Imperfect Marketing (Kendra Corman)

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	Pub. Date	Title	Duration
	16 Apr 2022	Imperfect Marketing Welcome Trailer	00:01:43
Send us a text Thanks for tuning into Imperfect Marketing! My name is Kendra Corman and it is my goal to help thousands of business owners, solopreneurs, and nonprofits do more effective marketing with their limited resources. (On a side note, limited resources means time and money!) I have worked with dozens of solopreneurs, and small business owners and even led advertising for one of the most iconic brands in the united states. Whether you are looking for tips to market yourself in a business-to-business or a business-to-consumer marketplace, you are in the right place. I am so glad you are welcoming me and my guests into your life wherever you are listening. Whether it be in the shower, on your commute, during your workout or lunchtime walk. I promise to provide value for the time you invest. Thank you again for listening and be sure to subscribe on your favorite podcast app or visit kendracorman.com for more information and resources. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	15 May 2022	Episode 2: Imperfect Marketing with Guest Brenda Meller	00:38:57
Send us a text Welcome to the first episode of Imperfect Marketing! I am joined by Brenda Meller of Meller Marketing in today's episode. Brenda is one of my favorite people and one of the best LinkedIn marketers. She niched down her business and focused exclusively on LinkedIn; as a result, her business has grown! We can learn many things from Brenda, including how she handles her goals, stays on task, and even tips on improving your LinkedIn profile. Listen today to learn more! Click Here to access the transcript and follow along. Related and Helpful Links: Connect with Brenda on LinkedIn Connect with Kendra on LinkedIn Get Brenda's book, Social Media Pie Brenda's Upcoming Events Looking for ideas on what to post on social media? Check out Kendra's free guide to generating content ideas You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	15 May 2022	Episode 4: Imperfect Marketing with Guest Scott Lawrence of Headshots by Scott Lawrence	00:38:25
Send us a text Thanks for coming back for another episode of Imperfect Marketing! This episode features Scott Lawrence of Headshots by Scott Lawrence. Scott is a fantastic headshot photographer who started his career in Insurance and, after launching a successful business, had to start from scratch when his family moved to Michigan. He also shares the mistakes people make when getting headshots. Scott has a fantastic YouTube channel you should check out to learn how to get the most from your headshot session. Click here to access the transcript and follow along! Topics in this Episode: 00:00:40 Meet Scott Lawrence 00:05:10 How Scott Rebuilt After Moving 00:12:40 How is your YouTube Channel so successful? 00:19:51 What marketing are you focused on right now? 00:21:43 Advice for those starting out or growing their business 00:24:55 Mistakes people make with their headshot sessions 00:29:03 What value do brand shoots have for companies? 00:33:07 What to look for in a headshot photographer Related and Helpful Links: How to Pick a Headshot Photographer Headshot Background Options Posing Tips More posing tips! Keep Going: 10 Ways to Stay Creative in Good Times and Bad by Austin Kleon Looking for ideas to help improve your content marketing? Check out Kendra's free guide to creating content ideas This episode was transcribed by Rev.com. Check it out! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	16 May 2022	Episode 3 Imperfect Marketing Brief: KFC Finger Licking Good	00:03:42
Send us a text In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong! In this episode, I discuss the KFC UK campaign launched in February 2020. They highlighted their Finger Licking Good slogan worldwide as COVID-19 became a pandemic. KFC acted swiftly and pulled the campaign. Their advertising agency and PR agency worked together to rescue the situation by adding disclaimers, caution signs, and even blurring out the tagline. This was a unique situation for KFC, but they handled it well! Related Links and Resources: Burger King and their Women's Day Tweet Would you try Colgate Lasagna? Looking for ways to help your marketing? Check out my first episode with guest Brenda Meller, a LinkedIn marketing pro! Are you ready to identify your target audience? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	25 May 2022	Episode 5 Brief: Colgate Lasagna	00:04:53
Send us a text It has been said that Colgate branched out and made frozen dinners several decades ago. Now, no one seems to have proof either way, but Colgate Lasagna provides an interesting discussion on branding. When you have a brand as strong as Colgate, expanding may not be a good idea—unless it makes sense to people. We all put advertising and communications through a bologna filter in our minds. If it doesn't fit or isn't believable, then we won't believe it. When you hear the phrase Colgate Lasagna, you may be able to taste the toothpaste in your mouth. Not exactly the reaction people look for! Do you have any brand extensions that have gone wrong? Related Links and Resources: Be True To Your Brand Your Marketing Questions: Answered Get Started With Email Marketing You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	02 Jun 2022	Episode 6: Imperfect Marketing with Guest Marci Taran	00:39:51
Send us a text Marci Taran is the owner and CEO of Bradley + Company, more than just a promotional products company. There are a lot of things we can learn from Marci and her experience of looking at promotional products as a tool in your marketing, not just a pen or a bag. Topics in this episode: 00:00:49 Meet Marci 00:04:15 It's about connection, not a pen 00:05:23 How Marci created an even stronger brand for Bradley + Company 00:12:27 Building work-life integration as a busy mom and CEO 00:16:21 Navigating COVID as events went away 00:21:46 Differentiating Bradley + Company in a competitive environment 00:26:32 Advice on marketing 00:30:26 Trends and cool things in promotional products Click here to access the transcript and follow along! Related and Helpful Links: Learn more about Bradley + Company Follow Bradley + Company on Facebook: Follow Bradley + Company on Instagram: Follow Bradley + Company on LinkedIn: Connect with Marci on LinkedIn The Importance of Community FREE Hacks to make generating content easier You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	09 Jun 2022	Episode 8: Imperfect Marketing with Brenda Cadman, Canva Expert	00:35:55
Send us a text Welcome to another episode of Imperfect Marketing. This episode features Brenda Cadman, a Canva expert, and trainer. Brenda has been an entrepreneur for more than 22 years! After running several successful web agencies, she decided to teach people about Canva and how to use it after realizing what a need there was in the marketplace. She also shares with us how she has dealt with running and marketing two different companies. Click here to access the transcript and follow along! Topics in this episode: 0:34 Meet Brenda Cadman, Canva Expert 3:12 How did Brenda become so passionate about Canva? 5:40 Entrepreneurs take what comes easy for granted too often 7:58 Other than technology, what roadblocks did you encounter with your courses? 12:53 How has Brenda managed and marketed 2 different businesses? (Spoiler Alert: She is niching down!) 20:30 What's Brenda's favorite marketing channel? 22:59 Canva's 3 most overlooked features 27:10 What's the biggest mistake people make with Canva? 29:31 What's the biggest mistake you made and learned from in marketing? 33:21 What superpower would you choose for yourself if you could? Related and Helpful Links: Brenda's Facebook Community Brenda's Website 10 Ways to Use Canva in Your Business 4 Keys to Using Canva Without the Overwhelm Kendra's Facebook Marketing Community Canva Canva is free for nonprofits Constant Contact Integrates with Canva! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	16 Jun 2022	Episode 10: Imperfect Marketing with Guest Nancy Maurer	00:27:04
Send us a text Welcome back to another Imperfect Marketing episode. My guest this week is guest Nancy Maurer. She is a coach and has grown her business throughout the pandemic—which, as you can imagine, was not the most ideal time to launch a business! However, she has learned some lessons about staying focused, avoiding procrastination, and getting started as soon as possible. She shares these lessons with us and adds some tips on getting out of our own way. Click here to access the transcript and follow along with our conversation! Related and Helpful Links: Nancy's Website, where you can sign up for her email newsletter. Constant Contact Free Trial Link (This is an affiliate link) Kendra's guide to email marketing for beginners: Michael Hyatt's Ideal Week Leadership Oakland Ken Seawell of Sandler Training (you can tell him Kendra and Nancy sent you!) Imperfect Marketing Interview with Marci Taran of Bradley + Company You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	07 Jun 2022	Episode 7 Brief: Marketo's Domain Non-Renewal	00:05:27
Send us a text In my Imperfect Marketing Briefs, we learn about companies that either got marketing really right or really wrong. In this episode, I discuss the debacle that Marketo ran into when they didn't renew their domain. It wasn't pretty. A good samaritan went out and helped them by protecting their domain, but things could have gone a lot worse. Now, most small businesses have a different issue and that is fake letters telling you to renew through them and then you have to transfer your domain over to them. It's crazy and I have had a few clients fall for it in the past. The main thing is to know where your domain is registered and keep it current and paid. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	14 Jun 2022	Episode 9: Brief: Burger King and Women's Day	00:04:54
Send us a text Did you see in 2021, on International Women's Day, that Burger King tweeted that "Women Belong in the Kitchen?" They were trying to communicate that they were launching their scholarship program and wanted to encourage their female employees to follow their culinary dreams. Great program, but...a bit too creative in its execution. While most people didn't get to the following clarifying tweets in the series, even the ones that did felt it was a bit tone-deaf. Creativity is great, but be careful and don't overdo it! Resources and Related Links: Are you ready to identify your target audience? Would you try Colgate Lasagna? KFC and their finger licking good campaign You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	23 Jun 2022	Episode 12: Your Marketing Questions Answered	00:31:02
Send us a text In this episode, I answer your questions and those I receive regularly. Listen in to find the answers to these questions: How do you build your email list from scratch? What do you build for a freebie/downloadable? What content do you use for your freebie/downloadable? "I don't know what to post on social media" "I don't have time...." Do I have to be on camera? How can I double my sales? Do you know of a product that will help me...? Related and Helpful Links: How to develop content ideas easily My most used resources Ready to grow your email list? Read my blog post! Imperfect Marketing Episode 4 with Scott Lawrence of Headshots by Scott Lawrence Leverage your content calendar today You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	30 Jun 2022	Episode 14: Being Two Places at Once—Now Possible	00:41:47
Send us a text Thank you for tuning into another episode of Imperfect Marketing. In this episode, I had the pleasure of speaking with Brandan Fisher, the founder of Live Pigeon. Live Pigeon allows you to go live without actually being live. So, if you are on vacation, at a wedding, or even someplace without any internet, Live Pigeon can help you stay consistent and upload your pre-recorded content to look as if it is live. Pretty cool, huh? What's even cooler is the story of how it started and almost stopped before we had the opportunity to really enjoy the benefits of being in 2 places at once. Click here to check out the transcript and follow along. Topics in this episode: 00:00:47 How did Live Pigeon come about? 00:04:09 Where did the name Live Pigeon come from? 00:05:47 The first stumbling block for Live Pigeon 00:07:10 The pandemic and a YouTube Influencer 00:08:51 Niching down and growing! 00:10:00 You can't fast-forward through church services 00:12:48 Appointment Watching of Live Video 00:15:43 Natalie Hodson Goes Live in the Wild 00:18:45 Why invest in customer service? 00:26:01 Batching Live Videos 00:29:36 Lessons learned from thousands of live videos 00:34:51 Lessons learned from marketing Related and Helpful Links: Live Pigeon (my affiliate link) Live Pigeon Free Report on Lessons Learned Russell Brunson Natalie Hodson Kendra's 5 Hacks for Content Ideas You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	21 Jun 2022	Episode 11 Brief: Don't Just Check a Box! Be Authentic With What You Support	00:04:58
Send us a text Welcome back, and thank you so much for listening to another marketing brief. Today's focus is on authentic marketing. It's June, so I felt I needed to address and mention something I thought we learned by now, but that you must be authentic in your support of months and holidays. Think of Pride Month and Juneteenth. Walmart did it wrong, and so did Burger King, but Kate Spade and Macy's have headed in the right direction. Before you post a rainbow flag or a social post about honoring and celebrating Juneteenth, pause to think about how you genuinely support those communities. Think before posting, and do not ever just check a box! Related Links and Resources: Claire Chandler and I discuss authenticity in marketing Identify your target audience here Are you writing for your audience? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	28 Jun 2022	Episode 13 Brief: Be True to Your Brand	00:05:09
Send us a text What are you willing to do for your brand? Welcome back, and thank you for tuning into another Imperfect Marketing Brief! These shorter episodes focus on helping you learn from other's mistakes and do better marketing. A friend of mine recently shared that she lip-synced in reels on her Instagram account. They got great engagement BUT offended some of her regular followers. Why? She followed trends that did not fit her brand. Since then, she removed the reels and has decided to stay true to herself, even if it costs her some business in the short run. WOW! That is so powerful. I LOVE that she has taken that stand, and I encourage you to do the same. First, define who you are and what your brand represents, then stay true to yourself. If that means lip-syncing on TikTok, that's awesome, but it's also okay if it doesn't. Build your brand and stay true to it! Related Links and Resources: Interested in developing your email marketing strategy? Check out my Beginner’s Guide to Email Marketing! Controlling how your brand shows up on Google. What is branding? Learn more with my guest, Linda Kleist! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	05 Jul 2022	Episode 15 Brief: How do I send an opt-in email?	00:06:51
Send us a text Welcome back to Imperfect Marketing! Today I answered a question that I was asked on social media: “How do I send an opt-in email to people I want to add to my list?” The answer is that you don’t—at least not through your email marketing provider. I recommend handling these as one-offs rather than one large email. Keep your emails personal and relevant, and do your best to offer value to each of your targets. Avoid sending bulk email! You don’t want more email; I don’t want more email. And yet…I sign up for email lists all the time! Why? I want the value they can give me. So, if you invite someone to your email list, add value. Check out The Daily Carnage email to see an email newsletter I love to receive. (I have a referral sign-up link here.) So, if you are going to invite them to your email list, give them value. I suggested she do something like: Dear NAME: I met you back in XXXX at the XXXXX event. I miss getting together with everyone and was just thinking about all the great information that was shared. I started to think about how long it has been since we connected and wanted to reach out and share my new 30 Days of Social Post Ideas to keep your followers engaged. I have found that so many people are struggling with what to post and I wanted to see if it would be something you would be interested in. If you are, just reply back and I will see that you get it. Thanks and I hope you are doing well. Sign off The key here is that I made it personal and relevant and hopefully they will want the lead magnet or freebie you are offering. Here is a link to the one I referenced, if you are interested: https://kendracorman.com/30days How are you engaging with your subscribers? I would love to know. Free email marketing tools: A beginner’s guide to email marketing Learn how to craft compelling subject lines Reach your first 1,000 subscribers Identify your list-building strategy You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	07 Jul 2022	Episode 16: Marketing Lessons from a 5th Generation Entrepreneur	00:39:02
Send us a text This week on Imperfect Marketing I speak with Carol Ward, of FranNet of Michigan. Carol is a 5th generation entrepreneur and started in PR and Communications. She, like me, believes in integrated marketing and trying new things. Carol is also a fan of email marketing and works hard to grow her list. She is also dedicated to helping people. Be sure to listen in for more. In this episode we cover: 00:00:44: A fifth-generation business owner 00:03:43: How does helping others translate to success? 00:09:38: How Carol works to grow her email list 00:18:26: Leveraging "in-person" networking 00:21:47: How her experience in communications helped her grow her business 00:29:04: What's the biggest mistake she sees with new business owners? 00:33:28: What's your biggest marketing lesson learned? Click Here to access the transcript and follow along! Related Links and Resources: Click Here To Download the Roadmap To Success Guide Connect with Carol on LinkedIn Click Here To Subscribe to Carol's You Tube Channel Want to chat with Carol? Click here to reach out! Looking for more marketing help? Join Kendra's Facebook Community Click Here To Connect with Kendra on LinkedIn Interested in being a guest on the podcast? Send me an email at support@kendracorman.com You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	14 Jul 2022	Episode 18: Building a Network with Liz Wiggins	00:36:54
Send us a text This week's episode features Liz Wiggins, a clinical psychologist who grew up in a public accounting firm. Liz joins me to talk about her lessons learned while growing her business and provides tips to help you grow yours. If you want a spoiler, this episode is about listening—or you can jump forward to around the 8-minute mark and hear for yourself! In this episode: 00:01:11: Meet Liz Wiggins 00:08:06: Tips for Building your Network 00:13:50: How Liz identified her target audience 00:19:15: How do you work with referral partners? 00:24:22: How do personality tests help business owners? 00:28:25: Setting up get-acquainted projects Related Links and Resources: Click here to check out Liz's company, Transitions Training Click here to learn more about Inforum Click here to identify your target audience Grow your business with a strong, strategic foundation Overcome limiting beliefs with Michelle Vroom Growing your business with Facebook adds You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	14 Jul 2022	Episode 17: The Power of an A Frame in Online Marketing	00:06:30
Send us a text Yes, an A-frame is a tool used by a lot of retail stores to drive foot traffic. What can we learn from an A-frame for digital marketing? There are many things we can learn from retail brick-and-mortar store marketing to use in the online world. Look at your home page. Does it invite people in? Is it outdated? How can you create a social connection around your online business? A lot of retail stores create social connections with events. What do you see in the mall or in your local downtown that draws you in? How are you nurturing your current customers? Don't just work to increase your foot traffic; nurture and love your current customers. There is so much to learn and apply to digital businesses from brick-and-mortar businesses. I would love to hear about what you have learned and apply from retail stores in your online marketing. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	21 Jul 2022	Episode 19: Beware of Email Templates	00:04:27
Send us a text Okay, okay, I really don't mean to beware of templates. I LOVE templates and swipe files and like to take inspiration from other sources regularly! BUT... if you don't proof your content or have fallback information in your automation system, you shouldn't bother to send the email. Think about an email you have received that clearly had templated information that wasn't filled in. How did that make you feel? What did you think about the company that sent it? Listen in to this Imperfect Marketing Brief where I stress the importance of proofreading your work. Free email marketing tools: A beginner’s guide to email marketing Learn how to craft compelling subject lines Reach your first 1,000 subscribers Identify your list-building strategy You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	21 Jul 2022	Episode 20: Do you want to go viral? Start by defining what that means to you.	00:43:22
Send us a text Welcome back to Imperfect Marketing. This week I speak with Andrea Walker-Leidy of Walker Publicity Consulting. Andrea and I spoke about a ton of marketing and PR topics for your business, including defining your target audience, going viral, and how being different is better than being better. In this episode: 00:01:32 How Andrea tells stories 00:04:46 Where are your referrals really coming from? 00:09:24 Personal and professional branding- business is personal 00:24:14 What does going viral mean to you? 00:35:12 Right now is better than perfect Click here to access the transcript and follow along! Related Links and Resources: Visit Walker Publicity Consulting Walker News Interview with Roop Raj Marketing Profs Podcast, Different is Better than Better, Part 1 You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	26 Jul 2022	Episode 21 Brief: How do you get more information from your email subscribers?	00:05:24
Send us a text Information is very valuable. Google and Facebook have built huge empires just based on information. You can get information about your email subscribers in many different ways. Surveys- ask questions that you want to know the answers to. Use it as market research. Ask your email subscribers to update their profiles. Buttons in the email asking them about their interest in different types of information. Inside Constant Contact, you can create click segmentation lists and reach out to people based on their interests. Emails asking for more information. If you have a small list, ask for feedback. Why do you want more information? Well, knowledge is power. I have seen that over and over again in my career, from the corporate world to working with my clients. However, in the world of email marketing and content marketing, it gives you insight into your target audiences and the ability to segment your audience and provide them with content they want and need that is relevant and timely for their personal life or their business. The more you know, the better content you can create, and the more they will know, like, and trust you. The more they know, like, and trust you, the more business you can do with them because they will want to buy from you. How are you planning to learn more from your customers? I would love to know; send me an email at support@kendracorman.com. Free email marketing tools: A beginner’s guide to email marketing Learn how to craft compelling subject lines Reach your first 1,000 subscribers Identify your list-building strategy You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	26 Jul 2022	Episode 23 Brief: How do you get the attention of your audience?	00:06:19
Send us a text Throughout my career, the main focus has always been on reaching our audience where they are and creating content that would entice them to buy, make them feel good about their purchase, or even just so they saw our name. It's about staying top of mind. Most people start out in marketing with tactics, and it should be driven by your goals and strategy. Your goals define your strategy, and your tactics should come from there. Now, if your goal is to engage your audience, you need their attention, right? One way to get their attention is to provide them with content that resonates with them. Have you ever driven down the road and seen a billboard and started nodding your head? Or seen a commercial that really spoke to you? I always reference the 1 800 Contacts Commercial. Most of you won't know, but I have always had really bad vision. I had vision correction surgery and now just wear glasses to read and see the computer, but I can walk down the hall and everything. Yep. I couldn't always see to walk down the hall. My contact prescription was worse than a -16! Anyway, with vision that bad, I had special eyes, and years later, I still remember this commercial. First, you really want to understand your target audience. I am a broken record with this statement, it's true! I just finished a new guide to defining your target audience and would love to know your thoughts. You can get it at Kendracorman.com/target What else can you do? If they sign up for your emails or a downloadable, be sure to send a welcome email that thanks them for opting in and letting them know what they will be receiving from you. Be sure to get to the point. Keep paragraphs short and easy to read. Make sure you have calls to action or the main point before they have to scroll. Back in the olden days, we called it above the fold when we were working with newspapers, but now it's all about above the scroll. (this goes for your website and your emails) Make sure your subject line or headline breaks through and intrigues people but is also easy to digest. Use video. People love to interact with videos, and we all read so much. It's important to keep your message digestible, and if a picture is worth a thousand words, a video is worth a heck of a lot more. How do you get the attention of your audience? Let me know at support@kendracorman.com. Resources: The difference be You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	09 Aug 2022	Episode 25 Brief: Why do your emails go to spam and what to do about it!	00:11:01
Send us a text One of the reasons people tell me that they don't have an email newsletter or don't use email marketing is that they don't want to send spam. A spam email is any unsolicited email usually sent out in bulk and is irrelevant, annoying, and sometimes malicious. However, those of us who send out email marketing know that we aren't spammers! Instead, we send emails that add VALUE to our subscribers. Our emails contain information they need and could benefit from. Despite these intentions, a valuable email might get sent straight to the spam folder instead of the recipient's inbox. So, let's discuss why your email might get caught in spam filters—and how you can change this! #1 Email Authentication Email authentication is the most significant and easiest issue to fix. I am not techy—even though I love software solutions that make my life easier—but I have made it to the point where I can troubleshoot my client's emails and ensure they are making it to the inbox. For example, if you are using an email service provider like Constant Contact or ConvertKit—both of which I recommend—you can add DKIM keys. So what's a DKIM Key? I define them as a magic code that tells your recipients' email provider that they are getting an actual email from you and that it isn't spoofing. #2 Your content is setting off spam flags everywhere Keep an eye out for spam trigger words. These words feel sleazy, needy, manipulative, and far-fetched. Avoid using words or phrases like Urgent, Don't Delete, Free Money, Lose Weight, Billions, and Help! Look through the spam emails in your junk folder. Notice that many of them are riddled with spelling and grammar errors. I understand you're excited about your content, but monitor how many exclamation points you use. The occasional exclamation point won't hurt, but don't overdo it! Be mindful when you use big fonts and flashy colors. Don't use a URL shortener. Spammers love them. Avoid image-only emails. It's just a best practice. Make sure your email size is reasonable. If it is too big, it won't get delivered. Yes, this includes the image and attachment sizes. Always include an unsubscribe link. Yes, you've worked hard to find subscribers, but they have the freedom to unsubscribe when they want. #3 Not having a custom domain Your "from" email address is crucial! AOL and Yahoo emails get caught in spam filters more often than others. #4 People reporting your emails as spam. Be careful when adding people to your email list. Only add people who signed up or gave you explicit permission. This is importan You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	28 Jul 2022	Episode 22: How a senior placement services business has marketed itself	00:31:33
Send us a text In this week's episode, I speak with Charlotte Balluff, founder of A Place for You. She is a senior care consultant who helps people during tough times. This is the second successful business she has built and follows the sale of the first one. She is an impressive woman with an amazing network in the senior living space. It was fantastic to talk to her and learn about how she is working to build another company, not just a job for herself. Click here to follow along with the transcript! In this episode: 00:02:20 What surprised you about owning a business with employees? 00:07:28 You seem to understand your target audience. How have you identified them? 00:12:30 How do you stay top of mind in a situation with a ton of urgency? 00:16:27 How else do you market your business? 00:22:11 What's your biggest marketing lesson learned? Related Links and Resources: A Place for You Have you identified your Target Audience? Improve your visibility WITHOUT paid ads You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	04 Aug 2022	Episode 24: Growing with Facebook Ads, featuring Jessica Tutton	00:36:07
Send us a text In this week's interview, I had the pleasure of speaking with Jessica Tutton, a Facebook Ads expert. Jessica Tutton shares her story with me and provides helpful insight into working with Facebook Ads. My favorite part about the entire interview? She was in her van for a nice quiet space, traveling Australia with her husband and children. Jessica was so open and shared a ton in this interview; it's a fantastic story. I hope you learn some great new information! In this episode: 01:02: Traveling Australia with the family in a van? We need to know more! 05:27: How did you get started in helping people with funnels and Facebook ads? 09:10: Cold audience isn't a dirty word. 12:44: Progress is better than perfection, and the Apple iOS14 update. 18:33: Identifying your target audience. 29:48: Finding your niche. Related links and resources: Click here to access Jessica's Facebook Launch Formula. Use KENDRA as your discount code and get 20% off! Click here to learn 62+ Targeting Ideas for Course Creators Click here to check out Jessica's podcast Niche Down with Imperfect Marketing: Episode 1 with Brenda Meller Episode 8 with Brenda Cadman Episode 10 with Nancy Maurer Episode 46 with Heather Chavin Episode 48 with Tim Redmond Episode 84 with Kim Thompson-Pinder Interested in being a guest on the podcast? Send me an email at support@kendracorman.com You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	11 Aug 2022	Episode 26: Building Your Community and Podcasting Tips with special guest Lauren Kelley	00:52:07
Send us a text I am super excited about this episode with Lauren Kelley! Not only is Lauren a podcasting expert, but she has a ton of experience in community management and engagement. I genuinely believe that building community is the way we will move forward together. I began this podcast to help small business owners and solopreneurs learn from others. For me, community is about giving back and engaging with others. I recently read a statement attributed to Margaret Mead that claimed the first sign of a civilized society is a healed femur. Mead proceeded to explain, as the story goes, that wounded animals in the wild would be hunted and eaten before their broken bones could heal. Thus, a healed femur is a sign that a wounded person must have received help from others. Mead is said to have concluded, “Helping someone else through difficulty is where civilization starts.” Now, as we work to help each other, Lauren gave us a lot of information and shared her experience on podcasts, community engagement, and more. So be sure to listen and let me know your thoughts! In this episode: 00:00:36 Community Management 00:07:00 How did she get started in podcasting? 00:10:24 Leveraging a podcast for marketing 00:16:30 Using your podcast as pillar content 00:21:36 How do your users consume content? 00:23:22 Interesting ways to leverage content 00:30:06 Want to start a podcast yourself? 00:37:34 Lesson learned in marketing and podcasts Click here to access the transcript and follow along with our conversation! Related Links and Resources: The Random Agency Freakonomics Podcast Read the HubSpot Article on Pillar and Cluster Content Read the HubSpot Article on Topic Clusters Gary V on Leveraging Content Imperfect Marketing Brief on Being True to Your Brand You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	18 Aug 2022	Episode 28: Digital Marketing with Jimmy Huynh of Kajabi	00:31:29
Send us a text I am so excited to have spent time with Jimmy Huynh, Kajabi's Senior Manager of Customer Training! In this episode of Imperfect Marketing, Jimmy Huynh and I have a great time talking about his journey into the marketing world—he helped his dad market his business when he was young. We also discuss lead nurturing and generation, the importance of monitoring trends, and his biggest marketing lesson learned. Oh—we also talk about email marketing! Click here to access the transcript and follow along with our conversation. In this episode: 00:01:23 Jimmy shares his experiences marketing with his dad 00:05:10 What trends are you seeing right now? 00:10:24 Personalization 00:13:32 Email marketing and its importance 00:19:53 Building your pipeline and funnel 00:24:51 Biggest marketing lesson learned. Related links and resources: Connect with Jimmy on LinkedIn Check out Kajabi's Free Training Webinars If you are a Kajabi customer, be sure to visit: Kajabi University Interested in trying Kajabi? Check out my affiliate link and sign up You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	25 Aug 2022	Episode 30: SEO Tips for a Winning Strategy with Stephanie Long	00:49:07
Send us a text This week's Imperfect Marketing podcast is full of tips on search engine optimization tips from SEO expert Stephanie Long. Whether searching for the perfect keyword ideas or understanding the technical SEO behind your website, this episode provides tips and resources. As you may know, I can't get enough of Answer the Public! This tool is a great resource to help you find questions to answer for content. There are many more tools— I always seem to forget Ubersuggest—and we highlight many of them you can use to build your SEO. You do NOT want to miss this episode! Click here to access the transcript and follow along! In this episode: 00:01:09 Why is SEO Important? 00:07:18 Keyword Research Tips 00:12:46 Black Hat SEO 00:14:59 Other SEO Tips—from voice to meta descriptions, title tags, and more Related Links and Resources: Stephanie's Agency Answer the Public Ubersuggest Moz SEMRush Screaming Frog Voice Search Blog by Stephanie Black Hat vs White Hat SEO by Stephanie 5 Secrets to Generating Content Ideas by Kendra Click here to read my SEMrush review You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	23 Aug 2022	Episode 29: Should I start email marketing before I have a website?	00:05:41
Send us a text How do you start an email marketing program before you have a website? It's easier than you think, and the earlier you start email marketing, the better off your business will be. Create a "Coming Soon" page and include a form where people can sign up. Leverage all your collateral, including your email signature, to encourage signups Ask your existing contacts Market a lead magnet Leverage social media Most email service providers like Constant Contact and Convert Kit will allow you to accomplish this fairly easily. So, don't be afraid to get out there and start building your know, like, and trust factor! Resources Looking for other tips to jumpstart your email marketing? I have the free download just for you! Ready to tackle opt-in emails? Listen to this previous Imperfect Marketing Brief Do you like taking fun, informative quizzes? Click here to gain insight into your list-building strategy Reach your first 1,000 subscribers! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	01 Sep 2022	Episode 32: Amazon Marketing and Micro-failures with Annalisa DeMarta	00:34:20
Send us a text WOW! I knew nothing about Amazon Marketing before my discussion with Annalisa DeMarta, but I learned A LOT during this episode of Imperfect Marketing. I hope you do too! We explore different advertising techniques used in the Amazon Marketplace and unpack Amazon's keyword ranking. Here's a hint: reviews and service matter, and it's a pay-to-play world. One other fact I found fascinating is that the people who purchase items from your store aren't your customers. Instead, they are Amazon's customers. There is a bit of a mindset shift here, but Annalisa shared her wealth of information and the lessons she has learned. She also encouraged us all to make "micro failures"—I LOVE that term and plan on stealing it for myself! Click here to access the transcript and follow along! In this Episode: 00:01:03 Why would you want an agency to help you with Amazon SEO? 00:03:11 How is Amazon SEO different? 00:07:32 How much do reviews factor in? 00:13:46 Signs your Amazon listing agency isn't doing well for you 00:19:15 Advice to getting started 00:24:53 Biggest lesson learned? Related Links and Resources: Ridgeline Insights Connect with Annalisa on LinkedIn Are you here because you're intrigued by Amazon Marketing, but your day job focuses on standard SEO? Then, this episode is for you! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	30 Aug 2022	Episode 31: Email Marketing Metrics—What should you be tracking?	00:11:27
Send us a text In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates. (P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!) So...what should you be tracking? Great question! You should track: email list growth total clicks total leads total conversions unsubscribes I hope this episode helps you improve your email tracking techniques! Are you interested in using a copy of my email marketing tracker? Drop me an email at support@kendracorman.com, and I will send it over. Resources: A detailed look at Apple's iOS 15 update Watch my Livestream Thursday all about tracking email performance Take my quiz and discover YOUR strongest marketing tactics Struggling to gain traction? My free guide can help you craft compelling subject lines Beginner's Guide to Email Marketing You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	06 Sep 2022	Episode 33: Brief on the Customer Awareness Journey	00:05:31
Send us a text This episode begins a 6 part series focused entirely on the Customer Awareness Journey. The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include: Unaware: this prospect doesn't even know they have a problem. Problem Aware: They are aware of the problem but not the solution Solution Aware: They are interested in figuring out how to solve their problem. Product Aware: Looking for the right product Most Aware: Narrowing down to their criteria This journey is so important because you always need to meet your customers where they are in their journey. Resources: Customer Awareness Journey: Part Two Customer Awareness Journey: Part Three Customer Awareness Journey: Part Four Who are your customers? Check out my new guide, which asks questions to help define your target audience! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	08 Sep 2022	Episode 34: Marketing WITHOUT Social Media with Johanna Renoth	00:53:15
Send us a text Are you intrigued by the episode title? CAN a business survive without maintaining a social media presence? Well, this Imperfect Marketing episode with Johanna Renoth might seem counterintuitive, but it offers an amazing new perspective on business management. Yes, it is possible to market your business without relying on social platforms! I had a fantastic time speaking with Johanna Renoth about her journey, the self-awareness she has developed, and how she is running a very successful business without structure and social media. Could you do it? Or have you already taken the plunge and deleted your business's social accounts? I would love to hear your story; drop me an email at support@kendracorman.com. Click here to access the transcript and follow along! Related Links and Resources: Johanna's website Johanna's new course Kendra's Secrets to Generating Content Ideas Do you enjoy social media, but feel stuck? Try these 30 Days of Post Ideas! Identify your target audience You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	13 Sep 2022	Episode 35: Brief on Prospects Unaware in the Customer Journey	00:03:36
Send us a text This Imperfect Marketing Brief is episode 2 of 6 in a series on the Customer Awareness Journey, and we're covering Unaware Prospects today. I'll include links to the previous episodes in the resources section below! Unaware Prospects are one of the hardest groups to market to. They are not impossible to reach, but you must make them aware of their problem before selling to them. The good news is that you CAN create content that moves them further along their awareness journey. I am a massive fan of Jamie Trull, and I attended one of her webinars focusing on tax tips and how to save on your taxes. Towards the end of the webinar, she showed her attendees that taxes aren't the problem. Instead, profitability will help you make more money over time. It helped shift her audience's mindset! Many small business owners in attendance thought they weren't making enough money because of taxes. However, it was really about profitability. So she worked that shift in their mindset and then shared how she could help. It was quite brilliant! How can you shift your prospects' mindset to become aware of their problem? Resources: Customer Awareness Journey: Part One Customer Awareness Journey: Part Three Customer Awareness Journey: Part Four Learn how to identify your target audience! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	20 Sep 2022	Episode 37: Brief on those Problem Aware in the Customer Journey	00:05:11
Send us a text This Imperfect Marketing Brief is episode 3 of 6 in a series on the Customer Awareness Journey, and we're covering Problem Aware customers today. I'll include links to the previous episodes in the resources section below! You need to meet your customers where they are in their process. I love working with customers in the Problem Aware Phase. They are my favorite group because they have a million and a half questions. You have the unique position to answer these questions and build your know, like, and trust factor with them. My two favorite tools for this stage are: answerthepublic.com Google's People Also Ask section of search pages. What tools work for you? Let me know at support@kendracorman.com Resources: Customer Awareness Journey: Part One Customer Awareness Journey: Part Two Looking for more tips on how to find content ideas? Check out my 5 Secrets to Creating Content Ideas You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	27 Sep 2022	Episode 39: Brief on those Solution Aware in the Customer Journey	00:03:48
Send us a text This is episode 4 of 6 in a series on the customer journey, and we're covering Solution Aware customers today. I'll include links to the previous episodes in the resources section below! Those who are Solution Aware know they have a problem and are motivated to explore solutions. They are investigating how to do it and are interested in finding what might work. Case studies are a great way to nurture this group to show them that your solution works. Now, this customer stage is not a place to sell. Instead, you want to help them in their investigation of options. They probably have yet to learn about your product! Resources: Customer Awareness Journey: Part One Customer Awareness Journey: Part Two Customer Awareness Journey: Part Three Learn how to identify your target audience! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	15 Sep 2022	Episode 36: In honor of International Podcast Day—My Journey and Lessons Learned	00:25:36
Send us a text International Podcast Day is September 30th, and in honor of this holiday, I decided to share a bit of my journey in podcasting. In this episode, I share many lessons learned along the way and answer some frequently asked questions. Did you know this isn't my first podcast? Now, let's not go looking for that first one! It was rough. I didn't enjoy it, didn't promote it, and it was clear I wasn't having fun. This time around, I am mission-driven to help as many small business owners, solopreneurs, and entrepreneurs with their marketing as possible. I hope you are finding this podcast helpful and valuable. Anyway, I shared the tools I love and use, such as: Zencastr for recording Audacity for editing Buzzsprout for hosting NOTE: this is a referral link, and you will get a $20 Amazon gift card if you use this and upgrade to a paid plan Rev.com for transcriptions NOTE: this is a referral link too, and you will get $10 off your first order if you use it Descript for editing I haven't used it yet, but I have heard good things about it! YouTube's Audio Library I also answered some of the questions I am asked all the time, like: Should I advertise my show? I recommend saving your ad dollars for other things that will result in conversions or longer connections. How can I monetize my podcast? Affiliate links like some of the ones above are a great way to get started, but you can also get a sponsor or sponsors. You need to have an audience that will be valuable to that sponsor. Is podcasting a lot of work? I can definitely do more than I do, but currently, I spend about 3 hours on my interview episodes and about an hour on my Imperfect Marketing briefs. I could still invest more time in planning. What defines good performance? Well, I shared what Buzzsprout's podcast stats were showing at the recording time, but if you want to see what's current, you can check it out here. Other Resources Lauren Kelley shares her podcasting tips and experience in community management and engagement. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	22 Sep 2022	Episode 38: Camera Ready with Carrie LeZotte	00:33:20
Send us a text Carrie LeZotte has A TON of experience as a filmmaker and business owner. I had the pleasure of meeting her during the pandemic when she was helping so many of us appear camera ready—and feel confident—while working from home. Yes, I love my T-Shirts and sweatpants, but her presentation motivated me to step up my game! This is the episode for you if you're interested in learning what looks good on camera, and she gives some great advice like... Don't wear black or white—wear your favorite color! Put the camera above eye level Get involved in the process, ask questions! and, here's a bonus tip from later in the episode that I LOVE: If you don't have fancy lighting available, you can set your computer to a white screen and get a little extra fill! Ready to get camera ready with Carrie LeZotte? Check out her contact info below: contact@carrielezotte.com clezotte@bloomfieldtwp.org Carrie LeZotte's website Connect with Carrie LeZotte on LinkedIn Etcetera and Carrie LeZotte Follow her on Instagram @camerareadycoach To learn more and sign up for my List Building Resources and Related Links: More tips on achieving the perfect headshot with Scott Lawrence Learn more about branding with Linda Kleist You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	29 Sep 2022	Episode 40: Becoming Iconic with Jen	00:46:36
Send us a text Peaceful confidence. Doesn't that sound amazing?! Well—I believe it is. If you believe in yourself and know your gifts, people take notice. When you accept yourself, you exude peaceful confidence, which is just one of the MANY things Jen and I discussed during this Imperfect Marketing episode. We also discussed our desire to serve others—if you've been around for a minute, you already know that's why I started my company! I strive to serve others and add value to my clients every day. Speaking with Jen was amazing! I especially respect her vulnerability in sharing her experience of being forced to rebuild her social media and starting from scratch. For those who don't know, Jen lost access to ALL her social accounts—along with the connections and community she spent years building. We forget how much each new person who follows us means in the beginning, and Jen's experience of getting knocked back to square one was heartbreaking but powerful. In her words, she was a "phoenix rising in modern-day." If you're just starting this crazy marketing journey, remember this: you cannot compare your beginning to somebody else's middle. Click here to access the transcript and follow along! Resources: Be sure to check Jen out at Becoming Iconic You can find Jen's podcast, Becoming Iconic, wherever you listen to podcasts OR click here Different is Better than Better- Marketing Profs Podcast Focus on the gain, not the gap with my book review of The Gap and The Gain You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	13 Oct 2022	Episode 42: Are You Writing for Your Audience?	00:55:31
Send us a text When was the last time you looked at your website homepage through the eyes of your audience? Don't look and see if it says what YOU want. Does the content resonate with the person you want to purchase your product or service? Do you clearly identify the problem you solve and explain how you can help them? Are you writing for your audience? This is only ONE piece of what Patty K and I discuss in this episode of Imperfect Marketing. There are a ton of great tidbits inside this podcast that you will want to take note of, so be sure to listen near your favorite notepad or computer! Did you learn something new about writing for your audience? Let me know, I'd love to hear from you! Click here to access the transcript and follow along. Related Links: Connect with Patty K Duct Tape Marketing Podcast Make email marketing personalization easier. 5 Secrets to Generating Content Ideas by Kendra Identify your Target Audience You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	11 Oct 2022	Episode 41: Interest Rates Increasing is Great for Your Marketing and Focus on Engagement	00:04:39
Send us a text Welcome back to another episode of Imperfect Marketing! In today's brief, we will be talking about two things you should be working on right now. First, we will talk about the increasing interest rates—which is good for your marketing. Then we'll discuss engagement and how important that is for you. Interest Rates So, let's start with why rising interest rates are good for you. I was listening to a podcast—I can't remember which one—but they said that the market is going to get less competitive as big businesses cut back. AWESOME! I love this point, and it is so true. Having worked in big business before, I know from experience that larger companies tend to go a bit into survival mode and start cutting back. What does that mean for you? Well, the ads you run, the content you create, and all of your marketing will have less competition. When I worked at Burns & Wilcox, since it was family-owned, the CEO invested in marketing when everyone else was pulling back, and he won a ton of market share for the company that the others who cut back were never able to reclaim. It's a different perspective, but it is totally true. So, how can you start increasing your marketing efforts to break through better and build your market share or niche? Engagement Next up is engagement. Engagement is the key to everything! I do love growing my email list, but I only want to add engaged subscribers. An engaged subscriber will reply to my email, download the images, click on a link, file it to read later, OR even unsubscribe. I want them to DO SOMETHING and interact with the email I sent—anything will do. This is one of the things that will keep your email in the inbox. Email service providers (ESPs) have become smarter and more attuned to the content recipients want in their inboxes. A clean list is a must for getting your emails delivered to your subscribers' inboxes. ESPs are digging deep into the emails you're sending and the engagement recipients are having with those messages. How do you do this? It's called List Hygiene. If you are not cleaning your list regularly, you are doing yourself a disservice. Help your audience see your emails and get your message by cleaning up your list regularly! Related Links: Click here to listen to the next Imperfect Marketing Brief where I explain the steps to use to clean your list. Make email marketing personalization easier. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	18 Oct 2022	Episode 43: List Hygiene	00:06:51
Send us a text Today we will continue our discussion of list hygiene and the things you need to keep a clean list. Step One: Remove all your bounced emails that are no longer valid. Each time you send an email, you get a bounce report. Sometimes it is a temporary bounce, but other times it is permanent. Constant Contact, for example, will give you a report of bounces they recommend for removal, and then you can delete them. It's a great way to keep your list clean of bad email addresses. While they won't receive your emails anymore, removing bounced addresses will show the email service providers you care about your list and are keeping it clean. Step Two: Monitor your engagement group every 120 days Now, 120 days equals four months for those who don't want to do the math! So three times a year, I want you all to look and identify subscribers who have not interacted with any of your emails. Then, send them an email to let them know that you will remove them unless they interact with this email. It's important! Step Three: Ensure you include a way to engage with your emails. I recently worked with someone who put all their content directly in their email. They didn't include links to a blog post or other content. There was nowhere for people to click, and the imagery is light because people engage more with plainer emails. We do ask questions in the email, but that's the best way for us to try and drive engagement. People can only engage with your emails if you provide an opportunity for them to do so. So, think about how you will have people engage with your emails. Step Four: Change your perspective. We have been pressured to build big, huge email lists for so long—but I want you to track things other than your email list size. I want you to track engagement. I covered this topic in depth in a previous Imperfect Marketing Brief, so check it out if you want to learn more. How many clicks are you getting? How many replies do you receive? That's what is important! So, how can you change your perspective? I was listening to another podcast, and they said we don't change our personality when we go to work. I genuinely believe that! That's why I named my first company H2H Consulting. There was B2B and B2C marketing, but we are all just people, so H2H stands for Human to Human. Again, your personality doesn't change. Think about how you can create experiences for your readers, whether you are B2B or B2C. This is especially important for those of us who are B You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	20 Oct 2022	Episode 44: Overcoming Limiting Beliefs and Growing Your Business	00:49:45
Send us a text This Imperfect Marketing episode is for you if you... feel that you are not enough think that everyone knows what you have to share have tried a new marketing tactic, only to give up after a week I had a fantastic conversation with Michelle Vroom, Small Business Marketing Strategist, about our limiting beliefs. She shares how she helps her clients overcome these and how she helps them grow and improve their marketing strategy. We discuss the importance of building a community and organic relationships. Focus on adding value to your community, and business will come to you. Show up consistently and build your know, like, and trust factor. I've said this 100 times, but again: do not compare your beginning to someone else's middle. How have you overcome your limiting beliefs and learned to recognize your worth? Let me know; I would love to hear from you at support@kendracorman.com! Click here to access the transcript and follow along. Related Links: Michelle's Website Michelle's Facebook Community Kendra's Free Downloadable on Identifying Your Target Audience Email Marketing Isn't Dead, Learn Your List Building Style! Social Media as a Publishing Platform with Patty K Embracing Peaceful Confidence with Jen Niching Down in LinkedIn with Brenda Meller You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	25 Oct 2022	Episode 45: Who Needs a Marketing Plan?	00:07:56
Send us a text We are headed into a crazy busy holiday time. I get it; we don't have much time to stop, smell the roses, look around, and create a strategic plan. Large companies started their 2023 plans at least a month ago and are probably already creating budgets to submit for their marketing plans. I know it feels like you don't have time to dedicate to planning your 2023; however, I will explain how plans save you time and money. If you have a plan and know your goals, you can be focused and not driven off track by a new shiny object. This advice comes from the queen (me) of shiny object syndrome. Every business needs a plan, and I would guess that most large companies' departments also need marketing plans. First, start with your goals. Annual or quarterly goals work. I prefer to set quarterly goals that support my annual or BHAGs that might even be further off. Then, you need to define your target audience. This is KEY. Do NOT skip this part! I add the most value to high-touch business-to-business service businesses and nonprofits. That's a passion point for me, and I get fueled by making a difference for them. Where does your target audience spend their time online? Where do they hang out? Are there conferences they attend? What are the most significant issues they are facing right now? You need to know these answers before you get into the next step, which is building tactics to meet the goals you set in places where your target audience is. Here are a few examples: Goal #1: Increase sales by X% Strategy: Get more repeat business from existing customers. How do you accomplish this? Focus on existing customers! Advertising in the newspaper probably doesn't make much sense, right? So, don't take an impersonal route. Instead, focus on handwritten thank you notes, 1:1 meetings, direct mail pieces, etc. Goal #2: Get X speaking engagements for conferences with more than 200 attendees Tactics: research the conferences your target audience attends and organize this information into a calendar. Then, contact the organization about applying to speak about 10 months before the conference. Build a section on your website that highlights yourself as a speaker and include a request form so you can be invited to speak. Goal #3: Grow my email list by X I would challenge you to focus on growing engagement rates, but growing your list is also beneficial. Accomplishing this will involve promotion on social media, a promotion at your speaking gigs, creating a lead magnet, etc. A complete marketing plan will have a SWOT analysis You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	01 Nov 2022	Episode 47: What's the difference between strategy and tactics?	00:06:04
Send us a text I know you're at least familiar with hearing the words strategy and tactics applied to marketing—but what do they mean? And which comes first? Well, you're in the right place because today's Brief answers these questions! Strategy and Tactics Everyone says you should start with strategy, but 90% of them jump straight to tactics—which I don't recommend. Instead, create a strategy first and let it guide your tactics. Is your strategy to improve your performance on social media? Your tactics are what will help you accomplish that strategy. For example, it might be determining your social media channels, content pillars, etc. Your goals fall under your strategy; the rest is how you plan to achieve them. That's your strategy. Your tactics include your projects and initiatives. Let's say your goal is to increase business with your existing customers. One tactic to support this strategy could be sending out three physical direct mail pieces yearly. Another tactic could be writing five handwritten thank-you notes a week. I want you to take a moment and think about YOUR strategy. Where are you heading? How do you plan to get there? Once you have completed this step, you can decide your tactics. Identify how many social media channels you will be on, how many times a week you will post, and what your content pillars will be. But how do I start? Start with your vision! Why did you create your business? Why do you do what you do? I know this is a big question, and if you need a visual, I am a HUGE fan of Simon Sinek and his golden circle. However, if you're unfamiliar with what I'm talking about, check the show notes for that video—it's AWESOME! The key is to think on a large scale; make sure you select long-term and big goals. This should be where you want to get in 3 or 5 years, not by December this year. What fuels you? Personally, I love making an impact. I am also fueled by helping small businesses and solopreneurs who work in high-touch service businesses grow through focused marketing efforts. So, how do I do it, and what do I do? This podcast is one way I help! First, I provide the information within the episode and introduce people to my guests' unique insights. Then I invite people to my email list by offering a freebie or downloadable in the show notes. (Hint Hint: Let's define your target audience by using my freebie linked in the show notes or visit kendracorman.com/targetaudience) Once they are on my list, I provide more value and then offer a way to work with me a few times You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	08 Nov 2022	Episode 49: 2022 Trends in Blogging	00:06:43
Send us a text A blog is one of the most powerful pieces of content you can create. When done right, it can help feed your email newsletter, build your SEO, and help make creating social media content a TON easier. Blogs are an oldie but goodie, and while I LOVE trying new things, blogging can be one of the best tried and true techniques you can use! However, before you dash off to start your new blog page, Orbit Media recently conducted some research. I found it fascinating and wanted to share it with you all; I'll link it in the resources section if you're interested in following along. Time Commitment They found that while 80% of bloggers report that their blogs deliver some or strong results, most blogs took 74% more time than they did to write back in 2014. WOW! The average time it takes to write a blog post is currently over 4 hours! It was less than 2.5 hours back in 2014. Why?!? Well, this statistic makes sense if you think about it. There is so MUCH content out there that we hold ourselves to a higher standard while writing. Our content needs to stand out to receive traffic from it and engage our target audience. I also think we are more aware of what we need to deliver. One of my favorite blogging concepts is to create Pillar and cluster content. You write a long, great, robust piece of content and then build some shorter pieces as support. Their survey also showed that bloggers who spend more than 6 hours on their blogs receive stronger results. Average Word Count Now that you've invested all this time, how many words are you writing? The average length of a blog post is 1,376 words in 2022—up from 808 words in 2014. Keep in mind that this average word count is boosted by a small number of bloggers who go big: 12% of respondents say their typical blog post is over 2,000 words! 65% of bloggers say their typical post is between 500 and 1,500 words. Is Blogging Right For Me? The short answer is—it depends! So, what's the biggest challenge for bloggers? You guessed it. TIME! It takes a LOT of time to create and promote content. Are you already blogging? Should you be blogging? The answer to both questions depends on your marketing strategy and audience. Are they reading your blogs? Do your blogs offer value? Next, I want you to think about yourself. Will you micromanage the blog until it takes three months to write 1000 words? Maybe blogging isn't right for you! My final point is this: do not assume that blogging is automatically good or bad for you. It's all about what your strategy is, what your goal is, your s You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	15 Nov 2022	Episode 51: What happens if you don't have a marketing plan?	00:05:43
Send us a text I discussed why all businesses needed a marketing plan a few weeks ago. I'll link that episode in the resources section if you need a refresher! So, what happens if you don't have a marketing plan? Here are five things you will face if you don't work on that for your business: 1. You won't have a clear direction. If you are anything like me, your shiny object syndrome will be off the charts! Instead of moving in a straight path towards an end goal, you will try various things that won't necessarily get you from A to B. 2. You will not hit your goals. You will not hit your goals, partially because you didn't write them down. If I write down a goal, I have an easier time accomplishing the task. It's a way to keep things top of mind and keeps you focused and moving forward. 3. You will waste a lot of time. This is partly influenced by the lack of clear direction and the shiny object syndrome, but you will waste time. The fastest way between 2 points is a straight line. Unfortunately, you can not draw a straight line if you only have one point! 4. You will change your offerings to meet the current day's goals. I run into this with clients all the time. For example, I read this email, and this group is saying X. Then someone else asks me if I do Y, so now I am creating a service to handle it. THEN another person comes to me saying they just got a referral to someone outside their target audience—and the new company is bigger and better or belongs to a different industry, and my website doesn't cover it. Changing to adjust to the flavor of the day will hurt you long-term. 5. Confusing your customers. Now, This is a big one! You always want to make sure your customers understand exactly what you offer. They can't do that if your offerings are all over the place. If you have too many messages in the marketplace, they might not know about a new product or service. They might become too confused to dig deeper and find your valuable offerings! Will you create a marketing plan to make sure you are successful this year? Still trying to figure out where to start? Reach out to me at support@kendracorman.com; I would love to hear from you! Resources: Who needs a marketing plan? 30 days of social media post ideas (free downloadable) 5 hacks to make conte You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	27 Oct 2022	Episode 46: Answering Solopreneur's Marketing Questions	01:04:22
Send us a text I was joined by Heather Chavin this week, and I'm so excited to share this episode with you! She works with solopreneurs early in their business journey and helps them develop their marketing efforts. My favorite takeaway? Listen to the experts but always interpret their advice within your specific business and market needs. What works for the experts may not work for you and your company—and that's okay! It's all about knowing and understanding your audience and meeting them where they are. No one knows your business better than you do! This episode is a great starting point for solopreneurs who are hesitant to niche down and need guidance on what advice to listen to. So again, listen to the experts, but don't trust them to know what's best for your business. Click here to access the transcript and follow along! Related Links: Check out GoGoDone Connect with Heather on LinkedIn Kendra’s Free Downloadable on Identifying Your Target Audience Learn how Johanna Renoth Markets WITHOUT using social media Hear Jen's experience of rebuilding after losing her social accounts You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	03 Nov 2022	Episode 48: Business Mistakes you are Overlooking with Tim Redmond	00:47:00
Send us a text Are you ready to dive deep into the common business mistakes you are overlooking? I know this sounds like a heavy topic, but I promise it's important! Tim Redmond, CEO of Redmond Growth Consulting, dedicates himself to helping you grow your profits, business, and life through his innovative coaching process. He brought AMAZING insight to this episode, and I'm excited to share it with you. So, what are common business mistakes? In this episode, we cover the benefits of... Niching down and narrowing your focus Creating a structured sales workflow Learning to move past the "No" Scheduling your priorities Did we cover a topic that resonates with you and your business habits? Reach out to support@kendracorman.com, I would love to hear from you! Click here to access the transcript and follow along. Resources: Connect with Tim Redmond on LinkedIn Learn more about Redmond Growth Consulting Nancy Maurer and I discuss "head trash" and her experience growing a business during the pandemic Niches are for riches with Brenda Meller Heather Chavin answers solopreneur's questions You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	10 Nov 2022	Episode 50: Consider Adding an Intern to Your Team	00:35:49
Send us a text You may or may not know this... I teach as adjunct faculty for Rochester University. I LOVE teaching and sharing my knowledge with students! This week I invited Rebekah Pinchback, the Director of the School of Business at Rochester University, to join me. I loved hearing her perspective on why they rolled out a digital marketing degree program. We also discuss internships and how they can benefit both the student AND your company! You can bring on an intern, no matter the size of your company. I will give you two hints about our discussion: Traditional marketing still plays a significant role in digital marketing. Rebekah can help you create your intern program! Click here to access the transcript and follow along Resources: Looking to get in contact with Rebekah? Click here! Learn more about Rochester University Prioritizing your schedule and other business mistakes Are you a small business owner ready to strengthen your email marketing? Click here to learn your list-building style! Five hacks to make content creation easier You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	17 Nov 2022	Episode 52: Q&A with Kendra	00:42:08
Send us a text Today's episode is going to be a little bit different! Special thanks to Angela Mitchell of Bridged Benefits Solutions, who was my special guest for this episode. Instead of me interviewing Angela, she asks brings the questions she has about running her business. Then, we work together to find solutions! This is the episode for you if you've ever wondered: What social media channels should I be on? How often should I be posting? How can I write subject lines that get emails opened? How do I get people to join my email list? Should I segment my email list? There were a lot of questions, and I answered them all. If you have questions about anything I shared, you are always welcome to reach out to me at support@kendracorman.com. Are you interested in becoming the next hot-seat guest on Imperfect Marketing? Reach out to me at the same email address, and we can chat about how you can be in the next hot seat. Click here to access the transcript and follow along! Resources: I do love Angela and what she does for her clients! If you are interested in learning more about Angela, you can visit her website here. You can also connect with her on LinkedIn. Learn more about iOS 15. How do I grow my email list? More on tracking email marketing metrics. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	06 Dec 2022	Episode 53: My new Ideal Week	00:07:40
Send us a text 'Tis the season for New Year's Resolutions! One of my big ones this year is working towards creating an Ideal Week with my calendar. As you may know, I am a HUGE fan of my Full Focus Planner and feel like I need to write poetry about it. It has been such a powerful tool in increasing my productivity! However, the one piece I never followed or did was completing the "Ideal Week." None of my days were ideal—let alone an entire week. I didn't even know what themes to put on different days or anything. But, then, I spoke to a fellow Full Focus Planner Fan and power user. She told me that she fllls out her Ideal Week. She hasn't ever achieved it, but it is something that she strives for. Wow! I never thought about it that way. With the new year approaching, I decided to create my Ideal Week and move things around, so my days are themed. That way, I can ultimately become more productive. I am so excited about my new schedule! I am confident I will stumble along the way, but I am headed in the right direction. Do you have an Ideal Week or themed days? Reach out to me at support@kendracorman.com; I would love to learn more about what you do, so let me know! Resources: Want to create your own Ideal Week? Check out this download from Full Focus! Learn why you need a marketing plan ARE there business mistakes you're overlooking? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	13 Dec 2022	Episode 55: The GAP and the GAIN Book Review/Highlights	00:07:17
Send us a text I recently read The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success. Not my usual read, but I heard good things. Spoiler Alert: I LOVED IT! It is an excellent book about how to be happy by measuring what you have achieved—while still striving for the ideal. One of my big takeaways from this book was to switch when I determine my priorities for the day to the evening, not in the morning. Planning the night before allows me to mentally prepare for the next day and has helped me a ton toward completing my priorities. I am also choosing to spend my time at the end of the year embracing the GAIN, not the GAP. I have accomplished so much this year. Of course, I have yet to achieve all my goals, but I am much further toward them than when I started the year. I can't wait to see what I accomplish in 2023. Have you read the book? How are you living in the GAIN instead of the GAP? Reach out to me at support@kendracorman.com; I would love to know what you think! Resources: The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success Jen of Becoming Iconic and I discuss why you cannot compare your beginning to somebody else’s middle. Are you a solopreneur with marketing questions? Start here! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	10 Dec 2022	Episode 54: How do you want to be seen?	00:39:05
Send us a text In this episode of Imperfect Marketing, I speak with Jennifer Palmer of VisibilityPod. She is the host of several podcasts and works with authors to make sure they are visible and being seen in the way they want to be seen. One important topic we covered is this: do you know what conversation you want to have? Knowing and understanding your message is crucial in building relationships with your audience. I enjoyed our discussion and hope you learn something too! Click here to access the transcript and follow along. Related Links: Visibility Pod Promote Before You Publish Visibility Pod YouTube Channel Pod Match (affiliate link) You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	15 Dec 2022	Episode 56: Branding with Linda Kleist	00:49:06
Send us a text I have had the pleasure of knowing Linda Kleist since 2015! I can't believe how quickly time flies. She is a fantastic branding expert. We discussed so many aspects of branding, like... What defines a brand? What is branding? How (and when) to save money on the tangible components of your brand. Items Related to this Discussion: Identity Creative Simon Sinek's Ted Talk Women Make the Best Salesmen You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	20 Dec 2022	Episode 57: Brief on Setting Goals	00:06:28
Send us a text It's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start! I recently met with a client, and we were starting their 2023 planning, and I asked them what their goals are for the year. They responded with a question that I get all the time. "You mean my marketing goals?" My response was to say, no, I mean the business goals. Your business goals should drive your marketing efforts. If your marketing isn't supporting your overall business goals, then what's the point? I love setting 7-10 goals that are both personal and business related. They are SMART goals (specific, measurable, achievable, relevant, and time-based). In this Imperfect Marketing Brief, I share a few of my 2023 goals. What are yours? Resources: Click here if it's your goal to improve email marketing Click here if you're ready to elevate your marketing and get a return on your investment Learn your list building style Jamie Trull's Financial Fitness Formula (affiliate link) You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	22 Dec 2022	Episode 58: A few highlights from 2022 Imperfect Marketing	00:08:33
Send us a text Welcome to the final Imperfect Marketing episode for 2022! I'm excited to share these highlights with you all. Thank you for joining me on this journey so far. This is the 58th episode, and there are still so many more exciting topics and marketing lessons to come in 2023! Here are a few highlights from 2022: Episode 2 with Brenda Meller Episode 6 with Marci Taran Episode 44 with Michelle Vroom Episode 20 with Andrea Walker-Leidy Episode 40 with Jen from Becoming Iconic There were so many good tidbits from 2022 that my guests provided, and hopefully, you got a few things out of the Imperfect Marketing Briefs too. I am looking forward to a fantastic 2023 for Imperfect Marketing. We already have 12 guests scheduled to help us get organized and improve our marketing and productivity. If you are interested in being a guest or have a show suggestion, reach out to me at support@kendracorman.com. I look forward to hearing from you. Merry Christmas and Happy New Year! See you in 2023! Resources: Join the waitlist for List Growth 101 Learn your List Building Style with a fun quiz Work with me in 2023 You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	03 Jan 2023	Episode 59: Brief on 2023 Marketing Trends	00:09:23
Send us a text Okay! So I always share that you shouldn't immediately jump on trends, BUT staying up to date is important. So, keep the latest trends on your radar because, who knows—you might find one that feels authentic to you and your brand. Here are my favorite 2023 Marketing Trends so far: Shortform Video Influencers, Micro-Influencers, Micro-Micro-Influencers, and YOU! Improving the User Experience or UX Social Responsibility No AI or VR because while they are trends, there are so many ways we can all become better and more effective marketers! Begin working on the basics first, and avoid shiny object syndrome. Resources: Brandan Fisher and Live Pigeon Learn how to work with me You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	10 Jan 2023	Episode 61: Brief on Short-Form Video	00:05:00
Send us a text So, I spoke with you in the last Imperfect Marketing Brief about 2023 trends. One of those trends was the short-form video. How can you leverage short-form video for you and your audience? Here is the script for the "fake" that might become real (or reel 🤣) one day soon: Do you want to know the three biggest mistakes solopreneurs make when building their content, like blogs, short-form videos, etc.? Listen up! I am going to tell you and then show you how to avoid them. They don't have a call to action. Think about what you want people to do after they watch your video or read your blog. Work in a way for them to connect. They write/record what they want to write or record, not what their target audience is looking for. Start with questions! Always start with questions. That's free and easy to do. They aren't consistent. Sometimes it is about time, and other times it's just about not having any idea where to start. So, schedule your time and ideas and build a calendar that you can deliver on. Anyway, to ensure you don't fall victim to these same mistakes I see over and over again, grab my five easy ways to generate content ideas. I will show you how you can have an unending list of content ideas to keep you consistent and delivering to your audience. So, go to kendracorman.com/5hacks to get your copy now! Have you experimented with short-form videos? Are you a "reel" master? Let me know at support@kendracorman.com. Resources: Catch up on the 2023 marketing trends So what IS a brand? Find out with my guest, Linda Kleist! Do you know YOUR list building style? Take my quick quiz It's time to identify your Target Audience You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	17 Jan 2023	Episode 63: Brief: Social Media Trends for 2023	00:06:34
Send us a text So, I hope you already know my general feelings on trends—but just in case you're new to Imperfect Marketing—I don't recommend jumping on the latest trends JUST because everyone else is! None of these social media trends I feature in this episode might be a good fit for you. That's okay! It's more important to stick with something that feels authentic to your brand. I combed the web and am bringing you my favorite social media trends from Smart Brief, Hootsuite, and Exploding Topics. 1. Help impatient customers on social media 2. We are all influencers. Redefine and deploy your influencer army 3. Video, video, video Are there any trends that you can authentically incorporate into your 2023 marketing? Resources: Learn more about short-form video FREE 30 Days of Social Media Post Ideas Don't miss this bonus episode of Imperfect Marketing You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	24 Jan 2023	Episode 65: Brief on Measuring Your Goals	00:07:02
Send us a text In this Imperfect Marketing Brief, we will talk about measuring your goals. How do you make sure you are on track? How do you ensure you aren't losing track or forgetting about them? Key Performance Indicators or KPIs are the secret. So what are the indicators that you can measure to let you know if you are headed in the right direction? I have a few that I measure. It should be one page that I can look at and see where I am headed. I would love to know what you are tracking for your KPIs! Resources: Want to get a head start? Download my email marketing performance tracker here. How DO you set goals? Click here if it's your goal to write subject lines that get OPENED! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	31 Jan 2023	Episode 67: Brief Using YouTube for Marketing	00:10:44
Send us a text The trend is all about video, so when you get down to it, what can you do to leverage YouTube for your marketing? Here are a few of the tips I go into detail on: Make sure your account is a business account and not a personal account Go into your channel settings and make sure they are complete Create original videos Benchmark your competition or those who have a similar audience. Optimize for SEO Engage with those watching. Stick to a regular release schedule. Consider partnering with some influencers What's next for you? Are you using YouTube and video in your marketing? I would love to hear about your experiences! You can let me know at support@kendracorman.com Resources and Related Links: Brief on short-form Video Marketing trends to watch for in 2023 Improve your visibility WITHOUT Paid Ads List Growth 101 reopens soon! Hop on the waitlist. Struggling with content ideas? Start here! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	07 Feb 2023	Episode 69: Brief Developing Content Ideas for Your Blog	00:06:08
Send us a text This is a topic that gets me all "geeked out" because I LOVE helping people take the stress out of generating content ideas. (Hint hint: click here for 5 secrets to ending your content drought!) There are so many ways to get ideas for your blog, podcast, videos, and social media posts. All of it leads to topics that people are looking for. How do you get those ideas? Well, in this Imperfect Marketing Brief, I talk about a few of my favorite ways to generate ideas for content: answerthepublic.com Google's People Also Ask Section Books on Amazon What tricks and tools do you use to make content generation fresh and enjoyable? Let me know at support@kendracorman.com! Resources: Generate ideas for YOUR Target Audience Don't know what to put on social media? Start here Avoid copyright infringement with these helpful tips from Lisa C. Alvarez Not answering the phone? You could be losing business Take this quiz and discover your List-Building Style! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	14 Feb 2023	Episode 71: Brief Keyword Planning for SEO	00:07:01
Send us a text I always get the question, "What keywords should I optimize for?" If you ALSO struggle with finding the best keyword planning for SEO, I unveil my secret answer in this Imperfect Marketing Brief. Spoiler Alert: Optimize for whatever your audience is searching for. Let me say it again. Use the same keywords that your audience uses when searching! Yep. It's that easy and that hard. Sometimes we are too close to our business and what we do. It's hard to take a step back and see it from our audience's perspective. Ask them what they are working on and what they struggle with, BUT don't do like I did, and just give them the words. Have them explain it in their own words! That will make a HUGE difference for you while keyword planning for SEO. If you are looking for help, feel free to download my guide to defining your target audience. Resources Brief on using YouTube in your marketing Jason Barnard, a musician and former cartoon blue dog, explains how to control your brand's presentation on Google Brief on measuring your goals (to keep you on track!) Do you know your list-building style? Want to strengthen your marketing? I can help! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	21 Feb 2023	Episode 73: Brief on Topic Clusters	00:05:38
Send us a text Google's Helpful Content Update made it so that thoroughly covering a subject is now more critical than ever, which is why we're focusing on topic clusters! If you want to improve your rankings or boost your blog articles' value for readers, consider developing content clusters or topic clusters. It's about thoroughly covering a topic to improve your authority and expertise with Google and your readers. Consider what you want to help people with and start building it out! If you are looking for a bunch of ideas around a topic, grab my 5 Secrets to Generating Content Ideas here. Resources: Ready to have your mind blown? They aren't your customers: they are Googles! Improve your visibility WITHOUT paid ads Need help developing content ideas? Once you have phenomenal content clusters, strengthen your email marketing game! Do you know your list-building style? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	02 Feb 2023	Episode 68: What's the one thing you're not doing that's costing you business?	00:50:06
Send us a text I am joined by Gary Geiman this week from DMN8. I love the simplicity of what Gary shares, but he is right in saying that there are things you're (likely) not doing that are holding you back and costing you business. The first thing we talk about is answering the phone! It's so important to have someone pick up the phone and maintain contact with prospects and clients. If you don't, you are letting business go out the door and throwing your marketing efforts down the drain. Combine answering the phone with speed, consistency, and not striving for perfection; there is so much you can do for your business. I loved speaking with Gary about all these simple and obvious yet overlooked strategies for growing your business. Did you identify a sticking point in your business? Have you made the decision to answer your phone? Let me know at support@kendracorman.com. I love hearing from you! Click here to access the transcript and follow along. Connect with Gary: Website LinkedIn Facebook Twitter Resources: Identify your Target Audience Learn more about marketing trends Take a fun quiz AND learn your list-building style Interested in improving productivity with a "30-minute hour?" Check out the new "work with me!" page I mentioned in the episode You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	05 Jan 2023	Episode 60: The 30 Minute Hour with Blaine Oelkers	00:37:56
Send us a text We are kicking off the new year with a great conversation on productivity and saving time. Blaine Oelkers is America's only Chief Results Officer. His PDF process for getting an hour's worth of work done in 30 minutes is the way we should all work. First, you Plan. Plan your day in advance and make sure you know what needs to get done, the night before. Then, you Delegate or Defer. There are so many things that can wait that we just don't realize. Finally, you Focus. This is my favorite one! No long chats or responses, no shiny object syndrome, you say "No More!" You stay on schedule and use timers. His insights are very helpful and if you are looking to be more productive in 2023, start now. Resources: Watch Blaine's TEDx talk and learn one simple and elegant results technique which activates your mind with your top goal over 100 times a day! The YouVersion Bible App Increase your productivity with my FREE 30 Days of Social Media Post Ideas Learn how to GET RESULTS with this FREE guide to crafting engaging subject lines Make your life easier with these FREE WordPress Tips and Tricks You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	09 Jan 2023	Bonus Episode: Organizing Papers with C.Lee Cawley	00:42:53
Send us a text Today is National Clean Your Desk Day, and what better way to start the year off than with a clean desk? Join me as I ask C.Lee Cawley, a professional organizer, all about organizing your desk. Click here to access the transcript and follow along! C.Lee Cawley's Product Recommendations: First, start with folders: From Amazon From Staples Then, organize your folders: The Ikea Pot Lid Organizer Next, keep yourself on track: The Time Timer on Amazon Other Resources: Join the Paper Cleanse Wait list Get your Free Emergency Vital Documents Guide The 12 Types of Paper you can toss TODAY! Learn why "no" is my word of the year for 2023 Join the waitlist for List Growth 101 if you're ready to make 2023 your year for email marketing! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	16 Jan 2023	Bonus Episode: Improve Your Visibility without Paid Ads	00:47:54
Send us a text Today's bonus episode is about how to increase your visibility without Paid Ads. Tracy Beavers has a ton of experience in sales and marketing, and while she isn't against paid ads, she believes in doing all the free stuff first. Her follow-up and follow-through are quite amazing. Click here to access the transcript and follow along! Resources and Related Links: If you want to connect with her, be sure to check out her Facebook Community Also, if you are listening to this in January of 2023, be sure to sign up for her new Masterclass that starts on January 17th. She has six options for you to attend. Learn how to work with me in 2023! Enjoy, and good luck increasing your visibility! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	12 Jan 2023	Episode 62: Where Marketing is Headed in 2023 and Beyond	00:29:29
Send us a text In this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore several 2023 marketing trends he sees developing. Here's a quick little cheat sheet of topics: AI Machine Learning Automation User First Relationships Strong Creative These are great things to consider as we move forward in our marketing planning for this year. We discussed how Google, Facebook, and other media sites are becoming more innovative and can help us drive more conversions. But don't get too excited—this isn't an excuse to skip defining your target audience! Understanding your target audience and building a relationship with them is still extremely important. Click here to access the transcript and follow along! Looking to connect with Ben? Rise Marketing Website Rise on LinkedIn Resources discussed or related to this episode: Mobile Monkey Defining Your Target Audience, Free download Learn about other 2023 marketing trends Is short-form video right for you? What IS a brand? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	19 Jan 2023	Episode 64: Controlling How You and Your Brand Show up On Google with Jason Barnard, Digital Nomad	00:33:42
Send us a text In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard. Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments. Basically, we talked about the importance of Google SERPs or Search Engine Result Pages for YOU and your business or organization. Two big takeaways: Educate Google and give them a consistent message about who you are. Think about the customer experience. Google is sending their customers to you; if they have a good experience, they will send them back. If they don't, they won't. The thought process of Google sending me their customers in search totally blew my mind. I never really thought about it that way. So many of my customers ask, "how do we rank on page 1? What do we need to do?" But suppose you flip your thinking to the problem you solve and instead focus on adding value for the visitors that Google sends you. In that case, it takes you further away from games and more toward what you should be thinking about—creating a great user experience for the visitors that come to your site, from Google or anywhere. Resources from Jason Barnard Want to connect with Jason Barnard, digital marketing, musician, and former blue dog in a cartoon? Guides to help you manage your brand online The Google search result for Jason Barnard Jason's personal website Additional Free Resources: Kendra's favorite WordPress Tools (including Yoast's SEO plugin) Defining Your Target Audience Generating Content Ideas People Are Searching For Episode 32: Amazon Marketing and Micro-Failures with Annalisa DeMarta Learn more about problem aware customers You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	16 Feb 2023	Episode 72: SEO and Your Website with a Conversion Copywriter	00:51:14
Send us a text I had an amazing conversation with Erin Ollila, conversion copywriter extraordinaire. It was so good and interesting that we ran out of time before I could ask her all my questions. Hopefully, she will come back on again soon! We discussed many topics like organically moving users through your site, doing a spring cleaning audit of YOUR website, and getting incredible testimonials from your clients. The key takeaway for me? Don't try and do it all at once. You will get overwhelmed—trust me, I've been there! Select a day to review the content and then several (different) days to make the adjustments. Erin shared great information and tips from her experience working as a conversion copywriter. If you want to fix up your website and focus on putting your users at the forefront, this episode is for you! Click here to access the transcript and follow along. Want to connect with Erin? Check out her Podcast, Talk Copy to Me Connect with Erin on LinkedIn Erin's website Related Links and Resources: How to create a link that opens in a new tab or window My favorite WordPress Tools and Plugins 5 Secrets to Generating Content Ideas Brief on SETTING goals Brief on MEASURING goals How do you want to be seen? Are you writing for your audience? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	02 Mar 2023	Episode 76: Are you telling your prospects what to do? They might not do it just to be contrary.	00:52:42
Send us a text Today's Imperfect Marketing conversation is with Scott Murray and we had a great conversation about building relationships—not just marketing or promoting. People enjoy connection and relationships, so ask yourself this: are you telling your prospects what to do? Scott does a lot of reading and brought quite a few resources to the discussion, so there are links below to several books that he mentioned. A lot of this research has revealed—and I think we can all agree—that none of us like to be told what to do. That is what marketing has been all about in the past. Buy now! You NEED this! But as we move forward, it's time to focus on building connections. Click here to access the transcript to follow along! Here are a few of my takeaways from the conversation: If you are telling people what to do, they may not do it out of spite. Consumers are in control. What's important in marketing? Relationships and making sure you are adding value. LISTEN! Want to connect with Scott? Check out his website here. Links to Books and Resources Mentioned in this Episode: Marketing Rebellion by Mark Schaefer Belonging to the Brand by Mark Schaefer Conversations that Connect by Brooke Sellas Bonus Episode: Improve Your Visibility Without Paid Ads Related Resources: Keeping Social Media Social- 30 Days of Social Post Ideas Interact Quiz Software- Affiliate Referral Link Defining Your Target Audience 5 Secrets to Creating Content Ideas (this helps answer some questions!) You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	23 Feb 2023	Episode 74: Landing Pages That Convert	00:42:17
Send us a text Welcome back to Imperfect Marketing! This episode with Lorraine Ball is truly chock full of tips, ideas, and insights that I am sure will help you and your marketing. It's time to build landing pages that convert! Click here to access the transcript and follow along. Here are a few of the things that we discussed: Landing pages should be about one (1) topic. The word on the button you have makes a difference. Use bright colors on your buttons so they stand out. TEST! Don't just set it and forget it. Another piece of our conversation revolved around your website. Do people know what you do when they get to your website? The thing to keep in mind, and I feel like a broken record, is that they don't care about you. They have a problem and want to know if you can fix it. So, help them out and answer their questions upfront. She issued a challenge to you all, too: print out 2-3 pages of your website. Then, grab a red pen and a blue pen. If you see first-person words like I, we, my, our, us, etc., circle them in red. When you see words like you, and your, circle them in blue. You should have two blues for each red. If you don't, then you need to start re-writing your website. People want to feel like the copy is written directly to them, and doing so can help you build landing pages that convert. Then, we did jump over to talking about target audiences. (One of my favorite topics!) So many people are scared to narrow down their target audience, and I think Lorraine said it well when she said, "Who you market to is not necessarily who you sell to." There is a difference between where you spend your marketing time and effort and who you accept business from. I think that's a great way to look at it! Want to connect with Lorraine? Check out her Digital Toolbox here. Links to Items Discussed in this Episode: The Paradox of Choice Ted Talk by Barry Schwartz Marketing School Podcast on Experiments CliftonStrengths The Gap and the Gain: Book Review Episode and the Book on A You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	09 Mar 2023	Episode 78: Growing Your Business with a Strong Strategic Foundation	00:39:23
Send us a text This week on Imperfect Marketing I had the honor of speaking with Claire Chandler. She is a thought partner to many CHROs and other c-suite members. Claire talked with me about how your strategy and growth need a strong foundation. That's your mission or your "why." It was fun to see that we are both fans of Simon Sinek's Golden Circle TED Talk. If you haven't seen it, you need to check it out! We also discussed strategy and authenticity. One of my favorite things that Claire and I spoke about was that you have to say no more than you say yes. This is something a lot of us struggle with. If you're wondering why "no" is my word of the year for 2023, check out Episode 60 on the 30-Minute Hour with Blaine Oelkers. We also discussed how a busy calendar signifies success in corporate America. It was a great discussion, and my new Ideal Week that I launched in 2023 is helping me get over that. Looking to get in touch with Claire? Visit her website by clicking here! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	16 Mar 2023	Episode 80: The Emotional Side of Delegating	00:39:42
Send us a text This week I had the pleasure of speaking with Jenny Mitchell, a leadership coach, to better understand the emotional side of delegating and why we struggle with outsourcing. Complicated emotions surround delegation, and being aware of the ones you struggle with is the first step to recovery. Fear is ultimately what holds us back from delegating. It could be the fear of not getting the accolades you used to get; it could be the fear of someone not doing it right; it could be the fear of someone doing it better than you would have. These fears are valid and normal—but working through them is critical! Identify what's holding you back, then delegate so you can focus on adding value. How do you process the emotional side of delegating? Did you learn something new about yourself in this episode? I'd love to hear from you! Let me know at support@kendracorman.com. Click here if you'd like to access the transcript and follow along! Want to learn more about Jenny? Visit her website chavender.com or connect with her on LinkedIn. Be sure to check out her podcast Underdog Leadership wherever you listen to podcasts or click here. Resources: Check out this episode with Gary Geiman for more business tips Hear why "no" is my word of the year during my conversation with Blaine Oelkers Overcome limiting beliefs and grow your business with Michelle Vroom Save time with my FREE guide to generating content ideas 7 Steps to Get Your First 1000 Subscribers You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	26 Jan 2023	Episode 66: Copyright and Your Marketing with Lisa C. Alvarez	00:47:34
Send us a text I am always looking for fresh images to use in my social media posts, on my website, and for my clients' projects. Images are a big part of marketing, and we don't all have the budget for unlimited photo shoots. (sigh... I really wish I did) But because so many people need clarification on copyrights and how they work, and what you can and cannot use, I brought in an expert in Copyrights: lawyer and professional photographer, Lisa C. Alvarez. Lisa shared that copyright is given to the person who presses the shutter button. It's automatic. If you are looking for free images, here are a few sites for you: unsplash.com pixabay.com pexels.com wordpress.org/openverse What you need might not be on one of these sites, so feel free to go look and license the artwork you need. Resources Check out Lisa's photos here Follow Lisa on Instagram Connect with Lisa on LinkedIn Connect with me on LinkedIn Join the List Growth 101 waitlist if you're ready to do better marketing Looking for other ways to work with me? Start here! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	07 Mar 2023	Episode 77: Getting People to Your Party (or Webinar)	00:05:47
Send us a text I'm thinking of a girl sitting at home alone, birthday signs and streamers around, sad and lonely in a fluffy pink dress. (I don’t know why, but the fluffy pink dress is always there!) She's waiting for people to show up to her party—but no one is coming. I feel for her! I was very awkward growing up (and still am!) and am a self-professed "geek” or “nerd” who loves school and learning. Lucky for me, that’s cooler now that I am older! But, going back to my earlier story, no one came to the party. I hear you asking, "Kendra, what does this have to do with marketing?!" I'm getting to that! I like to think of webinars as parties, and you are inviting people to come to join you. You don’t want to be the lonely girl sitting on the couch hoping that people show up, do you? That’s why email marketing is SO important. So, how do you use email marketing to get people to your webinar? Let’s start with your audience. Hopefully, you know who they are and what they want. Not what they need, but what they want. That’s going to play a big role in this. If you have created your webinar and know your audience will love it, you need to start communicating it. I want you to draft your email with a BIG Call to Action that stands out and is above the scroll. It’s essential that people can register easily on a mobile device. Then, I want you to work on your subject line. Test a question, test one with their first name in it, or even an emoji. Make sure you preview your email on a mobile device. For online webinars, I send out invites starting a week before the webinar and providing multiple options. You don’t want to send too far in advance or too close to the event, or you will lose people. Most organizations send about two weeks in advance and then do a 1 week-away reminder and a last-chance email. Some fun tips for what to include in your email are: What’s going to be covered? What can they expect to learn? What transformation will they get by attending? Include a sneak peek video into some of the content or the presenter or the importance of the topic! I like to offer a show-up live bonus so that people don’t just plan to watch the recording. Not enough people watch the recording. Then, of course, there are the reminders. I like to send a confirmation when they register, a 24-hour away message, and a 1 hour or 30-minute reminder. You should spend almost as much time on your email invitation and follow-up series as you do with your webinar. Speaking of webinars…if you are listening to this when it releases on Mar You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	14 Mar 2023	Episode 79: To GIF or Not to GIF	00:03:50
Send us a text Welcome back to another Imperfect Marketing Brief! I hope you're ready to answer a CRUCIAL question: to GIF or not to GIF. Now, let's take a step back. One of my goals for 2023 was to increase my email engagement by 10% by the end of Q2. I am excited to report that I have already achieved it and am moving into maintenance mode. So, how did I do it? GIFs! It sounds so silly and almost stupid, but GIFs have increased my engagement rate. I ran a test in January and tested a few things out with some A/B testing on emails and the emails with the GIFs got more clicks, replies, and opens than the ones without. Pretty impressive, right? So, should you be using GIFs in your emails? I would say for almost anyone in almost any business; you can use a GIF. You need to be careful, and I wouldn’t put it in a super serious email, but let people see your personality and get to know you. So, how do you insert a GIF in an email? It depends on your email service provider. Google is a great place to start, but if you use Constant Contact or ConvertKit, I can give you some advice. I recommend starting at giphy.com to find your amazing GIFs. First, Constant Contact. It’s SUPER easy. Just like you would add any image to an email but instead of uploading, use the tab at the top that says Image URL instead of Library. Then, insert the Share link you copy from giphy.com, press preview, and then insert. You are good to go! Second, if you are using Convert Kit, it’s also easy but takes one more step. Once you find the GIF you want, go to download it. Sometimes you might need to right-click on it and hit "save image as." Save it as a .gif and nothing else or it won’t work. Then, upload the GIF like you would any other image. Easy peasy! What's your stance on to GIF or not to GIF? What do you think of them? Have you seen an increase in your engagement? Inquiring minds want to know! Let me know your experience at support@kendracoman.com. Resources: Speaking of email engagement... Brand new to the amazing world of email marketing? Start here! Check out my FREE downloadable on the 7 Steps to Reaching Your First 1000 Subscribers. Struggling to write eye-catching subject lines? I can help! You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	21 Mar 2023	Episode 81: Making Email Marketing Personalization Easier	00:04:32
Send us a text Welcome back to another episode of Imperfect Marketing! Today’s brief is about making email marketing easier and more personalized. Have you ever gotten an email and been like… "WOW! That’s just what I was looking for!" That’s an amazingly perfect and personalized email—whether they included your name or not. They know and understand their audience, which is key to ALL marketing, not just email marketing. So, how do you make this easier? Dig deep and get to know your audience. Write every email article to ONE person. That’s all. Just one person. You should be able to picture them in your head. Close your eyes right now and visualize your favorite client or the person you want to work with most. Pause this episode and think about it. Then, write to that person. Incorporate their hopes and dreams. Help them deal with what keeps them up at night. Use what you know and focus on that connection. It’s a lot easier than you think. I recently spoke with someone who had 3 different target audiences. That could mean up to 3 unique emails. UGH! Luckily there is overlap and some similarities, and what’s different can be easily changed. So, we used dynamic content inside their email service provider to change out the articles based on the target audience tag on their email profile. Okay, I know that was a lot of words, so let's try this: I'm ordering clothes for my husband online, and guess what—they put jackets on sale! They want to communicate that information and there are 3 ways to do it. They can send an email announcing that men’s and women’s jackets are on sale. Not bad, it's quick and to the point. They can send an email that says, "we thought you’d like to know that our men’s jackets are on sale" and they could ALSO reference how it goes with another item I purchased. They can use my pronouns and send me something completely disconnected from anything I've purchased from them. Oh, and P.S., the women’s jackets are on sale. Deleted folder here we come! This works with services too. Try sending a different intro paragraph to your referral partners than you send to your prospects and clients. All of these are excellent options and can make your email marketing more personalized. I know, I know. I hear you saying that sounds like a lot of work... I promise you it's a lot less work than you're thinking! Dynamic content is a great tool to leverage and you don’t need to create 3 entirely different emails. So…. Where are you headed with your email marketing? How are you making email marketing perso You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	28 Mar 2023	Episode 83: Sending Cold Emails	00:02:27
Send us a text What's a cold email and how do you send them? Great question! A cold email is just something you send to someone who hasn’t done business with you. You might know them, or you might not. Pro tip: This type of email should NOT be sent to someone you found on a huge purchased email list. Instead, send it 1:1 and keep it personalized to the person you are sending it to. This should be really short. No one reads anymore, and time is valuable. If the person doesn't know you well, odds are they won't invest time in reading a long message. Crucial cold email info? establish a connection explain what you are looking for have a call to action then close The end. Short, sweet, and to the point. When I send a cold email, I don’t like to send something super salesy. Instead, I ask for help or feedback. I might be doing some research, or I'll have a new downloadable that I thought they might benefit from and would like feedback. My cold emails aren’t usually super cold, and I often have a shared acquaintance give an introduction. This could be on LinkedIn, at an event, or from a person at the Chamber or even a friend. There are so many ways to make a cold email less cold, but it's critical not to overlook them. How do you warm up your emails? What has your experience been sending them? I'd love to hear your thoughts at support@kendracorman.com! Free email marketing tools: A beginner's guide to email marketing Learn how to craft compelling subject lines Reach your first 1,000 subscribers Identify your list-building strategy Learn more about email marketing: Do I need an email marketing system? Email marketing before I have a website? How do I personalize email marketing? Why do my emails go to spam? How do I send an opt-in email? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	04 Apr 2023	Episode 85: Spring Cleaning Your Email List	00:05:03
Send us a text Spring has sprung and the weather is improving here in Michigan where I am recording this episode, which means it's time for spring cleaning! I know, I know, this podcast is called Imperfect Marketing but hey, spring cleaning is great for a variety of things—including your email list. So, let’s talk about list hygiene. Would you rather have an email list of 3,000 people OR a list of a few hundred SUPER engaged subscribers? Don't get me wrong, a large list does sound amazing, but it all boils down to engagement. All systems keep getting smarter and many will dock your deliverability if you have low engagement rates. What it boils down to is this: does your list size matter if many of them do not read or look at your emails? Don’t get me wrong, I do love that email marketing keeps you top of mind whether someone reads an email or not; unfortunately, we do want them opening or looking at some of the emails. If you don't, email providers like Gmail, Outlook, and Yahoo will start flagging your emails so they go into spam. You need to create content that people want to read and engage with, and the more your subscribers engage with your content, the better Gmail, Outlook, and Yahoo think of you. So, how do we do that? Spring cleaning your list! Look at your metrics and select anyone who hasn’t engaged with your emails in like 6 months. With Apple pre-opening your emails, you could use “opens” to be more conservative, and it won’t exclude everyone. Send these subscribers an email to see if it is time to go your separate ways. If they want to stay on your list, have them click a button and take them to a thank you page you create on your website just for that. Then, pick everyone who didn’t click on that button and remove them from your email list. I usually give it a week or two. If you want to give people more time, you can separate your email database into two segments. Those who haven’t engaged with your emails and everyone else. This will allow you to add some copy or pre-header into the version of the email that goes to those who haven’t engaged to see if this is one of the last emails they are going to get from you. If this is the first time you are doing this, the number of people you remove from your list could be staggering, and it hurts. I know. I've been there! Why pay for those contacts who aren’t engaging with your content, don’t want it, and won’t buy from you? A big list doesn’t mean anything without people who are engaged and want to receive content from you. Have you done any spring cleaning on your email list? H You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	09 Feb 2023	Episode 70: Getting Started with Vision Boards	00:31:01
Send us a text How are your goals progressing? If it feels like a struggle, it might be time to try a different technique. Have you thought about creating a vision board to help you achieve them? I know I have! And I have my vision board hanging to the right of my desk with my goals all spelled out so that I see it each and every day. That's why I spoke with Dawn Hattison. She is a life coach and vision board expert. She loves vision boards and has several around the house. Her advice on vision boards? Just get started! Think about everything you want in your life or your business, and get started creating. You could create your vision boards with magazine clippings and posterboard, or be like me and use a PowerPoint slide. It's up to you! So, grab some images that resonate with you and start saving them for your vision board. Have you created a vision board before? Did it help you achieve your goals? Let me know at support@kendracorman.com! Want to get in touch with Dawn? Check out her Vision Board Kit Here Connect with her on Facebook Check out her website Resources and related links: FREE guide to 30 days of social media post ideas FREE guide to creating engaging subject lines Brief on SETTING goals Brief on MEASURING goals Brush up on the basics of copyright and images used in marketing Where IS marketing heading in 2023? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	11 Apr 2023	Episode 87: Email Deliverability (Who's got the best?)	00:05:58
Send us a text Email Deliverability is the ability to get your emails to subscribers’ inboxes. Sounds powerful, right? You don’t want to invest all your time and energy into building your email list....only for your emails to get lost in cyberspace. So what defines strong deliverability rates? Good email deliverability is 95% or higher and your email system’s deliverability is key to ensuring your emails reach the inbox. Can I buy email lists? I have many people every year who are interested in buying email lists and using them in their system. Unfortunately, this isn’t good practice. It's critical to grow your list based on permissions. Giving people the option to subscribe (or unsubscribe) to your list can increase your personal deliverability. Ready for another pro tip? Select a system that enforces good email practices by removing users who have high spam and unsubscribe rates. This will protect you from others on the shared IP who do abuse email permissions. What systems have strong email deliverability? Well, it depends on who you ask, so I went looking throughout the internet to see who has done some research and put together a list of the top email systems with good deliverability. Here's my Top Five: Mailer Lite Active Campaign ConvertKit (affiliate link) Constant Contact (affiliate link) Sendinblue How do I increase deliverability? Stats or tests can't always guarantee that your emails will hit the inbox, but a system that provides you with a solid deliverability score definitely helps. I've focused on steps before, but here's a refresher: Domain authentication: Use a DKIM key. Make sure your contacts opt-in. Write strong emails and subject lines that avoid spam filters. Allow people to choose what content they want to receive. Clean your list at least once every 6 months. Only send value! Do you follow best practices? What email system do you use? Let me know. I would love to hear from you at support@kendracorman.com! If you enjoyed the episode and learned anything You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	18 Apr 2023	Episode 89: Brief on Google Business Profile	00:05:35
Send us a text Whether you are a brick-and-mortar location or an online business, being found online is important, and today's brief explores the world of Google Business Profile! In case you haven't kept up with the updates, Google Business Profile was previously known as Google My Business. It is a hugely powerful tool that can help increase your business's searchability. There are SO many reasons why you should be leveraging this tool. Google Business Profile is free. Yes. I said free! Authenticating your business has become a bit more tedious in the interest of ensuring the information is true and accurate. Am I the only one who misses when they used to mail you a postcard? I have had issues recently with the new authentication process and had to do it a few times for clients. BUT it is 100% worth the time! How do you leverage Google Business Profile to the max? Claim or create your listing Review data to ensure it is complete and verified Regularly update your hours Manage and respond to reviews Once everything is set up, keep it updated! I cannot emphasize HOW important this is. Google is verifying your information. One person I know had their business closed by Google because they forgot to update their business address after moving. They can’t get it lifted and now people actually think they went out of business and aren’t looking anymore. It’s very frustrating. Not showing up in the map pack? Google uses this information to determine who gets this valuable real estate: Relevance: Google wants to send you to a relevant location based on search terms. Distance: the closer it is (when combined with relevance) matters. Prominence: How well-known you are. Can you improve your ranking? Google keeps its algorithm secret to ensure fairness. The key here is to take advantage of every space Google gives you. They won’t let you pay for a better local ranking, but if you dedicate a bit of time to your listings each month or quarter, you should see improvements. How is your Google Business Profile? Have you found anything that works for your business and has made an impact? I would love to hear from you at support@kendracorman.com! If you enjoyed the episode and learned anything, I would love it if you would help me out by rating and subscribing. Thanks and have a great rest of your day! Resources: You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	25 Apr 2023	Episode 91: Brief on Auditing Your Website	00:06:30
Send us a text The phrase "auditing your website" sounds intimidating, but please stick with this episode! It's a super important practice for ANYONE who has a website—including me. I recently went through my website and found five links that didn’t work. My site for KendraCorman.com isn’t that old, and a few links were already out of date. It happens as time progresses and things change which is why it's important to regularly perform a website audit. It’s frustrating when things don’t work like you want them when you are visiting other people’s sites, and the same goes for your visitors. While I spoke to Erin an SEO expert back in February (I'll put the link in the resources if you'd like a refresher!) One of the things she suggested was to break up the work into smaller tasks. It's easy to get overwhelmed, and we want to avoid that so the updates actually happen! Auditing Your Website Here's a list of the things I recommend you check and test on your website. Again, please feel free to break it up into manageable pieces as you see fit. Check the links on the major pages. Test your forms. Are you getting the right responses? Review the copy and the priorities on the website Look at the main menu and the footer. Check your 404 error page. Is it easy to work with you? This seems like a short, easy, and quick list, right? Well... Depending on how many pages you have, it could be a long process. Making The Process Easier If everything on your website looks like mush because you've spent too much time staring at it, pay someone like a college student, a niece or nephew, or an employee to look at it. We have a tendency to become blind to what we see all the time, and they might catch something you missed. You could even encourage and bonus your employees for identifying issues on the website. When was the last time you spent time auditing your website? Did you find anything especially frustrating? Let me know at support@kendracorman.com. If you enjoyed the episode and learned anything, I would love it if you would help me out by rating and subscribing wherever you are listening. Thanks and have a great rest of your day. Resources: Erin Ollila's great tips on reviewing your website Tackle the emotional side of delegating with Jenny Mitchell You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	02 May 2023	Episode 93: Brief on Blogging for SEO	00:13:48
Send us a text Before I became a podcaster, I was a blogger. I genuinely enjoy writing and have been really good at it for a long time, but blogging for SEO can be a bit different. Search Engine Optimization is all about improving your site's ranking in the organic or non-paid section of search results. It's important to focus on if you want to be discovered by your prospects and customers. So how do you create content that works for Google and people? Start with your target audience! What are they searching for? If you don’t know, find out; none of this other information can help if you can't answer your questions. Okay, so you know what your audience is looking for. What’s next? Focusing on blogging for SEO! The number one rule of on-page SEO is to include your keyword in your title tag. When it comes to on-page optimization, your title tag is the most important part of your page. This is the first thing that Google sees that tells it what your page is about. Don't forget to put your keyword in the meta description as well. When someone searches for that term, Google will bold your keyword, which helps your site stand out even more in the search engine result pages or SERPs. At the end of the day, it's important to remember that you are writing content for people first. Google can tell if users only spend a few seconds on your page before clicking off, so make sure your blogs add value! Resources: 5 Secrets to Generating Content Ideas Identify your target audience SEO for your website with Erin Ollila, conversion copywriter SEO tips for a WINNING strategy with Stephanie Long Controlling your brand's image on Google with Jason Barnard Trends in blogging You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	28 Feb 2023	Episode 75: Brief on Do you really need an email marketing system?	00:05:48
Send us a text Whether you are JUST starting out or you are going full boar through growth, there's one crucial question to answer. Do you REALLY need an email marketing system? In this episode, I talk about why you most likely need an email marketing system and why it is an AMAZING investment in your business. How? Well, an email marketing system... Keeps you compliant Isn't that expensive Can speed things up with automation Email marketing is a great way to grow your business. Depending on what you are looking to do, I recommend Constant Contact or ConvertKit as reliable, well-performing email marketing systems. If you sign up for either one with my referral link, you get a free onboarding session to get you up and running on that system in less than a week. Just send me an email at support@kendracorman.com to schedule that onboarding session. Related Links and Resources: Reach Your First 1,000 Subscribers What's your List Building Style? Take this quiz to find out! New to email marketing? Start here! Are you ready to build a landing page that converts? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	23 Mar 2023	Episode 82: Marketing Fundamentals with Tim Fitzpatrick	00:40:52
Send us a text Thanks for joining me for another Imperfect Marketing episode! I am joined by Tim Fitzpatrick, an entrepreneur and business owner with expertise in marketing and business growth. Today, we dive deep into marketing fundamentals and steps to help you develop and grow your business. He unpacked some nuggets about targeting your right market and his journey of failures and successes that have helped him continually grow. Again, it comes back to understanding your target audience and speaking directly to them. We also tackle how important it is to avoid shiny object syndrome—and if you've listened to a few episodes here and there, you know that's something I'm tempted by! Yes, it's great to try new tools, but don't lose sight of your main objective. Do you follow these marketing fundamentals? Interested in trying them out? Let me know at support@kendracorman.com! Can't listen right now? Here are the key topics: Understanding and identifying your target audience is critical! Your messaging matters. Plan in shorter sprints. Diversify your channels. Marketing in B2C and B2B Spaces. Tim's Six Step Plan for working in his company and with clients: Step 1: Identify your target market. Who are your ideal clients? Step 2: Create your goals and plan. Step 3: Identify your budget and resources. Step 4: What is your current plan? Step 5: Outline your priorities for the next 90 days. Step 6: What information are you tracking? Connect with Tim Fitzpatrick: His website His podcast Related Links and Resources: Landing pages that convert with Lorraine Ball Branding with Linda Kleist Brief on setting goals Brief on measuring goals My guest spot with Rialto Marketing You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	30 Mar 2023	Episode 84: Authority Marketing with Kim Thompson-Pinder	00:50:43
Send us a text Thank you for tuning in to another episode of Imperfect Marketing! Today's guest is Kim Thompson-Pinder of RTI Publishing and the Author to Authority podcast. We had an amazing, insightful conversation about the power of words, publishing books, and authority marketing. So, what is authority marketing? It's embracing your expertise and using your knowledge to provide value to clients. Focus on your niche and let your knowledge shine! Click here to access the transcript and follow along. Other topics include... the importance of niching down identifying your target audience and taking the next steps if you've thought, "boy, I should write a book!" Have you ever considered writing a book? Do you consider yourself an authority in your niche? Let me know at support@kendracorman.com. Connect with Kim Thompson-Pinder Find her on LinkedIn RTI Publishing's LinkedIn page RTI Publishing's website The Author to Authority episode I guested on Related Links and Resources: Brief on 2023 Marketing Trends Plan in 90 day sprints with Tim Fitzpatrick Explore vision boards with Dawn Hattison Hear why "no" is my word of the year with Blaine Oelkers Identify your Target Audience with this FREE downloadable You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	06 Apr 2023	Episode 86: Faith And Your Brand	00:11:08
Send us a text As we head into the Easter Weekend, I wanted to go a bit off-topic and talk about faith and faith's interactions with your brand, business, and community. Your faith does not have to be separate from your business OR brand, which is what I want to explore in this episode. In case you didn't know, I am Catholic. I am Christian. I believe that we are obligated to make a positive impact in this world and help wherever we can, and that shapes how I live! That being said, I totally understand if faith isn't something you want to hear about. It's okay! I won't be offended if you skip this episode, and I promise I'll be back next week with more marketing lessons learned. Regardless of your personal beliefs—Christian, Jewish, Hindu, Muslim, spiritual, or something else entirely—faith can be a defining characteristic and I think it's important to feel comfortable displaying it. Faith can be shown in many different ways—some direct and some subtle. I joined an amazing group of Christian women called 4Word. I haven’t made some meetings recently (life has been busy, busy lately!), but it is an amazing organization that was started by Diane Paddison, author of the book Work, Love, Pray. I LOVED her guiding principles for faith in the workplace, and had to share them: Be a Full-time Christian: Turning faith on and off is difficult—if not impossible. Remember WHO You Work For: Diane says that she fully believes that every good gift—even her job— comes from God. When you are at work, focus on serving your employer, but don't forget you are also serving God. As an example, if you are a slacker but are constantly sharing your beliefs, you're not focused on doing your job to your best ability. Your coworkers and clients aren’t going to respect the faith of a slacker. Respect Your Colleagues: Always remember that the person next to you may be as devoted to their faith as you are to yours. Respect that! Show, Don’t Tell: This is my FAVORITE principle and is one I strive to accomplish. The way you live speaks louder than the words you use. As St. Francis of Assisi once said, “Preach the gospel at all times—if necessary, use words.” Look for Allies: Pay attention to the details. People will note things and mention other topics and over time, you'll find allies and build camaraderie based in faith. Watch Your Language: Even if someone asks you a question that could invite you to talk about your faith, always think before you speak. Keep your response simple, powerful, and to the point. If someone You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	13 Apr 2023	Episode 88: Answering Questions with SEO	00:37:30
Send us a text Thank you for joining me on another episode of Imperfect Marketing! Today I am joined by Alison Knott and we dive deep into answering questions with SEO. Alison thrives in the intersection of the web, creativity, and business—which I love! This episode explores topics around SEO, email marketing (my favorite!), web ownership, and brand authority. Connect with Alison Knott: Her website Facebook LinkedIn Her free guide on leveling up your website Resources and Related Links: You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	09 May 2023	Episode 95- Brief on Google and its Review Update	00:09:24
Send us a text Just in April, Google released a review update for products, services and things. They also provided tips on How to write reviews so that shoppers can find those reviews in Search. Here is the link to Google’s writeup if you want to read it yourself: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews So… what are the best practices that Google is pushing? 1. Evaluate from a user’s perspective 2. Demonstrate that you are knowledgeable about what you are reviewing- show you are an expert 3. Provide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your review. 4. Share quantitative measurements about how something measures up in various categories of performance. 5. Explain what sets something apart from its competitors. 6. Cover comparable things to consider, or explain which might be best for certain uses or circumstances. 7. Discuss the benefits and drawbacks of something, based on your own original research. 8. Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision. 9. Focus on the most important decision-making factors, based on your experience or expertise (for example, a car review might determine that fuel economy and safety are key decision-making factors and rate performance in those areas). 10. Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says. 11. Include links to other useful resources (your own or from other sites) to help a reader make a decision. 12. Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice. 13. When recommending something as the best overall or the best for a certain purpose, include why you consider it the best, with first-hand supporting evidence. 14. Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single reviews. Finally, they say to focus on the quality and originality of your reviews, not the length. It’s all about value and that should be your view on everything in the world of marketing. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	16 May 2023	Episode 97- Brief: Spring Cleaning Your Website Content	00:05:53
Send us a text Start a once a month Website Wednesday or Maintenance Monday for yourself and schedule the 2nd Monday or Wednesday of the month as your maintenance day. I try not to do the first week of the month or the last week of the month because I feel that there is always a lot of other things that go on depending on your industry. I usually do a Pomodoro. Work for 25 minutes and have a 5 minute break. One 30 minute meeting. It’s perfect. Pick one day to set up your tracker… I would add a tracker in Excel or Google Sheets and just have 3 columns: 1. Date 2. Page and links to check 3. Completed? Y/N There are a few ways you can add your pages, but I would add your main pages from your navigation in a list. You can always do more than one page if you want, but this way you have them all on the schedule. Think about the length of time your content is good for if you have external links because that will factor into your updating process. Things happen all the time to your website and we just forget all the places there are links and other pages. Schedule a pomodoro, just 30 minutes a month and go through your site to make sure you are giving everyone a quality experience on your site. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	23 May 2023	Episode 99: Brief on How long is a downloadable good for?	00:03:25
Send us a text Go ahead and leave your downloadables up forever. Why not? If you have one that is outdated because it was all about COVID talked about the pandemic and the shutdown in the landing page, it's okay. As long as nothing is misleading and someone would know exactly what they were getting if they signed up for it, it isn't hurting anything. If someone magically found that landing page, what does it matter? Last week in my Imperfect Marketing Brief I spoke about the importance of spring cleaning your website and keeping track of that content. Say you have a resources page or an “everything” page where you put all your downloadables and resources to share with the world. At some point, like now, the COVID one isn’t relevant and should be removed from the page. That doesn’t mean we need to take down the landing page. If someone goes scrolling through your Facebook or LinkedIn history they could find the landing page and now it will still come up. There isn’t a need to take down or discontinue your downloadables if you don’t want to. Now, if you update one, feel free to update it with new screen captures or videos or whatever has changed, but it isn’t the end of the world if someone finds that landing page and signs up for your emails. What do you think? You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	20 Apr 2023	Episode 90: Mindset and Marketing	00:34:18
Send us a text So excited to have had the opportunity to interview Elizabeth Louis. If you are struggling with thinking traps or want to understand how to improve your marketing by improving your mindset. "Psychologists should be the best copywriters." - Elizabeth Louis Figuring out what your audience wants and needs is so powerful. It helps you to create better marketing when you fully understand your audience. Want to learn more? Visit Elizabeth's website here: https://elizabethlouis.com/ Take her Thinking Trap Quiz to find out What Thinking Trap is Limiting Your Performance: https://form.jotform.com/Elizabeth_Louis/what-thinking-trap-is-limiting-your Related Links: How to Define Your Target Audience Free Guide You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	27 Apr 2023	Episode 92: How Kim Dang Grew Her Business with Facebook Groups	00:32:33
Send us a text Facebook Groups are a phenomenon that have grown the businesses of quite a few people. In this episode of Imperfect Marketing, I speak with Kim about how she built a business leveraging Facebook Groups. Facebook Groups are unmatched in the world of social media. Do you have a favorite Facebook Group? Let me know. You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	04 May 2023	Episode 94: SEO Tips and Insights with Jesse Ringer	00:34:29
Send us a text In this episode of Imperfect Marketing, we speak with Jesse Ringer on SEO tips and insights. We talk about the old style of SEO and how it is more about having a conversation with your customers and prospects. Google is smarter than you think. Create content that your audience wants to read, listen and watch. Be sure to have an honest conversation with yourself about how competitive you can be in the rankings. Also, be sure to think about where your customers are at in their journey and deliver content that matches where they are in the process. Looking for more from Jesse? Check out their free SEO resources at: https://methodandmetric.com/resources You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	12 May 2023	Episode 96: Lead Gen, Social Media and Marketing Strategy- Oh My! with Caleb Roche	00:45:47
Send us a text Are you tired of hearing that generic messaging and one-size-fits-all marketing tactics are the key to success? It's time to break free from the ineffective approach and start achieving stronger B2B connections through personalization. Feel the pain of missed opportunities and lackluster engagement no more. Join us in this episode as we uncover the power of tailored messaging, data-driven audience segmentation, and long-term goals for successful lead generation. Don't settle for mediocre results - take action and transform your marketing strategy today. In this episode, you will be able to: Uncover the impact of tailoring your approach to your target audience for improved engagement. Utilize valuable in-house data to build customized audiences that maximize ad performance. Cultivate enhanced services and products focused on long-term growth in generating leads. Expand your revenue channels by integrating varied marketing strategies. Remain informed and agile through constant learning of contemporary industry trends. My special guest is Caleb Roche. Want to connect with Caleb? You can schedule a free consultation with him here: https://www.crocheconsulting.com/schedule-your-free-consultation The key moments in this episode are: 00:00:00 - Introduction, 00:01:02 - Changing communication and marketing channels, 00:03:04 - Personalization in marketing, 00:06:05 - Resource constraints, 00:09:39 - Lead generation and sales processes, 00:13:32 - Importance of Showing Value, 00:16:09 - Tying Want to Need, 00:18:01 - Focusing on Innovation and Value, 00:22:18 - First-Party Data vs. Third-Party Data, 00:26:41 - Personalization and Communication, 00:33:06 - Google's Changes and User Experience, 00:37:11 - SEO Optimization and Content, 00:39:26 - Google's Intelligence, 00:40:50 - Relationship Building and Connection, 00:40:26 - Importance of Targeting and Personalization, 00:41:13 - Marketing Lessons Learned, 00:42:00 - The Broad World of Marketing, 00:43:06 - Evolution of Marketing, 00:44:19 - Connecting with Your Audience, You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass
	18 May 2023	Epiosode 98: Boost Your Productivity with Our Favorite Business Tools & Systems	00:14:16
Send us a text Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline and optimize your business processes like a pro! In this episode, you will be able to: Unravel the secret behind Asana, Metrical, and Canva for effectively running your business. Identify other indispensable resources to elevate your email marketing and landing pages. Master the art of podcasting with Buzzsprout, Calendly, and Riverside FM. Grasp the importance of investing time in result-driven tasks. Understand how implementing powerful tools and systems can propel your small business toward growth. Here are links to the websites of the tools that I use. Please note that some of these are affiliate links, but many are not. Enjoy: Check out Asana for task management and team collaboration. Save money with Metricool for social media scheduling and custom-branded metrics. Use Canva for easy and affordable graphic design. Consider Constant Contact or ConvertKit for reliable email marketing. Grow your email list with OptinMonster's pop-up tools. Use Buzzsprout for simple podcast hosting. Schedule guests easily with Calendly. Record high-quality podcasts with Riverside.fm. Edit audio files with Audacity for a professional finish. Find guest spots and guests with Podmatch. Build a flexible website with WordPress. Create online courses with Kajabi and its mobile app. Design attractive landing pages with Leadpages or Optimize Press. Map out your sales funnel with Funnelytics or create urgency with Deadline Funnel. Use AI tools like Chat GPT, Capshow, and Descript for content creation, You have a network. They’re engaged. But they’re not buying. The truth is, the way you’re currently showing up isn’t enough to get your network to book a free consultation call with you. Not anymore. Introducing my brand new & totally FREE masterclass: How To Get 5 Coaching Clients A Month Without Cold Calling Or Sacrificing Even More Time On Social Media ⭐ 💎 In this masterclass, you’ll learn: ➡️ Exactly what your lead magnet must do to fill your list with ready-to-buy clients. Because not all lead magnets were created equal. ➡️ The 3-step recipe to content that gets prospects excited to book a free consultation. No sleazy selling here. ➡️ The key to creating a successful and sustainable coaching business so you never have to consider returning to corporate. If you know your prospects need your services, but you still struggling to fill your calendar, this masterclass is for you. RSVP here: kendracorman.com/masterclass

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