Explore every episode of JAMPACKED PODCAST
Pub. Date | Title | Duration | |
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08 Apr 2024 | TikTok | 00:24:35 | |
Welcome to the very first episode of Season 2 of the Jampacked Podcast! Today, we're unpacking one of my favourite platforms - TikTok. Weāve all heard of it, most of us use it, some of us are posting on there, but from what Iām hearing - not many of us are actually seeing much success on there. Iāve scaled multiple TikTok accounts to 5, 10, 20 and 50 thousand + followers and have created multiple viral videos since using the platform as well as made some new friends, and seen opportunities come my way through my TikTok content. So today, Iām going to be sharing with you 8 things that make a successful TikTok content strategy and what youāll see us doing for our clients to help them get the most out of the platform. Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with Jampacked on Instagram: @jampacked.agency Follow the Jampacked Podcast on Instagram: @jampackedpod | |||
27 Jan 2025 | WELCOME TO SEASON 3: PAID ADS | 00:00:37 | |
After a bit of a hiatus, it feels SO good to say "Welcome to Season 3 of the Jampacked Podcast!" Iām your host, Jarrah Brailey, and this season, weāre diving deep into the heart of what truly drives results (and one of my favourtie topics to yap about): paid ads. This podcast season is for intermediate to advanced marketers who are looking to learn more about what it takes to scale a brand to new heights in 2025. From Meta and TikTok to Google Ads, weāll explore the strategies, data, creative techniques, and performance metrics that power todayās most successful campaigns. But weāre not just talking about what works ā weāre breaking down why it works, so you can make smarter, data-backed decisions. Expect clear, actionable insights, calm and analytical episodes, and expert advice to help you navigate the ever-changing world of paid ads. By the end of each episode, youāll walk away with the tools and knowledge you need to optimise your strategy, elevate your campaigns, and grow your business faster. Get your note pad (or notes app) ready, this season is juicy... | |||
12 Jun 2023 | How to Humanise Your Digital Marketing | 00:25:17 | |
Since I started in this social media and digital marketing industry five years ago, the whole concept of humanising your digital marketing has almost become a buzz phrase that everyone talks about. But what is it exactly? Thatās what Iām answering for you in todayās episode! With all the advice out there it can be very confusing what to take in and what tactics to follow that will actually help you better connect your brand with your customers & drive them into action. But Iām going to help you cut through all that noise and what you can do to stand out from the crowd by walking you through five ways you can humanise your content today. So whether youāre a business just starting out or you're a seasoned entrepreneur, there's definitely something in this episode for you. Topics covered:
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with Jampacked on Instagram: @jampacked.agency Follow the Jampacked Podcast on Instagram: @jampackedpod | |||
22 Apr 2024 | Q&A: Content Marketing, Social Media Growth, Scaling The Agency, Work/Life Balance and Career Growth | 00:33:31 | |
The highly requested Q&A episode is here! As of next month, Iāve been in business for six years (wow) and whilst I feel like Iām just getting started⦠Iāve definitely learnt a lot along the way too. In todayās episode, I am answering a few of the most frequently asked questions I get as an agency director and digital marketer. From growing a team, to challenges faced, to what I do if I was starting all over again as a business both product and service-based. We cover a lot of juicy topics to do with both business and marketing.... šļø Where Iād invest my resources (when it comes to marketing) if I was a new product based business šļø How I hired my first team member, how that looked financially, and my hiring / growth strategy at the moment. šļø The most valuable piece of advice I received when starting my career šļø My best tips for social growth on Instagram šļø How I manage my time/work-life balance šļø My favourite aspect of marketing šļø Our DREAM clients šļø My vision for Jampacked and myself Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with Jampacked on Instagram: @jampacked.agency Follow the Jampacked Podcast on Instagram: @jampackedpod | |||
17 Jul 2023 | When, Why and How to Rebrand with Kylie Hannaford | 00:35:47 | |
Rebranding my company this year has been the best thing Iāve ever done for this business, ⦠and not just for the obvious reasons like having a new look and feel that Iām in love with & really proud to share. Rebranding has transformed us from the inside-out; itās sparked an amazing new energy internally, invigorated our team with a new sense of purpose, made our vision more crystal-clear than ever, attracted top new talent into our team, delighted and excited our existing clients and given us more momentum than ever as a company. The entire rebranding process has confirmed what I already know to be true in the digital marketing world. And that is..
I am thrilled to be welcoming my amazing friend, business-big-sister, and the power behind our entire rebrand⦠Kylie Hannaford, Founder and Creative Director at Three Blocks Left, onto the Jampacked Podcast today. Kylie was the mastermind behind our entire rebrand and working with her on what we now call Jampacked Agency was the most empowering, exciting and fulfilling experience. Having been in the design industry for 20 years, Kylie has so much gold advice to offer on rebranding⦠in todayās episode we discuss why, when, and how to rebrand so that you not only retain your existing customers and brand awareness, but how to do it in a way that invigorates your community, team and most importantlyā¦you. You can find Kylie here: Instagram: https://www.instagram.com/threeblocksleft/ Website: https://threeblocksleft.com.au/ | |||
27 Jan 2025 | Mastering Meta's Advantage+ Campaigns | 00:12:36 | |
Today, weāre diving into a game-changer for digital advertisers: Metaās Advantage+ campaigns. If youāre an intermediate to advanced marketer ready to take your paid ad strategy to the next level, youāre in for a bite-sized treat. In this episode, we cover: what Advantage+ campaigns are, how they work, and most importantly? How to use them to scale your business profitably. Weāll cover everything from the basics to best practices, plus the pros and cons you need to know before jumping in. Spoiler alert: the old-school ways of manual targeting and retargeting? Theyāre on their way out. Whether youāre running ads for an e-commerce brand, a B2B service, or scaling something entirely new, this episode has what you need to stay ahead of the curve. | |||
04 Jul 2023 | Paid Ads: A 35-Minute Masterclass | 00:35:30 | |
Whether you run ads now, might run them in the future, outsource them or manage them in house⦠itās so important for every marketer and business owner to wrap their head around the foundations of paid ads in order to get the most out of your digital marketing strategy for the long term. In this episode, Zoya [Jampackedās very own Digital Marketing Specialist] joins Jarrah as they discuss the topics they get asked about the most when it comes to paid ads, including:
Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with JAMPACKED on Instagram: @jampacked.agency | |||
19 Jun 2023 | 00:29:26 | ||
Weāve all seen the power of Instagram and what it can do for businesses of any shape and size... itās something weāre borderline obsessed with at Jampacked. And today? Gabi [Head of Social at Jampacked Agency] and your host, Jarrah, unpack the platform. This episode covers: ā Gabiās proudest moments at Jampacked ā The core benefits of Instagram ā Is it still possible to grow organically on Instagram and if so, how? ā How to create reels that will actually generate engagement for you ā Are āstatic postsā still worth doing? And if so, how often? ā Instagram stories and what kind of content works best ā Humanising your content on Instagram: where to start ā What to do when your creativity feels low ā Where we see Jampacked going in the next few years Gabi is our amazing Head of Social, sheās been with us for 2.5 years and has significantly up-levelled the services we provide through the power of social media, [especially organic Instagram] so we thought there was no better person to chat all things IG with. Gabi, we adore you and your brain! You can find and follow Gabi on Instagram [shock-horror] here: @gab_social Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with JAMPACKED on Instagram: @jampacked.agency Follow the JAMPACKED Podcast on Instagram: @jampackedpod | |||
15 Apr 2024 | How to Nail Your Paid Ads Creatives | 00:23:27 | |
With things being āeasierā on the technical side of things with the help of AI⦠our ad creatives have become the biggest lever we can pull when it comes to consistent campaign success. Our team has been knee-deep in the world of paid ads for the past six or so years, let me tell you, it's been quite the ride⦠and a lot of the advice we mightāve given 6 years ago, is no longer 100% true [things change FAST!]. However, one thing we have always spoken about and pushed our clients to think outside the box with is their AD CREATIVES. At Jampacked, itās safe to say we live and breathe paid ads and creative strategy. So in this episode, weāre feeling generous and sharing 10x ad creative ideas weāve seen consistently bring in amazing results as well as our top tips for creating scroll-stopping ads in 2024 across Meta and TikTok. Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with Jampacked on Instagram: @jampacked.agency Follow the Jampacked Podcast on Instagram: @jampackedpod | |||
12 Jun 2023 | One of my closest friends interviewed me | 00:46:43 | |
Welcome to Season 1 of the JAMPACKED podcast. If youāre anything like me, you have been thrusted into your business (thanks entrepreneurial tendencies!) and have figured out - pretty quickly - what a rollercoaster it really is. There are some days you are crying on your best friend's shoulder because youāve just āhad one of those daysā and other times youāre crying out of pure nostalgia and joy when everything seems to be aligning like the Universe intended. In this episode, we get really deep into the nitty gritty of my personal business growth and take a looooong walk down memory lane from where I started in business, the challenges I faced, the learnings I had, the celebrations I held and all through the lens of my best friend who has been through it all - the good, the bad and the downright ugly. Unlike any other episode... my best friend, Brooke, interviews me to uncover the hard hitting-truths of what it is like to run a business over the last five years. A lot of juicy nuggets and hard-hitting questions for anyone who has decided to jump on this crazy rollercoaster too! Topics covered:
Connect with Brooke: @paperbackgals Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with Jampacked on Instagram: @jampacked.agency Follow the Jampacked Podcast on Instagram: @jampackedpod | |||
23 May 2023 | Welcome to the Jampacked Podcast! | 00:01:46 | |
Digital marketing is my jam, and I'm going to teach you how to make it your bread & butter. Are you a business owner or fellow marketer who is wanting to bring clarity, consistency and innovation to the way you show up online and market your business? Youāre in the right place! The JAMPACKED Podcast is here to give you digital marketing strategies and tips on how to humanise your brand online and communicate your stories, values and vision that make your brand different. It is my belief that every brand has a story worth telling, a journey worth sharing and a loyal community waiting to listen. And this podcast is jam-packed with the tools you need to make that a reality! Book a FREE discovery call: https://jampacked-podcast.captivate.fm/discoverycall Letās be Instagram friends: @jarrah_brailey Connect with Jampacked: @jampacked.agency |