IMpulse - The Influencer Marketing Podcast (Phyllo)

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing; delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and its significance when targeting the Gen Z market. This is an episode filled with crucial advice for anyone looking to uplevel their marketing game.

IMpulse S2E7 features Alessandro Bogliari. Alessandro is the founder of The Influencer Marketing Factory (TIMF). TIMF deals with influencer marketing strategies for the brands. They help build strategies around the messaging, finding the right fit influencers, and campaign management. Alessandro also hosts a podcast on YouTube called ‘The Influence Factor’ where he connects with influencers as well as professionals to discuss the trends around IM and their own content. Connect with Alessandro on LinkedIn: https://www.linkedin.com/in/alessandrobogliari/ This episode includes: - Social media shift to niche content - Hot take on influencer marketing - Influencer marketing growth, mistakes - Influencer marketing ROI vs paid media - Mistakes brands make in influencer marketing - Social commerces impact in Asia - Influencer marketing influence in social commerce - Social proof for product reviews on TikTok - How Influencer marketing factory works with hundreds of brands - Social commerce for brands and creators Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Lloyed Lobo, Co-Founder, and Board Member at Boast, a fintech platform that provides R&D funding to help innovative companies fuel their growth. Lloyed is also the Co-Founder of Traction, a global community of over 100,000 entrepreneurs and innovators. Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement.

In this episode, we welcome Dylan Huey, founder & CEO of Reach. From giving a powerful Ted Talk about how social media saved his life to launching multiple startups, including his latest venture, Reach, Dylan is a musician and content creator with over 6 million followers across social media. He is the founder and CEO of REACH, a premier organization for creators and influencers. Dylan’s passion for innovation and community shines through everything he does. So far, he has created a clothing line (Dream Big), a social media talent agency (Chalk Network), an augmented reality design studio (SnapLens.Tech), a record label (Rodin' Records), an online boutique, and an Internet radio station. Key Topics covered: - Impact of content on the lives of the masses - How Dylan built a 4 million strong followership on TikTok - Top 3 business lessons from working with influencers - Impact of Phyllo APIs Follow Dylan on LinkedIn: https://www.linkedin.com/in/dylanhuey40/ Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, I am joined by Marisa Blackwell, Influencer Marketing Director at The Aragon Company. Together, we discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand. Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers.

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Aaron Costa, Director of Client Engagement at Hylink Group, a collection of integrated marketing agencies. Are you looking to navigate the world of influencer marketing and digital advertising on social media? Join us as we discuss small brands' challenges when connecting with influencers, the importance of authenticity in influencer marketing, and the rise of AI-driven virtual influencers. Take advantage of this informative conversation between two industry experts!

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools. Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns. Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!

Gbenga Sogbaike has over a decade of experience in marketing and the creator economy. He has collaborated with over 1,500 creators on 200+ projects, reaching over 200 million social media users, generating 3 billion views, and partnering with 50+ brands, leading their previous company to win Influencer Marketing Agency of the Year and authoring a valuable Influencer Compensation Report. This episode includes: - Biggest Misconception About Influencer Marketing - How to Find the Right Influencer to Work With? - How to Integrate Affiliate Marketing with Influencer Marketing - Future of Influencer-led Brands - Nike's Air Jordan Was the First Influencer Marketing Deal - How Can Brands Scale Using Influencer Marketing? - The Future of TikTok in the USA Connect with Gbenga on LinkedIn: https://www.linkedin.com/in/gbengasogbaike/ Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Scott Guthrie, Director General at Influencer Marketing Trade Body, as well as a renowned professional adviser on influencer marketing, conference speaker, host of the Influencer Marketing Lab podcast, and media commentator. In this episode, Scott shares his perspective on the growth of influencer marketing, the impact of Web 3.0, and brand safety in influencer marketing.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influencer marketing and the importance of building relationships within your niche. David shares insights on working with up-and-coming influencers, and dives into his background in SEO and content marketing, and unpacks the three H content creation model. He emphasizes the role of content in driving sales and customer advocacy, especially in businesses with longer sales cycles. He also provides tips on podcasting success, including audio quality, consistency, and finding a unique angle.

IMpulse S2E8 features Mike Allton. Mike is a strategic marketing leader and fractional CMO who is passionate about empowering SaaS companies. By day, he’s driving success at Agorapulse, the top-rated social media management tool. He’s also a prolific author, speaker, and champion for building lasting business relationships. Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeallton/ Mike's Podcast, AI in Marketing: Unpacked: https://open.spotify.com/show/2cCQDnyFilYbo65j0RN4t9 This episode includes: - Marketing tactics vs strategy - Agorapulse, Top-rated social media management tool - Marketing expertise and basics - Challenges in Marketing Tactical approach, fractional CMO - Integrate influencer marketing with sales results - Broad understanding of working with influencers - Tiktok support campaign targeting influencers - Process-based storytelling for success - Balance between data and creativity in marketing - Top of the funnel marketing vs influencer marketing Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro. Join us as Michelle shares her insights and expertise on influencer marketing, emphasizing the importance of authenticity in brand partnerships, the need for genuine connections between influencers and their audience, and the value of tracking conversions and ROI in influencer marketing campaigns. Don't miss out on this insightful conversation!

Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Oliver Lewis, CEO and Founder at THE FIFTH Group, an award-winning creative agency that puts influential talent at the heart of its client's advertising mix. Join us as we discuss the impact of influencer marketing on digital advertising, the need for trustworthiness and transparency in the industry, and how to identify the right influencers for campaigns. Oliver also shares his views on the role of micro and nano influencers.

In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023. In this episode, you'll learn: 👉 One controversial "hot take" on influencer marketing 👉 Notable trends in influencer marketing 👉 TikTok's future in the USA 👉 Which influencer Lindsey would like to take to lunch

IMpulse S2E6 features Brian Freeman. Brian is the founder and CEO of Creatorland. Creatorland is a professional networking platform for content creators, brand managers, influencer marketers, and all other players in the creator economy. You can sign up on Creatorland here: https://www.creatorland.com/ Brian pioneered the concept of nano-influencers at his previous startup, Heartbeat. He’s also a guest lecturer, investor, and a passionate advocate for AI and emerging trends. Brian has over 10 years of experience working with creators. Connect with Brian Freeman on LinkedIn: https://www.linkedin.com/in/brianmfreeman/ This episode includes: - Story of TikTok shut down in Philippines - Pioneering nano-influencer concept - Creatorland, Professional networking platform for content creators - Creators dominate media consumption, marketers need to invest in them - Nano influencers' importance for content marketing - Nanoinfluencers' impact in West, TikTok's success - TikTok is shifting Western attitudes towards live shopping - Spotify's category-based approach to musicians' success - Heartbeat's influencer marketing success - Phyllo simplifies API connectivity for developers Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discuss the role and benefits of hiring a fractional CMO and the unique value &Marketing brings to smaller businesses. Rajat highlights the importance of having a fractional CMO who provides strategic leadership and is integrated with the client's team. The conversation also delves into B2B influencer marketing and the importance of building authentic relationships; we wrap up by exploring the role of AI in marketing.

Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. In this episode, we’re taking a walk down memory lane. As the year is coming to an end, we’re spending some time in retrospection, casting our minds back on some of the amazing guests who’ve graced our show, and the wonderful insights they shared. We listen once again to guests like: Michelle Silverblatt, Global Director of Social Media and Influencer Marketing at Vagaro Oliver Lewis, CEO and Founder of THE FIFTH Group Scott Guthrie, Director General of the Influencer Marketing Trade Body Colleen Stauffer, Head of Marketing and Communication at Creative Juice Jennifer Quigley-Jones, CEO of Digital Voices Gregory Curtis, CEO of Arecibo Join us on this special episode as we listen again to these evergreen insights.

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Colleen Stauffer, Head of Marketing and Communication at Creative Juice; a fin-tech company that supports creators with funding, banking, and automated business tools like invoicing and taxes. Join us and learn how Colleen supports and enables the growth of the creator economy, key creator marketing and influencer trends, the impact of Web 3.0, and key growth drivers of the creator economy. Colleen also shares her insight on how brands can use influencer marketing to develop a powerful growth channel.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Lola Oritz, Executive Director at Smart Cookie Media, a marketing consultancy for establishing brand advocacy. Lola brings over a decade of experience in research-driven marketing to our podcast. Listen to the podcast to discover why traditional influencer marketing is fast being replaced by brands that become their own influencers. We also explore the importance of understanding the target audience, authenticity in content creation, the rise of user-generated content, and other marketing trends you should know about.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-driven approaches and specific strategies in influencer marketing. Rita shares her hot take on the topic, emphasizing the need for direct response marketing and measuring the impact of influencers. We also delve into the role of AI in customer targeting and acquisition, highlighting its ability to personalize experiences and provide actionable insights.

IMpulse S2E5 features Jim Louderback. Jim is a bridge between the OG days of TV and the thriving world of influencer marketing. Jim's career has been a masterclass in media evolution for over three decades. Before becoming a pioneer at Revision3. Jim had already worked at big-name media companies, then went on to conquer the digital realm at Discovery Digital Networks. But Jim's story continues. He captained VidCon, the world's largest creator gathering, for eight years, proving his understanding of the creator economy before it even had a name. Now, he keeps creators and influencers at the forefront of our minds through his highly successful newsletter, "Inside the Creator Economy," reaching a whopping 22,000 readers every week. You can subscribe to Inside the Creator Economy here: https://www.linkedin.com/newsletters/inside-the-creator-economy-6762441989427478528/ Connect with Jim Louderback on LinkedIn: https://www.linkedin.com/in/jlouderb/ This episode includes: - Jim's Controversial Hottake on Influencer Marketing - The Worst Tech Trend According to Jim - The Story of VidCon - How Can Creator Economy Businesses Leverage VidCon? - Three Tech Tools To Have On a Deserted Island - API Businesses Shaping Up Creator Economy - Top Three Lessons from Creating a Newsletter Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Liang Chiu, Director of Influencer Marketing & Brand Partnerships for CTI International BRAND SOCIAL WATCH. Join us as Liang shares his thoughts on how brands should approach influencer marketing, the challenges of matching influencers with brands, and how to measure the results of your campaigns and attain the targeted ROI. Don't miss out on this valuable conversation!

In this episode, we welcome Kristina Nikeenko, Director of Influencer Marketing at Zorka.Agency. With her unique ability to fuse creativity with strategy, Kristina shares how she leads powerful influencer campaigns, what makes Zorka stand out in a crowded market, and the emerging trends marketers need to watch. From favorite platforms to myth-busting, Kristina reveals her industry insights while discussing the role of APIs in transforming influencer marketing. Tune in to hear how Zorka is gearing up for the future, working with major gaming brands and exploring new platforms like Twitch. This episode includes: - Kristina’s Journey to Zorka.Agency - How Zorka Creates Impactful Campaigns - Emerging Trends in Influencer Marketing - The Future of Influencer Analytics and API Integration - Holiday and Occasion-based Marketing - Expanding into Twitch, LinkedIn, and beyond Don't miss this insightful conversation with one of the industry’s leading voices! Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/ Connect with Phyllo on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisation and analytics in the creator economy. Fayyaz emphasizes the value of influencer marketing as the best ROI for marketers and highlights the convergence of brand building and sales. He delves into the need for diversifying monetisation through subscription models, merchandise sales, and social commerce, along with the importance of understanding your audience and creating valuable content.

Welcome to Impulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Aaron King, a ten-year veteran in influencer marketing who is the current VP of Influencer Growth and Innovation at Rogers and Cowan PMK, a legendary talent agency that has represented icons like Paul Newman, Cary Grant, and Rita Hayworth. Aaron shares his insights on different aspects of influencer marketing ranging from authenticity, how to implement an influencer marketing strategy, and defining and measuring the success of influencer marketing campaigns.

We are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest in this episode. William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStories is an innovative platform enabling creators to monetize their influence through subscriptions, paid messages, and exclusive content. Creators can share exclusive content directly with their fans, while fans can enjoy exclusive interactions with their favorite creators by subscribing.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss the impact of marketing and how to approach it as a business. Francisco shares his insights on influencer marketing, communication strategies, and collaboration within the marketing team. We also explore the challenge of attribution in influencer marketing and how to overcome it, and the importance of staying connected with consumers.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how creators are often mistreated by agencies, the controversies surrounding influencer marketing, and the importance of trust and collaboration between brands and creators. Niki also emphasises the need to establish clear-cut KPIs and goals with the brands and provides advice on growing a YouTube channel and getting started with influencer marketing for brands.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!

Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Our guest today is Jessy Grossman, Founder of Women in Influencer Marketing, a platform to connect the influencer marketing industry. Join us as we discuss the latest trends in influencer marketing, the importance of authenticity and transparency, and the challenges of pricing and payments in the creative economy. Jessy further shares her experiences with successful brand partnerships and advises aspiring influencer marketers.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Jim Huffman, Author, Podcast Host, and CEO of GrowthHit, a growth marketing consultancy. Join us as we discuss the importance of specialising and finding an unfair advantage in the market, as well as the role of influencer marketing in driving conversions for eCommerce brands. Jim shares insights on starting influencer marketing, finding influencers, and leveraging user-generated content. We also delve into the relationship between influencer marketing and growth marketing, emphasising the need to integrate influencer strategies into overall marketing plans.

In this episode, we feature Jeff Bullas. A legend in the field of digital marketing, Jeff is the founder of Side Hustle Strategies. It is a learning platform covering best Sales, Marketing, and Lead Generation practices. With numerous Forbes and Huffington Post accolades, Jeff has helped countless businesses and creators shine online. He’s a top-tier speaker, author, and consultant, known for his engaging storytelling and innovative ideas. Jeff also runs his much-coveted podcast called The Jeff Bullas Show where he interviews AI startup founders and entrepreneurs. Hit him up if you are one. Follow Jeff on LinkedIn: https://www.linkedin.com/in/jeffbullas/ This episode includes: - AIs impact on influencer marketing - Social media's impact on journalism in 2009 - Joseph Campbell's inspiring hero's journey - Banning TikTok in America would piss off 100 million users - AI-powered content distribution strategies for marketers - On Star Wars, Marvels, and more - How Tolkien's Lord of the Rings inspired Jeff - Charlie Mungers Poor Charlies Almanac, Deep Work - Genius happens when we find our own genius Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com

Natalie Barbu joins us on the episode 3. Natalie is the co-founder and CEO at Rella, an app designed to help creators and their teams manage their social media presence more efficiently. This episode contains: - Natalie's Controversial Hot Take On Influencer Marketing - How to Build Relationships with Influencers - How to Start Doing Influencer Marketing - Top 3 Lessons from Creator-Led Businesses Connect with us on a deeper level here: https://beacons.ai/getphyllo Want to get in touch with Phyllo? contact@getphyllo.com 🔔 Don't forget to subscribe for more amazing content!🔔