Inspiring Women in Business (Ruth Gilbey)

The teacher turned social media manager Ella uses her personal brand to stand out.

In this episode, I had a chat with the lovely Ella Orr from Much More Social. This is a golden episode where we cover how Ella went from being a teacher to becoming a social media manager. She shares how she managed to grow her business and stand out using LinkedIn and Clubhouse. Ella is brilliant at being an early adopter and goes to places where other people are hesitant to go. Listen up and learn so much from this episode.

Key takeaways from this episode:

• Personal branding is about how your superpowers can help somebody else achieve your superpowers.
• You can get clients from LinkedIn who know what you know, and they are willing to pay enough for your services.
• At the end of the day, we are still in the people-to-people business, and we should remember that in the way we handle social media, even LinkedIn.
• The secret in LinkedIn is to be seen, make your profile top-notch, and engage.
• If you are still finding your way in Clubhouse, find a buddy to enter rooms in, observe, listen, and participate until you feel confident there.
• When you are starting your business, you have to put yourself out there.
• Connect with people you feel you will have synergy with.
• We all have low moments. A support group plays a crucial role.

Episode Timeline:

00:00 Episode and Guest Intro

00:42 Intro

02:57 Ella and her story 

06:02 Ella’s turning point

06:55 The training course that started everything

10:16 Stepping into the freelance world

13:45 The real deal about personal branding

16:35 Building your business through LinkedIn

18:35 Advice on how to get started in Linkedin

21:58 The proper way to network in LinkedIn

22:32 The Clubhouse experience

28:26 Advice for those who are starting their business

29:50 How mindset plays a huge role in business

30:56 The importance of support group

36:09 Ella explainer hour

38:47 Outro

About our guest:

Ella Orr is the owner and content creator of Much More Social. Ella is a teacher turned social media manager. She has managed to grow her business and stand out by strategically utilising LinkedIn and Clubhouse.

Connect and know more about Ella here:

Website: https://muchmoresocial.co.uk

Instagram: https://www.instagram.com/muchmoresocial/ 

Ella Explainer Hour: muchmoresocial.co.uk/the-ella-explainer-hour-2

More about Ruth:

Hi, I’m Ruth, a business coach specialising in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client 

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ 

Instagram: https://www.instagram.com/ruth_gilbey/ 

LinkedIn: https://www.linkedin.com/in/ruthgilbey/  

Most of us are programmed to focus on making improvements for our weaknesses that we tend to forget to value what we are good at and what we love doing. What we think is productive can sometimes make us too exhausted and that holds us back from succeeding.

In this episode, Louise Miller talks about compassionate, sustainable productivity and its five pillars. She also shares her experiences and some advice for people who are starting and growing their businesses.

Key takeaways from this episode:

• Productivity is about doing what's important, as efficiently as you can or as effectively as you can, to create space for what you love.
• When we take a break our brain can still process things in the background and come up with all the creative solutions to problems.
• When starting a business, a sustainable approach is to first know about yourself and to pay attention to what feels right for you.
• Give yourself space to think and plan when you are growing your business.
• Think about the freedom that getting help is going to give you and how you can then get playful and creative and do incredible things.
  
  

The Five Pillars of Compassionate, Sustainable Productivity

1. Vision

Having a vision is an important starting point to knowing what is important.

2. Goals

The goals you set should be aligned with your visions and should motivate you.

3. Organization and Planning

You should make sure that you have plans that will move you in the direction of your goals.

 4. Awareness

You should pay attention to how we are using our resources to get stuff done.

5. Habits

Building supportive habits will set you up for success.

Episode Timeline:

00:04 Intro

01:22 Episode Intro

01:48 What help Louise Miller offers to business owners

03:00 How Louise ended up in her business

06:39 The society’s idea of success

08:04 Louise’s definition of compassionate, sustainable productivity

09:31 The five pillars of compassionate, sustainable productivity.

15:12 Valuing the things that we love doing

18:30 The overwhelming idea of having too many ideas

19:16 Planning in a flexible way

21:15 Advice for starting business owners.

22:34 Advice for people who are growing their business.

24:48 Give yourself permission to get help. 

25:38 How to find more bout Louis.

26:21 Outro

About Our Guest:

Louise Miller is the woman behind bettylouonline.com. She works with busy, successful business owners who want to run a fulfilling business without burning out. She helps them to get stuff done with less stress and more ease, so they can create space for the things they love. 

Connect with Louise Miller here:

Website: https://www.bettylouonline.com

LinkedIn: https://uk.linkedin.com/in/louisemiller-bettylou

Workbook: https://www.bettylouonline.com/inspiringwomen

Book Recommendation: Be A Free Range Human by Marianne Cantwell

https://www.beafreerangehuman.com

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/the-sold-out-solution-2022 

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/ 

Instagram: https://www.instagram.com/ruth_gilbey/ 

LinkedIn: https://www.linkedin.com/in/ruthgilbey/    

If we have the ability to do everything, there will not be a journey and there will not be a story.  However, if we permit ourselves to fail, that is experience and that is life.

In this episode, Ruth Gilbey discusses imposter syndrome, how to overcome it, and grow in confidence. It is a popular topic because many people suffer from it. Ruth will share four steps to combat this.

Listen up and learn!

Key takeaways from this episode:

• 85%of people suffer from imposter syndrome.
• There is no shame in suffering from imposter syndrome.
• Imposter syndrome could be a sign that you are pushing yourself outside of your comfort zone.
• The more you do something, the less imposter syndrome you will feel.
• Be honest about what you don’t know.
• We can't be good at everything or know everything we learn and unlearn all the time.
• Think about the people who need your help.
• Permit yourself to learn by failing.
• Success is about a series of failures a lot of the time.

Episode Timeline:

00:04 Intro

01:09 Episode Intro

01:45 The percentage of people who suffer from imposter syndrome.

02:20 What is imposter syndrome?

03:20 Famous women who suffer from imposter syndrome.

04:45 What made Ruth realize that she is suffering from imposter syndrome.

06:31 Imposter syndrome as a sign of leveling up.

06:31 Imposter syndrome is natural and human.

07:41 Being honest about where you currently are.

08:07 Focusing on who you can help.

09:12 Permitting yourself to fail.

09:34 The lesson that Ruth learned being a converted perfectionist.

10:17 Recap

11:09 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Divorced, single mom, and buried in hundreds of thousands in debt, How do you turn that around? Is there still hope?

In this episode, I chat with Sandy Forster all the way from sunny Queensland in Australia! Sandy shares her journey from being all of the above to becoming a wildly wealthy woman who is now coaching others to be equally wealthy women.

I don’t know where you are in your life right now, but it is no accident that you came across this episode. Listen up, and maybe, just maybe, this is the breakthrough message you’ve been waiting for.

Key takeaways from this episode:

• Get rid of the negative thinking altogether and just focus on what I truly wanted. Do not just be hopeful. Dream big.
• You have to take action. When you align body, mind, and spirit, when you align your thoughts, emotions, and actions, that's when the magic can happen.
• When you step away and allow yourself to be in the creative space, which is the feminine space, you begin to attract. Doing is all about going out thereafter, whereas being is all about attracting to you.
• When you focus on something, it’s like telling your brain it is important to me. Show me more of this.
• If you focus on the things you genuinely love, you want to create or bring into your world, you’ll find people, opportunities, circumstances, connections, and all the things you need to create, manifest, and attract.
• When you get clear on your goals, find people that have already done it, and follow their lead. It saves you time, energy, and money because you don't end up making all the mistakes that they made.
• Any action is a good action because it will either produce the result you want or not. If it does, keep doing more. If it doesn't stop it, do something else.
• Take action and be consistent.
• Make sure that you're doing something that you truly want to do. And you'll find that that will keep you going when things do get rough.
• It's not really about the end destination is it's about actually enjoying where you are now, and it makes the goals you're moving towards worth it.

Episode Timeline:

00:00 Episode and Guest Intro

00:40 Intro

02:13 About Sandy and what she does

03:36 Sandy’s amazing story

09:47 Becoming a coach

11:30 Why women struggle with success

14:33 A break from being busy

17:35 Memos of affirmation

21:22 First step to positive psychology

28:06 Sandy’s final advice

32:49 Outro

About our guest:

Sandy Forster is an international millionaire mindset speaker and mentor. She's worked with people like Denise Duffield Thomas. She's the best-selling author and multi-award-winning business owner, and She's the author of the international bestseller, How to be Wildly Wealthy Fast.

Connect and know more about  Sandy here:

Facebook Page: https://www.facebook.com/Sandylforster/

Facebook Group: https://www.facebook.com/groups/Lawofattractionprosperitysecrets

Instagram: https://www.instagram.com/sandylforster/

About Sandy: https://www.wildlywealthy.com/about-sandy/

Website: https://www.wildlywealthy.com

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

During Covid, Amy Jones had a moment where she thought it was game over for her in-person yoga business. Still, after a conversation with her Mum, who offered her money to get her through the next 6 months, Amy decided no Covid wasn’t going to take away her business.

She then learned everything she could about taking her business online, and that’s how our paths crossed in 2021 during a live round of my free Business Breakthrough Training. We’ve been working together inside my business coaching membership online business collective for over a year and nearly as long working 1-2-1 together.

Amy now mentors other yoga teachers on how to have profitable yoga businesses they’re proud of and has a successful online yoga business and an enviable easy way of doing her marketing and making sales. 

She’s a true inspiration, have a listen. 

Key takeaways from this episode

• Take advantage of the many things you can access and learn through the different online platforms.
  
• There should always be a fair value exchange for what you’re doing. 
  
• Lead the way in asking the right price and refrain from copying others’ service rates.
  
• If you’re not charging enough, you’re also not insuring commitment.
  
• Learn the seasonal rhythm of your business and plan for it well.
  
• Turn the spotlight away from you and turn it to the people who seek your service.
  
• We often beat ourselves up for being human but remember we’re doing our best to help and serve.
• Investing in yourself changes your attitude; It makes you feel more accountable.
  
• Aside from the support you are getting from your family, get yourself in a community of people who do the same business and experts in your field too.
  
• You are the one who makes the rules in your business.
  
• There are a lot of tactics to sell, and you have to be human behind these tactics.
  
• Make offers, make money. Always make an offer after telling people how you can help them.
  

Episode Timeline:

00:04 Intro

01:05 Episode Guest: Amy Jones

02:03 How Amy ended up with her business

03:23 How Amy’s business is operating today

05:03 How she overcomes her tech fears

06:38 On being a generator and taking actions

09:34 Why Amy is passionate about teaching yoga teachers

12:29 The challenging part of the business and the right mindset to overcome it

17:08 Asking the right price to keep the business going

20:00 Amy’s best bit of advice on money mindset

24:57 Joining the Business Collective and the importance of getting into a community of people in the same business

35:51 The right thinking around launching and using online platforms for the launch

38:32 Making the Rules in your business

40:50 How to be human behind the selling tactics you do

42:33 How to connect with Amy

43:58 Amy’s advice on selling more and making time for revenue-generating activities

46:32 Outro

How to connect with Amy Jones:

Website: www.amy-yoga.com

Instagram: https://www.instagram.com/amyyoga.teacher.trainer/

Podcast: Prosperous Yogini

Apple Podcast: https://podcasts.apple.com/gb/podcast/prosperous-yogini/id1627989066

Spotify: https://open.spotify.com/show/244DbI7trXPlLePjJDBMoI 

Connect with Nina Gordon: https://ninajgordon.com/

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

In this episode, Ruth interviews Diane Houston. She shares how she started her business journey, the biggest challenges, and the hardest decisions she had to make in this journey. She also shares some practical advice for people who wants to start their business.

If you are thinking of starting something and an opportunity comes, the first decision that you have to make is to step out and go for it. It will always be better to make a mistake, learn from it, make a pivot, and continue to grow than to never take the first step at all.

Key takeaways from this episode:

• Make sure that all the decisions you make are your decisions.
• You will learn from things you do well and things you do not do well.
• First impressions usually tend to be right.
• If you are a solopreneur or just starting your business, one of the first hires should always be your right hand.
• Build habits and do positive things no matter what happens in the world.
• Read everything you can get your hands on.
• Make sure that you are everywhere, whether it's online and store, marketplaces, or direct selling mixture.
• Look after yourself first.
• Have something you can rely on, a favorite podcast, a good friend, or a book that you keep going back to.
• You have to keep being level-headed and you have to be open to all the opportunities that are coming to you.
• Be mindful of what you are consuming
• Communicating your brand story is the most important thing you can do in times like this

Episode Timeline:

00:04 Podcast Intro

01:09 Episode Intro

01:45 Who Diane Houston is and what she does

02:52 What lead Diane to the business she has today

06:29 Diane’s advice for people who want to start a new business journey 

07:42 The biggest challenges with Diane’s business journey

11:12 What it’s like to work with friends and family

12:22 Diane’s advice for people with what’s currently going on in the economy

15:23 Marketing channels that work for Diane’s business

16:45 How to connect with Diane

17:25 Outro

Connect with Diane Houston here:

Website: https://www.gildapearl.co.uk 

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

In this episode, I talk about one of the biggest and most crucial questions you have to ask yourself: What do you really want to do? Listen up and let’s take the first steps together in finding out what you want to do, make it an idea, and turn that idea into a business idea.

Key takeaways from this episode:

We are the ones that see one hundred per cent of us. Everyone else does not.

There are no new unique ideas. You are what makes it unique.

Questions to ask yourself to know what you really want to do: (5:15)

• If money was not an issue, what would you really want to do?
• What job or project Have you worked on that you really loved?
• Who have you loved working with during your career?
• Can you work out this yourself? Or do you need to do a course or get some support from coping with the coach to work out these questions? 
• What do you need to let go have to work out what you want?
• What do you not like doing?
• Who do you admire most in the world? Who do you admire? Who do you like following?
• What do you love about what that person does? A
• If your life had absolutely no limits? What would you choose to have? And what would you choose not to do? So what would you choose to do? And what would you choose not to do if there were no limitations?
• What are your five to ten greatest accomplishments in life so far?
• What have you been putting off doing that could move your career or business forward?

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

It was in 2017 when I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Join the Inspiring Women in Business Facebook Group: www.facebook.com/groups/inspiringwomeninbusiness/

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

It is not easy to be visible and to put oneself out there for the people. However, when you think about your purpose of serving these people and that you have something to share, things become easier. You may think that what you have is so small and simple but it is exactly what other people need to take a step ahead. When you give up on your purpose, you’ll never know how close you are to making things happen.

In this episode, Ruth interviews Tami Abonga about what’s working on Pinterest in 2022. She also shares some great advice on starting or launching your own business online and overcoming the struggles of going out there and being visible to serve the people.

Listen and Enjoy!

Key takeaways from this episode:

• If you have that mindset of serving, it will be easier for you to go out there and be visible.
• Even if you are two steps ahead of the person you are trying to help, that is more than enough to help them because you have something that can help them get two steps ahead.
• Pinterest works like a search engine so you have to think of what your target audience would be searching for. Find the keywords and use them in your content on Pinterest.
• If you are thinking about using Pinterest, the best time is now,  so that in six months or three months, you've already built that momentum and you started to build an audience on Pinterest as well.
• Create blog posts, have the call to action, and pin them to Pinterest. 
• It's good to have a separate landing page for whatever lead magnet you've got.
• Make sure that you are not just pinning the same thing over and over again instead, you should curate a feed of helpful content for your ideal audience.
• Start small, be around other people who are doing the same thing as you, and just go for the business you want to do.
• The whole point of being in business is to help people and to enjoy doing it.
• When you give up, you'll never know how close you are to finally making things happen.
• Focus on where you are and how you can help people while you build yourself up.

Episode Timeline:

00:00 Episode Intro

00:41 Intro

02:03 About Tami Abonga

02:32 What led Tami to her business today

06:40 How Tami overcomes the struggles of going online and talking to people

09:26 Tami’s advice on using Pinterest for business

10:50 How to find the keywords to use for your content

12:10 The best time to start using Pinterest for business

13:02 Getting leads from Pinterest

14:57 How Pinterest changed over the last few years

17:56 Tami’s advice for people who are starting a new business

22:07 Where to find more about Tami

Connect with Tami Abonga here:

Website: https://www.freshpinstudio.com

Instagram: https://www.instagram.com/freshpinstudio

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

You are your best asset. That is why investing in yourself would be the best move that you can make.

In this episode, I talk about the benefits and importance of investing in yourself. I highlight some of the resistance that you might have and how to overcome that.

Key takeaways from this episode:

• Investing in yourself doesn't have to mean a financial investment. It could mean spending time reading a book on something. It could mean taking time spending time learning something. It could be doing a course. It could be working with a mentor. It could be making changes in your business.
• We're always learning. We are taught to be employees, and we are taught to do one thing. We have to unlearn this kind of thing, especially with the way things are changing all the time.
• You are your best asset for your business.
• You aren't supposed to do it all yourself. You don't know it all yourself.
• You aren't supposed to know everything.
• To know where and how to start investing with yourself, you have to start with yourself and your goals.
• Talk to someone about what you want, look at what you already have, and then look for the gaps. 

Episode Timeline:

00:04 Intro

01:08 Episode Intro

01:55 My former belief about education

03:14 How my belief changed

04:42 How to adapt in these changing times

05:20 Why women find it hard to invest in themselves

06:53 Reasons to prioritize investing in yourself

07:34 How do you know what to invest in

09:47 Outro

Need help setting your own rates?  Get my Secret base rate calculator.

https://www.ruthgilbey.com/base-rate-workbook

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Is podcasting for you? How can it help you with what you are doing right now? Is it worth your time and effort?

In this episode, my first ever podcast guest, podcast, and business coach, Lynsay Anne Gould, talks about the hows and whys of podcasting. She shares about the industry of podcasting how it can help you whether you are a business owner or a freelancer.

Key takeaways from this episode:

There is no shame whatsoever in taking a sidestep before you move into business full time.

If you're looking to get out of corporate, if you're looking to start a new business or pivot in your business, get some extra support. You can do part-time and build your business gradually.

A podcast is an excellent way for people to feel connected to you to get to know you. By the time somebody is ready to chat with you about working with you, they already feel like they know you.

If you can really get behind why you want to do something that will push you forward, just take a small step every day.

About our guest:

Lynsay Anne Gould is a podcast and business coach. She helps people to start and grow podcasts that are going to help them grow their business. She’s particularly passionate about getting more female voices heard. She is the host of the Podcasting For Business show.

Connect and know more about Lynsay here:

Website: https://www.lynsayanne.com

Facebook: https://www.facebook.com/groups/1812987755694279/

Instagram: https://www.instagram.com/lynsayannegould/

Podcast: https://podcasts.apple.com/gb/podcast/podcasting-for-business/id1485599658

LinkedIn: https://www.linkedin.com/in/lynsay-gould-72610415/

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Join the Inspiring Women in Business Facebook Group: www.facebook.com/groups/inspiringwomeninbusiness/

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

What is a personal brand strategy? Is this something that you need for your business right now? These and a lot more other questions are answered in this value-packed interview I have with personal brand strategist Carly Keighley.

In this episode, Carly talks about why you need a personal brand and how to develop one. We also talked about the importance of niching and how it’s a process and Carly spoke about her experience of Clubhouse and how it’s helped her develop her brand. 

Key takeaways from this episode:

Brand strategy is deep core work.

When you connect with your brand, you will attract your dream client.

When you're in personal business, personal branding is the same as your values. You want to be in integrity with your brand so that it feels authentic.

Get alignment with yourself first. Then you will start to feel what you're about, what your belief is. It's what your clients need of you.

From knowing yourself it becomes clearer who you want to work with.

Invest in branding. It will be one of the best investments you can make.

About our guest:

Carly Keighley is a personal brand strategist who stands out for her intuitive approach to branding. She helps clients to be aligned with themselves, their business, and their lives while attracting their dream clients.

Connect and know more about Carly here:

Website: https://www.findyourfeelgood.co.uk

Instagram: https://www.instagram.com/carlykeighleybrandcoaching/

Facebook: https://www.facebook.com/carlykeighley/?ref=bookmarks

Clubhouse: @carlykeighley

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Unclear boundaries attract the wrong clients. When you start to work better around your value, your ideal clients will be ready to work with you. This will save a lot of your time and resources in the long run.

In this episode, Ruth talks about how much you should give away for free and how you should decide on what is worth it. She shares her experience with setting up clear boundaries and finding the right clients for her business. 

Listen and Enjoy!

Key takeaways from this episode

• Work around your value, have clear boundaries, and be open to updating and revising them as your business evolves.
• Networking and talking to people give insights into who your ideal clients are, what they need, and what they are looking for.
• You have to try and experience things for yourself to decide what is right for you.
• Sometimes saying no means you set boundaries so people know they can't pick your brain for free, waste your time, and have lots of coffee chats with you.
• Saying yes to doing something for free can also get you in front of someone else’s audience.
• Many people find giving things for free rewarding.  
• No one strategy works for everyone. It is up to you to decide if something is worth it. 
• To best decide on which strategy will work for you, you have to look at what stage you are in your business and what you’re trying to achieve.

Episode Timeline:

00:00 Intro

00:17 Podcast Intro

01:20 Today’s Episode

02:26 How Ruth started setting boundaries in her business

04:56 Finding the right people to work with

06:28 Getting insights and research for valuable content while talking to people

08:36 Should you do paid webinars and challenges to launch your next course?

10:20 When does doing things for free work?

11:31 Ruth’s audiences’ thoughts on working for free

13:28 Deciding on a fair value exchange

14:28 Never undercharge again

15:12 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

What makes business harder is our mindset that it should be hard. We overcomplicate things so much that it delays our actions to get the things that we want for our business. However, if we decide to make things simple, it is going to be simple.

In this episode, Michelle Vroom talks about why we are making things in our business difficult and how we can simplify them. She also shares the power of one strategy and one offer and some tips on how you can make success and find clients through your Facebook group.

Listen and Enjoy!

Key takeaways from this episode:

• Women resist doing business because they've been programmed to believe that it needs to be hard.
• We are very much wired o expect instant gratification and results in a world where it is praised which results in overcomplicating things.
• Be aware of the reason why you want things to be hard in your business and redirect it.
• It is more efficient and productive to have just one offer, one ideal client, one message, one strategy, and one platform.
• Many people are complicating things by creating more and more offers and strategies and it's taking up so much of their time and energy.
• The secret code and formula are within you. You are the code and the formula.
• The 3 objectives of destination events in a Facebook Group: To grow, to pre-sell, and to sell.
• There will always be a need for Facebook and a need for people to be in a community with one another.
• One strategy can work if you decide that it is going to work.
• Simplicity starts with a decision to let something be simple even though that's going to be the most challenging part about it.
• There are different phases and seasons to business and you don't need everything for your business in one season.
• Relationships are what's going to lead to clients.

Episode Timeline:

00:00 Episode Intro

00:45 Podcast Intro

02:06 Who Michelle Vroom is and who she helps

03:08 How Michelle ended up with the business that she has today

05:13 Why do some women overcomplicate doing business

06:22 Our expectations of instant gratification and results

07:31 Undoing the pattern of overcomplicating things and delaying actions

08:53 Michelle's passion to help women feel more empowered

10:32 The first steps to simplify getting clients

13:35 The power of one strategy and the objectives of  destination events

17:32 The importance of your ability to build relationships with people

19:28 What makes a strategy work

22:04 The advice Michelle wishes she'd been given when she started her business

24:18 How to find more about Michelle Vroom

25:07 Outro

Connect with Michelle Vroom here:

Facebook Group: https://www.facebook.com/groups/marketlikeabossgroup 

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Signing up for and contributing to a business bundle can be an amazing opportunity to try something new, learn from other people, and even make money. If done right, it’s overall a rewarding experience.

In this episode, Ruth Gilbey reviews and reflects on the 5 things that she learned from contributing to Elizabeth Goddard’s Christmas Party Goodie Bag Bundle. She also shares 3 things to remember when signing up for these business bundles.

Listen and Enjoy!

Key takeaways from this episode:

A business course bundle is a collection of digital products from different contributors. You either sign up for free for a bundle of things in exchange for your email address or you could pay a low-cost paid option for one.

5 Things I Learned from Contributing to Elizabeth Goddard’s Christmas Party Goodie Bundle: 

1. It is a great way of building your list without using ads.

2. You can make money from contributing something even though you’re giving away something free. 

3. You get an amazing behind-the-scenes experience.

4. It’s good to try things out and experiment. It’s an interesting and rewarding experience.

5. It’s an incredible opportunity to learn how other people do things and to get inspiration from them.

Some Things to Remember When Signing Up for Business Bundles:

1. Be open to different ways of growing your list.

2. Avoid sign-up overwhelm.

3. Remember there’s a value exchange when you get something for free.

Episode Timeline:

00:04 Podcast Intro

01:08 Episode Intro

01:58 What a business course bundle is

03:27 What Ruth contributed to the collection

04:06 A great way of building a list without using ads

04:41 Earning while contributing something for free

05:47 An amazing behind-the-scene experience

06:43 Trying things out and experimenting

07:26 Getting inspiration from other people

08:00 Ruth’s advice

10:35 Outro

To learn about being a Bundle Contributor or hosting your business bundle, look at Lizzy’s Summits and Bundles Success course.

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Have you been building your Email list? If this crossed your mind or you are starting to do it, this episode is for you.

In this episode, I give you nine compelling reasons why you need to start building your email list. Now. Listen up and enjoy!

Key takeaways from this episode:

• E-mail marketing has been consistently something that is just always around, and it works.
• Email and website are solid foundational parts of your strategy.
• Your email list belongs to you.
• Email is more popular than social media.
• Email marketing is not a massive investment.
• Email allows you to build and nurture relationships with a warm audience and build that trust and connection.
• More people are looking at emails than social media accounts.
• An email list is an integral part of your sales funnel.
• The number of email subscribers is a good growth indicator for your business.
  
  

Episode Timeline:

00:04 Intro

01:08 Episode Intro

02:47 Your email list belongs to you

03:28 Email is more popular than social media

03:38 It’s not a massive investment

05:04 Email is personal

05:52 Easiest way to stay in touch

06:10 For the community

06:21 Sales funnel

06:28 Growth indicator

06:47 People who should not create an email list

07:10 Marketing strategy

07:54 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Is transitioning from employment to freelancing leaving you feeling that you have too many bosses instead of one? That can happen, and we don’t like that.

In this episode, I chat with Sarah Townsend, a freelance copywriter extraordinaire and author of Survival Skills for Freelancers. Sarah dropped in a lot of gems, especially about setting boundaries for freelancers and how this gives a full circle benefit for you and your client. Listen up and take some notes.

Key takeaways from this episode:

• The better your boundary is, the better you are at saying no. The better you are at getting clear on your process, the hours you work, what works for you, and your clients, the more fun and fulfilling your freelance career will be.
• There are boundaries that we have to set for our clients, and there are the boundaries we have to set for ourselves.
• When you're working with people you thoroughly enjoy working with, you enjoy the work. If it's a good fit with your business and where you want your business to go in the future, then that's when you do your best work.
• When you're doing your best work, and your clients are delighted with the work you're doing for them, they will happily write you a glowing testimonial, which you can share to attract more of the clients who do the work you do want to get involved with. They're more likely to refer you to their business friends.
• Clients don't care if you're working nine to five as long as you deliver high-quality work on time and within budget.
• Use email autoresponder. It frees up the time and headspace to know that you don’t need to keep checking your email, and it lets your clients know that you received their email. By doing this, you are sending this sort of secret signal that when you're working on projects for them, you're not going to get pulled off task every few moments by replying to emails for other clients.
• If you've sent a proposal to somebody and they haven't even had the decency to acknowledge the time and the effort that's gone into that, they’re probably not someone you would ever want to work with anyway,
• Appreciate the community around you and the need for connection and community. Everybody needs somebody. It's very easy to feel alone, isolated, and feel like you're the only person going through the challenges you're facing today.
• 
  
  
  

Episode Timeline:

00:05 Episode and Guest Intro

00:42 Intro

02:11 About Sandy and what she does

03:17 Writing her book and what it did to her business

04:34 Sarah’s purpose for the book

07:47 Sarah’s career journey

09:49 Sarah’s transition journey

12:35 Advice on setting boundaries

20:40 The benefits of an email autoresponder

28:36 Ghosting over a proposal

34:43 Sarah’s best advice for those who want to transition to freelancing or business

38:13 On community of freelancers

39:17 How to connect with Sarah

40:17 Outro

About our guest:

Sarah Townsend is an experienced freelance copywriter, copy editor, and proofreader. She helps clients improve their communication – not only by using the right words but by using the best words.

She is also the writer of the book Survival Skills for Freelancers and is a mentor to a lot of freelancers.

Connect and know more about  Sarah here:

Website: https://www.sarahtownsendeditorial.co.uk

LinkedIn: https://www.linkedin.com/in/sarahtownsendeditorial/

Twitter: https://twitter.com/STEcopywriting

Facebook: https://www.facebook.com/sarahtownsendeditorial

Instagram: https://www.instagram.com/stecopywriting/

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Feeling sad and unmotivated about your business is a real thing. The many toxic positivities out there do not help business owners normalise the ups and downs of having a business. What we need to do is to accept these feelings, face them, and plan our next step.

In this episode, Ruth Gilbey shares 5 practical steps to help you reflect and get your motivation back if you’ve fallen out of love with your business.

Listen and Enjoy!

Key takeaways from this episode:

5 Practical Steps to Do if You’re Feeling Unmotivated:

1. Don’t make rash decisions based on temporary emotions but equally, don’t stay stuck. Make sure there's nothing else going on, like literally being tired!  Overwhelming and burnout is s the real thing.  
2. Take a break or get a change of scenery and have a good night’s sleep. Take some time out and revisit the problem. This works for all issues, not just falling out of love with your business!
3. Get curious. Dig deeper into why you might have fallen out of love with what you’re doing.
4. Give yourself permission to change your mind or evolve your business. Know that it's ok to change what you're doing but do it on your terms and your time frame.
5. Find the right person to talk things through. This isn't always a family member but someone who will understand you and what you’re doing.

Episode Timeline:

00:00 Podcast Intro

01:08 Episode Intro

01:50 Toxic positivity in the world of business

02:17 Not loving every single thing about your business

03:36 Temporary emotions

04:57 Flexing your time to make it work for you and your energy

04:57 Taking a break

05:35 Getting curious

06:06 Giving yourself permission to change your mind

06:53 Finding the right person to talk to

08:22 Episode recap

09:50 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

You hear stories of people changing their lives after big events or trauma all the time.  Can we learn from others' stories without going through the same traumatic experience?

In this episode, I talk about one of the life-changing things that happened to me. I share my experience with cancer and how, although traumatic, it became a lot of blessings in so many ways. Join me in this episode as I talk about one of the most important journeys I went through.

Key takeaways from this episode:

• Put your mental health and well-being first.
• We need to slow down and be in tune with ourselves to show up as the best versions of ourselves.
• Take time to step back, assess, and get clarity.
• Be more breast aware. Early detection is critical. The earlier you catch it, the less invasive the treatment is.
• You are enough right now. You know enough. You can make any changes you want in your business right now. It doesn't have to be massive. It can be just small, incremental changes.
• Don't put off your dreams. Don't let anyone tell you you can't do something, including yourself.
• Get clear on what you would like your life and business to look like.
• The enemy of mental clarity is overthinking.
• Honor the trauma, face our fears and emotions. Let us feel things and honor them.
• Being mindful is being aware of them and being present.

Episode Timeline:

00:04 Intro

01:08 The life-changing reasons why Ruth made changes to her business

02:33 Getting clarity without having to go through a trauma

03:41 Anxiety-inducing waiting process

05:32 Be breast aware

06:13 The works

07:30 Get all the support

09:00 Resilience-building during cancer

10:24 Changes in the business

13:05 Mental clarity

14:31 Being mindful

15:47 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

There comes a point in your life when you realize that your usual daily living needs a shift. Do you need to be on top of the game to venture into something different from your usual expertise?

In this episode, former blogger and Online Business Strategist Gemma Bonham Carter talks about creating courses, launching courses, the right mindset around launching a course, how she started, and the lessons she has learned. 

It's a great episode packed with value that you're going to love.

KEY TAKEAWAYS FROM THIS EPISODE

• Finding the right thing for you does not happen overnight. You sometimes have to take different gigs to find what will best suit you. 
• Everyone may think that they should be experts and have all the credentials to be able to start a course, but it is easier to grasp lessons from a peer-to-peer kind of mentor than that of an expert.
• Hesitations also include the idea that the market is saturated, but the fact is, it's continuously growing, which gives more opportunities.
• Commitment, persistence, genuine care for your students, and long-term visions are some of the most important things you should consider for your course to be successful.
• It is normal to have hesitations and sit in discomfort, but the success will be worth it.
  
  

Episode Timeline:

00:00 Intro

00:22 Episode Intro

01:39 About Gemma

02:14 How Gemma ended up with her business and how it started

06:26 Gemma's advice on people who are hesitant to start launching a course

09:37 The business opportunity in the growing online marketplace

11:57 Gemma's advice on how to keep the motivation

17:26 The right mindset for a course creator to keep

21:09 Gemma's advice for someone who's just starting or growing a business

23:39 How Gemma kept going to find what business she really wanted to build

26:01 How to connect with Gemma

26:50 Outro

About our guest:

Gemma Bonham Carter is a former blogger turned Online Business Strategist. She is a mom of two wonderful kids. She is passionate about helping entrepreneurs create profitable online course businesses so they can have more freedom in their lives.

Connect and know more about  Gemma and her business here:

https://gemmabonhamcarter.com

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

In this episode, I talk about the beginning questions that you have to ask yourself when you are deciding what path to take in your career. So ask yourself questions to help you decide if you will be working full-time, as a freelancer, or as a business owner. I also talk about how your mindset plays a big role in how we show up. Join me for this first in many valuable podcasts made available to inspire women to play bigger in business!

Key takeaways from this episode:

• How you perceive yourself will also affect how your clients see you as well.
• The label you choose to represent yourself can have a massive impact on how others see you. 
• It’s really important to take time to reflect on what is best for you, what you want to plan to do, and why you think these are important.
• How you see yourself and how you see your potential can come down to confidence and mindset.
• The two different mindsets (10:03)
• Questions to ask yourself to guide you in deciding your next steps (14:01)

Links to books and materials:

Learn more about Professor Carol Dweck

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

It was in 2017 when I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Join the Inspiring Women in Business Facebook Group: www.facebook.com/groups/inspiringwomeninbusiness/

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Is it necessarily bad to feel envious or jealous?  Should we really be ashamed of these emotions? Or do they give us a clue of what we truly desire to take action on them?

International Women's Day is happening this month and today, I really wanted to do an episode around working collaboratively, supporting each other, and empowering other women, which is a huge value of mine. But as I started to write this episode I wanted to talk about more about the days when you don’t feel like that. In this episode, I talked about the best reframe for envy of comparisonitis that would make room for effectively collaborating and supporting others.

Key takeaways from this episode:

Collaborating rather than competing means you really believe there's enough out there for everyone. 

People can support each other without any agenda.

It's normal to feel envious or compare yourself but you can always strive to be the best version of yourself.

When you envy someone, you don't necessarily want to take something away from them or wish something bad for them, you envy what they have or how they got it.

Jealousy is something you can be curious about or something you can explore.

Our emotions make us aware of what we truly desire and we can take action on those desires.

When you truly allow yourself to explore your feelings, be human, and be curious about what emotion or belief is telling you then you can make more room for abundance, collaboration, generosity, and supporting others.

Episode Timeline:

0:04 Intro

1:20 Episode Intro

1:50 Collaborating rather than competing

2:28 The joy of supporting and collaborating with others

4:21 Days we don't feel at our best

7:13 The feeling of envy isn't necessarily bad

9:20 The best reframe for comparisonitis

10:12 Why we feel ashamed of being jealous or envious.

11:07 How we can make more room for abundance, collaboration, generosity, and supporting others.

11:59 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Pretty much anyone can start a membership business, but what does it really take to start? Also, knowing that there’s a lot of memberships and competition out there, what would be the key to having a successful one? 

In this episode, Callie Willows of The Membership Geeks talks about how she ended up with the business that she is doing now. She will also give a lot of advice on having a successful membership business from starting it to retaining it as it evolves through the years.

Key takeaways from this episode:

• Anyone can start a membership, but whether everyone should is another matter. 
• Memberships are more of a slow build, and you need to be in it for the long haul and committed to that. So it's a marathon, not a sprint.
• Anybody can start a membership but you need to go into it with the right mindset, the right idea, and the right kind of approach to what you're going to be offering.
• You don't need a big audience, but you do need an audience, you need somebody that you are going to launch to.
• The smaller your audience is, the more realistic you need to be about the kind of numbers that you're going to get and the growth you're going to get from the start.
• People join memberships more for convenience because they can get everything in one place and they can be more guaranteed of a result and extra support.
• It isn't just about the content; It's about helping someone get success and support getting there.
• There's always going to be competition for anything, so the key to having a successful membership, even if it is a saturated market, is to work out what your thing is.
• Memberships evolve over time so start as simple as possible.
• You can't have a successful membership if you're focusing only on getting new members in, you've got to go into it being passionate about actually supporting people, helping people get results, and providing the best membership experience possible.
• There are 100 different pathways to success and you need to do what lights you up and what makes your tail wag.

Episode Timeline:

00:04 Intro

01:32 Episode Intro

02:05 About Callie Willows' business

02:47 How Callie ended up with the business that she has today.

07:27 Callie's work with her business partner.

08:33 Who is right and not right for a membership.

10:31 The need for an audience to start a membership.

11:50 What to give away for free in the membership.

15:29 The competition in the industry of memberships.

17:09 Callie's advice about starting a membership.

19:27 Advice to someone who is a new business owner.

20:47 How can people find Callie and The Membership Geeks.

21:21 Outro

About our guest:

Callie Willows is the Co-Founder of the Membership Geeks together with her partner, Mike Morrison. She began her entrepreneurship journey when she was 19 years old and she created her first membership site for her first business. This led her to help people create their own membership sites and eventually started the Membership Academy.

Connect and know more about  Callie and her business here:

https://www.membershipgeeks.com

https://www.instagram.com/calliewillows

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

One of the stumbling blocks in building a business is the fear or dislike of selling.  Being totally at ease with selling is the dream, and it is possible with the right mindset and strategy.

In this episode, I chat with Claire Stansfield, a business coach and strategist for women. She generously shares valuable tips on how to sell authentically. She takes us to the journey of her hurdle in selling when she started and how she eventually overcame the struggle.

Listen up and happy selling!

Key takeaways from this episode:

• Start with paying attention to what's in your mind, the stories you're telling yourself. That really will make a difference to your energy.
• Get training in the skills of sales. When you've got that framework, you feel safe on the call, and the prospects feel safe on the call. It is a total game-changer.
• One of the ways you can keep a call short is to prequalify people.
• Your ideal clients are going to be looking at absolutely everything you out into the world with the lens of whats-in-it-for-me.
• Have somebody support you that's been there, business savvy, and doesn't have the emotion you have around your business.
• Get support and get your tribe of people who will be there to cheer you on and keep you going.
• Don't listen to people who sound harsh and haven't built a successful business. They're going to be projecting their fears onto you. Listen only to people who have been there, done it, and get them as a teacher.

Episode Timeline:

00:00 Episode and Guest Intro

00:42 Intro

02:16 About Claire and what she does

03:02 Claire’s story of how she got into her business

06:37 Selling authentically

12:10 Keeping sales call short

16:36 Being clear about what you sell

19:29 Claire’s best advice

21:40 Outro

About our guest:

Claire Nicole is a Business coach & strategist for women seeking to build and grow profitable, rewarding, and sustainable businesses. She’s also the host of  'The life by Design Podcast.'

Claire believes that business is the vehicle to creating a life by your design and to make the changes you want to see in the world. 

Claire infuses her coaching and mentoring with 25 years of experience and skills. She’s ICF accredited & trained as a Tony Robbins strategic intervention coach.  Claire built the UK’s #1 wedding hair and makeup company, a 6-figure coaching business in year one, and an award-winning florist. 

Through her wealth of experience, including coaching 100’s of women to build profitable businesses, she believes that the key is to focus on her 3-pillar framework of Mindset, Energy, and strategic action.

Connect and know more about  Claire here:

Podcast: Life by Design

Facebook Group: The Triplet Club

Website: clairenicolecoaching.com

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

It is so important to take care of ourselves while scaling our business, ye so much of the time looking after yourself goes to the bottom of the pile. It will be easier to do when you reflect on the expectations you put on yourself, set boundaries, and find that work-life rhythm you need in your lives.

In this episode, Rachel Martin talks about the business she has today and her realisations along the process. She also shares great tips on how to look out for yourself whilst scaling your business and how you can cope with the current recession we are all going through right now.

Key takeaways from this episode:

• Doing your tax returns yourself is often like walking through airport security; You know you've not done anything wrong, but you still feel a bit sweaty, and you don't want to be picked on.
• Boundaries are the only way to put things in place to protect yourself.
• You have to find a work-life rhythm rather than a work-life balance.
• Push back on these expectations that you're putting on yourself, like reframe it, reword it, is it work-life balance, or is it work-life rhythm?
• We are real people outside these businesses, we have a real life.
• Be clear on your goals.
• Have flexible goals and flexible targets rather than fixed targets 
• Nobody gets to 100 overnight. It's one every single day.
• We are the person we have to spend the most amount of time with and so we are the most important person to put boundaries in place with.
• It's very easy to agree to things when they're not happening to you right now.
• You have to serve yourself because nobody else is serving you.
• We can take everything that we learned from the pandemic and apply it to a recession.
• Tax planning is a huge part of every part of the business.
• Financial anxiety is caused by uncertainty.
• Enjoy the process and do not be afraid to ask for help.

Episode Timeline:

00:04 Intro

01:09 Episode Intro

01:32 About Rachel Martin and what she does

02:39 How Rachel ended up with her current business

05:19 Some bits of Rachel’s business

06:41 How to scale your business while still looking out for yourself

12:41 Putting boundaries

17:40 Rachel’s advice for business owners during this time of recession

20:03 Looking after your mental health during the recession

22:50 The advice Rachel wished she received when she started her business

26:14 How to find more about Rachel

27:15 Outro

Connect with Rachel Martin here:

Instagram: https://www.instagram.com/accountant_she

Youtube: https://www.youtube.com/c/accountantshe 

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

A lot of business owners sometimes feel like giving up because they want to get to the end destination without going through the foundational things of the business. What they don't know is that once they have these business foundations in place, their business is going to fly.

This episode is all about the importance of business foundations. I explain what these foundations are and some of the steps that you can take to get those foundations in place.

Listen and let’s build our business the right way.

Key takeaways from this episode:

• Starting, running, and growing your business is an ongoing process.
• Slow and steady wins the race
• Foundational things aren't going to get you success overnight, but they do work.
• Implement and take action as you are learning.

6 Business Foundations Most Business Owners Skip

• Choosing and planning the business that you really want.
• Getting more specific and niching.
• Get clear on who you want to work with.
• Learning how to speak with your ideal client, in person, on e-mails, and on your website.
• Creating offers and services that you want to offer.
• Prioritizing having a website 90% of the time.

Episode Timeline:

00:04 Intro

01:08 Episode Intro

01:53 Business as an ongoing process

01:54 Enjoying the business journey and slowing it down

03:23 Business foundations build business momentum 

05:12 Planning for the business that you want

06:07 Niching

06:42 Knowing and understanding ideal clients

07:30 Speaking to your clients

07:58 Having a website

08:26 Recap of 6 business foundations

11:25 What's stopping people from doing these foundational things

14:26 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Starting a business at any stage of your life is already hard. What more if it happens simultaneously with a drastic change in your physical body?

In this episode, Katie Taylor, Founder and CEO of The Latte Lounge, shares her journey from discovering that she has perimenopause and how that led her to build an amazing community that helped a lot of women. Listen up as she enlightens us that we are not alone in whatever journey we are going through.

Key takeaways from this episode:

• If your hormone levels fluctuate all the time, these symptoms are enough to make a diagnosis, and no one should suffer, and nobody should be spending years and years waiting and trying. Don't suffer in silence.
• Get your health sorted first, and then if you’re working in corporate, before you and set up on your own, get that all in place before you leave. Get some business coaching and have a business plan. Speak to your bank manager and figure out how you're going to finance everything.

Episode Timeline:

00:04 Intro

01:08 Episode Intro

01:34 About Katie

02:15 The story that led Katie to create The Latte Lounge

08:18 How Katie created a community that helped a lot of women

10:08 How the conversations about menopause and perimenopause have changed

11:45 The effect of Katie’s condition on her work in the earlier stage.

14:02 Katie’s advice for women going through perimenopause

18:21 Katie’s mission in the workforce

20:33 Katie’s advice for women who wants to start their own business on their well-being

22:50 How to connect with Katie

23:40 Outro

About our guest:

Katie Taylor is the Founder and CEO of The Latte Lounge, an online platform for women over 40. Married for 28 years with 4 children, Katie has seen it all and understands that the sandwich generation brings about so many challenges. Previously she worked for over 25 years in PR, Marketing, Fundraising, and Event Organising for a variety of different children's and mental health charities.

Connect and know more about  Katie and The Latte Lounge here:

https://www.lattelounge.co.uk/

https://www.lattelounge.co.uk/menopause/

https://www.lattelounge.co.uk/the-34-symptoms-of-perimenopause-and-menopause-symptom-checker/

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Everyday tasks can be very overwhelming, especially for moms and business owners. However, creating a system in prioritizing and organizing can be a big help to save time and make time for the things that you need to accomplish every day.

In this episode, I interview Heather Greco from Chaos and Cookies. She shares the things you need to do to keep your family and your business in a routine. This episode is full of some great hacks and tips to help you get organized in life, family, and business. 

Have a listen.

Key takeaways from this episode:

• Being granular with your time management is a very big deal.
• Be proactive and not reactive.
• Sectioning clothes and the ingredients for meal preparations saves a lot of time.
• Having organization bins all across the house helps kids understand that there's something that needs to be done without you asking.
• Creating systems makes things easy because it's just something you do naturally.
• You can digitize your papers, organize them in albums, and throw them away.
• You do have time; You just have to figure out what you want to make time for.
• Give yourself, each day, three non-negotiable things that you will make time for. 
• Writing your accomplishments at the end of each day is great for the brain.
• Don't overwhelm yourself and don't set too many deadlines close together.
• A business is not a delivery service, and you have to put in the work and the time to build it, for it to deliver what you want.

Episode Timeline:

00:04 Episode Intro

00:21 Intro

02:02 About Heather Greco

03:00 How Heather ended up with her current business

04:55 How Heather applies what she teaches others in her life

06:18 Time management

08:10 Tips on organizing clothes and meal preparations

12:37 Delegating tasks

19:46 Heather’s advice to moms who say that they don’t have time

24:08 Heather’s advice to people starting their business

27:33 How to find more about Heather

27:57 Outro

Our Guest:

Heather Greco is an Efficiency Expert. As a busy mom of three and the founder of Chaos n’ Cookies, Heather’s main objective is keeping moms from crumbling. After gaining 10+ years of experience as a Director of Marketing helping build multiple 6 & 7-figure businesses for other women, Heather has created the Chaos Control System to equip moms to overcome their objections so they can live the life they want to live and start that business they have always wanted. The Family Playbook, or standard operating procedure, is the tool every mama needs to save time and stress-less when chaos ensues at home.

Heather also helps new business owners to simplify systems on social media and other business platforms to automate processes to get their business up and running quickly and efficiently with how-to tutorials and hands-on coaching. Heather has helped hundreds of women to be more productive and self-sufficient in their homes and businesses allowing them to reclaim control of the chaos.

Connect with Heather Greco here:

Website: https://chaosncookies.com

Instagram: 

https://www.instagram.com/theheathergreco

https://www.instagram.com/chaosncookies/

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/the-sold-out-solution-2022 

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

What’s it like to work with a coach or a mentor? What are the benefits and is there a difference?

In this episode, I talk about the difference between a coach and a mentor. I also share reasons why working with a coach can be that missing piece that can help you take your business to the next level. Listen up and take some notes.

Key takeaways from this episode:

• The best investment you can make is an investment in yourself.
• A coach helps support you move towards your goals, not by advising, but by asking questions by being present and utilising active listening to help you find your answers.
• A good coach or mentor will give you unbiased feedback.
• A good business coach will help you see your blind spots because you're too close to your business to see the gold and the opportunities.
• A good coach will help you close your knowledge gaps because you don't know what you don't know.
• We all need some form of accountability.
• Finding the right person to support you is crucial.

Episode Timeline:

00:04 Intro

01:08 Episode Topic

02:43 The difference between a coach and mentor

05:20 Eight reasons why working with a coach can help your business and change your life

05:28 Navigation

06:03 Focus

06:30 Personal attention

06:45 Unbiased Feedback

08:12 Blind spots

09:40 Knowledge gaps

11:52 Accountability

13:07 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

There are so many messages out there about pushing through your comfort zone you can end up thinking if it doesn’t hurt I must be doing it wrong.  But what if you need your business to be comfortable and safe because you’re already dealing with life stuff? For example looking after elderly parents, being a career, or dealing with a chronic illness? 

In this interview, Laura shares how she’s adapted her own business to suit her, her goals, and her family. And how she’s expanding her comfort zone rather than pushing through it. Laura shares valuable lessons she learned that changed and simplified the way she runs her business.

Key takeaways from this episode

• Voxer works like leaving a voicemail message on Whatsapp or Facebook Messenger, but there isn’t a time limit to how long the message can be.
  
• The person can listen in real-time while you’re leaving a message in Voxer.
  
• We need someone accountable to keep our work on track and motivated.
  
• We can learn how to have a successful business without burning ourselves out.
  
• Working on something without burning out is a choice you have to own.
  
• Choosing not to burn yourself out gives you space to be more creative and earn more.
  
• It’s better to expand your comfort zone than go out of it.
  
• Your business will have its hard parts, but you don’t have to make it harder for yourself.
  
• Always ask yourself how you can make things easier and simpler.
  
• Dig deep and figure out what is making things hard to be able to work on it more effectively.
  
• There are many ways to do things; You can always pick the strategy that will work for you.

Episode Timeline:

00:04 Intro

01:08 Episode Intro

02:18 How Laura Robinson changed the way she does her business

03:41 How Voxer works

06:59 Who Laura is and what her business looks like now

08:14 How Laura progressed into mentoring

09:49 The benefits of having someone to keep your business on track

11:31 Laura’s thoughts on having comfy businesses

13:53 Laura’s advice on creating a successful business without burning out

18:48 Laura’s focus this year

20:29 Laura’s comfy business newsletter

24:29 Expanding our comfort zones

27:09 Finding ways to make hard things simpler

29:25 Laura’s advice on making hard things more comfortable

31:39 Picking the right strategy that works for you

33:40 How to connect with Laura

34:39 Outro

How to connect with Laura Robinson:

Website: worditude.co.uk/newsletter

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

VAT registration can be a bit overwhelming but knowing its practicalities and planning out things well can give you the peace of mind and relief to take the next steps necessary for your business growth and success.

In this episode, Ruth Gilbey talks about the top tips on planning to become VAT registered, the logistics around being VAT registered, how you plan for being VAT registered, the mindset shifts, and the realities around what it means to be VAT registered as a business owner.

Key takeaways from this episode:

• You need to register for VAT if your turnover is 85k or more in any rolling 12 months.
• You don't have to wait until you are at the 85k turnover mark to register to be VAT registered, you can do a bit more planning and take more control of the situation. You can register at any time, you don't have to have hit that mark.
• Set yourself up as a limited company, get yourself an accountant, and get VAT registered. 
• It's a little bit more complex than being a sole trader or self-employed.
• When you move from being a sole trader, freelancer, or self-employed to being a limited company, the VAT allowance resets itself.
• You can claim back VAT and offset it against your VAT bill if anyone you've invoiced is VAT registered.
• List all your suppliers and all your outgoings and identify which ones were VAT registered. 
• This is also a good chance to audit your business expenses.
• Update your website to have your VAT registration details on all your checkout pages, invoices, and account system.
• Remind yourself that paying taxes is a good thing. 
• Being VAT registered will give you relief to take action in your business.
• Give your clients notice if you’re planning for a price increase.
• There needs to be more transparency with business coaches and business owners about the running costs of your business.
• Be careful aspiring to revenue promises that don't give you the real data behind them.
• A 20% profit margin in your business is seen as a good profit.

Episode Timeline:

00:04 Episode Intro

00:28 Podcast Intro

05:16 When should you register for VAT?

06:44 Setting yourself up as a limited company 

07:50 Getting help from an accountant

09:17 VAT allowance reset when transitioning into a limited company

10:55 Claiming your VAT if you invoiced anyone who is VAT registered

11:43 How Ruth planned for becoming VAT registered

13:04 Identifying who your VAT-registered clients, suppliers, and outgoings are

15:03 How being VAT registered shifted Ruth’s mindset

16:06 What to remind ourselves about paying taxes

16:52 Not holding yourself up and taking more actions in your business

17:27 Planning for a price increase and giving notice to clients

18:44 Transparency with business coaches and owners about your running costs

24:00 Outro

Workbook Link:

Set Your Secret Base Rate - https://www.ruthgilbey.com/base-rate-workbook

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Is it really all in the mind? Are we being compassionate and kinder to ourselves if we numb our negative feelings and just keep on going to achieve success?  

In this episode, I interview Jacqui Acree and she enlightens us about Emotional Freedom Techniques (EFT) or commonly called tapping. She also shares about the self-help industry, the good and the bad. 

It’s a great episode. Have a listen.

KEY TAKEAWAYS FROM THIS EPISODE

Remember to be aware of what our body is telling us. It is not just about positive thinking, working harder, and pushing through.

Failure is a necessary part of success. It's not a failure on one side and success on the other, and you only get one. Failure is part of the experience of success, it's a journey, and you hit failure along the way.

Self-sabotage is a form of protection. When we look at it like that, we can begin to honor its intent and then let it go. 

It's so important to be able to permit yourself to feel and feel the things that you feel.

When we numb some feelings, we actually numb all of them. If you numb the "negative feelings" like anxiety, fear, disappointment, we are also numbing joy, maybe pleasure in some way.

Visualizing a hard thing is going to catalyze a stress response in your body. When our body is stressed, it will go to fight or flight, we lose access to our rational perspective, logical brain. And we need those to show up and shine in life, whether business or life in general.

Procrastination is always a stress response.

Emotional Freedom Techniques, commonly called tapping, is a blend of acupressure and psychology. 

Emotional Freedom Techniques or tapping can help us go through what our bodies really feel. It helps us better transition to what steps we should take next to achieve our goals.

Episode Timeline:

00:00 Episode Intro

00:40 Intro

02:01 About Jacqui Acree

03:37 How Jacqui ended up with her business today

07:10 Jacqui’s key messages for people about Gaslit

13:54 How numbing negative feelings also numb all feelings

16:31 The importance of honoring the journey instead of exclusively focusing on the big goal

19:33 How tapping helped Jacqui notice what she’s feeling and allowed it

26:31 Our body’s stress response when visualizing a hard thing we need to undergo to reach a goal

28:55 About Emotional Freedom Techniques or tapping

30:36 The first time Jacqui used tapping

36:15 Jacqui’s take on over-identifying our thoughts and feelings as ourselves

38:42 Transitioning from the feelings of self-doubt

43:04 How often people should use tapping

44:33 Jacqui’s last piece of advice to listeners

45:40 How to connect with Jacqui

47:42 Outro

About our guest:

Jacqui Acree is an EFT tapping Practitioner. Her mission is to empower entrepreneurial mamas to silence their inner critic, release perfectionism, and recover from goal trauma so that they can parent and lead with love and power. She uses a science-based practice (tapping) which stimulates the body’s energy points so you can experience physical relief, emotional wellness and feel at ease. 

Connect and know more about  Jacqui and here:

https://experience.jacquiacree.com

https://www.instagram.com/jacquiacree

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

You’ve set up your email marketing tech and started emailing your list… now what?

List building and email marketing end up way down on business owners' list of priorities.

I was thinking about how I’m often trying to persuade people that prioritising list building is a good idea, but instead, why don't I show you how you can make money from it? Then that’s much more of an incentive to get going right or finally take it seriously.

In this episode, I talk about The 3 Ways You Can start monetising your list today without a big fancy funnel and loads of tech.

This episode was inspired by a conversation and some longer training inside my ongoing coaching programme, The Online Business Collective.

Key takeaways from this episode:

Fads will come and go but e-mail marketing is always there.

Whenever you're doing something in your business, you need a goal. You need to know why you're doing it.

There isn't just one way of running your business. There are multiple ways.

Having an e-mail list is a tried and tested thing that has been working for many years. 

It's important to upgrade your marketing mindset. Start selling in every e-mail.

If you start right from the beginning of talking about your offers in your e-mails, people won't be surprised or offended.

It's possible to add value and be helpful whilst having a very transparent and authentic call to action to sell in your e-mail.

Share your tips and stories and then relate them to something that you sell.

Add a super signature to the bottom of your e-mails.

Episode Timeline:

00:04 Podcast Intro

01:10 Episode Intro

02:18 The question from Ruth’s coaching program that inspired the episode

07:24 Upgrading your marketing mindset and selling in every e-mail

10:58 Sharing tips and stories relevant to your offer

13:51 Adding a super signature to the bottom of your e-mail

15:00 Different ways of writing your super signature

16:09 Recap

17:27 Outro

Download here:

8 Ways to Nail the Sale: https://www.ruthgilbey.com/8-steps-to-nail-the-sale 

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

In this episode, I talk about all the advice I wish I'd been given when I first went freelance and started growing my own business. Brace yourself as this episode is a full-packed guide of things you need to know to set up your business for success.

Key takeaways from this episode:

• Being overwhelmed with things to do in business is connected to fears and beliefs about what you actually think is possible. (01:51)
• Everything that we do is linked to a belief. (5:57)
• It’s not about finding a unique thing that no one else is doing but finding what you enjoy doing. (7:09)
• People relate to you, not your expertise. Think about who you want to help. (8:49)
• Having a business plan gives you clarity on the next steps to take (9:50)
• It is crucial to know who your ideal clients are. (10:48)
• Setting up your finances. (11:56)
• Making sure you are ready to do your marketing (14:08)
• Checking the things to do in your business and if there are tools or others that can help you. (16:11)
• Investing in the right tools. (18:33)
• The importance of insurance (19:40)
• Recap (21:25)

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

It was in 2017 when I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Join the Inspiring Women in Business Facebook Group: www.facebook.com/groups/inspiringwomeninbusiness/

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Two reasons you should set up your business in maintenance mode: The fact that life throws unexpected things, and the need for creativity and freedom to do other things to scale your business.

In this episode, Ruth Gilbey talks about running your business in maintenance mode. She shares a useful guide on how to set up your business and some of the useful tools you need for it. 

Listen and Enjoy!

Key takeaways from this episode:

• It’s important as business owners to have white space in your calendar for creativity and a business that doesn’t rely on you so you can have the freedom to do other things 
• A lot happens to us and we have to keep showing up in our business even when we don't feel like it. So having this robust kind of infrastructure in your business gives you some peace of mind.
• Don’t make any drastic decisions and remember that most emotions are temporary.
  

Some Automation Tools You Need for Your Business:

1. Social Media Scheduling Tool - allows one to plan, manage, and recycle content. It’s somewhere to also store all your content and can be easily used in a team for collaboration. (e.g. MeetEdgar, Buffer, HootSuite, Planoly, Social Bee, ContentCal, and Metrical) 

2. E-mail Marketing Tool - sends a regular e-mail newsletter and podcast updates. This can also set up automation for new subscribers, sales funnels, new customers or clients, cancellations, follow-ups, and more. (e.g. MailChimp, Active Campaign, and Kajabi)

3. Google Doc of templates that are used if you need a personal touch on your e-mails.

4. Click Up and Slack - used for collaborating with team members.

5. Zapier - helps different tools talk to each other.

6. Payment Plan Subscriptions - used to set up payments so you’re not chasing up payments. (e.g. PayPal, Stripe, and Kajabi Checkout.)

7. Brand Guidelines and Assets Documents

8. CRM for Managing Clients

9. Tools for Personal Stuff

10. E-mail Organisation Automation - helps organise the e-mails that come to your inbox into different folders.

Guidelines on Running Your Business in Maintenance Mode:

1. Make a priority list of what you need to do and be brutal if you’ve got a short amount of time.

2. Communicate. Notify contractors and clients if things are changing.

3. Recycle your marketing content and do not just create more and more.

4. Look at automation and scheduling tools.

5. Look at your expenses and financial commitments.

6. Give yourself what you need.

7. Batch things such as recording podcasts, writing e-mails, and creating content.

8. Set boundaries.

Episode Timeline:

00:04 Podcast Intro

01:08 Episode Intro

01:30 How automation and systems transform businesses

04:35 Some tools you can use for setting up your business in maintenance mode

11:45 Having some peace of mind in your business when a lot of unexpected things happen

12:42 What made Ruth change the way she runs her business

13:24 The processes that Ruth went through

14:00 Having an extended period of time before making a big decision

15:52 What you need to do to run your business in maintenance mode.

20:52 Recap

21:39 Ruth’s advice to you

22:19 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

What does it take for someone to get out of their work and leap into freelancing or having their own business? And when one finally takes that leap, how does one make sure not to fall to that same pattern of anxiety and discontent?

In this episode, I talk with Laura Robinson of Worditude. She shares her journey from working full time, freelancing to having her own business. We covered essential topics from setting your boundaries and how your website can help with that, knowing what is possible and going for it, and so much more. Listen up and see how her story resonates with your journey.

Key takeaways from this episode:

• If you have a website that has solid boundaries around what you charge, when you're available, the types of people that you want to work with, then the quality of leads is going to be higher, and you’ll attract your ideal client.
• Before you get sidetracked by the next shiny red thing or latest strategy.
• Ask yourself what’s more important and what’s going to grow your business and attract the right customers?

About our guest:

Laura Robinson is a digital copywriter. She’s been self-employed for 12 years now. She helps people who sell their expertise to help other people create or build or grow or manage their businesses.

She helps people stay focused on making marketing plans, sticking with them, and making super simple sales frameworks for them to follow using their website.

Connect and know more about Laura here:

Website: https://worditude.co.uk

Instagram: https://www.instagram.com/laura.worditude/

Facebook: https://www.facebook.com/worditude

Starting a freelance business can make you feel like you are navigating through it alone, and it can be overwhelming, especially coming from the corporate world where you work with a team. Having a community that supports you is very critical.

In this episode, I talk about my membership, the Online Business Collective. I share the why behind it, how it came about, and the support system built inside it.

Listen up and learn more.

Key takeaways from this episode:

• You start with getting clarity and making a plan.
• Set goals. Without goals, you don’t have a plan or something to focus on.
• Learn and implement as you go along. The best way to learn is to learn by doing.

5 key areas of the membership:

• Looking after your mental well-being.
• Designing your dream lifestyle.
• Do less, better.
• Building your authority.
• Creating stable, scalable income.

Episode Timeline:

00:04 Intro

01:08 Episode Intro

01:57 Why I wanted to create a space for business owners

03:23 The dilemma of female business owners

04:42 How it started

06:33 A hybrid program

07:18 The growth and what can you get inside the membership

08:10 We start with clarity and the plan

08: 53 Designing your dream lifestyle

09:38 To do less better

09:58 Building your online authority

10:36 Creating stable, scaleable income

11:05 Especially for you

12:19 Outro

Know more about the membership here: https://www.ruthgilbey.com/online-business-collective

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Hello and welcome to the Inspiring Women in Business podcast.  My name is Ruth Gilbey, and I’m a business and marketing coach. I’m on a mission to inspire women to start and play bigger in business.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way.

I was a new Mum of twins on maternity leave in a recession, Googling jobs that could be done from home and around my family. I remember that low point when someone suggested a job in Sainsbury’s, no disrespect to anyone who works in a supermarket, but my last role was a senior operations manager, managing large teams and big budgets. I’d completely overlooked the 20 years of experience I had running projects and growing businesses. I had vital business experience in accounts, sales, project management, marketing, customer service, and managing teams. However, I disregarded this experience and thought all my skills were irrelevant or out of date.

I lost confidence, dumbed down my skills and never even considered being a  business owner. I thought this was what other people did.

I then got the online courses bug, upskilled in anything and everything to do with digital marketing and reinvented myself as a digital marketer. I defined myself as the last course I did. I always thought I need “just one more course” before I took action. And even though I embrace lifelong learning, I hadn’t done vital work on working out what I wanted, as I’d never permitted myself to have the business I wanted. I had no idea what mindset, imposter syndrome or limiting beliefs meant as it had been 20 years since I’d challenged myself to step out of my comfort zone.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and wasn’t fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

Writing a book might be a very difficult task especially when starting it. There comes a time when procrastination and impostor syndrome comes. Thinking about the people that need to hear your voice and committing to writing could be great ways to combat these. It will open up a lot of opportunities you did not even expect.

In this episode, Steph Caswell talks about how she moved from being a deputy head to an author of six books, including her latest book, Dare to Write. She also talks about how a book can help your business and what you should do if you're procrastinating around writing a book or if impostor syndrome comes up.

Listen and Enjoy!

Key takeaways from this episode:

• You write the book that's inside you and you can't predict what book is going to come next.
• Writing a book for business becomes a part of your business model and your marketing strategy.
• Writing a book opens up many opportunities that you probably would never even think about.
• If people want to get to know you but don't necessarily want to buy your program, starting with a book is a nice way of introducing yourself to them.
• There's no sort of waiting for the muse to take you. It's sitting in the chair and committing to writing regularly.
• If you can commit to writing even just 300-500 words every day that is going to build into a book.
• If you are having that impostor syndrome, look at the books that you've got and you'll find that there are so many that are all under the same thing in the same sort of theme. There are so many ways you can say something, but it's the way you say it that matters.
• If you got people that want to hear from you, they're going to want to hear your take on that particular topic even though they've got loads of other books on their shelves.
• Over researching is procrastination in disguise.
• Have a plan but don't be held rigid to it.
• Things always come up and opportunities present themselves in a way that you can't even foresee.

Episode Timeline:

00:00 Episode Intro

00:40 Podcast Intro

02:05 Who Steph Caswell is and who she helps

03:05 How Steph ended up with the business that she has today

05:22 What Steph learned from the process of shifting into her business

06:25 About Steph’s books

09:30 What drove Steph to start writing

11:15 Why are books good for someone’s business

12:54 Steph’s advice on getting started with writing

14:59 What to do when Impostor Syndrome comes

17:57 A take on over researching before writing

19:34 Steph’s advice on starting a business or a freelance work

21:21 Listening to your intuition

24:40 How to find more about Steph Caswell

25:40 Outro

Connect with Steph Caswell here:

Instagram: https://www.instagram.com/creatinghappywriters 

LinkedIn: https://uk.linkedin.com/in/stephcaswell 

Get her books here:

Website: https://www.creatinghappywriters.com 

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

The best way to network is to do it authentically. In the process of meeting new people and finding a way to help them, we are creating a network without realising it. When we do networking freely, we find more people we are aligned with and that’s how we find our tribe.

In this episode, Shona Chambers, a freelance marketing consultant, talks about the importance of finding your tribe. You will learn tips on how you can create a network authentically and how you can find opportunities with your network naturally.

Listen and Enjoy!

Key takeaways from this episode:

• We all have a natural network. There are always going to be people who are already more attuned to the direction that you're going in.
• If you meet somebody, think about what they are looking for and how you can help them in a gentle process.
• There are two kinds of people, the ones that want to be out there with others and the ones that don't.
• Collaborations don't have to be necessarily about making money together, it can be about how you can grow your audience together or find new people that you would not find alone.
• Understand yourself as a social creature and think about whether you want to be bound to recommending certain people for positions when they come up or you want to be free to network with people you find yourself more aligned with.
• Just try to be a nice person to help others.
• Figure out how you can do something a little bit first before you go full into it.
• Nowadays, there's no such thing as a job for life. Whether you stay in an industry for life is another thing, but having multiple ways of paying your bills is a good idea.

Episode Timeline:

00:00 Episode Intro

00:38 Podcast Intro

02:30 About Shona Chambers

03:59 How Shona ended up with her current business

07:12 How Shona got her first clients

11:17 Doing collaborations with other people

13:40 Networking online

14:35 Gravitating towards authentic networking and finding opportunities through it

15:43 How Shona found her tribe when she went freelance

17:09 Networking by just trying to help others

18:40 Shona’s advice for people who are thinking of going freelance or starting a new business

20:17 How to find more about Shona Chambers

--- Outro

Connect with Shona and download her book here:

Website:https://www.shonachambersmarketing.co.uk 

Amazon:https://www.amazon.com/marketing-tips-small-business-owners-ebook/dp/B08J4JPZK9 

Book Recommendation: The Multi-hyphen Method by Emma Gannon

https://www.emmagannon.co.uk 

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

I have lived through quite a few recessions, economic downturns, and pandemics (still can’t believe I can now add pandemic to the list). As difficult as recessions are, experiencing them and learning from them has helped me make better business decisions and stay the course when I feel like giving up.

Economic downturns, recessions, and pandemics have shaped the business I have today—a business with multiple income streams that don't all rely on trading time for money.

In this podcast episode, I share what keeps me going and what practical things you can do to survive and even thrive during a recession, because emails and podcasts like this have helped me and I want to help you right now.

Key takeaways from this episode:

• The inaction we take doesn't create any action. 
• There's always something positive out of a difficult time and we don't know what we don't know.
• Recessions are inevitable. They are part of our economic cycle but we will get through them.
• Recessions are awful but also offer important economic benefits.
• It's a human need to contribute. It's a balancing act of supporting others whilst looking after your own needs as well.
• Feeling guilty about making money in your business does not help anyone.
• The more you earn, the more you can contribute and help others.
• Panic is very human and normal, but equally, by understanding it, normalizing it, and becoming self-aware, we can adapt and build resilience.
• Make decisions when you are in a logical state of mind, not emotional.
• Reduce your news consumption. Stay informed but don't overconsume.
• Get advice from reputable sources.
• Gather data and information. It is important to review and understand your finances, results, and data.
• This is not a time to bury your head in the sand; This is a time to be informed.

Practical steps you can implement to protect your business:

1. Reassess your monthly budget and assess what your business needs to still run and still grow.
2. Maintain your marketing efforts
3. Upgrade, update, and reevaluate who you do your business with, who your client is, and what your niche is.
4. Research recession-proof businesses.
5. Be smarter with what you invest in.
6. Re-evaluate and revamp your offers and services.
7. Upgrade and get your support. You aren't supposed to do everything alone as a business.
8. Protect your business. 

Episode Timeline:

00:04 Podcast Intro

01:05 Episode Intro

02:14 Some quotes that will help reframe what’s going on at the moment

04:08 The 2008 credit crunch experience for Ruth

07:10 Recessions as inevitable parts of our economic cycle

10:21 The balancing act of supporting others while looking after your own needs

12:34 Our behavior during a recession and how we can do better

13:41 Making decisions in a logical state of mind

19:52 Practical steps you can implement to protect your business

20:29 Reassessing your monthly budget

20:40 Maintain your marketing efforts

21:34 Upgrading, updating, and reevaluating who you do your business with

22:59 Researching recession-proof businesses.

23:58 Being smarter with what you invest in.

24:53 Re-evaluating your offers and services.

25:39 Getting your support

26:09 Protecting your business. 

27:09 Recap of the practical steps you can implement to protect your business at any point

28:55 Outro

Links:

Protect your business

• Get insurance. There are many different types of insurance out there, depending on what kind of business you have or whether you are a limited company or freelancer. Ask around for recommendations depending on your sector and industry.  I have insurance with Dinghy if you sign up to Dinghy using this link https://getdinghy.com/deck/members/rg-8885  we both get a £15 amazon voucher.
• Have up-to-date contracts. There are many different types of Legal support and contracts out there, depending on what kind of business you have or whether you are a limited company or freelancer. Ask around for recommendations depending on your sector and industry. I use Koffeeklatch contracts. Koffeeklatch helps micro-businesses thrive and become more profitable. Koffeeklatch contracts and courses can be found here (I'm an affiliate because I think what Annabel and Koffeeklatch do is fab and as you know I'm only an affiliate for things I love and use myself). 

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook:https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

As a freelancer, it is important to know how you should price your services. But how do you do it? Where do you start? 

In this episode, I talk about how to set your pricing and rates for your services properly. I also talk about the money mindset and how important it is to address that first.

Key takeaways from this episode:

• We get trapped in patterns, and if we don't address them, they can show up in different ways in our business and life.
• Helping people and making money doesn’t have to be mutually exclusive.
• Others can't advise you on what you should charge because your experience and how you feel towards the value add are unique.
• We owe it to others to charge the right amount. Otherwise, we can devalue a sector or an industry.
• There isn't one size fits all. We have different experiences. We have different attitudes. We have different confidence levels. Don't worry too much about what others are charging. You've got no idea what their business model is. How profitable they are. What else is going on inside their business as well.
• Avoid charging what you're worth. You can end up pricing your services and products based on how you feel about yourself and your valuation.
• A better approach is to look at the research. You can look at industry benchmarks for pricing.
• Make sure that your pricing is aligned with the value that you offer. Approach your pricing as value-based pricing instead of pricing according to what you'd love to charge at the higher end and build to that value.
• Don't be cheaper, be different. Make your offer unique and irresistible.
• Consider moving away from hourly rate traps as they tie you to the effort spent rather than the value you deliver.

Episode Timeline:

00:04 Intro

01:08 Episode Intro

01:41 Business Building Hub

02:44 Set Your Secret Base Rate

03:34 Base Rate Calculator

04:14 Money Mindset and Pricing

05:30 Understanding Our Behavior Towards Money

06:32 Our Money Stories

06:21 Sales funnel

07:48 Why You Should Not Ask in FB Groups How to Price

08:52 The Fallacy of Charging What You’re Worth

09:15 What Should You Do Instead

09:59 Aligning Your Pricing With the Value That You Offer

10:59 Don’t Be Cheaper, Be Different

11:32 Recap

12:21 How to Unlearn Things

13:20 Outro

Get the Free Base Rate Calculator Workbook here:

https://www.ruthgilbey.com/base-rate-workbook

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Should you use your own name for your business? You don’t want to be stuck in thinking and procrastinating over the perfect name for your business. Thus, naming your business after your name might be helpful to get going. However, there are opposing views on this matter. 

In this episode, Ruth Gilbey tackles one of the most frequently asked questions in her social media accounts: Should you use your own name for your business? She shares the pros and cons of using your name as a brand to help you decide on what you should name your business. 

Listen and Enjoy!

Key takeaways from this episode:

Using your own name means you are developing a personal brand. Whereas if you create a business name, you’re building a brand and a company that’s bigger than just you.

Pros and Cons of Using your Name as your Brand:

PROS:

1. Quicker to get going
2. Quicker decision-making
3. Quicker to get traction
4. Quicker to get engagements
5. Quicker to get clients
6. Quicker to create that know, like, and trust with people

CONS:

1. Quite difficult to sell a personal brand to another company
2. Harder to raise finance to expand
3. Harder to exit for someone else to run the business
4. Harder to outsource certain parts of your business (social media or marketing) because you are the face of your business

Episode Timeline:

00:00 Episode Intro

00:23 Podcast Intro

01:28 One of the most frequently asked questions 

02:28 Ruth’s usual advice when naming a business

03:03 Why Ruth came up with her business name

04:27 How Ruth’s business evolved since 2009

05:51 Pros and cons of creating your personal brand

07:28 The conclusion

07:52 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

It feels incredible to look back at the great things that happened to us during the past year and celebrate, but it is also important to look back even through the difficult times. Every experience leaves a lesson for us to take and use to plan for a better future.

In this episode, I will share some of the things that happened in 2021, the lessons that I learned, and the things that I want you to focus on in 2022.

Key takeaways from this episode:

• Spend some time, regularly, to look back and reflect on what you have achieved and the lessons you have learned during the past months and think of the next goals you want to focus on.
• It isn't just about your business; It's also about making room for the things that are also important to you personally, as well as professionally.
• In the early stages of building a business, it's hard work, but it does pay off. 

Six things I learned in 2021:

• Look after your mental health and make it a priority.
• Make time for the things that are important to you.
• Find your community and collaborate.
• Take messy action now. You're ready now.
• Build a team.
• Create valuable content.

Spend some time to review and celebrate 2021.

Episode Timeline:

00:04 Intro

01:10 Episode Intro

01:55 Looking back at the past months in business

03:55 Reflecting and celebrating with my team and spending the holidays out of the country

05:04 The good and the tough parts of the year for the family

06:03 Setting personal goals aside from business goals

07:56 The work that I've put into my business is really paying off

10:47 Making your mental health a priority

11:36 Making time for the things that are important to you

12:35 The importance of community and collaboration

13:26 The right time to take action

13:57 Outsourcing rather than doing everything by yourself

14:39 The impacts of my podcast on my business and other people

15:44 Recap of the things to focus on in 2022

16:55 Outro

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

Starting a freelance business is quite overwhelming. The to-do list is so long, options so overwhelming and you don't know where to start.

In this episode, Pip Evan-Cook and Sian Mansbridge of The Marketing Architect share how an effective marketing strategy can start your business in a good place or take it to the next level. Listen up and enjoy!

Key takeaways from this episode:

• Collaborate with different experts in their fields, and it frees you to do the strategy. Get people who will do the actual implementation.
• When you have a system in place, you can stop worrying and won’t need to spend so much time fixing your marketing.
• If you set out to try and appeal and aim at everybody, you end up watering it down to such an extent that you don't appeal to anybody in the end. Be clear on who your dream clients are. 
• To get your first client, all you really need to do is go into your network. 

Episode Timeline:

00:00 Episode Intro

01:40 Intro

02:26 About Sian

02:56 About Pip

03:41 How the Marketing Architect does collaboration

05:04 Pip’s transition from corporate to business

06:52 What led Sian to have her own business

07:47 How courses and community helped Sian 

08:42 The Marketing Architect’s methodology

11:38 Mapping out the buyer’s journey with their customers

13:24 The importance of having a plan and strategy

15:37 Sian’s best marketing advice for a starting freelancer

16:23 Pip’s advice about an effective strategy

18:17 How to connect with Pip and Sian

18:40 Outro

About our guests:

Pip Evan-Cook has been working in marketing for more than 20 years. After completing a CIM (Chartered Institute of Marketing) diploma in 1997, she became in-house marketing manager at Interregnum plc, and then Spirent Communications, plc, before leaving the corporate world to start her own business. In 2012, Pip started the business in order to help organizations that aren’t yet big enough to have a full-time marketing team.

Sian Mansbridge has worked in marketing since 1995. She was there, on the spot when digital marketing was born. She has decades of experience as a content strategist and a fascination with social media.

Connect and know more about  Pip & Sian here:

Website: https://marketingarchitect.co.uk

Our freebies page: https://marketingarchitect.co.uk/resources-marketing-tips/ 

This is where people can find our game-changing marketing tips and resources. 

Instagram: @themarketingarchitect  ( https://www.instagram.com/themarketingarchitect/ )

LinkedIn - Pip: https://www.linkedin.com/in/pipevancook/

LinkedIn - Sian: https://www.linkedin.com/in/sianmansbridge/

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

In this episode, Sam Colclough of As Good As Your Mind shares why you need to prioritise managing your mind. She talks about your mind as your biggest asset when making those changes in your business and life. Sam talks about her story, and her hypnosis, solution-focused therapy, and how she’s helped 100s of women including myself show up as the best version of themselves.

Listen and enjoy!

Key takeaways from this episode:

Hypnosis replicates REM (Rapid Eye Movement), the part of the process of our sleep designed to move things around and compartmentalise and make sense of it, naturally reducing what's going on in the stress bucket.

It's not until you have that conscious awareness around what your mind is doing to start to make the change.

Solution-focused therapy is really about empowering the client and helping them understand that they always have the solutions within them, and they've always got the answer.

You are limitless at your core. You are the only person that's stopping you from achieving all of your potentials.

If we stop ourselves from taking action, the primitive mind always wins because it continues to get that evidence that we're not getting what we want. However, there are ways you can manage this.

Episode Timeline:

00:00 Episode and Guest Intro

00:33 Intro

02:15 About Sam

03:19 What led Sam to where she is now and what she does

13:06 Stress reduction hypnosis audio

17:37 The science behind hypnosis

20:23 How your thoughts can work against you

23:43 Solution-focused coaching

26:11 Advice for those who want to change career or start a business

28:28 How to connect with Sam

28:52 Outro

About our guest:

Sam Colclough is the founder of As Good As Your Mind. By trade, she is a clinical psychotherapist, hypnotherapist, and mindset coach. She specifically works with female entrepreneurs, service-based female entrepreneurs, coaches, change-makers of the world, and the women here to make a difference in their lives and other people's lives.

Connect and know more about Sam here:

Instagram: https://www.instagram.com/as_good_as_your_mind/

More about Ruth:

Hi, I’m Ruth, a business coach specialising in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/

In this episode, I talk about the right marketing strategy for your business. It will help you get that clarity on where you should be putting your time and effort to get results, get more customers, attract the ideal clients that will be ready to work with you, love working with you, and pay you the right amount of money.

Key takeaways from this episode:

• Avoid comparing yourself, avoid distractions, and be intentional.
• Be clear on how much time you will be online.
• Be clear on what you want your business to look like. (7:55)
• Be clear on who you are connecting with. (9:10)
• It is important to have a website. (10:03)
• Be profitable by pricing the right way. (11:04)
• Connecting your marketing strategy with sales strategy. (11:24)
• Recap (12:11)

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential.  It took a critical illness to give me that wake-up call.  I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Join the Inspiring Women in Business Facebook Group: www.facebook.com/groups/inspiringwomeninbusiness/

Free stuff: https://www.ruthgilbey.com/next-client

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/