Insights, Marketing & Data: Secrets of Success from Industry Leaders (Henry Piney)
Explore every episode of Insights, Marketing & Data: Secrets of Success from Industry Leaders
| Pub. Date | Title | Duration | |
|---|---|---|---|
| 15 Jul 2022 | ADIDAS - Annie Melnic (Head of Consumer Insights, Outdoor Sports). How can sports encourage sustainability? Where consumer insights helps; cultural differences in marketing; tips for agencies to stand out and mistakes to avoid. | 00:35:47 | |
Digging into the pioneering research into outdoor sports at Adidas, with Annie Melnic, Head of Consumer Insights.
As well as Annie’s book recommendations, check them out:
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 24 Aug 2022 | FOCUS FEATURES - David Gilison (SVP, Research & Strategy). The research process for movies, the truth about test screenings, opportunities for future data strands. | 00:40:38 | |
Understanding the research process bringing great movies to new audiences. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:
As well as David’s forthcoming film recommendations, check them out (in cinemas first!): All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 30 Aug 2022 | PURESPECTRUM - Michael McCrary (Founder & CEO). The entrepreneurial journey to build a $50m+ business in 5 years, trends and differentiation in panels, the battle to maintain data quality. | 00:42:58 | |
The evolution of the sampling/ panels business and Michael's entrepreneurial journey Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:
As well as Michael's book recommendation: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 06 Sep 2022 | THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse. | 00:43:10 | |
What are the best means to understand family audiences? Differences between toys, video games and movies; looking forward to the metaverse; tips for agencies and young researchers. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:
As well as book recommendations All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 11 Sep 2022 | SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds. | 00:42:46 | |
An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. Brought to you by Horizon, the #1 Market Validation Software https://www.gethorizon.net/ In this episode we cover:
Ands some great book recommendations... All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 14 Sep 2022 | KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships. | 00:45:44 | |
Gareth Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more.... In this episode we cover:
Ands some great book recommendations... All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 20 Sep 2022 | PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry. | 00:42:25 | |
Christian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. In this episode we cover:
And Christian's media recommendation All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 25 Sep 2022 | BEHAVIORALLY/ INSIGHTS 250 - Crispin Beale (Global President/ CEO). How can businesses maximize profitability and still do great work? Starting with the numbers; using ML/ AI effectively; treating consumers with respect. | 00:46:05 | |
Crispin gives fascinating insight and learnings from across his career, including Behaviorally, Chime Group, mTab, ESOMAR, Insights250 and the MRS with a focus on creating sustainable profitability and excellence in analysis. In this episode we cover:
And Crispin's book recommendation: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 03 Oct 2022 | HORIZON - Daniel Putsche (Founder/CEO). How to fund-raise for an early stage res-tech business; are you a VC proposition or not?; inputting digital behavioral data into the insights process. | 00:33:41 | |
Daniel talks through the process and key factors raising money for a start-up in research-tech, what VCs are looking for, his advice for other founders, Horizon and the market opportunity they're aiming to address. In this episode we cover:
And Daniel's book recommendation All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 11 Oct 2022 | KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite. | 00:46:59 | |
A pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group. In this episode we cover:
Eileen's books recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 17 Oct 2022 | CINT - Heather Hughes (VP, Connected Data, Global). Are your ads really working? Connecting the data dots; ensuring consumer privacy; navigating cultural differences for global solutions. | 00:44:37 | |
Wonderful to talk to Heather Hughes, VP Connected Data (Global) at CINT, talking through the solutions, challenges and likely future progression of ad-effectiveness research. In this episode we cover:
Heather's books/ media recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 26 Oct 2022 | SI PARTNERS - Tristan Rice (Partner). How much is your company worth? How the M&A process works; what's hot & what's not for acquirers; how to prepare your business for investment or sale. | 00:49:20 | |
If you're in a senior role in an agency - or just want a general understanding of how M&A works - this is the episode for you. Every year, SI Partners bring multiple deals to fruition working with the likes of CVC, Publicis, LivingBridge, KKR and a host of others. In this episode we cover:
Tristan's book recommendation All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 04 Nov 2022 | FORMULA E - Matt Roberts (Business Intelligence Director). Why is Formula E winning with younger and female audiences? Encouraging sustainable sport; how to succeed in the world of sports research; and how to make a good impression in the workplace. | 00:38:51 | |
If you want to understand the world of sports research, then listen on.....to the highly experienced and engaging Matt Roberts of Formula-E, explaining how they're shaking up the world of motor sports and what he's learnt from working at companies like Formula 1, Sky, BT Sport, Eurosport and ESPN. In this episode we cover:
Book recommendation: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 15 Nov 2022 | INTERPRET - Grant Johnson (CEO). Have video games already established the metaverse? The research process for games; evolution of free-to-play and subscription models; co-creating persistent worlds with your audience. | 00:41:38 | |
The start of several episodes for all those who want to understand the video games space better.....the largest, fastest growing and most pervasive form of entertainment of recent times (and the future). Grant Johnson, CEO of Interpret, explains how the research process needs to stay flexible and nimble to understand gamers' needs. In this episode we cover:
Book recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 22 Nov 2022 | REMAGINE VENTURES/ ex GOOGLE VENTURES - Eze Vidra (Managing Partner/ Ex General Partner). What's going to work on Web3? Using data to inform decision-making; smart venture capital; learning from successful media propositions. | 00:46:46 | |
A fascinating guest in Eze Vidra - Managing Partner of Remagine Ventures - as we explore his life journey so far. Learn how Eze founded an an amazing charity supporting reading for girls in the developing world, his investments in the media space, use of ongoing consumer insight, working his way through Google...and so so much more. In this episode we cover:
Book recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 27 Nov 2022 | TWITCH - Paul Nesbitt (Director, International Measurement and Insight). How can brands connect with Gen Z? Harnessing emotion in advertising; measuring impressions to purchase (and the important stuff that comes in between). | 00:49:29 | |
A deep dive into building effective advertising and brand partnerships, with a focus on evolving propositions for Gen Z. The highly engaging Paul Nesbitt, Director of International Measurement and Insights at Twitch, talks through using new metrics to gauge ad effectiveness, his experiences across agencies and partnering with brands. In this episode we cover:
Book recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 06 Dec 2022 | MARIAN DUPREE GROUP - Melva Benoit (Founder/ President). A pioneer’s perspective....how far have we really come on representation? Insights from the world's biggest media companies and a new approach to cultural empathy. | 00:41:51 | |
Melva Benoit has held (and in many cases founded) the insights function at the likes of Cartoon Network, Disney Channel, Comedy Central, Nickelodeon, Fox Broadcasting and NBC. Melva is now Executive Professor at Pepperdine and is the President of the Marian Dupree Group. She talks through here her experiences as a woman of colour working her way through the media industry and how she's now pioneering a new approach to cultural empathy. In this episode we cover:
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 19 Dec 2022 | WAYWARD ENTERTAINMENT - John Hegeman (Chief Creative Officer). How best to use data in the creative process? Evolution of research from Oscar winners to genre pics; predicting hits with AI; what digital metrics to track. | 00:39:02 | |
Among many other prominent positions, John Hegeman is the former President of Orion Pictures, COO of Fox Atomic, CMO of Lionsgate and now Chief Creative Officer of Wayward Entertainment. In this wide-ranging conversation, we explore the evolution of research techniques to launch movies and TV shows, John's tips for career success, streaming vs in-cinema, the role of AI and key digital marketing metrics to track. In this episode we cover:
And John's book recommendation.... All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 23 Jan 2023 | The NBA - Tessa Nyman, Consumer & Fan Insights Lead. How to use insights to build lasting connections with fans? Strengths, weaknesses & a holistic view on data strands; getting insights to land internally; how agencies can help (and hinder). | 00:47:21 | |
To kick off Season 2, we have a great guest: Tessa Nyman, Consumer and Fan Insights Lead at the NBA. In this episode we cover:
And Tessa's content recommendations... All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 06 Feb 2023 | HALEON - James Sallows (Global Head of Transformation). How do you make insights ‘must know’ for a NYSE/ FTSE 100 company? How to avoid the nice-to-know conundrum; embedding deep human understanding; using insight techniques in everyday life. | 00:44:28 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com.
And James's content recommendations... All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 21 Feb 2023 | VAULT AI - David Stiff (CEO/ Co-Founder). Is AI going to kill ‘traditional’ consumer insights? Perspective from TV, streaming and film research; building an ‘on-demand’ insights model; the entrepreneurial journey from start up through to Series A. | 00:47:10 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com
And David's book/ content recommendations..... All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 27 Feb 2023 | TAMBER LABS - Zoe Wrenn (CEO/ Founder). Using AI based analysis to generate a no.2 Billboard chart hit and 25m streams. Empowering creativity in music; navigating the modern cyborg; do you need blue hair if you're a young female entrepreneur? | 00:44:10 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com
And Zoe's book/ content/music recommendations..... THE LARK ASCENDING - Ralph Vaughan Williams KAFKA ON THE SHORE - Haruki Murakami All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 13 Mar 2023 | NATIONAL RESEARCH GROUP - Chris Rethore (Chief Strategy Officer). Where's the future for consumer insights? Managing work-life imbalance; entertainment vs politics vs tech research; understanding leading edge growth markets (focus on Nigeria). | 00:46:48 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com
Chris's book recommendations... THE POWER OF FULL ENGAGEMENT by Jim Loehr All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 12 Apr 2023 | LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 1 - How do you measure 'success' in sport? How LIV is shaking up golf; using consumer insight to encourage women's football at the FA; balancing commercial and societal priorities. | 00:35:44 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 17 Apr 2023 | LIV GOLF - Ross Antrobus, VP Insight, Analytics & Loyalty. Part 2. How can insight fuel intuition? Launching an insurgent brand; demonstrating value to sponsors; optimising the broadcast experience; advice for agencies. | 00:31:04 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com
And Ross's book recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 01 May 2023 | NUDGE - Phill Agnew, Host. Spending two months' salary on an engagement ring? How nudge theory is used to boost sales; putting behavioural science into context; techniques to help you nudge behaviour. | 00:30:25 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 10 May 2023 | NUDGE - Phill Agnew (part 2). Why Greta Thunberg will become less influential; how to use behavioural science to get a pay rise; the importance of risk to get your campaign to land; how variance effect could improve the English Premier League. | 00:26:15 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com
And Phill's book recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 22 May 2023 | AUDIENCE STRATEGIES - David Boyle, Founder. Will ChatGPT put you out of a job in 5 years? The learning rungs you should master right now; how to get the most out of prompts & enhance proposals; how insights are used in the music business. | 00:49:51 | |
Delighted to have on David Boyle, the founder of Audience Strategies and the co-author of PROMPT for Brands, a practical guide to using ChatGPT. https://prompt.mba/products/prompt-ebook
And David's book recommendations: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 31 May 2023 | C SPACE. Jessica DeVlieger (CEO). How being more human-centric will grow your business. Building belief through sales and marketing; the relationship economy; successful diversity programmes. | 00:46:52 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com.
And Jessica's book recommendation: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 07 Jun 2023 | CROUD - Avinash Kaushik (CSO). Part 1. Why good analysts should ignore most data…please avoid data puking. Proving the value of marketing spend; incrementality vs attribution; building a data democracy at Google. | 00:33:39 | |
Delighted to have on Avinash Kaushik, an OG of the marketing analytics world, author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there) and now CSO at Croud.
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 27 Jun 2023 | CROUD - Avinash Kaushik (CSO). Part 2. How to use creative testing to 'win before you spend'. The importance of trust but verify; how to measure effectiveness; how to best use social media analytics. | 00:32:42 | |
The FutureView podcast is published in conjunction with InsightPlatforms.com. This episode is sponsored by Human Made Machine - optimising media ROI through high quality creative testing - find out more at HumanMadeMachine.com Delighted to publish part 2 of the interview with Avinash Kaushik. For those who haven't listened to part 1 (yet), Avinash is author of two best selling books, hugely popular blogger, former analytics evangelist at Google (among many other roles during his 16 years there) and now CSO at Croud. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 10 Jul 2023 | ESOMAR: Joaquim Bretcha (Director General). Do you want to understand humans or data? The past, present and future of insights; the inside story of EU lobbying in market research; how to integrate multiple data sources. | 00:48:01 | |
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 27 Sep 2023 | QUANTILOPE - Peter Aschmoneit, Co-Founder & CEO. How do you scale from start up to 200 employees in consumer insights? Using generative and synth AI; new approaches to brand tracking; does SaaS really work in research? | 00:56:32 | |
What if you could run a conjoint study in a matter of hours rather than weeks? How would then take that initial breakthrough and scale to a global business working with the likes of Pepsi, OMD and T-Mobile with repeat, contracted revenue and long term relationships? All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 12 Oct 2023 | MARKETCAST - Tom Weiss, CTO & Chief Data Scientist. Understanding Connected TV; why media mix modelling is on the way back; understanding the limits of AI. | 00:44:26 | |
Ever wondered how research and measurement works in the world of Connected TV? How the world of advertising has evolved over the years? Are you curious about journey to lead tech and analytics at a major research and analytics firm? All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 19 Oct 2023 | SAMSUNG - Rupesh Patel, Head of Insights UK. Why the relationship between insights & media is broken…and how to fix it. Studying your stakeholder; cutting through the attention deficit; evaluating influencer marketing. | 00:45:48 | |
Delighted to have on Rupesh Patel, Head of Consumer Insights for Samsung UK. Rupesh brings a wealth of perspective from foundations at Kantar/ TNS, to multiple roles at SKY, to his current position at Samsung. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 09 Nov 2023 | GREEN SQUARE - Tony Walford, Co-founder. The 7 key drivers of financial value for agencies. What do you need to get right if you're looking for investment in your marcoms business? Value propositions; what's hot/ what's not; PE vs strategic. | 00:48:52 | |
Have you ever wondered about how the best key criteria to build, value and potentially sell a marcoms agency? A lot of the answers are here in less than 50 minutes! Not only has Tony Walford built and successfully exited his own group, but he's also represented some of the best businesses in the marketing space....and shares here advice and perspective on:
And you'll discover how music is in the blood, with a couple of more offbeat book recommendations than we usually get! Enjoy.....and any thoughts, recommendations or objections let me know at futureviewpod@gmail.com All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 27 Nov 2023 | VOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO. | 00:44:54 | |
If you’ve ever worked with a survey, attended a focus group, watching a video interview with a customer - or possibly even thought that there must be a better way to teach your kids maths - then you’ve probably worked with some of the companies Jamin Brazil has set up. Jamin was the co-founder and CEO of Decipher, the CEO of Confirmit, the founder and exec Chairman of HubUX, which was sold to VoxPopMe where Jamin is now the CRO. He's also an advisor/ board member for Parsec Education, Michigan State University and Adjunct Professor at California State University. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 09 Jan 2024 | NIELSEN - Tina Wilson, Group General Manager, Analytics Portfolio & Ecosystems. Navigating digital disruption; the three golden rules of data presentation; mentoring & crafting diversity in the workplace; & how to restore trust in the media ecosystem. | 00:55:55 | |
A great interviewee to start the new year - Tina Wilson, Group GP of Nielsen’s portfolio of Analytic Businesses and Ecosytem Partnerships. As most readers/ listeners will know, Nielsen is perhaps best known for its measurement currencies but Tina has overall responsibility for a major other business area: helping clients plan, evaluate and continue to optimize their marketing strategies. Tina’s role in mentoring and practical means to encourage diversity in the workplace
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 30 Jan 2024 | STRAT 7 - Barry Brien, CEO. Can you really integrate data, insights and paid consultancy? Building a new type of agency group; a primer on how PE works; acquiring and on-boarding companies; the impact of AI on marketing vs insights. | 00:48:58 | |
STRAT 7 is a new type of insights, analytics and data group, specialising in customer centric growth. Since Barrie Brien took over as Group CEO in 2019 the group has grown rapidly, both through organic growth and acquistion. At the time of recording STRAT 7 incorporates Bonamy Finch, Research Bods, Jigsaw, Incite, Rainmakers and Crowd DNA. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 29 Feb 2024 | INSIGHT PLATORMS - Mike Stevens, Founder. How will synthetic data impact research and innovation? The three signs an insights company is going to fail (or succeed); augmented/ conversational survey software; the risks of banality in AI analysis. | 00:48:02 | |
Do we really need humans for insight? Will synthetic data grow or destroy the insights market? What on earth is synthetic data? Check out the latest FutureView interviews with the brilliant Mike Stevens of Insight Platforms to get a great overview of one the most important new areas that will affect everyone and anyone involved with insight and data analytics. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 17 Mar 2024 | THE INSIGHTS FAMILY - Nick Richardson, Founder. From two beers to two billion data points: the story of The Insights Family. Building a SaaS proposition in kids research; secrets of scaling successfully; key considerations for a founder. | 00:44:44 | |
The story of the pint that turned into two billion data points....well, two pints actually. However, since sitting down with a piece of paper in his favourite pub in Manchester in 2017, Nick Richardson has built arguably the world's leading syndicated kids' research company and recently raised a £5.6m funding round to fuel further expansion. Among other areas we cover: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 22 Mar 2024 | ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders. | 00:55:03 | |
From stingrays and hot coals (listen to find out) to building one of the leading companies in facial coding, emotion AI and behavioral leading models, Matt Celuszak of Element Human has had quite a journey. Matt’s always astute, engaging and in this interview we get into the issues above and more, including
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 10 Apr 2024 | YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry. | 00:39:14 | |
What are the practical ways AI is going to change research - not just in the future, but in the here and now? Arguably, there’s no one better to talk to on that front than Kathryn Topp, the CEO and co-founder of Yabble. As Kathryn describes, she and and her co-founder, Rachel O’Shea, introduced their first generative AI tool in 2020 with Open AI since ADD and I was lucky enough to talk through:
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 24 Apr 2024 | WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators. | 00:51:59 | |
So, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 08 May 2024 | NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies. | 00:37:32 | |
A pleasure to have on Sarah Beachler in a really great chat. At the time of recording Sarah was Senior Director of Consumer Insights at Nike and formerly at Meta as Global Head of Marketing Research for Reality Labs, at Google as Head of Global Consumer Insights for Hardware, Retail and Gaming and Head of Market Research and Consumer Insights at Sephora. - How to integrate research practitioners across major corporations. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 21 May 2024 | KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice. | 00:43:06 | |
A pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in recent year. So, we get into all that and more, including
And of course there’ something you probably wouldn’t know about Amy, as well as a few surprises in the quickfire round! All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 28 Aug 2024 | THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?' | 00:38:49 | |
Join us for the season four premiere of FutureView, where we sit down with Sharlyn Orr, Executive Director of Global Marketing Innovation at Estee Lauder Companies. Sharalyn takes us through her fascinating shift from journalism to consumer insights to marketing and the crucial role of subject matter experts in managing information overload within large organizations. Among other areas we cover: All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 04 Sep 2024 | THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z? | 00:32:18 | |
What if the stereotypes we hold about different generations are completely misguided? What if we don't know how to define them properly? Or if we're making up generations that simply haven't (yet) been properly defined? All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 11 Sep 2024 | ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator. | 00:46:35 | |
Imagine you’re buying a new bike….you’ve been to multiple websites, you’ve seen several ads, you’ve clicked on some but not others, read reviews on different sites and…eventually you buy the bike. However, how does the bike seller understand the contribution of each marketing channel? And where should they invest next for other customers? This is just one of the questions, which John Readman founder of Ask Bosco addresses in the latest Futureview podcast. Originally recorded in the summer of 2024 (hence some of the references) we cover a great range of topics including: How to educate the CEO and CFO on how marketing spend really works
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 18 Sep 2024 | WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now? | 00:47:47 | |
Get an insider’s perspective on Warner Brothers Discovery's corporate strategy team, focusing on insights and analytics that drive business operations across movies, TV shows, streaming services, and games. Vera delves into the importance of consumer behavior and trends in optimizing current practices and identifies future opportunities in emerging technologies. Among other areas, in this episode we cover:
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 02 Oct 2024 | MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior. | 00:38:27 | |
Unlock the secrets of neuromarketing with Marco Baldocchi, a trailblazer in the field of neuroscience and marketing. Ever wondered how the brain determines which brands we remember and which we forget? This episode promises to reveal how engaging key components of the brain such as the hippocampus and limbic system can transform fleeting impressions into lasting brand loyalty.
The episode wraps up with a discussion on the importance of deep work for productivity and what makes an ideal client. Don't miss this chance to elevate your marketing strategies with insights directly from the intersection of neuroscience and consumer behavior. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 24 Oct 2024 | BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies. | 00:47:00 | |
So delighted to have on Stefanie Zammit of Bang & Olufsen, formerly of Marks and Spencer, and Starbucks. There’s so much fantastic perspective and insight from Stefanie in this episode….not least do’s and don’ts of work in the Middle East, learning how to socialize research at M&S, and researching at Starbucks during the pandemic. You’ll also learn about Stefanie’s unintended moment of stardom in Sri Lanka… Some of the key areas in this episode:
Listen in to find out more.... All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 07 Nov 2024 | MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media. | 00:48:59 | |
A real pleasure to have Fiona Blades, Founder and Chief Experience Officer of Mesh Experience on the podcast. It’s a great conversation, incorporating:
With call outs for SMG, the Path to Purchase Institute, the Market Research Council. And thanks to Insight Platforms for their support and to MX8 Labs for sponsoring. All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 28 Nov 2024 | UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony. | 00:44:21 | |
Very topical this week for all you WICKED fans - we have on Owen Myles of Universal Pictures, explaining how film studios adjust their marketing in relation to a film’s likely performance. Owen also adds in some great lessons from his time at other brands and agencies, as well as a refreshing twist on what makes a good brand/ agency relationship. Among other areas we cover:
With call outs to Chris Massey, Henry Heywood, David Boyle and thanks to Insight Platforms for their support and to MX8 Labs for sponsoring.
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 05 Dec 2024 | THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders. | 00:36:31 | |
Have you ever thought about how environmental principles could translate into consumer insight? Not necessarily in the sense of more sustainable approach to the practice of market research, (although that is clearly very important) but evaluating how we can take learnings from the interaction of natural ecosystems and apply those to understandings of businesses and their interactions with consumers….nope, me neither! Well, fortunately, the brilliant Erin Sowell of Thoughtful Research has done exactly that. Erin is the emerging leaders representative for the MRC and has developed her framework in association with the Terry College of Business at the University of Georgia and among other areas we cover:
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 12 Dec 2024 | DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next. | 00:48:00 | |
Is brand tracking totally broken? Or just boring? Well, maybe it’s neither. I’m delighted to chat to James Turner (JT) who is the founder and CEO of Delineate, the pioneering firm challenging the status quo in a critical sector. Drawing on experience and learnings from Circana, BT, Black Swan and Edelman, JT is great company and offers a unique perspective. Among other areas, we discuss:
All episodes available at https://www.insightplatforms.com/podcasts/ | |||
| 05 Jan 2025 | ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO. | 00:49:40 | |
Delighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation, a veteran of several start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity Partners in December 2022 to drive further innovation.
With thanks to Insight Platforms for their support and MX8 Labs for sponsoring. All episodes available at https://www.insightplatforms.com/podcasts/ | |||