JFDI with The Two Lauras - For Freelance Social Media Managers (The Two Lauras)
Explore every episode of JFDI with The Two Lauras - For Freelance Social Media Managers
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 28 Oct 2021 | 11: The things we wish we could say to those annoying clients (but can't!) | 00:23:16 | |
We've all had those annoying questions from clients, haven't we? Can you make this go viral? I'm on a small business, Can you give me a discount? Why aren't we getting sales yet (when you've only just started working on the account) So we thought we'd share the responses we wish we could give to these kinds of clients. Think of this episode as a form of therapy for us and all you social media managers listening! We'd love to hear the worst things you've heard from clients (or prospective clients) so come and tell us in our Facebook community, The Social Media Managers Hub and let us know what you wish you could say! We'll be waiting with our best gifs in response! | |||
| 11 Jun 2024 | 112: Finding Your Niche to Stand Out More as a Social Media Manager | 00:33:07 | |
Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four main ways that you can niche your business - and we’d both choose the same, more niche-y option! It can definitely feel scary choosing your niche, but once you do, you’ll find it makes everything so much easier for you - so it’s not a decision you can delay. Tune in now with your notebook to start working out where your chunk of the market lies! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: | |||
| 24 Jan 2023 | 45: How will AI affect social media managers? | 00:37:38 | |
AI is the hot topic right now, and in this episode, we are diving into how the development of more AI tools might affect your business and how you can put it to good use as a freelance social media manager. If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 05 Dec 2023 | 85: The realities and practicalities of being a freelancer when you have a disabled child - Laura Davis interviews Laura Moore in this behind the scenes episode | 00:35:15 | |
In this episode, Laura Moore is sharing the realities of juggling business life with being a 24/7 carer for her disabled son, William. Laura Davis asks all the tough questions as we dive into what it's really like and get some practical tips to help anyone else juggling life commitments and freelancing. If you are a SEN parent and would like a space where you can get practical business support as well as have somewhere to talk to other parents in these situations, check out The Inner Hub, our monthly membership. thetwolauras.com/inner-hub Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 17 Oct 2023 | 78: To Charge or Not to Charge? Navigating the 'Work for Free' question as a freelance social media manager. | 00:15:07 | |
To Charge or Not to Charge? The question every freelance social media manager grapples with. While the idea of working for free might seem counterintuitive, there are moments when it can be a strategic move. In this eye-opening episode, we unveil THREE specific scenarios where offering your expertise without a price tag can pave the way for bigger opportunities and long-term gains. Prepare to be surprised and discover when 'free' can be a very smart investment in your freelance business. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 31 Oct 2023 | 80: Where is Your next Client Hiding? 8 Places to Find Your Ideal Social Media Clients | 00:29:52 | |
Feeling like your ideal client is playing a game of hide and seek? We get it. The hunt can sometimes feel overwhelming. But what if we told you there are specific places where your next client might just be waiting for you? In this episode, we'll guide you through 8 prime spots where your ideal social media clients might be looking. No more guesswork; just actionable insights to make your client search a whole lot easier! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 23 Jan 2024 | 92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie | 00:41:05 | |
So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in the air as she considered how to move forward, what needed to go, what could stay, and how she could keep as much income as possible while reducing her hours to allow her to go through treatment. Now she’s out the other side, she’s kindly come on our podcast to chat to us all about her experience and how she managed to make the necessary changes to keep her business running through this difficult time. Our guest, Allison is a Meta Ads Manager who heads up a small agile team of freelancers/subcontractors and they are all about helping health and wellness businesses thrive with results-driven marketing. This episode is sure to make you consider whether your business is serving you as it should be, and whether you need to shake up any of your service offerings, like Allison had to with her dreaded power hours! (Spoiler alert: she now loves them!). In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 05 Nov 2024 | 129: Need More Money? When to Put Your Prices Up as a Social Media Manager | 00:17:45 | |
You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it’s time to start planning your price increase! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 21 Feb 2023 | 49: How to create shareable content for any platform | 00:31:50 | |
Shareable content is one of the most important types of content that you should be creating for your business, regardless of the platform you’re creating for! In this episode, we’re discussing:
If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 14 Nov 2023 | 82: Don't risk losing your business! Follow these steps to secure your income for the future. | 00:28:07 | |
In this episode we are diving into the dangers of running an online business and how you can avoid some of the most common mistakes and issues that other social media freelancers find themselves facing. The tips you hear in this episode will help you and your clients and might even inspire some great social content too 😉 Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
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| 16 May 2023 | 61: Building a business as an Instagram coach with Milla Richardson from Pink Storm Social | 00:44:19 | |
In this episode we're joined by Milla Richardson from Pink Storm Social to discuss all things Instagram. Milla is here to make Instagram as simple as possible for businesses trying to sell a service, a product or both! WE’LL BE DISCUSSING:
If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras We would love to continue the conversation with you, so come and chat with us in our free Facebook community, The Social Media Managers Hub, or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com CONNECT WITH MILLA: Instagram: https://www.instagram.com/pinkstormsocial Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Showit: https://account.showit.co/r/thetwolauras Tonic: https://tonicsiteshop.com/?ref=thetwolauras Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 05 Sep 2023 | 72: A simple way to get people on your email list | 00:18:02 | |
You already know you need people on your email list, but how on earth can social media managers get people to join an email list? In today’s episode we’re sharing a really simple but effective way to generate valuable subscribers that you can turn into paying clients! Talked about in this episode: → Scoreapp - take a trial here thetwolauras.com/scoreapp Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 22 Nov 2022 | 36: How to build better connections with potential clients so they can't wait to work with you | 00:35:00 | |
In this episode, we are talking about how you can build better connections with potential clients so that their journey to actually working with you runs so smoothly that they stick around for a long time. We discuss: → Why it's so crucial to build these relationships from the outset. → How to craft your messaging to speak to the right people from day one. → How to make the process intuitive and easy → One thing you can do TODAY to stop wasting time on businesses that can't afford to hire you. Spoiler alert - it's a 5 min job! If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 06 Sep 2022 | 25: How to make money in an economic downturn | 00:27:39 | |
The news is grim; whenever you turn it on, you're faced with more doom and gloom. Prices are increasing, and it feels harder to win clients. But the good news is that it is still totally possible to make money in an economic downturn if you know how. In this episode of JFDI with the two Lauras, we're sharing how to make money in an economic downturn, including: ➾ What you need to do to stop worrying about losing your clients. ➾ Who you should be working with and marketing to when the economy isn't doing well. ➾ Why you shouldn't lower your prices, even when times are tough. ➾ The two services you should add to your business to make more money in an economic downturn. ➾ You'll hear directly from the horse's mouth that savvy business owners are not cutting back on their marketing; quite the opposite. | |||
| 17 Sep 2024 | 122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead! | 00:24:30 | |
“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off. We never know what mood someone is in when they head for their favourite social media platform, so it’s important to create all of the six types. Tune in now to find out what they are! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 19 Sep 2023 | 74: How to add affiliate income to your business as a freelance social media manager | 00:19:19 | |
Affiliate marketing has helped us generate thousands and thousands of pounds of additional income. So in this episode, we're sharing how YOU can do that too! Mentioned in this episode: Thrivecart, the all-in-one payment processing system we use for our business - thetwolauras.com/thrivecart Searchie - the course and membership site hosting service we use and love - thetwolauras.com/searchie Our main website thetwolauras.com Our membership for freelance social media managers, The Inner Hub® thetwolauras.com/inner-hub Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 25 Apr 2023 | 58: Unlocking Pinterest Potential with Faye Strange | 00:27:03 | |
In this episode we're joined by Pinterest expert, Faye Strange, to talk all about how being a Pinterest manager is different from offering social media management. Faye is a Pinterest expert who helps inspiring service-based businesses with educational content to share, reach more of their target audience and increase their revenue through Pinterest marketing. WE’LL BE DISCUSSING:
Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras We would love to continue the conversation with you, so come and chat with us in our free Facebook community, The Social Media Managers Hub, or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com CONNECT WITH FAYE: https://www.strangesocial.com/ https://www.instagram.com/fayestrange_social/ https://www.pinterest.co.uk/strangesocial/ https://www.linkedin.com/in/fayestrange/ This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 14 May 2024 | 108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin | 00:28:16 | |
Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wants to jump on the trend and asks you to do a dump? Well, we’re covering all in this episode, so if you’re feeling bored enough with your content to want to try something drastic, tune in now! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 21 Oct 2021 | 09: How social media managers can prepare for the Christmas period | 00:12:07 | |
Working as a social media manager at Christmas time can be crazy, hectic with clients throwing last-minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing… after all they are paying a social media manager! So in this episode, we share some tips on how you can get prepared now so you don't have issues as the big day approaches. Read this blog for more details on this topic. We'd love to hear any tips you have for planning for this busy time of year - come and let us know in our free Facebook group thesocialmediamanagershub.com | |||
| 20 Jun 2023 | 66: How to choose the perfect scheduling tool | 00:18:35 | |
Picking a scheduling tool is not easy! There are SO MANY choices out there! So in this episode we're breaking down the key things to consider before spending money on a scheduling tool for your clients. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 14 Dec 2021 | 18: Perception V reality... are people the same online as they are in real life? | 00:15:46 | |
Have you been surprised when you've met people in real life? In this episode, we let you into our brains to see what we think about the perception of internet connections V the reality of meeting them (and seeing their legs!) Let us know if you've had any weird experiences like this in our Facebook group thesocialmediamanagershub.com | |||
| 05 Mar 2024 | 98: Exactly How to Get Started as a Social Media Manager | 00:17:30 | |
Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to getting your business up and running, which we’ll be going into more detail about in today’s episode. We’re also going to make sure you feel confident when people ask about your pricing, covering an exercise that we love to do on a regular basis. And finally, if you’re not a new social media manager - you’ll still get some a-ha moments from this episode, so keep listening! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us at TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 04 Oct 2022 | 29: How to get more potential clients to say YES! | 00:13:14 | |
No matter what you're selling or who you're selling it to, you'll always have people that say no because it's too expensive or takes too much time... or something else. In this episode, we're helping you understand how to overcome those objections & get more people to say YES!! Listen now to hear ➾ The two types of objection all businesses face ➾ The difference in approach needed for them ➾ Why Laura M's friend thought she was mad to pay to avoid stress in her life ➾ How to position your service as a social media manager so it sounds more appealing to a prospective client If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 12 Oct 2021 | 01: Welcome to the podcast! | 00:03:28 | |
Find out exactly what JFDI with The Two Lauras is all about! | |||
| 18 Apr 2023 | 57: Make your website a strong business asset with Tom Garfield | 00:37:17 | |
Today we are diving into one of the most important business assets a freelancer can own: your website. In this episode, we’re interviewing website consultant, Tom Garfield, all about how to make the most of your website, so it's a profitable business asset. Tom Garfield is the co-founder of Brand New Notebook, a micro web design and lead gen agency. Together with his wife Ellie they help solo and small business owners start their brand new chapter, stand out and attract more of their ideal clients through their websites. IN THIS EPISODE, WE DISCUSS:
If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com We would love to continue the conversation with you, so come and chat with us in our free Facebook community, The Social Media Managers Hub, or drop us a DM on your preferred platform by searching for @thetwolauras. CONNECT WITH TOM: https://twitter.com/tomgarfield_ https://www.instagram.com/tomgarfieldbnn/ https://www.linkedin.com/in/tomgarfield/ This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse
Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 02 Jul 2024 | 115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways | 00:37:08 | |
Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there’s a lot of different things you can do to get more visible. These methods will work for your own business or your clients’ businesses - but you do need to be charging your clients enough and in the right way so that you have the flexibility needed to work on these visibility techniques. We’re discussing this more and the nine different ways you can get visible in today’s episode! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: | |||
| 03 Dec 2024 | 133: Our Life-First Approach to Goal Setting: Get Everything You Want in 2025! | 00:21:34 | |
As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so that you can prioritise your life and everything in it, over your work. Let’s shake off those employee mindsets! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant Contact Mentioned in this episode: Check out our sponsors - Constant Contact www.constantcontact.com | |||
| 09 Jul 2024 | 116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again | 00:29:55 | |
Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favourite ways to get your spark of inspiration back. Whatever you do, don’t try to force it - that’s an easy way to stress yourself out in no time. Just get out for a walk, pop your headphones in and make sure to note down the ideas we’re sharing in this episode! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: | |||
| 19 Oct 2021 | 08: Pricing mistake to avoid as a social media manager | 00:19:52 | |
If you are a freelance social media manager trying to increase your income, this episode is for you. Pricing is always a hot topic in our membership, The Inner Hub, and we get asked almost daily how much someone should charge. So in this episode, we make it easier for you by sharing some of the biggest mistakes to avoid when it comes to pricing your services. Just getting started? Check out The Social Media Managers Toolkit here | |||
| 02 May 2023 | 59: Using TikTok as a service based business with Penny Walker | 00:29:42 | |
In today's episode, we are joined by TikTok trainer, Penny Walker. Tune in to hear the mistakes you might be making on TikTok and how to avoid them. Penny specialises in teaching fun-loving, lifestyle brands to create great content for TikTok growth. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more than seven years of experience working in content, design and social media, she can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it! WE’LL BE DISCUSSING:
Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras We would love to continue the conversation with you, so come and chat with us in our free Facebook community, The Social Media Managers Hub, or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com CONNECT WITH PENNY: TikTok: https://www.tiktok.com/@barbrusa_social Instagram: https://www.instagram.com/barbrusa_social/ LinkedIn: https://www.linkedin.com/in/penelopewalkerbrusarosco/ Book your place on the next WOT the TOK Waitlist here: https://www.subscribepage.com/tiktokcoursejune23 This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 09 Jan 2024 | 90: How to get new clients when you only have a small audience on social media | 00:24:03 | |
With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small! Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast&utm_medium=shownotes&utm_campaign=lm-12ways Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 29 Oct 2024 | 128: How to Find Clients Who Can Pay High Prices | 00:20:03 | |
Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 12 Oct 2021 | 02: Overcome Your Instagram Hashtag Headaches | 00:29:29 | |
Instagram Hashtags are the hot topic right now, thanks in part to some terrible advice shared by a big account! In this episode, we bust those myths and share how Hashtags actually work on Instagram. We explain how hashtags help your content be discovered and how you can rank in the hashtag feed. We mentioned Flick which we for hashtag research and analytics and highly recommend. Head to our blog for more advice about using Hashtags on Instagram. Find us on Instagram @TheTwoLauras. | |||
| 13 Feb 2024 | 95: Dishing the dirt on the “Faceless Marketing” Instagram Trend | 00:27:12 | |
Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless marketing trend that’s been popping up over the last few months. And we’re asking the ultimate questions - should you embrace it, or completely avoid it? In this episode, we’re chatting about:
Check out The Social Media Managers Toolkit here! Read the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 07 Mar 2023 | 51: How and when freelance marketers should fire a client | 00:22:54 | |
Have you ever been in that awkward situation where you need to fire a client, but you’re not really sure how to do it? You're not alone. In this episode, we're unpacking how you can make the right decision about whether to let your client go, and exactly how to go about it. We’ll be discussing:
Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com
This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 14 Feb 2023 | 48: 5 mistakes to avoid when looking for ads management clients | 00:28:27 | |
In this episode, we’re diving into the 5 biggest mistakes you might be making when you’re looking for ads management clients, and how to avoid them. We’ll be discussing:
If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 18 Jul 2023 | 70: What should you actually say in your emails!? | 00:20:24 | |
You know you need an email list, but what should you actually say in your emails!? That's what we're discussing in this episode. Need ideas for your lead magnet? Go to thetwolauras.com/ideas to grab over 30 ideas! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 26 Sep 2023 | 75: Maximise Your Black Friday Profits: Proven Strategies to Cash In! | 00:19:35 | |
Black Friday isn't just about snagging great deals; it's a goldmine for savvy social media managers ready to cash in! Dive into this episode to uncover strategies that can boost your earnings long before the big day. But that's not all. We're also dishing out exclusive content ideas to help you stand out and solidify your reputation as the go-to social media expert. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 11 Oct 2022 | 30: What happens in Barcelona stays in Barcelona [apart from when it's on a podcast] | 00:20:32 | |
We've just come back from a business breakaway in Barcelona with some of our members and in this episode we are sharing behind the scenes of our trip. Listen now to hear ➾ Why every freelancer and business owner should take a business breakaway ➾ Why you don't need to go to Barcelona, and where to go instead ➾ How social media anxiety has massively impacted one of us, and how we got over it. ➾ What our members learnt on the trip We'd love to do this again, and we'd LOVE you to come with us! Fancy it? Drop us a DM on Instagram to let us know! We also mentioned episode 27 which you should definitely go and check out if you haven’t already. If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 31 Dec 2024 | 137: What Are You Going to Start/Stop/Continue Doing on Social Media in 2025? | 00:18:03 | |
It’s officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode’s clearly come at the right time for you! In this special episode, you’re going to hear from us (as normal!) and also some other voices who are sharing what they’re going to start, stop and continue doing on social media in 2025. Hopefully this will give you lots of inspiration so that you can make next year your best one yet on whatever platforms you choose to be on! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 12 Mar 2024 | 99: Stop Sliding into DMs with Cold Pitches | 00:18:30 | |
A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part of what we’re going to cover in today’s episode. It might be the long game, but it’s honestly the best way to find clients without feeling like you’re getting the metaphorical door slammed in your face. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 03 Jan 2023 | 42: Big lessons we're taking from 2022 to take us into 2023 | 00:26:36 | |
In this episode, we share the big lessons we've taken from 2023 and what you can learn from our experiences. → The most significant change we made in 2023 and why it was the best decision ever → How we've become more organised and productive → A huge mindset realisation that has given us a bit of a boost - and might help you too → How we made the podcast even better in 2022 Haven't left a review yet? All you need to do is go to thetwolauras.com/itunes to rate and review to let us know what you think of the show. Can't wait to read your feedback! If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. IS THE INNER HUB® FOR YOU? Yes, if you are a freelance marketer! The Inner Hub® is our monthly membership for freelance social media marketers, and we'd love to welcome you inside. In the membership, you'll get access to training, support and resources to help you grow your business. The doors only open a couple of times a year, and as a podcast listener, you can get an exclusive invitation by joining our waiting list here. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 06 Feb 2024 | 94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers | 00:26:01 | |
Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the strategies we’ve implemented over the last few months, we’ve boosted our conversions by 27% - mind blowing! (And, that’s the metric that pays our bills!). So, if you’re ready to learn what we’ve started to focus on, and what we’ve left behind, jump into today’s episode. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 28 Nov 2023 | 84: What should you call your social media business? We discuss your options for naming your business! | 00:22:58 | |
Naming your business is HARD.. right? So in this practical episode we're sharing some tips to help make it far easier so you can move forwards with launching your social media business. We'd love to hear how you chose your business name, drop into our DMs and spill the beans! https://instagram.com/thetwolauras Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.
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| 18 Feb 2025 | 144: 7 Ways to Make Sure Your Leads Buy From You | 00:25:00 | |
“Just following up!” “Circling back with you, Laura!” “Checking in for the 12th time, Laura?” How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s going to be you. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 19 Nov 2024 | 131: How to Use a Real-Time Google Doc to Get More Clients | 00:16:00 | |
You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant Contact Mentioned in this episode: Check out our sponsor - Constant Contact www.constantcontact.com | |||
| 01 Nov 2022 | 33: Social media marketing is not an admin job | 00:31:20 | |
One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on! In this episode we explain why we stand by this statement and what social media marketing actually involves. Tune in to hear: ➾ What we mean when we share that controversial opinion ➾ Some jobs that social media marketers should not be doing ➾ What social media marketing actually involves... spoiler alert, it's not SEO! We'd love to know what you think a social media manager does - drop into our DMs and let us know! If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 30 Jul 2024 | 119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have) | 00:22:12 | |
We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid any awkward faux pas where you share a GIF of your clients’ least favourite celebrity… If you’re thinking, “I have no idea how to make one or even what should go in one!”, you know the drill by now - hit the play button! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: | |||
| 15 Apr 2025 | 152: 3 Easy Ways to Maximise Your Best Performing Content | 00:17:18 | |
Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that’s the focus of today’s episode – and, if you’re not sure how to work out which content has done well, we’re of course covering that too! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras. | |||
| 21 Jan 2025 | 140: We’ve Been Keeping a Secret – It’s the End of an Era | 00:18:32 | |
It’s the end of an era! (Hello, Taylor Swift). But which era? You’ll have to listen to the episode to find out! We’re sharing how this impacts you, and what we’re doing instead, and what you can do now. And just know, this is a decision we’ve gone back and forth on about six times! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 28 Feb 2023 | 50: Social media SEO, what is it and why do you need to do it? | 00:22:51 | |
We all know the importance of SEO on our websites, but what about social media? In this episode, we’re discussing how SEO is becoming more relevant for social media users, and how you can use it to your advantage as a freelance social media marketer. We’ll be discussing:
If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com
Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 08 Oct 2024 | 125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!) | 00:27:03 | |
Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before next Friday at 10pm BST (that’s 18th October 2024!) you’ll get an extra special bonus that you won’t want to miss! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 04 Jun 2024 | 111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral | 00:26:09 | |
There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call with you who feels uncomfortable in not having a guarantee, what can you do? Well, in today’s episode, we’re covering what you can do to make them feel totally confident about signing on the dotted line, knowing that their social media will be well managed - and that going viral isn’t the be all and end all. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 26 Mar 2024 | 101: Handling Social Media Backlash and Negative Comments on Your Content | 00:33:09 | |
What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it! In today’s episode, we’re going to talk all about different types of comments we’ve received from different types of people, from trolls to angry customers. It can be really hard to know how to respond in various situations - or whether you should even respond at all! But never fear, you’re sure to finish this episode with an action plan of how you can move forward in dealing with negative comments with confidence. In this episode, we’re chatting about:
Check out the full show notes at thetwolauras.com/ep101 Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 30 May 2023 | 63: Four ways to get clients (even when you have no experience as a social media manager) | 00:18:23 | |
In this episode we're sharing four ways to get clients as a social media manager, even when you're brand new to the industry. You'll hear → How we got our first clients → A simple post to try today → How we'd introduce ourselves Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 17 Dec 2021 | 19: Best (and worst) social media moments of 2021 | 00:30:26 | |
2021 saw so many changes on social media, and some incredible content moments, so in this episode, we're looking back over the best and worst bits of the year. We discuss Laura D putting a pair of socks on her head for this epic Reel, share why we loved the Baked Beans on a Weetabix saga and whether we prefer Cuthbert over Colin! We'd love to know your favourite moments of 2021 so do come and share them in our free Facebook group. Get involved in the Social Media Marketers Rates Report 2021 - click here to get involved. If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 24 Dec 2024 | 136: Trigger Emotions to Get More Engagement on Your Content | 00:28:33 | |
So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more engagement? In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant Contact Mentioned in this episode: Check out our sponsors - Constant Contact www.constantcontact.com | |||
| 18 Oct 2022 | 31: A simple reporting strategy for retaining clients | 00:23:49 | |
Now, more than ever before, freelancers must do everything they can to retain their long-term clients. So in this episode, we are sharing a simple reporting strategy that helps you prove your value to a client. Keep listening to hear: >> Why Laura M's boss hated her & what she did to turn it around >> Why you need to tell people how amazing you are >> Our 4-step reporting strategy, which also acts as a retention strategy for long-term clients. It doesn't matter what services you offer - this reporting strategy will work for you! If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 26 Dec 2023 | 88: Has this year been a success for you? Let's find out! | 00:35:21 | |
How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too! To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/free Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 27 Jun 2023 | 67: How to work in social media without it taking over your life. | 00:22:45 | |
Working in social media can sometimes feel like you're on call 24/7... exhausting! But it doesn't have to be that way! In this episode we're talking tips and strategies to make sure you can take a break and don't have clients constantly hassling you! Mentioned in the episode - The Social Media Managers Toolkit Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 03 Oct 2023 | 76: This Month's 'Must-Share' Social Content (Based on a Proven Framework) | 00:17:02 | |
In this episode we're walking you through the trademarked framework we use to create content for our own business, and our clients so you can use it for yours too. Perfect for anytime you're stuck for something to say on social! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 13 Sep 2022 | 26: How to sell on social media | 00:23:53 | |
When you don't like selling on social media or feel awkward about it you'll love this episode! We're talking about how you can shift your mindset around selling on social media & sharing a better way to do it without feeling like you're constantly selling. ➾ What a launch strategy actually means ➾ The types of business this sales strategy works for (spoiler alert, it works for every business, even if you don't have something new to sell or if your products are available all year round) ➾ Some of the misconceptions around using a launch strategy and why they're wrong. ➾ Why launch strategies work ➾ Two key elements of a launch strategy ➾ And a bonus tip to help you with proving a return on investment to your clients! | |||
| 12 Dec 2023 | 86: Four common questions social media freelancers have when it comes to Meta ads... and our frank and honest answers! | 00:30:42 | |
There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in this episode we're answering them for you! Whether you already manage ads, are thinking about managing ads, or have zero interest in ads at all, you'll still get some great tips from this episode. To learn how to become a confident Meta ads manager, check out The Social Media Managers Toolkit which includes our signature Meta ads programme, Ads Manager Academy. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 12 Oct 2021 | 05: The answer to the most commonly asked question in our Facebook group | 00:09:52 | |
There's one question that gets asked multiple times a week in our free Facebook group, The Social Media Managers Hub. So in this episode, we share our answer to how freelance social media managers can create a portfolio for their business. For more information on how you can attract your dream clients without a portfolio check out this blog. | |||
| 12 Oct 2021 | 03: Our biggest business regret revealed | 00:09:29 | |
In this episode, we answer a question from one of our Inner Hub members and share the biggest business regret we have, in the hope you can avoid it! If you'd like to submit a question for us to answer on the podcast go to thetwolauras.com/podcast-questions Find out more about The Inner Hub at thetwolauras.com/inner-hub | |||
| 07 Dec 2021 | 17: Should freelance social media managers have a Facebook group? | 00:18:11 | |
In this episode, we discuss whether freelance social media managers should have a Facebook group and share our thoughts around other platforms to host a community. We talk about why we had Facebook groups for our freelance business and how long you'll need to commit should you decide to start one for yours. We'd love to continue the conversation so please come and find us in our Facebook group thesocialmediamanagershub.com | |||
| 04 Oct 2021 | What The J.F.D.I Podcast Is About & Why You Should Listen | 00:01:07 | |
Welcome to the J.F.D.I podcast, the show for freelance social media managers. We are your hosts, Laura Moore & Laura Davis, usually known as The Two Lauras. We are the founders of The Social Media Managers Toolkit and hosts of The Inner Hub membership for social media pros. Having both built successful businesses in social media marketing, we are uniquely placed to give you advice and tips to help you build your business in this sector. We'll be sharing tips and strategies around social media marketing, giving you advice that will help you grow your business as a social media pro and providing an insight into how we run our business too. We might rant, we'll probably swear and we'll be dropping a new episode of J.F.D.I into your favourite podcast player every Tuesday morning. We are always available to continue the conversation in our free Facebook group www.thesocialmediamanagershub.com or on Instagram @TheTwoLauras Follow The J.F.D.I Podcast in your podcast app of choice or head to thetwolauras.com/listen to get started. zKv6Ypj6PgYtniruRnNY | |||
| 25 Jun 2024 | 114: Should You Start Offering a Threads Service as a Social Media Manager? | 00:28:13 | |
Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’ve been using it over the last year. We won’t lie, it’s not hugely strategic, but we still love it as a fun alternative platform to use when you just fancy a quick scroll. However, there are of course brands absolutely smashing it on Threads, so you might be wondering - should my clients be using Threads in a strategic way and could I actually offer it as a service? Now that the hype has died down, we’ve assessed the lay of the land and will be sharing all with you in today’s episode! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: | |||
| 20 Sep 2022 | 27: We were wrong about LinkedIn! | 00:26:49 | |
We've been pretty vocal in the past about our views on LinkedIn, but something happened recently that changed our minds - we're sharing all about it in this episode! We're also talking about something that we do to really get to grips with how a platform works, discover what content works and how we can get better results there. Listen now to hear ➾ Why we hate(d) LinkedIn. ➾ Whether Laura D has ever had a dick pic in her DMs ➾ What actually happens when you post on LinkedIn every day? ➾ Plus, get 4 tips to make it easier for you to try this (and why you should). ➾ Access the template we use >> thetwolauras.com/inspo. If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 02 Nov 2021 | 12: How can you position yourself as the expert when there are so many 'experts' already? | 00:23:11 | |
These days there are so many 'experts' out there sharing their advice, strategies, hacks etc with regards to social media marketing. So how do you position yourself as a leader, someone who knows their stuff when you don't have thousands of followers, a blue tick or professionally designed graphics? In this episode, we dive into what we think social media managers should do if they want to be taken seriously, and how to deal with the imposter syndrome that can appear when there are so many experts out there. We also explain our 3P framework for creating content that'll not only help you show up as an expert but will lead to more sales with your audience. The Content Bank contains hundreds of post ideas for freelance social media managers and follows our 3P framework. Check it out here. | |||
| 26 Oct 2021 | 10: Overcoming the fear of starting a business... where we began. | 00:19:58 | |
In this episode, we discuss overcoming the fear of starting our business and explain where it all began. We share why we created The Social Media Managers Toolkit and spill the beans on why we created our Facebook group. We also talk about how you can come up with a name for your business so you don't get held back (spoiler alert... it's a lot to do with having a JFDI attitude!) Come and join us in our Facebook group at thesocialmediamanagershub.com to carry on the conversation. If you'd like to submit a question or topic for the podcast you can do so at thetwolauras.com/podcast-questions If you're enjoying the podcast we would love it if you'd leave us a review. | |||
| 25 Mar 2025 | 149: You’re Missing Out on Money by Not Using This Social Media Strategy | 00:16:55 | |
Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back? If you’re a social media manager, this one strategy could help your clients stop leaving money on the table, and boost your own income, too – it’s a win-win all round! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras. | |||
| 06 Jun 2023 | 64: How much money can you make as a freelance social media manager | 00:15:36 | |
In this episode we're diving into how much money you can make as a social media manager. We're sharing → How much Laura D charged when she first started (spoiler alert, it wasn't much!) → How to change your offer to increase your income → How to use the Offer Triangle® to make more money Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 23 Apr 2024 | 105: Why You Might Want to Rethink Hosting a Giveaway on Social Media | 00:28:55 | |
Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: Learn about Adobe Express Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891 | |||
| 12 Oct 2021 | 06: We changed our facebook ads course! | 00:10:00 | |
In this episode, we share the reasons behind our decision to drastically change our most popular course and explain how we will continue to train social media managers to become Facebook Ads managers in Ads Manager Academy. We'd love to answer your questions so please head to thetwolauras.com/podcast-questions to ask us anything related to social media marketing or building a business as a social media pro. We will try and answer in a future episode. | |||
| 07 Feb 2023 | 47: Not getting leads? Try these quick tweaks! | 00:20:47 | |
In this episode, we are sharing some quick tips to help you generate more leads from your social media platforms. There are some quick tips you can implement right now, before the episode is over! Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 09 May 2023 | 60: How to stay sane when you work in social media | 00:31:55 | |
Reducing your social media use can significantly lower levels of anxiety, depression and loneliness. And it can help you sleep better, and we all know what a difference sleep makes to our lives! But how can you actually reduce the time you spend on social media when you work as a social media marketer? In this episode, we're talking about: 👉 How to reduce your screen time & stop social media being a distraction (even when you work on social media all day long!) 👉 The best ways to stop other people's content making you feel shit 💩. 👉 How to stop your clients from affecting your stress levels. Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 20 Feb 2024 | 96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag | 00:36:53 | |
In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at currently, it really winds us up! We know how to run Facebook Groups - we’ve got a free one and a paid one currently (also linked in the show notes!) and we’ve run a whole host of groups in the past, so we’re confident we know what we’re talking about when we say using the @everyone tag isn’t the way to go to build your group's engagement and foster a happy community. Dive into the episode to learn what we think you should be doing to create a thriving community that actually builds your network! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 09 Apr 2024 | 103: Ethically, Should You Use AI as a Social Media Manager? | 00:25:08 | |
In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes like a robot and we can spot it a mile off! In this episode, we’re diving into the minefield that is the world of AI, covering all sorts of topics from use cases, ethics, legalities and even *that* Charlie and the Chocolate Factory event (if you missed the drama surrounding that, you’re in for a treat!). So, join us as we get our thoughts in order around the rapidly booming world of AI! In this episode, we’re chatting about:
Check out the full show notes at thetwolauras.com/ep103 Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 03 Sep 2024 | 120: Starting a Brand New Social Media Account: What Would We Do? | 00:21:45 | |
Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves or for a client. It’s easy to feel like there’s so much you could be doing but want to put your time into the right things, but hopefully this episode will give you a bit of a checklist you can follow! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 01 Oct 2024 | 124: BTS: Our Instagram Audit Strategy | 00:26:35 | |
You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the wood for the trees! Grab your notebook and make sure you’ve written down our top tips for doing an audit! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 11 Mar 2025 | 147: Stop Setting Social Media Goals That Don’t Work | 00:17:48 | |
Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re happy with your performance without setting these types of goals? In today’s episode, we’re sharing how you can get on the same page with your clients and ensure they feel confident in the work you’re carrying out for their business. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras. | |||
| 10 Oct 2023 | 77: How to feel more confident going into a discovery call | 00:18:08 | |
Ever felt that pang of anxiety before a discovery call? You're not alone. But what if you could transform that nervous energy into unshakeable confidence? Dive into this episode to unlock the secrets of mastering discovery calls. We're not just talking about feeling good; we're talking about winning over clients and boosting your earnings. Because when you radiate confidence, clients notice—and they're willing to pay for it Mentioned in this episode: The Social Media Managers Toolkit - thetwolauras.com/toolkit Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 06 Dec 2022 | 38: How to set goals you can actually achieve in 2023 | 00:25:57 | |
As we approach the end of the year we thought now would be a great time to talk about goal setting. In this episode, we are sharing: → What we find overwhelming about goal setting → Why we prefer 90-day goals → 3 things to take into account to set your business goals for 2023 Plus we're giving you a free goal-setting worksheet which you can download here If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 22 Apr 2025 | 153: How to Create a Perfect Ad | 00:16:46 | |
There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind! The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients’ ads!) are stopping as many people as possible mid-scroll and actually getting them to click through? In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras. | |||
| 14 Jan 2025 | 139: Overcome the Fear of Rejection | 00:22:08 | |
Think you don’t have a fear of rejection? Think again! In today’s episode, we’re sharing the three ways you might find it showing up for you (and one of these REALLY triggered Laura Davis!!). So, if you’re finding clients hard to sign, make sure you listen in to see if you’re doing one of these three things. We’re also talking about Chris Hemsworth, and why our new effect named after him is going to help you stop discounting your services. Intrigued? We thought so! Hit play and find out what we’re on about. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 05 Apr 2022 | 22: Scaling your social media business with a membership | 00:28:14 | |
This is part 3 of a mini-series on scaling your social media business. In this episode, we discuss how you can scale your business with a membership and share behind the scenes of our membership, The Inner Hub including why we took so long to do it! KEY TAKEAWAYS:
USEFUL RESOURCES Download Stu McLarens membership guide here. Grab a whole bunch of resources to help with starting and growing a membership here. Watch the FREE workshop we hosted here If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 25 Feb 2025 | 145: What Happened at Our Recent Roundtable (No, We Weren’t on The Traitors) | 00:29:11 | |
If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three shifts you can make in order to confidently send out your invoices for £1000 per month – or even higher! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras. | |||
| 10 Sep 2024 | 121: You’ve Just Signed a New Client - Now WTF Do You Do? | 00:24:50 | |
Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working relationship to look forward to?! In this episode, we’re sharing the exact steps we follow when we sign a new client, so you’ll be sure to onboard them with ease. Tune in now! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 10 Dec 2024 | 134: Social Media Management Will Look Different in 2025: Get Ready For It! | 00:32:08 | |
Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you’re charging right now? Grab your headphones – and let’s start planning out what you need to do to get to that point in 2025.
In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant Contact Mentioned in this episode: Check out our sponsor - Constant Contact www.constantcontact.com | |||
| 12 Sep 2023 | 73: Do these things BEFORE you launch your course! | 00:34:39 | |
Launching a digital or live course is the perfect way to increase your income as a freelance social media manager but before you dive in head first, there's a few things you need to consider. In this episode we're sharing some key things you should do BEFORE you launch your course so you can ensure it gets off to a flying start. Mentioned in this episode: social prf, the psychology driven social media marketing programme > https://thetwolauras.com/social-prf Thrivecart - online platform for processing payments, managing affiliates and hosting your digital course. >> https://thetwolauras.com/thrivecart The Inner Hub membership for freelance social media managers >>> https://thetwolauras.com/inner-hub Available wherever you get your podcasts. Listen with captions and a transcript at podcast.thetwolauras.com Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. Mentioned in this episode: This episode is sponsored by Agorapulse. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse | |||
| 15 Nov 2022 | 35: One service you should offer to add an extra £100 to your bank balance every month! | 00:17:48 | |
In today’s episode, we’re talking about a service we've both offered for years which helped us not only add more income to our bank balances but also win more long-term clients and create more upsell opportunities. Social media audits are one of the most simple services to sell and offer - in this episode we share: → Why you should offer this service. → How to carry out a social media audit. → How much to charge. Plus we reveal how much we've seen people charge for this service - it'll make your eyes water! → Check out The Social Media Managers Audit Template at thetwolauras.com/audit If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 13 Dec 2022 | 39: Marketing strategies for 2023 from 13 guest experts | 00:25:44 | |
We recently reached out to some of our amazing marketing friends to ask them one simple question 'what marketing strategy do you think people should prioritise in 2023?' and in this episode, you'll hear their answers. If something one of our guests had an impact on you, we know they'd love to hear from you. Drop them a DM to let them know; their handles are below. Big thanks to Keenya Kelly, Matt Navarra, Camilla Richardson, Jerry Potter, Dan & Lloyd, Andy Lambert, Andrew & Pete, Rob & Kennedy, Shana Lynn and Britney Crosson for sharing their knowledge and expertise in this episode. Let us know which one of these fantastic strategies you will focus on in 2023? If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. IS THE INNER HUB® FOR YOU? Yes, if you are a freelance marketer! The Inner Hub® is our monthly membership for freelance social media marketers, and we'd love to welcome you inside. In the membership, you'll get access to training, support and resources to help you grow your business. The doors only open a couple of times a year, and as a podcast listener, you can get an exclusive invitation by joining our waiting list here. Meet our guests: Keenya Kelly - https://keenyakelly.com/ Matt Navarra - https://www.linkedin.com/in/mattnavarra/ Camilla Richardson - https://www.instagram.com/pinkstormsocial/ Jerry Potter - https://www.instagram.com/mrjerrypotter/ Andy Lambert - https://www.linkedin.com/in/andyrlambert/ Andrew & Pete - https://www.instagram.com/andrewandpete/ Rob & Kennedy - https://www.instagram.com/robandkennedy/ Britney Crosson - https://www.instagram.com/britneycrosson/ Shana Lynn - https://www.instagram.com/shanaspeaks/ Dan & Lloyd Knowlton - https://www.instagram.com/danknowlton1/ and https://www.instagram.com/lloydknowlton/ To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com | |||
| 23 Nov 2021 | 15: Quick cash ideas for social media managers | 00:21:06 | |
At this time of year, you might be looking for ways to top up your bank balance so in this episode we share five ways you can bring in some 'quick' cash. Read the blog here 👈 These ideas rely on you having an audience of people to sell to, but if you don't you'll still pick up some great ideas in this episode and you might benefit from these resources to help you start building an audience for the future: 👉 Top 10 tips to grow your Instagram followers 👉 Attract your dream client with these 4 essential posts We'd love to hear from you if you've used any of these ideas, drop into our Instagram DMs and let us know what's working for you. | |||
| 29 Mar 2022 | 20: Scaling your social media business with an agency model | 00:22:33 | |
We are back with a 5-part series, sharing all the ways you can scale your business as a freelance social media marketer. Throughout the series we delve into all the ways we have scaled, we share some behind the scenes info and give you some tips to help you scale too. In this first episode, we look at how you can scale with an agency and Laura Davis shares some inside information about how she's grown her own boutique agency. THIS SERIES COMES WITH A TON OF RESOURCES TO HELP YOU SCALE - CLICK HERE TO ACCESS. Key Takeaways • This is not the only way to scale • If Laura D had her time again she wouldn't do this! • However you build your business and agency, remember that it's your business and you can do it your way. If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 07 May 2024 | 107: Write Better Copy so People Stop the Scroll and Engage with You Instead | 00:24:03 | |
There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading. Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions. In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 10 Jan 2023 | 43: Why you? The importance of social proof in marketing. | 00:24:59 | |
Why should I choose you? That's what people are wondering when they come across your business. In this episode, we are talking about how social proof can help to persuade someone to pick you. Tune in to hear: >> What is social proof? >> How to get it >> How to use it in your marketing >> 4 common mistakes people make - and how to avoid them. If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras! We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com We also mention The Content Inspiration system, which you can check out at thetwolauras.com/system | |||
| 12 Nov 2024 | 130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing | 00:43:55 | |
Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gloom. You’ll want to pop the kettle on and buckle in for this one! In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant Contact Mentioned in this episode: Check out our sponsors - Constant Contact www.constantcontact.com | |||
| 07 Jan 2025 | 138: Why You’re Not Attracting Four-Figure Budget Clients | 00:31:02 | |
If you believe that businesses won’t pay four-figures for social media management, we’re happy to tell you that you’re wrong. There’s plenty out there that are – it’s just that unfortunately, you’re not attracting them to you. So, what is it that you’re doing that’s attracting low-budget clients, and turning off the high-paying ones? What can you start doing to attract businesses that are willing to pay you over £1000 per month, every month? In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||
| 22 Oct 2024 | 127: Don’t Make These 8 Freelancer Money Mistakes | 00:31:49 | |
We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!) In this episode, we’re chatting about:
Check out the full show notes here! Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. | |||