IndieGameBusiness® (Jay Powell)

In this episode, we sit down with Jacques Benchetrit, a leading expert from Agora Gaming Partners, to explore the intricate world of mergers and acquisitions (M&A) and corporate strategy. Jacques delves into the current trends and drivers shaping the global M&A landscape and how different industries are being impacted. He discusses the fundamental principles of successful M&A deals, highlighting the importance of strategic alignment through real-life examples.

Jacques provides a comprehensive walkthrough of the typical steps involved in executing an M&A transaction, addressing common challenges encountered during deal sourcing and valuation. He shares insights on mitigating risks and navigating key legal and regulatory challenges, emphasizing the importance of cultural compatibility and effective communication throughout the M&A process.

Jacques also covers financial modeling techniques essential for evaluating M&A opportunities and managing stakeholders from pre-deal discussions to post-merger integration. Finally, he shares valuable lessons from real-life case studies and practical strategies for navigating the complexities of M&A and ensuring successful outcomes in mergers, acquisitions, and fundraising endeavors.

Social Media:

LinkedIn: Jacques Benchetrit on LinkedIn

#IndieGameBusiness #MergersAndAcquisitions #CorporateStrategy #Fundraising #BusinessGrowth #AgoraGamingPartners #IndustryTrends #MNA #FinancialModeling #StakeholderManagement #CulturalIntegration #LegalConsiderations

Justin will discuss legal matters that professional gamers and streamers should be aware of.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#gamedev #gamelawyer #videogamelegal

Tronster is a founder and former chair for the Baltimore chapter of the International Game Developers Association (IGDA); currently serving as an advisor to the board.  

Tronster also founded the MAGFest Indie Videogame Showcase (MIVS) which showcases over 60 independent video games each year to 23,000+ attendees across four days in D.C. In years past, he has taught game development at UMBC and the University of Baltimore and serves on the board of UBalt's Simulation and Digital Entertainment department. #gamedevelopment #indiegame #marketing

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Running a Kickstarter campaign can be scary.  How much should you ask for? What happens if you fail? Come listen to the Director of Games at Kickstarter give answers to these questions and more as you ask anything you'd like!

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Are you interested in writing for games but don’t know where to start?

Are you already in the industry, but you’d like to pursue game writing? We all got into game writing in different ways, and we’re happy to share our knowledge with you!

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

On today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates.

You can check out Khosouf Studios in the links below.

https://twitter.com/khosouf_studio 

https://www.instagram.com/khosouf_studio/ 

https://www.facebook.com/Khosouf 

https://www.khosouf.com/ 

https://www.youtube.com/watch?v=eyXRJmvrGmw

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndieOn today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates.

You can check out Khosouf Studios in the links below.

https://twitter.com/khosouf_studio 

https://www.instagram.com/khosouf_studio/ 

https://www.facebook.com/Khosouf 

https://www.khosouf.com/ 

https://www.youtube.com/watch?v=eyXRJmvrGmw

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Today, we are talking with Jason Schklar from UX is Fine! about how he has become a successful freelancer in the gaming industry and things that you need to do to help you succeed.

Jason's LinkedIn - https://www.linkedin.com/in/jschklar/

Jason's Twitter - https://twitter.com/jackalshorns

UX is Fine! Twitter - https://twitter.com/uxisfine

https://uxisfine.com/

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Thinking about game development as a business will not only help you be more successful, it will also provide a framework for solving everyday problems. By way of example, our speaker will show you how business skills such as networking and quantitative analysis can help developers solve problems such as how long can a game be in development and still be expected to generate a profit. The focus will be on providing easy-to-implement pragmatic solutions that anyone can use and benefit from.

You can have a look at the presentation Larry used for this podcast at https://www.dropbox.com/s/7pgjdfy3bf2rjnv/Business%20of%20Games_%20A%20Philosophy.pdf?dl=0

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Jay and Indie cover some tools and tricks to save you time and money as you run your studio.  

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

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The session will cover various topics such as the various methods of company growth and fund acquisition, types of investments in gaming, comprehending the requirements of both publishers and investors, as well as gamers. We'll also discuss negotiation strategies, approaching gamers and fostering connections, navigating challenging economic times, and more.

#GameCompanyGrowth #FundAcquisition #InvestmentInGaming #NegotiationStrategies #GamerEngagement #EconomicChallenges

Like them or not social media ads are a key way you can grow your wishlists and community. This session will cover the basics of ads and targeting and then open the floor to your questions.

Chris Faylor

Founder

vgReleaseList

With over 20 years in the video game industry, Chris Faylor has built and led marketing teams at such companies as Gearbox Software, Armature Studio, and Squanch Games, contributing to the success of franchises like Borderlands, Homeworld, Risk of Rain, and Trover Saves the Universe. He is also the founder of vgReleaseList.com.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Learn the do's and don'ts of funding at the project or company level.  We talk with Jason Della Rocca from Execution Labs.

https://twitter.com/jasondellarocca

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness

Justin joins Indie and Jay to discuss the how's and why's of building a good Discord server.  Why you should be building one pre-launch, how to put together your brand, communication and content strategy in order to help build one, setting up your community hub... you know, the basics.

_____

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Welcome to another enlightening episode of IndieGameBusiness! Today, we have Sam De Boeck, Founder of Oro Interactive, with us to discuss "Mastering Indie Game Success: Marketing, Publishing, and Influencer Strategies Revealed!"

In this episode, we'll uncover valuable insights into the world of indie game success. Sam will share strategies on how to get influencers to play your game and the importance of participating in Steam events. We'll delve into the intricacies of optimizing your Steam store page for maximum impact and explore the fundamentals of creating compelling publisher pitch decks.

Additionally, we'll discuss the crucial aspects of publisher research, understanding when to self-publish, and the dynamic intersection of marketing and publishers in the indie game landscape.

Stay connected with Sam De Boeck on LinkedIn and Twitter for more insights:

LinkedIn: https://www.linkedin.com/in/sam-de-boeck-632b68169/

Twitter: https://twitter.com/OroInteractive

#IndieGameSuccess #GameMarketing #IndieGamePublishing #InfluencerStrategies #SteamEvents #PublisherPitchDecks #SelfPublishing #OroInteractive #SamDeBoeck #IndieGameBusiness

eSports gets the headlines. But the big advertising dollars for video game developers don't and won't only come from eSports. 

We see the headlines almost daily about eSports, especially as all major sports leagues had delayed starts in July and August 2020, with teams only playing partial seasons.  Advertisers can easily understand eSports sponsorships because they mimic sports sponsorships.  But there are more monetization opportunities outside of eSports for video game developers.  

This session will discuss why eSports advertising is popular with the press and with advertisers.  We will discuss the key elements advertisers look for in investing their media dollars overall, in eSports and in other video game advertising opportunities.  Concepts that may be new but important to game developers are 3rd party impression and audience verification, viewability an,d brand lift measurement. 

At the end of this session, the audience should have a better understanding of the important issues advertisers think about when investing their media dollars and how that will affect game developers monetization methods moving forward.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Welcome to the first episode of IndieGameBusiness in 2024!

Today, we have special guests Otis Rachtman from Mind Your Music, and we're diving into the captivating topic of "Make Your Video Game Soundtrack AWESOME!"

In this episode, we'll explore the art of crafting outstanding video game soundtracks. Otis, having grown up with video games, will provide a unique perspective on how gaming has influenced his musical sensibilities.

We'll discuss the interactive aspect of games and how it affects the approach to music. Otis will reflect on movies and games that have shaped their passion for soundtracks and the challenges unique to game soundtracks compared to movies and TV.

The conversation will also touch on the concept of "streamer modes" in games, which alter or replace licensed music, and explore the hopes for the future of game soundtracks.

Connect with Karyn Rachtman and Otis Rachtman on LinkedIn and explore Mind Your Music on social media:

Karyn Rachtman:

LinkedIn: https://www.linkedin.com/in/karynrachtman/

Otis Rachtman:

LinkedIn: https://www.linkedin.com/in/otis-rachtman/

Mind Your Music:

Facebook: https://www.facebook.com/mindyourmusicllc

Instagram: https://www.instagram.com/mind.your.music/?hl=en

#IndieGameSoundtrack #GameMusic #MindYourMusic #KarynRachtman #OtisRachtman #IndieGameBusiness #GameDevelopment #MusicSupervision

Chris will talk about his decade-plus experience in working in Japan for  all manner of organizations, spanning public and private sectors,  start-ups and multinationals, and how it shaped his own philosophy on  company culture and individual career development. 

We’ll also dive into  how that philosophy is applied at Genvid, a globally distributed company  with over 150 full-time employees in the US, Canada, UK, the EU, and  Japan.    #localization #gamedevculture #gamedev #indiegamedev

In this exciting episode, we have Chris Byatte, the Co-Founder of SPLACE, joining us to discuss "Bringing the Fun Back with SPLACE."

During our conversation, we will explore various intriguing aspects of SPLACE and its unique approach to social media and community platforms. Chris will share insights into the motivation behind entering this area and highlight what sets SPLACE apart from other platforms. We will also delve into the concept of "bringing the fun back" and discuss how SPLACE aims to create an enjoyable and engaging experience for its users.

While SPLACE has its roots in the gaming industry, we will explore whether it is exclusively for gamers or caters to a wider audience. Chris will also provide insights into the future of SPLACE, including the Splace SDK and an exciting 1 million stock option giveaway.

Connect with Chris Byatte and stay updated with SPLACE by visiting the following links:

Website: www.splace.world

LinkedIn: linkedin.com/in/chrisbyatte

Twitter: twitter.com/splace_world

#SPLACE #SocialMedia #CommunityPlatform #FunExperience #GamingIndustry #DiscordAlternative #SplaceSDK #StockOptionGiveaway #ChrisByatte #TechInnovation #EngagingCommunity

Liz will talk about her background and how she came to be COO of  Tripwire, along with what a COO does and why they are important for game  studios (especially ones who want to grow and sustain).

Join us for an in-depth conversation with Cord Smith, Studio Head at Inevitable Studios, who brings over 25 years of experience across publishers, developers, and a game-centric creative agency. In this episode, Cord shares his unique perspective on the current climate of the game industry for indie developers, the importance of seeking meaningful partnerships and funding, and why he's betting on substance over trends and gimmicks.

We'll explore a variety of thought-provoking topics, including whether or not to use Kickstarter, the advantages of remote work and having an international team, and the differences in game development between Canada and the U.S. Cord also provides insights into the Unity versus Unreal debate, working with an agent versus going solo, and how to effectively cut through the noise on crowded platforms like Steam.

This episode is packed with valuable insights for anyone in the indie game industry looking to navigate its challenges and opportunities.

Connect with Cord Smith:

Twitter: twitter.com/inevitablegood

LinkedIn: linkedin.com/in/cordsmith

Facebook: facebook.com/inevitablegamestudios

Instagram: instagram.com/inevitablegamestudios

#IndieGameBusiness #GameIndustryInsights #CordSmith #InevitableStudios #GameDevelopment #IndieGames #RemoteWork #Kickstarter #UnityVsUnreal #GameFunding #IndustryTrends

Are you thinking about meeting with a publisher or have you met with one already? Jay has some tips and tricks for you and a list of things YOU SHOULD KNOW.

Get your questions about publishers ANSWERED TODAY!

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Audiences from around the globe should understand how the game development industry in Africa has developed will get more insight about it. We will discuss the current state and the possible future. Also, those who are interested in targeting the African market will have a sense of direction on how to go about it.

David Olamide

Co-Founder

Dimension11 Studio

I am an indie game developer from Nigeria with over 3 years of experience in the Gaming Industry. I co-founded a game studio (Dimension11 Studio) in Nigeria last year with a few of my Game Development friends. I work remotely as well with an Indie Studio based in Germany (Spheriearth Studio) specialized in making Environmental Games. I am also an undergraduate university student at Obafemi Awolowo University, Ile-ife, Nigeria. I was a site organizer of Global Game Jam in Ile-ife, Nigeria.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

This panel will delve into the vibrant world of indie game development communities. We'll explore the unique challenges faced by these communities, such as navigating competition, fostering inclusivity, and finding sustainable models for collaboration. We'll also discuss the incredible opportunities that arise from strong community bonds, including increased visibility, shared resources, and the power of collective creativity. Finally, we'll look to the future of indie game communities, examining emerging trends, and the role of community in shaping the future of indie game development.

With today’s technology, we should be able to advance education by  teaching high-level science topics to the public. What's taking so long,  and how can we use technology to make learning fun and reach new  audiences? Join a panel discussion with an interdisciplinary team who  created Microscopya, a science communication game exploring the  beautiful universe inside the human cell.    

Panelists include Dr. Beata Mierzwa (molecular biologist and science  artist), Matthew Cooney, MSc (conservationist and science communicator),  Michael Butler, MEIM (game developer and founder of Atelier Monarch  Studios), and Jamie van Dyck, B.A. (composer and guitarist of  Earthside). The panel will be moderated by Dr. Melanie Stegman (Game  Design Faculty at Maryland Institute College of Art and founder of  Molecular Jig Games).    

This project was made possible through the IF/THEN She Can Change The  World Project Grant, with additional funding from the COMPASS Outreach  Grant of the American Society for Cell Biology.    #gamedev #videogamedev #science

This session discusses how Investors and Publishers can balance cultural sensibilities when making investment decisions about games from Africa and the African diaspora. 

#gamedeveloper  #gamedev #gamepublisher #gameinvestment

Making a game is nice.  But building a studio may allow a developer to  keep making lots of games for decades. Join Tom as he talks about  bringing business sense to the passion of game development.    

#gamedev #gamestudio #videogamedev #gamedevelopment

Today we are talking with Jacques Benchetrit from Zordix and we will be learning about key debt terms, the M&A process in general, valuations in the press vs in actuality (i.e. how earnouts inflate headlines), the devil in the details of deal terms, and, the fundraising process.

Connect with Jacques on LinkedIn at https://www.linkedin.com/in/jbenchetrit/

https://zordix.com/

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

#mergersandacquisitions #indiegamebusiness #gaming #business #indiedev #gamedev

As a game developer, it’s imperative to do research and make data-driven decisions to support a game throughout its lifecycle. 

This comprehensive talk will provide insight relevant to the entire lifecycle of a game, and the content will be relatable to all developers, no matter where they are in their development journey. 

In the prototype/concept phase, I will cover how to conduct a competitive analysis to get a feel for what’s already in the market and how developers can position themselves for increased visibility. 

This phase includes understanding the best platforms for your game, interpreting player reviews, rankings, and critical and influencer reviews. For those in the production/development face, 

I will walk through how to conduct target audience analysis by using existing tools and resources available for free. 

Next, I will cover playtesting from a product and marketing perspective and the most important questions you should ask to help with marketing the game. 

Sales projections play a vital role in the pre-launch phase, and I will help developers create reasonable expectations for the performance of their game. 

Finally, I will cover post-launch tactics to aggregate sales data to form dashboards, how to track store reviews, and the importance of tracking promotions and discounts. 

By the end of this talk, attendees will have a complete set of guidelines and best data practices to guide them throughout the development process.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

If you haven't read Victoria's articles on indie game marketing you should do that first.  We cover a lot in this episode, but here are a few points.

• Victoria explains the modern buyer's journey.
• She outlines some of the most common mistakes teams make in marketing
• We cover how you approach marketing with a title like Dwarf Fortress
• What tools she uses to manage all this
• and more....

_____

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Game Developers will grasp the value of planning a budget in pre-production for game audio. In addition to selecting team members to perform such services early during the design process to prevent extra production delays and well-crafted game experiences.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

The session will break down the do's and don'ts of applying for  Megagrants from Epic. Learn the best practices and most common mistakes  made by indie developers as they seek funding.    #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

This talk is for the indies! Hello you wonderful tiny teams! You've found yourself with an audience, but now what? How can you keep them happy? This is how to cut down on customer response so you can get back to development. This talk should leave self-publishing devs with the knowledge of how to maintain and grow a player base throughout development (and not end up hating your fans).

#IndieGameDevelopment

#SelfPublishing

#GameCommunity

#GameMarketing

#GamingInsights

#GamingTips

#CustomerResponse

#PlayerBase

#GameDevelopment

#GameAudience

The session aims to give a brief introduction on how new technologies and features such as asset tokenization and micro-rewards in Bitcoin blockchain-based games using sidechain like Liquid or Lighting Network have brought a completely new form of relations between Studios, Publishers, and their audiences. These technologies are already being used in other fields and its arrival to the gaming industry is about to happen.  Players will own in their Bitcoin wallet every asset and micro-rewards in form of satoshis will increase KPI's enough to justify its adoption.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Welcome to another insightful episode of IndieGameBusiness! Today, we have a very special guest, Leo Zullo, Co-founder & Managing Director of Wired Productions, and Co-founder and Chair of Safe In Our World.

In this episode, we will explore the world of indie game publishing, covering aspects like being developer-friendly, the current state of the market, and addressing the phenomenon of "publisher bashing." We will dive deep into these topics and discuss anything else that comes to mind.

Additionally, Leo will share insights into the critically important issue of mental health in the gaming industry, and how Safe In Our World is working towards promoting mental health awareness and support.

Stay connected with Leo Zullo on Twitter and LinkedIn to follow his valuable insights:

Twitter: https://twitter.com/Leo_Zullo

LinkedIn: https://www.linkedin.com/in/leozullo/

#IndieGameBusiness #IndieGamePublishing #MentalHealth #SafeInOurWorld #GameDevelopment #IndieGames #MarketTrends #DeveloperFriendly #LeoZullo #GamingIndustry #NotForProfits

So you went to GDC / PAX / Gamescom / Rezzed ...  now you're back from the show and you don't know what to do to keep the momentum going.  That's what we discuss in this episode.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness

Discover how to understand player preferences and leverage feedback to master game evaluation and scouting for business success. Learn strategies to mitigate bias and present evaluations effectively, bridging the gap between gamers and business development. Gain insights from market research to stay ahead of trends and ensure your game's success in a competitive market. Key takeaways include actionable steps for integrating player feedback, improving game evaluation processes, and aligning business development strategies with market trends.

Master the essentials of Business Development with this practical guide tailored for indie game studios. Learn budget-friendly strategies to build partnerships, pitch your game effectively, and unlock growth opportunities - all while juggling multiple roles in your team.

Key Takeaways:

- Develop cost-effective BD strategies.

- Build and maintain impactful partnerships.

- Learn to pitch your game with confidence.

- Integrate BD into a busy indie dev workflow.

Nika has spoken in the past at our conference but this was the first time we've had her on the podcast. The pandemic has thoroughly disrupted the work the IGDA Foundation does to help studios and individuals around the world. We spoke on how they have adapted to the change and the new work that's being done for 2021.

_________________

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

As an attorney in the game industry for over 25 years and having represented  a large number of game studios from their start, I will do an overview of issues that developers wishing to start their own studio should consider: 

 - Should they incorporate?

 - How should they structure ownership? 

 - How should they handle employees and subcontractors? 

 - How should they handle negotiations with publishers? 

 - Do I need a lawyer? 

 - How do I use lawyers and other professionals once I've hired them?

 - When should I start thinking about these issues? 

 - How much will it cost? 

As well as many other practical considerations.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Success (and sometimes failure) always brings GROWTH. Which generally is painful. This session delves into common pitfalls, mistakes and screwups any games company experiencing growth will face and maybe a few tips on how to avoid them. Inevitably your games company will experience growth - either in headcount, projects or within its people. Hopefully it'll be born out of success. But you'll find that what made things tick back in the day won't work quite as well when you've added more people to the company and find yourself with changed dynamics. Underestimating planning for growth or fully realizing what it is and how it'll impact you will at best hamper your success, or at worst spell your doom. This session delves into the common mistakes Shams has experienced first hand while growing companies or working closely with others.

#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

You've pitched successfully, your potential publisher is interested, and both sides feel they may have found a match. It's time to have an in-depth conversation about your team, project, and their future potential, in the attempt to achieve mutual understanding and alignment. What could a publisher ask, and care to know?

In this talk, I'll focus on a series of topics I investigate when signing new potential development partners for SOEDESCO. In the past five years, I've learned a thing or two about positive signs, as well as signs of risk, to be on the lookout for during our pre-sign deep dive phase, and hope you'll take away some insights into the inner workings of one publisher's approach to pitch assessments.

To get some visuals on what Juney is talking about, please check out her presentation at https://www.juneydijkstra.com/wp-content/uploads/2020/08/Dijkstra-J.F.I.-DeepDivePublisherAssessmentGameProject-2020-08-05.pdf

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

On this episode of Indie Game Business, we are joined by Joshua Garrity, head game scout from Secret Mode. Joshua shares his expertise and insight on the game development and publishing process, including what publishers look for when considering a game for publication. He discusses the ideal pitch, common pitfalls to avoid, the importance of business development, and what information can set you apart from the rest.

Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more. 

Don't forget to follow Joshua Garrity on Twitter at twitter.com/combinehunter, on LinkedIn at linkedin.com/in/joshua-garrity-261a6148/, and on Instagram at instagram.com/jgcombinehunter.

Join us for this comprehensive session on the game development and publishing process. Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more!

#IndieGameBusiness #GameDevelopment #GamePublishing #Scouting, #Pitching #BusinessDevelopment #GamingIndustry #GameScout #GameMarketing #GameDesign #GameEntrepreneurship

A look at the current situation of conducting PR + marketing for video games. From magazine reviews to user reviews on the web, to influencers, to.....

Michael will discuss what's new in the world of PR and marketing and we'll answer all the burning questions you have.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Ericka Evans from Phantom Compass joins us to talk about running a distributed office which is basically when everyone works remotely and there is no main office.  She talks about the good and the bad, and also shares some insight into their processes and tells us about some of the tools they use for their workflow.  

https://twitter.com/phantomcompass 

https://www.facebook.com/phantomcompass 

https://www.phantomcompass.com/ 

https://www.linkedin.com/in/erickaevans/

_____

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Brandon and his co-host Larry produce the popular podcast "GameDev Unchained".  They're also experienced AAA developers that have made the jump to indie development.  We talk about what lessons they did (and did not) bring with them from the AAA world, their podcast, and the free video conference they host each year to help pass on some of their knowledge.

_____

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

The audience will learn the different type of motivation and their effect on the player/s, and how to correctly apply them to increase  player satisfaction and the game monetization

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Conference Speaking Roundtable - A discussion of how to market yourself and build your network speaking at conferences featuring Toiya Kristen Finley, Michelle Clough, Alexandra Lucas, Rachel Presser. We'll cover when to know you're ready, how to figure out what you should pitch, and how to pitch, among others!

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Vedran Klanac, CEO of veteran studio Ocean Media Games joins us to talk about what it takes to succeed long term in the game industry.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness

A live presentation and Q&A on how to discover and research your partners before you sign long-term contracts.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Welcome to another exciting episode of our show! Today, we have Bobby White as our special guest. Join us as we delve into the topic of "Developing and Launching a Game with Subsequent Updates."

During this episode, we will explore various aspects of game development and launching, including the dynamics of international teams, the incorporation of language learning aids within games, and the potential of gamifying education. Bobby will also share insights on launching a game to a mid-reaction and the importance of pivoting based on player feedback.

We will dive into the fascinating world of Terra Alia, the game Bobby has been involved in developing. Additionally, we will touch upon the future of indie game production with the integration of AI and VR technologies.

Stay connected with Bobby White and learn more about Terra Alia by following these social media links:

Twitter: https://twitter.com/terra_alia

Facebook: https://www.facebook.com/terraaliagame/

Instagram: https://www.instagram.com/terraalia.game

#GameDevelopment #IndieGames #GameLaunch #LanguageLearning #Gameification #PlayerFeedback #LQA #TerraAlia #AIinGames #VRinGames

How to keep a handle on your cash, spot upcoming problems, and deal with them before they become critical.

Too many businesses fail because they are unrealistic about how their cash flow will work. This talk will give attendees some simple tools that help them to know where they are, spot any upcoming problems and give them tools with which to deal with them.

Stephen Swan

CEO

Leapfrog Digital Limited

Lawyer and Accountant turned game developer and business consultant. CEO of Leapfrog Digital Ltd

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

We will discuss the evolution of video game 'translation' with historical errors and examples and how localization is the process we know and use today. We will elaborate on current processes, best practices, common mistakes and why Linguistic Quality Assurance is so important, and how context is key for your localization team. The presentation will show what to detect and how to analyze if the localization work was done properly. We will also showcase studies as examples of these items, of both Indie and AAA games.

The audience will receive:

A model LQA Sheet + Query sheet examples + Bug Report sheet 

and useful links to guarantee the best localization possible for their games.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Welcome to a very insightful episode of IndieGameBusiness! Today, we have Marcin Krzeszowiec, a Board member and Technical Artist at Serious Sim, here to share his expertise on "How to Find a Publisher."

During our conversation, Marcin will delve into the fascinating realm of publishers, addressing their attitude and approach to pitches. He will offer insights into the expectations and realities of "serious business meetings." Join us as we explore the delicate balance between creating an original and unique idea while also fitting into the mold of a popular game.

We will also discuss the technical aspects of working with Unity in a remote environment, providing valuable insights for game development professionals.

If you're curious about the journey of finding a publisher and the challenges it entails, you won't want to miss this episode.

Connect with Serious Sim on LinkedIn for more insights and updates:

LinkedIn: https://www.linkedin.com/company/serious-sim/

#GamePublishing #PublisherPitches #GameDevelopment #UniqueIdeas #PopularGames #UnityDevelopment #RemoteWorking #SeriousSim #MarcinKrzeszowiec #GameIndustryInsights #IndieGameDevelopment

We are talking with the CMO and CEO of Indie World Order Con today! Want to know what it is, what it's all about, and where it's headed? You are in the right place!

We will be getting into the nitty-gritty and find out how it can help you as a game developer and more.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

But you can only have ONE LEADER, RIGHT?! How can everyone be a leader  on a small team? Simple, Small Team - Stuff to do - Everyone takes  ownership and gets it done! How to set up smaller remote teams so that  everyone has autonomy, ownership, and direction. Create a highly  functioning team of owners and drivers even if they are just used to IC  (individual contribution).    

#gamedev #indiegamedev #gamedevelopment

Join us for a deep dive into the world of physical game publishing and distribution with JRod Gingerich, CEO & Physical Game Liaison at Fresh Brewed Games. In this episode, JRod discusses his recent foray into the physical game space, providing insights into how his label differentiates itself among the many limited print publishers. We’ll explore the intricacies of Steelbook game releases, the unique items included in these premium bundles, and why console ports are still so important in today’s market.

JRod also opens up about the types of developers and projects Fresh Brewed Games seeks to partner with, as well as the team’s plans for upcoming releases. Reflecting on his journey, from learning DarkBasic Professional at a young age to working on titles like LittleBigPlanet Karting, JRod explains how these experiences ignited his passion for video game development—and ultimately led him to focus on physical publishing. Don’t miss this insightful conversation packed with tips and trends for anyone interested in the evolving landscape of physical game distribution.

Connect with JRod Gingerich & Fresh Brewed Games:

Twitter (X): https://x.com/Gingerichjrod

LinkedIn: Fresh Brewed Games

Facebook: Fresh Brewed Games

#IndieGameBusiness #PhysicalGameDistribution #SteelbookEditions #ConsolePorts #FreshBrewedGames #GamePublishing #IndieDev #VideoGameIndustry

For the last 30 years, Germaine has been at the forefront of IP licensing into and out of video games.  We'll discuss the current marketing for licensing when a video game IP is ready for licensing out of games, and answer all your questions along the way.  

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Discussing what's new in the industry and answering your business, marketing, and licensing questions live! #gamedevelopment #indiegame #marketing

 Indie and Jay discuss releasing demos of your game on separate Steam Pages, what the next year is going to bring for game conferences, the latest statistics from Steam, and answer live questions from viewers.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Cory Trese returned to the show to talk about what they've done to prep for their latest Kickstarter project.   This interview was recorded shortly before the launch of the campaign.  While Cory jokes in the episode that all their advice may be worth nothing if the Kickstarter fails, it should be noted it was fully funded in less than 12 hours. 

We also touched on:

• Marketing tips from their years of experience in indie games
• How they managed to do 200 content updates to their last game with absolutely no DLC.
• and the strategy behind timing and pricing your Steam sales

_____

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Ryan Sumo from Squeaky Wheel Studio joined us for a great conversation about indie development in the Philippines, their Early Access success with Academia, and how they approach indie development (and now publishing).

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Lou's here talking about the upcoming Extra Life event.  How indie teams  can help and how Extra Life can help indie teams! #gamedev  #indiegamedev #gamedeveloper

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

I will be discussing what experience I did have before being hired in the game industry. I believe that all skills are transferable and can be used when applying to all jobs. Everyone has something that can be helpful to an employer.

Key Takeaways are: what are you doing now and how can it help you for your next job, what CAN you do to help you get that next job, how networking and volunteering can get that first foot in the door.

#TransferableSkills, #CareerDevelopment, #NetworkingTips, #JobSearchAdvice, #ProfessionalGrowth

You may think big-name (and big-budget) when you first hear the word influencer, but there’s a massive network of creators who are eager to showcase your game to their community. This panel will discuss the techniques we’ve developed to discover, work with, and measure influencer impact on game sales.

#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

By leveraging the power of gaming and emerging technologies, we can unlock new opportunities for growth and innovation in the Global South. We will discuss how gaming can create jobs, promote entrepreneurship, and drive investment in infrastructure and education. We will also examine case studies from the region that highlight successful gaming-based economic development initiatives. Join us for an engaging conversation on how gaming can be a powerful tool for economic progress in the Global South.

#GamingForEconomicProgress

#GlobalSouthGaming

#EconomicEmpowermentThroughGaming

#GamingInnovation

#GameChanger

#GamingForDevelopment

#EconomicGaming

#GamingTheFuture

#GamingIndustry

#GamingInsights

How can you successfully drive live operations for a massive project with experience limited to small indie studios and startups? In this talk, join PUBG Madison Producer Sarah Spiers to learn how to leverage diverse backgrounds and development fundamentals to effectively navigate maintaining and improving a live project.

Sarah Spiers

Producer

PUBG Corporation

Sarah Spiers is an award-winning game producer from Madison, WI, currently working with PUBG Corporation. Her ambitions focus on growing small and mid-size studios to support robust production and operational processes. Sarah also serves as the interim executive director of the IGDA Foundation, where she oversees sponsorships and internal programming focused on diversity, equity, and inclusion. Recently, Sarah was named as part of the inaugural #QueerinGames list and inducted into the Women in Game’s Hall of Fame for her leadership in the gaming industry.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Today, Jay and Indie are talking about digital conferences in the gaming industry and how to bring your "A" game. You definitely want to stand out from the crowd and get noticed.

They will also be fielding questions from the Discord and the live streams regarding all things gaming industry.

#virtualconferences #videogames #indiegames #videogameindustry #indiegamebusiness

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Welcome to another episode of IndieGameBusiness! Today, we have a special duo with us: Lucas Pessoa de Freitas, Business Developer Manager at Robot Teddy, and Richie de Wit, Founder & Business Development Consultant at Bear Knuckle. Our focus for today's discussion is the ever-relevant topic of "Publishing vs Self-Publishing."

In this episode, we'll dive into the nuances of publishing and self-publishing, exploring factors such as ownership, risk-taking, and the reasons behind choosing one approach over the other. Our guests will share insights into the considerations that go beyond financial aspects and why prioritization is crucial.

We'll also explore the challenges and rewards of running a game development business versus developing games as a side project. Business development will take center stage, with a deep dive into its role at every stage of game development when pursuing a self-publishing route.

Strategic thinking about funding opportunities, the importance of networking, and approaches to building valuable connections in the industry will be key themes. Our guests will share their experiences and expertise in funding, investing, publishing, and navigating emerging technologies.

Stay connected with Richie de Wit and Lucas Pessoa de Freitas on social media:

Richie de Wit:

Twitter: https://twitter.com/richiedewit

LinkedIn: https://www.linkedin.com/in/richiedewit/

Lucas Pessoa de Freitas:

Twitter: https://twitter.com/lucaspessoaf

LinkedIn: https://www.linkedin.com/in/lucaspessoaf/

Join us for this insightful discussion on publishing vs self-publishing, business development, funding, and emerging tech. It's sure to be a valuable episode!

#IndieGameBiz #PublishingVsSelfPublishing #GameDevelopment #BusinessDevelopment #FundingOpportunities #IndieGameNetworking

As indie developers, leveraging the power of different social media sources represents a great way to reach a large pool of potential supporters for your game. TikTok has become a massive and influential way to get the word out, but there is a lot of mystery on how it works and how to maximize on your content. Come chat about the benefits of the platform and discuss how you could use this platform to grow your audience!

#gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

In this episode, we sit down with Joshua Garrity, the Head Game Scout at Secret Mode, to uncover the keys to getting your game signed in today's competitive publishing landscape. Joshua shares expert insights on pitching, the ideal budget ranges for different types of projects, and what publishers are really looking for in new games.

We also discuss common mistakes that developers should avoid, red flags in potential publishing partners, and how to position your game for the best possible chance of success. Whether you're an indie developer looking for your first publishing deal or an industry veteran refining your approach, this conversation is packed with actionable advice to help you navigate the world of game pitching and publishing.

Topics Covered:

The current state of the game pitching and publishing landscape

What budget ranges developers should realistically aim for

What makes a game more likely to get signed by a publisher

Mistakes developers make when pitching their games

Red flags to watch out for when choosing a publishing partner

Tips for refining your pitch and getting publishers interested

Connect with Joshua Garrity:

LinkedIn: https://www.linkedin.com/in/joshua-garrity-261a6148/

#IndieGameBusiness #GamePublishing #PitchingYourGame #GameDevelopment #SecretMode #GameFunding #IndieDev #GameIndustry #PublishingSuccess #GameScouting

Longtime industry veteran Ben Hoyt joins us as we discuss the way the coronavirus is changing game development for better or worse.  

Along the way we talk about the good and bad of distributed development pipelines, sports games when there are no live sports, should indies release games right now, and more!

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Toiya is with us discussing the value of narrative design in games and  how freelancers can excel in a world with coronavirus quarantines.  #gamedevelopment #indiegame #marketing

This episode dives into the role of narrative designers in game development and how freelancers can set themselves up to succeed in the coronavirus world.  We talk about how to build a great portfolio for writing, art, or whatever else.  We also discuss how tools like Twine can be useful for development and education, and the steps you can take to market yourself as a freelancer.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie 

When it comes to a successful launch for your game, the topic on everyone’s mind is marketing. But with so many different methods and options, what’s your best bet to reaching your audience and getting them hooked? Join us for this fireside chat where we talk about everything from the power of a trailer to mobilizing your community. 

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#videogamedev #indiegamedev #gamemarketing

Today on IndieGameBusiness, we are thrilled to have Joshua Garrity, the Head Game Scout at Secret Mode, join us to explore "What Publishers are Looking For."

In this episode, Joshua will guide us through the intricacies of game scouting, pitching, and business development. He will share insights on crafting the ideal pitch and help us identify red flags that can hinder your pitch's success. Join us as we uncover the critical aspects that publishers are seeking and learn how to present information that gives you a competitive edge.

Connect with Joshua Garrity on Twitter, LinkedIn, and Instagram to stay updated with his insights and experiences

Twitter: twitter.com/combinehunter

LinkedIn: www.linkedin.com/in/joshua-garrity-261a6148

Instagram: www.instagram.com/jgcombinehunter

#GameScouting #GamePitching #BusinessDevelopment #IndieGamePublishing #PublisherInsights #GameIndustry #SecretMode #JoshuaGarrity #GameDevelopment #GamingScout

GDC released their 2020 "State of the Industry Report" and Jay and Indie are diving into it line by line.

Did you know only 25% of developers are using a publisher?  Lots of interesting tidbits and discussion around their findings.

Get the report here: http://reg.gdconf.com/gdc-state-of-game-industry-2020

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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Sponsorships: on

Our special guest today is Lauren Hunter, a producer from Square Enix!

Production skills new and small teams might need when planning a project, why getting a producer is probably a good idea even on an indie scale, important things new teams might not know when pitching to a publisher, and what working with a publisher could look like for an indie team.

Follow Lauren on Twitter attwitter.com/LaurenHNTR

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Having a great audio solution for your indie game can get expensive.  Unlock Audio has created a system that helps.  We're talking with Elliot Gallighan today to  answer all your questions on how to give your indie game a AAA audio solution.

Unlock Audio - https://www.unlockaudio.com/

Unlock's awesome pricing tool - https://tool.unlockaudio.com/

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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Gregan joined us to give a bit of insight into what publishers are looking for from developers.  We discuss what to be ready to show, how to approach them, and the key indicators that they are looking for in new teams. 

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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

WRKS Games is a fully remote game developer and publisher of independent  games, with a high performance 32 hour work week, a broad international  spread of people from predominantly under represented groups and have a  0% volunteer attrition rate in 4 years. Getting this right is not hard,  I will show you how we did it.    

This is a summary of how to build a resilient, cost effective  sustainable game development company in the 21st Century. The attendees  should be able to walk away with a blueprint on how to get remote  cultures and HR right that can be implemented and executed in their  companies.

We sit down with the Director of Business Development from GlobalTopRound, Pontus Mahler to discuss getting funding for your indie game.

We will cover topics such as:

1. How developers can make their funding presentations more appealing to investors

2. How developers can execute successfully to secure funding

3. How developers can use their funds to complete their projects

4. How to proceed next with publishing

You can find Pontus on LinkedIn at https://www.linkedin.com/in/pontusmah...

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Donate to Extra Life with our link: extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: extra-life.org/team/indiegamebusiness

Our relationships with our studios and the way we work for them are  changing at a rapid pace.   

For many, working from home has surfaced and  emphasized how removed we are from our studio goals and teams, and it  can leave us feeling undervalued, overtaxed, and disconnected - feelings  that aren't healthy for the team member or the studio!   

I believe this  can be alleviated by taking a People-First approach to studio building  and leadership - people as the co-pilots of the plane, not just the  fuel.  I'll address what people first is and isn't, and ways to  incorporate it into your studio or production strategy.    

Takeaway:  Attendees at any point in their career will be better equipped to identify, work towards and/or advocate for a People First way of working.    #gamedev #gamestudio

Discover the power of App Store Optimization (ASO) in this practical session designed for indie developers. Learn what ASO is, how it works, and why it’s essential for boosting your app’s visibility and downloads. I’ll walk you through actionable strategies to optimize keywords, visuals, and A/B testing, so you can implement ASO for your games with confidence. Whether you're just starting or looking to improve, this session will help you take your app to the next level.

Embark on a journey into the heart of indie game development, where budgeting and scoping are the keys to unlocking publisher interest. Join this empowering session to create budgets and scopes that make financial sense and captivate publishers, paving the way for indie success.

Navigate the treacherous waters of common pitfalls and red flags, and discover practical strategies, real-world examples, and industry insights to turn your indie dream into reality. It's time to craft a compelling narrative that resonates with both creativity and financial prudence.

#IndieGameBusiness #GameBudgets #WorkingWithPublishers

This session will serve as a primer on US tax issues for game developers who freelance or own their own business. It will cover a range of topics, from Employee vs. Independent Contractor status, to choice of business entity, to valuable tax deductions and credits that may be available to business owners.

This session will introduce concepts related to sales tax on digital goods and services and discuss the benefits of the R&D tax credit. The session is recommended for freelances and business owners operating in the US, who want to become active and empowered in managing their tax matters.

#Taxes #IndieGameBusiness #GamingTaxes #GameStudioTaxes #TaxAdvice

Are you a Game Designer taking on your first Game AI system and you don’t really know where to start? Are you a programmer writing very elegant code for a boss fight leaving the player a bit indifferent? Are you a producer attempting to make some critical cuts in a series of assets while trying to maintain a maximum of bang for your bucks? This talk might be FOR YOU! Join me as we explore the basics of game AI  systems and the quick tricks and hacks to convince your boss and your players that you TOTALLY KNOW WHAT YOU ARE GOING :P

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

This talk will explore how to create a pitch deck for approaching a publisher. It will cover reasons to approach a publisher, what's in it for the publisher, and the parts of the pitch deck. It will conclude with some resources and methods that will be helpful to indie devs who want to pitch their game.

#IndieGameBusiness #PitchDecks #GameDeveloperPitchDecks

Ericka Evans and Brandon Pham join us for our first developer roundtable.  We'll discuss:

1. What’s the biggest issue facing developers this year?
2. Should developers be planning for multi platform launches
3. What is the role of the publisher in 2020 from the developer standpoint
4. How do you handle crunch?
5. How are you planning for ongoing education for your teams?
6. and more..

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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Jay and Indie discuss the eSports market and Kotaku's recent article as well as Dr. Disrepect, contracts, and more.   After a brief discussion on random motorcycle parts in Indie's garage.

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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Welcome to Indie Game Business! In this episode, we will be discussing "Creating an Integrated Marketing Strategy" for your game. Our guest today is Dwayne Waite Jr., the Marketing Director for Gaming Events at ReedPop, one of the largest event organizers for the gaming industry. In this episode, we will dive into the importance of having a holistic marketing strategy for your game, why advertising is crucial for your game's success, and how to create a workflow for content creators. We will also discuss the benefits and drawbacks of physical and digital events, and how to effectively use them for your game's marketing. If you're looking to improve your marketing strategy for your game or studio, this episode is a must-watch. Join us for an insightful discussion on the ins and outs of marketing in the gaming industry. Connect with our guest, Dwayne Waite Jr., on LinkedIn: http://linkedin.com/in/dwaynewaitejr

New technology advances, coupled with evolving dynamics around building and managing teams around the globe, have quickly changed the scope of work in our industry: What skills are required to stay ahead of the curve? How can we build and optimize teams working remotely from many locations worldwide? How do we create more transparent, supportive, and mission-driven projects and companies that satisfy the new demands of professionals?

In this informative discussion, hear directly from two of the industry’s shapeshifters who will examine a multitude of trends, realities, and opportunities that are driving game industry innovation and the future of work in the present-to-post Pandemic era.

Participants

Nika Nour, Head of Partnerships, Genvid Entertainment

Arthur von Nagel, VP Production, Genvid Entertainment

Key Touchpoints

-Address the challenges and benefits of running (and participating in) fully remote projects, especially around new concepts; how do you manage global teams effectively and with an empathetic focus to maintain morale and quality of work?

-Discuss how to create and maintain a more transparent, rewarding, mission-driven culture that satisfies the new demands of top professionals and emerging talent

-Analyze best practices that instill leadership while creating next-generation experiences

-Unpack the insane talent market: it's a total bloodbath and the entire industry has recruiting and retention issues; meanwhile there are plenty of devs looking for work who may be left behind

Fernando's discussing their publishing strategy, what its like right now in the market, and answering YOUR questions! #videogames #indiegames #gamedevelopment

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

We had a great conversation with Rajat covering everything from VR opportunities for indie teams, to taking the first steps in marketing your company, to how to deal with all the new online conferences.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -
Indie Game Business: https://twitter.com/BusinessIndie
Powell Group Consulting: https://twitter.com/PowellGrp
Jay: https://twitter.com/Powell_Jay
INDIE: https://twitter.com/TheRealIndie

Today we will be discussing:

How Bradford built a following of over 100k in less than a year, starting with 0

The stereotype of the typical gamer and how gamer businesses keep trying to prove 

made by gamers for gamers

The stereotype of the lazy, unmotivated basement-dweller

How most gaming related businesses totally ignore their marketing plan

https://www.thegamerpreneur.com/business

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Watch Indie's live stream: twitch.tv/INDIE

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Companies don’t think their current recruiting process is a problem as there seems to be an endless lineup of talent. But employee turnover costs are a real and an expensive problem. Replacement costs are 1.5 – 2 x an annual salary and these costs come off your bottom line. And times have changed; people are demanding more from their employers. Kaaren, founder of happy hive, will share a new way to fast track your hiring process, create happier employees, decrease turnover, increase diversity and create a healthier and more inclusive company.

#BetterHiring

#OneWordHiring

#HiringProcessImprovement

#EmployeeRetention

#HappyEmployees

#HiringForSuccess

#TurnoverReduction

#RecruitmentStrategies

#StreamlinedHiring

#HumanResources

Paid User Acquisition is one of the key ways to scale your game to new heights. This session will focus on the best practices to make your paid user acquisition as effective and profitable as possible. We will also introduce the latest product updates and all of the tools available to you, including Google Ads App Campaigns and Google Analytics for Firebase.

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

We welcome Chris back to the show to discuss how to find your game's hook, what felt he did right and wrong in marketing his latest game, and more!

Links from the show:

http://returntoadventuremountain.com/how-to-design-mario-levels-that-dont-suck/

http://howtomarketagame.com/free

http://howtomarketagame.com/2019/12/11/how-i-do-competitive-analysis-for-my-game/

http://howtomarketagame.com/2019/12/23/know-your-games-anchor/

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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: https://mixer.com/IndieGameBusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Outsourcing is very accepted in big studios, but indie and mid-sized  studios are usually skeptical. This session will show indies and  mid-sized studios how to effectively outsource part of their projects to  cut production cost while keeping a strong grip over assets' quality  and project's management.    #gamedevelopment #indiedevelopment #videogames #mobilegames #indiegames

Epic Mega Grants is the $100 million fund available to creators of all stripes. In this session, attendees will learn about the program itself, and even more importantly, what makes for a great application.

Epic Games has committed $100 million to support game developers, enterprise professionals, media and entertainment creators, students, educators, and tool developers doing amazing things with Unreal Engine or enhancing open-source capabilities for the 3D graphics community. Show us your projects and you could earn a financial grant to help fuel your success!

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Donate to Extra Life with our link: https://www.extra-life.org/participant/IndieGameBusiness

Join the Indie Game Business Extra Life Team: https://www.extra-life.org/team/indiegamebusiness

Do you know what a "winnie" is?  I didn't, but Red does.  He explains several theme park mechanisms than can be used in game design.  We also discuss the "5 minute rule" and other aspects of his 20 years in games.

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To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://bit.ly/IGBDiscord

The Twitters to follow -

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie

Join Steph Briles, Owner of Oak City Indie Games, as they share valuable insights on networking with social anxiety and provides tips for breaking into the industry from scratch.

In this informative video, Steph discusses the importance of social media, highlights great places for networking, emphasizes the significance of local communities, and addresses the anxieties associated with leaving a AAA studio.

They also share exciting updates about the upcoming Oak City Indie Games event.

If you're interested in learning how to navigate the gaming industry while dealing with social anxiety, this video is a must-watch.

Stay connected with Steph Briles on Twitter twitter.com/briledozer and LinkedIn linkedin.com/in/steph-briles-17a675161

Follow Oak City Indie Games on Facebook (facebook.com/OakCityIndie)

#SocialAnxietyGaming #NetworkingTips #IndieGameIndustry #SocialMediaManagement #LocalGamingCommunity #OakCityIndieGames #indiegamebusiness #indiegamedev #gamedev