Explore every episode of Inside Google Ads with Jyll Saskin Gales
Dive into the complete episode list for Inside Google Ads with Jyll Saskin Gales. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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01 Feb 2024
Which bid strategy should you choose in Google Ads?
00:12:46
In the first episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads experience, dives into the intricacies of bidding strategies within Google Ads. Drawing on her wealth of knowledge and expertise, Jyll addresses three burning questions sourced from her active social media community.
The episode kicks off with a query from a TikTok user named Zack, who wonders whether to opt for a Maximize Conversions bid strategy or stick to a fixed cost per click (CPC). Jyll discusses manual CPC bidding and advocates for the versatility and efficiency of the Maximize Conversions strategy in most scenarios.
Moving on to the second question from Anabel, who asked about using Phrase Match keywords alongside Smart Bidding. Jyll explains the evolving inner workings of phrase match and recommends it, even in conjunction with smart bidding, countering Google's advice to pair Smart Bidding with broad match keywords.
The final question comes from Frostify on TikTok, seeking guidance on whether to use Target ROAS with a low budget. Jyll discusses the advanced nature of target ROAS and provides insights on the prerequisites for its effective use, emphasizing the importance of having a minimum number of daily conversions for optimal AI learning.
Throughout the episode, Jyll provides actionable insights, dispels myths, and offers practical advice based on real-world experiences with Google Ads accounts. You'll gain a deeper understanding of bidding strategies, keyword match types, and the delicate balance between budget constraints and campaign efficiency.
Can you get super specific with your Google Ads targeting?
00:12:33
In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad targeting within Google Ads. Drawing from her extensive experience working with over 10,000 Google Ads accounts, Jyll answers three questions sourced from her social media community.
The episode kicks off with a question from Jean-Claude, who seeks insights on how to reach people who have visited specific websites. Jyll discusses Google Ads custom segments, providing step-by-step guidance on creating targeted ads based on visited websites. She emphasizes the importance of creativity in forming niche audiences for effective targeting.
The second question comes from Hicham, who wants to know how to place display ads on a specific website that uses Google AdSense. Jyll talks about placements, topics, and display/video keywords, offering a comprehensive guide on how to choose specific websites, apps, or YouTube channels for display and non-conversion-based video campaigns.
Moving to search campaigns, the third question from an anonymous TikTok user addresses the apparent contradiction in Jyll's advice on using audiences in targeting and observation modes with search campaigns. Jyll clarifies the nuances between both options, and provides actionable insights on when to use each mode, and how audience observations can inform future targeting strategies.
During the episode, Jyll shares practical tips, dispels confusion, and empowers listeners to leverage the full potential of Google Ads targeting options. Whether you're a seasoned advertiser or just starting out, this episode offers valuable insights into maximizing the effectiveness of your Google Ads campaigns through your targeting strategy.
Inside Google Ads Let an ex-Googler show you how to make Google Ads work for your business. With more than 100 updated in-platform tutorials, plus access to Jyll on a LIVE monthly call, the Inside Google Ads membership course is the best way to accelerate your Google Ads skills and manage your ads more profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode2
Why are your Google Ads showing outside your target location?
00:11:53
Join Jyll Saskin Gales in the latest episode of Inside Google Ads as she tackles the perplexing issue of Google Ads displaying outside your intended target location. With over a decade of Google Ads experience, Jyll brings a wealth of knowledge to answer three burning questions sourced from her social media community.
The episode kicks off with Nasim's query about location settings. Jyll explains the nuances of Presence versus Presence or Interest, emphasizing the importance of checking campaign-level settings to ensure precise targeting. Uncover the reasons why conversions might still be coming from outside your target location, and explore tools like Google Analytics and Location Reports to troubleshoot the issue.
Felix's question delves into structuring ad accounts for businesses with multiple locations. Jyll provides various strategies for handling multiple locations, depending on the unique context of your business.
The episode concludes with Justminu on TikTok seeking advice on the optimal location radius for a physical business. Jyll shares the power of radius targeting in Google Ads' advanced settings, and how to tailor your radius based on the nature of your business.
Discover why your Google Ads might be appearing in unexpected locations, and learn the complexities of location settings with Jyll Saskin Gales. Whether you're an experienced PPC specialist or just starting out with Google Ads, Jyll offers practical solutions with real-life examples to enhance your Google Ads performance. You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
Which is better for conversion tracking: Google Analytics 4 or Google Tag Manager?
00:12:03
It's time to implement effective Conversion Tracking in Google Ads with Jyll Saskin Gales in this deep dive episode of Inside Google Ads. Drawing from over a decade of experience, Jyll answers three burning questions sourced from her social media community, providing valuable insights to enhance your Google Ads performance.
Zeeshan from TikTok kicks off by asking about the preferred method for Conversion Tracking: Google Analytics 4 (GA4) or Google Tag Manager (GTM). Jyll breaks down the pros and cons of each, highlighting the crucial considerations for optimal conversion tracking before providing her recommendation.
Sauna Suites on TikTok raises a common challenge: tracking conversions when bookings occur on a third-party system. Jyll explores two practical options—tracking button clicks and leveraging Offline Conversion Import (OCI). This is a must-listen for anyone who runs a lead gen focused Google Ads account.
Mike, also from TikTok, seeks answers to a peculiar issue. Despite registering 15 conversions a day on Google Ads, he isn't receiving any phone calls. Jyll dives into how to identify and address potential discrepancies in your tracking, ensuring accurate and actionable data for optimization.
Don't miss the opportunity to enhance your Google Ads proficiency with Jyll Saskin Gales. Follow her on TikTok, Instagram, YouTube, LinkedIn, and Threads to ask your burning questions for future episodes, and tune in weekly for expert insights and practical solutions.
In this episode of the Inside Google Ads podcast, host Jyll Saskin Gales dives into the debate between Performance Max campaigns and traditional campaign types like Standard Shopping and Search. With a background that includes a six-year stint at Google and more than 100 Google Ads coaching clients, Jyll brings valuable perspectives to listeners, aiming to clarify the best campaign choices for different business needs.
First, Brandon on TikTok asks whether businesses should adopt Performance Max campaigns or stick with Standard Shopping or Search campaigns. Jyll offers a detailed comparison, suggesting scenarios where each could be advantageous.
Then, Riley asks on TikTok about feed-only Performance Max campaigns, a strategy some advertisers have experimented with. Jyll shares her honest views on this approach, emphasizing the importance of adopting strategies with longevity.
Lastly, Writing4you on TikTok has a B2B service agency and asks about Performance Max vs Search campaigns for their business. Jyll's advice here is particularly relevant for businesses focused on generating leads.
Through answering listener questions, Jyll provides in-depth advice on aligning campaign strategies with business goals. This episode is a must-listen for anyone looking to make informed decisions about Google Ads Performance Max campaigns, from experienced marketers to those just starting out. Stay tuned weekly for more expert advice from Jyll Saskin Gales.
How can you stop getting spam leads from Google Ads?
00:11:24
In this episode of Inside Google Ads, Jyll Saskin Gales, a seasoned expert who has worked with more than 10,000 Google Ads accounts, dives into the intricate world of lead generation through Google Ads. This episode is a goldmine for businesses aiming to sharpen their lead gen strategies, as Jyll tackles common challenges and offers concrete solutions.
The episode kicks off with an anonymous listener's problem concerning spam responses to a renovation company's Google Ads. Jyll clarifies that what appears as spam are actually real people responding based on the targeted keywords, albeit with intentions contrary to the advertiser's. She suggests a variety of fixes to prevent such mismatches.
Next, the conversation shifts to another listener, Bex, who notices a dip in lead quality despite stable ad performance metrics. Jyll introduces her "Troubleshooting 3" as the first places to investigate for potential causes.
Jyll continues with a question from Sahib about the efficacy of lead form assets, providing an honest take on their performance and suitability. While acknowledging their potential, she leans towards driving traffic to a well-optimized landing page for better lead quality and conversion rates.
Throughout the episode, Jyll reinforces the value of Offline Conversion Tracking as a pivotal tool for lead gen success in Google Ads. She encourages listeners to either develop expertise in OCT or engage a professional to implement it, highlighting its critical role in distinguishing high-quality leads from poor ones.
For businesses and marketers looking to enhance their lead generation efforts, this episode serves as an essential guide, packed with actionable insights and practical advice.
What should you do if your campaign is limited by budget?
00:09:08
In Episode 7 of the Inside Google Ads podcast, Jyll Saskin Gales tackles the challenge of budget optimization in Google Ads campaigns.
She addresses questions from Raman Virk 8568 via YouTube on managing campaigns with budget constraints, Hello Mr Cat via TikTok on determining the right ad budget, and Noufel Saeed via TikTok on handling high CPCs in competitive niches.
Whether you're wrestling with how to allocate a small budget across a broad campaign or looking for ways to improve the efficiency of your ad spend, this episode is packed with valuable advice. You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads
In Episode 8 of Inside Google Ads, Jyll Saskin Gales dives into the Google Ads Keyword Planner tool, an oldie but goodie in your Google Ads arsenal.
Zeeshan inquires about estimating CPC for new campaigns, to which Jyll recommends utilizing - what else? - Keyword Planner, sharing a few tips for using it effectively.
Motivation & Mindset asks about using competitors' websites for keyword research, so Jyll outlines her "indirect competitor targeting" strategy as a cost-effective campaign tactic.
Lastly, Young Wellz's confusion about Keyword Planner metrics leads Jyll to differentiate between Keyword Planner, Performance Planner and Reach Planner, and when to use each.
This episode is packed with actionable tidbits on leveraging Keyword Planner for strategic campaign planning and competitor analysis. You'd be hard-pressed not to learn something new and useful!
In Episode 9 of Inside Google Ads, host Jyll Saskin Gales explores the world of custom segments and how they can elevate your Google Ads targeting.
This episode kicks off with Hazelnut 2194 asking, "How do you actually apply a custom segment to an ad?" Jyll walks you through the creation and application process of custom segments in Google Ads, highlighting their unique advantages in YouTube and Demand Gen campaigns, and pointing out the subtle differences when used in Display campaigns.
Next, Ideal Home Offer inquires, "How do you use combined segments for YouTube ads?" Jyll shares the strategy behind creating and applying combined segments using AND, OR, and NOT logic for ultra-specific targeting. She shares her personal experience using custom segments for targeting potential clients on YouTube, showcasing the power of precise audience targeting.
Lastly, Jaro Atry's question addresses a critical challenge: "How did you navigate Google's restrictions on personalized advertising for sensitive topics?" Jyll introduces the concept of "non-linear targeting" as a creative solution to comply with Google's strict personalized advertising policies while effectively reaching your target audience. She emphasizes the importance of ad content and the strategic assembly of custom segments to navigate around restrictions related to religion, politics, and other sensitive areas.
Whether you're looking to refine your targeting approach, navigate Google's advertising policies, or simply gain deeper insights into Google Ads' capabilities, Episode 9 of Inside Google Ads is packed with invaluable strategies, tips, and real-world examples. Join Jyll Saskin Gales for another informative episode that promises to enhance your Google Ads effectiveness and help you achieve your marketing goals.
Ever feel like your Google Ads are a mystery? In the 10th episode of Inside Google Ads, Jyll Saskin Gales tackles your burning troubleshooting questions to turn you into a PPC problem solving pro.
Listen in as Jyll helps:
Matinmashayekhe1746 on YouTube understand why their bid strategy is showing as "Eligible (Limited)" and what to do about it
Another question from Matinmashayekhe1746 about a sudden drop in clicks after just an hour (and why you should avoid obsessing over hourly data!)
West Ben G on TikTok, who's getting leads but Google Ads isn't recording the conversions (and how to identify the culprit)
Plus, Jyll launches a brand new segment - the Insider Challenge! Share your answer with Jyll for a chance to be featured in a future episode.
Ready to solve your Google Ads mysteries and get more out of your campaigns? Tune in and follow Inside Google Ads!
In episode 11 of Inside Google Ads, Jyll Saskin Gales tackles your burning questions about ad quality. Are Ad Strength, Quality Score, and Optimization Score confusing you? Jyll explains the difference between them and how to use them to improve your Google Ads performance.
Listen in as Jyll answers questions from:
Auto Lease 1135 on YouTube: Ad Strength vs. Quality Score?
A YouTube user who wonders why pinning a headline lowers Ad Strength.
James Talbot on TikTok: Does Quality Score refer to relevance to the search?
Jyll explains that Ad Strength is a good practice indicator, but Quality Score, based on actual performance, is more important. She breaks down the three components of Quality Score and reveals which Google Ads score you should ignore altogether.
Plus, there’s a new segment! In the “Insider Challenge,” Jyll presents a real-life Google Ads problem for you to solve. Can you improve a campaign with an average Quality Score?
In this Special Edition of the Inside Google Ads podcast, Jyll Saskin Gales ditches her usual format to answer 10 burning questions – straight from the wild west of online discussions, Reddit!
Get ready for a rapid-fire session covering 10 essential PPC topics, including:
How do I get a job after the Google Ads certifications?
00:13:18
Want a career in Google Ads? This episode of Inside Google Ads is your roadmap to a career in PPC. Jyll Saskin Gales answers questions from listeners like YOU, including:
"Which Google Ads certifications should I take first?" "How do I land a job after getting certified?" "How should I price my Google Ads services as a freelancer?"
Jyll breaks down the free Google Skillshop certifications, the best way to complement them for practical experience, and the different paths you can take in the Google Ads world - from agencies to freelancing.
Plus, learn how to find your first freelance clients from guest expert Jenna Warriner, host of the Shiny New Clients podcast, and how to price your services competitively.
This episode is packed with actionable advice to kickstart your Google Ads career. Listen now and don't forget to participate in this week's Insider Challenge for a chance to be featured on a future episode.
Have you noticed your keywords aren't matching the way they used to in Google Ads? You're not alone!
In this episode of Inside Google Ads, Jyll Saskin Gales explores the recent changes to keyword match types and what it means for your campaigns.
Listen in as Jyll answers questions from Bentolabsdesign on TikTok about Phrase Match, Gavin on TikTok about Broad Match with Smart Bidding, and Yhlbill and aprilrainbolt on TikTok & Threads about negative keywords in brand campaigns.
Learn how to adapt your keyword strategy in a world where "Exact Match" isn't quite so exact anymore. Plus, are keywords on the way out?
Don't miss Jyll's answer to last episode's Insider Challeng,e and a brand new one for you to test your Google Ads chops!
Why are my Google Ads spending more than my budget?
00:13:44
In this episode of Inside Google Ads, Jyll Saskin Gales admits she made a mistake about how budgets work in Google Ads - and it's time to set the record straight.
Learn the key differences between your daily and monthly spending limits, and how changing your budget mid-month affects your remaining spend. Jyll also clarifies the concept of served vs. billed cost – you'll love this one!
Key Topics Covered:
Daily vs. Monthly Spending Limits in Google Ads
How Changing Budgets Affects Your Spending
The Difference Between Served Cost and Billed Cost
Why You Might Not Be Billed for the Full Amount Your Campaign Spends
Plus: Don't miss out on the Insider Challenge at the end of the episode. Test your Google Ads knowledge by figuring out the best way to pace a budget for a new B2B SaaS client.
YOU'RE INVITED! Join Jyll and Tod Maffin for the 3rd Annual Unofficial Google Marketing Live Tailgate on May 21st at 8 AM Pacific / 11 AM Eastern. Get exclusive insights and analysis of the upcoming Google Marketing Live event, 1 hour before "kickoff." Head over to Jyll's YouTube channel or LinkedIn page to tune in (links below)
Did you catch Google Marketing Live 2024? In this special edition episode, Jyll dives into what Google didn't say at this tentpole event, revealing key insights about the future of Google Ads. Discover five untold truths from GML, including the fading relevance of keywords, the rise of Performance Max, and Google's strategic focus on visual search. Plus, get Jyll's top three recommendations for what you should be focusing on in your Google Ads strategy.
The episode also features exclusive perspectives from fellow ex-Googlers Solange Abraham and Mathew Growden, and industry expert Tod Maffin, host of the Today in Digital Marketing podcast.
Key topics discussed: - Google's focus on visual search and the declining importance of keywords - The continued evolution of Performance Max and its implications for advertisers - Google's push for AI in advertising and search results - The lack of focus on B2B and lead generation at GML - Key recommendations for adapting your Google Ads strategy in light of upcoming changes
Confused by all the data in your Google Ads dashboard? Wondering what metrics actually matter? In episode 18 of Inside Google Ads, Jyll Saskin Gales dives into how to evaluate your campaigns and make data-driven decisions. There's no magic answer to what a "good" ROAS is, but Jyll provides a framework for understanding profitability and setting realistic goals. You'll also learn the difference between reach and efficiency metrics, why impression share isn't everything, and how to analyze click-through rates and conversion rates to measure campaign success.
Topics Covered: - How to determine a good ROAS for your business - Understanding the difference between reach and efficiency metrics - Why impression share isn't the only metric to consider - How to analyze click-through rate and conversion rate - Tips for interpreting campaign data and making data-driven decisions
Should you be running a Brand campaign in Google Ads? In this episode of Inside Google Ads, Jyll Saskin Gales discusses what Brand campaigns are and why they can be a valuable addition to your Google Ads strategy. She covers the benefits of Brand campaigns, how to set them up, and what to watch out for. I'll also answer your questions about Brand campaigns and share some real-world examples.
In Episode 19, you'll learn: - What are Brand campaigns in Google Ads? - Why should you run a Brand campaign? - How to set up a Brand campaign - What to watch out for when running a Brand campaign - Tips for optimizing your Brand campaigns
You can get the transcript of this episode (and future episodes) delivered to your inbox by signing up for free at https://jyll.ca/insidegoogleads
Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you can drive better results. In Episode 20 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses what these metrics are, how they're calculated, and how you can use them to optimize your campaigns. She also debunks some common misconceptions about Impression Share, based on questions YOU'VE asked her on social media.
Key Topics:
What is Impression Share?
What are the different types of Impression Share?
How is Impression Share calculated?
What is the Auction Insights report?
How can you use Impression Share and Auction Insights to optimize your campaigns?
Ready to test your Google Ads knowledge? Tune in and see if you can answer the questions alongside Jyll.
Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effective ads. She answers listener questions about ad fatigue, dynamic insertion, and call ads, while providing tips to get better performance in Google Ads purely by editing your assets.
Plus, don't miss the Insider Challenge at the end of the episode - answer correctly, and you could win 1 free monthly of access to Jyll's Inside Google Ads membership program.
Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your burning questions on how to get started with Google Ads. Discover whether you need a website for your ads, learn how to create simple ads with a set price per click, and explore the different learning resources available, including Jyll's beginner-friendly courses. Jyll also reveals the answer to last week's insider challenge, clarifying the different character requirements for headlines in Google Ads.
Key Topics:
Do you need a website to run Google Ads?
How to create a simple Google Ad for a single word with a set price per click.
Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!
This special edition episode of Inside Google Ads features a 20-minute workshop host Jyll Saskin Gales delivered at the Paid Search Association conference in 2023. This workshop is packed with more than 15 specific, actionable tips and real-world examples on how to get the most out of your modest Google Ads budget.
In this episode, you’ll learn about:
Getting your data foundation in place, including conversion tracking, audiences, attribution, and account linking.
Optimizing for micro conversions.
Tips to maximize your Google search investment.
How to leverage audiences to make better use of a small budget.
How to determine if your business is ready for Google Ads.
Is it possible to layer audiences in Google Ads? Absolutely!
In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target your ideal audience using audience layering in Google Ads. We’ll explore what audience layering is, how it works, and the different ways you can use it to improve your campaign performance. Plus, try your hand at a new Insider Challenge at the end of the episode!
In Episode 24, you’ll learn about:
How audience layering works in Google Ads.
How to create combined segments to target users who meet multiple criteria.
Non-linear targeting, and how it can help you reach your ideal audience.
How to add targeting layers in a shopping campaign.
What to use instead of similar segments (hint: Lookalikes and Optimized Targeting are two very different solutions)
What settings should I use for my Google Ads campaigns?
00:16:02
Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)
You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads You can also sign up for Jyll's free Google Ads newsletter, The Insider, and her free small business marketing newsletter, at free.jyll.ca
Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Episode 26 of Inside Google Ads, host Jyll Saskin Gales discusses Target CPM versus Maximize Clicks, Target Impression Share for Google Maps ads, and why she rarely, if ever, recommends Manual CPC bidding.
What are the limitations of Google Ads Grants? ft. Jason King
00:20:11
If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!
Google Ads Coach Jyll Saskin Gales is joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.
Key Topics:
Understanding Google Ad Grants and its limitations
Common struggles nonprofits face with Ad Grants
What to do if your campaign isn't serving any impressions
How to choose the right bidding strategy
The importance of conversion tracking
Tips for overcoming competition and maximizing your budget
Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins
00:20:58
Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.
For Episode 28, host Jyll Saskin Gales is joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller.
Key Topics:
Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on Google
Understanding the differences in match types and exclusions between search and social advertising
Exploring the unique audience targeting capabilities of Amazon Ads
Optimizing conversion tracking and reporting across different platforms
Using a CRM as a single source of truth for data consistency
5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra
00:17:09
Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, host Jyll Saskin Gales is joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.
Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.
Key Topics:
Understanding consent mode and its role in respecting user privacy
Leveraging enhanced conversions to protect user information and improve tracking accuracy
Bridging the gap between online and offline conversions with offline conversion tracking
Exploring the benefits of server-side tracking for enhanced security and performance
Using customer lists and first-party data for personalized retargeting and audience segmentation
How can local businesses use Google Ads? ft. Harrison Jack Hepp
00:11:57
In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin Gales, a Google Ads Coach, asks Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed with actionable insights to help you maximize your local Google Ads campaigns.
Key Topics:
Common challenges faced by local businesses in Google Ads
Setting realistic budgets for local campaigns
Optimizing for store visits and tracking offline conversions
Leveraging Google My Business for local ads
Tips for measuring the effectiveness of local campaigns
4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye
00:13:51
You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic to Facebook Ads Expert Josh Okungbaiye. Josh is a highly sought after consultant with 600 5-star reviews on Fiverr. He's sharing his expertise with host Jyll Saskin Gales, a Google Ads Coach, on starting with broad targeting, the importance of creative diversity, setting realistic budgets, and letting go of ego. Tune in to learn how to optimize your Facebook ad campaigns for maximum effectiveness.
Key Topics:
Why starting too broad with Facebook ads can be a mistake
The importance of creative diversity in ad campaigns
How to set realistic budgets for your Facebook ads
Why you need to let go of ego and focus on the user
Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what Demand Gen is, how it differs from other campaign types, and why it's often called the "Facebook Ads of Google."
Topics discussed in this episode include:
What are Demand Gen campaigns and how do they differ from other campaign types?
Which businesses can benefit from Demand Gen campaigns?
Does targeting get too specific with signed-in users in Demand Gen campaigns?
How to track your Gmail ad performance in Demand Gen campaigns.
Insider tips and strategies for maximizing your Google Ads results with Demand Gen campaigns.
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship
Do single keyword ad groups (SKAGs) still work in Google Ads?
00:12:21
It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google Ads, host Jyll Saskin Gales discusses the pros and cons of SKAGs, and whether she recommends this keyword strategy. She also discusses how to strike the right balance between control and automation in your Google Ads strategy. Plus, Jyll shares her top tips for spying on your competitors' keywords, including her unique indirect competitor targeting strategy.
Topics discussed in this episode include:
The pros and cons of SKAGs
The importance of exact match keywords
How to balance control and automation in your keyword strategy
When should I change my bid strategy in Google Ads?
00:14:45
Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, tackles the tricky question of when and how to change your bid strategy.
She'll guide you through the decision-making process, offering practical advice on transitioning from Maximize Clicks to Maximize Conversions, and from Maximize Conversions to Target CPA. She also addresses common issues like low conversions and unstable results, providing actionable solutions to optimize your campaigns.
Listen now to learn how to effectively communicate your goals to Google via your bid strategy, and achieve better results from your Google Ads campaigns.
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they're releasing their findings all month long. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching If you're finding Google Ads overwhelming, you can book a 1-hour call with me. Whether your goal is to set up and plan a new campaign, understand why you're not getting any conversions and fix it, or run through your account together finding opportunities to save wasted ad spend, these are all things we can accomplish on a call together. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode34
Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her personal bias against them upfront, and offering alternatives that might yield better results for your advertising budget.
She covers common complaints with Display campaigns and how to combat them, including spammy placements, fake leads and retargeting strategies. Tune in to discover if Display ads are truly worth your investment and learn how to optimize your ad strategy for success.
Topics discussed include: - What are Display campaigns? - The pros and cons of Display campaigns - How to combat spam Display placements - The benefits of Demand Gen and Video campaigns vs. Display - How to deal with fake calls or leads from Display - Your guide to retargeting strategies in Google Ads
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most, and they've released fasinating results that are changing the way we understand paid ads. Sign up now for free to be the first to know the inside scoop on PMax, Optiscore, Ad Strength and more: https://hs.optmyzr.com/ppc-study-hall?utm_source=insidegoogleads&utm_medium=sponsorship
Bonus: Here's what you missed Today in Digital Marketing
00:21:42
Today, September 12, 2024, as a bonus treat for my Inside Google Ads listeners, enjoy this full episode from the Today in Digital Marketing podcast by Tod Maffin.
Subscribe to the Today in Digital Marketing podcast wherever you're listening to this one. Every weekday at 5pm ET, get Tod's fast-paced 10-minute marketing news podcast and email newsletter covering everything you missed in the world of digital marketing, ecommerce, and social media that day.
I'll be back with a new, full Inside Google Ads episode, as usual, on Thursday.
03 Oct 2024
How should I set up my Google Ads campaign?
00:10:16
It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gales shares her top tips and insights about setting up campaigns for the first time.
We discuss:
Why you should always start a new Google Ads campaign "without guidance"
The truth about Ad Strength and how it impacts (or doesn't impact) your campaign performance
How to structure your Google Ads account if you own multiple businesses
Plus, there's a new Insider Challenge for you to solve!
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Coaching If you're finding Google Ads overwhelming, you can book a 1-hour call with me. Whether your goal is to set up and plan a new campaign, understand why you're not getting any conversions and fix it, or run through your account together finding opportunities to save wasted ad spend, these are all things we can accomplish on a call together. Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode36
Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Performance Max for lead generation businesses.
We'll discuss:
Key requirements for Performance Max success in lead generation
How to use value-based bidding to optimize for lead quality
Tips on tracking and managing lead form submissions
Strategies to improve your overall lead generation efforts with Google Ads
Be sure to stay tuned until the end of the episode for a new Insider Challenge!
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?utm_source=insidegoogleads&utm_medium=sponsorship
When is high click-through rate (CTR) a bad thing in Google Ads?
00:13:40
Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three common search struggles that she encounters with her coaching clients, and provides solutions to help you navigate your way through them.
She addresses your questions on topics such as hidden search terms, red flags with CTR and CPC metrics, and how to effectively turn your Quality Score into optimizations.
Tune in to learn how to optimize your search campaigns and avoid common pitfalls in Google Ads. Plus, stay tuned 'til the end of the episode for a new Insider Challenge to solve!
Key Topics discussed:
Search term visibility and data availability in search term reports
Why a high CTR or low CPC isn't necessarily a good thing
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Optmyzr analyzed more than 22,000 ad accounts and 835,000 ads to find out what impacts performance the most. Get the inside scoop on PMax, Optiscore, Ad Strength and more at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship Google Ads Account Audit Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get your Search struggles fixed at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode38
What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!
In Episode 39 of Inside Google Ads, host Jyll Saskin Gales discusses micro-conversions. She answers your burning questions, like:
What are micro-conversions?
Why do micro-conversions matter?
How to use micro-conversions to improve Google Ads performance?
Do you need to convince clients it's okay to use micro-conversions?
When should you remove micro-conversions?
What are Enhanced Conversions?
Should you use Enhanced Conversion?
Tune in to learn everything you need to know about micro-conversions in Google Ads. Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!
In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, of course! Host Jyll Saskin Gales, a Google Ads Coach, gives you a spooky peek behind the curtain, where we uncover the secrets to optimizing a Shopping campaign. She'll share how she and her client took a struggling campaign and transformed it into a profitable machine, using a fun little system of "Heroes, Kitties, and Doggies" to categorize products.
This episode is packed with actionable strategies, including:
Analyzing campaign performance: Learn how to identify red flags and areas for improvement in your campaigns.
Optimizing for profitability: Discover how to increase your ROAS and decrease your CPA by focusing on the right metrics.
The power of patience: See why sticking with your optimization strategy, even when things don't look promising at first, can pay off big time.
Strategic categorization: Find out how segmenting your products (or keywords) can help you prioritize your budget and maximize your return on ad spend.
Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales
07 Nov 2024
Should you run Search and Performance Max together?
00:13:35
Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answers three of your burning questions about how different Google Ads features interact together.
We're talking about:
Search & Performance Max: Power Pair?
Search & Retargeting: Is RLSA still a valid Google Ads strategy?
Impression Share & Budget: How to increase or decrease visibility
Tune in for your weekly dose of Google Ads strategy, tactics and tips from a Google Ads coach and ex-Googler. Plus, stay tuned until the end of the episode for a new Insider Challenge for you to solve!
Will Maximize Conversions bidding inflate my CPCs?
00:10:37
It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles common objections and misconceptions around AI-powered bidding, emphasizing that while Smart Bidding may have short-term drawbacks, it ultimately delivers better results in terms of conversions, ROAS, or customer acquisition cost.
Key Smart Bidding topics discussed:
Manual bidding vs. Smart Bidding for brand search campaigns
Maximize Conversions bidding for new Google Ads campaigns
Target impression share bid strategy: is it Smart?
Plus, be sure to stay tuned 'til the end of the episode to test your skills with a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode42
Inside Google Ads is exclusively sponsored by Optmyzr, the ultimate platform for managing your paid ads. Start your free full-functionality trial at https://optmyzr.com/blog?ref=ywu3y2m?utm_source=insidegoogleads&utm_medium=sponsorship
Google Ads Account Audit Jyll's Google Ads account audits are so helpful in driving better results that Google reps are recommending her to their clients. Get Smart Bidding on your side once and for all. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode42
Find Jyll on social media https://tiktok.com/@the_google_pro https://youtube.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro https://www.linkedin.com/in/jyllsaskingales
28 Nov 2024
How to launch a new product with Google Ads
00:07:59
In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, "The Insider." She shares the first issue, which focuses on how to launch a new product with Google Ads, using a real-life client example for illustration.
Jyll emphasizes the importance of a two-pronged approach: a search-based strategy targeting relevant keywords, and an audience-based strategy targeting specific customer profiles. She also highlights the crucial role of compelling ad copy and helpful content in attracting your ideal customer.
Should you manage your own Google Ads or hire an agency?
00:12:27
Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of each option, emphasizing the importance of factors like time, budget, and campaign complexity. She also shares insights into red flags to watch out for when hiring an agency, including dubious claims about proprietary technology and account ownership.
Key Topics:
DIY vs. Agency management for Google Ads
Time and budget considerations
Red flags when hiring a Google Ads agency
Google rep recommendations and practices
Tune in to learn how to make the best decision for your business and avoid common pitfalls. And be sure to stay tuned 'til the end of the episode for a new Insider Challenge to solve!
How many keywords should I put in an ad group in Google Ads?
00:11:05
Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ads campaigns, focusing on keyword consolidation, optimizing shopping ads, and structuring campaigns based on client needs. She emphasizes the importance of understanding keyword intent, the benefits of consolidating keywords, and the rationale behind campaign structuring for different types of clients.
Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!
Key takeaways from Episode 45:
More keywords aren't always better in Google Ads
Aim for 5 to 15 keywords per ad group
Consolidation can lead to better performance
Different products may require different ad group structures
Consider budget and bid strategy when structuring campaigns
Keywords should not be duplicated in multiple match types
In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the minimum amount you need to spend to see results, how to approach budget allocation with your bid strategy, and why patience is key in the early stages of your Google Ads journey. Listen and learn how to determine if your business is ready to invest in Google Ads.
Plus, stay tuned 'til the end of the episode for a new Insider Challenge!
In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales representatives. They cover everything from identifying the expertise of your Google rep to understanding the nuances of optimization score and budget recommendations. Plus, they dive into the evolving world of match types, audience targeting, and the power of smart bidding.
Should you use manual or automated bidding with Shopping campaigns?
00:13:10
Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales answers your burning questions about Google Shopping campaigns, a topic often overshadowed by the push for Performance Max. She discusses the importance of these campaigns for ecommerce businesses, provides answers to your questions about bidding strategies, optimization techniques, and product exclusions, and offers valuable insights into maximizing your ecommerce success.
Tune in to learn how to navigate the intricacies of Google Shopping campaigns. Plus, stay tuned until the end of the episode for a new Insider Challenge!
Key Topics:
Manual vs. automated bidding strategies for Shopping campaigns
You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)
In Episode 49 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the burning question on everyone's minds: what is the future of Google Ads with AI? (Ok, AI did write that sentence.)
Jyll addresses the concerns raised by listeners like you on TikTok, Threads, Instagram and LinkedIn, providing a four-part answer that covers what you need to know about the future of Google Ads. She explores the convergence of SEO and PPC, the shift from targeting to signals, the increasing importance of audience-based marketing, and the heightened significance of creative in capturing attention.
Tune in for a different kind of episode, packed with perspective, predictions and palpaple tips. (AI did not write that last sentence, either. Jyll is unsure whether this is something to be proud of.)
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode49
Meet Jyll and see her speak live this year! Paid Search Association Conference. Feb 12, 2025. Virtual. Free. paidsearch.org Friends of Search conference. Mar 13, 2025. Amsterdam. Paid. friendsofsearch.com SMX Munich conference. Mar 18-19, 2025. Munich. Paid - get 15% off with code JyllSMX15. smxmuenchen.de
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
09 Jan 2025
Do I need to set a Target CPA or Target ROAS in Google Ads?
00:16:06
In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into the maximize vs. target bid strategies (spoiler alert: manual bidding doesn't even get a seat at the table). Jyll explains why maximize conversions is often the best starting point, especially for new campaigns, and cautions against the pitfalls of bid limits. Using real-world examples from her coaching practice, she illustrates how high CPCs can actually lead to lower CPAs and increased conversions. Plus, Jyll breaks down how to set an appropriate budget for your maximize conversion campaigns and clarifies the difference between Target ROAS and Maximize Conversion Value.
Tune in for everything you need to know about Smart Bidding strategies, setting a Target CPA or Target ROAS, and bid limits. Plus, be sure to stay tuned 'til the end of the episode for a new Insider Challenge!
Key Topics:
Maximize Conversions vs. Target CPA
Target ROAS vs. Maximize Conversion Value
How to set a bidding target
Why bid limits sabotage Smart Bidding
Setting the right budget for new Smart Bidding campaigns
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode50
Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, plus your exclusive invitation to a LIVE monthly meeting with me and the world's top Google Ads Experts. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode50
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
16 Jan 2025
Should you use Customer Match in Google Ads?
00:19:15
Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challenging questions about audience targeting in Google Ads. She explains why customer match lists are so valuable and how to use them effectively, including a discussion of Demand Gen campaigns. She also offers advice on how to find your audience when you operate in a sensitive interest category, using non-linear targeting and creative-led targeting strategies. Finally, she answers the question of whether or not you should use audiences with your Search and Shopping campaigns, providing a framework for layering audiences on Targeting mode with search-based campaign types.
Be sure to stay tuned 'til the end of the episode for a new Insider Challenge!
Key Topics Discussed:
Customer Match Lists
Demand Gen Campaigns
Sensitive Interest Categories
Non-Linear Targeting
Creative-Led Targeting
Audience Targeting in Search Campaigns
Audience Targeting in Shopping Campaigns
Audience Exclusion in Search Campaigns
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode51
Google Ads Account Audit Are your Google Ads crumbling? Get a professional Google Ads Account Audit with Jyll! Now with a more affordable pricing tier for small businesses. Learn more at https://jyll.ca/pages/google-ads-account-audit?utm_source=podcast&utm_medium=referral&utm_campaign=episode51
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
23 Jan 2025
Which is better: Phrase Match or Exact Match keywords?
00:15:17
In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it depends" here!
Based on your questions, Jyll focuses on exact match and phrase match keywords, and how their use impacts your campaign performance. She uses real-world examples to illustrate the potential benefits and drawbacks of each. Jyll also explores the often-misunderstood world of negative keyword match types, clarifying how they differ from regular keywords and offering practical advice on when to use them.
The episode wraps up with a new Insider Challenge for you to solve. Tune in to learn how to navigate keyword match types for the best Google Ads results in 2025 and beyond.
Key Topics:
Exact Match vs. Phrase Match Keywords
Negative Keyword Match Types
Optimizing Google Ads Campaigns
Search Terms Report Analysis
A/B Testing in Google Ads
Budget Allocation and CPA Goals
Troubleshooting Google Ads Performance
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode52
Google Ads Made Easy Launch your first Google Search campaign in under an hour with this new, FREE miniseries from Jyll! Sign up for free at https://learn.jyll.ca/easy?utm_source=podcast&utm_medium=referral&utm_campaign=episode52
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
30 Jan 2025
ALL of your Google Ads questions answered!
00:31:28
It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions about Google Ads, in under 30 seconds each. This episode is jam-packed with rapid-fire answers to your biggest Google Ads challenges, covering everything from bidding strategies and targeting options to navigating Performance Max and optimizing keywords.
But that's not all! Jyll is also giving away thousands of dollars worth of stuff to celebrate this anniversary, including courses, a coaching call, and more. Tune in NOW to learn what you can win, and enter at jyll.ca/insidegoogleads/53 (note: you can enter at any time in February 2025, and winners will be announced in March 2025)
Topics discussed include:
Bidding strategies: Which strategy is best for your business?
Targeting: How to target your ads to the right audience
Conversion tracking: Why it's important and how to set it up for success
Performance optimization: How to improve your click-through rate, conversion rate, and return on investment
Google Ads for Beginners: Tips for getting started with Google Ads
Advanced Google Ads topics: Such as Performance Max, micro-conversions, Demand Gen and Customer Match
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode53
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
06 Feb 2025
How can you advertise on YouTube?
00:13:00
How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog.
Key Takeaways include:
YouTube is the second largest search engine after Google.
YouTube serves as a database of intent and interest data.
Video campaigns in Google Ads require selecting a campaign subtype.
In-feed ads can be used for brand awareness and mid-funnel engagement.
Skippable video ads can be linked with product catalogs through Google Merchant Center.
Ad creative is crucial in capturing viewer attention in the first few seconds.
Automation in Google Ads can lead to better performance.
Conversion tracking is essential for achieving CPA goals.
Tune in to Inside Google Ads Episode 54 now for your YouTube Ads 101 crash course with Google Ads Coach Jyll Saskin Gales!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode54
Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, including Video campaigns explained, How to set up a Video campaign, How to optimize a Video campaign, Creating great video ads and the YouTube Ads Cheat Sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode54
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
13 Feb 2025
Can you still use Manual CPC bidding in Google Ads?
00:11:25
If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strategy for your Google Ads campaigns. She discusses the pros and cons of different bid strategies, such as manual CPC, target ROAS, and target impression share. Jyll also shares tips on how to determine which bid strategy is right for your business goals.
Key topics covered in this episode:
Different bid strategies available in Google Ads
How to choose the right bid strategy for your business goals
Tips for using Smart Bidding effectively
Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode55
Google Ads Coaching Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode55
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
20 Feb 2025
Is Google Partner status worth it?
00:09:52
Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your burning questions surrounding Google Ads certifications and Google Partner status. Jyll shares her recent experience of having to redo five certifications to maintain her Google Partner status. She explores the value of the Google Partner badge and delves into the program's four key requirements, and discusses whether achieving and maintaining Google Partner status is truly worth the effort for Google Ads practitioners. She also addresses the debate about the usefulness of Google Ads certifications. Finally, Jyll answers listener questions about the cost of certifications and their impact on job prospects.
Key Topics Discussed:
Is Google Partner status worth it?
Are Google Ads certifications helpful for marketers?
How much do Google Ads certifications cost?
Can certifications help you get a job in Google Ads?
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode56
Inside Google Ads course Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials on everything you need to know to manage ads profitably. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode56
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
27 Feb 2025
Is your business too small to advertise?
00:09:14
In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too small to advertise? She explores the nuances of Google Ads for small businesses, low-budget campaigns, and niche industries, and discusses how to determine if your business (or your client's business) falls into this category. Plus, Jyll shares some controversial opinions and insider tips for making the most of your Google Ads campaigns, even if you're working with limited resources.
Key topics discussed:
How to tell if your business is too small to advertise
Strategies for small budget accounts
The importance of search impression share
Why you shouldn't over-focus on Quality Score with low data
Bid strategy recommendations for small businesses
How to approach limited search volume
Tips for advertising in small towns
When to consider a Demand Gen campaign
Why it's okay to break the rules
Plus, stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode57
Google Ads Coaching Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode57
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
13 Mar 2025
Advanced Audience Targeting in Google Ads
00:32:49
This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.
Key topics discussed:
Understanding Audience vs. Content Targeting
The New World of Google Ads Audience Targeting
New Features: Google Engaged Audiences & Conversion-Based Customer Lists
Non-linear Targeting: Reaching Your Audience Indirectly Yet Effectively
Creative-Led Targeting: Using Ad Creative to Attract and Repel
Indirect Competitor Targeting: Leveraging Non-Brand Searches In New Ways
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode59
Inside Google Ads: Everything you need to know about Audience Targeting This episode is a sneak peak at Jyll's upcoming book about Google Ads audience targeting. Sign up for free to be notified when her book is released at https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode59
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
06 Mar 2025
What makes a good Responsive Search Ad?
00:12:00
What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We tackle a user's question about whether you need to include keywords in your ad copy, and explore the murky world of asset performance ratings. Plus, Google Ads specialist Boris Beceric shares practical tips for writing effective responsive search ad copy. If you're looking to improve your CTR and expand your PPC skill set, tune in for tons of tips on creating effective Responsive Search Ads.
Key topics discussed include:
Keyword usage and dynamic insertion in ad copy.
Decoding asset performance ratings and their limitations.
Aligning ad assets with available impressions for optimal testing.
Landing page relevance and its impact on ad performance.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge!
Google Ads with Boris Are you looking for a community of like-minded PPC professionals, a place you can ask questions and get advice from fellow experts? I'm a proud member of Boris's new Google Ads community, you can learn more about it at https://www.skool.com/google-ads-with-boris
Should you use Performance Max for Lead Generation?
00:07:06
Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about Performance Max for lead generation. Is it a good fit for B2B clients? How does it compare to Demand Gen campaigns? And can it be effectively used for affiliate marketing?
Key topics discussed:
Comparing Performance Max and Demand Gen for B2B.
Strategies for scaling remarketing campaigns using PMax.
The feasibility and challenges of using Performance Max for affiliate marketing.
The importance of conversion tracking for PMax success.
Testing visual mediums and audience targeting with Demand Gen.
Plus, I have a very special guest at the end of the episode sharing a new Insider Challenge for you to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode60
Google Ads Coaching Want to put Jyll's brain (and 10+ years of expertise) to work on your Google Ads account? Book a Google Ads coaching call! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode60
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
27 Mar 2025
How do you audit a Google Ads account?
00:19:37
In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at Jyll’s exclusive account audit template and discover the five key areas she focuses on to maximize Google Ads Account Audits. Next, demystify the world of UTM tracking and learn how to use them to gain valuable insights into your website traffic. Finally, Jyll clarifies the differences between her two popular Google Ads courses, Inside Google Ads and Google Ads for Beginners, to help you choose the best training for your needs. And as always, there's a new PMax Insider Challenge for you to solve!
Key Topics:
Google Ads account audit template
UTM tracking explained
Inside Google Ads course vs. Google Ads for Beginners course
Performance Max campaign analysis
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode61
Inside Google Ads course Ready to take your Google Ads skills to the next level? Let me show you how to optimize Search, Shopping, Display, Demand Gen, Video and Performance Max campaigns like a pro. Join more than 400 practitioners today: https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode61
Google Ads for Beginners course Stop guessing, start advertising. Learn everything you need to know, explained in clear and simple language, to run your first Google Ads campaign - completely updated for 2025. Start now at https://learn.jyll.ca/google-ads-for-beginners?utm_source=podcast&utm_medium=referral&utm_campaign=episode61
YouTube Playlist: Google Ads Account Audits https://www.youtube.com/playlist?list=PL62Jp6AKaQkLnj0G5lJaQeIygb70PGzkH
Mike Rhodes PMax script [affiliate link] https://mikerhodes.circle.so/checkout/latest-script?affiliate_code=f578f5
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
03 Apr 2025
Are Exact Match keywords expensive in Google Ads?
00:10:32
Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gales tackles this question and more in Episode 62 of Inside Google Ads. We're diving into the world of keyword match types, looking at whether exact match consistently delivers a better return on investment compared to broad match, and discussing why the old "phrase match is the middle ground" advice might not hold up anymore. Plus, we're exploring why trying to micromanage exact match through scripts or SKAGs isn't the most effective strategy anymore.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
Inside Google Ads course Want an exclusive invitation to the top search marketing conferences in the world... without getting off your couch? Now, Inside Google Ads course members get exclusive access to Jyll's conference presentations from Friends of Search, SMX Munich, MnSearch and more! Yet another reason to join more than 400+ Google Ads practitioners leveling up Inside Google Ads. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode62
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
10 Apr 2025
Can you still use custom segments in Google Ads?
00:11:44
Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Episode 63 of the Inside Google Ads podcast, host Jyll Saskin Gales breaks down the complexities of custom segments in Google Ads.
Just in time for the launch of her new book, "Inside Google Ads: Everything You Need to Know About Audience Targeting" (available on Amazon April 16th, 2025), Jyll gives listeners an exclusive sneak peek into her chapter about Custom Segments. She clarifies what custom segments are, how they work, and the four key inputs you can use. Then, she shares one of her big "aha!" moments about the relationship between content targeting and audience targeting through custom segments.
Next, Jyll answers one listener's question about custom segments in search campaigns and clarifies their compatibility across different campaign types like Display, Demand Gen, Video, and Performance Max. Finally, she answers an agency owner's question about the best way to leverage website URLs for custom segments.
Key topics discussed in this episode:
Understanding the definition and usage of custom segments in Google Ads.
Exploring the four inputs for creating custom segments: interests, searches, websites, and apps.
The relationship between content targeting (topics, placements, keywords) and audience targeting through custom segments.
Compatibility of custom segments with different Google Ads campaign types (Display, Demand Gen, Search, Video, PMax).
Clarification on using website URLs when creating website-based custom segments.
Plus, be sure to stay tuned until the end of the episode for a new Insider Challenge to solve!
You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Buy my book! Inside Google Ads: Everything you need to know about Audience Targeting hits Amazon on Wednesday, April 16th, 2025. This book is your comprehensive guide to mastering audience targeting and achieving exceptional results. Learn more at https://jyll.ca/book?utm_source=podcast&utm_medium=referral&utm_campaign=episode63
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
16 Apr 2025
Buy my book today on Amazon!
00:06:10
Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out today! You can buy it on Amazon, in paperback or ebook.
To celebrate, host Jyll Saskin Gales shares a little taste of what you'll find inside with a special podcast episode. In this short but sweet installment (episode 64 of Inside Google Ads), she reads an excerpt about Your data segments aka remarketing. Jyll shares the four main types of remarketing, and dives into the first one, which is all about using your website data.
Ready to learn how to reach the right audience? Buy the book by searching "Jyll Saskin Gales" on Amazon, or find the full list of localized links at jyll.ca/book
Find Jyll on social media https://www.linkedin.com/in/jyllsaskingales https://youtube.com/@the_google_pro https://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro
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