#content #advertising #marketing

Great #content is a tremendous asset to any business. Using paid #content to promote your #content #marketing across search, display, and social media networks will allow you to capture a significant volume of otherwise unreached prospects and help them turn into customers.

Hi, I’m Cally, from the International Institute of Digital #marketing. Here are five tips to make sure your paid #content promotion strategy is built for success.

1. Select the right #content to promote

While all of the #content you create should be useful, informative, and interesting, this becomes especially true as you begin to invest #advertising dollars to generate #content visibility. Gated #content like free guides and white papers are great for this kind of promotion, as it provides a benefit that is valuable enough to get visitors to provide their contact information in exchange for your #content.

2. Select the right network for promotion

You can create great #content specifically for a network, or you can choose a network and create relevant #content for it. Certain #content will resonate better with users on certain social media networks, so try to put yourself in the shoes of the user and think about what #content interests you based on what network you use.

3. Decide on useful measures of success (KPIs)

Using great #content to drive direct response-form completions can be a powerful source of business leads. By working backwards you should be able to calculate exactly what each lead type is worth to you and how much you should be paying for a lead. KPIs don’t have to be limited to cost-per-lead, but should provide information about your #content #marketing ROI.

4. Create compelling ad copy

A major factor in the overall effectiveness of your paid #advertising campaign is ad copy. Generally, the higher your click-through rate, the less you’ll pay for each click. Testing, retesting, and then testing again is an absolute must. Your ad copy should provide a clear message, a killer call-to-action, and a relevant, eye-catching image (if applicable).

5. Design your landing page with your KPIs in mind

The landing page of a paid ad campaign is possibly the most important piece of your ad campaign and is too often the most neglected. No matter what the goal of your campaign is — e.g., leads, sales, phone calls, video views, etc. — your page should be optimized to drive that specific action.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#IIDM #Digital #Marketing Every eCommerce brand has its own unique needs, but the eCommerce metrics are almost the same for each of them. That’s why using eCommerce marketing analytics tools can take your brand to the next level! So at some point, you should consider using marketing analytics tools for eCommerce just to achieve your business goals. Marketing metrics without meaningful context do not make any sense for any business. In this fast-growing and developing eCommerce ecosystem making this data more convenient can put your brand a step ahead of your competitors. While marketing analytics tools enable you to understand your weaknesses and strengths, at the same time they give you insights into online marketing and sales activities. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

How to Sell With No Retail Location Did you know that now you can make massive sales with no Stand Shop to display your products? Yes thanks to the Digital Era that we are living in now. With Digital Selling: The goal is to build relationships on digital platforms such as Instagram, Facebook, and others to turn online connections into offline sales conversations. Here are the 4 steps on how to secure your spot and make your big money moves with Digital selling: 1- Find your Niche 2- Find your supplier 3- Market your Products on digital platforms and start selling. But I do have the last step 4th, The last step I would highly recommend you to complete a Digital Sales training, just to be sure that all the above-mentioned steps will be done successfully as the output of them will depend on how much digital marketing knowledge you apply and this will help you to be on top of the game with more skills. Any advantage you can get over competing businesses is a plus, and selling online gives you many advantages. Good Luck! :) . Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

#SarahMcguire​ defines a #MarketingPlan​ as a report that outlines your #marketingstrategy​ for the coming year, quarter, or month. A #marketingplan​ includes #objectives​ that explain what you are trying to #achieve​. A lot of people have an #idea​ of what they want to do and how they want to do it but the little #details​ around the idea make it seem impossible. Many people have been trying to start #businesses​ and the fine details don’t seem right. Some people have only #managed​ to have a full-proof #strategy​ after some years.  The following are #important​ basics that one needs to #master​ in their #marketingplan​.

1. #Targetaudience​ 

A good #marketingplan​ consists of a #targetaudience​ that is clearly defined. A clearly defined #audience​ helps in messaging because when one #develops​ key messages, they are able to speak to the #specificaudience​. To narrow your #targetaudience​, a #marketsegmentation​ is a must because you are now focusing on the four types of #segmentation​ which include #demographics​, #Psychographic​, #geographic​ and #behavioral​. Reaching an #audience​ means that they are willing to listen to you, a good #marketingplan​ will have to explain why you think your #audience​ would actually listen to you. 

Read more: https://blog.thedigitalmarketinginsti...​

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#IIDM ##Digital #Marketing Hi, my name is Safaa Abader from the International Institute of Digital Marketing. Affiliate marketing is it worth it? just as you saw it in the title your thinking is it really worth it? does one reap a passive income from it in the end or is it just a waste? Likely for you I will be your knight in shining armor and give the basics of what you need to know to be an affiliate. AFFILIATE MARKETING It is performance-based marketing where you as an affiliate earn a commission for each traffic or sale you bring via your referrals. Being an affiliate marketer can reap one benefits such as: * Your start-up Business is low-cost * Low risks * Flexibility There are so much more advantages for an affiliate marketer. But don't forget whenever you have an advantage then you will always have a disadvantage. Getting started with affiliate marketing can stress you out in terms of it being difficult or not understanding it, but don't worry there are many affiliate programs that welcome beginners, I personally like Clickbank as they give you amazing filters to find the perfect product for you, as well as they, give you a course called Spark they take it deeper for you what affiliate marketing is really about. However I do suggest before you start affiliate marketing, familiarize yourself with digital marketing and social media marketing, not just know what platform you want to choose and work on and above all else choose the correct niche that you are interested in. I highly advise that you do research over the things that I mentioned. If you are interested in affiliate marketing then check out my blog as it goes into much deeper depth than I spoke about now. For more information check out our website: www.iidm.world/ Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#Content #Socialmedia #Marketing

The reason digital video suddenly became hot with marketers came down to one word: search. Creating a two-way street connecting searchers of #Content and creators of #Content is like magic for digital marketers.

Hi, i’m cally from the international institute of digital #Marketing. Let’s look at the elements of a digital video strategy

Goals

You need a clear mission for your pieces, episodes, or structure. Think about which part of the customer’s journey you want to optimize with the video. How is this useful for your customer?

Story architecture

Great #Marketing campaigns have a messaging architecture. Great video projects have a story architecture. In a television series, a producer would call this a “show bible.” It’s a clear description of everything from what’s allowed in this universe to the key messaging points to tone, visual aesthetics, sound, and editorial guidelines, and sometimes even a script for the story.

Video production plan

Think through all the production aspects you might need. Do you need a short and long version? Do you need behind-the-scenes footage? Do you need an interview with the star or other participants? Do you need different versions, cameras, or aspect ratios (high-end cameras vs. Iphone, for example.)

Consider the production needs for creating the most assets you can from your video opportunity.

Distribution strategy

Where do you want to distribute this video? Not all video is appropriate for every channel. But don’t preclude channels simply because they’re not part of the main #Marketing campaign. You never know how something will take off. If you dream up a video #Socialmedia campaign – and only capture it in a vertical video format with bad sound – what happens when that video goes viral and you want to run it on television? Understand the options behind your distribution strategy and how they may change over time.

Measurement

By creating it as an integrated #Content strategy, you should understand which channels, formats, and stories resonated the most. The metrics also should put you in a good position to extend the pieces that perform well – you can double down on those and reuse them in a different context.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#Marketing in the current world requires #content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer’s attention, you need to have #content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating #content, how to utilize it in #marketing, how it helps, and more.

https://thedigitalmarketinginstitute....

#Marketing in the current world requires #content creation. Whether it’s videos, blogs, social media posts, articles, pictures, or anything else, to catch consumer’s attention, you need to have #content that sets you apart, things they can share and look at. This course teaches you what you need to know for creating #content, how to utilize it in #marketing, how it helps, and more.

You’ll learn the basics of #content #marketing through real-world examples and practice with multiple different #content types, like blog posts, images, videos, and more. You’ll also learn how to utilize email for #marketing, using it to create powerful, engaging, and aesthetically pleasing email #content, for use with promotions and general #advertising. Finally, you’ll learn the basic hands-down of #content #marketing and its use cases in different contexts.

 The course was designed with several people in mind; traditional #marketers and #marketing executives who are looking to play a larger, sharper game, #marketing managers and senior management wanting to move forward into the modern world, IT managers, and small business owners just entering the world of #digital #marketing.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi Everyone my name is Rohit Sharma. I am one of the trainees from the international institute of digital marketing. Many people believe that SEO is hard but this is not true. Here are Basic and important Tips To Improve your SEO number 1, Make your website user-friendly and mobile-friendly number 2, Post fresh and relevant content number 3, Optimize your headings, descriptions, and URL structure number 4, Improve your website loading time and the last one, Submit your website in Google and Bing Webmaster tools These tips are simple but at the same time they are also very important Like these, there are so many advanced techniques available in SEO for better rankings For more information visit our website www.thedigitalmarketinginstitute.org #SEO #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Both #DigitalMarketing​ and #GameTheory​ are #strategictools​ to reach a #professional​ level of #competitiveness​. Therefore, #marketers​ should apply #GameTheory​ #tactics​ in order to master #marketingskills​.

“Life is a #Game​. Be the #gamechanger​ whom everyone respects !“

#Marketing​ is nothing but a #game​, which has rules, players, #strategies​, #schemes​, cunning, #objectives​, and finally rewards only for Winners !!

In general, #businesses​ observe what others are performing which would ease their #strategic​ #decision​-making. Then they act upon based on well-planned #structured​ tactics like a “master hunter” which eventually brings the ultimate prize.

Read more:  https://blog.thedigitalmarketinginsti...​

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

The #digital world is vast and filled to the brim with competition and opposing forces. You're a small fish, in a big, big pond. But that's okay. Especially when starting out, knowing your #market and growing a relationship with your #audience can ensure your longevity and cement you in place, so that you can grow and evolve from that #market outward, soon standing out among the sea of different #businesses. The key is to take it one step at a time, not becoming overwhelmed by the size of the #market.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#Backlinks have a big impact on search engine rankings, according to 58% of #SEO pros surveyed for u SERP’s The State of Backlinks in 2021 report. Many content marketers, though, find link-building to be a challenging task. If you fall into that category or are just looking for a refresher on legitimate link-building tactics, I’ve got you covered. 3 types of links First, let’s look at the three categories of legitimate links: ● #Backlink: An external website links back to one of your content assets (i.e., blog post, infographic) or your general site. ● Internal link: One page on your site includes a link to another page on your site. (Internal links are not as valuable as external links, but they help Google understand your site’s structure, which can be helpful for #SEO. They also are crucial for on-site engagement and decreased bounce rates.) ● External link: A page on your site includes a link to a relevant third-party site. (In the fledgling years of #backlinking, relevancy didn’t matter, but it does now.) Your external links count as #backlinks for third-party sites. Follow vs. no-follow Not all links are created equal. Just like internal and external links have different effects, follow and no-follow links connect to external content but are wildly different in terms of what they do for your #SEO. ● Follow links are legitimate external or internal links to your website – exactly what you want in your backlinking efforts. ● No-follow links are applied on the back end with the code, rel=“nofollow”. You can see it in the linking URL. That little piece of code tells search engines not to follow the link – meaning that the linked page won’t receive any direct benefits from this link. Why would a website use no-follow links? ● Untrusted content: Most no-follow links are designed to protect the publishing website. For example, it’s common practice on sites where the comments section allows users to post links because those links could connect to spammy or abusive content, which the site doesn’t support. ● Links that don’t need to be crawled: As Google crawls (indexes) your site, it evaluates the following links. If your site includes links to pages that have nothing to do with search (think password-protected sections), you don’t want Google to waste its limited time crawling those pages. A no-follow is important to include. ● Paid links: Google and other search engines go a long way to ensure that #SEO isn’t a pay-to-play game. Thus, if a site is paid to include a link, the link should be classified as no-follow. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Tip 1. Create connections. Create connections to people, #businesses and communities, to create a bridge towards your #brand that users can find you from. Reach out, provide a bridge for users to find your #brand from.  

Tip 2. Make it professional. Make images specifically for the platform you’re using, such as profile banners, and images, and make sure to vet posts that your team creates before they go live.   

Tip 3. Find your audience. Tailor your posts, hashtags, and general presence, around the audience that you want to #market to. You don’t want to #market your resume-building website to retired workers, you want to create a community connection with the audience that you find so that the news of your #brand spreads within that group.  

Tip 4. Utilize the right platforms. While it's important to cover all bases, it's also important to find the platform that fits the best right for you. It’s important to do this because you don’t want to be putting your effort into a website or platform that won’t be providing good returns. You're going to have more luck trying to share spreadsheet tips on Linkedin than you are going to on Twitter. 

 For more tips on Social Media #Marketing, please subscribe to our channel.    

Connect with Laurel on LinkedIn: https://www.linkedin.com/in/laurel-buckley-7643961b2/

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ 

For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

With #GoogleAds, you want to make sure you're using all of the #techniques you can for catching and reeling in new users. However, for this to work, you need potential users to see your #ads first. Many think the only way to do this is by paying more, but this is not at all the case.

Effective #Googleads #campaigns focus on three things: #Keywords, #LandingPages, and #Goals.

#Keywords are the bread and butter of #GoogleAds. Just like a #GoogleSearch, when a user associates with certain #words or #phrases, your #ad can #appear to them. For example, if you have a #serviceoffering driving #education for new drivers, your #website may appear when a user #searches driving education, or if you tune your #keywords well enough if a user #searches how to teach new drivers. Understanding how #keywords work, and knowing how to utilize them, is an essential part of #GoogleAds.

A #LandingPage is the part of your #website a user will first see upon #clicking on your #ad. This is very important for user #retention, as once you've caught a user, you want to reel them in, maybe with special offers or an eye-catching and inviting #visualdesign. The #page should have all the #relevantinformation they need to know to decide if they should explore further.

#Goals are important for you to #set for yourself before you begin a #GoogleAds #campaign. This can help you #evaluate the possible returns-- positive or negative-- before you begin the #campaign. If the returns can offer #significantrevenue, then #set your #goals and go forward. If the returns have a possibility of #significantrevenue, but the cost of a less successful #campaign is too great, it's time to go back to the drawing board.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#content #socialmedia #marketing

1. Find your higher-ranking pages

How much current traffic a page is generating is not quite a reliable metric to see what pages need updates.

A better way to estimate any page potential is to look at its rankings.

The logic is simple: when a page ranks on page two, it may not get any clicks, but just a little push could take it to page one to see a huge traffic boost.

2. Set up conversion monitoring

Monitor your on-page clicks and interactions to understand your page visitors. How well you understand them determines your conversion optimization success. You need to know what they are looking for to serve them better.

3. Optimize in-#content calls to action

The best way to increase conversions from within your #content is to integrate calls to action into the article. In other words, don’t let ctas interrupt your visitors’ reading. Your in-#content ctas should hook your page users by providing solutions and promising answers.

4. Look at your organic competitors

Often, simply scrolling through your competitors’ sites can be quite enlightening:

➢ What are they doing to engage their visitors?

➢ Are they implementing something ingenious or creative?

➢ How are they prompting their visitors to pause and hang around? (this is a hard thing as web users often access your site while in the middle of a task, from a mobile device or a smart speaker assistant.)

➢ How do they structure their web pages to make them readable as well as to pursue more ranking opportunities?

5. Come up with more ways to engage your users

People are increasingly wary of giving away their private information (including their email address). It takes more than an opt-in form or a free download to get them to leave some traces of their presence on your site.

6. Intelligent chatbots

Artificial intelligence is quickly changing on-page interactions, helping you reach your site users the moment they need help and even assist them with finding solutions to their problems. There’s no need to hire a developer to create an intelligent chatbot for your website.

7. Speaker message

Would you like to hear more from your site visitors? Giving them an alternative way to get in touch may encourage them. Ever since i allowed visitors to leave me audio messages,.

8. Surveys

Surveys are usually used to get to know your customers better, but did you know you can use them as lead generation tools? If you create a survey that closely relates to the article, you can generate great leads from that #content. Somehow surveys appear to engage more people than lead magnets

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

You may have seen Google touting their "Smart #Campaigns" and wondered what it's all about. That's what I'm here to tell you about.

Google #Ads Smart #Campaigns are sort of like Google #Ads 'Lite'. It requires less management, only appears on Google and Google partner websites, and allows Google to do most of the work for you. Now, this is not to say Smart #Campaigns are worse than regular Google Ad #campaigns. Smart #Campaigns, being light and requiring less management, are perfect for the smaller #business who can't spend time coaxing individual #campaigns with great detail. Google does a great job matching the keywords you give them with the users who would most benefit from what you offer. Smart #Campaigns also allow you to choose geographic locations, allowing more flexibility when #marketing to specific users.

Smart #Campaigns work in a more hands-off approach. You can do it quickly, and it allows you to see its performance in an easy, lightweight way, without much of the jargon and complex data that go along with more in-depth #campaign types. You simply set a budget, make clear the ideas and keywords, and Google will do the rest for you, #marketing it to the right audiences and maintaining the #campaign. Just like with the other #campaign types, you only have to pay per click.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

What is a #VPN?

A commercial virtual private network is technology that allows you to create a private connection over a less-private network by creating an encrypted tunnel between your computer and the internet. You can install a #VPN just like you would any other app or program on your smartphone or computer.

The best #VPN right now

Let's look at #VPN vendors below in more depth.

Express#VPN

#ExpressVPN’s network is powered by TrustedServer technology, which #ExpressVPN built to ensure that there are never any logs of users' online activities. In the privacy world, Express#VPN has a strong track record, having experienced a server seizure by authorities which proved their zero-log policy true at the time.

SURFSHARK

While Surfshark's network is smaller than some, the #VPN service makes it up on features and speed. Let's start off with the biggest win it offers: unlimited device support. If you want to run your entire home or office on Surfshark's #VPN, you don't have to worry about how many devices you have on or connected. It also offers antimalware, ad-blocking and tracker-blocking as part of its software..

Nord#VPN

NordVPN is one of the most recognized brands in the #VPN field. It offers a generous simultaneous connection count, with six simultaneous connections through its network, where nearly all other providers offer five or fewer. NordVPN also offers a dedicated IP option, for those looking for a different level of VPN connection. NordVPN offers a kill switch feature, and the ability to #VPN into Tor.

Proton#VPN

When we speed-tested #ProtonVPN, we saw an impressively small 9.6% speed loss compared to average speeds clocked without a VPN. Proton#VPN's base speeds sent it blazing past most of our roster of tested services and into second place behind Express#VPN. Even more impressive is Proton's ability to reach those speeds despite a relatively small fleet of 1,259 servers in 55 countries. Like ExpressVPN, Proton also costs more than most of the #VPNs we've reviewed. Even so, ProtonVPN's high security standards and legacy of transparency may make this #VPN option worth the price.

IPVanish

A big win for IPVanish is its fun, configurable interface, which makes it an ideal client for those who are interested in learning how to understand what a #VPN does under the hood. Its multiplatform flexibility is also ideal for people focused on finding a Netflix-friendly #VPN.

#digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#Googlekeyword #Marketing #seo

Although a little truth may be buried in some of these misconceptions on #SEO, it’s best to understand the nuances.

Hi I’m, Cally, from International Institute of Digital #Marketing. Here’s a closer look at .

Myth 1: Focus on quality content and topics, not keywords

Of course you should have quality content. Why wouldn’t you? But is that a good way to approach #SEO?

Your quality content may not rankwell on Google. Other websites – not yours – will get traffic FOR RELEVANT KEYWORDS. FIGURE OUT WHAT KEY PHRASES YOU CAN RANK FOR rather than just assuming your best content will land you the top spots.

Myth 2: Google will delist your site for keyword stuffing

Google has nabbed some nasty marketers, but it’s hard to say Google will delete you from its databases because of keyword stuffing. Should you overuse keywords without fear? Don’t risk it. Keyword stuffing is subjective. If you’re providing a good user experience, then don’t fret.

Myth 3: Google penalizes duplicate content

Duplicate content is a bigger issue with e-commerce websites that struggle to avoid the same product descriptions on countless websites. One remedy is to create unique descriptions and other details on strategic pages. E-commerce websites can also work on their domain authority by attracting more quality backlinks. Overall domain authority can improve rankings.

Myth 4: Placing keywords in the footer will boost your rankings

Generally speaking, sticking a few keywords in the footer may NOT IMPROVE RANKINGS. Marketers sometimes use keywords in a couple of brief sentences or in short headlines under a section called popular articles.These techniques don’t work as well as they did several years ago.

Search engines simply don’t value keyword-based text or links as much when they’re among highly repetitive website elements like primary navigation or other descriptive text in footers.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Wouldn’t it be nice if you could see your website through #google’s eyes? #google #lighthouse could be the tool you need to make sure your website is performing.

Hi, i’m cally, from the international institute of digital marketing. Let’s take a closer look at #google #lighthouse.

What is #google #lighthouse?

#google #lighthouse is a free tool that provides powerful insights to help improve your website. By generating a #lighthouse report, you can assess any web page’s page experience and access valuable tips to improve its performance.

#google has recently increased emphasis on-page experience, including adding a new set of core web vital signals. The signals break down how a user experiences your page, and you can see how your website performs in this area through #lighthouse.

Since #lighthouse is a #google application, it could be a great way to see your website in the way that #google might see it, knowing any recommendations come straight from the search engine giant itself.

A great thing about #lighthouse is it gives you actionable insights while being simple to use. In just a few clicks, you can get detailed page experience information, providing powerful insights into improving performance.

How does #google #lighthouse work?

Different people browse the internet in very different ways, and the way someone searches for your site on the other side of the world might be very different from the way you do.

#google knows the majority of traffic comes from mobile devices, and it also knows that the majority of people don’t have access to super fast 4g or 5g. To simulate this, #google tests your web page by visiting your site through a suboptimal 3g connection on a slow device.

Why does #google do this?

#google wants to send all its users to the very best page to answer their search queries, so it aims to rank websites with the best experience.

If your site works well with a poor 3g connection, it will work well with the latest 5g connection. So, #google learns more about your site by testing it with the 3g connection.

If this is how #google is judging your website, then it’s how you should be judging your website too—and this is why #google #lighthouse can be so helpful.

For more information, visit www.thedigitalmerketinginstitute.org

#google  #digitalmarketing  #lighthouse

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#campaigns #ppcads #marketing

Have you ever thought a struggling ad campaign would perform better outside of the country? International ppc #campaigns work best when you understand your target audience and appeal to the local culture.

1. Decide which countries to target with your international #ppcads

Before you start diving into targeted ads in specific countries, you’ll want to determine which countries will respond to your ad.

You’ll want to research the market in the country, see what types of advertising guidelines they have, and start to understand what the economics are like in the country.

2. Create international #ppcads that appeal to local culture

Having a buyer persona doesn’t end at the border. You still need to create ads to appeal to the local culture and address concerns or issues.

To do this, you need to research the local culture and understand their unique interests. This could be as simple as finding what colors and images appeal to them.

3. Optimize your budget by country

Your cost-per-clickand cost-per-acquisitionwill vary from country to country. The only way to know for sure will be to experiment by stretching your audience out wide and narrowing it down as you learn which country is receiving your ad the best.

4. Advertise where the locals are

You’ll want to understand how different countries use search engines and other platforms. Targeting google will ensure you cover most of the world and exclude as few people as possible, but what about when you narrow down to a more specific audience?

5. Organize and keep tabs on your #campaigns

The organization is an overlooked but crucial aspect of managing international #ppcads. It’s even more important because if you’re not keeping individual tabs on each country, you’ll have a harder time determining which ads are converting—and which aren’t.

6. Take advantage of localized concerns

Another reason to keep each campaign unique to a region is that you shouldn’t use the same ad copy across the board. Even when you start with a broad ad, you’ll still want to keep the message exclusive to a certain region and change the copy as you transition from one region to another.

The same ad copy rules apply no matter where your target audience is. Identify pain points people in that region may have, things that excite them, and what causes them to buy. These factors will vary from region to region, however.

7. Use a local domain extension

Credibility and trust are important factors for any campaign, but it is doubly essential for international #ppcads. Use a domain extension to match the country you’re advertising in to build trust fast—which is crucial when you only have a few seconds before someone bounces.

#digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute.

Have you ever wondered how websites Like Google, Yahoo, and Bing,

Seemingly pull other websites out of nowhere? That’s #SearchEngineMarketing. You may be wondering, “how do I do that? The answer is more complicated than you may think. #SearchEngineMarketing itself doesn’t have to be. It’s all about the venue you use, in order to achieve it for yourself. How complicated you want to get, And the nitty-gritty. Even though the technology may be complicated, It doesn’t have to be for you. The most important aspect of #SearchEngineMarketing, Is main sure you have the right foundational knowledge you need to be successful In #SearchEngineMarketing.

What’s your next step?

For More Details Visit: https://thedigitalmarketinginstitute....

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#Podcast #Marketing #Socialmedia

There are three main parts of each weekly episode:

1. Pre-production –      writing and prepping
2. Production –      recording, editing, and mixing the final product
3. Post-production –      creating and publishing the #Podcast package

Hi, i’m cally, from the international institute of digital #Marketing. Let’s look at these three steps.

Pre-production: a job well begun is half done

Each episode has two anchor pieces – the #Podcast main thought and the interview. The interviews take about a half-hour all in all. Then, when the interview is complete, you can decide on the theme and write the #Podcast's main thoughts. Once you have the interview and the #Podcast main thought finished, you can write the script for the episode using the evernote app.

Production:

Recording

This is, perhaps, the most important place to spend time learning and getting great equipment. Having a great microphone and place to record is of prime importance.

If you can manage it, recording locally is the best. Then, it’s just a question of placing your audio files into your #Podcast editing mix.

Editing

For editing and producing, if you’re comfortable with audacityand have a relatively simple show, it could be just what you need.

The recording and editing process is usually pretty quick. It can take anywhere from 90 minutes to three hours or so depending on how much editing you need to do on the interview.

Post-production:

The post-production process involves cutting things up and getting the production package ready to ship off to the various team members for publishing and promoting.

At this point, you put together the entire #Podcast package for the post-production team:

➢ Episode in mp3 format

➢ Isolated edit of the cold open (as a short mp3 file) for social promotion purposes

➢ Word version of the script, including all links and clips mentioned for the show notes post that the team produces

For more information, visit www.iidm.world

#digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

It might seem a daunting task, or maybe even impossible, to keep up with the rapidly changing culture in the #digital age. Things that were #marketable only three years ago may be different now, and even humor can be seen as antiquated far faster than expected. Don’t fret, because the Culture #Marketing Master sub-course will teach you everything you need to know not only future-proofing your #marketing but also keeping up with the ever-changing culture of the #digital world.

https://thedigitalmarketinginstitute....

It might seem a daunting task, or maybe even impossible, to keep up with the rapidly changing culture in the #digital age. Things that were #marketable only three years ago may be different now, and even humor can be seen as antiquated far faster than expected. Don’t fret, because the Culture #Marketing Master sub-course will teach you everything you need to know not only future-proofing your #marketing but also keeping up with the ever-changing culture of the #digital world.

Through this course, you will learn how to adapt to new developments in the #digital world and thrive through them; Understand differences in culture on different websites, appealing to the identifiers and building #marketing around them; And utilize new technology as it appears, not only adapting to them but being able to use it to your advantage.

The course was designed for those who spent much of their time away from the internet and may have trouble understanding a lot of the ins-and-outs of the culture of different websites, as well as the trends and common humor. This course will teach you the nitty-gritty of different websites’ culture and flow, to allow you to better utilize them for #marketing.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi, My name is Marziya from the International Institute of Digital Marketing. Today, I am going to talk about the differences between digital marketing strategies for B2B v/s B2C. B2B or business to business is when your products or services are meant for the consumption of other businesses. Whereas B2C or Business to Consumer is when your products or services are meant for an individual. From this definition, we understand that your digital marketing strategy will vary according to your targeted audience. When you compare the 2 types of customers there are a few main things to consider. If your target audience is a business then they need solutions for a problem that has been identified and needs to be solved. Their decision-making is based on logic rather than emotion. The decision-making process goes through many levels in the organization and takes time. The objective is to keep informing them of how your products or services can help solve their problem. The marketing strategy whether it is email marketing, social media marketing, or website SEO is all geared towards fulfilling this objective. Your emails should contain information that is specific to that company. The social media strategy should have more educational content to build trust with your potential customers. The most important thing is having an easy-to-navigate, well-designed, and fast website. On the other hand, if your targeted audience is individuals then they are likely to make impulsive purchases based on emotions rather than logic. The decision is made instantly and doesn't take much time. In this case, your email marketing strategy should highlight good deals and take advantage of the FOMO effect. Social media marketing can have interactive, fun, and quality content. The website should be well designed taking advantage of cross-merchandising. In conclusion, while the channels of marketing to B2B and B2C are the same the approach to both is different. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#infographics#marketing

If you still haven't caught on to the visual content #marketing hype, then now is the perfect time for you to do so.

With #infographics, even small brands on a shoestring budget have a chance of winning their target audience's attention. Firstly, you'll need a clever idea, an image editing tool, and content distribution channelsthat can drive traffic to your site.

Hi, i’m cally, from the .

Let’s look at 6 creative ways to use #infographics for #marketing

1. Use #infographics to spice up landing pages

#infographics grab the audience's attention, quickly highlight key takeaways, and retain engagement until you're ready to bring out your ctas.

Now, where else do these benefits make sense?

That's right -- landing pages.

Rather than using bulleted lists to highlight your value propositions, you can use a custom-made infographic to make them more visible and appealing.

2. Launch them as newsletters

Just like landing pages, newsletters need to be aesthetically pleasing and captivating; the information in it must be presented succinctly, while at the same time providing enough details to encourage clicks.

That's why #infographics are also perfect for your newsletters. Simply design one that follows the usual long format and use it as your newsletter's main body.

3. Repurpose them into slideshows

Considering all the challenges you have to overcome in order to create an effective infographic, it's only reasonable for you to squeeze as much value as you can from them.

In addition to using #infographics for newsletters, you can also repurposethem into full-on slideshows.

4. Offer them in your online course

For those who are still unaware of what online courses can do for your brand, then you're missing out big time.

Not only will the e-learning industry help you position yourself as an expert in your niche, it also presents an opportunity for you to monetize your online content.

With #infographics in the mix, you should have no problem producing valuable and action-oriented content for your would-be students.

5. Share snippets of your infographic on instagram

On paper, instagram sounds like the perfect distribution channel for #infographics. After all, an infographic is essentially an image, while instagram is an image-sharing platform.

However, you shouldn't just share #infographics through the platform thoughtlessly. A better strategy is to identify segments of your infographic that can be promoted individually, and then post them at different times throughout the day.

6. Create roundup #infographics

A roundup infographic is fundamentally the same as a roundup post. It is built with contributions from multiple influencers, can attract tons of trafficthrough social media,and will improve your brand's authority as an information source.

For more information, visit www.thedigital#marketinginstitute.org

#whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#IIDM #Digital #Marketing HI THERE MY NAME IS ROXANNE WITH THE DIGITAL MARKETING INSTITUTE Ever wondered about the pros and cons of digital marketing, well today we will be diving into them together. but first here's a quick recap of what is digital marketing, It is a form of online advertising . You can do this through emails, social media, and websites. Now let's get into the advantages 1 Low cost - 2 Huge return on investment - 3 Easy to measure WHAT WORKS AND WHAT DOESN'T 4 Easy to adjust 5 Brand development - 6 Easy to share - 7 Precise targeting - 8 Global REACH 9 Segmentation WHICH NARROWS YOUR TARGET AUDIENCE 10 Greater Engagement and finally the disadvantages 1 Promotional Strategy Can Be Copied 2 Complaints and feedback: –BAD COMMENTS CAN DRIVE AWAY CUSTOMERS 3 Connectivity or Interest on the Internet: – NOT EVERYONE HAS ACCESS TO THE INTERNET 4 Cybersquatting (Anti-Brand Activities): -BRAND LOGOS CAN BE PLACED ON OTHER PRODUCTS FOR MORE ON DIGITAL MARKETING PLZ SUBSCRIBE TO OUR CHANNEL Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#Artificialintelligence can help you improve your #ContentMarketing strategy by helping make sense of the huge amount of dataavailable to take more effective necessary actions. It can also help with your #ContentMarketing tactics.

Hi, I’m Cally, from the International Institute of Digital Marketing. These are 5 AI tools to help you be smarter in your #ContentMarketing

1. Develop a predictive journey

Most of your website visitors are anonymous. They visit a page on your site, showing an interest in your content, and usually bounce after the first page.

But what if they stayed because your site was able to guide them on a better journey?

With AI assistance, you can use data to predict a visitor’s actions and deliver the right content for that visitor to get them one step further in their buying journey.

2. Text mining

When stripped to their basic parts, web pages are just strings of texts. Analyzing that text can reveal words vital to engagement. While Google does this well, AI can help you do it too.

3. Content creation

AI content creation tools are especially useful for straightforward, simple content. For example, if you’re trying to create a simple page with some important details, you can supply these details to the AI engine. In turn, it builds context around these details and creates the content for your page.

4. Content editing

Apart from creating content, AI can also help you to improve your content. A tool like Atomic Reach analyzes a piece of content using its 23-point system. With this kind of tool, you can maintain a voice that resonates with your audience. It also provides suggestions on steps to take to improve your content and reach.

5. Personalized landing pages

Visitors don’t all act on the same offersand calls to action. That’s why delivering the right landing page is a challenge. AI can help you track a visitor’s intereststo display a more personalized landing page.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Hi, my name is Mihika Railkar from the international institute of digital marketing. Today my goal is to inform you about tips on how to achieve customer success. To begin, let's define customer success. Customer success is a proactive, real-time sales approach consisting of building relationships with existing customers, understanding in depth their company and product goals, and helping the customer meet those goals through day-to-day contact. This approach will in turn result in the success of the company. This concept of customer success is apparent and implemented earlier more in start-up companies compared to big corporations. Advantages of a company’s focus on this concept are an increased base of customer loyalty, increased customer retention, and improved brand awareness. Here are a few ways your company can focus on customer success! First, you must know your audience; identify and understand who your company plans to target as a customer. Without this vital step, your company will struggle a great deal in many different aspects such as marketing and advertising; this will deter customers from staying loyal to your brand. Second: talk to your customer base. Get feedback and be willing to take advice. This will broaden your understanding of what your customers like, dislike, and what improvements they would like to see in the future. Third, create a variety of customer journey maps to better gage the steps your buyers make when interacting with your company. Begin with how they were introduced to the business, how they became an opportunity lead, how you communicated with them; and finish off with how they eventually became a customer. Fourth, intertwined with their journeys, make sure their introduction to the product and company is optimized to emphasize the best parts of each. Fifth, make sure you have a metric to which to measure/define your customer success, whether it is sales, customer retention, customer loyalty, reviews, etc. Sixth, introduce the use of customer success tools to help facilitate, organize, and define customer success. Finally and most importantly, continue talking with the customers following the process of them becoming happy and satisfied buyers. This level of personalization goes a long way in allowing the customer to feel as if your company truly cares and values their loyalty; this will give a bigger boost against any other competitors your company may have. All in all, customer success lies in the forming of dependable bonds with your potential customers as well as strengthening these bonds after the fact to create a devout sense of loyalty among all your buyers. For more information, visit www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneu

#Seo #Linkbuildingtools #Onpage #Seotools

Many people think #Seo is too hard and not worth the effort. That’s not true. The basics of #Seo are actually quite simple. And with 57.8% of all web traffic coming from google, it’s certainly something worth learning about if you have a website.

Hi, i’m cally, from the international institute of digital marketing. Here is how to do #Seo

Find keywords

Understanding what kinds of things your potential customers are searching for is the first step of the keyword research process. Unless you know this, there’s no way you can even begin to create pages that will rank in search enginesand attract valuable traffic.

Match search intent

Fail to create the kind of content that searchers are looking for, and your chances of ranking are slim to none. This is known in the industry as aligning your content with search intent.

Because google understands what searchers are looking for better than anyone, the best way to judge search intent is to look for commonalities among the current top-ranking pages for your target keyword.

Choose a descriptive url slug

For each page or post you publish, you also need to set a descriptive slug—the part at the end of the url.

How best to do this depends on the subfolders before the url slug.

Let’s say your target keyword is “black mens jeans.”

If your url has no subfolders or generic subfolders like /blog/, just set the slug as your target keyword.

If there are ‘contextual’ subfolders like /mens/ or /jeans/, it’s usually best to exclude repeated keywords.

Write a compelling title tag

Title tags are the blue clickable links that show up in the search results.

It’s one of the few weapons you have to entice searchers to click on your page, so it’s important to make it as compelling as possible.

The easiest way to do this is to align it with search intent.

Optimize images

Images can rank in google images and send traffic to your website. We’ve had thousands of visits from google images in the past three months alone.

How do you optimize your images?

Follow these three steps:

Name them well. Filenames help google understand the image.

Use descriptive alt text. Alt text is code that describes an image in words.

Compress them. Install a plugin like shortpixelto compress your images on the fly and improve page speed.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Now, the global economic system is being profoundly reshaped by digital technologies. So, it is safe to say digitalization is here to stay. However, there are some obstacles that online banking faces such as online banking not being favored by older generation customers. How can digital marketing help banks overcome this situation? Making online banking appealing to everyone is one of the main targets of the banks. Can digital marketing be a useful tool in this regard? We will look at the ways that digital marketing can help the sector to improve: Influencer marketing- Influencer marketing refers to the practice of collaborating with influencers to boost brand recognition or conversions among a certain target group. Research shows that influencer-based marketing results in up to 11 times the ROI compared to traditional marketing channels. Content marketing- In the financial sector, you want to be considered trustworthy for your consumers. Content marketing can help you to achieve this. Content provides information and builds trust between the parties. Seeing tons of ads everywhere makes people perceive that thing as more valuable than it actually is. Search engine optimization- SEO refers to a set of tactics that can help your bank's website rank better in search engine results pages. This is critical if you want to improve website traffic and overall revenue because many of today's consumers utilize search engines like Google to get what they need. Having a mobile-friendly website is a plus! Ads - Or the classic way. Ads! There are different types of ads that banks use nowadays. There are search ads that appear according to your search history, remarketing ads that focus on specific website visitors. In these 4 ways, your online banking can improve its current situation. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Hello, My name is Marielle.

Today, let’s talk about how small companies can have a digital marketing presence in 6 steps

Digital marketing is more accessible to small businesses than traditional marketing. More accessible means also more competitive.

So we will discuss how to start your digital marketing presence and stand out from the crowd.

1.The first step is to start your online presence

An easy way to be on google is to register your company on Google my Business, phone books, and Facebook.

2. step 2 :  Differentiate your company

How can you differentiate yourself? Creating your website and clearly defining your services and prices, who you are, your team, your values, and how to contact you.

Step 3 – Stay in touch with your audience

Regularly send emails to your audience and give them free advice on your website and social media channels.

Step 4 – Stay focus on your audience needs

Get to know more about what your audience wants from you. Surveys, giveaways, games, or asking them for suggestions are good ways to interact with your followers.

Step 5 -  brand’s building

Your company’s image impact people online and offline.

Last step Step 6 – Scaling

Grow and monitor your business by using paid advertising and tools such as Google Analytics

For more tips, please subscribe to our channel

Globally Recognized #Digital #Marketing Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi, my name is Allison Rau from the International Institute of Digital Marketing. What is Social Media Marketing? How can you use your social platforms for your benefit to plan and strategize to deliver the best content for your audience? There are a couple of ways to achieve this, such as planning your social media around specific business goals. Think of your platform as a publication that you are constantly tracking and posting on a consistent basis. Whether this is a brand or personal platform, allow yourself time to engage with the people who are interested in your content and respond to comments. Take time to craft your content. Carefully think through the message and goal of your post. Is your goal to drive traffic towards your latest product? Maybe you have a service that you are spotlighting this month. Every single community that grows on social media has its own unique pattern. While they may share some similarities, they will have different personalities based on the people, tone of voice, brand, and interests. Here are a few points to think about when you are creating your unique content: -Why would people like to share it? -How are people interacting with your photos and posts? -when the best time to post is based on the activity of your followers? Think bigger and start planning. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#agilesales #businessagility  #Agile #Sales takes project management strategies from the IT world -- such as #sprints, #daily stand-ups, and constant iteration -- and applies them to selling. This methodology helps sales teams be more FLEXIBLE, DATA-DRIVEN, AND EFFECTIVE.

Through the International Institute of #Digital #Marketing’s #Certified #Agile #Sales course, you’ll learn about how #Agility can benefit the ART OF #SALES, how to implement the #Agile mindset into an organization that provides products and services, and how to weather a rapidly evolving #market.

Without a proper introduction and the right foundation, learning any new skill is difficult and harder to achieve. The Introduction to #Agile Sales lesson will lay down the stepping stones for you to bring #Agile into your organization, and teach you why we’re here, how we adapt, and more.  

What MAKES UP #AGILE #SALES? What is the mindset needed for proper implementation of #Agile into teams focused on providing products or services? The What Makes Up #Agile #Sales lesson teaches you the essential components of #Agile #Sales, FROM CHANGING MINDSET, TO THE IMPORTANCE OF ADAPTATION, INTERNAL OPTIMIZATION, and more.

Arguably the most important aspect of #Agile #Sales is the IMPLEMENTATION-- effectively and efficiently implementing #Agile into your team, done properly, can LAY THE GROUNDWORK for your team to be #Agile. The Implementation lesson covers how to implement #Agile, the tools you can use to transition from your previous methodology into #Agile, the importance of working together during the transition, and the risks & considerations.

There’s more than one way to approach #Agile, and this holds true in #sales. The Understanding Approaches lesson covers the different approaches to #AGILE, #SCRUM, COVERING SCALING #AGILE for large #sales teams, and the artifacts and practices that are needed for proper implementation.

This course covers everything you need to know to successfully implement #Agile into your #SALES TEAM. #AGILE #SALES is part of the natural evolution for #Sales teams. It allows you to balance data, people-work balance, and a stable workflow to achieve stability, and flexibility for the ever-evolving #market

Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

How to know if you are a good fit for digital marketing? This blog is an informative checklist for people who are thinking of starting a career in digital marketing and worry if they are a good match for the role. There are ‘3’ main points that people need to take into account when considering themselves in the field of digital marketing. The first one is “Desire for learning” and this point highlights how various social media platforms require constant learning and development as an individual. Therefore, only people who are open to change and improvements every single day are a good match for this career choice. Secondly, “Creativity” is very important as well. As digital marketers analyze the needs and demands of the audience and create content accordingly, they need to be creative and have innovative ideas to surprise the audience and take their attention. Lastly, “Communication Skills” are essential. Digital marketers might create good content that was never done before but it is their language that sells the product. Therefore, good communication, knowing when to say something, how to say it, and who to say it is very crucial. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

#Email #marketing might seem intimidating. After all, a lot of people don't even think it's worth it anymore, but it definitely is. There are plenty of people that still use #e-mail, even if it's not the chat messaging service that a lot of people used to use it as. So, how can you utilize it? Well, here are five tips to help you with your #e-mail #marketing.

Have a strong subject line, but don't be pushy. You obviously want to grab readers and reel them in with a strong subject line, maybe with a cliffhanger or a sale, but you don't want to be pushy. Do not use all caps, and be careful when using exclamation points, it will seem spammy. When readers see all caps or a ton of exclamation points, it will immediately be flagged as spam in their heads, so be careful.

Keep it short and sweet. People, don't have much time, and they won't want to spend ten minutes reading out a novel you wrote for your #email. It will save you time, and they're more likely to read all the #content if you keep it short and sweet.

Keep it personal, but professional. Remember, you're talking with an individual. You want to make it seem like you're not just some homogenous entity that is reaching out to them. Keep it personal and friendly, but keep it professional.

Don't forget the preheader. Remember in addition to the subject line, there is also a little bit of sample text that's there to show the readers a little snippet of what's in your #email, and you want to make sure that's up to snuff as well. You don't want the #email to have a nice subject line, and then just be nonsense, you want it to look nice.

Finally, remember the rules for #content #marketing in general. All the rules that go along with regular #content #marketing apply to #e-mail #marketing as well. Remember, you're making #content for people to absorb, so make sure that it's informative, useful to them in some way, or otherwise interesting. Otherwise, what's the point?

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#sitetraffic #campaigns #blogs

If you’ve started a website to get online exposure, then you must have read a couple of articles on search engine optimization (seo).you might have achieved great search engine traffic resultsfrom google.

However, you shouldn’t put all your eggs in one basket. Diversifying your web#sitetraffic sources will ensure that your business does not tank in the wake of a single google algorithmic update.

Hi, i’m cally, from the international institute of digital marketing. Here are 4 alternatives to google that will drive traffic your way.

1. Capture emails of those cold first-time visitors

Email is the first and probably the best social channel for conversing with your audience. It commands the daily attention of most people, drives engagement and accelerates business results.

Email has a high conversion rate and that outperforms search and social media by far.

2. Write high-quality guest posts for authority #blogs

Guest posting has already been written off by google. However, bloggers have derived tremendous referral traffic and build complete businesses from guest posting referral traffic. It’s awesome to get organic traffic this way.

It’s such great exposure that many influential marketers guest post regularly at the likes of entrepreneur, search engine journal, hubspot and forbes.

3. Interview an influencer or get interviewed by a high-traffic website

Be it video or audio, interviews are inherently conversational, dynamic, and engaging.

The best part: it's a win-win for both parties. The interviewer gets exposure to the new audience while the interviewee gets to serve new engaging and authoritative content to his website visitors.

If you interview an industry influencer, you can request that they share the interview with their followers on social media. Think of the organic traffic you will drive from hundreds of thousands of their social media followers.

4. Invest in facebook ads

Sparing some cash for running facebook ads can tremendously accelerate your email list growth (one of the best repeat traffic sources for your website). Because there are very specific demographic targeting options available. You can also a/b test various images and text in your banner ads.

For more information, visit www.thedigitalmarketinginstitute.org

#digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship

A #brandingstrategy is a #fundamental building block for any #brand. #Brandingstrategies are long-term departmental plans for a #brand to achieve specified goals. It is important in order to clearly communicates the #brand’s goals and what they stand for. It can also be used as a benchmark for the #brand's progress and help the #brand gain a competitive advantage. Here are 10 of the best #brandingstrategies we recommend:

• Corporate #branding

• #Brand Differentiation

• Identify #targetaudience

• Individual #branding

• Product #branding

• Online #branding

• No-#Brand #branding

• Attitude #branding

• Consistency

• Co-#branding

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#IIDM #Digital #Marketing Hi my name is Mische Fernandez from the international institute of digital marketing Musicians need to learn digital marketing now and why. Let's start with What is digital marketing? Digital marketing is marketing on digital platforms, such as social media, Emailing, and website content. It is a way of connecting to people and businesses in a more efficient and easier way for both businesses and customers. Digital marketing saves time and money. When you create music you’re creating a product, most independent musicians don't think of their art as a product or what they do as a business because for years we have been told that art isn't a “real” job. However, a lot of time and creativity goes into creating music as well as learning sound engineering which is not easy. Once the creating and editing process is done now you need to market your music to people, and you're most likely going to do that on social media, this is indeed digitally marketing your music. Digital marketing goes hand in hand with being a musician, they fit like puzzle pieces. You don't need to be extremely talented these days, you just need to learn good digital marketing skills. For more information visit our website www.thedigitalmarketinginstitue.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Hi! I am Ramni from the International Institute of Digital Marketing. This video is about helping coir businesses move digital. Firstly, let us see what Coir is about. Coir is a natural substance that is made from the fibrous husk of the coconut. It is used in many forms such as coco bale, coco chips, jiffy, and other eco-friendly products. These are widely used in gardening and horticultural fields But we all know Covid 19 has hit many industries including Coir. Coir business usually includes large manpower and a large-scale industrial machine for mass production. But personally, I asked many people about their knowledge of coir, but many are unaware of it.. If we want to know more about coir products, we all have to visit the production plant. But due to the safe distance measures, it is not agreeable at present. So it clearly states that the products have not reached customers yet. So this is the right time to move online. The digital world is our new normal. Using simple methods we can start our own online business. Firstly, we can choose a suitable social media platform to create our business profile. They include Instagram, Facebook, twitter, and many more. Alternatively, we can also create a website with your company brand name. They include Wix, square space, and many more. Secondly, we can create and post content on our own research or can also refer to other company profiles for ideas, We can use Canva as a designing tool using graphics, images, and videos. Thirdly, we can post Ads on our social media platform. Some ads are cheaper too. Because the Ad can easily grab people’s attention. Also, we can use hashtags that are appropriate for our company’s profile and products. Hashtags like #coirpith #gardening #horticulture #instagood #companyname #facebook Finally, everyone can easily learn and develop their digital skills at their own pace and time. IIDM is the perfect place to get in. For more details visit: https://thedigitalmarketinginstitute.org/ Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

seo #content #rankings

#seo copywriting is the process of creating online #content that ranks high in google, drives qualified traffic, engages readers, and ultimately convinces them to take action.

After all, #content that gets tons of traffic from google but never contributes to your business objectives is useless. The same goes for #content that converts like crazy but never gets any traffic.

Hi’ i’m cally, from the international institute of digital marketing. Here are some tips to help your ranking.

1. Match the three cs of search intent

Understanding search intent can be pretty straightforard. Just look at the search results to figure out the 3 cs of search intent.

#content type

#content types almost always fall into one of five buckets: blog posts, product, category, landing pages or videos.

#content format

#content format applies mostly to informational #content. Examples formats include how-tos, listicles, news articles, opinion pieces, and reviews.

#content angle

#content angle is the main selling point of the #content. There’s usually a dominant angle in the search results.

2. Create the best #content by analyzing the top-ranking pages

Google wants to rank the most relevant, useful result on the first page. So, your post should show that it deserves a place there.

How do you do this?

By covering all the things searchers want to know and expect to see.

The easiest way to figure this out is to look forcommonalities between the top-ranking results.

3. Build “linking triggers” in your #content

Google says links are one of their top three ranking factors. That’s probably why there’s a clear correlation between links and organic traffic.

So, when creating #content, you should try to understand why people are linking to the pages you wish to beat—and then apply those insights to your post.

For more information, visit www.iidm.world

But some #Redditors share their identity and even post links to their #website or other #socialcontent.

Whether the person #shares their identity on #Reddit or not, you should begin to analyze whether this potential source is #credible before reaching out. Before making an #interview request for someone, you can use these questions as a starting point to #research their #background.

Have they responded to #posts connected to their #expertise or #industry?  If you want to see a #user’s #post and #commenthistory, click on their profile name. From there, you can begin to check out the types of #content they’re interacting with.

How have they responded to #posts and #questions from other #Redditors? Look for #patterns in how they #answered other #questions related to their #profession, #industry, or #topic you’re covering. Their #comments should provide consistent, relevant, and insightful information.

Do they have any #certifications or listed #credentials in their #posts? This question is #specific to #AMAposts. Communities like r/IAmA require #users who create #posts to provide proof of their #expertise.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#IIDM #Digital #Marketing Hi, My name is Joao N’vula, from the International Institute of Digital marketing. Today I want to discuss Social Media Marketing and What Every Smart Social Media Manager Needs to Know. Social Media Marketing involves using social media channels to promote a business by building an audience, engaging customers, generating leads, and driving sales. And one thing is for sure; by using social media as a marketing tool, brands have the chance to create a strong media presence by interacting with customers online. Social tools can also help to strengthen brand perception by communicating core values to a wider audience. This, in turn, opens up the opportunity to start conversations, grow business partnerships and expand the online community to win new followers and potential customers. Actively using social media is one of the easiest ways to reach a large audience and get the company or brand name in the heads of existing or potential customers. It’s clear how social media has added a new twist in comparison to traditional marketing techniques. Businesses or Companies that fail to adopt and adapt to a new more connected and interactive market, will inevitably fall behind in this cutting-edge and fast-paced digital marketing world of technologies. Are you ready to get started with social media marketing, and need more information? Please, visit our website at www.iidm.world, and thank you for stopping by at our youtube channel. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#chatbots #website #marketing

You may be filled with questions, wondering how a chatbot can help when it comes to improving your #marketing strategies.

What if my company is small? Are they still useful?

What can #chatbots really do when it comes to adding value or enhancing #marketing strategies?

The answer is: lots of things, actually.

Hi, i’m cally, from the international institute of digital #marketing. Here are 6 reasons to use #chatbots for your #website.

1.#chatbots simplify things

#chatbots keep things easy for everyone involved. It may not be able to pull a rabbit out of the hat, but it will sure feel like magic to your customer, without the need to keep any difficult tricks or gimmicks up your sleeve.

#chatbots are tailored to providing information consumers are looking for. It’s their primary job focus and they do it well.

2. #chatbots talk the talk

#chatbots keep the conversation flowing the same way they conduct business: natural and organized.

Since bots aren’t human, they don’t have the emotional hang ups that humans deal with, allowing them to keep customers feeling cool, calm, and collected. This can diffuse some of the problemsthat arise from human error.

3. #chatbots are always there for us

#chatbots are always there when you need them, day or night. Have an urgent question you need answered at two in the morning? #chatbots will be there waiting and willing to assist, guaranteed.

With a chatbot always on call and ready to help, you don’t need to hire around the clock support staff.

4. #chatbots make things better

Bots provide valuable customer service, support, comfort, and in some cases a dash of entertainment.

This in turns gives your online visitors and potential customers a more personalized and positive experience, making them feel valued and important.

Bots can answer questions promptly and effectively, especially those frequently asked ones. This is particularly helpful, considering many customers have the same inquiries when visiting your site.

5. #chatbots convert visitors into customers

#chatbots respond with lightning fast speed, eliminating lost or misplaced leads.

Bots can schedule meetings and appointments on the spot, route potential clients or customers to members of the sales team, or even turn visitors into paying customers by helping them to purchase products or services.

Better yet, bots can handle the qualification process for you as well. By collecting data from the prospect’s visit, bots can separate qualified leads from those who aren’t. This drastically reduces dead end leads and wasting valuable company time.

6. #chatbots build brand trust

#chatbots can build credibility and trust in your brand.

Ai #chatbots are often the first interaction a potential customer has with your brand, making it the perfect opportunity to educate the potential buyer about your products and what your services can do for them. Bots really make a positive impression, leading to a powerful bond between the consumer and your brand.

For more information, visit www.thedigital#marketinginstitute.org

#digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

First off, let's start with the positives. Number 1. Paid social media advertisements are extremely cost-efficient. social media sites will charge you solely on audience interactions and it can fit within any budget restriction. Number 2. Paid advertisements magnify your consumer reach. your content will be placed directly to your audience's feeds providing a path for awareness, engagement, etc. Number 3. Paid ads allow for specific targeting and brand awareness. There is an abundance of tools in order for you to specifically target your core, custom, and/or lookalike audiences based on your goal. And lastly Number 4. Social sites provide extensive analytical tools to measure the effects of your advertisement. Unfortunately, social media advertisements also have some downfalls. Number 1. Paid ads require heavy usage of resources since a great campaign requires time, money, and a whole team of collaborators. Number 2. Paid ads can result in negative publicity and loss of control. if you were to be associated with negative publicity and it went viral, It can result in the loss of narrative for your brand, thus diluting your brand voice. And lastly Number 3. There is high competition since many companies are running ads. Through paid ads, your content will be displayed on your user's feed; but then it depends on whether your content is worth interacting with for your audience. Considering the positives and negatives of social media advertising, is it worth paying for advertisements on a free platform? YES… if executed the right way! The gains are phenomenal and outweigh the negatives. Even if your campaign were to fail, with such extensive metrics available, it's great for research purposes. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

As we go into a new year with #covid19 still hanging around, and still many of us have a lot of uncertainties about the whole situation. For a lot of us, it’s about finding ways to fill our time and not waste it. #struggling each day to do something a little bit different to fill the time. #Upskilling? #Reskilling? 

 For those of us who are #struggling to seek #employment or feel our job is at #risk. I am here today to let you know you’re not alone and to help #guide you through the #benefits that come in #investing in yourself and #enhancing your #skills or #reskilling. Being #motivated to change yourself or to change what might seem a #naturalroutine.  

One thing I can personally take away from this #pandemic is no one is safe. And it is up to you to look and #seek new #skills to better yourself. This is an #opportunity to #seize this free time and turn it into something #beneficial. There has never been a #worldwide #pandemic like this for some time and we are all #continuouslylearning.  

Read more: https://blog.thedigitalmarketinginstitute.org/why-upskilling-reskilling-is-important-during-a-world-wide-pandemic/   

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Because #Digital #Marketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many marketers will encounter when #marketing #Digitally.

1. Generating Traffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start generating traffic, but once it starts, it's hard to stop. #Advertising programs, like Google #Ads, can put your #brand out there, while consistent Social Media activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #Digital #Marketing methods together can really help get your roots down.

2. Consistent #Branding can be difficult to achieve when there are such a variety of websites providing different ways of #marketing your #brand. To help build the identity of your #brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to Social Media posts, website design, and #ads.

3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital world, and know when to play it safe, and when to play it risky.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

The best #email #autoresponder for most

#Autoresponder tools are at the heart of aggressive #email marketing strategy, solid customer service, and effective sales. With sendinblue’s multi-channel capability, easy drag-and-drop email creator, and advanced segmentation, your team can make each message count more, whether they’re going to prospects or existing customers. And the platform’s analytics and a/b testing feature go a long way to helping you fine-tune your messaging and adjust your strategies on the fly.

The 8 best #email #autorespondersto consider:

1. Sendinblue – best for most
2. Hubspot – best all-in-one crm software
3. Moosend – best for scalable automation
4. Omnisend – best email autoresponder for ecommerce
5. Getresponse – most flexible email autoresponder
6. Sendpulse – best for multi-channel marketing
7. Convertkit – best for bloggers and podcasters
8. Verticalresponse – best for nonprofits

When does it make sense to invest in an #email #autoresponder?

Consumerslike getting promotional offers and communications via email from their favorite brands. Furthermore, you can expect approximately $42 in return for every $1 you spend on #email marketing.

So,if you want to make more money using #email with less risk of blowing your marketing budget with nothing to show for it having an email #autoresponder is a great investment.

Businesses (even if you’re brand new) should focus on developing an #email strategy. And to do that, you need an #email #autoresponder.

They help streamline and automate #email sequences that you can plan, write, and schedule in advance to save you time and give you the ability to show up in your audience’s inboxes at the right time.

If you have been cold emailing and not getting any results chances are your emails aren’t reaching the destination, and if you want that to stop you need a trusted provider to get you in the inbox.

From welcome #emails and sales sequences to milestone celebrations, upsells, and abandoned cart reminders, email autoresponders are an excellent idea for businesses of all shapes and sizes. And will increase revenue almost without fail.

The bottom line : if you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an #email #autoresponder. Plus, most providers have a free plan you can get started with as well. So, there’s nothing for you to lose

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#IIDM #Digital #Marketing You may be wondering where to invest the most time and effort and which type of marketing will bring your company the highest returns: digital vs. traditional marketing. Deciding between digital and traditional marketing comes down to what your audience is looking for in your marketing. Your audience could enjoy an even mixture of digital and traditional marketing. To determine whether you should focus on digital or traditional marketing, you should research your audience in depth. Discover their preferences when it comes to marketing channels, then focus your efforts on those channels. Remember to keep your business resources and goals in mind and choose the channels that let you make the most out of your marketing efforts. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Like social media platforms most, #twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others.

Hi i’m cally, from the international institute of digital marketing. Here are 7 tips for running an effective #twitter advertising campaign

1. Clearly define your brand

People scroll through their feeds pretty fast on #twitter, and chances are your target audience is not in your network. To make them stop scrolling in their tracks, make it clear what you do.

This is where branding comes into play. From your images to your ad copy, users should be able to tell in an instant what you do.

2. Use eye-catching images

The brain processes images faster than words, which is why a primary element of your #twitter ads must be your images. Make them eye-catching so that they grab attention. For video ads, make sure you create a custom thumbnail.

3. Write crisp, concise, and compelling copy

Once you’ve stopped users in their tracks using your visuals, engage themwith your copy. Keep it short yet punchy. Most of all, make it compelling enough to move your prospects into clicking on your ad.

4. Use figures and symbols

Figures and symbols help break the monotony of text and make your ad copy stand out. As a result, people will pause to take a closer look at your ad.

5. Include a call to action

Your ad copy must end with a cta.

Never assume that your prospects will know what to do after reading your ad copy or watching your video. Always tell them what to do next.

6. Use hashtags carefully

Hashtags are a great way to boost visibility. However, they can also detract from your campaign. For example, if your objective is to drive traffic to your website, overdoing your hashtags could lead to a prospect clicking on a hashtag instead of your url.

Doing this will lead them to other tweets featuring that hashtag, resulting in you missing out on a website visitor.

7. Keep tabs on the data

Always keep tabs on your data and analytics. Knowing what’s happening under the hood can give you insights into what works and what doesn’t.

For more information, visit www.thedigitalmarketinginstitute.org

#twitteradvertising #tips #tricks

Fortunately, marketers still see traffic from Google and other major search engines. Organic searches accounted for 53% of website traffic in 2019.

To help you manage your SEO efforts this year, here’s 10 QUICK-HIT SEO TIPS and reminders. Use the tactics and insights that best match your goals.

1. PROTECT YOUR GROUND

If you have pages that already rank well, guard them. TRACK THEIR PERFORMANCE, BUT DON’T GET GREEDY AND MANIPULATE THEM TO SQUEEZE OUT MORE RANKINGS.

2. CREATE NEW CONTENT WITH SEO IN MIND

New content – whether it’s one page or an entire topic cluster – gives you a fresh chance to get everything right

3. Devote time to finding out WHETHER GOOGLE CRAWLS YOUR PAGES

Google Search Console indicates whether Google has reached your key pages (and details other technical data).

4. DON’T FREEZE

Too often, marketers crank out pages, “optimize” them, and never return. While you probably can’t do it for every page, make time to optimize essential pages and any pages close to ranking on the first page of Google search results.

5. REMEMBER QUALITY ISN’T A GUARANTEE OF SEO SUCCESS

Google has touted for years the importance of producing quality website content. In turn, marketers have championed quality as the ticket to the high-ranking universe

6. FIND YOUR SWEET SPOT

Be realistic with keyword choices. Does it make sense to go after keyword phrases that are searched 5,000 times a month if your sweet spot shows your existing top 10 keywords typically are searched 50 to 300 times a month?

7. FOCUS ON PAGE LOAD SPEED

I believe page load speed is a nominal ranking factor (many enterprise websites rank well even if they don’t appear as quickly as they should).

8. FAVOR CLEAN, SHORT URLS

URLs likely still make a slight difference with search engine rankings. That’s why you should keep them short. Ensure that the few words you use have the most weight. Don’t dilute a page URL by loading it with 12 words from your headline.

9. OPTIMIZE IMAGES, FILE NAMES, AND ALT TEXT

You can help website pages load quickly with small imagefile sizes. A simple compression tool is ImageOPTIM. BE SURE TO USE KEYWORDS IN THE FILE NAME AND COMPLEMENT THEM WITH ALT TEXT.

10. LEARN FROM INTERNAL SEARCH

It’s easy to glean ideas for keywords and SEO by reviewing what keywords people use when they’re searching within your website. First, make sure you have site search tracking enabled in Google Analytics.

INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi, my name is Fathima Zahra Fazil and I’m from the international institute of digital marketing. I will be talking about the most successful digital marketing campaigns. Digital marketing campaigns are expensive and time-consuming to create, and there's no assurance that they'll pay off. It might be difficult to figure out how to approach, engage with, and convert potential customers - so it's always a good idea to look at successful businesses. Mobile monkey- Facebook Messenger chat box for businesses that do exactly what it says just online. The company was able to minimize client acquisition expenses and expand its reach in the face of growing acquisition costs. They used Messenger drip marketing to retarget these users. This resulted in a 97% reduction in their cost per lead acquisition. Dove's Real Beauty campaign featured blind sketches of women by a forensic artist. The women's sketches of themselves were all far less favorable than when they were described by someone else. Consider the wider picture that your clients are most likely using your product as a means to a larger end. Anheuser-Busch –switched from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic in 2021. The move helped the company win customer respect in a way that millions of dollars in advertising could never have. It was one of the most clever marketing techniques of the year. Single grain -Digital marketing firm creates multi-media, multi-channel content strategy for its clients. The company's omnichannel strategy is a great way to build a strong SEO and brand-building foundation with excellent content marketing. It doesn't have to think of individual themes for each channel. Airbnb has over 150 million members, 7 million listings, and a $35 billion valuation. Find an engaging topic linked to your business to create demand for your product or service. Consider how you may use influencers to help you with your digital marketing approach. Start by gaining a thorough grasp of your target audience's needs, desires, and aches and pains. The various campaign messaging and draw inspiration from these mentioned digital marketing strategies. Don't be disappointed if your first campaign isn't a tremendous hit. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcours

#IIDM puts forth the energy, devotion, and strength to make #Digital #Skills and the principles of #Digital #Marketing available and accessible to anyone and everyone who needs to develop their #marketing skills in the #digital age. We work to achieve this through our four core values.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#Brand #Voice #Marketing

You may be asking why a #Brand #Voice matters? A #Brand #Voice is about being consistent with the #Voice you are creating – positioning yourself as an easily identified and authoritative source for your area of expertise. Similarly, a consistent #Brand #Voice and vocabulary is essential to implementing localized content and intelligent content strategieseffectively.

Hi, i’m cally, from the international institute of digital #Marketing. Here are 5 steps to find your #Brand #Voice.

1. Gather a representative sample of your content

Cast a critical eye on your content. Which of these could have come from any of your competitors? Set those aside. Your goal is to whittle your examples to a small group of pieces unique to your #Brand – examples of the #Brand #Voice you want to embody.

2. Describe your #Brand #Voice in three words

Work with your key content creators and owners of the #Brand identity. Review the selected content as the best examples of the #Brand #Voice you want to embody. Discusscommon themes across all of those pieces. Then, group the examples into three thematic buckets.

3. Create a #Brand #Voice chart

With your #Brand’s #Voice defined, illustrate how it turns up more concretely in your content with a #Brand #Voice chart. It will be an essential reference tool to ensure that your content (text and visuals) is consistently using the same #Voice.

4. Ensure that your writers understand how to put your #Brand #Voice into action

Meet with the team – anyone who creates content or communications – and walk them through the #Voice and tone of the #Brand.

Go through some examples of content that hits the mark. Show in real time how you would revise some existing content that isn’t reflective of the defined #Voice.

5. Revisit and revise the #Brand #Voice chart as the company changes over time

A #Brand #Voice chart is not meant to be a one-time, set-it-and-forget-it tool. As your #Brand messaging evolvesor new competitors come into your market, it’s good to take a look at the chart and refresh it with new examples.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Website #Marketing Master II ™  

How can you use Google, one of the biggest tech companies around, to help you in #marketing? How can you use Twitter, one of the biggest social media platforms around, to help you in #marketing? In this sub-course, you will learn how to use these to your advantage, and how to find new opportunities with them as well.  

https://thedigitalmarketinginstitute.org/  

The Website #Marketing Master II course teaches you how you can use Google, one of the biggest tech companies around, to help you in #marketing-- how can you use Twitter, one of the biggest social media platforms around, to help you in #marketing. In this sub-course, you will learn how to use these to your advantage, and how to find new opportunities with them as well.  

This course covers how to market for different websites in large use across the world. Google, being one of the largest tech companies in the world, is explored on the basis of #market reach, utilizing its different platforms, like Youtube and Google, for opening more and more opportunities for your #brand. The course also covers the massively popular social media platform Twitter, how many different organizations use it to increase the reach of their #brand organically, and how it can also be used to provide direct consumer interaction, communication, and assistance.  

This course was made with existing and new social media #marketers in mind, those who may be experienced with #marketing for social media websites but might have yet to dip into the advanced side of things.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#blog #traffic #links

Struggling to gain traction on your #blog?

Hi, i’m cally, from the international institute of digital marketing. Here are 4 tried and tested tactics to increase your #blog traffic:

1. Write about topics people are searching for

It can be tempting to write about whatever excites you. This could be the latest industry topics, breaking news, or even just a random rant.

But these types of posts have short shelf lives.

The solution? Write about topics that people search for.

For as long as your article ranks in google for relevant search queries, you’ll receive consistent, passive organic search traffic.

2. Make sure you’re matching search intent

Search intent is the why behind a search query.

Why does this matter?

Google aims to provide users with the most relevant results for their queries. If you want to rank high on google, you need to be the most relevant result—and that means creating content that aligns with search intent.

3. Tackle topics with in-depth content

Fun fact: the average

#1 ranking page also ranks in the top 10 for nearly 1,000 other keywords.

This happens because google knows that when people search for variations of the same topic (e.g., “how to lose weight,” “lose weight,” etc.), they’re all looking for the same thing.

As a result, they often rank the same pages for lots of related long-tail queries.

How can you improve your chances of ranking for lots of queries like this?

Create content that covers a topic in as much detail as possible.

4. Build an email list

Why email?

Platforms like facebook deliberately limit your reach (average organic reach on facebook is 1–6%). With email, you can communicate with your fans anytime.

Building a list doesn’t have to be complicated. Simply offer to deliver more of the content people enjoydirect to their inbox.

If you want to be a little more “aggressive”, try offering something useful like a pdf version of the post or a free 7‑day course in exchange for their email.

For more information visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

While content marketing tactics and times change, one thing remains constant – people and their behavior. That’s why psychology triggers are invaluable. They get into the essence of unchanging human behavior. By anchoring your B2B strategy on human psychology, you will attract and convert more members of your audience. Here 5 B2B lead-generation psychology principles to follow. Principle 1: Reciprocity One good turn deserves another. You’ve heard this adage. It stems from a deeply entrenched human inclination to respond to a positive action with another positive action. When someone does something nice for you, you feel obliged to return the favor. • Produce free stellar content: Generously give prospective customers free ungated content with no strings attached. Make sure the content is valuable and entertaining. Principle 2: Scarcity Fear of missing out or FOMO is one of the oldest marketing psychology principles. Nobody wants to miss out. It’s a bitter sinking feeling people avoid at all costs. • Run limited-time offers: Open-ended campaigns don’t compel prospects to act. But when people know the offer isn’t forever, they are more likely to act immediately. • Display a countdown timer: It’s one thing to be told the time an offer ends, but it’s another to see the clock ticking. It can create a physical reaction. Prospects act instinctively to grab the offer. Principle 3: Authority Another psychological trigger you can leverage is authority. Authority is the tendency for people to respect and follow the recommendations of experts or people more knowledgeable than them. • Certifications: On your landing page, display any certifications your brand has earned. • Influencer endorsements: If you’ve worked with industry leaders, ask them to endorse your brand. Showcase their seal of approval on your site or other marketing materials. • Experience: Got vast experience in your field? Don’t let it go to waste. Infuse your veteran credentials into your content. Experience and longevity prove your authority in your space. Prospects are likely to take your word more seriously. Principle 4: Novelty People want to dump the old and drape the new. Everybody loves to keep up with the latest trends in town. • Improve your products: Don’t let product design stagnate. Improve your products. Once you do, make noise about it in your landing pages and email campaigns. • Invent trailblazer lead magnets: If you promote the same lead-gen resources your competitors use, prospects ignore you. To stand out, chart a new trail. Walk where nobody in your space has ever walked. Then package your solution as a lead magnet. Principle 5: Liking • The concept of liking in marketing revolves around people swayed by people they like or who have traits they admire. Here’s how to massage the liking principle into your lead generation campaigns. • Tap into influencer marketing: Partner with influencers who are admired or loved by your target audience. You don’t need to focus on pricey celebs who have millions of followers. • Build a likable brand: Strive to cultivate likability. From your website colors to social media posts, from blog articles to emails, from the handling of negative reviews, appear friendly. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.... INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.... For Course Details: https://thedigitalmarketinginstitute.... #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Advanced #Content #Marketing Master II ™  

When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content. 

https://thedigitalmarketinginstitute.org/

When you’ve got the basics of #content #marketing down, but you need to expand your #skillset by creating content for the #digital world, this course is for you. This covers photoshop and how to utilize it, podcasts and similar long-form #branded information, and more, with the end goal of making your #brand recognizable through consistent, identifiable #content.

With this course, you’ll learn the depths of #marketing using podcasts and similar forms of audio #content, begin in photoshop, using image manipulation in your #marketing to enable eye-catching page #advertisements, and make full-form videos, whether instructional or entertainment and more. You’ll learn the ins and outs of the properties and quirks of hosting the video on different websites, how you can provide pockets of learning through podcasting, and how to create beautiful and engaging visual #content through photoshop.

This course was developed with #marketing and #marketing executives who want to learn the highest level of #Digital #Marketing in mind, and any high-level #marketers in charge of handling critical #brands.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Here's The Patience Of The Negotiation: A Marketing Client's Care - Manuscript Prelude Here's The Patience Of The Negotiation: A Marketing Client's Care, To Buttress A Client, Is A Set Of Go “To’s”, On How One Can, Better Upscale Their Clientele Base To A Much Higher Trust & Good Work Relations With Their Clients, Customers & Partners, etc. The Nitty-Gritty Of It All, There Are 4 Methodologies, In Which One Can Exercise In Better, Growing Their Clientele Base. Meets & Greets, The Greater 3C’s, Tokens Of Care & The 3 Alms. That When All Combined You Get To Fully Grasp Who Your Client Is Outside Of Work In-Person Through Meet & Greets, & Grow The Talking Stage With Them Through, The Greater 3C’s Which Is Consistent, Constant - Conversations And The Tokens Of Care Which You Bless Them With Plush Souvenirs Just As Appreciation & The 3 Alms, Being Community Drives In Which You Invite Them To Part Take In, Further Letting Them Know, Just How Much Their Inputs Is Needed In All. In Conclusion, All These Sets Will See Your Clients Recommend Other Clients To You & More Partners Will Want To Work With Your Digital Marketing Firm, Due to the Cause Of How Your Work Relations With Your Current Clients Is.

Hi my name is Joy Okundia from the International Institute of Digital Marketing" Given the several meanings of Artificial Intelligence―it includes the study, plan, and building of an intelligent specialist that can accomplish objectives that create computer programs to finish tasks that require human knowledge. That is to handle issues, recognize languages, and rational thinking for dynamics. Above all, Artificial intelligence is rapidly developing, wherein people can utilize it in numerous ways, in terms of personal assistants through many gadgets to self-driving vehicles. Also, artificial intelligence can be used in surveillance cameras, banking, smartphones – Apple’s Siri, Amazo n’s Alexa the technological progress from various cognitive domains has pushed computer-based intelligence forward even in the marketing and digital marketing industry, where AI can deal with information quickly and precisely. Further, managers exploit this possible option to better have full command of the market, trend research, and modify the client experience. Marketers are currently utilizing artificial intelligence when doing various complex tasks like digital marketing, search engine optimization, checking social media activities For more information visit our website www.thedigitalmarketinginstitute.org"" #ArtificialIntelligence #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

A #scrum master is someone who implements a #project to meet the expectations of the #client. He is a #team #leader who motivates and supports his team members to ensure the successful completion of the project.  Companies that use #scrum include #Google, #Apple, #Facebook, and many others. 

The first skill that every #scrum master must have is to be #goal-oriented. He or she will do his best to keep his team members from being distracted from unwanted #meetings and help his team members to focus on the goals set.

The second skill is to be a #mentor. The #ScrumMaster will be a mentor to his team members, encouraging collaboration during planning sessions, observing the work of team members on a daily basis, and sharing experiences to guide them

The third skill is to engage in continuous #improvement. The #ScrumMaster will #streamline processes through automation and introduce best practices so that the #project can be completed ahead of time.

The fourth skill is to have good #interpersonalskills. The #ScrumMaster must have good #communication and listening skills for liaison with the team and customers.

The fifth skill is to be #agile. The *ScrumMaster must be flexible to accommodate changes when faced with problems. 

In conclusion, the most successful #ScrumMaster is someone who does well in facilitating daily #Scrum, possesses conflict resolution skills, is friendly and communicative, an expert in estimation and planning, is a good coach in #Agile practices, helps the team to clarify goals and actions, process-driven and above all, a servant first, who serves his team members before considering about himself.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi. My name is Daniel Lutrin from the International Institute of Digital Marketing. In today’s audio podcast, I would like to discuss why social media marketing is effective. The reason for its effectiveness is because social media marketing connects and resonates with the current generation and this makes it easier to attract internet users, and if you are able to attract an internet user, there is a high guarantee that the user will become a customer. For example, a business uses memes as part of its social media marketing strategy, which today’s generation will immediately resonate with and become attracted to the business, eventually becoming a customer. Social media marketing is also effective because it allows the target audience to engage, further strengthening the relationship between the business and its target audience. By building a strong relationship with the target audience thanks to social media marketing, shall give the benefit of increasing brand awareness because the target audience will spread the word throughout other social media platforms. Social media marketing enables the business to easily understand the target audience's current needs or wants and adapt quickly to new needs or wants, which prevents the business from losing its target audience and helps maintain the consumer base momentum. In conclusion, social media marketing is a mighty marketing tool, because of its wide spectrum of appeal, to all target audiences at any given time, and can be incredibly effective, as long as one has the capability to connect and resonate with the target audience. I thank you for listening to this audio podcast. For more information visit our website www.thedigitalmarketinginstitute.org™ #Socialmedia #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

It may come as no surprise that the #market has become increasingly #digital as technology continues to develop. The benefits of #digital #marketing are becoming increasingly prevalent every day. More and more customers are looking and purchasing goods online. 

And how are you going to meet these consumers? Here is the answer: #Digital #Marketing.

The key benefit of #Digital #Marketing is that the target demographic can be targeted in a cost-effective and observable manner. 

https://thedigitalmarketinginstitute....

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi, I am Ayana. I am an intern with the International Institute of Digital Marketing as a Brand Marketing Analyst. And today I am talking about How to market your business on Instagram & Five marketing strategies that actually make a difference. Instagram boasts over 1.2 billion monthly users. The platform itself is changing dramatically offering smart digital marketers new ways to position their products and services. Here are five ways your organization can step up your content marketing strategy on Instagram. 1.Ramp up your Content production Posting a picture randomly on your Instagram page isn’t going to make the cut. The flow of content should be steady, non-repetitive, and attention-grabbing. This takes us to the importance of 2. Cross Promoting your content Promoting your content only on Instagram is not enough, promoting on other platforms like Twitter and Facebook will help you bring more potential customers/clients and maximize your reach. 3. Customer-generated content is really crucial as it brings human emotion and story to the product. Creating a greater relationship with your audience. 4 Branded hashtags have the same effect as slogans in marketing on traditional media. This will also encourage sharing and customers organically promoting the business. And lastly 5. Tagging and shoutouts Tagging location and people really helps to associate a product with a particular location and demographic. It will also help to gain potential shout-outs from people who were tagged in these posts. And there are plenty of ways to promote your business on Instagram. And, hey, that is a good thing. Because our main focus while advertising on Instagram is to stand apart from the crowd and to be unique. Following these tips will definitely put you on the right track to marketing on Instagram. Make sure that you evolve with the platform and identify the best tactics for you when it comes to marketing on Instagram. So All the best! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

What is essential for your business? Do you manage #SEO or use #paidads? 

#SEO stands for Search Engine Optimization, a #digital #marketing technique that focuses on the website's inclusion in search results on search engines such as Google. When you understand how #SEO works, you can use a variety of #strategies to improve your ranking in search results. 

https://ads.google.com/

At the same time, #PaidAds are another option to #advertise your #business. #PaidAds are some type of #advertising you have to pay for. For #paidads, #advertisers pay the owner of the #advertising space in return for the use of that space. This could be platforms like Facebook, Youtube, LinkedIn, and many more.

https://thedigitalmarketinginstitute....

https://www.facebook.com/business

https://business.linkedin.com/

Connect with Paul Gurrapu on LinkedIn:

https://www.linkedin.com/in/paulgurrapu/

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi, my name is Lebogang from the International Institute of Digital Marketing. If you are probably wondering if it is necessary to establish a blog for your company, I am here to inform you that yes, you do need one. A blog serves as a method of communicating with existing and potential customers - with the aim of informing and receiving feedback from them. It allows you to share different forms of text, photographs, videos, and other visuals. Moreover, it can also be used as a marketing strategy by your business to attract new customers/clients. Some of the benefits of having a blog as a company includes: 1. It attracts new customers - through the use of key search words, potential customers when searching for content or a topic you share are bound to find your blog as one of the search results. 2. Increases credibility as an expert in your industry - the more content you share and people engage with it, the more credible your advice becomes in the industry. 3. Re-purposes blog content for social media - the content you share on your blog is likely to be reposted or shared by readers on the different social media platforms. 4. Drives traffic to your website - which can be converted to leads - by creating a call to action on your blog you prompt the reader to go to your website and find out more about your company. Companies such as Coca-Cola, Disney, Walmart, and Starbucks are good examples of successful blog websites - these companies have been able to create engagement with their customers and develop relationships with them. Blogging as a marketing channel has many proven benefits, so go ahead and take a leap and start blogging. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

When it comes to #content #marketing, you'll be spending a lot of time making high-quality #content. So, you want to make sure that your efforts are in the right place. Here are three tips for #content #marketing.

Tip 1: Longer doesn't always mean better. One of the very common misconceptions about making #content is that longer just equals better. That’s not quite the case. Especially today, when pretty much everyone is overloaded with information, they don’t want a long youtube video to watch or a long blog post to read. Smaller bite-sized nuggets of information are far better.

Tip 2: Don't be afraid to experiment. When it comes to #content #marketing, one of the best things that can be done for #content #marketing is making your #content fresh and new. When people see #content, it’s mostly a sea of samey posts and words, things they’ve seen everywhere else. If you make something really new and original, that’s going to leave an impact. They might even spread it to people they know.

Tip 3: Know your audience. For example, while #E-Mail #marketing is still very important, and useful, sometimes, with younger people, that may not work out so well. Youtube may be a better fit. Know your audience and tailor your #content to them.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#Seo #Internallinks #Pagerank

What are #Internallinks?

They’re links from one page on the same domain to another.

Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines.

Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website.

How to set up the ideal internal link structure

Think of your website as a pyramid with the most important content at the top and the least important content at the bottom.

Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages—about us, services, products, blog, etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc.

But you shouldn’t link all pages on one level of the hierarchy to all pages on another.

You need to keep relevance in mind.

The art of siloing

Siloing is the grouping together of topically-related web pages via #Internallinks.

For example, imagine that we have a website about countries and cities with these pages:

You can tell that each page falls into one of two distinct groups:

Pages about countries

Pages about the cities in those countries

Three benefits of this are:

Users will have an easier time navigating their way around your site.

Crawlers will have an easier time understanding your site structure.

More “authority” is transferred to your most important pages (because subpages link back to hub pages and vice-versa).

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#SocialMedia can be scary. It seems every other day there's another #company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that #SocialMedia offers can be a too great detriment to your #marketing #campaign. There's no need to fret-- it's easier than you may think.

First, #develop a #vettingprocess. When #posts are #created, make sure they are checked twice by another party to ensure they're both #quality and #appropriate for your #brand. Make sure, however, that this #vettingprocess does not impede #fast and #efficient #marketing, as this can damage #ROI.

Second, don't be afraid to set yourself #apart, but stay #professional. Standing out among many other #brands is #helpful and #powerful in #marketing, especially in the current day. It is #important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it #safe, but remember to #takerisks.

These two rules, while simple, are the #essentials for staying safe- and #growing- on #SocialMedia. Getting second opinions by a #diverse range of thoughts is always #helpful, and can save-- and #bolster-- your #marketing #campaign.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

I am waking up every morning to build a bright future, am I not on the #frontline?

Leaving classes and going back home was not what many people anticipated when they first heard about the #covid-19 #pandemic but ever since then many in the #education sector were left stranded with no option but to stay home with the hope that things will change. Since this advent has dragged, many have left the sector in search of #survival and many people lost their jobs which led to their children being kicked out of #institutions while others can barely afford to further their #studies because of the current state of the economy.

Before #Covid-19 it was a choice to have your child enrolled in a #homeschooling programme, but now it is a choice that many parents have taken to keep their children safe and free from #covid-19 as well as to curb the spread of the #virus.

The #education sector has set up #strategies to continue the #academic year as well as to adhere to the precautions to save lives as well as offering skills to the youth, but these strategies have delayed the production of skills as students have limited days to go to class, some attending two times a week and the others attending three times a week, vice-versa.

Read more: https://blog.thedigitalmarketinginsti...

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Hi My name is Meenakshi from the international institute of digital marketing Today I am going to talk about offering a personalized shopping experience in lock-downs both online and in-store Leisurely moving across the stores, strolling down the aisles, and discovering new items that you didn’t know existed is what a normal customer’s expectation of a shopping experience is. Picture this scene. A customer walks in and logs into their account online using face recognition. As they walk around, they can scan their phone on products and signage which in turn gives more information about the product on screen. In today’s post-covid world, there is an increased focus on hygiene and with social distancing measures in place, the shopping experience runs the risk of alienating customers. Therefore, there is an even more increased need to connect with customers on an emotional level to pump in the joy and excitement of shopping. Technology can aid retailers to enable in-store customer journeys a seamless experience. Biometrics is popular to maintain a balance between security and convenience in registration and payment processes. Face recognition trials have proved to be an efficient way to authenticate payments. Automation of the check-out process, monitoring customer movements for their preferences is now a reality using the Internet of Things(IoT). For a seamless shopping experience online, providing personalized search results, optimizing search results pages are ways online retailers can retain customers. Live chat and maintaining social media pages are popular options to provide instant answers for any questions that the customers have which is no different than a salesperson helping customers in-store. Retailers have to keep an eye on the latest e-commerce technologies to bring about the reality of creating convenient, magical, and engaging experiences to delight, serve and support customers. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#IIDM ##Digital #Marketing Hello everyone, My name is Tushar and I am an intern at the International Institute of Digital Marketing a.k.a IIDM. In today’s ever-changing world, we have to be digitally strong and vigilant so that we can keep up with the current trends going on in the market. To fulfill this requirement, many people opt for different strategies which sometimes affect us with regards to our career choices. Similar is the field of digital marketing which has gained a lot of popularity in recent years. It has been with us for a long time but we have never harnessed its usage until now. Today, when everyone is following the path of entrepreneurship, its importance and popularity have become much more prevalent. So, it is the need of the hour to learn the desired skills of this field so that you are not left behind. For that reason, IIDM has created multiple globally recognized digital marketing certifications for every individual across the globe so that everyone can learn these skills from the comfort of their home. With its motto of digital skills for all, IIDM aims to provide qualitative knowledge in the field of digital marketing with a fresh perspective and a transformed mindset. Although IIDM has various courses to offer, today, we will talk about our most popular course, the “Licensed Digital Marketing Master ''. Now you might wonder, the market is filled with these courses, what is special about our course? First of all, its duration is only 3 months i.e., within three months, you can become a certified digital marketing individual who would be able to understand its audience and then produce the right amount of content for its trusted users. Secondly, you will get extensive live training in content marketing, social media marketing, Search Engine Optimization, Google Analytics, and many more. Thirdly, you will get 1 on 1 feedback sessions from our globally accredited trainers who have years of experience in this field. Finally, you could also get career mentorship from our trainers after the successful completion of this course. Now you might be wondering, is it really for everyone? The answer is yes. Anyone from any background can enroll in this course and can get career advancement in the digital marketing field. Whether you are looking for an online business or creating the right content for your users or, uplifting your freelancer profile in the digital world, this course would answer all these as well as many more questions of these kinds. If you want more information about our course, you can visit our website www.thedigitalmarketinginstitute.org. Thank you for your valuable time and patience. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingage

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ 

INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ 

For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

:#contentmarketing #socialmedia #digitalmarketing

As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times.

Of course, not all ideas worthy of becoming content find us. Most of the time we must find them.

Hi, i’m cally, from the international institute of #digitalmarketing. Here are five sources that can inspire ideas during any given year.

Industry goings-on

Broadening the perspective of your content with industry context can lend your experts’ words more credibility and expand the audience for your content. Thus, industry sources are a surefire place to find and expand content ideas:

➢ Start with the truth your colleagues are witnessing.

➢ Look at something the industry says is happening.

Data

Not every organization produces researchlike the federal reserve, but you can dig up data-based ideas using these three options:

➢ Conduct a survey and report its findings in  , articles, etc.

➢ Use others’ data to drum up ideas and round out those ideas with what your experts are seeing.

➢ Use informal numbers to reveal early trends.

Events

Sometimes content ideas schedule themselves. If your organization takes tours or hosts events, cover them.

You can treat more routine meetings and business processes as events too. Develop content around your experts demonstrating a process or detailing the steps to the foolproof audit, toddler haircut – you name it.

Associates

Interviews with experts can both bestow content ideas and be content because interviews can be published as q&as, traditional articles, videos, etc.

Conversations with clients can uncover how they’re solving problems – maybe with your product or service. Your audiences may find the choices your customers make enlightening.

Seasonal and cyclical events

You want to produce content reflective of today’s realities that makes people nod their heads while reading it and find it immediately useful.

The good news is seasonal ideas can be made relevant and timely year in and year out. Some of my favorites:

➢ Year in review: as a year ends, what can you say about what’s happened within your industry or company? What’s changed? What’s stayed the same?

➢ Predictions for the new year: what is likely to happen this year for your customer base, inside your industry, etc., and why does it matter? How can people prepare to meet coming challenges and take advantage of coming opportunities?

➢ State of your industry or core business: pick a time of year – perhaps just before a peak business time – that makes sense for publishing.

For more information visit, www.thedigitalmarketinginstitute.org

# Digitalmarketing #Contentmarketing ##seo

The beauty of this industry is that you don’t need to be certified to work as a digital marketer. But you’ll need to acquire both#digitalmarketing skills and practical experience.

Hi, i’m cally from the international institute of#digitalmarketing. Let’s look at how to grow your knowledge as a digital marketer.

1. Create your own website

By building your own website, you’re creating a lab where you can test and learn different marketing strategies. Not only that, what else can demonstrate your skills better than showing that you’ve actually grown something from scratch?

2. Choose one#digitalmarketing channel to focus on

Since you’re running your website alone, it would be impossible in terms of time, effort and resources to execute on everymarketing channel. Instead, we recommend focusing on just one area of#digitalmarketing.

But which channel should you choose? Three popular channels include:

Online advertising

Social media marketing

Search engine optimization (#seo)

3. Learn more about your chosen#digitalmarketing channel

To do this, search for “[your chosen area] beginner’s guide” on google.

Look for a guide that’s detailed, explains things well, and was updated recently. The last part is particularly important because#digitalmarketing is a fast-paced industry.

4. Execute on what you’re learning

Don’t just consume content. All that leads to is analysis paralysis—overthinking and yet not doing anything. When you’ve learned something, you have to get down, dirty and execute. That’s why you created your own website.

5. Familiarize yourself with free#digitalmarketing tools

Since you’re just starting out, it’ll be tough to pay for premium marketing tools.

Don’t worry though—there are plenty of free ones around. Here are some you should get acquainted with:

google analytics.

google search console (gsc).

ahrefs webmaster tools (awt).

convertkit.

buffer.

6. Apply for a job in marketing

With your newfound skills, it’s time to hit the job boards.

What you’re looking for is an internship or entry-level position. This could be a role at a#digitalmarketing agency or an in-house position. After some time you can convert the opportunity into a full-time role.

For more information, visit www.iidm.world

#IIDM #Digital #Marketing The Digital Era - Why It's A Great Idea For Upcoming Business Owners To Invest In Their Online Presence * So let's just start by defining some phrases. What exactly is an online presence? It simply means being available online/ the internet, so be it having a website or having a social media page. * And what do we mean by The Digital Era "the time period in which personal computers and other subsequent technologies were introduced, to provide users the ability to easily and rapidly transfer information" * We live in the digital age, so the internet plays a huge role in our life. It said that consumers are always scrolling and browsing through the content, shopping, and learning. Businesses that don't have an online presence are really in danger. If they are not present on the internet, they are losing a lot - viewers, clients, and importantly, money. * So how can entrepreneurs achieve their online presence? * It's a great idea to have some kind of background and knowledge when managing your brand or business. * Platforms like Canva and automation tools can help a lot when it comes to creating and scheduling posts. * Learn how to do/write blogs and know-how and when to post when it comes to social media. * That's where companies like the International Institute of Digital Marketing come into play. To conclude: Being a large business owner or small business owner, it doesn't matter - an online presence is important and it's a great idea to invest your energy and time in it, because almost everything and everyone is digital-based. That comes with informing yourself about it first because by doing that, you are then saving your time, energy, and importantly money by not depending on other people too much, who will probably charge you an arm and a leg. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#seo #backlinks #onpage #seo

Looking to become an #seo expert but have no clue where to begin?

With demand for #seo professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at #seo.

But with no colleges offering degrees in #seo, it’s up to you to carve your own path in the industry.

Hi i’m cally, from the international institute of digital marketing. Let’s look at how to kickstart your journey to becoming an #seo expert in 3 simple steps.

1. Learn how search engines work

Google’s index contains trillions of web pages, which is built primarily from crawling the web.

When you type a query into google, it pulls all matching pages.

Because there are often millions of relevant results, google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some. So take the time to learn moreabout the search engine you are targeting.

2. Understand the three key ranking factors

Lots of people get bogged down optimizing for ranking factors that aren’t all that important. So before you start obsessing over pagespeed or title tags, make sure you’re on top of the three big ones.

Relevance

This is how well your page matches the query.

Authority

This largely boils down to #backlinks. Google sees links as votes of confidence. The more high-quality #backlinks you have, the higher you’re likely to rank.

Utility

Google aims to show the best result in pole position. That means it isn’t enough just to match search intent. So the best course of action is to review the current top-ranking pages and see what’s good about them, and where they fall short.

3. Master the four main buckets of #seo

Think of #seo as a puzzle with multiple pieces. Understanding how they fit together is essential knowledge for any industry professional.

The four pieces are:

Keyword research;

On-page #seo;

Link building;

Technical #seo

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Technical #seo is the most important part of #seountil it isn’t. Pages need to be crawlable and indexableto even have a chance at ranking, but many other activities will have minimal impact compared to content and links.

Hi, i’m cally, from the international institute of digital marketing. Here is a beginner’s guide to technical #seo.

What is technical #seo?

Technical #seo is the process of optimizing your websiteto help search engines like google find, crawl, understand, and index your pages. The goal is to be found and improve rankings.

Understanding crawling

How can you make sure search engines can efficiently crawl your content?

Crawlers grab content from pages and use the links on those pages to find more pages. This let’s them find content on the web.

How to see crawl activity

For google specifically, the easiest way to see what they’re crawling is with the google search console crawl stats report which gives you more information about how they’re crawling your website.

If you want to see all crawl activity on your website, then you will need to access your server logs and possibly use a tool to better analyze the data. This can get fairly advanced, but if your hosting has a control panel like cpanel, you should have access to raw logs and some aggregators like awstats and webalizer.

These tools help you improve the technical aspects of your website.

Google search console

Google’s mobile-friendly test

Chrome devtools

Ahrefs toolbar

Pagespeed insights

For more information, visit www.thedigitalmerketinginstitute.org

#seo #internallinks #seotools

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

There are countless ways to get eyes on your #content. However, #facebookis one of the most powerful.

Best thing? Promoting your #contenton #facebook doesn’t have to break the bank. You can start from as little as $1 per day.

Hi i’m cally, from the international institute of digital marketing. Let’s look at how to use #facebook ads to distribute your #content

1. Create relevant #content

You need to create #content that’s valuable to the people you’re targeting. Ask yourself,

Who is this #content for?

Why would they spend time consuming it?

Would someone who doesn’t

Know our brand share this?

To accomplish this, your #content should do one or both of these things:

➢ Answer a common question your prospects ask

➢ Solve a problem or pain point your customer has

It also needs to be done in a way that’s engaging. A feed’s intent is to inform and/or entertain. #facebook wants its users to have a great experience so they stay longer.

2. Analyze results

As you create #content regularly, you can start to see what works and what doesn’t. Whether it’s video, written, or live #content, you can see what brings a better reaction from the audience.

#facebook provides an incredible amount of datawhenever you post #content – reach, engagement, and engagement rate – and you can break it down by type of post. With video posts, you can access even more data, including the important average watch time.

3. Promote best-performing #content

Use the data to inform your paid #facebook #content promotion. You should advertise or boost your #content to new audiences who aren’t fans or regular consumers of your #facebook #content.

You want to use #facebook ads to amplify #contentthat’s already working. If something does well organically, it’ll likely perform well with paid too. Focus on promoting evergreen #content– the longer the #content’s shelf life, the longer you can boost the post.

4. Retarget those who consume your #content

Getting people to consume and engage with your #content is important, but it’s only the start. If people are consuming your #content but aren’t becoming customers, what’s the point? That’s what really matters to your bottom line.

How do you take people who have consumed your #content and turn them into loyal customers?

Retarget them. If someone reads one of your articles or watches a video on #facebook, you’re able to serve a follow-up ad for additional #content. You can make the ad super relevant because you know the viewer already consumed your #content.

For more information, visit www.thedigitalmarketinginstitute.org

#digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitut

Hi, my name is Keren Fisher, from the International Institute of Digital Marketing. Today I’ll be sharing with you how you can use feedback to your advantage and improve customer experience in your business. Customer experience is built from the interactions and (personal) experiences that the consumer has throughout their journey. These are more than mere monetary transactions in products or services but serve as critical touchpoints in the relationship between the consumer and business. Now, any healthy relationship requires constant communication- this should be no different from a business perspective. After all, your customers are your lifeline, and keeping them satisfied is essential. What they say matters, especially when those voicing their opinions are unhappy customers. According to Bill Gates: “Your most unhappy customers are your greatest source of learning”. This is why feedback is so important. Your customer is plainly telling you where and why you are not excelling. Businesses should be using feedback as a tool for growth instead of allowing it to sink their reputation. Even if your company seems to be doing well by its own standards, take it a step further and ensure your clients think the same. This can be done by implementing the following forms of feedback: · surveys via social platforms · emails · live chats · customer experience metrics · polls via Instagram Go the extra mile for your customers and they will take your business ten further. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Hi my name is Chawezi from the International Institute of Digital Marketing" In this video, I will be talking ABOUT why you should pay more attention to digital marketing for your businesses. And in turn, reap the benefits from it. With the ever-growing dependence on technology and the rise of the fourth industrial revolution, more people are getting access to the internet and spending more time online. This has even been made easier with the USE AND reliance oF MOBILE TECHNOLOGIES nowadays People are spending, an average of eight and a half hours a day on digital platforms. Having an online presence would hence be beneficial for any business as it would have access to a bigger audience WITH MORE TOOLS AT THEIR DISPOSAL TO REACH VARIOUS CROWDS This not only eases the transactions and communication between the company and customer but also brings about convenience to both parties. However, we as people are also witnessing overwhelming access to information and our attention spans are lessening. We are CONSTANTLY bombarded by a plethora of content on the daily from all places on the internet. THus To ensure that your BUSINESS marketing attempts are not a drop of water in the ocean, you must MAKE SURE that your information is reaching the right audience. This is where digital marketing comes in Building on traditional marketing, digital marketing has adapted to the changing times with the use of technology. Digital marketing put simply, is a way to leverage different online tools to promote your business or brand. It is a very flexible means of marketing, as long as people are reliant on technology. Currently, different methods such as social media marketing, viral marketing, influencer marketing, AI, and IOT are already revolutionizing how companies interact with people. The future of marketing is data-driven, the more data people have the easier it will be to understand the consumer. "For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#branding #seo #socialmedia

#branding is hard. In order to set up a successful #branding strategy, you should first have a clear vision in mind of what your brand is about: what is your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience look like?

Hi, i’m cally, from the international institute of digital marketing. Let’s look at 5 practical tips to improve your #branding.

Tip 1: stay consistent

The most important thing when it comes to #branding is to stay consistent. Develop a certain style and stick with it! Design a logo, and stick with it! Phrase your mission and stick with it! If you are consistent in the way you present your brand to your audience, people will eventually start to remember and recognize your brand.

Tip 2: phrase a tagline and make it visible

Your tagline phrases the most important message about your brand or your product in a single sentence. Make sure it stands out on your website. You can, for instance, place a tagline below your brand name.

Try to make your taglines clear and appealing, and have a clear picture of your audience as you’re deciding on your tagline. Use a few words to clearly describe what your site’s all about.

Tip 3: use images

Images are a very important aspect of your #branding strategy. You can use pictures and illustrations on your website, in your newsletter, on facebook or in advertisements. Of course, you should make sure your images fit your brand. If you sell ballet shoes, you should probably not use pictures of wild animals in the jungle. You’ll want to use pictures that express elegance and grace.

Tip 4: use your brand name

Make sure your brand name will become familiar to your audience. That means you should use that brand name! Make sure to use your brand name in your newsletter and in your posts. People should hear and read your brand name regularly!

Tip 5: use your logo

Your logo is of great importance to your #branding strategy. #branding is more than designing an awesome logo, though. Ideally, your logo should stand out. It should be something people recognize without any context.

Once you have a great logo, make sure to use it! Present it to your audience: on your website, in your newsletter, on facebook: everywhere!

Conclusion

If you develop a successful #branding strategy, people will remember and recognize your brand. In the long run, your logo or brand name will be something that immediately evokes positive emotions. As people get more familiar with your brand, your #seo will get easier as well. Therefore, combining your #seo strategy with an awesome #branding strategyis the way to go!

For more information, visit www.thedigitalmarketinginstitute.org

#digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

End of Google third-party cookies in 2022, what does that mean to every Digital Marketer? No more targeted ads or re-targeting, there could be so much change in this space, also this could really impact the revenue of the Adtech companies. So what next? Here I am Manju Mani, interning with IIDM as a Brand Marketing Analyst shall provide you with 5 alternatives that every Digital Marketer must know 1. Aggregated targeting: Digital Marketers will no longer have a choice to provide ads with precision targeting to an individual rather it will be aggregated, meaning it can be an ad targeting a group of people. 2. Invest in Consumer Trust: It’s very natural for customers to buy products/ services from the brands they trust. There is definitely a future for brands that invest in Consumer Trust. 3. Focus on first-party data: A lot of publishers generate revenue by partnering with third-party data providers. Demand-side platforms should come up with strategies to change this and focus more on the data obtained from first-party and then target customers using media buying platforms. 4. Privacy Sandbox: Google has announced Privacy Sandbox as an alternative to third-party cookies. It is said that instead of cookies, anonymized signals received from the user’s browsing habits can be used by the ad companies to gain profits, however, it is not yet clear how this can be used for targeting customers while maintaining privacy. 5. Get innovative: Marketing is a field of innovation, marketers have always come up with new and clever strategies to promote their ads. Other types of marketing can be revitalized for example Contextual Marketing. If you want to learn more about how to survive such unprecedented events and be at the top of your game check our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

#business #rankings #visibility

Google My #business is a free tool that allows #business owners to create, manage and optimizetheir Google #business Profile. It exists to help #businesses attract new customers from search and maps.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to optimize your #business Profile through Google My #business

1. Get more reviews

Reviews are getting more important for local map-pack #rankings. And Google themselves state that “high-quality, positive reviews from your customers can improve your #business #visibility and increase the likelihood that a shopper will visit your location.”

But how do you actually get reviews?

Ask customers. If you interact face to face with customers and feel that they had a positive experience, ask them to leave a review.

Create and share a review link. Many customers don’t know how to leave Google reviews. Google knows this, which is why they give all #businesses the option to create a shareable review link. Find it in Google My #business > Home > Get more reviews.

Create “leave a review” cards. Have physical cards printed that thank customers for their #business and prompt them to leave a review. Include your shortened review link or a QR code to make things easy.

Include your review link in your email signature. If you communicate with customers by email, this is a great passive way to earn more reviews.

2. Answer questions

Many #businesses don’t keep on top of Google My #business questions, leaving it up to others to provide answers. That’s rarely ideal and often results in customers seeing misleading or inaccurate information about your #business.

Take a proactive approach with questions and answers, and there are two ways to do that:

Turn on questions and answers notifications. Get alerts whenever someone asks a question about your #business, then answer immediately.

Provide answers to FAQs upfront. Most websites have an FAQ page with answers to common questions. You can ask and provide answers to these questions yourself on your Google listing.

3. Post updates

Posts let you share updates, offers, and events related to your #business. Think of them as status updates. They show up in a carouselnear the bottom of your Google #business panel. Google also occasionally showcases relevant posts in ‘map pack’ results, which in turn will improve your SEO.

4. Set up messages

Enabling messaging adds a button to your Google #business listing so searchers can message you directly.

To enable this feature, download the Google My #business app for iOS or Android. From there, log in to your Google account, go to the Customers tab, then the Messages tab, then hit the option to turn on messaging.

For more information, visit www.iidm.world

#socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing

Licensed #Digital #Marketing Professional ™  

When you need to know the ins and outs of some of the biggest #digital platforms out there, this is the course for you. The Licensed #Digital #Marketing Professional course teaches you the format, culture, functions, and more websites and platforms like Google, Facebook, Linked In, and more.

You’ll learn the ins-and-outs of #marketing on the biggest websites out there, how to appeal to users of the specific websites, and the individual value of each, how to stand out among the many #brands in ways specific to each website, how to use different websites’ #advertising tools, and learn the culture of the different websites.  

This course is primarily for #marketers and #marketing executives who want to know the ins-and-outs of #marketing on specific websites, those who wish to know the culture, layouts, and relevant information of the highest-traffic websites out there, and #marketers who have yet to collect data on specific websites with high potential for #marketing.

This course is broken up into three different sub-courses, WEBSITE #MARKETING MASTER one, two, and three. These allow you to choose exactly what you need to learn to achieve your goals or give you the option for a complete, comprehensive experience if you choose the full course.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#Digital #Marketing #Influencer Hi, my name is Ayanda Nkosi from the international institute of digital marketing. In this podcast, we will be exploring the world of digital marketing and how influencer marketing plays its role in it. We will be looking at some of digital marketing’s strategies however we will only be focusing on influencer marketing. We will also look at ways in which influencer marketing will aid your brand. We will then put influencers into 3 main categories in accordance with the size of their audience. I will also be sharing two of the best influencers and ( I am not even exaggerating, at least that is my opinion) within digital marketing namely Pam Moore with her accomplishments as well as her details on where you can find her, and Neil Patel with his accomplishments as well as his details on where you can find him. Last but not least,I think brands should definitely invest in influencers as their digital and creative content will be used to attract target audiences in the best ways possible. For more information please visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Hello everyone, today we are going to talk about in-game advertising, which is also known as IGA. IGA simply means advertising in video games where you can put both visual and audio ads in a virtual environment. And the main reasons to invest in IGA are, first It offers interactivity, which makes players become more engaging with the ads while playing their favorite games. Second, IGA is a growing media with a lot of opportunities for small to medium businesses to capitalize on. And finally, the market offers very specific target markets, which are younger generations like generation z and millennials. There are roughly 3 types of in-game advertising. Ad banners are basically the same as the traditional ones but in a virtual environment and with a 30 times higher click-through rate according to the study. Video in-game advertising is video ads that play before the game starts or the ads that offer players in-game rewards by watching them for around 15 to 30 seconds. Dynamic in-game advertising is a new technology that allows brands to select specific regions and change their ad contents in real-time based on the current trends, so the ads are not outdated over time. Finally, I want to talk about the keys to success with IGA. Just like any other marketing campaign, the most important thing is to understand your target audience by doing a lot of market research beforehand. Then you need to choose the right platform including mobile games, console games, and PC games to advertise your brand and products. Then select the best types of ads based on the platform you have chosen. And finally, you need to make the ads interesting and non-intrusive for players to enjoy both the game itself and the ads in order to maximize your brand preference from the target market. And that’s everything from this podcast, hope you guys have a good day. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp digital marketing#digital marketing agency #digital marketing salary #what is a digital marketing#digital marketing companies #digital marketing jobs #digital marketing certificate#digital marketing company #digital marketing course #digital marketing services#digital marketing strategy #marketing digital #digital marketing consultant #digital marketing agency near me #google digital marketing certification#digital marketing manager #digital marketing internship #digital marketing institute

At one point or another, you’ve probably asked yourself if #twitter is actually helpful for growing your business or if it’s a total waste of time.

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how you can harness the social power of #twitter to gain followers, fans, and customers.

Set #twitter Goals

Posting without a plan doesn’t work. You need to set goals and milestones you want to achieve so you can customize your posts accordingly.

65% of businesses say generating leads is their biggest challenge when it comes to marketing. Why not try using #twitter to overcome this difficulty?

Gain Exposure with #twitter Chats

Your main question when it comes to #twitter is probably, “How can I get more followers?”

But the thing you really should be focusing on is how to get more active #twitter followers. The numbers don’t mean anything if your followers aren’t engaging with you.

The answer to gaining active followers is #twitter chats.

That’s how you can grow your following and gain the attention of users who have more popularity than you.

Create a Tweeting Strategy and Schedule

You’ve got to have a posting schedule for your #twitter account so you know what you’re going to tweet and when you are going to Tweet.

Keep your #twitter post schedule in mind when you’re adding to your editorial content calendar.

Use #twitterads

There are three different types of ##twitterads:

● Promoted Ads

● Follower Ads

● Trend Takeovers

You can choose #twitter ad campaigns based on your objective, and you can select which results you want to pay for within each campaign.

For more information, visit www.thedigitalmarketinginstitute.org

#twitterads #Business #Traffic

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

The #market is huge, and you certainly can't hope to cover all of it just starting out-- many fortune 500 companies still don't have all #markets covered, so you need to position yourself within the #market properly to ensure significant #ROI. To position your #brand properly, you need to take into account three aspects: Audience, #brand offerings, and competitors.

You need to know what your #brand offers. Are you a high-quality #brand focused on luxury goods, or are you a more budget #brand focused on bringing high value to consumers? Through this, you will find what circles to land in, and what audience you're looking for.

You need to understand your audience, what platforms they use, and how they interact with the #brands they choose to follow. Through this, you know what venues to reach out through, how to appeal to them, and more.

Finally, you need to look for competitors. How many competitors are there in your #market circle? How can you stand tall among them? Find out, and you'll know where to place yourself, whether around them, away, or right next to.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Everyone loves music. Using it in your paid ad campaigns is a powerful way to catch people’s attention or appeal to their emotions.

Hi, i’m cally, from the international institute of digital #marketing. Let’s look at how to use music in #marketing #paidcampaigns

1. Set the mood

Think about the mood you want to create from the get-go while you’re still working on the script and other essential basic elements of your campaign. Considering both visual and music elements from the beginning will ensure that your paid ad campaign communicates a cohesive message.

2. Evoke a certain emotion

While you’re trying to choose the right music for your #marketing campaign, remember to keep things simple and try not to mix too many moods in one campaign.

Choose a particular emotion that you want to evoke and let that emotion be clear from the beginning of the ad.

3. Make it memorable

Studies show that we process music by using the same part of the brain that processes memory and emotions.

In a nutshell, this means that if you can evoke the right emotions from your audience through music, the ad will naturally be memorable to them. This will help your audience not only remember your ad but immediately start to reminisce.

4. Enhance your message

A huge part of knowing, liking, and trusting anyone is connecting with them on a personal level. Stories help us achieve that.

There are various ways to tell a compelling story in ads. Most of the time, you don’t even need to say a single word. You can let the visuals and the music drive the story.

5. Entertain your audience

When you’re choosing the music to use in your #paidcampaigns, it’s all about your customers.

Don’t make the mistake of thinking about your own music tastes and assuming that your audiencewill also love it.

For more information, visit www.thedigital#marketinginstitute.org

#marketing #paidcampaigns

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#AffiliateMarketing #IIDM Hi, there dear listener! My name is Tamsyn Ackerman and I am an intern for the International Institute of Digital Marketing. On today’s podcast, we'll be chatting about Affiliate Marketing! Firstly, do you know what affiliate marketing is? If not, here's the lowdown! Affiliate marketing is the process by which an affiliate (which is you) earns a commission for marketing another person’s or company’s products. You act as a virtual salesperson. Becoming an affiliate marketer is an exciting career choice! To get started all you need to do is follow these 7 simple steps. 1. Decide on a platform that you wish to promote the products or services. 2. Choose your niche. This can be a specific topic you’d like to focus on or even something you feel most comfortable talking about. 3. Find affiliate programs that suit your chosen niche. 4. Create some amazing content. Humans are visual beings, which means they first buy with their eyes and from there decide if they actually want to purchase it. 5. Drive traffic to your affiliate site by constantly advertising it on your social media. 6. Get clicks on your affiliate site by referring potential customers to the website using your affiliate code. 7. Convert those clicks into sales! Here are some reasons why you should consider a career in affiliate marketing: 1. It’s easy to start. All you need to do is follow the 7 steps I mentioned earlier on. 2. You get to be your own boss. This means you get to choose your own hours and best of all where you want to work. You could even work from your bed if you choose to! How dreamy does that sound? On the flip side, there are a few reasons why people fail at affiliate marketing. The most common reasons why people fail are as follows: 1. Not having enough patience to see your results: It is important to remember that affiliate marketing is not a get-rich-quick program. It takes grit and perseverance to succeed in this industry. The most important thing is that you do not give up! 2. Failure to produce valuable content: Valuable content is what drives traffic to your website which in turn results in sales. Examples of valuable content are answering frequently asked questions or just providing information in general. To conclude, the affiliate marketing industry can be extremely lucrative if you know what you are doing. The most important thing is to be real and authentic with your audience! Oh and don’t forget to have fun with it as well! For more information visit the International Institute of Digital Marketing at https://thedigitalmarketinginstitute.org/ Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusines

#instagram #socialmedia

If you have two accounts on #instagram and are wondering if you could merge them, then you’ve come to the right place. Let’s say you’ve spent a lot of time growing your audience in both your personal and professional accounts. However, now you’re thinking of deactivating one of the accounts so that you have access to just one account instead of two or even three. So you may be asking yourself how to merge #instagram accounts. Is it possible to turn in multiple #instagram accounts into one new #instagram account?

Well, in this article, we will answer just that related question.

is it possible to merge #instagram accounts?

#Socialmedia networking platforms like facebook would allow you to merge two or even more different accounts into one. It would even allow you to merge your followers from one page to another.

but regardless of #instagram being under facebook and users looking to merge their instagram accounts just like their facebook, instagram hasn’t been given this option. Thus, the simple answer to the question of; #instagram’s multiple accounts merging possibility process is, unfortunately; no!

Option 1: change the username #instagram account

Suppose you want to merge two accounts into one. You could change your account’s username; you don’t need to transfer content from one account to another. This is because the url on #instagram is your username. So if you want to move the content and followers of an account to move to a new account just because you wish to switch the username, then here’s the thing.

#Instagram allows you to swap the username however many different times you want. So if you change the username, the corresponding url will also get changed, and consequently, the way you’ve been presented on google log search.

By doing this, you will not lose a single follower. You can also change the profile photo. Keep in mind that you might want to let everyone know that you have changed the username. Otherwise, your followers and users might end up thinking why they’ve followed someone they didn’t intend or need to.

Option 2: manual conversion using a new account

Presently to merge two #instagram accounts into a single profile, your best option would be to create a new account using your iphone or android smartphone. By generating a new #instagram account, you could bring your personal and business accounts into one rather than manage multiple #instagram accounts.

To get this process done, you would need to put time and patience through every related step.

Step 1: considering a new #instagram account

Step 2: to create a new account on #instagram

Step 3: post transfer; old #instagram accounts posts to the new account

Step 4: followers switch to the newly made #instagram account profile

#branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Social Media can be scary. It seems every other day there's another company under scrutiny for poor #marketing. At the same time, not utilizing the potential for returns that Social Media offers can be to the great detriment of your #marketing #campaign. There's no need to fret-- it's easier than you may think.

First, develop a vetting process. When posts are created, make sure they are checked twice by another party to ensure they're both quality and appropriate for your #brand. Make sure, however, that this vetting process does not impede fast and efficient #marketing, as this can damage #ROI. Second, don't be afraid to set yourself apart, but stay professional. Standing out among many other #brands is helpful and powerful in #marketing, especially in the current day. It is important not to set yourself apart in the wrong ways, however, as this could damage your #brand. If you're not sure, play it safe, but remember to take risks.

These two rules, while simple, are the essentials for staying safe- and growing- on Social Media. Getting second opinions by a diverse range of thoughts is always helpful, and can save-- and bolster-- your #marketing #campaign.

Globally Recognized #DigitalMarketing #Certifications:  https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses  
------------------------------------------------------------------------------------------------------- 
INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.  
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

#emails #spam

Do you know that only 79% of commercial #emailsactually hit the inbox? This implies that one out of every five #emails sent either goes into the #spam folder or gets blocked totally.

Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some basic and simple steps to avoid your #emails going to #spam or junk mail

Get Express Permission to Email

The first and foremost rule of email marketing is to get express permission to email first. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns. They are able to drive significant levels of sales & revenue from their email marketing initiatives.

Check if your IP Address was used for #spam

You might have never sent #spam yourself but there is a probability someone else was using your IP address for #spam. Even if one person sends #spam it might impact your entire deliverability. To avoid this,

Avoid Low Open Rates

The top webmail service providers examined how many #emails are opened and how many are deleted without being opened as a factor in their #spam filtering decisions. This is one of the reasons that around 26% of #emails are straight away and incorrectly flagged as #spam.

Ensure your subscribers remember you

The second most common reason that #emails never reach the inbox is #spam complaints. When your subscriber does not remember you or does not like your content, they might report your email as #spam.

To save yourself from such complaints ensure that the branding in your #emails is memorable and matches the branding on your website.

Do you have low mailbox usage?

The third most common cause of #emails going to #spam is low mailbox usage. While filtering out #spam mailbox providers, look at the ratio of active to inactive email accounts on your list. If you are mailing to a large number of addresses that appear to never use their email accounts, that is a red flag to #spam filters

Avoid the misleading subject line

Over 50% of participants stated that they have felt cheated, tricked or deceived into opening a promotional email by that email’s subject line. Misleading subject lines when you’ve never communicated with a recipient before may get your mark as #spam.

Check if you are using #spam Trigger Words

#spam filters will be triggered if you are using certain words in the subject line or the body of the email. These #spam trigger words include: amazing, cancel at any time, check or money order, click here, congratulations, great offer, guarantee, increase sales, order now, special promotion, this is not #spam and winner. Email providersmay have a built-in toolthat checks your #emails for #spam trigger words before sending it.

For more information, visit www.thedigitalmarketinginstitute.org

#digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

5 Tips to Grow Your Brand on Instagram in 2021 Hi, my name is Naeemah from the International Institute of Digital Marketing. Today, I’m going to share with you my 5 tips to grow your brand on Instagram in 2021. So, how do you grow on Instagram these days with the saturation of brands and ever-changing algorithms? Are your posts not getting the engagement they should be? These 5 tips will help you stay ahead and adapt to the evolving world of Instagram. Tip 1 Review your current content strategy and adapt Make sure your brand has a Content Strategy where each form of content serves a specific purpose. For example, Stories are for behind-the-scenes content, whereas Reels are for entertainment and growth. Tip 2 Make sure your brand is visible Relevant keywords, hashtags, location tagging all play a role in gaining reach through SEO ranking. This helps your content to be searchable and maximizes your visibility. Tip 3 Make sure you are monetizing the platform You can monetize by posting sponsored content, affiliate links, selling a product using the Shopping Tool, and even digital products such as eBooks. Tip 4 Engage in Reels relating to your niche Don’t know where to start with creating Reels? then begin by watching Reel content relating to your niche. For example, if you have an outdoor retail brand, then engage in Reels relating to adventure, camping, and fashion to get the creative juices flowing. Note the number of views, likes, and comments on certain styles of Reel content, so that you become familiar with what people are entertained by. Tip 5 Create more Reels! Reel content that is true to your brand AND entertaining will skyrocket your profile on the platform. If you are already creating Reels, create a schedule to post Reel content every week for the next 2 months. Note your current stats such as follower count, engagement rate, etc and in the next few months, review the growth and impact Reels has made to your profile. To learn more about growing your brand using digital marketing, visit our blog and website at www.thedigitalmarketinginstitute.org/ Thank you! #Instagram Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager

#seo #sem #onpage#seo #offpage

Search engines like google have two types of search results: paid and organic.

Paid results show up when companies pay google for clicks.

Organic results are the ones that google deems most relevant for the query.

Business owners can increase website trafficby appearing in organic and paid results using #seo and ppc.

Hi, i’m cally, from the international institute of digital marketing. Here is a guide to a more comprehensive search engine marketing (#sem) strategy.

1. Run ads for keywords that are too competitive

It can take years to rank for some keywords.

But this doesn’t mean you should abandon #seo and just run ads.

Since ranking for competitive queries will likely be a long-play, there are a few benefits to using ppc while working to rank your pages.

● A) you can generate revenue immediately

● B) you can test and optimize for conversions

● C) you can get valuable keyword data

2. Use ppc and #seo for ad-heavy keywords

Ppc is a great way to get traffic from this keyword, but what about #seo?

If we look at estimated organic traffic to the current top-ranking page for a keyword, we would see that it gets an estimated 64,000 monthly organic visits.

Bottom line: invest in #seo and ppc to get maximum traffic from ad-heavy keywords.

3. Use #seo for informational keywords

Most google searches are informational.

That means people are looking to learn, not buy.

That’s why are some marketers are willing to put effort into ranking organically, but aren’t willing to pay for traffic to that page.

It comes down to cost vs. Reward.

Given a low keyword difficulty score for a query, the dollar-equivalent of the time and effort required to rank organically would almost certainly be less in comparison.

4. Use #seo and ppc to monopolize the search results

It’s not just ads that push down the organic search results.

Google now shows serp features like featured snippets,“people also ask” boxes and video carousels for some queries.

These can be annoying when your goal is to rank higher, but remember that it’s possible to appear in many serp features.

You can appear in the snippet, video carousel, and near the top of the “blue link” organic rankings.

This is true of many #seo-related keywordsbecause you committed to providing the best resources for queries. Some brands choose to monopolize the search results even further by running ads for keywords they already rank for.

For more information, visit www.iidm.world

Hi, my name is Maggie from the International Institute of Digital Marketing. The COVID-19 pandemic has, in a few months, transformed societies and businesses around the world. While we have watched the world change before our eyes, we have also asked ourselves: how has COVID-19 changed marketing? Today we will address this question in three areas that have been shifted this past year by the pandemic. The first area is the space in which marketing takes place. Over the years, as technology has advanced, we’ve seen many industries move to virtual ways of delivering their goods, services and easing the factor of communication. However, the transition to online platforms has been many times more rapid as isolation started to sink in and many companies like Facebook and Microsoft started to realize that a virtual set up in many cases, can speed up production rather than decelerate it. The second area is the factor of resource consumption. When much of the economy came to a complete halt and the resource flow slowed, it meant that workers, including marketers, had to find innovative ways to do more with less. Finally, with human interaction starting to come back, the delivery of goods and services will likely remain distanced. And along with these changes, retailers need to continue to find innovative ways to showcase products and services safely, leveraging augmented reality, virtual reality, and via more robust websites that include ordering and/or e-commerce capabilities. Thank you for joining me today in discussing the future of marketing after this past pandemic-filled year. For more information visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#IIDM #Tiktok #Digital #Marketing How to Build your Brand with Tiktok What is TikTok? TikTok, the social platform built on short-form mobile video sharing, is the fastest-growing social media app in history. Why Does TikTok Matter to Marketers? TikTok is an excellent way for brands to develop a human bond with potential and current customers. It also provides an outstanding opportunity to expand your brand’s reach since it’s one of the rare platforms in which it’s still possible to “go viral” overnight. How TikTok Works TikTok users record 15- to 60-second repetitive-loop vertical videos, often adding fun effects such as AR filters, text overlays, and music before sharing with other users. How Many People Use TikTok? In the United States, TikTok hosts more than 100 million active users, employs roughly 1,500 people, and has more than 10,000 new U.S. jobs in the works across several U.S. states Participate in a TikTok Challenge. ... Create a Branded Hashtag Challenge. ... Hold a Contest. ... Create Short Music Videos. ... Let Your Employees Dance at Work. ... Post Musical Duets. ... Join In On Trends. ... Partner with TikTok Influencers. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Hi! I am Selin Oztasci from The International Institute of Digital Marketing. Today I will be suggesting 5 must-have apps for Digital Nomad Marketers. Let’s start with this question. Who are these digital nomads? Digital nomads are people who work remotely using the internet while traveling around the world and filling up with new experiences every day! So if you are thinking about being a digital nomad, entering the digital marketing world comes with convenience. While you are traveling you can still earn with the passive income from affiliate revenue! That’s probably not valid for most digital nomads. The good news is, digital skills can be learned online. With Digital Skills For All motto, International Institute of Digital Marketing offers you a new way of learning called The Learning Leaf. When you become a Digital Nomad Marketer you will need tools and apps to make your life easier, more productive, and more organized. My first suggestion is the app called TripIt. This app coordinates your travels just like a personal assistant. TripIt can organize your hotel booking, flights, and everything about your trips. The other one is Workfrom. When you are working remotely it doesn’t mean you have to be at home. This app gets required pieces of information about the best coffee shops, coworking spaces, bars, restaurants, and other drop-in workspaces from different countries. Next on the list for the indecisive ones. Nomad List can help you find the perfect destination. You can learn about the weather, internet speed, remote job opportunities, prices and even insurance information about places around the world. The other one is Auphonic. You can’t always have a studio with you when you travel all the time. You can process your audio files with Auphonic to make background noises disappear and even up the sound. And this list wouldn’t be complete without a VPN suggestion. A VPN is basically a virtual private network that creates a secure network where you can avoid interference and censorship. Some countries censor many websites and using ExpressVPN can be very beneficial. Are there any of them you haven’t heard? Which one will you try first? Leave it in the comments! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynear

#IIDM #Digital #Marketing Good day everyone, my name is Migcobo Austine Fuma. I am a Digital Marketing Analyst at the International Institute of Digital Marketing. Today we will be Talking about the advancement of Digital Marketing. Digital marketing has become the preferred method of reaching a large audience. This has resulted in the traditional marketing platforms losing customers. Digital marketing has proved itself more effective than traditional marketing. It can target people by their search history or their demographics, so it can deliver valuable content to the desired audience when they are looking for it. In 1994, Yahoo was launched, and it became the world's most searched website within the first year. This marked the beginning of a digital marketing shift, which included the creation of search engines like google. Recent studies show that the top social networking sites that are mostly used by marketers are LinkedIn, Instagram, Twitter, and Facebook. It is important to know what you have encountered in order to find a way to solve a problem. Digital marketing is no exception. Understanding how digital marketing has advanced is essential to understanding how to make it the most effective way of marketing. The International Institute of digital marketing (IIDM) offers a wide range of digital courses that will help you become a digital marketer. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

Digital Marketing Scams Hi, my name is Sydney Danson from the International Institute of Digital Marketing. I will be highlighting what kind of scams occur within the digital marketing world. Both businesses and individuals are on the constant lookout for tools and services that cater to increasing their following. In an attempt to grow quickly Brands and people will usually resort to the following three tactics. Buying Followers The first is buying followers, likes, and comments. Buying followers is never the answer and yet people still opt to do it. This stems from the belief that with only a few followers, others will not follow back and they won’t be able to monetize their profiles. Stolen Content The second is /buying or using stolen content. Creating your own content is time-consuming and or expensive. fresh ideas have to be generated- which can be hard to come by. If you aren’t naturally creative your best bet is to hire a content creator, however, if you lack the budget to shoot your content Some sites like Unsplash, Pexels, and Pikwizard offer verified royalty-free images. Search Engine Optimization Scams Lastly, you want to avoid search engine optimization scams Most people do not understand what search engine optimization entails and are quick to give their money to companies that claim to be able to perform wonders for their online presence. But how can you tell if you’re being taken for a ride? If an SEO company claims they can guarantee a Google Page 1 Ranking for your brand they are lying. Google’s stance on the matter is that “Google never guarantees top placement in search results or AdWords. Be wary of any company making these types of claims. Scammers will try to make you sign a contract, with a fine print stating that they own your domains, social media profiles, just for handling your social media. Conclusion It’s never a bad idea to build your digital skills because they enable self-sufficiency and save you money. There are experts with an ethical code and not everybody is out to get you, but it pays off, in the long run, to build on these skills. The International Institute of Digital Marketing has a wide range of courses, from Marketing Strategies to Branding and more. For more information, visit https://thedigitalmarketinginstitute.org/ #Digital #Marketing #Scam Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digit