much close to irrelevant. What truly matters is understanding what resonates with the customers and how they'll respond. So, instead of continuing our endless brainstorm, we narrowed down our ideas to a few favorites. We decided to gradually introduce and test these ideas to gauge customer reactions before fully committing to any one direction. This way, we ensure that our marketing efforts align closely with what our customers truly love. Being too convinced of how your audience will respond to something is a sure-fire way to set yourself up for disappointment. Keep listening to understand how to slowly roll out your new ideas to your customers, how to understand whether or not they're worth pursuing, and then what to do once you've found that your customers are responding positively - for maximum impact. Transcript: https://joyjoya.com/new-jewelry-marketing-ideas 00:00 Start
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| 23 Feb 2020 | 68 - Interview with Video Marketer Owen Cappellini | 00:32:03 | |
In this episode, we interview Owen Cappellini, a video marketer with a true passion for authentic storytelling. In July of 2017, he started working with YouTube watch vlogger Teddy Baldassarre to help him grow his channel from 13,000 subscribers to 178,000 subscribers. Teddy's videos have amassed 26.6 million views and have been watched for more than 2 million hours. We focus mostly on Owen's experience with growing Teddy's watch-focused YouTube channel and how jewelry brands can use video marketing in a strategic way. Check out the accompanying blog post here: https://joyjoya.com/2020/02/21/interview-with-owen-cappellini-about-video-marketing-for-jewelry-brands/ | |||
| 15 Feb 2021 | 114 - Personalizing Your Jewelry Marketing | 00:34:57 | |
I share my own recording of a recent presentation I did about personalization in jewelry marketing. Would you like to discover how personalization can help you improve the customer experience and build stronger customer relationships? If so, then you'll definitely want to listen to this episode. Check out the accompanying blog post here: https://joyjoya.com/2021/02/14/personalization-jewelry-marketing/ | |||
| 25 Jul 2022 | 182 - 7 Jewelry Brands Using NFTs in Marketing | 00:25:38 | |
This is a followup episode to build upon last week's interview with Oliver Maroney about NFTs. If you haven't already listened to or watched that episode, I highly recommend you check out that one first before you continue with this one. Here's the link: https://joyjoya.com/nfts-for-jewelry In this one, I share examples of jewelry businesses currently experimenting with NFTs, so if you're curious about them or want to know more, you can check out what each business is doing. Links mentioned in this episode: Transcript - https://joyjoya.com/jewelry-nft-marketing Jewelry Brands Using NFTs Jevels - https://jevels.com/
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| 11 Feb 2020 | 66 - Benefits of Video Marketing for Your Jewelry Brand | 00:10:47 | |
Many jewelry brands spend a lot of time and resources on their product and lifestyle photography, ensuring that the photos accurately represent their brand and depict it in an attractive way. However, most don't invest nearly as much effort into video, which can potentially communicate a brand story even more effectively than photos. In this podcast episode, we discuss the benefits of video for your jewelry brand. Check out the accompanying blog post here: https://joyjoya.com/2020/02/07/benefits-of-video-marketing-for-your-jewelry-brand/ | |||
| 29 May 2023 | BONUS - Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant! | 00:05:14 | |
BONUS EPISODE - "Come to My "Office Hours" at JCK Las Vegas! And Apply for a $12K Grant!" Links and Info From This Episode: $12K Jewelry Marketing Grant - https://joyjoya.com/grant
JCK Social Media Talks:
How to do a Social Media Audit ChatGPT/AI to Help You Streamline Social Media Creation and Posting Hey there, Sparklers! Before the upcoming JCK event and Memorial Day holiday, I wanted to treat you with a quick bonus episode. Here are some important announcements and reminders: First, don't forget to apply for the Joy Joya Jewelry Marketing Grant. It's an exciting opportunity for independent US-based jewelry brands. The chosen recipient will receive six months of FREE digital marketing services worth $12,000 and the chance to share their journey on our podcast. To qualify, your business should have been operating for at least three years, have a Shopify website, active Instagram presence, engage in email marketing, and connect Google Analytics. The deadline is June 2, 2023. Visit https://joyjoya.com/grant for details. If you'll be attending JCK, join me for my three talks on the social media stage. Afterward, we can hang out and chat during my "office hours." Can't make it to Vegas? Subscribe to my YouTube channel, Joy Joya, for live content from the show. I also want to remind you about Jewelry Marketing Jumpstart, a free podcast-guided program running until July. By signing up at https://JoyJoya.com/JUMP, you'll gain access to 19 PDF worksheets, including templates and videos. Even after JCK, there will be eight more worksheets to help you with business development and learning. If you have any questions, feel free to email me at laryssa@joyjoya.com or leave a comment on YouTube—I respond to all of them! If you enjoyed this podcast, please share it with a friend and leave a review on Apple Podcasts. And if you're new to digital marketing, check out my book, JEWELRY MARKETING JOY, at https://joyjoya.com/book. Thanks for tuning in, and stay sparkling! 00:00 - Start | |||
| 11 Nov 2024 | 313 - How to Level-Up Your Holiday Packaging as a Jewelry Business | 00:23:33 | |
Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate your brand, create an unforgettable unboxing experience, and even boost customer loyalty. Whether you’re already known for your gift-worthy presentation, or you're looking for last-minute ideas to add that special touch, this episode is packed with insights to make your holiday packaging stand out. So, get ready to take notes and discover how these small details can make a big impact on your holiday marketing! And in the GOLD MINE segment, get ready to elevate your brand with thoughtful, unexpected touches that turn every purchase into a memorable experience! From story cards that reveal the inspiration behind each piece to surprise gifts and personalized recommendations, these small details make your customers feel cherished and excited to return for more. Transcript: https://joyjoya.com/blogs/podcast/how-to-level-up-your-holiday-packaging-as-a-jewelry-business 00:00 Start
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| 11 Jul 2022 | 180 - 10 Things Smart Jewelry Brands Are Doing Today | 00:25:40 | |
In this episode, I discuss consumer spending patterns I've been seeing in the industry this summer so far and what you can do as a brand to adapt to how people are shopping right now. Listen now to discover 10 things that successful jewelry brands are doing today to weather the changes in consumer spending and future-proof themselves. Links mentioned in this episode: Sparkle Award - https://instoremag.com/new-york-retailer-celebrates-centennial-with-100-acts-of-giving/ Adobe Commerce Study - https://business.adobe.com/blog/the-latest/adobe-commerce-study-highlights-the-importance-of-personalized-experiences Episode #129 - https://joyjoya.com/jewelry-marketing-slow-season/ Episode #114 - https://joyjoya.com/personalization-jewelry-marketing/ National Jeweler Webinar About Livestream Shopping - https://www.nationaljeweler.com/articles/11048-watch-what-to-know-about-livestream-shopping Episode Transcript - https://joyjoya.com/10-tips-jewelry-recession Success With Jewelry Webinar - Email Marketing - https://us02web.zoom.us/meeting/register/tZEkdeqprjIuEtLcIqvgUrB5H2T4mHhP4ZcA
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| 26 Oct 2022 | 208 - THE GOLD MINE - The Role of Gratitude in Jewelry Marketing | 00:13:43 | |
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I’ll be talking about gratitude and why it's more important than ever to express genuine gratitude - not only to the people who have purchased from you but also to the people who follow your marketing content on email and social media. We're about a month away from Thanksgiving, so I wanted to plant this seed in your head and give you some time to prepare for the season of gratitude. I'll be discussing:
Links from the episode: "Breaking the Habit of Being Yourself" - https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094 Learn more: https://joyjoya.com | |||
| 15 Nov 2018 | 2 - Is Social Media Engagement Changing for Jewelry Brands? | 00:04:05 | |
If you’ve ever researched jewelry-related hashtags on Instagram, you’ve probably seen how saturated some of them are. For example, the #jewelry hashtag alone has more than 50,000,000 posts, while #jewelrydesigner has more than 3,000,000, and #jewelrylover has more than 1,000,000. Do you ever feel like you’re struggling to stand out in a sea of sparkle? Instead of feeling overwhelmed by social media strategy, work with the platforms rather than against them. Listen to find out how. Check out the accompanying blog post here: http://joyjoya.com/2018/10/22/is-social-media-engagement-changing-for-jewelry-brands/ | |||
| 22 Jan 2019 | 14 - Why It's Important to Infuse Joy into Your Jewelry Marketing | 00:05:52 | |
You may have seen the viral video of UCLA gymnast Katelyn Ohashi’s flawless floor routine. It’s true that her movements were technically perfect, but her radiating joy stole the show. Did you know your jewelry brand can learn from Katelyn and apply these lessons to your marketing strategy? In a recent article for Inc., writer Carmine Gallo pointed out, “When you change the way you feel inside, the performer your audience sees will change.” This statement applies to your jewelry brand and your approach to marketing more than you may realize. Check out the accompanying blog post here: https://joyjoya.com/2019/01/21/why-its-important-to-infuse-joy-into-your-jewelry-marketing/ | |||
| 20 May 2024 | 289 - How to Inspire Your Jewelry Customers to Return Again and Again | 00:24:16 | |
Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again" Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again. In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining customers is super important and will save you on marketing costs in the long run. Marketing thought leader Neil Patel shared this: "Customer retention is seven times more cost-effective compared to customer acquisition." This simple yet profound insight underscores a fundamental principle that lies at the heart of every successful jewelry business: the enduring value of cultivating and nurturing lasting relationships with our customers. Back in 2013, ecommerce businesses were forking out $9, on average, to acquire a fresh-faced customer. Fast forward to the present day, and that figure has ballooned to a staggering $29—a staggering 222% increase. It just makes monetary sense to keep the customers who already like, know, and trust you coming back for more. In this episode, I'll be talking more about why returning customers need to be your loyal advocates and partners, how to find out how many customers are actually coming back for more, and the tactics you can use to keep them engaged. Transcript: https://joyjoya.com/improve-jewelry-marketing-content 00:00 Start
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| 24 Aug 2019 | 45 - Interview with Jewelry Designer and Entrepreneur Julie Lamb | 01:03:21 | |
Julie Lamb is the founder of and designer behind the eponymous jewelry brand Julie Lamb New York. Making jewelry ever since she could string beads, Julie studied metalsmithing in college and then went on to pursue a career designing for some high-profile corporate brands. In 2014, she felt it was finally time to take the plunge and go into business for herself, so she dove headfirst into designing and producing her own pieces. Today, the Julie Lamb brand stands for individuality, and her pieces encourage the wearer to 'Stand Out', 'Be Herd', and 'Be Ewe'. Furthermore, her City pieces, which are proudly Made in NY by New Yorkers, speak authentically to Julie’s New York City roots. Her work has been featured in publications like JCK, In Store, National Jeweler, Vogue Knitting, Forbes, and many more. Check out the accompanying blog post here: https://joyjoya.com/2019/08/23/interview-with-jewelry-designer-and-entrepreneur-julie-lamb/ | |||
| 09 May 2022 | 173 - Interview With Dana Bronfman on Responsible Jewelry Making | 00:48:12 | |
In this episode, I share my interview with Dana Bronfman, a New York City-based modern fine jewelry designer, best known for her “quietly bold” aesthetic. Dana works with a small team of master jewelers in New York to create each piece from reclaimed and fairmined gold, as well as carefully-chosen, responsibly-sourced diamonds and gemstones. She's also been a Fairmined Licensee since 2016. Dana's considered a leader in responsible sourcing in the industry, and she regularly contributes to industry conversations on the topic. In this episode, we chat all about responsible material sourcing and jewelry making; it's one of the most requested topics I get from listeners and viewers. Dana's a true gem in the industry, and I'm really excited to share this conversation with you! Links mentioned in this episode: | |||
| 03 Aug 2020 | 90 - Determining Your Jewelry Marketing Budget | 00:14:54 | |
You may have heard the phrase “You have to spend money to make money”, and that definitely applies to jewelry brands that want to increase market share and remain competitive in their respective categories. How much should you be spending on marketing your jewelry brand every year, and how should you be distributing that marketing budget across multiple marketing channels? In this episode, we’ll help you plan your marketing spend in a strategic way. Check out the accompanying blog post here: https://joyjoya.com/2020/07/30/determining-your-jewelry-marketing-budget/ | |||
| 14 Jan 2019 | 13 - What's "Owned Media" - and Why Should Your Jewelry Brand Care? | 00:05:57 | |
Most jewelry brands today are so focused on perfecting their Instagram profiles that they forget about some other forms of content marketing that can help them attract the best-fit customers in a natural way, without having to shout over the noise of an overcrowded Instagram feed. The main trouble with Instagram is that it’s owned by Facebook, so any time you post on Instagram, you’re borrowing Facebook’s platform to reach your customers. As a result, you’re completely at the mercy of Facebook and any changes they decide to make to the platform. So what should you be doing instead? Listen to our episode for insights. Check out the accompanying blog post here: https://joyjoya.com/2019/01/14/whats-owned-media-and-why-should-your-jewelry-brand-care/ | |||
| 03 Dec 2018 | 8 - Redefining the Meaning of "Influence" in Jewelry Marketing | 00:04:56 | |
The word “influencer” has become synonymous with digital influence. However, we forget influencers exist “in real life”, and they’ve been shaping decisions since the beginning of humankind. After a recent personal experience with influence and jewelry buying, we started to reflect on consumer motivation and the meaning of influence. In this podcast episode, we share an anecdote related to the meaning of influence and explore you can leverage it for your jewelry brand. Check out the accompanying blog post here: http://joyjoya.com/2018/12/02/redefining-the-meaning-of-influence-in-jewelry-marketing/ | |||
| 15 Apr 2019 | 26 - How the Shopify/Mailchimp Breakup Affects Your Jewelry Brand | 00:05:05 | |
You may have heard the news that ecommerce platform Shopify recently cut ties with the popular email marketing platform Mailchimp. As of now, the Mailchimp app is no longer available in the Shopify marketplace, and current users will only be able to continue using the app through May 12th. So, what happened, and how does this announcement affect your jewelry brand? Check out the accompanying blog post here: https://joyjoya.com/2019/04/14/how-the-breakup-between-shopify-and-mailchimp-affects-your-jewelry-brand/ | |||
| 23 Jan 2023 | 226 - Building a Brand Identity for Jewelry Businesses | 00:32:02 | |
Visit joyjoya.com/jump for all the details. In this episode, I'm talking about branding. What's a brand, really? Why's brand identity so important in 2023 and beyond? It's time to get your jewelry brand in tip-top shape, so you can compete in the marketplace and attract your best-fit customers. If you didn't already listen to episode #225, you should know that I debuted an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. Check out #225 here: https://joyjoya.com/jewelry-marketing-jumpstart-2023 To give you a brief recap before we jump in, from now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Win $1,500 to Go on 15 First Dates Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Transcript: https://joyjoya.com/branding-jewelry-business 00:00 - Start | |||
| 02 Nov 2022 | 210 - THE GOLD MINE - Must-Haves for Jewelry Customer Experience | 00:14:09 | |
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along! In this week's episode, I'll be sharing what I personally love to get out of a customer experience. This is a followup to episode #207, when I talked to customer experience expert Paul Rutter all about how to delight your customers. I believe customer experience and marketing are intimately intertwined and that more jewelry brands should be focused on optimizing the two together. I'll be discussing:
Links from the episode: Episode #207 - Interview With Paul Rutter - https://joyjoya.com/jewelry-customer-experienceLearn more: https://joyjoya.com | |||
| 01 Jul 2024 | 295 - How AI Is Impacting SEO For Jewelry Businesses | 00:25:06 | |
Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses" Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorithms to account for the future of how people will be using the Internet and searching for useful content. If Google search is a primary way that your target audience discovers your brand, or you're interested in driving more traffic through Google search, then you definitely need to check out this episode to understand what the future holds. I've done many episodes about SEO before if you want to reference them for the basics, which I won't cover here in this episode. So if you're completely new to SEO, I'd recommend you go back to episodes #238, #239, and #240 for a deep dive into those basics. When you search something on Google, you're probably already noticing that one of the first search results is an AI Overview. AI Overviews provide links to resources that back up the information in the snapshot and delve deeper into the topic. This feature helps users explore and uncover a wide variety of content from various sources, including publishers, creators, retailers, and businesses, enabling them to use the gathered information to further their tasks. So keep listening to this episode to find out what these changes mean for you and your jewelry business - and how you can adapt to changes in Google search as well as to changes in how your customers are searching for you and your products. Transcript: https://joyjoya.com/how-ai-is-impacting-seo-for-jewelry-businesses Apply for the grant: https://jewelrybrandincubator.com 00:00 Start
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| 16 Jul 2019 | 39 - 4 Tips for Planning Your Jewelry Brand’s Social Media Posts | 00:04:59 | |
When it comes to your jewelry brand’s social media strategy, do you have a weekly or even monthly plan for your posts, or are you flying by the seat of your pants? If you don’t have a plan in place, you could be compromising your brand identity. Furthermore, without a plan, you could be wasting time trying to brainstorm posts at the last minute, or you could be neglecting your social media accounts altogether while you’re busy taking care of other business responsibilities. We share some of our favorite tips and strategies for planning your social media posts. Check out the accompanying blog post here: https://joyjoya.com/2019/07/14/4-tips-for-planning-your-jewelry-brands-social-media-posts/ | |||
| 28 Oct 2024 | 311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success | 00:19:30 | |
Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerce product pages. But don't clutch your pearls too tightly! While we'll shine a light on these spooky specters lurking in your online store, we're also arming you with the charms and spells—practical solutions, that is—to banish them for good. And before the night is over, I've got a special treat brewing in my cauldron! Stay tuned for our GOLD MINE segment at the end, where I'll reveal how carving out just 15-30 minutes a day—even amidst the holiday hustle—can set you up for enchanting success in 2025. You'll learn how to harness your current momentum to tackle those lingering tasks and start the new year ahead of the game! So light a cozy candle, wrap yourself in your favorite blanket, and join me as we transform these frights into delights just in time for the holiday sparkle season! Transcript: https://joyjoya.com/blogs/podcast/spooky-jewelry-ecommerce-mistakes-and-fixes-for-holiday-success 00:00 Start
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| 14 Nov 2022 | 213 - 5 Biggest Missed Opportunities in Jewelry Marketing | 00:27:23 | |
In this episode, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same thing if it's not 100% driving the results you want and deserve? Get off the beaten path and do something that no brands are doing or that few brands are doing. I'll be covering:
Sparkle Award: Catbird - https://www.catbirdnyc.com/ News Articles: Fashion retailers that push gift cards and discounts will win big this holiday season, a Morning Consult report revealed The 5 Jewelry Trends for Winter 2022-2023 Prove More is More https://www.marieclaire.com/fashion/jewelry-trends-winter-2022-2023/ Weekend Briefing: How jewelry brands are surviving the supply chain crisis Other links from this episode: Blue Ocean Strategy - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 Episode #172 - Livestream Shopping for Jewelry Brands - https://joyjoya.com/livestream-shopping-jewelry-brands Episode #187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands - https://joyjoya.com/email-marketing-heroes-jewelry Transcript: https://joyjoya.com/missed-opportunities-jewelry-marketing | |||
| 06 Dec 2021 | 153 - 5 Tips for Hiring Freelancers for Jewelry Marketing | 00:23:02 | |
In this episode, I share five tips for hiring a freelancer on sites like Fiverr or Upwork. These two platforms are freelancer marketplaces, so anyone can search them for skilled individuals who can execute a specific one-time task or an ongoing service. You can find freelancers to support you with things like graphic design, social media, website design customizations, and more! December presents an opportunity to evaluate the success of your jewelry brand in 2021 and compile a list of improvements you can make in 2022. Now's the time to level up or delegate the task to someone else, so you can free yourself up to work on bigger-picture items. Listen for my tips. | |||
| 16 Dec 2019 | 60 - Using Gifts in Your Jewelry Marketing Strategy | 00:09:55 | |
The holiday season is about enjoying time with loved ones, expressing gratitude, indulging in holiday treats, and being generous. However, it’s also about gifts! With the holidays quickly approaching, we’d like to take some time to explore how you can utilize gifts in your jewelry marketing strategy, now and at any time of year. In this episode, we announce a giveaway! To complete the survey associated with the giveaway, click here: http://bit.ly/JoyJoyaPodcastSurvey Check out the accompanying blog post here: https://joyjoya.com/2019/12/17/using-gifts-in-your-jewelry-marketing-strategy/ | |||
| 16 Aug 2021 | 139 - Discount Pricing Strategies and Jewelry Marketing | 00:21:07 | |
In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better understand how to handle special offers and promos for your jewelry brand. | |||
| 12 Oct 2020 | 100 - “Jewelry Marketing Joy” Is Officially Here | 00:17:08 | |
Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Check out the accompanying blog post here: https://joyjoya.com/2020/10/08/jewelry-marketing-joy-is-officially-here/ | |||
| 30 Jun 2021 | 133 - Building Brand Awareness With Your Target Customer | 00:36:37 | |
I share my own personal recording of a talk I recently presented to the Women's Jewelry Association of Boston. The title of the talk is "How to Build Brand Awareness and Attract Your Target Customer". I explain why brand awareness is so important, how to start cultivating brand awareness, and how to use the information you do have about your customers to make important decisions about your branding and marketing strategies. View the video presentation here: https://youtu.be/R0ieNyJ9WzU | |||
| 27 Feb 2023 | 231 - How to Do a Content + Storytelling Audit for Your Jewelry Brand | 00:35:28 | |
Episode #231 - "How to Do a Content + Storytelling Audit for Your Jewelry Brand" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Are you ready to take your jewelry brand's marketing to the next level? Episode #231 is for you. It's time to conduct a jewelry Content and Storytelling Audit, and I've got all the tips you need to get started! If you've been following along with the Jewelry Marketing Jumpstart step-by-step program that I've been sharing over the past few weeks, you're now ready to assess your current marketing content and storytelling, so you know exactly where you stand. After all, you can't plot a course for success until you know where you're starting from. Let's dive in and take your jewelry brand to new heights! I'll be covering:
From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: In Marketing, Resist the Temptation to Go Short https://www.cmswire.com/digital-marketing/in-marketing-resist-the-temptation-to-go-short/ Other links from this episode: Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump Seth Godin's blog post - https://seths.blog/2012/09/the-soapbox-and-the-city/ Missoma - https://www.missoma.com/blogs/our-journal Transcript: https://joyjoya.com/content-marketing-audit-jewelry 00:00 - Start | |||
| 10 Jan 2022 | 156 - 5 Predictions for Jewelry Marketing Trends in 2022 | 00:22:28 | |
In this episode, I share my predictions about jewelry marketing trends for 2022. Where should you be focusing your time and attention? Which marketing platforms will be most important this year? What will customers want from your brand, and how should you be communicating with them? Listen up for a look into my crystal ball. I also uploaded an ebook version of this podcast to the Joy Joya website. If you'd like to have a handy PDF reference guide to all of this year's predicted jewelry marketing trends, then visit joyjoya.com/2022 to download it. | |||
| 03 Jun 2024 | 291 - Writing Effective Social Media Captions For Jewelry Businesses | 00:23:42 | |
Episode #291 - "Writing Effective Social Media Captions For Jewelry Businesses" Welcome to Episode #291. In today's episode, I'm going to dive into the art of writing effective social media captions. Captions are more than just words beneath a post; they're a powerful tool for enhancing your visual content by adding depth and providing necessary context. They guide your audience's interactions, suggesting what steps to follow next, whether it's liking, commenting, or sharing. By serving as alt text, captions also increase accessibility for visually impaired users and can be translated into various languages, thus broadening your reach. Most importantly, well-crafted captions can significantly boost engagement, turning passive viewers into active participants who interact with your content in meaningful ways. It's also like: you know you need them because your social media post would look a little naked without the caption, but what the heck are you supposed to be doing with that blank space? What are you supposed to say? Why's it so hard to think of something? In this episode, I'll be covering so many aspects of writing a good caption, from why it's important to know your audience to touching on emotional triggers, telling great stories, and more. If you struggle with captions, this one's for you. Transcript: https://joyjoya.com/effective-social-media-captions-jewelry 00:00 Start
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| 23 Sep 2024 | 306 - How to Make Better Jewelry Marketing Decisions | 00:17:31 | |
Episode #306 - "How to Make Better Jewelry Marketing Decisions" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #306. Today, we’re diving into something that I know can feel personal—cutting the "fluff" in your marketing. As jewelry entrepreneurs, you’re deeply connected to your designs. Each piece is a reflection of your artistry, which is why it’s easy to get caught up in promoting the aesthetic appeal of your work rather than focusing on what truly drives results. But here’s the thing: as beautiful and glamorous as high-end photoshoots or influencer partnerships might be, they won’t always lead to sales if they don’t connect with your audience or spark purchasing decisions. So, today we’re going to tackle how to make smarter, faster marketing choices—ones that grow your business without wasting time on unnecessary distractions. Transcript: https://joyjoya.com/how-to-make-better-jewelry-marketing-decisions 00:00 Start
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| 13 Aug 2019 | 43 - Developing a Look-Tone-Feel for Your Jewelry Brand | 00:07:12 | |
When you’re in the process of planning to launch a jewelry brand, you must do more than simply design your jewelry pieces; you must also identify your target customers and decide on the best way to share your brand with them, both visually and through language. Before you make arbitrary design and communication decisions about your brand, or you hire a graphic designer without any strategic goals in place, you’ll want to set your brand standards. You can do this by creating a Look-Tone-Feel document. Check out the accompanying blog post here: https://joyjoya.com/2019/08/12/developing-a-look-tone-feel-for-your-jewelry-brand/ | |||
| 17 May 2021 | 127 - How to Gain Email Subscribers for Your Jewelry Brand | 00:24:45 | |
In this episode, I share some of my favorite tips for growing your jewelry brand's email list. If you're struggling to gain new subscribers for your email marketing efforts, then you'll definitely want to listen and watch for tips that you can implement today. Get the transcript here: https://joyjoya.com/2021/05/13/grow-email-list-jewelry-business/ | |||
| 23 Jul 2019 | 40 - SEO vs. PPC for Your Ecommerce Jewelry Brand | 00:09:40 | |
As the owner of an ecommerce jewelry business, you must learn to love Google and understand the basics of both SEO and PPC, since these tactics can help you connect with new customers, as long as you respect best practices – and then choose the approach that supports your goals. In this episode, we’ll provide a brief introduction to search engine optimization (SEO) and pay-per-click (PPC) and then share some useful share information that will help you decide where to focus your efforts. Check out the accompanying blog post here: https://joyjoya.com/2019/07/21/seo-vs-ppc-for-your-ecommerce-jewelry-brand/ | |||
| 10 Aug 2022 | 186 - THE GOLD MINE - Power of Community in the Jewelry Industry | 00:14:30 | |
You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return listener, thanks for following along! This week's topic is "it takes a village". I want to personally share the following things: - How and when I realized the value of community in my business | |||
| 14 May 2019 | 30 - 3 Tips for Generating Regular Content for Your Jewelry Brand | 00:06:42 | |
Content marketing – or inbound marketing – is one of the best ways to engage with your prospective and current customers. With this approach, a jewelry brand creates informative and valuable content, and the customer will seek out that content when he or she is in the right mindset to purchase. In this podcast episode, we’ll provide some tips for helping you brainstorm new content topics and updating your content on a regular basis, so your customers can find you and your jewelry. Check out the accompanying blog post here: https://joyjoya.com/2019/05/14/3-tips-for-generating-regular-content-for-your-jewelry-brand/ | |||
| 06 Jan 2025 | 318 - Jewelry Business Survival Guide for Instagram’s AI Shift | 00:25:59 | |
Episode #318 - "Jewelry Business Survival Guide for Instagram’s AI Shift" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven’t heard, Meta recently announced that it will fill Facebook and Instagram with AI-generated bots. According to Connor Hayes, Meta’s VP of product for gen AI, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform." Meta believes this will offer new ways for users to engage and interact on both platforms. However, I think it’s already frustrating many people who feel that Meta is saturated with AI content and bots. In a May 2024 article, tech writer Jason Koebler says, "Facebook is the zombie internet, where a mix of bots, humans, and accounts that were once humans but aren’t anymore interact to form a disastrous website where there is little social connection at all." I promise this isn’t a doom-and-gloom episode. I’m not thrilled by the news either, and as a marketer, it’s frustrating. At the same time, it motivates me to figure out how to use social media marketing effectively while we still can, and also to find ways to reduce our reliance on it. In this episode, I’ll be talking about what I see coming for Instagram in 2025, and how you can leverage those changes without making yourself crazy. Make sure to stay tuned for The Gold Mine, where I’ll reveal my social media resolutions for 2025 and explain the reasoning behind each one. Transcript: https://joyjoya.com/blogs/podcast/jewelry-business-survival-guide-for-instagram-s-ai-shift 00:00 Start
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| 27 Nov 2023 | 266 - How to Filter and Prioritize Jewelry Marketing Ideas | 00:37:02 | |
Episode #266 - "How to Filter and Prioritize Jewelry Marketing Ideas" Welcome to Episode #266. Today, I want to dive into the process of sifting through your jewelry marketing ideas and zeroing in on those with the most potential to positively impact your business. In Episode #265, we explored the importance of consistency in marketing. Consistency isn't just about being regular; it requires focused effort, dedication, and strong belief in your approach. It's common to feel enthusiastic about a multitude of ideas, eager to try them all. However, it's crucial to recognize that attempting everything isn't practical or beneficial for your business. After you've brainstormed your marketing plans for 2024, I encourage you to revisit this episode repeatedly. It will guide you in carefully selecting and concentrating on a few well-chosen ideas, ensuring you execute them to the best of your ability. We'll be looking at this topic through the lens of Hilary Finck Jewelry, who we've been spotlighting as a jewelry brand case study. For those joining our podcast series for the first time this season, I'd suggest starting with Episode #252. Doing so will introduce you to Hilary and allow you to follow this narrative from its inception. Before our conversation with Hilary, I'll discuss how to evaluate the risks and potential benefits of various marketing ideas. I'll provide a detailed, step-by-step method to sift through these ideas, helping you prioritize effectively. Additionally, we'll look at how you can continually refine your strategy and maintain its brilliance using all the great ideas you have. Links From the Episode: https://marketoonist.com/2023/11/break-through-the-clutter.html Transcript: https://joyjoya.com/filter-jewelry-marketing-ideas 00:00 Start
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| 07 Dec 2020 | 106 - Mobile Shopping Matters for Jewelry Brands | 00:15:52 | |
A hot-of-the-presses report titled "Adobe Analytics Holiday Forecast 2020" predicts that 42% of shopping will be done from smartphones this holiday season. Furthermore, the report states that "smartphone shopping dollars will grow by 55% YoY this season" and that "$28.1B more will be spent on smartphones this year". If your jewelry brand's website isn't optimized for an ideal mobile browsing and shopping experience, then you could potentially be missing out on critical sales. If your website is built on Shopify, then you're likely ahead of the game, since many Shopify themes are fully responsive, meaning they adjust for any screen size or resolution. It may be too late in the year to completely overhaul your website, but you can make some small changes that will immediately improve the mobile experience. Listen for tips. Check out the accompanying blog post here: https://joyjoya.com/2020/12/03/mobile-shopping-matters | |||
| 30 Apr 2019 | 28 - Which Matters More for a Jewelry Instagram Post: the Photo or Caption? | 00:06:05 | |
Instagram planning app Preview recently published the results of a poll about the importance of a good photo vs. a good caption for an Instagram post. While 84% of respondents think a good photo is better, 16% think a good caption is better. In this podcast episode, we explore further. Check out the accompanying blog post here: https://joyjoya.com/2019/04/29/which-is-more-important-for-a-jewelry-instagram-post-a-beautiful-photo-or-compelling-caption/ | |||
| 17 Jan 2022 | 157 - Are You Micromanaging Your Jewelry Marketing? | 00:20:47 | |
In this episode, I discuss all the ways that micromanaging is hurting your marketing efforts - AND what you can do about it. WAIT! Before you ignore this episode because you think, "Oh, I don't micromanage, and this doesn't apply to me", hear me out! Even if you're a solopreneur, and you don't have a team of people, you might actually be micromanaging yourself. If you work with freelancers, interns, vendors, business partners, etc., you might be micromanaging them. When you micromanage, you risk thinking too small and missing the big picture - along with major opportunities. I explain how you can change your mindset - and start making progress. | |||
| 19 Jun 2023 | 246 - How Jewelry Brands Can Level-Up Their Email Marketing | 00:38:17 | |
Episode #246 - "How Jewelry Brands Can Level-Up Their Email Marketing" To learn more about "Jewelry Marketing Jumpstart", visit https://joyjoya.com/jump for all the details. Welcome to Episode #246. Today we're going to be building upon our email marketing mini series and diving into some advanced tactics that will skyrocket your jewelry email campaigns and take your jewelry business to new heights! Now, even if you're new to the world of email marketing and feel like you're still finding your footing, don't worry! This episode is for you too. We're going to explore the possibilities of what email marketing can do for your jewelry brand. Trust me, it's going to be eye-opening! By the end of this episode, you'll be equipped with powerful tools like automation, segmentation, and A/B testing. We'll discuss how these tactics can supercharge your email campaigns, bringing in more leads, boosting engagement, and ultimately driving sales. But that's not all! We'll also tackle an important aspect of email marketing: measuring success. We'll explore the key metrics you should be tracking to gauge the effectiveness of your email campaigns. It's time to separate the winners from the not-so-winners! I'll be covering:
From now through early July of this year, you can join a FREE six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode. Sign Up for Jewelry Marketing Jumpstart - https://joyjoya.com/jump News Articles: Why you buy sh*t you don't need https://www.nealsnewsletter.com/p/why-you-buy-sht-you-dont-need Elon Musk Says Creators Will Be Able to Download Email Info of Subscribers, Points to New Video Push https://www.socialmediatoday.com/news/elon-musk-creators-download-email-info-subscribers/652404/ Can AR Reduce Returns for Jewelry Brands? https://www.pymnts.com/news/retail/2023/can-ar-reduce-returns-for-jewelry-brands/ Other links from this episode: https://joyjoya.com/level-up-jewelry-email-marketing Anna Zuckerman wants to make non-precious jewelry the future of celebrity styling https://www.glossy.co/pop/anna-zuckerman-wants-non-precious-jewelry-to-be-the-future-of-celebrity-styling/ Transcript: 00:00 Start | |||
| 02 Dec 2024 | 315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill | 00:33:35 | |
Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill" Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact. In this episode, I'll be exploring actionable strategies to attract last-minute buyers and ensure your brand becomes their go-to for meaningful, thoughtful holiday gifts. From offering an “Under-the-Tree Guarantee” and leveraging gift cards to creating urgency with flash sales and styling sessions, I’ll share tips that will help you stand out in the holiday rush. Plus, I'll discuss how to set clear expectations with your customers to keep them happy and stress-free during this hectic time of year. I’ve got a surprise for you in today’s episode—a special guest interview with jewelry designer and maker Twyla Dill? Well, if you’ve read the title of this episode, you already know. But if you’re not familiar with this jewelry designer, you’ll have to keep listening to find out! Just a quick note—there won’t be a GOLD MINE segment today since we’re diving into a longer episode with the interview. Don’t worry, though—I’ll bring those insights back in next week’s episode! Check out Twyla Dill's jewelry here: https://www.twyladill.com/ 00:00 Start
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| 15 Aug 2022 | 187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands | 01:13:34 | |
In this episode, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years. The Email Marketing Heroes are Rob and Kennedy - the former is a comedy stage hypnotist, and the latter is a psychological mind reader or mentalist. They found that their experience in performing and getting into people's heads made them perfectly suited to be experts at marketing, more specifically email marketing. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that boring, old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses. They're also the hosts of the Email Marketing Show Podcast. In this episode, we answer these questions: - Why is email marketing so misunderstood, and what can jewelry brands do differently? - What makes an email marketing strategy effective and successful? What are the key ingredients? - What makes subscribers stop opening emails, and what are the qualities of an email that subscribers LOVE to open? - How should jewelry brands specifically think about email marketing? - What are the different types of emails that jewelry brands should be sending and how often? …and more! Sparkle Award: News Articles: Other Links from the Episode: Transcript: https://joyjoya.com/email-marketing-heroes-jewelry | |||
| 15 Jan 2023 | 225 - Introducing "Jewelry Marketing Jumpstart" for 2023 | 00:24:32 | |
Visit joyjoya.com/jump for all the details. In this episode, I'm debuting an exciting new direction for the podcast as well as a new FREE program that will help you kickoff 2023 with all the resources you'll need to make this a banner year. If you're a fan and follower of this podcast, thanks for returning - you're likely familiar with my previous format, alternating between interviews and business/marketing tips on Sundays and THE GOLD MINE on Wednesdays. If you're new, welcome! You're joining at exactly the perfect time. From now through early July of this year, I'll be rolling out a free (yes FREE) six-month, podcast-guided program called "Jewelry Marketing Jumpstart" which will involve weekly audio and video lessons as well as companion PDF downloads for each new episode.
Sign Up for Jewelry Marketing Jumpstart - joyjoya.com/jump News Articles: How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers) https://neilpatel.com/blog/2023-marketing-spend/ How To Reduce E-Commerce Returns After The Holidays With UGC https://www.forbes.com/sites/forbesagencycouncil/2023/01/05/how-to-reduce-e-commerce-returns-after-the-holidays-with-ugc/ Jewelry Sales Fell 5.4% Over Holiday, Survey Says https://www.jckonline.com/editorial-article/jewelry-sales-fell-5-4-holiday/ Other links from this episode: Transcript: https://joyjoya.com/jewelry-marketing-jumpstart-2023 00:00 - Start | |||